Sunghun Choi - Active Sport Tourism

“In Praise of Idleness”

To be sport tourist and find identity

European Sport Tourism Academic Conference

“ Active Sport Tourism in South Korea”

Sunghun Choi

Topics

 Conception of Sports Tourism in South Korea  Mega Events in South Korea

 Popular Sports in South Korea  Leisure Industries in South Korea  The future of Sports Tourism in South Korea

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Sport Tourism?

Conception of Sport Tourism in South Korea

ďƒź Sport tourism refers to the experience of travel to engage in or view sport-related activities. ďƒź It is generally recognized that there are three types of sport tourism: Sport Event Tourism, Active Sport Tourism, and Nostalgia Sport Tourism. * from Wikipeidia

Conception of Sport Tourism in South Korea

 Divided into Sport and Tourism  Lack of drawing attraction as a academic

 Golfing and Scuba diving trip have been popular  Medical Tourism has good a reputation  Industrial Tourism and Eco Tourism

 Sport Tourism has a potential growth

Mega Sports Events in South Korea

 1986 Seoul Asian Game

 1988 Seoul Olympic  2002 Korea-Japan FIFA Worldcup

 2014 Incheon Asian Game  2018 Pyeongchang Olympic

Popular Sports in South Korea

 Baseball

 Soccer  Basketball and Volleyball

 Golf  Ski and Snowboard

Leisure Industries in South Korea

 Total: $237 billion

 Sport: 5%  Tourism: 32%

 Art: 1%  Entertainment: 43%  Etc.: 19% Korea(2008)

* from Bank of

The Future of Sport Tourism in South Korea

 Need convergence in Sport and Tourism, Culture and Arts  Receive more attraction from Government  Consider economic benefit and sports value  Find leisure Identity

 Develop policies and promotion, programm