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CONTENTS
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ENTERTAINMENT
MICE
BRIEFS 8 IN FOCUS - Cineyug Makes Star Screen Awards the Most Entertaining Night of the Year 9 - Amaravati Global Music and Dance Festival 2018’ Produced by Fountainhead MKTG 12 - Mercedes Benz Hello! Debutants’ Ball 2018 Managed by Magnanimous Events 16 PHOTO FEATURE - Mumbai Gears Up for Cirque Du Soleil BAZZAR’s Indian Debut 18 - Bacardi NH7 Weekender 2018 Wraps Up Day 2 in Pune with Thrilling Performances 20 - DJ Suketu Kept the New Year Revellers Dancing Through the Night at Imagica 22
BRIEFS 36 IN FOCUS - Pantaloons Fashion Collaborates with TOAST Events to Celebrate it’s Annual Conference – ‘PACE 2018’ 37 PHOTO FEATURE - Annual Airtel Confluence Completes it’s 4th Edition Succesfully with Akkado 40 - Asia’s Biggest Mindfulness Event – Mindfulness India Summit 2018 Put Together by Jagran Solutions 42 - The Think Tank Entertainment (T3) Brings Paris to Mumbai for Kanakia Project 43 - PM Modi Delivers Keynote Address at Republic Summit 2018 Managed by Wizcraft 44 MARKET PULSE - Serendipity Arts Festival 2018 an Art Extravaganza to Happen in Goa 46 COVER STORY - MICE Trends/Outlook 2019 - Top Corporates Speak 50
BRAND MARKETING BRIEFS 26 PHOTO FEATURE - Hamleys Grand Parade Happens in India for the First Time Managed by Percept ICE 27 - Skechers Launched its 200th Store in India with Toast Events at Fort 28 IN FOCUS - Nokia 8.1 Launch Managed by Brandwidth Events 30 - Honor 10 Lite India Launch Executed by Vibgyor 32
INDUSTRY WATCH BRIEFS 56 MARKET PULSE - Putting Smiles Golf Tournament Chooses Girl Child Education – A Conversation with Tushar Maheshwari 57 IN FOCUS - Showtime Events India Chosen Again for India Pavilion at CoP24, Katowice 2018 58 - Shaadi by Marriott Season 2 – Executed by Toast Events 60
Disclaimer: i. Experiential Marketing magazine is published by EVENTFAQS Media. Pvt. Ltd. with RNI Registration MAHENG/2010/35733. ii. Every effort is made to ensure that the magazine’s content is correct. However, the publisher accepts no responsibility for any errors or omissions. iii. All material published in this magazine is copyright protected. Unauthorised reproduction in part or full is forbidden. iv. The publisher takes no responsibility for content used in advertisements and advertorials. It is assumed the advertiser has rights to use the content. v. The publisher takes no responsibility for photographs and information published in features which comes from external sources such as PR agencies, direct sources, etc. It is assumed that the parties involved have the right to provide the information for publishing purposes. vi. Any dispute/error liable vis-a-vis this magazine is strictly restricted to local jurisdiction in Mumbai only.
FROM THE EDITOR
46 EEMA - Republic Day Celebrations at EEMA North 63 PHOTO FEATURE - Brandwidth Curates Yet Another Experience in Collaboration with CNBC TV18 for Microsoft 64 GUEST ARTICLE - Wizcraft Produces 26/11: Stories of Strength 66
TECHNOLOGY FEATURE - Case Study on Latest Tech Projects in 2018 70 IN FOCUS - Creative Technology Deliver’s 9750 sqm of Projection at Qasr Al Hosn 72 MARKET PULSE - New Year, New Gear – Protec Reflects on 2018 and Gives Insight into 2019 74
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takeholder Engagement Programmes within corporations have been gaining prominence and investments, steadily, for the last 10 years. This was bound to be the case, with the economy and industries in India, for most part, in the developmental phase. What’s encouraging now is the active interest and importance this function is gaining within the corporations. While deal breaking, and value-for-money propositions have and will always be the predominant style of conducting business within a corporation, seeking solutions to actively elevate engagement programmes, is what’s boosting the MICE industry of India, as we know it today. The MICE Industry of India is a by-product of corporate stakeholder engagement, and while the latter is in the developmental stage, for very long, the MICE industry only grew because of increased numbers of programmes. Today however, stakeholders of the industry really find new potential for innovation, because there is finally room for evolution, even at the price of greater client involvement. While some fret that clients are over-involving, and sometime on a trip to take away the advantage the agency has with their international networks, others are focusing only on the opportunity. The opportunity to not only build access to service providers and facilitators of MICE programmes, but to study the brand’s strategy and deliver solutions while having the whole world’s MICE facilities at one’s disposal for the programmes ultimate success. karishma@eventfaqs.com
JANUARY–MARCH 2019 VOLUME 10 ISSUE 1
FOUNDER / DIRECTOR KARISHMA HUNDALANI karishma@eventfaqs.com
FOUNDER / DIRECTOR VISHAL NAGDEV vishal@eventfaqs.com
EDITORIAL TEAM MADIHA KHAN madiha@eventfaqs.com SHRUTIKA MULAYE shrutika@eventfaqs.com
CFO & DIRECTOR JIMMY CHOUDHARY jimmy@eventfaqs.com
CIRCULATION RAMESH PATIL ramesh@eventfaqs.com MARKETING SERVICES TEAM ZAFAR KHAN zafar@eventfaqs.com SHANYA SHUKLA shanya@eventfaqs.com VAISHNAVI BHOSALE vaishnavi@eventfaqs.com GRAPHIC DESIGN VINAYA PRASHANTH vinayaprashanth@gmail.com
BUSINESS DEVELOPMENT TEAM JITEN JURIANI jiten@eventfaqs.com PRATHAMESH VAIDYA prathamesh@eventfaqs.com SHIVA CHOUDHARY shiva@eventfaqs.com SPECIAL PROJECTS ANANYA KAPUR ananya@eventfaqs.com SANJANA BAWEJA sanjana@eventfaqs.com ADMIN & ACCOUNTS NILESH PAWAR accounts@eventfaqs.com SAMEET ELKAR admin.mumbai@eventfaqs.com
Experiential Marketing (ExM) is a quarterly magazine published by EVENTFAQS Media (India) Pvt. Ltd. Founded in 2007, EVENTFAQS is a multi-channel business media platform focussed on the MICE, Experiential Marketing, LIVE Entertainment & Social Events industry and engages over 60,000 stakeholders via its print, digital and event platforms. Visit www.eventfaqs.com for more details. For subscription enquiry: info@eventfaqs.com
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Editor: Karishma Jamnu Hundalani. This issue contains 80 pages including covers. Printed & published by: Vishal Vashulal Nagdev on behalf of (or owned by) EVENTFAQS Media Pvt. Ltd. and printed at VSSU Graphics, Unit # 36, Ideal Industrial Estate Senapati Bapat Marg, Lower Parel-West, Mumbai 400013, Maharashtra, India, and published at EVENTFAQS Media Pvt. Ltd. 112, 1st Floor, Embassy Centre 207, Nariman Point, Mumbai 400021, Maharashtra, India.
E NT ERTAI NM EN T | B R IEFS
South India’s Leading Festival ‘Art Bengaluru 2018’ back with it’s 8th Edition Over the last 7 editions, Art Bengaluru, South India’s leading art festival by Prestige group, endeavoured to raise appreciation and awareness of art in all its forms –– from painting, sculpture, installations, and photography, to music, dance and other performing art forms. The festival was managed by Sublime Galleria. Riaz Basha was roped in as the official host for the festival. Commenting on his experience of the fest he says, “What a lovely event #ArtBengaluru2018 has been. To just be able to experience amazing artwork by artists from around the world each year, to be able to participate in workshops, to enjoy the bonhomie and camaraderie of a different kind, and to have the opportunity to network amongst art lovers, in itself is pure joy,” adds Riaz.
Riaz Basha
‘Tour de Heritage’ 20 Day Cycling Journey Managed by Wizcraft to Highlight Andhra Pradesh’s Culture An initiative by the Government of Andhra Pradesh, Tour de Heritage had specially curated experiences and activities along with five concerts organized in different cities that put the spotlight on the natural and cultural heritage of the state. It was curated and managed by Wizcraft International Entertainment Pvt. Ltd. in partnership with the Andhra Pradesh Tourism Authority.
Gautam Rao General Manager-Wizcraft
Commenting on this journey, Gautam Rao, General Manager- Wizcraft, “Showcase the various tourism and heritage spots of the state in a unique way’ was the simple brief given to us by Andhra Pradesh Tourism Authority, which was the spark behind Tour de Heritage. We hope that the final film that is being created on the ride brings home the message that Andhra Pradesh is truly a state worth discovering.”
GS Sports Manages Overall Mandate of Chennaiyin FC at the Jawaharlal Nehru Stadium, Chennai ISL (Indian Super League) commenced on September 29th 2018, GS Sports executes venue operation of overall mandate to manage the home matches for Chennaiyin FC which includes hospitality, concourse branding, venue management, security deployment and other venue management operations. Commenting on the match Mr. Bunty Walia “We’ve executed venue operations for Chennaiyin FC for the 3rd time in a row. The team is familiar with the Jawaharlal Nehru Stadium, the city of Chennai, the challenges that we face here and how to solve them at the earliest. At GS, we aim to deliver more than what is expected from us, and I believe that’s what we’re doing for Chennaiyin FC from the past 3 years.”
Bunty Walia Chairman GS Worldwide Entertainment
Another Year Another Achievement! Sunburn Pune 2019 Makes the Year End More Special Sunburn, Asia’s biggest dance music festival a Percept Live IP, concluded its 12th edition on December 31, 2018, with performances by some of the most iconic and biggest names in the Dance Music domain.
Karan Singh CEO, Sunburn 00 8
Karan Singh, CEO Sunburn said, “Sunburn Festival 12 was truly historical in every aspect. The camping site was a huge hit with festival goers apart from the engaging and dynamic sponsor activations and experiences. The event witnessed a colossal turnout with some of the biggest headliners, top of the line security measures and world-class production and design. We are immensely grateful to our fans, artists, crew, partners, sponsors and all the concerned departments of the Government of Maharashtra for their incredible support in our collective endeavour to create history.”
OCTOBER–DECEMBER JANUARY–MARCH 20192018 EXPERIENTIAL EXPERIENTIAL MARKETING MARKETING
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Cineyug Makes Star Screen Awards the Most Entertaining Night of the Year The Star Screen Awards was held at MMRDA Ground, BKC – Mumbai on December16th, 2018 and was conceptualized and executed by Cineyug Group Of Companies. “Every year Star Screen awards is a challenge, as we have to do better than the previous year and for 25 years we lived this passion and indeed proud of the Star and Cineyug team who delivered a show par excellence and it’s the highest rated show of the year like always.” MOHOMED MORANI |
Managing Director - Cineyug International Entertainment Pvt. Ltd.
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he Star Screen Awards was held at MMRDA Ground, BKC – Mumbai on December16th, 2018 and was conceptualized and executed by Cineyug Group Of Companies. All the big wigs of Bollywood came together to celebrate and bring in the New Year with great pomp and excitement at Star Screen Awards – Saal ki Number 1 Raat. The show was opened by the versatile actor of Bollywood, Ayushmann Khurrana, who made a grand entry on stage on the huge ‘25’ number prop to commemorate the silver jubilee of Star Screen Awards. He was then joined by the rising star, Vicky Kaushal, to host the evening. These two actors, who have owned the box office with their incredible performances this year, also delighted the audiences on this ‘Saal ki Number 1 Raat’. Before Ayushmann and Vicky even began hosting, both of them had to face the wrath of Stree. There was only one person who could help them get rid of her, and as a last resort, both the hosts left stage to consult the Bhaijaan, Salman Khan. As the evening wore down, the audience witnessed stellar performances by some of the most popular faces of Bollywood. The sensuous Nora Fatehi mesmerized the audience as she entered on a majestic golden palki. Her skillful belly dancing moves left the crowd spell bound as she performed on her chart topping song ‘Dilbar’. For the first time, Jacqueline Fernandez broke character in a tribal performance. She entered on a flying hexagon truss prop and left the crowd awestruck. 10
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The handsome Tiger Shroff enthralled the audience as he made a heroic drop down entry by breaking glass walls and landed on a military truck. He then went onto stage to perform his power-packed dancing act. The newest Bollywood sensation Aayush Sharma and the super stunning Mouni Roy took the night to another level as they performed together on the most popular songs of the year. The mesmerizing Katrina Kaif set the stage on fire in both her acts, as she performed on songs from her latest films ‘Thugs of Hindostan’ and ‘Zero’. The versatile beauty of Bollywood, Shraddha Kapoor, conquered all hearts as she performed on songs from her blockbuster film ‘Stree’. Her act showcased a supernatural theme along with paranormal gimmicks. Sunil Grover left the audiences in splits of laughter and took the entertainment quotient of the evening a notch higher. His rib-tickling gimmicks on the popular characters ‘Stree’ delighted the crowd. The mega star, Salman Khan, came with his dynamite power to finally bring in the New Year on Hiriye. To add to the glory of this finale act, Bollywood beauties Alia Bhatt, Katrina Kaif, Jacqueline Fernandez, Shraddha Kapoor joined Salman Khan on the Float and they travelled through the audience. Once on stage, they were joined by all other performing artists - Mouni Roy, Nora Fatehi, Tiger Shroff, Sunil Grover and the hosts Ayushmann Khurrana and Vicky Kaushal to begin the countdown to the New Year 2019.
The evening was graced by many Bollywood stars such as Deepika Padukone, Ranveer Singh, Rajkummar Rao, Sushant Singh Rajput, Ishaan Khatter, Rekha, Shabana Azmi, Neena Gupta, Gajraj Rao, Pankaj Tripathi, Nushrat Bharucha, Urvashi Rautela, Arpita Khan Sharma and many more. All in all, this Saal ki Number 1 Raat was full of dhamaka and entertainment.
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Amaravati Global Music and Dance Festival 2018 Produced by Fountainhead MKTG
In order to promote Amaravati as a global hub for culture, Government of Andhra Pradesh came up with ‘Amaravati Global Music and Dance Festival 2018’ curated and produced by Fountainhead MKTG. “We at Fountainhead MKTG have been building branded IPs for almost a decade now and our association with the Andhra Pradesh Tourism Authority marks our foray into the government sector on this front. This is the third successful IP that we have created for them and we look forward to a strong long-lasting relationship with APTA.” V.G.JAISHANKAR |
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President - Events and Activations
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maravati Global Music and Dance Festival 2018 is an annual flagship event of the Andhra Pradesh Tourism Authority (APTA) under the Government of Andhra Pradesh to promote Amaravati as a global hub for culture. Fountainhead MKTG of the Dentsu Aegis Network was brought on board to build, curate and manage the entire IP from scratch for APTA. Earlier this year, Fountainhead MKTG also worked with APTA to curate and produce their other IPs - the Amaravati Buddhist Heritage Festival & Amaravati Theatre Festival. The Amaravati Global Music and Dance festival was spread over 3 days and held by the banks of the Krishna river at Punnami Ghat. The festival was inaugurated by the Honorable Minister of Tourism, Government of Andhra Pradesh, Mrs. Bhuma Ahkila Priya in the presence of Shri. Mukesh Kumar Meena, I.A.S., Secretary, Tourism and Culture, Government of Andhra Pradesh; Shri Himanshu Shukla, I.A.S, CEO, Andhra Pradesh Tourism Authority and Shri D. Vizai Bhaskar, CEO, Andhra Pradesh Creativity & Culture Commission. This free-to-enter festival featured power-packed world music performances by renowned Indian and International Artists across Carnatic, Hindustani, Bollywood, Tollywood, Pop, Jazz, Rock and Folk genres. The festival also featured Andhra Pradesh’s first-ever digital singing talent hunt, Andhra Idol that gave three finalists an exclusive opportunity to share the stage with leading music and dance maestros of India at the festival.
“With the 2018 edition of the Amaravati Global Music and Dance Festival, Fountainhead MKTG has once again proven that they are the industry leaders when it comes to conceptualising and producing a flawless IP from scratch. We’re very glad to have them as our partners as we build Amravati as a global tourist hub.” SHRI HIMANSHU SHUKLA |
CEO, Andhra Pradesh Tourism Authority
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The artist roster at the festival featured stalwarts like Yella Venkateswara Rao, Grammy-winning Hindustani classical music instrumentalist Pt. Vishwa Mohan Bhatt, noted Indian violinist Mysore Manjunath, Bharatanatyam dancer Shobana, leading exponent of the Kuchipudi dance form and recipient of the Kala Ratna award, Deepika Reddy; American saxophonist and composer George Brooks, the ‘Godfather of Indian Jazz’ Louis Banks, drummer Gino Banks, percussionist V. Selvaganesh and bass player Sheldon. Bollywood music composer Clinton Cerejo also performed live with Bollywood playback singer Bianca Gomes along with singer and composer Vijay Prakash. Famous music composer and director, S.S. Thaman and the world’s first Hindi rap-megastar Baba Sehgal too captivated the audience with their performances.
“Fountainhead MKTG have helped create a benchmark for tourism marketing initiatives with the Amaravati Global Music and Dance Festival 2018. They meticulously planned the entire 360-degree campaign and delivered an unforgettable experience for everyone.” SRINIVAS RAO |
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CMO, Andhra Pradesh Tourism Authority
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Mercedes Benz Hello!
Debutants’ Ball 2018 Managed by Magnanimous Events Mercedes Benz Hello! India’s first ever debutants ball celebrated the rising stars from the world of royalty, society, corporate and Bollywood. “Taking the lead in the lifestyle landscape yet again, HELLO! Is proud to host India’s first- ever Debutants’ Ball, an evening where the next generation and rising stars of India’s first families were introduced to the world. This super exclusive evening witnessed the best of names from the world of royalty, society, Corporate, and Bollywood. This event marked a new beginning and a must attend in everyone’s social calendars.” RUCHIKA MEHTA |
Editor, HELLO! India
The 16 Debutants on-stage
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Actress Alankrita Sahai
Adah Sharma
Actress Madhu
Vartika Singh Femina Miss Grand India
Director Imtiaz Ali
Gayatri Bhardwaj
Sharp Shooter Shreyasi Singh
Sushrii Shreyaa Mishraa
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ndia’s premier lifestyle brand HELLO! and a trailblazer in the luxury lifestyle content space reinforced its legacy by successfully hosting India’s first ever Debutants’ Ball. ‘The Mercedes Benz HELLO! Debutants’ Ball 2018’ held at the opulent St. Regis, Mumbai on December 3, 2018, celebrated 16 rising and next generation stars from Bollywood, Royalty, Corporate and Politics. The one-of-akind elite affair personified class and elegance at par with the international version of the debutants’ gala. HELLO! India’s first Debutants’ Ball served as a platform to introduce the young heirs of creatively renowned families to the nation. These young men and women were presented as the torchbearers of their great legacies while focusing on their thoughts behind being a part of the India Inc. story and their potential contributions to the nation. Dressed for the occasion spilling sheer panache and poise, the debutants were accompanied by their respective cavaliers/parents. While the evening was all about royalty and grandeur, singer Sophie Choudry, the lady that exudes elan reflected the magnificence of the night in her stellar ensemble. She not only enhanced the essence of the evening as the host but also regaled the audience with her soulful singing performance. The gala night transcended through a mesmerizing musical performance by renowned vocalist and musician Sarosh Nanavaty followed by Lidya and the band. The evening was held in association with Mercedes Benz, Longines as Luxury partner and Jean Claude Biguine, Paris Salon and Spa as styling partner.
L-R - Martin Schwen, Mercedes Benz India MD & CEO, Ruchita Mehta, Editor HELLO! India, Deepak Lamba, CEO, Worldwide Media, Singer Sophie Choudry
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Mumbai Witnesses Cirque Du Soleil BAZZAR’s Indian Debut Cirque Du Soleil a Bazzar full of high energy and excitement has started to gain limelight in Mumbai. Mumbai witnessed Cirque at the MMRD Grounds, BKC from November 15, 2018 and went on till December 9, 2018; brought to India by BookMyShow. Cirque du Soleil BAZZAR, is an eclectic lab of infinite creativity where a joyful troupe of acrobats, dancers, and musicians craft an awe-inspiring spectacle. Lead by their maestro, they came together to invent a one-of-a-kind whimsical universe. In a place where the unexpected is expected, the colourful group put together vibrant scenes in an artistic and acrobatic game. Cirque du Soleil unfolded the World Premiere of its newest show ‘BAZZAR’ in the iconic Big Top tent at MMRDA Grounds. The high-energy excitement, collision of sounds and colours, and meeting place of diverse characters one would find at a traditional ‘bazaar’, inspired the name of the show. BAZZAR perfectly captures the spirit! The spelling is slightly different, where the double ‘zz’ represents the time loop you sense during the adventure. Right post the entry, was the food and beverage area with Absolut as the key sponsor. The decor for the area was also quirky with lighting all over and props placed around. There were tons of photo opportunities created bearing the excitement and the enthusiasm of the crowd in mind. Staying true to the theme of a “circus”, the props were chosen in a way that they let the audience explore its more fun and experimental side. The show opened with a bang and while most of it did involve a lot of elements from Cirque du Soleil’s international performances, the one element that stood out in India was the Malakhamb Act. The act was curated specifically for Bazzar’s Indian audience. Some other spellbinding acts included - Aerial Tricks, Fire Tricks, Skate Dancers, and many more. This unmissable lifetime opportunity came to Mumbai for the first time after entertaining over 190 million people over 450 cities across the globe.
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“We had been looking at India as a potential market since the past 4 years and spent almost 2 years in curating the special show ‘BAZZAR ‘ for the Indian audience. Cirque du Soleil BAZZAR with its creative concept gave us a chance to introduce our brand and enabled us to continue our international growth in the Indian market. We are grateful to our partner BookMyshow for bringing us to India & showcasing our creativity to the Indian audience.” FINN TAYLOR |
Senior Vice President, Cirque du Soleil
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Bacardi NH7 Weekender Wraps Up in Pune with Thrilling Performances The Happiest Music Festival’s ninth edition in association with Only Much Louder (OML) began with performances by God Is An Astronaut, The Contortionist, Salim-Sulaiman Live, Mohini Dey, sleepmakeswaves, Ankur and The Ghalat Family and several more from December 7 to 9, 2018. BACARDÍ NH7 Weekender, the country’s largest multigenre music festival, returned to its hometown, Pune, on Friday December 7 till December 9, 2018. One of the most anticipated and loved music events in India, the festival was once again welcomed by thousands of music fans at the venue - Mahalakshmi Lawns, Nagar Road. The festival’s opening day saw magnificent performances by post rock act God is an Astronaut, and many more. The audience also saw performances by popular composer duo SalimSulaiman Live, Indian classical musician Mahesh Kale, the multi-genre Benny Dayal and Funktuation, to name a few. There was plenty to choose from; for fans of other genres as well as other performances included Across Seconds, Tarqeeb, Blushing Satellite, Corridors (Live), Hashback Hashish Live, Lacuna, Ladies Compartment, Paper Queen, Pineapple Express, Sanjeeta Bhattacharya, Shadow and Light, and The Twin Effect.
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The day one saw performances by stand-up comedians Ashish Shakya and the likes, who offered comic relief to festival goers. On day two the festival saw electronic acts and folk-rock by famous artists. The comedy acts on the second day included by artists Aishwarya Mohanraj, and Azeem Banatwalla. On the third day of the festival there were a variety of acts for the fans to look forward to. The performances were split across the 5 festival stages BACARDÍ Arena (headlining acts, rock and metal), Bacardi House Party Sessions (metal, rock, singer-songwriter), The Doers Club (singer-songwriter, folk, fusion, Bollywood), Breezer Vivid (electronic and hip-hop, and all comedy performances) and Insider.in Other Stage (singersongwriter, upcoming acts, hip-hop).
ENT ERTA INMENT / PH OTO F EATUR E
“It’s been nine years since we were hosted in Pune for the first time and every year we close the festival feeling proud and overwhelmed. The love and support we receive drives us to bring the best experience to fans of the festival. It’s been a dream to be able to bring such a diverse lineup of artists that excites both us and the audience alike and now that this edition has drawn to a close, we’re looking onward to see how we can continue making this experience bigger and better. Pune will always be home for us and we can’t wait to be back for our 10th year next year.” SUPREET KAUR |
Festival Director
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DJ Suketu Kept New Year Revellers Dancing Through the Night at Imagica Imagica hosted ‘New Year Bash 2019’ wherein they featured Bollywood’s favourite DJ - Suketu. Imagica, India’s first and favourite themed destination, welcomed 2019 in its inimitable style and festive spirit with New Year Bash 2019 – a special year-end fun-filled bash featuring Bollywood’s top DJ and remix artist DJ Suketu exclusively managed by Canvas Talent. Over eight thousand, people danced through the night to the pulsating and foot-tapping beats of DJ Suketu as the celebrated music–maker weaved his magic with some fabulous remixes which lifted the spirit and energy of the guests, several notches higher. Imagica also offered unlimited fun and engagement throughout the evening with its popular late night rides, indoor attractions and the Grand Imagica Parade. And as guests ushered in the New Year, they were treated to a spectacular and vibrant firework show to celebrate the onset of 2019. Post DJ Suketu’s grand performance, guests of the New Year Bash 2019 continued welcoming the New Year by enjoying camping in tents amidst a perfectly curated set up under the stars, complemented with a dimly lit bonfire and unplugged music.
“Performing at the New Year Bash 2019 in front of such a huge crowd has been an unforgettable experience for me as the vibe and energy exuded by the guests, electrified the atmosphere. Add to it, Imagica’s magnificent ambiance that set the tone for such an enthralling party and also brought out the best in me.” DJ SUKETU |
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DJ and Remix Artist
BRAND M ARK ETI N G | B R IEF S
Think XQ Creates a Captivating ‘Chai City’ for the Launch of Nestle Everyday Chai Life Taking India’s love for Chai to a new level and providing a solution to these challenges, Nestle India launched Everyday Chai Life, a unique instant Chai product that allows people to get a perfect cup of steaming hot tea wherever, and whenever they want. Akshay Chawla, MD, Think XQ shares, “Everyday Chai Life is a very special product from brand Nestle and as ardent lovers of Chai, the minute we tried the product we fell in love with it. We knew it right then and there, that this product deserves to be launched in the most innovative and quirky manner. This is where the concept of creating a first of its kind Chai City was conceived and Bollywood humour was carefully weaved into the storytelling of the overall event.”
Akshay Chawla MD, Think XQ
EG! Lights up Oberoi Mall with a Tree made of 10,000 Dazzling Crystals ‘A sight to slip into fantasy; into the fashion capital of the world, where style and panache answer prayers of the globally trendy shopper’. With this mood in mind the international award-winning Experiential Design agency EG!, a brand of Experiential Art and Marketing Communications, that prides itself in creating original concepts to bringing briefs to life, created this year’s Christmas theme for Oberoi Mall.
Vjay Dewan Chief Creative Guardian EG
Vjay Dewan, Chief Creative Guardian, EG! explained the thought behind this magnificent décor marvel, “To create a lit spectacle like no other, made of over 10,000 crystal beads intricately woven together into 4 golden cones that rotate independently of each other on a common axis bringing to the imagination of the city’s fashion-conscious and the best of International Christmas celebrations.”
Forbes India’s 30 Under 30 Soiree Managed by Brandwidth Forbes India 30 under 30 Soirée was a special alumnus gathering that brought together all the previous Forbes India 30 under 30 listees over the past five years, for an evening of conversations and cocktails on December 7, 2018, at X BKC, Radius Developers. The list is an attempt to celebrate the creativity, power, and influence of young achievers. Brandwidth made sure the same power, creativity, and exclusivity flowed in the design as well. Varsha Sancheti, Senior Manager at Brandwidth Events, says “We had a great time planning and executing this soirée. The choice of venue was different yet lovely. The event was devised keeping The Lobby in mind. Minimalistic décor added to the plush setting. Our alliance with Forbes India has been wonderful and stronger event by event.”
Varsha Sancheti Senior Manager Brandwidth Events
Nippon Paint Signs as Associate Sponsor for First Two Seasons of Pro Volleyball League Nippon Paint (India) Private Limited Asia’s leading paint manufacturer came on board as an associate sponsor for the first two seasons of the upcoming Pro Volleyball League. This sporting league is an initiative of Baseline Ventures and the Volleyball Federation of India and begins on February 2, 2019.
Tuhin Mishra MD and Co-founder Baseline Ventures 00 26
Tuhin Mishra, MD and co-founder of Baseline Ventures said, “We are pleased to announce our association with Nippon Paint as sponsors for the Pro Volleyball League. The coming on board of Nippon Paint only testifies the belief of brands in Pro Volleyball League and the future of the sport in India. The League promises to be a smashing success, and will deliver brands unparalleled reach and engagement across geographies and demographics across the length and breadth of the nation.”
OCTOBER–DECEMBER JANUARY–MARCH 20192018 EXPERIENTIAL EXPERIENTIAL MARKETING MARKETING
BR A ND MA R KET ING / PH OTO F EATUR E
Hamleys Grand Parade Happens in India for the First Time Managed by Percept ICE Percept ICE won the mandate to manage Hamleys debut parade in India at High Street Phoenix, Mumbai. Percept ICE, the Events and Special Projects Domain Company of Percept Limited, bagged the esteemed mandate of managing and producing the Hamleys Grand Parade at High Street Phoenix in Mumbai on November 3, 2018. The mega event saw a massive attendance of over 3,000 people. Hamleys is the finest toy shop in the world and the world’s best-known retailers of toys. The “Hamleys Grand Parade” is one of the most awaited annual events held during Christmas at Regent Street in London, and the much awaited Hamleys Grand Parade held on November 3 at High Street Phoenix in Mumbai was conceptualized and managed by Percept ICE for the global toy store chain Hamleys for the very first time in India. Percept ICE’s scope of work included stringent coordination with the mall authorities, show designing and conceptualization, branding and art direction, parade management, artist management, show flow, technical, crowd management and robust on ground security.
“The Hamleys Grand Parade has been one of the most celebrated events done by Percept ICE. Being a global IP, we had to work diligently towards creating and building this event in a limited time span. Given the iconic stature of brand Hamleys and the respective Toon Characters, every element of the event was carefully planned and rehearsed numerous times. It all fell seamlessly into place on the final day making for a grand success and many happy children. We are grateful to Hamleys for having so much faith in our credentials and giving us an opportunity of handling this privileged event.” VIDYA ALVA |
Executive Vice President, and Business Head – Events, Percept ICE
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BRA N D M A R KE T I N G / P H OTO F E AT U R E
Skechers Launched its 200th Store in India with Toast Events at Fort Toast Events curates the launch of Skechers and American shoe brand in India. Skechers an American shoe brand with its presence in most of the major cities in India. With their milestone of 200 stores coming up, the brand roped in Toast Events to do the launch in Mumbai. Located in the iconic by lanes of Fort, in Mumbai, the new concept store by Skechers was the key highlight of their marketing activations for November. It was also an important moment for the brand as the opening would be done by none other than the US Consul General - Edgard Kagan and Bollywood diva Jacqueline Fernandez. Taking charge of the conceptualization for the event, the TOAST team was sure that we wanted the unveiling of the store to be something different to celebrate the brand’s milestone like never before. As a result, the team created a larger than life Skechers shoe installation – and the opening of the shoelaces led to the unveiling and curtain drop of the new store. It was a grand moment for the brand and its fans that had gathered to participate in an exclusive shopping experience that followed the unveiling.
“It was extremely critical for us to conceptualise and execute something unique – to make the launch memorable for the brand, its consumers and of course our guests – the Consul General and Jaqueline Fernandez. The fun part of any event is working in conjunction with the client and pulling off a great show together. The unveiling was grand and was well appreciated by the brand and media as well.” VIPUL BARADIA |
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Client Servicing, Toast Events
BR A ND MA R KET ING / PH OTO F EATUR E
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Nokia 8.1 Launch BRA N D MA R KET ING / I N F O CU S
Managed by Brandwidth Events
HMD Global launched the 12th and final smartphone of this year, the Nokia 8.1 at the beautiful lawns of 1AQ, Mehrauli on December 10, 2018. Brandwidth Events successfully conceptualised, planned and executed this event that was attended by journalists and bloggers from across the country.
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randwidth brought the space alive right from the entrance arch to the stage using elements like planters, vases, books and lamps that gave the event space a warm homely feel. Experience zones and demo pods at the event were designed keeping in mind the brand and features of the phone. The bright and colourful Pure Display zone was an apt showcase of the clarity and pure colours that define Nokia phones. Since Nokia 8. 1 is running the latest Android Pie, the guests were greeted by an Android bot that doubled up as a couch, making it a photo op and a seating area. The show started with renowned violinist Sharat Chandra Srivastava, of Mrigya fame, setting the tone for the evening with an inspiring solo performance that leads into the dance act by the talented performers of Danceworx bringing out the various pillars that define the philosophy of Nokia phones. 30
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Ajey Mehta, Vice President and Country Head for HMD Global in India and Juha Werkkala, Senior Product Marketing Manager introduced the phone and it features to the guests, through an engaging presentation. The event saw famous fashion, advertising and celebrity photographer Avinash Gowariker address the audience over the various images he clicked on the Nokia 8.1. The images were blissfully displayed around the venue for the guests to explore. The highlight was the unique venue that lent the event a warm and homely vibe, and the various purpose-built experiences around the phone and the philosophy that offered the guests engaging experiences.
BR A ND MA R KET ING / I N FOCUS
“The choice of venue and our experience was lovely and we had a great positive sentiment amongst our media and analyst community. The Brandwidth team was super easy to work with and very approachable.” MINITA KUMAR |
Communication Head – India Region for HMD Global
“It was a challenging proposition for us. A tight time-frame got us sprinting across the clock to curate a niche event that stands tall on design, creativity and execution. The team made sure everything moves seamlessly and in the right spirit. And the result is out there – a fantastic show with an intimate vibe.” RAKTIM BARUAH |
Head of Strategy and Communications at Brandwidth Events
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BRA N D MA R KET ING / I N F O CU S
HONOR 10 LITE INDIA LAUNCH Executed by Vibgyor
Vibgyor managed the launch of Honor’s ‘Honor 10 Lite’ in India on January 15, 2019, at The Lalit New Delhi. “Vibgyor is proud to be associated with Honor for nearly 4 years now, creating new and relevant experiences for each project. ‘Honor 10 Lite’ was a special launch as AI selfie feature had to be highlighted which required a lot of attention to detail. Out team managed to curate an exciting Demo Zone which we called ‘AI Selfie Studio’ that engaged both the media and fans. We are proud to have delivered another successful experience.” DHRUV KALRA |
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COO, Vibgyor
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BR A ND MA R KET ING / I N FOCUS
H
onor launched the latest offering ‘Honor 10 Lite’ in India at The Lalit New Delhi, in the presence of press, social media bloggers and its fan community on January 15, 2019. The event was also live-streamed at various social media platforms for fans to watch pan India. Honor 10 Lite has a 24-megapixel selfie camera that supports artificial intelligence (AI) scene detection technology. There is also a “dewdrop” display notch for the selfie camera. Honor gave the execution mandate to Vibgyor yet again to conceptualize the entire launch. Right from the Hotel booking, Media Travel, Invites, Event set-up, Demo Zone, Webcasting and Giveaways, all aspects of the event were managed by Vibgyor. The event kicked off with a product presentation by Allen Wang, Director Product Centre, Honor India. The smartphone was then unveiled via a stunning demo zone “AI Selfie Studio” that displayed each unique selfie feature of the phone through interactive walls and zones that had real-time scenarios for the AI camera to detect. The “AI Selfie Studio” had two demo tables with 8 phones each for the guests to have a hands-on experience of the Honor 10 Lite. A Room zone was created to showcase the room environment detecting feature of the camera. Also a unique flower wall with real flowers was installed to showcase the ability of the AI camera to detect real flowers. Another highlight of the demo zone was the Plant wall, which had real plants to display the Plant detection feature of Honor 10 Lite. Bloggers and Fans flocked in groups to get pictures clicked with the Flower and Plant walls. The launch was a major success, with #honor10lite trending on all social media platforms.
“Thank you Team Vibgyor for your efforts. The event was great! Everything worked out just fine, especially the Demo Zone. We hope to work with the team again soon.” HITENDRA TAKHTANI |
DGM Marketing, Huawei Telecommunications
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M ICE | BRI EF S
Azerbaijan Tourism Board Invites Indian travellers to ‘Take another look’ Azerbaijan Tourism Board (ATB) the national promotion body designed to support the growth of Azerbaijan’s tourism industry, launched its marketing campaign ‘Take another look’ at the 26th edition of SATTE 2019 - South Asia’s leading travel show. “The Azerbaijani people are excited to share their culture, cuisine and country with visitors from India. We encourage you to indulge your palate with unique flavours and you can expect a plethora of gourmet vegetarian options that will delight food connoisseurs. We look forward to enhancing our tourism proposition in the industry and becoming a leading destination brand in the world, as we continue to provide tourists with unique, authentic experiences that will leave them with lasting memories for a lifetime,” said Florian Sengstschmid, CEO of Azerbaijan Tourism Board.
Florian Sengstschmid CEO, Azerbaijan Tourism Board
Uprise India Foundation Holds 3rd Edition of Business Conference Uprise India Foundation, organized the 3rd edition of business women conference 2019. It is all set to foray its global footprint and invited representatives from Asia Pacific countries to join hands together with the initiative. Many budding entrepreneurs were gathered and consulted the thought leaders about their doubts in business.
Vikram Shankar Co-Founder Uprise India Foundation
Vikram Shankar, Co-Founder Uprise India Foundation said, “I am honoured to be the part of Uprise India and really grateful to Mr. Akash Shukla who has given me this opportunity of making a difference in the society. Uprise India Foundation, is getting into minor details of implementations to provide relevant education and consultation at all stages of the business. Uprise India Foundation is a unique entrepreneurial platform, which will definitely help women to make their diverse identity in the world.”
Global Health Care Summit’18 Inaugural by Hon’ble President Shri. Kovind Executed by Young Mirchies Young Mirchies executed the 12th edition of Global Health Care Summit 2018, which was organized by CIMS Medica in association with AAPI (American Association of Physicians of Indian Origin & Global Association of Physicians of Indian Origin) at Taj Palace Hotel on December 28, 2018, and Trident Nariman Point from December 29 to 30, 2018, Mumbai, India. “It was truly an honor to organize the 12th Global Healthcare Summit for AAPI. We have been working for this event past 14 months. We were happy to bestow the onsite management responsibility to Young Mirchies and they ensured things were managed with finesse. They’ve been managing our events from 2012 and since then have worked like an extended team with us.” says Monica Bhatia, Managing Director (India & Middle East), CIMS Medica.
Monica Bhatia Managing Director (India & Middle East), CIMS Medica
Neumann & Müller Event Technology Moves to Bigger Facilities to Better Serve Clients Neumann & Müller Event Technology moved in to their new offices and warehouse in Dubai Investments Park 1 in the last quarter of the year 2018. Obtaining these new premises was a tactical move to service their clients better who are spread around the region as it is centrally located between the two major event hubs - Dubai and Abu Dhabi.
Rick Wade General Manager N&M Dubai 00 36
Rick Wade, General Manager for N&M Dubai explained, “We had outgrown our old home of 11 years and it was important for us to respond to our clients’ needs and integrate them more in keeping with the type of work that we do. So, we designed an office space which will enable our clients and our project teams to work together in a comfortable and creative environment.”
OCTOBER–DECEMBER JANUARY–MARCH 20192018 EXPERIENTIAL EXPERIENTIAL MARKETING MARKETING
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PANTALOONS FASHION Collaborates with TOAST Events to Celebrate its Annual Conference – ‘PACE 2018’ PACE – Pantaloons Annual Conference for Excellence 2018 was executed by TOAST Events. “The changing needs of the market now require a “wow factor” which needs to be put into every event. Every great conference needs a theme, that one unifying message that the speakers will deliver which would be the key takeaway for the conference attendees. The theme for Pantaloons Annual Business Conference 2018 was Dream-Drive-Deliver that spoke majorly about the goals and targets for the upcoming year that came out alive through an anthem AV curated by us. We, as a team bring in a high level of dedication to every project to taste the success.” PALVI GUPTA |
Client Servicing, Toast Events
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Cate Trotter
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ost corporate clients prefer experiential events with a distinct flavour, sophistication, and an inspiring set-up that rewards their top performers while delivering a strong brand presence. PACE – Pantaloons Annual Conference for Excellence 2018 was an enthralling journey for TOAST Events as it gave the team the opportunity to put together an active combination of design, creativity, talent and logistics – while also providing thought leadership focused content by way of global speakers present. The event was key in bringing together 600+ Pantaloons employees, who were looking forward to an impressive day out as a team. Taking advantage of the grandness of the venue and full creative license, TOAST Events erected a huge 204 ft long curved LED stage to create an impressive experience that defined grandeur. With an event of such scale, collaboration and strategic decisions are critical to success. Keeping in mind that they were working with one of the biggest names in the retail industry, TOAST worked closely with the brand team to also enhance learning and knowledge sharing as part of the event experience. Adding more value to the event was the collaboration with an international fashion retail speaker, Cate Trotter, to deliver an insightful business talk and on defining the future of the fashion retail market.
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“Planning large-scale events is logistically challenging. In order to meet the challenge and deliver high-value experiences and to create a lasting impression, we needed acute organization and seamless attention to detail. We’re proud to say that TOAST was able to create a WOW experience for all Pantaloons employees.” JIGAR MODI |
Operations, Toast Events
M ICE P O WER ED BY
EXP ER IENT IA L P L A NNER / I N FOCUS
Urban Clapper
To make the conference interesting, TOAST integrated a high-spirited team building activity ‘Urban Clapper’ that elevated the enthusiasm of the employees. After the awards ceremony, they had a high-octane performance by music composer duo Vishal and Shekhar who mesmerised the audience with their super hit numbers.
“Designing the stage set up in accordance to the theme was very crucial. We had to deliver and showcase something which the attendees had never seen before and parallelly experience the uniqueness. We focused on determining the client needs and delivered the perfect solution.” SHASHANK MANTRI |
Creatives, Toast Events
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Annual Airtel Confluence Completes its 4th Edition Successfully with Akkado 4th Edition of Airtel Confluence was executed by Akkado at the Taj Palace, New Delhi on November 22, 2018. Akkado was instrumental in the successful execution of the annual Airtel Confluence. The company organized and executed the 4th edition of the Airtel Confluence at the Taj Palace, New Delhi on November 22nd 2018. The event turned out to be a spectacle with seamless execution. For this year, the theme was “Beyond Connectivity”, a celebration of the storied past that was accentuated with an exciting present, and a brighter future that lies ahead for Airtel and its partners. It was a platform where Bharti Airtel expressed its gratitude to the partners who make the brand reach the pinnacle of success with their hard work.
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Akkado has been associated with Airtel for the last few years. The company organized the glittering affair in accordance with the theme of the event. This year also, Airtel appreciated its trade partner for their continuous support to make Airtel one of the leading telecom service providers in the country. Airtel Confluence is a platform where partners like Nokia, Ab Initio, Irdeto, Dinesh Engineers, Red Hat etc. were felicitated and awarded for their contributions in multiple domains. Akkado has been making all the right buzz in the event management sector. It’s the partnership with the clients that make the journey such an amazing experience for all associated with its functioning.
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EXP ER IENT IA L P L A NNER / PH OTO F EATUR E
“We identify with the ideology of Airtel wherein it appreciates the hard work and support of those behind the scenes. It serves as an ideal motivation for us to come with themes that connect with the essence of Airtel Confluence.” ABHISHEK SHARMA |
Chairman, Akkado
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Geshe Samten
Asia’s Biggest Mindfulness Event – Mindfulness India Summit 2018 Put Together by Jagran Solutions ‘Mindfulness India Summit 2018’ a Beyond Mind Learning and IIM Ahmedabad initiative was held at The Westin, Mumbai. Mumbai recently witnessed India’s inaugural mindfulness event –- an initiative of Beyond Mind Learning and IIM Ahmedabad executed by Jagran Solutions (a unit of Jagran Prakashan Limited). Mindfulness India Summit, a one-of-a-kind inaugural conference where world thinkers, scientists, global leaders and practitioners in the field of contemporary mindfulness showcased effective mental skill for excellence in leadership. For the first time in India, it was a dialogue between a select group of leading experts from the business world, education, health sector, and organizations to talk in practical terms how mindfulness can supercharge one as a leader. Held on November 21-22 2018, at The Westin, Mumbai – India, the summit was a culmination of years of research and efforts by its founder Manish Behl, Founder Mindfulness India Summit and Beyond Mind. A corporate leader for over 25 years with vision and purpose to Redefine Mindfulness and Emotional Intelligence in India. Supported by the prestigious Indian Institute of Management – Ahmedabad, United Nations Educational, Scientific and Cultural Organization - UNESCO: MGEIP and Daniel Goleman Coaching Emotional Intelligence and many more well-known institutions and organizations. More than 200 attendees, 25+ speakers, 10+ workshops, panels, and keynotes included International and National Speakers from varied and best organisations/ institutions, Padma Shri awardee as well. 2 days saw excited and invigorated discussions, deep conversations and engaged experiences, Sand Mandala created by monks from Drepung Loseling Monastery and performance by Kabir Cafe.
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“At Beyond Mind our endeavor is to develop and transform leadership for the new world and prepare for rapid challenges for the 21st century. Mindfulness India Summit is a forum where we have initiated conversation between industry heads, thought leaders, academicians, health & behavioral expert, neuroscientist and practitioners to share insights, about Mindfulness and Emotional Intelligence and its practical application across different spheres of life and industries.” MANISH BEHL |
Founder - Mindfulness India Summit and Beyond Mind
Speaking about the summit, Samrendar Singh, Associate Vice President, Jagran Solutions says “It was a proud moment for Jagran solution to be a part of the meaningful exercise where thought leaders from across the globe gathered to share their knowledge about the subject of mindfulness and emotional intelligence” In a conversation about this summit, Pawan Bansal, COO at Jagran Solutions said “It is not an overstatement to say that we were happy to win the mandates to manage Mindfulness India Summit 2018! Team Jagran always look forward to utilise teams’ expertise with diverse projects like this.
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EXP ER IENT IA L P L A NNER / PH OTO F EATUR E
The Think Tank Entertainment (T3) Brings Paris to Mumbai for Kanakia Project Kanakia launched its new project Podium garden at BKC with the essence of Paris organised by The Think Tank Entertainment. Kanakia Group unveiled the launch of the Podium Garden at BKC with much fanfare and media glitz. This event was organised for around 250 Channel Partners on November 21, 2018. Kanakia brought the essence of Paris, the city of lights, to Mumbai, the city of dreams, where The Think Tank Entertainment executed this vision to a T. This event welcomed the channel partners and took them straight into the heart of the French capital. With a dazzling display of over 500 lights, the team lit up the entire site right from the walkway to the building facade.
satisfy their taste buds at the Café de Paris, serving authentic macaroons and muffins. This whole event was set up with the backdrop as the Kanakia Paris Towers. These buildings bathed in warm amber lights that looked beautiful in the night sky. It is evident that The T3 Team did a great job. This was an Innovative way to showcase to the customers, the Parisian life they will be having once they move into Kanakia Paris. The act was very well appreciated by the Channel Partners and was loved by Kanakia Group.
Their entry into the Parisian lifestyle started right at the entrance. The invitees had to walk through a replica of the Arc de Triomphe, one of Paris’ renowned monuments, decked with lights and LED jugglers welcoming them into this magical world. The well-lit walkway inspired images of a Parisian boulevard by night. This event aptly captured the lively street culture of Paris. To add an element of drama and entertainment to the evening there was a short skit incorporating the monument replicas and street performers. The act depicting a love story of a girl from India and a boy from Paris caught the audience’s eye as well as depicted the meeting of two different lifestyles in this real estate project. The most popular site was the replica of the Eiffel tower, which generated a lot of buzz, as it is the most iconic image of Paris as well as the climax of the short skit. The Can - Can dancers flanking the Eiffel Tower performed various dance forms, which originated in Paris. For those who wanted to experience Paris through its food could
“Working yet again with Kanakia has been an enthralling experience. Right from the décor, to the lights, to the Set-up, it was a sight to behold. Also, to manage around 20 artists with a skit including audience interaction in a live project site is not a mean feat. But at T3, it’s always best with the chaos.” AYESHA HUMNE |
Client Serving Executive, The Think Tank Entertainment
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PM Modi Delivers Keynote Address at Republic Summit 2018 Managed by Wizcraft Mumbai saw a two-day ‘Republic Summit 2018’ attended by Prime Minister Narendra Modi on December 18 and 19, 2018. Wizcraft International Entertainment Pvt. Ltd. executed the first edition of the ‘Republic Summit’ on December 18 and 19, 2018 at Trident, Nariman Point in Mumbai. The theme of the ‘Republic Summit’-‘Surging India’– focused on the growth story, the country has experienced over the last few years. It reflected the spirit of optimism and determination that is rampant across the country. The Summit was a celebration of diversity, stories, strategies, scope and the vision of a billion plus Indians and the nation itself. The two-day ‘Republic Summit 2018 - Surging India’ held in Mumbai saw top personalities from the fields of politics, business, sports and entertainment debate over key issues of national concern. The inaugural keynote address was delivered by Hon’ble Prime Minister Narendra Modi. Various high power panel discussions took place on several current and social issues by eminent personalities like Shri Piyush Goyal, Dr. Farooq Abdullah, Praful Patel, General Bikram Singh, Brigaider General (Res.) Nitzan Nuriel, Jose Manuel Barroso, Sanjeev Sanyal, Uday Kotak, Manu Bhaskaran, Justice Dipak Misra, Sadhguru, Dr. David 44
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Frawley, Shri Arun Jaitley, Sanjiv Goenka, Shri Amit Shah, Shri Devenra Fadnavis, Shri Sarbananda Sonowal, Shri Nitin Gadkari, Anurag Singh Thakur, Junaid Azim Mattu, Hardik Patel, Baa Ramdev, Ritesh Agarwal, PV Sindhu, Gautam Gambhir, Babita Phogat, Mukesh Ambani, Smt Smriti Irani and Kamal Haasan.
“Republic is redefining reporting in today’s news industry by keeping authenticity at its core. It was a proud moment for us when Republic entrusted us to execute their inaugural summit that brought a gamut of industrialists and politicians together. The magnum opus event is a foundation of a successful partnership between Republic and Wizcraft. We look forward to creating many such milestones ahead.” NIYATI VORA |
Vice President-Western Region, Brand Activation, Wizcraft
M IC E POW E R E D B Y
E X P E RI E N TI A L P LA NNER / M ARK E T P U L SE
Serendipity Arts Festival A Conversation on Bringing Indian Arts together, with Smriti Rajgarhia Serendipity Arts Festival 2018 India’s first multi-disciplinary arts event was held in Goa at the end of last year and celebrated over ninety projects across seven disciplines, with over fifteen-hundred participating artists while highlighting India’s rich traditions of music, dance and theatre, alongside culinary arts, craft, and visual arts exhibitions. The event was organised by Serendipity Arts Foundation a non-profit organisation with a vision of energising arts production, awareness and practice across South Asia. A collaborative platform for arts, the organisation aims to create new sustainable environments for the arts that engender change across the country’s cultural spectrum. In a conversation with Smriti Rajgarhia, Director, Serendipity Arts Foundation, ExM Magazine takes a look at what makes this festival a first of a kind cultural extravaganza in India. With what objectives was the Serendipity Festival set-up? How can Serendipity Festival act like as a cultural catalyst across the country? The Serendipity Arts Foundation was established in 2014 by Sunil Kant Munjal as a not-for-profit organisation with a vision of energising arts production, awareness and practice across South Asia. The Foundation’s primary outreach for the Serendipity Arts Festival, which started in the year 2016, is now in its third edition and aims to transform not just Goa, but the arts across the country. This year we showcased over 90 dynamic projects, celebrating the diversity of the creative disciplines, encouraging dialogue between the disciplines and honouring the country’s rich heritage of visual and performing arts. Our goal is to foster cultural growth and energise contemporary arts practice with innovative, accessible programming and community focused projects that are inclusive which engage new audience demographics across the country. There are many cultural events happening in the country, how do you position Serendipity as the leading multidisciplinary festival in India? Serendipity Arts Festival sets itself apart from other arts festivals in the country as the only arts event which unites the creative disciplines, showcasing performance and performing arts alongside, visual, and culinary practices. Conceived as a long-term platform creating tangible change across the country’s cultural landscape, we aim to make the arts inclusive, educational and accessible whilst maintaining rigour and depth. This year’s varied international participation has also demonstrated that Serendipity is also a catalyst for cross-cultural exchange, fostering global dialogue and erasing regional divisions in the country.
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Smriti Rajgarhia, Director - Serendipity Arts Foundation How are you ensuring a sustained growth for the platform? Are you adding any new activities with every coming edition to add more to the festival? Every year we increase in scope and scale. This year we worked with over 1500 artists and an eminent curatorial panel, our audiences are growing year by year. The Festival has focused on encouraging interdisciplinary exploration, offering equal opportunities for artists, artisans, indigenous and folk art forms, performers and other creative practitioners. Every edition builds on the success of previous years, advancing in vision, scope and engagement. What are the brand/partnerships with the Festival? What are the activations that the Festival will feature for associated brands? Brands from various sectors with a shared value and vision participate with us, this year we had partners as diverse as Banking and Finance to leading companies like ICICI Lombard General insurance, and Coca Cola etc. Association with the festival gives brands a chance to invest in the soft power of the region. The future of India lies in its intangible cultural heritage. It has been seen that brand association with cultural organizations not only lifts the image of the brand but humanizes the product. For any company, to choose to sponsor the arts is a savvy move seeking to reach higher net-worth, well-educated and passionate individuals across any demographic. It adds the gloss of culture to brands. Cultural collaboration and participation add personality and style to a brand that no amount of lifestyle marketing can achieve. Investing in art is investing in people. It has the power to change perceptions and create long lasting associations for a brand.
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India MICE Outlook 2019 Top Corporates Speak
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he MICE (meetings, incentives, conventions, and exhibitions) industry represents a sector of tourism that includes business events and activities. Indian event and MICE industry is growing phenomenally as corporate companies are increasingly choosing international destinations for their stakeholder engagement programmes.
The global MICE industry is expected to grow at a CAGR of 7.5% to reach $1,245 billion by 2023 from the 2016’s $752 billion revenue. A recent whitepaper on ‘Business travel in India’ by FCM Travel Solutions and KPMG reveals that the business travel spends in India is expected to reach USD 93 Billion by 2030. The finding is not only a testament of how India has grown phenomenally over the years as one of the world’s largest business travel markets, but also highlights that corporate buyers from India are willing to shell out big bucks on their stakeholder engagement activities, provided they get value for money.
Global MICE Industry Growth Expectation 1400 1200
Billion USD
1000 800 600 400 200 0
2016 Growth in a span of 7 years
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Travel experts and MICE specialists in the country believe that the current growth of business travel in India has gained a significant momentum in the last few years though it still gives only the ‘tip of the iceberg’ view of the enormous potential, the market holds.
“MICE is one of the most promising industries today and as per reports, the sector is likely to grow at a rapid pace in the next few years. The industry is growing at double digits.” KAUSHIK SINHA
Vice President (Marketing and Corporate Communication, CSR & Admin), Magma FinCorp
To unravel a clearer understanding of the business travel market in India and potential growth accelerators, ExM Magazine engaged decision-makers in 30 top corporatation investing in MICE, to find prominent trends, and also garnered opinions on where the industry is headed for the coming year? Kaushik Sinha - Vice President (Marketing and Corporate Communication, CSR & Admin), Magma FinCorp, said, “MICE is one of the most promising industries today and as per reports, the sector is likely to grow at a rapid pace in the next few years. The industry is growing at double digits. With more corporates opting for MICE in India and aboard, the same should continue the momentum. Almost every month I hear new destinations and properties coming up. Another development is the new Convention/ Exhibition Centres that are coming up at Tier 1 cities, even the non-metro cities are getting similar development. Development of the sector is contributing to job creation and development of infrastructure which is good news for the economy.”
Top Objectives of Corporate MICE Programmes
MICE programmes are planned and executed depending on the group sizes of the corporate companies and their objectives of the trips. Annual Conferences and Incentive Trips are the two most integral objectives, corporates have for stakeholder engagement that involves international business travel. The average group sizes are 250 and reaches to 1200+ in some corporate companies, based on these said objectives.
Average Group Size of Corporate MICE Programmes 18 16 14 12 10 8 6 4 2
“Rather than monitory incentives, people are more attracted towards MICE as it gives them the opportunity to experience different parts of the world and their cultures. It also helps to improve interpersonal relationship amongst the team.” HARISH MARATHE
Marketing Head, Brand Sansui & Kelvinator
0 Upto 300
Upto 500
Upto 700
Upto 1000
Harish Marathe, Marketing Head of Brand Sansui & Kelvinator, said, “MICE will play a very crucial role in 2019 as more and more business sectors are now trying to incentivize their trade partners, employees and even customers to keep them motivated and achieve bigger and bigger targets. Rather than monitory incentives, people are more attracted towards MICE as it gives them the opportunity to experience different parts of the world and their cultures. It also helps to improve interpersonal relationship amongst the team, which enables the companies to keep employees and trade partners moral high to achieve big numbers.” As we are heading towards digital India day-by-day, people are exposed to other parts of the world and culture, so everybody wants to experience this global village. This will also help to boost the Indian economy and tourism.
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M IC E PO W E R E D B Y
E X P E RI E N TI A L P LA NNER / COV E R STO RY
Numbers of MICE Programmes Annually
The average of international MICE Programmes in a corporations varies depending on the industry and the objectives of these initiaitives. Usually corporates have at least 3 international trips annually and the maximum can go up to 10 international trips. There are certain MICE programmes that are conducted within India as well, making it a combo of national and international trips for one corporate company.
International Corporate MICE Programmes in a Year 18 16 14 12 10 8 6 4 2 0 Upto 44
4–7
7 – 10
10 – 15
As the market for outbound MICE in India is becoming bigger each day, each corporate buyer today has a variety of destinations to choose from for their next MICE programme. However, for any destination to be deemed MICE worthy for an Indian business traveller, there are some pre-established conditions that they need to score well on,” added Marathe.
Destinations Frequented in the Recent Past
Maximum Indian corporates researched, selected Dubai and Bali as one of their MICE destinations last year. Other frequented destinations by the group studied, included different locations in the Middle East (Dubai and Abu Dhabi), South East Asia (Bali, Singapore, Hong Kong, Sri Lanka, Maldives, Malaysia, Bangkok, Phuket and Pattaya), Greater Asia (Japan, China) Europe (Paris, Amsterdam, Malta, Prague, Vienna – Switzerland and Italy), United States of America (Las Vegas), Australia/NZ (Melbourne and Sydney).
Destinations Chosen for Latest MICE Programmes TRENDING MICE DESTINATIONS
Middle East South East Asia Greater Asia Europe America Australia & New Zealand
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M I CE PO WER ED BY
“What makes a destination MICE friendly is the support one receives from the tourism board. How they come and support corporate buyers and facilitate the entire MICE programmes makes a huge difference.” VILAS GV
Manager – Events, Promotions and Communications Herbalife Nutrition
EXP ER IENT IA L P L A NNER / COVE R STORY
Vilas GV, Manager – Events, Promotions and Communications, Herbalife Nutrition, opined on reasons for exploring newer destinations for MICE programmes, “Through our previous MICE programmes we’ve already covered most of APAC and hence we are eagerly looking to explore Europe and other newer destinations. Las Vegas is an interesting option as not only does it give us a wide variety of engagements to choose from but also it has the necessary inventories that meet our demand. Barcelona is another interesting destination, because of its massive infrastructure, and seems very promising, and the same goes for Seychelles.”
Deciding Factors for MICE Destination Selection
Budgets and value-for money are still top deciding factors for selecting a destination for MICE programmes, the other factors are unique experiences, connectivity, new locations, good infrastructure. Here’s ExM’s round-up of the top 5 Parameters for Selecting a MICE Destination:
1. Budgets and Value-for-Money
Maximum coporates researched opined that the destination must have options that are perceived as value for money. While the budgets assigned to MICE programmes are enhancing, corporate decision-makers are looking for maximum bang on the buck.
2. Connectivity
Sriram Gopalaswamy, Marketing Head – Commercial Segment, Lenovo, said, “In my opinion, easy travel from 5 metro cities of India, ability to offer new ethnic experiences, no tourist-traps, vibrant 24x7 atmosphere, and superior customer experience are the 5 must-haves in any destination that make it favourable for MICE.”
3. Infrastructure and MICE Facilities
Vilas GV, shared, “Infrastructure remains a massive challenge for our outbound programmes and hence, any favourable destination for MICE needs to have a great event venue nearer to or as a part of the hotel. Infrastructure in a MICE worthy destination needs to be simple and not complicated. We need venues with a large inventory and it is because of their absence that our MICE programmes have to happen in smaller groups.”
4. Ease in Visa-Processing
“In my opinion, easy travel from 5 metro cities of India, ability to offer new ethnic experiences, no touristtraps, vibrant 24x7 atmosphere, and superior customer experience are the 5 must-haves in any destination that make it favourable for MICE.” SRIRAM GOPALASWAMY
Marketing Head – Commercial Segment, Lenovo
Speaking on the challenges of planning outbound MICE, Gopalaswamy shared, “What definitely needs to be worked upon is the ‘pre-approval of visas and faster immigration clearances’ for group trips also, the destination management companies should promote more ethnic experiences to add more value to such business travels.”
5. Tourism Authority and Local Supplier Connect
Vilas GV added, “Also, what makes a destination MICE friendly is the support one receives from the tourism board. How they come and support corporate buyers and facilitate the entire MICE programmes makes a huge difference. The main challenge here is that the business travel industry is dominated by a few big giants and there aren’t many players in the market, to begin with. Hence, a lot of times we end up spending more than we should. If more information about DMC’s, creative partners to manage such programmes is readily available that will tremendously help in enhancing the overall experience.”
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IN DUSTRY WATCH | B R IEF S
Tag Vinnatti Unveils its Experiential Marketing Expertise The experiential marketing division at Tag Vinnatti has been continuously raising the bar with the work executed for diverse clients across categories ranging from PVC Pipes to Industrial Parks and from Real Estate to BFSI as well. Jairaj Nair, AVP – Experiential Marketing, Tag Vinnatti comments, “Working with a varied client base helps us demonstrate our skills to the fullest and keeps the team excited and motivated to deliver a memorable output every single time.”
Jairaj Nair AVP – Experiential Marketing Tag Vinnatti
Up On The Stage Hires Ravishankar Iyer as the ‘Business Head Special Projects’ Up On The Stage an event vertical of ABSC Entertainment Pvt. Ltd having a stronghold in the event industry for the last 5 years, has taken a progressive leap in hiring Ravishankar Iyer as the “Business Head Special Projects”. Ravishankar Iyer, Business Head Special Projects quotes “ The key reason I chose UOTS is their uncanny ability to seamlessly straddle strategy and creativity while bringing alive the idea with exceptional brilliance. Besides they enjoy a strong relationship and complete confidence of their clients.” Ravishankar Iyer Business Head Special Projects
EvenTeriffic – Helping Create Distinctive Experiences at Events Events are home to creativity and unimaginable experiences. And EvenTeriffic aims at bringing spectacular services to create a vibrant atmosphere at an event with the help of technology. EVENTFAQS spoke in brief with Pallavi Nishant Singh, Founder, and Director of EvenTeriffic to know more about the firm and the work done by them. Pallavi Nishant Singh, Founder and Director, EvenTeriffic, quotes, “At Eventeriffic with every opportunity that we have worked on, we have ensured that we are creating engaging and rewarding experiences, for both the client and their patrons. For us, its more about the value add that our technology creates. It is only then, that the experience becomes prodigious and remarkable.”
Pallavi Nishant Singh Founder and Director EvenTeriffic
NDTV-Fortis Healthcare aces #MoreToGive Walkathon 2018 NDTV-Fortis Healthcare together organized a walkathon namely, #MoreToGive in order to spread awareness about organ donation on November 25th 2018, Sunday in 7 different cities at the same time. The event was managed by Jagran Solutions (A unit of Jagran Prakashan Limited).
Pawan Bansal
Mr. Pawan Bansal, COO, Jagran Solutions (A Unit of Jagran Prakashan Ltd.) on this event said, “It’s an honor for Jagran Solutions and team to join hands with NDTV-Fortis Healthcare to walk for organ donation in #MoreToGive Walkathon. We hope that the awareness about the cause reaches to maximum number of people, furthermore people donate their organs and save many more lives.”
COO, Jagran Solutions 00 56
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INDUST RY WATCH / M ARK E T PULSE
Putting Smiles Golf Tournament Chooses Girl Child Education
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– A Conversation with Tushar Maheshwari
ushar Maheshwari, Managing Director, E3 Integrated Pvt. Ltd. talks about how they’re focussed on taking Putting Smiles Golf Tournament and project Nanhi Kali further with an auction. This one-day event brings together CEOs and decision-makers of reputed organisations, to cometogether and support a cause -- making Putting Smiles, a very unique initiative. Excerpts below. Why did you decide to support the Nanhi Kali Project, with Putting Smiles Golf Tournament, this year? Successful education of the girl child has been repeatedly acknowledged as an effective mechanism to break the intergenerational cycle of poverty, social norms, myths and social evils.
Tushar Maheshwari
The project provides academic, material and social support that allows a girl child to access quality education, attend school with dignity and reduces the chances of her dropping out. Why did you choose Golf and not any other sport? Golf as a sport has carved its niche and has speedily gained popularity amongst the crème de la crème, the people who are the real decision makers. In order to support our cause of providing education to our Nation’s foundation – Our Girl child, we would require the contribution of the society leaders. What’s new with the second edition of the Putting Smiles Golf Tournament? After the success of season 1, the programme has reached out to more and more corporates and have gained popularity. This year, we are getting amazing response and we are overwhelmed by the substantial amount of participation and contribution. We are proud to have great event partners for this year as well and the kind of support we are getting from everyone itself makes it a unique initiative in India. One single platform where all the CXO’s & decision makers come together to support a cause, makes Putting Smiles the most unique event of the year. What’s the plan going ahead, for the Putting Smiles Golf Tournament? Our vision for Putting Smiles would always focus on the betterment of the society, so that tomorrow if we pick any cause, we would want all the leaders and decision makers to come forward at this one platform to support our aim of perishing all the evils prevailing in the society. We don’t live in a perfect world, and there’s never going to be a perfect time to give. Thus, the idea of Charity Auction is to give people the sense of participation and contribution for the cause we will be gathering for. The Putting Smiles Charity Auction is the one platform to experience the art of giving while bringing joy to the life of people in need.
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INDU ST RY WATCH / I N F O C U S
Showtime Events Chosen Yet Again for India Pavilion at CoP24, Katowice 2018 The event offers a showcase of India’s positive actions on climate change through state-of-the-art technology led installations on India’s initiates in the fight against climate change.
The Indian pavilion at COP24 Katowice -conceptualised, designed and managed by Showtime Events India Pvt Ltd, offers a unique showcase of India’s positive actions on climate change to the global audience through state-ofthe-art technology LED installations on India’s initiates in the fight against climate change. While the structure design is inspired from the National flower of India - Petals of the Lotus Flower with intricately carved lattice work, what makes us stand further apart from the rest are the 4 technology LED installations namely the Robotic Arms Integrated 3D models with an LED display showcasing the top 4 on the table, like the Renewable Energy, Smart Cities, LED success story and Afforestation; the ‘Green Good Deeds’ Interactive Bicycle Activity; The ‘India Leaps Ahead’ Display on Interactive Projection Touch
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Tables and the LED Holo projection fans showcasing the rich culture of India; which have already gained mounting popularity at the summit. Having created the last 3 Indian Pavilions at CoP21 Paris, CoP22 Marrakech and CoP23 Bonn, Showtime decided to go one notch higher this year at CoP24 Katowice 2018 dedicating the ‘design and technology’ to the progress India has made in the fight against climate change in last few years. The pavilion was inaugurated by Dr. Harsh Vardhan, Minister of Environment, Forest and Climate Change, GoI on December 3rd, 2018 and the showcase and side events will be ongoing till the December 14th 2018 at the pavilion in the beautiful Spodek Arena of Katowice, Poland.
INDUST RY WATCH / I N FOCUS
“The design of the pavilion tells the story of how our country has been one with nature for thousands of years and how by using cutting edge visual technology, we are leapfrogging to the future which is sustainable and does justice to our natural resources.” ANJAN CHATTERJEE |
National Creative Head, Showtime Events India
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I N D U ST RY WATCH / I N F O CU S
Shaadi by Marriott Season 2 Executed by Toast Events
The “Wedding of the year – Shaadi by Marriott” conceptualized and managed on-ground by Toast Events at J W Marriott, Kolkata. “It was fascinating to create an completely grand overall experience for Shaadi by Marriott. Working with all the wedding planners individually required eye for detail to making sure the core theme of the wedding remained intact. It was an exciting experience to conceptualise and build something this grand, from scratch.” NEHARIKA SADOTRA |
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Conceptualiser, Toast Events
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INDUST RY WATCH / I N FOCUS
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he “Wedding of the year – Shaadi by Marriott” conceptualized and managed on-ground by Toast Events was glimmering in the city of joy, Kolkata. J W Marriott Kolkata approached us this year, to create a wedding that was the perfect amalgamation of luxury and tradition. While thinking of the wedding of the year in Kolkata we were confident that we had to do something different to enthral guests. We wanted to target the younger generations who believe in merging the culture with their fashion sensibilities. Kolkata is known for its rich culture and is majorly dominated by the Marwaris and the Bengalis. The concept thought upon was a fashion show that would be a combination of a Sangeet and the main wedding function, along with key wedding planners of Kolkata showcasing the latest trends in the industry. A wedding today is incomplete without music - The Sangeet, has become one of the most important and sought-after functions in an Indian wedding and no one does sangeets better than the Marwaris. The music, the grandeur, the choreography, the colour – they truly know how to make the most of the event! And then you have the subtle yet elegant, traditional opulence of the Bengali wedding. A host of meaningful and heart-warming rituals steeped in tradition performed amidst a riot of colourful and immensely creative décor, are a visual treat. Using this as a background, we collaborated with Masaba Gupta to present her first ever bridal wear collection at the Shaadi by Marriott. House of Masaba is an ode to the hustle and bustle of this beautiful union and to the new age bride.
“The task was to develop designs that would match the aesthetics and tonality of Marriott as a brand. We stuck to keeping things elegant, traditional yet grand. Rose Gold is a huge trend at weddings in India these days, so we played strongly on that as the colour palette for the wedding. The arches, the ramp, the invites all had elements of rose gold in them, giving the event a very modern and classy touch.” ABHIJEET SUTAR |
Creatives, Toast Events
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INDU ST RY WATCH / I N F O C U S
Weaving a euphoria of experiences for the guests, what kept the guests on the edge of their seats was twirling performance seeped into fashion sequence. The first sequence was the start of celebrations, representing the sangeet, the song and choreography all depicted the coming together for the fun night. The dancers grooved on high energy beat of ‘ghoomar’ and ‘pallo latke’. The Bengali dance performance filled the atmosphere with the sound Ullu while the boys danced to dhunuchi dance. Culminating the showcase Rukmini Maitra walked the ramp with refinement. Doing things differently, TOAST chose not to use the main ballroom as the venue for the fashion show. Instead we converted the pre-function area ahead of the ballroom into a completely unique space for the fashion show with a 72 feet long ramp. The set was created blending modern with traditional intricacies, showcasing a grand arch and taking inspiration from the design aesthetics in the hotel. The ballroom was in-fact transformed into a unique wedding display area and was divided in 3 segments haldi, mehendi, cocktail party and the wedding mandap. The theme and the colour pallet were different for every display. It was the team’s endeavour to display the various spaces Marriott has in a unique manner, and to allow every bride to imagine their wedding as creatively as possible at the hotel. Marriott showcased wide range of food and hospitality giving guests a never before experience. It was created with the intent to craft unique, and personalized wedding experiences, that come alive with great food, fabulous 62
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venues, exquisite décor and above all, unparalleled service levels. Marriott prides itself in excelling on all the necessary parameters that come together seamlessly in creating that unforgettable wedding experience. Camaraderie, joy, and beauty all combine to make this a function hard to forget!
“Creating a ramp in the pre-function area was a challenge we took up happily as it gave us the opportunity to do something different and surprise guests with a new experience. Its always fun to work on projects and brands that give us creative liberty and allow us to experiment with locations. #ShaadibyMarriott was definitely a special one for us.” YASIN SHAIKH |
Operations, Toast events
INDUST RY WATCH / EEMA
EEMA North Celebrates Republic Day with Grandness EEMA North hosted Republic Day celebration - a first of its kind event planned for EEMA members and partners. For the first time, all EEMA member agencies and partners came together along with their families for a day full of fun and excitement. Vipul Pandhi - Vice President North, EEMA took the lead for this initiative, along with KJS Gurna – Treasurer, EEMA; Atul Chabra – Joint Secretary North, EEMA; Prerana Saxena – Committee Member, North; Humayoon Zaidi – Team Member, EEMA; Sharad Mathur – Team Member, EEMA; Nimit Mehta – Team Member – EEMA. The event started with a flag hoisting ceremony at 11:30 AM followed by EEMA members singing the National Anthem together. Also, to celebrate the inaugural event planned by the newly-formed regional chapter, a cake cutting ceremony was organised. The later part of the event included team building activities which were handled by Sahil Bajaj and a drum circle performed by D Friends. Sahil Bajaj and Sonam Chabbra were given the mandate to host the event. Tanya and Arjun Nijhawan of Fork ‘n’ Spoon sponsored the event venue and F&B. Winners of the Team building games were presented with Marriot Dinner Vouchers. This event was planned to get all the members along with their families together to enjoy a day full of games and activities with the main focus being on the spouses and children.
“Republic Day and Independence Day should be celebrated in a big way, the way we celebrate Holi and Diwali. Unfortunately, these days of national importance are no more than a holiday and treated as just another day off from work. We intend to initiate a change wherein these days grow to become one of the biggest celebrations of national pride and unity in the country. Another reason behind planning this event was to give importance to our families - who we tend to neglect sometimes because of all the work.” VIPUL PANDHI |
Vice President EEMA North
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INDU ST RY WATCH / P H OTO F E AT U R E
Brandwidth Curates Yet Another Experience in Collaboration with CNBC TV18 for Microsoft CNBC TV18 and Microsoft come together to celebrate Indian vision of Artificial Intelligence at St. Regis Hotel, Mumbai, curated by Brandwidth. The Indian vision of Artificial Intelligence has come manyfolds closer to becoming a true reality. CNBC TV18 and Microsoft came together to celebrate this success with the industrialists who have made a difference in their fields with the best possible use of Artificial Intelligence. Brandwidth was entrusted with the responsibility of creating an experience for this celebration. The event was planned at St. Regis Hotel, Mumbai. The design perfectly depicted the idea of bringing Human Intelligence and the precision of machines together. Guests came across various communications around the advancement in space of Artificial Intelligence and how Microsoft took a forefront in changing this landscape. Specially curated graphics on a Curve LED complimented the various speaker presentations.
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Dr. Shailesh Kumar, Chief Data Scientist at Reliance Jio opened the set of talks with his thoughts on “The Evolution of AI Thinking”. Dignitaries such as Ravi Sathnam, CMO at HDFC Bank and Mr. Anant Maheshwari, President of Microsoft India spoke out their perspectives on topics such as Customer Centricity with AI and Amplifying Human Ingenuity with Intelligent Technology respectively. The event further led to a panel discussion that discussed how to accelerate India with AI. The evening also celebrated efforts of the organization in space of Empowering Employees with AI, Transforming Products with AI, Engaging Customers with AI were awarded. This award went to much spoken about organizations such as UST Global, Apollo Hospitals, Yellow Messenger. The much anticipated Empowering Societal Progress with AI award was bagged by Gramener Technology Ltd. The trophies were inspired by face recognition technology that brings AI up-close to its users. The event came to a close with the soulful performance by Maati Baani who with their unique style music brought a fresh vibe to the audience with their unplugged renditions.
INDUST RY WATCH / PH OTO F EATUR E
“It’s great to work with clients who consider your team as a part of their team. CNBC TV 18 with the support of Brandwidth created the magic for Microsoft. We are really thankful that we could be part of such an interesting initiative.” ZASHANK BHATIA |
Client Servicing Director, Brandwidth
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INDU ST RY WATCH / M AR K E T P U L S E
Wizcraft Produces 26/11: Stories of Strength
An initiative by The Indian Express, conceived and directed by Feroz Abbas Khan. GUEST ARTICLE BY GITIKKA GANJU DHAR–ANCHOR, MODERATOR, WRITER
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ot every day does an experiential agency get the opportunity to produce events such as these. Events that mount the spirit of India at present. Not every agency rises to the occasion the way this one did and always does. Team Wizcraft stood by Mumbai and India to produce this very important event - 26/11: Stories of Strength at the Gateway of India, Mumbai on November 26, 2018. I had the privilege of standing in as anchor, as the voice of the event and was also responsible for steering some of the proceedings on stage. The mood was sombre and resolute. Every single element of the event reflected the colour of solidarity, oneness and resolution. Every note that filled the air, every word that was spoken, every movement that spread, every expression that unfurled resonated the spirit of one story. The story of oneness. The story of standing united against the global business of terror. To mark ten years of the 26/11 terror attacks in Mumbai, a blot on humanity that can never be erased, The Indian Express hosted the third memorial event remembering those who lost their lives, those who lost their loved ones and those who rendered the ultimate sacrifice in service of the nation. The tribute was genuine, heartfelt and valuable. This event bathed in poetic lighting, mounted on the waterfront at Apollo Bunder area at the end of Chhatrapati Shivaji Maharaj Marg in South Mumbai, against the backdrop of the Gateway and the stormy Arabian Sea. It was executed by Wizcraft International and conceived and directed by renowned theatre and film director, the inimitable Feroz Abbas Khan. The evening was dotted with valuable insights by the Chief Minister of
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Gitikka Ganju Dhar
INDUST RY WATCH / MARK E T PULSE
Maharashtra Shri Devendra Fadnavis and Union Minister for Railways and Coal Shri Piyush Goyal, Amitabh Bachchan and Javed Akhtar; all delivering tributes to the spirit of Mumbai. “Stories of Strength” had fine performances by celebrated performers Kaushiki Chakraborty, Neeti Mohan, Harshdeep Kaur, Rahul Deshpande, Mahesh Kale, Javed Ali, Ani Choying Drolma, Shivam Mahadevan with the Shankar Mahadevan Music Academy, flautist Rakesh Chaurasia, composer and pianist Merlin D’souza, the Nritarutya Dance Company led by Mayuri and Madhuri Upadhyay, the Mumbai Police Band and the Indian Navy Band. The stories of strength was presented through a series of heartrending films which captured the fortitude and perseverance of each of the victims and their families. Father of Major Sandeep Unnikrishnan delivered a straight-talk speech that enumerated upon the hard truth and the young Anjali Gupta presented a poem about change. The Indian Express also released a compilation of these stories in a book titled: Stories of Strength. Corporate leaders Anant Goenka, Executive Director, Indian Express, Ankhi Das, Director Policy for South Asia and Sudhanshu Vats, Group Chief Executive Officer of Viacom18 spoke briefly about the need to counter terrorism and shared their commitment to the cause of Unity and Oneness. Wizcraft delivered end-to-end management with world-class production standard on this event that reached out to the millions in the country, as the event was streamed live. The event witnessed the presence of some of the biggest names in the industry like Siddharth Roy Kapoor, Lok Sabha MP Poonam Mahajan, BJP leader Shaina NC, Indian Hotels Company Limited
Managing Director and CEO Puneet Chhatwal, author Poonam Chadha Joseph, designer and writer Shweta Bachchan, actor Shabana Azmi, Centrum Group Executive Chairman Jaspal Bindra and diplomats from various countries. Feroz Abbas Khan said “We needed to pay homage to the victims, share the pain of the survivors and stand in solidarity with families of the victims. We also needed to convey that we as a nation and democracy are one in our resolve to defeat terror.” Speaking on behalf of the co-founders Viraf Sarkari, Andre Timmins and the team, Director and Co-founder of Wizcraft International, Sabbas Joseph pointed out, “There are important stories that we as people have learnt from 26/11. The victims, the survivors and the martyrs need to be remembered and celebrated for their sacrifice and commitment to the country. Supporting the initiative led by Indian Express and directed by Feroz Abbas Khan is a humble effort to remind ourselves of our continuing commitment, lest we forget.” The event was broadcasted on Colors TV on December 9th at 1 PM, so we may never forget the that fall of humanity and this rise of human oneness. So, we may never forget that good will always win over evil, if the good in all of us comes together as one. Jai Hind. A salutation, a slogan or a battle cry. Whatever the future asks of us.
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TECHN O LO GY / F E AT U R E
A LOOK AT THE
TOP TECHNOLOGY PROJECTS OF 2018
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echnology shapes experiences, especially in events. 3D mapping, Augmented Reality, Projection Mapping, Robotics, and apps are everywhere in the event business. Event Planners, Technology Designers and engineers are constantly working together to create something unique for this industry and offer exceptional experiences. ExM Magazine spoke to top Technology suppliers in India to know what goes into creating a magnificent event with the help of technology. Listed below are some of the large scale events that were made even more grand with the help of technological experiences.
Transhuman Collective Project: Gulf Oil Interactive Museum
Gulf Oil Interactive Museum
Transhuman Collective Designed the Gulf Oil Interactive Museum with multiple interactive technologies. The museum used various sensor technologies, including infrared, Ultrasonic, Piezo and 3D Depth Sensor. These sensors triggered visuals, sounds, and moving objects when there was user interaction. They used micro controllers to design these experiences rather than using big computers. In addition to this, there was also a Holographic Fan for an added ‘WOW’ factor.
“As we combined traditional and technological mediums, we didn’t use any readymade technology, we built our own system and programmed each of them with custom codes. Everything was built from scratch. At Transhuman Collective, we believe developing our own technologies is more sustainable and future proof.” SOHAM SARCAR | 70
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Co-Founder - Transhuman Collective
T ECH NO LO GY / F E ATUR E
Tagbin
Project: India’s Largest Experience Center at Dholera Smart City
Dholera Experience Center
“Dholera Experience Center is designed and engineered in a precise way, focusing on the multi-sensory experience of the visitor. We love challenges and look forward to delivering more groundbreaking projects in future.” GIRISH AHIRWAR |
Chief Business Officer, Tagbin
Dholera Experience Center’s opening ceremony was aimed at showcasing the overall planning of Dholera and attracting investors and companies who visited during the ‘Vibrant Gujarat Global Summit’, held on January 17, 2019. Tagbin got the mandate to build and maintain the ‘Experience Zone’ at the ground floor of the BEC (Business and Exhibition Center) and the building at DSIR (Department of Scientific and Industrial Research) - a total of 6400 sq. ft. space. According to the client brief Tagbin had to create an impressive and interactive ’Experience Zone‘in DSIR and be regarded as a benchmark nationally and internationally. Targeted to attract Corporate Leaders, Investors, Real Estate Leaders, Ministers, and anyone who would like to experience the upcoming smart city of Dholera. A journey was created using a hallway, showing the story of the ancient city of Lothal during the Indus Valley Civilization, which was much ahead of time in planning a structured city. Dholera has the largest 3D projection mapping of 3D City model ever created in India. And first time to do storytelling by syncing a 3D Projecting Mapping on City Model and a Video Wall. The entry itself was marked by experiential branding of Dholera Logo by using 3D projection mapping. The journey through the tunnel is breathtaking as the visitors feel as if they are teleported to the ancient era, while making the visitors walk from the present to the future of Dholera as a Smart City.
Digital Jalebi
Project: Xiaomi Poco F1 Global Launch Digital Jalebi provided long exposure, low light, 360 degree and light painting booth for the worldwide launch of Xiaomi Poco F1 and collaborated with Wizcraft. Xiaomi wanted to showcase and highlight main features of the phone which was its camera. For this, the team used 15 POCO phones and made a ring to capture. This was Digital Jalebi’s most creative display despite having a lot of limitations. The team managed to provide a great and interactive display which left an amazing impact on the visitors.
“Perfect amalgamation of technologies such as low light photography, long exposure photography, light painting, 360-time freeze, accomplished by leveraging the cutting-edge camera features of the Poco F1. The end product is an exciting boomerang GIF that is available for sharing on social media.” ANANT DUTT BHARDWAJ |
Technology Lead, Digital Jalebi
Worldwide launch of Xiaomi Poco F1
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TECHN O LO GY / I N F O C U S
Creative Technology Deliver’s 9750 sqm of Projection at Qasr Al Hosn Qasr Al Hosn reopens as a museum to the public, Creative Technology Middle East (CTME) delivered 9750 sqm for the historical event.
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asr Al Hosn is the oldest, most significant heritage site in Abu Dhabi and the first structure to have been built in the capital after more than 11 years of restoration. The site has now reopened its doors as a museum to the public, showcasing the development from a community reliant on fishing and pearling to the modern Abu Dhabi. Creative Technology Middle East (CTME) were on hand to deliver 9750 sqm of projection for the historical event on behalf of our clients. The Qasr Al Hosn Inauguration was opened by Sheikh Mohammed bin Zayed, the Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces on December 5, 2018. The large projection show featured content supplied by Fly Studio, showcasing the UAE’s heritage and the history of Qasr Al Hosn Fort. The content was delivered across three buildings, the Musalla, the Cultural Foundation and the Qasr Al Hosn Fort. The projection covered such a large area of the event that the only way for the audience to follow the full story was from the central revolving grandstand which slowly rotated as the show progressed across the large site.
To ensure system operation was in sync, CTME used Riedel Compact Pro equipment for distribution of sync and timecode to all media servers. Compact Pro units were also used for signal distribution of six robo cameras in place for a rough projector line up. In addition to Riedel units, CTME provided a large number of fibre network switches across the site for the purpose of content sharing, control of the robo cameras and projector control. To achieve the high brightness stipulation CTME provided multiple projector channels in a double and triple stack configuration. Each projector in the configuration received main and redundant signal feed resulting in a total of 180 unique video signal feeds. The event was broadcast live across local television stations and the Qasr Al Hosn YouTube page where thousands of people tuned it to watch the historical event take place. Hughes goes on to say, “Everyone came together to pull off this fantastic event, it was a great success and real pleasure to have been part of it.”
CTME used 34 Panasonic 31K laser projectors and 46 Panasonic 21K Projectors installed into 20 bespoke towers strategically placed to cover all three main aspects of the projection areas. CTME’s Senior Project Manager Dan Hughes states “We use Panasonic projectors due to their reliability, brightness, optics and are a perfect product for the job in hand.” Prior to the event, all three projection areas were laser scanned, and an accurate 3D model was prepared for both content pre-visualisation and creation. The 3D model of 1,200 000 vertices and UV maps were shared between the creative department and CTME for content creation and mapping. CTME used its internal Octopus application to control switching of backup feeds on the matrix. Hughes explains “Octopus is an application created internally by our team within the CT group for the purpose of controlling other pieces of hardware by network commands. It was a great tool to have on hand to manage the failover switch.”
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“Having an accurate 3D model and Disguise servers, meant we were able to deal with any changes quickly and continue with the projector line up to meet the clients schedule and timelines.” ALEM DZINIC |
Senior Project Engineer
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NEW YEAR, NEW GEAR – Protec Reflects on 2018 and Gives Insight into 2019
Protec started 2018 with a big announcement and an even bigger vision for the year ahead. The Protec group expanded to include Protec European Events based in the UK and has extended its global reach to include events this past year as far flung as Rwanda. Also, opening an office and warehouse in Saudi Arabia to offer their clients a service on their doorstep meant a significant growth in resources to avail of the burgeoning events industry there. With this expansion into the UK and Saudi Arabia there have been many highlights. One that springs to mind is the ground-breaking ceremony for Qiddiya, the famous Saudi Arabian giga-project. “2018 has been an incredible year with a wide variety of outstanding events that we were delighted to be a part of. Some moments that stand out are seeing our dart playing robots on a stand at GITEX garnering so much media attention, helping our client unite 400,000 EDM fans at Unite with Tomorrowland, delivering an opening ceremony to remember for the MENA Special Olympics, to watching our client relationships strengthen and our global reach expand with our European branch – it’s all been outstanding. But I think it is the industry awards we received this year recognising all these great achievements like being awarded ‘AV Production, Staging & Rental Company of the Year’ at this year’s long-standing AV Awards ceremony, along with several awards in the Middle East for event technology encourages us to push the boundaries of event technology even further”, said Steve Lakin, Managing Director, Production Technology LLC (Protec).
“I have two words that come to mind when I think of the Protec team, ‘professionalism personified’ – they have creative ideas, technical agility and are flexible even under “show” pressure. We have a great working relationship with them, they understand our business, they know the personalities, and our goals are aligned – we make both our companies successful – now that’s true partnership.” Evelyn Truter - Marketing Programme & Project Manager - Xerox International Operations
Steve Lakin
Growing Infrastructure & Hiring Talents
Investments in Production Technologies
Strategically located next to the National Exhibition Centre and Birmingham International Airport, they have more than doubled their storage area to 63,000 ft2 (5850 m2). Alongside the new space to store their growing inventory and expanding staging and scenic department, they will be hiring more world class personnel in order to consistently deliver the standard of events the global Protec brand is recognised for.
Protec have made some new investments with a busy 2019 in mind including the GrandMA3 full size and 4 MA3 Light consoles.
“Our goal is to bring people from all walks of life, countries, backgrounds and unite them as one with the power of music. That is exactly what UNITE with Tomorrowland did once again and we are very happy with the feedback. It is with the help of strong partners like Protec that make this concept such a huge success in the UAE.” Barry Pavic, Director, Envie Events. 74
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Egor Popovski of MA Lighting Middle East congratulated Protec on pioneering this new technology by saying, “We are very proud to congratulate Protec on being the first to purchase the GrandMA3 consoles in the Middle East and are happy that we can deliver these solutions. This is one more important step in our long-lasting relationship with Protec.” Alongside this, Protec added the impressive Robe RoboSpot follow spot ground control system and 40 of ClayPaky’s latest Axcor 400 Profile fixtures.
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In the video department Protec invested in the OmniCal camera system by ‘disguise’ (D3). Scott Walker explained the benefits of this new addition to our disguise range. “The OmniCal system will cut down set-up time and give us more flexibility in 3D mapping. This system will provide us with updated point cloud data that will allow us to adapt our model mesh to match precisely the real-world object which will be great for complex 3D mapping jobs with large quantities of projectors.” HOD of Audio, Ed Ross has said that they have received new LA Rak 2 amp racks to add to their extensive L’Acoustics inventory. He added there is more exciting news on the horizon for Protec’s audio division but is remaining elusive thus far promising very big news in the springtime. He shared, “This new acquisition will be terrific not just for Protec but for all our clients putting on large events in the region.” Alongside their new compact K10 robots, a new addition in the past few months, the ‘Advanced Technology’ department have promised a few exciting surprises in 2019 with some different technology on the event horizon. This technology is expected to be launched in February!
ClayPaky’s latest Axcor 400
Of course, these new acquisitions and the highly skilled team behind these successful events will be available globally to Protec’s clients in the UK, Europe, Middle East, Asia and Africa as they look towards delivering the same consistently world class events beyond all expectations across continents.
Robot human hand
L’Acoustics LA Rak 2 amp racks
GrandMA3 consoles
AV Awards
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