JULY - SEPTEMBER 2018 by EVENTFAQS Media

CONTENTS

UAE UPDATES

BRAND MARKETING

BRIEFS 14 PHOTO FEATURE - Backstreet Boys Enthrall Audiences at Blended Music Festival 15 IN FOCUS - Birla Gold 5 Days Incentive Tour ‘Udaan’ in Dubai Managed by Brandwidth Event 16

BRIEFS 28 FEATURE - The Debut Edition of The Taj Presents Marketers’ POWWOW Decodes Challenges and Possibilities in Retail Marketing 29 PHOTO FEATURE - Toast Events Manages End-to-End Execution of Park Avenue 100th Store Launch 34 IN FOCUS - Brandwidth Events Executes the 8th Edition of BMW Excellence Awards 36

ENTERTAINMENT BRIEFS 18 MARKET PULSE - Just Like Acting, Performing is My Passion: Ayushmann Khurrana 19 PHOTO FEATURE - Knownsense Studios Designs Dome Setup for Mediacorp’s Marquee Event, Star Awards 2018 20 - Shaan Love In Concert 22 - GS Worldwide Entertainment Puts Together a Flawless Football Cup in Singapore 24 - The Pioneer of Stand-Up Comedy in India Makes his Come-Back at WOW Awards Asia 2018 25 IN FOCUS - OneRepublic Enthralls Fans on Maiden India Tour; Vinay Agarwal Takes Us Behind the Scenes 26

MICE BRIEFS 41 PHOTO FEATURE - Asian Paints Privilege Club Annual Convention at Vienna & Budapest Executed by Geometry Encompass 42 - The Third International MICE & Wedding Forum Ends On A High Note With Participation From Over 60 Countries 44 - Dubai Business Events Hosts Corporate Leadership at an Experiential Dinner Reception 48 IN FOCUS - Another Year of Celebration at Goafest 2018 Curated and Managed by Fountainhead MKTG 50 - 7 Reasons Why Qatar is Perfectly Poised to Host Indian MICE 52

Disclaimer: i. Experiential Marketing magazine is published by EVENTFAQS Media. Pvt. Ltd. with RNI Registration MAHENG/2010/35733. ii. Every effort is made to ensure that the magazine’s content is correct. However, the publisher accepts no responsibility for any errors or omissions. iii. All material published in this magazine is copyright protected. Unauthorised reproduction in part or full is forbidden. iv. The publisher takes no responsibility for content used in advertisements and advertorials. It is assumed the advertiser has rights to use the content. v. The publisher takes no responsibility for photographs and information published in features which comes from external sources such as PR agencies, direct sources, etc. It is assumed that the parties involved have the right to provide the information for publishing purposes. vi. Any dispute/error liable vis-a-vis this magazine is strictly restricted to local jurisdiction in Mumbai only.

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FROM THE EDITOR

72 INDUSTRY WATCH BRIEFS 59 PHOTO FEATURE - Palm Resounds with Surge in Visitors from Stage Sound and Lighting for Event Industry 60 IN FOCUS - RMAI Honours Achievers in Rural Marketing at Flame Awards Asia 2018 62 - Here’s What Went Down at the Debut Edition of Event Show Asia-Mumbai 64 - EEMAGINE 2018: A Unique Celebration of the Indian Experiential Industry 68 MARKET PULSE - The Cue Cards by Sushma Gaikwad 70 COVER STORY - The WOW Decade 72 - WOW Partners 100

A Decade of WOW. 10 fulﬁlling years of partnering and celebrating an industry that never ceases to amaze, out-do, and persevere. Each year the realisation after WOW Awards is usually that the event is but a reﬂection of the industry it represents. And that’s when the pride sets in. For representing the experiential industry of India, for being the platform for those professionals that value and overcome every challenge and shine eternally. And then there’s the most unique facet of the experiential industry, that of unwavering partnerships. It is this facet that is responsible most strongly for the existence and success of WOW Awards Asia. We dedicate our decade, our every success and learning to each and every partner that continues to place faith in the platform. WOW belongs to you! karishma@eventfaqs.com

#TheWOWDecade

28-30 JUNE 2018

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NEW DELHI AEROCITY

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JULYâ&#x20AC;&#x201C; SEPTEMBER 2018 VOLUME 9 ISSUE 3

FOUNDER / DIRECTOR KARISHMA HUNDALANI karishma@eventfaqs.com

FOUNDER / DIRECTOR VISHAL NAGDEV vishal@eventfaqs.com

EDITORIAL TEAM RUTU LADAGE rutu@eventfaqs.com SHANTANU JAIN shantanu@eventfaqs.com SHRUTIKA MULAYE shrutika@eventfaqs.com

CFO & DIRECTOR JIMMY CHOUDHARY jimmy@eventfaqs.com

CIRCULATION RAMESH PATIL ramesh@eventfaqs.com ADMIN & ACCOUNTS NILESH PAWAR accounts@eventfaqs.com SAMEET ELKAR admin.mumbai@eventfaqs.com GRAPHIC DESIGN VINAYA PRASHANTH vinayaprashanth@gmail.com PRASAD KARAMBAT

BUSINESS DEVELOPMENT TEAM JITEN JURIANI jiten@eventfaqs.com PRATHAMESH VAIDYA prathamesh@eventfaqs.com SHIVA CHOUDHARY shiva@eventfaqs.com MARKETING SERVICES TEAM SANJANA BAWEJA sanjana@eventfaqs.com ZAFAR KHAN zafar@eventfaqs.com SEHAJ SETHI sehaj@eventfaqs.com

Experiential Marketing (ExM) is a quarterly magazine published by EVENTFAQS Media (India) Pvt. Ltd. Founded in 2007, EVENTFAQS is a multi-channel business media platform focussed on the MICE, Experiential Marketing, LIVE Entertainment & Social Events industry and engages over 60,000 stakeholders via its print, digital and event platforms. Visit www.eventfaqs.com for more details. For subscription enquiry: info@eventfaqs.com

CENTRAL HOTLINE +91 99300 89557

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Editor: Karishma Jamnu Hundalani. This issue contains 108 pages including covers. Printed & published by: Vishal Vashulal Nagdev on behalf of (or owned by) EVENTFAQS Media Pvt. Ltd. and printed at VSSU Graphics, Unit # 36, Ideal Industrial Estate Senapati Bapat Marg, Lower Parel-West, Mumbai 400013, Maharashtra, India, and published at EVENTFAQS Media Pvt. Ltd. 112, 1st Floor, Embassy Centre 207, Nariman Point, Mumbai 400021, Maharashtra, India.

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BRIEFS

UAE UPDATES

Young Mirchies Presents A Live Augmented Reality Experience For Infinova Group Young Mirchies proposed Live Augmented Reality concept to Infinova for their presence at the INTERSEC, Dubai - 2018 and Secutech, Mumbai - 2018 show, where Infinova had a grand stall of 192 sq.m. Young Mirchies came up with the concept of Augmented Reality which featured an animated superhero that appeared to show Infinova cameras and their features one after the other on a sensor-based technology. Mr. Mitesh Rakheja the Founder of Young Mirchies commented – “We are extremely obliged and thankful to Mr. Milind Borkar – Vice President, Infinova, March Networks & Swann Middle East, SAARC & Africa and Mr. Nitin Amin of Infinova group who believed in us for an International project and gave us complete freedom in planning the activity to accomplish the desired output.”

Mitesh Rakheja

Founder, Young Mirchies

The 5th Edition Of Designs Of Hope Exhibition Executed by Done Events The Designs of Hope exhibition, in its 5th edition, was executed at Dubai Ladies Club from the May 02 to 07, 2018. Done Events was proud to support this initiative helping the powerful women of the UAE to protect young girls and ‘give a voice to the voiceless’. Funds raised from the exhibition went towards Al Manal Humanitarian Initiative’s ‘teacHER’ campaign. Project Manager Taleen Kalloghlian said of working on the installation, “We wanted to ensure a beautiful space was constructed to show the designs and the bridal gowns off to their full potential. It had to be a bright area that would encourage women to want to buy and contribute towards growing girl’s education. With a canopy of white flowers held up by trees, the space took on a luxury, dreamlike quality.”

TATA Steel Hosts Construction Conclave 2018 in Dubai; Executed by Matrix Tata Steel proposed to host an international conference on construction that would facilitate knowledge sharing among key stakeholders. Matrix Direct Communications was appointed as the event manager with full responsibility for the conclave. The agency ensured the event was designed in a manner that met the highest benchmarks of excellence in international conferences, using the latest conferencing tools and technologies and creating innovative experiential touch-points. Talking about the event, Ramjit Ray, Director Matrix Direct Communications said, “While we claim to be experts in conferencing tools and technologies, we understand that technology can only be an outstanding enabler. Content will continue to be the king. Our true strength comes from great ideas and innovative content. and the Construction Conclave at Dubai is testimony to this belief.”

Ramjit Ray

Director Matrix Direct Communications

Blackworld Communications Studio Sets Up Voxxeltek; New Tech Arm to Aid Brands with AR and VR Blackworld Communications Studio has set up Voxxeltek, a global company with insights into cuttingedge current and future tech. In one of their projects, Voxxeltek has developed unique experiences using emerging technologies for Dubai Safari Park. Dubai Safari Park is a project by Dubai Municipality, spread over 119 hectares and will provide the best habitat for wildlife. Voxxeltek has created 7 experiences for Dubai Safari Park. Commenting on the same Mr. Trevor Pereira, CEO, Voxxeltek says, “Voxxeltek is working towards creating and building technologies that can improve lives and transform businesses. Our projects at Dubai Safari Park are experiences designed with a tech layer incorporated within it. We worked with the world’s most reputed camera and component companies to create a sensational AR/IOT project.”

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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UAE UPDATES / PHOTO FEATURE

BACKSTREET BOYS ENTHRALL AUDIENCES AT BLENDED MUSIC FESTIVAL 2018

LENDED MUSIC FESTIVAL by Du Live and produced by Done Events announced it’s return in April with headliners The Backstreet Boys and tickets of all categories to the show were SOLD OUT within weeks. Blended Music Festival previously ran for two editions in 2014 & 2015. The five-piece boy band, arguably one of the biggest pop names of the mid-nineties, performed at the festival at Dubai Media City Amphitheatre on April 20. The Backstreet Boys along with the Spice Queen, Melanie C and British soul artist, Lemar joined by local talents such as Danny Aridi and Omar Afuni received an astounding appreciation from over 14,000 fans on the day of the event at Dubai Media City Amphitheater. With its come back in 2018, it is interesting to see the vision that promoters Done Events have for the festival. Blended was originally billed as an eclectic festival and pulled in some big names, including headliners Diane Krall, Elvis Costello and Aloe Blacc in its inaugural edition in 2014 and Kasabian, with Robin Thicke a year later.

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UAE UPDATES

OR 300 top Channel Partners of Birla Gold Cement, Brandwidth hosted a remarkable incentive tour at the city of Gold - Dubai from March 10 to 14, 2018. The tour was planned as a way of thanking and recognising the efforts of the partners and generating the feeling of inclusion and delight about being a part of the Birla Gold Family. Brandwidth took the challenge to conceptualise and execute interesting engagements starting from the invite till the end of the trip. The uber luxurious JW Marriott Marquis was chosen as the hotel for the stay of all channel partners and the families in Dubai. Engagements like The Desert Safari and Dune bashing were planned on day 1 which concluded with a Barbeque dinner in the middle of the desert along with witnessing the mesmerising Tanura, Fire and the traditional Belly dance.

Birla Gold 5 Days Incentive Tour ‘Udaan’ in Dubai Managed by Brandwidth Events The uber luxurious JW Marriott Marquis was chosen as the hotel for the stay of all channel partners and the families in Dubai. Day 2 saw the partners enjoy Motiongate and the recently opened Bollywood Park experience which was replete with rides, entertainment and photo opportunities. Next day was another new experience with the region’s biggest Flower Garden (Miracle Garden). Interesting engagements, contests and challenges were planned throughout these 2 days to make these experiences more exciting and memorable.

We have a great understanding about the brand Birla Gold and the team has always trusted our ideas and suggestions. With the Udaan Dubai Tour also we planned the entire experience and ensured that every touch point comes alive creating a lasting memory for the partners. ZASHANK BHATIA

DIRECTOR – CLIENT SERVICING BRANDWIDTH EVENTS

Day 3 was followed by the most miraculous night of the tour – The Night of the Stars, a grand gala to celebrate the champions of Birla Gold Cement along with recognising the efforts of the top dealers for the previous year. The night unveiled a lot of excitement with the awards, coupled with some power packed talks given by Mr Jayant Dua, CEO, Birla Gold Cement and Mr Vibhu Goyle, CMO, Birla Gold Cement. The night became more exciting with the melodious Aditi Singh Sharma getting the crowd on their toes and with the comic talent of Rajiv Thakur. The night of the Stars was hosted by our very own Siddharth Kannan who ensured that the channel partners danced, whistled and let themselves go, to rejoice through the night. The next two days were dedicated to passion and speed, folding back the hard top, taking the wheel and feeling the rush of driving a Ferrari around the exclusive Ferrari world in Abu Dhabi. With their “Udaan” program, Birla Gold Cement has always been a part of the personal and professional growth of their channel partners; while simultaneously rewarding them for their excellence. This exclusive 5-day trip witnessed 300 partners from across the country coming together to take the Udaan to Dubai and witness an engaging exciting trip. There were also interactive sessions where the audience was required to finish an activity a day and get a chance to win exciting gifts.

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UAE UPDATES

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BRIEFS

ENTERTAINMENT

The Bollyboom Guru Randhawa Tour performs to packed crowds across Mumbai, Pune, and Kolkata Bollyboom, the world’s first and biggest Bollywood Dance Music Property of Percept Live, continued its successful whirlwind multi-city tour across India with celebrated Punjabi-hitmaker and songwriter Guru Randhawa with Mumbai on May 08, 2018, Pune on June 09, 2018 and Kolkata on June 10, 2018 witnessing crowds thronging the venues for a glimpse of the popular Bollywood singer. He was moved by seeing the outpouring of the love of his fans as they jostled to present him with the art and attain a rare fan moment at the venue. Guru Randhawa, Artist says “Bollyboom as been of a great experience so far, We have tied up with Percept for this tour which is managing the entire tour. Incredibly they are taking good care of us artists”.

Manuj Agarwal CEO, Percept Live

‘Mathrubhumi Live With Legends’ Organised By MR B Live Entertainment Concludes On A High Note ‘Mathrubhumi Live With Legends’ concluded on April 20, 2018 at Sharjha Cricket Stadium. The event was conceptualized, designed and directed by MR B Live Entertainment. AKR Events, ARN Systems along with MR B Live Entertainment brought this idea together where for the first time Prabhu Deva performed as a Headline Artist.

Balaji Manoharan

Director MR B Live Entertainment

Adding more to the description Balaji Manoharan the Director of the show says, “I’ve worked on and produced several large formats before, and I have always dreamt of creating a new show and directing it myself. Having been given this opportunity, I have invested every ounce of myself in it and to see it come to life, was a dream come true.”

Vh1 Supersonic Takeover At Imagica Theme Park Executed by Media Solutions Taking the consumer engagement experience to greater heights, Adlabs Imagica recently celebrated its 5th anniversary bash with Vh1 Supersonic Takeover. Uniting all thrill and music lovers at Imagica, with an epic mix of music and late night rides, Media Solutions, facilitated the alliance and successfully designed the late night celebration on May 26, 2018. Tabish F Khan, General Manager Marketing, Adlabs Entertainment further added, “At Imagica, we constantly look for various avenues that can be explored to curate distinctive experiences for our guests. We are happy with the response that we received from our patrons for the anniversary bash, the first time that we organized an EDM centric event. We look forward to many more of such celebrations, as our continued efforts remain towards bringing the best propositions for our consumers every single day.

Kyoorius Creative Awards’18 Concludes On A High Note; Honours Best Of Creative Agencies The 5th edition of Kyoorius Creative Awards concluded on a high octane note where a total of Five Black and Ninety Blue Elephants were presented to the winning titles spread across Advertising, Media, and Digital categories. Held at Dome @ NSCI Mumbai on June 01, 2018, the event this year was attended by many trailblazers and leading industry stalwarts who have redefined the creative space in their respective fields. Speaking about Kyoorius Creative Awards, Rajesh Kejriwal, Founder CEO, Kyoorius, said, “It gives me immense happiness to announce that we received 20% increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respected domain has contributed immensely in ensuring fair, unbiased and credible selection process.”

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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ENTERTAINMENT / MARKET PULSE

JUST LIKE ACTING, PERFORMING LIVE IS MY PASSION:

Ayushmann Khurrana In this exclusive interview with EVENTFAQS, he talks about the challenges of being a LIVE Artist, his evolution and what gives his band Ayushmann Bhava an edge over other bands in the country.

ROM a Radio Jockey and Event Host in his early days to an accomplished Actor and a livewire Performer today, Ayushmann Khurrana is one exceptional man who is truly the ‘Master’ of all trades. In this exclusive interview with ExM, he talks about the challenges of being a LIVE Artist, his evolution and what gives his band Ayushmann Bhava an edge over other bands in the country. How did your journey into the LIVE Entertainment and Events space start off? My first live show was on February 14, 2018, with the Channel V Fest in Goa with my band Ayushmann Bhava. It was a great experience, but I was also nervous at the same time because I was performing in front of thousands of college students across the nation. After that, I started doing a lot of college events because I always believe that the youth connect is most important and I have a good youth connect. I’ve performed at Mithibai, Usha Pravin Gandhi College of Management, and Narsee Monjee College of Commerce and Economics for starters. I have also gone on to perform at various other colleges and the response was tremendous. In your opinion how has the LIVE Events industry evolved over the years? LIVE events have definitely increased over the years and today, we have a lot of vectors for independent music as well. We have audiences for every genre which is great. It’s a great era to be an artist especially as a live performer right now because there are better opportunities in the market. 19

As a LIVE artist what challenges you on stage? It depends on where you are performing. If you are performing at a college gig, wedding gig, or a college show the tonality must be different and the way you interact with people has to be different. It’s always challenging to perform at weddings because there’s no ready audience and you have to make it interactive. At college gigs you get a ready audience, they are there only to listen to your music but at wedding gigs there are kids running around, the Bride and Groom are interacting and there are different families. The age group goes from 2-year-olds to 90-year-olds in the crowd. So, I believe that becomes more challenging as an artist to interact with everybody. In your opinion what gives Ayushman Bhava an edge over other LIVE performing bands at events today? Our biggest edge is that I am an actor and I add face value to the gig. I always maintain that I am an actor who sings, and it gives me an edge over others because of course, I am more of a performer. I interact on stage and being a LIVE anchor and an emcee gives me an edge over the others because I weave a story around my set list and it’s always great to be on stage.

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ENTERTAINMENT / PHOTO FEATURE

KNOWNSENSE STUDIOS Designs Dome Setup for Mediacorp’s Marquee Event, Star Awards 2018 The star-studded event had an exceptionally beautiful venue decked up with 3D mapping effects lit dome structures.

ediacorp’s Marquee Event, Star Awards 2018 was organised at MES Theatre on April 22, 2018 where the Top 40 Nominees from the Singaporean Television Industry walked across a “Floating” catwalk platform. Ecstatic and magnanimous effects were created by Dome Projection Mapping at the venue that was designed by Knownsense Studios.

The team had to work out themes contrasting the backgrounds of Bling, Shine, Abstracts, and similar. Multiple themes were decided upon like Star-field, Pop Illusion, Mystical Forest, Space Travel, Crystal, Smoke, and Mist etc. But a bigger challenge was to create all the themes in a spherical canvas as it was a 180-degree dome. It was a completely different workflow than conventional video making. MANDEEP SHARMA

PRODUCTION HEAD, KNOWSENSE STUDIOS

On the star-studded night, inside the MES Theatre, there was a special holographic segment featuring all the past recipients of the ‘All Time Favourite Artistes Award’, communicated to the audience in the form of holograms. The audience on location and at home were able to have an immersive 360-degree visual experience. When asked about the project to Himanshu Ghosh and a team from Knownsense Studios, he said, “We had previously worked with Adesh (Managing Director of MOVPL) on a few projects and were pretty excited to take on a new project with his team. MediaCorp along with MOVPL is one of the most genuine and like-minded people to work with and we are honoured to be a part of the history-turning event as Star Awards.” Almost as many as 12 projectors of 20,000 Lumens were installed for the Dome Projection. 7 projectors being operated inside the dome and the rest at various places outside. This gigantic dome was 22.5 meters high and 20 meters in diameter, giving a feeling of a virtual sky to the audience.

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ENTERTAINMENT / PHOTO FEATURE

Planning perfectly was the most important aspect. We completely simulated every projector placement beforehand, created and tested new review systems to review the dome content on simulated 180-degree setups so that there would be no surprises for us in the end. A massive group of technicians had come together from all parts of the world for the execution of this show. They left no stone unturned in pulling together one of the most remarkable shows of all times. Technocrats from Singapore, Germany, China, and India were present at the venue to add enormous bling to a starry night. Challenges are a part and parcel of getting something right and this case was no different. All the content had to be pre-fabricated as there were time constraints, leaving time only for touch-ups. A dome of such vast nature needed precision and constant design check for zero faux pas. RAJARSHI SAMANTA

PRODUCTION HEAD, KNOWSENSE STUDIOS

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SHAAN LOVE IN CONCERT

NEW IP CONCEPTUALISED BY HAPPYDEMIC TO CELEBRATE SECOND ANNIVERSARY

Happydemic brought together some of the best music artists from the industry for the brand’s second anniversary through a special IP, Shaan Love in Concert.

appydemic completed two years in the industry on April 17, 2018, and the team wanted to celebrate this special day to thank their partners in supporting them through their journey. In association with their sister concern companies – My Financial Advisor and HappynessFactory.in, Happydemic conceptualised and executed a unique IP – Shaan Love in Concert.

Love takes different forms in our lives. Love for your family, love for your friends, love for your partner, love for your country, and love for yourself. LIC was a musical presentation through which Shaan brought alive these emotions through songs that resonate with them. RADHIKA MUKHERJI FOUNDER & CEO, HAPPYDEMIC

The team chose the iconic location, Royal Opera House for the grandeur it represents. The show was a 3-hour power packed performance, with LED Graphics, dancers choreography by Deepak Singh, changing sets, props, and more. The event commenced with Happydemic exclusive artists who curated a special medley taking the audience back to 90’s and relive old memories. Singer Shaan then stepped on stage and took the audience through the different forms of love. Happydemic got the best from the industry to help put this event together. The concert also introduced technological innovations where people could download an app and request for songs live from the singer. Shaan too, catered to most of these requests and sang the songs. Some of the guests were also invited on stage to meet the singer while the app synced with the live display on-stage to feature the guests’ photos, making it a truly special moment for the attendees. This was the first time a concert witnessed such a candid segment in the country.

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ENTERTAINMENT / PHOTO FEATURE

This was an excellent IP and helped us deepen the emotional connection with our clients and partners. Happydemic did a brilliant job conceptualising and executing this event. We received great feedback from all our clients and Team Happydemic looks forward to creating more such IPs with Shaan. AMAR PANDIT

CO-FOUNDER, HAPPYDEMIC AND FOUNDER - HAPPYNESSFACTORY.IN

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GS WORLDWIDE ENTERTAINMENT PUTS TOGETHER A FLAWLESS FOOTBALL CUP IN SINGAPORE The Magic Bus Cup was held at the Jalan Besar Stadium, Singapore.

LL STARS Football Club faced Celebrities Sports Club from Singapore at the Jalan Besar stadium to create awareness for the Magic Bus’s initiative of taking underprivileged children from childhood to livelihood. All Stars Football Club played a game against the Singapore team – Celebrities Sports Club. Leading Bollywood stars came together to play against the team led by Randall Tan accompanied by Steve Dawson, Steve Lai, Paul Singh, Amos Boon and other South Asian celebrities.

The most integral part of the tour was to execute it within 2 days while managing 18 celebrities. To bring them all on one platform from their busy schedules and then covering as much in just 2 days was a task but the team had it all in place. This is where we feel, experience counts and thus we were successful in bringing a great experience for the audience in Singapore. JUSPREET SINGH WALIA

DIRECTOR, GS WORLDWIDE ENTERTAINMENT

Spectators showed up in large numbers for the game as Bollywood celebrities are well-known in Singapore. All Stars Football Club is owned and managed by GS Worldwide Entertainment. Team GS was responsible for each and every celebrity’s stay and travel for the game. The game ended in All Stars’ favour with the final scores reading 2-1. Shabir Ahluwalia won the Best Goal whereas Antoni Pecora won the Man of The Match award. Abhishek Bachchan lifted up the trophy and shared it with the rival team’s captain, Randall Tan showing unity for the Magic Bus’s cause to help the underprivileged children. Owner and one of the founding members of All Stars Football Club, Bunty Walia quoted, “Our aim of spreading awareness for both helping the indigent and promoting football has seen foreign lands today. I feel immensely great about this and we will try to reach out more to help the underprivileged as we have always done with football.”

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ENTERTAINMENT / PHOTO FEATURE

THE PIONEER OF STAND-UP COMEDY IN INDIA MAKES HIS COME-BACK AT WOW AWARDS ASIA 2018

OR those of us who’ve been around long enough, we know well of the multi-talented Ash Chandler. An actor, singer, comedian, and host, Ash has been a household name in delivering events requiring a classy, chic edge. The industry got to experience him weave his magic yet again, at Ash’s official ‘comeback’, with the WOW Awards Asia 2018. Ash has been on a 2-year hiatus in the USA pursuing his acting career in Hollywood and theatre, while also putting together a fresh new jazz band. Audiences got the whole nine yards of Ash Chandler at WOW 2018, while he belted out classic songs, medleyed with the latest hits; kept audiences asking for more with his stand-up comedy; and took guests through the segments of the awards, all with great finesse. It’s a little-known fact that Ash is, in fact, the pioneer of stand-up comedy in India, delivering a full 60-minute stand-up comedy act, solo, way back in 1998, when the genre of stand-up comedy was unknown in India. It’s this impeccable talent of Ash, that earned him a standing ovation after the inaugural segment of the WOW Awards 2018, when EEMA-President Sanjoy Roy, urged audiences to showcase their appreciation for the talented host. All-in-all the evening of the WOW Awards Asia 2018, at the Andaz Hotel New Delhi Aerocity on June 30, turned out to be an outstanding celebration for the experiential industry, hosted to perfection by Ash Chandler! To book Ash Chandler for your events, please reach out to him on: bookings@ashchandler.com

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OneRepublic Enthralls Fans on Maiden India Tour; Vinay Agarwal Takes Us Behind the Scenes The last-minute venue changes and humid weather didn’t deter the generationally diverse fans who welcomed the Colorado-based pop-rock band with suitably deafening applause.

ET’S just say it at the outset itself that OneRepublic in India was truly a concert for all generations. From the bounciest of toddlers up to the grooviest of mothers and all the ages in between, everyone was dancing and shouting out lyrics to Grammy nominated quintet, OneRepublic songs at NSCI Dome, Mumbai.

The band beautifully executed an impressive catalogue of hits from across the years. Their set could easily pass as a greatest hits album. Every member was giving the performance everything they had. We would like to thank the government, fans and our partners for all their support. CYRUS GORIMAR

DIRECTOR, OPIUM EVENTS

The last-minute venue changes and humid weather didn’t deter the generationally diverse fans who welcomed the Colorado-based pop-rock band with suitably deafening applause. The five-piece incredibly talented outfit took to the stage and delivered a 90-minutes set, under a pyramid of lights, and smoke, highlighting the top-notch production value of the show. Vinay Agarwal, Head of Production, OneRepublic India concert took us behind the scenes of the mammoth production. He elucidated, “Just about 3 weeks before the show as we lost MMRDA as a venue and thus, we had to start from scratch to plan the show. It was as good as planning a new show. Initially, it did not go down very well with the production manager of One Republic as they are not used to last minute changes but thankfully, they were very supportive and helped us in whatever way they could to make our lives easy.” Initially, SOUND.COM was roped in to manage the audio and sound set-up for the OneRepublic Concert in Mumbai. However, after the venue of the concert was changed to NSCI Dome, the job moved hands to Audio Dimension that put up a marvellous experience for the fans to revel in.

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ENTERTAINMENT

EVENT PART NERS SECURITY Trigs - Naveen Singh LIGHTS AND TRUSS Star Dimension - Ashish Mehta SOUND Audio Dimension - Jay Mathuria / Herman Lobo LED Spectrum AV - Jay Mathuria GENERATORS AND POWER DISTRIBUTION Rinsha Enterprise - Ismile Sheik VENUE CONSTRUCTION V Ideas - Vicky Shah BACKSTAGE MANAGEMENT Cadre - Rafael Pereira BRANDING AND ON GROUND MANAGEMENT Production Crew - Vikas Menon PRODUCTION HEAD Vinay Agarwal SHOW PROMOTER Cyrus Gorimar

The biggest challenge we had in front of us was to setup the entire production in less than 24 hours as the new venue was not available for the needed number of days. Thanks to precise planning and accurate delivery from every vendor, the setup seemed like a piece of cake. With more than 200 intelligent fixtures of lights/intense trussing/loads and loads of sound, it wasn’t easy to be up and ready in such a short period of time. Thanks to Star Dimension and Audio Dimension we were ready to Rock N Roll before schedule and hand over the stage to the international crew to take over. VINAY AGARWAL

HEAD OF PRODUCTION, ONEREPUBLIC INDIA CONCERT JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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BRIEFS

BRAND MARKETING

‘Xerox Forum 2018’ Delivered By Protec European Events in Warsaw Protec European Events were delighted to partner up with their client Xerox to deliver the audio, lighting, video, and rigging at the Xerox Forum 2018 held in Warsaw, Poland. This event was held in the Doubletree Hilton from May 22 to 24, 2018 and included three days of presentations and twentythree seminar sessions. Xerox hosted 400 of their top graphic communications customers, resellers and business partners from around the world to hear the voice of the industry and provide insights with the theme of “Define Your Strategy, Create Your Future”. “The speakers needed enough power whilst keeping a small footprint to provide emphasis in different parts of the room at different times, this was arguably the biggest deciding factor when choosing the speakers, amount and angles every time.” Project Manager, Wayne Jackson.

Red Bull Catch Up National Championship Debut Edition Managed by Jagran Solutions Gurgaon witnessed the National Finals of Red Bull Catch Up, a one of its kind amateur Go Kart tournament for women, at SMAAASH SkyKarting, a popular sports, and entertainment center. Drifting her way through the qualifiers in February and the finals, Anjali Anto emerged as the winner of the tournament and earned herself a ticket to Singapore to experience a Formula 1 Grand Prix first hand.

Pawan Bansal

COO, Jagran Solutions

In a conversation about this grand event, Pawan Bansal, COO at Jagran Solutions said “It is a proud moment for us to execute the first of its kind Championship for Women. Kudos to the team who executed the project seamlessly! Projects like this represent our collective hope for a future whereby we neutralize the gender gap, this kind of initiative can boost the morale of women of our nation.”

Zee5 Originals Usher in Spring with a New Content Launch Party Planned by Rigger House LLP The latest content of Zee5 Originals was ushered in by Rigger House LLP in a special launch event. Keeping the weather in mind, the theme used for the event was ‘Spring’. Every aspect was planned around the theme with the agency launching a medley of colors and content for the brand. The event was held at Razzberry Rhinoceros, Mumbai on March 26, 2018. Aditi Khosla, Managing Partner – Rigger House LLP, “Every element was carefully crafted to be reminiscent of Zee5 Originals, with Spring being the overarching theme. The intuitive, vibrant designs infused with the Spring vibe created an aura of fun and promise.”

Aditi Khosla

Managing Director Rigger House LLP

ThinkXQ Delivers the Nestlé SAR Leadership Summit to Perfection ThinkXQ won the mandate from Nestlé for the end-to-end management and execution of its annual SAR Leadership Summit. The two-day conference took place on March 22nd and 23rd, 2018, at the Hyatt Andaz Delhi. The conference saw leaders coming together from Nestle India, Sri Lanka and Bangladesh.

Akshay Chawla

Managing Director Think XQ

Akshay Chawla, Managing Director of Think XQ, shared his experience organising the conference - “This is the 10th consecutive year that I am managing the SAR Leadership Summit for Nestle. The biggest challenge is when you have to outperform your own self every year and create an experience which is different and XQuisite. It was wonderful working with Nestlé once again, and we hope to continue weaving XQuisite brand stories for them.”

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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BRAND MARKETING / FEATURE

The Debut Edition of The Taj Presents Marketers’ POWWOW Decodes Challenges and Possibilities in Retail Marketing

recent marketing research revealed that 70% of purchase decisions by a consumer are made at the point of retail. And, this is one of the biggest reasons why today the focus of marketers’ is shifting increasingly towards engaging shoppers at retail. To uncover the various challenges of retail marketing and to give future ready marketers’ a learning platform where they can grow and learn from mutual experiences - a new initiative Marketers’ POWWOW took place on May 3rd, 2018 at the Taj City Centre, Gurugram. Presented by The Taj, Marketers’ POWWOW is a series of unconferences in non-traditional settings, designed to trigger future-ready ideas in the world of marketing. The platform in its debut edition was curated by its Knowledge Partner - CPM India and Media Partner - Experiential Marketing Magazine and featured 3 insightful panel discussions. What made the platform even more interesting was the presence of senior officers from CPM International Group who brought in their vast experience to the overall discussion. In this feature at ExM, we take a look at some of the learnings uncovered on the 3 topics discussed at the platform. JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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BRAND MARKETING / FEATURE RAM CHARAN PANDA

Head Modern Trade, Wipro Consumer Care

Competition across various categories of brands is very cut throat today and the customer has a choice to pick your brand or the competition brand. So, Innovation at retail is definitely the need of the hour, be in terms of assortments, the placement of products at a store, or cross merchandising that complements your products because it is ultimately all of these and a combination of similar intricate elements that make purchasing your product a good experience for a customer.

SAIBAL BHATTACHARYA Vice President, Aintu

There are three important things that one needs to keep in mind before innovating at retail. Firstly, think deep on the fact that the kind of innovation that you’re doing, does your customer need it? Secondly, is the process of the consumer getting to purchase your product easy or not? And thirdly, create a trigger for the consumer to drive the purchase of what you’re selling. In my opinion, if you get these three steps right, irrespective of technology, product and retail environment, you are more likely to succeed.

DEEPTI DANG Lead, HP Studio

In terms of the Innovation at retail the first thing we need to figure out is how do we train retailers because it is them who are your brand ambassadors for a customer. You can have the most good-looking people at retail but if they are not trained, your product won’t sell. And, innovation in that training is the most crucial part but it is also currently the most ignored part as well.

MIKE HUGES

Chief Executive Officer, CPM International Group

We run a lot of sales teams around the world and what we’ve learned is that while you can use technology to create a last mile strategy for your brand, what really works is a balance of customer service, relationships, value and convenience for your customer.

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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Story Telling at The Last Mile: Possibilities & Challenges MANSI KHANNA

Category Marketing Manager, Chocolates and Confectionary, Nestle

In chocolates, the delight that we can give our consumers comes alive in the form of packaging. And hence, we use packaging a lot as a tool of storytelling. How do we use packaging is that we see the core of the brand and then work on how we can bring it out in an engaging manner. Additionally, we use retailers as our collaborative partners for data analytics and to ensure that a customer’s delight and engagement is taken care of.

MAHESH KANCHAN

VP Marketing, Carlsberg India

In the modern marketing environment, the bulk of the decisions by a consumer in new forms of retailing are made at the point of sales especially for brands who do not have big monies to spend on air. Education at retail is very crucial as a lot of brands have a lot of assets at retail that they don’t make use of like packaging and product chillers etc. In terms of engagement at the last mile, I believe making shopping easy today is also very important.

RAMAN GABA

VP Marketing & Corporate Communication, Yes Bank Limited

When you are one of the youngest banks in the country and are competing with a lot of big public-sector banks, what you can do at the last mile is go to the customer and engage them through storytelling and activations. The customer needs to be educated about your product and needs to be clearly showcased how your product is beneficial to them.

VIKRAM GUNJAL

Head Sales Development, L’Oreal India

In my experience the storytelling at the last mile depends upon the shopping mission of the consumer. Someone who wants to try and buy a range of beauty products will have a different shopping mission than someone who knows that they want a particular product. And it is the shopping mission of a consumer that will dictate their purchase behaviour. So, marketers need to understand what kind of storytelling they need to do at different channels for different shopping missions.

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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BRAND MARKETING / FEATURE

Story Telling at The Last Mile: Possibilities & Challenges

Nailing the Elevator Pitch - Wining A Consumer in 8 Seconds at Retail 32

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Nailing the Elevator Pitch - Wining A Consumer in 8 Seconds at Retail MARTIN RYAN

Chief Development Officer, CPM Group of Companies, Asia Pacific

If you have 8 seconds to engage a consumer at retail, then the most pertinent question you need to ask yourself is what is in it for the consumers? Do they understand what the value of the product is and how is it relevant to them? Also, it is important that the concept to win a consumer at retail is created by being present at the retail level rather than sitting in the clients’ office.

SAURABH GUPTA

Director, Marketing & Sales, Vanesa Care

At our product category when a customer is going to retail to buy a product we trigger their purchase decision with the use of deodorant testers that we place on the product shelfs for them to experience. It is sort of like the ice-cream business where the product has to be tasted before it is purchased. Additionally, we encourage the salesmen at popular retail outlets to use our fragrance so when they are shaking hands with the customer, the latter gets a chance to experience our product and is influenced to make a purchase decision.

SUNIL SHARMA

DGM and Activation Head, Dabur

In my experience, to innovate at the last mile you need to buy a space at retail not by paying money but by making a relationship with the retailer. ‘Sell minimum and display maximum’ is another mantra that I have learned because when you display more, the selling will automatically start to happen. Additionally, giving consumers an experience of your product at the right place goes a long way.

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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BRAND MARKETING / PHOTO FEATURE

TOAST EVENTS MANAGES END-TO-END EXECUTION OF PARK AVENUE 100TH STORE LAUNCH

The launch event saw Toast Events recreate the front entrance of the store along with a stage setup outside the new store at Connaught Place.

NDIA’S First home-grown ready to wear menswear brand Park Avenue reached a significant milestone this week with the launch of its 100th store in the country at Connaught Place, New Delhi. The event also witnessed the unveiling of Park Avenue’s new retail identity. Toast Events was given complete responsibility of the launch from conceptualising to execution. Launched in 1986, Park Avenue has always been at the forefront of blending fashion and technology and has made its mark as a brand that has constantly challenged convention. Now they have reinvented their retail identity with the 100th store. The new store represents a refined industrial aesthetic by recreating an urban loft design that gives customers a 360-degree studio experience. The launch event saw Toast events recreate the front entrance of the store along with a stage setup outside the new store at Connaught Place. The stage setup incorporated elements of the new retail design of the brand. This helped the brand increase visibility of the 100th store and made it stand out in a densely store populated part of Connaught Place. The stage was used as a teaser pre-launch for crowds passing by without revealing all the details of the event. Toast events also planned the Park Avenue fashion march on the streets of Connaught Place. The launch kicked off with 20 models styled in Park Avenue apparel & accessories marching from different parts of Connaught Place towards the 100th store and assembling on the launch stage. “Doing a flash fashion show was out of the question for us given the ethos of the brand. We wanted to do something subtle and less gimmicky. The march was a tool to subtly transform the vibe of the place from Connaught place to Park Avenue, New York” said Adrian Sequeira, Client Servicing – Toast Events The culmination of the launch saw Mr. Gautam Hari Singhania (Chairman & Managing Director–Raymond Ltd) and cricket legend Mr. Ravi Shastri officially unveil the store in the company of well known television anchor Archana Vijaya. To celebrate this important milestone, the management of the company were joined by Park Avenue employees, store staff, distributors, bloggers and the media for a walk though of the 100th store. The journey of Park Avenue from its inception to the launch of its 100th store was depicted through story wall installations across the store created by Toast Events.

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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BRAND MARKETING / PHOTO FEATURE

The biggest challenge for us was to conceptualise and execute an event which matched the magnitude of the occasion and the ambition of the brand given the space and permission restrictions of Connaught Place. The stores at Connaught place are hidden by heritage pillars and hence we decided to recreate a larger second store front as the epicentre of a successful and impactful launch. KARAN KAPOOR

OPERATIONS HEAD – TOAST EVENTS, MUMBAI

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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BRAND MARKETING

MW EXCELLENCE AWARDS, the annual event to recognise and reward the best performers of BMW Group India, was held at JW Marriott, Aerocity, New Delhi on April 6, 2018. The mandate for executing the same was handed over to Brandwidth Events for this edition. BMW invited all its top performing and outstanding dealers for this prestigious event and a total of over 300 invitees pan India were flown in for the event.

Brandwidth Events Executes the 8th Edition of BMW EXCELLENCE AWARDS BMW Excellence Awards, the annual event to recognise and reward the best performers of BMW Group India, was held at JW Marriott, Aerocity, New Delhi on April 6, 2018. Brandwidth mapped a blueprint for the award show and ensured that all the complex details were taken into consideration to ensure the success of the event. The event design was inspired by the event theme ‘Simply Unstoppable’. From event collaterals to the setup, everything was dynamic and crisp, hinting towards the theme. Event-related communication like agenda, venue, guest list was shared with attendees via Guidebook. The integration of the Guidebook app also enabled the attendees to chat with one another, share and upload pictures, and helped increase guest interaction.

The event became really challenging for us due to the scarcity of time with respect to the large scale of the setup; but I think we rose to the challenge and the team did a phenomenal job in the planning and execution of the event with everything completed within the allotted time. It was a great experience working with the BMW team and the event was appreciated by everyone. All ideas and elements came together superbly. ADITYA SIBAL

BUSINESS GROUP HEAD BRANDWIDTH EVENTS

In the pre-function area, two special display zones were created for BMW MINI and BMW Motorrad. One of the highlights of the evening was the BMW Magazine cover photo-op. The engagement saw a lot enthusiastic guests lining up to get clicked. Photographs were instantly given away to the guests in customised BMW photo jackets. A stunning 128ft multi-LED stage inspired by the event’s theme was created for the evening. The gorgeous Archana Vijaya was the host for the evening. The show commenced with a thematic audio-visual clip specially created for the event post which “Omaggio” dance troupe gave a fast-paced performance setting the context of the evening as per the event theme. To break the monotony of the multiple sets of awards, the very famous British Illusionist Richard Jones took the stage. To make the guests feel special and to make the event memorable, a newsletter with the highlights of the event was created and were given away to all the guests during their check-outs. This was a great additional element to keep the excitement carried forward through the next day as well. The guests were really surprised and idea was a complete success.

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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BRAND MARKETING

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MICE

F5 Advertainment Creates a Unique and Inspiring Dealers’ Meet for Ultratech Spanning over two months, F5 Advertainment conducted 6 back-to-back events where Ultratech dealers along with their families from 6 different markets were invited to the host city, Kochi for a unique dealers’ meet program. All invitees were sales performers and were felicitated during the course of the event. Speaking of the event Ajay Modgil, Founder, F5 Advertainment, says, ‘As usual, it was a privilege to work with Ultratech Cement. Ultratech wanted to make all their 4000 attendees feel special and make sure that we leave them with fond memories. Expectations were high and it was our duty to provide nothing but the best - for the best. We are overwhelmed with the response this event has garnered and I thank the Ultratech team for believing in us’.

Ajay Modgil

Founder F5 Advertainment

Airtel Dubai Leadership Conference Successfully Executed by Akkado Akkado planned and executed a 3-day event for Airtel set amidst Dubai’s beautiful landscape, offering a platform to the leadership team of multiple business units to come together and look back at the high points of the previous year and discuss the key strategic plans for the coming financial year.

Abhishek Sharma Co-Founder, Akkado

Abhishek Sharma, Co-Founder, Akkado said, “Airtel is our key client and it has been a privilege for us that this is the 2nd year in a row that Akkado has conceptualised and executed the Leadership Conclave for them. It was a wonderful experience combined with a handful of challenges, which the team at Akkado perfectly handled with a great dedication and diligence. At Akkado, we believe in capturing every moment and experience that we give to our clients.”

E3 Integrated Weaves an Experiential MICE Programme for 150 JK White Cement Dealers in Shanghai The first ever International Platinum Dealers Meet for JK White Cement was organized from February 18th to 20th, 2018 at Shangri-la Hotel, Pudong, Shanghai. The meet was attended by over 150 channel partners from across the country and was aptly themed, ‘Enter the Dragon’. E3 Integrated managed the execution of the entire MICE extravaganza for JK White Cement. The theme was inspired by dragons, a fire-breathing legendary creature that is frequently featured in myths of many cultures including China. The theme was chosen by the agency as it suitably portrayed the fierce passion of the channel partners to contribute towards the company’s success story. E3 Integrated Events earned the applause of Nitish Chopra - Head (Branding & Communication) for successfully putting together a great show for the brand partners.

CP Plus and its Partners Celebrate 10 Years of Brand in Budapest with Bollywood’s Glitterati Bollywood’s glitterati ascended in Budapest, Hungary, to sparkle up the celebrations of CP PLUS, a global brand in advanced security solutions, as it completed its 10 years in the security and surveillance industry.

Aditya Khemka

MD, CP PLUS

“We at CP PLUS have witnessed exemplary growth and success. The past 10 years have been both phenomenal and humbling. And we wanted to celebrate this incredible success with our partners without whom this wouldn’t have been possible. This celebration is dedicated to the 10 years of togetherness with our partners; the joint efforts that we put together as a family to take CP PLUS to new heights. I am delighted to have a great team to work with and look forward to nourish and nurture this association for many more years to come”, said Aditya Khemka, MD, CP PLUS.

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ASIAN PAINTS PRIVILEGE CLUB ANNUAL CONVENTION AT VIENNA & BUDAPEST EXECUTED BY GEOMETRY ENCOMPASS This year, the brief was to curate a splendid celebration for the members of Asian Paints Privilege Club in Budapest and Vienna.

ACH YEAR, Asian Paints celebrates the achievements and milestones of all the members of its family of dealers from across the country, chosen based on sales targets and rewarded with an incentive trip to a foreign destination. This year, the destinations were Budapest (Hotel Kempinski) and Vienna (Hotel Hilton) as the destinations are not only home to royal history and architecture, but also to vision and innovation, from April 28, 2018 to May 12, 2018. The brief was to curate a splendid celebration for the members of Asian Paints Privilege Club with the objective of giving them the experience of a lifetime.

The group was kept engaged throughout the itinerary with exciting activities and theme dinners planned for every day. The fifth and the final day was the Gala Night. The theme this year was ‘Night of the Future’ and the entire venue was decorated accordingly. There were performances by famous International artists like Ana Yang who displayed the astonishing Bubble Act and Steven Brundage who is also known as the Rubik’s Cube Magician. Apart from these acts, there were also performances by the Hormuzd Khambata’s Dance Troupe who helped in revealing Asian Paints’ Colour of the Year – Passion Flower.

Keeping the theme and objective in mind, the seed of thought led to the birth of a plan – to create an experience that would make the members of Asian Paints Privilege Club feel like Visionaries. The invitation was made in the form of a ‘light-box’ that would glow when the invitation letter was pulled out.

The highlight of the evening was the talk session by Mr. Neil Harbisson who is the World’s first official Cyborg.

The trip commenced with the welcome dinner that was organised in the historic Hungarian Railway Museum. The show began with Asian Paints COO Mr. Amit Syngle’s entry on a historical train along with a group of Dancers which left everyone stunned.

The group was also taken for multiple sight-seeing tours including venues like Visegrad Castle where they witnessed an exclusive Knights’ Tournament, a Shooting Range that was booked exclusively, an exclusive tram ride from Schonbrunn Palace to the hotel, along with the usual sight-seeing spots like Heroes Square, Parliament House, Buda Castle, Monastery Vineyard, etc.

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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Encompass has always been the preferred agency for Asian Paints events and conventions, the challenge is always to do better from what you have done last time. Hence it’s important to curate new and lasting experiences that leave a mark. The 20 odd day trip was definitely a challenge but to see the smile on the faces of clients and dealer partners at the end of the day made it all worth it! ROHAN PATIL

ASSOCIATE VICE PRESIDENT – ENCOMPASS MUMBAI

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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The Third International MICE & Wedding Forum Ends On A High Note With Participation From Over 60 Countries

HE International MICE & Wedding Forum brought the most important representatives of the wedding and MICE industry together from around the world. Starting from May 28, 2018 to June 01, 2018 in Titanic Deluxe Golf Belek Hotel, Antalya, the Forum gave attendees an unforgettable night to remember with its spectacular gala event and awards ceremony. The forum brought the top players from the world tourism, MICE, and Wedding planners together with over 300 agencies from 60 different countries, as well as with industry suppliers and managers from over 50 hotels and airlines in Antalya for 4 days. IMWF sponsored by Turkish Airlines and Titanic Hotels opened on Tuesday, May 29 with the opening remarks of KKTC Tourism and Environment Minister Fikri Ataoglu and Antalya Governor Münir Karaloğlu. The day before the gala, a very special event was held at the historical Aspendos Ancient Theater in Antalya. About one thousand people attended the special night. The Antalya Symphony Orchestra performed a spectacular

acoustic concert in the historical atmosphere. In the night full of surprises, arias rose up to air in Aspendos. The biggest and most important players of MICE and wedding sector met at the gala night of the International MICE & Wedding Forum. IMWF Managing Partner Fuat Ersoy and company partners Bünyat Özpak and Asil Akar presented their plaques to the participants in the gala and thanked the big team who worked through the forum and the business partners who showed their support along this way. The Forum will provided a big share in the promotion of Antalya, Turkey’s major hotels as well as India, Russia, America, Italy, Britain, Austria, the Netherlands, Lebanon, Nigeria and hotels in various chains of the world countries such as Japan Airlines, wedding and to perform one-to-one talks with MICE agents took their place in the Forum. The program’s wedding tourism and social media phenomena in the MICE sector and journalistic departments are in the IMWF and Western Mediterranean Development Agency (BAKA) business union.

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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IMWF Executive Partner Fuat Ersoy made the opening speech of the Forum and gave information to the participants in the forum, pointing out that the market share of Turkey has increased in within the reaching 1 trillion dollars international market of MICE and wedding. He said, “Next 3 days, you will spend time in the panels and participate the forums. We will try to make everything fun and crazy. You are going to ask me why? ‘’Why’’ is a lifestyle. We’re here to make new friends. Our aim is to create true friendships among ourselves.” He also added, “So far, the event held in Turkey for tourism a had the highest number of participants and it is the highest number of participants for IMWF events. Hosting the IMWF makes us very happy and proud. With IMWF, we believe that we have had a unique experience in Turkey. We will host over 300 agencies from 60 countries for 4 days in Antalya. As a country and a city, we are hosting a very important event. So far, participants from abroad had very positive thoughts.” Wizcraft International Management founder and manager Wiz Sabbas Joseph said, “All of us working in this sector know how difficult it is to organise such an event. I am very grateful to the IMWF for bringing me in Antalya”. Stating that the event will be an economic bridge, Joseph stressed that the IMWF is a unique concept and a great opportunity. Sabbas Joseph, who shares his own sector experience; India has shared developments and changes in the activity sector.”

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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DUBAI BUSINESS EVENTS HOSTS CORPORATE LEADERSHIP AT AN EXPERIENTIAL DINNER RECEPTION The evening was part of DBE’s Platinum Partnership to the WOW Awards 2018 and exclusive association with EPEX 2018. Dubai Business Events hosted EPEX Hosted Corporate Leaders for an exclusive dinner at Andaz, New Delhi Aerocity on June 29, 2018. The dinner played host to 40 Corporate Leaders along with 6 Industry Association Representatives. The dinner kickstarted with a formal Welcome Address by DBE representatives, Michelle Pinheiro and Kiran Bhandari. The evening was hosted by Sanchalli Arora, and featured entertainment by a violinist. Mentalist Eran Biderman took over as a finale act, leaving guests mesmerised with his mind boggling tricks.

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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OAFEST is the biggest advertising festival in South Asia hosted by The Advertising Agencies Association of India (AAAI) in association with The Advertising Club, celebrating the best in advertising! A 3-day fiesta, Goafest 2018 was held from April 5th-7th, 2018 at Grand Hyatt, North Goa. With over 250 awards and 2000+ attendees, the festival saw high profile speakers from across the globe take the stage for the first time at Goafest. Fountainhead MKTG was awarded the mandate to manage the 13th edition of the festival for the fourth consecutive year. The experiential marketing agency is a part of Dentsu Aegis Network.

Another Year of Celebration at

2018

Curated and Managed by

Music, Content, Creativity, Conclave, Workshops, Summit, Parties, Networking & more were all packed into one large festival that celebrated ideas & creativity across industries over 3 days. Fountainhead MKTG was also tasked with the additional responsibility to redesign the Goafest logo after 12 years in a manner that retained its original flavor while depicting creativity, celebration & connecting with a whole new generation of festival-goers. The speakers for the year included YogRishi Baba Ramdevji, Kashyap Vadapalli–Chief Marketing Officer and Head of New Business, Pepperfry, Dean Donaldson & Jonathan Tavss–Transformation Strategist & Digital Futurologist, Kaleidoko, Faye D’souza–Executive Editor, Mirror Now, Jonty Rhodes–Cricket Legend, South Africa, Rapha Vasconcellos–Head of Creative Shop, APAC, Facebook, Rosie Yakob–Co Founder, Genius Steals, Amelia Conway–Director, Adolescent amongst several others.

FOUNTAINHEAD MKTG

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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BrianTellis, Kubbra Sait & GitikkaGanju Dhar were the official hosts for the 3 days. Performances for this year included UshaUthup, Neha Bhasin & Khushboo Grewal. Speaking on the successful completion of yet another year of Goafest, Rohan Salvi, Sr. VP & Regional Head West said, “This was our fourth year managing Goafest and for any legacy project such as this, our biggest challenge is always to outdo ourselves & deliver a festival that surpasses its preceding years. We spend months working with the AAAI & The Ad Club to produce an experience that has compelling content, different designs & sets qualitative benchmarks. Our partnership with AAAI & The Ad Club is not limited to just the event but in the true sense of running the entire festival as our own with us coordinating with multiple teams, all sponsors & parties involved.” Astounded by the turn-around of this year’s GoaFest, Nakul Chopra, President AAAI said, “I have had the privilege of working with Fountainhead MKTG over the last 4 editions of Goafest. Rarely in my career have I worked with such a competent and enthusiastic team – who truly take ownership of the task and deliver well beyond their scope. Every single year they have managed to take the festival to newer and greater heights – today it is nothing short of a world class event. Fountainhead epitomise the spirit of partnership and when that is coupled with their competence and ‘can do’ attitude – the result is magic!” Speaking about the integrities of the event, Allan Mathew, Account Director- BD & CS explained the theme as ‘Goan Big’, which was depicted by larger than life representation of Goan elements and mnemonics throughout the festival. Once the guests walked into the ballroom, they were blown away by a completely immersive visual experience. JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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Reasons Why Qatar is Perfectly Poised to Host Indian MICE Top planners of Incentives, Corporate Conferences, Association Congresses and Events experience the best of Qatar through an in-depth learning program and explain why Qatar must be considered for your next MICE Programme or Destination Wedding.

Proximity, Flight Connections, and A World Class Airline

Qatar’s strategic location at the cross-roads of east and west makes Doha well connected to more than 150 key business and leisure destinations across six continents. The five-star airline has 67 weekly flights connecting Doha to nine key cities across India matched with other 67 weekly flights on board Indian airlines. The ‘Best Airport in the Middle East’ (according to Skytrax World Airport Awards 2018) offers a broad range of services for event organisers including branded information desks, onsite stand/booth space and passenger assembly point signage. There is also HIA’s Al Maha service, which is a paid meet-andassist service that takes care of all the formalities while the guest relaxes in an exclusive lounge. QMICE, is the national airline Qatar Airways’ online-based solution dedicated to assisting business event planners throughout the planning process for meetings, incentives, conferences and exhibitions (MICE) in Qatar. Key benefits offered include a dedicated web portal, ability to block seats at pre-agreed fares, flexible booking conditions, access to a global network and attractive discounts and rewards. The service can be used for groups as small as 20 people.

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Navneeth Mohan, Director, Laqshya Live Experiences says, “Qatar is poised to be the next big destination for short haul flights from India for MICE. Qatar Airways connects Doha from all major Indian cities which makes corporate clients to connect from anywhere without having to fly to hub city. Doha has one of the best convention centres with world class technology. With the huge infrastructure work happening around the city, building up to the FIFA world cup- Doha is going to be one of the most sort after destinations for Indian MICE Groups. It still has the old-world charm seamlessly blending into a modern world class country.”

Free-Visa Entry for Indians

All Indian nationals can enter Qatar visa-free, with an allowable length of stay of 30 days. Indian nationals do not require any prior visa arrangements and can obtain a visa waiver upon arrival to Qatar on presentation of a valid passport with a minimum validity of six months and a confirmed onward ticket. The waiver can be extended for a further 30 days.

NAVNEETH MOHAN

DIRECTOR, LAQSHYA LIVE EXPERIENCES

In a bid to further facilitate visitors’ access to the country, Qatar has made its e-visa services available to tourism-related businesses. Hospitality establishments and tourism offices holding a valid license with Qatar Tourism Authority (QTA) can now fully complete their guests’ tourist visa applications online via a newly activated feature on www.qatarvisaservice.com. Nupur Sood, Director, EPIC India says, “Indian Market, when it comes to MICE business especially incentive off-sites and large conventions, is very dynamic and has last minute challenges popping up because of time constraint leading to visa issues. Qatar’s visa-free policy for Indians is definitely an icing on the cake for the MICE market. We as planners have an edge while pitching Qatar as a destination for outbound conferences and incentives. This destination will be giving us the comfort to pitch it over certain destinations in India as well.”

NUPUR SOOD DIRECTOR, EPIC INDIA

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Culture That Tells A Unique Story

Qatar is the most open country in the region and promises a unique destination where cultural authenticity meets modernity; where people of the world come together to experience unique offerings in business, sports, culture, and family entertainment. Beyond the walls of the halls, visitors can enjoy convenient city tours which can take them on a journey of discovery through cultural hotspots.

MITHIKA SINGHA

DIRECTOR – MUMBAI, THOT MEDIA

“Qatar International Adventures recommends an itinerary where the tour can commence the Al Corniche Bay followed by a wooden dhow boat ride and a quick visit to the museum. A lazy walk along the Souq Waqif, followed by a unique experience in traditional QIA Bedouin style camp for an Overnight Desert camping. There are also tours along North Qatar for the historically inclined and a visit to the cultural village – Katara.”, says Qatar International Adventures, DMC. Mithika Singha, Director – Mumbai, THOT Media, adds, “Unlike many other Middle Eastern destinations, in Qatar, you can feel the culture. You can experience Arab hospitality. As corporate MICE groups evolve in India, the traveler has now experienced many destinations. The attempt is to make every programme unique, and what better way than to make it original and reflecting the culture of that destination. The cuisine, the vastly diverse landscape and the warmth of the local Qataris are all unique aspects on which one can position and pitch Qatar for an exceptional MICE outing.”

A Destination Ready for Business

In addition to its authentic tourism experiences, Qatar offers business visitors easy access to active knowledge hubs, a high safety record, growing event management services, exhibition capacity of 70,000 square metres, expanded transport network, and region-leading hospitality establishments. The business events industry in Qatar is aligned with sectors that the country’s leadership has identified as national priorities.

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Commenting on the same, Qatar Tourism Authority (QTA) said, ”India is one of the fastest-growing outbound tourism markets in the world, second only to China, making it an important market for Qatar. To tap into this market’s great potential, Qatar Tourism Authority (QTA) has recently opened a representative office in Mumbai. In an effort to make Qatar a more accessible destination for Indian travellers, Qatar waived entry visa requirements for Indian citizens last year. In the first quarter of 2018, Qatar welcomed more than 110,000 visitors from India, representing a 15% increase on the same period last year.” Manoj Gopalani, Director, 7ty7 says, “Qatar to me is truly a destination ready for business. It not only has the connectivity and facilities to support MICE & Destination Weddings, but also strong industry expertise across domains like oil and gas, education, and science. It also has state of the art infrastructure to host International Trade Fairs & Exhibitions. Most importantly QTA has the WILL and the ATTITUDE to make it happen. We look forward to exploring opportunities with destination Qatar”

MANOJ GOPALANI DIRECTOR, 7TY7

Purpose-Built Venues (that save Set-up costs)

Qatar’s main conference and exhibition venues are the Qatar National Convention Centre (QNCC) and the more recently opened Doha Exhibition and Conference Center (DECC), both of which offer PCOs and event organisers state-of-the-art facilities and great flexibility to tailor the venue to their needs and save on set-up costs. QNCC offers 40,000 sq. m of column-free exhibition space over 9 halls, which are adaptable to provide seating for 10,000 delegates for a conference or banquet whereas DECC that opened in 2015, covers an area of 90,000 square meters to include five vast, pillar-free halls, capable of seating over 34,000 visitors at one time. Its facilities include a mobile modular wall system, high-tech meeting and conference rooms, an exquisite VIP hosting suite and a vast underground parking area.

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Malik Shistawi from DECC talks about the property and the offerings, “DECC is highly accessible & connected to the world as it is an iconic, versatile and well-renowned exhibition venue, among the Top in the Middle East and its strategic location and premium environment with a large hotel accommodation offer make it ideal. Some of the biggest events like Project Qatar by IFP, Doha Jewellery and Watches Exhibition, and more have been held at the venue.”

MALIK SHISTAWI

DOHA EXHIBITION AND CONFERENCE CENTER (DECC)

Nitin Sharma, Chief Ideator, Strategic Engagement and Event Solutions says, “With state of the art venues like QNCC and DECC, Doha poses itself as global contender for international congresses. QNCC is multifaceted venue with large auditoriums, multipurpose breakouts with a convention and an exhibition centre. It’s a meeting planner’s delight as all halls are well equipped with state of the art audio visual facility to plug and play from a conference to a concert! DECC is an expo centre built with modern architecture for large scale venues that allow creative conceptualisations take shape in its adaptable design. It’s in the heart of the Morden business centre with ample hotels around it.”

NITIN SHARMA

CHIEF IDEATOR, STRATEGIC ENGAGEMENT AND EVENT SOLUTIONS

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Trusted Hospitality Chains and Competitive Pricing

According to the Olery Guest Experience in the Middle East Report released in April 2018, Qatar’s hospitality sector offers the best guest experience in the MENA region. The average room rate in 1Q 2018 was QAR 569 (INR 10,438) and QAR 244 (INR 4,679) in the 5-star and 4-star categories respectively. Himanshu Kapoor, Director of Events, Grand Hyatt Doha Hotel & Villas, said, “I see tremendous potential from the Indian Outbound MICE market as India is now one of the fastest growing outbound tourism markets in the world. We are increasingly seeing that corporates based in India are often seeking new destinations for conference and incentive travel. Here at Grand Hyatt Doha Hotel and Villas we boast an extensive range of meeting facilities that cater to all requirements. From our grand Al Silia Ballroom that can host large conferences of up to 1000 people to one of our smaller 11 meeting rooms or even outdoor venues that can accommodate up to 2000 people, we have the perfect space for all events. Our dedicated team of event planners, chefs and banqueting team have years of experience in executing both small and large scale events.” David Key, Director of Sales & Marketing, MARRIOTT HOTELS says, “The Indian MICE market has huge potential for Qatar. The country offers a unique insight into Middle Eastern culture, offering a wide range of engaging and immersive activities, from desert excursions to water sports in the Arabian Gulf. Qatar is within 4 hours of many Indian hubs making for short, convenient transit times. The Marriott Marquis offers one of the largest inventories in Qatar, with 577 rooms and expansive function facilities catering for up to 600 guests. The Hotel also offers the largest number of twin rooms (over 150), each offering two double beds. The Hotel is in the heart of Qatar’s business and leisure district, West Bay and located next to the countries newest Exhibition Center, the internationally renowned Doha Exhibition and Convention Center (DECC).”

HIMANSHU KAPOOR

DIRECTOR OF EVENTS, GRAND HYATT DOHA HOTEL & VILLAS

DAVID KEY

DIRECTOR OF SALES & MARKETING, MARRIOTT HOTELS

Tushar Maheshwari, Founder, E3 Integrated says, “Qatar as a destination is good and competitive. Comparing the destination to other Gulf countries, the destination has lots more to offer in terms of hospitality. The price points are extremely competitive and the facilities at par with international standards. The lower pricing with the high-end facilities makes it a great destination for MICE planners. The luxury and the grandiosity of the hotels makes it perfect for events all across.”

Uber Luxury Offerings for High-end Experiences TUSHAR MAHESHWARI

FOUNDER, E3 INTEGRATED

The country is accustomed to offering high-end experiences to meet the demands of the most discerning clients. Whether it is aboard the five-star national airline, at the hotels offering region-leading guest experiences or at the one-of-a-kind destinations that specialise in bespoke shopping experiences, Qatar is a place that can bring any uber luxury seeker’s vision to life. Damla Çuhadaroğlu Bayık, Director of Sales, Marsa Malaz Kempinski, The Pearl - Dohaki says, “The Pearl - Doha is one of a kind hospitality property in Qatar and it is considered as one of the prestigious and high-end hotels in the country, fusing the finest European architecture and the traditional Arabian elements. Located on its own secluded island in The Pearl - Doha, the hotel offers unique facilities to all visitors, tourists and residents seeking a distinctive getaway. Business travelers get easy access to the central business district that is 10-min drive away from the hotel and also enjoy customized services and amenities that meet their business needs.”

PIYUSH GUPTA

PRESIDENT, KEYSTONE

Piyush Gupta, President, Kestone says, “Qatar surprised me. A destination that is full of warmth and luxury. Qatar airways has one of the best business class experience. All the five start hotels that we visited, were done very tastefully. The rooms are nice and big and some of them which are facing the waterbody has just breath-taking views. Everything gives you a feeling of luxury. It has lots of places to visit, the highlight would be the dessert safari which is by the ocean. It is just beautiful. Probably the only place on earth with this combination. From yachts to cars, it has luxury written all over.” JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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BRIEFS

INDUSTRY WATCH

RMAI Gets a New President as Sanjay Kaul Hands Over Baton to Raj Kumar Jha The Rural Marketing Association of India (RMAI) has appointed Raj Kumar Jha, Consultant Ogilvy, as its next president. The appointment was announced at the thirteenth annual general meeting of the association held recently in Mumbai. Jha takes over the reins of the association for two years (2018-20) after having served RMAI in various capacities. Speaking on the appointment, Jha said, “Today, RMAI is on the forefront of rural knowledge dissemination. His efforts of making functioning at RMAI transparent, collaborative and progressive have yielded fruits. As I get into his role, focus of my team will remain largely the same. My effort would also be to add more value to our knowledge initiatives and take steps to enhance active participation of more young members.”

Rajkumar Jha

President, RMAI

Lenovo India Appoints Amit Doshi As Chief Marketing Officer

Amit DOSHI

Chief Marketing Officer Lenovo

Lenovo India has announced the appointment of Amit Doshi as Chief Marketing Officer. Amit will be responsible for strengthening the Lenovo brand in India and South Asia to enable profitable growth across all business segments – Consumer, Enterprise, and SMB. He will focus on deepening Digital and Data competencies towards building a more customer-centric organisation. On his appointment, Amit Doshi, Chief Marketing Officer, Lenovo India said, “India is at an inflection point, when one talks about access to data and technology. Lenovo is an extremely dynamic company. It has a rich history of nurturing pioneering brands like ThinkPad and Yoga and I am really excited at the opportunity of leading marketing for them in India.”

Sanjeev Pasricha, Himanshu Shah, KJS Gurna and others Win EEMA National Executive Council Elections After Sanjoy Roy, MD, Teamwork Arts was sworn in as the new EEMA President at EEMAgine 2018, the association was due to elect new governing body for its National Executive Council. The elections for the same were held on July 6th, 2018 under the supervision of Navin B Chawla, Former Chief Election Commissioner, Government of India who acted as the Chief Election Officer for these elections. As per the results obtained, Sanjeev Pasricha has been chosen as the new Executive Vice President of EEMA and joining him on the council at significant positions are Himanshu Shah as General Secretary, KJS Gurna as Treasurer, Deepak Pawar as Secretary and Vipul Pandhi as VP North, EEMA.

Event Crafter Launches WEC (Weddings by Event Crafter), A New Wedding Division Event Crafter (EC) the leading event management and experiential solutions company in Rajasthan has come up with its much-awaited new wedding solutions vertical, named WEC (Weddings by Event Crafter). Nitika Nagpal has been roped in to lead this vertical and will be heading WEC. She brings with her 12 years of experience in the array of wedding management, planning, and execution. Nitika, says, “Coming from the background of managing the weddings and signature events, I see myself a perfect fit for this role and am looking forward to creating a difference in this cluttered space, which has always been the ethos and identity of brand EC.” Nitika Nagpal

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INDUSTRY WATCH / PHOTO FEATURE

PALM RESOUNDS WITH SURGE IN VISITORS FROM STAGE SOUND AND LIGHTING FOR EVENT INDUSTRY

HE latest edition of the PALM Expo at the Bombay Exhibition Centre, Mumbai, was once again a resounding success. Celebrating 18 consecutive years, PALM Expo, India continues to exemplify the unrivalled energy of the global Pro sound and light industry. This year’s edition boasted the highest attendance and participation ever as a staggering 23,436 unique visitors, from across the country made their way to the venue from May 31 - June 02, 2018, proving that the Pro AV and lighting industry in India is poised for further expansion in the upcoming year. Day one clocked 9,197 visitors hosted by 2500 exhibitor badges - a total of 11,697 attendees. Day two registered 9,773 unique visitors and a record footfall of 12,765, while day three clocked 4,466 unique visitors. Over the three days of the show unique visitor numbers demonstrated an increase of 20% from the last year. This edition of the PALM witnessed a significant increase in the share of trade visitors from B and C tier towns of India, with an increase in buyers from rest of India accounting for nearly 14%. “PALM was a tremendously successful event with the highest figures for exhibitors and visitors,” said Manish Gandhi, Director & COO of ABEC Exhibitions & Conferences Pvt. Ltd. The total exhibition area across the eight halls increased by 19.23% since 2017 and the demand for new products was reflected by the busy exhibit halls, with Hall 1 being demarcated for the sound manufacturers and distributors, and Hall 5 for the lighting companies. “Reputed brands globally define PALM as a top destination to test product performance in a highly advanced marketplace by adopting latest technology and features. PALM leads in establishing new product viability in guaranteed exposure to probably the largest community of highly experienced professionals in pro audio and AV anywhere in the world evaluating new product purchase. We deliver business at the show year on year,” said Anil Chopra, Director, PALM Expo 2018. “One could witness the surge in the pro sound and light industry at the show, as well as the range of products on exhibit, which was dramatically higher this year,” said Ramesh Chetwani, Exhibition Director, PALM Expo 2018.

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INDUSTRY WATCH

RMAI Honours Achievers in Rural Marketing at FLAME AWARDS ASIA 2018

HE RMAI Flame Awards Asia 2018 and Flame Leadership Awards which recognize the best work done in the rural marketing domain by corporates’ and professionals in Asia announced winners on May 4, 2018 at a glittering evening at Sahara Star in Mumbai. The entries this year at Flame Awards Asia ‘18 were invited from India and other Asian countries. Over 300 Business leaders, corporates’, Government and leading rural marketing agency representatives attended the presentation ceremony. Impact Communications topped the awards tally this year as they took home 4 Golds, followed by Dialogue Factory and Brand Brewery with 3 Golds each. Impact Communications also emerged as the biggest winner of the awards bagging a total of 9 metals. Among the international entrants, Lemon Pvt. Ltd. won the maximum metals. The platform also saw Rural Marketing Association of India (RMAI) felicitating business leaders and industry professionals for their contribution in Rural Marketing and Development sector with the Flame Leadership Awards 2018.

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INDUSTRY WATCH

WINNERS OF THE FLAME LEADERSHIP AWARDS 2018 Anurag Pandey

Chief Marketing and Sales

Tata Wiron

Jagannatha Kumar

Chief Executive Officer

Reliance Foundation

KR Venkatadri

COO

Rallis

Pradeep Srivastava

Chief Marketing & Commerce Officer

Axiata

Ujjaya Shakya

Outreach Nepal

Mridula Sekhar

CMO

Tata AIA Life Insurance

D K Sharma

Executive Director (Retail Sales)

Indian Oil Corporation

Avinash Oza

Head-Rural Activations

M&M Farm Divison

Neelesh Mishra

Founder & MD

Gaon Connection

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INDUSTRY WATCH / EVENT SHOW ASIA

Here’s What Went Down at the Debut Edition of EVENT SHOW ASIA-MUMBAI

HRIVING on the conceptual importance of event tech and everything ‘new and inspiring’ to event professionals, Event Show Asia hosted its first edition in Mumbai on April 25th, 2018 at Hotel Sahara Star. This particular edition of Event Show Asia in Mumbai was the first time when the show was being hosted in the financial capital of the country in its complete format following its launch in New Delhi last year. KNOWLEDGE SHARING AND IMMERSIVE TECHNOLOGICAL EXHIBITS A day packed with insightful panel discussions, technological exhibits, and spectacular entertainment, Event Show Asia Mumbai was supported by Living Liquidz, who came onboard as the title partners of the event. The platform hosted 16 exciting showcase partners that exhibited some of the coolest technological engagements that promise to add tremendous value to the experiential ecosystem of the country. PLEDGE FOR SAFETY AT EVENTS Another massive highlight of the Living Liquidz Event Show Asia Mumbai was the coming together of the

entire event fraternity to pledge for safety at events. The pledge summarized the highest priority of safety during event planning and execution which has emerged as a massive concern in the Indian events business following the multiple incidents of safety failures at events lately. The pledge ceremony witnessed high attendance from pioneers of the event and entertainment Industry. Right from Brian Tellis - Co-Founder & Group CEO, Fountainhead MKTG to Viraf Sarkari - Co-Director, Wizcraft International; Sameer Tobaccowala - Chief Executive Officer - Shobiz Experiential Communications; and Siddharth Ganeriwala - Founder & Director, Aura Integrated Solutions and other members from EEMA came together and pledged to think safe, act safe, and be safe. They pledged to ensure ‘Safety First’ at all their events and experiential endeavours. The platform also hosted a special panel discussion on Safety at Events in Real terms: ‘Where to Begin’ which was moderated by Viraf Sarkari. Among the panellists were Ajit Thakkar - Director, Jess; Vaibhav Kapoor - Third Wave Solutions; Manish Mavani – Director SnL Pro; and Warren D’souza – Director, Sound.com. The panel deliberated and contributed to key points which EEMA as an association and its members can implement to ensure events safety.

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INDUSTRY WATCH / EVENT SHOW ASIA

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INDUSTRY WATCH / EVENT SHOW ASIA

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INDUSTRY WATCH / EVENT SHOW ASIA

LAUNCH OF ‘THE YELLOW DAIRY’ Following a day complete with thought provoking learnings and mind-boggling technology, Event Show Asia completely changed gears in the evening and transformed into a night of gala celebration as global music giant Sony Music launched the much-awaited EP of India’s first experimental alternative rock band ‘The Yellow DIARY’called MARZ. Announcing the release, Rohan Jha, head of Pop commented, “The Yellow DIARY is one of the unique talents that we signed so far. The band is a perfect combination of a distinct young sound and mature, soulful lyrics. The Marz EP will surely strike a chord for its soul and sound, and we expect the audiences to connect deeply with The Yellow DIARY.” The band jointly added, “We are extremely thrilled, this is the beginning of our musical journey where we present the sound to our listeners. We have waited long to put this out and it is finally happening, we are all set to shoot the video that will be out soon.” The all-boy band’s members hail from varied backgrounds but have one thing in common - their passion for music. With a blend of electronic music and rock, they are touted to be a composition powerhouse.

All in all, the debut edition of Event Show Asia in Mumbai packed a punch with incredible knowledge sharing and sensational exhibits and entertainment. Vishal Nagdev, Business Head, EVENTFAQS Media shared that the success of the event is a result of the tremendous support received from the event partners. He shared, “We are thankful to the partners of the event which made ESA Mumbai a staggering success. These include: Production Crew Show Producers; SnL Pro which provided Audio Solutions; VideoWaves that helped us with Video Solutions; Stage Gear for Lighting Solutions; Star Dimensions for Trussing Solutions; Sony Music for the Entertainment this evening; Modern Stage Services for the amazing Flexible LED Installations; EffectTech for the stunning Decor Installation that you see on the other side of the Console; V Ideas for the layer Scaffolding used innovatively to construct this stage; Third Wave Services for very safe Electrical and power Solutions; Jess Ideas for Venue Construction; WE Hospitality and Nemish Sanghvi for Strategic and Curation Support; DrinQ for Bar Management; Pixtron Visuals and Gaurav Bhambri for AV Content and Show Visuals; Townscript for the Registration Management; Usually Unusual for Show Running; Sparsh Liasion Services for Permissions; RSG Lights for LED Furniture; Omkar Security for Security Services; SEES for EventTech Curation; and last but not the least - Vinayak Video Vision for stepping up last minute and supporting the event and our fabulous Emcee’s Riaz Basha and Sheena Chohan.“

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INDUSTRY WATCH / EEMA

EEMAGINE 2018:

A Unique Celebration of the Indian Experiential Industry

HE Pink City Jaipur served as the perfect hosts to the Event and Entertainment Management Association (EEMA) as it hosted the 10th edition of its annual thought leadership convention EEMAgine 2018 at the Fairmont Hotel from May 6-8, 2018. The association’s two annual awards properties - EEMAX Global and EEMA Spotlight Awards were also an integral part of the overall convention this year. In this exclusive feature at ExM, we take you through the festivities and all the action at EEMAgine 2018.

A ROYAL WELCOME The members of EEMA made a grand entry to gorgeous land of Jaipur through the most coveted ‘Palace on Wheels’ train courtesy the Government of Rajasthan. Around 70 EEMA Members boarded this train on May 5th evening, which reached Jaipur on May 6th early morning. Another highlight of EEMAgine this year was that on May 6, after the Annual General Body Meeting, EEMA members were invited to a royal outing at the amazing Rambagh Polo Grounds of Jaipur, where a special exhibition match was played for EEMA members and guests to enjoy the Royal sport. The evening ended at the City Palace of Jaipur where the Royal family of Jaipur hosted the association members us for an evening an of opulence.

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INDUSTRY WATCH / EEMA

KNOWLEDGE EXCHANGE Like every year, the content of EEMAgine 2018 packed in valuable insights from not just industry stalwarts but a set of experts from brand marketing and lifestyle sector as well. The sessions on ‘Growth Hacking with Gurus’; ‘GO LIVE, GO TECH | Creating Integrated LIVE Experiences for Consumers’; ‘IP Survival Theory’; ‘Weddings & More: The Magical Kaleidoscope’ and ‘Empowering Your Business’ brought to the fore not just the challenges faced by the Indian experiential industry but also shared with the audiences’ lessons and secrets on tackling with them.

EEMA SPOTLIGHT AWARDS For 2 years now, the Spotlight Awards by the Event and Entertainment Management Association (EEMA) has become an integral part of the annual EEMAgine convention. The awards have been designed to applaud and honor all the backstage partners, associates, and personnel who carry out the tasks behind the scenes to bring the best out on stage. Anchors, artists, sound and lighting technicians, technical providers, photographers, live performers, food partners and production houses from across the country came together as the the glittering ceremony this year took place at the Jaigarh fort on May 7, 2018. EEMA Spotlight Awards 2018 will gave away top honours in 32 categories and the Jury of the awards this year comprised of the pioneers from the events and experiential industry.

EEMAX GLOBAL AWARDS EEMAgine 2018 culminated with the dazzling EEMAX Global Awards 2018 that took place on May 8th, 2018 at the Amber Fort. The awards ceremony awarded the best work done by event management agencies across 32 categories. Wizcraft International made a clean sweep at the awards this year by bagging 15 metals, while E Factor Entertainment and Communique Marketing Solutions trailed close behind with 9 awards each.

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INDUSTRY WATCH / THE CUE CARDS

DEALING WITH STRESS IN THE WORKPLACE The Cue Cards is a series created to provide a few insights and to explore the possibilities of self expression and career growth in order to experience fulﬁlment in life. So here is a set of cue cards that introduce concepts and enable us to navigate our way through circumstances and create our own destiny. BY SUSHMA GAIKWAD

HERE are are various factors that contribute to stress in the workplace. These factors include inter-personal conflict, unrealistic deadlines, lack of compatibility with the team, mismanagement of time, lack of focus, under-delivery of KRAs, ineffective leadership and many more. This affects productivity. It also results in a feeling of powerlessness in career and a lack of job satisfaction. These cue cards address these issues and provide a roadmap to reclaim loss of power in the workplace. CUE CARD 1: Identify the triggers Stress is caused to due a variety of reasons. Sometimes a range of triggers create stress that results in a variety of symptoms i.e. lingering anxiety, lack of appetite, depression, insomnia, physical ailments as well as lack of confidence, concentration and underlying/displaced anger. The triggers manifest in both physical and emotional ailments. If there is stress in the workplace, the key is to identify the triggers and get to the root cause of the stress. Sometimes multiple triggers generate stress, hence the key is to list down all the reasons in a left side column and the symptoms on the related right side column. This will enable clarity and allow the sub conscious mind to navigate through the fog of uncertainty. CUE CARD 2: Get some distance from the issue Most times issues seem larger than life and insurmountable as we are too close to the picture. It is important to view the issue with another lens – preferably one that has a wider perspective. The ideal action is to take a breather from the issue, engage oneself in leisure activities that involves one’s passion. This helps to centre the mind and also release anxiety from the body. Moreover, it enables a break from the flux of continuous banter of the mind. CUE CARD 3: List and Evaluate possible solutions It is said that every problem has a solution – and this certainly holds true in the situation of finding solutions to sift our way through stress. The best possible method to arrive at a solution of the issue is to create a list of a variety of solutions. Work on the triggers list created earlier and a possible solution next to it. There could be multiple solutions for each trigger. Evaluate the impact of each of the solutions to create an action list to exercise the same.

CUE CARD 4: Get a Sounding board There is always someone present in our lives that enable us to evaluate our stance. When in stress, it is best to offload to someone who is compassionate and empathetic. Share about your situation, your perspective as well as the possible solutions with this confidante. Ideally, it should be someone out of the work place to enable you to gain a third person perspective on the issue. In fact, by sharing, the load is lightened and the impact on your psychology is minimised. CUE CARD 5: Activate your solutions If one has arrived at a solution, exercise it. If not, keep looking for a solution. It is important that we are always aware of the triggers that generate stress. Create a time frame to get into action. If there is an inter-personal conflict, address it without judgements – with grace and ease. If there excess of workload, work on time management & delegation plans. There may exist multiple solutions, if yes, choose one. If it does not work, choose the second and work your way out of stress. IN CONCLUSION Overwhelm exists in many workplaces of today. Mental, emotional and physical health is on a decline. Stress is caused by the perspective of lack of control in areas of our life and is a reflection of the inability to cope with certain situations. The key is identifying stress triggers and working consciously toward complete health. Solutions are always available and yet, one has to seek them. It is important to preserve quality of life in order to positively impact creativity and productivity. Be Alert. Be conscious. Be Aware. Build an ‘Extraordinary Life’ with choices that create an Extraordinary experience for yourself!

ABOUT THE AUTHOR

With her roots ﬁrmly entrenched in the experiential industry, Sushma is the co-founder of Ice Global. As the founder of IGM, Sushma forayed into the ﬁeld of learning & development over a decade ago. Sushma has made her mark in the industry as a soughtafter Skill Facilitator, Leadership Coach and Life Mentor and specialises in transformative, breakthrough & NLP techniques. FOLLOW SUSHMA GAIKWAD Facebook: sushmagaikwad.ofc Twitter: Sushmaspeak

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WOW T H E

D E C A D E

2018 MARKED THE SUCCESSFUL COMPLETION OF A DECADE OF THE WOW AWARDS, ASIA’S LARGEST RECOGNITION PLATFORM FOR THE EXPERIENTIAL INDUSTRY.

HE WOW Awards and Convention Asia 2018 edition was all about insights, top trends and potential opportunities in the experiential industry, and also catching glimpses of the future of the industry through the eyes of the upcoming leaders and innovators. Held from June 28 to 30, 2018 across JW Marriott, Hotel Pullman, and Andaz, New Delhi Aerocity, the WOW Awards and Convention Asia saw over 1800 delegates. Full of energy and excitement, the latest edition offered delegates and partners two days filled with interactions, innovations, hands-on experiences of the experiential industry, business opportunities, and more. The event offered multiple opportunities to learn, showcase, discuss and network across stakeholder groups of the event: Event and Technology Suppliers; Destinations and Venues; Artists and Artist Managers. The WOW Awards and Convention Asia 2018 encompassed: • The WOW Welcome Reception, providing a platform for exhibitors partners and delegates to network in an informal and relaxed atmosphere, before the 2 business days of the event. • The Convention featured 2 co-located Expos: The Experiential Planner Expo 2018, connecting 55 Destination and Venue Representatives to top Buyers in the Industry; and Event Show Asia 2018 that had over 15 event technology partners showcase to the full delegation of 1178 at WOW. 72

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• 4 content streams including: The WOW Decade Studio, in which industry icons shared never-heard-before insights on personal experiences and learning. The WOW Lab, featuring sessions in Experiential Marketing, MICE, LIVE Events and Social Events. EEMA Dialogues, featuring in-depth discussions on policies and opportunities between EEMA member agencies and stakeholder groups including, hospitality chains, vendor partners, artists and future leaders. WOW LIVE featuring education and skill-enhancement sessions on new event tech and innovations. • 5 segments of WOW Awards Asia across 100 categories of Experiential Marketing, Experiential Celebrations, Experiential Management, Experiential Venues, and LIVE Quotient. • Numerous networking luncheons and exclusive dinner gatherings culminating with the WOW Decade Celebrations. The WOW Awards and Convention Asia are held in association with the Event and Entertainment Management Association of India (EEMA). The partners of this edition were: Dubai Business Events (DBE) - Platinum Partners; Brand USA – Gold Partner, Bahrain Tourism and Exhibitions Authority (BTEA) – Gold Partner, Pullman Hotel New Delhi Aerocity – Gold Partners, Andaz Delhi – Gold Partner, The Jumeirah Hotels and Resorts – Gold Partners, Showtech – Gold Partners.

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Riaz Basha

Launch of JW Kitchens

Poco Loco

THE WOW WELCOME RECEPTION KICKS-OFF THE CONVENTION IN STYLE The festivities at WOW Awards Asia 2018 began with the WOW welcome Reception at Playground at JW Mariott, Aerocity New Delhi. The event saw scintillating entertainment courtesy of the Piano Man Jazz Club which included a rocking performance by their Latin-influenced, Jazz Band, Poco Loco. The glittering evening hosted by Riaz Basha gave guests an opportunity to network and break the ice, before the 2 business days of the convention that were to follow. Another highlight of the WOW Welcome Reception was the launch of JW Kitchens which is the bespoke outdoor catering wing of the JW Marriott, Aerocity New Delhi.

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EVENT SHOW ASIA 2018 CAPTIVATES DELEGATES WITH COOL TECH INNOVATIONS Co-located with WOW Awards and Convention Asia 2018, Event Show Asia Delhi 2018 featured over 15 exhibitors during the 2 days of the exhibition, which took place at Pullman Hotel New Delhi Aerocity on June 28 and 29.

Pinnacle Rewards & Recognition Ms Nidhi Jain Seth, Director +91 8130490915 / +91 9911556654 nidhi@pinnacleworks.com / admin@pinnacleworks.com

In a rapidly growing event planning and experiential industry such as India’s, stakeholders are constantly looking to discover new products/innovations and source new suppliers. Event Show Asia made for the ideal growth platform to showcase new ideas and innovations, to the biggest players in the experiential marketing, event management, wedding and entertainment industries.

Eventeriffic Ms Pallavi Saran, Founder & Director +91 7045919456 pallavis@eventeriffic.com

Meet Event Show Asia’s Showcase Partners:

SEES Mr Nitin Sharma, Chief Ideator +91 8978100021 nitin@sees-on.com

Indian Roar Mr Akshay Patwardhan, Director +91 9220601860 / +91 9820515539 akshay@indianroar.com Furniture & Interior Rental (FIR) Mr Gurdeep Sabharwal, Director +91 9811584149 / +91 9811010861 info@allonrent.com Translation India Mr Ram Kesarwani, Director Production Crew Mr Dinesh Shetty, Founder + 91 7738057599 dinesh@productioncrew.in Lab Of Crazy Scientists Ms Yulia Kay, Director +91 8447462626 yulia.allstars@gmail.com MVR LAB Mr Ruslan Karimov, Director The Key Mr Vijay Sabhlok, CEO & Co-founder +91 9820024469 vijay.s@keydisruptors.com Cvent India Mr Gokul Bajaj, Head - Sales & Partnerships +91 9911484811 gbajaj@cvent.com TaggLabs Mr Hariom Seth, Founder CEO +91 9717017599 hari@tagglabs.in

TWG Tea Mr Taha Bouqdib, President & CEO

Talking about his experience at Event Show Asia Balakrishnan B., Head Experiential Marketing and Brand Alliances, The Lodha Group shared, “Platforms like WOW are one of the best ways for one to network, share, learn, develop & sharpen one’s knowledge. It’s truly one of the best Experiential marketing forums & awards in the country. It helps enable & create great value and opportunity for agencies to showcase their credentials & for corporates it helps meet new agencies with fresher perspectives. What really stood out for me this year was the number of tech-based companies that were showcasing their capabilities on ground. Congrats once again on a decade of great work & best wishes for many more bigger shows.”

WOW LIVE STAGE Located within Event Show Asia, the WOW LIVE Stage gave delegates an education and an opportunity to develop their skills on various aspects of technology at events, and an overview of what’s trending in the global events market through invigorating sessions. The various sessions hosted by leading emcee Riaz Basha across the 2 days included-The Power to Customize and Control Team Building Activities by Albert Roca, Co- Founder & CEO, Moove; Forecasting The Future of Event Technology by Gokul Bajaj, Head - Sales & Partnership, CVENT; An Essential Foundation and Inspiration for Every MICE Professional by Gebert Janssen, Author, The Real MICE Book; Wowing Audiences With Interactive Technology at Events by Ruslan Karimov, Interactive Director, Team Lead of MVRLAB India, Eventagrate Russia, South Africa, UAE; Slido Master Class: Engaging Delegates in KnowledgeExchange by Lalit Chadha, Chief Ideator, SEES; and Experiential Marketing & VR/AR: The Future of Brand Experiences by Hariom Seth, Founder, Tagglabs.

Tagbin Services Mr Saurav Bhaik, CEO & Co-founder +91 8130578454 saurav@tagbin.in

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The Exhibitors at the Experiential Planner Expo 2018

EXPERIENTIAL PLANNER EXPO BREAKS GEOGRAPHICAL BARRIERS FOR INDIAN MICE & WEDDING PLANNERS The second exhibition and exposition co-located with WOW Awards Asia 2018 was the Experiential Planner Expo (EPEX) by tmf Dialogue Marketing India. This year the exhibition saw 55 registered exhibitors, and while the pre-set meetings were at around 1800, there were a total of 2300 meetings overall conducted during the 2-day duration of the exhibition. The 2-days of the Expo and the networking lunches that featured there-in, were hosted by Emcee Bharat Jain. Abu Dhabi Tourism Authority were the lunch hosts of Day 1 of EPEX 2018, while Dubai Business Events hosted EPEX delegates for lunch on Day 2 at EPEX. Dubai Business Events, further also hosted an exclusive dinner for corporate leaders of EPEX at Andaz, New Delhi Aerocity on June 29, 2018. The Jumeirah Hotels Group hand hosted an exclusive dinner for top wedding and event planners on the same evening at the Andaz, New Delhi Aerocity as well. Commenting on his experience of the Experiential Planner Expo Vilas GV Herbalife International India, Manager – Events, Promotions & Communication shared, “This was a great platform for marketers to get expose to multiple agencies to see their great innovation and work under one roof. It also gave me an opportunity to network with industry stalwarts both in agency side as well as corporate world. As a corporate it helped me to gather information and plan my future MICE events after meeting multiple countries tourism boards, consulate’s and hospitality partners. Over all it was a great experiential event by itself and you are on your way to become must visit event among event industry across the globe.” 76

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Bejan Dinshaw, Country Manager, Abu Dhabi Tourism & Culture Authority

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Bhushan Chandorkar- DGM Marketing Services, Market Activation, Incentive Trips, Conferences & Events (MICE), Mahindra & Mahindra Ltd – Automotive Sector revealed, “EPEX was an eye opener which connected us with many tourism companies / agencies and venues. It was a good mix of various hotels / convention centres and international destinations. The exhibitor stalls had great designs, it was a delight to have attended such show. The best part was managing the over-all three days in such a fantastic manner. This was truly an extraordinary show.” Thanush Joseph, Director- Marketing, 70 EMG revealed, “One of the biggest challenges of being an event planner in India is building lasting business relationships that add value to your work as a corporate meetings and MICE Planner. EPEX 2018 at WOW was one such platform that enabled me to network with the most exciting destinations and hospitality partners under one roof. The pre-scheduled meetings, crisp & timely format of the show and a diverse range of exhibitors, makes EPEX a must attend event for event planners like me.”

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Bharat Jain

Michelle Pinheiro, Congress Development Corporate Meetings Executive, Dubai Business Events and City Operations

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Lydia Buthello

Samit Garg

Sameer Tobaccowala

Brian Tellis

CONFERENCES AT WOW AWARDS ASIA 2018 #TheWOWDecade Studio Sessions in the Studio were delivered by experts in the experiential industry, on topics showcasing personal experiences with the objective of imparting essential learnings. Industry icons, for the first-time-ever, spoke of personal experiences, learning, failures, and what made them leaders of the experiential industry. Curated by Content Curator, LIVE Host and Emcee Gitikka Ganju Dhar, the various sessions and speakers at the WOW Decade Studio included- 10 Learnings from My Failures by Sabbas Joseph, Director, Wizcraft International; Turning your Passions into your Profession by Brian Tellis, CEO, Co-Founder & Group CEO. Fountainhead MKTG; You’re not Planning Events; You’re Creating a Legacy by Samit Garg, Founder & Director, E Factor; Rebel Girl! Exist on Your Own Terms by Lydia Buthello, EVP & Head Brand Experience and Events, Star India; The History of Events in India by Sameer Tobaccowala, CEO, Shobiz Experiential; Journey from Airport Handler to Serial Entrepreneur by Mahesh Shirodkar, MD, Tamarind Global; Talk, So Everyone Listens by Gitika Ganju Dhar, TalktheStage; Currency of Friendship and How to get Rich! by Aditya Motwane, Founder & Director, Motwane Entertainment & Weddings; The Importance of Design for LIFE! by Vandana Mohan, Director, The Wedding Design Company; Why I moved-on from the Event Industry? by Devraj Sanyal, 80

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Managing Director & Chief Executive Officer of Universal Music Group & EMI Music, India & South Asia; How My Long Hair Led to My Success by Sanjoy Roy, MD, Teamwork Arts; and Lessons learnt from hanging out with Celebrities by Harshad Chavan, MD, Toast Events. The WOW Lab One of the most important takeaways for the delegates that attended the WOW Awards and Conventions Asia 2018 were the unprecedented insights and learnings that they received from WOW Lab Sessions this year. The WOW Lab was one of the 4 main content streams at WOW Awards Asia 2018 and featured 4 diverse summits that unveiled lessons from experiential stalwarts across different genres of the business of experiential, over 2 days of the convention. Emcee, Sanchalli Arora was the official host of the WOW Lab. The 4 summits at the WOW Labs were: Experiential Marketing Summit, Asia MICE Summit, LIVE Asia Summit and Experiential Celebrations Summit. Experiential Marketing Summit Asia’s own ‘Experiential Marketing Summit’ 2018 headlined the content at WOW Awards Asia this year as for the first time, 10 brand marketers across a wide spectrum of business operations took to the stage to decode the challenges of Experiential Marketing in the modern marketing ecosystem. The marketers on stage included: Samar Singh Sheikhawat, United Breweries (Moderator);

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Asia MICE Summit

Experiential Marketing Summit

Sanchalli Arora

Balakrishnan B, The Lodha Group; Avinash Oza, Mahindra Tractors; Abhinav Sharma, Pernod Ricard; Sunil Sharma, Dabur; Jiten Mahendra, Max Fashion; Apurva Chamaria, Rategain; Mansi Khanna, Nestle; Nandita Mahadevia, Nykaa and Soumava Naskar, Hummel.

Birla; Sandeep Nagpal, Cvent; Bhushan Chandorkar, Mahindra Automotive; Vilas GV, Herbalife; P. Anand, Tata Steel; and Sheena Kapoor, Edelweiss Financial Services.

The brand custodians on the panel spoke vociferously on the subject ‘Hacks on Measuring Engagement in Experiential Marketing’ and discussed the brand practices in the place to determine the engagement at the varied levels of brand launch, activation and at the last mile.

The third summit at the WOW Lab was the LIVE Asia Summit which focused on the most crucial aspect of LIVE Events and Entertainment today, i.e.- Making Money. The panel discussion took place on the final day of WOW Awards Asia and saw speakers like Kunal Khambhati, BookMyShow; Sabbas Joseph, Wizcraft International, Brian Tellis, Fountainhead MKTG; Devraj Sanyal, Universal Music; Jatin Varma, Comic Con India; Samit Garg, E-Factor; Deepak Choudhary, Event Capital; Manuj Agarwal, Percept LIVE; Bijju Varghese, ThoT Media; Sameet Sharma, LIVE Viacom 18; Cyrus Gorimar, Opium Events; and Anurag Rao, Canvas Talent talking about ‘Riding the Elephant in the Room: Making Money’ at various levels of ticketing, content and innovation at LIVE events.

Asia MICE Summit The WOW Lab at WOW Awards Asia 2018 saw the debut of an Asia MICE Summit that succeeded the discussions of the Experiential Marketing Summit on June 29, 2018. The first ever Asia MICE Summit was conceptualized with the intention of bringing to the fore, the challenges faced by corporates in creating effective MICE campaigns for their internal as well as external stakeholders. The innovative format of the discussion enabled the speakers on the panel to dissect the topic of ‘Driving Effectiveness at every stage of a Stakeholder Engagement / Channel Marketing Programme’ at the levels of Building the Program, Planning and During execution stage. The speakers on the panel included: Reema Sanghavi, Maximus MICE and Media Solutions; Birju Gariba, Platinum World Grroup; Navneeth Mohan, Laqshya Live Experiences; Amit Kaul, Canara HSBC Oriental Life of Commerce; Gary Grover, HDFC Life; Rishi Sharma, Aditya

LIVE Asia Summit

The discussions on the subject touched upon various aspects of LIVE entertainment like the use of data by online ticketing platforms, the many marketing strategies at play, getting support from sponsors and even turning green without them. The session was followed by a Q & A round with the audience which further revealed the recipe of creating a successful event IP in the Indian experiential ecosystem today.

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Session on How Top Hospitality Groups Are Creating Loyalists Within the Event Community

EEMA DIALOGUES – FOSTERING BUSINESS GROWTH AND INDUSTRY COLLABORATIONS The second conference stream at WOW Awards Asia 2018 this year was the EEMA Dialogues to foster growth through collaborations in Indian events ecosystem and various stakeholders of the experiential Industry. Emcee Raja Mukherjee was the official host at the EEMA Dialogues. Roadmap Towards Improved Processes with Supply Partners No one from the event industry is immune to the love shared between the agencies and the vendors, with each often involved in a war of words with the other. During WOW Awards and Convention Asia, a team of vendors and EEMA agency members battle it out in a panel on the topic: ‘Roadmap Towards Improved Processes with Supply Partners’. With Sanjoy Roy - MD, Teamwork Arts, as the moderator the session witnessed a discussion between Avik Prabhu - MD & CEO, Showtime Group; Siddharth Ganeriwala - Director, Aura Integrated Solutions; Pramod Gaikwad - Director, ICE Global as the Speakers for the EEMA Agencies while Suresh Madan - Founder & CTO, Dynamix Media; Vibhore Khandelwal - Founder, Creative Factory India; Abhishek Mehta - CEO & MD, Scoop; Manish Mavani - Director, Sound & Light Professionals act as the Speakers for the Stakeholders. Entertainment Curation: Collaborating to Design Original Content The EEMA Dialogues session at WOW Awards and Convention Asia 2018 witnessed a discussion between artists, artist management agencies and EEMA members on the topic: Entertainment Curation: Collaborating to Design Original Content. Led by Sabbas Joseph - Director, Wizcraft the panel saw a discussion on the different facets of the industry. It’s all about that one brief that makes the event stand apart as with a strong brief the content curation can be strong. The discussion also highlights the challenges in original content curation and how 82

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Raja Mukherjee

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Session on Future Leaders on Legacy: Past and Future

do artists get past those challenges. For the panel, the Speakers for the EEMA Agencies were Vijay Arora - Founder & Director, Touchwood Group; Rajeev Jain - Director, Rashi Entertainment; Ankur Kalra - Founder & CEO, Vibgyor whereas the Speakers for the Stakeholders were: Anant Kamal - DGM, Sony Music; Gitikka Ganju Dhar - Emcee, TalkTheStage; Avinash Bidaia - Partner, KWAN; Subir Malik - Founder, Parikrama. Future Leaders on Legacy: Past and Future The event industry is at its peak today and the industry is progressing at a rapid pace. While the stalwarts have all set a legacy for the future generations, it is now time to pass the baton on, to bring in the future leaders and help them take the journey ahead. Sameer Tobaccowala, CEO, Shobiz opened the first session with an introduction to the true sense of the term ‘legacy’. A living example of someone who turned from a future leader to a guiding light for the present generation, Sameer invited Prapti Malhotra - Business Head (Special Projects); Wizcraft; Subhashini Balasubramanian - Director (Projects), 70EMG; Dhanraj Madnani - Maximus MICE and Media Solutions on stage for the first session. Brian Tellis - Chairman, Fountainhead MKTG led the second session along with speakers Apaar Bhandari - Vice President (Technology), Fountainhead MKTG; Dipika Shah - Lead (Special Projects), Phase 1; Puja Myne - GM (Key Accounts), CSDirekt. The third session bringing the future leaders to the fore was moderated by Oum Pradutt - MD, Phase 1 and saw speakers Saurabh Khurana - VP & Business Head, Laqshya Live; Varun Khare - GM, Oranjuice Entertainment; Jankana Kaul - Impact Communications take the stage. How Top Hospitality Groups Are Creating Loyalists Within the Event Community Moderated by Mahesh Shirodkar, Director, Tamarind Global, the panel discussion saw participation from Daryl Sheldon - Director, 7ty7 Entertainment; Amit Gupta - Director, Story Experiences from the EEMA Agency side and Vivek Braganza - Director of Business Development (India), Shangri-La; Renu Basu - Senior Vice President (Global Sales), Indian Hotels; Sanjay Sharma - Market Vice President (North India, Bhutan & Nepal), Marriott International from the speakers’ side. JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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Kaushik Sinha, Magma Fincorp and Dhruv Davar, Inextis Events

Balakrishnan B, The Lodha Group and Rakesh Sharma, Victor Tango

#MeetMarketers 2.0

ENABLES AGENCIES TO MAKE THE ESSENTIAL BUSINESS WINNING PITCH TO CLIENTS

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After a successful debut last year, #MeetMarketers returned at WOW Awards Asia 2018 bigger and better than before featuring 12 brands and agencies. Unlike its previous edition, the participating agencies this year presented their elevator pitches to brands on the basis of the briefs shared by them. The format of the platform comprised of an exclusive 5-minute meeting with each of the participating brands for agencies wherein the first 3 minutes were dedicated for the pitch followed by 2 minutes of Q & A with the brand custodians. The participating brands this year included Herbalife, Mahindra & Mahindra Automotive Sector, Edelweiss Financial Services, The Lodha Group, Nykaa, Star India, Mahindra Tractors, Lenovo, Canara HSBC Oriental Life of Commerce, Nippon Paints and Magma Fincorp. The list of agency participants comprised of Toast Events, BOI Media, Victor Tango, Inextis Events, SEES, Story Experiences, Event Crafter, E3 Integrated and ZtoA Marketing.

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Bhavisha Jogi, Edelweiss Financial Services and Tushar Maheshwari, E3 Integrated

Avinash Oza, Mahindra Tractors and Rahi Shaikh, BOI Media & Entertainment

Talking about the same Lydia Buthello, Executive Vice President & Head - Brand Experience and Events, Star India commented, “This was my second time at #Meetmarketers 2.0, clearly that should state how great I think the platform is. This year was refreshing to meet more new agencies which have done so many projects. The format is outstanding, as its short and perfect. People then know how to communicate only the important stuff. I had asked clearly for agencies with creative and experience inputs, so the conversation was clear and not all over the place.” Bhushan Chandorkar, DGM Marketing Services, Market Activation, Incentive Trips, Conferences & Events (MICE)Mahindra & Mahindra Ltd – Automotive Sector revealed, “The three days of WOW Awards Asia from 28-30th June were power packed and had many activities for different people. Meetings with different agencies at #MeetMarketers 2.0 was a big benefit for us. I got some new prospects and hoping to close with at-least two agencies.”

Siddhartha Chaturvedi, CEO, Event Crafter shared, “#MeetMarketers 2.0 was surely the most interesting part for me at this year’s WOW. The speed meetings, although done in a very less time of 5 mins each, were effective to introduce and do a prelim pitch to clients of the work your agency is doing in experiential space. Great part was that clients coming in are very eager to have new agencies coming on board. In just an hour, you end up meeting new potential clients. It’s brilliant!” Rahi Shaikh, Director, BOI Media & Entertainment remarked, “Considering the current experiential marketing environment, #MeetMarketers is an appropriate growth impetus

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The WOW Awards, in its 10th edition was the most celebrated aspect of the convention this year. With 100 categories of awards spread across 5 segments, WOW Awards is the most credible and true recognition for the experiential industry in Asia. With over 1600 entries received across categories, WOW Awards Asia 2018 had over 150 jury members judging segments based on their unique expertise. The WOW Awards Asia 2018 had KPMG in India as process validators and evaluators. The winners of segments C, D and E, of the WOW Awards 2018, were announced in a ceremony on June 29 at the Pullman Hotel New Delhi Aerocity. The ceremony was seamlessly hosted by Emcees Ritika Jhanji and Riaz Basha. The ceremony was kick-started by a superbly engaging performance by world-renowned mentalist Eran Biderman. Post the awards ceremony on June 29th, the winners advanced towards the Pullman Courtyard for the WOW Silent Disco Party.

The winners of segment A and B of the WOW Awards Asia 2018, were announced at a ceremony on June 30 at the Andaz New Delhi. Making his comeback to LIVE Events hosting, was stand-up comedy pioneer, Ash Chandler, who hosted the ceremony. WOW Decade Artist, Gitikka Ganju Dhar was the official ‘voice of the WOW Awards’, as she carried out all formalities and announcements of awards through the evening. EXPERIENTIAL MARKETING GROUP OF AWARDS Fountainhead MKTG topped the metal tally this edition, with 16 wins. Following closely were Laqshya Live Experiences that had a stunning year yet again and took home 12 metals. 70 EMG was also not far behind and partied the night away after clinching 10 metals bringing their overall WOW Awards Asia metals tally to 51.

1. CORPORATE INCENTIVE EVENT OF THE YEAR Laqshya Live Experiences

My Jashn 2017

GOLD

Moving Heads Events Pvt Ltd

Alpha Vanguard Club

SILVER

Fountainhead MKTG

Aditya Birla Awards for Outstanding Achievement 2017

BRONZE

2. CORPORATE MEETING OF THE YEAR Laqshya Live Experiences

Google Cloud Summit 2017

GOLD

Fountainhead MKTG

ET Edge Global Business Summit 2018

SILVER

Laqshya Live Experiences

YouTube Brand Academy

BRONZE

ICICI Prudential Life - The Great Xcape

GOLD

3. CORPORATE CONFERENCE OF THE YEAR BOI EXP Fountainhead MKTG

Aditya Birla Awards for Outstanding Achievement 2017

SILVER

Communique Marketing Solutions Private Limited

Nexa Annual Conference Sydney

BRONZE

4. ASSOCIATION CONVENTION / CONGRESS OF THE YEAR Phase 1 Events and Experiences

Ambedkar’s International Conference

GOLD

Fountainhead MKTG

Goafest 2017

SILVER

The Event Tokree

Rose Amer

BRONZE

5. CORPORATE TRAINING / EDUCATION PROGRAMME OF THE YEAR Laqshya Live Experiences

Google Home Training

GOLD

THOT Media Pvt. Ltd.

Festival of Education

SILVER

Laqshya Live Experiences

YouTube Brand Academy

BRONZE

Action Impact LLC

Cyber Quest 2017

BRONZE

Royal Rajasthan Rickshaw Run

GOLD

6. CORPORATE TEAM BUILDING ACTIVITY OF THE YEAR OnStage Experiences LLP Take A Break Consulting

Clash of Champions - by Take A Break Consulting

SILVER

d’frens

Dunnhumby - The Food Truck Challenge

BRONZE

OnStage Experiences LLP

Tech-a-thalon

BRONZE

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INDUSTRY WATCH / COVER STORY

Phase 1 Events and Experiences

Mantra Events & Promotions

Edelweiss Financial Services

Laqshya Live Experiences

7. SPONSORSHIP ACTIVATION OF THE YEAR Fountainhead MKTG

ABG @ TEDx

GOLD

HT Media Ltd.

Hindustan Times Kala Ghoda Arts Festival

SILVER

Laqshya Live Experiences

Facebook Live Booth Activation

SILVER

Acme Experience Marketing Pvt. Ltd

FASTRACK MUSIC RUN

BRONZE

8. ON-GROUND PROMOTION OF THE YEAR FOR BRAND AWARENESS Madison Turnt

Tata Salt Har Pal Ujjwal

GOLD

Fountainhead MKTG

ABG @ TEDx

SILVER

d’frens

Record breaking Human Logo Formation

BRONZE

Mosaic Live

Red Bull Curates

BRONZE

9. ON-GROUND PROMOTION OF THE YEAR FOR SALES VOLUME Fountainhead MKTG

Mahindra & Mahindra BMT Plus 'Dum hai'

GOLD

Madison Turnt

Tata Salt Har Pal Ujjwal

SILVER

Percept ICE

Camp Jeep 2018 - Delhi, Ahmadabad & Mumbai

BRONZE

10. CONTACT PROGRAM OF THE YEAR (SCHOOL / COLLEGE / SOCIETY / COMMUNITY / YOUTH) d’frens

Record breaking Human Logo Formation

GOLD

Fountainhead MKTG

Dove Self Esteem School Contact Program

SILVER

J Walter Thompson

Mahindra Supro "Happy Pockets, Happy Journeys"

BRONZE

Parali Haryana

GOLD

11. RURAL ACTIVATION OF THE YEAR Dainik Jagran J Walter Thompson

UNICEF "EVERY HALF COUNTS"

SILVER

Dainik Jagran

Adhunik Annadata

BRONZE

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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INDUSTRY WATCH / COVER STORY

Madison Turnt

BigTree Entertainment - BookMyShow

Dainik Jagran

Fountainhead MKTG

12. EXHIBITION PRESENCE / STALL OF THE YEAR Communique Marketing Solutions Private Limited

Maruti Suzuki at Auto Expo

GOLD

CS Direkt

Maruti Suzuki Auto Expo

SILVER

121 Experiences Integrated Marketing Private Limited

Sparsh Vinayak

BRONZE

Mantra Events & Promotions Pvt. Ltd.

Future Of Mobility_Mahindra Auto Expo'18

BRONZE

13. INTEGRATED MEDIA CAMPAIGN OF THE YEAR BY A BRAND Fountainhead MKTG

Signature Startup Masterclass

GOLD

Edelweiss Financial Services Ltd.

SME Loans Campaign

GOLD

Dainik Jagran

Jagran Film Festival

GOLD

Insight Outreach

Krishi Sammelan

SILVER

Madison Turnt

BUDX-Electronic Music Lab

SILVER

Laqshya Live Experiences

Equal Streets

BRONZE

Amazon Saheli

GOLD

14. B2B MARKETING PROGRAMME OF THE YEAR Amazon Seller Services Private Limited Laqshya Live Experiences

Google Home Training

SILVER

Brandwidth

Innovation Hub 2018

SILVER

Laqshya Live Experiences

Google Cloud Summit 2017

BRONZE

15. DIGITAL PROMOTION FOR AN ON-GROUND ACTIVITY / EVENT / PROPERTY Guestlist4Good

Worlds Biggest Guestlist Festival

GOLD

Fountainhead MKTG

Moto Spotlight 2.0

SILVER

Seventy Event Media Group

India Bike Week 2017

BRONZE

Dainik Jagran

Mission 1000

GOLD

Jagran Solutions

Changing Behaviour: Creating Sanitation Change Leaders

GOLD

16. CSR CAMPAIGN OF THE YEAR BY A BRAND

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INDUSTRY WATCH / COVER STORY Consumer Links Marketing Private Limited

Worlds’ Largest Tshirt Made of 100 % Recycled Waste

GOLD

Laqshya Live Experiences

Zero Waste Management

SILVER

JK Cement Ltd.

JK Cement Ltd. SwachhAbility Run

BRONZE

17. LAUNCH EVENT OF THE YEAR Toast Events Private Limited

Shaadi By Marriott

GOLD

Percept ICE

Panchshil Realty-YOO Villas x Manish Malhotra Launch

SILVER

Seventy Event Media Group

Land Rover All-New Discovery Launch

SILVER

Percept Activ

Audio Launch of 2.0

BRONZE

THOT Media Pvt. Ltd.

Taj Wedding Studio

BRONZE

18. BRAND EXPERIENCE OF THE YEAR (BEST USE OF EXPERIENTIAL MARKETING) Percept ICE

Jeep Trails - Goa & Punjab

GOLD

Madison Turnt

Tata Salt Har Pal Ujjwal

GOLD

THE MAX

The Art Of Sound

SILVER

CPM India Sales & Marketing Pvt. Ltd.

Quaker's #FuelForTheRealFit

SILVER

Laqshya Live Experiences

Equal Streets

BRONZE

Guestlist4Good

Worlds Biggest Guestlist Festival

BRONZE

Cheil MENA

GalaxyS9

GOLD

121 Experiences Integrated Marketing Private Limited

Sparsh Vinayak

SILVER

Fountainhead MKTG

Filmfare 2018

BRONZE

Tata Nexon Media Drive

GOLD

19. SPECIAL EVENT OF THE YEAR FOR A BRAND

20. MEDIA EVENT OF THE YEAR FOR A BRAND Seventy Event Media Group Vibgyor

Pizza Hut 9000th Milestone Store Launch

SILVER

Seventy Event Media Group

Land Rover All-New Discovery Launch

SILVER

Rigger House LLP

Bigg Boss Season 11 Press Launch

BRONZE

A R Rahman Encore - Hyderabad

GOLD

21. CONCERT OF THE YEAR BigTree Entertainment - BookMyShow. BToS Productions.

25 YEARS OF A R RAHMAN

SILVER

Swordfish Events & Entertainment

Echoes of Earth

BRONZE

22. OPENING / CLOSING CEREMONY OF THE YEAR WIZCRAFT INTERNATIONAL.

Hero Indian Super League

GOLD

Percept Activ

Opening Ceremony of Asian Athletics Championship

SILVER

NRITARUTYA DANCE COMPANY

Drums Of India at IFFI 2017, Goa

SILVER

Guestlist4Good

Worlds Biggest Guestlist Festival

BRONZE

Yoga Day 2017

GOLD

23. GOVERNMENT SPECIAL EVENT OF THE YEAR Gandhi Corporation CRI EVENTS PVT LTD

Indian Army - Infantry Day Celebration

SILVER

Phase 1 Events and Experiences

Brand Bengaluru

BRONZE

LJS

Navratri Mahotsav 2017

BRONZE

Vacation 2017

GOLD

24. EXHIBITION / TRADESHOW PROPERTY OF THE YEAR Gandhi Corporation Comic Con India

Comic Con India

SILVER

Seventy Event Media Group

India International Jewellery Show

BRONZE

mamemo

Climate Innovation Exchange (CLIX) Pavilion

BRONZE

Horlicks Swasthya Abhiyan

GOLD

25. RURAL ENGAGEMENT PROPERTY OF THE YEAR Impact Communications BOI EXP

Santoor Mahajalsa 6

SILVER

Midas Next Media

Wonder Cement Saath:7 Cricket Mahotsav

BRONZE

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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INDUSTRY WATCH / COVER STORY

Toast Events

26. FESTIVAL OF THE YEAR MUSIC Fountainhead MKTG

Mahindra Blues Festival

GOLD

Swordfish Events & Entertainment

Echoes of Earth

SILVER

Done Events

REDFESTDXB 2018

BRONZE

LJS

Rann Utsav

GOLD

The Entertainment Company

Ranthambore Festival

SILVER

27. FESTIVAL OF THE YEAR ART / CULTURE / LIFESTYLE

Seventy Event Media Group

Kala Ghoda Arts Festival 2018

SILVER

Done Events

SOLE DXB

BRONZE

Reliance Foundation Junior NBA

GOLD

28. SPORT EVENT PROPERTY OF THE YEAR Fountainhead MKTG SportzConsult – SV EduSports Pvt. Ltd.

RF NBA School Basketball Program - Primary

GOLD

Uphill EMG (A Division of Brand Aid Pvt. Ltd.)

Run the Rann - India’s First Single Circuit Desert Footrace

SILVER

mamemo

Beach Polo Cup Dubai 2017

BRONZE

29. BUSINESS / B-2-B / KNOWLEDGE-EXCHANGE PROPERTY OF THE YEAR Fountainhead MKTG

ET Edge Global Business Summit 2018

GOLD

ZEECO MEDIA PVT. LTD.

Amazon Tatkal

SILVER

Dainik Jagran

Casino Grande

BRONZE

Shaadi By Marriott

GOLD

30. NEW PROPERTY OF THE YEAR Toast Events Private Limited Toast Events Private Limited

Myntra Sneaker Club Pub Crawl

SILVER

Acme Experience Marketing Pvt. Ltd

Titan T Factor

BRONZE

INvision Entertainment Pvt. Ltd

The Sufi Route

BRONZE

IIFA 2017

GOLD

31. TELEVISED PROPERTY OF THE YEAR WIZCRAFT INTERNATIONAL. Fountainhead MKTG

Filmfare 2018

SILVER

Fountainhead MKTG

ET Edge Global Business Summit 2018

BRONZE

THOT Media Pvt. Ltd.

Hindustan Times Leadership Summit 2017

BRONZE

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INDUSTRY WATCH / COVER STORY

EXPERIENTIAL MANAGEMENT AWARDS The Experiential Management Group at WOW Awards Asia 2018 comprised of 13 categories and aimed at celebrating the best work done by event partners in key aspects of events, such as lighting, audio solutions, backstage management, technology solutions, amongst others. A total of 79 metals were given away in this wherein SOUND.COM and BTOS Productions emerged as the biggest winners of the evening clinching 4 metals each. Mamemo and Unique Pyrotechnic followed with 3 and 2 metals respectively. 48. ACHIEVEMENT IN PRODUCTION MANAGEMENT MR B Live Entertainment Pvt Ltd.

Produced by MR B Live Entertainment Pvt Ltd.

GOLD

Production Crew Entertainment Private Limited

Sunburn 2017

SILVER

Swordfish Events & Entertainment

Echoes of Earth

BRONZE

BToS Productions

25 Years Of A R Rahman

GOLD

MediaPro International

Pakistan Super League-Mediapro International

SILVER

Phase 1 Events and Experiences, Pixadoo & Prolytes

Vidhana Soudha Lighting

BRONZE

25 Years Of A R Rahman

GOLD

49. ACHIEVEMENT IN LIGHTING SOLUTION

50. ACHIEVEMENT IN TRUSSING SOLUTION BToS Productions BToS Productions

The Journey - A R Rahman

SILVER

SOUND.COM

Ed Sheeran Divide World Tour 2017, India

BRONZE

51. ACHIEVEMENT IN AUDIO SOLUTION SOUND.COM

Justin Bieber Purpose World Tour 2017, India

GOLD

SOUND.COM

25 Years Of AR Rahman 'Netru Indru Naalai' Concert

SILVER

SOUND.COM

22nd Asian Athletics Championships Ceremonies

BRONZE

25 Years Of A R Rahman

GOLD

52. ACHIEVEMENT IN AUDIO-VISUAL SOLUTION BToS Productions Communique Marketing Solutions Private Limited

Maruti Suzuki at Auto Expo

SILVER

Modern Stage Services Pvt. Ltd.

Hero Auto Expo 2018

BRONZE

53. ACHIEVEMENT IN SFX / PYROTECHNIC Stage Special Fx

Timeout 72

GOLD

Unique Pyrotechnic

22nd Asian Athletic Championship

SILVER

Unique Pyrotechnic

EVC

BRONZE

3D Projection Mapping Show At Manek Chowk Udaipur

GOLD

54. ACHIEVEMENT IN PROJECTION MAPPING one film company Swordfish Events & Entertainment/Dynamix Media

Independence Day: Embassy Lake Terraces

SILVER

Cyber Illusions

Graduation Ceremony Of Mtc Oman

BRONZE

Novo Nordisk Theme Video

GOLD

55. ACHIEVEMENT IN AUDIO-VISUAL FILM Transhuman Collective Cyber Illusions

Lion Re-Launch 2017

SILVER

Showtech UAE

Microsoft Asia Gold Club Event 2017

BRONZE

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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INDUSTRY WATCH / COVER STORY

Go Bananas and Procreate

MVR Labs

Particles Studio

70 EMG

Tamarind Global

Laqshya Live Experiences

Headset Productions

Mamemo

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INDUSTRY WATCH / COVER STORY

Communique Marketing Solutions

BToS Productions

Stage Special FX

Transhuman Collective

56. ACHIEVEMENT IN TENT SOLUTIONS Studio Neelabh Pvt Ltd

Av Wedding - Bab Al Shams

SILVER

LJS

Rann Utsav

BRONZE

Mother of the Nation Pavilion 2018

GOLD

57. ACHIEVEMENT IN DESIGN CONSTRUCT / FABRICATION Mamemo Gobananas & Procreate

TimeOut 72 Hours

SILVER

Seventy Event Media Group & Effects Tech Pvt. Ltd

Vogue Women Of The Year

SILVER

mamemo/Al Laith Scaffolding/Electra Events & Wicked

Beach Polo Cup Dubai 2018

BRONZE

The Art Of Sound

GOLD

58. INNOVATION IN INTERACTIVE TECHNOLOGY THE MAX & The Rightclick Innovations Particles Studio PVT LTD

Robotic Arm Bike Scanner for Hero XPulse

SILVER

MVR LAB

Viacom 18 - 360 AR

BRONZE

59. ACHIEVEMENT IN HOSPITALITY / LOGISTIC Tamarind Global

An Immaculate Experience in Hospitality and Logistics

GOLD

THANK YOU LOGISTICS

Pushkar Mela @ 017

SILVER

Seventy Event Media Group

The Extraordinary Elephant Adventure

BRONZE

60. ACHIEVEMENT IN SHOW RUNNING / STAGE MANAGEMENT mamemo

Beach Polo Cup Dubai 2018

GOLD

headset productions

ARR Encore Tour

SILVER

Laqshya Live Experiences

Capgemini Roar

BRONZE

Usually Unusual Entertainment

Mughal e Azam - The Musical

BRONZE

JULY–SEPTEMBER 2018 EXPERIENTIAL MARKETING

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INDUSTRY WATCH / COVER STORY EXPERIENTIAL VENUES AWARDS The best and the most event friendly experiential venues were facilitated under the Experiential Venue Awards Group of awards at WOW Awards Asia 2018. The awards celebrated and recognized the best MICE and Social Event venues from India and the Middle East market with top honours given away in 20 categories. Here are the complete winners of the Experiential Venues Group at WOW Awards Asia 2018. ENTRY NAME