Bespoke magasin winter 2013
NEW YORK it all started there, just with a small idea to build a company
MAKE THE RIGHT IMPRESSION details are important; usually, it’s the little things that stick in our minds. So having soft, comfortable linen (especially monogrammed bedding) definitely makes an impression - it says that you have class and sophistication, and that you appreciate the finer things in life.
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introduction in time with business image is everything
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evencki, bespoke bedroom identity, est 2012
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pro & cons of customization
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private label for companies
EDITORIAL W. OLIVER SIKORSKI
our dna
4 Small Scale Bed Linen Manufacturer Evencki is very excited to announce the publication of our first online magasine.
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bespoke magasin” is just another way for us here at evencki to share our company with our friends, families, costumers, critics, and colleagues. Our quarterly issues will highlight varies topics and themes related to the growth of our com-
pany, latest bedroom and linen styles, new product lines, ways to improve our client relations, and a general behind the scenes of what exactly it is that we do to make your bedroom experience the most comfortable and personal. Our new publication will also give our customers a way to stay in touch and up to date in regards in which direction our company is headed. After all, here at Evencki we pride ourselves on our attention to details to make sure all our products are tailored specifically to each customer’s wants and needs, this would not be possible without the customer’s feedback. With the publication of Evencki’s online magazine our customer’s will feel even more a part of our company, which in turn is really their company. After all, without customers there can be no Evencki and no fine, customized, hand-made bed linens. So without further ado, we present to you our very first issue. We hope you enjoy reading it as much as we enjoyed writing it. Whenever we do anything here at evencki, we always keep you, our fans, friends, and customers in mind, so if there are any specific topics you would like to read about in the upcoming issues, or have any question you would like answered, or just have general feedback to help our company grow, please don’t hesitate to contact us. We love hearing from you, especially if it makes your linen buying experience more memorable. Enjoy
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time
6 In Time with Business Being a fairly young company, you’ve given ourselves some lee-way in learning the tricks of the trade, sometimes through trial & error.
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O
ne area in which we are constantly trying to improve on is how we deliver our product. After all, the best part of ordering customized bed linens is having them in your bedroom. Unlike large corporations, small companies like
Evencki utilize the help of curriers to deliver the product to their customers. Unfortunately currier services don’t offer storage capabilities, so when they deliver our fine linens and no one is home to accept them, they return them to us and we need to resend them. Often times our customers aren’t aware of how hard it can be to safely and accurately deliver our bed linens. Sometimes it may take up to three or four times of sending out curriers to finally reach our customers at home. Here at evencki, we don’t customize each deliver for our clients just to have the package come back to us multiple times. We believe in reliability and punctuality. So to avoid any deliver delays we are asking for your help. When placing your order we ask that you take into consideration the times when you are home and able to accept your package. Evencki also offers the ability to put in your work address, if you are able to do so, after all most delivers occur between the hours of 9:00 to 5:00, when we are at work. We understand that not everyone will be able to have their customized bed linens shipped to their work place, but if the possibility exists why not take advantage of it? Another possibility is for our customers to request the delivery after 5:00, when they come home from work, or to have it delivered on Saturdays. These are just some of the ways we try to take your bed linen shopping experience as personal as your customized bed linens. No one wants to order linens and not promptly receive them. A huge part of our customer satisfaction policy comes from customer feedback, so if you have any suggestions as to how we can make our company even better in supplying you with our fine, luxurious bed linens please let us know. We take time to read every customer recommendation and try to improve any areas in which we feel we are slacking.
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... even if you order 1000 bananas, which currently we don’t have in our offer
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image
9 Image is everything. Or so they say... so what is Evencki’s image?
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W
hen our founder and CEO first started Evencki, she had one goal in mind, supplying our customers with the finest, customized bed linens at the best possible prices. She envisioned bedrooms, where
a person could not only relax and unwind but also feel a sense of pride and quality in their choice of bed coverings. Designer yet with that home-made personal feeling, specifically tailored to each customer’s needs. So far, we lived up that. Whether or not that’s our image is debatable. We like to think image is a little more than just supplying quality, hand-made bed linens to our customers. More than personally traveling to markets to make sure that the materials we use live up to our name. More than intimately working with our customers to ensure that their individualized bed linens are exactly what they want to add that extra touch of class to their bedroom. We believe image is born somewhere between our devotion to our customers and products, our relentless attention to detail, and our personal ambition to making your bed linen buying experience as memorable as possible. We like to believe image is an overall reputation, grounded in quality, raised on honest work, and foster by our customers to make Evencki a name which sets a standard for fine customized bed linens. But that’s just the beginning. Image is developed over time. Perpetuated by wholesomeness and faithful adherence to our standard of quality. Evencki is more than just a name; it is a way of life. Beautiful bedrooms don’t just happen by accident, they are carefully planned out, no detail is over looked, and after all what’s the center piece of any bedroom? The bed of course. How can we wish to have a truly personally designed bedroom if our linens aren’t? Evencki takes design to a whole new level, because we understand that our lives our personally designed by each individual to fit their lifestyle. Whether it’s simple white linens to accentuate a modern, minimalistic bedroom theme or sophisticated, classy stripes to add that exactly detail to an already elegant decor, Evencki’s staff takes on each project with a personal investment, as if we were adding to our own bedrooms, to ensure the satisfaction of our customers. Evencki prides itself on being up to date on the latest interior design schemes, not to mention our ability to work with our clients to make sure that our designer linens are just perfect for creating the customer’s vision of luxury and comfort. Now we’re kind of getting there, but there so much more to Evencki’s image. We believe in close ties, that is why we treat every customer like a family member. . Unlike large corporations, which rarely get a chance to work with their customers on a one on one basis, our CEO and founder takes. time to get to know the customer and help them pick out just the right style. That’s what separates us from other company, our continuous devotion to maintain our clients’ personal touch while merging it with our fine products to create a truly customized experience. That sheds some light on our image. But to truly experience what Evencki is all about, you have to experience the difference yourself.
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imagine
Imagine your wedding. Imagine your dress, specifically tailored. Imagine the cake, created to reflect your theme. Imagine all the minute details that make this occasion so special. Imagine all the uniqueness and individuality of knowing everything was personalized for you on this joyous occasion.
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P
icture the church. Picture yourself walking down the aisle. Everything the way you dreamed, right down to the lace ribbons at the end of the church pews and alter, which accentuate your dress. Nothing out of place, no detail overlooked.
Perfection. The ideal carries seamless to the reception hall. Like stepping into a dream, the guests rise and applaud the new bride and groom. Elegant. Special. Personal. The cake, an event unto itself, resonates with your personality and creative touch. Forever commemorating your undying love, this symbolic centerpiece was created just for you. You picked the cake, the filling, the icing, even the design. But it doesn’t end there. Imagine yourself coming home, newly married. Stepping into the bedroom for the first time in holy matrimony. What greets you? The same old bed linens that you’ve slept on for the past who knows how long. The same linens that millions of others have bought from the same big-business chain store down the street. Zero personality. Zero elegance. Mass produced by cold unfeeling machines; heartless and without that human touch. Do you really want to end your special day, a day which you strived so hard to make unique and personalized in every way imaginable, in such a regular, run-of-the-mill way? It doesn’t have to be that way. Let’s back up a little for a second… You come home together for the first time as a married couple. You step into your bedroom. The bed is covered with fresh, clean linens, handmade for this special occasion. You come closer. Everything matches and adds class and elegance to your bedroom. You look closer. On the pillow covers are your names, hand stitched with the utmost care and devotion, symbolizing your life together in marriage. As you lay down, the fine cotton is soft to the touch and light as air, adding a surreal feeling of floating on clouds. You’re dreams have come true, the night is perfect.
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Evencki, small scale be our slogan: Bespoke bedroom iden
ed linen manufacturer
ntity, est 2012
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ros and Cons of buying customized bed linens from Evencki.
People often ask us what are some of the pros and cons of ordering from Evencki. So we decided to take this opportunity to answer this question universally. Like with everything else in life there is a good side and a bad side to everything. Evencki is no exception. So allow us to elaborate a little more on both. Besides friendly service, easy online ordering, and prompt deliver Evencki offers so much more. We pride ourselves on our attention to detail, working closely with the customer to ensure satisfaction. Being a small company we understand the importance of good client relations. We offer comfortable, luxurious bed linens at affordable prices. Hand-crafted from the finest cotton and tailored to the customer’s specifications. Customizable for special occasions, anniversaries, and weddings. Make great gift ideas. Personalize your bedroom to fit your style and personality. These are just some of the pros. But with pros come the drawbacks. Unfortunately you do have to sacrifice a few things when ordering with Evencki. You have to give up non-matching linen sets. Give up uncomfortable, bland sheets. Give up old bed linens which didn’t fit your personality or bedroom theme. Sleepless nights due to itchy and worn out sheets. Our customers often have to give up settling for bed linens without personality, class, and elegance. Not to mention, giving up over sized and un-matching sheets. But that’s just some of the pros and cons of shopping with Evencki. We sincerely hope that answered some questions. It’s quite possible this list is much longer, but we’ll let you find out for yourself, and once you do please let us know. There is nothing we enjoy more than hearing from our customers.
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x design your x coll. WITH US
private label
by EVENCKI
We cooperate with other companies, and design bed linen coll. tailored to their needs and wishes.
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I
n our worldly travels, we come across a lot of family owned businesses. We understand what it’s like to start from the ground up. That’s why, we try to give back as much as possible to the small family business we admire so much; all those people who, much like ourselves, who have put their heart and soul into turning their passions into small businesses and sharing them with other people. Whether it is boutique hotels, Mom and Pop bed and breakfast, or just family owned home good boutiques, we feel that the only way to expand and survive in this big business economy is to connect with other small businesses and create a network where customer’s know that what they are getting is the finest possible products with the friendliest service. Instead of buying products manufactured by machines in huge factories, you can experience firsthand the comfort of buying handmade products created especially for the customer. Know the people behind the product, meet the creators, and feel good about knowing that you are helping boost your local economy. That’s why Evencki is proud and very excited to announce our expansion to corporate accounts. Don’t let the wording fool you. What we mean when we say “corporate accounts” simply means other small businesses. A good way to think of it is that Evencki now creates private labels and caters to boutiques, bed and breakfasts, and small family owned hotels and hostels. So what exactly are we talking about? I’m glad you asked. Let’s say the local five room boutique hotel wants to add identity and personalization to their already elegant décor. There is nothing that is more chic and elegant then bed linens bearing their name and logo. And the true beauty lies in the fact that it’s a win, win situation. Not only does the hotel win by having customized bed linens that add class, individuality, and prestige, but also the local economy gets a slight boost. How so, you ask? Simply put, by catering to other businesses, Evencki is able to hire more staff. More goods are being bought and sold, thus boosting the economy. By adding elegance and class, the hotel is a little more desirable, making more guests want to stay there. More guests in the hotel, means more tourists in the area and tourism is a great way to boost any local economy. We like to think of it as economic common good.
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our favorite plum
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