Each Cup Matters-The Issue

Page 1


ONE CUP OF MONOCULTURE SUN GROWN COFFEE DESTORIES

2.336 SQUARE FEET OF RAINFOREST


2.336 SQUARE FEET

2.336 SQUARE FEET


ICON KEY


DEFORESTATION

BIODIVERSITY EXTINCTION

WATER POLLUTION

SOIL EROSION

HIGH INPUT OF AGRICHEMICALS

GLOBAL WARMING

INCOMPLETE BEAN MATURATION


EACH CUP MATTERS •

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TABLE OF CONTENT

CHAPTER • 0


PAG E • 06 / 07

01 02 03

WHAT IS THE PAGE • 08 / 11 ISSUE? WHAT WOULD HAPPEN? PAGE • 12 / 29 WHAT ARE THE FACTS? PAGE • 30 / 39


EACH CUP MATTERS •

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CHAPTER • 1

WHAT IS THE ISSUE?

01


PAG E • 14 / 15

MONOCULTURE SUN GROWN FARMS CAUSE DEFORESTATION


EACH CUP MATTERS •

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CHAPTER • 1

MONOCULTURE SUN GROWN COFFEE CULTIVATION Coffee is grown on nearly 10 million hectares in tropical regions around the world, areas that also harbor high levels of biodiversity. In the 1970s, farmers were encouraged to replace traditional shade grown coffee with sun cultivation in order to increase the yield of their coffee. In sun coffee systems, there is little or no canopy cover, and coffee trees are planted at high densities. MONOCULTURE SUN GROWN COFFEE CULTIVATION IN LATIN AMERICA

1,100,000 HECTARES COVERT TO SUN CULTIVATION

2,800,000 HECTARES COFFEE GROWING AREA IN TOTAL

The impact of deforestation and conversion of shade coffee to sun coffee on biodiversity in these regions is much greater than absolute levels of destruction would inficate.


PAG E • 10 / 11


EACH CUP MATTERS •

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CHAPTER • 1

WHAT WOULD HAPPEN?

02


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DEFORESTATION LEADS TO ENVIRONMENTAL PROBLEMS


EACH CUP MATTERS •

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CHAPTER • 2

THREATENED HABITATS BIODIVERSITY Aside from the agronomic risks, sun coffee production has resulted in major habitat change for biodiversity, especially for migratory birds. SHADE COFFEE SYSTEM REDUCED IN MEXICO, COSTA RICA, COLOMBIA

17%

IN MEXICO

40%

COSTA RICA

Moreover, most of the coffee growing areas also is biodiversity hotspots. People first discovered coffee in the hotspots of eastern Africa, where many wild cousins of the domestic plant remain as an integral part of the natural forest community. The conditions required for coffee to thrive overlap with many regions around the world where conservation action is a high priority. Today coffee is grown in at least 16 of the 34 hotspots. Therefore, deforestation in coffee farm will threaten biodiversity habitat seriously.

69%

IN COLOMBIA


PAG E • 14 / 15


EACH CUP MATTERS •

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COFFEE GROWN IN BIODIVERSITY HOTSPOTS

CHAPTER • 2


PAG E • 16 / 17

COFFEE IS GROWN IN

16

OF THE

34

BIODIVERSITY HOTSPOTS


EACH CUP MATTERS •

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CHAPTER • 2

WATER POLLUTION, SOIL EROSION AND INPUT OF AGRICHEMICALSm In shade plantations, dead leaves from the overstory trees provide nutrients to the coffee. In sun plantations, these nutrients are not available, so fertilizers must be used, especially nitrogen. Therefore, sun coffee farms leach triple the nitrates into the local watersheds than shade farms. Sun coffee farms leach triple the nitrates into the local watersheds than shade farms. There are fewer weeds in shade plantations, both because of the shade itself and due to the fallen leaves from shade trees acting as a natural mulch. Herbicides are needed to control weeds in sun plantations. Soils in sun plantations are more exposed to the elements, particularly drenching rains typical of tropical areas. This leads to erosion of topsoil, and the leaching of chemical fertilizers, pesticides, and herbicides into local watersheds. Soil erosion and acidification and water pollution are serious consequences of growing coffee on sun plantations.action is a high priority.


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EACH CUP MATTERS •

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CHAPTER • 2

AGRICHEMICALS INPUT IN COFFEE FARMING MONOCULTURE SUN GROWN COFFEE FARMS SUSTAINABLE SHADE GROWN COFFEE FARMS

% 90

MORE


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EACH CUP MATTERS •

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TOXIC AGRICHEMICALS COMPARISON NOT ABLE TO DEGRADE

CHAPTER • 2


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DEGRADATION ENDOSULFAN

SOIL

1

ON TOXIC

WATER

CHLORPYRIFOS

N/A

DISULFOTON

N/A

METHYL PARATHION

SOIL

TRIADIMEFON

N/A

CYPERMETHRIN

N/A

BEE

BIRD

MAMMAL

FISH

BEE

BIRD

HUMAN

MARINE ORGANISMS

BIRD

FISH

BIRD

FISH

MAMMAL

FISH

MARINE ORGANISMS

BIRD

BIRD

1

ON TOXIC LEVEL LIGHT

MEDIUM

STRONG


EACH CUP MATTERS •

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CHAPTER • 2

CLIMATE CHANGE Deforestation also contribute to world’s climate change. Coffee requires quite specific growing conditions. Climate change has profound impacts on coffee growing and production, and more and more current area will not be suitable for coffee growing by 2020.

“ In the past several decades, roughly half of the world’s coffee plantations have cut down their trees, or cut down forest to plant unshaded coffee. This decreases the ability of vegetation to counteract global warming by absorbing carbon dioxide, and it also raises local temperature. Coffee requires quite specific growing conditions. It grows in subtropical regions that have distinct wet and dry seasons. This sensitivity to climatic variables means that global climate change is likely to have profound impacts on coffee growing and production. Farmers will be left with few choices. Areas at higher latitudes. However, most small holders do not have the money or credit to buy property, even if it is available to purchase; most land is already under ownership that is passed down in families. If land upslope is turned into coffee farms, it means some conversion and clearing of existing forest. This means a loss of biodiversity, and the deforestation of new and old c offee farms will exacerbate and accelerate warming trends, since trees help sequester carbon and buffer temperature changes.

— Veracruz report


PAG E • 24 / 25


EACH CUP MATTERS •

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CHAPTER • 2

IMPACT OF TEMPERATURE RISE ON ROBUSTA COFFEE IN UGANDA 1 TODAY’S TEMPERATURE


PAG E • 26 / 27

1 A TEMPERATURE INCREASE OF 2 o C

1

SUITABLE AREAS FOR COFFEE GROWING NOT SUITABLE

LESS SUITABLE

SUITABLE


EACH CUP MATTERS •

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CHAPTER • 2

INCOMPLETE BEAN MATURATION Enhance bean development, resulting in lower coffee quality, because the longer time of bean development, the denser and more develop flavor would be. Coffee plants in sun plantations grow faster and age more quickly than those grown in shade, and therefore must be replaced more often. THE COMPARISON OF GROWING SPEED

30 YEAR SUSTAINABLE SHADE GROWN COFFEE FARMS

In addition, as I have mentioned above, coffee may move to upslope, because of climate change. Higher elevation slows bean development, resulting in a denser bean and typically more well-developed flavors. Also, we may be seeing more coffee grown at these high elevations in the decades to come. This doesn’t mean there will be a proliferation of coffees with characteristics like that of highgrown coffees today.

15 YEAR MONOCULTURE SUN GROWN COFFEE FARMS


PAG E • 28 / 29


EACH CUP MATTERS •

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CHAPTER • 3

WHAT ARE THE FACTS?

03


PAG E • 14 / 15

THE UNITE STATES IS THE LARGEST COFFEE CONSUMPTION COUNTIRY


EACH CUP MATTERS •

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CHAPTER • 3

COFFEE — A HIGHLY VALUED COMMODITY IN THE WORLD After oil, coffee is the highest-valued (legal) commodity traded from the developing world. Coffee is the world’s most widely traded tropical agricultural commodity. In many developing countries, coffee beans are the primary export and a significant source of employment.

COFFEE TRADE AROUND THE WORLD

EXPORT WORTH AN ESTIMATED

US $1,540,000,000 IN 2009/10

93,400,000 BAGS WERE SHIPPED

25,000,000 PEOPLE — MOST OF THEM SMALL FARMERS — DEPEND ON INCOME FROM COFFEE CROPS


PAG E • 34 / 35


EACH CUP MATTERS •

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CHAPTER • 3

THE WORLD’S COFFEE CONSUMPTION

133,900,000 BAGS

GLOBAL CONSUMPTION

GROWTH RATE OF COFFEE CONSUMPTION

2% 1.5%

1970

1980

1990

2000

2010


PAG E • 34 / 35

40,700,000 BAGS PRODUCING COUNTRIES

3

21,200,000 BAGS NON-MEMBER COUNTRIES

72,000,000 BAGS IMPORTING MEMBER COUNTRIES

1

2

1

2

3 FOR MORE INFORMATION ABOUT IMPORTING MEMBER COUNTRIES, NON-MEMBER COUNTRIES AND PRODUCING COUNTIRES, PLEASE VISIT www.ico.org/trade_e.asp.


EACH CUP MATTERS •

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CHAPTER • 3

LARGEST MARKET SHARE IN THE US In the United States, coffee consumption is a cultural staple. In fact, even when the recession floored commodity sales nationwide, coffee consumption remained strong. Coffee drinking, as a cultural, business, pleasure and energy-producing activity, is here to stay. Coffee is the leading source of caffeine consumption in the United States, and is the world’s second most popular drink after water. As a result, the US coffee drinkers own important status on solving the coffee issue by changing their cups of coffee.

COFFEE CONSUMPTION IN THE WORLD

THE US ACCOUNTS FOR

25%

OF THE WORLD’S TOTAL COSUMPTION


PAG E • 36 / 37


EACH CUP MATTERS •

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CHAPTER • 3

US COFFEE CONSUMPTION

400 MILLION 146 BILLION CUPS PER DAY

CUPS PER YEAR


PAG E • 38 / 39

156,000,000 AMERICANS DRINK COFFEE EVERYDAY

3.1 CUPS

9oz

PER DAY

9 oz PER CUP


EACH CUP MATTERS •

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PAG E • 40 / 41

ABOUT People consume a great amount of coffee every year. Most of the coffee we drink today is come from the coffee farm that needs to be deforestation. The problem behind deforestation cannot be ignored. It leads to large input of pesticides and fertilizer, climate change, soil erosion and biodiversity extinction. These problems are not just affects coffee production area, it affect all over the world. All coffee consumers have responsibility to change it. Eco Brew Project is aim to raise coffee consumers’ awareness about the issue of deforestation in coffee farms. We encourage coffee consumers, retailers to purchase sustainable coffee replace to non-sustainable coffee, in order to maintain the world’s environment, at the same time, also able to enjoy to a good cup of coffee. All the information I provide is base on creditable resources. For more information about the solution, please look at book II or check www.ecobrewcoffee.com.


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