Workplace health promotion – a new market segment for sport tourism? Prof. Dr. Kerstin Heuwinkel htw saar, Saarbrücken, Germany
Limerick, May 2015
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Wellness Sport Destination
Motivation
• Wellness trend has positive effects on the (social) appreciation of sport. • International sport events have a great economical impact on regional economy and improve the image of a destination. • More and more cities and regions try to participate in the sector and offer excellent training and competition facilities (> 500 host cities). • Competition between sport tourism destinations grows. New strategies New and additional target groups and market segments
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Market segment Spa Finder 2014: ”Report after report reveals how runaway corporate healthcare costs are devouring corporate profits. More businesses (and their road warriors) are demanding healthier business travel and meetings, a key galvanizer of the healthy hotel trend.”
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Workplace Health Promotion The Luxembourg Declaration on Workplace Health Promotion in the European Union Workplace Health Promotion (WHP) is the combined efforts of employers, employees and society to improve the health and well-being of people at work. This can be achieved through a combination of: • improving the work organisation and the working environment • promoting active participation • encouraging personal development. Version of January 2007 © K. Heuwinkel
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Development of Workplace Health Promotion Mental health Work-Life-Balance Health promotion Prevention for all
Prevention of accidents and product safety
Minimizing health risks for top management
Precursors 19. Cent.
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~ 1960
~1970
~1980
~1986
~2000
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Elements of Workplace Health Promotion
www.schott.com Š K. Heuwinkel
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Onsite and offsite programs TopManagement TopInstanzen Obere Management
Offsite programs
MiddleMiddleManagement Instanzen Mittlere Management LowerLowerManagement Management Instanzen Untere
Leitungstiefe
Onsite programs
AusfĂźhrungsOperating ebene
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Leitungsspanne
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Workplace Health – Onsite Onsite programs • health risk assessments, • hypertension screening, • aerobic exercise and fitness,
• yoga, • nutrition and weight control, • stress management, • smoking cessation,
• healthy back, • cancer risk screening and reduction, • drug and alcohol abuse prevention, • self-care and health information… © K. Heuwinkel
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Worksite Health – Offsite Offsite programs
• Cooperation with gyms, spas… • Cooperation with rehabilitation centers • Medical check-ups • Nordic Walking
• Preventive courses • Sport initiatives
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Worksite Health - Offsite
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Offsite
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(Future) products and services Provider
Offer
Requirements
Wellness- and fitness
Special conditions, classes and
Adaption and enhancement of
companies
programs
offer and conditions
Hotel / Resort
Healthy meeting,
Concepts, infrastructure,
Healthy holiday
cooperation
Workplace health promotion
Rooms, equipment and experts for
workshops
workplace health promotion
Hotel / Resort
Destination
Transport
Combined efforts in establishing an Strategy for common use of offer for healthy sport holidays
healthy sport region
Transfer
Services, cooperation with hotels etc.
Tour operators
Healthy holiday
Development and marketing of
customized arrangements Š K. Heuwinkel
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Steps to start • Communication: Explain the benefits of offsite workplace health programs especially to SMEs • Cooperation within sector and cross-sectoral with multipliers, e.g. insurance companies
• Concept of healthy sport region as a locational factor • Specialization on a certain sport • Cooperation with experts, e.g. former gold medal winner • Create a pro-sport atmosphere and increase the fascination with sports • …. © K. Heuwinkel
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Thank you very much. Your questions…
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Contact Prof. Dr. Kerstin Heuwinkel University of Applied Sciences Faculty of Business Administration Waldhausweg 14 66123 Saarbrücken +49 (0) 681 58 67 546 +49 (0) 176 21 06 49 63 kerstin.heuwinkel@htwsaar.de www.htwsaar.de
© K. Heuwinkel