Tourismus & Hospitality
Sport & Management
Fitness
Wellness & Gesundheit
Kommunikation & Management
Decision-making and success factors in male sports tourism IST-Hochschule f端r Management
Philip Griesser / Stephan Geisler / Julia E. Peters
Decision Making in Tourism
𝑓 𝑥
= 𝑚, 𝑝, 𝑢, 𝑐, 𝑜, 1/𝑠𝑝. 𝑢. PÖSCHL, 1973
𝑅 𝑡𝑘 ℎ = 𝑅 𝑡𝑘 ℎ ( 𝑌 𝑡ℎ , 𝑉 𝑡ℎ , 𝐷 𝑡ℎ , 𝐼 𝑡ℎ , 𝑈 𝑡ℎ , 𝑝 𝑡 , 𝐵 𝑡 , 𝑇 𝑡 ) BÖVENTER, 1989
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Case Study „Men‘s Health Camp 2014“ Operation: Adamare Single-Reisen Host: Men‘s Health Magazine Date: 9th – 23rd of May 2014 (1/2 week stays) Location: Costa de la Luz, Andalusia, Spain Product: “AI” incl. transport, ****accommodation, full board, training, workshops
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Methodology and basic sample information
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64% http://www.thinkstockphotos.de/image/stock-illustrationall-age-categories/158821408
http://www.medindia.net/patients/patientinfo/images/bmi.jpg
32%
67%
36% http://www.dreamstime.com/stockimage-self-employed-entrepreneurjob-occupation-image28523751
http://de.123rf.com/photo_4962967_stadt-und-land-die-symbole-invektor-modus.html
GRIESSER/PETERS_ITB2015_Men‘s Health
https://kalakawa.files.wordpress.com/2010/11/book.jpg
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Every-day sports behaviour in the sample Relaxation and martial arts (1x/week – never) Endurance training (3x/week)
Resistance training (1x/day – 3x/week)
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Generally: “less is more” training shorter trainings (45-90 Minutes) dominate
78% are members in fitness clubs/gyms ¼ motivated intrinsically AND extrinsically, intrinsic motivation dominates by 29%
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Results of the survey Univarate Analysis: Basics
100%
male attendants
54.30%
first time at a MH Camp
77.90%
member in a fitness studio
GRIESSER/PETERS_ITB2015_Men‘s Health
65.40%
informed by the MH Magazine
50.50%
sport as pure fun
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Results of the survey Univarate Analysis: Decision making relevance (motives) 1. New athletic impulses
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2. Athletic challenge 3. Athletic `Kick Off`
2.5
4. Physical health 5. Psychical health
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6. Recreation 7. Escape from everyday life
1.5
8. Pleasure and enjoyment 9. Prestige 10. Men‘s vacation
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11. Establish contacts 12. Appearance
0.5
13. Fun and pleasure 14. Destination experience
0 1
2
3
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10 11 12 13 14 15 16
15. Education 16. General conditions 7
Results of the survey Univarate Analysis: Decision making relevance (motives)
Motives
Relevance
New athletic impulses
63.00% (very important)
Athletic challenge
59.60% (very important)
Fun and pleasure
53.80% (very important)
Establish contacts
46.20% (very important)
Escape from everyday life
40.40% (very important)
Prestige
54.30% (not important)
Destination experiences
53.60% (not important)
Men‘s vacation
42.80% (not important)
General conditions
51.00% (important)
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Results of the survey Univarate Analysis: Key success factors
Variable
Relevance
Qualification of the trainer Variety/diversification
(sport programme)
(sport programme)
81.30% (very important) 79.80% (very important)
Taste (catering)
60.10% (very important)
Cleaniness (accommodation)
59.60% (very important)
Sportive functionality (catering)
57.20% (very important)
Variety / diversification (catering)
56.30% (very important)
Punctuality (arrival and departure)
54.80% (very important)
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Results of the survey Univarate Analysis: Satisfaction index
100% satisfied with the performance of the MH camp 2014 (25.00% satisfied, 44.20% very satisfied, 30.80 very satisfied)
90,90% like to attend again
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Thank you for your kind attention!
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