Back in fashion

a real book.

per cent said a device doesn’t have the same aesthetic as the front cover of a novel.

What’s more, almost a quarter (22 per cent) reckon holding a book makes them appear more cultured, while 11 per cent of modern Brits deem oldschool hard copy books as retro and hip.

One in 10 (10 per cent) like that other people can see what they’re reading, in fact, 79 per cent think that a holiday isn’t a real holiday with ­ out a book to read.

Amazingly, almost half (49 per cent) read more books on holiday than they do for the rest of the year.