The
Corporate Traveller
spring 2010 no. 36
page 84
LifeStyle British Airways and Iberia Airlines merger still has challenges to overcome “ The trends are familiar, but accelerated” Luc Pannecoeck, General Manager of Amadeus Benelux
The best car rental companies Satisfaction survey 2009-2010
Travel trends and forecasts for 2010 High Speed Rail Travel Set to Increase THE
Highlights from expert’s reports
BUSINESS-TO-BUSINESS
MAGAZINE
FOR
THE
CORPORATE
TRAVELLER
IN
THE
BENELUX
PRIVATE JET SERVICES
We y. You are the captain.
Beech King Air F90 // Beech King Air 200 // Beech King Air 350 // Beech 1900D VIP Cessna Mustang // Cessna Citation Jet // Cessna CJ 2+ // Cessna CJ 3 // Dornier 328
Head Office: Antwerp Airport:
ASL nv | Voogdijstraat 29 | 3500 Hasselt, Belgium ASL nv | Luchthavenlei 1 bus 11 | 2100 Deurne, Belgium
T +32 11 29 50 16 | F +32 11 29 50 18 | sales@asl.be | www.asl.be
y for snow quickly and comfortably at a low price salzburg innsbruck
transavia.com ies 5 times a week from Brussels Airport to the popular Austrian ski regions Salzburgerland and Tirol. You will y comfortably, fast and without traďŹƒc jams to your wintersports destination. Bringing along ski’s and luggage is easy and at a low price. A transfer from and to Salzburg or Innsbruck Airport can be booked fast and easily as well. www.transavia.com/wintersports
what are you still doing here?
* prices are based on single person, for a one way trip and include taxes and surcharges, alternations reserved.
The
Corporate Traveller THE CORPORATE TRAVELLER
THE BUSINESS MAGAZINE FOR THE CORPORATE TRAVELLER IN THE BENELUX
CIRCULATION 26.000
DIFFUSION
content
Industry News
Travel Supplies
007 The Journal
056 Boeing’s Dreamliner becomes fastest selling jet in history
The last news from the industry
Travel Management
2 issues per year
test flight in December. 56 customers around the world have already placed orders for a total of more
Belgium, France, Luxemburg and The Netherlands
PUBLICATION FREQUENCY
Boeing’s 787 Dreamliner successfully made its first
042 Travel trends and forecasts for 2010 With 2009 now behind us, surveys and forecasts
than 850 Dreamliner .
058 Car rental companies Satisfaction survey 2009-2010
PUBLISHED BY
are painting a slightly rosier picture for 2010.
LEO bvba
The Corporate Traveller compiles some of the
The Corporate Traveller surveyed 1,000 readers
highlights from these reports...
during 2009 to learn their opinions on car rental
1, rue des Ixellois, 4000 Liège, Belgium Tel: 0032 (0) 4 224 7871 Fax: 0032 (0) 4 226 9484 E-mail: jp@eventbox.be
PUBLISHER Erik De Ridder – E-mail: edr@eventbox.be
companies.
044 Copenhagen Summit and the Travel Sector Travel and tourism have been particularly active
063 High Speed Rail Travel Set to Increase
MANAGING EDITOR
in proposing initiatives that need to be taken.
The railways of Europe are aspiring to win over
Jean Paul Talbot – E-mail: jp@eventbox.be
As theirs is an industry with no geographical
new customers from airlines by offering seamless
boundaries, they are lobbying policy makers to
national border crossings on high-speed trains.
EDITORIAL TEAM Joanna Pays, Angela Antrobus, Jeroen Coteur, Jacques Legros, Erwin Loenders
ART DIRECTOR Bert Wagemans
initiate fair and global legislation on emissions reductions.
046 IMEX 2010 – on target for bigger business
Alliances 066 Mexicana joins oneworld Mexicana has become part of oneworld - adding
A few months out from the opening of the eighth
Mexico and Central America’s leading airline to
Subscriptions to The Corporate Traveller
IMEX in Frankfurt organisers, the IMEX Group, have
the alliance. Its subsidiaries MexicanaClick and
cost € 75 per year (excluding VAT). Costs of delivery to destinations
announced that they are on course to deliver more
MexicanaLink joined oneworld at the same time, as
business opportunities than ever when the doors
affiliate members.
SUBSCRIPTIONS
outside of Benelux and France are in addition to this price. Student subscriptions cost € 45 per year (including VAT). A student card is necessary to obtain a student subscription. Subscription requests can be made in writing, mentioning your name, job, title, company name and delivery address. Subscriptions are for a period of one year, and are automatically renewed until revocation. Revocation of subscriptions must be made in writing two months prior to the end of the subscription period.
ADVERTISING ERIK DE RIDDER Tel: 0032 486 13 13 13 – E-mail: edr@eventbox.be
open on 25 May.
047 No more guilt!
067 The Future of Air Travel At the end of November, Mechelen University
Do Europeans feel guilty leaving their families
College and Travel Magazine assembled a
behind when they head out on business trips?
particularly interesting panel discussion about airline alliances.
049 Amadeus introduces the AmateurExpert Traveller Amadeus has identified the Amateur-Expert Traveller, who is more knowledgeable, more
TRAFFIC HILDE DE RIDDER – E-mail: Traffic.leo@telenet.be
adventurous and more likely to live in an emerging economy than ever before.
DESIGN LEO BVBA
PRINTING Schaubroeck, Nazareth
052 “The trends are familiar, but accelerated” The Corporate Traveller got the opportunity to discuss the Amateur-Expert Traveller report with
COVER Istockphoto
Luc Pannecoeck, General Manager of Amadeus Benelux.
COPYRIGHT No extracts from this publication may be used, repeated or copied without express authorisation from the editor. Except The Corporate Traveller, LEO bvba also edits Experience Magazine, Body In Motion and Toys & Games Magazine. ISSN 1387-2400
055 Squatra - The Largest Independent Travel Agencyin Flanders D&D Reizen, Focus Reizen and Omnitravel officially joined forces on 4 January 2010.
4 | CORPORATE TRAVELLER.NET
SPRING 2010 |
042
Airlines
WTM World Travel Market. The Portuguese airline will also increase the services to Africa.
068 British Airways and Iberia Airlines merger still has challenges to overcome British Airways and Iberia Airlines have announced that they had agreed the basis for a 4.5 billion euro
075 Air Arabia to expand its operations in Europe and expects further growth in Belgium
merger after nearly 16 months of talks. Under the
Air Arabia, the Middle East and North Africa’s first
agreement, both airlines will retain their national
low cost carrier declared mid February that it has
identities and brand names.
seen rise in passenger demand for its services between Brussels and Casablanca.
070 Business travellers fly in b.business or b.flex
Hotels
With its travel classes b.business and b.flex economy, Brussels Airlines offers the ideal solution for business travellers. Roughly 30 per cent of all Brussels Airlines passengers now opt for this value-for-money proposition.
049
077 Lindner Group makes its entrance onto the Belgian hotel market in Antwerp The Lindner Hotels & Resort Group recently announced that it was taking over the Golden Tulip
071 KLM celebrates 90 years of innovation
Antwerp Centre Hotel, renaming it in the process the Lindner Hotel & City Lounge Antwerp. Lindner
KLM has been celebrating its 90th anniversary. We
also plans to implement a series of ambitious
take a look back over a year of special events and
upgrades to boost the hotel’s profile.
innovations for the world’s oldest airline.
072 Royal Jordanian Airlines Deploys PROS’ Technology Royal Jordanian Airlines and PROS Revenue
Destinations 080 Hong Kong Defies Downturn with Jump in Hotel Development
Management, L.P. announce that Royal Jordanian
With passenger arrivals on an upward trend, and
Airlines is deploying a new suite of Network
a near 10% increase in hotel capacity in 2009, the
Revenue Management Systems from PROS. The
Corporate Traveller decided to investigate the
system is scheduled to be implemented in the
Hong Kong situation further.
fourth quarter of 2010.
082 London Olympics in 2012 - Will they hurt tourism revenues?
074 TAP voted “World’s leading airline to South America”
056
When London narrowly beat Paris in its bid to
TAP Portugal was elected the World’s Leading
host the 2012 Olympics, there were celebrations
Airline to South America at the Grand Final gala of
throughout the UK. It was estimated that hosting
the 16th edition of the WTA World Travel Awards,
the world’s biggest sporting event could bring
held in London on November 8, on the eve of the
added benefits of 2.6 billion euros to the country’s tourism industry. But that was back in 2005...
Lifestyle 084 Aural pleasure between Amsterdam and Boston Relaxation, entertainment, or inspiration: With the Sennheiser MM 450 TRAVEL hitting the road may be whatever you want.
088 3 Times Bose
058
082
Bose has produced inventions that have improved the performance of acoustic systems. Focus on three state-of-the-art devices...
| CORPORATE TRAVELLER.NET
SPRING 2010 | 5
A Sanctuary in the heart of Brussels
discover different moods
The Dominican, a deluxe design hotel and first member of Design Hotels™ in Belgium, is the destination for elegance in the centre of Brussels. Located behind theatre La Monnaie, just off Grand Place. Its 150 individually styled rooms, 3 multifunctional meeting salons, Lounge Bar and bustling Grand Lounge combine to ensure indulgent hospitality. The Dominican understands modern business requirements and hosts your conferences, seminars, meetings and other events with much pleasure. We have the facilities to take care of your business in style and comfort, and know that a successful event requires both efficient service and luxurious ambiance. Looking for a great location for your next meeting, dinner or party? Check out our multifunctional meeting spaces, Grand Lounge and Lounge Bar which offer style and comfort where service and a luxurious ambiance play an important role.
THE DOMINICAN
t +32 (0)2 203 08 08 f +32 (0)2 203 08 07
EXTERIOR ARCHITECT LENS ASS | INTERIOR DESIGN BY FG STIJL | PHOTOGRAPHY JAMES STOKES
Rue LĂŠopold / Leopoldstraat 9
info@thedominican.carlton.be
1000 Brussels Belgium
www.thedominican.be
The Traveller Journal News from the travel industry
JAL – Down but not out Japanese Transport Minister Seija Maehara has guaranteed support for JAL
New security measures for travel to the US
Suffocating under a burden of debt estimated at over 16
Maehara assured “JAL is a foundation for Japanese development,
billion dollars, Japan Airlines filed for protection from
therefore the government will provide necessary support until
its creditors on 19 January.
further funding is secured.”
Bankers will have to waive loans and investors have seen the
There is a good possibility that some funding could come from
value of their shares wiped out. However, this does not mean
American Airlines and its oneworld alliance. JAL announced,
the end of Asia’s largest carrier. The Japanese government
at the beginning of February, that it had decided to stay with
has stepped in with billions of dollars in fresh capital to
its current partner American Airlines despite approaches by
guarantee that the airline stays in the skies while it undergoes
Delta and its SkyTeam alliance to woo it away. Both alliances
restructuring. A press statement issued by JAL has confirmed
were eager to win JAL’s allegiance and profit from its rich Asian
that flight operations will be continued and that customers
networks, and had offered cash packages.
should be unaffected. Tickets purchased and frequent flyer miles will be fully honoured, while the frequent flyer programme is
JAL currently has a fleet of 279 aircraft and operates over 400
expected to continue as usual.
routes. After restructuring is completed, the airline will emerge as a downsized version. A new management structure will be
JAL has already been bailed out a number of times by the
announced in February and measures to revitalise the business
Japanese government over the last decade but the economic
will commence. These will include moving to smaller, more
crisis proved to be the final straw. The airline is now under
efficient aircraft, consolidating underperforming routes and
the supervision of the Enterprise Turnaround Commission – a
redundancies of around 15,000 staff.
state backed organisation. Japanese Transport Minister Seija
Following the foiled terrorist attempt on the Northwest Airlines flight at the end of December, the US Department of Homeland Security has advised that a series of new, long term, security measures are being introduced. These measures will include enhanced screening, random
pat-downs,
baggage
inspection
and
Online registration now mandatory for visitors to the US
explosive detection at both security checkpoints
Passengers heading for the US must now apply online
takes 15-20 minutes to complete and authorisation is normally
and the gates themselves.
for authorisation to enter the country at least 72 hours
granted immediately, but may take up to 72 hours. Those making
prior to departure. The Electronic System for Travel
late bookings can still apply, but there is a risk that they may not
Passengers flying into the United States from
Authorization (ESTA) is mandatory for all passengers
receive immediate confirmation.
abroad can expect to see additional security
travelling to the US under the visa-free Visa Waiver
measures at airports such as increased gate
Program. Passengers failing to obtain authorisation
The ESTA is valid for multiple entries to the US over two
screening, pat-downs and bag searches. They
prior to departure can be denied entry.
years. During a transitional period, passengers must still
should allow themselves extra time for security and
complete on board the green I-94W arrival/departure form
arrive an additional hour earlier. During flights,
Online authorisation can be obtained from the dedicated website
which will be handed as previously to US officials on arrival
passengers will be asked to follow instructions
which has been set up by the US authorities – https://esta.cbp.dhs.
at the airport.
from the crew, such as stowing personal items,
gov. More details about ESTA as well as questions and answers
turning off electronic equipment and remaining
about the process are also available on the website. Passengers
If the ETSA is not granted, application for a visa will be
seated during certain portions of the flight.
must ensure that the number on the ESTA matches the number
necessary. Passengers that do have a valid visa for the USA do
of the passport they will use for the trip. The application process
not require ESTA approval.
British Airways say business class could end on short-haul flights British Airways’ Chief Executive
slightly larger seats for one or two-hour
economy cabin or moved to budget carriers
seats could be removed from planes operating
Willie Walsh, has said that European
journeys has become unsustainable.
instead. “Short-haul premium will never
out of Gatwick and regional airports.
recover” said Mr Walsh. “That part of the
However, BA may hold on to premium in
business-class travel may not survive the recession.
As a result, BA has seen a sharp drop in
business has changed for ever and we have to
short-haul flights operating from Heathrow,
With companies looking to cut travel budgets,
short-haul business-class passengers. These
address it.” BA is understood to be reviewing
to take advantage of business-class transfer
the added expense of flying executives in
travellers have either traded down to the
its short-haul operations and the premium
traffic.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 7
The Traveller Journal News from the travel industry
Airport body scanners Swiss being introduced International
Airlines scoops 3 BTA awards
As part of the new security measures on flights to the US, body scanners are starting to be introduced in the UK, the Netherlands and
Italy, as well as in the US. The European Union is urging that they are installed across all 27 European member states. In the UK, body scanners have already been introduced at Heathrow and Manchester airports. They will appear at other UK airports over the coming months. The Netherlands have also announced the introduction of full body scanners for flights heading to the US and Italy is installing more of the devices. Some European nations however, such as Spain, France and Germany are showing resistance until it can be proved that that do not cause health risks or infringe on privacy
In the U.S., 40 full-body scanners are being operated
rights. European-wide legislation on the introduction
in at least 19 U.S. airports. Six US airports are using
of scanners is a possibility. If the EU does decide to
them for primary screenings, instead of a metal
mandate the use of body scanners across all its 27
detector, while a further 13 US airports are using them
member nations, it could take several months before
for secondary screenings of passengers who set off a
binding regulations come into effect.
metal detector.
Asia-Pacific airlines to acquire 8,000 new aircraft over next 20 years Airlines in Asia and the Pacific will acquire
airlines carrying over 30 per cent of global passenger
some 8,000 new passenger and cargo aircraft
traffic and around 40 per cent of all air freight. “To
over the next 20 years, according to aircraft
meet this demand larger aircraft will be needed to
manufacturer Airbus.
ease congestion and do more with less,” he said. “This will see airlines from the region account for over
Valued at US$1.2 trillion, the requirement represents
40 per cent of twin aisle deliveries and more than
one third of predicted global deliveries between now
50 per cent of the demand for very large aircraft,
and 2028, with the region driving demand for larger
such as the A380. With a modern, eco-efficient and
aircraft types.
comprehensive product line, including the only allnew aircraft in the very large segment, Airbus will
Swiss International Air Lines
by seats which give passengers a
In the passenger market Airbus predicts that traffic
be especially well placed to meet the needs of airlines
was awarded the accolade
maximum of space. These seats are
in the region will grow at an average annual rate of
in this region.”
for ‘Best Business Class to
equipped with innovative pnematic
the Destination of North and
cushions which can be individually regulated by passengers.”
5.9 per cent, which compares with a global average of 4.7 per cent for passenger traffic. As a result of this
The Asia-Pacific region is a core market for Airbus
South America’ at the Business
growth and continuous fleet replacement, the region
accounting for a quarter of all orders recorded by the
Traveller Awards.
is expected to take delivery of some 880 very large
company to date. Today there are some 1,430 Airbus
aircraft, 2,570 twin aisle wide-bodies and 4,560 single
aircraft in service with 66 operators across the
Markus
of
‘Best Airline on the European
aisle aircraft.
region, with another 1,120 on order with customers
Products and Services at SWISS
Network’ for the fourth time in
for future delivery. This represents 32 per cent of the
said “this prize confirms that our
a row, as well as being top of the
Office,
company’s total backlog, reflecting the importance of
new cabin product corresponds to
category for ‘Direct or indirect
Customers, said that within 20 years the region
the region as the fastest growing market for new
the expectations of our clients in the
flights
would overtake the US and Europe as the world’s
civil aircraft
Premium segment. Our new SWISS
America’.
John
Leahy,
Airbus
Chief
Operating
largest air transport market, with Asia-Pacific
8 | CORPORATE TRAVELLER.NET
SPRING 2010 |
Swiss International was also voted Binkert,
Director
Business Class is differentiated
to
North
and
South
The Traveller Journal News from the travel industry
Hertz Unveils New Corporate Identity The Hertz Corporation has launched a new corporate by refining every step of the rental process with the customer
As part of its re-branding, Hertz is also updating its
in mind. The Hertz brand identity will be vibrant and
worldwide facilities, including on-and-off-airport Rent-
The corporate identity program will include the introduction
dynamic as we introduce innovations and other customer-
a-Car and equipment rental locations consistent with the
of a series of innovations to enhance the customer’s rental
focused attributes to enhance the rental experience. Hertz’s
corporate identity. With an emphasis on customer-friendly
experience and will be rolled out at key rental locations, as
new logo leverages our signature yellow colour, signifying the
technology, Hertz facility redesign will incorporate multiple
well as internal and external communications, worldwide.
Company’s 91-year legacy of service and innovation.”
media channels, including leading-edge LCD displays to
“As an iconic global brand and leader in its category, we
“Our goal in the logo redesign was to create a more contemporary
has commenced at larger rental locations and head quarter
are refreshing the Hertz corporate identity to ensure we
corporate image that reflects our strong brand recognition, and
offices, and will affect facility interior, exterior and signage,
will continue to be the first-choice rental provider in every
is in touch with the mindset of current and future customers
as well as employee uniforms. In 2009, newly branded
segment we serve,” commented Mark P. Frissora, Hertz
who appreciate superior service, personalised choices and
facilities will begin appearing in Atlanta, Chicago, Frankfurt
Chairman and Chief Executive Officer. “The Company’s new
value,” commented Mike Senackerib, Hertz Chief Marketing
and Shanghai.
corporate identity embraces our traditional values of speed,
Officer. “We believe, and our customer research bears out,
selection and service, as well as values which customers will
that the new logo portrays Hertz as a modern brand with
Hertz, now in its 91st year, is the world’s largest general
come to identify with Hertz – a commitment to make the
personality for business, leisure and insurance replacement
use car rental company, operating from over 8,000 corporate
rental experience part of a rewarding, personalised journey
renters, and equipment rental customers.”
locations in 145 countries.
identity program, complete with a new logo.
replace most fixed signage. The facility redesign project
Survey Reveals Investment in High Speed Rail as the Business Traveller’s Priority The Guild of Travel Management Companies
airlines, with 20% using no frills carriers. The first
(GTMC), the UK’s leading professional industry
and business class experiences were only enjoyed by
body for travel management companies,
16% of respondents. Heathrow is still the airport that
recently unveiled the results of a survey
dominates discussion and most travellers just want
of 1,250 UK-based business travellers in its
it to work better and be able to get to it easier. The
first Business Travel Manifesto. 70% of the
majority of respondents were not happy with the airport
survey’s respondents felt that high-speed rail
environment as a place to do work (outside of business
networks should be a priority for government
class lounges) and were frustrated by the time it takes to
investment.
move
although
through
airports,
largely
satisfied
Caribbean Conference on Sustainable Tourism Development to be held in May After a one-year absence due to the global economic crisis,
The survey revealed what
with security measures. They
the Caribbean’s premiere international gathering on
business travellers really want
want wi-fi, access to work
sustainable tourism is back. The 11th annual Sustainable
from air, rail and road travel
stations and power points (also
Tourism Conference will be held from May 9-12, 2010 in
and overall the desire was
a requirement at trains and
Bridgetown, Barbados.
for convenience, reasonable
stations), appropriate levels of
cost, speed and the ability to
staff to minimise queuing and
be able to work through the
effective routing of passengers
journey. The most compelling
through
aspect of the survey was that
remain the biggest frustration
70% of the respondents felt
for the business traveller.
airports.
Delays
that a high-speed rail network should be the priority for
GTMC chief executive Anne
Government investment, over
Godfrey said “The delivery of
expansion of capacity at UK
the GTMC Business Travel
airports, and 60% said high
Manifesto has provided real
This year’s conference will examine critical issues relating to
speed rail when asked what
insight and clarity on what
sustainability and will explore creative solutions to many of the
infrastructure would make the
the business traveller wants
challenges facing Caribbean Tourism Organisation member countries,
to be achieved by the future government. We hope
including the effects of climate change. It will look at how member states
our lobbying efforts in the next 18 months will make
can design and implement sustainable tourism policies and programs,
In terms of air, the survey showed that around 50%
a real difference to the experience of the UK business
offering a regional forum for information exchange on the successes and
of business travel is economy class on scheduled
traveller.”
pitfalls of national, regional, and international initiatives.
biggest difference.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 9
The direct way to the best business trip. Flights
Hotels
Car rental
Video conferencing
BCD Travel Direct • thousands of flights • also low cost carriers • more than 45,000 business hotels • rental cars at more than 7,000 locations • everything for your video conferences • and travel insurance!
Arranging your own business trip is easy. Until it gets complicated. Do you prefer reserving your flight, hotel, train or any other means of transportation yourself? Then BCD Travel Direct is the best and most efficient online booking tool offering a complete range of services to the business traveller, from flights (even low cost carriers) to travel insurance. If personal contact is not critical to your business meeting, you can easily book one of the many video conferencing systems available throughout the world online. If it gets complicated, just call us for assistance. Always the direct way to the best business trip.
bcdtraveldirect.be
The Traveller Journal News from the travel industry
Luxembourg’s Cyprus tourism plunges Abbaye de 10.9% in 2009 Neumünster joins Historic Conference Centres of Europe Cyprus tourist arrivals plunged 10.9 percent in
The majority of the island’s visitors come from
2009, according to the government’s statistics
European countries badly hit by the global recession.
office.
Over 2009, there was a 10.3 percent decline in arrivals from Britain, the island’s largest source of visitors, and
The recession in Europe is now taking its toll
a 7.8 percent decrease from Germany.
on the Mediterranean holiday island whose
tourism-reliant economy and growth is expected
The figures are slightly worse than the government’s
to be minimal this year. Between January and
projected 10 percent fall in arrivals for 2009. The
December, 2.14 million tourist arrivals were
struggling tourism sector has sparked fears of a rise in
recorded, compared with 2.40 million in the same
unemployment which could reach an unprecedented 7
period a year earlier.
percent or more.
Aircraft manufacturers and major Middle Eastern Airlines form bio-fuel alliances Two of the Middle East’s biggest airlines – Etihad and Qatar Airways -have announced alliances to develop and run their planes on biofuel. Qatar Airways, Qatar Petroleum, Quatar Science & Technology Park and Airbus have announced that they are to work together to develop sustainable biofuel that could be used by the airline. More details on the project, including a possible timeframe, are to be announced shortly.
Luxembourg’s Centre Culturel
over its history, including being
de Rencontre Abbaye de
a state prison and police station
Neumünster has become
after the French Revolution. In
In January an agreement was announced by Boeing,
the latest member of the
1997, it became the home of The
Etihad Airways, the Masdar Institute of Science
Historic Conference Centres
European Institute of Cultural
and Technology and Honeywell’s UOP to develop
of Europe group. The Abbaye,
Routes.
a sustainable bioenergy project which will use saltwater agricultural systems for aviation bio-fuel.
which is located in the centre of Luxembourg City,
Now completely renovated and
The integrated approach uses saltwater to create an
is a UNESCO World Heritage
transformed into a meeting and
aquaculture-based seafood farming system for plants
Site. It is also the first site
cultural centre with the latest
that thrive in salty conditions – thereby not competing
in Luxembourg to join the
technology, Centre Culturel de
with potential food sources.
HCCE.
Rencontre Abbaye de Neumünster
most innovative schemes of this nature in the world.
can host up to 1,800 delegates
Etihad Airways Chief Executive Officer James Hogan
The project’s findings will be of great use to Etihad
Centre Culturel de Rencontre
inside and 3,500 outdoors in
said “The development of carbon-neutral sources of
Airways as we look to reduce the use of conventional
Abbaye de Neumünster has a rich
theatre style. It has approximately
energy is of major importance to Etihad Airways and
fossil fuels and to develop a commercially viable
historical background, dating back
13,000 m2 of exhibition space
the aviation industry. We are delighted to be a key
alternative that is also able to meet the sustainability
almost 1,000 years ago. The abbey
throughout its 15 halls.
member of the Sustainable Bioenergy Research Project,
principles that we have committed to as a member of
which will be based in Abu Dhabi and will be one of the
the Sustainable Aviation Fuel Users Group.”
has served numerous purposes
| CORPORATE TRAVELLER.NET
SPRING 2010 | 11
The Traveller Journal News from the travel industry
UNWTO says International tourism on track for a rebound
Air France denies that corpulent passengers will be obliged to pay for a second seat
Growth returned to international tourism
improved, with arrivals now forecast to grow
estimated to have declined worldwide by 4
in the last quarter of 2009 contributing
between 3 percent and 4 percent in 2010. This
percent, to 880 million. This represents a
to better than expected full-year results,
outlook is confirmed by the remarkable rise
slight improvement on the previous estimate
according to the latest edition of the
of the UNWTO Panel of Experts’ Confidence
as a result of the 2 percent upswing in the last
UNWTO World Tourism Barometer.
Index.
quarter of 2009. Asia, the Pacific and the Middle
Contrary to information
East led the recovery with growth already
reported in some of the media
Although international tourist arrivals fell by
Over 2009, international tourist arrivals for
turning positive in both regions in the second
recently, Air France has said
an estimated 4 percent in 2009, prospects have
business, leisure, and other purposes are
half of 2009.
that it has no intention of making corpulent passengers
Hyatt expansion in China
New airline consumer protection website launched by US Department of Transportation
Hyatt Hotels Corporation has signed a deal with Chinese real estate company Suning Real Estate Development to grow its mainland footprint
pay for a second seat.
Since 2005, Air France has been offering corpulent passengers the possibility of purchasing a second seat to ensure they travel in optimum comfort and safety. This second seat benefits from a 25%
with three new hotels. The US Department of
discount. Air France has made a
The agreement covers the opening of two 350 room
Transportation (DOT) has
change to its service, which is to
Hyatt Regency hotels in Wuxi and Xuzhou in 2012,
launched a new website
refund corpulent passengers the
followed by a 400 room Grand Hyatt Nanjing in 2013.
to help consumers to file
cost of the second seat in economy
The past 18 months have seen six Hyatt-branded
complaints on airline service.
they
have
purchased,
if
the
Economy cabin is not fully booked.
properties open in Greater China, including two Hyatt Regency hotels in Hong Kong and two Park Hyatt
The website (http://airconsumer.
hotels on the mainland.
dot.gov), allows travellers to file complaints to the DOT, compare historical on-time and baggage
Emirates to reintroduce the A380 on its New York service
Michael Taride appointed President of Hertz International
Emirates Airline has said it plans to redeploy
Hertz, the world’s largest general use
baggage, fare advertising, refunds,
the superjumbo on its New York service during
car rental brand, has announced the
overbooking, disability and flight
the second-half of the year after pulling it off
appointment of Executive Vice President
delays.
the route last June.
Michel Taride to President, Hertz
mishandling records of airlines and get helpful tips about air travel. The site also contains a compendium of information on government rules and guidance on subjects such as
US Air Carriers Raising Domestic Fares In January American Airlines
International. His previous role as President,
“This updated web site is part
made minor increases to most
Emirates, which have already taken delivery of its
Hertz Europe, has been expanded to head
of our ongoing effort to improve
of domestic fares, and some
eighth A380, started flying the double-decker aircraft
up the company’s Asia and Pacific car rental
resources
competitors have followed suit
to New York at the end of 2008, but pulled the
and leasing businesses in addition to those
ensure that airline passengers are
as the industry struggles to
superjumbo from the route months later due to falling
in Europe, the Middle East and Africa.
treated fairly when they fly” said
gain pricing power.
passenger demand. The carrier now flies the A380 to
for
consumers
and
US Transportation Secretary Ray
Toronto, London Heathrow, Paris, Seoul, Bangkok,
Mr Taride will also be responsible for creating new
LaHood. “We want to make it as
The American Airlines fare rises
Sydney and Auckland. It will start A380 services to
joint business opportunities with the car rental
easy as possible for consumers to
led to increases from Continental
Jeddah from February.
and equipment rental operations in the Hertz
find the information they need to
Airlines and Delta Air Lines within
International region. Now in his thirtieth year with
make their air travel experience
a week. As of yet, United and US
Emirates currently have 58 A380s on order at a value
Hertz, Mr Taride is based at the Hertz International
as smooth and hassle-free as
Airways have not announced that
of more than $17 billion at list prices.
headquarters in Uxbridge in the UK.
possible.”
they will be matching the rises.
12 | CORPORATE TRAVELLER.NET
SPRING 2010 |
The Traveller Journal News from the travel industry
Virgin America to retain OrientExpress to US certification Transportation authorities have ruled that Virgin
Virgin
America Inc can continue to be a US- certified carrier.
relatively small,
is
This clears the way for Virgin America to increase its US
with just 100
expansion.
daily
flights
and
around
travel from Thailand to Laos
Competitors, led by Alaska Airlines, had challenged Virgin’s US
1,500 employees. Using San Francisco as its hub, it flies routes
status following media reports early last year that Branson’s
to Boston, Ft. Lauderdale, New York, Seattle and several
Virgin Group owned virtually all of Virgin America’s voting
other domestic destinations. With passenger growth in the US
securities. Under US legislation, domestic-operating airlines
essentially stagnant, airlines have to grow their revenue by
must be 75% owned by US citizens. However, in January, the
poaching market share from others, typically by undercutting
Luxury train operator Orient-Express has
Transportation Department ruled that Virgin does indeed
their fares. Virgin America competes directly with Alaska,
scheduled its first-ever crossing of the
meet its standard to be a US-certified carrier, with 75% of the
JetBlue Airways and Southwest Airlines, as well as some of
Friendship Bridge between Thailand and
airline owned by VAI Partners LLC, a Delaware limited-liability
the big carriers such as United Airlines, which also has a San
Laos aboard the legendary Eastern & Oriental
company, and 25% owned by Branson’s Virgin Group.
Francisco hub.
Express (E&O) for February.
Amadeus makes key management appointments for 2010 and 2011
The Thai-Laos Friendship Bridge, which opened last year, allows E&O to continue its journey into Laos. In the past, E&O could only go as far as the Thai north-eastern town of Nong Khai, opposite the Laotian capital of Vientiane. The first four-day/three-night Voyage to Vientiane journey departs on February 23 from Bangkok and traverses key historical and natural
Amadeus has announced that David V. Jones will
Amadeus has also announced the appointment of Ana de
attractions in north-eastern Thailand and Vientiane
continue to lead the company as President & CEO
Pro as new CFO and Sabine Hansen Peck as Vice President,
before returning to the Thai capital.
through 2010 and will be succeeded in January 2011
Human Resources, responsible for Group HR worldwide.
by present Deputy CEO and until now also CFO, Luis Maroto. David will work closely with Luis and with the entire senior executive team to ensure a smooth transition in the coming months.
SIA to fly A380 to Zurich The 471-seat A380 service will have a
Travelport Seals Full Content Agreement with Gulf Air
Air travel in Brazil soars by 17.7% in 2009 Air travel in Brazil jumped by 17.7% during 2009 – its highest increase over the last five years. The improved outlook for civil aviation in Brazil reinforces expectations that ticket fares will be hiked early in 2010 because of strong demand for regional travel and a strengthening currency that is boosting disposable income for air travel.
three-class
Travelport and Gulf Air have announced
configuration
details of a new global full content agreement
Gol Linhas Aereas, Brazil’s second largest carrier,
–
that will give all Galileo and Worldspan-
registered a sharp increase in traffic December as the
Class suites,
connected travel agents worldwide access to
local economy continued to pick up. GOL registered
60 Business
the airline’s full range of published fares and
2.83 billion in Revenue Passenger Kilometres during
Class
inventory.
December, up 34.8% from the year before and 15%
12
First
seats
higher than in November. TAM remained the market’s
Singapore Airlines is to
and 399 Economy seats. SQ346 will
replace its 12 weekly services
depart Singapore at 01:10, arriving
The new multi-year agreement marks the continuation
leading airline for domestic flights with a 45.4 % market
between Singapore and Zurich
in Zurich at 08:00 local time. On the
of a long-standing relationship between the leading
share, down from 50.3 % a year earlier. Smaller airlines,
with daily services on the
return leg, SQ345 will leave Zurich
GDS provider and the pioneering airline, known for
led by WebJet and Azul, saw their combined market
superjumbo A380 from March
at 12:00 and reach Singapore at
its traditional Arabian hospitality and award-winning
share rise to around 13% from 7.3% in 2008, according
28.
06:05 the next day.
in-flight product and services.
to the Brazilian civil aviation regulator ANAC.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 13
Back to real Hospitality
%XPERIENCE A 7ORLD OF $IFFERENCE
„ "RUSSELS´ ONLY REMAINING TH CENTURY HOTEL „ (ISTORICAL LANDMARK
„ ,OCATED IN THE HEART OF THE HISTORIC CENTER OF %UROPE´S #APITAL
„ 0RESTIGIOUS DOWNTOWN ADDRESS FOR BUSINESS AND LEISURE TRAVELERS
IT FEATURES \ ROOMS INCLUDING SUITES \ A BAR ¦,E InME§ \ A GASTRONOMIC RESTAURANT ¦,´ !LBAN #HAMBON§ \ BREAKFAST RESTAURANT ¦,E *ARDIN )NDIEN§
\ ROOM SERVICE HOUR \ VENUE ROOMS INCL THE -ETROPOLE %XECUTIVE #ENTER - % # WITH A TOTAL CAPACITY UP TO GUESTS \ BUSINESS CENTERS \ ½TNESS ROOM
PLACE DE "ROUCKnRE \ " "RUSSELS \ "ELGIUM INFO METROPOLEHOTEL BE WWW METROPOLEHOTEL COM
annonce A4.indd 1
4 \ &
bbs-gc
N V HOTEL METROPOLE S A
26/11/07 17:59:05
The Traveller Journal News from the travel industry
Nyhuset Corporate Apartments launches new 5 star suites in Brussels
IATA says 2009 showed worst demand decline in airline history
Nyhuset Corporate
room with a roof-top terrace which enjoys breathtaking
The International Air Transport Association said 2009 showed
Apartments has opened
views over Brussels’ skyline.
the worst demand decline in history, despite December traffic
new 5 star Suites in the historic heart of Brussels.
improving 4.5% from a year earlier. In addition, residents can enjoy the convenient services of the Dominican Hotel located just around the corner.
IATA said while traffic, measured in revenue passenger kilometres,
The luxury apartments are situated in Brussels’ city
This includes free access to the Dominican’s spa and
improved 4.5% year-to-year in December, the load factor, which measures
centre, near the Galerie de la Reine, the Grand Place,
fitness centre, in addition to all the usual hotel services
the proportion of seats filled with paying customers, was 77.6%.
the Opera House and the Ilot Sacré – a well known
such as room service, laundry & dry cleaning, check-in/
Brussels restaurant area.
check-out, housekeeping and the restaurant and bar
IATA, which represents some 230 airlines and 93% of scheduled
with its cloister garden.
international air traffic, said over 2009 passenger demand was down 3.5%
All suites are stylishly furnished and equipped with
compared with 2008 with the 2009 load factor at 75.6%. Middle Eastern
LCD-TV, Wifi, air conditioning, walk-in glass enclosed
Prices start at 80 euros per day for the studios and 95
carriers witnessed the fastest growth in passenger traffic, up annually
rain shower and a fully equipped kitchen. There is
euros per day for the Penthouse with a minimum stay
19.1% in December and 11.2% over 2009, as they increased their share
also a duplex penthouse which has an upstairs living
of 30 days.
of long-haul connecting traffic over their hubs. Latin American carriers
ACTE Announces Board Run-Off Election Result
recorded 7.1% growth in December on the year, however full-year traffic growth was muted at 0.3% due to the impact of Influenza A(H1N1) fears during the second and third quarters. Asia-Pacific carriers benefited from a 8.0% year-on-year improvement in traffic in December, boosted by the significant economic upturn in the region. By contrast, European carriers saw a 1.2% decline in December and North American carriers declined by 0.4%.
The Association of Corporate Travel Executives
Leigh Bochicchio joins ACTE’s recently elected Lutz
“Revenue improvements will be at a much slower pace than the demand
(ACTE) has announced that Leigh Bochicchio,
Stammnitz, President of Corporate Mobility Services
growth that we are starting to see. Profitability will be even slower
Vice President Program Lead Multinational
for Siemens AG and JoAnne Lloyd, Sourcing Director,
to recover and airlines will lose an expected $5.6 billion in 2010” said
Corporate Program for MasterCard Worldwide,
Travel for InterContinental Hotels Group. Bochicchio,
Giovanni Bisignani, IATA’s Director General and chief executive officer.
has been elected to the At-Large Board seat in
Stammnitz and Lloyd will serve three-year terms
““In terms of demand, 2009 goes into the history books as the worst year
the first even run-off election.
running through to 31 December 2012.
the industry has ever seen.”
Association of Southeast Asian Nations launches massive tourism campaign The Association of Southeast Asian Nations
MITM Euromed to be held in Spain this summer
(ASEAN) has rolled out a new tourism
The fourteenth edition of
GSAR Marketing, MITM’s
selective fair modality based
and
campaign with the slogan “Southeast Asia:
MITM Euromed, Meetings
organizing
will
on giving priority to quality
in accordance with their
feel the warmth.”
and Incentive Travel
retain the event’s proven
over quantity, and matching
business potential.
Market, will be held in the
format of individual pre-
the number of buyers with
ASEAN consists of ten member countries –
Olympic Congress Palace,
requested and pre-established
exhibitors. The incentives,
Brunei, Cambodia, Indonesia, Laos, Malaysia,
in Lloret de Mar, Costa
individual
congresses
Burma, Philippines, Singapore, Thailand and
Brava, Spain from June
between
and
hosted buyers, come from
Vietnam.
9 to 11.
buyers, continuing with its
all Europe and the USA
company,
appointments exhibitors
and
are
strictly
selected
meetings
| CORPORATE TRAVELLER.NET
SPRING 2010 | 15
The Traveller Journal News from the travel industry
Air France–KLM extend Amadeus full content distribution agreement until end 2013
Lufthansa launches three new long-haul routes from Munich
Amadeus and Air France-KLM, have agreed
The full content agreement also includes the content
to extend their full content agreement until
of subsidiary airlines Martinair and VLM and ensures
December 2013. The agreement guarantees
access to the same content through Amadeus as
Amadeus travel agents worldwide access to the
through any other direct or indirect sales channel,
This summer Lufthansa
Teheran under the flight number
entire range of fares, schedules and inventory
distribution provider or website.
will be offering flights from
LH 608. Flights will depart for the
Munich to three new long-haul
Iranian capital four times a week,
Amadeus has recently announced long-term full
destinations. From the end of
on Mondays, Wednesdays, Fridays
content agreements with key airlines including British
March, Tashkent, Teheran and
and Saturdays.
Jean Wieviorka, VP Corporate and Distribution, Air
Airways, Iberia, Lufthansa, Swiss, SAS Group and
Miami will be included in the
France and KLM said “Travel agencies are an essential
Virgin Atlantic..
timetable. In addition, services
Services to Miami from Munich
to Cairo, which were launched
will also be resumed on 29
relating to more than 74.8 million seats and 90,000 flights operated annually by Air France and KLM.
part of our global sales strategy. We are delighted to have reached a cost-effective distribution agreement
More than 80% of all airline bookings sold by Amadeus
this winter from Munich, will
March. The “Sunshine State”
that will continue to give Amadeus travel agents
travel agencies worldwide are made on airlines with
be extended until 30 May 2010.
is
worldwide an efficient access to the wide range of Air
content agreements. This represents over 280 million
France-KLM services and fares”.
bookings a year.
Lufthansa will begin operating the
destination for companies in the
new service to Tashkent, the capital
health care and IT sector. Flight
Lufthansa and Brussels Airlines expand codeshare services to Africa
an
increasingly
attractive
Lufthansa and Brussels Airlines passengers
Angolan capital Luanda in addition to its own twice-
of Uzbekistan, on 28 March 2010.
LH 460, operated by an Airbus
now have a wider choice of flights to African
weekly service from Frankfurt. Frequencies to Angola
Many
multinational
A330, will depart from Munich
destinations.
are thus being doubled from two to four per week.
concerns have already established
three times a week, on Mondays,
Members of Lufthansa’s frequent flyer programme
bases in the country because it is
Tuesdays and Thursdays.
Miles & More can earn miles on all flights operated by
rich in raw material resources and
with Brussels Airlines to four more
Lufthansa and Brussels Airlines or
agricultural produce. Germany is
Fares to Miami and Teheran
destinations in Africa. This means
redeem miles for award flights.
one of Uzbekistan’s principal import
start at 499 euros, while flights to
partners and is a key trading partner
Tashkent are available from 779
Lufthansa customers can now book codeshare flights
passengers can fly with the Belgian
renowned
carrier from Berlin-Tegel, Hamburg,
As part of the extended cooperation
in terms of exports. Tashkent is also
euros. These fares apply to return
Hanover,
Munich,
between the two carriers, Brussels
an interesting tourist destination. The
flights in Economy Class and
Nuremberg and Stuttgart through
Airlines, which belongs to the
city is the gateway to the legendary
include all taxes, charges and the
Brussels direct to the African
Lufthansa Group, will also issue
Silk Road. Lufthansa will serve
Lufthansa Ticket Service Charge
capitals Conakry (Guinea), Freetown
its own tickets to passengers on
Tashkent three times a week, on
if the booking is made online at
(Sierra Leone) and Kigali (Rwanda).
Lufthansa flights from Frankfurt
Tuesdays, Thursdays and Sundays.
www.lufthansa.com. Miles & More
Furthermore, Lufthansa can now
to Abuja, Lagos and Port Harcourt
offer its passengers two codeshare
(Nigeria),
flights with Brussels Airlines to the
Guinea) and also to Luanda.
Frankfurt,
16 | CORPORATE TRAVELLER.NET
SPRING 2010 |
Malabo
(Equatorial
members can earn miles on these On 29 March, Lufthansa will resume services from Munich to
flights.
The Traveller Journal News from the travel industry
Brussels Airlines joins Star Alliance, Brussels Airport becomes hub
Swiss International Airlines Expansion Plans for 2010
Brussels Airlines became the 26th member of
to the USA would definitely be an important step in
Star Alliance during an official ceremony on 9th
strengthening our hub competitiveness”.
December in Brussels’ historic “Grand-Place”. With the entry of Brussels Airlines, Brussels Airport Brussels Airlines brings a network of 60 destinations
has now become a hub for Star Alliance. This means
to Star Alliance, including many exclusive destinations
there will be a multiplication of new flights and
located in Africa. This means that customers on the
frequencies from Brussels by Star Alliance partners
Star Alliance network can now choose from more than
for next summer. Air Canada will start a daily
19,700 daily flights to reach 1,077 destinations in 175
Brussels-Montreal/Toronto flight, United Airlines will
countries.
fly to Chicago, and Blue 1 will launch non-stop services to Helsinki. The airport is also to be connected by a
Brussels Airlines’ management estimates that its
high-speed train link to northern Belgium and the
The air transport industry
with short-haul destinations such
integration into Star Alliance could help passenger
Netherlands, which will greatly enlarge its catchment
may have just ended one of its
as Berlin, Brussels, Copenhagen,
traffic to grow by 10 percent over the next two years.
area.
most difficult years but Swiss
Milan, Paris, and Tel Aviv. Two
It plans to continue to build up its network. “As we
International Airlines plans
of the airline’s Airbus A340-300
are financially in a better position, we are now looking
Brussels Airlines HON Circle and Senator cardholders
for growth are optimistic, with
aircraft are returning to service
to be more aggressive in building up our network and
have been given Star Alliance Gold status while
a number of new routes in the
in
being
connections,” said Bernard Gustin, Co-Ceo of Brussels
Brussels Airlines Frequent Traveller cardholders have
pipeline.
temporarily withdrawn from the
Airlines. “We will continue to build up our African
Star Alliance Silver status. All other Star Alliance Gold
fleet and this additional aircraft
and European networks and we are seriously looking
and Silver status holders will be given the appropriate
In December, Swiss CEO Harry
capacity will be used to increase
to fly again to two destinations in the United States.
benefits when travelling on Brussels Airlines. Gold
Hohmeister
airline’s
frequencies to Delhi, Mumbai, São
Nothing has been yet officially concretized, especially
status privileges include access to 980 lounges across
expansion plans for 2010. “We
Paulo, and Montreal. “We are also
as long as the dollar remains extremely low, but flying
the network.
are pleased to see that Swiss has
monitoring the demand in Asia.
succeeded in remaining profitable
We will commence an additional
thanks to 5 years of efforts to lower
weekly frequency to Shanghai next
our costs and improve efficiency”
summer and we are looking at
he said.
Beijing in the longer term,” added
presented
spring
2010
after
Hohmeister. Following the opening of new links to Lyon and Oslo from Zurich in
The airline also plans to boost
2009, the airline has announced
its routes from Geneva and is
the launch of a new route to San
considering destinations in South
Francisco to commence in June. SIA
and West Europe such as Nice and
will offer six flights a week between
Rome. In the meantime, from this
Zurich and San Francisco, using
spring, Swiss will serve London
Airbus A340-300 aircraft. The San
Heathrow with six daily flights
Francisco flight will be in connection
from Geneva.
Global recession has cost UK tour operators £ 2.1 Billion The recession has cost UK Tour
than they were a year before. The bill in lost
downturn, but there are still companies
Operators £ 2.1 billion in lost profits
profits stands at £2.1 billion. With demand so
getting it right in spite of it all. Amazingly,
over the last year, according to new
subdued and the resultant competition, many
there
research by market analysts Plimsoll.
companies are unable to charge the prices
maintained or increased their profit margins
they need to make healthy profit margins.”
in the last year. All things considered that’s
David Pattison, senior analyst at Plimsoll
are
233
companies
that
have
a pretty good achievement. Those companies
Analysis says “The recession has hit the sector
However, the burden of lost profit is not
prove that an efficient business selling the
hard with more than half of the companies
being shared equally as Pattison explains,
right product to the right market can still
analysed in our new report making less profit
“570 companies have bore the brunt of the
succeed in the current climate.”
| CORPORATE TRAVELLER.NET
SPRING 2010 | 17
The Traveller Journal News from the travel industry
Schiphol.nl voted LAN Air New Zealand to launch lie-flat seating best airport website Airlines seeks new in economy class acquisitions For the second time,
website also has its own video
Air New Zealand is to launch
economy seats, though prices will
Schiphol.nl has been
channel – SchipholTV. Flight
“Skycouch” lie-flat seats in
not be confirmed until tickets go
awarded first prize in the
information, the most popular
Lan Airlines SA, Latin
economy class on its Boeing
on sale in April. The airline says
category ‘Best Airport
section of the website, has been
America’s biggest air carrier,
777-300ER aircraft scheduled
the new seating will transform
Website’ in the ‘Webbie
expanded and now features
is studying the market for
to be delivered in November.
international air travel, creating
Aviation Awards’ organised
prominently on the homepage.
possible acquisitions. With
a flexible space ideal for couples,
by Flightglobal.com – the
A parking guide has also been
its Latin American passenger
The Skycouch is made up of three
and for those travelling with
joint website maintained
added, providing visitors with
traffic showing recovery over
standard seats that can be changed
children.
by several leading
information about where to
the last two months, LAN is
internationalaviation
park at Schiphol.
seeking to expand its presence.
into a single, horizontal space by removing arm rests and covering
“For the past three years we have
over the footwell, although the seats
been designing a new long haul
Schiphol.nl was awarded the
“We are looking at all the possibilities
do not fully recline. 22 Skycouch
experience that will reignite the
The
Schiphol.
gold ‘Webbie’, followed by the
around and we are window shopping,”
seats will be fitted on the new
passion
travellers,”
nl was recently reorganised
DFW International (silver) and
said its Chief Operating Officer
aircraft, making up the first 11 rows
said Rob Fyfe, Air New Zealand’s
and the navigation structure
Manchester
Igancio Cueto. “It’s a time when
of the economy class cabin. They will
chief executive officer. “For those
adjusted.
airport websites.
be launched on Air New Zealand’s
who choose, the days of sitting in
added Ruben Catalan, an analyst
services between Auckland and Los
economy and yearning to lie down
who covers Lan for brokerage BCI
Angeles, and will become available
and sleep are gone.” Mr Fyfe also
Corredor de Bolsa SA in Santiago.
on the carrier’s Los Angeles-London
announced an overhaul of the
“Companies are looking to increase
services from April 2011.
airline’s premium economy cabin,
their efficiencies through combining
which he claims will offer improved
their operations.”
A single Skycouch is likely to cost
of
today’s
sector journals. content
of
The
airport’s
Airport
(bronze)
the competition is consolidating,”
dining and comfort.
the equivalent of two and a half
Airline ticket prices expected to increase worldwide According to the latest ITB
percent. The
World Travel Trends Report,
European
a rise in the price of airline
market
is
tickets is to be expected
forecast
to
worldwide in the short to
grow
by
3.4 percent, lagging significantly
medium term.
behind the expected global average
Scotland’s Flyglobespan goes bust
Airline fees to rise at Frankfurt Airport
Flyglobespan, the Scottish airline and tour operator, has been placed under administration. All scheduled flights have been cancelled and the majority of the company’s 800 staff have been made redundant. In 2009 Flyglobespan carried more than 1.5 million passengers and
The report says that airlines need
growth rate of 4.9 percent. The
German airport operator
euros annually on just the airside
operated 12,000 flights. In the
to significantly adjust their ticket
ITB findings are based on the
Fraport AG has signed a
facilities – the side of Frankfurt
same year the airline announced
prices, noting that “current airline
assessments of 60 tourism experts
preliminary agreement with
Airport
it had made an operating profit
prices are clearly too low to allow
from 30 countries.
airlines which may see fees
operations take place.
airlines to become profitable again.”
where
actual
aircraft
of £1.2m following a loss of £19m in 2008. However its recent failed
increase by 12.5 percent Dr. Martin Buck, vice president,
over the next two years at
The new fee deal with airlines will
attempts to conclude a financing
Despite the worldwide recession,
CompetenceCenter
Frankfurt Airport.
see charges rising by 4 percent in
deal led to the announcement being
the ITB World Travel Trends
Logistics, Messe Berlin, believes
July and by 3 percent in October. In
made on December 16 that it had
Report expects commercial aviation
that the recession has already had
Fraport is planning a substantial
April 2011, charges will be raised
filed for bankruptcy.
to grow dynamically over the next
a positive effect, “The over-capacity
expansion at Frankfurt, including
by another 3 percent and by 2.5
two decades. The Chinese market
of the world’s airline industries
a fourth runway that it hopes to
percent in October 2011. Fraport
The airline industry, including
is predicted to expand annually
has been reduced and older planes,
open by 2011, and a third terminal
said it also hopes to agree promptly
Ryanair and easyJet mounted an
by around 8.4 percent, followed
which consume large amounts of
which will open in stages after
on the fee schedule between 2012
emergency operation to repatriate
by the Asian-Pacific region at 6.9
kerosene, have been taken out of
the new runway. Fraport has
and the end of 2015.
those left stranded at special
percent, and South America at 6.4
service.”
said it is spending about 1 billion
18 | CORPORATE TRAVELLER.NET
SPRING 2010 |
Travel
&
‘rescue’ rate fares.
We take care of your car
...while you travel with Thalys or Eurostar.
www.q-park.be Zuidstation Gare du midi
Astridplein
Brussel / Bruxelles
Antwerpen / Anvers
The Traveller Journal News from the travel industry
Amadeus Affinity Shopper wins Award at PhoCusWright Travel Innovation Summit
Hainan Airlines to offer Daily Brussels-Beijing links Hainan Airlines, China’s
a
largest private airline,
entertainment system with
state-of-the-art
inflight
will be offering daily links
personal touch screens. The
between Brussels Airport
flights will offer convenient
and Beijing as from April
onward
27th this year.
Shanghai, Hong Kong, Taipei
connections
to
and a large number of other
Amadeus has won the PhoCusWright
Hainan
travel technology
operations between Beijing
innovation award for
and Brussels in 2006 and is currently offering three
its Affinity Shopper
weekly flights during the winter season and four weekly
“The availability of a daily direct service will be very
product.
flights during the summer season. Since the startup of
much welcomed by business passengers” said Jos
this service, the direct flights between Brussels and
Stroobants, Director Aviation Development at Brussels
China have become very popular with both holiday and
Airport. “This announcement illustrates the growth of
business travellers.
business relations between our countries, as well as
The was
product,
which
developed
for
Airlines
launched
airline websites, was
destinations in China and North East Asia.
the growing popularity of the many wonders of China
launched in November and piloted
Selected from over thirty other
Flights will be operated with Airbus 330-200 aircraft,
for European holiday travellers, and the attraction of
by Lufthansa Airlines. Part of
entries,
Affinity
offering 36 lie flat bed seats in business class and
our own cultural heritage for the growing number of
the Amadeus Extreme Search
Shopper was recognized for its
177 seats in economy. All seats are equipped with
Chinese visitors”.
technology
innovative design and technology
portfolio,
Affinity
Amadeus
enables travellers to shop on airline
infrastructure
websites by their desired travel
challenges such as displaying
experience, rather than on a linear
instant response to all search
date and destination basis.
functions – including budget, type
which
solves
of activity or geography – all on The PhoCusWright award was
a single page. In the near future,
presented to Amadeus during
the solution will allow for further
the Travel Innovation Summit
services such as allocation of
in
frequent flyer miles.
Orlando,
in
November.
US Justice Department gives tepid response to request on AA-BA tie-up
Profitable Emirates airlines could become financial collateral for debt-stricken Dubai
The US Justice Department has said that a tie-
Dubai could be forced to cede ownership of Emirates Airlines as
North America and Europe to help them overcome
the city state fights for its financial stability.
current industry challenges such as soaring fuel costs.
Department’s claims in the hope that the Transportation
They have applied for antitrust immunity from the US
Department
government on transatlantic flights.
spokesperson from BA said “It’s important to note that
Emirates Airlines is a key asset for Dubai. As one of the world’s fastest
up of British Airways and American Airlines for transatlantic flights would lead to “competitive harm” and called for restrictions on the deal. American Airlines, British Airways and Iberia of Spain, all members of the oneworld alliance, have signed an agreement to cooperate over flights between
growing carriers, award winning Emirates posted a net profit of £163
overrules
the
recommendations.
A
the issues raised by the Department of Justice are
million last year. The airline has ambitions to make Dubai a leading
The Justice Department’s antitrust division made
virtually identical to those it made in the Continental/
international hub and to become the world’s most important long-haul
its recommendation on the 22 December to the
United Star alliance case, which the DOT ultimately
carrier within a decade. The biggest customer for the A380, Emirates
Department of Transportation (DOT), who in turn
rejected. The quickest way to enhance competition in the
has ordered 58 of the 500 seat aircraft. However financial experts believe
will be responsible for making the final ruling. The
global aviation marketplace and provide a competitive
the airline’s future could be determined by Dubai’s sister emirate, Abu
Justice Department has warned that it believes that
balance is to grant oneworld’s application for immunity.
Dhabi, which could demand ownership of the company for bailing out its
the BA-AA tie up could lead to a 15 percent increase
This will ensure a level and competitive playing field
neighbour if the troubles at Dubai World worsen.
in transatlantic fares and “would result in competitive
with both the Star and SkyTeam alliances who have
harm on certain transatlantic routes serving 2.5
already received this same grant of immunity.”
Emirates is owned by the Investment Corporation of Dubai, which is in
million passengers annually.”
turn controlled by the Dubai government. Dubai has sought a 6-month
The proposed AA-BA tie-up has also drawn criticism
moratorium on debt repayments of nearly US$60 billion, connected to
Reacting to the announcement, British Airways said it
from Virgin’s Richard Branson, who says the deal
Dubai World and its construction subsidiaries and associate companies.
would be making a line-by-line rejection of the Justice
would threaten rivals.
20 | CORPORATE TRAVELLER.NET
SPRING 2010 |
The Traveller Journal News from the travel industry
Virgin Galactic selects European space port in Sweden Once
flights
have
been
in
operation for 6 to 12 months in the US, the shuttle will move to the to its new Swedish site to address the European market. In a recent interview with Swedish broadcaster TV4, Richard Branson said that spaceflight from Sweden could become a reality as early as 2012. “We would love to send people up Richard Branson’s Virgin Galactic has selected
with rocket so they can experience the aurora from
Kiruna, in northern Sweden, as the second
space. Sweden has been very welcoming and very
port for its SpaceShipTwo space shuttle.
enthusiastic about this project, so I am hopeful that
SpaceShipTwo’s first flights are due to to take
we, very soon after having started our space program
off from Virgin Galactic’s home port in New
in New Mexico, will be able to start up in northern
Mexico, US, in 2011.
Sweden”, Branson said.
Kempinski Hotel Dukes’ Palace in Bruges voted Leading Business Hotel in Belgium The Kempinski Hotel Dukes’
organizations in over 160 countries
Palace has been recognized
across the globe.
EU to Review Financial Protection for Travellers Booking Flights Directly with Airlines
as the Leading Business Hotel in Belgium by the
Philippe
prestigious World Travel
Manager of the Kempinski Hotel
De
Meyer,
General
Awards.
Dukes’ Palace commented “This award is a tribute to my entire staff
The World Travel Awards were
which day after day ensures the most
launched in 1993 to acknowledge
consistent and attentive service. We
and recognize
are delighted to be recognized in our first full year of operations with
excellence in the world’s travel
this distinguished honour and it is
and tourism industry. Votes for
wonderful to be acknowledged for
the Awards’ various categories are
our consistent effort to deliver the
The Consumer Commission of the European
cast by travel professionals from
most attentive service, amongst so
Union is launching a review of the financial
183,000 travel agencies, tour and
many outstanding and renowned
protection available to travellers who book
transport companies and tourism
five star hotels in Belgium.”
flights direct with an airline. Currently, only those who have booked through a travel agent or taken out independent financial failure insurance are covered for the cost of a new flight if their carrier goes bust. However, with the airline
Hilton The Hague to open in April 2010
industry under pressure, the Commission considered
The consultation period was finalised at the end
whether the existing Package Travel Directive could be
of January and the Commission expects to publish
A new member of the Hilton
example of how an existing building
extended to cover independent travellers.
proposals for a revised directive in the autumn.
chain, Hilton The Hague, will
can be revived and revitalized.
Emirates Airlines to operate flights to Amsterdam Schiphol
open its doors at the beginning of April. The hotel will feature
The Hague, political capital of the
195 contemporary bedrooms
Netherlands, is home to the Dutch
and 11 meeting rooms,
Royal family and host city to the
including a ballroom with a
International Court of Justice.
maximum capacity for up to
Strategically
400 guests.
Amsterdam and Rotterdam, the
located
between
Hague is just 25 minutes from Situated in the heart of the city,
Schiphol airport and enjoys direct
Emirates Airlines will be operating flights between
2010. The new Emirates service will offer daily links on
Hilton The Hague has a strong
high-speed train links to Brussels
Dubai and Amsterdam Airport Schiphol as from 1 May
Boeing 777 aircraft, with three different service classes.
emphasis on design and is a textbook
and Paris.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 21
Windows®. Life without Walls™. Panasonic recommends Windows.
THE ULTIMATE TOOLKIT FOR ALL YOUR EVENTS! TOUGHBOOK CF-52 Shock-protected, easily removable HDD
Intel® Centrino® 2 Processor Technology with Intel® Core™ 2 Duo Processor Genuine Windows® XP Professional or Genuine Windows Vista® Business 15.4” W(U)XGA Active Matrix (TFT) colour LCD or 13,3” Touchscreen
Integrated DVD Multi Drive 15.4" W(U)X GA
Firewire (IEEE 1394a), USB 2.0 and serial port Battery life up to 7 hours Withstands drops from a height of 76cm
Robust magnesium alloy display case
More information at www.toughbook.eu or tel. +32 2 481 03 70
The Traveller Journal News from the travel industry
Eurotunnel strengthens revenue management strategy with Amadeus fluid pricing
Amsterdam Airport Schiphol makes major investments in baggage management Amsterdam Schiphol Airport has signed a
Schiphol will invest approximately 800 million euros
contract with Vanderlande and IBM for the
in expanding baggage-handling system capacity and
implementation of a state of the art baggage
improving the quality and reliability of the system. The
transport system known as Backbone.
new Backbone system, along with the commissioning of transfer unloading quays, are key steps in Schiphol’s ‘70 MB’ programme which aims to increase capacity to 70 million baggage items in the future. The airport is working closely with KLM to realise the project. The new transport system will link the airport’s West, E, D and South baggage basements, thus creating an integrated baggage system. Work is scheduled to start in March 2010, and is expected to last until mid-2013. Two rows of check-in desks in Departure Hall 2 will be closed alternately from May 2011 through September 2012 in order to facilitate the completion of the new Backbone.
Amadeus and Fourth Dimension Software partner to provide nextgeneration technology to tour operators and package travel providers worldwide Pricing
solution,
their
Amadeus has partnered with Fourth
”We are extremely pleased to be able to contribute
Dimension Software (FDS), a software
to the success of tour operators and leisure travel
development and services company for the
providers such as Nouvelles Frontières” says
travel industry. The partnership offers a
Philippe Chérèque, Executive Vice President,
Eurotunnel has successfully
Fluid
implemented a revenue
car yield revenue has increased
next-generation solution that combines
Commercial, Amadeus. “Their business processes
driving Fluid Pricing Solution
by 2%. Paul Lymath, Strategic
systems and technologies from Amadeus and
are very specific and their workflows differ from
from Amadeus.
Planning and Analysis Manager,
FDS’ systems, destined for tour operators and
one player to another. Together with FDS, we will
Eurotunnel commented “We have
providers of packaged travel.
offer them the highest service levels and reliability,
The Fluid Pricing solution, which
been using Amadeus Revenue
has been created to drive increased
Management products for over
FDS’ CONTOUR® is a complete travel management
revenues, is a new component
ten years and we couldn’t be
solution for tour operators and providers of packaged
in
system,
more pleased with the results.
travel, which optimises inventory management,
Once implemented, CONTOUR can be interfaced to
Our partnership has allowed us
packaging, reservations, multi-channel distribution
Amadeus Web Services to easily source flights in a
automatically drive price inventory
to make more rapid, accurate
and
business
streamlined process and to Amadeus Master Pricer,
within the Central Reservation
decisions regarding pricing and
processes. CONTOUR enables tour operators to
the low fare search tool which enables tour operators to
System. Eurotunnel also benefits
customer acquisition.”
lower costs by streamlining and reducing manual
add the cheapest and most relevant flight component
processes and expanding multi-channel distribution.
to the holiday package they create. CONTOUR can
being
RMS
and market changes.”
which provides information to
from
Amadeus’s
helping them to continuously adapt to the industry
able
to
simulate
operational
(mid-/back-office)
multiple scenarios for future price
Bernard Rannou, Head of PMS and
It adapts quickly and easily to changing market
also be interfaced to TravelTainment’s multi-channel
and market demand relationships
RMS development, Amadeus added
conditions with a highly efficient and flexible rules
distribution front-ends, part of the Amadeus Leisure
in order to better set pricing policies
“We have built a strong partnership
engine. CONTOUR offers deep integration with
Group Portfolio, on which the largest European
that guide future decisions.
with Eurotunnel and worked hand
Amadeus services. Tour operators can efficiently
online travel websites and travel agencies are
in hand with them throughout this
access and package scheduled, charter and net-rate
booking holidays.
implementation process.”
flights via Amadeus technology and distribute them
Six
months
after
Eurotunnel
implemented
the
Amadeus
across TravelTainment’s distribution platforms.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 23
The Traveller Journal News from the travel industry
Parisian hotels and tourism organisations sign charter for hosting major congresses In December, the heads of 15
Marriott Hotels & Resorts, Rezidor Hotel
hotel groups came together under
Group and Starwood Hotels & Resorts.
federation of the Paris City Council,
By signing the Charter, the hotels have
the Paris Chamber of Commerce and
undertaken to offer specific and advantageous
Industry, and the Paris Convention
conditions for major professional events.
and Visitors Bureau to sign a
These conditions would include special
cooperative Charter. The Charter aims
terms for deposits, cancellations and quotas
to attract major professional events,
of rooms guaranteed several years in
especially congresses, to the French
advance.
capital and surrounding Ile de France Through
region.
this
unprecedented
federation
of a whole industry, Paris has brought The hotels groups who have signed the
together all the assets for attracting major
Charter represent 475 hotels in Paris
association events against a backdrop of
and the Parisian region. They are Accor
very keen international competition. With
Hospitality, B&B Hôtels, Best Western,
the establishment of a charter involving
Choice Hotels Europe, Concorde Hotels
an important number of hotels, the Paris
& Resorts, Disneyland® Paris – Business
Convention Bureau is now well-equipped to
Association congresses are a strategic
financial contribution per visitor, with
Solutions, Exclusive Hotels, Hilton Hotels,
give global, precise and detailed propositions
market for Paris and generate 10% of
the average amount spent by a congress
InterContinental Hotels Group, Inter-Hotel,
to associations, even when several years in
business tourism nights. These major
attendee at €321 per day, 50% more than
JJW Hotels & Resorts, Louvre Hotels,
advance of an event.
professional events also bring a high
that of a leisure tourist.
BMI increases frequency on East Midlands – Brussels, but suspends Brussels-Heathrow
Thalys reduces travel times to Amsterdam and Cologne
BMI Regional has introduced an
travellers, and the preference to depart
improved schedule on its East
from their local airport straight to the
Midlands – Brussels route. The
heart of Europe. BMI Regional continues
airline will add an extra (third)
to be the UK’s most punctual airline and
rotation on Wednesdays and
through improved schedules we strive to
Thursdays from 13 January 2010, to
provide business and leisure travellers
On December 13 Thalys celebrated
Henceforth Thalys will be travelling at
meet demand by business travellers
with the best possible level of service
the launch of its new high speed lines
speeds of up to 260km/h between Liège and
on the route.
to ensure business travel to Europe is a
to Cologne and Amsterdam. This
the German frontier, and up to 300km/h
smooth and hassle-free journey for all of
means travel times from Brussels
between Anvers and Rotterdam. With the
our customers.”
to Amsterdam and Cologne have
new high speed link and an increase in the
now been reduced to 1h53 and 1h47
number of frequencies, notably a 7th return
Peter Kenworthy, commercial director of BMI Regional said: “The introduction of an extra rotation on the East Midlands
At the same time BMI are suspending all
respectively. Times from Paris to
between Brussels and Amsterdam, this
to Brussels route reflects the increasing
services between Heathrow and Brussels
Amsterdam and Cologne are now down
means that return journeys can easily be
popularity of the route amongst business
(see article on BMI restructuring)
to just 3h18 and 3h14.
made in the same day.
24 | CORPORATE TRAVELLER.NET
SPRING 2010 |
The Traveller Journal News from the travel industry
Starwood’s new Westin Pune Koregan Park part of 60% Indian growth plan by 2012
UK and US Protest against new Indian Visa Rules
The Starwood group has now opened
Britain and the US have lodged a
process of trying to secure a visa that would
its 25th hotel in India and plans to
diplomatic protest with India after the
grant them the right to residency. Some
grow its footprint in the country by 60
government in Delhi introduced rules
apply for six-month tourist visas and then
percent by 2012. The latest addition,
barring tourists from returning to the
travel to nearby countries, such as Nepal,
the Westin Pune Koregaon Park, was
country within two months of any visit.
to renew them. Those on longer-term tourist
inaugurated in December.
The new visa rules, which also apply to
visas ‑ for five or 10 years ‑ are also required
other foreign nationals, are apparently
to leave the country every 180 days and
a reaction to the arrest in the US of a
tend to fly out for a couple of days before
The Westin brand forms part of Starwood’s expansion plans for India and is the first of
Paasschen, President and CEO for Starwood
Mumbai terror suspect, David Coleman
returning. Under the new rules, that would
six new Westin Hotels to be opened in the
Hotels & Resorts Worldwide, Inc.
Headley, who had entered India on a
no longer be an option. Posts on internet
multiple-entry visa.
travel forums suggest that some British
country over the next three years. India makes up 21 percent of the world’s
tourists have already fallen foul of the
“As home to the world’s fastest growing
incremental growth, and by 2016, its population
rules and have found themselves stranded
population, India represents a significant
is expected to be larger than that of Europe,
and unable to return to India after visiting
opportunity
Russia, Australia, New Zealand, Japan,
neighbouring countries.
for
Starwood
and
our
development partners,” said Frits van
Canada and the United States combined.
Brussels Airport opens new information centre in arrivals hall
India already cracked down on business visas last year, informing thousands of holders that they must return to their home countries and prove that they meet much stricter criteria before new visas will be issued. Ironically, The British high commission in Delhi has
the clampdown comes as the country
urged the Indian government to rethink
attempts to boost its tourism industry. The
the policy, which is expected to hit tourists
Indian government has apparently sought
planning to use India as a base for touring
to defuse the row by giving consular officials
the region. In addition many foreigners
the power to grant exemptions in exceptional
living in India prefer to use tourist visas
cases, although there is as yet no clarity on
rather than go through the complicated
how that might be applied.
Spanish Air Comet files for bankruptcy
Brussels Airport has opened a new
“An extensive survey of passengers and
information centre in the arrivals
airlines showed that the need for information
hall. The new centre centralises
in the arrivals hall was bigger and that is
several services for airport visitors
why we decided to bring together all our
including an information desk, Lost
passenger services in the very heart of the
& Found services, the public address
arrivals hall”, explains Ruben Sicking,
Spanish airline Air Comet announced
to
system and a telephone inquiries
Director Operations of Brussels Airport. “The
in the week prior to Christmas that it
against it. Owned by Spanish tourism and
service.
first passengers seemed very enthusiastic
had suspended all its flights because of
transportation company Grupo Marsans,
about the new service.”
financial difficulties preventing it from
the airline owes 17 million euros in lease
paying its debts. The company said
payments to Nord Bank as well as some 7 million euros in back pay to its workers.
Extra services will be added at a later
undertake
a
foreclosure
procedure
stage and the information centre will not
Brussels Airport is one of the largest
it had filed for bankruptcy and had
only represent Brussels Airport but also
airports in Europe, handling well over
requested government permission to
distribute tourist information from other
18.5 million passengers and 661,100 tons
dismiss all of its 700 employees.
companies and organisations. This will
of freight annually. Brussels Airport links
include information on different regions,
the European capital with 200 destinations
Air Comet, which specialises in flights to
on flights from Madrid to Bogota, Buenos
public
services,
worldwide through 100 different airlines of
Latin America, attributed its problems to
Aires, Havana, Lima, Quito and Guayaquil
accommodation in Belgium and finding
which 80 are passenger airlines and 20 full-
a decision by a commercial court in London
in South America
tickets for cultural events.
freighter airlines.
that enabled Nord Bank of Germany
transport,
limousine
Air Comet has a fleet of 13 planes and, prior to closure, carried 1,500 passengers a day
| CORPORATE TRAVELLER.NET
SPRING 2010 | 25
BRUSSELS – AMSTERDAM 1h53 Thalys faster than ever before
The Traveller Journal News from the travel industry
Continental Etihad to launch two Japanese Airlines joined destinations in first quarter 2010 Star Alliance Etihad Airways, the national airline of the United Arab Emirates, will launch services to Nagoya and Tokyo
in the first quarter of 2010. These are the airline’s first destinations in Japan. Etihad will operate a four flights a week service to Nagoya, via Beijing, from Monday, 1 February, increasing to five flights a week from 27 March, subject to regulatory approval. A five flights a week direct service to Tokyo’s Narita airport commences on Saturday 27 March, also subject to regulatory approval.
On 27 October, the CEOs of Star Alliance’s airline carriers welcomed their 25th member – Continental Airlines. Continental’s joining Star Alliance will further enhance the alliance’s three main customer objectives
US Travel Industry expects creation of 90,000 new jobs for 2010
of global reach, worldwide recognition and seamless
The U.S. Travel Association has
quickly adding tens of thousands of jobs,”
travel. Continental’s membership follows last year’s
announced that the projected
said Roger Dow, president and CEO of
announcement of a strategic partnership between
increases in inbound tourism for
the U.S. Travel Association. “What we
Continental and United Airlines. Experts from both
2010, although modest, will enable
are announcing is based upon modest
airlines and Star Alliance have been working together
the industry to add nearly 90,000
increases in travel. Given its immense
over the last 18 months in order to ensure the first
American jobs.
potential, we call on the Administration
successful transition of a major airline from one global alliance to another.
and Members of Congress to build a Leisure travel is expected to rise by 2.0
plan for economic recovery that drives
percent, business travel is projected to
significant increases in travel.”
“Bringing Continental Airlines into Star Alliance has
increase by 2.5 percent and international
been a truly unique experience. This is the first time
inbound travel will increase by 3.0
According
an airline has moved directly from one alliance to
percent. These job gains come on the
Association, a federal economic recovery
another and I would like to thank all those involved in
heels of 400,000 combined travel industry
plan to significantly increase travel and
to the US and for government funding
ensuring a smooth switch,” said Jaan Albrecht, CEO
job losses in 2008 and 2009.
create jobs would include passage of
for a “NextGen” air traffic control
the Travel Promotion Act to encourage
system.
Star Alliance.
to
the
U.S.
Travel
“The travel industry shares President
millions of travellers to visit the United
“Continental’s joining makes the Star Alliance network
Obama’s goal of putting Americans back
States. In addition they are calling
The US travel industry currently employs
even more extensive, offering our customers the
to work. Our industry is uniquely capable
for improvements to visa and entry
7.7 million workers.
broadest global access and greatest choice of service,”
of adapting to economic upswings and
processes that adversely affected travel
said Glenn Tilton, chairman and CEO of United Airlines. “We welcome our partner, Continental, which brings tremendous value to our customers, our employees and the communities we serve.” With the addition of Continental Airlines, Star Alliance customers now have a choice of 19,500 daily flights serving some 1,071 airports in 171 countries.
IMEX launches IMEX America with strong support from associations
Ray Bloom, Chairman of the IMEX group, has
IMEX America will benefit from a Strategic
Association),
announced the launch of a brand new trade
Partnership with MPI, as well as a broad coalition
Association International), AIPC (International
show for the US meetings industry. The new
of support from some of the industry’s largest
Association of Congress Centres) and ECM (European
show, IMEX America, will take place at the
associations. Site (the leading association worldwide
Cities Marketing) will all add their support through
Sands Expo Convention Center in Las Vegas,
for incentive travel and motivational events) will
a number of marketing and educational initiatives.
from 11 to 13 October 2011.
hold their 2011 Annual Conference immediately
In addition, ASAE (American Society of Association
following the first show, from 13 to 15 October, whilst
Executives) will organize dedicated association-led
the ICCA (International Congress & Convention
education on the day before the show.
DMAI
(Destination
| CORPORATE TRAVELLER.NET
Marketing
SPRING 2010 | 27
The Traveller Journal News from the travel industry
Brussels Airlines welcomes new Chicago service from partner United Airlines Brussels Airlines’ Star Alliance partner, United Airlines, has announced the launch of a new daily transatlantic route between Chicago O’Hare and Brussels.
UNWTO says Confidence in tourism sector slowly picking up The UN World Tourism Organisation
The service, to commence in March 2010, will mean the
(UNTWO) expects moderate growth
connection of Brussels Airlines’ hub with one of United
for 2010 and believes the decline in
Airlines’ major US hubs.
international tourism may have started to bottom out. This is according to the latest
“We welcome the decision of United Airlines to
edition of the UNWTO World Tourism
launch this new transatlantic service to Chicago”,
Barometer.
says Brussels Airlines co-Managing Director Bernard Gustin. “We are very much looking forward to our
On a worldwide scale, international tourist
partnership with United Airlines who already operates
arrivals declined by 7 percent between January
a daily flight from Brussels to Washington Dulles. (...)
and August 2009, but the rate of decline has
This excellent news is another example of the many
eased in the past few months. These results, as
benefits we will be able to offer our passengers as we
well as the most recent economic data, confirm
joined the Star Alliance in December.”
UNWTO’s initial forecast of a 5 percent decline in international tourist arrivals for the full year
Increased UK Travel Taxes will Discourage Visitors say ETOA and ABTA
2009. Nevertheless, the downward trend that started in September last year may have begun to bottom out. Arrivals in the two high-season months of July and August declined by 3 percent compared with a decrease of 8 percent in the first half of the year and data available for September points to a continuation of this upward trend. The UNWTO Confidence Index is also improving after two periods at a historic low. The more than
The European Tour Operators
airlines may consider removing the
European states that have abolished
330 experts surveyed worldwide by UNWTO
Association (ETOA) and the
service altogether if the Government
departure taxes and other charges on
confirm that confidence is picking up. In the
Association of British Travel Agents
insists on taxing it as highly as business
travellers. He cited the example of the
latest survey, the percentage of experts with a
(ABTA) have hit out at new travel
and first class tickets.
Netherlands government, who realised
negative outlook for the next four months has
that such a policy was a mistake
decreased from 62 percent to 42 percent.
taxes in the UK, which they say will discourage visitors. Air Passenger
“Increased taxes on travel will discourage
and subsequently scrapped it. “The
Duty rose on 1 November and there
visitors to Britain as people avoid paying
Netherlands imposed such a tax and
will be more increases with rise in
them” said Jack Coronna, president of
have since abolished it after they were
Aviation Poll Tax planned for the
ETOA. “The UK government has raised
convinced it led to marginal fiscal gains
end of next year.
airport departure taxes this month by
but had a definite negative economic
between 10 and 40 percent and will raise
impact”.
Increased UK Travel Taxes will Discourage Visitors say ETOA and ABTA
According to ABTA, inbound tourism
them again in a year’s time. This is an
will be damaged as foreign visitors are
insane and savage penalty on a group
Mark Tanzer, ABTA’s Chief Executive
Travelport has appointed Gordon Wilson its
put off travelling to the UK and regional
who can – and will – choose not to pay it.
warned “These travel tax rises will
new deputy CEO.
airports will suffer as airlines consider
UK citizens may find it difficult to avoid
put pressure on jobs and damage local
the profitability of maintaining routes.
paying this imposition, but tourists from
economies reliant on tourist expenditure
Based in Langley, the UK, Wilson will continue to
Those passengers willing to pay for a
elsewhere can easily avoid doing so – by
both here and abroad, when we are
serve as president and CEO of the company’s GDS
little extra leg room in premium economy
staying away,” he said.
already suffering from the impact of the
and IT services and software businesses. Wilson’s
recession. They will undo a lot of the
appointment recognises the importance of the GDS
good work being done by the industry to
business, IT services and software to the Travelport
keep prices at an affordable level”.
group of companies, said a Travelport spokesperson.
will be taxed still further, which will take it out of the range for many travellers
Coronna
according to ABTA. They predict that
government could learn from other
28 | CORPORATE TRAVELLER.NET
SPRING 2010 |
believes
that
the
UK
The Traveller Journal News from the travel industry
ETIHAD wins WTA award for World’s Leading Airline Etihad Airways has been voted the
set itself one clear and
World’s Leading Airline, by a panel
simple goal – to be the
of more than 180,000 travel industry
best airline in the world.
professionals from over 175 countries,
I am proud of the way
at this year’s World Travel Awards
Etihad people all over the
(WTA). In addition to being named
world have embraced that
World’s Leading Airline, Etihad also
vision,
picked up the award for Leading First
investment in state-of-the-
Class for the second year in a row.
art products by delivering
supporting
our
superb customer service. The World Travel Awards recognise the
Etihad is honoured to be
best airline, hospitality and tourism brands
recognised as the World’s
worldwide, with industry experts vetting
Leading Airline by travel
nominations for their customer relations,
agents and other industry
creativity, quality of service, product
professionals – the people
innovation and business acumen. Etihad,
who really know what
the first Middle Eastern airline to win this
travellers are looking for
prestigious award, was recognised for the
in an airline.”
excellence of its onboard product, luxurious airport lounges and strong service ethic
Mr Hogan said: “As we
during a period of phenomenal growth.
move into 2010, we intend to cement our place as the
James
Hogan,
Etihad
Airways’
chief
world’s best airline, opening up new routes,
new products in the air and on the ground,
to make travelling with Etihad better than
executive, said: “Three years ago, Etihad
taking delivery of new aircraft, investing in
and introducing a range of online initiatives
ever.”
Focus on emerging economies key to Emirates’ success Airlines must develop new routes in
boosted by a program of cost cuts and lower
blow.” Emirates will have 15 A380s by
emerging economies if they want to
fuel prices. Clark said Emirates will close the
December 2010 rather than by June and
survive says Dubai-based carrier,
financial year significantly up on previous
won’t be able to introduce the aircraft on the
Emirates Airlines.
profit forecasts, thanks to the quality of its
route to New York as planned. Clark said
brand, a fall in oil prices and favourable
the new airliner is a “crowd puller,” with
exchange rates.
passengers going out of their way to fly on it
Speaking during a debate at World Travel Market, Emirates’ president Tim Clark (photo)
once they have experienced it. Load factors
said that they had been able to harness the
Seat factors remain “in the 80 percent
on the five A380s already delivered are
growth in emerging markets by developing
region” albeit with a lower yield per seat,
about 90 percent.
new links between cities in China, India,
and the carrier has taken 16 percent off its
South America, and Africa. “As we started to
unit costs, thanks to a recruitment freeze
Clark
connect these points, people started to flow in
and efficiency drive. “We grew so rapidly
“disingenuous” about Dubai’s growth –
ways that we had not seen before. More fool
that certain things got away from us, and we
particularly the UK press – “do so at their
those who do not harness what is going on,
found a pattern of legacy processes that were
own peril. It is an open economy and suffered
including the European carriers.”
not efficient,” said Clark.
in the recession. We have taken stock and
As well as its key geographical location and
He admitted that delays by Airbus with
hub operation, Emirates’ results have been
deliveries of the new A380s were “a real
warned
that
those
who
were
slowed down but watch this space very Tim Clark – Emirates’ CEO
carefully”.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 29
The Traveller Journal News from the travel industry
YTL Hotels embarks on international expansion plan International Survey Ranks Germany as Best Country for Ease of Travel
YTL Hotels and Properties is
by a hotel in Shanghai in late
embarking on an ambitious
May or early June. The chain will
expansion programme
also plant its flag in Los Angeles
that will see it turn into an
and two locations in Borneo, and
international hotel chain with
is eyeing a ski resort in Japan.
properties in Asia, Europe and YTL
the US.
Hotels
and
Properties
presently has four properties in YTL intends to expand globally
Malaysia, namely the Tanjong
through acquisitions and new
Jara Resort, Pangkor Laut Resort,
The fifth annual Country Brand Index (CBI)
including Ease of Travel, Safety, Rest & Relaxation,
builds, and is looking to develop
Cameron Highlands Resort and
has been published by US-based FutureBrand
Standard of Living and Most Likely to Live in.
an umbrella brand for all its hotels
The Majestic Malacca. It also owns
by early next year. The first YTL
the Spa Village Resort Tembok in
company and the Weber Shandwick agency. The survey incorporated interview data
As the overall Top Country Brand, the USA has made
property outside Malaysia and
Bali, the JW Marriott Hotel Kuala
from nearly 3,000 frequent travellers from
it to number one in 2009 for the first time – ahead of
Indonesia will open in St Tropez,
Lumpur
nine countries and over 30 experts on 26
Canada and the 2008 number one Australia.
France in late May 2010, followed
Kuala Lumpur
and
the
Ritz-Carlton
categories. Germany was ranked the world’s leading country in the categories for ‘Ease of Travel’ and ‘Standard of Living’. It was also awarded 9th place in the overall international country brand index, amongst 102 rated countries. “This is an excellent result which also confirms the performance of the German meetings and conventions industry” said Lutz P. Vogt, Managing Director of the GCB German Convention Bureau, “Germany ranks top exactly in the categories that are important for meetings and events: number one world-wide in the ‘Ease of Travel’ category plus number one in
Movenpick targets tight budgets with US$1 meeting packages
‘Standard of Living’ – with a good business climate, high per-capita GDP and cutting-edge infrastructure
Movenpick Hotels & Resorts is
finalised by March 31 2010, and which
confident that we can attract new business
playing a major role. With 16 international and 14
aiming its new US$1 meeting
will take place between January 1 to
and retain existing clients.”
regional airports seamlessly interlinked with a
package at organisations with
September 30, 2010.
40,000 kilometres of railway network and 11,000
tighter budgets, to boost meetings at
kilometres of motorways, Germany offers excellent
its three Asian properties.
Available at Movenpick’s Phuket, Hanoi The package was launched in response to
and Saigon properties, the package
organisations becoming “more protective
includes use of a venue such as the meeting
Valid for planners who book 10 or more
of their budgets”, said Christina Bartz,
room or ballroom, lunch, two coffee breaks,
The Country Brand Index features a variety of
rooms at qualifying contract corporate
Movenpick
standard equipment and a room upgrade
ratings. These range from best overall country brands
rate or the Movenpick best available
marketing Asia. “By offering value-driven
to detailed rankings across a breadth of categories
rate, the US$1 package is for meetings
event and meeting packages, we are
travel connections throughout.”
vice
president
sales
and
for the organiser.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 31
The Traveller Journal News from the travel industry
European court says EU airlines must compensate passengers for delays
Air France-KLM reveals new strategy for short and medium haul routes To counteract recent rumours on a possible
Air France will lower its current fares by 5% to 20% for
conversion of Air France-KLM short/medium-
its lowest fares and by 19% to 29% for its most expensive
haul network into a low cost operation, the
tickets. Other measures include rationalisation of
management of the French national carrier
the airline’s long haul network, with better offer in
decided to reveal their new strategy earlier
terms of product segment. Does Air France intend to
than planned.
emulate budget airlines? “We are looking to be more competitive. Our concept is to match the needs of our
On November 18th, Pierre Gourgeon, Air France-KLM
clients –especially SME and leisure travellers- but not
On November 20, a European
Group CEO gave full details on the airline’s future
to match at any price the budget airlines’ model, nor to
court handed down a decision
offer on short and medium haul routes.
become a low cost airline operation,” says Gourgeon.
that will require airlines
Air France will be repositioning with a new, simplified
The integration of the Airbus A380 will help the airline
compensate passengers for
offer, from April 2010. “We have seen a slow erosion
to reduce frequencies thanks to larger capacities. This
mass delays. Passengers
of our revenues since 2002 on short-and medium-haul
has been the case with the recently launched A380
forced to wait three hours or
routes. We had to react strongly,” explains Pierre
service to New York which is replacing two daily
more will be compensated 600
Gourgeon. “There will now be two reservation segments
flights. The airline estimates that the Airbus A380 will
Euros, the same amount as if
questioning why the United States
– Premium and Voyageur. Premium will integrate
reduce CO2 consumption per passenger/km by 20%
their flight had been cancelled.
has not yet taken similar measures
both Business Class and fully-flexible economy fares
and help save € 15 million per aircraft.
in the European Union to
stating: “Sadly, the US is woefully Hendrik
and Voyageur will propose low fares in economy.
Noorderhaven
of
behind in prioritizing the rights of
With Economy Premium, we close the gap between
Air France will continue to streamline operations at
FlyersRights.org in the EU said:
its consumers. We deserve nothing
regular economy class and business class” continues
its two hubs of Paris CDG and Amsterdam Schiphol
“This is an historic decision for
less in the United States than the
Gourgeon. “By contrary, Voyageur is conceived for
whilst continuing to operate the best connection
airline
very same rights the courts have
savvy travellers. I am convinced that we will see a
system in Europe. Air France-KLM believes these
within, or to Europe.”
rapid turn-around as we will gain market shares again
various rationalization measures should help it
in Europe thanks to our low fares in both leisure and
turn the corner and reach break even again by
Flyersrights.org president Kate
business travel segments”.
2010-2011.
Hanni took it a step further,
passengers
travelling
just granted to consumers living in democracies across the European continent.”
KLM Takes Strides in Sustainable Air Transport KLM Royal Dutch Airlines operated
“KLM leads the sustainability drive
The development of biokerosene is a
Johan van de Gronden, director of WWF
its first ever passenger flight powered
in global aviation. The Netherlands
quest that KLM is pursuing in accordance
The Netherlands said “The establishment
by sustainable biokerosene on 23
should make good use of this leading
with strict financial, technological and
of
November.
position to ensure clean, silent and
ecological criteria. “The food chain may
initiative. KLM’s demonstration flight serves as a concrete step towards achieving
sustainable air transport worldwide,”
not
To give an extra impulse to sustainable
said KLM President & CEO Peter
of biokerosene should not go hand in
air transport, KLM also joined hands with
Hartman. “This is technically feasible.
hand with deforestation or excessive
North Sea Petroleum and Spring Associates
We have demonstrated that it is possible.
water consumption,” said Mr Hartman,
to establish the SkyEnergy consortium.
Government, industry and society at
adding: “The conservation of biodiversity
The World Wide Fund for Nature (WWF)
large must now join forces to ensure that
is, of course, also a precondition. Our
will advise the consortium in relation to
we quickly gain access to a continuous
cooperation with WWF is both important
ecological aspects.
supply of biofuel.”
and inspirational.”
32 | CORPORATE TRAVELLER.NET
SPRING 2010 |
be
jeopardised,
and
production
SkyEnergy
is
a
groundbreaking
a more sustainable future.”
The Traveller Journal News from the travel industry
Marriott launches franchise for highend, independent hotels Marriott International is launching
Corinthia Hotel Lisbon opens lavish new Spa at cost of 4 million euros
a new brand called the Autograph Collection, aimed at customers who prefer
A 3,000-square-meter, state-of-
independent, high-end hotels.
the-art Malo health spa has been inaugurated at the five-star
The Autograph Collection will allow independent
Corinthia Hotel in Lisbon, Portugal.
hotels, many of whom have lost business in the
The €4 million spa is the largest
recession, to maintain their character while
in any hotel in Lisbon and offers
using Marriott’s massive reach to bring in more
the widest array of facilities
customers and save on costs.
and technologies for relaxation, treatments and fitness.
Marriott, with 3,200 properties worldwide, will operate the hotels as franchises. The hotel
The spa’s treatment areas consist of 13
owners will pay Marriott in return for using the
fully equipped rooms including a number
a natural solarium, a gymnasium, a
that include nutrition programs, plastic
giant hotelier’s infrastructure, which includes its
of suites. The wet area, known as Acqua
spinning room, a hairdressers and a
surgery, and physiotherapy consultation.
reservation and Marriott Rewards system, its
in Portugal, offers an interactive pool,
beauty lab.
purchasing power and its online site, Marriott.
hydro massage, Vichy showers, a walking
com.
circuit, a Roman spa, aqua beds, Jacuzzis,
The Malo Spa also has a clinical section,
Roderick Micallef believes that the Malo
saunas, and a hammam. A heated pool
combining traditional spa rituals with
Spa will make the hotel one of Europe’s
is available all year round, as well as
integrated health and cosmetic services
great spa destinations.
“We can help them save money on food, beverage,
Corinthia Hotel Lisbon general manager
supply discounts, credit card fees and third-party executive vice president of brand management.
British Airways – Iberia merger deal
There are 1,700 independent hotels, many of
British Airways has agreed a merger with Spanish airline
“The merger will create a strong European airline well able
whom are trying to cut costs while attracting
Iberia after nearly a year and a half of talks. Under the
to compete in the 21st century. Both airlines will retain their
new customers during the downturn. “The
deal, BA will own 55% of the enlarged company and Iberia
brands and heritage while achieving significant synergies as a
universe of independent hotels has a lot of
45%. British Airways recently reported a record loss of
combined force,” Willie Walsh said.
variation, some good, some bad,” Semmler
£292 million and the new merger is expected to result in
said. “Our research tells us they want a trusted
cost savings of £360 million per year.
online bookers,” said Don Semmler, Marriott’s
expert to help them navigate, so there is no disappointment.
The two airlines began merger talks in July 2008 amid a sharp decline in the number of air travellers, but have since
The combined airline will carry 62 million passengers a
struggled to agree terms. The deal is due to be completed in
year, making it one of Europe’s largest airlines. The group’s
2010. BA shareholders will receive one new ordinary share
Marriott International said it is in negotiations
headquarters will be in London with Willie Walsh of BA to be
in the new holding company for every existing BA ordinary
with 25 hotels to become franchisees by the end
chief executive and Antonio Vázquez, Iberia’s chairman, the
share and Iberia shareholders 1.0205 new shares for each held
of 2010.
combined airline’s chairman.
now.
Dreamliner delays cause Ethiopian Airlines to orders jets from Airbus Airbus SAS has won an order from
Ethiopian Airlines signed a memorandum
Airbus’s A350, a long-range widebody
Ethiopian Airlines for twelve A350
of understanding with Airbus to buy the
plane, is set to compete with Boeing’s 787
aircraft in a deal valued at about
A350s, following delays in the delivery of
Dreamliner as well as its 777. Airbus has
$2.8 billion at list price. The African
its order for ten of Boeing’s 787 Dreamliner
said it plans to deliver its first A350 in
airline will take first delivery of
aircraft. The Dreamliner order, placed in
2013 and expects to reach capacity of 10
the A350 in 2017. This brings total
June 2005, still stands.
airliners a month at full production
orders for the A350 to 505. | CORPORATE TRAVELLER.NET
SPRING 2010 | 33
The Traveller Journal News from the travel industry
British Airways reinvents First class
KLM Celebrates 90th Anniversary KLM has celebrated its 90th anniversary. KLM
citizens who had never before flown in an aeroplane
Royal Dutch Airlines, founded on 7 October
were treated to a flight by KLM. Last weekend KLM
1919, is the oldest airline in the world still
held an Open House for KLM staff and their friends
operating under its original name. Air France,
and family. Almost 40,000 people took the opportunity
which KLM merged with five years ago, is
to take part.
celebrating its 76th anniversary this year. Other highlights include KLM’s ‘Tour of Inspiration’. A celebratory symposium on 7 October marked the end
This autumn, a KLM lorry was travelling to 30
of a busy year of events to mark KLM’s 90th year. The
cities throughout Europe. The Tour of Inspiration
anniversary year was launched on 1 January with a
presented all KLM’s products and services. The
Celebration Flight for 90 sick children from the High-
lorry started its journey on 18 September in Billund,
Flyer Foundation (Stichting Hoogvliegers). Another
Denmark, and ended it on 7 November in Munich,
memorable event was held in July, when 90 senior
Germany.
Brazil Tourism Set for a Boost as Rio Wins Bid for 2016 Olympics After Rio de Janeiro won the bid to host the
already in the pipeline and the city will also be looking
2016 Olympic Games, both Brazil and South
to provide accommodation on cruise ships. A high-
British Airways’ new First
cotton bed linen. Each first class
America are looking forward to reaping the
speed train between Sao Paulo and Rio de Janeiro
class service took off on
passenger has his own wardrobe,
benefits to tourism.
costing US$20 billion will be constructed and the port
10 February, on a Boeing
a leather-bound writing desk that
777 headed for Chicago.
converts into a dining table and a
News that Rio de Janeiro beat Chicago, Madrid, and
the vice minister. Rio also plans to upgrade its metro
The carrier is to make a
buddy seat to enable passengers
Tokyo in a competition to host the games was met
system. Not surprisingly, the news that Rio de Janeiro
£100 million investment in
to dine together. Personal in-flight
with jubilation by the South American delegations
had won the Games boosted shares of infrastructure
revamping its first class cabins
entertainment is provided on a 15
at the 18th session of the United Nations World
and tourism-related companies on the Sao Paulo Stock
on over 70 aircraft over the
inch screen.
Tourism Organization (UNWTO) General Assembly
Exchange.
area will be improved at a cost of US$210 million, said
in Kazakhstan. “It
next two years. Although British Airways took
is the first time that
British Airways’ head of customer
delivery of four long-haul Boeing
South America gets
experience Mark Hassell, said
777-200s last year that were not
the Olympic Games
“We have contemporised First
fitted with first class, Mark Hassell
and it is great news
and created an intimate private
explained that while there are some
for
jet experience onboard. We have
markets where first class is not
Mario Moyses, vice
resisted gadgets and gimmicks
appropriate, BA’s commitment to
minister of tourism
and focused instead on simplicity
first class upgrades had been tested
for Brazil.
and quality. Every feature has
and ultimately confirmed with this
been carefully considered and
new launch. All of BA’s long-haul
Rio’s infrastructure
researched to ensure we are giving
aircraft that currently offer first
will need substantial
our customers what they want.” The
class will be modified with the new
investment though.
new features include a 60 per cent
design, along with Boeing 777-300,
25,000 of the 48,000
wider bed fitted with an ‘intelligent’
Airbus 380 and Boeing 787 aircraft
hotel rooms needed
mattress and 400-thread Egyptian
currently on order.
for the event are
34 | CORPORATE TRAVELLER.NET
SPRING 2010 |
Brazil,”
said
The Traveller Journal News from the travel industry
country has declared 2011 a Visit Sri Lanka
New UNWTO Roadmap for Tourism and Travel Recovery
Year. It is targeting one million arrivals
The 18th session of the UNWTO
The Assembly expressed strong concerns
wherever possible to boost travel and
that year, compared to around 500,000
General Assembly concluded with
about the dangers of increasing taxes at
increase its economic impacts.
visitors expected this year.
unanimous endorsement of its
this time of economic uncertainty and
SriLankan Airlines introduces new flights to Europe With peace returning to Sri Lanka, the
‘Roadmap for Recovery’ which
called on governments to reconsider
UNWTO now has 161 Member states
Sri Lanka Convention Bureau senior manager
included global strategies to
proposed increases. It called for a
and regions and a record of 409 Affiliate
Achini Dandunnage said “Over the last three
stimulate recovery in the tourism
moratorium on burdensome travel taxes,
Members. The Assembly called upon
months, we have seen foreign arrivals increase
and travel sectors. It underscored
which target tourism, citing in particular
those UN member countries that do not
by 20 to 25 per cent.”
the enormous importance of the
the UK Airport Passenger Duty. It said
yet belong to the UNWTO to join the
sector for job creation, trade, and
that these taxes place a serious burden
organization.
development.
on poor countries, distorting markets and
SriLankan Airlines is also optimistic and is introducing new routes to Europe in anticipation
undermining universal efforts to promote
The Assembly’s next session will be held
fair tourism trade.
in the Republic of Korea in 2011.
of more passengers. The airline has launched
Taleb Rifai was unanimously elected
twice-weekly Colombo-Paris-Rome and Colombo-
as UNWTO’s Secretary-General for the
Frankfurt-Rome circuit flights. On December 16,
period 2010-2013. He called for greater
The Assembly also passed a Declaration
it launched twice-weekly Colombo-Paris-Milan
transparency and accountability and for
encouraging
and Colombo-Frankfurt-Milan circuit flights.
the organization to become more program
burdensome border control regulations
based and results oriented.
and visa policies and to simplify them
Amex says Travel Budget Cuts Likely to be ‘Permanent’ Despite signs of an economic recovery, companies are unlikely to reverse expense cuts made to their travel policies, according to American Express Business Travel (Amex). Amex head of advisory services Jonas Borglin
governments
to
review
Ryanair’s Chief TAM Exec says No Airlines Third Bid for Chairman Aer Lingus
said “C-level decision-makers who have control
Irish budget airline Ryanair
Wednesday he planned to axe
over travel budgets are determined to make
has said that if rival Aer
nearly one in five jobs and cut
a permanent change in the company’s travel
Lingus keeps slashing
salaries to secure the loss-making
purchase. “Amex estimated that companies
costs and fails to grow, the
carrier’s survival. The airline has
saved from five to 20 per cent on travel and
government would eventually
struggled to compete with Ryanair,
entertainment spending since changes were
ask it to bail out the former
Europe’s largest budget airline
made in the last nine months.
state carrier.
and one of the most cost-efficient players in the industry.
Calls it Quits
TAM airlines has announced that
Hotels that were able to comply with companies’
“If they continue down this road of
more stringent travel policies were increasingly
constant restructuring programmes,
Ryanair,
favoured, although companies hit hard by the
constant job cuts and no growth
unlike rivals such as British
company’s chairman. Reasons for his
financial crunch would select hotels based on
the government will ultimately
Airways, has twice tried to take
resignation were not given.
rates alone.
be forced to come to Ryanair and
Aer Lingus over and recently saw
Commander David Barioni Neto has still
growing
profit
resigned from his position as the
ask us to rescue it,” Ryanair Chief
a bid at 1.4 euros a share rejected
Senior TAM executive Libano Miranda Barroso
Commenting on the direction of airfares in
Executive Michael O’Leary told
by the government, which owns
has temporarily taken over the position.
2010, Borglin predicted “a slight increase in
national broadcaster RTE.
25 percent of the airline. O’Leary
Barroso is currently the company’s VP of
said it was highly unlikely that
finance, management and IT, as well as being
airfares in general next year, although we may also see 20 to 30 per cent rebates on specific
Aer Lingus’s new Chief Executive
Ryanair would table a third bid for
chief executive officer of investor affairs and a
routes”.
Christoph Mueller told staff on
Aer Lingus.
member of the board of directors.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 35
The Traveller Journal News from the travel industry
Jet Airways Appoints New CEO
Travelport launches hotel commission initiative to help Benelux travel agents boost their revenues Travelport has launched its hotel commission
Pegasus, which will then process, reconcile, consolidate
Jet Airways has appointed Nikos
initiative to Galileo-connected users in the
and make weekly payments to agents.
Kardassis its new acting CEO from
Benelux. Following an exclusive agreement
October 15. Kardassis takes over
signed with Pegasus Solutions Inc, the new
Through the agreement, Pegasus, the preferred hotel
from Wolfgang Prock-Schauer, now
service was developed by the two organisations
commission service for travel agents, offers Galileo
chief executive for British Midland
to empower Galileo-connected travel agencies
agents a reduced price on its commission processing
International (BMI) in Europe.
to boost earnings from hotel commissions at
services and the opportunity to more easily reconcile
a time of reduced commissions in other travel
hotel bookings and collect hotel commissions.
segments.
Processing more than $500 million in commissions
Currently Jet Airways’ senior vice president of the Americas and previously the airline’s CEO (from 1994 to 1999), Kardassis retakes
each
year,
Pegasus
delivers
agents
regularly
the helm at a time when the 16-year-old airline is going through its
The exclusive program negotiated for Galileo agents
scheduled, consolidated payments in their preferred
worst financial turbulence. Jet Airways posted a net loss of US$48.37
will transfer booking data from the Galileo GDS to
currency.
EU extends inflight liquids ban to 2012
Lufthansa relaunches Flynet for inflight Internet
The European Union will extend its ban on
From the middle of 2010, Lufthansa’s customers
liquids in hand luggage until at least 2012.
will once again be able to communicate via the
million in the quarter ended June 30. The airline is also facing a price war, a demand slump and pilot unrest.
Internet from above the clouds. EU Transport Commissioner, Antonio Tajani, said during a press conference last week that the ban would
The airline is relaunching FlyNet, its on-board
continue until technology that can tell the difference
broadband Internet service. Together with its new
between dangerous and non-threatening fluids became
business partner Panasonic, Lufthansa aims to equip
widely available.
a major part of its long-range fleet with FlyNet within the first year of operation. The service will gradually
The ban was imposed in 2006 after UK police uncovered
become available on all Lufthansa’s long-haul flights
a terrorist plot to explode liquid explosives aboard
worldwide.
planes in mid-flight above the Atlantic Ocean.
US Dept of Transport Warns Airlines not to set Arbitrary Limits on Baggage Claims
Lufthansa passengers will have WLAN Internet access and be able to send SMS messages by mobile phone. The new service will also permit inflight data transfer over standard GSM/GPRS mobile networks. “In terms of communications, Lufthansa customers can look forward to a top-tier inflight service,” said Lufthansa CEO and Chairman Wolfgang Mayrhuber. “On long-haul routes, we offer business travellers, in
Last October the US Department
that is “expected” to reach the passenger
The airlines were given 90 days notice
particular, a range of communication options on a par
of Transportation (DOT) issued a
within 24 hours. The DOT’s baggage
to amend their contracts of carriage and
with those available at powerful hotspots or upmarket
guidance letter to the airlines asking
liability rule contains no such limitations
related policies. Consumers who have
hotels. FlyNet thus completes the standardised
that they review their policies
and even states that an airline “shall
been denied reimbursement coverage by
communications products for Lufthansa passengers
related to the reimbursement of
not limit its liability for provable direct
an airline can file a complaint with the
throughout the entire travel chain.”
passengers’ expenses related to lost,
or consequential damages.” According to
DOT at: Office of Aviation Enforcement
damaged, or delayed baggage.
DOT, an airline should remain willing
and Proceedings (C-70), US DOT, 1200
FlyNet is impressively user-friendly. Passengers with
to cover all reasonable, actual, and
New Jersey Ave SE, Washington, DC
a WLAN or GSM/GPRS-compatible device can log on
Airlines were warned not to set arbitrary
verifiable expenses related to baggage
20590.
from any point in the aircraft cabin, just like at any
limits on reimbursements, such as the
loss, damage, or delay up to US$3,300
public hotspot. They can choose to be billed via a mobile
denial of related expenses for baggage
per passenger.
service provider, or pay by credit card.
36 | CORPORATE TRAVELLER.NET
SPRING 2010 |
The Traveller Journal News from the travel industry
Marriott eyes slow and uneven recovery Marriott International expects to open 25,000
recovery. “Our continued focus on driving revenue,
to 30,000 rooms in 2010, even though its
controlling costs and strengthening our balance
Asia-Pacific properties have continued to suffer
sheet will position us to benefit from an improving
declines in occupancy and daily rates.
economy.”
Marriott International chairman and CEO J.W.
Overall, the company posted a US$466 million loss
Marriott, Jr. said while the company had worked
from continuing operations in the third quarter.
Starwood Opens Its 150th Hotel in Asia Pacific as CEO says Growth Opportunities in the Region are ‘Unsurpassed’
hard to rein in costs, it anticipated a slow and uneven
Give Consumers a Choice on Transatlantic Flights pleads BA Chief
Starwood Hotels & Resorts
the journey to open our 1,000th
Worldwide, Inc. has opened
hotel and resort worldwide,” said
its 150th hotel in Asia Pacific
Frits van Paasschen, President
– the ITC Royal Gardenia in
and CEO of Starwood. “The growth
Bengaluru, India.
opportunities in Asia Pacific are unsurpassed perhaps anywhere
The hotel, part of the group’s
in the world. And we are working
Luxury
a
with our best-in-class partners
business centre, meetings and
to further extend our position as
events venues, tropical gardens,
the region’s largest upper-upscale
five restaurants and a spa. The
and luxury hotel company, while
On 14 October, Willie Walsh, British Airways’
opening of the new 292-room hotel
strengthening our place as the
chief executive, made a plea to US authorities
underscores Starwood’s long-term
industry innovator in the select
to strengthen competition on transatlantic
strategic growth plans in Asia
service segment.”
flights.
Pacific, where it has executed 23
Collection,
includes
new deals in 2009.
Starwood already opened seven
Speaking in Washington DC, in a speech to the
hotels this year, prior to the
International Aviation Club, Mr Walsh called
“Reaching our 150th hotel in Asia
opening of ITC Royal Gardenia,
for parity among transatlantic global alliances
Pacific is an important next step
and another seven are slated to
by granting the oneworld alliance the anti trust
for Starwood as we progress on
open by year end.
immunity that its rival alliances, Star and Skyteam, already enjoy. Mr Walsh said: “If approved, this agreement will bring substantial benefits to US-EU customers by offering an expanded route network, improved schedules and
First A380 services for Air France
connectivity, greater access to discounted fares, fully
They were wrong. The first phase of the US-EU Open
reciprocal frequent flyer programmes and integrated
Skies deal made Heathrow an open airport. As soon
corporate deals. Above all, it will provide customers
as it came into effect, the number of operators flying
On 30 October
with choice. The Star and Skyteam alliances already
between Heathrow and the US more than doubled.
Air France took
operate across the Atlantic with the benefit of anti-
delivery of its
trust immunity. But surely a market of 800 million
“Slots at Heathrow are available – just ask the Star
first Airbus
potential consumers deserves a choice of more than
alliance. Star already possesses more than a quarter
A380. Three
two network providers. If Star and Skyteam remain
of Heathrow slots, far more than any other alliance
of the twelve
the only immunised alliances across the Atlantic, we
at a competitor’s European hub. Yes, Heathrow is
planes on
could end up with an untouchable duopoly. I do not
busy. But that is a consequence of the fact that it
order will be
believe that customers would want that”.
is the most competitive hub in the EU, with more
delivered to Air
airlines and more flights on transatlantic routes than
France between
any other airport”.
now and spring 2010, to be closely followed by a fourth.
Mr Walsh dismissed claims that access for new competitors to London Heathrow was restricted. He
Regular commercial services on the A380 were launched on
pointed out that the US-EU Open Skies agreement,
The US Department of Transportation is expected to
23rd November, with a daily service now running between
which came into effect last year, enables any US or
rule on the oneworld anti trust immunity application
Paris Charles de Gaulle and New York JFK.
EU airline to fly from Heathrow to America.
by the end of October. DOT approval would enable British Airways and its oneworld partners American
Air France is thus the first European carrier to operate this
He said: “Some people had argued that it would be
Airlines and Iberia to operate a transatlantic joint
Superjumbo, and the first airline worldwide to offer A380
impossible for competitors to gain access to Heathrow.
business, subject to European Union approval.
transatlantic flights.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 37
Choose Economy Comfort More legroom and recline
Want more room to relax on KLM intercontinental flights? Choose Economy Comfort. Recline up to twice as far and stretch out with up to 10 cm more legroom. Book Economy Comfort for € 80 - € 150 one-way, depending on the flight’s duration. For more information, visit www.klm.be
WWW.KLM.BE
The Traveller Journal News from the travel industry
Despite restrictions Tibet saw record tourism in 2009
World Travel Awards Unveiled European Winners Europcar, Adam & Eve Hotels, Carlson Wagonlit
Airways won Europe’s Leading Marketing Campaign
Travel and Virgin Atlantic Airways were
for their ’25 Years Still Red Hot’ campaign. A number
amongst companies who triumphed during
of national category awards were also presented
the World Travel Awards European regional
throughout the evening.
ceremony, staged in the luxurious Marriott Praia D’El Rey in Portugal on 17th October. The
Nearly 1500 travel companies were nominated in
awards, described by the Wall Street Journal
177 categories in the prestigious ceremony, held
as the ‘Oscars’ of the global travel and tourism
in partnership with Marriott Praia D’El Rey, Bom
industry, revealed who are the ‘best of the best’
Sucesso, TAP Portugal and Turismo Do Oeste. Senior
in the region.
management and decision makers of Europe’s travel and tourism industry came together to celebrate their
In the European categories, Lufthansa won the title
achievements during the ceremony.
Europe’s Leading Airline and Marriott Hotels Resorts A record 4.75 million tourists
China banned foreign tourists from
& Suites won Europe’s Leading Hotel Brand. The
Each winner has automatically been put forward for
visited China’s Tibet in the
visiting Tibet after deadly anti-
accolade for Europe’s Leading Destination went to
the spectacular WTA Grand Final which will take
first nine months of 2009, more
Chinese riots erupted in Lhasa
Lisbon, Portugal, while Carlson Wagonlit Travel
place at the five-star Grosvenor House, a JW Marriott
than twice as many as in all of
and across the Tibetan plateau in
took home the award for Europe’s Leading Travel
Hotel in London on November 8th, immediately before
2008 when unrest led to a ban
March 2008. The number of visitors
Management Company. Viajes Iberia won the title of
World Travel Market.
on foreigners.
to the region fell to 2.2 million in
Europe’s Leading Travel Agency and Virgin Atlantic
2008 as compared with four million The local government has slashed
the year before.
the cost of holiday packages, hotels
TNS research forecasts Chinese to travel and spend more
and tickets to draw tourists back to
Beijing also barred foreigners in
the picturesque Himalayan region,
March of this year during the tense
the Xinhua news agency reported.
50th anniversary of a failed 1959
“It’s a high point for Tibet’s tourism
uprising against China that sent the
industry,” Wang Songping, deputy
Dalai Lama, the Tibetan spiritual
director of the regional tourism
leader, into exile. Foreign tourists
bureau, was quoted as saying.
must obtain special permission
Wang said visitors to the Buddhist
from China’s government to enter
region generated four billion yuan
Tibet, where resentment against
(586 million dollars) in revenue in
Chinese control has seethed for
Business and leisure travellers from tier one
travellers said their shopping budget in 2009
the January to September period.
decades.
and tier two cities across China will travel
had increased or stayed the same, despite the
more and spend more in 2009 and 2010,
recession. The study also found that 60 per cent of
according to
respondents combined business and leisure, while
a study by
less than 10 per cent travelled purely on business.
TNS research
Neel Banerjee, head of the TNS travel and leisure
agency.
practice in Hong Kong, said this suggested business travellers could be persuaded to extend their trip
According to the
for a few days of leisure, perhaps including their
study,
family or friends.
90
per
cent of Chinese business
and
The Chinese leisure market is being driven
leisure travellers
primarily by bargain hunting, with travellers
claimed to travel
taking advantage of attractive packages, low
more
2009
airfares and budget airlines and hotels. The survey
over 2008, while
respondents ranked Australia highest in terms of
80 per cent of
destination experience satisfaction, followed by
both
business
Singapore, New Zealand and Hong Kong
and
leisure
in
| CORPORATE TRAVELLER.NET
SPRING 2010 | 39
The Traveller Journal News from the travel industry
Travel Slump Triples Californian Hotel Foreclosures According
to
Moscow has the most expensive rooms in the world for business
Travel
travellers, according to the annual
Tennessee,
hotel survey by Hogg Robinson
Smith
in
Moscow is the most expensive city for business travellers
Hotel foreclosures in
Research
California more than
occupancy
tripled in the first nine
dropped to 65 percent in January
company.
months of 2009 as business
through August, down from 75
travellers paid an average of
travelers and vacationers
percent a year earlier.
£266.56 for a hotel room in the
in
Los
Group, a corporate travel services
Angeles
British
business
Russian capital in 2009 (down
cut spending. In the period from January through to
Overall occupancy in the top 25
from £303 in 2008). London hotel
September, there were 47
U.S. travel markets fell to 61
rates fell by five per cent to an
foreclosures, up from 15 a
percent in the first eight months
average of £151.56, leaving it
year earlier.
of the year, from 69 percent a
in the position as the 29th most
year earlier.
expensive city.
United, Continental and ANA apply for anti-trust immunity on US-Japan routes United Airlines, Continental
States reached a so-called “open
Airlines Inc and All Nippon
skies”
Airways are seeking a waiver
liberalize air service, particularly
of antitrust rules from the
into and out of Tokyo. “This joint
United States to allow them
venture, coupled with the recently
to coordinate on flights and
announced open skies agreement
fares between the US and
between the U.S. and Japan, will
Japan.
significantly enhance our ability
agreement
to
further
to serve customers in Japan and The three airlines, all members
throughout Asia,” United Chief
of
Executive Glenn Tilton said in a
Star
Alliance,
have
filed
an application with the U.S. Department
of
statement.
Transportation
Lufthansa plans to relaunch services to Iraq
seeking antitrust immunity in an
The filing also come at a time
effort to compete more effectively
when the industry is awaiting
with other global airline alliances.
the final outcome of an existing
Anti-trust immunity would permit
application from American and
the carriers to share pricing,
British Airways Plc for antitrust
scheduling and other information
immunity that would allow them
As Iraq is increasingly
services to Iraq this summer,
Baghdad, and the city of Erbil in
on specific routes.
to coordinate trans-Atlantic routes.
opening up to civil aviation,
subject to obtaining traffic
Northern Iraq from Frankfurt and
The Obama administration has
demand for flights to
rights.
Munich.
This application for anti-trust
vowed to take a closer look at these
the country is growing.
immunity came less than two
relationships and applications for
Lufthansa is examining the
The routes currently in the
services were stopped at the start
weeks after Japan and the United
issues of competitiveness.
possibility of launching
pipeline are to serve the capital,
of the Gulf War in 1990.
40 | CORPORATE TRAVELLER.NET
SPRING 2010 |
Lufthansa
previously
operated flights to Baghdad, but
The Traveller Journal News from the travel industry
United Airlines Mexico City expects tourist numbers to cuts staff increase 35% in 2010 United Airlines, the third
However some are questioning
largest US airline, has cut
whether United is cutting too
staff by 140 workers. An
deeply. United and other carriers
additional 100 customer-service
have automated much of the work
Mexico City attracted 10.4
representatives and workers
that once was handled by customer-
million tourists in 2009, with
at the airport are being
service representatives, encouraging
an estimated benefit to the
transformed to part-time status,
passengers to check in for flights
capital of 3.3 million dollars.
according to the International
at home and trace lost bags using
Association of Machinists and
airport kiosks. United also is testing
Tourism was negatively affected
Aerospace Workers.
“line-buster” technology at O’Hare,
by the recession in Mexico and the
using
to
US and by the swine flu outbreak
United announced in June 2008
rebook passengers who have missed
in April and May, when authorities
that it was grounding more than
connections.
shut down public entertainment
hand-held
computers
venues and restricted restaurant
20 percent of its fleet and laying
activity. City Tourism Minister
off 7,000 workers as its fuel costs
United
hit the stratosphere. Although oil
questions saying that it needs
Alejandro
Rojas
prices later fell, United continued
fewer front-line workers because
optimistic
and
with the cost-cutting measures,
it is dealing with fewer travellers.
numbers are expected to grow to 14
which helped reduce its losses as a
It says it is confident that is has
million in 2010.
global recession cooled demand for
adequate resources to serve its
business travel in 2009.
customers.
has
replied
to
these
is expects
however tourist
Beijing to host 10th Global Travel & Tourism Summit
Eurostar celebrates 15 years and over 100 million travellers
The World Travel & Tourism
the next ten years, China is also
will be going to Beijing, capital of
Council (WTTC) has
expected to be the fastest-growing
the world’s most dynamic travel
announced its agreement with
economy in the world – in addition
and tourism economy and one of
the government of China to
to being the leader in terms of
the most interesting and exciting
hold the 2010 Global Travel
travel and tourism growth. All of
new tourism destinations,” said
Eurostar, the high-speed passenger service which links the UK
& Tourism Summit in Beijing
this makes China an ideal location
Jean-Claude Baumgarten, WTTC
and the continent, celebrated 15 years of service on 13 November.
from May 25-27.
for the Global Travel & Tourism
president & CEO. “Our partnership
Summit.
with the government of China will
Over the years it has carried over 100 million travellers and made the
provide a much-needed platform
equivalent mileage of 338 trips to the moon. It celebrated the event with
According to WTTC research in 2009, China’s travel and tourism
The WTTC board was unanimous
for dialogue among leaders of
a multi-media advertising campaign, a 15th anniversary competition
industry accounts for 9.8 percent of
in its decision to select China. “Our
industry and government, shaping
and a spectacular event at Searcy’s Champagne Bar at St Pancras
its GDP and 60.8 million jobs. Over
members are all delighted that we
the future of travel and tourism
International.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 41
management
Travel trends and forecasts for 2010 With 2009, a traumatic year for the travel and tourism industry, now behind us, surveys and forecasts are painting a slightly rosier picture for 2010. The Corporate Traveller compiles some of the highlights from these reports, as well as comments from leading travel industry experts, for an overview of the year ahead.
“We anticipate a further recovery effective from the second quarter of 2010, as airfares are likely to rise with improved load factors.” [Willem Starink, ATP]
42 | CORPORATE TRAVELLER.NET
SPRING 2010 |
S
tate-side, the American Society of Travel Agents’ recent Travel Agency Business Trends Survey showed, unsurprisingly, that the majority of agencies reported losses in 2009. Comparing the first half of 2009 to 2008, 78.2 percent of agencies saw revenues decrease, 75.2 percent saw the number of transactions decrease and 63.6 percent saw a decrease in the number of clients. Corporate agencies saw the biggest fall in revenues. The survey also shows that most leisure agencies are expecting to recover from the beginning of 2010, with corporate agencies not expecting improvements until the second quarter or later. But have industry results been as severe in Europe? Graham Ramsey, Group CEO of business travel and events agency ATPI said “as we have operations across Europe, as well as in the United States and the Far East, we are well placed to comment on these trends in the corporate travel sector. In our
UU Glenn Wastyn, President of the BTO and Commercial Director Belgium and Luxembourg for BCD Travel experience I think it is fair to say that the bulk of Europe has been less hard hit than the USA so the American Society of Travel Agents figures, whilst similar in trend, are not so extreme this side of the Atlantic.” Willem Starink, Divisional Managing Director of ATP for Netherlands and Belgium added “here in the Benelux region we have seen a slight improvement over the last quarter of 2009. The numbers of
UU Hervé Sedky, VP and General Manager American Express Business Travel transactions are already improving but the value of the airfares is dropping – clearly this is great news for our clients as airlines continue to offer aggressively low fares to fill their excess capacity. We anticipate a further recovery effective from the second quarter of 2010, as airfares are likely to rise with improved load factors. Looking at our business we can already see large corporate accounts remaining prudent on their travel spend, but the SME
market is showing strong signs of recovery – in fact almost back to pre – downturn levels”.
The hotel sector
Turning specifically to the hotel sector, according to American Express, Europe is showing signs of recovery. Karen Penney, Vice President Business Solutions, American Express Global Commercial Card explained “we believe the start of recovery in the hotel sector is a direct result of the industry’s proactive response to balancing supply and demand. Many hotel chains have shut down floors, closed marginally profitable hotels, put a stop on new builds and postponed openings. The hotel market is still a buyer’s market but this window of opportunity may be closing.”
UU Graham Ramsey, ATPI Group, CEO
Across the travel industry as a whole, American Express Business Travel believes that the prolonged period of weak demand depressed prices across travel categories in 2009 but following this weakened demand it expects a pent up need for travel and meetings to be unleashed in early 2010. Travel industry buyers are echoing this confidence in the industry. World Travel Market’s Meridian Club poll of senior industry buyers, which was published in January, showed that 84% of are optimistic about the industry’s prospects for 2010. Only 6% fear 2010 will see the travel sector perform worse than it did in 2009.
rently still cheaper than usual” observes Glenn Wastyn, President of the Belgian Travel Organisation and Commercial Director of BCD Travel Belgium and Luxembourg. “However we assume that the new trend for consolidation in the airline industry – mergers, anti-trust agreements and alliances, means that real airline competition is dropping, so ticket prices may go up. Whereas last year, airlines were looking for our support to overcome the crisis, this year we are already seeing a more bullish approach with their alliance partners.”
Airline prices won’t stay at lower rates
A return on investment approach in travel is more important now than ever before and
“Air ticket prices started to fall from last spring and they are cur-
UU Willem Starink, ATP Divisional MD Belgium and Netherlands
“Businesses are adapting to a fundamental shift in thinking focused on proving the value of travel and every employee connection” [Hervé Sedky, American Express Business Travel]
Changing attitudes on alternatives to travel
Companies have been taking a closer look at ways to cut travel costs. ACTE’s survey of corporate travel managers ‘CorporateTravel Spend Plans & Tactics’ anticipates the increased use of travel alternatives in 2010. Just over half of the survey’s respondents say they will rely more on electronic alternatives, such as web and video-conferencing, in order to meet their travel spend reduction goals. “Businesses are adapting to a fundamental shift in thinking focused on proving the value of travel and every employee connection” said Hervé Sedky, vice president and general manager, American Express Business Travel. Despite this, doubts and confusion persist about the effectiveness of using these technologies as travel replacements. David Tarsh, spokesman for European Tour Operators Association agrees with these doubts. “Corporate travel has suffered from companies trying to cut costs but this is actually a short sighted measure. When senior executives travel, it is usually to service and generate business. Businesses are starting
to realise that cutting marketing and travel costs are short term decisions which have long term impact for future sales. On the whole, there is a lot of optimism that 2010 is going to be better, but one has to keep that in context of the awful last year. It is still going to be horribly competitive for traditional travel agents and those agencies that did manage to make profits last year were successful in managing costs.” “Last year the leisure market in Europe was more resilient than the business market, as consumers had not really been hit yet” says Glenn Wastyn. “Leisure was down 8% year-on-year, but business was down by 28% – a significant difference. It is possible that the 2009 trend will reverse this as we anticipate that
“Businesses are starting to realise that cutting marketing and travel costs are short term decisions which have long term impact for future sales” [David Tarsh, European Tour Operators Association] household budgets in Europe will now start to be impacted further, but that business travel could eventually recover in 2010. We started to see a slight improvement in December in the business travel market but it is still not up to pre-September 2008 levels. A positive sign is that industry thinks the upturn will be from the third quarter of this year but it’s still a little soon to say. Our business customers probably will evaluate their own business performance by the end of the summer in order to assess where to invest, and that is when they will establish their budgets”.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 43
management
Copenhagen Summit and the Travel Sector The Copenhagen COP 15 Summit in December was an eagerly awaited event in the international calendar, both politically and environmentally. The carbon emission reduction targets set by the Kyoto agreement are coming to an end in 2012. It was thus hoped that Copenhagen would be the stage for a new set of legally binding agreements for governments, as well as more in depth action plans for industry sectors. Travel and tourism has been particularly active in proposing initiatives that need to be taken. As theirs is an industry with no geographical boundaries, they are lobbying policy makers to initiate fair and global legislation on emissions reductions.
“Airlines, airports, air navigation service providers and manufacturers are reinforced in their commitment to a net reduction in carbon emissions of 50% by 2050 compared to 2005.” [Giovanni Bisignani, IATA’s CEO]
emissions. Although activities are already taking place throughout the industry to increase energy efficiency, the report called for support from policy makers at Copenhagen for a more global approach to legislation, as well as funding for investments in sustainability.
P
rior to Copenhagen, organizations including the World Travel and Tourism Council, the World Economic Forum and IATA submitted recommendations in the hope that they would be used as guidelines by policy makers at the summit. The World Economic Forum’s (WEF) report “Towards a Low Carbon Travel and Tourism
44 | CORPORATE TRAVELLER.NET
SPRING 2010 |
Sector” was produced in cooperation with numerous travel and tourism industries and organisations. Analyzing that travel and tourism currently account for 5% of global emissions, the report addresses specific areas including air transport and accommodation, and puts together a clear framework of suggested measures for reduction of carbon
Aviation has been particularly proactive in its carbon emissions reduction programme. This is partly in response to the threat of regulations being imposed and also for the sound economic reason of saving on fuel costs. IATA’s CEO Giovanni Bisignani recently confirmed that “Airlines, airports, air navigation service providers and manufacturers are reinforced in their commitment to a net reduction in carbon emissions of 50% by 2050 compared to 2005.” Planes are being replaced by more fuel
efficient models and the sector is undertaking other initiatives to lower its impact on climate change. These include more efficient air traffic management systems, such as NextGen, and work on sustainable biofuels.
Global legislation and project funding are needed
With airline profits being squeezed, the industry is looking to policy makers for financing and incentives to support its green investments. It recommends that a portion of funds collected from fiscal measures, such as carbon taxes, be invested back in the aviation and the broader travel and tourism sector. This would provide much needed project funding for sustainable initiatives, especially research and development into new aircraft technologies. In addition the
“Overall, COP 15 alleviated external pressure on the aviation industry” [Thea Chiesa, WEF]
to medium-sized companies, it is a fragmented and less internationally organised sector. For hotels to improve their energy efficiency they need to invest in renovations such as replacing heating and insulation systems. Because of the high cost of
aviation industry is particularly underlining the need for a more global, unified legislation. It says that national and regional legislation on emissions, such as the taxes levied on passengers at UK airports and the EU’s Emissions Trading Scheme, create competitive disadvantages. It was hoped that in Copenhagen a new international aviation agreement would be put in place to avoid a patchwork of conflicting national and regional policies. The hotel and accommodation sector is much less advanced in its carbon reduction programmes. As around 80% of hotels are managed by small
these improvements, hotels are typically only refurbished every 20 to 30 years. Financial incentives, such as tax exemptions, would accelerate hotel refurbishment and lead to significant reductions in emissions in the accommodation sector. It is also clear that there is a need for internationally accepted standards and metrics to measure sustainability improvements in the travel sector. These global environmental standards are, in addition, needed by travel purchasers in order to make informed decisions on the sustainability of different suppliers and travel products.
Next round to take place in Mexico
Disappointingly, the Summit failed to reach a legally binding agreement on carbon emission reductions, or to implement sector-wide initiatives, as had been hoped for by the travel industry. Many observers said that the summit failed to meet even the modest expectations set by leaders and declared it to be a frustrating conclusion to a
two year process. However, the machine is continuing to turn. COP meets yearly and the next summit, COP 16, is set to take place in December in Mexico. Thea Chiesa, Head of Aviation, Travel & Tourism Industries at the World Economic Forum and also one of the main authors of the WEF’s report, remains pragmatic. She gave us her reactions on the Summit’s outcome. “I think we need to be positive about this and think about the next steps. Overall, COP 15 alleviated external pressure on the aviation industry. No emissions targets or actions are imposed on the sector and there is an opportunity here for the aviation community to fill the gap left by COP15 and proactively shape its own future in advance of COP 16 in Mexico.” IATA agreed that Copenhagen was a least a step in the right direction and saw it as an indication that the industry’s own efforts to reduce emissions have been recognised. “We came to Copenhagen to be part of the deal and we were encouraged by
the level of support for the industry’s global sectoral approach and targets” said Giovanni Bisignani. “We will work closely with International Civil Aviation Organisation to prepare a global framework for managing aviation’s emissions and we will urge governments to ensure this framework is presented to COP16 in December 2010. The goals we have set ourselves show that the aviation industry is even ahead of its regulators in its approach to climate change. We have been diligent with our homework. Now governments must create the right legal and fiscal infrastructures to support us.” As Barack Obama observed after the summit “We’re going to have to build on the momentum that we’ve established here in Copenhagen. We’ve come a long way but we have much further to go.” Could the December COP 16 summit in Mexico finally be the right time for achieving a real and concrete agreement?
“We’ve come a long way but we have much further to go” [Barack Obama]
| CORPORATE TRAVELLER.NET
SPRING 2010 | 45
management
Four months out from the opening of the eighth IMEX in Frankfurt organisers, the IMEX Group, have announced that they are on course to deliver more business opportunities than ever when the doors open on 25 May.
IMEX 2010 on target for bigger business T
he trade show’s performance to date confirms the results of the latest IMEX Global Insights Report (last quarter 2009). The Report asked a standing panel of 45 senior international meetings industry and corporate professionals for their views about the coming year. 57% expected the number of meetings, events and incentives they organised to remain the same. A further 33% confidently expected the number of events they held to be even higher in 2010. Says Ray Bloom, Chairman of the IMEX Group, “Our experience of both exhibitor and hosted buyer numbers upholds these findings. It suggests that the underlining fundamentals in our industry are robust, despite a changing global economic outlook. This bears out the fact that virtually every sector of our industry is consistently prepared to commit to IMEX knowing they have the opportunity of meeting the right people, doing good business and being assured of getting all the support they need.”
46 | CORPORATE TRAVELLER.NET
SPRING 2010 |
Strong hotel representation
Hotel groups will continue to be represented strongly at IMEX with many of the larger global groups bringing in additional hosted buyers for 2010. Ritz Carlton, Moevenpick Hotels, Fairmont/Swissotel Raffles and Starwood Hotels & Resorts have all increased their stand space. Scandic Hotels and Albert Management of Latvia will exhibit for the first time and Warwick International makes a welcome return. Other new exhibitors so far confirmed for 2010 include Columbia, Meeting Point International and Showcare. The IMEX Wild Card Winners for 2010 are also all first-time exhibitors in the international meetings and events industry. The Wild Card Pavilion will host one of the fastest emerging destinations in Africa – Uganda – together with the mountain town of Morzine in France and the new Hof Conference and Cultural Center, Iceland. Demand for exhibition space has been particularly strong from Asian meetings and events
industry suppliers with Macau, Sri Lanka and Indian Holiday all expanding their presence. US exhibitors have also confirmed their enthusiasm and commitment with Anchorage, Arizona, Chicago, Texas and New York City already contracted and all those who attended in 2009 expected to exhibit on the IMEX US Pavilion again in 2010. The Spanish Tourist Office is now firmly established as the second largest exhibitor at IMEX
with just over 800 square metres of floor space. Both Madrid and Valencia will be taking their own exhibition stands.
Other exhibitors who have also increased their exhibition sizes at the Frankfurt show so far include the Czech Tourism Authority; Luxembourg; Carat Tours; Liberty International and Discovery Jordan.
Visitor and hosted buyer registration is now open. For more information visit www.imex-frankfurt.com.
No more
guilt!
achieved. What’s more, close to three-quarters of the Europeans surveyed feel that leaving on holiday is too expensive.
Finding a better balance
Aware that too much time away from home can cause distress, British Airways is adding yet another benefit to its Club World advantages that help business travellers make the most of the time they spend with the airline. The newest offering is an extraordinary European Executive Club BA Miles promotion that lets frequent travellers earn free flights they can use for their loved ones. Through 31 December 2009, for every British Airways return flight in Club World business class or in First, passengers will earn enough BA Miles to redeem for a free flight on the airline. Just what the doctor ordered for the two-thirds of Europeans who want to spend some of their free time on holiday.
Do Europeans feel guilty leaving their families behind when they head out on business trips? British Airways asked this question in a study of 6,000 Europeans, 1,000 of whom were Belgian. The results are striking: close to a quarter of Belgians feel guilty at the thought of regularly leaving their partners and/or families when they travel for business. British Airways understands that this is an unpleasant situation and offers free flights to business travellers to help them achieve a better work-life balance.
P
rincipal findings
Belgians clearly put family at the top of their priorities, though the extent to which they do so varies by region. Those who hail from Flanders suffer the least from the situation (21%), followed by those from Wallonia (32%) and Brussels (30%). Walloons more often opt to holiday with the family (74%) while Flemish split their vacations between family (62%) and
friends (26%). Across all Belgians surveyed, one out of ten works 40 to 60 hours per week. With such a schedule, finding time to spend with the family often seems like an impossible mission. According to the Europeans interviewed, Belgium (along with Israel and Russia) is among the worst countries for work-life balance. Even so, close to half (48%) of Belgians assert they are satisfied with the balance they have
Direct access to Silver status
British Airways is extending a first-time promotional offer to holders of the Blue loyalty card and to all passengers who are not yet members of the Executive Club to receive Silver status for one year. By joining the Executive Club, they will receive all Club benefits and be automatically upgraded to the Silver tier once they have completed their first return flight in Club World business class or in First. Silver status comes with a host of benefits, such as access to more than 250 lounges worldwide, priority check-in and a guaranteed economy seat on your chosen British Airways flight, even if it is full. JeanPierre Martin, Sales Manager at British Airways Belgium: “Many of us work under stress but we still want to be able to have a social life and spend valuable time
with our family. But finding the right balance is not always easy. When travellers choose British Airways, they can work smarter and make the most of the money they spend on airline tickets. Plus British Airways travellers receive free flights they can then use with their loved ones.”
Travelling just got easier
Choosing British Airways opens the door to a host of benefits for business travellers. In London Heathrow’s Terminal 5 they will connect quickly and smoothly without having to change terminals. They also have access to a dedicated, secure Club World check-in area and an expedited passage through customs. BA’s exclusive international lounges have everything a business traveller needs to maximize productivity. Aboard the plane, the new Club World Kitchen offers hot or cold snacks for complete dining independence. And each seat in Club World is like a private capsule where you can sleep, work or relax. It even boasts a completely horizontal bed to ensure a good night’s sleep.
Flexibility, free time and comfort
Business travellers clearly put a lot of stock in finding a good work-life balance. So British Airways has decided to build on its experience with British Airways Club World, where flexibility, free time and comfort are key. The bonus BA Miles promotional offer is one way to rebalance your family life when it starts to shift in the wrong direction. Every traveller who flies in Club World or First will receive a bonus flight—for free! To learn more about this offer, to join the Executive Club or to travel on British Airways and enjoy free flights, visit www. ba.com/rewardflights.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 47
BEIJING
SHANGHAI
HONG KONG
TOKYO
OSAKA
NAGOYA
SEOUL
BANGKOK
DELHI
OUR ROUTE NET WORK COVERS THE WHOLE OF ASIA . Finnair flies the fast and short northern route from Brussels to nine Asian destinations. Flying via Helsinki offers high flight frequency and smooth connections – Helsinki has been rated as one of the best transfer airports in Europe. Welcome aboard – book your flights at www.finnair.com/be. Learn more about our fast routes, modern fleet and world-class quality at feel.finnair.com.
T H E FA S T A I R L I N E B E T WEEN EUROP E AND ASIA
management
Amadeus introduces the Amateur-Expert Traveller Amadeus, a leading provider of technology and distribution solutions to the travel and tourism industry, has identified the AmateurExpert Traveller. He is more knowledgeable, more adventurous and more likely to live in an emerging economy than ever before – and his rise in importance coincides with innovations in the trip experience and the growth of niche travel in the post-recessionary environment.
A
madeus, a leading provider of technology and distribution solutions to the travel and tourism industry, has identified the Amateur-Expert Traveller. He is more knowledgeable, more adventurous and more likely to live in an emerging economy than ever before – and his rise in importance coincides with innovations in the trip experience and the growth of niche travel in the post-recessionary environment. Based on primary research with 2,719 travel professionals, as well as 30 thought-leaders and senior executives from companies such as Kayak, Forrester and Qatar Airways, the report highlights three significant developments: • The Amateur-Expert Traveller: the average consumer has been empowered by the internet, and the dynamics of the relationship between travel companies and their customers is changing. 73% of industry professionals welcome the greater knowledge brought by user-generated content. This knowledge drives up customer expectations, and creates new opportunities
for travel agents to share their expertise with increasingly adventurous travellers. • The responsive journey: 62% of those surveyed think that the journey experience is ripe for technological innovation. The maturity of mobile internet will give rise to massive innovation around the trip itself. • All niches great and small: travel companies’ revenue streams are becoming more evenly spread over a wider range of products. The traditional 80/20 sales distribution curve no longer applies to all. 38% of respondents said that 80% of their revenues is derived from 60% or more of their products. Similarly, niche travel is now presenting opportunities for travel companies. Those surveyed identified adventure travel (83%), religious travel (55%), and weddings (45%) as key growth areas for specialist holidays. According to Ian Wheeler, Vice President, Marketing and Distribution, Amadeus: “The growing expertise of travellers has had a profound impact on the travel industry, as the average consumer,
“The maturing of the mobile internet will give rise to massive innovation around the trip itself.”
| CORPORATE TRAVELLER.NET
SPRING 2010 | 49
management to Mexico, Miami or the Bahamas but you do know you want to go to the beach. Thanks to Extreme Search, a traveller could narrow their search to ‘beach holidays, anytime between November and January at 25 degrees Celsius’ . Relevant destinations from across the globe would then be displayed. Extreme Search is one of the many new technological concepts which will intuitively help travellers find what they want quickly, and guide them towards new experiences based on their interests.”
The rise of the BRIC economies
As BRIC (Brazil, Russia, India and China) economies continue to grow, the traditional tourism and business travel landscape is changing. Our survey predicts that by 2020, China will be the third largest tourist destination in the world, ahead of traditionally second-placed Spain. Moreover, economic growth in these countries means that holidaymakers and business travellers are increasingly likely to be from Brazil, Russia, India and China. Successful travel companies will need to bear in mind the cultural specificity of serving Chinese or Brazilian holidaymakers instead of North Americans or Europeans.
UU Ian Wheeler, Vice President, Marketing and Distribution, Amadeus empowered by the internet, is increasingly wellinformed. However these greater customer expectations are actually being embraced by the travel industry, and they are spurring on a new wave of innovation in the wake of the recession.” Innovation in new technologies across the whole travel experience will be a critical source of new services and revenue streams for travel companies. According to the survey, one third of respondents thought that virtual reality will soon have the biggest impact on the travel experience by matching holidaymakers with destinations much more accurately.
In addition, while many industry watchers think the internet will take over the travel industry, 75% of industry experts think that we won’t all be booking our holidays online. As more of the world becomes accessible, we will still need the help of traditional travel agents to help us find that holiday that’s just a little bit more interesting. This is particularly true for the developing economies where a premium is placed on customer service and human interaction.
“Extreme Search is one of the many new technological concepts which will intuitively help travellers find what they want quickly, and guide them towards new experiences based on their interests.”
According to Wheeler: “The last year has been challenging – there’s no doubt about it. But we can clearly see the desire within the industry to grow, adapt, and innovate around the whole consumer experience.”
But virtual reality is just one of many different technologies that will shape our travel experience in the future. Amadeus recently presented a new Extreme Search solution, a search engine that transforms travel websites into a ‘traveller playground’ where consumers can explore and select their trip based on their desired holiday experience, rather than simply searching for flights along specific routes on exact dates. Driven by Amadeus’ ‘Extreme Search’ concept, travellers can ask ‘Where can I go and what can I do, for the money I want to spend?’ and instantly find clear alternatives, on the same initial search page. According to Wheeler “You do not always enter a store looking for a blue shirt or a striped tie. In the same way, you do not always know if you want to go
50 | CORPORATE TRAVELLER.NET
SPRING 2010 |
The entire report can be found on the Amadeus-website: http://www.amadeus.com/benelux/amateur-expert
Amateur Expert Traveller
“The trends are familiar, but accelerated” The Corporate Traveller got the opportunity to discuss the Amateur-Expert Traveller report with Luc Pannecoeck, General Manager of Amadeus Benelux. Pannecoeck does not observe any earth-shaking surprises in the survey results, but he does see some interesting tendencies.
W
hat was the reason for this survey?
Luc Pannecoeck: “Amadeus has already commissioned several different surveys in the past. Two years ago, we conducted the Traveller Tribes 2020 survey, in which we took a look at the future. For us, as a technology provider, it is of course of great importance that we are able to look ahead. We can then can spot the needs of clients as early as possible and adapt our products accordingly. Acquiring this knowledge is the starting point and we can then add something more so that we can offer a solution with technology as a basis. For these reasons we commissioned the survey.” “It is a broad study about the consumer in general. We didn’t want to focus on corporate or leisure travel, but we do see that these general tendencies tend to be also applicable for corporate travel.”
What are the most significant trends that this survey has brought to light?
Luc Pannecoeck: “First and foremost, our report shows some trends that were already known to us, but that were hidden due to the economic crisis. In fact this was part of the reason for our analysis – to find out the current impact of the economic crisis on existing trends. And it is clear that to a large extent, the economic crisis has accelerated certain tendencies. Now, what are these tendencies? First of all, there is the switch to the online realm, which has a very strong presence and is seeing further growth. Furthermore there is also the question that many are asking about the role of the travel agent. This is also reflected in the title of our report – ‘The Amateur-Expert Traveller,’ in light of the fact that people are so well informed by everything that can be found in search engines and on the Internet, that they sometimes know more about the trip they’re going to take than the travel agents themselves. Thirdly, we are also seeing a clear tendency towards the use of technology as
| CORPORATE TRAVELLER.NET
SPRING 2010 | 51
management
a solution for a number of problems. Technology brings an increase in productivity for the travel agent, but also a humanisation of the travel experience through mobile applications and so forth.”
How do you arrive at the conclusion that these tendencies are linked specifically to the economic crisis?
Luc Pannecoeck: “We see a sharp increase in the number of online bookings. This is true for leisure travel as well as for corporate travel. One of the reasons for this becomes very clear in the study. The consumer is now, in comparison with a year ago, much more aware of the price factor. And he or she is also aware that certain airlines are not filling their seats due to the crisis, and that as a result, there are good deals to be had. These are just a few factors that logically go hand-in-hand with the crisis.”
Doesn’t the enormous abundance of information ensure that one simply gets too overwhelmed and that that makes it harder to make the right choice?
Luc Pannecoeck: “I think that we have to make a distinction between so-called ‘managed’ travel and leisure travel. In the first case, you have a corporate organisation that asks a travel agent to take over a number of roles for them. Searching and booking is a part of that, but it goes much further when you take into account other functions such as reporting. The travel agent thus plays a big role and brings a great deal of added value in negotiating and searching for the best rates. When we look at the other end of the spectrum, with leisure travel, I certainly recognise that there is an oversupply, but you also see that consumers clearly know what they are looking for, assuming of course they are able to make conscious choices using the information they find.”
The traveller is thus spending a lot more time searching. Do you see this trend receding in economically better times?
Luc Pannecoeck: “I do not think that this trend will have much to do with the economic crisis. The question that must be asked is what travel providers or middlemen can offer as added value to the client. When clients become used to going to a website to make a booking, they will tend to not drop everything to go back to the travel agent, unless the agent can show that they offer some extra value. This is a phase that we have entered somewhat already. Travel agencies and agents are very busy looking for added value and reinventing their model, because they are under a great deal of pressure. It’s necessary to make a distinction here between leisure and corporate travel. With corporate travel, a travel agency still plays a more
52 | CORPORATE TRAVELLER.NET
SPRING 2010 |
UU Luc Pannecoeck, General Manager of Amadeus Benelux important role, but agencies’ service fees are coming under pressure, so they have to prove that these service or management fees are worth it.”
Do you see travel agencies fading from the landscape in the long run?
Luc Pannecoeck: “We can only ascertain what is happening in the United States, which is a very mature market in the area of online travel. There, you see the growth of online stagnating at around 50%. Half book directly, but the other half still go through a travel agency. In Europe, we still lie a bit behind, but our expectation is that, after a period of strong growth in the coming years, that will also begin to stagnate here and a considerable part of travel will remain with the travel agent.”
According to the report, there are many opportunites for travel agents in niche markets...
Luc Pannecoeck: “You can approach the market from a broad angle in order to be everywhere and offer all products. But you could also say, ‘I’m too small and I will choose to position myself as a niche player rather than a generalist.’ The niche can occupy a certain part of the market, for example youth and student travel, or it can mean a specific geographical destination such as Africa, or a particular city. Because of the Internet, the market for travel agents has become global instead of national, so one can position themselves in a very small niche and reach a sufficient number of customers on a global level.”
The report also announces the rapid ascent of the BRIC countries (Brazil, Russia, India and China). What are the most significant consequences here?
Luc Pannecoeck: “This is a complete change for the airline industry. Previously the market was mainly concerned with Europe and the United States. You had a typical network, hub and spoke, or transatlantic route, that was primarily oriented towards the West. But now you see demand being created in the BRIC-countries. You therefore have another type of consumer and another type of network carrier. This has a big large impact on Amadeus as we have to incorporate other products that correspond to the needs of the client. The complexity is increasing.” “This is one of the reasons why airline alliances are on the rise. You can no longer cover the market with just Lufthansa and United Airlines alone – for a start you will certainly need an Asian airline. All of this has an influence on our technology and its complexity. You have to deal with passengers who travel with five different airlines instead of one.”
With the concept of “The Responsive Journey’, the study also points towards the growing need for mobile Internet during the trip. What things are happening in this regard?
Luc Pannecoeck: “The travel agent and the travel industry have up until now focused on the experience before the trip – in other words searching and booking. But from the moment that someone drives to the airport until the moment he comes back, there is little to no follow-up, with the exception of a certain emergency telephone numbers for help in some cases. With mobile technology, it is perfectly possible to keep in contact with the traveller during the whole travel experience. Above all, you can use a mobile link to give the customer directions or certain useful information, or for example to push recommendations for hotels and restaurants.”
Is there still customer loyalty in the world of the Amateur-Expert Traveller?
Luc Pannecoeck: “The study does indeed indicate that loyalty is considerably shrinking. The drawbacks that were formerly associated with
not being loyal no longer exist for the most part. Furthermore, with only a few exceptions, there are no more “bad” airlines anymore. The offerings in economy class have really become levelled out. The client is thus less attached to a particular brand and usually looks for the lowest possible fare. And it no longer matters so much which airline it is – I am talking about leisure travel here. Of course the more frequently you travel, the more you come into the realm of frequent flyer programmes – and this is where you see increasing allegiance and brand loyalty on the part of the client.”
Did the study produce any results that shocked you?
Luc Pannecoeck: “The survey confirms tendencies that we already knew about but we have determined that the evolution is going much more quickly than we had expected. This certainly applies as regards booking directly and the whole online story and it also shows that the role of the travel agent is being questioned more than before.”
Amadeus now needs to work with these results, of course. What is your plan?
“Now you see demand being created in the BRIC-countries. You therefore have another type of consumer, another type of network carrier, and that has a large impact on Amadeus. We have to incorporate other products that correspond to the needs of the client.”
Luc Pannecoeck: “First and foremost we are investing greatly in online technology. We are building a new generation of search engine. In the future, this will make it possible to make content from different sources available within very short response times. So we are very deeply involved in the evolution of the online realm and search engines. In addition, there is the domain of mobile applications, where we are setting a number of steps in place. For instance, we have a pilot project in cooperation with Air France and the Nice airport for seamless check-ins with all documents using a mobile telephone. These are the blocks we are building on.”
| CORPORATE TRAVELLER.NET
SPRING 2010 | 53
management
Squatra - The Largest Independent Travel Agency in Flanders D&D Reizen (formerly located on the Brabant Dam), Focus Reizen (formerly on Zwijnaarde Street) and Omnitravel (until recently on Kortrijk Street) all placed great emphasis on quality, perfect service and diverse travel offerings. On Monday, 4 January 2010, they officially combined forces and have been known
under the name Squatra ever since. The name Squatra – which stands for Service & Quality in Travel – reflects the philosophy and the ambition of this new travel agency which has moved into an attractive building at Zonnestraat 8 in the heart of Ghent. In one fell swoop, this coming together has yielded the largest independent full-service travel agency in Flanders.
T
he purchasing behaviour and preferences of the modern customer defines the role of the travel agent. To be sure, in the dot-com era and times of heavy competition, maintaining a strong sense of confidence between the clientele and competent personnel is of utmost importance. A travel agent is no longer a mere purchaser of travel products, but is instead evolving into a provider of personalised, individual advice. Of course, there is a market for services of this nature – now, more than ever. By combining the forces of D&D Reizen, Focus Reizen and Omnitravel, Squatra is responding to this trend directly. Quality, reliability and experience are competencies that were always hallmarks of these three exceptional travel agencies. From now on, the traveller can enjoy the best that these three Ghent agencies had to offer together in one travel office, as the trusted brands of D&D Reizen, Focus Reizen and Omnitravel have faded from the Ghent landscape. An increase in scale, powerful specialisation and the nearly perfect complementarity were the inspiring factors for putting together this initiative, which is led by the managers of the three merged travel agencies: Luc Daels (D&D Reizen), Jan Van den Abeele (Focus Reizen) and Kristien De Belie (Omnitravel). The goal-directed bundling of these energies into one travel platform inevitably resulted in an even more creative approach and a broadening of the client base. “With this well thought-out concept, we are responding to the realities of the marketplace. We came together as like-minded partners, with a perfect chemistry existing between the three parties. The Squatra whole is greater than the sum of the individual parts,” says Luc Daels. Squatra is a well-rounded travel agency that relies upon the most modern travel tools. Its geographic area covers all of east Flanders with several stars among its niche products in adjacent provinces. With its years of experience in travel and expansive industry knowledge, the team seeks to serve all of its target groups, with 30 trained travel consultants working together with 22 full-time employees. At Squatra, the customer can find a varied, complete yet attractively priced offering of travel and vacation solutions. Whether a far-away
trip or closer to home, the classic all-inclusive package tours to points south, cultural trips for active travellers, “do-vacations,” learning tours to exotic locales, customised travel solutions, air or car vacations, special train trips, city getaways, unique weekend outings, incentives and conference trips, individual and group tours, school trips, luxury or economical tours -- neutral advice provided on a personalised basis to each customer can ultimately save a lot of money and hassle. In addition, Squatra features three of its very own niche programs: ‘Africa Explorations,’ ‘Focus on the Azores,’ and ‘Explorator.’ “Squatra will never become an anonymous ‘travel supermarket.’ We seek to earn the reputation of a delicatessen, where every type of travel customer can get personal advice. This is Squatra’s backbone. With all of our employees, we seek to convey the emotion that comes from the very same trips that we sell,” explains Kristien De Belie.
Ghent’s newest travel agency has moved into a classy art-deco building at Zonnestraat 8, in the belly of Ghent’s shop district, which is easily accessible with public transportation. Those who come by car can park in the parking garages at Kouter and Korte Meer just around the corner. From the street, there is a striking view of the travel agency, with its entrance and cosy reception area on the ground floor. The offices on the second floor underwent something of a metamorphosis. It offers customers and employees an extensive reception and work room of no less than 700 square metres, with an interior adorned with the bright green-blue Squatra colours. “After we made our decision to merge, we really didn’t face very many cultural differences. With regards to our vision and strategic approach, we toed the same line from the beginning. Our bundled experiences, together with a strong focus on the customer, a sharp team and a wide array of products, will help our clients to make the best choices,” states Jan Van den Abeele.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 55
supplies
Boeing’s Dreamliner becomes fastest selling jet in history Boeing’s 787 Dreamliner successfully made its first test flight in December. Following completion of the test program over the next few months, Dreamliner’s first commercial delivery is scheduled for the end of this year – to All Nippon Airways. 56 customers around the world have already placed orders for a total of more than 850 Dreamliners – making it the fastest-selling new commercial jetliner in history. We asked Boeing’s Vice President of Marketing, Randy Tinseth, why the Dreamliner is having such success, especially in these challenging economic times.
UU 787 cabin interior
56 | CORPORATE TRAVELLER.NET
SPRING 2010 |
“T
he reasons for the Dreamliner’s success are a combination of many factors – large and small. You could say the whole is more than the sum of its parts” summarises Tinseth. “Overall, the 787 family has been designed to allow airlines to operate more routes profitably, while travellers enjoy greater comfort. Success is about targeting the right markets and listening to your customer. The Dreamliner is particularly well suited for today’s needs. When we first opened our order books in 2004, improved fuel efficiency was already important – and back then fuel costs were only around 24 dollars a barrel. Over the last few years, with the rise in fuel costs, it has become even more critical. The 787 adapts well to fluctuations in traffic needs, providing airline operators with greater efficiency so they can serve more point-to-point routes and frequencies profitably, even on long haul destinations.” With environmental concerns now moving to the forefront, not to mention the introduction of carbon taxes, the fact that the Dreamliner makes significant steps in environmental efficiency is also good market timing. The 787 emits 20% less greenhouse gases per passenger mile and, due to its design, its noise footprint is cut by 60%. The plane also makes significant steps in environmental progress during its manufacturing and end of life. Fewer hazardous materials are used in manufacturing and aircraft will be recyclable on their retirement from service.
Composite materials reduce fuel and maintenance costs
One of the Dreamliner’s biggest breakthroughs is its use of polymer composites for more than 50% of its structure. Although composites are not new, Boeing is the first large commercial jet transport manufacturer to develop composite manufacturing methods to this level. These composite materials bring the Dreamliner a number of advantages, especially in lowering operating costs. The plane’s fuselage is constructed from barrels that have been produced in one piece, spun around a mould. This allows a reduction in weight and in the number of parts used. The lighter, simpler structure reduces fuel consumption by 20% per passenger mile. The composite materials are more resistant to corrosion, fatigue and impact damage than their aluminium counterparts. Maintenance time is thus cut down by 30 percent and scheduled maintenance intervals are significantly longer. This means an estimated 50 more flying days over a twelve year period compared with current generation aircraft. The 787’s composite structure has opened up new design possibilities to improve passenger comfort. “I guarantee that when you get on this plane you will see a difference and you will feel a difference” says Tinseth. “We have tried to take the stress out of the whole flying experience and to enhance the cabin experience with some really new concepts. Studies show that the lower the cabin altitude, the better passengers feel during a
flight. With the Dreamliner we have been able to reduce cabin altitude from 8,000 to 6,000 feet. We are also able to increase cabin humidity levels and we have new air filtering systems for cleaner air. The composite construction has allowed us to fit larger overhead bins and much bigger windows – 70% larger than in current aircraft of its size.”
‘Success has caught competition by surprise’ The mainstays of the Dreamliner family are the 787-8, which seats up to 250 passengers and the 787-9, which seats 250 to 290 passengers. Both have a
UU Boeing 787’s first test flight
UU Randy Tinseth, Vice-President of Marketing at Boeing range of just over 15,000 km. A third plane, the 787-3, which was designed for regional routes, may now be scrapped as it currently under review for market viability. The possibility of a fourth model with higher capacity requirements, the 787-10, is being studied. The 787 range has been designed to be complementary to Boeing’s 777 family, although it flies at a similar speed and altitude. Dreamliners come fitted with either Rolls-Royce or General Electric engines – “As we have a lot of customers for this aircraft, we wanted to give them a choice of engine” explains Tinseth. “I think the 787’s success has caught our competition by sur-
UU 787 business class prise and made them rethink their strategy. The fact that the Dreamliner is much more fuel efficient has led competition to lower its prices in some cases and we believe it was a big influencer in the fact that Airbus subsequently launched its A350. As to the economic downturn, it does not really seem to have hurt the Dreamliner. Although we have had some cancellations, our clients are staying with us
and no airplane in history has seen this type of success. To put things in perspective, the A380 was launched in the year 2000 and has now sold around 200 planes. We launched in 2004 and have already sold over 850.” Dreamliner’s order books are filled until 2013. We asked Randy Tinseth how long he believes it will remain in production and
how he foresees future sales. “ Our production is now on track and we aim to increase capacity to 10 aircraft a month by 2013. We should be producing 787s for 25 or 30 years no question about it, especially as we foresee an addressable market for us of around 3000 aircraft over the next twenty years. Sales for the 787 have already exceeded our expectations, so we are off to a very good start.”
| CORPORATE TRAVELLER.NET
SPRING 2010 | 57
supplies
Survey
The best car rental companies Satisfaction survey 2009-2010 The Corporate Traveller surveyed 1,000 readers during 2009 to learn their opinions on car rental companies. Here is what we found.
O
ver the course of 2009, we invited 1,000 Corporate Traveller readers to participate in our car rental satisfaction survey. This e-survey gathered 422 answers to four questions.
Best brand recall
The first question in the survey was more focused on rental companies’ marketing. Respondents were asked to name the first three car rental companies that came to mind. The top six below show the companies that ranked highest in top of mind awareness (TOMA) among business travel professionals. Notice that four of these companies are running neck-and-neck in the ranking. With their total combined TOMA close to 70%, they stand out as the four tenors on the car rental stage.
1 Hertz.............................................18%
Best service
“Which car rental company offers the best service?” The second question in the survey needs no explanation. Four names led the voting.
1 Europcar......................................19% Hertz.............................................19%
2 Europcar......................................17% Avis................................................17%
3 Sixt.................................................18%
4 Budget..........................................16%
4 Avis................................................13%
5 Sixt.................................................10%
5 Alamo...............................................7% Budget.............................................7%
6 Alamo...............................................5%
58 | CORPORATE TRAVELLER.NET
SPRING 2010 |
Most user-friendly website
The third question posed to the panel was simple, yet extremely important. Since people generally rent cars using the internet, we wanted to find out which websites our readers felt were the easiest to use. Here, three companies pulled ahead of the competition, driving away with close to two-thirds of the votes together.
1 Europcar......................................24% 2 Hertz.............................................21% 3 Sixt.................................................17% 4 Avis...................................................8% 5 Budget.............................................7% 6 Alamo...............................................6%
Best partner network
Which car rental company a business chooses can be influenced by certain partners who contribute to the total business trip. Airlines, hotel groups and credit card issuers are just some of the service providers who, when combined with a car rental, offer real advantages. The fourth and final question of the survey was: “In your opinion, what is the best network available?�
1 Sixt.................................................22% 2 Avis................................................15% Europcar......................................15% 4 Hertz.............................................13% 5 Budget..........................................10%
Conclusion The major international rental companies rank at the top of the lists created by their customers. This makes sense, since they can be found and used everywhere, making them more available in every corner of the globe.
6 Alamo...............................................8%
| CORPORATE TRAVELLER.NET
SPRING 2010 | 59
Presentation » OFFICIAL NAME OF THE COMPANY: EUROPCAR KEDDY
» COORDINATES OF THE BELGIAN DIVISION: Weiveldlaan 8 1930 Zaventem - Belgium T + 32 (0)2 709 71 00 - F + 32 (0)2 344 12 13
» WEBSITE: www.europcar.be - www.keddy.be
» GOOD REASONS TO RENT A CAR: A global leader in car rental, Europcar has more than 5300 car hire stations throughout Europe, Africa, the Middle East, Latin America and Asia-Pacific – 160 countries in total. No matter where you are or need to go. Europcar offers a selection of rental cars from leading car manufacturers. Rent a small car, an automatic car, an eco-friendly car, luxury cars, or minivans and trucks if you need something a bit bigger. And at Europcar, we understand the environmental impact of what we do. That’s why we have wholeheartedly embraced a sustainable development program and are proud to be the first car rental company with certified ecological commitments. After all, what’s good for the Earth is good for our drivers. On the top of that in Belgium, with our 7000 cars and trucks, Europcar Keddy can offer you tailor made solutions to your mobility, what ever will be your car rental expectations. A dedicated team will help you to satisfy all your needs.
» GREEN POLICY: Offset your Carbon Emissions with Europcar! Europcar is teaming-up with Climate Care to offer you the possibility to offset your CO2 emissions when you rent a car with Europcar. Offsetting enables you to neutralize your emissions by funding sustainable energy projects that reduce CO2. Go for Green with Europcar: At Europcar we commit to offer our customers the newest range of vehicles which benefit from the latest innovations in terms of Green technology (CO2 emissions, hybrid, flexi fuel, LPG...) Our corporate passenger vehicles have an average age of 4 months and emission of 154g/km CO2 meaning the Europcar fleet has a much lower emission than the European average. Europcar and Sustainable Development: Environmental respect has always been a key objective for Europcar International. In 2007, we have developed the Green Charter with our main partners.
And in June 2008, Europcar charter was certified by Bureau Veritas, formalizing our commitment towards protection of the environment. We invite you to find out more about our commitment towards sustainable development.
» OVERVIEW PARTNERS: As a mobility provider, Europcar has teamed up with major partners. On European level: Easy Jet: Europcar and easy Jet have formed a strong, strategic partnership to provide Europe’s leading low-cost airline with a dedicated and tailored service. Together, Europcar and easy Jet work to improve the customer experience and offer the best possible deal to travellers. Joint services include an easy-to-use booking system where in just a few clicks; the customer can reserve a flight and a rental car simultaneously. Europcar has also set up special counters to serve easy Jet customers at some of their main destinations. (www.easyjet.com) Accor: Europcar & Accor work together to ensure their customers have the best offers & quality service for their travel needs. An easy reservation process & preferential rates on car rental for Accor guests & loyalty programmes enables this strategic partnership to boast optimal service & quality throughout the travel process. With 168,000 people in 140 countries, Accor is the European leader and one of the world’s largest groups in travel, tourism and corporate services, with two major international activities: hotels: over 4,000 hotels (over 466,000 rooms) in 92 countries, casinos, travel agencies, and restaurants; services to corporate clients and public institutions: 19 million people in 34 countries use a broad range of services (food vouchers, people care and services, incentive, loyalty programs, events) engineered and managed by Accor. (www.accor.com ) • Local partners Since 2 years Europcar Belgium has also major partnerships in Belgium such has: Carrefour, IKEA, Touring, VAB, ...
» OVERVIEW LOYALTY/CLIENT PROGRAMS: We have partnerships with all the main airlines and card companies Worldwide such as: Lufthansa, American Airlines, BMI, and recently Amex: American Express Company is a diversified worldwide travel and financial services company founded in 1850. It is a global payments, network and travel services provider and international banking company. American Express operates in over 130 countries around the globe. Membership Rewards, the programme from American Express that brings members luxurious design, leisure and travel, just for using their Card. (home.americanexpress.com)
Hertz Belgium Presentation » OFFICIAL NAME OF THE COMPANY: HERTZ BELGIUM S.A
» COORDINATES OF THE BELGIAN DIVISION: Excelsiorlaan 18 1930 Zaventem, Belgium
» WEBSITE: www.hertz.be
» GOOD REASONS TO RENT A CAR Hertz Rent A Car offers flexibility in mobility. You can rent from a couple of hours to days, weeks, months or longer. Hertz is the world’s largest general use car rental company, operating from over 8,000 corporate locations in 145 countries. Hertz is in its 91st year of delivering quality car rental solutions to leisure and corporate customers. Product and service innovations such as Hertz #1 Club Gold, Worldwide Online Check-in, specially designed NeverLost® satellite navigation systems, Hertz in-car DVD Entertainment and unique cars offered through the company’s Prestige, Fun and Green Collections, set Hertz apart from the competition.
» GREEN POLICY: Hertz offers a special collection of cars with low CO2 emission; the Hertz Green Collection. With the Hertz Green Collection you can reserve fuel efficient environmentally-friendly cars that are both easy on the wallet and suitable for families and small groups travelling together. Unique is that the vehicles are make and model specific to be reserved and available worldwide.
» OVERVIEW PARTNERS: Airlines e.g. Lufthansa, Air France etc., hotels e.g. Marriott, Touring, VAB. Credit card companies e.g. American Express, Dav El Chauffeur Service and many more.
» OVERVIEW LOYALTY/CLIENT PROGRAMS: Hertz #1 Club
Sixt AG Presentation » OFFICIAL NAME OF THE COMPANY: SIXT AG
» COORDINATES OF THE BELGIAN DIVISION: Postbus 8 1930 Zaventem T + 32 (0)2 753 25 60 - F + 32 (0)2 753 25 61 E-mail: servicedesk@sixt.com
» WEBSITE: www.sixt.be
» GOOD REASONS TO RENT A CAR Premium products and all-round service Sixt offers its clients in car rental and full-service leasing a broad range of high-quality vehicles and comprehensive additional services. The Sixt rental fleet comprises over 50% vehicles of the premium brands BMW, Mercedes-Benz and Audi. All vehicles feature high-quality equipment, such as climate control, automatic transmission and navigation systems. They stay in the fleet for no more than six months, so customers always rent mint condition vehicles. In addition, customers benefit from fast, uncomplicated leasing procedures. Great value for money “Drive first, pay economy“ – the slogan captures the Sixt philosophy. Thanks to close cooperation with leading car manufacturers, Sixt can offer high specification, mint condition vehicles at consistently attractive prices. Clear service focus At Sixt, great service quality and a strong service mentality are core values for all members of staff. The quality of the mobility services provided is of great importance, particularly for business customers – Sixt’s main customer segment. Key features of Sixt’s service focus include customerspecific, tailored rental and leasing offers (rather than “off the peg” solutions) and competent, comprehensive and friendly service. An attractive brand In Germany – one of the biggest European mobility markets – Sixt is among the best-known service brands. It is regarded as a premium brand offering the best vehicles, excellent service, friendly staff and smooth rental and leasing procedures. Sixt’s image is positive and associated
with attributes such as “likeable,” “dynamic,” “high-performance” and “unconventional.” Sixt’s international brand promotion bases itself on this strong positioning. Active marketing campaigns target business and private customers worldwide, informing them about the range of services on offer and communicating Sixt’s “spirit of mobility.” The message is that mobility means individual freedom, and car rental should be associated with the maximum possible comfort, convenience and fun. Innovation leader in mobility services Sixt is one of the most innovative providers of mobility solutions. In car rental and leasing, Sixt regularly develops new products and services that provide even greater convenience and better value for customers. Sixt leads the way in its use of new technology. For example, the Sixt website www.sixt.be enables customers to make bookings quickly, simply and safely.
» GREEN POLICY: Sixt’s activities in the field of corporate social responsibility are focusing on providing our customers with clean and ecological alternatives to the traditional engines. Being a premium provider, Sixt aims at demonstrating, that using ecological vehicles does not necessarily mean less comfort or luxury for demanding business travellers. As early as in 2007, Sixt offered natural gas vehicles in the Volkswagen Touran EcoFuel model shortly followed by the purchase of hybrid vehicles - the Lexus RX 400h model. The last couple of years, the investment in green vehicles has continued. Into its rental fleet in Denmark, Sixt has added electric cars making it the first mobility provider in Europe to offer its customers this modern, low-cost automotive technology. In the Netherlands, Sixt customers can enjoy driving the CO²champion among all cars – the smart fortwo diesel which has the world’s lowest carbon dioxide emissions. In addition to investments in a green fleet, the introduction of paperless procedure at all branches and in the head office has drastically reduced paper waste and complements Sixt’s ecological activities.
» OVERVIEW PARTNERS: Sixt is the preferred partner of all major hotel chains, particularly Hilton Hotels. Sixt maintains exclusive partnerships with over 50 airlines and the affiliated mileage programmes. With six lowcost airlines, seamless flight & car rental reservations are possible by means of fully integrated booking engines. In addition, Sixt works along side all major travel and business organisations who operate in Sixt countries. These partnerships include, among many others, the Institute for Travel and Tourism (ITT), Society of Government and Travel Professionals (SGTP) and the United Nations World Tourism Organisation (UNWTO).
travel Services
High Speed Rail Travel in Europe to Increase
UU Deutsche Bahn’s ICE-3 at Cologne
The railways of Europe are aspiring to win over new customers from airlines by offering seamless national border crossings on high-speed trains. New European legislation has opened up the rail market to competition and the construction of high-speed track has moved up a gear, revolutionising travelling habits. Railteam, the alliance of high speed train operators, recently predicted that the amount of high speed track in Europe will grow from its current 6,000 km, to more than 15,000km over the next ten years.
O
n 1st of January, competition on European rail networks was officially declared open. New legislation means that train operators can now negotiate ‘pathways’ with all European track operators. Germany’s Deutsche Bahn, which runs the ICE high speed train service, seems particularly interested in leveraging this opportunity. It already offers serves six neighbouring countries – Austria, France, Belgium, Denmark, Switzerland and the Netherlands and has stated its intention to operate on further routes outside of Germany thanks to the new legislation.
Deutsche Bahn could launch ICE high speed services to London
Deutsche Bahn has already shown interest in the UK market
and the possibility of launching a Cologne-Brussels-London route. “With the High Speed 1 rail network in place, the market for high speed connections between Germany and UK is very attractive” says Deutsche Bahn’s Andreas Fuhrmann. “Recent market analysis we carried out shows that there could be 1 million passengers a year from Germany to the UK, but of course it has to be cost effective for us.” The High Speed One network between London and the Euro tunnel could accommodate larger train carriages from the continent, but some modifications would be needed to conform to safety and security specifications. Deutsche Bahn’s ICE-3 trains could be suitable for the run to the UK. In Decem-
| CORPORATE TRAVELLER.NET
SPRING 2010 | 63
travel Services
ber, Deutsche Bahn ordered 15 new ICE-3 high-speed trains. Designed to be lighter, faster and interoperable for use on international networks, they are due to enter service at the end of 2011. Eurostar spokeperson Lesley Retallack commented “We are used to competition as we have been competing with airlines on our routes since our debut in 1994. Since then we have achieved market share of over 70% and carry more passengers to Paris and Brussels than all the airlines combined. Its true that London to Paris and Brussels are prime routes for other operators, but we have a head start on new competitors thanks to the experience we have gained. We also benefit from a very strong pricing policy that appeals to all segments with three classes of fares that have scarcely risen over the years and are good value A newcomer to the
already started to implement a whole range of changes to ensure we are better placed to look after our passengers when disruptions do occur. This is a major focus for us right now.” The other big news from Eurostar is that Eurostar International Ltd is to become a single entity during this year, as opposed to the current joint venture between SNCF, SNCB and Eurostar UK Limited. “We have done remarkably well in getting as far as we have over the last 15 years, but as a single venture we will be quicker and better adapted to make decisions on this more competitive environment” comments Retallack. “We will need to be a bit more flexible and nimble depending on what the competition throws at us. Although the EU legislation means competition on our routes, it will also give Eurostar the opportunity to go further afield. Amsterdam is very attractive to us – and we are looking at other
UU Inside the ICE-3 cooperate on our Franco-German routes with SNCF” explains Fuhrmann. “We run an ICE service between Frankfurt and Paris and SNCF offers Stuttgart to Paris on TGV trains. We are also in negotiations with SNCF to offer partner services between
Germany and South of France, as there will be new high speed lines opening there at the end of 2011. As to services to Brussels, our Cologne-Brussels route is run in cooperation with Thalys, meaning that there are services on this line nearly every hour.
Thalys new high speed lines to Amsterdam and Cologne cut journey times In December Thalys celebrated the launch of its new high speed lines all the way through to Cologne and Amsterdam for its customers in Paris and Brussels. With travel times to Amsterdam reduced by 49 minutes and Cologne by 29 minutes, Thalys is expecting a major increase in passenger traffic. UU Thalys ticketless travel market will always look exciting and maybe customers will want to give them a try. We will just have to work even harder to retain our customers’ confidence.” After a difficult start to the year Eurostar is focusing its immediate plans on facing the competition, the creation of a single Eurostar organisation and especially addressing the recent problems caused by weather conditions. “We conducted an in depth review on these problems and have
64 | CORPORATE TRAVELLER.NET
SPRING 2010 |
UU Olivier Poitrenaud CEO Thalys International destinations from a commercial and tactical point of view.”
Partnerships and competition on routes
Deutsche Bahn has been ramping up its agreements with other high speed railways. It has intensified its partnerships with France’s SNCF, Denmark’s DSB and Austria’s ÖBB to offer more frequencies on international routes. “We
The new lines allow Thalys to reach speeds of up to 260km/h between Liège and the German frontier, and up to 300km/h between Anvers and Rotterdam. This means travel times from Brussels to Amsterdam and Cologne are reduced to 1h53 and 1h47 respectively. Times from Paris to Amsterdam and Cologne are now down to just 3h18 and 3h14. With the considerable time savings and an increase in the number of frequencies, notably a 7th return between Brussels and Amsterdam, return journeys can easily be made in the same day. Thalys is targeting an increase of 65% in passenger traffic on its Paris to Amsterdam route and 30% more from Paris to Cologne by 2013. Thalys’ CEO Mr Olivier Poitrenaud commented “The 13th December, the day we launched these new services, was a very significant date for us. For passengers from Paris to Cologne or Amsterdam, we have now crossed the generally accepted barrier of 3.5 hours which makes a journey by rail viable for the business traveller. In fact since the launch we have already seen a rise of 8% in our traffic on these routes.”
ger market share. We will raise the number of return journeys between Paris and Amsterdam to ten a day before the end of 2010.” The Thalys Metamorphosis also includes the ongoing renovation of its entire fleet of 26 trains.
Thanks to new high speed infrastructure in Belgium, our travel times are becoming increasingly attractive and we are gaining good market share from airlines. Our Frankfurt to Paris service now only takes 3h45 minutes and Frankfurt to Brussels just 3 hours and 6 minutes. These may be longer than flight times, but when you factor in check in and travel from the airport to the city, together with improved productive time during the journey, it is competitive.” Thalys, a cooperative venture between SNCF, SNCB, Deutsche Bahn and NS, is no stranger to the borderless European travel philosophy. It offers high speed services to France, Belgium, Germany and the Netherlands. At the end of 2009 it launched new high speed links to Cologne and Amsterdam as part of its development plan, baptised ‘Metamorphosis’. “These new high speed offers are particularly interesting for our business clientele who can now easily make a return journey in one day” says Olivier Poitrenaud, CEO of Thalys International. “Over the next 18 months we plan to consolidate and develop these new high speed offers to increase capacity and gain a big-
“Our train renovations have improved comfort levels and made life easier for the business traveller” continues Olivier Poitrenaud. “There are individual power sockets for every seat, and WiFi is now available on all our trains. Booking has become simplified with the introduction of our ticketless system and following a successful trial at the end of last year we are launching a mobile ticketing service. The plan is to send electronic tickets directly to passengers’ mobiles in the form of a barcode. 2010 will also see the launch of on board business lounges on our renovated trains. These will be small meeting rooms with four seats that can be rented out and we are looking into offering a dedicated catering service along with a ‘business meeting package’ as part of this. We are also going to be promoting our Thalys Concept which has been developed with partners to offer a real door to door service with a low environmental impact. One example is our partnership with the city of Cologne, which means that public transport within a radius of 100km of the city is included in the price of the ticket.” “Apart from our two recent additions to Cologne and Amsterdam, we do not have expansion plans for new routes for the time being. When we pass the psychological threshold of 3.5 hours in journey time, we start to lose market share, so for example Amsterdam to Marseille would be too long. As to the UK, if we were to offer services, we would need to make large investments in new
train stock and we would have to be certain that this would be profitable for our investors.” “My view on the new liberalisation of the market, is that at Thalys we are used to competition” summarised Olivier Poitrenaud. “As part of the Railteam network we are both in competition and in partnership with other operators. You just have to look air alliances such as SkyTeam to see that this does work. Our cooperation with Deutsche Bahn’s ICE on the Brussels to Cologne route illustrates this perfectly. Similarly NS, the Dutch high speed network, will be launching its own high speed service from Brussels to Amsterdam at the end of 2010 or early 2011. That means we will both be offering services on this route. From the moment the customer has a choice, there is competition, but this is not a problem for us – especially as it is a market which is really growing.” The Railteam alliance recently published a study which showed that high speed rail is now seen as the preferred option for distances up to 1,000 km. Travellers perceive high speed rail as offering better punctuality, more comfort, city centre destinations
and a reduction in environmental cost in comparison to short haul flights. The study forecast that by 2020 the number of international high speed rail journeys on the Railteam network will have increased by at least 50 per cent, to 68 million a year.
UU London’s St Pancras Station could be greeting new arrivals
Pendolino tilting trains to run between Brussels and Luxembourg Infrabel, the Belgian rail infrastructure manager, has confirmed major modernization works are to commence on its line between Brussels and Luxembourg. The track improvements will include modifications to allow Pendolino tilting trains to run along the route. The Pendolino, a train initially developed in Italy (hence its name), is train which inclines or tilts when cornering in order to reach much higher speeds. When the line works are completed and the Pendolino introduced, travel time between the two capitals will be only 2 hours 15 minutes – a reduction of 22 minutes. The improvements to the line are expected to cost 680 million euros, with additional works for adapting tracks to the Pendolino to cost a further 22.7 million euros. The possibility of putting Pendolinos in service on this line has been the subject of discussion for over a year. With the decision now made to go ahead with this project, the Pendolino will be able to travel the entire distance between Brussels and Luxembourg, at speeds of up to 160km/h, by the time works are completed in 2014. The trains will then be able to continue further on the TGV line which links Luxembourg with Metz and subsequently Metz with Strasbourg.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 65
Alliances
Mexicana joins oneworld Mexicana has become part of oneworld® – adding Mexico and Central America’s leading airline to the alliance. Its subsidiaries MexicanaClick and MexicanaLink joined oneworld at the same time, as affiliate members. All three airlines will offer the alliance’s full range of services and benefits from the first flights tomorrow. They extend the oneworld network to almost 700 destinations in nearly 150 countries, with a combined fleet M exicana is the leading carrier in Mexico and Central America. Mexicana of some 2,250 aircraft operating is one of the world’s most experienced airlines, startmore than 8,000 flights a day, ing service in July 1921. With affiliates Mexicanacarrying 325 million passengers Click and MexicanaLink, it serves 14 countries and 67 destinations – 37 of them in Mexico. Mexicana a year, with annual revenues of itself flies to 41 destinations in 14 countries, includUS$100 billion. ing 11 destinations in Mexico. MexicanaClick’s network encompasses 29 destinations in Mexico, plus Havana (Cuba), and MexicanaLink operates to 18 destinations in Mexico. The mainline Mexicana operates 63 aircraft – 26 Airbus A320s, 21 A319s, 10 A318s, two A330s, two Boeing 767-200s and two Boeing 767-300s. They make more than 200 departures a day, using the two-letter airline code MX. Mexicana offers two classes – Executive and Economy – with in-flight entertainment screens throughout the fleet and complimentary in-flight meals and drinks in both cabins. Mexicana boarded 8.3 million passengers in 2008, with MexicanaClick carrying another 3.4 million. The group employs 8,400 staff. Mexico City – the world’s second most populous metropolis – is the airlines’ main hub, with Cancun and Guadalajara secondary hubs. Among its most recent awards, it was named World Travel Awards’ Best Airline Mexico and Central America for the 11th year running, Best Business Class Latin America for the third year running and Best Internet Site in Latin America (all in 2007), and Best Airline in Mexico for two years running by Global Traveler magazine. From now on, members of the MexicanaGO frequent flyer programme can earn and redeem mileage awards on all oneworld partners, who include some of the biggest and best airlines in the world – American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, LAN
66 | CORPORATE TRAVELLER.NET
SPRING 2010 |
Airlines, Malév Hungarian Airlines, Qantas and Royal Jordanian and almost 20 affiliated airline. Russia’s leading domestic carrier S7 Airlines is on track to join during 2010. MexicanaGO Conquer and Discover cardholders have oneworld Emerald and Sapphire status respectively, gaining them access to some 550 airport lounges worldwide offered by the alliance’s airlines. Mexicana Explore cardholders have oneworld Ruby status. The 21,000 customers in these top three MexicanaGO tiers have been sent new membership cards, bearing the oneworld logo, to ensure they receive their alliance benefits. oneworld Governing Board Chairman, American Airlines Chief Executive Gerard Arpey, said: “oneworld is very selective about who we invite on board to join us as a new member. We only consider airlines with brands that match the quality of our established partners, who share our priorities of safety, customer service and profitability and who can expand our existing combined network in key regions, rather than simply replicating what we already offer. As the leading carrier in Mexico and Central America, Mexicana more than fits the bill. We are delighted to be welcoming it and its customers on board oneworld.” Iberia Chairman and Chief Executive Antonio Vázquez said: “Iberia has been honoured to act as Mexicana’s sponsor into oneworld, a process that has reinforced the excellent relations between both airlines. Mexicana will considerably strengthen oneworld’s long established position as the leading airline alliance in the Spanish-speaking world and in Latin America, making it easier for more customers to reach more places more easily and for better value with some of the world’s best airlines.” Mexicana Chief Executive Officer Manuel Borja said: “As a member of oneworld, we can now offer our customers more choice and convenience, a much more extensive global network, more opportunities to earn and redeem frequent flyer rewards, more lounges, more customer service support and better value – services and benefits beyond the reach of any individual airline. For Mexicana and our employees, becoming part of oneworld, flying alongside some of the most respected names in the airline industry worldwide, strengthens our position considerably in an increasingly competitive marketplace.”
Airline Alliance Discussion
The Future of Air Travel
At the end of November, Mechelen University College and Travel Magazine assembled a particularly interesting panel discussion about airline alliances. Members of groups such as Star Alliance, Oneworld and Sky Team came together for this public forum to present an in-depth look at the consequences and advantages of airline alliances.
I
t does not often happen that Star Alliance (represented by Kardien de Werker from Singapore Airlines), oneworld (spoken for by Mairead Ryan) and Sky Team (with Marleen Wyckmans of Air France/KLM and Marco van Nieuwkerk of Alitalia) all respond to a mutual invitation to come together. Indeed, this was a premier opportunity to get an even-handed look into the world of airline alliances.
Economic added value
For the panellists, it was clear. The alliances came about in the first place because they bring added value economically. Sharing infrastructure components such as offices, computer systems, desks, personnel, et cetera can save a lot of extraneous costs. Another basic example is the act of working together to fill up flights. An A380 aircraft is oftentimes too large for an airline to fill up on its own. Being part of an alliance can succeed in making this much easier. Flying with larger and more efficiently filled aircraft is not only economical, but also interesting from an ecological perspective. With such alliances, the airlines can take on a leadership role in that area. In addition, the airlines have the opportunity to expand their network without having to operate additional flights. The large alliances’ networks are spread out over all continents, something that is often impossible for one airline alone. Also, in many cases, an alliance is viewed as just a beginning. Within the
alliances, certain airlines are working much more closely with one another. These instances of
cooperation can save considerable costs and address practical concerns for the airlines as well as the consumers.
The future
The current reality is that there are three large alliances that cover roughly three-quarters of the market. Of course, the panel also discussed the potential evolution the alliances may undergo in the near future. As far as that is concerned, Sky Team sees several opportunities in China. This alliance strives to achieve a worldwide presence, but not at the expense of quality. Its candidate airlines must fulfil a certain set of criteria, and the number of members cannot become too great. oneworld also considers itself to be extremely selective when it comes to signing on new members. Does it add something to the existing network? Do they have a good reputation in the area of safety? Are they financially sound? Without a doubt, quality takes priority over quantity. At Star Alliance, the guiding light is the principle of being able to go anywhere. New members are thus brought aboard with the purpose of re-
ducing the white spaces on the alliance’s map. Africa is a good example of such white space,
mainly because of the fact that the quality of the airlines there often leaves much to be desired. Nonetheless, they are hard at work getting rid of these white spaces over time.
An air travel market with three players
It seems that the alliances are continually gaining the upper hand in the world of air travel. The branding of Sky Team, oneworld and Star Alliance is being expressed more frequently – on the aircraft themselves, in communications, at the airports… and worldwide, we see that the members of the same alliance are grouped with one another in terminals more often. Naturally, this means an enormous win for travellers with regards to transfer time. By sharing frequent flyer programmes, the customer can only reap the benefits. The world of air travel seems to be evolving toward a landscape with three large players, each with worldwide coverage. This is a very meaningful situation for the traveller, who can arrange a complete trip via one airline. The various national and international authorities are able to invoke scores of antitrust regulations to ensure that competition remains safeguarded.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 67
airlines
British Airways and Iberia Airlines 4.5 billion British Airways and Iberia Airlines have announced that they had agreed the basis for a 4.5 billion euro merger after nearly 16 months of talks. Under the agreement, both airlines will retain their national identities and brand names – but within a new holding company known as TopCo. Hurdles still to be overcome though include the outcome of the application for US antitrust immunity along with American Airlines, and talks with BA’s unions to quiet threats of industrial action.
euro merger still has challenges to overcome
W
illie Walsh, BA’s chief executive, announced that ‘The merger will create a strong European airline, well able to compete in the 21st century. Both airlines will retain their brands and heritage while achieving significant synergies as a combined force”. TopCo will develop the group’s strategy and ensure synergies, while BA and Iberia will continue to have their own separate management and hubs in London and Madrid respectively. The fact that the two airlines are retaining their own brands and national identities is a crucial one, as it means that they will be able to preserve their rights to specific flight routes. Positioned as a ‘merger of equals’, British Airways will own 55% of the enlarged company and Iberia 45%. Of the 14 board members, 7 each will come from Iberia and BA. Willie Walsh will be TopCo’s Chief Executive and Antonio Vázquez, chairman of Iberia, will become the combined airline’s chairman. Finance and operations will be headquartered in London, with TopCo listed on the London Stock Exchange. The business will be registered and tax-domiciled in Spain.
68 | CORPORATE TRAVELLER.NET
SPRING 2010 |
UU BA and Iberia at start of merger negotiations in 2008
UU Costs such as maintenance will be optimised
Cost savings and threat of industrial action
Hopes for cost savings and improved efficiency are driving the deal, and the agreement talks were accelerated due to the heavy losses incurred by both airlines during 2009. The airlines’ financial difficulties follow a sharp decline in the number of passengers due to the both the recession and increased competition from low cost carriers. BA announced a pre-tax loss of £292m for the six month period to September, as well as a 3.6 million sterling deficit in its pension scheme. Iberia
posted a loss of 30.4 million euros in the three months to September. If the merger is completed, it should return the combined group to profitability, allowing them to slash costs and improve buying power. TopCo’s size would mean huge economies of scale would be made in purchasing aircraft, fuel, IT systems and maintenance. The airlines have announced they would target savings of 400 million euros per year by the middle of the decade. The merger has, however, prompted fears of further job
losses at the two airlines. BA is currently dealing with the threat of industrial action by its cabin crew over the 4,900 job losses already announced, as well as changes to their working conditions. The UK aviation union Unite is holding back support for the merger until it receives assurance that there will be no further compulsory redundancies. A 12 day strike over the Christmas and New Year period was narrowly averted when the UK high court ruled that the strike would be illegal due to the way
the union had conducted its ballot. It is estimated that the strike would have caused BA losses of up to £30 million per day. Unions say that there may still be strike action early this year but whatever the outcome, this episode has certainly not been positive for BA’s relations with its customers.
Merger is a logical progression of BA – Iberia relationship
Commenting on the merger, a spokesper- UU Passengers will gain access to better connections son from Iberia said “Most people in the industry on some of our routes. British where Iberia is European leader. would agree that we are going Airways has been an investor in And with the third runway at to see more and more consolida- Iberia since 2001 and now holds Heathrow now looking unlikely, tions in the airline industry. around 13% of Iberia, while Ibe- a growing number of BA passenWe have already seen the Air ria Airlines holds a 10% stake in gers could find themselves flying France-KLM fusion and several British Airways. The merger, for to international destinations acquisitions by Lufthansa. This us, is a logical progression. The via Iberia’s Madrid hub. Iberia merger between British Airways finalisation of phase one of the customers, in turn, will gain up and Iberia should not really Open Skies agreement is what to 98 new destinations. come as a surprise to anyone has made this possible as, prior as the relationship has been to Open Skies, a merger such as All of these will create potential developing for many years. Be- this would have meant the loss for higher revenue for the airsides both being members of the of precious rights to some flight lines, while schedules and fares Oneworld alliance, we already routes including to the US and will be worked on more closely. have code sharing agreements Latin America.” The BA – Iberia merger will give passengers access to more frequencies, destinations and lounges, as well as better synchronised connections. Passengers of BA will gain up to 59 destinations including 13 in Latin America,
Next steps in merger and antitrust immunity with American Airlines
BA and Iberia are scheduled to sign a contract within the first three months of this year and they hope to conclude the merger by the end of November. The deal will also need to be rubber stamped by shareholders and authorities, including the European Commission. Iberia Airlines itself still has the right to back out of the deal if they do
not find the outcome of negotiations satisfactory. BA’s pension deficit and union woes, as mentioned above, could be possible blocking points. However, if the merger is finalised as planned, it would create an airline of 419 aircraft carrying over 60 million passengers a year. With annual revenues of 15 billion euros, TopCo would be Europe’s third largest airline in terms of revenues, after Lufthansa and Air-France KLM, and the sixth largest in the world. British Airways and Iberia are also hoping for a tie up with American Airlines, as this would make them far more competitive on transatlantic routes. They have applied for EU-US anti-trust immunity (ATI) and now await approval from US authorities in Washington. A final decision is awaited from the US Department of Transportation early this year.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 69
airlines
Business travellers fly in b.business or b.flex With its travel classes b.business and b.flex economy, Brussels Airlines offers the ideal solution for business travellers. Roughly 30 per cent of all Brussels Airlines passengers now opt for this value-for-money proposition.
B
russels Airlines connects Brussels Airport with over 50 European destinations. Since time is money for a considerable number of business travellers, Brussels Airlines flies to nearly all of these airports several times per day -- four times a day to Barcelona and Madrid, six times a day to Geneva, five times a day to Birmingham, four times a day to Rome... no other airline does better. By choosing Brussels Airlines, our business clients save a great deal of time and costs. Thanks to the excellent travel schedules, even one-day business trips are possible, in which you can avoid extra costs for hotels and other accommodations. The frequency of the flights is an important factor for business travellers, but saving money and comfort are just as significant. For these reasons, Brussels Airlines has developed two travel formulas that address the needs of the modern businessman or -woman. B.business is the airline’s top-ofthe-line product. Those who select b.business choose the highest level of comfort, are guaranteed a spot in the front of the aircraft, have the middle seat unoccupied, and are provided with a meal inspired by top Belgian chefs, including Vrancken Champagne. This class includes lounge access at all airports. At Brussels Airport, a b.business passenger can park his
70 | CORPORATE TRAVELLER.NET
SPRING 2010 |
or her car at very economical rates (i.e. no additional cost, in contrast to other parking arrangements) and leave it safely and conveniently in the VIP parking lot, where an attendant watches the car. In addition, b.business tickets are always changeable. For those who cannot take advantage of the outstanding offerings of the b.business class, the b.flex economy class of travel may be just the right choice. Flexible tickets, fast lane security, extra baggage and a nice meal on board are just a few of the many advantages enjoyed by business travellers who want full service in economy class. Those who travel in b.business or b.flex economy receive frequent flyer miles that may be redeemed for flights to several different destinations. The loyalty programmes of Brussels Airlines and Lufthansa – Privilege and Miles&More, have been partnered together since October 25 with the purpose of providing a unique frequent flyer offering. More than 30 per cent of all Brussels Airlines passengers choose either b.business or b.flex. This is proof positive that both products,
which were specifically developed with the business traveller in mind, are highly valued in the travel world. The airline’s selection of flights keeps expanding every month. In April of 2009, Brussels Airlines successfully launched new service to Vilnius, Palermo and Seville. Thanks to joint cooperation with Lufthansa, you can book Brussels Airlines tickets to the German cities of Hanover, Stuttgart and Nuremberg. The number of daily flights to Frankfurt and Hamburg has also increased. In the months to come, the flight offerings will be further improved. The Star Alliance group of airlines, the most popular alliance in the business world, will make flying with Brussels Airlines much more interesting. Thanks to its partnership with the Star Alliance, Brussels Airlines will gain access to a worldwide route network, with numerous frequent flyer advantages and all sorts of new commercial products.
“Flexible tickets, fast lane security, extra baggage and a nice meal on board are just a few of the many advantages.”
KLM celebrates 90 years of innovation KLM has been celebrating its 90th anniversary. We take a look back over a year of special events and innovations for the world’s oldest airline.
© KLM - MAI
© Capital Photos/PResslink
K
LM, or Koninklijke Luchtvaart Maatschapij, was founded on 7 October 1919 to serve the Netherlands and its colonies. High points over the years have included the launch of the world’s longest distance scheduled service in 1929 – from Amsterdam to Jakarta, KLM’s first transatlantic flight in 1934 and, of course, the merger with Air France five years ago. Air France KLM now operates a combined fleet of 620 aircraft and carries 75.5 million passengers a year. As a tribute to its proud Dutch heritage, KLM commenced the year of anniversary activities with a special Celebration Flight on 1st January 2009 over the various Dutch regions. “Two aircraft were used to represent the old and the new faces of KLM – a Boeing 777-200 and a Boeing 737-800 painted in retro KLM livery from the 1960s” explained Air France KLM’s Bernard Castel. “The VIP passengers on board included clients, senior executives and 70 chronically ill children in partnership with the Stichting Hoogvliegers Foundation. In a similar vein we also organized a flight for 90 senior citizens who had never flown before. We flew from Amsterdam on a circular voyage over Holland in a Fokker 50 aircraft. The feedback was great – and I think we gained some new clients!” Corporate social responsibility has been at the heart of KLM’s festivities and each year it supports a charitable cause under its Foundation KLM Air Cares. The cause chosen for the airline’s 90th year was Cycling Blue for Kenya. KLM carried out a series of international actions throughout 2009 for the campaign in order to raise finance for purchase of bicycles to enable children to go to school, and to set up repair workshops for bicycles.
Tour of Inspiration
One of the largest communications actions during KLM’s celebrations was the organization of its ‘Tour of Inspiration’ last autumn. The Tour traveled through 30 European cities using a specially equipped lorry to showcase KLM’s products and services. On ground and in-the-air services presented ranged from self-checking kiosks, to onboard catering and the latest inflight entertainment services. Also on show were KLM’s next generation business class seats and its new Economy Comfort Class. The Economy Comfort class, to be launched this December, will offer greater passenger comfort than regular economy (including seats that recline back twice as far), but at only a slightly higher cost. “These are exactly the type of products that
we wanted to put ‘in the hands’ of our clients by organizing the Tour” said Castel. “The Tour commenced in Amsterdam on 18 September and we made our first stop in Billunde in Demark. The roadshow then continued through several European countries including Luxembourg, Belgium, Germany, the UK, France, Italy and Spain before terminating in Munich on 8 November. At each stage of the tour, events were organized to specifically target our local clients in each destination. The feedback on the Tour from our clients has been very positive. Although we are already in regular contact with them, this marketing initiative gave them the chance to experience first hand our latest products and innovations for medium and long haul flights. It was also a great opportunity for networking and exchange. The ideas and suggestions gathered from our clients have been passed on to our dedicated innovation department so that we can continue to anticipate future market needs.”
Sustainability and innovation core to future development
The anniversary celebrations officially ended on 7 October with a symposium, presided over by KLM president and CEO Peter Hartman, at the airline’s head offices in Amstelveen. KLM sees sustainability as a core ingredient of its growth strategy, and this was reflected in Peter Hartman’s speech at the symposium. He predicted that the main changes the airline faces in the shorter term involve the development and application of sustainable fuels. “We are working hard in this area and hope to be able to redouble our efforts as soon as the economic crisis allows”. In 2009 Air France KLM was confirmed as “Sector Leader” in air transport sustainability for the fifth consecutive year. Notwithstanding its 90th anniversary celebrations, 2009 was a dynamic year for KLM. The month of May saw the debut of a transatlantic partnership between Air France KLM and Delta Air Lines. Under the agreement, the partners will operate their transatlantic businesses jointly. The airlines will also cooperate on routes between North America, Africa, the Middle East and India, as well as on flights between Europe and several countries in Latin America. As Bernard Castel underlined “We may have a long history but our aim is to continually innovate and improve. As part of this we are undergoing a major renewal of our passenger fleet. As regards our medium haul and regional aircraft, we have begun replacement of our Boeing 737-300s and 400s by the latest generation Boeing 737 aircraft – the 737-700 and the 737-800. Our long haul Boeing 747-400s are being replaced by Boeing 777-300ERS. This will extend our maximum range and give more comfort and choice to passengers with the latest on-board in flight entertainment systems.”
| CORPORATE TRAVELLER.NET
SPRING 2010 | 71
airlines
Royal Jordanian Airlines Deploys PROS’ Technology
Optimising
passenger service Royal Jordanian Airlines and PROS Revenue Management, L.P. announce that Royal Jordanian Airlines is deploying a new suite of Network Revenue Management Systems from PROS– a world leader of pricing and revenue optimization science and software. The system is scheduled to be implemented in the fourth quarter of 2010.
M
arking a new milestone in Royal Jordanian’s commitment to growth and continual adoption of state-ofthe-art technology, the Airline will implement the PROS Origin-and-Destination Business Solution. The centrepiece of this solution, the PROS O&D Revenue Management System, will maximize network revenue by optimizing the price mix of passenger flows across RJ’s burgeoning hub in Amman.
About PROS
PROS Revenue Management L.P. is a leading provider of pricing and revenue optimization software products, specialized in price analytics, price execution, and price optimization. By using PROS software products, customers gain insight into their pricing strategies, identify detrimental pricing practices, optimize their pricing decisionmaking, and improve their business processes and financial performance.
72 | CORPORATE TRAVELLER.NET
SPRING 2010 |
PROS’ software products incorporate advanced pricing science, which also includes operations research, forecasting, and statistics. PROS’ high-performance software architecture supports real-time high volume transaction processing and allows PROS to handle the processing and database requirements of the most sophisticated and largest customers, including customers with hundreds of simultaneous users and sub-second electronic transactions.
More possibilities, more revenues
Complementing this solution will be PROS Real-Time Dynamic Pricing (RTDP), which enables RJ to infuse commercial strategies and business tactics into the system’s automated process
“With our increasingly broad network, it is imperative that we employ sophisticated technology to make the most of our opportunities. PROS is best suited to deliver tangible results.”
“Additionally, the airline opened a 24/7 Call Centre, which offers RJ customers from all over the world reservation services, information regarding the frequent flyer program, flight schedules, luggage and ticket fares.”
“Other IT systems were also implemented to make it easier for passengers to deal with all travel procedures, like the advanced boarding pass and Common Use Self Service check-in system (CUSS).”
to enhance revenue quality. In addition, the PROS O&D Group System will round out the solution to optimize group traffic and network seat utilization. The entire solution will be integrated seamlessly with Royal Jordanian’s passenger service system platform. “This deployment perfectly underscores our recent commitment to increasing revenues,” said Royal Jordanian President/ CEO Hussein Dabbas. “With our increasingly broad network, it is imperative that we employ sophisticated technology to make the most of our opportunities. The PROS solutions have
demonstrated their effectiveness at managing these kinds of realworld circumstances, and we believe PROS is best suited to deliver tangible results.”
ing this partnership with Royal Jordanian has been both an honor and a pleasure.”
State-of-the-art required
In light of the airline’s modernization and development policy, RJ introduced several other advanced, state-of-the-art systems, linking up with the oneworld airline members; the most significant are the electronic ticketing and the departure control systems, the Internet booking, the frequent flyer program (Hitit) and a new group revenue management and the revenue accounting (Sirax) systems.
Guido Ruther, Chief Commercial Officer-, said, “Royal Jordanian is distinguished by several attributes, including a modern aircraft fleet, a network of 57 direct international routes, and the broader oneworld alliance network that extends our network to more than 700 destinations globally. Our business model requires the support of state-of-the-art technology and Royal Jordanian prides itself on employing the best solutions available. The PROS solutions clearly fit that profile. We are confident that these systems — and the company behind them will help us achieve our strategic initiatives.” In welcoming this decision from Royal Jordanian Airlines, PROS Senior Vice President, Business Development, Benson Yuen said, “With Royal Jordanian’s unique advantages and their strong, clear-sighted leadership, they are well positioned to gain the greatest benefit from the proven technology and business processes PROS provides. Forg-
Wider choice for passengers
Other IT systems were also implemented to make it easier for passengers to deal with all travel procedures, like the advanced boarding pass and Common Use Self Service check-in system (CUSS). Additionally, the airline opened a 24/7 Call Centre, which offers RJ customers from all over the world reservation services, information regarding the frequent flyer program, flight schedules, luggage and ticket fares. Royal Jordanian provides competitive ticket prices and valuable offers to give wider choices to passengers.
| CORPORATE TRAVELLER.NET
SPRING 2010 | 73
airlines
Increased flights to Africa
TAP is “World’s leading airline to South America” TAP Portugal was elected the World’s Leading Airline to South America at the Grand Final gala of the 16th edition of the WTA World Travel Awards, held in London on November 8, on the eve of the WTM World Travel Market. The Portuguese airline will also increase the services to Africa.
C
reated in order to recognise, award and celebrate excellence in all sectors of the global travel and tourism industry, the World Travel Awards are today the most prestigious in the industry. The WTA winners were elected through an online voting process involving travel and tourism professionals, mostly travel agents, with the voting process also open this year to the travelling public.
Recognised efforts
“On behalf of TAP, it is with great excitement that we see ourselves recognised as leaders among the airlines that operate in South America.”
74 | CORPORATE TRAVELLER.NET
SPRING 2010 |
“The award of this prize fills us with pride and satisfaction and represents an enormous incentive for all of us here at TAP. This distinction praises and recognises the efforts that the Portuguese airline has persistently made, over the last few years, to promote and strengthen its presence in South America, particularly in Brazil, where we carry the most passengers of any foreign airline and provide daily links from Europe to Rio de Janeiro, São Paulo, Brasília, Belo Horizonte, Salvador, Recife, Natal and Fortaleza,” declared Luiz Mór, TAP Executive Director. “On behalf of TAP, it is with great excitement that we see ourselves recognised as leaders among the airlines that operate in South America. For us, this prize carries with it added responsibility towards our cus-
tomers and crowns the success of our efforts and investment in this market, motivating us to continue improving.”
African continent
TAP will also open a new route to Marrakech in June, operating 3 flights per week on Tuesdays, Fridays and Sundays. The company continues to pursue its expansion strategy in Africa, which has shown steady growth since 2001. Passenger numbers have risen from 236,000 to 541,000, an increase of 129%. With the opening of this new route, TAP will now cover a network of ten cities in eight African countries, operating a total of 55 flights per week between Portugal and the continent. In Morocco, Marrakech now joins Casablanca, which is currently served by 13 flights a week. TAP flies seven times a week to both Sal and Praia in Cape Verde, and operates the same frequency to Dakar in Senegal. The company increased its service to Luanda to 10 flights per week last year. TAP also flies the Maputo and Johannesburg route three times per week, as well as running one extra direct flight a week to the Mozambican capital. Finally, the airline operates three flights per week to Bissau and one to São Tomé.
Air Arabia, the Middle East and North Africa’s first low cost carrier declared mid February that it has seen rise in passenger demand for its services between Brussels and Casablanca. The company, which started operations between its hub at the Mohamed V International Airport, Casablanca and Brussels South Charleroi Airport on May 10, 2009, has carried over 40,000 passengers on this route by far.
Air Arabia to expand its operations in Europe and expects further growth in Belgium S
peaking to the Belgian media following a press conference organized by the airline, Mr. Adel Ali, Group Chief Executive Officer of Air Arabia said that “Brussels was among the first five destinations the airline started operations to from its nine month old hub in Casablanca, Morocco. We have seen a notable increase in demand for our services on this route and we believe there is a good potential for further growth”. Air Arabia, the largest Arab airline by market value operates direct services to over 60 cities from two hubs in Sharjah, United Arab Emirates and Casablanca, Morocco. The airline started operations from Sharjah International Airport in October 2003 offering value for money services to the Middle East, North Africa and Asia. In May 2009, Air Arabia launched its second hub at the Mohamed V International Airport, Casablanca covering Europe and Africa. The airline will also launch its third hub in Alexandria, Egypt later this year. “Air Arabia operations from Maroc hub have seen an or-
ganic growth over the past nine months.” Mr. Ali concluded. “We have been able to offer the European residents as well as the Moroccan community living in Europe a great choice to visit Morocco more often, benefiting from competitive fares and reliable services”. Air Arabia offers four flights per week between Mohamed V International Airport, Casablanca and Brussels South Charleroi Airport. The carrier currently operates direct services to 12 cities from its hub in Casablanca including Paris, Lyon, Marseille, Basel, Amsterdam, Milan, Venice, Bologna, Barcelona and Istanbul. The airline will start new services to the French city of Montpellier in March this year as well as enter new African markets. Air Arabia fleet consists of brand new Airbus A320 aircraft offering its passengers the best economy configuration in the market with 32” seat pitch as well as an all inclusive free luggage allowance. The carrier has a confirmed order with Airbus for the purchase of 44 Airbus A320 aircraft.
Adel Ali Board Member and Group Chief Executive Officer, Air Arabia Adel Ali, awarded world’s Low Cost Airline “CEO of the year” 2007, 2008, 2009 has been given credit for setting up the Middle East and North Africa’s first low-cost carrier (LCC), Air Arabia. Adel has brought over 27 years of strategic aviation, tourism and marketing experience to Air Arabia since the company commenced operations in October 2003. Adel’s distinctive leadership style, vision, skilful management combined with his charisma, makes him an inspiration to his team and has made Air Arabia the world’s best low cost carrier (LCC) in 2009. Adel previously served as Vice President (Commercial and Customer Service) for Gulf Air, where he played a central role in the airline’s recovery. Before that, he spent over 20 years with British Airways where he also held senior management positions, including General Manager (Middle East and Africa).
| CORPORATE TRAVELLER.NET
SPRING 2010 | 75
New.
Quieter than ever before Introducing BOSE QuietComfort 15 Acoustic Noise Cancelling headphones. ®
®
®
Our best headphones. 1998 saw the breakthrough introduction of our first noise reduction headphones. And now, after almost a decade of additional research and development, we are proud to present the BOSE QuietComfort 15 headphones - our quietest ever. ®
®
The QC 15 offers an unmatched combination of improved noise reduction, acclaimed lifelike sound and comfortable around-ear fit. The exclusive Bose technologies inside the product electronically sense more of the sounds around you, reducing more noise across a wider range of frequencies. In addition to these enhancements we developed a new ear cushion that reduces unwanted noise more effectively. ®
Enjoy music more. In today’s world where silence is a luxury, these headphones diminish the noise around you. Imagine sitting in a crowded commuter train and still being able to dedicate yourself completely to your work, your book or anything else that calls for solitude. When you fly, the engine roar fades even further away. When you listen to music at home or at work, fewer distractions get in the way. Less noise, along with acclaimed lifelike sound, a fit that stays comfortable for hours and the quality you expect from Bose. So now you can relax and appreciate music, movies or just some serenity more than ever before. Welcome to a quieter world. Try our newest and quietest model for yourself: when you fly, when you work, when you relax at home. Hear the difference they make in creating a quieter world around you.
www.bose.eu
Visit: for more information or to find your local authorized Bose dealer Belgian customers can call 0800 92833 quoting reference B9ATCT44 ©2009 Bose Corporation. Patent rights issued and/or pending. The distinctive design of the headphone oval ring is a trademark of Bose Corporation. Delivery subject to product availability. Price subject to change without notice. For more information about our standard terms and conditions of sales, visit our website www.bose.eu.
Hotels
Lindner Group makes its entrance onto the Belgian hotel market in Antwerp UU Lindner Hotel and City Lounge Antwerp
The Lindner Hotels & Resort Group recently announced that it was taking over the Golden Tulip Antwerp Centre Hotel, renaming it in the process the Lindner Hotel & City Lounge Antwerp. Although the 174 room business and spa hotel only opened in its original guise just over two years ago, Lindner plans to implement a series of ambitious upgrades to boost the hotel’s profile. German group Lindner is already a wellknown brand in its homeland, but this is its first foray in Belgium. We asked Otto Linder, CEO of Lindner Hotels, about the reasons behind this acquisition and the group’s future plans.
L
indner Hotels & Resorts is a familymanaged German hotel group which operate 33 business and leisure hotels in the four and five star bracket. Under the leadership of Otto Lindner, expansion has been impressive and it has tripled its number of hotels over the last ten years. Between 2002 and 2008 revenues more than doubled to reach 156 million euros. “We have achieved this by exercising sound judgement in opening new hotels and taking over distressed hotels and revitalising them” explains Otto Lindner. “We have the advantage of belonging to a parent group that includes a full service provider in the real estate segment, an architectural firm and an operating company for hotels. All of these talents are key factors in successfully building a hotel group.”
Why Antwerp?
The Hotel & City Lounge Antwerp marks Lindner’s introduction onto a fifth European market, following on from Germany, Austria, Switzerland and Spain. “We been working hard on building our brand recognition in Germany and we are now considered as a bigger player there” says Linder. “With this phase completed, the next step was to export our expertise to neighbouring European countries. Our strategy is to grow hotel occupation levels from the local market, whilst as an added value we profit from clientele from our German feeder market. Why Antwerp? It is Belgium’s second largest city and has a thriving local business community, including the diamond industry and a very big seaport. Transport links are good, as
| CORPORATE TRAVELLER.NET
SPRING 2010 | 77
Hotels
Antwerp is served by a high speed rail network and two airports – Antwerp and Brussels. In addition the strong economical relations between Antwerp and Germany confirmed our decision to acquire the hotel. We have a potential catchment area of 15 million Germans living within less than a two hour drive away – and a 1,600 place carpark. In fact German business and leisure visitors to Antwerp currently account for 50% of our business here. Corporate travel keeps us busy in the week and we are cross selling to leisure tourism for the weekend. The Dutch leisure tourism market is huge and keeps our weekends full in Antwerp.” Building brand awareness is central to Lindner’s strategy. “For a start we attract attention to our hotels by offering things that are a little different. We have opened themed hotels, golf hotels, spa hotels and we were even the first to offer multimedia hotels in Germany. Lindner also carries out a lot of promotional and marketing work to build its brand on a local, company-wide and partnership basis. Our advertising campaigns, direct mailing and newsletter campaigns have been crucial to building our brand awareness and with driving direct bookings. In addition we have forged a number of successful marketing partnerships, such as with the Private Label Company, a subsidiary of Leading Hotels of the World, and with ADAC, Germany’s largest automobile club.”
UU Otto Lindner – CEO of Lindner Hotels
“Elsewhere we are looking at other European opportunities, including a possibility in London. As an overall business philosophy though, we do not believe in long term strategy plans. We want to be ready to look at good opportunities as they arise, taking chances and advantages, listening to the market. That is the beauty of being a family owned group – I can take decisions within minutes. The shortest time we have managed so far between first looking at a hotel property and taking it over was two weeks. These days we tend to see bigger companies eating up the smaller ones. But we are faster and we are able to take decisions quicker. In these times this really makes a difference. As we work closely as a real estate developer with quite a VV Lounge with panoramic views
78 | CORPORATE TRAVELLER.NET
SPRING 2010 |
UU Guest room
“Of course we are looking to see how the economy is going to recover, but the Belgian market seems to be well positioned.” UU Restaurant lot of banks, we are aware of what is called debt for equity swaps. We are in a fortunate position to have insight on these opportunities. This is how we have acquired a number of our hotels and was the case with the former Golden Tulip in Antwerp, which was under the ownership of German institutional investors.”
Belgian market seems to be well positioned
“Of course we are looking to see how the economy is going to recover, but the Belgian market seems to be well positioned. Although trends are not yet stable, in autumn we saw the first sign of recovery from our market research. The VAT rate on food in Belgium has been lowered from 21% to 12% which gives us a higher efficiency on food revenues. All in all there are a lot of positive signs for the Belgian market.” Lindner Hotels plans to implement a series of ambitious improvements to boost the Antwerp hotel’s profile. These include a substantial expansion of the hotel facilities and upgrades to service levels. With 13 conference rooms, a top floor reception and events lounge with panoramic views and a recently awarded “5 Hamer” certificate, the hotel enjoys a reputation as a premium business location. “We can see that with this hotel we will be able to build up Lindner’s brand awareness in Belgium and use it as a jumping point into the Belgian market” says Lindner. “That is our strategy for development in new countries and we are already looking at possibility hotel opportunities in Brussels now.”
UU Meeting room
| CORPORATE TRAVELLER.NET
SPRING 2010 | 79
Destinations
Hong Kong Defies Downturn with Jump in Hotel Development Hong Kong, gateway to the Far East, founded its affluence on trading, finance and tourism – three sectors that have been sorely afflicted by the global downturn. Despite this, Hong Kong, a territory of only 7 million inhabitants, is amazingly still the world’s 17th richest nation – and that is when counted separately from China. Even Hong Kong’s tourism sector is looking particularly dynamic when compared to the current global picture. With passenger arrivals on an upward trend, and a near 10% increase in hotel capacity in 2009, the Corporate Traveller decided to investigate the Hong Kong situation further.
T
Although visitor arrivals over the first nine months of 2009 were down by 2.8% compared to 2008, August and September figures were up by 5.8% and 2.5% respectively. These figures also reflected a rise in long haul traffic from EMEA and the US. Moreover the number of Hong Kong hotel rooms jumped by 9.5% in 2009, with many other new openings in the pipeline recently announced.
Swire Group backing the trend
The Swire Group is a key player in Hong Kong’s evolving landscape. One of territory’s oldest and most influential conglomerates, Swire has interests in shipping, trading, aviation and property. In 2008 it formed its own hotel group, Swire Hotels, to create and manage its own line of boutique luxury hotels. Its first Hong Kong hotel, the Upper
80 | CORPORATE TRAVELLER.NET
SPRING 2010 |
evolution as we have significant expertise in property management and tourism. Our property arm, Swire Properties, has long been developing properties for world class hoteliers and we already have investments in Hong Kong hotels such as the Island Shangri La, the JW Marriot and the Conrad. For our own brand hotels we see opportunities for luxury boutique hotels that target the sophisticated,
demanding traveller looking for something on the cutting edge of innovation, with great service. This is where we are positioning the Upper House and East. We will continue to develop and manage hotels for other groups but we will also be opening more of our own, including the launch of a second brand of hotels in Hong Kong next year.
House, was opened in October. Located in Pacific Place, a major commercial and retail hub, the hotel’s 117 rooms are the most spacious in Hong Kong, starting at 730 square feet. Architect Andre Fu, hailed by Vogue UK as a ‘Design Wunderkind’, is behind the hotel’s avant-garde design. Swire’s second Hong Kong hotel, East, followed in January this year. East is being positioned as a business lifestyle hotel. It offers 345 rooms in the Quarry Bay district, home to over 300 multinational companies. East has been especially conceived to target this business community, including those on a longer stay. We asked Brian Williams, Managing Director of Swire Hotels, why the group is making investments in this sector now. “The idea to launch our own hotel company was a natural
UU Brian Williams, Managing Director of Swire Hotels
Our goal is quite simply a good return on investment. We are essentially a property business who wants to maximise value on our real estate. As property developers we see particular potential in mixed use developments which combine retail, commercial and hotel space in the same complex. These complexes function as inter-operative eco-systems, attracting investors and visitors alike. The locations of Pacific Place and Quarry Bay chosen for our new hotels are good illustrations of this strategy.”
The world’s tallest hotel
Swire is far from being the only investor in new hotels in the territory. The Ritz-Carlton has just announced the opening of a 393 room hotel for early 2010. Located on the 102nd to 118th floors of the ICC Tower on Hong Kong’s Kowloon side, the new Ritz-Carlton will have the pres-
tige of being the world’s tallest hotel. Other arrivals include the Preferred Hotel Group’s 494 room Mira Hotel, inaugurated in September, and the International Hotel Group’s Hotel Indigo, due to open in 2012.
new Shatin hotel is situated next to the Hong Kong Science Park, home to over 200 IT and electronics companies, as well as the University of Hong Kong for whom we regularly host large international forums.”
The Hyatt Group, present in Hong Kong since the late sixties, is also upping its stakes in the territory from this year. Early in 2009 it opened a new Regency Hotel in the Shatin district and in October it reopened the Regency Tsim Sha Tsui following a three year closure. Hyatt Regency Shatin’s Edith Cheng explained “Many people
There is no denying that Hong Kong tourism has been through a tough time recently, with the global economic crisis, swine flu and SARS. However, Hong Kong is dynamic, financially resilient and knows how to make the most of its opportunities. Many hotel groups are currently looking at prospects in Asia – and Hong Kong has proven since the
may think that 2009 is not the best year to add more hotels to the market, but we have been seeing an increase in our business despite the ‘economic tsunami’. We are targeting the traveller looking for globally branded hotels in specific business locations. For example our
handover to China in 1997 that it has a significant role to play in Asian business. It has the dual advantages of being part of China, the world’s most cash rich nation, whilst retaining its status as a special economic region. A key opportunity therefore for Hong Kong is as a bridge to the
international community eager to do business with China and throughout Asia. Even more importantly, Hong Kong hoteliers agree that inter-Asian travel has been growing exponentially over the past few years and now makes up over half of hotel occupancy rates. This trend is expected to continue and Hong is well positioned, as an Asian crossroad, to welcome this traffic. “A lot of hotel brands are keen to get in to Hong Kong” continues Brian Williams. “Real estate prices make hotel development challenging but there are a
number of ongoing projects. Over the next 10 years we predict that there are still more hotels needed – especially those offering high quality and good value for money – particular requisites for the Asian market and an area where Hong Kong excels.”
| CORPORATE TRAVELLER.NET
SPRING 2010 | 81
Destinations
When London narrowly beat Paris in its bid to host the 2012 Olympics, there were celebrations throughout the UK. It was estimated that hosting the world’s biggest sporting event could bring added benefits of 2.6 billion euros to the country’s tourism industry. But that was back in 2005. Since then we have seen the recession and the negative impact that the Olympics had on Beijing tourism in 2008. With a budget estimated at over 10 billion euros, is the London win really such a blessing and can the UK expect to recuperate this investment in tourism?
London Olympics in 2012
Will they hurt tourism revenues? T
here now two camps of thought regarding the games. Those, especially government backed organisations, who believe it will really bring tourism benefits, and other industry experts who are less optimistic. Even Tessa Jowell, the Minister for the Olympics warned at the end of last year that “The economic downturn has changed the landscape for London 2012. We bid for the Games in one economic climate, but we will be staging them in another.”
An excellent opportunity
Tourism bureaus VisitBritain and Visit London are working hard to maximise the opportunity of hosting the 2012 Games. Their primary objective is to fill the capital’s hotel rooms. While hotel supply has been deemed as sufficient for the games, there will be over 13,000 new rooms available in the capital by 2012, bringing the total to 130,000. New arrivals will include the 1,000 room Park Plaza in Lambeth early this year and the Shangri La London Bridge Tower hotel, to open at the landmark 70 story ‘Shard’ building in 2012. Visit London is plugging the Games as ‘an excellent opportunity to reinforce Britain’s reputation as a world-class destination for business events’ and its studies of previous Games show that corporates can account for up to 50 per cent of tourism benefits from hosting the Olympics. Keen to fulfil this potential, VisitBritain has set up a number of initiatives including the new eventBritain unit and a “Fair Pricing and Practice Charter” to encourage fair pricing during the Games.
82 | CORPORATE TRAVELLER.NET
SPRING 2010 |
About 90% of the Olympics budget is earmarked for urban regeneration projects, including transport and housing. In fact back when London was still bidding for the games Ken Livingstone, then the city Mayor, said that one of the major reasons he wanted the Olympics was to get budget for developing London’s transportation. The much needed improvements made to transportation have been impressive. By this summer, the new Docklands Light Railway will be extended up to Stratford International station, site of the Olympic park (and also a Eurostar station). In addition a new ‘Javelin’ rail service will operate a high speed link between St Pancras International station and the Olympic Park in just seven minutes.
Previous host cities showed tourism losses
UU The Olympic handover ceremony from Beijing to London
UU Olympic stadium under construction
Contradicting the official government line that Games will be beneficial to tourism is the European Tour Operators Association (ETOA). The ETOA is part of the working group, which includes VisitBritain and Visit London, specifically set up to develop tourism throughout 2012. It is concerned that the Olympics will cause damage to the city’s
UU New Park Plaza Westminster Bridge Hotel
could be justified. Secondly hotels believe that they
tourism industry, with a loss of as much as 2.6 billion euros. The ETOA has carried out its own research on losses in tourism experienced by host cities of previous Games. It studied visitor statistics for the Olympics in Beijing, Athens, Sydney, Atlanta, Barcelona and Seoul. Whilst some of these cities saw a peak in demand during the games, all saw a major disruption to their normal tourism market and none revealed any conspicuous tourism growth. The data from Beijing is particularly worrying. International visitors to Beijing plumetted during 2008. In the month before the Games they fell by 30% on the previous year and in the months following the Games international arrivals were more than 20% down. The ETOA research also highlights a comparison with the two similar markets of Australia and New Zealand. In the five years prior to the 2000 Games, Australia and New Zealand were enjoying parallel growth in tourism – but Australia lost significant ground to New Zealand following the Sydney Olympics. “A pattern emerges when a destination becomes known as the Olympic host city. It starts with the phenomenon of overbooking – which leads to overpricing” commented the ETOA. “Organisers booking events in advance, book more rooms than they need, knowing that they will be able to give a proportion back if necessary. That’s the way it works in the tourism industry. There are three main dangers with these ‘pencil’ bookings. In the case of the Beijing Olympics it let to a vast overbuilding of five star hotels – more than ever
are booked up, so they can name their price. When buyers find they cannot negotiate their prices as usual, they go where they are sure of getting a supply, at a good rate. Organiser logic becomes ‘if I am going to Europe I will avoid London this year because of the Olympics.’ This syndrome happens at every Olympics. Finally hotels find themselves with rooms that they think are booked, dumped back on them at the eleventh hour.”
Imaginary cloud of profit
ETOA Executive Director Tom Jenkins adds “Another factor is that people don’t travel to watch athletics events, at least not in the same numbers as they do for football. And those that do travel are not classic tourists in terms of spending habits. They do not go to the theatre or to restaurants as much and they spend less on accommodation. We believe it is our responsibility to make sure all these facts are known in advance by the market, especially as Minister Tessa Jowell has said that those who benefit from the games, should be those who pay, and by that she means the tourism industry. If these issues are not properly aired and we do not carry out a rigorous assessment of the real accommodation demand, tourism will fall victim to the Games. This assessment needs to include lessons learnt at past Olympics. Many studies we have now are carried out by firms of accountants and are, frankly, over optimistic.” “Landing an Olympics involves a necessary amount of exaggeration in the bid process to express that a city is the best suited to host the event” warns Jenkins. “The trouble is this creates an imaginary cloud of profit that can be gained from hosting an Olympic games. If London follows the pattern of Beijing, it could see over 2.5 million fewer visitors at a loss of 1.7 billion euros.”
| CORPORATE TRAVELLER.NET
SPRING 2010 | 83
lifestyle
Aural pleasure between Amsterdam and Boston Relaxation, entertainment, or inspiration: With the Sennheiser MM 450 TRAVEL hitting the road may be whatever you want.
L
ife between the cities
No matter if you are a commuter, a top manager or a globetrotter: City trips, long-distance flights or extended journeys by train or bus are part of your everyday life. You pass the time between two destinations with the help of professional journals or daily newspapers, movies and good
music. As a smart traveller, your luggage and your outfit as well as your electronic equipment are perfectly concerted for being on the road. But did you ever think about a suitable travel headset? The Sennheiser MM 450 TRAVEL combines mobility with practicability and thus guarantees optimal auditory enjoyment on every cruising altitude.
The ideal travel companion
A missed call, engine noises or a distracting conversation from the next seat may hamper travelling as well as unhandy objects do. Anyone who is on the road a lot knows: An ideal travel companion mustn’t distract nor
84 | CORPORATE TRAVELLER.NET
SPRING 2010 |
put an additional strain on things. The MM 450 TRAVEL by Sennheiser is optimally fitted for the circumstances of travelling, starting with the design, passing the additional features, and ending up with the fulfilment of the most modern demands regarding a sound quality that is as clean as it is full. The revolutionary NoiseGard™ function blocks out noises of all kind and thus protects the sensitive ear: Being able to have low music playing despite loud background sounds provides relaxed listening pleasure instead of just multiplying the noise. A total isolation is prevented with help of the TalkThrough
Button: The noise cancelling is maintained while at the same time the voice of the flight attendant or newsworthy announcements become clear and understandable. Bluetooth keeps your hands free, enables easy storage and avoids cable spaghetti, when an unexpected call requires extra technical application. The in-flight adapter caters for on-board entertainment offers, and a 3.5 mm audio cable allows connection to many additional sources. And thanks to the built-in microphone no important call will be missed. In addition, the Head Set controls allow convenient volume adjustment directly at the right ear-cup and a harmo-
nious design including ultrasoft ear pads for exceptional comfort and a metal-reinforced headband make the MM 450 TRAVEL a sturdy travel companion. The foldable headset is supplied with a moulded travel case – for frequent flyers with style. Well then: No matter if you go business class or not – Hear first class!
Silence is golden with the MM 450 TRAVEL for multimedia mobile phones. This bestof-breed Stereo Bluetooth® headset features Sennheiser’s NoiseGard™ 2.0 active noise cancelling system. With 90% of background
Features/benefits of the MM 450 TRAVEL • NoiseGard 2.0™–advanced Sennheiser active noise cancellation lets users enjoy music in peace • TalkThrough –one press of a button turns on the external microphone so you can talk to fellow passengers or the flight attendant without removing the headset • Wireless freedom–Bluetooth®2.1 guarantees hands-free convenience without wires and the advanced A2DP profile for Stereo Bluetooth®delivers optimized hi-fi stereo sound • Invisible microphone –with high-performance sound quality for clear conversations • Direct cable option –for use on airplanes, with an airline adapter included • Easy headset controls –in one intuitive cluster • Sennheiser sound quality–hi-fi headphone drivers ensure superior dynamic range, detail and excellent bass • Wearing comfort –padded ear-cushions provide an excellent soft fit, even on long trips • Easy-2-GO –the headset folds into a compact bundle for travel and storage,while the headband is metal-reinforced for durability • Flexible–replace the battery with a spare on long trips –or recharge it via the USB port on your laptop or the supplied lightweight wall charger with different plug fittings for Europe, the USA, the UK and Australia • Connect everywhere –to mobiles, laptops, MP3 players, or in-flight entertainment systems with an all-in-one headset solution • Peace of mind–thanks to the 2-year international warranty
Headset
MM 450 TRAVEL
EAN No.
40 44155 04564 2
UPC No.
6 15104 17073 5
Art. No.
502891
General Data Wearing style
Supra-aural
Ear cup style
Closed acoustics
Technology
Bluetooth® 2.1 + EDR / supported profiles: A2DP + AVRCP + HSP + HFP
Talk time without NoiseGard™
20h
Play time without/with NoiseGard™
10h / 8h
Charging time
3h
Range
10m
Weight
105g
Headphones Frequency response
15 – 22,000 Hz (*)
Distortion
Less than 0.1% at 1KHz
Sound pressure level (1kHz, 1mW)
107 dB
Microphone Frequency response
100 – 10,000 Hz (*)
Pick-up pattern
omni-directional
Accessories USB wall charger for US, EU, UK and AU plus USB charging cable Included
In-flight adapters (3.5mm double mono adapter and 6.35mm adapter) 3.5mm audio cable Carry case
| CORPORATE TRAVELLER.NET
SPRING 2010 | 85
lifestyle
Some other interesting options… PX 210 BT – Precision
High-quality, collapsible, closed type stereo miniheadphones with Bluetooth® wireless transmission technology, ideal for use with Bluetooth® enabled audio/video devices. • Bluetooth® 2.1 digital wireless transmission technology – recommended Sennheiser BTD 300 BT adapters sold separately • Also available: adapters for audio and iPod connectors
• Collapsible, metal-reinforced headband – improved folding mechanism • Integrated track and volume controls for enhanced usability and convenience • Option of using cable as well • Extensive accessories included: multi country charger, rechargeable Lithium-Polymer battery and carrying case
• Supports apt-X®: Sophisticated audio compression technique for true hi-fi quality • Neodymium magnets and duofol diaphragms for excellent sound reproduction
MM 400 – Enjoy music and never miss a call For Modern mobile people who demands high end and wireless stereo sound quality while enjoying music on their phone – with ability to take calls simultaneously Wireless freedom – Bluetooth® 2.1 guarantees hands-free convenience without wires and the advanced A2DP profile for Stereo Bluetooth® delivers optimized hi-fi stereo sound • Invisible microphone – with high-performance sound quality for clear conversations • Direct cable option – for use on airplanes, with an airline adapter included • Easy headset controls – in one intuitive cluster • Sennheiser sound quality – hi-fi headphone drivers ensure superior dynamic range, detail and excellent bass • Wearing comfort – padded ear-cushions provide an excellent soft fit, even on long trips • Easy-2-GO – the headset folds into a compact bundle for travel and storage, while the headband is metalreinforced for durability • Flexible – replace the battery with a spare on long trips – or recharge it via the USB port on your laptop or the supplied lightweight wall charger with different plug fittings for Europe, the USA, the UK and Australia • Connect everywhere – to mobiles, laptops, MP3 players, or in-flight entertainment systems with an allin-one headset solution • Peace of mind – thanks to the 2-year international warranty
86 | CORPORATE TRAVELLER.NET
SPRING 2010 |
PXC 310/PXC 310 BT Enjoy the Rhythm, not the Rattle
Outstanding sound quality with optimum protection against ambient noise: with the new models PXC 310 and PXC 310 BT sophisticated travellers are spoilt for choice when it comes to Sennheiser´s selection of high quality travel headphones. PXC 310 and PXC 310 BT are high-end collapsible stereo miniheadphones with Sennheiser NoiseGard™ 2.0 active noise compensation and TalkThrough function. Both models are ideal for use on a plane, train, bus or in any other noisy environment.
PXC 310
PXC 310 BT
• High active noise attenuation up to 90% • Neodymium magnets and duofol diaphragms for excellent sound reproduction • Collapsible, metal-reinforced headband – improved folding mechanism • Intelligent, easy-to-use operating/MMI interface • TalkThrough function • Optimized for inflight entertainment systems (aircraft adapters included) • Extensive accessories included: inflight adapters, multi country recharger, rechargeable Lithium-Polymer battery and carrying case.
• Same specifications like PXC 310 • Ideal for use with Bluetooth® enabled audio/video • Bluetooth® 2.1 digital wireless transmission technology – recommended Sennheiser BTD 300 BT adapters sold separately • Supports apt-X®: Sophisticated audio compression technique for true hi-fi quality • Adapters for audio and iPod connectors also available separately • Option of using cable as well
Bel[ Whh_l_d] _d ijob[$ Bel[ \[[b_d] b_a[ W c_bb_ed ZebbWhi$ Bel[ j^[ >[hjp Fh[ij_][ 9ebb[Yj_ed$
With the Prestige, Green and Fun Collections, there are now even more reasons to love the road. Ask our representative for the options! Start your journey at www.hertz.be | CORPORATE TRAVELLER.NET
SPRING 2010 | 87
lifestyle
3 Times Bose Those who seek the best acoustics immediately think of Bose. The company is primarily known for its research in this field, which has produced inventions that have improved the performance of loudspeakers, home entertainment systems, automotive music systems, noise-reducing headsets, and much more. The frequent flyer will also find what they’re looking for in Bose’s extensive offerings. The editorial board of The Corporate Traveller tested and evaluated three of their products: the Bose QuietComfort® 15 Headphone, the Bose SoundDock 10 and the Bose SoundLink.
Bose QuietComfort® 15 T
he QuietComfort 15 has an over-theear design, including earcups that swivel and fold flat to fit in a stylish case. Through significant engineering advancements in active and passive noise reduction technologies, the QuietComfort® 15 headphones offer more attenuation in louder environments and across a wider range of frequencies without compromising the audio quality and comfortable fit of the acclaimed QuietComfort headphone line. The QuietComfort® 15 headphones debut a more sophisticated, proprietary electronics approach to active noise reduction, placing microphones both inside and outside the earcup. This electronics system better senses the sound in almost any environment and then more effectively measures, compares and reacts to the noise to produce an opposing cancellation signal. New proprietary ear cushion technology provides additional passive attenuation. It features a new mechanical design and uses materials selected for specific acoustic properties to block more noise from entering the earcup.
Consistent experience
88 | CORPORATE TRAVELLER.NET
SPRING 2010 |
distraction at work or at home, and when music is preferred, it is heard more clearly: within a quieter environment, more definition and detail are revealed. The QuietComfort® 15 headphones benefit from decades of research in on-head audio. Proprietary active equalization technology electronically tunes the frequency response of the headphones, ensuring the accurate reproduction of instruments and vocals. BOSE® TriPort® acoustic headphone structure is incorporated, a technology featuring small ports in the earcups that dramatically increase the low-frequency output of the system. Deep low notes are delivered naturally, without a manufactured “boost” and without increasing headphone size or weight.
Multifunctional
The QuietComfort® 15 headphones feature an around-ear design that maintains the renowned comfort of its predecessors. A single earcup cable can be detached for untethered noise reduction. Once the cable is removed, listeners need only flip a switch on the right earcup to activate the proprietary technology.
Through research in user testing, the QuietComfort® 15 headphones overcome the inherent challenge of all headphones, the performance variation from user to user, caused by the difference in head shape and size. Bose engineers used a proprietary acoustic design to deliver a consistent experience for all owners.
A single AAA battery powers the QuietComfort® 15 headphones for approximately 35 hours of use. The green on/off indicator light flashes when there is approximately five hours of battery life remaining. For compact storage, the earcups rotate to a flat resting position and fit easily into the provided newly designed carrying case.
The resulting performance is demonstrable. The engine roar fades further away, there is less
The new QuietComfort® 15 Acoustic Noise Cancelling headphones are available in silver for € 349.
Bose SoundDock® 10 front of the system to complete the full-range of accurate musical reproduction.
The new SoundDock® 10 system was designed to reset the standard for how good an iPod can sound from a single enclosure. It maintains dock-and-play simplicity in a small, elegant design, yet plays with exceptional clarity across the full musical range, with the low-note performance and volume levels of much larger sound systems.
The SoundDock® 10 system’s electronics package is integral to achieving its performance and size. Proprietary digital signal processing algorithms improve musical instrument detail and definition. Audible distortion is reduced, and all frequencies can be heard when the system is played quietly. The system is driven by efficient amplifiers and a switching power supply housed within the system, eliminating the need for an external transformer. Users need only manage a simple power cord.
media player technologies emerge. A Bluetooth® dock is included in the box and streams music wirelessly from a stereo Bluetooth® music phone. As new devices become established standards, new docks will be made available. An auxiliary input allows for the connection of additional equipment – an iPod shuffle, MP3 player or portable CD player. A video output lets users play video from an iPhone or iPod on a TV while listening to the soundtrack on the SoundDock® 10 system. An infrared remote controls the system and the basic functions of an iPod or iPhone, including playlist navigation. It also allows listeners to switch back and forth between sources.
“The SoundDock® 10 system is for people who want the sound quality of a primary music system for their iPod or iPhone,” said Phil Hess, vice president of the Bose Home Entertainment Division. “We started with a clean sheet and a clear goal: to deliver unparalleled audio performance without the need for complicated equipment. We then developed new technologies to deliver that performance without compromise.”
Advanced Engineering
The SoundDock® 10 system was designed as an integrated system and uses advancements from every Bose engineering discipline. Measuring just 23 cm high, 43,2 cm wide and 28,7 cm deep, it incorporates new and existing Bose technologies, including a new version of Bose proprietary waveguide technology, debuting for the first time and developed specifically for the SoundDock® 10 system. The new waveguide was reduced from 190,5 cm to 132 cm without compromising audio performance and is folded precisely in the system’s small enclosure, using every cubic cm of acoustic space. It is matched with a newly designed BOSE® woofer, made exclusively for the SoundDock® 10 system to deliver four times the efficiency of a conventional woofer. Together, the new waveguide and custom BOSE® woofer deliver very deep low notes, without enlarging the enclosure or requiring a separate subwoofer. They are connected by a proprietary multi-purpose metal cap that met a required combination of benefits: it seals the waveguide and woofer, provides magnetic shielding, directs air through the enclosure and withstands the high internal pressure created by the system when played. Two proprietary BOSE® Twiddler® transducers (a combination of a high-frequency transducer and mid-range driver) are optimally positioned in the
A proprietary vibration isolation structure is used to maintain iPod or iPhone performance, regardless of the listening level. For heat management, components are precisely positioned to create a “chimney effect,” efficiently cooling the system.
The SoundDock® 10 system is Made for iPod and Works with iPhone certified, compatible with any click-wheel iPod or iPod Touch, and the iPhone 3GS, 3G and original iPhone model.
“ T h e SoundDock® 10 system is a thrilling product made possible through our research,” said Hess. “We believe its performance and elegance stand alone. And we believe that becomes evident the very first time an owner listens to a favorite iPod playlist or an internet radio station.”
It features a new, proprietary interchangeable docking architecture, designed to “future-proof” the system and protect an owner’s investment as new
The SoundDock® 10 digital music system is available from Bose beginning on October 12, 2009 for € 799.
New Functionality
| CORPORATE TRAVELLER.NET
SPRING 2010 | 89
Bose SoundLink™ wireless music system long-range wireless link that works through most walls and floors. “Many people use a computer as their primary source for music,” said John Roselli, category business manager for Bose Corporation. “But that convenience and experience is diminished by having to be at the computer to hear it. The Bose SoundLink™ system unlocks that music, streaming it almost anywhere quickly and easily, even outside.” The SoundLink™ wireless music system is a onepiece portable speaker system that allows users to play music from their computer without any wires. The SoundLink™ was designed as a simple solution for people who listen to music stored on their computer, but don’t want to be at their computer to enjoy it. Setup is easy. No software or Wi-Fi connection is required. Just plug the included SoundLink™ USB key into the computer, select music -- from iTunes®, Internet radio or any other music source and the audio will stream to the SoundLink™ system via a
90 | CORPORATE TRAVELLER.NET
SPRING 2010 |
Portable
For added flexibility, a rechargeable lithium-ion battery is included, making the SoundLink™ wireless music system truly portable. It’s charged by the system’s AC power supply. No outlet is required. The battery provides all the power the system needs for up to three hours when played at full volume or for longer periods at more moderate listening levels. Advanced Bose engineering in electronics efficiency and speaker design enable the same high-quality audio performance whether
plugged-in or operating on battery power. The SoundLink™ system features a proprietary acoustics package, which combines exclusive BOSE® waveguide speaker technology and neodymium transducers to deliver room-filling, high-quality audio from a very small enclosure. The system’s infrared remote control operates the power and volume, and can send transport control commands to most applications, allowing users to skip tracks or play/pause from a distance. Touchsensitive volume buttons also are located on the unit itself. Although designed primarily for wireless connectivity to a computer, the SoundLink™ system features an auxiliary input for connecting additional audio sources, including an iPod, iPhone, MP3 player or CD player. The new SoundLink™ wireless music system comes in Gloss Black, and is available from for a price of € 549.
BUSINESS TRIPS ARE ABOUT MAKING MONEY, NOT SPENDING IT
b.fl ex economy+. The affordable ticket for business travellers
In time like these, you are looking for good deals also on air travel. That’s why we recommend you to book b.flex economy+. That way you can... • change the booking for free • take the fast lane through security • get a full refund on ticket cancellations Peace of mind and no extra charges. It’s the smart way to deal with your travel budget.
brusselsairlines.com
“I need internet tools & services ”
“ Internet, e-commerce … a piece of cake with Amadeus. ” “ We like to see ourselves as pioneers on the travel market. Working from home, internet, e-commerce … you name it. We set the course and expect our technology partner to share our vision. Now, that is where we hit bull’s eye with Amadeus. Time after time, Amadeus comes up with the tools, the means and the know-how to help us turn our dreams into reality. Be it for leisure or business-travel projects. Internet, e-commerce, working from home, migration, integration, consolidation … a piece of cake with Amadeus” Mickey Creyf - General Manager, Business Travel Services (BTS), Antwerpen (BE)
www.talktoamadeus.com