FESTIVAL MEDIA PACK 2017
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INRODUCTION The Edinburgh Festival Fringe (Fringe) is the largest open access arts festival in the world. It attracts over 3 million visitors each year to Edinburgh and generates unparalleled international media coverage for the venues and acts who participate each year. Established in 1947, the Fringe takes place for 27 days every August with a programme of over 3,000 events. Edinburgh University Students’ Association is an independent charity, founded in 1884. We are one of the largest student unions in the UK and manage a number of key properties in Edinburgh, that are major venues during the Fringe. Teviot Row House has been home to the Gilded Balloon Fringe programme since 2001. The Pleasance Courtyard and Potterrow (known as Pleasance Dome during the Fringe) have hosted the Pleasance Theatre Trust programme since 1985. The Edinburgh University Students’ Association manages all of the bars, cafÊs, retail outlets and public areas in Teviot Row House, The Pleasance and Potterrow during the Fringe; providing outstanding service to thousands of customers each day.
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GILDED BALLOON The Gilded Balloon host their month of Edinburgh Festival Fringe revelry in Teviot Row House. One of the ‘Big Four’ entertainment brands at the Fringe, Gilded Balloon is respected internationally for presenting a stunning showcase of new and established theatre, comedy and cabaret acts. Gilded Balloon has 9 performance spaces ranging in capacity from 50 – 360. Its trademark events, ‘Late n’ Live’ and ‘So You Think You’re Funny’ (SYTYF) are two of the most popular Fringe shows and have hosted household names such as Peter Kay, Bill Bailey, Tim Minchin, Lee Mack, Peter Kay and Dylan Moran.
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TEVIOT ROW HOUSE Teviot Row House — the oldest purpose built student union in the world — is home to six distinctive bars, which increases to eight bars during the Fringe. Teviot Row House opened its doors in 1889 and remains one of the most popular and well used student union venues in the country. It boasts distinctive gothic architecture and a central location in the heart of the Fringe.
GILDED GARDEN
The Gilded Garden is a contemporary space with elements of Scottish culture, designed to complement the architecture of Teviot Row House. It houses three unique bars and various food outlets as well as covered, heated seating areas.
NEW AMPHION CAFÉ AND BAR
New Amphion benefits from a gin bar with an extensive wine and cocktail list. The café serves a choice of specialised coffees and a diverse food menu. Its laid-back atmosphere and roomy feel makes it the perfect place for Fringe goers to relax and unwind.
LOUNGE BAR
Lounge bar is a unique, relaxed space with a great reputation for live music. Fringe fans can sink into comfy leather armchairs and be treated to an impromptu jam session on the baby grand piano.
UNDERGROUND
Underground is the only bar in Teviot that is also a performance space – perfect if you want to expose your brand to an ever changing audience.
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LOFT BAR & ROOF TERRACE
Loft Bar & RoofTerrace is regarded as the destination VIP bar during the Fringe. This bar boasts an impressive roof top terrace and conservatory area where A-list celebrities regularly rub shoulders with up-and-coming performers.
LIBRARY BAR
Library bar is a split level bar with an outdoor patio area, situated on the ground floor of Teviot. Set in the old library, this bar has kept the charm of the library but without the need for silence. It offers a superb food menu and a varied drinks selection.
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PLEASANCE COURTYARD Another major entertainment brand at the Edinburgh Festival Fringe is Pleasance Theatre Trust. Pleasance is dedicated to developing new artists and theatre companies but also regularly welcomes more established artists such as Al Murray, Graham Norton, Jason Manford and Miranda Hart. Pleasance Courtyard and Pleasance Dome contain 26 performance spaces ranging in capacity from 50 – 800. Traditionally seen as the heart of the Fringe, Pleasance Courtyard hosts 17 venues. Described by the Scotsman newspaper as the “Centre of the Culture Universe” this area is your opportunity to eat, drink and play.
ARTHUR’S BAR
Arthur’s Bar is a relaxed, secluded bar which offers panoramic views of Arthur’s Seat. It has been featured in major campaigns for the past two years by Ginger Grouse and Disaronno.
MAIN BAR AND COURTYARD BAR
The Pleasance Courtyard is brimming with unique bars and food outlets, including two of the busiest bars in the city during the Fringe, the Main Bar and Courtyard Bar. This space features heated, covered seating areas creating a traditional beer garden atmosphere.
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CRAGS BAR
Situated just behind the Pleasance Courtyard, Crags Bar is a large marquee featuring comfy sofas and armchairs. It’s the perfect spot for Fringe goers to enjoy a drink and hot food from the neighbouring BBQ.
THEATRE BAR
Offering traditional pub food and friendly service, Theatre Bar is a busy space with broad appeal giving Fringe audiences the chance to rub shoulders with their favourite stars.
THE GRAND BAR
The Grand Bar is a high volume bottle bar with a selection of spirits that serves the Grand Theatre — our largest Fringe venue — hosting crowds of up to 700 people.
CABARET BAR
Combining a bar and performance space, Cabaret Bar often features more established comedians such as Frank Skinner, Rich Hall and Jenny Éclair; who draw a broad audience.
BUNKER BAR
Built in part of an old brewery, this unique bar is tucked away underground serving a selection of everyone’s favourite tipples.
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PLEASANCE DOME First opened in 1973, Potterrow received a substantial refurbishment in 2012, transforming it into a relaxed minibotanic garden. The comfortable surroundings ensure footfall all day long and well into the wee hours.
THE DOME CAFÉ AND BAR
The Dome Café and Bar is the main bar and dining area in the Pleasance Dome. The café offers a range of specialised coffees and cakes as well as hot food. The bar offers a wide selection of draft, bottles and spirits.
BROOKES BAR
Brookes Bar is one of the original VIP bars of the Fringe. This exclusive cosy bar has a cult following amongst A-list festival regulars, as well as with new talent.
BARISTO
Brand new in 2015, Baristo supplies much needed caffeine to Fringe goers. Baristo has a delicious range of hot drinks, soup and baked goods to takeaway.
POTTER SHOP
Potter Shop is a convenience store located on the main thoroughfare, right outside Pleasance Dome. The shop offers a wide range of consumables and refreshments including a range of harder-to-find foreign drinks and snacks.
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SPONSORSHIP OPPORTUNITIES Edinburgh University Students’ Association offers sponsorship opportunities on three levels. All three levels are designed to offer distinct advantages, depending on the goals and budget of your organisation. We will strive to work with you to develop a package that suits your needs and with the aim of building a lasting relationship between your organisation and The Edinburgh University Students’ Association. To ensure that there are no directly conflicting sponsored brands on site, or in any publicity materials, all production companies are consulted on their sponsorship agreements relating to Teviot Row House, Pleasance, Potterrow and the bars, cafés, retail and public areas within.
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HEADLINE SPONSORSHIP
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MAIN SPONSORSHIP
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SUPPORT SPONSORSHIP 9
HEADLINE SPONSORSHIP Seize an opportunity to brand all of the bars, cafĂŠs and public areas at the heart the busiest arts festival in the world! Headline Sponsorship includes, but is not limited to: Name association with the world-famous Edinburgh Fringe Festival Brand presence in agreed commercial outlets Stocking and/or showcasing of specific brands Access to VIP Bar and Terrace for you and your clients Potential to extend sponsorship in conjunction with Gilded Balloon or Pleasance Theatre Trust Scope to carry out promotional activities on-site
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MAIN SPONSORSHIP For a more targeted approach to market your brand, concentrate your resources on a specific bar, cafĂŠ, retail outlet or public area. Main Sponsorship includes, but is not limited to: Name association with the world-famous Edinburgh Fringe Festival Brand presence in agreed commercial outlets Stocking and/or showcasing of specific brands in your outlet(s) Scope to carry out promotional activities in your outlet(s) Potential to extend sponsorship in conjunction with Gilded Balloon or Pleasance Theatre Trust
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SUPPORT SPONSORSHIP In addition to Headline and Main Sponsorship, we also offer Support Sponsorship opportunities: Headline Sponsorship includes, but is not limited to: Your brand in fridges or on shelves in any number of our commercial outlets Scope to carry out a promotional activity on-site
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TILL SCREENS The ideal opportunity for instant, eye-line promotion over 35 digital till screens located in high footfall areas in all of our cafĂŠs and bars, across our buildings. Artwork requirements: 600px wide by 694px high, RGB, JPEG, 72dpi or MP4.
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GILDED BALLOON AND PLEASANCE SPONSORSHIP Gilded Balloon and Pleasance Theatre Trust also offer some opportunities for companies to associate their brand or company with the venues, individual performance spaces or even for specific shows. This includes but is not limited to: Title Sponsorships Advertising space or branding within Gilded Balloon or Pleasance print and digital media PR opportunities prior to, during and after the Fringe, including at the Press Launch Brand exposure above and/or around stages Complimentary tickets
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SALES BREAKDOWN
Drink (alcoholic)
Below is a breakdown of our drink (alcoholic) sales from the 2016 Festival: Teviot Packaged
Unit
Case
Unit
Case
Bottled Beer (C24)
7665
319
4523
188
Bottled Cider (C12)
6368
531
13871
1156
Bottled Craft Ale (C12)
641
53
1392
116
0
446
37
PPS
16
Pleasance
Draught
Pint
Cask/Keg
Barrel
Pint
Cask/Keg
Barrel
Draught Ale (Cask)
18762
261
65
10946.5
152
38
Draught Beer (Keg)
17987
204
62
26302
299
91
Draught Cider
22258
253
77
23883
271
83
Draught Lager
55367
629
192
90150
1024
313
Cocktails
Unit
Unit
Cocktails
2976
637
Spirits
25ml
1.5L
9L
25ml
1.5L
9L
Gin
21590
360
60
22942
382
64
Rum
9447
157
26
6065
101
17
Whisky
9754
163
27
4878
81
14
Vodka
19290
322
54
12315
205
34
Spirits (Other)
5514
92
15
2779
46
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Wine
Glass
Bottle
Case (6)
Glass
Bottle
Case (6)
Wine
15478
1030
774
22898
1098
1075
Sparkling
9279
1063
435
6331
772
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SALES BREAKDOWN
Drink (alcoholic)
Below is a breakdown of our drink (alcoholic) sales from the 2016 Festival: Potterrow
Totals
Packaged
Unit
Case
Total Units
Total Cases
Bottled Beer (C24)
1816
76
14004
583
Bottled Cider (C12)
2577
215
22816
1902
Bottled Craft Ale (C12)
448
37
2481
206
PPS
303
25
749
62
Draught
Pint
Cask/Keg
Barrel
Pint
Cask/Keg
Barrel
Draught Ale (Cask)
370
5
1
30079
418
1
Draught Beer (Keg)
3375
38
12
33084
541
164
Draught Cider
3510
40
12
49651
564
172
Draught Lager
20251
230
70
165768
1883
575
Cocktails
Unit
Unit
Cocktails
769
4382
Spirits
25ml
1.5L
9L
25ml
1.5L
9L
Gin
6476
108
18
51008
850
142
Rum
2518
42
7
25183
300
50
Whisky
2341
39
7
16973
283
48
Vodka
4740
79
13
36345
616
101
Spirits (Other)
1112
19
3
9405
157
26
Wine
Glass
Bottle
Case (6)
Glass
Bottle
Case
Wine
4841
224
226
43217
2352
2075
Sparkling
117
67
14
15727
1902
754
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CONTACT Tommy McCormick Advertising and Sponsorship Sales Executive
advertising@eusa.ed.ac.uk eusa.ed.ac.uk/advertising
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