JULY - SEPTEMBER 2017 by EVENTFAQS Media

CONTENTS

ENTERTAINMENT

M.I.C.E

BRIEFS 8 MARKET PULSE -- It’s Time to Reinvent Brand Sunburn and the Experience It Offers: Karan Singh 10 -- All About Music will be a First of Its Kind Exclusive Music Forum in India: Tarsame Mittal 11 -- AGP World: An Indian Production House Raising the Bar 12 COVER STORY -- New York Immerses in the 72-hours Extravaganza of the 18th IIFA Weekend 14

BRIEFS 32 IN FOCUS -- Kubota Introduces Neostar Tractors to Dealers and Farmers in Style 34 -- The Quintessential Dubai Incentive Trip 36 -- The Livewire Experience Crafts a Technological Spectacle for Amdocs Annual Meet 38

BRAND MARKETING BRIEFS 20 IN FOCUS -- The Dazzling Spectacle That Was ‘Shaadi By Marriott’ 22 -- Fountainhead MKTG Creates a Mini Quirk-Fest to Launch Simone Carter 24 -- Ducati Launches Monster 797 and Multistrada 950 in India at Qla 26 PHOTO FEATURE -- Tata Salt Partners with Puri Administrators to Engage Devotees at Jagannath Rath Yatra 28 -- The Stunning Launch of Honor 8 Pro Taj Palace New Delhi by Vibgyor Brand Services 29

INDUSTRY WATCH BRIEFS 42 MARKET PULSE -- The Good Old Days: Hanny Ezzat 43 EEMA UPDATES 44 IN FOCUS -- Create Incredible Memorabilia with Varda 46 INDUSTRY WATCH -- The BUZZIEST WOW Yet! 48 -- 4-Summits of Knowledge Exchange at The WOW Convention Asia 2017 56 -- The Essential Business Connection 68 -- WOW Winners 72 -- Glimpses from the WOW After Party 91

TECHNOLOGY BRIEFS 92 IN FOCUS -- 5 Fantastic Innovations from Tagglabs to Amaze Audiences at Your Next Event 94

Disclaimer: i. Experiential Marketing magazine is published by EVENTFAQS Media. Pvt. Ltd. with RNI Registration MAHENG/2010/35733. ii. Every effort is made to ensure that the magazine’s content is correct. However, the publisher accepts no responsibility for any errors or omissions. iii. All material published in this magazine is copyright protected. Unauthorised reproduction in part or full is forbidden. iv. The publisher takes no responsibility for content used in advertisements and advertorials. It is assumed the advertiser has rights to use the content. v. The publisher takes no responsibility for photographs and information published in features which comes from external sources such as PR agencies, direct sources, etc. It is assumed that the parties involved have the right to provide the information for publishing purposes. vi. Any dispute/error liable vis-a-vis this magazine is strictly restricted to local jurisdiction in Mumbai only.

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FROM THE EDITOR

48 It surely was a heightened moment of pride to see members of the International Indian Film Academy inaugurate its festivities by ringing in the bell of the Nasdaq stock exchange at Times Square in New York. What better mark of the globalization of Indian cinema? What better memory of IIFA being hosted in New York? What better milestone for an Indian Event IP to achieve? It has been a habit for IIFA, and Wizcraft (organisers of IIFA) to leave its mark in every host destination. What’s commendable is that every effort is usually deep-routed in meaningful development for the Indian Film Industry and for bi-lateral development with the host destination. So while there’s plenty buzz about sensational performers and star-studded events, there’s also genuine growth being achieved, for an industry, and a nation. It’s no wonder then that deliberately, consciously or unconsciously, events like IIFA continue to be an inspiration for the Experiential industry, as well. We see that ourselves, in the buzz and multi-faceted nature of the WOW Awards and Convention Asia. And we’re ever-grateful on being poised to learn from and be inspired by the very best! karishma@eventfaqs.com

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JULYâ&#x20AC;&#x201C; SEPTEMBER 2017 VOLUME 8 ISSUE 3

KARISHMA HUNDALANI karishma@eventfaqs.com

VISHAL NAGDEV vishal@eventfaqs.com

EDITORIAL TEAM RACHAEL RAJAN rrajan@eventfaqs.com +91 9766071741 SHANTANU JAIN shantanu@eventfaqs.com +91 9990881440

CFO & DIRECTOR JIMMY CHOUDHARY jimmy@eventfaqs.com +91 9821428197

CIRCULATION RAMESH PATIL ramesh@eventfaqs.com +91 22 26300673 ADMIN & ACCOUNTS NILESH PAWAR accounts@eventfaqs.com +91 22 26330674 SAMEET ELKAR admin.mumbai@eventfaqs.com +91 9769306799 AKASH GUPTA admin.delhi@eventfaqs.com +91 9911755871

MARKETING SERVICES TEAM RADHIKA SETHI radhika@eventfaqs.com +91 9920661129 MARKETING OPERATIONS TEAM KRITI JAIN kriti@eventfaqs.com +91 9911696980 REBECCA FERNANDES rebecca@eventfaqs.com +91 9833993885 CHARMI JANANI charmi@eventfaqs.com +91 9920574595 ZAFAR KHAN zafar@eventfaqs.com +91 9004839027

GRAPHIC DESIGN VINAYA PRASHANTH vinayaprashanth@gmail.com PRASAD KARAMBAT

Experiential Marketing (ExM) is a quarterly magazine published by EVENTFAQS Media (India) Pvt. Ltd. Founded in 2007, EVENTFAQS is a multi-channel business media platform focussed on the MICE, Experiential Marketing, LIVE Entertainment & Social Events industry and engages over 40,000 stakeholders via its print, digital and event platforms. Visit www.eventfaqs.com for more details. For subscription enquiry: info@eventfaqs.com Editor: Karishma Jamnu Hundalani. This issue contains 100 pages including covers. Printed & published by: Vishal Vashulal Nagdev on behalf of (or owned by) EVENTFAQS Media Pvt. Ltd. and printed at VSSU Graphics, Unit # 36, Ideal Industrial Estate Senapati Bapat Marg, Lower Parel-West, Mumbai 400013, Maharashtra, India, and published at EVENTFAQS Media Pvt. Ltd. 112, 1st Floor, Embassy Centre 207, Nariman Point, Mumbai 400021, Maharashtra, India.

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info@showtechme.com

WWW.SHOWTECHME.COM +971 4 338 4048

BRIEFS

ENTERTAINMENT

Shaan Performs at The Swami Lifestyle Club Launch in Navsari, Gujarat Swami Lifestyle Club Presented SHAAN Live In Concert, a Project by Swami Group with the event managed by Destiny Group Entertainers Pvt. Ltd. in Navsari, Gujarat. The event took place on May 28 with over 10K people in attendance. Chirag Shah, Owner, Destiny Group Entertainers said, “We are fully satisfied with our team work and the vendors who worked with us day & night, also with Team Shaan who were very cooperative, and the ‘SHAAN’ himself made this event very live with his cute smile and grand performance.” Chirag Shah

Owner Destiny Group Entertainers

Sunburn Set to Enter Australia with ‘Sunburn Reload’ in Partnership with LIL B Entertainments Sunburn, one of the world’s most successful dance music festivals, is making its debut in the melting pot of cultures - Melbourne - with its club brand, Sunburn Reload in association with LIL B Entertainments. Karan Singh, CEO, Sunburn states, “It is has always been our endeavour to give our global fans the homegrown brand experience through an intimate format on their home turf. We have been witnessing an increasing interest from Sunburn patrons from Australia which led us to incept a Melbourne edition.” Karan Singh CEO, Sunburn

AGP World Brings to India Britain’s Best A Cappella Band ‘The Magnets’ AGP World is all set to bring the British A Cappella Band ‘The Magnets’ to perform at Tata Theatre: NCPA on September 9, 2017. Ashvin Gidwani, Producer & MD, AGP World said, “A night with The Magnets showcases the sheer versatility of a cappella performance. The band revolutionized a cappella by combining virtuosi vocal percussion with glorious harmonies, and have gone on to become a must-see act on the international music scene, I am glad to bring such an eminent A Cappella band to India. I hope the audience enjoys their music as much as I do.”

Ashwin Gidwani Producer & MD AGP World

Katie Thiroux to Perform at Q’s Bar and Lounge, Palazzo Versace, Dubai Q’s, Quincy Jones’ first-ever bar and lounge featuring world-class live music, is set to welcome its latest act on June 27. The multi-talented Katie Thiroux and her accompanying band will be treating guests to traditional jazz music with a contemporary flair at the popular Q’s Bar and Lounge in Palazzo Versace Dubai through to September 2. “I couldn’t be happier to have such a talented young bassist and singer keeping the music playing in Palazzo Versace Dubai!” remarked Quincy Jones. Quincy Jones

Q’s Bar and Lounge Palazzo Versace, Dubai

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BRIEFS

ENTERTAINMENT

Vh1 Celebrates Independence Day with Soundnation Gigs, Festivals, Masterclass & More! Music lovers were given a bold flavor of the Indian music scene at 6 Vh1 Soundnation gigs and 2 festivals including Nikhil Chinapa’s Satellite Festival; 5 radio interviews with trending Indian artists namely Vasuda, Rajakumari, SPRYK, Oceantied & Burudu on August 11 on Radio One & Radio Indigo; and an exclusive masterclass for budding musicians with a prominent indie band renowned for their contemporary Indian rock music, Indus Creed. Hashim D’Souza, Programming Head – English Entertainment Cluster, Viacom18 shared, “Our aim continues to be the go-to channel for the greatest music and entertainment content. The shows lined up for this month only reaffirms our vision of bringing the best in English entertainment.”

Oberoi Middle East Events Set to Present SalimSulaiman Live in ‘Namaste Abu Dhabi!’ Oberoi (Middle East) Events presented The Bollywood Music Icons, Salim-Sulaiman, in a spectacular event entitled “Bollywood Icons in Concert - Namaste Abu Dhabi”, set to take place on August 18 at the prestigious Emirates Palace Auditorium. Salim Merchant says, “We are extremely excited to be a part of the ‘Abu Dhabi Summer Season 2017’ and Indian Independence day celebration week. This event marks our 1st public concert in Abu Dhabi and Sulaiman and me, accompanied with our Bollywood Co-singers, Musicians and Technicians, prepared a special Bollywood musical treat for our fans in the UAE for the ‘Namaste Abu Dhabi concert.’”

Opium Events Announces Dream Theater to Perform in Mumbai & Dubai This October Opium Events has confirmed that Dream Theater is coming to India and will play on October 8 at MMRDA Grounds, Mumbai. In addition to the India leg of the ‘Images, Words & Beyond 25th Anniversary Tour,’ Opium Events will also be managing the Dubai leg, which will take place on October 6 at The Dome. Cyrus Gorimar, Director, Opium Events & Production remarked, “The band is very particular about a lot of the arrangements and comes with around 9000 kgs of their own sound equipment including amps and cables. So there were a lot of aspects to take into consideration while planning this.” Cyrus Gorimar

Director Opium Events & Production

Bollywood Rapper Raftaar Set to Headline Bollyboom NSCI Night Bollyboomis all set to rock the city of Mumbai on August 19, 2017 at the NSCI - Dome, Worli. Headlining this edition of Bollyboom is the popular rapper Raftaar. Manuj Agarwal, CEO, Percept Live shared, “The Bollyboom NSCI Night is a premium red-carpet event that will feature some of the best names in live music along with DJs including Raftaar, DJ Aqeel, Shilpi Sharma among others. We are hopeful that the event will set new standards for Bollywood Dance music events in the country.” Manuj Agarwal CEO, Percept Live

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It’s Time to Reinvent Brand Sunburn and the Experience It Offers: Karan Singh, Sunburn BY SHANTANU JAIN It wouldn’t be wrong if we said that the last ten years have seen the LIVE Entertainment space in India truly evolve and transform itself into a vivacious and dynamic business opportunity that everyone wants a piece of. Giving credit to where its due, it was media giant Percept’s brainchild ‘Sunburn’ that kickstarted the electronic dance music festival scene in India.

Melbourne has a rich electronic music history and has struck the perfect balance between mass-market festivals and the club culture. Sunburn Reload, Melbourne will feature India’s youngest and Sunburn resident, DJ Shaan apart from Candice Redding, Olly Esse and other homegrown acts at the popular Studio 3, Crown Casino, Melbourne, Australia.

KARAN SINGH CEO Sunburn

Sustaining a new event property is a daunting challenge. However, Percept through its relentless marketing & creative efforts matched with eye rolling investments for 10 years made Sunburn a success story that enjoys unprecedented love and support from EDM fans across the globe.

As Sunburn completed 10 successful years of its running last year in Pune, Percept claims this is only the beginning of bigger and grander things they have in store for the festival audiences. In an exclusive conversation with ExM, Karan Singh- CEO, Sunburn Global shares plans of Sunburn 11, property expansion plans, Sunburn Australia & more. Last year saw Sunburn successfully completing 10 years as the biggest music festival property in India. What can the audiences expect from Sunburn 11? As we enter a new decade of Sunburn, we are going to completely renew the experience for our fans. Sunburn Season 11 will definitely break barriers to double in both size and scale with a host of new assets and formats being introduced therein catering to a wider audience both globally and domestically. We are making some big and exciting changes to the main Sunburn Festival this year, which will be announced in the coming weeks. We have a couple of massive Arena Tours planned across the country with artists who have never toured these cities before. Previously Tier 2 cities were only a part of Sunburn Reload, but now Sunburn Arenas will also be introduced in these Tier 2 markets. We will also be majorly focusing on the digital content for Sunburn 11. Our viewership is targeted to double from 22 million online views to 50 million, with Live streaming extending beyond the main festival to become a key part of the other Sunburn formats. And finally, we are going to be introducing a brand-new format of Sunburn this year which is completely targeted towards the youth of India thereby offering them a more accessible and affordable dance music experience. More detailed information on these formats will be shared very soon – but it promises to be an exciting and a significant season for us. 10

Percept also recently announced that it will be taking Sunburn to Australia. How will this edition be rolled out? We are doing a Sunburn Reload show in Australia, which is our smaller format, and we are taking some of the best Indian artists there. We have dabbled successfully in several international markets in the past few years, including Sri Lanka in 2012, Dubai in 2013, Muscat in 2015 and Kathmandu, Nepal in 2016. That being said, it is still super exciting for us to cross over to Down Under and we will be doing a show there for the first time. It has always been our effort to give our global fans the home grown brand experience through a customized format on their home turf. We have witnessed an increasing interest from Sunburn patrons based in Australia which led us to incept the upcoming Melbourne edition.

During the course of Sunburn Season 11, we do have plans to definitely do shows in Sri Lanka, Dubai, Nepal, and other parts of Asia and the Middle East. What are the plans for expansion as you step into the new decade? We are incredibly proud of what we have achieved in the last decade. The need of the hour now is to reinvent the brand and the experience. That is exactly what we intend to do. We have always focused on the experience of our fans, first and foremost, and we intend to give them an even better, bigger and importantly more varied experience moving forward. There is so much potential in India with so many markets to tap – the possibilities for expansion are endless. We intend to double in magnitude and numbers from 750,000 to reach 1.4 million fans via amplification of engagement and events by targeting more markets across Indi and overseas as also introducing new formats like U21. Sunburn Reload will expand from 25 shows to 50 large format shows across 26 cities. Sunburn Arena will also witness an expansion into 15 markets as it gets introduced into Tier 2 markets this year. International growth will also see the brand extend its geographical footprint into Australia, Dubai, Colombo, Asia and the Middle East. Digital reach is targeted to scale up to hit 50 million views this season with Live Streaming and other innovative Technologies backing our endeavor. The flagship Sunburn Festival will witness inbound traffic from more countries this year as we reach out to more territories via our online partner sites and digital campaigns with an aim to drive greater awareness and ticket sales across more geographies. Beyond this, we are definitely interested in going into some new business lines with Sunburn, which again we plan to do in the next 12-24 months.

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‘All About Music’ will be a First of its Kind Exclusive Music Forum in India: Tarsame Mittal BY SHANTANU JAIN Known as one the leading talent management agencies of the country today, TM Talent Management has recently ventured into the domain of creating event IP’s with the launch of their vertical ‘Truly Musical’.

comes to copyrights and other governing laws because there is so much ambiguity prevalent in the system. Upcoming talent can’t find a foothold because there are not enough focused management agencies. Streaming services need to address the abysmally low royalty payouts per stream or the value gap. Our infrastructure and tax structure doesn’t give an impetus for large format IPs. India has never come from an artist-driven culture but from a song-driven culture due to Bollywood films and hence music labels market prefer marketing their content through radio and television vis-à-vis digital. However, live is unlocking the potential of the Indian market and will pave the way for everything else.

What can one expect from All About Music and who should attend it? The conference is meant for avid music enthusiasts who are keen to interact with TARSAME MITTAL the forerunners of the business and gain first-hand technical knowledge. We have speakers from different walks of life and different regions who will cover different subjects. So, while we This initiative that aspires to create, build and sustain the will address how 70% of the music industry’s revenues now opportunities between the various verticals and markets of come from streaming or how Bollywood film studios rely the music industry is scheduled to be held on September heavily on its musical score for box office success, we will 18 & 19, 2017 at Taj Lands End, Mumbai. also discuss how Punjab has a thriving music business that beats other regional markets or how a college going indie In an exclusive conversation with ExM, Tarsame Mittal, artist is making a fortune via the internet. We have a mixed Founder & Director, TM Talent Management, spills the bag of inspiring stories and lessons from different cities of beans on what led to the conceptualisation of All About the world, thus making the conference an educative forum. Music and what it will offer its audiences. We want to do full justice to music as a topic and don’t want to restrict it to any particular region or genre. In the How was the idea of creating All About Music conceptualinaugural year, you can expect an overview of the Indian ized and what was the objective behind it? music industry with panel discussions, expert sessions, a I have been in the talent management business for almost networking hub & master classes. 10 years now and I have always seen the huge disparity that exists between the different segments of the business. Share with us some of the speakers we will see speaking The music industry in India is very fragmented while the at the convention? perspective to make it a fully equipped and organized CEO of CD Baby and independent music propagator Tracy sector is quite potent. The objective of this conference is Maddux, Founder of Outdustry, a firm specializing in the to bring together the different stakeholders of the music Chinese recorded music industry, Ed Peto and Executive fraternity on a single platform through an inclusive open Producer of the US feature film Bernard and Huey, Rob discussion that is not predisposed to any particular genre Schwartz and Paul Brindley, Co-founder of MusicAlly will of music. In fact, this will be a first of its kind music forum be the first line-up of international speakers to join the in India. conference After the staggering success of the two editions of its debut event property, Bollywood Music Project (launched in partnership with Event Capital), TM Talent Management has now announced the launch of India’s exclusive annual music convention titled ‘All About Music’.

Being in the business of talent management, I have been interacting with a lot of established and emerging talent, as well as music labels, publishers, copyright societies etc. and I have noticed the lack of communication and information which in the long run is detrimental to the growth of music business. I want to change the way music is standardized today. Conferences are like a mini industry reunion and serve as a reminder to everyone in the business to constantly empower and update themselves and everyone around them and that is what we want to achieve with All About Music. What are the current challenges being faced by the Indian music industry today and how can these be eliminated? The biggest shortcoming is that we are not a consolidated industry. While content is king, the consumer mindset still revolves around gratis consumption. The independent scene is not given an impetus as it should be vis-à-vis commercial music. Talent is constantly unaware when it

Other names include Canadian music producer Spek- SVP of Creative and A&R at Reservoir, musician Arijit Singh, composers Amit Trivedi and Sunny M.R., Lyricist Amitabh Bhattacharya, Ashish Hemrajani of Bookmyshow, Shreyas Srinivasan of Insider, Nirmika Singh of Rolling Stones India, Mandar Thakur of Times Music, Vijay Nair of OML, legal experts Neeta Ragoowansi and Priyanka Khimani, Gurpreet Singh of One Digital Entertainment, Keya Madhvani of Twitter are some of the names to join the esteemed panel. Do you plan to take All About Music to multiple cities or will this be an annual property in Mumbai only? Yes, we plan to make this an annual property but would like to be in Mumbai as Mumbai is the epicenter of the Music Industry. However, we want to include all regions and cities which influence the music industry and thus we are hosting several unconferences in Tier 2 & Tier 3 cities to set the tone for the main conference and thereby give a fair opportunity to every major player in the regional market as well. JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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ENTERTAINMENT / MARKET PULSE

AGP WORLD: AN INDIAN PRODUCTION HOUSE RAISING THE BAR AGP World is synonymous with world-class theatre, talent management and curated art events with a network across 17 cities in India and 12 countries globally. With lighthouse offices in Mumbai for India, Singapore for the Far East, Dubai for Middle East, Sydney for Australia/New Zealand & Johannesburg for Africa, AGP World has embarked on a journey to develop, produce and tour original content. The brain behind AGP World - Ashvin Gidwani - MD & Founder is a powerhouse to be reckoned with, being one of Indiaâ&#x20AC;&#x2122;s top-notch producers with a strong belief of having cross-cultural ties. Over the last 25 years, AGP World has created a corporate model where brands integrate their objectives through the medium of performing arts. Apart from theatre, Artiere under the AGP World umbrella has a strategic alliance with leading art galleries and has conceived and developed art experiences, photography and prints internationally. 12

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ENTERTAINMENT / MARKET PULSE

A keen understanding of markets and the ability to customise content to suit the sensibilities of each country has leveraged entertainment to different audiences. Some of AGP World’s theatre productions are Blame it on Yashraj, 2 To Tango 3 To Jive, Barff, The Scent Of A Man, Drama Queen, History Of India, Battle Of Da Sexes etc to name a few. The production house works with some leading artist like Bharat Dabholkar, Vir Das, Saurabh Shukla, Jayati Bhatia, Suchitra Pillai, Achint Kaur, Sadiya Siddiqui, Anant Mahadevan, etc. Under talent AGP World has Mentalist Nicolai Friedrich from Germany, A Capella group Magnets from UK, 1st Project the best percussionist drummer group from South Africa. AGP World has also worked with some of the best and biggest names in International Entertainment, Hotel Paradiso - The Masked Theatre phenomenon from Germany, Edinburgh’s largest selling stand-up comic Jason Byrne and STOMP! The Broadway and West End Blockbuster. Speaking on his vision Ashvin Gidwani, MD and Producer, AGP World remarked,“My endeavour is to corporatize and evolve the performing arts and entertainment genres that can be replicated globally. With over a dozen productions and IPs in the pipeline, there’s excitement across all our touchpoints. We have only just begun!” FOR ENQUIRIES enquiries@agpworld.com or call 022- 61794400 More info: www.agpworld.com JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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ENTERTAINMENT / ALSO FEATURED

IIFA Awards 2017

New York Immerses in the 72-hours Extravaganza of the 18th IIFA Weekend The 18th Edition Of Lycamobile Presents IIFA Festival New York in Association with McDonalds was held from 13 – 15 July 2017 in the host city of New York. The 72 hours extravaganza, Eros Now IIFA Weekend co-presented by NEXA powered by VIVO, featured a string of events and unique associations: Myntra presents IIFA Stomp, Shuruaat Gala Dinner IIFA Societal Innovation Summit in association with tGELF, The FICCI- IIFA Global Business Forum 2017, the spectacular EROS NOW IIFA Rocks and the one and only- The NEXA IIFA Awards Powered by VIVO. The 18th Edition of the IIFA Weekend and Awards began with an Official Press Conference held at the Metropolitan Ballroom at the Sheraton Times Square Hotel. The conference was attended by leading notable figures and members from the media, eminent Bollywood stars Salman Khan, Shahid Kapoor, Katrina Kaif, Alia Bhatt, Sushant Singh Rajput, Kriti Sanon, Varun Dhawan among others were in attendance as they welcomed the Biggest IIFA ever in New York.

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UPDATESENTERTAINMENT FROM THE UAE // PHOTO ALSO FEATURED FEATURE

MAKING ITS MARK

IIFA Stomp + Shuruaat Gala

While the buzz of multiple events through the IIFA Weekend is now what audiences in the host destination can surely look forward to, what’s commendable each time is that one high point during the Weekend, that makes it most memorable for the host destination. This year, IIFA inaugurated its festivities by ringing in the Nasdaq stock exchange bell at Times Square, thus marking the globalization of Indian cinema.

Fans of Indian Cinema got to experience a host of events, kicking off with the music and fashion welcome party- Myntra presents IIFA Stomp at Times Square on 13 July. Bollywood actor Varun Dhawan showcased his DJ skills alongside DJ Amann Nagpal, Electronica icon B.R.E.E.D, DJ Nasha, as they raised the excitement with their unique music. Another facet to IIFA Stomp is a glamorous Fashion Show right in the heart of the city! Myntra presented its collection with showstoppers Bollywood actresses’ Dia Mirza and Taapsee Pannu. Leading ladies Shilpa Shetty and Neha Dhupia were the show-stoppers for Shane and Falguni Peacock collection presented by NEXA; and a Jewelry collection presented by Gitanjali by designer Sonaakshi Raaj with Huma Qureshi as the showstopper. In addition, Myntra announced the MOGO music launch featuring a 10-minute performance by the talented multi-instrumentalist Karsh Kale.

International Indian Film Academy especially rang the bell to announce its support for the Nand Ghar Project, a unique Public-Private-Partnership (PPP), led by Vedanta Resources,which is listed on the NYSE stock exchange, along with the Government of India to transform Early Childhood Care and Education Centers. Designed in line with the vision of Prime Minister Narendra Modi with a view to eradicating malnutrition, providing education and skill Development, Vedanta has adopted 4,000 villages in India. Taking the benefits of development of healthcare, children’s education and skill development for women, Project Nand Ghar is a meeting point of the social initiatives by the government such as Swaach Bharat, Startup India, Skill India, Beti Bachao Beti Padhao, Digital India campaigns all under one roof. With a strong focus on health, safety and environment and on enhancing the lives of local communities, Vedanta founders have pledged 75% of their wealth for social development.

Day 1 of the 18th edition of the IIFA Weekend and Awards also introduced the first-of-its-kind “Shuruaat Gala” Dinner IIFA Societal Innovation Summit, a charity fundraiser organized by IIFA in association with The Global Education and Leadership Foundation (tGELF) at The Pierre in New York. As star studded evening, Shuruaat Gala Dinner at IIFA brought together the biggest celebrities from Bollywood and leaders from business, philanthropy, media, education and Arts.

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ENTERTAINMENT / ALSO FEATURED

A.R. Rahman and Aditi Rao Hydari at IIFA Rocks

Global Business Forum + IIFA Rocks

Anil Kapoor at FICCI-IIFA Global Business Forum 2017

Preity Zinta at FICCI-IIFA Global Business Forum 2017

As part of the IIFA Weekend and Awards in New York, IIFA and the Federation of Indian Chambers of Commerce and industry held the FICCI-IIFA Global Business Forum on July 14, 2017 at the Asia Society, 725 Park Avenue. An initiative, supported by Consulate General of India- New York, Asia Society and US-India Business Council (USIBC), the Business Forum began in 2005 and has grown into a global platform which has hosted international leaders such as Nelson Mandela, Prince Charles, Prime Minister Tony Blair of UK, President Mahinda Rajapaksa of Sri Lanka and a number of CEOs of Fortune 500 companies. FICCIIIFA Global Business Forum, the annual one-day event has been a major highlight of the IIFA Weekend And Awards, solidifying the business ties between India and its significant trade and investment partners. This year, the Global Business Forum 2017 focused on the theme “India and United States: Partners in Progress”, with discussions on India-US commercial relations, with panel sessions focusing on key aspects of the relationship: The future of India-US Economic Partnership, Defense and Security, Manufacturing, Innovation and Entrepreneurship, Media & Entertainment. Additionally, the iconic MetLife stadium transformed into an unforgettable musical experience at the EROS NOW IIFA Rocks on July 14 with the Multi-talented Bollywood star Diljit Dosanjh kick-starting the performances. A never-seenbefore medley and energetic performances from Hariharan, Kailash Kher, Mika Singh, Mohit Chauhan, Jonita Gandhi, Neeti Mohan, Javed Ali, Haricharan Seshadri and Kamaal

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UPDATESENTERTAINMENT FROM THE UAE // PHOTO ALSO FEATURED FEATURE

Khan among others was seen with the legendary artist A.R. Rahman at IIFA Rocks. Bollywood’s Riteish Deshmukh and Manish Paul were host to the sensational global event.

IIFA Awards The final and most awaited event of the weekend -- NEXA IIFA Awards Co-presented by Eros Now Powered by VIVO, was a spectacular and glamorous night which honored and celebrated excellence and deserving work in Indian cinema, was also held at MetLife Stadium on July 15, featuring Saif Ali Khan and Karan Johar as hosts to star studded night with dazzling performances by Bollywood megastars Salman Khan, Alia Bhatt, Katrina Kaif, Shahid Kapoor, Sushant Singh Rajput and Kriti Sanon, to name a few. The NEXA IIFA Awards Powered by VIVO, broadcast on COLORS on July 16, with an inaugural feature on the Green Carpet that took place before the awards ceremony.

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BRIEFS

BRAND MARKETING

Watermark Event Solutions Manages the Extravaganza that was Kochi Metro Launch Watermark Event Solutions awarded the Kochi Metro Launch project on June 10, with just 7 days to go for the final event with many other promotional events in between. The events part of the launch included Sadhya – feast to fest, hoardings across Kochi, Illuminations and lighting at pillars and stations, prelaunch engagement at Aluva, Inaugural events at Pararivattom, first ride and train décor, and the main inauguration event featuring PM Modi.

JSW Cement Celebrates Salboni Plant Launch in Kolkata; Managed by ITW Playworx ITW Playworx conceptualised and managed the launch of JSW Portable Slag Cement and the celebration of the Salboni Plant launch on July 19 at the JW Marriott, Kolkata. Present at the event was the company Chairman, Senior Management and approximately 700 dealers from across West Bengal. Sidharth Ghosh, CEO, ITW Playworx added, “We are glad to have been an integral part in planning, strategising and executing the foray of JSW Cement in West Bengal. We are looking forward to helping the brand increase their network and reach out to new customers.” Sidharth Ghosh CEO, ITW Playworx

Taapsee Pannu Inaugurates Skechers 90th Store at Ambience Mall, Gurgaon Amidst much fanfare and glitz, the versatile and gorgeous Taapsee Pannu inaugurated the 90th Skechers store in Ambience Mall, Gurugram on July 21, 2017. This store at Ambience mall on the first floor is Company-owned and company-operated. Rahul Vira, CEO, Skechers South India Pvt Ltd said, “At Skechers, we are constantly striving to innovate, be it through product design or technology. We are passionate about sports and we offer great choices in high-performance shoes ideal for various intensive and light fitness activities. Our latest collection GoTrain, made for high endurance during work outs is already in stores.”

Rahul Vira

CEO Skechers South India Pvt Ltd

BlueStone.com Adds a Tinsel Twinkle with Alia Bhatt as Brand Ambassador BlueStone.com has appointed Alia Bhatt as its first brand ambassador. The stylish and vivacious young actress will endorse BlueStone.com’s expansive range of jewels as the brand looks to strengthen its position as the country’s foremost online destination for exclusive fine jewellery.

Gaurav Singh Kushwaha

Gaurav Singh Kushwaha, Founder and CEO, BlueStone.com said, “We are delighted to have Alia Bhatt as the face of brand BlueStone.com which has grown strongly over the past few years. We are at an inflection point and a young icon like Alia can help connect with our core audience and enable exponential growth.”

Founder and CEO BlueStone.com

JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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BRIEFS

BRAND MARKETING

Tata Group Partners the Iconic Mumbai Marathon Procam International has announced that the Tata group will be the title sponsor of one of the world’s top 10 marathons – the Mumbai Marathon. India’s most prestigious long distance race will be called the ‘Tata Mumbai Marathon’ with its 15th edition scheduled on January 21, 2018. N. Chandrasekaran, Chairman, Tata Sons, said, “Partnering with India’s premier long-distance running event is a great way for the Tata group to increase our engagement with the community, raise funds for charity as well as create societal awareness about the necessity of good health and fitness. As a marathoner, I’m personally proud to support this partnership.” N. Chandrasekaran Chairman, Tata Sons

Set Wet is on a Hunt to Find the Man with the Most Perfectly Styled Beard in Punjab India’s No.1 Punjabi Music channel 9X Tashan has partnered with Set Wet Beard Products to launch a unique hunt across Punjab, titled Set Wet Mr. Beard Hunt. This Hunt for a stylish man with a perfectly styled beard, which started on July 20, is taking place across colleges in Chandigarh, Amritsar, Ludhiana, Patiala and Jalandhar.

Anuradha Aggarwal

Anuradha Aggarwal, Chief Marketing Officer, Marico said, “With Set Wet Mr. Beard Hunt we aim at engaging with our consumers and creating awareness about our beard products. The Hunt will establish the importance of well-groomed and styled beard, encouraging college students to flaunt their mane.”

Chief Marketing Officer Marico

Satyajit Padhye Directs Intriguing Puppet Show to Build Excitement About TV Show Aarambh DDB Mudra Max recently executed an activation across 6 cities of UP to spread awareness about Star Plus’ new show Aarambh that saw Ventriloquist, Puppeteer & Puppet Maker Satyajit Padhye put together a show featuring 3 specially designed puppets. Satyajit Padhye said, “I worked out a very interesting screenplay and used lot of props like Horse, Elephant, Cut Outs to make the whole story interesting. And it worked out very well. I also added lots of sound effects and co-ordinated the actions of the puppets. The response was amazing and we had a huge footfall. It was a very unique activation.”

Satyajit Padhye

Ventriloquist, Puppeteer & Puppet Maker

Devotees Flock to ITC Aashirvaad Zone at Puri Rath Yatra; Managed by Impact Communications Devotees who amassed at the Puri Rath Yatra, were engaged by Aashirvad, which contributed to their ‘bhog’ meals. The brand, with help of BTL agency Impact Communications, took this platform to drive saliency around its key offering and create a memorable experience that would touch every participating disciple.

Nidhi Singh

“By virtue of it, this noble initiative couldn’t be restricted to just Puri, and therefore spread across the major cities of Odisha through multiple kiosks and mobile-led engagements,” added Nidhi Singh, COO Impact Communications.

COO Impact Communications

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BRAND MARKETING

he International Hospitality giant Marriott Group conceived the idea of ‘Shaadi by Marriott’ in the year 2016 to thrive on the booming market of the Indian wedding industry. After establishing the vision for the campaign last year, Marriott presented the concept of ‘Shaadi by Marriott’ in Delhi by collaboration with ace designers Abu Jani and Sandeep Khosla. Toast Events was roped in by the brand to manage the initiative. The setup of the event was similar to that of a Big Fat Indian wedding. Talking about it Harshad Chavan- MD, Toast Events remarked, “Since we wanted to bring together every element that goes into the making of a Big Fat Indian wedding in a non-obtrusive amazing experience,

THE DAZZLING SPECTACLE THAT WAS ‘SHAADI BY MARRIOTT’ we believed that the venue should take the audiences onto different experiences as they moved from one area to the other. To achieve this, we created an elegant arch with a subtle gold theme married with floral veil and a melange of butterflies, took the guests through a chic bar, integrated fun colourful kitch elephant installations throughout the event venue and upon entry to the main venue, the guests saw them being welcomed by a gadda seating that immediately evoked in them memories of their own weddings.”

Since we wanted to bring together every element that goes into the making of a Big Fat Indian wedding in a non-obtrusive amazing experience, we believed that the venue should take the audiences onto different experiences as they moved from one area to the other. To achieve this, we created an elegant arch with a subtle gold theme married with floral veil and a melange of butterflies, took the guests through a chic bar, integrated fun colourful kitch elephant installations throughout the event venue and upon entry to the main venue, the guests saw them being welcomed by a gadda seating that immediately evoked in them memories of their own weddings.

What kept the guests on the edge of their seats was the fashion presentation itself. The first sequence was the start of celebrations, representing the cocktail night, the song and choreography all depicted the coming together of two people as an intimate dance performance teamed with garments apt for a Cocktail night adorned the ramp. This was followed by the mehndi sequence, as traditional colored garments drifted through the audiences showcasing, girls doing mehndi on the hands of the groom. Each occasion was presented with a blend of visuals, thematic performances, and garments. Following it up with performance on the sangeet night, dancers and models took the ramp to the tunes of ‘Chalte Chalte’. Culminating the showcase, a brass band led the baraat as baraati’s performed inviting and leading the bride’s path, presenting Sonam Kapoor.

HARSHAD CHAVAN MD, TOAST EVENTS

JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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BRAND MARKETING

Weddings is a huge opportunity for us and we at Marriott wanted to create a platform that could perfectly position us in the space and help us capture a big chunk of the wedding industry market in India. The idea behind ‘Shaadi by Marriott’ has been establishing the Marriott Hotels as a preferred wedding destination not just for extravagant weddings but for simple and subtle weddings as well. The collaboration with Abu Jani and Sandeep Khosla has worked beautifully for us and has helped us in presenting the concept to our audiences. KHUSHNOOMA KAPADIA

AREA DIRECTOR OF MARKETING – SOUTH ASIA FOR MARRIOTT INTERNATIONAL

JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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BRAND MARKETING

imon Carter London, stepped in India with its repertoire that redefines quirk. This designer brand was brought to India by Aditya Birla Fashion and Retail Ltd. and launched at an event executed by Fountainhead MKTG, the experiential marketing agency of Dentsu Aegis Network in Bangalore. The event aimed at launching the brand for the C-suite of different organizations and marketing platforms of the Indian fashion milieu. With a thematic approach of “Odd is Beautiful”, the event exuded a mix of quirk and class in its entirety. The beauty in oddity was brought alive through a seamless design direction backed with fashion and technology. Besides witnessing an eccentric fashion show, the attendees also got an opportunity to feel the brand’s fabric closer through a Shop in Shop placed in the event arena.

Fountainhead MKTG Creates a Mini Quirk-Fest to Launch Simon Carter in India

Fountainhead MKTG and Aditya Birla Group have successfully worked together on some large scale critical events. The consistency of innovative conceptualization and perfect execution that the agency has showcased in the past was the deciding factor for going ahead with them. They come with experience across industries and genres, with a highly charged up team, which makes it a delight to work with them! It has been wonderful working with them, as they always come up with interesting ideas and take on any challenge thrown at them. There was never a moment of panic purely because of their meticulous ways of working. The team brought in a lot of energy and passion and did a splendid job in the end! NAMITA BALI BRAND DIRECTOR SIMON CARTER AT ADITYA BIRLA FASHION & RETAIL LTD.

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BRAND MARKETING

The Fountainhead MKTG team has been associated with Aditya Birla Group from a long time and we have been working closely in producing many successful events together. Launching a niche brand like Simon Carter in India was another inflection point in our learning curve and the team needed to be on its toes to execute it with perfection and style. I am glad we justified our plan of action on-ground during the event. Namita Bali from Simon Carter had been a great pillar of support throughout the planning and execution phases. Post the event, the attendees have expressed keen interest towards the newly launched brand. AMAN BHATIA AVP AND BRANCH HEAD FOUNTAINHEAD MKTG (SOUTH)

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BRAND MARKETING

n June 14, two of the most anticipated Ducatis in the world, the Monster 797 and the Multistrada 950 were launched at Qla, New Delhi. More than 100 media persons and bloggers were present to witness the unveiling of Ducati’s magnificent beasts. The event was successfully conceptualised, planned and executed by Brandwidth Events.

DUCATI LAUNCHES MONSTER 797 AND MULTISTRADA 950 IN INDIA AT QLA, DELHI MANAGED BY BRANDWIDTH EVENTS, THE EVENT WAS ATTENDED BY OVER 100 MEDIA PERSONS AND BLOGGERS.

THE VENUE

Keeping in mind Ducati’s requirement of hosting the launch at a unique venue and not a commercial ballroom, Brandwidth researched and suggested a property called Qla, next to Qutub Minar in Delhi. The out-of-the-box venue was perfect, but the major constrain was the way the space was already apportioned.

Our biggest challenge was the fixed event setup at the venue. However, with inch by inch detailed recce and pre-event technical testing, the team managed to bring out the setup to perfection by utilizing every corner of the venue and transforming it into a Ducati Zone. SUHANA SETHI

ASSOCIATE ACCOUNT DIRECTOR CLIENT SERVICING, BRANDWIDTH EVENTS

SETUP AND EVENT FLOW

The setup designs were well thought out, where customised base and stage extensions were created to make the venue space look grand and less cluttered. The Ducati red walls on each side of the entrance blazed through the walkway leading the guests to a gallery which displayed the history of the “Naked Bike” Ducati Monster. At the event, Ravi Avalur, MD, Ducati India with his colleague Sergi Canovas unveiled the “Gateway to Ducati World”Monster 797 & Multistrada 950. A display was also created for the media to get a close up view of the look and feel of these two bikes.

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BRAND MARKETING

The press conference, from concept to execution was planned seamlessly by the team at Brandwidth. In keeping with our brand’s values, the event production and finish was very premium. Brandwidth ensured that the entire programme was produced meticulously from pitch to the on-ground event. TUSHARR KUMAR MARKETING MANAGER DUCATI INDIA

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BRAND MARKETING / PHOTO FEATURE

Tata Salt Partners with Puri Administration to Engage Devotees at Jagannath Rath Yatra Tata Salt, a pioneer brand in the Indian salt market, recently kicked off celebrations at the Puri Jagannath Ratha Yatra 2017 through its innovative new campaign ‘Sehat ki Sawari’. This year, Tata Salt tied up with the Puri District Collectors Office to revitalize devotees on a larger platform and ensure that their yatra is well taken care of. Leveraging this association Tata Salt distributed innovative Tata Salt Popsicles called - Sehat ki Chuski, the ORS popsicles, at key locations.

Every year there are hundreds of dehydration cases reported where Yatris suffer from exertion & dizziness. We wanted to take up this cause & provide a rightful solution. We created a platform around this Insight and created simple ORS popsicles which kept masses hydrated throughout their Yatra. SAGAR BOKE

HEAD – MARKETING, CONSUMER PRODUCTS BUSINESS TATA CHEMICALS

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UPDATES BRAND FROM MARKETING THE UAE // PHOTO PHOTO FEATURE

THE STUNNING LAUNCH OF HONOR 8 PRO TAJ PALACE NEW DELHI BY VIBGYOR BRAND SERVICES Huawei Honor, a sub-brand of Chinese networking and telecommunications equipment and services company Huawei, recently launched Honor 8 Pro India. The smartphone was launched in an event managed by Vibgyor Brand Services on July 6, at the Taj Palace, New Delhi.

We worked with a dedicated spirit to launch Honor 8 Pro at multiple levels. From creating Pre-hype amongst dealers in various cities and curating Bloggers meet at Aamby Valley to the final launch at a grand platform of Taj Palace Delhi, our team lived up to the challenge and flawlessly brought Honor 8 Pro to the Indian Market. DHRUV KALRA

CHIEF OPERATING OFFICER VIBGYOR BRAND SERVICES

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BRIEFS

MICE

Britbest Europe 2017 Acknowledges the Stars of Britannia’s Sales Team The annual Britannia Rewards & Recognition event, Britbest, was this year conceptualised and executed by Maximus MICE and Media Solutions. Taking place in Europe from July 8 to 15, the Stars of Britannia’s sales team were given 8 memorable days in Munich, Amsterdam and Paris. Dhanraj Madnani, Senior Manager – Business Development & Client Servicing, Maximus MICE and Media Solutions said, “Working with multiple on-ground partners in each destination was a challenge we successfully mastered. I think this tour has set a new bar, and further strengthened our ties. We look forward to working together in the future as well.”

Dhanraj Madnani

Senior Manager Business Development & Client Servicing, Maximus MICE and Media Solutions

Larsen and Toubro Hosts Event for 500 Employees in Mumbai Larson and Toubro Limited hosted an event for 500 employees at the Renaissance, Powai in Mumbai on June 29. F5 Advertainment won the pitch to host this internal event with its innovative thinking and out-of-the-box-ideas. Ajay Modgil, CEO, F5 Advertainment remarked, “The key to deliver back-to-back successful events is that we understand our clients well and always strive to give them our best.” Ajay Modgil

CEO, F5 Advertainment

Senses Creations Curates a Thrilling ‘City Challenge’ to Engage Top Management of Sandvine July 21, saw 19 excited people belonging to the top management of Sandvine, assembled at Cubbon Park to begin the ‘City Challenge’ that was conceptualised and organised by Senses Creations, an Events Management company in Bangalore. City Challenge was a one day event that was designed to get the participants to step outside the four walls of their offices and explore the city like they never have before. Sanidhi VJ, Director, Senses Creations talking about the event said, “The concept of city challenge was different and challenging, but we really appreciate it when the client requests for these out-of-box concepts since we get an opportunity to learn so many new things.” Sanidhi VJ

Director, Senses Creations

Fino Organises R&R Event for Employees Across Offices Business and Banking Technology Platform giant Fino celebrated its 11-years anniversary on July 15, in an event managed by Essence Transmedia Pvt Ltd. The year also marks Fino being granted a Payment Banking License, for which they began operations on June 30.

Rishin Kar

Rishin Kar, Chief Business Officer, Essence Transmedia said, “This was one of the most demanding pitches, as the client wanted 11 days of high voltage engagement at the office followed by an equally high voltage Grand Finale. New concepts, good set designs and strong performers is what made it all happen, and we hope to work with Brand Fino in the coming days too.”

Chief Business Officer Essence Transmedia

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BRIEFS

MICE

Messe Frankfurt India Announces Acquisition of Screen Print India In another defining acquisition to strengthen its presence in the country, Messe Frankfurt India Trade Fair Pvt. Ltd., the Indian subsidiary of one of the world’s leading trade show organisers, Messe Frankfurt Exhibition GmbH, announced that it has acquired the rights of Screen Print India. Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holding Ltd. said, “As the only dedicated show in this segment, Screen Print India accelerates our strategy to expand and enhance the offerings we provide to our customers and partners in the printing and textile sectors.”

Raj Manek

Executive Director and Board Member, Messe Frankfurt Asia Holding Ltd.

World Food India Delegation Generates Huge Interest among Odisha’s Business Community The World Food India delegation generated huge excitement among the business community of Odisha during the roadshow and series of one-to-one meetings organised in Bhubaneswar on July 15. The Roadshow was organised by Ministry of Food Processing Industries (MoFPI), Government of India, in collaboration with Confederation of Indian Industry (CII).

Dr Tapan Kumar Chand

Chairman, CII Odisha State Council & CMD, NALCO

Dr Tapan Kumar Chand, Chairman, CII Odisha State Council & CMD, NALCO said “The mega event in New Delhi will showcase the massive opportunities in food processing industry and also bring together Indian and global companies in the sector. The event which will be in line of Make in India will aim to make India an ideal destination for investments in food processing.”

Global Architects Unite for Korea’s Biggest 2017 Congress Approximately 30,000 industry professionals will come together for the UIA (International Union of Architects) 2017 Seoul World Architects Congress. The large-scale event will utilize two of Seoul’s top event venues, with the congress itself taking place at Coex from September 3-7, followed by the UIA General Assembly at the Dongdaemun Design Plaza (ddp) from September 7-10. UIA Congress president Jong Ruhl Han said, “Sharing related architectural stories unique to Korea’s situation, and by making suggestions for further advancement, we hope that this congress can contribute to achieving the central goal of the UIA: further advancement of the human environment.” Jong Ruhl Han

UIA Congress President

Dome@NSCI hosts the ‘World Peace and Harmony Conclave’ in Mumbai Mumbai witnessed the World Peace and Harmony Conclave’ at Dome@NSCI on August 14, in the form of ‘. Hosted by Ahimsa Vishwa Bharti, the event was attended by His Holiness Dalai Lama, Swami Ramdev Baba, Moulana Dr. Kalbe Sadiq, Giani Gurbachan Singh, Archbishop Felix Mavhado, Acharya Kulchandravijayji Maharaj, Gurudev Namra Muniji Maharaj and others. Mazhar Nadiadwala – MD, Dome @ NSCI said, “The World Peace Conclave was a very enriching and engaging opportunity for us at Dome, and the audience. We look forward to hosting the Conclave and other such gatherings, again.” Mazhar Nadiadwala MD, Dome @ NSCI

JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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Peppermint Events and Entertainment was responsible for launching the new ‘Neostar’ series of tractors for farmers, dealers and customers for Kubota on July 14 at The Taj Gateway Hotel Ambad, Nashik. THEME AND ELEMENTS With ‘Glamour’ as the theme, the event included a Press Conference, Lamp lighting ceremony, a welcome by the anchor, and the unveiling of the Kubota and Neostar logos. The unveiling included a teaser video, while a drone was used to create hype about the Neostar logo. In addition, LED Wall splits saw 4 tractors come out one by one, followed by a product demo, and key-handing to customers.

KUBOTA INTRODUCES NEOSTAR TRACTORS TO DEALERS AND FARMERS IN STYLE The event witnessed Poi Performances, the use of a drone and more!

SETUP A very sturdy platform had to be built for the event since 4 tractors were to go on stage. Further, a massive 32 X 12 ft. LED wall was to be split. Madpoi, poi artists from Mumbai, were present to unveil the logos, and also did two black light performances and a fire poi show. The drone was used with helicopter noise in the background to create excitement around the ‘Neostar’ logo. All vendors were locally sourced from Nashik. Talking about the agency’s experience conceptualising and managing this event, Jimmy Bhandari, Founder and Director, Peppermint Events and Entertainment said, “This was our first event with Kubota Agricultural Machinery India Pvt Ltd and it was a pleasure creating and conceptualising a WOW experience like this for their dealers and customers. Nothing makes us happier at Peppermint than the smiles on the faces of the audience.” On the event execution by Peppermint, Shirish Chopda, Asst. Manager Marketing Strategy, Kubota Tractors remarked, “We are indeed happy with the concept presented and executed, mainly the drone section and also the logo launch with LED lights.”

This was our first event with Kubota Agricultural Machinery India Pvt Ltd and it was a pleasure creating and conceptualising a WOW experience like this for their dealers and customers. Nothing makes us happier at Peppermint than the smiles on the faces of the audience. JIMMY BHANDARI

FOUNDER AND DIRECTOR PEPPERMINT EVENTS AND ENTERTAINMENT

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We are indeed happy with the concept presented and executed, mainly the drone section and also the logo launch with LED lights. SHIRISH CHOPDA

ASST. MANAGER MARKETING STRATEGY KUBOTA TRACTORS

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ith Dubai being one of the hottest destinations in the region for incentive trips from around the word, ExM Magazine catches up with TEC to get an idea of what a trip for a large group would look like.

THE QUINTESSENTIAL DUBAI INCENTIVE TRIP TEC recently managed an incentive trip for 500 guests at The Westin Al Habtoor City, packing in experiences that make Dubai one of the most favoured destinations for groups of all sizes.

This recent trip saw TEC manage a conference for 500 guests from around the world, coming together for their annual kick-off, hosted at The Westin Al Habtoor City. This being a 2-day trip with most of the guests coming to Dubai for the first, TEC wanted to provide them an opportunity to experience all the Emirate had to offer in the limited time frame. TEC is experienced in Destination Management trips, and managing groups of different sizes and with a myriad of requirements, taking away any hassle from inbound or outbound incentive teams.

WHY DUBAI?

Dubai is conveniently located and offers visitors state-of-the art facilities together with exotic experiences, a combination that’s in many ways unparalleled. Elaborating on what makes Dubai such a great destination for incentive trips, Natalie Crampton, Managing Director, TEC said, “Dubai’s hospitality sector is one of the busiest in the region, and for good reason. The city offers so much for every type of business traveller, allowing incentive groups to switch from business to fun effortlessly. Not only is Dubai home to world class, state of the art facilities, venues and infrastructure, but it is also conveniently located at the crossroads of Europe, Asia and Africa, making it easily accessible by land, sea and air for most of the world’s population.”

HOSPITALITY

“Whether groups are looking to stay in the heart of the city or in the middle of the desert, a very corporate setting or a more relaxed environment for their meetings, or structured team activities or more flexible itineraries for their staff, Dubai has great variety of experiences, activities and venues to choose from,” noted Crampton. 36

The Westin Dubai

The Westin Al Habtoor City was selected for both the accommodation and conference. This property is just a stone’s throw away from Dubai’s downtown, making it convenient for guests to do some sightseeing at Burj Khalifa, shopping at Dubai Mall or soak up Dubai’s culture at the creek in between their meetings. The hotel opened in mid-2016 so is well equipped with start of the art meeting facilities and excellent accommodation.

EXPERIENCES

At the end of day one, guests were transported by private coaches to the five-star desert retreat, Al Maha, where they were treated to a night of fun with traditional Emirati entertainment and a BBQ. Al Maha offers a luxury desert experience, while also offering a peek at Dubai’s heritage. A desert party is also a unique experience for anyone from outside the Middle East.

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The St. Regis Dubai

The St. Regis Dubai Lobby Grand Staircase

The Westin Dubai Lobby

W Dubai-Al Habtoor City

l Habtoor City comprises of three luxury hotels in Al Habtoor City - Dubai’s firstever St. Regis, the UAE’s first W hotel and the largest Westin in the Middle East. The three hotels collectively present nearly 1,600 rooms, 18 restaurants and lounges, two spas, 34 meeting and banqueting spaces, including three state-of-the-art ballrooms. Located along Dubai Water Canal, Al Habtoor City is one of the most prestigious and eagerly awaited hospitality, entertainment and residential developments in the region. The St. Regis Dubai, W Dubai – Al Habtoor City and The Westin Dubai, Al Habtoor City, collectively create a destination perfect for regional and global travellers with a strong mix of leisure and business offerings, an experienced team and a prime location in the heart of Sheikh Zayed Road.

MEETINGS AND EVENTS

The Westin Dubai, Al Habtoor City

The St. Regis Dubai

Westin’s Work Well mantra presents guests with 18 banqueting spaces of various sizes for convenience and flexibility, including Al Joud Ballroom. Each offers clutter-free and fully equipped spaces with SuperFoods Rx meeting breaks. Complementing the conferencing facilities is the 1,450 square meter Al Joud ballroom with a separate entrance and pre-function hall, ideal for events of up to 1200 guests.

The St. Regis Dubai graciously accommodates an extensive variety of gatherings, from executive roundtable meetings to grand celebrations. The 10 meeting and banqueting spaces, including the Caroline Astor Boardroom and the opulent 800-square-metre Astor Ballroom.

W Dubai - Al Habtoor City The Great Room, the hotel’s 725 square metre ballroom, is a class apart. With its unique oval shape, a two-storey high glass façade on one side, and cutting-edge audio and visual facilities, it is the go-to venue when looking to make a statement. It is matched with five Studios that are perfect for small meetings and intimate gatherings.

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mdocs, a leading software & services provider to the world’s most successful communications and media companies, recently organized their Annual Leadership Meet for the senior management of the organization and their families. The event took place on May 26, 2017, at Hotel Conrad in Pune and was managed to perfection by The Livewire Experience.

THE LIVEWIRE EXPERIENCE CRAFTS A TECHNOLOGICAL SPECTACLE FOR AMDOCS ANNUAL MEET BY SHANTANU JAIN

The Annual Leadership Meet of Amdocs had to be an event where the organization leaders would come together to imbibe this year’s strategy of Change & Transformation. Amdocs had just gone through a brand change and hence, the brief given to the agency was to drive the message of personal and business transformation through their leaders to focus on changing mindsets towards a better future. Delivering on the brief, Livewire coined the theme of ‘Future Forward’ for the event that saw multiple techbased digital engagements – right from the pre-event which saw QR code cupcakes go out as invitations to 200 leaders to the main event décor & design which was nothing less than a futuristic extravaganza. The highlight of the night, however, was an interactive walkway with touch sensors, a futuristic makeover zone, arcade and virtual reality games and UV Light Spin Art Station. The stage was designed with advanced technology by taking inspiration from the Future Forward theme and included a complete LED backdrop with customized content for each segment.

We won this multi-agency pitch all because of our creative designs & concepts that we brought to the table. The team worked tirelessly to ensure all the tech based activities were a success & of course to accommodate the client’s ever-changing requests. All in all, it was a great event that certainly raised the bar for the events to follow. PRIYANKA ROY KAPUR

DIRECTOR, THE LIVEWIRE EXPERIENCE

Entertainment for the night began with a digital tech-based quiz through a mobile application which worked as an ice breaker and then that evolved to internal musical acts by employees. The finale of the event saw entertaining acts by the dance troupe PMDS, which included a Robotic UV act & Interactive LED act which was the showstopper of the evening. Also, part of the lineup was a unique liquid nitrogen act by the Lab of Crazy Scientists.

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M.I.C.E POWERED BY

E X P E R I E NTI A L P LA N N E R

The event was produced with utmost tech integration and included elements like a motion sensing technology walkway projection, customized content for the stage was created and run through a watch out server, the primary challenge we faced was the customized interactive LED dance act. The pre-function engagements too were all technologically driven with a chroma photo booth and Kinect technology for interactions and games. RAGHAV ROY KAPUR FOUNDER & DIRECTOR THE LIVEWIRE EXPERIENCE

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BRIEFS

INDUSTRY WATCH

The Oberoi, New Delhi to Re-Open in January 2018 Addressing the Sixty-seventh Annual General Meeting of EIH Limited (the flagship Company of The Oberoi Group) held in Kolkata on August 2, P.R.S. Oberoi, the Executive Chairman said, “The Oberoi, New Delhi was originally scheduled to open in early April, 2018 after complete renovation. The progress on site has been very satisfactory and the new hotel is likely to open in January, 2018. The Oberoi, New Delhi is expected to retain its iconic position in the Capital which it has enjoyed since it first opened in the year 1965.”

Second from left: P.R.S. Oberoi

Sanjay Kaul Re-elected as President of Rural Marketing Association of India (RMAI) At the 12th Annual General Meeting of Rural Marketing Association of India (RMAI) held at JW Marriott, Mumbai on July 21, Sanjay Kaul, Founder & CEO of Impact Communications, was re-elected as President for the year 2017-18 unanimously.

Sanjay Kaul

Speaking on his re-election, Kaul said, “The rural marketing landscape is transforming in many ways marketers might not have thought of just a few years ago. RMAI will strive to address these rapid changes happening in marketing by promoting fresh thinking among its members and industry thought leaders and facilitate relevant knowledge sharing.”

Founder & CEO Impact Communications

Ferns N Petals Unveils India’s First Wedding Hotel – Udman Ferns N Petals (FNP) has now unveiled Udman, India’s first wedding hotel and retreat complex par excellence. Positioned advantageously on NH-8, the complex is spread-out over 14 luxuriant acres. The property is distinguished by a welcoming ambience, truly exotic interiors and fantastic services making it Delhi’s most affluent address to host events. “Udman is the first-of-its-kind wedding hotel which is unlike conventional venues where people used to host weddings and celebrate other important events. The primary idea behind Udman was to create a place where a wedding celebration can take place with all facilities under a single roof,” said Vikaas Gutgutia, Founder and MD, Ferns N Petals.

Vikaas Gutgutia Founder and MD Ferns N Petals

Norton Pereira Appointed as General Manager at Le Méridien Goa, Calangute Norton Pereira has been appointed as the General Manager of Le Méridien Goa, Calangute. Prior to joining Le Méridien Goa, Calangute he was the General Manager at Le Méridien, Mahabaleshwar. In his new role, Norton will be responsible for overall hotel performance, managing operating efficiencies, business growth and driving overall guest satisfaction.

Norton Pereira

With more than 19 years of experience in the hospitality industry, Norton has successfully handled hotels in varying capacities. Norton brings a wealth of experience in handling leisure destinations and resort properties like Udaipur, Mahabaleshwar & Goa.

General Manager Le Méridien Goa, Calangute

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INDUSTRY WATCH / MARKET PULSE

THE GOOD OLD DAYS BY HANY EZZAT

In this series, UAE-based advertising professional and Co-Founder of Crystâl Brand House, Hany Ezzat explores what makes brands and agencies meaningful and relevant. Here, he addresses the current challenges in the client-agency relationship. It is more than just an expression. The Good Old days are bittersweet. We say ‘the good old days’ when we deep inside, wish we were able to somehow relive good past moments or recreate them in our present day. I recently had a chat with my ex-Professor who introduced me to the world of advertising 20 years ago. During the call, I gathered the courage to confess the gap between what he taught in class and the reality of advertising. He went silent and then, agreed.

absorbs. The latest & by far cruellest trend is that clients pitch their business once a year and invite their own current agency to participate, parking all the supposedly good work that the agency delivered in the past year. But why would an agency pitch for its own existing client?

HANY EZZAT

Let’s go back to the basics. Companies aka Clients manufacture products. Their muscles are in R&D and manufacturing. Differentiation on a product level is led by innovation. This means a strong and relentless R&D department that is not only aware of the trends, but has the ability and power to predict them, when it comes to market and consumer expectations. Products are strongest when they have a story to tell, a story that starts with proven engineering, formulation, structure - or anything tangible and concrete. Agencies on the other hand create brands. The muscles of an agency are in its ability to conceive and bear new ideas, constantly. The sole role of an agency is to create. The differentiation one agency has over another is in its way of creating ideas, more so, in its unmatched Creative Identity. Each Agency bears new ideas from within its creative philosophy. While companies aka clients manufacture physical products, agencies build emotional brands. I believe that even with the most practical purchases, a purely practical consumer still buys a brand based on ‘how it makes him/her feel!’ Be it a washing machine or a laptop - it is all about perceptions and feelings. Agencies simply put soul into products. The above is what I studied in university two decades ago. The above indicates a relationship. It indicates a partnership between a client and an agency. The above reality indicates a sense of respect and more so, an acknowledgment on both parts of each other’s strengths. Back in the ‘good old days’ Leo Burnett and J. Walter Thompson were approached for their creative trademark. Clients reached out to Burnett’s creative vision and Thompson’s’ trademark approach to brand building. Cut to the last 20 years in the advertising industry in the Middle East. Agencies are required to hunt down businesses at no fee whatsoever. An agency pitch involves a substantial amount of time, effort and money the agency gladly

The question really is, are agencies in this present day and age, truly differentiated? Are all agencies now the same, with a different face?

Unfortunately, differentiation between agencies is now lost. In fact, differentiation is present but it is now driven by one thing only: Cost. It is now about, not so much the excellence of the work, but the lowest cost and the highest quality creative product. This shift has started way before the economic crisis waves its terror at us, clients and agencies. Agencies now live day to day in a state of instability of what could happen to their business. This unsettlement naturally creates a sense of dis-ease causing the work to ultimately suffer. The focus of agency members becomes ‘how to keep the client’ rather than how to create and invent. In order for a creative mind to invent and create, it needs not only space, but ease and confidence. Whom to blame then, if not the economic crisis? I guess a big part of the blame goes to the agencies. Clients nowadays don’t use the term agencies. They instead resort to suppliers and vendors. How can a creative house of ideas be called supplier or vendor? How did it come down to this? We are neither suppliers nor vendors - we are creators of ideas, brand builders and artists of communication. I guess through the years, agencies started losing credibility when the focus became on how to make the most money rather than on earning the highest respect. I guess it all started with greed and a merciless race to the top of revenue lists. It is only natural that greed leads to where we are today. Greed has led agencies to now be asked to deliver a top notch creative product at the lowest cost. Once an agency starts to focus on how much money it is making, the partnership gets compromised and the client starts to feel needed for his money and not for the opportunity to do good work. The equation of Brand & Creativity that used to generate revenue in the ‘good old days’ has become about Cost & Cost. Brands & Creativity are lost and along with it, thanks to the economic crisis too, high revenues and job security.

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INDUSTRY WATCH / EEMA UPDATES

EEMA’s Efforts to Equip Industry for Transition to GST

It is agreed and understandable that there will be certain teetering, alignments and adjustments needed by organisations; but change is an inevitable truth of rediscovering one’s business. VINOD JANARDHAN

SECRETARY MAHARASHTRA, EEMA

Having been introduced by the government of India on July 1, 2017, there are a lot of doubts and questions in the events community regarding the impact of GST on event management services. Event and Entertainment Management Association (EEMA), India’s apex body for the events and experiential industry took on the initiative to organize multiple ‘KNOW GST’ seminars across the country to help event managers make a smoother transition. The first ‘KNOW GST’ seminar was held at the CLUB in Mumbai, on June 24, 2017, followed by Chennai on the same date, Delhi on July 3, Jaipur on July 14, Bangalore on July 15, Kolkata on July 17 and Hyderabad on August 5, 2017.

Vinod Janardhan, Secretary Maharashtra, EEMA added, “It is agreed and understandable that there will be certain teetering, alignments and adjustments needed by organizations; but change is an inevitable truth of rediscovering one’s business. The GST does bring the small and medium units under a tight regulatory regime which would be IT-driven. Hence the sooner we accept the truth, the better for us. GST may open the new option of small & medium business acquisitions. Margins will improve by the 1st quarter in FY 2018 – 19.”

The event in Mumbai began with Vinod Janardhan, Secretary Maharashtra for EEMA welcoming all delegates and setting the tone for the event. EEMA President Sabbas Joseph then launched the event as he remarked, “Disruptions affect our business, and we’ve identified the implementation of GST in our country as one of the biggest disruptions that we need to be ready for.”

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INDUSTRY BRANDWATCH MARKETING / EEMA / IN UPDATES FOCUS

EEMAGINE 2017 Set to Celebrate ‘A Decade of Transformation’ of the Indian Events Industry 2017 is a year of celebration for the Indian events industry as India’s apex body for the experiential space, The Event & Entertainment Management Association (EEMA) completes 10 remarkable years of working together as an association. To commemorate this milestone and to kick start the festivities, EEMA has recently announced the 10th edition of their annual knowledge exchange summit- EEMAGINE 2017. The convention will take place along with EEMA’s awards property EEMAX Awards from September 7th-10th, 2017 at Hotel Pullman, Aerocity New Delhi and will see various sessions that will highlight opportunities, experiences, case studies and global trends for the experiential marketing industry. Some of the confirmed speakers for the convention include names like Vijay Shekhar Sharma- CMD, PayTM, Joy Bhattacharya- Project Director, U-17 World Cup, Laura Mackenzie Stuart, Director-Creative Scotland who will be sharing with the audience insights on ‘70 years of Edinburgh as a Festival City’, Dr. Mahesh SharmaUnion Minister of State Culture and Tourism and Mark Inglis- Everest climber and Global motivational speaker. EVENTFAQS Media will also be hosting a special session on ‘Technology for Experiences’ on September 9, 2017.

Speaking about EEMAGINE 2017 Sabbas Joseph-President, EEMA remarked, “The theme for this year’s conference-A Decade of Transformation, is true in many senses. Not only has the past decade been the most remarkable in terms of achievements and events seen in the event industry of India but most importantly, through EEMA, the past decade has seen a transformation in the way we work together as an industry; “together” being the key ingredient. It marks the decade of the industry maturing, to look into the future, to channelize efforts and work in unison, using today as the trampoline to leapfrog into tomorrow with positivity. Companies are increasingly ready to skip short term profits for long term gains.” He added, “For me this has been the defining decade wherein we’ve emerged from the shadows of jugaad and “making it happen” to a world wherein we are able to boldly speak about women’s empowerment in the events industry, health and safety at events, talent development, training, education and skills development and above all else it’s the younger members that are moving forward to take charge. Truly, the event industry is ready for its place on centre stage.”

The theme for this year’s conferenceA Decade of Transformation, is true in many senses. Not only has the past decade been the most remarkable in terms of achievements and events seen in the event industry of India but most importantly, through EEMA, the past decade has seen a transformation in the way we work together as an industry; “together” being the key ingredient. SABBAS JOSEPH PRESIDENT, EEMA

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INDUSTRY WATCH / PROMOTIONAL FEATURE

V C R E AT E INCREDIBLE M E M O R A B I L IA WITH VA R DA

arda is a premium invitation and gifting company dedicated to crafting innovative designs and quality products, offering unique solutions for a variety of occasions.

From weddings to corporate events, invitations are what define the tone and grandeur of any occasion. The invitation, exquisitely designed and carefully packaged, is the first step to ensuring that an event is a success. Varda, as a premium invitation and gifting solutions company, has been a front runner in the industry for the past twenty years. What makes Varda truly unique is that it caters to the specific demands of each of its clients individually. It specializes in creating innovatively designed customized invitations for weddings and various other occasions, corporate gifts, designer stationery, and packaging. They reach out to a vast clientele by creating beautiful products for both personal and corporate requirements. Varda is currently located in Mumbai, New Delhi, Chennai, and Surat. Their commitment to their body of work and their understanding of the vision of each client makes their creations an enchanting reality. This dedication places Varda at the top of the invitation and gifting industry. A Visionary Delight Varda boasts of a star-studded list of clienteles, including celebrities such as Kareena Kapoor Khan, Saif Ali Khan, Boman Irani, Uday Kotak, Pallavi Kotak and Chanda Kocchar, as well as large corporate firms such as Taj, Mercedes Benz, JW Marriott, and Everest Masala. What separates Varda from its competition is the uniqueness of its designing process, which is carefully researched and developed. Varda also offers a range of products, which can act as a gift and offer timeless value to its clients. Unlike other invitations, these products can be used after the event for various purposes such as decorations, storage or kept as memorabilia. The assurance of perfection and quality begins the minute you step into any Varda showroom. The in-house production and self-owned printing press helps ensure that the company is in charge of every aspect of the process, from design to delivery. The experienced and well-qualified team of artists, designers, and production experts help each client create a one of kind invitation that is packaged and delivered to perfection. Varda has always been committed to quality, elegance, and perfection. One cannot go wrong by placing their needs in the hands of this reputed company. It is sure to ensure that any invitation you require be exquisite and unique; perfect from design to delivery.

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he 9th edition of the WOW Awards and Convention Asia 2017 in association with Event and Entertainment Management Association of India (EEMA), took place from July 6 to 8, 2017 across the Hotel Pullman and JW Marriott, New Delhi Aerocity. Co-located with the Experiential Venues Awards, the Experiential Planner Expo, Event Show Asia and #MeetMarketers, the WOW Awards and Convention Asia 2017 was bigger than ever before, living up to its reputation as the largest business and recognition platform for MICE, LIVE Marketing & Wedding Industry! Buzzing with energy, the 9th edition offered a plethora of opportunities to learn, showcase, discuss and network across stakeholder groups of the event, entertainment, MICE and Wedding industry.

COVE R STO RY

THE BUZZIEST

WOW YET!

In 2017, the platform encompassed: • The WOW Gala featuring the Experiential Venues Awards 2017. • 4 dedicated summits including: Experiential Marketing Summit, EEMA Leadership Dialogues, LIVE Asia Summit and Experiential Celebrations Summit. • 2 extensive business-exchange platforms: Event Show Asia featuring the latest event technology and suppliers; Experiential Planner Expo, connecting over 45 Destinations and Partner with MICE and Wedding Planners. • 5-Segments of WOW Awards across 70-categories covering every aspect of the Experiential industry. • Numerous networking luncheons and exclusive dinnergatherings, culminating with the highlighting WOW afterparty! The WOW Awards and Convention Asia 2017 has Dubai Business Events and Bahrain Tourism and Exhibition Authority as Platinum Partners. Pullman Hotel New Delhi Aerocity, JW Marriott New Delhi Aerocity, Andaz Delhi and Showtech, were Gold Partners to this edition of the event.

THE WOW GALA FEATURING THE EXPERIENTIAL VENUES AWARDS 2017 The WOW Gala was the pre-cursor to the WOW Awards and Convention Asia, and took-on a fitting welcome for delegates, exhibitors and partners in a exclusive networking environment. The evening which was hosted at the JW Marriott Hotel New Delhi Aerocity on July 6, was perfectly put together through concept to execution by SALT Experiential Marketing, with Modern Stage Services and Technical Support Partners. The WOW Gala featured the second edition of the Experiential Venues Awards, the exclusive platform by EVENTFAQS Media recognising the best MICE and Wedding Venues of India and UAE. The event kick-started with a keynote address by Sabbas Joseph, President, EEMA, setting the tone for WOW and the theme for the 2017 edition, with an inspiring presentation on ‘Explore’. The evening saw a surprise act titled ‘The President’ with Reggie Brown, a world-renowned Barrack Obama impersonator, entertaining the awe-struck audience in a stand-up comedy act. Right Selection Speaker’s Bureau was responsible for bringing this unique act to WOW. Shibani Kashyap and her band curated a special jazz set, and entertained guests at the Gala, following the announcement of the Experiential Venues Awards.

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INDUSTRY WATCH / COVER STORY

WOW Gala

Danish Sait

Reggie Brown

Shibani Kashyap

Sabbas Joseph

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INDUSTRY WATCH / COVER STORY With 52 hotels in India and the UAE making it to the second round of the Awards, the final unveiling of winners on July 6 at JW Marriott New Delhi Aerocity took place to much applause. Attended by members of the hospitality and experiential industry in Asia, the Experiential Venues Awards recognizes and celebrates the best Event Venues serving the Indian MICE & Weddings market. The ceremony was hosted by Danish Sait, who as usual kept guests very entertained through his comic delivery of the show.

3. Best Venue for Corporate Incentives - Destination UAE (60+ pax.)

Atlantis, The Palm Dubai

The Awards saw over 200 hotels nominated across the 15 categories. Chaired by Sabbas Joseph, President, EEMA and Director, Wizcraft International, together with Rajeev Kohli, President, Society for Incentive Travel Excellence (SITE), the eminent jury of the WOW Awards included 18 leaders of the event and experiential industry. In addition to these 15 categories, winners for one category, ‘India’s Favourite Hospitality Group,’ is based exclusively on industry’s online voting, while The ‘Best Landmark Developments of 2017’ category is based on Editorial and Jury Choice. Commenting on Awards, Sabbas Joseph, Co-Chair, Experiential Venues Awards said, “The sheer number of venues offering worldclass facilities for events of all kinds and all sizes is testament to the growth in the event and experiential industry in India. As a platform, I think the Experiential Venues Awards provides the kind of recognition these venues deserve. I look forward to the coming years where venues for events in India and the UAE are going to see tremendous growth, not just in number but also in their offerings, and their potential to support our industry and its growing demands.”

THE WINNERS

The St. Regis Mumbai

5. Best Venue for Business Events - Destination India (Under 500 pax.)

Fairmont Jaipur

1. Best Venue for Corporate Incentives - Metro India (60+ pax.)

6. Best Venue for Business Events - Destination UAE (Under 500 pax.)

2. Best Venue for Corporate Incentives - Destination India (60+ pax.)

7. Best Venue for Business Events - Metro India (500+ pax.)

The Taj Mahal Palace Hotel Mumbai

Park Hyatt Goa Resort and Spa Goa

4. Best Venue for Business Events - Metro India (Under 500 pax.)

Ritz Carlton Abu Dhabi Abu Dhabi

Grand Hyatt Mumbai

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UPDATES INDUSTRY FROM THE WATCH UAE / PHOTO / COVER FEATURE STORY

8. Best Venue for Business Events - Destination India (500+ pax.)

13. Best Venue for Big Fat Weddings - Metro India (200+ pax.)

9. Best Venue for Business Events - Destination UAE (500+ pax.)

14. Best Venue for Big Fat Weddings - Destination India (200+ pax.)

10. Best Venue for Intimate Weddings & Celebrations - Metro India (Under 250 pax.)

15. Best Venue for Big Fat Weddings - Destination UAE (200+ pax.)

11. Best Venue for Intimate Weddings & Celebrations - Destination India (Under 250 pax.)

16. India’s favourite Hospitality Group for MICE & Weddings

12. Best Venue for Intimate Weddings & Celebrations - Destination UAE (Under 250 pax.)

17. Best Landmark Development of 2017 for MICE & Weddings

Grand Hyatt Goa

Atlantis, The Palm Dubai

Taj Falaknuma Palace Hyderabad

The Oberoi Udaivilas Udaipur

Palazzo Versace Dubai

The Taj Mahal Palace Mumbai

Fairmont Jaipur

Emirates Palace Abu Dhabi

The Leela Palaces Hotel and Resorts

Al Habtoor City Hotel Collection / Andaz Delhi

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INDUSTRY WATCH / COVER STORY

4-Summits of Knowledge Exchange at The WOW Convention Asia 2017 THE 2-DAY CONVENTION COMPRISED OVER 30 KEY NOTES, PANEL DISCUSSION AND WORKSHOPS, FEATURING OVER 100 EXPERT SPEAKERS FROM INDIA, MIDDLE EAST AND EUROPE.

EXPERIENTIAL MARKETING SUMMIT With three invigorating sessions, the Summit highlighted how the Experiential Marketing industry is evolving through innovation, highlighting opportunities for growth and development. Here’s an overview of the sessions. 5 Experiential Marketing Innovations That Inspired Me Curated by Pramod Gaikwad, Founder and Director, Ice Global, this session began with Alexis Dijksterhuis, VP of Strategy and New Business, Flash Entertainment presenting on five technologies and innovations that are set to revolutionize experiential marketing, including Blockchain technology, Virtual Reality, Wearable Technology, Sensors, Data Personalization (Big Data and Beacon technology) and Artificial Intelligence. He observed, “Event experiences should be based on knowledge of how guests participate and become involved. Technology is a tool to enhance experiences or create experience.” Dijsterhuis was followed by Abhinav Sharma, Brand Manager, Adidas Running, India, who presented five of Adidas Running’s own campaigns, events and experiences that were exemplary and inspiring. He remarked, “What we struggle with at the beginning of the ideation process is to tread the fine line between Marketing KPI’s and context for the event. Often these are at loggerheads.” Next, Satish Upadhyay, Head – Seller Marketing, Amazon spoke about what experiential marketing means to him and why it works so well. Global campaigns and experiences that are memorable for him include 3M’s $3million Bullet Proof Challenge; the Coca Cola Small World Machines; The Social Swipe campaign; TNT’s campaign in Belgium; and Red Bull’s Stratos Freefall. Niousha Ehsan, Chief Energy Officer of Dubai-based Linkviva, explicated on examples of experiences from around the world that inspires her company to pay attention to every aspect of what goes into creating an experience. These included ‘The Museum of Feelings’ by glade; ‘Global Beer Fridge’; and ‘The Pancake Selfie Express’. 10 Hacks for Digital + Events to Deliver Truly Integrated Activations The second session of the Experiential Marketing Summit was again curated by Pramod Gaikwad, and saw both brands and agencies dissect strategies for digital to be used conjointly with experiential for truly impactful activations. Rajiv Dhingra, Founder & CEO, WATConsult, showcased the power of digital to leverage experiential. “If you’re looking to do 56

an event, even if it’s to provide sampling, you can use digital to make it way more interesting and make a simple idea seem much bigger. Digital needs to be a part of an event from the beginning to the end,” he remarked. Suveer Bajaj, Co-Founder, FoxyMoron followed Dhingra, spoke of how Snapchat spectacles, audio beacons, virtual reality, and interactive installations, all allow for amazing content to be generated and amplified. “Now while events manage to cater content to a small school of people, digital can amplify messaging and build a certain amount of reach. Digital allows you to take that impact to a wider network of audiences, as remotely, distinctly and quickly as possible,” said Bajaj. Maneesha Khanna, Associate Director – Head Media and Digital Marketing, PepsiCo said, “Technology and experiences, lent to scale to relevant audiences is an unbeatable combination that we should all really think about, rather than just experiences standing by themselves.” Should Experiential be 50% of the Marketing Budget? Curated by Mandeep Malhotra, Co-Founder and Chief Executive Officer of The Social Street, this session looked at what it would take for experiential marketing to command a larger chunk of marketing budgets. Debosmita Majumder, Head of Marketing and Communication, PUMA said, “At Puma, experiential is about giving consumers a money-can’t-buy experience. We always try and think of something a consumer can’t go out and buy.” Aashish Rai, General Manager & Head, National Brand Properties, OOH Media & Activations, Idea shared how Idea has built its experiential marketing strategy on three pillars: music, sports and entertainment. He said, “I see challenges with measuring the impact of an event and the ROI. One of the things that needs to be addressed is measurability and scalability of events before experiential marketing budgets can be increased.” Avinash Oza, Head – Rural Activation, Mahindra & Mahindra Ltd.’s Farm Division – Mahindra Tractors revealed how all consumer engagements by Mahindra Tractors has as at its heart its promise of ‘technology se taraf.’ “We use a sniper approach to be more impactful, rather than just having mass campaigns,” said Oza. Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream Ltd. spoke about how Havmor’s ‘Chief Tasting Officer’ campaign worked so well because it had at its heart a business challenge that it actually needed its consumers to solve. He said, “Experiential is largely about impact. It’s about driving an opportunity to get someone to try something.”

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(L-R) Pramod Gaikwad, Satish Upadhyay, Niousha Ehsaan, Alexis Dijksterhuis and Abhinav Sharma

(L-R) Pramod Gaikwad, Maneesha Khanna, Suveer Bajaj

(L-R) Mandeep Singh, Aashish Rai, Chaitanya Rele, Debosmita Majumder, Avinash Oza

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INDUSTRY WATCH / COVER STORY

EEMA LEADERSHIP DIALOGUES The EEMA Leadership Dialogues is a new initiative to foster growth through collaborations in the Asian industry at the region’s biggest business platform – WOW which is in association with EEMA.

Niyati Vora, Vice President, Brand Activation, Wizcraft said, “No one can give you power. You need to take that power. It isn’t empowerment when you give a pregnant woman maternity leave / flexibility. That is only basic.”

#CollaborationNation-India-UAE Business Exchange (EEMA-ILEA)

Anjali Pasricha, Director, CS Direkt added, “Empowerment is actually when you stand up for yourself. Women need to work to provide equal platforms for other women. We need that leveraging platform.”

This session saw EEMA play host to a delegation of the International LIVE Events Association (ILEA) – Middle East chapter, as part of an ongoing endeavour to build cross-region opportunities between India and the Middle East with the platform of the WOW Awards and Convention Asia.

Poonam Lal, Director, Marketing Solutions remarked, “Empowerment is the ability to make choices freely and to have self-belief and self-determination. Late night drops again are only basic not special! We care is about gender equality and not only women empowerment.”

Best practices, opportunities for business, collaboration, and joint initiatives were some of the areas of discussion.

Talking about We Care, Sabbas Joseph added, “It’s not about special rights. It’s about dialogue. Women and men are not equal- women are better! Some of the brightest at Wizcraft have been women! We care is about creating an environment that allows women to perform their best. We care is about Listening to HER point of view.”

Sabbas Joseph, President, EEMA and Founder & Director, Wizcraft International remarked, “When you look at India and Dubai, you will realize that there is a lot of Indianness in the market place. You can live in India and work in Dubai. However, decision making is mainly Arab-led or white-led.” Sharing her view of the potential that lies in India, Niousha Ehsan, CEO, Linkviva said, “India can fill up a major gap in terms of talent in Dubai. Dubai is a huge MICE market; however, the biggest challenge in Dubai remains talent and production cost.” Sanjeev Pasricha, VP, EEMA, and MD & CEO, CS Direkt Group, who has just opened an office in Dubai said, “Mostly Backending for projects in Dubai happens in India. Clients in Dubai are demanding end to end solutions.” Addressing the fact that competition both in Dubai and from agencies outside who do work on a project to project basis, make it financially difficult for agencies to make huge profit, Dan Bolton, President, International Live Events Association (ILEA) – Middle East Chapter asked panelists, “Is Dubai the real pot of gold?” Sceptical of starting a full-fledged business in Dubai, Mandeep Singh, MD & CEO, CPM India Sales & Marketing said, “CPM is in 30 countries but not in Dubai! I feel Indian agencies are still only dating the Dubai market and the day we get married, I guess we will come to Dubai!” Emma Clark, Event Director, Action Impact, the agency that did the opening of Dubai Parks and Resorts remarked, “In Dubai, Revenue is more but profits are quite less. We are continually losing pitches against overseas agencies because of our cost being so high.” Empowered Women | We Care: Insights and Inspirations from the Leading Ladies of the Experiential Industry With the launch of the We Care initiative by EEMA this year, this session addressed some of the issues women in the industry face, with the view of empowering them to succeed. Sushma Gaikwad, Founder & Director, Ice Global, “Work should not stop. And there are guidelines that apply to ‘We care’ initiative.”

Client-Agency Relationships | Can it Evolve in the Experiential Realm? This session looked at how client-agency relationships need to evolve. Michael Menezes, Chairman, Showtime Group, and EEMA NAC said, “The biggest problem is procurement. People in the procurement department are doing their job to reduce cost. Events, unlike advertising is not treated like an industry.” Brian Tellis, Chairman, Fountainhead MKTG, and EEMA NAC added, “For maximum productivity there has to be partnership. Transparency is not about numbers. It’s about deliverables, quality, etc. Yes we do buffer our presentations when we present to the clients.” Lydia Buthello, EVP and Head – Brand Experience & Events Star India, Star Network remarked, “We have a commercial team that works on only reducing costs of aspects where it is possible to reduce costs - maybe like sound, light, etc. But you cannot take an idea from one agency and ask someone else to execute it!” Ashish Pherwani, Partner, Advisory Services, Ernst & Young added, “Clients should definitely pay a pitch fee to reward the research and work someone has put in.” New Growth Markets | Business Opportunities, Market Realities With some of the most outstanding work done in the country taking place in new growth markets including Ahmedabad, Kolkata, Chennai and Hyderabad, many of the agencies from these regions are at par with national players in terms of conceptualisation and execution capabilities. Looking at success stories from these markets, this panel explored opportunities and limitations in these markets. The session was moderated by Ankur Kalra, CEO, Vibgyor Brand Services. Jai Mundra, Founder & Managing Director, Beep Experience Management said, “The perception of being a regional agency is a huge downer and a disappointment to us because more often than not this costs us a lot of business, irrespective of the

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Smile and Soul Entertainment

P-27, Malviya Nagar, New Delhi - 110017 Mob: 8586010258-9599789339-9599789335 Email: ashu@smileandsoul.com, abbas@smileandsoul.com, adeel@smileandsoul.com Website: www.smileandsoul.in

(L-R) Mandeep Singh, Sanjeev Pasrciha, Nowshir Engineer, Sabbas Joseph, Dan Bolton and Niousha Ehsaan

(L-R) Anjali Pasricha, Poonam Lal, Niyati Vora, Sushma Gaikwad and Pramod Gaikwad

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(L-R)JULYâ&#x20AC;&#x201C;SEPTEMBER Brian Tellis, Micheal Meneses, 2017 Ashish EXPERIENTIAL Pherwani, Aashish MARKETING Rai and Lydia Buthello

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INDUSTRY WATCH / COVER STORY fact that the pitch is good, the ideas and creatives are great, the capabilities are there and everything is in place. But the fact that we’re not based out of the capital acts to our disadvantage.” Vijay Bokadia, Director, Moksh Events Private Ltd. said, “Infrastructure is a huge challenge, especially in a place like West Bengal. So our hands are tied for certain national campaigns, as the resources are not there. So a client may lean towards a national agency as they bring their infrastructure with them.” Khantil Mehta, Director, Go Bananas remarked, “National agencies have a lot of processes, and it’s quite obvious the client sees a far more refined presentation. The overall impact and the way they have everything in place gives them a leverage. It’s also the talent, where national players get ready talent, while smaller regional players have to train their own talent, though this is changing now, too.”

Showcasing the enhanced partnership the government is offering, Dr. Ali Hasan Follad, explained, “We want to encourage Indian Weddings in Bahrain, and I will tell everyone here the same thing I mentioned to the Mehta-Family: We will treat the wedding as our own family’s wedding, and our support will reflect exactly this!” Moving forward on the topic of Unfamiliar / Off-beat destinations to host weddings in Ali Bakhtiar spoke about the important of having global expertise and the production capabilities to execute exception décor concepts in such destinations. He explained, “Ali Bakhtiar Productions has facilities in the Middle East and in Europe, which makes us exceptionally poised to not only bring in our design capabilities, but also ensure the correct value in producing these designs.” Discovering Design Experts@WOW 2017

Rakhi Kankaria, Director, Rachnoutsav Events commented, “For regional players to make that reachability possible is a challenge. Tenders are a challenge, as most of them have a clause where unless you have multiple offices across the country you cannot make a pitch. We have the ability, but still can’t position ourselves in those spaces.”

Curated by Aarti Manocha, Founder & Director, MtoM Events, the objective of this session was for the audience to get an insight on a varied set of Design Experts in the Wedding space. Each of the 5 speaker’s presented a unique concept / brief for a challenging wedding design project they were involved in, and showcased their décor ideation and execution process.

EXPERIENTIAL CELEBRATIONS SUMMIT

Abhishek Kaushik, Director, Designs by Abhishek presented his unique expertise on The Art of Engaging guests with especially curated Decor and Design, from the moment they arrive at a celebration. The importance of creating memories by involving your guests with experiences they can share.

The ExCel Summit once again drew insights and celebrated successful case studies that inspired and set new benchmarks for the Wedding and Social Events industry. Planning Destination Weddings in Unfamiliar Territory Moderated by Rajeev Jain, Director, Rashi Entertainment, this session looked at factors to be considered when planning weddings in an unfamiliar destination. This session was powered by Bahrain Island Weddings, the specialised wedding promotion division for Bahrain. Speakers included Mahesh Shirodkar, Managing Director, Tamarind Global; Kainaz Sethna, Co-founder and Director, Seven Steps; Ali Bakhtiar, Director, Al Bakhtiar Designs; and Dr Ali Hasan Follad, Adviser of Tourism, Bahrain Tourism and Exhibitions Authority. The common thread and case study connecting all panelists in this session was the recently executed Mehta-wedding planned by Seven Steps and Tamarind Global jointly, in Bahrain, with Ali Bakhtiar as the specialised décor expert on the project. The wedding was executed with specialised support of the Bahrain Government through Dr. Ali Hasan Follad as the main point of contact. Commenting on Bahrain as a wedding destination, Mahesh Shirodkar, explained, “Bahrain turned out to be a pleasant surprise as a wedding destination. As Indians we may not be familiar with the destination, and have some pre-conceived notions on conservativeness etc. But I’d like to point out that this is in fact not true at all, and we had tremendous flexibility while managing this project.” Kainaz Sethna, Seven Steps added, “When you collaborate and have the right support in a destination, I think that’s the most important aspect to elegant the experience. The possibilities are endless when there’s initiative from the destination as well. That’s exactly what we experienced in Bahrain.”

Ali Bakhtiar of Ali Bakhtiar Designs LLC with over 20 years of experience in weddings and events, interior design and architecture. Ali Bakhtiar Designs is an international company focused on high-end projects for clients all over the globe with offices. For his presentation, he took the audience through a never seen before, exclusive, high-end Royal Wedding... Nafisa Sheikh, Founder and Owner, Purple Tree Events showcased how personalization, and customization in wedding celebrations can have many interesting manifestations, if paid careful attention to! Vishal Chand, Co-founder, Wedding Duo; showcased a unique scenario, a challenging one actually, when the client gives no particular ‘brief’, how one can still create a palette of ideas, and have it manifested beautifully in design. Anushree Agarwal, Director, Theme Weaver Designs, presented the unique planning, décor and execution details of her most challenging project, her own wedding!

LIVE ASIA SUMMIT The LIVE Asia Summit is designed to be the definitive meeting platform for organisations and professionals involved in the LIVE Entertainment Industry in Asia to tap the true potential of the business through shared learnings and collaborations. The LIVE Asia Summit was powered by TM Talent Management with Tarsame Mittal himself playing host to all the sessions in the summit. What Doesn’t Work at Large-Scale Concerts and Festivals With the number of large-scale live entertainment events held in India on the rise, this session, moderated by Brian Tellis, JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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(L-R) Jai Mundra, Khantil Mehta, Ankur Kalra, Rakhi Kankariya and Vijay Bokadia

L-R Ali Bakhtiar, Mahesh Shirodkar, Rajeev Jain, Dr, Ali Hasan Follad and Kainaz Sethna

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(L-R) Raftaar, Vishal Dadlani and Tarsame Mittal

(L-R) Shaju Ignatius, Vivek Singh, Siddhartha Chaturvedi, Kanishka Singha

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INDUSTRY WATCH / COVER STORY Chairman, Fountainhead MKTG and EEMA NAC, provided a much-needed assessment of what does and doesn’t work. Sabbas Joseph, President, EEMA and Founder & Director, Wizcraft International said, “It takes a lot to get things done. Any big moment or big event will always take place because you surmounted multiple challenges. All I can say is, don’t give up.” Emma Clark, Event Director, Action Impact added, “The one thing that makes it worthwhile is having clients that understand that it is hard work.” Alexis Dijksterhuis, Vice President, Strategy and New Business, Flash Entertainment reiterated the importance of knowing your market and where the show is happening, especially when going to an emerging market, and getting the timing and preparation right. Lee Charteris, Operations Director, Kuwait National Cultural District said, “Even if an event is free, you need to have an idea of how many people are going to come to an event, be it a registration of intent or some way of monitoring interest. The number of security, police and facilities just get divided among those who are there.” Exploring Artists’ POV on the LIVE Entertainment Economy Moderated by Tarsame Mittal, Founder, TM Talent Management, this lively session saw Raftaar, Rapper/Producer/Composer and Vishal Dadlani, Si nger, Music Director share their own stories getting to where they are today, and also their experiences performing at events and weddings, enlightening the industry on some of the challenges they face. Tarsame Mittal remarked, “The truth is that all artists would like to have a transparent approach to what they do. There may be lot of people in between, but there has to be a communication channel, because eventually the artist goes on stage and performs for an audience.”

to life the Mumbai Marathon, Vivek Singh, Jt. MD, Procam International Pvt. Ltd. said, “IP creation is something that’s less intellect-driven and more heart-and-passion-driven. You’ve got to believe in your idea. And only then can something called IP creation actually happen.” Kanishka Singha, Director, Creatives & Content, ThoT said, “From where I’m coming from, I believe collaboration is a great way to go.” Fuelling Live Businesses: Investors, Partners, Consultants Curated by Vinit Karnik, Business Head, ESP Properties, this session looked at what it takes to sustain and scale up IP’s and the role that investors, partners and consultants can play. Jatin Varma, Founder, Comic Con India, spoke of how he entered into a joint venture with Reed Exhibitions, one of the largest exhibitions’ company in the world, that’s responsible for the largest Comic Con events globally, explaining what they bring to the table and what motivated him to seek a partner. Deepak Choudhary, Founder and Director, Event Capital, is responsible for identifying and investing in some of the most successful IP’s in the country. He observed, “There are four areas of an IP to look at: sales, marketing, curation and operations and logistics.” Talking about what a brand wants from an association with an IP, Mahesh Kanchan, Marketing Head, Carlsberg said, “From a marketer’s point of view, I look at ROI for sure.” Chaitanya Mathur, Co-Director, The Grub Fest added, “The IP itself was something we saw our future valuation in, our future growth in, not thinking that the first edition would be successful. That’s something anyone getting into IP events has to understand. “

Raftaar added, “I feel when there are 3-4 people involved like the event company, the artist manager, some other company or coordinator, someone promises something and not everyone is in the loop.” Vishal Dadlani commented, “The areas where we see most compromise are in aspects of the show like light and sound, where we’re asked to make do with what’s provided. The other thing you need to look at, is making a wedding gig bigger and brighter than just a wedding gig. Let’s make the production better.” Freshly Baked! Learnings from the First Year of a New IP Curated by Shaju Ignatius, Director, The Ignite Enterprise, this session saw IP owners share on the kind of results they look to get from an IP in its first year, and the way forward. On the subject of the market for destination IP’s in India, Siddharth Chaturvedi, CEO, Event Crafter who is responsible for Taalbelia, a boutique festival that provides a holistic experience to families at Mundhwa, Rajasthan, spoke about how the event was marketed so that it sold out in the first year itself and also how he didn’t rely on sponsorships. Talking about his experience conceptualising and bringing JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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Gitikka Ganju Dhar hosts ESA Storyteller Session with Brian Tellis

Gitikka Ganju Dhar hosts ESA Storyteller Session with Mohomed Morani

THE ESSENTIAL BUSINESS CONNECTION: Marketers, Event Suppliers, Destinations and Venues #Meet Marketers

One of the prominent goals for brand CMO’s today is to find creative and dynamic agencies that can create clutter-breaking experiential initiatives to meet the brand objectives. One of the most daunting challenges for an event agency is to find an opportunity to meet relevant brand marketers and convince them about what they as agency partners can bring to the brand. The initiative #MeetMarketers launched at the WOW Awards & Conventions Asia 2017 was an endeavour towards this direction and served as a platform where agencies got a chance to meet top brand custodians in a one-on-one speed dating format. Over 10 brand custodians net one-to-one with 10 varied agency heads, showcasing their unique expertise and ideas. Some participants shared their experience:

Sriram Gopalaswamy

Head – Commercial & Datacenter Group Marketing Lenovo India

“#MeetMarketers at WOW Asia 2017 was an exciting new initiative that gave me a chance to meet 10 interesting event agencies at one place. It was amazing to see the quality of work done by them. Platforms like #MeetMarketers are important for the experiential industry today given the volume and diversity of work in the market. The initiative was insightful and has helped me in planning my channel marketing programs.”

Avinash Oza

Head – Rural Activation, Mahindra & Mahindra Ltd. Farm Division-Mahindra Tractors

Amit Gupta

Director – STORY

“#MeetMarketers is a brilliant platform for event managers like us. Meeting 10 top brand custodians individually would take us around one and half months ordinarily. Thanks to the platform i got a chance to meet all of them in one hour. I look forward to being a part of it again.”

Event Show Asia 2017

The ever expanding events and experiential industry in Asia still remains largely unorganised and fragmented. Over 70% of event-related business for Asia can be sourced to Asia, yet it is not uncommon for event planners to rely on resources limited to the 6 Degrees Of Separation – which often is not the best solution. Event Show Asia, co-located with WOW Awards and Convention Asia, seeks to elevate this often primitive planning process by bringing together Event Planners and the latest in event technology and suppliers on one, common, business-conducive platform. Suppliers showcased their technology and products through the various venues and pre-function areas of the Pullman Hotel, thereby ensuring planners an ‘experience’ of what’s ‘new’. Delegates had a chance to sample varied kinds of event supplies at every juncture of the convention and awards, immersing them in opportunities of what they could use next in their own projects. The Event Show Asia also had a dedicated area where these exhibitors could meet one-one-one and discuss business and enquiries with planners.

“EVENTFAQS’ #MeetMarketers platform was a wonderful window for us to meet 10 event & activation partners. At #WOWASIA2017 we got couple of new partners on-board for activating our brands.”

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EPEX Meetings

EPEX Workshops

Experiencing Technology

ESA Sessions @ The LIVE Stage

In yet another ‘first’ at the WOW Convention Asia, the LIVE Stage, set-up right in the middle of the buzziest zone of Event Show Asia, made for a launch pad, as a venue add to many suppliers. The ESA sessions that featured on the LIVE stage included discussions of various topics as well as launches of new products and technology. These included sessions on Multi Media, Virtual Reality, Logistic App launches, New textiles for Events, Trussing Solutions, amongst other updates and announcements. The LIVE stage also featured the super-successful Storyteller Sessions, hosted by Gitikka Ganju Dhar, featuring ‘He Did Start The Fire - Mohomed Morani WOWS!’ And ‘What I Did In The 80’s & 90’s! Kiss And Tell Time with Brian Tellis!’, which had audiences enraptured in the never-heard before stories on the yesteryears of two of the best-known event managers of the country.

Dubai Business Events and Bahrain Tourism and Exhibition Authority enhanced their presence at the show through Platinum Sponsorship of the overall event. In addition, EPEX 2017 featured exclusive workshops, as part of the knowledgeexchange agenda. Dubai Business Events, Visit Berlin, PASHA Travels and Azerbaijan Tourism, Barcelona Convention Bureau, Vienna Convention Bureau and Hilton Hotels Vienna, each hosted a dedicated workshop to enhance the practical knowledge about hosting events in their destinations. Corporate, MICE and Wedding Planners featured in each workshop, as panelists to share their expertise with delegates looking to enhance their knowledge of executing events in such destinations. EPEX 2017 saw 220 hosted leaders from across prominent source markets within India, including Mumbai, Bangalore, Chennai & Hyderabad in addition to the professionals that attended from Delhi itself.

Experiential Planner Expo 2017 Connecting Planners with Destinations

The second edition of the Experiential Planner Expo (EPEX), concluded with the resounding success of over 1000 prescheduled meetings for the 44 Destination Partners present at the show. In addition to the 220 Hosted Leaders at EPEX 2017, by virtue of its co-location to the WOW Awards and Convention Asia, the show saw over 1056 delegates in total, including Corporate decision-makers, MICE, Event and Travel agencies and Destination Wedding Planners from all across India.

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Gitikka Ganju Dhar

Riaz Basha

he WOW Awards and Convention Asia 2017 featured two dazzling award ceremonies on July 7 and 8 at Hotel Pullman Aerocity, New Delhi where the best campaigns in Asia in the experiential domain were recognised and awarded.

The award ceremonies were hosted by Riaz Basha and Gitikka Ganju Dhar on Day 1 & 2, respectively and saw a total of 235 metals (79 Gold, 82 Silver and 75 Bronze) being presented across 70 category groups of Business/MICE Events, Experiential Marketing, Event Intellectual Properties, Experiential Celebrations and Experiential Management. A staggering 1232 entries from across 218 entrants in 2017 is a true testimony to the WOW Awards being the most coveted recognition platform for the Asian events industry. The Awards had on board KPMG in India as Process Advisors and Evaluators for the awards, and that makes the trophy, one carved in pure gold!

The Jury

The eminent jury comprising 60 leading marketers and global industry professionals, began the judging process in May, shortlisting entries in 2 stages, before KPMG in India, process auditors and validators, finalised the list of winners. 72

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Sreeram Gopalaswam–Head–Commercial & Datacenter Group Marketing, Lenovo India presenting the award to Fountainhead MKTG

CATEGORY A: MICE/BUSINESS EVENTS | POWERED BY BUSINESS EVENTS DUBAI 1. CORPORATE INCENTIVE EVENT OF THE YEAR (STANDALONE) Memories Events Management

Innovation Week UAE

GOLD

BOI Media

Bancassurance Olympics

SILVER

Laqshya LIVE Experiences

Capgemini Jashn 2016

BRONZE

2. CORPORATE INCENTIVE PROGRAMME OF THE YEAR Moving Heads Events Pvt. Ltd.

F1 Circuitainment for ICICI Prudential AMC

GOLD

BOI Media

Bancassurance Olympics

SILVER

Laqshya LIVE Experiences

Capgemini Jashn 2016

BRONZE

KEF InfraPark Launch

GOLD

3. CORPORATE MEETING OF THE YEAR Mosaic LIVE Communications BOI Media

Bancassurance Olympics

SILVER

Laqshya LIVE Experiences

AU 2016

BRONZE

4. CORPORATE CONFERENCE OF THE YEAR Thot Media Pvt. Ltd.

Hindustan Times Leadership Summit 2016

GOLD

Action Impact

IBM MEA Sales Academy 2016

SILVER

Phase 1 Events & Entertainment Pvt. Ltd.

Dell India Partner Summit - Malta 2016

BRONZE

India-UK Tech Summit

GOLD

5. ASSOCIATION CONVENTION OF THE YEAR Fountainhead MKTG Seventy Event Media Group

IIJS - India International Jewellery Show

SILVER

Team Rustic Private limited

USICON 2017

BRONZE

Fountainhead MKTG

Goafest 2016

BRONZE

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UPDATES FROM THE UAE / PHOTO FEATURE

Avinash Oza–Head-Rural Activation, Farm Division–Mahindra Tractors presenting the award to Laqshya Live Experiences

6. CORPORATE TRAINING / EDUCATION PROGRAMME OF THE YEAR d’frens Management Consulting India Pvt. Ltd.

#EscapeWithGoogle-Google Allo Social Influencer Launch

GOLD

Laqshya LIVE Experiences

Makers Asylum

SILVER

Laqshya LIVE Experiences

YouTube Jammin Masterclass

BRONZE

Catalyst Global - Chase the Sun

GOLD

7. CORPORATE TEAM BUILDING ACTIVITY OF THE YEAR d’frens Management Consulting India Pvt. Ltd. Onstage Experiences LLP

Corporate Kidnap

SILVER

Laqshya LIVE Experiences

Project Escape

BRONZE

The Eighth BRICS Summit Goa 2016

GOLD

8. GOVERNMENT CONVENTION OF THE YEAR ICE and Geometry Global Encompass Fountainhead MKTG

India-UK Tech Summit

SILVER

mamemo productions

Global Summit of Women Speakers of Parliament

BRONZE

CATEGORY B: EXPERIENTIAL MARKETING 9. BRAND ASSOCIATION WITH AN ENTERTAINMENT PLATFORM Jagran Solutions

The Music Run-ADIDAS ULTRABOOST UNCAGED Launch

GOLD

Vaktra Activation Pvt. Ltd.

Mirchi Silent Party

SILVER

Viacom18 Media Pvt. Ltd.

Fastrack at Vh1 Supersonic

SILVER

Event Capital & TM Talent Management

Hungama Bollywood Music Project

BRONZE

10. BRAND ASSOCIATION WITH A LIFESTYLE / ART PLATFORM Seventy Event Media Group

Vogue Atelier

GOLD

The Think Tank Entertainment

Rolls-Royce Art Programme

SILVER

Seventy Event Media Group

Van Heusen GQ Fashion Nights

BRONZE

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Elena Altemir–International MICE Promotion Manager–Barcelona Convention Bureau and Verena Jandak–Marketing Manager India, Vienna Convetion Bureau presenting the award to Sanjay Shukla–President, DDB Mudra Max

11. BRAND ASSOCIATION WITH A SPORT PLATFORM Aura Integrated Solutions Pvt. Ltd.

Mirchi Neon Run

GOLD

Wizcraft International

Red Bull Soapbox Race 2016

SILVER

Cheil

Anghami + F1 After Race Concert

BRONZE

#MaybellineMakesITVivid - Maybelline Lounge at AIFW’16

GOLD

12. BRAND ASSOCIATION WITH A BUSINESS PLATFORM Vibgyor Brand Services DDB Mudra Group

Half Autobiography

SILVER

Kestone IMS Pvt. Ltd.

India’s Best CIOs awards

BRONZE

13. ON-GROUND PROMOTION OF THE YEAR FOR BRAND AWARENESS d’frens Management Consulting India Pvt. Ltd.

#EscapeWithGoogle-Google Allo Social Influencer Launch

GOLD

The Brand Brewery

Sehat Ki Chuski

GOLD

The Brand Brewery

Divya Darshan

SILVER

Dainik Jagran

Bharat Raksha Parv: Getting a Nation to Respect Its Armed Forces

BRONZE

14. ON-GROUND PROMOTION OF THE YEAR FOR SALES VOLUME Toast Events Pvt. Ltd.

Super Saturday

GOLD

Beep Experience Management and Alchemist

The Talking redi-Go

SILVER

DDB Mudra Group

Nazar - E - Mecca

BRONZE

15. SMALL BUDGET ON-GROUND PROMOTION OF THE YEAR DDB Mudra Group

Half Autobiography

GOLD

Dainik Bhaskar Group

Jal Satyagraha - FHRAI Tie-up

SILVER

Laqshya LIVE Experiences

No Honking Day

BRONZE

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UPDATES INDUSTRY FROM THE WATCH UAE / PHOTO / COVER FEATURE STORY

Avinash Oza–Head-Rural Activation, Farm Division–Mahindra Tractors presenting the award to The Brand Brewery

16. CONTACT PROGRAM OF THE YEAR (SCHOOL/COLLEGE/SOCIETY/COMMUNITY/YOUTH) The Brand Brewery

Sehat Ki Chuski

GOLD

sportzconsult

Reliance Foundation Junior NBA School Basketball Pgm.

GOLD

Victor Tango Entertainment Pvt. Ltd.

Classmate Spell Bee Season 9 By Radio Mirchi

SILVER

sportzconsult

The Mattel Scrabble Challenge

BRONZE

17. RURAL ACTIVATION OF THE YEAR FOR SALES VOLUME The Brand Brewery

Sehat Ki Chuski

GOLD

The Brand Brewery

Divya Darshan

SILVER

Vritti Solutions

Emami Navratna - Sukun Ka Safar

BRONZE

Group M Dialogue Factory

Ujjwal Bhaivsya Abhiyan

BRONZE

18. RURAL ACTIVATION OF THE YEAR FOR BRAND AWARENESS/ EDUCATION J. Walter Thompson

Unicef Routine Immunisation: Kahani Adhure Khilone Ki

GOLD

Impact Communications

Mili Meri Pragati Ko Raftaar

SILVER

Pulp Strategy Communications Pvt. Ltd.

Ek Kadam Unnati Ki Aur by Intel India

BRONZE

Abu Dhabi Motors - Abu Dhabi Art 2016

GOLD

19. EXHIBITION PRESENCE / STALL OF THE YEAR Salt & Pepper Events Laqshya LIVE Experiences

Directorate General of Shipping India Pavilion

SILVER

Group M Dialogue Factory

BharatBenz School Zone

SILVER

Showtime Events (India) Pvt. Ltd.

India Pavilion @ Climate Change Summit (COP 22)

BRONZE

20. INTEGRATED MEDIA CAMPAIGN OF THE YEAR BY A BRAND Laqshya LIVE Experiences

Equal Streets

GOLD

Amazon.in

Thank You, Seller.

SILVER

Seventy Event Media Group

Jaguar F Pace Launch

SILVER

Dotcreat Ltd.

Gazi Tyres Cricketers Hunt

BRONZE

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Chaitanya Rele–VP, Havmor presenting the award to CS Direkt

21. B2B MARKETING PROGRAMME OF THE YEAR CS Direkt

Future Decoded

GOLD

Amazon.in

Thank You, Seller.

GOLD

Zeeco Media Pvt. Ltd.

Amazon Tatkal

SILVER

Laqshya LIVE Experiences

AU 2016

BRONZE

22. DIGITAL MARKETING FOR AN ON-GROUND ACTIVITY / EVENT / PROPERTY Mahindra & Mahindra Ltd. (mahindra tractors)

Sow the Future

GOLD

Pulp Strategy Communications Pvt. Ltd.

Ek Kadam Unnati Ki Aur by Intel India

SILVER

Natter

Mobile Sakhi

BRONZE

The Brand Brewery

Sehat Ki Chuski

GOLD

Geometry Global Encompass

Pepsi - liter of light

GOLD

23. CSR CAMPAIGN OF THE YEAR

Dainik Jagran

Talash Talabon Ki

SILVER

Laqshya LIVE Experiences

Equal Streets

BRONZE

24. SUSTAINABLE EVENT / ACTIVATION OF THE YEAR Dainik Jagran

Talash Talabon Ki

GOLD

Dainik Jagran

Mission 3 cr Plants

SILVER

Laqshya LIVE Experiences

Jashn Zero Waste Management

BRONZE

100 Pipers Play for a Cause - The Dire Straits Experience

GOLD

25. FUNDRAISER PROGRAMME OF THE YEAR Salt Experiences & Management Pvt. Ltd. All Access Events And Promotions

Rupee For Change

SILVER

The Think Tank Entertainment

Rotary Centennial Race

BRONZE

JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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INDUSTRY WATCH / COVER STORY

UPDATES FROM THE UAE / PHOTO FEATURE

Avinash Oza–Head–Rural Activation, Farm Division–Mahindra Tractors presenting the award to Toast Events

26. LAUNCH EVENT OF THE YEAR Action Impact

A Dubai Parks and Resorts Grand Opening

GOLD

Mosaic LIVE Communications fz llc

CBD NOW

SILVER

New Clear Ideas

SKULT Launch Event

SILVER

EO2 Events

ZENVOLUTION

BRONZE

Seventy Event Media Group

Jaguar F Pace Launch

BRONZE

27. BRAND EXPERIENCE OF THE YEAR (BEST USE OF EXPERIENTIAL MARKETING) Toast Events Pvt. Ltd.

Puma Do You

GOLD

The Brand Brewery

Sehat Ki Chuski

SILVER

Toast Events Pvt. Ltd.

Puma Thierry Henry’s Visit

BRONZE

28. ENTERTAINMENT EVENT OF THE YEAR FOR A BRAND Fountainhead MKTG

Close up First Move Party 2016

GOLD

Action Impact

A Dubai Parks and Resorts Grand Opening

SILVER

Salt Experiences & Management Pvt. Ltd.

Hero Argentina Launch

SILVER

Wizcraft International

Lux Golden Rose Awards 2016

BRONZE

29. LIFESTYLE EVENT OF THE YEAR FOR A BRAND Seventy Event Media Group

Cartier “Travel with Style” Concours d’elagance

GOLD

Seventy Event Media Group

Van Heusen GQ Fashion Nights

SILVER

Toast Events Pvt. Ltd.

Stan Smith’s visit for Adidas Originals

BRONZE

30. SPORTS EVENT OF THE YEAR FOR A BRAND Wizcraft International

Red Bull Soapbox Race 2016

GOLD

Toast Events Pvt. Ltd.

Puma Ignite Your City Bangalore

SILVER

sportzconsult

Hero Grameen Khel Utsav

BRONZE

JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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INDUSTRY WATCH / COVER STORY

Amit Kaul–Head–CRE & Administration, Canara HSBC Oriental Bank of Commerce Life Insurance presenting the award to 70 EMG

31. MEDIA EVENT OF THE YEAR FOR A BRAND Seventy Event Media Group

Volvo XC90 Excellence Launch

GOLD

Fountainhead MKTG

XXX Return of Xander Cage India Premiere

SILVER

Salt Experiences & Management Pvt. Ltd.

Hero Argentina Launch

BRONZE

Cineyug International

MTV BOLLYLAND

GOLD

Communique Marketing Solutions Pvt. Ltd.

IGNIS ELECTRONATION

SILVER

Salt Experiences & Management Pvt. Ltd.

100 Pipers Play for a Cause-The Dire Straits Experience

BRONZE

Opening ceremony for IENSR 2016

GOLD

32. CONCERT OF THE YEAR

33. OPENING/ CLOSING CEREMONY OF THE YEAR Red Event Production & Services LLC Ferriswheel Entertainment Pvt. Ltd.

VIVO 9th IPL Opening Ceremony 2016

SILVER

Showtime Events (India) Pvt. Ltd.

Hero ISL Season 3 Opening Ceremony 2016

BRONZE

34. GOVERNMENT SPECIAL EVENT OF THE YEAR mamemo productions

Mother of the Nation Pavilion

GOLD

Gandhi Corporation

International Yoga Day 2016

SILVER

CS Direkt

350 Year Celebration of Guru Gobind Singh Ji

BRONZE

CATEGORY C: EVENT INTELLECTUAL PROPERTIES 35. EXHIBITION / TRADESHOW PROPERTY OF THE YEAR Comic Con India

Comic Con India

GOLD

Seventy Event Media Group

IIJS - India International Jewellery Show

SILVER

Dream Factory Pvt. Ltd.

BMW Experiential Tour

BRONZE

JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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INDUSTRY WATCH / COVER STORY

UPDATES FROM THE UAE / PHOTO FEATURE

Katherina Waschke–Marketing Manager Conventions India, Visit Berlin, Berlin Convention Bureau and Aashish Rai–General

Manager & Head–National Brand Properties, OOH Media & Activations, Idea Cellular Presenting the award to Comic Con India

36. RURAL ENGAGEMENT PROPERTY OF THE YEAR Geometry Global Encompass

Khushiyon Ki Doli - KKD

GOLD

Geometry Global Encompass

Mountain Dew- Day Of Dares

SILVER

Impact Communications

Horlicks Swasthya Abhiyaan

BRONZE

37. FESTIVAL OF THE YEAR - MUSIC Percept Live

Sunburn 10

GOLD

Swordfish Events and Entertainment & Watson’s

Echoes of Earth

SILVER

Enchanted Valley Carnival

SILVER

THOT Media Pvt. Ltd.

Magnetic Fields Festival 2016

BRONZE

Pinkathon

GOLD

38. FESTIVAL OF THE YEAR - ART/ CULTURE/ LIFESTYLE Maximux Mice and Media Solutions Fountainhead MKTG

Aadyam - Season 2

SILVER

Comic Con India

Alto Delhi Comic Con

SILVER

Rockski Group

Monolith Festival 2016

BRONZE

Pinkathon

GOLD

39. SPORT EVENT PROPERTY OF THE YEAR Maximus Mice and Media Solutions Pvt. Ltd. mamemo productions

Beach Polo Cup Dubai 2016

SILVER

Uphill EMG ( A division of Brand Aid Pvt. Ltd.)

Run The Rann

BRONZE

40. LIFESTYLE PROPERTY OF THE YEAR Comic Con India

Comic Con India

GOLD

Swordfish Events And Entertainment Pvt. Ltd.

Art Bengaluru

SILVER

Seventy Event Media Group

Jio MAMI 18th Mumbai Film Festival with Star

BRONZE

JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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INDUSTRY WATCH / COVER STORY

Tristan Beau de Lomenie, General Manager Delegate–Pullman & Novotel New Delhi Aerocity and

Sherin Francis–CEO, Seychelles Tourist Office presenting the award to Salt Experiences & Management

41. BUSINESS / B-2-B / KNOWLEDGE EXCHANGE PROPERTY OF THE YEAR Laqshya LIVE Experiences

Google Atmosphere 2016

GOLD

Zeeco Media Pvt. Ltd.

Amazon Tatkal

SILVER

DDB Mudra Group

Facebook Boost your Business Campaign

BRONZE

DDB Mudra Group

Premier Futsal 2016

GOLD

Brand Promotions India Pvt. Ltd.

Indian Extreme Nationals

SILVER

Toast Events Pvt. Ltd.

Puma Do You

BRONZE

Hindustan Times Leadership Summit 2016

GOLD

42. NEW PROPERTY OF THE YEAR

43. TELEVISED PROPERTY OF THE YEAR Thot Media Pvt. Ltd. DDB Mudra Group

Premier Futsal 2016

SILVER

Wizcraft International

IIFA 2016

SILVER

Cineyug International

ROYAL STAG MIRCHI MUSIC AWARDS

BRONZE

Cineyug International

62nd JIO FILMFARE AWARDS

BRONZE

CATEGORY D: EXPERIENTIAL CELEBRATIONS | POWERED BY BAHRAIN ISLAND 44. ENTERTAINMENT DESIGN FOR AN INTIMATE WEDDING CELEBRATION Wedniksha Wedding Planners Pvt. Ltd.

Antalya Wedding

GOLD

Wedniksha Wedding Planners Pvt. Ltd.

Barcelona Wedding

SILVER

Krayonz Entertainment

Sagar Weds Subiya

BRONZE

45. ENTERTAINMENT DESIGN FOR A LARGE FORMAT WEDDING CELEBRATION Wedniksha Wedding Planners Pvt. Ltd.

Antalya Wedding

GOLD

Motwane Entertainment & Kickstart Entertainment

Jindal & Jasani Wedding in Vienna

SILVER

Wedniksha Wedding Planners Pvt. Ltd.

Barcelona Wedding

BRONZE

JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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UPDATES INDUSTRY FROM THE WATCH UAE / PHOTO / COVER FEATURE STORY

Tristan Beau de Lomenie, General Manager Delegate–Pullman & Novotel New Delhi Aerocity and

Sherin Francis–CEO, Seychelles Tourist Office presenting the award to Motwane Entertainment & Weddings

46. ENTERTAINMENT DESIGN FOR A MILESTONE CELEBRATION Salt Experiences & Management Pvt. Ltd.

Hero Argentina Launch

GOLD

Fountainhead MKTG

Aditya Birla Awards For Outstanding Achievement 2016

SILVER

Aura Integrated Solutions Pvt. Ltd.

Nasscom

BRONZE

Rakhee Jain

Lohia Sangeet

GOLD

Rakhee Jain

Lohia Sangeet

SILVER

47. F&B EXPERIENCE - CONCEPT, DESIGN, PRESENTATION

48. DECOR / AMBIENT DESIGN AT AN INTIMATE WEDDING CELEBRATION Wedding Duo

The Belgian-Style Countryside Ring Ceremony

GOLD

Weddingline Events & Hospitality Pvt. Ltd.

Akshat & Alisha Wedding Celebrations

SILVER

Wedniksha Wedding Planners Pvt. Ltd.

Barcelona Wedding

BRONZE

49. DECOR / AMBIENT DESIGN AT A LARGE FORMAT WEDDING CELEBRATION Motwane Entertainment & Weddings

Rajan Doshii Wedding at The Emirates Palace, Abu Dhabi

GOLD

Sky Productions

The Mid Summer Night Dream Wedding

SILVER

Sky Productions

The Salvador Dali Post-Wedding Party

BRONZE

Tamarind Global & Ali Bakhtiar Designs

Ras Al Khaimah Pre Wedding

BRONZE

50. DECOR / AMBIENT DESIGN AT A MILESTONE CELEBRATION Motwane Entertainment & Weddings

SS10 Celebrations at Zaya Nurai Island, Abu Dhabi

GOLD

Designer Events Inc.

Once Upon a Tea Time-Baby Shower-Designer Events Inc.

SILVER

The Wedding House

Celebrating Generations

BRONZE

JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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INDUSTRY WATCH / COVER STORY

Tristan Beau de Lomenie, General Manager Delegate–Pullman & Novotel New Delhi Aerocity and Sherin Francis–CEO, Seychelles Tourist Office presenting the award to Wedniksha

51. PHOTOGRAPHY OF A SOCIAL / WEDDING CELEBRATION WeddingNama

Miss SF Virtual Wedding

GOLD

WeddingNama

Forever Starts Today

SILVER

WeddingNama

Walk with Me

BRONZE

Harsh & Priyanka’s Wedding Cinematography

GOLD

52. VIDEOGRAPHY OF A SOCIAL / WEDDING CELEBRATION Jodi Clickers Ramit Batra Photography

1920s Gatsby Style Cocktail - A Film By Ramit Batra

SILVER

Ram Bherwani Productions

Kamal Weds Palak

BRONZE

Ram Bherwani Productions

Palomi Weds Romil

BRONZE

53. INVITATION / MERCHANDISE FOR A SOCIAL / WEDDING CELEBRATION YS Design Studio

Journey of a Lifetime

GOLD

Pink Whistle Man

Letters of Ipshita and Som

SILVER

Pink Whistle Man

Karan and Aparna - Eco Wedding

BRONZE

54. USE / INTEGRATION OF A DESTINATION FOR A SOCIAL / WEDDING CELEBRATION Motwane Entertainment & The Wedding Design Company

Jindal & Jasani Wedding in Vienna

GOLD

Motwane Entertainment & Weddings

SS10 Celebrations at Zaya Nurai Island, Abu Dhabi

SILVER

Wedniksha Wedding Planners Pvt. Ltd.

Barcelona Wedding

BRONZE

55. USE OF EXPERIENTIAL / NON-TRADITIONAL VENUE FOR A SOCIAL / WEDDING CELEBRATION Motwane Entertainment & The Wedding Design Company

Jindal & Jasani Wedding in Vienna

GOLD

Wed Gurus

The Spectacular GVK Reddy Wedding

GOLD

Motwane Entertainment & Weddings

Meera & Prashant’s Wedding At Lio, Ibiza

SILVER

Wedniksha Wedding Planners Pvt. Ltd.

Barcelona Wedding

SILVER

Gandhi Corporation

The Grand Indoor Wedding

Bronze

JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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INDUSTRY WATCH / COVER STORY

UPDATES FROM THE UAE / PHOTO FEATURE

Lee Charteris, Operations Director, Kuwait National Cultural District presenting the award to mamemo Productions

56. INTEGRATED EXPERIENCE (THEME INTEGRATION THROUGH ALL ASPECTS) Motwane Entertainment & The Wedding Design Company

Jindal & Jasani Wedding in Vienna

GOLD

Wedniksha Wedding Planners Pvt. Ltd.

Antalya Wedding

SILVER

Wed Gurus

The Spectacular GVK Reddy Wedding

BRONZE

57. INNOVATIVE USE OF AVL TECHNOLOGY AT A SOCIAL / WEDDING CELEBRATION Wed Gurus

The Spectacular GVK Reddy Wedding

GOLD

58. EXPERIENTIAL CELEBRATION OF THE YEAR Motwane Entertainment & The Wedding Design Company

Jindal & Jasani Wedding in Vienna

GOLD

Wed Gurus

The Spectacular GVK Reddy Wedding

SILVER

Sky Productions

The Gigantic Udaipur Wedding

BRONZE

CATEGORY E: EXPERIENTIAL MANAGEMENT 59. ACHIEVEMENT IN PRODUCTION MANAGEMENT Mosaic Live Communications Fz Llc

KEF InfraPark Launch

GOLD

Fountainhead MKTG

Aditya Birla Awards For Outstanding Achievement 2016

GOLD

Memories Events Management and Showtech

Grand Opening of Biltmore Hotels, Tbilisi

SILVER

Mamemo Productions

Mother of the Nation Pavilion

SILVER

Rockski Group

Monolith Festival 2016

BRONZE

Mathrubhumi A R Rahman live 2017

GOLD

60. ACHIEVEMENT IN LIGHTING SOLUTION BTOS Productions Moving Heads Events pvt ltd

F1 Extravaganza Gala Night of F1 Circuitainment Event

SILVER

Communique Marketing Solutions pvt.ltd

Ignis Electronation

BRONZE

JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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INDUSTRY WATCH / COVER STORY

Elena Altemir–International MICE Promotion Manage–Barcelona Convention Bureau and Verena Jndak–Marketing Manager India, Vienna Convetion Bureau presenting the award to Emma Clark–Event Director, Action Impact

61. ACHIEVEMENT IN TRUSSING SOLUTION Communique Marketing Solutions pvt.ltd

Ignis Electronation

GOLD

BTOS Productions

Mathrubhumi A R Rahman live 2017

SILVER

Effects Tech Sets Pvt Ltd

Enchanted Valley Carnival

BRONZE

ISL Opening Ceremony 2016, Guwahati

GOLD

62. ACHIEVEMENT IN SOUND SOLUTION Sound.com Sound.com

The Music Run, Bengaluru

SILVER

Showtech

Arijit Singh Live in Abu Dhabi

BRONZE

KEF InfraPark Launch

GOLD

63. ACHIEVEMENT IN AUDIO-VISUAL SOLUTION Mosaic Live Communications fz llc Showtech

Biltmore Hotel Launch

GOLD

Moving Heads Events Pvt Ltd

Projection Mapping at F1 Extravaganza Gala Night

SILVER

DDB Mudra Group

Nazar - E - Mecca

BRONZE

A Dubai Parks and Resorts Grand Opening

GOLD

64. ACHIEVEMENT IN SFX/ PYROTECHNIC Action Impact Memories Events Management

Grand Opening of Biltmore Hotels, Tbilisi

SILVER

Stage Special FX

ISL 2016 opening Ceremony, Guwahati

BRONZE

65. ACHIEVEMENT IN PROJECTION MAPPING Creative Factory

Indian Premier League Opening Ceremony

GOLD

Memories Events Management and Showtech

Grand Opening of Biltmore Hotels, Tbilisi

SILVER

Creative Factory and Mosaic LIVE Communications

KEF Infra One Industrial Park Launch

BRONZE

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INDUSTRY WATCH / COVER STORY

UPDATES FROM THE UAE / PHOTO FEATURE

Elena Altemir–International MICE Promotion Manager–Barcelona Convention Bureau and Verena Jandak–

Marketing Manager India, Vienna Convetion Bureau presenting the award to Showtech and Memories Events

66. ACHIEVEMENT IN AUDIO-VISUAL FILM Go Bananas

360 Degree Gujarat Tourism Films

GOLD

Action Impact

A Dubai Parks and Resorts Grand Opening

SILVER

Seventy Event Media Group

Jaguar F Pace Launch

BRONZE

mamemo productions

Mother of the Nation Pavilion

GOLD

Wed Gurus

The Spectacular GVK Reddy Wedding

SILVER

67. ACHIEVEMENT IN TENT SOLUTIONS

68. ACHIEVEMENT IN DESIGN CONSTRUCT / FABRICATION Action Impact

A Dubai Parks and Resorts Grand Opening

GOLD

mamemo productions

Beach Polo Cup Dubai

SILVER

Communique Marketing Solutions Pvt. Ltd.

Ignis Electronation

BRONZE

Seasons Catering

Larger Than Life Wedding in Antalya (Turkey)

GOLD

Voila F9 Gourmet

Global Citizen India

GOLD

69. ACHIEVEMENT IN CATERING

Seasons Catering

Pure Vegetarian Wedding Of The Year

SILVER

Seasons Catering

Bali Wedding in Nusa Dua

BRONZE

70. ACHIEVEMENT IN HOSPITALITY / LOGISTIC Seventy Event Media Group

Cartier “Travel with Style” Concours d’elagance

GOLD

Thank You Logistics Limited

Beauty And The Beast

SILVER

Thank You Logistics Limited

Mughal-E-Azam

BRONZE

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INDUSTRY WATCH / COVER STORY

Glimpses from the WOW After Party If all the buzz during the 2.5 days of WOW weren’t enough, the after-party though ‘silent’ was the high point of the Celebrations and made for a fitting culmination to the 9th edition of the WOW Awards and Convention Asia 2017!

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BRIEFS

TECHNOLOGY

fielddrive and SEES Join Hands to Revolutionize Onsite Badging in India At the recently concluded WOW Awards and Convention Asia 2017 held in New Delhi, fielddrive, a company based in Belgium and pioneering in developing a global standardized solution for Onsite Registration management for Meetings, Conferences & Events across sectors, and SEES joined hands in a partnership that is poised to revolutionize Onsite badging in India. Nitin Sharma, Chief Ideator & Co-Founder, SEES, added, “This is a game changer and we are happy and proud to have a great solution in fielddrive to empower Indian Conferences and Events to be at par with their Western counterparts”.

Nitin Sharma

Chief Ideator & Co-Founder SEES

Sennheiser Launches New Conferencing Solution, SP 220 Sennheiser recently launched the SP 220 – a portable, dual speakerphone solution for Unified Communications that brings clear communications to every conference participant. “To help people adapt to the increasingly flexible and remote working practices Sennheiser’s SP 220 dual speakerphone is the perfect solution to deliver professional quality sound in sophisticated speakerphones. These speakerphones are optimized for all major UC and softphone brands and certified for Skype for Business,” comments Sudeep Roy, National Business Head, CC&O, Sennheiser India. Sudeep Roy

National Business Head CC&O, Sennheiser India

Gearhouse South Africa Chooses Avid South African based, Technical supplier to live events, Gearhouse South Africa recently purchased 2 Avid VENUE S6L-32D systems to add to their existing AVID Audio inventory in their Johannesburg operation. Llewellyn Reinecke, Audio Departmental Head, Gearhouse South Africa said, “We used Avid on the World Cup 2010 and on numerous annual local festivals with international artists. The successful fit of the Avid systems with Gearhouse’s demanding rental requirements, makes it a natural choice to continue the legacy with its successor, the Avid S6L-32D. This is a truly comprehensive mixing solution with complete file integration but more importantly it is faster, exceptionally versatile with a very efficient workflow.” Llewellyn Reinecke

Audio Departmental Head Gearhouse South Africa

TDC Uses Barco UDX for Large Scale Laser Projection at Vivid Sydney 2017 Technical Direction Company (TDC) deployed Barco’s UDX 4K32 in a world-first large-scale laser projection at Vivid Sydney 2017 at the Museum of Contemporary Art for ‘Organic Vibrations,’ a collaboration between Julia Gorman, an Australian, and Paris-based creative and artistic collective, Danny Rose. “When Barco previewed the technology at the ISE 2017 trade show, I knew that this was the way forward for the future of large-format video projection. Laser phosphor technology is the first significant change that we’ve seen in over ten years, ever since the industry moved from CRT and LCDs to DMDs hailing a new era of projection technology,” said Michael Hassett, CEO, TDC. Michael Hassett

CEO, TDC

JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

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TECHNOLOGY / PROMOTIONAL FEATURE

5 FANTASTIC INNOVATIONS FROM TAGGLABS TO AMAZE AUDIENCES AT YOUR NEXT EVENT

echnology has completely revolutionized the world we live in. It has changed the way how we communicate, how we shop & travel and it is now changing the way we organize events around the world. If the most successful events in the last decade are any indicator, we can safely conclude that technology integration is the biggest engagement factor at events today. Tagglabs in one such company that has always pushed the envelope when it comes to technological innovations at events and this feature, we at ExM are sharing with you 5 fantastic innovations from the agency to amaze audiences at your next event.

1. MIND WAVE RACING

Mind Wave Racing is a game that is played based on the concentration level of the player. A headgear worn by the player in this game controls the direction & speed of the vehicle in the race to win the game. HOW IT WORKS The scale model bike/car would be connected to the neuro sensor attached to the player’s head and the neuro sensor senses the concentration level of the player and counts till it reaches a stipulated pre-defined unit. As soon as the guest’s concentration reaches the assigned level, the bike/ car moves forward. There is also a twist in the game, if the concentration level of the player drops the vehicle will stop and not move forward. Thus, the guest must maintain the concentration level to move the bike/car till the finish line and win the game against the opponent. COST: INR 3 LACS

2. TWEET CAFE

The Tweet Cafe serves as a vending machine that provides the users with exciting gifts and merchandize with 94

just a Tweet. Tweet for Treat is the overall motto of this innovation. Many engagement events today focus on gratifying their guests. The Tweet café exchanges gifts for a Tweet that also helps in generating buzz about the event on social media. HOW IT WORKS A member of the audience enters the activity area faces the setup and chooses a door number on basis of the merchandize behind the door. The user then tweets a certain hashtag with the door number onto their twitter wall. Upon posting, the door automatically opens and the user gets the merchandize for free. COST: INR 1.30 LACS

3. PEDDLE TO LIGHT UP

It is a well-known fact that Cycling helps one remain fit. But what if cycling helps to light up your space? The aim of the innovation Peddle to Light Up is to convert your mechanical energy into the kinetic energy in order to light up the light bars. Thus, pedal the cycle to light up the light bars. The more you pedal, the more LED lights get lit. HOW IT WORKS A user would need to paddle the cycle to light up the light bars. This can be a multiplayer engagement activity as well. The users will compete in groups of 2 and the first one to light up the topmost light bar wins the game.

social media platforms where the bot will perform the action just with a Tweet. The user will just have to tweet with a hashtag and a post to get their drink from the Robo-Bartender. COST: INR 4 LACS

5. BATAK

Batak is a metallic structure which tests your physical flexibility & mental attentiveness all at once. This makes for a fun and engaging game designed to attract masses for getting indulged in catching the blinking lights as fast as they can. It serves as a single or multiplayer game where the user must tap as many tactile buttons as possible in each time limit and the score will be displayed on the screen. HOW IT WORKS The user comes to the setup and registers his/her name. As the game begins, lights start popping up randomly on the tactile buttons. The player must pop/tap a maximum number of lit buttons in the specified time. The duration of the game play can be 30-60 seconds as per the requirements. The number of hits is timed and the score is displayed on the screen. COST: INR 1.5 LACS

COST: INR 1.25 LACS

4. RO-BO BAR TENDER

Ro-bo Bar Tender is a perfect example of a humanoid in today’s tech-dependent world as this tech innovation features a Robot as your bartender. HOW IT WORKS The Robo-Bartender comes with the ability to serve the drink as and when required. This can be integrated with

JULY–SEPTEMBER 2017 EXPERIENTIAL MARKETING

Technology-In Focus-5 Fantastic Innovations from Tagglabs.indd 2

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TECHNOLOGY / PROMOTIONAL FEATURE

1. MIND WAVE RACING

2. TWEET CAFE

3. PEDDLE TO LIGHT UP

4. RO-BO BAR TENDER

5. BATAK

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ALSO AVAILABLE IN UAE : +971 509484587, +971 509630019

Jobs on EVENTFAQS.COM

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Conceptualizer Account Director Sr. Creative / Structural Designer - 3D & 2D

Mail CV to

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BrandNext Media Pvt. Ltd.

Phoenix Live

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Epic India Tours and Events Pvt. Ltd. Positions:

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rinu@thot.co.in

shafi@phase1world.com

Location: Bangalore