Working with Host Cities to Deliver the best Rugby World Cup Experience
TOO BIG TO MISS PROMO
TOURNAMENT STRUCTURE Event Owner
Rugby World Cup Limited Commercial Management RWCL is a wholly owned subsidiary of the IRB
Host Cities Host Union
Organising Committee
THE RUGBY WORLD CUP AT A GLANCE Global Television Audience of over 4 Billion 2.3 million Tickets (over 1.9m sold to-date) 450,000+ International Fans Potential economic impact approx. £2.2bn 48 Matches - 41 Team Bases 13 Venues - 11 Host Cities 6,000 volunteers 1,000 Broadcasters 2,000 written press & photographers
Venues
VISION & VALUES THE ENGLAND RUGBY 2015 VISION
A celebration of Rugby and its unique values, exciting and inspiring our nation and the world to play and support the Game OUR PROMISE Welcome the world to Rugby and to England Everyone is invited
DELIVERING THE VISION
S pectator experience C onnecting with audiences R ugby at heart U nforgettable memories M ore than a Tournament
WHY RUGBY WORLD CUP? • Global profile • Tell unique story •
Milton Keynes = Sport / Engineering &Technology
• Values of the sport, tournament & its followers • Showcase city as great place to live, set up business / work • Stand out during tourism “shoulder” season
GOVERNANCE • Partnership approach based contractual relationship • High level “sponsor” within local authority • Defined project leads • City Steering Groups •
Sub-groups as relevant
• Project Plans & mapped deliverables
NARRATIVE
CHALLENGE TO CITIES “How do you attract supporters one day earlier and hold onto them one day longer?”
KEY DELIVERABLES
2015 FANZONE PRINCIPLES • Creation of additional Spectator offer at •
Multiple selectedcities; multiple sites
•
Central Hub in Host Cities •
organised by host cities under E2015 approval
•
Iconic city centre locations with high footfall
•
Consistent core elements
•
Celebration of England & the Tournament
•
Focal point for fan/public gathering
•
Funded by Host Cities under E2015 Guidelines
FANZONE BRAND
CITY DRESSING/MARKETING
SPECTATOR JOURNEY
OTHER EVENTS / OPPORTUNITIES