Show off your bag!

ALICANTE has launched its Show off Your Bag, A Lucir tu Bolsa, campaign to promote sustainable purchases.

The campaign is aimed at promoting the use of reusable cloth bags to take a new step in respect for the environment. It is also hoped to raise awareness among shoppers to encourage them to stop using plastic and thereby contribute to promoting consumption in the immediate environment and local businesses.

The councillor for Commerce and Markets, Lidia Lopez, explained: “Reusable cloth bags will be made available to all shoppers who come to make purchases at all of the four municipal markets.”

There are more than 4,000 bags that, as the councillor remarked, “will be distributed to make our markets an example of excellence and sustainability and in turn get to encourage shoppers to buy products of more sustainable quality.”

The councillor also praised the good health enjoyed by the Alicante markets, “We started the tender for all the stalls a year ago, and we have managed to have them at 100 per cent occupancy which is a very important achievement. The council will continue betting on promoting purchases with new campaigns and projects.”

THE University of Alicante has compiled a study on the impact of consumer vouchers, bonoconsumo, used in Torrevieja.

Torrevieja regularly carries out bonoconsumo campaigns whereby the council offers vouchers that subsidise 50 per cent of purchases made in establishments participating in the