Eurosif Emerging Markets Report 2010

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Emerging Markets Theme Report – 5th in a series

Over the past 20 years, notably due to pressure exerted by sustainability investors and other corporate stakeholders, ESG standards for companies in developed markets have progressively become more stringent. In emerging market economies, this pressure is in a very early stage and is driven by an embryonic information infrastructure. Therefore, from a development perspective, applying identical ESG standards for benchmarking of emerging and developed market companies can prove ineffective.

Given the rather heterogeneous picture of sustainability integration among and within emerging market regions, the following practices might guide investors to shape and develop their sustainability invest-ment approach:

With leading emerging market companies performing well enough to be part of traditional global investment portfolios, there is a strong momentum toward investing in emerging market economies and scrutinizing firms about the level of ESG integration in their business practices. The current context favours investment in emerging markets due to the following:

• As highlighted by the International Finance Corporation, “the investment case in emerging markets rests most heavily on the concept of inefficient markets, where not all the available information is incorporated in the current stock price.”15 In this respect, since risks and returns are generally higher in emerging markets than in developed ones, a deeper recognition of the impact of ESG factors can lead to better riskcontrol and over-performance in emerging markets.

• Monitor unsustainable corporate practices (such as pollution, human rights abuse or corruption cases) to strengthen the effectiveness of companies’ management systems. This would help investors to cope with poor disclosure levels in certain markets and to avoid reputational risks.

• The lack of sustainability integration by emerging market companies that is often seen as a barrier to investment in such regions is less common than expected. There are already plenty of opportunities to invest sustainably in emerging markets. The latest figures suggest that sustainable investment in emerging markets has increased above $300 billion (€210 billion) in assets under management in the past five years.16

• Although sustainable development is a normative concept that can be applied globally, it is important to take into account the various stages that emerging market economies have reached and to closely track environmental and social regulatory developments that may impact the competitive landscape. • Identify “pure players” (renewable energies, waste treatment, mobility, etc.) that are well positioned to provide solutions to major ecological and societal concerns in the market. These companies can act as important catalysts for sustainable development.

Source: Solaron (India)

• Multinationals from developed markets with operations in emerging market economies12 can facilitate and inspire local companies. Investors might find it relatively easier to engage with such companies on ESG issues than with their peers in the emerging market. • Support prominent ESG initiatives (such as CDP, UNDC, GRI, governance codes, stock exchange SRI indices).13 • Participate in collaborative networks (UN-PRI) and facilitate the development of local capacities to empower and connect key corporate stakeholders.14

“Just 40 years from now, some 30% more people will be living on this planet. For business, the good news is that this growth will deliver billions of new consumers who want homes and cars and television sets. The bad news is that shrinking resources and potentially changing climates will limit the ability of all 9 billion of us to attain or maintain the consumptive lifestyle that is commensurate with wealth in today’s affluent markets.” Vision 2050: The New Agenda for Business, World Business Council for Sustainable Development, 2010.

15 16

IFC and the Economists Intelligence Unit, “Sustainable Investing in Emerging Markets: Unscathed by the Financial Crisis”, 2009. IFC & Mercer, “Gaining Ground”, 2009.

Eurosif wishes to acknowledge the support and direction provided by the Emerging Markets Theme Report Steering Committee: Bank Sarasin & Co. Ltd Robeco ECPI Pictet Asset Management S.A.

This sector report has been compiled by:

Companies such as Telefónica, Siemens, ABB or Coca-Cola have sister companies quoted on emerging market stock exchanges. 13 Morales, R. and E. van Tichelen, “Sustainable Stock Exchanges – Real Obstacles, Real Opportunities”, Discussion Paper, 2010. 14 Jenkins, B. et al., “Supporting Entrepreneurship at the Base of the Pyramid through Business Linkages, Report of a Roundtable Dialogue”, Rio de Janeiro: 2008. 12

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La Ruche • 84 quai de Jemmapes • 75010 Paris, France Tel: +33 1 40 20 43 38 contact@eurosif.org • www.eurosif.org

Binzstrasse 23 • CH-8045 Zurich Tel: +41 58 344 00 20 info@inrate.com • www.inrate.com November 2010

his paper provides an overview of global and corporate sustainability trends in Emerging Markets and describes Environmental, Social and Governance (ESG) risks and opportunities for investors seeking long-term returns in such regions.

EMERGING ECONOMIES – BIG POWERHOUSES WITH LARGE POTENTIAL

• Emerging economies constitute tomorrow’s markets for goods and services and carry huge business opportunities. However, ecological and social externalities caused by unmanaged growth can prove to be costly. Through capital markets, investors can create the right incentives towards sustainable development and have an important economic steering effect.

• Reward corporations that are transparent on ESG issues and that show commitment to sustainable development. This encourages a sustainability culture to emerge within companies and ensures a virtuous circle irrespective of management, economic, political and regulatory fluctuations.

Views from an Indian ESG research agency The rapid growth in emerging markets means it is no cliché that "change is the only constant." In such a dynamic and fluid operating context, companies cannot take their markets for granted or operate with the same rules that work in relatively stable developed markets. For example, automobile companies that do not factor in the limited roads available to drive on or the threat to the climate of pollution are rapidly moving towards a dead-end street. This problem is more intense in many emerging markets' cities due to their high populations. In such a scenario, emerging market companies that are going to win the race to sustainability are operating as 'best in context'. Companies that are going to lose are either facing stiffer competition in overtapped market segments or fighting a proxy battle to change the context through various lobbies or political funding campaigns that block responsible and inclusive growth.

T

CONCLUSION

Designer: Catsaï - www.catsai.net / The views in this document do not necessarily represent the views of all Eurosif member affiliates. This publication should not be taken as financial advice or seen as an endorsement of any particular company, organisation or individual.

RECOMMENDATIONS FOR INVESTORS

Historically the term “emerging market economies” appeared during the period of stock markets’ expansion in the 1970’s to describe the rapid progress in certain developing countries.1 The definition remains, however, a vague and evolving one. The most important features that differentiate emerging economies from the least developed ones are the advanced levels of institutional and regulatory infrastructure, as well as the liberalisation and internationalisation of capital flows and goods. Among emerging market economies, the so-called BRIC countries (acronym for Brazil, Russia, India and China) have emerged as the largest and most powerful ones.

4 REGIONS

Emerging market economies are important economic powerhouses with large populations, large resource bases and large markets.2 Over the last decade, the growth rates of emerging markets have been systematically greater than in developed countries and forecasts confirm a similar trend for the future.3

21 COUNTRIES

ASIA Share in Index : 55.8% #companies: 489

CHINA*, INDIA*, INDONESIA, KOREA, MALAYSIA, PHILIPPINES, TAIWAN, THAILAND

EASTERN EUROPE Share in Index : 10% #companies: 75

CZECH REPUBLIC, HUNGARY, POLAND, RUSSIA*, TURKEY

LATIN AMERICA Share in Index : 23.8% #companies: 125

BRAZIL*, CHILE, MEXICO, PERU

AFRICA & MIDDLE EAST Share in Index : 10.4% #companies: 78

EGYPT, AFRICA

COLOMBIA,

MOROCCO,

SOUTH

Source: MSCI, * BRIC countries

Economic growth is an important requirement for improving living conditions in developing countries. According to the United Nations, poverty rates dropped from 46% to 27% in developing regions in the first half of the decade, thanks to robust growth.4 However, growth at any cost can generate problems, including, but not limited to, overexploitation of natural resources, environmental pollution and unequal distribution of income. Investment in emerging markets should therefore support sustainable economic growth.

Despite these developments, emerging market economies remain volatile. The recent financial crisis has caused serious setbacks in their development: sinking exports, erosion of stock market prices and a deep recession are reversing the ecological and social progress achieved in previous years.

Global GDP Growth (Percent, quarter-over-quarter, annualised)

MSCI Emerging Markets Index vs. MSCI World

Source: MSCI

Source: International Monetary Fund

International Finance Corporation (IFC), “What role did IFC play in coining the term emerging markets?", March 2006. According to the FT Global 500, which ranks companies by their market value, more than 25% of companies are from emerging markets (as of 30 September 2010). International Monetary Fund (IMF), “World Economic Outlook“, 7 July 2010. 4 Ibid. 1 2 3

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