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CONTENTS
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38
UAE UPDATES
BRAND MARKETING
BRIEFS 10 MARKET PULSE - Dealing with Legal Issues in the Events Industry 11 IN FOCUS - Nissan Presents, Beach Polo Club Dubai Returns to Skydive Dubai This December 12 - Newly-Launched UAE Telecom Brand Swyp Comes On-Board RedFilo’s Neorun as Presenting Sponsor 14 - Done Events Strengthens Commitment Towards DXBLaughs 16
BRIEFS 34 MARKET PULSE - ATL is Important but BTL is Far More Immersive: Anshuman Chakravarty, Orient Electric 36 IN FOCUS - Direct Engagement with Experiences is Part of Our Long-Term Plan 37 - Jockey Celebrates 141 Years of Legacy with a Unique Pop-Up Museum Curated by Encompass 38 - Toast Events Delivers 5 Fantastic Brand Launches & Activations in 3 Weeks 40 - Fountainhead MKTG Produces Incredible Launch Events for Motorola and Lenovo 42 - Brandwidth Produces a Stunning Launch Event for Micromax Canvas Infinity 43
ENTERTAINMENT BRIEFS 20 MARKET PULSE - We Want to Showcase to the World India’s Version of Tomorrowland or Coachella: Vaishal Shah, TimeOut 72 22 - Shibani Kashyap Discusses Unique Customizations and Curation of Her Act for Every Event 23 COVER STORY - Investing in LIVE Entertainment | Defining India’s Entertainment Economy 24 IN FOCUS - The 7th Edition of Jazz International Festival in Delhi Managed by CS Direkt Mesmerizes Audiences 30
M.I.C.E BRIEFS 66 IN FOCUS - E3 Integrated Events Engages 450 Partners of JK Super Cement in Bangkok 68 - The Moving Heads Help ICICI Reward Top Performers with a 2-day Mammoth Music Festival 70 MARKET PULSE - All About Music 72 FEATURE - Unexplored International Treasures for your Next Event 74 IN FOCUS - The Complete Low-Down On The 12th Kyoorius Designyatra And Awards 76
Disclaimer: i. Experiential Marketing magazine is published by EVENTFAQS Media. Pvt. Ltd. with RNI Registration MAHENG/2010/35733. ii. Every effort is made to ensure that the magazine’s content is correct. However, the publisher accepts no responsibility for any errors or omissions. iii. All material published in this magazine is copyright protected. Unauthorised reproduction in part or full is forbidden. iv. The publisher takes no responsibility for content used in advertisements and advertorials. It is assumed the advertiser has rights to use the content. v. The publisher takes no responsibility for photographs and information published in features which comes from external sources such as PR agencies, direct sources, etc. It is assumed that the parties involved have the right to provide the information for publishing purposes. vi. Any dispute/error liable vis-a-vis this magazine is strictly restricted to local jurisdiction in Mumbai only.
FROM THE EDITOR
74 INDUSTRY WATCH BRIEFS 80 IN FOCUS - Indian Event Industry’s Incredible ‘Decade of Transformation’ Celebrated at EEMAGINE 2017 82 EEMA UPDATES 85 MARKET PULSE - We draw from our unique location & create themed meetings inspired by local traditions and customs: Antony Page, Ritz-Carlton, Bangalore 86 - INCA 2017 Celebrates Nightlife with Mayors and Czars from across the Globe 88
TECHNOLOGY BRIEFS 93 IN FOCUS - Showtime Events Helps Meroform to Add a Technology Edge at India Pavilion of World Expo 2017 94 - Evenflow Experiences Gives Accenture Innovation Hub a Futuristic Launch 96
The Entertainment Economy is one that has raptured us in fascination through the decades of the growing Experiential Industry in India. In the yesteryears there were sporadic concerts of international sensations, that made the reputation of Experiential agencies we consider amongst the best today. The times that followed were dampened majorly by heavy taxation and hassles for permissions. In the past decade however, industry defining trends have seen establishment. The wave of electronic dance music as a genre for entertainment-starved Indian audiences somewhat revealed a willingness for consumers to invest in such outings. No doubt there is still much truth in the endless debate of ticket sales not meeting investments into LIVE entertainment events. But what we must acknowledge is that this most recent wave has been the most sustained effort by promoters, organizers and sponsors to develop India’s LIVE Entertainment Economy. Genres have now exploded, and while every form of international entertainment is being made more and more accessible, homegrown Indian entertainment is in no way being left behind. So while we acknowledge growing trends and some noteworthy entertainment events in this issue, we also want to celebrate the resilient stakeholders of the Indian Entertainment Economy. After all, it is these promoters and sponsors, who have set a pace now, that will ensure we continue to move forward. For their dedication and passion we will be ever-grateful! karishma@eventfaqs.com
OCTOBER– DECEMBER 2017 VOLUME 8 ISSUE 4
FOUNDER / DIRECTOR KARISHMA HUNDALANI karishma@eventfaqs.com
FOUNDER / DIRECTOR VISHAL NAGDEV vishal@eventfaqs.com
GENERAL MANAGER RICHA GOEL richa@eventfaqs.com
CFO & DIRECTOR JIMMY CHOUDHARY jimmy@eventfaqs.com
EDITORIAL TEAM RUTU LADAGE rutu@eventfaqs.com SHANTANU JAIN shantanu@eventfaqs.com MADIHA KHAN madiha@eventfaqs.com
BUSINESS DEVELOPMENT HEAD JITEN JURIANI jiten@eventfaqs.com
CIRCULATION RAMESH PATIL ramesh@eventfaqs.com ADMIN & ACCOUNTS NILESH PAWAR accounts@eventfaqs.com SAMEET ELKAR admin.mumbai@eventfaqs.com GRAPHIC DESIGN VINAYA PRASHANTH vinayaprashanth@gmail.com PRASAD KARAMBAT
MARKETING SERVICES TEAM RADHIKA SETHI radhika@eventfaqs.com REBECCA FERNANDES rebecca@eventfaqs.com MARKETING OPERATIONS TEAM KRITI JAIN kriti@eventfaqs.com CHARMI JANANI charmi@eventfaqs.com ZAFAR KHAN zafar@eventfaqs.com SANJANA BAWEJA sanjana@eventfaqs.com
Experiential Marketing (ExM) is a quarterly magazine published by EVENTFAQS Media (India) Pvt. Ltd. Founded in 2007, EVENTFAQS is a multi-channel business media platform focussed on the MICE, Experiential Marketing, LIVE Entertainment & Social Events industry and engages over 60,000 stakeholders via its print, digital and event platforms. Visit www.eventfaqs.com for more details. For subscription enquiry: info@eventfaqs.com
CENTRAL HOTLINE +91 99300 89557
Editor: Karishma Jamnu Hundalani. This issue contains 100 pages including covers. Printed & published by: Vishal Vashulal Nagdev on behalf of (or owned by) EVENTFAQS Media Pvt. Ltd. and printed at VSSU Graphics, Unit # 36, Ideal Industrial Estate Senapati Bapat Marg, Lower Parel-West, Mumbai 400013, Maharashtra, India, and published at EVENTFAQS Media Pvt. Ltd. 112, 1st Floor, Embassy Centre 207, Nariman Point, Mumbai 400021, Maharashtra, India.
BRIEFS
UAE UPDATES
Abu Dhabi Week in Mumbai and Delhi Features Interactive Experiences of Abu Dhabi The Department of Culture and Tourism – Abu Dhabi, the body that promotes the emirate’s tourism and cultural heritage proposition organised the first-ever ‘Abu Dhabi Week’ in India. Aiming to establish Abu Dhabi as a pre-eminent visitor destination that combines a mix of culture, art, entertainment and sports, this multi-city exhibition was held from 27 -29 October in Mumbai and 3 – 5 November in Delhi. “In addition to positioning the emirate as a holiday destination, we will underline the message that Abu Dhabi is an ideal business location for the Meetings, Incentives, Conferences and Exhibitions (MICE) industry with a superb choice of venues for delegations from India,” said Saif Saeed Ghobash, Director General, Department of Culture and Tourism – Abu Dhabi.
The Big 5 Returns to Dubai World Trade Centre from 26-29 November Showcasing 360-degree building solutions, The Big 5 2017 will run from 26 to 29 November at the Dubai World Trade Centre. Last year’s edition of the event was the largest to date, attracting over 78,869 participants and 2,586 exhibiting companies from 59 countries. In 2017, on its 38th edition, The Big 5 will introduce a new dedicated area for the HVAC-R sector, and the first edition of the co-located Big 5 Solar, a brand new platform dedicated to solar solutions for the construction industry. The second edition of Windows, Doors & Façades Event will run from 25 to 27 September 2017 at the Dubai World Trade Centre. After a successful launch that attracted over 5,500 visitors in 2016, the event is the region’s only dedicated platform for global consultants, manufacturers and distributors of window, door and facade products to network and do business in one place, at one time.
European Union Youth Orchestra to Performs at the Dubai Opera on 12-13 April, 2018 From Amsterdam to New York, Moscow to Mumbai, Seoul to São Paolo and beyond, the European Union Youth Orchestra has performed in 43 countries, 177 cities and 224 venues, including many of the world’s greatest concert halls including the Amsterdam Concertgebouw, the Edinburgh, Lucerne and Salzburg festivals, the BBC Proms and now Dubai Opera. Under the baton of Vasily Petrenko, one of today’s most sought-after dynamic, young conductors and winner of Male Artist of the Year at the Classical Brit Awards, the European Union Youth Orchestra blend their brilliant individual skills and distinct personalities into an orchestral harmonious whole. Complementing this line-up is critically acclaimed young Jordanian pianist soloist Karim Said. The performances are scheduled at the Dubai Opera from April 12 to 13, 2018.
The Dubai Association Conference to take place from 11-12 December During the past few years, the UAE and the wider Middle East Region has seen a surge in the demand for association engagement. Associations across disciplines from technology and healthcare to education and finance are increasingly pursuing opportunities in the region to further develop their activities, share best practices and develop membership. To cater for an increasing number of associations and the growing industries across the Middle East Region, Dubai Association Centre is organising the inaugural Dubai Association Conference. The conference will be held on 11-12 December 2017 at Dubai World Trade Centre, and the programme will focus on current trends and leapfrogging to the future on how associations forecast their impact.
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UPDATES FROM THE UAE / MARKET PULSE
Dealing with Legal Issues in the Events Industry Anyone who works in the events industry knows that there is an awful lot of time, planning and effort that goes into running an events business and organizing an event. At both the business and event level, potential risks need to be identified, considered and dealt with or at least mitigated, and of course, the risk profile will vary broadly depending upon the nature of the events business and on the nature of any specific event itself.
Mark Hill
In this article, I will just raise a few of the key areas to consider when looking at key legal issues arising when putting on an event: NAME OF AN EVENT I am often asked about how to trademark event names. To be fair, disputes over rights to the name of the event can arise so it is an area worth thinking about. It is also one way of potentially creating not only a branded entity for recurring events in the year on but also a potential licensable asset i.e. something that you can trade to other parties as part of a license package e.g. for them to organize future events under the brand. The solution clearly is to register trademarks to protect event branding, but the key is whether or not you are working with the right kind of brand. So, for example, descriptive brands (The Wedding Show, The Motor Show and so on) are not ideal unless you have some stylized form to rely upon. As mentioned, the existence of a registered trademark to protect event branding assists with other agreements and commercial arrangements and in particular the event organizer has a proprietary right from which you can grant licenses (and potentially create further revenue streams). INTELLECTUAL PROPERTY RIGHTS IN EVENT FORMATS Now, this is quite a difficult one. We do look at what I suppose can be described as a broad range of rights that come under the category of “format rights” but in reality, the law, by and large, does not recognize the ownership or existence of format rights as such. Rather, what the law does is recognize ownership of a bundle of different rights which together come to constitute an event. It can be everything from the theme to operating manual to brand and well beyond. Where numerous parties are associated with the operation of an event, it is important to be clear on who owns what rights and how other parties can deal with those rights. In other words, who does what & when for how much and what happens to the intellectual property rights? VENUE AGREEMENTS A venue agreement is super important when organizing an event, for obvious reasons. For many events, especially major events, the agreement that you will have with the owner of the venue often links into various commercial issues such as revenue sharing, expenditure sharing, contribution to activities such as sales and marketing, arrangements relating to signage at the venue, catering arrangements, etc. The liability and indemnity positions are extremely important here and basically, this comes down to
who is contractually accepting what risk relating to the activities that are going to be taking place at the venue. This is always one of the most heavily discussed areas and should tie into the kind of insurance packages that are available to cover the type of event in play.
SPONSORSHIP AGREEMENTS In the current events industry, getting sponsorship is getting harder and harder but the fact of the matter remains that many if not all events would not operate without one or more sponsors. The key thing about any sponsorship agreement is that it clearly sets out a scope of the rights and obligations of each party. It is super important for a sponsor to understand what bang for their buck they are getting. This also includes considering exclusivity if that is relevant to the type of sponsorship being discussed. CONDITIONS OF ENTRY One way or another, there will be conditions of entry to be applied relating to the sale of tickets and entry into a venue for attendance at an event. They sometimes are displayed at the venue but most obviously in the modern world they are dealt with through online display and in particular through conditions incorporated through the ticket distribution mechanism. There are several different ways of doing this, but it is essentially a matter of assessing risks and objectives and then applying protocols to the event. There is also often going to be a crossover with the agreement with venue owner and obligations given to the sponsors. BROADCAST AND MEDIA AGREEMENTS These kinds of agreements can be quite important, particularly as the industry develops and as new communications technologies become more and more usual. Bearing in mind that there are many things that you need to careful of when looking at broadcasting media rights including what has been agreed with the venue, talent, any sponsor involvement or obligations including exclusivity to tailor-made content. EQUIPMENT HIRE This very much again depends on the type of event but, even if events are to be run on a recurring basis, everything from lighting to security barriers and portable toilets will often be hired in. Again, these must be catered to in contracts (whether on the supplier’s standard form or the event organizer’s) to deal with primary scope and risk issues such as delivery, collection, ownership, insurance risk and so on. There are many, many other areas to be considered when running an events company or staging an event and I will look at some of the key ones in more detail in future articles. Mark Hill is the Managing Partner of therightslawyers a specialist entertainment law firm catering to the events and production industries particularly in the Middle East, North Africa, and Near East regions. www.therightslawyers.com OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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UPDATES FROM THE UAE
NISSAN PRESENTS, BEACH POLO CUP DUBAI RETURNS TO SKYDIVE DUBAI THIS DECEMBER The Beach Polo Club Dubai chooses December this year to host its exceptionally entertaining weekend. By MADIHA KHAN
T
HE BEACH POLO CUP DUBAI presented by Nissan was held for the third consecutive year under the Patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Sports Council. The sports event will return to a purposebuilt arena at Skydive Dubai on December 14 and 15 rather than the traditional hosting month of April. Residents will be joined by tourists and celebrities from around the world, as the eighth outing of the two-day event will be held in the spectacular Shams zone. The Beach Polo Cup Dubai 2017 is undergoing its largest reconfiguration since debuting in 2004, offering Dubai’s residents and visitors an unmissable social weekend of sport, fashion and entertainment. The prestigious beach polo concept which was born in Dubai and created by mamemo productions, will see four teams of local and international polo personalities clash starlight on Thursday night before the Grand Finals on Friday. “We launched the sport of Beach Polo as a brand-new concept back in 2004 and the event has gone from strength-to-strength with every passing tournament,” says Sam Katiela, Managing & Creative Director, mamemo productions. “Today it is a major milestone in the Dubai sports calendar and one of the city’s key sporting events.” Gaby Katiela, Tournament and Event Director added, “With a new December date, a greater capacity for spectators, a larger variety of F&B options and a much more inclusive and hip festival spirit, we are transforming the reputation of polo from its traditional Sport of Kings mantle into a sport for everyone to enjoy. Our all-inclusive event which takes place under the stars will attract not only the who’s-who of the local, regional and international polo community, but a hip, fun-loving crowd looking to socialise with friends in a chic environment at an affordable price – this year’s event will include our most price-conscious tickets to date.”
We launched the sport of Beach Polo as a brand-new concept back in 2004 and the event has gone from strength-to-strength with every passing tournament. Today it is a major milestone in the Dubai sports calendar and one of the city’s key sporting events. SAM KATIELA
MANAGING & CREATIVE DIRECTOR mamemo productions
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OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
“Equestrian sports are an important part of the social fabric of the UAE and since its conception, the Beach Polo Cup Dubai has successfully placed Dubai on the map, showcasing prominent talent in the equestrian arena. Being part of the Beach Polo Cup Dubai 2017 is a testament of our commitment to not only launch innovative cars that excite, but to support home-grown initiatives that remain at the heart of the local culture as well. With this year’s new format, we look forward to yet another successful edition,” commented Kalyana Sivagnanam, President for Middle East & Regional Vice President for Africa, Middle East and India, Nissan.
UPDATES FROM THE UAE
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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UPDATES FROM THE UAE
T
HE NEORUN PRESENTED by the newly launched telecom brand in UAE- Swyp culminated with its third edition on October 27, 2017 at Zayed Sports City, Abu Dhabi. The NeoRun is the ultimate UV paint-filled night time fun run, which has been designed exclusively for ages 10 and up.
Newly-launched UAE-Telecom Brand Swyp Comes On-Board RedFilo’s NeoRun as Presenting Sponsor
The success of NEORUN since 2015 has been staggering. Each year the event grows, and GLO’s brighter. Our avid Neorunners are what make this event so special, they bring a real energy and life to the event, and I can’t wait to see them all GLO this October! PACH ANG
FOUNDER AND CREATOR NEORUN
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OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
Being promoted as the Scariest Place to GLO, the property promises a thriller of a night at this one of a kind Halloween event, where attendees journey through a Spooktacular party route. At the end of the route, was the Enigma Party which amazed the audiences. The event this year was host to 5 top local and International DJ’s, with the headline act DJ Teddy-O flying in all the way from Germany. Speaking about this IP, Pach Ang, founder and creator of NeoRun stated, ‘The success of NEORUN since 2015 has been staggering. Each year the event grows, and GLO’s brighter. Our avid Neorunners are what make this event so special, they bring a real energy and life to the event, and I can’t wait to see them all GLO this October!’ Pach added, “With the help of our new presenting sponsor SWYP, we were able to actively engage the younger generation, and get them interested in fun, fitness related activities within the capital. SWYP offered all their users a special discount for The Neorun, and helped us enhance engagement.”
UPDATES FROM THE UAE
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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UPDATES FROM THE UAE
Done Events Strengthens Commitment Towards DXBLaughs by Announcement of Artists for 2018 and 2019 Given the growing popularity of stand-up comedy as a genre of entertainment, Done Events is ensuring to catch International artists’ world touring dates. By MADIHA KHAN
D
ONE EVENTS IS ONE OF THE region’s largest event promoters who have recently done shows for RedFestDXB, Blended, Eric Clapton, One Direction, Bruno Mars and Alicia Keys. Welcoming lead comedians such as Michael McIntyre, Kevin Bridges, John Bishop, Dara O’Briain, Jack Dee, Al Murray, Adam Hills and Josh Widdicombe to Dubai through the years, Done Events now plan to go big with DXBLaughs – their intellectual property (IP). DXBLaughs.ae will soon become the leading focal point for all Dubai-based comedy shows offering latest event information, timings and a registration opportunity providing members the chance to receive exclusive event announcements and pre-sales for all DXBLaughs shows. The Region’s number one comedy show series announced that leading Irish comedian Dara O’Briain will return to Dubai for St. Patrick’s Day weekend in 2018. As part of his International ‘Voice Of Reason’ Tour, Dara will perform for one night only at the World Trade Centre on Thursday 15th March. In reference to this, Girish Bhat from Done Events shared, “We are pleased to bring Dara back to Dubai in 2018. Falling as part of the hugely popular St. Patrick’s Day weekend, what better way to kick start the weekend with a night full of laughs”. Done Events also announced the return of Michael McIntyre in June 2019. ‘In a short span DXBLaughs has gained an incredible attention and our back-to- back sold out shows with Eddie Izzard and Kevin Bridges is a testament to that. We will continue to bring the best in comedy under that brand and are pleased to announce two exclusive nights with Europe’s biggest comedian Michael McIntyre back in Dubai, in 2019 under the DXBLaughs umbrella’ said Girish Bhat, Done Events. DXBLaughs – organised and promoted by Done Events is a subsidiary of Arab Media Group and was established in 2017.
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OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
UPDATES FROM THE UAE
Michael McIntyre
Dara Ó Briain
John Bishop
Kevin Bridges
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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BRIEFS
ENTERTAINMENT
Senses Creations Executes the Shivamogga Wine Festival 2017 for Karnataka Wine Board Shivamogga Wine Festival, an event by Karnataka Wine Board (A Govt. of Karnataka Undertaking), took place from October 13 to 15, 2017 at HOPCOMS Ground, Shivamogga in Karnataka. Sri Ravindra Shankar Mirje, Chairman-KWB was happy with the outcome of the event and said, “This is the second time we are conducting the Wine Festival in this in the city, however, the visitors were double compared to last year, all wineries were sold out by Sunday evening. Such was the response from people of Shivamogga and hopefully, this will help in increasing our revenue in this district.”
WWE LIVE Returns to India for Exclusive Shows in the Capital in December On October 5, 2017, Sony Pictures Networks India and World Wrestling Entertainment announced that WWE LIVE will return to India with two shows in New Delhi at the Indira Gandhi Indoor Stadium on Friday, December 8 and Saturday, December 9. WWE LIVE will feature WWE Superstars Roman Reigns, Seth Rollins, Dean Ambrose, Braun Strowman, Alexa Bliss, Sasha Banks, and others.
Rajesh Kaul
President, Sports and Distribution Business Sony Pictures Networks India
Rajesh Kaul, President, Sports and Distribution Business, Sony Pictures Networks India commented, “WWE enjoys a large, dedicated following in India, with the highest TV viewership after only cricket. We are delighted to announce to our loyal fans the return of WWE LIVE, presenting them with an opportunity that will take them closer to their favorite WWE Superstars.”
OML & Breezer Announces India’s First Only Hip-Hop Festival ‘Breezer Vivid Shuffle’ Breezer and Only Much Louder have come together to build on this frenzy by announcing the launch of ‘Breezer Vivid Shuffle’, India’s biggest hip-hop dance festival. The festival has been announced by Bollywood actor and the festival’s brand ambassador, Varun Dhawan. “If there’s one musical trend we’ve seen over the last few years, it’s the rise of hip-hop culture. What’s amazing to see is that this isn’t just music for music’s sake - there are political messages, stories of growing up and much more, in languages as diverse as Marathi and Malayalam.”, said Vijay Nair, CEO of Only Much Louder. Vijay Nair
CEO, Only Much Louder
Aussie Chef George Calombaris Delights Corporate World Biggies at American Express CEO Series 2017 One of the most popular Australian personality’s in the country, Chef George Calombaris bowled the guests over with his food at the second edition of American Express CEO Series 2017 held at Roseate House, New Delhi and St. Regis Mumbai on September 16 & 17, 2017, respectively. The American Express CEO Series is a luxury event initiative by Evolve and produced by American Express.
Manoj Adlakha
CEO, American Express Banking Corp, India
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Speaking about the initiative, Manoj Adlakha, CEO, American Express Banking Corp, India says, “At American Express, we are passionate about delighting our customers and making their experiences memorable. It was a pleasure to be a part of this successful series for the second consecutive year and witness Chef George mesmerize the boardroom executives with his Greek-inspired cuisine!”
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
BRIEFS
ENTERTAINMENT
Vh1 Supersonic Announces Major Lazer as The First Headline Artist in its Super line-up Promising the biggest ever musical extravaganza, LIVE Viacom18’s marquee property Vh1 Supersonic announced- Major Lazer, as its first headline act of the 2018 edition of Vh1 Supersonic. Excited about the announcement, Saugato Bhowmik, Head, LIVE Viacom18 and Consumer Products, Viacom18 shares, “We wanted to celebrate our fifth Anniversary edition of Vh1 Supersonic with our fans. To do that, we are bringing back the iconic trio Major Lazer and keep our promise to fans that have been eagerly waiting for the gang. We have always brought the most loved and talented artists to our festival and we are delighted to bring Major Lazer back. We will continue to make our Superfans happy as we have plenty more up our sleeves for the fifth edition”
Saugato Bhowmik
Head, LIVE Viacom18 and Consumer Products, Viacom18
Percept Live Collaborates with Rashi Entertainment to Co-Promote Sunburn Events in Delhi Percept Live one of the biggest entertainment, media, and communications company in India has recently announced a collaboration with Delhi based event and wedding management agency Rashi entertainment to co-promote all Sunburn events in Delhi-NCR.
Rajeev Jain
Expressing his views about this initiative, Rajeev Jain, Director Rashi Entertainment voiced, “It is a great privilege to be a co-promoter of Sunburn Events in the National Capital Region. I believe that this collaboration between Rashi Entertainment and Percept Live will go long way and will definitely transform the entertainment quotient in Delhi-NCR Region.”
Director Rashi Entertainment
Delhi, I Love You & Salt XP Partner for the Third Edition of Delhi Walk Festival The third edition of India’s first and largest Walk Festival-‘Delhi Walk Festival’ organized by Delhi, I Love you and SALT XP is slated to be held from November 2 to 12, 2017. Sumit Chandhoke, CEO, Salt Experiential Marketing and Executive Producer, Delhi Walk Festival added, “DWF is more inclusive and experiential for anyone who wishes to participate. The growth prospects of the Delhi Walk Festival are huge, as this is the only way you can truly touch, feel and experience this complex entity like Delhi with millennials old art, culture, heritage & food. With Incredible India now on board, we have an opportunity to present Delhi as not just the capital of India, but as a truly great destination of choice for locals and travelers alike.”
Sumit Chandhoke
CEO, Salt Experiential Marketing and Executive Producer, Delhi Walk Festival
Event Speciale Curates a LIVE Concert with a Cause in Ahmedabad Event Speciale produced a live concert - AmdavadNiShaan wherein one of India’s most versatile artist, Shaan, paid tribute to the pride and heritage of the Nation’s most diverse city Ahmedabad on October 7, 2017, at Karnavati Club. “Event Speciale is stoked to have worked with stalwarts like Rizwan Adatia Foundation, Apostrophe 99 and Big Bad Wolf in executing a charitable concert of this scale. After months of brainstorming and contemplation, this concept of doing a concert that celebrates the city of Ahmedabad clicked, and it felt just right. An evening of good music and a seamless concert experience is what we intended to execute, and we did just that”- said Lakshmi Menon, Communication Executive at Event Speciale.
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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ENTERTAINMENT / MARKET PULSE
We Want to Showcase to the World India’s Version of Tomorrowland or Coachella: Vaishal Shah–Founder, TimeOut 72 Hours
After Sunburn and Supersonic making an exit from Goa last year, a brand new multi-genre music festival titled, ‘TimeOut 72 Hours’ will hit the grounds in the state this year from December 27 to 29 at Vagator. Featuring a total of 3 stages, the festival is already making headlines following its association with Don’t Let Daddy Know and lineup announcement including names like Wiz Khalifa, who will be debuting in India with the festival. TimeOut 72 Hours also promises to feature outdoor activities, camping, after parties and flea markets, making the festival a truly immersive experience for its audiences. Vaishal Shah-Founder, TimeOut 72 Hours speaks exclusively to ExM on festival curation, business model, and ultimate vision of the property. How was the idea of curating a festival like TimeOut 72 Hours in Goa conceptualized? It was the enthusiasm of three friends for music culminating together on a single platform in the form of a business enterprise built out of passion. Me, Aayush Mehta, and Argha Chatterjee are the hustlers to be precise. Movies have been a successful venture for us and music seemed like the next best logical step considering more than 65% of Indian population is driven by live music concerts and gigs. Most importantly, we don’t wish to be typecast yet another player who is entering the market. We want to build franchises all over the globe and bring India on the world map in a true enterprising fashion. We are not run of the mill by any standards and we believe we have already set the bar high with our phase one announcements. It takes a lot of courage to bring to multi-platinum artists for a brand-new festival especially when the consumer is flooded with options to choose from and there is brand building exercise every new player needs to undergo to create a strong top of the mind brand recall value. Please elaborate on some of the biggest challenges you faced? Challenges are a part and parcel of every event, and no challenge can be isolated to be classified as the biggest or smallest; we at Timeout72 Hours treat every challenge with as much importance and attention to achieve the best outcome. Every department has its own set of challenges; in our case this year, it started out with massive pressure on closing and locking down the artist line-up since there are multiple promoters talking to multiple artists.
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Once that was underway, then came the next and another one across different aspects of ensuring a seamless festival. From creating marketing strategies to executing them, the journey of every idea to its execution is a challenge and involves its own risks. Basis the results we achieve from each action, one has to improvise or alter the direction. We are all at it. Another huge accomplishment was securing a venue as iconic as Goa especially when other major players were unable to secure the venue. Curating a music festival is not just daunting but a very expensive process as well. What is the investment you have put through in creating the festival? Yes, it is definitely a huge investment. The investment involves an extremely driven and passionate team with over 150 people working day & night on ensuring the best product, the teams efforts, positive feedback from audiences and the support from all parties & bodies is a huge investment that the festival is garnering. We have invested in an excellent set of professionals working on this project which will amplify our vision of becoming category creators within the marketplace. With Aayush Bansal for artist curation, Rahul Merchant for marketing, Gaurav Srivastav and Utkarsh Bansal for sponsorship, Rodney Barnes for production, Jashoda Madhavji for publicity, Param Dhanoa for project management, Khantil Mehta for design, the core management team represents India’s very best. What is the audience you are expecting in the first edition of the property? We are expecting close to 1 lac fans over 3 days. It’s not the audience count we are focusing on. It’s the experience and take-home memory we want to build on. What is your ultimate vision for the property and how do you plan to grow it over the years? Our property is based on the premise of promoting the concept of happiness and positivity. We are not run of the mill and everything we announce will have an edge. We want to showcase to the world India’s version of Tomorrowland or Coachella or Ultra. Our principal goal is to develop a category creator in the rather crowded marketplace through a well-curated artist line-up, top of the line production, strategic brand alliances, eclectic global partnerships and engaging fan experiences. It’s a set-up of great technology coupled with top-quality music set against an aesthetic milieu that doesn’t discriminate anyone basis their vocation, caste, culture, gender or creed.
ENTERTAINMENT / MARKET PULSE
Shibani Kashyap Discusses Unique Customizations and Curation of Her Act for Every Event As performer Shibani seamlessly carries an act singing and playing the guitar. The artist is also an accomplished music composer and has some prominent collaborations to her credit. In an exclusive interview with ExM Magazine, Shibani Kashyap discusses her act, how it can be precisely curated to suit every event type and how she ensures her music remains relevant and innovative. Excerpts below: What according to you sets you apart as a LIVE performer? I’m not just a singer, I’m a composer and also play an instrument: The Guitar. So, I can do unplugged gigs with just the guitar and me, when an event demands a tighter set-up. Even when I perform with my band, I play my Guitar, the Yamaha silent guitar series which is ideal for a stage performance. I sometimes team up with 2 female violinists on stage and that combined with my guitar sounds very unique! Moreover, my performance repertoire has a lot of variety: I perform Sufi, Jazz, English classic, Bollywood, EDM, Punjabi Folk and even Bengali. I like to innovate with different genres, for instance, I have created a new property: Bolly Jazz, which is a mash-up of old Bollywood songs with jazz classics. How is your act customizable to different formats of an event (e.g. Large concerts, Intimate Evenings, High-Profile Events)? For a large concert, I use a six-piece band, along with two chorus singers and eight dancers, and we add in special props, so it not only sounds powerful but also visually looks very attractive. For smaller concerts, we can downsize it to just me with a six or a five-piece band, or if only on minus one then, I with six dancers also makes for a great visual and aural set. If it’s a very intimate setting, then I use a very organic unplugged sound: Three musicians in addition to myself on the guitar and vocals. The musicians would be one Cajon player, a saxophone player and one bass guitarist. This sounds soulful! If it’s a very small stage then it’s just me and my guitar, unplugged, real and very interactive. I am delighted that I have recently started a Jazz Band and had the opportunity to launch as the headline performer at the WOW Awards Asia Gala held in New Delhi recently. Jazz is my favorite form of music and I’m the happiest singing this genre. A saxophone player, a keyboard player,
Shibani Kashyap
a bass guitarist and a drummer and I, comprise the band. Apart from singing old and new jazz classics, I also blend old Hindi film songs to add a sense of nostalgia along with an English jazz song. It’s unbelievable how beautifully and naturally they blend. I have been getting an amazing response for this act. This act is ideal for award shows, corporate launches, pre-wedding functions and auditorium concerts. What is your take on collaborations with other artists? Do you have 1-2 examples of how you’ve been part of some collaborations in the past? I love collaborations as they bring the fan-base of two different artists together to increase each of their fan-base. I have collaborated with Mika Singh in a song called Soneya where I sang Punjabi for the first time, and the song brought me a lot of popularity. I recently collaborated with an L.A.based reggae band, called Big Mountain for the song 24 Hours Irresponsible. The music of this song is reggae and the song came out in the Indi Reggae space, this way the popularity of Big Mountain increased here in India and in the same way, I believe my popularity has increased in America as I have been getting lots of offers and inquiries from that sector. These are 2 very successful collaboration and I plan to do more. Aside from these, I have also teamed up with Sufi artists like Mame Khan, Swaroop Khan, and the Nizami Brothers to bring a folk fusion in my act. Are there any more innovative acts you are planning that could be well integrated into LIVE events? Yes, I am planning very innovating and interesting act in New Delhi, which I will perform on November 11, 2017. I will be teaming up with the famous qawwals: The Niazi Nizami Brothers, and will be performing a Jazz Qawwali session, to promote and globalize Qawaali and Sufi music. As Jazz is like a dialogue and Qawwali is also like a dialogue, it’s an expression of the thought that both the forms of music are somewhere related to each other.
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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ENTERTAINMENT / COVER STORY
INVESTING IN LIVE ENTERTAINMENT DEFINING INDIA’S ENTERTAINMENT ECONOMY
Decoding the schema behind the INR 200 Cr. Investment on LIVE Entertainment Events in the Last Quarter of 2017 *- ExM Estimates
I
T’S A KNOWN PHENOMENON that India’s appetite for LIVE Entertainment is at an all-time high, and organizers and promoters of LIVE Entertainment gigs are living up to audience expectations and literally churning out experiences. As industry-folk, however, we can’t resist wondering how sustainable and steady the growth of this segment is turning out to become. From what we at ExM decipher is, that close to over 200 Crores are likely to be invested in the LIVE Entertainment gigs of the next 3 months that makes for the last quarter of 2017. With the LIVE Entertainment segment currently estimated at close to 500 Crores, we’re seeing roughly half of that being invested in ‘season time’ gigs. Add to this the accustomization with GST, the pressures of ticket sales given audiences’ advantage of picking from multiple entertainment options, and the age-old factor that most entertainment gigs can still not break-even with ticket-sales alone. So, what are we really looking at? While it’s encouraging to see a recurring growth in this segment of the Experiential industry, the health, and stability in this growth graph are still questionable. Again, to the advantage of consumers of Entertainment, enough new organizers and promoters are still encouraged to enter the space even while a fair few that have burned their fingers, exit. However, is this a good enough indicator for sustained growth for the segment, not only in numbers but in quality of experiences, which is what the fast-evolving consumer is now demanding! We turn to Industry-experts to shed more light on the trends, challenges and learning from this segment of the experiential industry. But before we get into their analysis, on your right is a snapshot of what all is going down, this season for LIVE Entertainment Enthusiasts: INVESTMENTS INTO THIS SEASON Undoubtedly, the most important resource for IP custodians as well as the event audiences that holds the supreme power of decision making is Money. Heavy investments poured in by the custodians subsequently leads to increased ticket pricing which further results in low ticket sales and the eventual failure of the property. On the other hand, without a substantial investment, it is very difficult for planners to create experiences that the audiences are looking for. Anything less than the bar raised by the likes of Vh1 Supersonic and Sunburn will simply not make the cut for audiences today. Not to be overlooked is the fact, that the target market for each of these properties is the youth of the 21st century,
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who knows their budgets, has traveled the world, is well read and completely aware of what is being served at international music festivals thanks to the internet. Clearly, they want to derive the maximum experience at minimum expenditure. Talking about the investments on the line in this season of LIVE Entertainment, Deepak Choudhary–Director, Event Capital stated, “Between Nov ’17 - March ‘18 with all the festivals and multiple shows of AR Rahman and Arijit Singh announced, the overall spending by these event organizers is over INR 200 Cr.” He further adds, “Sponsor money is available for all festivals and LIVE gigs, however, brands that are willing to hop on the sponsorship bandwagon are negotiating hard even if these festival organizers do end up with some sponsorships, the shortfall is still guaranteed.”
ASHISH PHERWANI PARTNER, ADVISORY SERVICES ERNST & YOUNG
IMPACT OF GST: GOOD OR BAD? Ever since it was introduced on July 1, 2017, the event industry has been debating on the impact of Goods & Service Tax on the Indian experiential space. Talking about the impact of GST on LIVE Entertainment scene in India, Ashish Pherwani, Partner, Advisory Services -Ernst & Young remarks, “The impact of GST is mainly in the positive since input credits can now be used to set off output liabilities which was earlier not always the case, and the reduction due to the entertainment taxes. However, the final data that can reveal the true impact of GST is awaited till year end, so it’s hard to comment for now.” Shreyas Srinivasan, Founder, Insider.in shares, “So far the GST impact has been positive in my opinion. Large events were double taxed before and since Entertainment Tax was paid before the event it also created a cash outflow before a sale. The GST mandate helps simplify taxation and also allows the organisers to pay tax after purchase. Some states like Chennai have now enforced GST and Entertainment Tax and that’s a huge concern for the industry because the total tax on entertainment reaches close to 50% there.”
O
OCTOBER
8
Dream Theater, Mumbai
27-28
NH7, Shillong
28-29
Spoken Fest, Mumbai
NOVEMBER 4-5 9-12 12 17-26
Rhythm & Blues Festival Genesis Foundation Wonderflip, Udaipur Mpower Presents GenM Featuring Arijit Singh Forever 21 Mirchi Live With Vidya Vox
18
The Sufi Route, Delhi
19
Ed Sheeran LIVE in Mumbai
20-24
India Bike Week, Goa
20-26
The A.R. Rahman ENCORE–The Concert
24-26
Mahindra Open Sky, Jodhpur
DECEMBER 1-3 8-10 17
World Biggest Guest List, Mumbai NH7, Pune Tie Urbana Music Festival, Bangalore
15-17
Magnetic Fields, Rajasthan
16-17
Comio Enchanted Valley Carnival, Mumbai
16-17
Sacred Festival Pushkar
16-17
Windmill Festival, Mumbai
23-25
Taalbelia Festival, Mandawa
27-30
TimeOut 72 Hours
27-30
KRANK Goa
28-31
Sunburn, Pune
LIVE ENTERTAINMENT CALENDAR OCTOBER–DECEMBER 2017
SHREYAS SRINIVASAN
DEEPAK CHOUDHARY
INSIDER.IN
EVENT CAPITAL
FOUNDER
BREAK-EVEN: TO BE? OR NEVER TO BE? It is almost impossible to believe that a new event IP will go green in its first edition, however, is it impossible for them to even break-even in their first year? Commenting on it, Ashish adds, “There are basically two types of event IP’s; first are those that are funded from the beginning by sponsors and the second are those where the investment is made by the event company. The first kind of IP’s break-even in the first year itself and the number of these IP’s is growing steadily. The second kind of IP’s are growing in number too and I would expect most of these either achieve break-even by year 3 or shut down. SPACE IS GROWING, AND THEREFORE THE INDUSTRY? With so much happening in the last 3 months of 2017 alone makes one question of the Indian Experiential Industry finally growing with respect to both size and audience spending limit or are they just eating into each other’s pockets by organizing festivals and events around the same schedule? Ashish replies to this question as he says, based on my understanding, ticketed events have now crossed INR 500 Cr. and are headed strongly towards INR 750 Cr. within a year. The problem does take place when several similar properties launch at the same time, sometimes in the same city. Apart from that, ticketed events are increasing across sports and other entertainment events. As the Per Capita Income of the Youth is growing, this trend should continue.” Kunal Khambhati, Head- Live Events and IP, BookMyShow remarks, “The scope of LIVE entertainment has grown tremendously, audiences have higher disposable incomes and newer audiences are waking up to live entertainment, creating a multidimensional layer to the live event industry. Moreover, every event is geo-targeted at a certain set of individuals whose consumption sensibilities are unique in that sense. The appetite for live events is certainly growing, leaving enough room for everyone. As India’s largest online entertainment destination, we have been providing audiences the access to mega live events featuring Coldplay, Justin Bieber, Ed Sheeran, A.R. Rahman, Chainsmokers to name a few and have seen huge uptake for each of them.” Shreyas elucidates, “Collectively, this space is fairly new in India. Supply always outdoes demands in new markets, the imperative here must be build and expand a market. A large increase in quality supply always helps achieve that. I think it’s only going to get bigger from here on.” NEW PARAMETERS OF CUSTOMER DELIGHT Speaking about what these LIVE event properties and events should do thoroughly deliver on the value of the ticket purchased by the audiences, Kunal elaborates, “While an event revolves around a key act/performance, the pre- and post-event experience also contributes to the 26
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
DIRECTOR
overall success. As event organizers, we must remember that we are selling an experience. This makes attention to detail very critical. It’s the small things that matter- security, seamless entry, and exits, F&B quality etc. A well-crafted unique and holistic marketing and communications strategy that centers around a fan/viewer add to the overall success of the event as well.” Shreyas comments, “IP Creators and LIVE Entertainment event organizers should aim at building a community, focus on data and audience intelligence and execute flawlessly. Designing the right kind of event using data will be the biggest trend for the next few years. We still depend too much on gut to decide artists or pricing, there is enough data available today to make this a science. As soon as our approach becomes more scientific the odds of success goes up.” Completing his stance on the subject Ashish elucidated, “The need of the hour is for one-in-a-year IP’s to build interactivity with their audiences through the year. Digital media can be effectively used to engage audiences across relevant communities-but not too much is being done yet in this space. Interactivity ideas like Play along with TV shows, and more importantly, with sports are going to be the next big shift for the activations industry.”
THE LOW-DOWN • Over INR 200 Crores estimated to be invested in the ‘Season’.
• LIVE Entertainment Segment Estimated at INR 500 Crores.
• Segment headed strongly to INR 750 Crores within 1 year. • The positive impact of reduced Entertainment Tax.
• Stability through Input Credits being set-off by Output Liabilities thanks to GST. • Clients Reduction in Sponsorship spends due to accustomization with GST. CUSTOMER-DELIGHT TIPS • Keep the interaction on-going with consumers through the year.
• Create interactivity through the digital engagements pre-and post-event.
• Curate content that is relevant to the event’s customer segment and evokes loyalty. • Attention to detail in various stages of the experience.
• Enhancing a sense of security and a hasslefree environment for experiences.
ENTERTAINMENT / COVER STORY
HOTTEST EVENTS THIS QUARTER WE’VE GOT OUR EYES ON! While all event properties featured in the aforementioned calendar are interesting in their own unique way we at ExM reached out to the custodians of the hottest event properties we have our eyes on. Let’s have a look at what are these properties and hear from their creators on what makes them interesting. THE SUFI ROUTE The Sufi Route is an initiative by INvision Entertainment, Friday Film Works, and Invloed Matrix, established to encourage and nurture a holistic alternate music experience. The event will take place on November 18, 2017, at one of the most historic monuments of India, the Qutub Minar complex in Delhi. The music maestro A R Rahman will be performing at Sufi Route along with some of the most respected and renowned names from the music fraternity like Nooran sisters, Mukhtiyar Ali, Hans Raj Hans, Dhruv Sangari, Javed Akhtar, Manoj Muntashir, and others. To add to the magical night, The Whirling Dervish Ceremony from Turkey will be performing at Sufi Route. The expected audience at the event around 3500 people given the genre of the event is niche, the limited audience is a planned move by the organizers to keep the event exclusive.
GAGAN TAKYAR EVENT ORGANISER AND
CO-OWNER, SUFI ROUTE
Gagan Takyar of INvision Entertainment, Event Organiser and Co-Owner of the Sufi Route said, “The Sufi Route is going to be a once in a lifetime event with a gamete of the brightest stars from the Sufi world coming together and performing for a cause, that is for Peace. We hope to touch people’s hearts and give them a wonderful experience that leaves a lasting impression. We are also hoping to recover costs and make profits through sponsorships and ticket sales. About 5 crores plus other expenses are what we are investing into the event.” INDIA BIKE WEEK Talking about his brainchild, Martin Da Costa- CEO, Seventy EMG shares, “India Bike Week is ready to host its 5th edition on the 24-25th November 2017 and It’s the sexiest biker rave in India and perhaps even Asia. Over 20,000 bikers will roar down to Vagator from all over India to meet each other, party and experience the world’s fastest women on two wheels, a totally revamped Biker shopping zone, India’s best customer bike builders, multiple music stages, the Big Trip Cinema Zone with India’s greatest travelers hosting their films and telling us how to ride from India to Moscow and points elsewhere.” He adds, “We’ve brought in some of India’s best caterers for the food zones, created the IBW ‘Beerbulance’, and staffed the ‘Howling Dog Bar’ with a Coyote Ugly bar crew. It’ll be two days of pretty serious mayhem in Vagator this year.” It is to be noted that the event organizers are pumping INR 5.5 Cr. into the 5th edition of the property and it has been profitable from the year 2015.
MARTIN DA COSTA CEO, SEVENTY EMG
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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ENTERTAINMENT / COVER STORY THE A.R. RAHMAN ENCORE–THE CONCERT One of the organizers of the concert, Kunal Khambhati, One of the organizers of the concert, Kunal Khambhati, Head- Live Events and IP, BookMyShow shares, “A. R. Rahman ENCORE- The Concert, in association with MTV will be a fully seated event and will be held at the most iconic venues in Hyderabad, Ahmedabad, Mumbai, and Delhi. Rahman is planning an exclusive setlist for this tour, covering the entire spectrum of some of his best works right from Roja to Ok Jaanu, which will definitely please his Hindi music fans. The magnificent night will become even more mesmerizing with A.R. Rahman playing some magical pieces on the piano. The creative genius will be accompanied by singing sensations Jonita Gandhi, Mohit Chauhan, Javed Ali, Shaashaa Tirupati, HridayGattani, and Harshdeep Kaur on the tour. The tour is among the biggest concerts and will entertain a combined audience of over 100,000 people across four cities.” Commenting on its profitability, Kunal adds, “When a legend like AR Rahman is involved, the event is bound to be a successful one considering he hasn’t performed in most of the cities since close to 5 years now. Our Mumbai show is almost sold out and other cities are also soon catching up. We are also working with the best promoters in every city to ensure it’s a standout success.” MAGNETIC FIELDS Much like the India Bike Week, one of the most popular music festival in the country- Magnetic Fields too is in its 5th year. Talking about this year’s edition Kanishka Singha, Director Creatives & Content, THOT Media shares, “This being the fifth year, we’ve pulled out all the stops and are planning a party that never stops. The music line-up is the first ace up our sleeve. The food, the art, and the general buzz that the festival is carrying right now is crazy and should make this another great edition. Magnetic Words, our storytelling mini-fest, which debuted last year shall hopefully have a successful sophomore outing too. Finally, let’s not forget the beautiful Alsisar Palace which continues to lend her ethereal elegance to an otherwise amazing festival.”
KUNAL KHAMBHATI HEAD-LIVE EVENTS AND IP BOOKMYSHOW
Talking about expected footfall, Kanishka added, “Every room, tent, bed, broom closet, cupboard, and the kitchen sink in Alsisar and for 25 kilometers around is now booked out. We hit capacity a month ago and yet, with no hope of finding rooms people are still buying tickets.” When questioned about the profitability quotient he responded, “The first three years of Magnetic Fields were full of such excitement, hopes, and dreams that we never realized the amount of money that we had sunk into it. Now, it’s become a passion project and no longer tickles us monetarily. It has rather become a means of expression which we continue to support, with whatever funds we generate. This year too, we just hope that with all the new ideas we’re trying out this year, Magnetic Fields just gets better for everyone. As Jesus said, “For what shall it profit a man, if he gains the whole world, and suffers the loss of his soul?” With Magnetic Fields, we gained a soul.
KANISHKA SINGHA
DIRECTOR CREATIVES & CONTENT THOT MEDIA
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OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
ENTERTAINMENT / COVER STORY COMIO ENCHANTED VALLEY CARNIVAL One of India’s largest multi-genre music and camping festival is back for its 5th edition on December 16th & 17th December 2017 and has moved base from Aamby Valley City, Lonavala to the NESCO Centre in Mumbai. The oneof-a-kind festival is set to give its patrons a full-fledged camping experience called ‘Enchanted Village’ while grooving to the beats of various genres of music. Talking about it Devraj Sanyal, MD & CEO Universal Music Group, India & South Asia & CEO of EVC said, “We are very excited to host India’s largest 2 Day multi-genre concert at the NESCO Centre. Armin Van Buuren & Arijit Singh will be headlining the concert and we are looking forward to making this the most memorable experience for the EVC tribe. The combination of enthusiastic EVC tribe, exciting artists, state of the art venue & technology in Mumbai will ensure one of the best experiences for everyone who visits EVC.”
Enchanted Valley Carnival
With most of the other big festivals like Sunburn and Vh1 Supersonic being hosted in the city of Pune now, EVC moving to Mumbai comes across as a refreshing change, one that is bound to be well received by music enthusiasts in the city itself who till now had to make trips to Pune to be a part of a multi-day festival experience. Additionally, we are counting on the festival organizers to now curate an even better ‘Tribe Experience’ given the state of the art infrastructure in Mumbai and the fact that now they have a fully secured, completely air-conditioned indoor venue to work with.
DEVRAJ SANYAL MD & CEO UNIVERSAL MUSIC GROUP, INDIA
SUNBURN 11 One of the biggest dance music festivals around the globeSunburn will be hosting its 11th edition this year. Talking about it Manuj Agarwal-CEO, Percept LIVE commented, “After a decade-long dominance in the dance music space, Sunburn has today evolved into an aspirational lifestyle brand. As we enter the new decade, Sunburn aims to revamp and up the experience for its fans. Sunburn will also host the biggest and most anticipated New Year’s Eve events with World No. 1 DJ Martin Garrix on 31st December at Sunburn Festival 2017 in Pune.” He adds, “Sunburn has seen a steady growth YOY. The visitor profile has been a healthy mix of fans traveling within the country as well as tourists. With the change of venue last year, we’ve seen a massive cut back on pilferage ensuring a quality attendance and a better experience for all attendees. With a stellar lineup and a revamped festival experience, we expect a 20% hike in footfalls at the bare minimum.” Commenting on the status of profitability Manuj shared, “With most of the festivals in India fail to break even in their investments, Sunburn has managed not only to sustain but grow in size and stature. As we stand today, Sunburn has been P&L positive and we expect to maintain this trend with constant innovation and experimentation to ensure we grow our loyalty base and give our fans the ultimate Sunburn Experience that they have grown used to over the years.”
Sunburn
MANUJ AGARWAL CEO, PERCEPT LIVE
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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ENTERTAINMENT
J
The 7th Edition of Jazz International Festival in Delhi Managed by CS Direkt Mesmerizes Audiences
AZZ, THE POPULAR MUSIC GENRE originated in the late 19th century in the African American communities and fast gained popularity across the boundaries as it moved across regions and soon out to the world. The Indian Council for Cultural Relations (ICCR) has played an important role in spreading the music genre within Indian boundaries by organizing the International Jazz Festival for past seven years. This year too, Jazz lovers in the capital got a chance to treat themselves to a melodious weekend as the 7th edition of the Delhi Jazz International Festival took place from September 23 to 25, 2017 at Nehru Park, Chanakyapuri. Over 11 bands and artists from countries such as France, Israel, South Korea, Mexico, Taiwan, South Africa and India enthralled music lovers at this event which saw over 15000 in attendance over the three days of its organizing. CS Direkt won the execution mandate of the festival following a multi-agency pitch and managed all aspects of the event right from PR, OOH duties and logistical support to the overall event planning and execution. Apart from the soothing music and the performances of ace bands, other highlights of the event were its advanced stage setup and venue décor that also included giant art installations that symbolized the various sub-genres of Jazz. The festival was tremendously received by the audiences as well as the high-profile government officials and guests who attended the event.
It is always interesting to work on music festivals and large format events and the Delhi Jazz International Festival was no different. While it was a delight managing all aspects of the event, we also had to be very careful in terms of security arrangement and protocols given the number of VVIP’s attending the event. The biggest challenge in execution came in when there was a massive downpour on September 22 morning. However, we continued with the efforts and thankfully, the rain stopped enabling us in executing the most well-received edition of the music property so far. PRASUN KUMAR GM–CS & BD, CS DIREKT
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OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
ENTERTAINMENT
ICCR believes that music can play a key role in engaging in creative dialogue with other nations. Festivals like these help us in understanding cultures of other countries and gives the opportunity to our own people to interact with world-class performers. RIVA GANGULY DAS DIRECTOR GENERAL, ICCR
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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BRIEFS
BRAND MARKETING
Tata Salt Harnesses Sun’s Energy to Engage Devotees by Facilitating Chhath Puja Tata Salt, a pioneer in the Indian branded salt market, recently kicked off its ‘Har Pal Ujjawal’ campaign in Deo, Bihar, to celebrate Chhath Puja with the devotees. Speaking of the innovation, Sagar Boke, Head –Marketing, Consumer Products Business, Tata Chemicals stated, “Chhath Puja is a renowned thanksgiving festival devoted to the Sun God where thousands of devotees’ camp at riverbanks without basic necessities like light and electricity. We wanted to offer a tangible solution for this issue to make worship hassle-free. Through installing solar panels for the devotees, we not only sparked a smile amongst the worshipers but also addressed the long-term issue of insufficient light around the area. With this initiative, we hope to make our consumers’ har pal ujjawal.”
Sagar Boke
Head–Marketing Consumer Products Business Tata Chemicals
Budweiser Launches First-Ever Halloween Campaign in India With Two Marquee Events Budweiser, one of the most popular beer brands in the country hosted its biggest ever Halloween experience to India with their “Join the Fearless” campaign. To round off the campaign Budweiser presented Halloween themed marquee events on October 27th & 28th, 2017 in Mumbai and Delhi respectively.
Vineet Sharma
Associate Marketing Director AB-InBev
Speaking about the Halloween campaign, Vineet Sharma, Associate Marketing Director, AB-InBev said, “Globally, Halloween is one of the most celebrated occasions and we are truly excited to bring the fear and fervor associated with it to India. We believe that one can be free by being fearless and through this campaign, Budweiser is giving fans a chance to face their fears.”
STORY Experiences Executes the Phenomenal Launch of Lava Mobiles Product in China STORY Experiences recently partnered with Lava Mobiles for the launch of their products in Shenzhen, China. The agency bagged the mandate after a multi-agency pitch thanks to its unique concept presentations and clutter-breaking concepts. Talking about the launch event, Amit Gupta–Director, STORY Experiences shared, “STORY Experiences feels privileged to have been chosen by LAVA Mobiles for the launch of their new range of trend-setting mobile phones in China. The experience and engagements our team planned and delivered were much appreciated by the client. We are extremely happy that we worked with LAVA mobiles and could deliver the expected.”
Amit Gupta
Director STORY Experiences
Capgemini Celebrates 50th Year Milestone by Creating a Guinness World Record Capgemini, the French multinational information technology consulting corporation headquartered in Paris, France recently completed 50 years of its establishment. Capgemini conceptualized the idea of creating a Guinness World Record by having 4930 employees of the organization exercising to fitness video simultaneously in 7 cities across the country.
Srinivas Kandula
Country Head Capgemini India
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Speaking on this occasion, Srinivas Kandula, Country Head of Capgemini in India, said, “I am overwhelmed by the enthusiasm shown by everyone who joined us in achieving the Guinness World Record title once more and congratulate each one of them in this marvelous feat. We started this milestone 50th year with MoveFifty and ROAR is supporting that exciting Group initiative to get everyone moving for charity.”
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
BRIEFS
BRAND MARKETING
PUMA Partners with Selena Gomez to Create Marketing Campaigns PUMA, the Global Sports Brand has announced a long-term partnership with Selena Gomez - singer, actress, and producer, who will work with the brand to design product and create marketing campaigns. Commenting on the partnership, Adam Petrick, Global Director of Brand and Marketing for PUMA say, “Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about. She will not only represent our brand, but she will help to define and enhance our women’s business.”
Adam Petrick
Global Director–Brand and Marketing, PUMA
CP PLUS Signs Up Salman Khan as its CCTV Ambassador Salman Khan with Aditya Khemka, MD, CP Plus
CP Plus, one of India’s premier security & surveillance brands has signed up - Salman Khan as its CCTV ambassador. CP Plus - which is already riding the wave in the country with its innovative campaign ‘Upar Wala Sab Dekh Raha Hai’ has added another feather to its cap with this association. On this partnership, Aditya Khemka, MD, CP Plus said, “We are excited to partner with Salman Khan as he exhibits the same Passion, Trust, and Reliability as CP Plus. Both Salman and CP Plus are action-oriented brands and believe in re-inventing from time to time. With Salman, we intend to reach out to the masses and generate awareness on Security & Surveillance in India. Our aim is to inform people about the intelligent security systems available with us, which is of immense importance in contemporary times.”
Percept ICE Manages the New Office Launch of DBS With Sachin Tendulkar Percept ICE, the Special Projects, Events, and Conventions Domain Company of Percept Limited, bagged the prestigious mandate of conceptualizing, managing, and executing the New Office Launch of DBS on September 5, 2017, at Express Towers, Nariman Point, Mumbai. Commenting on the success of the event, Nazneen Karimi, Chief Executive Officer, Percept ICE said, “Percept ICE feels privileged to have been chosen by DBS to manage their ‘new office launch’ in Nariman Point, Mumbai. The experience of the entire event was splendid with the chat show with legendary cricketer Sachin
Nazneen Karimi
Chief Executive Officer Percept ICE
Smartphone Brand Comio Joins the Tribe as Title Partner of EVC 2017 One of India’s largest multi-genre music & camping festival Enchanted Valley Carnival has entered its fifth year and joining their tribe is the latest smartphone brand in the country ‘Comio’ which are now the title partner of the festival this year. Sumit Sehgal, Chief Marketing Officer, COMIO commented on the partnership saying, “As a brand, we have a clear vision of building preference & affinity amongst the youth. EVC hits the bullseye on this sentiment and is the perfect partner for Comio to converse with its audience.” Sumit Sehgal
Chief Marketing Officer COMIO
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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BRAND MARKETING / MARKET PULSE
ATL is Obviously Important but BTL is Far More Immersive Anshuman Chakravarty, Orient Electric
Orient Electric, part of the USD 1.6 billion CK Birla group, recently launched an integrated campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens. The campaign features a TV ad that shows Dhoni being playfully picked on by his niece for not putting an end to the misery of flickering tube light and upgrading to Orient LED Batten which comes with ‘No Choke, No Starter and No Flicker’, and ensures better lighting with significant cost savings. The brand aims to further amplify the campaign with an experiential leg that will be executed across targeted electrical retail outlets across the country. In an exclusive interview with ExM, Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric shares the experiential marketing campaigns of the brand, its channel marketing initiatives and more. Do you have one marketing strategy for all products under brand Orient or you follow different marketing approaches for each? As a brand, we at Orient Electric have one underlining marketing strategy even though we have multiple products under different segments. Our aim with our marketing initiatives has always been to give a traditional yet premium positioning to the brand as we have been in the business for over 60 years. In the year 2014, we revamped the entire marketing strategy to add a new age connect to our overall marketing ethos. We wanted to emphasize on the basic premise that ‘switch to smart as the next generation is smarter’ as the same is being reflected through our latest products in the market. The idea is also what we are trying to propagate through our latest brand campaign with Dhoni and Chikki.
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OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
What works better for the brand ATL or BTL? ATL is obviously an important marketing medium that we use to create brand awareness but BTL is far more immersive. We have done a lot of BTL initiatives for the brand so far and there is a lot more that we look forward to executing. Currently, our marketing budgets are segregated between the two mediums in the ratio of 50:50 but in the future, our budgets will move more towards BTL. The purchase decision making power the category that you cater to lies in the hands of the retail shop owners as it is them who advises the end consumers on what electrical products to purchase. What are you doing to engage them? To engage the retail owners, we have training programs and initiatives for salesmen throughout the year. We also do instant demonstration led video infomercials for retail owners for their knowledge and to show to the audiences. We also do social media campaigns, write blogs and create other small engaging elements for them. How do you plan your channel marketing campaigns and how do you pick agencies to execute them? MICE is very important to us as this is a truly heartfelt engagement with our channel partners and dealers. We use channel marketing programs to showcase product differentiation, launch a new product and train our partners regarding our offerings. Normally, we organize channel marketing programs for each state. We recently executed one where we took top 150 dealers to Dubai. Such programs help us build great momentum for the brand. We do not have a fixed agency that we work with, but we do share the brief for each event with our empaneled agencies and then select a partner on the basis of their creativity and planning.
BRAND MARKETING / MARKET PULSE
Direct Engagement with Experiences is Part of Our Long-Term Plan: Nisha Jose, Faber-Castell
Faber-Castell, a German brand dealing in stationery products started their operations in the Indian market in 1998 and has over the years established itself as a major brand in the category. The brand claims that over the last nineteen years they have expanded their reach across the traditional retail and modern trade channels with a strong network of over 500 distributors. In an exclusive interview with ExM, Nisha Sara Jose, Sr. Manager, Marketing- Faber-Castell talks about the marketing strategy of the brand, engaging its distributor network and relevance of experiential marketing for it. Having sustained for 19 Years goes without saying that Faber Castell has established a strong identity for itself in the Indian stationery market. What would you say has been the reason for brands’ success in India? Faber-Castell has stood true to the core of embodying tradition and modernity. We have always been aware of the complexity of the Indian stationery industry and the ever-loved home-grown brands. We focus on synergizing our international technical strength with local production and have maintained selling global quality products manufactured here in India. We have grown to be a trusted brand in the minds of the mothers and the teachers with faith that all our products will always be child-safe and non-toxic and are designed in such a manner that aids in the skill development of a child. So, I would say localization, catering to the needs of our Indian consumers has helped Faber-Castell in being one of the most recognized successful coloring drawings and writing brand. What is the marketing strategy devised by the brand and how do you engage with kids that are your main target audience? What differentiates us is that we believe in being a companion for life. We have a wide product range which are innovatively developed for a child just starting to hold a crayon until he/she grows into a collector of our handmade special edition Pen of the Years or an artist who uses our Polychromos color pencils. Our communications revolve around our products which are designed for the benefit and improvement of the quality of life for our user. Our core target group for the playing and learning range are children and we always harp on the importance of how using colors creatively can make them fulfilled, well-developed kids. For instance, Faber-Castell was the
first to launch the triangular pencil for a better comfortable grip. Our school programs which include contests & workshops make these children aware of how to creatively use Faber-Castell products. How relevant is experiential marketing to the overall marketing strategy of the brand? Share with us some of the experiential marketing campaigns executed by you? With the kids now, it’s more about knowledge power since they are so much more aware of what they need. Our core marketing strategy until now has been skewed towards BTL in the purview of building a stronger brand base. Direct engagement with experiences for the kids and their parents is part of our long-term plan to have them as faithful to Faber-Castell name as they grow into adults. The way we are going is with contests on our social media platforms focusing on creativity, and parent and child weekend activity plans on curated blogger websites building on our time well-spent concept. We also have our annual school contest, the All India Calendar Art Contest which is a unique gratification of releasing a yearly calendar with the 12 national winner’s paintings. We soon culminate this contest in the coming month and I am excited to see the young winners on our Facebook page. Your company boasts of a strong distributor network. How do you engage them? Distributors are our business partners who have helped us build a strong retail footprint in India. With our loyalty programs and roadshows that we do, we ensure that our distributors are our happiest customers. With regular product introductions and continuous service, we ensure to enthuse our distributors to be part of the growing FaberCastell family. Any new campaigns that we can expect from the brand stable moving ahead? Faber-Castell India has focused on building a strong brand base by increasing its distribution and building brand visibility in brick and mortar. I am excited for the next year already since our main marketing focus is on a face to face engagement level with our users. I am looking forward to a gala engagement program for the kids during the holiday season.
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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BRAND MARKETING
F Jockey Celebrates 141 Years of Legacy with a Unique Pop-up Museum Curated by Encompass
OUNDED IN 1876, Jockey has a rich history as one of the apparel industry’s original pioneers and innovators. Whether it’s inventing the first-ever men’s brief in 1934, developing underwear for astronauts of NASA’s Apollo Mission in 1962, or setting benchmarks in the innerwear category with groundbreaking advertising, Jockey continues to define the industry. The year 2017 marks 70 years since Jockey stitched the brand name on the waistband of their innerwear and the brand wanted to celebrate its 141 years of legacy in the most memorable manner possible. To achieve this, Jockey India partnered with Geometry Global Encompass Network to finally give the brand’s history the voice it deserved with an elaborate museum, and consumers just couldn’t get enough! In under 30 hours, Encompass brought 141 years of Jockey’s history to life with exquisite art, sculptures, unique storytelling mediums, original artifacts dating back to the 1800s, share-worthy consumer engagements, and much more. They also created animated renditions of Jockey’s biggest milestones, developing a global asset for Jockey International to showcase its history for years to come. The activation opened the world of Jockey to consumers, and also served as a platform for media engagements, blogger meets, and a showcase to Jockey International’s global management.
The #ThereIsOnlyOne Museum was a moment of pride for all of us at Jockey. Working alongside Encompass, we were able to achieve exactly what we set out to - sharing the world of Jockey and its heritage with our beloved consumers. Considering this was our first experiential activation, all eyes were on the team to turn this into a success, and I can happily say that we surpassed all expectations. KARTHIK Y
AGM & HEAD – MARKETING JOCKEY INDIA
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OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
BRAND MARKETING
Very few brands have the courage to go this far in their very first experiential marketing campaign. Creating a consumer activation this vast, detailed, and monumental certainly brought its own set of challenges, both on-ground and in the 4-month planning course. Seeing Jockey’s history come to life this beautifully reflects the dedication, commitment, and passion of both the brand team and Encompass. NEHA BAGCHI
SENIOR MANAGER, CLIENT SERVICING GEOMETRY GLOBAL ENCOMPASS NETWORK
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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BRAND MARKETING
T
OAST EVENTS, ONE OF THE NEWEST agencies in the Indian events and experiential marketing space is also the busiest. The agency recently executed back-toback launches and activations for some of the most exciting brands in the country. In this feature, ExM takes a closer look at each of these events. TOAST DOES IT DIFFERENTLY FOR ZEEL’S & PRIVE LAUNCH
TOAST EVENTS DELIVERS 5 FANTASTIC BRAND LAUNCHES AND ACTIVATIONS IN 3 WEEKS
Toast Events was awarded the mandate to conceptualize and execute the launch event for ZEEL’s premium English movie channel - & Privé HD With an aim to drive conversations around fine cinema and its nuances, Toast Events crafted an unforgettable experience, right from the choice of the venue to the format of the event. The event took place at the Royal Opera House, Mumbai on September 19th, and gave the media a unique experience. Creating interesting content through a panel comprising of India’s most celebrated non-conformist film personalities–actors Vidya Balan and Konkona Sen Sharma along with film-maker Vishal Bhardwaj and producer Manish Mundra as these illustrious personalities came together to celebrate ‘The Other Side’ of cinema. Toast Events created minimalistic yet impactful décor, giving a larger than life visual of some of the acclaimed films that will be featured on the channel, creating a parallel impact to the conversations on stage. REEBOK ANNOUNCES SHAHID KAPOOR AS BRAND AMBASSADOR AND LAUNCHES NEW STORE Reebok was launching its new fitness hub in Bangalore on September 25th, and as a lead-up Toast Events first planned a series of flash mobs, that popped up to the surprise of passers-by at various populous locales of the city.
It’s been a hectic time at Toast. For us it’s a constant effort to create experiences new and differently, whether it’s working with a new brand or someone we’ve been working with for years. The fun is in the challenge, and that’s the spirit that the team shares equally passionately, which translates across the work that we do. MICHELLE SANGHVI HEAD CLIENT SERVICING TOAST EVENTS
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OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
Then on the day of the launch, the agency arranged for the announcement of Shahid Kapoor, through a surprise visit to the store launch! JACQUELINE FERNANDEZ FLAUNTS HER CURVES AT THE LEE JEANS EVENT! The brief given to Toast Events was to make the event fun, casual and entertaining, and show the world how flexible and comfortable the BODY OPTIX denim from Lee is with the use of their brand ambassador Jacqueline Fernandez and introduce their contest Free Style to their audience. Delivering on the brief, Toast built a laser maze in the Infiniti Mall’s Atrium overnight and were all set for Jacqueline to take center stage at the event. The agency had invited 15 influencers to come before the event and try completing the laser maze while wearing the BODY OPTIX jeans and they all breezed through the entire course. The event took place on October 3, 2017.
BRAND MARKETING
MUCH-AWAITED MANGO STORE LAUNCH AT DELHI’S SELECT CITYWALK On October 4, Spanish fashion brand Mango, which has recently partnered with the online marketplace Myntra to manage its stores in India, opened its first store under the partnership at Delhi’s Select Citywalk Mall. Bollywood star Ileana D’cruz was present at the launch and was joined by Daniel Lopez, Vice-Chairman and Member of the Board of Directors, Mango and Ananth Narayanan, CEO, Myntra & Jabong. Toast events played an important role to liaison with Mango International and Myntra India to conceptualize and curate the launch meticulously, being a big announcement for Myntra India to dive into the retail space. PUMA TAKES OVER THE STREETS Global sportswear brand PUMA in association with Homegrown unveiled the next chapter of the #RunTheStreets platform on October 7th. PUMA organized a marquee event that brought the RTS philosophy to life. The daylong event, which took place at the Todi Mills Social, in Mumbai, featured multiple workshops by nextgeneration entrepreneurs. The event culminated into an after party at Summer House Café which was attended by likes of Divine, Mukti Mohan, Flying Machine (b-boy crew).
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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BRAND MARKETING / PHOTO FEATURE
Fountainhead MKTG Produces Incredible Launch Events for Motorola and Lenovo With the sole aim of creatively bringing to life the brand communication and creating amazing experiences that the audience can relate to, Fountainhead MKTG (a Dentsu Aegis Network Company) managed and executed back-toback launches for the new Moto G5s Plus on August 29, 2017 and Lenovo K8 Plus smartphone on September 6, 2017 in New Delhi. While on one hand, the Moto G5s Plus launch focused on unleashing one’s creativity, on the other hand, the launch plan for Lenovo K8 Plus revolved around how this phone can satisfy the users’ ‘KRAVINGS’ for better performance.
Fountainhead MKTG has been working closely in producing many successful launches so far with both Motorola and Lenovo. We, at FH MKTG, are never afraid of experimenting with new ideas when it comes to these two brands and one can’t help but feel extremely proud of the team’s ability to be able to pull off these projects with perfection. It’s been our pleasure to have executed such creative projects. The attendees showed a keen interest in every activity planned for them at both the launches. DEEKSHA ARORA
VICE PRESIDENT – FOUNTAINHEAD MKTG (NORTH)
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OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
UPDATES BRAND FROM MARKETING THE UAE // PHOTO PHOTO FEATURE
Brandwidth Produces a Stunning Launch Event for Micromax Canvas Infinity August 22, 2017, witnessed the Micromax Canvas Infinity press launch event, conceptualized and executed by Brandwidth Events at Pullman, Aerocity, New Delhi. For the event, Brandwidth took inspiration from the product Micromax Canvas Infinity’s’ display feature and designed a simple yet grand stage with an extravagant sized LED watch-out screen. Visually eye-catching content was specially curated and created, building excitement at every touch point during the launch and emphasizing on the product tagline “Expand your view.” A very subtle and sophisticated dedicated demo zone was also created with 4 separate sections for the guests to experience the device and its features first hand.
Keeping in mind the entire flow of events, we wanted to continue the dramatic streak into the price unveiling, keeping the guests on the edge of their seats, while simultaneously taking full advantage of the grand LED screen set up. ADITYA SIBAL
GROUP HEAD, BRANDWIDTH EVENTS
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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46 | Tagglabs
Services: Experiential Technology Ideation and Development, Web Application Development, Software Development Android & iOS App Development, Video Production, Drone Shot and Innovation, Robotics
48 | Varda
Services: Customized Luxury Invitations, Corporate Gifting, Designer Packaging
50 | Dhawan Stagecrafts Pvt. Ltd.
Services: Lighting Solutions, Sound Solutions, Video Solutions, SFX, Trussing
52 | BMT HOSPITALITY
Services: Hospitality & Logistics Management for Corporate Events, Weddings & MICE
54 | Ajay Vadhvani Solutions
Services: Events & Exhibits, Destination Management, Media & Digital, Creative Designs, Experimental Media, Story & Films
56 | Pavitra Catering
ASIA’S DEFINITIVE DISCOVERY PLATFORM FOR EVENT TRENDS & INNOVATION
Services: Exclusively vegetarian catering by blue sea
57 | Drinq Barmen and Academy
Services: Consultancy, Bar design, Cocktail menu development, Workshops, Academy
58 | BH3DHub
Services: 3D designs of event decor, Creative designs
59 | Rajhans Audio Visual
Services: LED Wall, Lighting, Sound, Trussing & Production solutions
60 | Videowaves
Services: Technology Solutions
61 | K.G. Movie
Services: Sound, Light, Fabrication, LED Wall, Watchout, Manpower, Event Services
62 | Zeal Interactive Services
Services: Technology Solutions
lOCATiON New Delhi Mumbai
YEAr OF iNCOrPOrATiON 2011
sErviCEs OFFErED Experiential Technology ideation and Development Web Application Development, software Development Android & iOs App Development, video Production Drone shot and innovation, robotics
TAgglABs
PEDDlE TO ligHT UP
FACTFilE
ABOUT THE COMPANY
gEOgrAPHiC sPrEAD Mumbai, Bangalore, Delhi, Bangkok, Dubai
We are a 6+ years old start-up focused on inventions in New Media and Technology for Marketing and Communications.
NATUrE OF EvENTs ExECUTED Corporate launches, sports Events, Fashion Events, Activation, social Events, luxury and lifestyle Associated Events, Drive Events EMPlOYEE DETAils 42 Permanent Workforce WElFArE PrACTiCEs Free Food, Advance Payments, Outing Trips
CONTACT DETAils HARIOM SETH +91 97170 17599 +91 98100 17599 hari@tagglabs.in www.tagglabs.in Plot no. 384, 1st Floor, Block - 2., Pocket 2, Sector 6B, Rohini, Delhi, 110085
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We are diversified into different domains like RFID, Embedded Technology, AR / VR Content Development, Video Production, et cetera. We have served over 100 brands (Just to name a few like Vodafone, Kingfisher, Nike, LG, Samsung, Honda, Hyundai, BMW, Times Group, Marico, Volkswagen, Ford, Colgate Palmolive and Amway) just to name a few.
HAriOM sETH Director – Tagglabs
RO-BO BAR TENDER
MIND WAVE RACING
INVENTORY / ASSET DETAILS
TESTIMONIALS
Live Broadcast Equipment VR Headsets High end Mobile & Tablets Camera Drones Photobooth’s RFID Equipments VR HTC Vive with High end Computer Projection Mapping Software License Robots Gesture & Depth Camera High performance gaming computers Wireless Networking Equipment Motion sensors, customisable electronics
“TaggLabs is truly the leading tech revolution in the Indian event and activation industry. It’s great to work with folks that are truly passionate about what they do. Time and again they’ve elevated the amplification and engagement at our events and they just don’t seize to stop investing in the best and latest technology which is great for the industry.” VISHAL NAGDEV
Director - EVENTFAQS Media
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lOCATION Mumbai
YEAr OF INCOrPOrATION 2002
SErVICES OFFErEd Customized luxury Invitations - Corporate Gifting - designer Packaging
VArdA
FACTFIlE
ABOUT THE COMPANY
GEOGrAPHIC SPrEAd Mumbai, New delhi, Surat, Chennai
VARDA is a Designer brand in Luxury Invitations – Corporate Gifts & Designer Packaging segment, based in Mumbai, New Delhi, Chennai & Surat. VARDA has invitations from Rs 200 onwards & has designed invites upto Rs 10,000 each.
NATUrE OF EVENTS ExECUTEd Corporate Events, Weddings, Festivals, Social Events EMPlOYEE dETAIlS 100 Permanent Workforce WElFArE PrACTICES Safety methods while using Electrical Equipment, Advance Payment Options
CONTACT dETAIlS Gopal C Shah +91 98920 95959 022 26104400 gopal@varda.in www.varda.in 102, Man House, 1st Floor, S.V.Road, Opp Pawan Hans, Vile Parle ( West ) 400056
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VARDA has served over 10,000 customers within India and 2,000 customers in countries like USA, South Africa, UK, Spain, Nairobi, Kenya, Dubai, Japan, Mombasa, Australia in the last decade. VARDA is not only limited to designing, but also has in-house manufacturing setup with highly equipped infrastructure & machineries. VARDA has catered to celebrity clients like Bomani Irani, Saif Ali Khan, Kareena Kapoor & many more along with corporate clients like Mercedez-Benz India, Everest Masala, J.W Marriott, etc.
GOPAl C SHAH Managing Director – VARDA
INVENTORY / ASSET DETAILS High End Machineries for Manufacturing • • • • • • • • • • • • • • •
Offset Digital UV Screen Printing Foil Stamping Heat Raised Process Lamination Punching Case Making Edge Foiling Laser Engraving / Cutting Electroplating Embossing Debossing Packing
TESTIMONIALS “Last month one of our regular corporate clients made a peculiar request along with the gifting articles they sourced from us. The client wanted to delight their elite customers and associates to mark their 25th year in business apart from giving a customary gift. Knowing Gopal and his creative team’s potential and capabilities well, we trusted them and directly approached them for a solution to our client’s unique need. Gopal and his team gave a patient ear to learn and understand about our requirement and recommended us innovative invitations cards (with 3 dimensional feel). The solution offered by VARDA was instantly liked by us and our client and after multiple iterations in the designing was finally submitted for prototyping. VARDA developed 3 samples and one of them got finalized by the management of our client. The challenge multiplied as the time period to turn around the production was less than 72 hours and on the last day, the requirement got increased by 25%. Gopal was very supportive and instantly agreed to re-adjust the production schedules to match the requirements. The same led to enhanced credibility for Antenna India in terms of business commitment to our clients. I would recommend VARDA and Gopal Shah to all people in my contact sphere in future for all types of innovative gifting solutions required to delight their clients or customers on special business occasions, due to their exemplary designs and unmatched service at very competitive pricing. I wish all the very best to Gopal and his team for future endeavors”. GuRuDARShAN SINGh
Antenna Retail India Pvt. Ltd.
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LOCATION Delhi
YEAr Of INCOrPOrATION 1961
SErvICES OffErED Lighting Solutions, Sound Solutions, video Solutions, Sfx, Trussing
DHAwAN STAgECrAfTS PvT. LTD.
road to Ultra - Delhi
fACTfILE
ABOUT THE COMPANY
gEOgrAPHIC SPrEAD PAN India
Established in 1961, Dhawan Stagecrafts Pvt. Ltd., based in Delhi, has excelled in creating a full range of highly acclaimed lighting effects, sound delivery through International standard lighting & sound equipment for both Indoor & Outdoor application for International & Professional shows.
NATUrE Of EvENTS ExECUTED NH-7 weekender - Music festival - year 2013 & 2014 russell Peters Emerge Music festival road to Ultra - Delhi KSHMr - Kolkata CwE-2016 wrestling Event ; gALwAY-2016 Launch Event ; Hi-Profile wedding Decor Lighting EMPLOYEE DETAILS 25 Permanent workforce wELfArE PrACTICES we have enrolled our employees with ESIC & EPf we pay annual Bonus to all our employees
CONTACT DETAILS Sandeep dhawan +91 98100 10200 stagecrafts@gmail.com dhawanstagecrafts@gmail.com www.dhawans.com Khasra No. 625, Zero Road, GHITORNI, New Delhi - 110030 (India)
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We at Dhawan Stagecrafts, have been keeping pace with changing times & generations by constantly upgrading technology, equipment, techniques, and manpower skills through training and constant Re-investment in Research activities and Real Customer Satisfaction. We offer to the professional theater/event Lighting and Sound market a range of products designed & built to the highest quality standards, aesthetically superior and without compromise in components and equipment. Our luminaries and sound have been changing the face of the show business industry for over five decades delivering the highest possible guarantee of reliability and safety for all its equipment & creativity.
SANDEEP DHAwAN Director – Dhawan Stagecrafts Pvt. Ltd.
CWE-2016 featuring the great Khali, at Karnal
Wedding Decor Lighting - Japanese Theme, at UMRAO Delhi
INVENTORY / ASSET DETAILS Lighting: Clay Paky - MYTHOS & other HMI Moving Heads: Spot, Wash & Beam ; Clay Paky - LED Moving Heads & LED Strobes D.LED range of LED Theatre & Concert Lights ATOMIC-3000 Strobes Motorised Trussings - TOTAL (UK) & Tech-Truss Hi-Power LASERs - Green & Multy-Colour with Pangolin Water Screens & Curtains (Indoor/Outdoor) LED Video Screens and WATCHOUT Media Servers Sound: ADAMSONS - Hi-Power Line-Array Systems RCF - Compact Line-Array Systems Conventional Speaker Systems - MEYER / EAW Digital Audio Mixers - Yamaha / Digico Digital Microphone “Snake” on CAT5 Cable with Split-OUT Professional range of Corded & UHF Cordless Mics Hi-Power Stage Monitors - Adamsons, EAW & RCF COLD PYRO: Sparkular Indoor Fountain - DMX controlled MISC: Fiber-Optic Interfaces for Audio & Video Fiber-Optic 6-core SM Snake Cables tRuSSing: ROOF Truss – 65ft.x45ft.x35ft. with Mid-section (6 Pillars) 100ft x 67.5ft.x 40ft.ht. with Mid-section, EHD TRUSS from TOTAL Fabrications, UK New - “Load-Monitoring” Chain Hoist Motors
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LOCATION Noida
YEAR OF INCORPORATION 1999
SERVICES OFFERED Hospitality & Logistics Management for Corporate Events, Weddings & MICE
BMT HOSPITALITY
ICICI Star Club- Paris & Monte Carlo
FACTFILE
ABOUT THE COMPANY
GEOGRAPHIC SPREAD Headquartered in Noida and regional offices in Mumbai, Bangalore and Hyderabad. Operations Pan-Asia, U.A.E., London, Venice, Italy and Europe.
BMT HOSPITALITY emphasizes in providing seamless execution of hospitality and logistics for Corporate Movements & Destination Weddings.
NATURE OF EVENTS ExECUTED Destination Weddings, MICE, Corporate Events, IIFA Official Travel Partner (2005-2014) EMPLOYEE DETAILS 50 Permanent Workforce WELFARE PRACTICES Provident Fund, Health Insurance, ESIC, Talent Training & Development and Extramural Facilities provided to all employees.
CONTACT DETAILS VIJAY DADHICH +91 98101 84589 vijay@bmthospitality.com shreya@bmthospitality.com www.bmthospitality.com D-40, Ground Floor, Sector 6, Noida (NCR Delhi)- 201301
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We specialize in providing solutions that enhance guest experiences catering to a client’s specific requirements and are flexible to ensure that all expectations are exceeded in delivery. Since 2003, BMT Hospitality has brought together guests, crew and support staff for destination weddings in Bali, Venice, Florence, Puglia and Udaipur and has also partnered with IIFA, Microsoft, Kodak, Gionee, Godfrey Philips, ICICI Pru, PNB Metlife and many more. With an experienced team of stalwarts, BMT is the preferred integrated solution provider for all hospitality and travel requirements.
VIjAY DADHICH Director – BMT HOSPITALITY
ICICI Prulife Shubharambh- Shimla
gionee Phone Launch- New Delhi
TESTIMONIALS “We have been working successfully with Blue Moon Travels for 8 years for IIFA. They have met and exceeded our expectations across all levels of work and service. The speed, efficiency and professionalism shown by all the staff and management is exemplary and has created a great working relationship over the years between us.” ANDRE TIMMINS Director, Wizcraft Entertainment International Pvt. Ltd. “Getting a daughter married is one of the biggest challenges that every father faces. In addition to the wedding arrangements; hospitality, travel etc. of the guests is also to be considered. I had the fortune of working with Vijay, MD Blue Moon Travels during my older daughter’s wedding in Udaipur and I could not think of a better person to rely on to take this responsibility off my shoulders during my younger daughter Vinita’s wedding in Venice. Vijay and his team did a terrific job in catering to all the travel requirements of the guests. Airport arrival, Hotels check in, Pier management – there was no area left where they missed out on anything. Everything went off smoothly with the entire team keeping our interests on top of their minds. We could not have done without your efforts. Thank you Vijay, you have a great team and believe in total service!.” PRAMOD AgARwAL DaughtEr’s marrIagE In VEnIcE
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lOCATiON New delhi
YEAR OF iNCORPORATiON 2010
SERViCES OFFEREd Events & Exhibits, destination Management, Media & digital, Creative designs, Experimental Media, Story & Films
AjAY VAdHVANi SOlUTiONS
jabong Turfwar Season ii powered by Hummel
FACTFilE
ABOUT THE COMPANY
GEOGRAPHiC SPREAd New delhi, Mumbai, Bengaluru, Kolkata, Hyderabad & Chennai
AVS is a MARCOM Company serving the needs in Marketing & Communications globally.
NATURE OF EVENTS ExECUTEd Corporate, Sports, iP, Festivals & Social Events EMPlOYEE dETAilS 23 Permanent Workforce WElFARE PRACTiCES Corporate, Sports, iP, Festivals & Social Events
CONTACT dETAilS AjAy VAdhVAni +91 9311111197, +91 9716940000 ajay@avs,co.in www.avs.co.in AVS India, J-321, Sarita Vihar, New Delhi - 110076
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We have been rendering our professional services in the field of Advertising, Brand Management, Conferences, Creative Campaigns, Event Conceptualization & Management, BTL Activations , Destination Management, Digital Marketing, Exhibition Setups, Gifting Ideas, Printing Solutions, and others. •
Over 7+ years of experience in the Industry and already served sectors are - IT, ITES, Automobile, Telecom, Lifestyle, Government, Education, Healthcare
•
Field & Technical Experts – with Out of the Box Thinking & Conceptualization capabilities.
•
Strategic Planning Executions
•
Quick TAT – Turn Around Time Timely delivery, cost control and quality commitment.
•
We strive to provide our client the best value for money through optimum cost & quality balance.
&
Flawless
AjAY VAdHVANi Director – AVS
Reebok Fitness Master Class with John Abraham, powered by Jabong
HIMMS 2015, India Chapter
INVENTORY / ASSET DETAILS
TESTIMONIALS
Events & Exhibits Destination Management
“It has been a great 5 year journey with AVS. The ownership taken by Ajay to deliver the absolute best for his clients is praiseworthy. Wish the team & Ajay all the success in coming days.”
Media & Digital
SOuMAVA NASkAR Head Brand Marketing - JaBong
Creative Designs
“Sometimes you meet people who just ‘get’ what your up to and are on your wave length, Ajay and the rest of the AVS team are these kind of people. AVS agreed on the spot to provide us with all the marketing support we would need. Post our first engagement, I’ve worked AVS for many years, and they continue to push our marketing campaigns and recommend new and useful ways of engaging our end users. The team’s experience shines through and means they can move quickly and creatively to action proactive and reactive opportunities alike. We look on the guys AVS as part of the team and know they are as passionate and committed. We seriously can’t thank them enough for their help this year, we truly look forward to keep working with them in the future.”
Experimental Media Story & Films
VIkALp DOgRA Head Marketing india and SuBcontinent – ZeBra tecHnologieS
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LOCATiON Mumbai
YEAr OF iNCOrPOrATiON 2004
sErviCEs OFFErED Exclusively vegetarian catering by blue sea
PAviTrA CATEriNg
DiOr
FACTFiLE
ABOUT THE COMPANY
gEOgrAPHiC sPrEAD Catering across india and international venues
An exclusive and speciality catering service for the discerning customer, Pavitra by Blue Sea, unravels a variety of vegetarian cuisines and flavours. The menu features a wide selection of regional, national and international recipes.
NATUrE OF EvENTs ExECUTED Destination weddings, sangeet, Youngster parties, Large events, Exhibitions, Home catering, sit-Down dinners and other small gatherings EMPLOYEE DETAiLs 500 Permanent Workforce
CONTACT DETAiLs ASHAY DESAI +91 88796 60001 sales@pavitracatering.com www.pavitracatering.com 203, Sumer Kendra, Pandurang Budhkar Marg, Worli, Mumbai - 400018
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A trusted name in upmarket catering with a legacy of 45 years, its wide-ranging menus are designed to exceed expectations with a diverse palate of vegetarian offerings from around the country and the world. Pavitra catering service offers a bespoke catering experience of the highest standard to the celebrators.
AsHAY DEsAi General Manager – Pavitra Catering
lOCATiON Mumbai
YEAr OF iNCOrPOrATiON 2003
&
SErviCES OFFErED Consultancy, Bar design, Cocktail menu development, workshops, Academy
DriNq BArMEN AND ACADEMY
Celebrity weddings and Events
Bar Setups
FACTFilE
ABOUT THE COMPANY
GEOGrAPHiC SPrEAD india, Middle east asia, South east asia, Europe Africa
Flaming Trio is a group of professional bartenders for hire. We bring our skills in mixing and flair bartending to a range of events including corporate functions, private parties, weddings and other celebrations.
NATUrE OF EvENTS ExECUTED weddings, birthday parties, wine tastings , concerts , exhibitions , Flea markets. EMPlOYEE DETAilS 60 Permanent workforce wElFArE PrACTiCES Accidental risk Cover, safety methods while using Electrical Equipment, Advance Payment Options
CONTACT DETAilS Sherol +91 97681 67143 +91 22 4013 4433 | 022 40063333 flamingtrio@drinq.co.in www.drinq.co.in Dheeraj Arcade, Lower Basement, Pali hill , Pali Naka, Bandra West. Pin - 400050
At Drinq Academy we train aspiring bartenders to tap their full flair potential along with basic and advanced training in mixology and molecular mixology. The courses offered are for both professional bartending and hobby workshops. •
Fancy Setups DiOr
BiNNY DHADwAl Director – Drinq Barmen and Academy
Gold award winner at EEMA Spotlight Awards 2016 for the best bartending company for weddings in India.
iNvENTOrY / ASSET DETAilS Male bartenders Female bartenders International bartenders Celebrity bartenders Bar Props Bar Studio Bar Supplies
GAGANDEEP SiNGH Director – Drinq Barmen and Academy
JiTiN MErANi Director – Drinq Barmen and Academy
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LOCATION Mumbai
YEAR OF INCORPORATION 2017
SERvICES OFFERED 3D designs of event decor, Creative designs
BH3DHUB
Kalidas Decor
Sangeet Decor
FACTFILE
ABOUT THE COMPANY
GEOGRAPHIC SPREAD Pan-India
BH3DHub is an innovative entity that focuses on eliminating the creative burden, of individuals and corporates, by E2E management of the entire event management lifecycle, while providing a royalty based digital repository of unique and contemporary designs, 3D models for wedding and other marquee events.
NATURE OF EvENTS ExECUTED Pre-Function, Sangeet, Wedding & Corporate 3d Event Decor Designs EMPLOYEE DETAILS 24 Permanent Workforce WELFARE PRACTICES Medical insurance, Advance Payment Options
CONTACT DETAILS NIKITA DINESH PANDYA +91 98195 11989 info@bh3dhub.com www.bh3dhub.com 405, Dimple Arcade, Asha Nagar, Thakur Complex, Kandivali (East), Mumbai - 400 101
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BH3DHub’s pioneering designs have helped it carve a niche in the ‘creative design’ space in the Indian wedding and event management industry.
Reception Decor
NIKITA DINESH PANDYA Director - Bh3dhub Pvt. Ltd.
INvENTORY / ASSET DETAILS Professionals at delivering industry leading 3D designs. Largest diversity of 3D event décor designs to explore from. Reality inspired designs that provide best look & feel. A Dedicated team of creative graphic designers & rendering specialists that create/ design near to life abstract designs. The largest depository of 3D event décor designs. Wide style of event décor viz. (Pre-Function, Reception, Sangeet, Wedding, etc)
Theme style event décor. Customized event décor design provision as per client needs.
lOCATiON Mumbai | Goa
YEAR OF iNCORPORATiON 1990
sERViCEs OFFEREd lEd WAll, lighting, sound, Trussing & Production solutions
RAjHANs AUdiO VisUAl
india’s Best CiO summit at the Trident Hotel , executed by RAV.
Entire Production and Audio Visual services for the Festival of the Architectu & interior designer Event ,at the lalit delhi and Mumbai was managed by RAV
FACTFilE
ABOUT THE COMPANY
GEOGRAPHiC sPREAd Mumbai, Goa , Ahmedabad, delhi
Rajhans Audio Visual (RAV) is a fullfledged AV Equipment Rental, Staging & Event Production company based in Mumbai and Goa.
NATURE OF EVENTs ExECUTEd Conferences , Congresses, sales Meet, Exhibitions, Corporate launches, sports Events, Fashion Events, Weddings, social Events, luxury and lifestyle Associated Events EMPlOYEE dETAils 150 Permanent Workforce WElFARE PRACTiCEs Medical insurance, Accidental Risk Cover, safety Methods while using Electrical Equipment, Advance Payment Options
CONTACT dETAils Suril Kamdar +91 98200 39162 +91 98334 35544 suril@rajhansav.com www.rajhansav.com Unit No. 24, Mehra Industrial Premises, Next to Aditi Hotel, Saki Naka, Andheri- Kurla Rd, Andheri (E) Mumbai - 400 072.
TFs event for entire Chemical industry was done by RAV at the GranddiOR Hyatt, Mumbai.
Established in 1990, Rajhans is a pioneer in Audio Visual Technology offering, Audio, Video, Led Wall, HD Projectors, Watchout, Video Mapping, Professional Sound System, Lights, Truss, Voting Pad, Interpretation System, Online Video Camera setup, Touch Screen Plasma and Interactive floor Projection as well as Event Production and Fabrication Services - all under ONE ROOF.
sURil KAMdAR Director – Rajhans Audio Visual
iNVENTORY / AssET dETAils LED Wall 2.9 MM LED Wall 3.8 MM LED Wall 4.8 MM Watchout Server 6.6 Seamless Switchers Plasma and touch screen displayDisplays 20000 Lumens 3 chip DLP HD Projectors Audience Response System / Voting Pads High End Laptops for High resolution Videos & PPTS JBL VRX Sound JBL Vertec Sound For Live Shows and Concerts 48 Channel Digital Audio Mixing Consoles
LED Par Lights Par Lights Sharpies / Wash Moving Heads Laser Lights LED moving wash AVOLITE Boards BOX & Goal post trussing Staging , Backdrop , Stall and Production unit with in house 30plus Carpenter team on company pay roll.
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lOCATION Mumbai
YEAR OF INCORPORATION 1990
SERVICES OFFERED Technology Solutions
VIDEOWAVES
Epicurean guild Awards- for Fine Dine Restaurants and Night life.
MAlA- Maritime and logistics Awards
FACTFIlE
ABOUT THE COMPANY
gEOgRAPHIC SPREAD Mumbai
“VIDEOWAVES” is one of the leading audio visual equipment rental solution providers from last 15 years.
NATURE OF EVENTS ExECUTED Corporate events, Medical conference & Product launches EMPlOYEE DETAIlS 60 Permanent Workforce WElFARE PRACTICES Medical Insurance, Accidental Risk Cover, Safety Methods while using Electrical Equipment, Advance Payment Options
CONTACT DETAIlS Kunal Bhatia +91 98202 22069 info@videowaves.in www.videowaves.in 4, Kumkum, Saurabh Bldg Compound, Near LIC / Parsi Colony, Next to Yashodhan Bldg, Hargovindas Sanitorium Lane, Opp. Vishal Hall, Off. Sir M. V. Road, Andheri East, Mumbai - 400 069
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24 FPS MAAC International Animation Awards
Our strong points are: • Well maintained equipments • Technically sound and experienced technicians • Good amount of accessories and standby equipment
KUNAl BHAgWANDAS BHATIA
• New innovative products launched regularly
INVENTORY / ASSET DETAIlS LED wall 2.9mm & 3.9mm Pitch Concave & Convex curved LED screen Pitch 2.5mm LED Standee Pitch 1.9mm Round & Square LED cabinets Watch-out Servers 3D Projection Mapping Sound for Conference and Product Launch Multiple camera set up and In-house Editing studio
Director - Videowaves
LOCATiON Kolkata
YEAr OF iNCOrPOrATiON 1990
SErviCES OFFErED Sound, Light, Fabrication, LED Wall, Watchout, Manpower, Event Services
KG MOviE
T20 World Cup
U17 World Cup
FACTFiLE
ABOUT THE COMPANY
GEOGrAPHiC SPrEAD Kolkata, ranchi, Patna, Guwahati, Bhuvaneswar, Assam, Cherapunji
KG Movie started its journey 16 year ago with a vision to become one of the best production and Event Management companies in Eastern India. Mr. Manoj Singh saw the vision and started the journey with a handful of materials and staff and today we are a self-equipped company.
NATUrE OF EvENTS ExECUTED Corporate Launches, Dealers / Employees meet, Sports Events, Fashion Events, Weddings, Social Events, Private Parties, Government events EMPLOYEE DETAiLS 100 Permanent Workforce WELFArE PrACTiCES Medical insurance, Accidental risk Cover, Safety Methods while using Electrical Equipment, Advance Payment OptionsPayment Options
CONTACT DETAiLS MANOJ SINGH +91 98301 96150 +91 98368 06868 kg.movies@yahoo.co.in www.kgmovie.in
We use our own production materials for sound, light, trussing and fabrication as we have our In-House-Production in Kolkata. In Eastern India, we are the first company to introduce ABSEN P3.8 LED Wall (1000sq. ft.), Watch out Server in Kolkata, as well as provide large screen setups of both LED and Projector. Overall, we are a one-point solution for all the requirements in an event.
Wedding
MANOj KUMAr SiNGH Director - KG Movie
iNvENTOrY / ASSET DETAiLS Lighting Solutions Sound Solutions Video Solutions Trussing Designed Construct/Fabrication
72/16c, Bangoshree Pally Swamiji Road, Kolkata -700060
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lOCATION Mumbai
YEAr OF INCOrPOrATION 2015
SErvICES OFFErED Technology Solutions
ZEAl INTErACTIvE SErvICES
Audience Game
Smile-O-Meter
Gesture-based
FACTFIlE
ABOUT THE COMPANY
GEOGrAPHIC SPrEAD PANindia, FrANCE
We bridge the gap between technology and art with the help of various futuristic technologies. Basically, we are into various domains from augmented reality to virtual reality, mixed reality, gesture based installations, motion tracking, signal tracking, embed systems, Artificial intelligence etc. to name a few.
NATUrE OF EvENTS ExECUTED Conferences, Exhibition, BTl Activites, MAll Activation, launches etc. EMPlOYEE DETAIlS 7 Permanent Workforce WElFArE PrACTICES Medical Insurance, Accidental risk Cover, Safety Methods while using Electrical Equipment, Advance Payment Options
Our core team consists of various programmers ,hardware specialists, content designers, animators. With patent pending application in the field of augmented reality our R&D LAB keeps innovating something or the other every month. We have served various brands and agencies nationally and globally as well.
“There is a simple logic behind every awesome magic, the joy of creating things keeps us motivated to innovate something new. We always aim to build that particular moment for our users “ GAUrAv SINGH Managing Director – Zeal Interactive Services
CONTACT DETAIlS gaurav singh +91 98608 83177 gaurav@zealinteractive.in www.zealinteractive.in Zeal Interactive Services, Sunrays commercial complex, Charkop, Kandivali West, Mumbai - 400067
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INvENTOrY / ASSET DETAIlS • • • • • • • •
Augmented reality Virtual reality Mixed reality Multitouch screens Mobile application for iOS, Android Embedd systems Robotic systems Artificial intelligence and various other tech solutions
An off-shoot of SARDANA�S ART CENTRE PVT. LTD.
SARDANA�S EXHICON SERVICES
POSSIBILITIES LIKE NEVER BEFORE
� � � � �
�UIC� ASSEMBLY RE-CONFIGURABLE VERSATILE FLEXIBLE SIZES & SHAPES FITS WITH ALL MEDIA TYPES
SARDANAS EXHICON SERVICES
WWW.SARDANAEXHICON.COM PHONE +91-9810016463, 9899845551, E-MAIL: sardanaexhi@gmail.com, sardanaexhicon@gmail.com
2017 © SARDANAS EXHICON SERVICES
CubeX - Sleek Modular Truss System
BRIEFS
MICE
Maximus Curates Vodafone Strike Force 2017 in Munich and Prague To celebrate and reward the success and superlative performance of 113 of the organization’s top performers in the Sales, Marketing, Distribution and Business Services divisions of brand Vodafone, the Vodafone Strike Force 2017 was conceptualized and executed by Maximus MICE and Media Solutions in Munich and Prague from September 14th-19th, 2017. Dhanraj Madnani, Senior Manager – Business Development & Client Servicing, Maximus MICE and Media Solutions stated, “Maximus successfully handled all aspects of the offsite including visas, travel & logistics, accommodation, experience design, collaterals, branding, set & stage design, entertainment, and hospitality while managing to do so in a short span- time of approximately 25 days.”
Dhanraj Madnani
Senior Manager Business Development & Client Servicing, Maximus MICE and Media Solutions
The Livewire Experience Produces a Stunning TwoDay Conference for NICE Systems The Livewire Experience planned and organized a two-day customer conference for NICE Systems on September 14th and 15th, 2017 at the NICE office in Hinjewadi. The conference was attended by existing and prospective customers of NICE Systems from across India.
Priyanka Roy Kapur
Director The Livewire Experience
Priyanka Roy Kapur- Director, The Livewire Experience commented on the success of the event as she said, “This was a first of its kind event for NICE and the success of this event really depended on the turnout of the clients & prospects. The main objective behind doing this event was lead generation and for NICE to win new clients. The event saw more than 200 clients attend over 2 days and everything right from their registrations one month prior to their check-ins and travel logistics was all managed seamlessly by the Livewire team.”
AFP Gives Hitachi Systems Micro Clinic Customers and Their Families a Happy High Experience Hitachi India was scouting for an agency that could hold a customer business conference and provide a wholesome experience to their customers and their families at the same time. The search ended as A for Pineapple (AFP) won the assignment in a multi-agency pitch. Tuhin Midya – Head CS & BD, AFP said, “The duality of the objective – Keeping customers and their families happy - was critical. We started the festivities with two parallel sessions. For the delegates, a ‘Tech Session’ was organized while the families indulged in ‘Fun Session’.” Tuhin Midya
Head CS & BD, AFP
Encompass ‘Younites’ Monsanto Employees at All India Business Conference 2017 in Goa Every year Monsanto celebrates the success of the company and the achievements of the employees in a grand fashion. This year, the brief was no different, and Encompass conceptualized and executed the Monsanto All India Business Conference 2017 from September 12 to 14 at the Grand Hyatt, Goa.
Manish Kapoor
Strategic Marketing Manager, Seminis Asia–Monsanto
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Commenting on the event, Manish Kapoor, Strategic Marketing Manager, Seminis, Asia – Monsanto said, “Encompass has been a partner in transforming our event into a memory. They have been successful in understanding the audience pulse and helped us incorporate elements to engage them. They are flexible and agile enough to take last minute changes. It has been great working with them.”
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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Media Expo 2017 Closes Deals in its 41st Edition in Delhi Covering 12,445 sqm of space, 186 exhibitors from India, China, and Korea, Media Expo 2017 in Delhi showcased technological advancements attracting 12,639 business visitors. The event proved to be beneficial for both exhibitors and visitors with halls packed and brimming with fruitful discussions. Smarth Bansal, Senior Product Manager, Colorjet India Ltd, also shared his excitement – “Media Expo has been a great platform for us as it adds a lot of value to the brand. This year again, we are very pleased with the kind of visitor response we have received at the exhibition.” Smarth Bansal
Senior Product Manager Colorjet India Ltd
Kestone and CL Educate Announce 2nd Edition of MeltingPot2020 Innovation Summit 2017 Kestone and CL Educate have announced the second edition of MeltingPot2020, an annual innovation summit to be held in Hyderabad on November 14-15, 2017.
Piyush Gupta
President, Kestone Integrated Marketing Services Pvt Ltd.
Piyush Gupta, President, Kestone Integrated Marketing Services Pvt Ltd. said, “Recognizing innovation as the bedrock of growth and transformation is the idea behind MeltingPot2020 and this year we plan to go big and target increased participation from academic and industry veterans. The first edition received tremendous support and recognition which made us brainstorm on how we can improve our offerings and make this two-day event an affair that both corporates and industries would like to resonate with. Due to this, we have tried to bring real-life lessons from Israel to India.”
BrandAid Events Weaves the Startup Universe Together at TechSparks 2017 The eighth edition of YourStory’s annual flagship summit - TechSparks, unfolded on September 22nd & 23rd, 2017 and saw the presence of the biggest entrepreneurs, investors, mentors, industry experts, and business leaders from the booming startup industry of the country. Srikanth C, the head of BrandAid’s production team said, “Our biggest challenge was ensuring all the stalls fit within the space provided to us while keeping in mind each stall needed to be ideally positioned for maximum footfalls.” Srikanth C
Head BrandAid’s Production Team
Real Show Manages the Stunning 3rd Edition of Retail Jewelers Guild Awards Delhi recently witnessed the third edition of the Retail Jewelers Guild Awards on September 10th, 2017 at Shangri La Eros, New Delhi managed by Real Show. Speaking about the event execution, JD Mazoomdar–CEO, Real Show stated, “For the Retail Jewelers Guild Awards we had created a grand LED-based stage that could resonate with the opulence of the event. The real challenge, however, was managing the three incredibly beautiful fashion sequences that took the audiences by surprise. I am enthralled that our clients, as well as everyone in the audience, had only positive things to say about the event.” JD Mazoomdar CEO, Real Show
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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M.I.C.E POWERED BY
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HE FIRST EVER INTERNATIONAL annual dealers conference for JK Super Cement’s gold and platinum dealers was organized by E3 Integrated Events this year at the Bangkok Marriott Marquis in Thailand. The meet was attended by over 450 channel partners from across the Country and was aptly themed, ‘The power of U’. The theme conceptualized by E3 Integrated Events for the program derived inspiration from JK Super Cement’s new brand logo which portrays the indispensable role of the company’s channel partners in their success story. The celebrations at the event began with inspiring addresses by Raghavpat Singhania (Special Executive, JK Cement Ltd.), Madhavkrishna Singhania (Special Executive, JK Cement Ltd.) and AK Saraogi (CFO and President – Corporate Affairs). The vision for JK Super Cement was laid out very succinctly by Rajnish Kapur (Business Head) and Deepak Mehra (President – Marketing).
E3 Integrated Events Engages 450 Partners of JK Super Cement in Bangkok
There was a plethora of awe-inspiring entertainment and variety acts such as The Thai UV dance act and Martial Arts demonstrations performed by Artists from Thailand’s Got Talent fame. The Shivaay and ‘Power of You’ acts performed by the 5678 dance troupe left everyone spellbound. The highlight of the evening, however, was the performance by a renowned comedian of the Kapil Sharma Show fame, Ali Asgar who had everyone in splits with his hilarious antics. The emcee of the event Nitin Arora, being his usual charming self, was the perfect host for the evening. During the course of the event, the top performing dealers were felicitated for their exemplary performance and the event ended with dinners and dance.
Our meets of this scale and size have been an industry first and garnered much excitement and appreciation. Organizing an event of such magnitude is a herculean task. The objective was to ensure a successful and grand event, one that is best in the Cement Industry. The entire evening, from the majestic stage set up to the entertainment mix, was crafted in a way to give the guests an experience of Thailand while retaining the flavor of India. The meet received an overwhelming response from our channel partners and we have surely raised the bar for the times to come. I applaud E3 Integrated Events for successfully organizing our first ever International Annual Dealers Conference. NITISH CHOPRA
HEAD OF BRAND MARKETING AT JK CEMENT LTD 68
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Delivering impeccable events and experiences to our clients is the bottom line of our company and we love to awesomely stick to it. We executed this exclusive project for JK Cement that synchronized our efforts with their newly designed logo which highlighted the power of “U”. We were honored to host distinguished guests, Raghavpat Singhania and Madhav Singhania. Overall, the fact that everyone who was a part of this event went back with great memories to cherish, was our biggest success. TUSHAR MAHESHWARI DIRECTOR, E3 INTEGRATED EVENTS
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HE ALFA VANGUARD CLUB event was a unique gathering of 1000 plus Vanguard Achievers of the ICICI Bank. The concept behind this high-octane affair was crafting a 2-days-long musical festival for a corporate client, with a star lineup of performers, multiple stages, and musical formats. The event took place at the Renaissance in Mumbai. Since the very initial phase of planning, The Moving Heads worked on the lines of innovation; a fresh, light and energetic concept idea which would bring novelty and at the same time connect well with the audiences. Building on the brief, Moving Heads Events suggested musical fest as a format for rewards and recognition meet – the idea which once again won the mandate of end-to-end event management.
The Moving Heads Help ICICI Reward Top Performers with a 2-day Mammoth Music Festival
The first part of the day was dedicated to acapella masters–raw talents who thoroughly entertained guests throughout the lunchtime and well after it, giving a few hours performances in several dedicated areas. Early in the evening, the tempo was raised a notch higher, bringing in multiple drummers who interacted with the audience. Thrills of the welcome party were already in the air – the pre-function area had turned into a tropical forest space and was full of drum jungle beat when the gates opened for the Welcome Party. With all hearts pounding to the beat, the theme – Garden of Eden was unveiled. “It was a well-kept promise of a tantalizing tropical jungle, blasting with multiple lasers, alive with plenty of SFX and pumping the best music beats served by a trio of DJs – DJ KAZ, DJ Liz Brown and the main star of Day 1 – DJ Suketu. Mystical trip of the Eden Garden was a completely immersive experience, with a complete masking of the ballroom walls and ceiling–we used jungle theme décor, live plants, creepers as well as rocks-like elements. The island bar sprawled around a big banyan tree, facing a mammoth DJ console inspired by ancient temple jungle ruins,” commented Farhan Syed Ali–Director, The Moving Heads
Right from the first Guest’s arrival, we had a blast of event tunes greeting them from the entrance gates to the registration desk – a DJ console at the arrival area surprised many Guests, who then were proceeding towards one of the registration counters. Official AVC bracelets in white and black awaited every single person, acting as a pass for all the gigs lined up for the next 2 days. FARHAN SYED ALI DIRECTOR, THE MOVING HEADS
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Day 2 started with a business conference following which the guests enjoyed lunch and musical team building activities till late afternoon. With the evening approaching, the pre-function area transformed once again into a concert star-zone with multiple photo-ops. The ‘Wings of Time’ Gala Night started with a blast of lasers and lights greeting the awe-struck audience who marveled at the Goddess of Music backdrop – a monumental construction with LED heart and wings, coming alive with spectacular mapping. A Diamond-shaped stage was sparkling with almost 400 light points installed on the steps as Anuj Gurwara entered the stage as the host of the evening. Shibani Dandekar took the evening’s glamour to another level, joining Anuj on stage after a mesmerizing song performance entry. Wings of Time Gala Night was officially inaugurated with opening remarks of Senior Management and the Bank’s top performers received well-deserved accolades and applause. Full of fantastic energy, audiences greeted Manasi Scott with her band and they rocked the night with powerful mashup numbers, making everyone sing and dance along. With the guest performance of Anuj Gurwara who accompanied Manasi on stage for a unique duet, the singing Stars introduced the main star of AVC’s Gala Night – the one and only Badshah. The volcanic energy of Badshah’s entry made the audience go wild; the hall exploded with favorite beats frenzy – a complete craziness of a gig, which was the best possible finale for the Wings of Time Gala and entire Alfa Vanguard Club event, which we can now proudly call a Spectacle of Success.
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FTER THE SUCCESS OF THEIR FIRST IP, a two-day multi-artist music festival Bollywood Music Project, TM Talent Management, hosted its first educative and interactive music conference titled ‘All About Music’ on September 18 & 19, 2017 at Taj Lands’ End, Mumbai. The initiative was aimed towards creating, building and sustaining the opportunities between the various verticals and markets of the music industry and played host to over 600 delegates and 70 speakers. In this exclusive feature at ExM, we bring to you some of the most important highlights from the key panels at the convention. ALL ABOUT CONTENT One of the biggest highlights of Day 1 of All About Music was the introductory panel discussion titled, ‘All About Content’. The exchange saw industry veterans like Mukesh Bhatt, Chairman, Vishesh Films; Shekhar Rajivani, Singer & Music Producer; Ajay Nair, COO, OML; Vishal Bharadwaj, Music Producer and Director; and Sabbas Joseph, Founder, and Director, Wizcraft International discussing the various facets of music content in India.
Rajat Kakkar said, “Music distribution is all about experiential marketing today.” While Paramdeep and Brindley agreed in unison that while the talent is out there on multiple platforms it needs to be promoted and marketed effectively. ALL ABOUT INDEPENDENT MUSIC An interesting discussion on the independent music scene in India was also highly appreciated by the audiences on the first day of the convention. Speaking of the same Soumini Paul, VP, Artist Aloud said, “Inde is basically all genres of music apart from that of films and it’s a genre and not a scene. The Independent music is all about talent and selfexpression.”
ALL ABOUT MUSIC THE GLOBAL EXCHANGE PLATFORM INDIAN MUSIC INDUSTRY DESPERATELY NEEDED
Speaking on the topic, Bhatt stated, “A few years ago people who had the talent had to struggle extensively to make their mark. However, today there are enough platforms out there for talented content to get noticed and picked up. If you can’t get picked up, then it means you are not talented enough.” Ajay Nair, however, felt the contrary was true as he remarked, “Digital is not a solution but one of the mediums for people to showcase their content today. In fact, it is more difficult today for people to get noticed as there is so much content out there already. And when that happens it is only the most sensational one that gets covered, which is what we are seeing right now.” ALL ABOUT MARKETING & DISTRIBUTION Another major highlight of the convention on this day was an extensive discussion on the Marketing and Distribution channels of music in India. On the stage was Paul Brindley, CEO, Musically; joined by Tracy Maddux, CEO, CD Baby; Paramdeep Singh, Co-founder, Saavn; and Rajat Kakkar, MD, Sony DADC India. Commenting on the subject, Maddux stated, “There is a lot of content out there today but it needs to be marketed
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as the content doesn’t promote itself. A lot of content out there won’t be played because the creator did not promote it.”
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
Singer Shubha Mudgal elucidated, “Good music needs to be distributed everywhere and when we speak to Independent music we must not forget about those independent artists who are not a part of any band but have learned music for years and have been pushed into the corner. For such artists, self-publishing is very important part of independent music in India.”
The panel was moderated by Brian Tellis, Chairman, Fountainhead MKTG and also saw Vijay Basrur, Founder, OK Listen and Subir Mallik, Founder, Parikrama, as panelists. ALL ABOUT BRANDS IN MUSIC Another major highlight on Day 2 of the convention was a panel discussion on the subject of ‘All About Brands in Music.’ On the stage were Gurpreet Singh, Co-Founder, One Digital Entertainment; Kiran Druz, Head of Brand Partnerships, Sony Music; Sahith Sethuraman, Brand Manager, Bacardi Trademark India & South Asia; and Vinit Karnik, Business Head, Entertainment, Sports & LIVE Events, Group M. The panel was moderated by Harshad Chavan, MD, Toast Events. Talking about the brand philosophy of Bacardi behind investment in music, Sahith shared, “We invested in music as it is the only form of entertainment where there are no barriers and receives undivided love from the audiences. For us at Bacardi, we understand that passion cannot be converted into numbers.”
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All About Content
Keynote Panel Content Outlook 2020
All About Music Management
All About Live Music
Vinit Karnik remarked, “A lot of elements in the music industry need to come together to lure brands today as brands have been the biggest consumers of original music. Today, merely stating numbers of attendees at a music concert will not fascinate clients, they need to send value addition to their brands. Hence, if an organizer shares with the clients the value their event will offer to the brand and the profiles of their attendees and how it will benefit the latter, that will go a long way.” ALL ABOUT LIVE MUSIC The fate of the LIVE Music industry in the country was also decoded at the convention as Nitin Arora, MD, Katalyst Entertainment; Saugato Bhowmik, Business Head, INS & Consumer Products, Viacom 18; Shreyas Srinivasan, Founder, Insider.in; V.G Jairam, Co-Founder, Oranjuice Entertainment; Vijay Arora, Director, Touchwood Group; and Roshan Abbas, MD, Geometry Global Encompass Network (Moderator) came on the stage. Kicking off the discussion, Nitin Arora stated, “The LIVE Music space in India is approximately around INR 7200 Cr. today, out of which around 70% consists of music in private and social events.” Vijay Arora added, “The numbers stand true owing to the fact that social is the biggest market for LIVE music as that segment is growing at the rate 15-20 percent every year. In India, weddings are not just an event, they are in fact, opportunities for people to showcase their wealth.”
Highlighting the problems in the ticketed events in India, Saugato shared, “The lack of competent infrastructure matched with the fact that people don’t want to pay for tickets and rely on ‘Jugaad’ instead is one of the many reasons why ticketed events in India are struggling.” He further added, “We feel that India today is buzzing with music festivals but the reality is that very little is happening. I can count only 9 tours and festivals in memory right now and this is in a country where there is over 700 million youth. Permission of clearances is still a hassle we deal with.” Sharing his opinion Jairam quoted, “Transparency is one of the biggest problems in the industry today as people just don’t want to share the ticket numbers. GST has helped to bring down the tax burden on organizers, but unless we are transparent we are just one incident away from this honeymoon period being over for all of us.” Other important panel discussions at the event included sessions on Copyright & Legal, Revenue Management and Music Management and workshops on Youtube for Music, Copyright, Mixing and Mastering, Music Production and Songwriting by Industry veterans such as Ehsaan Noorani, Loy Mendonsa, Priyanka Khemani, Shadab Rayeen, one on one such sessions with Arijit Singh and Sunidhi Chauhan and others.
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Add That Unique Edge to Your Next MICE Programme in Europe! EXM MAGAZINE’S ROUND-UP of some of the most memorable experiences you can integrate into an Incentive or Business Event, across some of the most popular destinations in Europe. SPECIAL MUSEUMS IN ZAGREB WITH NOTEWORTHY MICE FACILITIES! Museum of Arts and Crafts which was founded in 1880, as one of the first institutions of its kind in Europe. Museum and its open terraces are an ideal place for organizing symposia, seminars, concerts, charity and promotional events. The Mimara Museum was opened in 1987 and is situated inside a neorenaissance building which was built in 1895. Since 1987 (until then it was a secondary school) an art collection donated to Croatia by Wiltrud and Ante Topic Mimara has been placed here. The Mimara Museum is located in one of Zagreb’s most beautiful squares in the city centre.
ZLATA MUFTIC
DIRECTOR ZAGREB TOURISM BOARD AND CONVENTION BUREAU
Zlata Muftic, Director, Zagreb Tourism Board and Convention Bureau: “Zagreb is the youngest EU metropolis not yet been fully discovered by Indian clients. It is a mixture of central Europe and Mediterranean lifestyle with compact city centre full of cafes and restaurants, very safe and friendly to its visitors. Selection of modern and historical venues with beautiful and unique surrounding area make Zagreb a perfect choice for conferences, incentives and all kind of corporate events.” PLAN A MICE PROGRAMME AROUND THE ICONIC YACHT SHOW IN MONACO For 27 years now, the world super yachting community would be once again, gathering for the most iconic Yacht Show in Monaco.
RAJEEV NANGIA
INDIA DIRECTOR MONACO GOVERNMENT TOURIST BUREAU
For 4 days, your group can participate in unique experiences aboard sumptuous yachts. Enjoy the blend of delicious gastronomy and pleasures of the unique scenic dining, which indeed is beyond one’s imagination. This time of the year in Monte-Carlo, is a perfect opportunity for a luxury & food aficionado, to see more of Monaco and discover the best of many connoisseur bars and restaurants, in the French Riviera. Rajeev Nangia, India Director, Monaco Government Tourist Bureau: “Monaco offers a bouquet of quality customization options, packed with elegance and excitement, for boardroom meetings to big incentives & conferences. Destination Monaco is best suited for MICE activities as it offers world-class meeting facilities including, the famed Grimaldi Forum conference and congress centre. While the Principality is home to numerous indulgences that tempt every leisure traveller, at the same time, this 2nd smallest country in the world, is high on conserving resources and practising sustainable tourism, which, without doubt, acts as an asset in offering the impeccable quality of stay in Monaco.” A BUSINESS PILGRIMAGE IN HUNGARY: KRISHNA VALLEY
SUSHIL SHAMLAL WADHWA FOUNDER & CMD PLATINUM WORLD GROUP
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Krishna Valley is the largest eco-village in the middle of Europe featuring multidimensional aspects of sustainability regarding environmental, economic and social areas. In cooperation with Common Shared Values, a corporate training, personal growth and leadership development firm, Krishna Valley offers a one-of-a-kind
OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
Zagreb Mimara Museum
Monaco
Krishna Valley
Malta
experience for corporates, organisations and leaders from around the world through unique workshops, training and mentoring, to develop value-based thinking in every individual. Sushil Shamlal Wadhwa, Founder & CMD, Platinum World Group: “Corporates are continuously evolving their MICE programmes to include meaningful engagements as part of aspirational aspects of an international destination. In such a scenario, Krishna Valley makes for a great add-on to a programme being hosted in Budapest or Vienna for instance. Corporate learning in a relatable environment for Indians, what more can you ask for!” MULTI-FACETED MALTA: THE HEART OF THE MEDITERRANEAN
VINOD JANARDHAN DIRECTOR TEAM RUSTIC
JUSPREET WALIA DIRECTOR GS ENTERTAINMENT
Malta has multi-dimensional offerings and is quite unique, it has the potential to offer the wow factor and can turn a 3-night visit into something quite spectacular. This island does not only offer the perfect setting in terms of venues and hotels but compliments this with a value for money product. Venues in Malta are unique, majestic and historical. The island boasts 300 days of sun and excellent temperatures all the year round, particularly during the shoulder months. Vinod Janardhan, Director, Team Rustic: “The glamorous Malta and its sister islands of Gozo and Comino are deliciously different. Geographical newness is in part to thank. The island’s popular serene beaches, blue waters and Photoshop skies are arguably the big draws, offering stunning views, eclectic cuisine even Indian included, lovely galleries, thriving nightlife and excellent wines, not to forget a lot of Hollywood glamour too. This is a must list for the next MICE event for it has everything new and better than the top 20 MICE destinations. Malta definitely offers a value for money proposition to Indian corporate event.” Juspreet Walia, Director, GS Entertainment: “Malta as a destination offers a unique experience regardless of what type of event one is planning, from mega-events, weddings, MICE to film production. It has the right mix of hotels, locations, venues, restaurants, nightlife and manpower. However, what sets the country apart from any other destination in the region is the warm and friendly attitude of the people.”
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NDIA’S BIGGEST ANNUAL CONFERENCE on design and innovation–Kyoorius Designyatra 2017 successfully concluded at Grand Hyatt, Goa on October 13-14, 2017. The theme of the 12th edition was–‘Optimism’, which focused on how even though the world around us has changed there is hope for a brighter tomorrow. The event saw a mix of delegates from various sectors in advertising, marketing, and the design industry. The attendees included a unique mix of students, young professionals, marketing heads, brand managers and design heads.
THE COMPLETE LOW-DOWN ON THE 12TH KYOORIUS DESIGNYATRA AND AWARDS
Day 1 kick-started by Graham Fink, Chief Creative Officer, Ogilvy who enthralled the audience on how art and technology were seamlessly used for his ‘Drawing with My Eyes’ project. He was followed by Prasanna Sankhe, Founder & Creative Head, Hyphen India–the well-known inventor/designer of the internationally acclaimed ‘Ish’ (Indian Stretchable Time) watch. He spoke about his journey from advertising to starting his own Brand solutions design company. Post lunch was a fascinating session by Andy Chen and Waqas Jawaid, Partners at Isometric Studio on graphic designing breaking stereotypes and going beyond just consumerism. Christopher Doyle, Creative Director, Christopher Doyle & Co. Australia was up next and spoke about his experiences working with a variety of clients while logo designing. Among other speakers were Cheryl Heller, Founding Chair of MFA Design for Social Innovation at SVA and Madhav Raman, Partner, Anagram Architects, who shared his experiences about designing buildings in Greater Noida, and a wine and coffee bar called ‘Perch’. The first day concluded with interesting masterclasses by Adobe–one about ‘Adobe illustrator’ and the other workshop was about creating responsive websites without writing codes. The second day commenced with Hlynur V. Atlason, Founder and Creative Director of ATLASON Studio. He was followed by Stephen Burks, Principal of his studio - Stephen Burks Man Made and an extremely interesting session with
Kyoorius along with its partners constantly strives to bring the best minds of our generation to come and share their visions and insights with the attendees. Our focus for the 12th edition of Kyoorius Designyatra has been on ‘Optimism’ and how it is not only fueling imagination but also defying boundaries and overcoming stereotypes. I’m sure our delegates left with a lot of inspiration and mental stimulation. RAJESH KEJRIWAL FOUNDER CEO OF KYOORIUS
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Speakers of Designyatra 2017
Backdrop-Kyoorius Design Awards 2017
Noriaki Onoe, Creative Director, Dentsu Inc. in Japan who enthralled the audience with his presentation and talk on some his most innovative campaigns. Post lunch Thomas Widdershoven, Director, and Designer of Thonik shared insights on various concepts and his project–Yoni. This was followed by a panel ‘Type Design Now’ which discussed Indic Type. The panelists included Ishan Khosla, Kimya Gandhi, Noopur Datye and Sol Matas. Jon Noorlander, Executive Creative Director of Method Studios led the day post a short tea break taking the audience through his body of work using the Adobe Remix software and his client experiences. The second day ended with a humorous session by Jackson Tan, Creative Director and Co-Founder of BLACK and PHUNK who was inspired by the Batman logo. His recount of his entry in the design industry had the audience in splits. Day 2 of Kyoorius Designyatra ended on an exciting note leaving the delegates looking forward to the final day and the Kyoorius Design Awards 2017. With 25 Blue Elephants this year, the Kyoorius Design Awards honored and celebrated the most outstanding and innovative work in design and visual communication. Apart from these, Kyoorius also awarded some of the upcoming creative stars with the Kyoorius Young Blood Awards that showcased and encouraged young professionals to ideate and innovate in the creative fields. With awards in a wide-ranging list of categories, OPEN Strategy & Design won the maximum Blue Elephants this year. Kyoorius received over 400 entries for Kyoorius Design
Winners of Kyoorius Design Awards 2017
Awards out of which 44 were the In-Book winners. There were no Black Elephants awarded this year. The Kyoorius Design Awards aim to honor good design, designers and design oriented companies in India. The Kyoorius Young Blood Awards received over 300 entries with 4 Red Elephants being awarded and 20 In-Book winners this year. Apart from the cash prize, these winners also got an opportunity to have their work published in the Kyoorius Awards Annual. The awards were a glitzy finale for Kyoorius Designyatra 2017 that ignited a lot of interesting conversations and original ideas among the delegates. The third and final day of Kyoorius Designyatra saw a great line-up of speakers including Morag Myerscough–Founder and Designer, Studio Myerscough, Lizzie Mary Cullen–Pen and ink Illustrator and Writer, Lizzie Mary Cullen, Lord Christopher Laverty–Author, Clothes on Film, Leeroy New–Artist and Designer, Lab New and Saskia Neuman–Global Art Manager, Absolut. The 12th edition of Kyoorius Designyatra ended with Samuel Ball–ECD at Large; and Founder, Lean Mean Fighting Machine taking the delegates through a lively discussion on thinking without restrictions and inhibitions to be an optimist. Designyatra 2017 was presented by Zee TV, a forerunner in advocating and promoting creativity across communications in the country. The creative partner was Adobe, experience partner Absolute and outdoor partner Laqshya Media Group.
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BRIEFS
INDUSTRY WATCH
Showtime Wins Design & Management Mandate of India Pavilion at The UN Climate Change Conference ‘17 Showtime Group has recently announced that they have won the bid for the third year running to design the India Pavilion at COP23 that will focus on work being done around Solar Expansion and The International Solar Alliance, and other initiatives aimed at Mitigation and Adaptation effects, very fittingly giving rise to this year’s theme being “Sustainable Climate Action”. “I believe our consistent winning of this prestigious bid over the last 3 years in a row reflects Showtime’s deep and unique understanding of the subject of Climate Change and its ability to convert that understanding into meaningful content through use of innovative and immersive technologies and installations”, said Tarun Malhotra, Associate Event Director, Showtime Group.
Tarun Malhotra
Associate Event Director Showtime Group
GPJ India on New Business Winning Spree! The India operations of George P Johnson, world’s top events, and experiential marketing agency, has been on a new business winning spree in 2017. In its 15th year of operation in India, George P Johnson (GPJ) has added several new clients to its portfolio including, SAP, ServiceNow, Magento, Sprinklr, SwissRe, Trend Micro, MIPI Alliance and NetApp. Rasheed Sait, Managing Director, GPJ India commented, “Last couple of years, in fact, have been really good for us from a new business perspective. In 2016, we grew our revenue from new wins by over 50% and this year again we have some really exciting and significant new business wins.” Rasheed Sait
Managing Director GPJ India
Impact Communications Bags Exclusive Advertising & Media Rights for Sonepur Mela Rural Agency Impact Communications has bagged exclusive advertising & media rights for the Sonepur Mela 2017. For those who don’t know Sonepur Mela is the largest cattle fair of Asia attracts over 5 million rural visitors that begins on November 2. “We are extremely excited about the win and our endeavor is to take the largest rural congregation platform to the next level” commented Sanjay Kaul, Founder & CEO Impact Communications. Sanjay Kaul
Founder & CEO Impact Communications
Neeraj (Bunty) Bahl Comes on Board as CEO of Talent Management Firm ITW Blitz Neeraj Bahl has been appointed as Chief Executive Officer of ITW Blitz, the talent management arm of ITW Playworx Media and Entertainment Pvt. Ltd. ITW Playworx is the Entertainment, Media & Communication arm of ITW Consulting Pvt. Ltd. Neeraj Bahl, who also goes by Bunty, brings in over 20 years of experience in the field of Celebrity Management and Film & Digital Content Creation.
Neeraj Bahl
Commenting on it Neeraj Bahl, Chief Executive Officer, ITW Blitz said, “The film and music industry is going through an explosive growth phase which we want to capitalize on. I am excited to take up this role and look forward to work with the team as I embark on this delightful journey.”
Chief Executive Officer ITW Blitz
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017 MARKS THE YEAR OF CELEBRATION for the Indian events industry as India’s apex body for the experiential space, The Event & Entertainment Management Association (EEMA) completed 10 remarkable years of working together as an association. To commemorate this milestone, EEMA organized the 10th edition of their annual knowledge exchange summitEEMAGINE 2017. The convention took place along with EEMA’s awards property EEMAX Awards from September 7th-10th, 2017 at Hotel Pullman, Aerocity New Delhi. Also, part of the extravaganza were the 10-year celebrations of EEMA, Eduposium- a first of its kind initiative aimed at creating awareness to make event management a mainstream career option, and EEMA Spotlight Awards that facilitated the service providers of the event community. The overall theme of the conclave was “A Decade of Transformation.’’
Government of India in the presence of Director, Postal Services, Abhishek Singh. EEMAGINE DAY ONE EEMAgine 2017 Day 1, on September 9, kickstarted bright and early with the WeCare Power Walk at 7 a.m. Over 40 Men and Women, in support of EEMA’s initiative on Women Empowerment and Equality, started off from outside Pullman Hotel New Delhi Aerocity, walking in solidarity and with enthusiasm showcasing support to WeCare. Talking about the We care power walk initiative, Poonam Lal, VP Gender Equality, EEMA, expressed, “For an industry that works round the clock, 24*7*365 this initiative works to create a safe workplace for women, who make up 50% of this industry’s workforce. The walk was symbolic and a reiteration of our commitment towards this initiative.”
INDIAN EVENT INDUSTRY’S INCREDIBLE ‘DECADE OF TRANSFORMATION’ CELEBRATED AT EEMAGINE 2017 EEMA SPOTLIGHT AWARDS The Day 1 of EEMAGINE 2017 kickstarted on a celebratory note with the EEMAX Spotlight awards. Anchors, artists, sound and lighting, technical providers, photographers, live performers, food partners and production houses were honored at the ceremony for their excellence and service to the industry. Hosted at Veda, Brijwasan the ceremony saw the top industry leaders coming together to honor the top performers. Enthralling the audience were Usha Uthup and Monali Thakur with their power-packed performances. While talking about the occasion, Sabbas Joseph, President EEMA and Director, Wizcraft International commented, “It gives us immense joy to felicitate our associates and partners who work tirelessly to put all our events together. Each service matters to the industry and it is because of them that we are able to create magic on stage.” Vijay Arora. Director, Touchwood Group and Member, North Regional Committee added, “Three years ago we dreamt of bringing partners on one platform that was the idea behind the birth Spotlight Awards. Last year we went ahead with felicitation and this year we added more structure by inviting nominations. With 250 nominations in close to 30 categories and over 1200 people in attendance, the response this year has been truly overwhelming. Jaipur was the biggest winners of the awards and we are thankful for their participation.” The event also saw the unveiling of the EEMA 1st day special cover and stamp issued by the Department of Post,
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The inaugural ceremony of the main convention began with an enchanting 10-piece flute symphony of the National Anthem by Nakshatra giving a streak of patriotism to the day. Raising the exotic quotient of the day was the “Let’s do the Haka” performance reinforcing the spirit of togetherness. The convention was hosted by Gitikka Ganju Dhar and commenced with the customary president’s address, in which Sabbas Joseph, President, EEMA, outlined key achievement of the association in the year gone by. The next session was an informal chat between Rajeev Jain, VP and Treasurer, EEMA with the three Presidents of EEMA, Michael Menezes, Brian Tellis and Sabbas Joseph. This session took delegates down memory lane to the beginnings of EEMA as an association, and the important milestones were also spoken about, through each President’s account of their tenure, summing up the 10 years of EEMA. The session of Business Transformation, by Vikram Sakhuja, CEO, Madison Media, moderated by Atul Nath, attempted to put a Value to what Experiential industry does as a business. Key highlights from Sakhuja’s presentation included getting into the communication challenge of a brand such that Experiential is an indispensable part of the marketing mix. The next session at the convention was spearheaded by Rahul Narain, Founder, Team Indus who shared how his company was aiming towards flying the first privately funded spacecraft to the moon in March 2018. Rahul also elaborated that the use mixed reality is where the world is
INDUSTRY WATCH
Unveiling of the EEMA special cover by Director, Postal Services
Monali Thakur performing
heading to and through its application people will get a chance to stand next to a rover on the moon and even drive a rover on the moon with a simple mobile application. The subsequent session saw Joy Bhattacharya, Project Director, FIFA, U-17 World Cup in a conversation with Vivek Singh, Director, Procam International talking about ‘Transforming Indian Sports.’ In his session, Bhattacharya highlighted that the upcoming FIFA U-17 World Cup slated to be held in India soon will be the tipping point for the football revolution in India. Post lunch, the conference moved into multiple tracks including Track 1 that saw ESA Sessions at EEMAGINE 2017 curated by EVENTFAQS featuring 7 impactful case studies, displaying the various facets of technology at events. Track 2 of the convention showcasing the Art of Design included a session with top wedding designers Sumanth Jaikrishan and Puneet Jasuja, moderated by Vijay Arora. The session showcased each designers’ unique style and achievements in working with bespoke clients creating unique decor at their social events. Another insightful panel discussion in Track 4 of the convention involved Roshan Abbas, Director, Geometry Global Encompass Network; Harshad Chavan, MD, Toast Events; Brian Tellis, Chairman, Fountainhead MKTG; Vijay Nair, Founder, OML; and Sachin Mutreja, Director, Scapes India talking on the subject of, ‘Building Valuation and Right Time to Exit Your Business’.
Hakka Dancers
The day concluded with a grand celebration of EEMA completing 10 years, through a networking dinner in the Pullman Hotel Ballroom. The evening also featured an exclusive conversation with AR Rahman, where Roshan Abbas spoke to the two-time Oscar-winning artist about his journey. Rahman also played a tune of one of his popular songs on the piano, while EEMA delegates all swooned to the tune like tries Rahman fans! Talking about the conversation with Rahman, Roshan Abbas expressed, “AR Rehman has always been an inspiration. It was a pleasure to play host to him and get him to share his incredible journey with EEMA member.” Babul Supriyo, Minister of State for Heavy Industries was also a guest for the evening. And both Rahman and Babul Supriyo launched the special coffee table book commemorating EEMA’s 10 years, along with EEMA NEC and NAC, on stage. The evening continued into celebrations, festivities and networking over a performance by MIXTAPE, featuring, Irfan, Divya Kumar, Shruti Pathak and Asleen Kaur. EEMAGINE DAY TWO Day 2 of EEMAgine continued in the ballroom of host venue the Pullman Hotel New Delhi Aerocity. Kick-starting with a session on Transformation through Culture, a conversation between Laura Mackenzie-Stuart, Director CreativeScotland and Vijay Nair. The session highlighted insights on Edinburgh being a Festival City for the past 70 years!
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AR Rahman and Roshan Abbas
The next session on Customer Transformation by Rishi Jaitly, the CEO, Times Bridge, highlighted the fast pace at which customers are evolving and their media usage and consumption patterns. A session meant to prepare delegates on how to create Experiential campaigns that are targeted to these ‘new, transforming customers’. The session of Transforming Public Opinion, featured Roma Balwani, President Group Communications, CSR and Sustainability, Vedanta Group; Sonia Huria, Sr. VP and Head - Communications and CSR, Viacom 18; who both demonstrated through case studies of their own companies how intelligent campaigns and socially responsible messaging could transform customer and public opinion. The session on Life Transformation, indeed the most inspiring session of the conference, featured Mark Inglis, a double amputee, Everest climber and Motivational Guru. The special edition of the EEMA 10 years coffee table book, signed by AR Rahman, Babul Supriyo and all 3 EEMA presidents (past and present) was then auctioned amongst delegates. The highest bid was an astounding INR 10 Lakhs, put in by Bhavnesh Sawhney of Wedniksha (a group company of Wizcraft), who then received the special edition, first print of the coffee table book. Sessions post lunch were titled Manthan and followed an informal, conversational format, where agency members grouped under the wedding industry and the Experiential marketing industry. Each group discussed and prioritized top challenges in their current work environment and 84
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EEMA Members with AR Rahman and Babul Surpiyo launching the Coffee Table book
brainstormed practical solutions they could take up, as EEMA to help in such scenarios. While the formal proceeding of the EEMAgine convention concluded here, delegates and guests regrouped at the Kingdom of Dreams for the EEMAX Global Awards Ceremony. EEMAX GLOBAL AWARDS The EEMAX Global Awards featured the hilarious improv comedy duo, Danish Sait, and Sumukhi Suresh, who kept audiences in splits with their cheeky insights and tongue in cheek humor about prominent members and situations in EEMA. The ceremony also had EEMA Original Limericks, featuring popular Radio personalities from across the country in their quintessential styles reciting short rhymes about the business of Experiential marketing and weddings. These videos were played between award segments and featured the likes of, Rishi K, Malishka, Roshan Abbas and others. The award ceremony, hosted through Voice Overs by Brian Tellis, was also dedicated to the Women of the Experiential Industry, with all award presenter sets featuring only women from the industry. Communique Marketing Solutions lead the metal charts at EEMAX Global with 11 Metals followed by E-Factor Entertainment and Wizcraft with 10 Metals each.
INDUSTRY BRANDWATCH MARKETING / EEMA / IN UPDATES FOCUS
EEMA Goes for a Gender-Balanced NEC; Women Take Leadership Following EEMAgine 2017, Event and Entertainment Management Association (EEMA) announced the list of names who will make up the new National Executive Committee. Sabbas Joseph will continue as President of the NEC to ensure a smooth transition in the leadership. Members include Mandeep Singh as Executive Vice President; Anjali Pasricha as General Secretary; Ankur Kalra as Treasurer; Vijay Nair as Senior Vice President; Meenu Varma as VP – North; Oum Pradutt, VP – South; Tabassum Modi, VP – West; Vijay Bokadia, VP – East; Poonam Lal, VP – Gender Equality, Brand & Communication; Avik Prabhu, VP – Youth Empowerment; Sushma Gaikwad, VP – Education and Talent Development; Sid Ganeriwalla, VP – Health and Safety; Harjinder Singh, VP – Regional Association engagement; Rakhi Kankaria, VP – FICCI/ CII Engagement; Vijay Arora, VP – Ecosystem Engagement; and Gautam Jain, Mentor, East. Sabbas Joseph who is seriously driving the message of women equality and empowerment has ensured a gender-balanced NEC. This comes in the guise of an opportunity to add new blood and leadership to the NEC of EEMA.
While forming the new National Leadership Team, we’ve looked at new faces, new energies and new leaders from across the organization as much as possible. We’ve broad-based ourselves to bring in fresh leaders knowing fully well that the old guard will support the new team as their own. SABBAS JOSEPH PRESIDENT – EEMA
EEMA Gets Its Own Office in the Heart of New Delhi The Event and Entertainment Management Association (EEMA), India’s apex body for the events and experiential ecosystem recently inaugurated its new office space at E-330, Ground Floor, Greater Kailash II, New Delhi. It is reported that the full office features over 2,000 sq. ft. of space with 2 parking spots. The office incorporates a Thinking Room, Conference Room, Seating and Workstations for 12 people, a specific room for the EEMA NEC and NAC, in addition to common areas. It is to be noted that a specific committee of 5 EEMA NEC members was appointed to approve all steps related to the putting together of funds and finally selecting and approving the purchase of the EEMA office. The committee comprised President Sabbas Joseph, National Advisory Council member Michael Menezes, General Secretary Mandeep Singh and senior member Vijay Arora. The committee reviewed close to 30 properties before signing off on this property. Talking about it, Sabbas Joseph- President, EEMA remarked, “An office for EEMA as an association, brings a very valuable sense of ‘formality’ to the body. We have a sense of belonging now, where we can work in unison. The administration functions will be better coordinated when working in a dedicated environment. And now this gives us scope to bring on more working leadership, like a CEO to execute the vision of the NEC.”
It has been our vision for EEMA to have an asset in a real estate property for several years. I am proud that we have achieved such an invaluable asset for EEMA as an association. It is very rare for an association to create an asset in real estate, and I’m proud we have jointly managed this. I’m grateful to Sabbas to help see this vision through during his presidency. RAJEEV JAIN FORMER TREASURER & VP, EEMA
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Antony Page, General Manager, Ritz Carlton, Bangalore
‘We draw from our unique location & create themed meetings inspired by local traditions and customs’ - ANTONY PAGE, GENERAL MANAGER, RITZ-CARLTON, BANGALORE From rooftop summits to poolside meetings, Ritz Carlton’s flexible & nontraditional approach to meetings enrich the senses and ensures attendees go home with a story to tell.
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By MADIHA KHAN
N AN EXCLUSIVE INTERVIEW for ExM, Antony Page, General Manager, Ritz Carlton Bangalore, discusses his new assignment with the hotel. Page also explains how Ritz Carlton as a brand hosts bespoke business events and meetings and how the brand is synonymous to luxury & customized services. Excerpts below: What is Ritz Carlton’s stand on hosting events? What are some of the iconic events hosted worldwide by the brand? Meetings and events at The Ritz-Carlton take on new life by stirring the senses. Beautiful décor, invigorating scents, extraordinary catering, all come together to create an unforgettable experience and a meeting that means something. A team of dedicated ladies and gentlemen at Ritz-Carlton across our world class hotels ensure a flawless execution to the highly-personalized events we host. From rooftop summits to poolside meetings, our flexible and nontraditional approach to meetings enrich the senses and ensures attendees go home with a story to tell.
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Our hotels and resorts offer indoor and outdoor venues in beautiful locations around the world, menus to delight the most discerning palates and experts who understand that planning is simply the first step to bringing your vision to life. In a new program launched in 2016, “A Meeting of the Senses,” the relaxed and refined environments of participating hotels and resorts around the globe set the scene for the skilled ladies and gentlemen of The RitzCarlton to create innovative meetings that awaken the mind, stir creativity, and intensify focus. At the heart of this new initiative is a group of trusted advisors, who draw upon the latest trends to craft experiences that positively impact everyone from the meeting planners to participants. For food and beverage design, The Ritz-Carlton thinks outside the box with examples of customized dishes, breakout meals, and local activities. Kapalua serves garden-
INDUSTRY WATCH / MARKET PULSE
What are the unique efforts in the Indian market you are looking forward to in this new assignment with Ritz Carlton Bangalore? Taking the tradition of the Ritz-Carlton’s personalised touches within a refined environment with our ladies and gentlemen at the forefront, we continue to deliver top class services. Bangalore is a unique destination - having revolutionized itself as the IT Capital, it is a fast growing destination with a steady influx of foreign visitors. Being the first and only Ritz-Carlton in the country, it gives us a unique place and position to showcase our product as well as the renowned Ritz-Carlton touch. to-glass specialty cocktails, featuring herbs grown on-site and brings in food trucks and the local Farmers’ Market to the hotel. They also create menus that are interactive and specific to Maui, with a meeting break “Shop”. For a client program focused on racing and innovation, Grand Cayman served miniature versions of “high octane fuel,” a creative presentation of chilled espresso shots. The RitzCarlton, New Orleans has an “Oyster Butler” and “Crawfish Concierge” that teach attendees how to properly shuck oysters and peel the local delicacy. At The Ritz-Carlton, Rancho Mirage, hands-on cooking classes and wine tastings as team-building sessions utilize all senses to fully engage guests.
As General Manager of the Ritz Carlton Bangalore, please comment on your team’s efforts to work in a cohesive manner with event planners, and what the hotel’s efforts are to ensure every event in the hotel runs seamlessly? We have a mix of business travelers as well as affluent guests seeking a memorable time that need special attention to detail, themed meetings where participants are seeking to immerse themselves in the local traditions and a host of other requirements that the events team caters to. Our team firstly, tries to gauge the requirement and then, presents a customized approach in servicing events requirements. Our trained teams handle no two events as the same because every guest requirement is different.
How is the Ritz Carlton Bangalore poised for attracting meetings, incentives, conferences and exhibitions (MICE)? At The Ritz-Carlton, Bangalore we draw from our unique location and create themed meetings inspired by local traditions and customs. For instance the themed coffee break may have a range of local coffee beans freshly ground by a service personnel in traditional attire with tasting notes at hand and coffee prepared to perfection in true South Indian filter coffee style.
Every celebration is treated as the hotel’s own function and each detail is looked into with utmost care and thought. The Events team works closely with Event Planners ensuring a seamless orchestration of each event and the Rewards program helps in further strengthening the bond.
In all our events, the pivot of course is reflective of personalized luxury. OCTOBER–DECEMBER 2017 EXPERIENTIAL MARKETING
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INDUSTRY WATCH / MARKET PULSE
INCA 2017 Celebrates Nightlife with Mayors and Czars from across the Globe
T
HE 2ND EDITION OF the India Nightlife Convention and Awards (INCA) held on September 30 & October 1, 2017 at Four Seasons Hotel, Mumbai presented by Budweiser, a property of Kickstart Entertainment and an initiative by NRAI (National Restaurant Association of India) celebrated the best that Indian bars and nightlife have to offer. The two-day business convention included workshops and panel discussions with some of the industry’s most influential entrepreneurs and experts. Speakers of the convention included Mirik Milan (Night Mayor of Amsterdam), Amy Lamé (Night Czar of London) and Lutz Leichsenring (Club Commission of Berlin), Jorge Saza (Night Ambassador Madrid) and Frédéric Hocquard (Deputy Mayor – Night Time Policies- Paris), amongst many others. Commenting on the property, Aman Anand, Kickstart Entertainment said, “The convention brings all the bars/ restaurants across the country and celebrates the nightlife culture of the world by bringing together the Nightlife mayors and czars of Amsterdam, Paris, London and other cities together under one roof. Discussions are not only restricted to safety aspect but also the responsibility associated with nightlife industry and events.”
Moderator – Faye D’Souza (Executive Editor Mirror Now Times Network) Amy Lamé, Night Czar, London: “A city progresses not only in the day but at night too. By creating nightlife, we not only provide a safe environment to the residents of the city but also provide ample job opportunities and make the city culturally rich.” Night Mayor of Amsterdam, Mirik Milan: “Trendsetters and associations, should come together and even rebel as a united front to the Government, to create a smooth nightlife in the hero city. Nightlife is directly proportionate to alcohol sales but it also very much about spotting and creating trends, connecting people and providing safety to the residents.” Deputy Mayor Night Time Policies, Paris, Frédéric Hocquard: “By various studies, it is proven that a city which sleeps early has higher crime rates rather than a city which is open 24x7. By nightlife, we are just not focusing on keeping bars and restaurants open, we need transportation, parks, ice-cream parlors, gyms – everything should stay open.”
INCA 2017 kickstarted with opening remarks by Riyaaz Amlani, President, NRAI who welcomed all the local and international guests and spoke about the initiative, INCA, and why such platforms are important going forward. “INCA provides an opportunity to look for various factors we could bring in from different cultures. INCA is a platform to discuss the key issues pertaining to the Indian nightlife business,” he said. Also present at the inaugural ceremony, Aditya Thackeray, Head, Yuva Sena, Shiv Sena said, “Last year I promised that we will be trying to make Mumbai – 24x7, and I’m happy to announce that promise is going to be fulfilled soon. The bill is passed and is in final stages of approval. Another ambition for Mumbai nightlife is to get rooftop outlets legalized. The proposal has been made to the BMC last week and the legal formalities are moving forward.” The convention was an exemplary platform saw leaders and professionals in the nightlife bar & entertainment space deliberating over the issues that concern them. In this exclusive feature at ExM, we look at some of the biggest highlights from INCA 2017.
DAY 1 A Fun and Safe Night out Panel – Amy Lamé (Night Czar, London), Riyaaz Amlani, Frédéric Hocquard (Deputy Mayor Night Time Policies, Paris), Shatbhi Basu (Director, Creative Consultants, STIR, Academy of Bartending), Kartikeya Sharma (Marketing Director, Ab-Inbev)
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After the success of the first edition, we were anxious for the reception of the second one. Considering this was bigger and grander, we are proud of how it turned out to be. We had most of the important stakeholders of the industry attend and participate in the convention. With a lot of new ideas discussed and perspectives shared, we are hoping the nightlife industry in India will definitely benefit from this and will grow bigger and better.. AMAN ANAND
DIRECTOR KICKSTART ENTERTAINMENT
INDUSTRY WATCH / MARKET PULSE
Creating Cultures Panel – Anshul Tibrewala (Digital Marketing Manager, Anheuser – Busch InBev), Hermit Sethi (Director, Submerge), Naveen Deshpande (Director, Mixtape), Vinay Khilnani (Deep in Dance/DID 360 founder), Nikhil Udupa (Founder – Partner, 4/4 Entertainment) Moderator – Varun Patra (Marketing Head, Homegrown) The panel discussion dealt with the culture of Nightlife for a city. People don’t often associate the words ‘nightlife’ with ‘culture’. Usually, a nightlife is termed as ‘Non-Sanskari’. At first glance, the two ideas don’t have anything in common. But when you take a moment to consider it, you’ll see that nightlife has a direct relationship to and a profound impact on all aspects of our wider culture. Nightlife has its own behavior, art, beliefs, and institutions that are distinctive. Our patterns of behavior express the changing times we live in as well as our social class. Nightlife is an abundant source of artistic activity that manifests itself in the music, drink, food, interior design, fashion and lifestyles of our community. Music shapes culture; there is a massive increase in festivals, promoters, DJs, Artists, and nightlife comprises of music which builds a network of people who grow and excel within a city.
Nightlife is an integral part of the cultural landscape of our country, and the NRAI is absolutely thrilled to support INCA in their endeavor to recognize and celebrate thought leadership in this space. Nightlife not only promotes tourism but it also plays a pivotal role in creating the cultural perception of a city or a country across the globe. It provides the push which is essential to any burgeoning city’s economy and livability index. Last but not least, going out is demographic agnostic and thereby highly inclusive, making it a bigger propeller for change. RIYAAZ AMLANI PRESIDENT, NRAI
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INDUSTRY WATCH / MARKET PULSE A.D Singh, added, “Everyone is rushing in their respective lives. To build the right vibe, the vision and USP has to be right in the head of the owner/promoter and then half the battle is won.” Rahul Khanna explained, “You have to make sure that you are giving your customers a memorable experience and they will come back.” David D’Souza: “I don’t believe in TripAdvisor, Lonely Planet or any other social media platform as who will decide the right and wrong parameters for judging a bar. What if a person walks into the bar and he is in a foul mood, then even the angels from heaven cannot make him happy.”
Annus Horribilis – Surviving the Worst Year in Hospitality Panel – Pradeep Shetty (Director – Maharaja Hotels & Infra Inc), Manish Goyal (Managing Director, Apex Restaurants Ltd), Manu Chzandra (Chef/Restaurateur), Rahul Singh (Founder & CEO, Beer Café) Moderator – Riyaz Amlani Setting context to the panel discussion it was said that last year (2016) saw the hard times for the restaurant industry with the Supreme court liquor embargo on highway, demonetization, GST, service charge change, portion control, and licensing issues. The panel discussed the best contributions of Pradeep Shetty (Director – Maharaja Hotels & Infra Inc), Manish Goyal (Managing Director, Apex Restaurants Ltd), Manu Chzandra (Chef/Restaurateur), Rahul Singh (Founder & CEO, Beer Café in improving and overcoming these challenging times. All the panelists received appreciation for their contribution towards highway liquor ban and continually following up legislative measures to let Supreme court reverse the decision. Building the Vibe in a Bar Panel – A.D. Singh (Managing Director, Olive Bar & Kitchen Pvt Ltd), David D’Souza (Owner, Tito’s), Nick Harrison (CoFounder, Slink & Bardot), Nevil Timbadia (Partner – Auriga Hospitality & Entertainment), Rahul Khanna (Co-Founder & Director – Azure Hospitality)
And with this day 1’s formal conference proceedings concluded in INCA 2017. In the evening, the Brotherhood of the nights recognized the top honors in the City award categories, Best F&B Director, Best Bar for Cocktails/Wines, Best Restro Bar, etc. Post the awards, the attendees had a gala time at the Sundowner party in The Great Room, Four Seasons, Mumbai.
DAY 2 On Day 2, October 1, 2017, at INCA 2017 kickstarted with opening remarks by the Deputy Mayor Night Time Policies, Paris, Frédéric Hocquard who said, – “In Paris, we have the Paris Nightlife Policy, which I believe should be a policy in each and every country. Nightlife is not a question of alcohol only, it is the answer to many challenges, like culture, town planning, safety, policies, law, and order.” Lutz Leichsenring, Club Commission, Berlin, spoke about the creative footprint of the Nightlife of a city, “Club culture is an inevitable asset to Berlin’s tourism, economy, culture and social authority. The Club Commission creates the necessary terms for a maintenance and development of the club culture of Berlin. Creative Footprint – it is an initiative that measures and indexes urban creative space.” Panels discussions highlighted the remainder of the conference day, with the first discussion being about Mumbai’s Creative Footprint Panelists - Lutz Leichsenring (Club commission, Berlin), Sameep Padora (Principal Architect, sP+a), Varun Patra (Marketing Head, Homegrown),
Moderator – Shobita Kadan (Director – Marketing & Strategy, Impresario)
Moderator – Ayaz Basrai (Co-Founder at The Busride Design Studio)
In today’s time, people look for the right vibe more than anything else — an atmosphere we love that complements our mood and creates the right kind of energy.
The panel discussed Mumbai’s Creative Footprint, which is an initiative that seeks to protect creative spaces and reserve artistic freedom through civic engagement. By measuring and indexing urban creative spaces, it makes for a matrix (comparison) of that city amongst the world’s global cities. Ideally, the information can be used as a means to help advocate for progressive regulations in that city. The index can also nurture a vibrant arts scene thus helping to save jobs as well as create a basis for overall social responsibility.
Today’s consumers are living in a golden age of entertainment, social connectivity, and technology. They’re expecting a smart, unique, and shareable experience when they walk into today’s restaurants, and the most memorable vibe often wins their affection, their loyalty, and their tweets. Nevil Timbadia said, “Managers and staff are the faces of your business. You need to keep your staff happy and also their influence on the music can create more employee satisfaction and improved customer service.”
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Mixing Magic: Beverage Trends in the Bar Business Panelists - Ayushi Agnihotri (Marketing Manager, Anheuser – Busch InBev), Omkar Kalaskar (Trade Ambassador, Bacardi India), Jackson Rajan (Brand Manager, William Grant & Sons India), Lam Chi Mun (Director, Diageo Bar Academy
INDUSTRY WATCH / MARKET PULSE Asia Pacific), Vineet Agarwal (Marketing Head India, Brown Forman) Moderator – Aneesh Bhasin (Founder & CEO Hipcask) A new trend is evolving in bartending and its practices, and there is a lot of opportunities to market such trends. The discussion dealt with how there is an increase in the demand of qualified bartenders, and how even a niche bartender at any club attracts the public to the bar. Mumbai is opening up to academies of bartending, where professional bartenders are required, and people are taking up the profession as a full-time career opportunity. The next three panel discussions dealt with enhancing the content and attraction of a bar/nightclub, with topics ranging from: Music Shaping Nightlife (What’s Brewing) Panelists - Khodu Irani (Founder, High Spirits), Nihaar Kuthiala (Experiential Marketing Manager, Anheuser – Busch InBev), Arjun Sagar Gupta (Director, Udo Hospitality), Anu Anna George (Artist Manager, Mixtape) Moderator – Vivek Dudani (Regional Programming Head – West, Social/Anti-Social) Building Legendary Bars Panelists - Faizan Khatri (Partner at Studio eight twentythree), Sumessh Menon (Architect, Sumessh Menon Asssociates), Hanif Kureshi (Artistic Director & Co-Founder – St+art India Foundation), Kapil Thirwan (Specialist Consultant – Audio, Acoustics, Studio Design, & Noise Mitigation), Saheba Singh (Director, This is it Designs Pvt. Ltd.), Yash Bhanage (Founder & COO, The Bombay Canteen) Moderator – Ayaz Basrai (Co-founder at the Busride Design Studio) Filling the Floor – Programming in India Panelists - Priyank Sukhija (Owner, Lazeezaffaire), DJ Aqeel, Aayushman Sinha (Partner, On Stage Talents), Vishal Shetty (Director, White River Entertainment), Arjun Shah (Founder & Director, Shark & Ink) Moderator – DJ Akhtar The conference concluded with an interesting discussion on: Setting the Manifesto for a Millennial Mumbai Panelists - Amy Lamé (Night Czar, London), Milind Deora (Former Union Minister of State and MP), Kaustubh Dhavse (Joint Secretary and Officer on Special Duty (OSD) to Hon. Chief Minister), Mirik Milan (Night Mayor, Amsterdam), Riyaaz Amlani (President, NRAI) Moderator – Vishal Dadlani (Music record Producer, composer)
Mirik Milan, elaborated, “Nightlife of any city impacts directly on tourism. The culture of Amsterdam – evolved and grew with a high-quality nightlife. What’s important is to create a common vision – when you speak about change management – together the government and independent restaurant bodies can do wonders. In Amsterdam, it’s a record of 17 million tourists coming every year because of our safe nightlife and 7 million of that are the count of residents of Amsterdam. The industry can contribute to finding solutions to the challenges faced by the government e.g. Volunteer groups to keep localities safe, light up streets, etc.” Drawing context to the topic of Mumbai, Vishal Dadlani said, “Ganesh Visarjan is a great street carnival that can be leveraged to generate tourism.” Kaustabh Dhavse added, “Mumbai has its own spirit, by keeping the bars open, it facilitates cultural activity as well – to which people of the city can co-relate and enjoy the city in a much better way.” NRAI announced that it is making a representation to the government and the Government is taking baby steps. “We have proposed to increase the night time on weekends for the next 6 months in non-resident areas. There will be a policy in order soon for Food Trucks in Mumbai too.” Milind Deora: “Political clashes have failed Mumbai. Culture is not just heritage or language, it is also related to what you eat and speak and a free flow of creative ideas. Minor interventions of Government can really change the city.” Amy Lamé: “Mumbai should have their Night Mayor, who will build bridges between the associations and government.” INCA 2017 concluded with the Brotherhood of the Night Awards presented to all the National Winners under 29 categories followed by a post-party at The Great Room of Four Seasons, Mumbai.
The impact of nightlife has 3 aspects: • Impact on Economy – by creating more Jobs • Culture • Bringing people together
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BRIEFS
TECHNOLOGY
DDB Mudra Group Partners with Hotify to Provide AI-Powered Marketing Solutions Hotify is a leading Enterprise AI solution provider, committed to making AI work for enterprises across a wide variety of industries and sectors. In this partnership, Hotify shall enable the DDB Mudra Group to launch innovative AI-led marketing and communication products and services. Quoting on the partnership, Deepak Nair, Chief Growth Officer, DDB Mudra Group said, “As the digital ecosystem continues to evolve, it is imperative that we look towards creating more meaningful solutions for our clients in all facets of their business. This partnership with Hotify AI, with their incredible wealth of knowledge, expertise, and robust platform, is a bold step in creating value for our clients across the Group.”
Deepak Nair
Chief Growth Officer DDB Mudra Group
CATCHBOX and SEES Join Hands to Bring the World’s First Throwable Microphone to India CATCHBOX, manufacturer of the world’s first throwable microphone for audience engagement, headquartered in Latvia (EU), and SEES, a young Indian company with global aspirations, focusing on enabling and curating Meeting Design and Event Tech to Indian shores, joined hands in a partnership, that will lend a new energy in meeting rooms in India.
Nitin Sharma
Nitin Sharma, Chief Ideator & Co-Founder, SEES, shared, “We take pride in partnering with the best and most innovative solutions. CATCHBOX is one such disruptive and easy to implement EventTech that will take Attendee Engagement to newer levels in India”.
Chief Ideator & Co-Founder SEES
Neumann&Müller Gears Up to Provide Clients with Pre-Visualization of Events Using VR Neumann&Müller Event Technology (N&M) has welcomed the new season with innovative AV solutions in response to the demand of the agencies and end clients regarding the cutting-edge technology they require to stay competitive in the business. “Our philosophy is to provide the best service possible to our clients, therefore, we have been busy experimenting over the summer months to support this technical requirement requested from us using our creativity with the help of a software programme that allows us to see the end result while the design is being drafted,” commented Rick Wade, General Manager – Dubai, N&M.
Rick Wade
General Manager – Dubai N&M
Barco Unveils the Future of Projection Technology in India at ProAV Partner Meet in New Delhi Barco, the global leader in professional visualization and networking, organized a partner event on August 4 at Hotel Sheraton, New Delhi to showcase the latest developments in projection technology. The event was attended by a confluence of over 80 leading AV system integrators, AV consultants, and regional distributors, who got a glimpse of the future of projection.
Ramya Chatterjee
Director Sales Barco Electronic Systems India
Ramya Chatterjee, Director Sales, Barco Electronic Systems, India, said, “The ProAV meet was an endeavor to showcase our state-of-the-art offerings that enhance the profitability of our existing and potential business partners. The success of the event underlines Barco’s domain leadership in India and its vision to redefine the country’s visualization and projection landscape with futuristic technologies.”
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TECHNOLOGY
T Showtime Events Helps Meroform to Add a Technology Edge at India Pavilion of World Expo 2017
HERE ARE TWO LEVELS of World Expos that are held alternatively every 4 years. The next big one is the much talked about World Expo 2020 in Dubai while the other World Expo was held recently from June 10, 2017, to September 10, 2017, in Astana, Kazakhstan. This World Expo saw the participation of over 100 countries that established their presence at the Expo with their national pavilions. The Expo was open to visitors for 3 months and its main theme was “Energy of the Future”. This year, the bid to design, construct and manage the India Pavilion at Expo 2017 was awarded to Meroform India who worked in close partnership with Showtime Events to execute the same. The Pavilion was bifurcated into a Theme Pavilion and a National Pavilion and while the Theme Pavilion focused on “Future Energy” to showcase cutting-edge technologies and know-how of India in non-conventional and alternative energy resources, the National Pavilion showcased diverse strengths of India in areas such as science & technology, industry, agriculture, automobiles, information technology, textiles, gems and jewelry, handicrafts, leather etc. Showtime joined Meroform to add a technology edge to the overall design and provide the entire visual content for the Pavilion. As many as a dozen films were produced by Showtime to showcase the varied topics covered at India Pavilion showcase.
It was indeed a delight to join hands with Meroform to produce the Astana wonder. It simply goes to prove that collaboration is a spirit that can create magic. MICHAEL MENEZES
CHAIRMAN, SHOWTIME GROUP
With the focus towards the theme ‘Future energy’, a theme area with a spherical projection depicting the sun was created that brought into focus the International Solar Alliance that was launched by the Hon Prime Minister of India and the French President at the UN Climate Change Conference in Paris in 2015. Showtime had also created an Augmented Reality experience for the visitors by using Kinect sensors. Using this technology visitors could select to click themselves and tag on social media, with a Smart India animation focusing on Asia’s first Carbon neutral IGI airport and the Delhi Metro Mass transit system or a Heritage India focusing on the Taj Mahal and Gateway of India. The world also recognized the India Pavilion as one of the finest pavilions at Astana and awarded it the Bronze medal.
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TECHNOLOGY
➊
➋ 1 The facade at the location of the India pavilion. An innovative design which denotes the power of future energy that India has planned to use through Solar and Wind and Hydro power. The windmills denoted by the pin wheels, rotate on pistons in the windy weather of Astana effortlessly, adding to the creative thought.
2 The Sphere is a Projection Surface that played a film about the story of India and Future Energy.
3 A walk way in the pavilion which showcased India’s future path on either sides through schemes like Smart Cities Mission, Smart Mobility Mission, Make in India Mission, The World Yoga Day etc.
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TECHNOLOGY
A Evenflow Experiences Gives Accenture Innovation Hub a Futuristic Launch
CCENTURE’S FIRST EVER futuristic Innovation Hub in India was launched recently at EcoSpace, Bengaluru. The institution houses teams from Accenture’s research, venture and labs, studios, innovation centers and delivery centers along with subject matter experts. Accenture has described the innovation hub as a place to develop, scale and deliver solutions for its customers to propel their business into the digital world. Built to accommodate 4000+ employees, the 10-storeyed Innovation Hub provides solutions at scale based on digital, cloud computing and security-related technologies. The inauguration of the Innovation Hub was designed, managed and executed by Bengaluru based agency Evenflow Experiences. The ceremony was followed by a musical performance by Baxter the Robot, an AI-based robot that has been improvised by Accenture Liquid Studio to learn and play musical instruments. Baxter had arrived from Australia to deliver a performance at the inauguration event that was attended by leadership from various firms across the country. Another highlight of the inauguration was the display of projection mapping technology, a first for Accenture, which highlighted the core ideas and values behind the launch of the Innovation Hub. The same was followed by a cocktail dinner where Grammy award winning IndoAmerican composer Ricky Kej performed alongside Baxter for Accenture’s leadership and guests.
The Innovation Hub combines our technology and world-class delivery capabilities to enable clients to drive innovation at any stage of their business. This groundbreaking new facility gives clients an unparalleled opportunity to understand, experiment with, adapt and quickly scale new and emerging technologies to unlock new value. MOHAN SEKHAR MANAGING DIRECTOR ACCENTURE TECHNOLOGY SERVICES
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TECHNOLOGY
The launch of Accenture’s Innovation Hub is extremely close to our hearts as the hub is the epicenter of India’s, perhaps the world’s, most ingenious ideas. While Accenture is synonymous with innovation, the value we added to the launch was to marry music and art with AI and digital technology. We accomplished this with the help of Grammy award winners, International composers, a 40-piece orchestra, data artists, visual artists & a client who was as open-minded in redefining ideas as we are. VIPUL GANATRA FOUNDER & DIRECTOR EVENFLOW
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