Positive impact

campaign.

The four ­ year study has had the participation of 30,847 local residents.

The data indicates that “33.63 per cent of the residents of Torrevieja have purchased at least one voucher.”

As for the businesses in which these vouchers have been exchanged, the study shows that they have been widely distributed among various types of retail purchases, with household appliance stores, restaurants, and furniture stores occupying the top positions.

A four-year study.

The conclusions of the study are clear and show the positive impact that the consumer voucher has had on the local economy.

As additional recommendations, the research suggests continuing to carry out periodic studies to monitor the evolution of the bonconsumo and adjust the strategies based on changes in consumption patterns and the needs of the community.