ICT hardware Sector Report - 9th in a series his Eurosif sector report has been compiled with research by West LB. It describes the major social and environmental challenges facing the Information & Communication Technologies (ICT) hardware sector (including computers and peripherals, communications equipment, and semi-conductors) and the associated risks and opportunities these challenges pose for long-term returns. This report does not cover software or service providers.
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ICT OVERVIEW ●
The ICT hardware sector is characterised by a complex value chain with a substantial and ever increasing participation from emerging and developing countries in international production networks.
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ICT is becoming more and more ubiquitous. Miniaturisation is driving its use in an increasing number of appliances and devices (e.g. embedded computing). Boundaries vis-à-vis consumer electronics are blurring. We estimate the overall global market size of the ICT hardware sector to be more than 800 billion euros in 2008. II: Worldwide Mobile Phone Market Total Shipments: 1,144.1m units (2007)
Source: IDC * Lenovo bought IBM in 2004 Note: Percentages in brackets represent market share
Source: IDC Note: Percentages in brackets represent market share 2007
I: Global PC market Total shipments: 69.498m units (Q1 2008)
ICT TRENDS ●
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Globalisation – focus shifts from supply chains to sales markets: The globalisation of production and supply chains is being replaced by the globalisation of sales markets. Increasing wealth in emerging markets offers enormous growth potentials for producers of consumer products (e.g. PCs, mobile phones). There will be new market opportunities beyond the BRIC1 countries given the low penetration rates in Africa and other developing regions. The downside of optimised supply chains: The efficiency of supply chains has improved over the last decade and is a prerequisite for remaining competitive. Enhanced efficiency, however, has come at a price. Operational risks have increased due to a concentration on only a handful of contractors and component manufacturers. For example, in March 2008, a fire at an LG Chem plant in South Korea – the fourth largest producer of power supply units for portable computers – brought the global notebook production process to a near standstill.
1 Brazil,
Russia, India, and China
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Innovation: The commercialisation and obsolescence cycle for ICT hardware is extremely short, which continually challenges companies to anticipate, respond to and proactively set new trends with regards to consumer demand. Differentiation will no longer be based on hardware performance criteria alone, but increasingly on design and ‘intangible differentiators’ such as marketing capability, service and support, corporate reputation, as well as environmental performance. With respect to servers and data centres, energy efficiency will become a priority due to enormous cost savings potential and concerns about supply side security. Convergence: A major trend in the industry is the close integration of hardware, software and services (e.g. music downloads, navigation) in order to increase the userfriendliness of products. Providing ground-breaking products in this area will be the key to sector leadership in the future. Companies like Apple and Nokia have paved the way towards more integrated strategies. As a part of this process the ICT and consumer electronics sectors will become even more intertwined in the future.