PARTNERSHIP PROPOSAL 2019
WHAT IS SUNDAY TIMES GENERATION NEXT ALL ABOUT? 2019 will see The Sunday Times Generation Next movement deliver insights into youth brand preference and consumer behaviour for the 15th time! The Youth Marketing Conference, Interactive Showcase and Awards, will be charged with lots of energy, great insight, and LOADS of inspiration. 2019 will also introduce an adult tech-lounge to relax, catch up on emails and get inspired.
INSIGHTS INTO SA’S YOUTH MARKET
300+
01
CONFERENCE Marketing gurus in the youth space give insight into how to crack the youth market.
02
INTERACTIVE SHOWCASE Over 30 exhibitors interact and engage with the youth through displays, activations and competitions.
03
AWARDS An evening to reward the coolest brands as voted by youth.
1600+
SUPPLEMENT The Sunday Times Generation Next Study, is the leading annual youth brand preference and consumer behaviour survey.
Reaches 3.704 million readers
04
CEOs, CMOs, advertising managers, marketing managers, brand managers, creative directors, PR managers and various media
1600+
600 adults (23 and above) 1000 youth (6 – 23) Adults lounge
600 adults (23 and above) 1000 youth (6 – 23)
WHY PARTNER WITH US? With an annual spending power of over R120 billion per year, it’s vital for brands to capture the hearts of the youth market. Through partnering with Sunday Times Generation Next 2019, you can:
Powerfully entrench your brand as a leader in the youth market Interact with the country’s top youth marketers at the Youth Marketing Conference & Awards ceremony Engage directly with the youth at the interactive showcase area Receive strong pre and post event media coverage Leverage from multiple marketing platforms, including:
PARTNERSHIP OPPORTUNITIES Description
Display
Corporate
Joint headline
Logo to appear on email marketing
Logo in print advertising in Sunday Times
Before the event
Logo on digital advertising (including Sunday Times, Times Live and BusinessLive)
Video interview posted on Financial Mail Redzone website and posted on social media
Native content on BusinessLive website (+- 500 words, social media-two tweets and one Facebook post and inclusion in weekly newsletter the week after featured)
Logo on social media
Native article in Sunday Times print (500 words)
PARTNERSHIP OPPORTUNITIES cont. Description
Display
Corporate
Joint headline
Tickets to the conference
5
10
20
Tickets to the awards
5
10
20
Youth tickets
5
10
20
3m x 6m
3m x 6m
3m x 9m
During the event
Space in the Interactive showcase area (background backdrop and branding produced)
Front cover logo & welcome message in event programme
50 words
100 words
Branding on audio visual screens during the conference & showcase
MC mention (conference)
Company description, logo and company details in event programme
50 words
60 second commercial flighted (conference)
Company representative on panel discussion (conference)
Placement of brand item in goodie bag 10 minute allocation on showcase activation stage
PARTNERSHIP OPPORTUNITIES cont. Description
Display
Corporate
Joint headline
After the event Branding on thank you email to all attendees
20x4 advert in Sunday Times supplement valued at R75 973 Logo on highlights video
Logo on social media
R89 950
R345 000
Access to one research modules produced by HDI Youth Marketeers
Total investment (excl. VAT & agency commission)
R53 350
INSIGHTS INTO SA’S YOUTH MARKET
CONTACT US: CORTNEY HOYLAND e. hoylandc@tisoblackstar.co.za t. 011 280 3060
sundaytimesgennext.co.za Sunday Times Generation Next @ST_GenNext https://www.youtube.com/watch?time_ continue=1&v=3gV9Vlz14bQ