LAST EXIT TO NOWHERE X JAWS
UNDERSTANDING THE BRAND
H U M O U R
—
D E S I G N N G I S E D 2
3
Q U — A L I T Y
— E N T H U S I A S M
NS
IO
UT
EC
EX
BI G
CR EA
TI VE
ID
EA
Video / Photoshoot / Social Media Campaign
Colour / Styling / Camera Angles / Era / Graphics / Soundtrack / Music / Sound / Motifs and Symbols / Actors /Actresses / Language /Pace / Style / Time / Costume / Location / Lightening / Mood
G BI NG
I ET RK MA
Viral Videos / Early Adopters / Marketing Theory / Conceptual Maps
GE NE RA
L/ CO
NT
EX T
EA
ID The Oscars / Bafta / The Film Festival / Music / Total Film Magazine / Empire magazine / ‘Modern Mondays’ at the MoMA museum / The Broadway Cinema / The Tyneside Cinema Museum / ‘Bond in Motion’ at the London Film Museum
/
‘Designs of the Year’ at The Design
CONSUMER RESEARCH
K N E W D N A R B
T H E
13%
I N
K N E W
S P E C I F I C S H O P S
K N E W T H E F I L M
T H E
F I L M
34%
64% 35% K N E W
T H E D N A R B
— O N
T H E
S T R E E T
THE CONSUMER
T O M P H D S T U D E N T - G E N E T I C S 1 9 8 3
—
’TSAISUHTE NA SA EM EES ELPOEP FI ERAC T’NOD I‘
‘I DON’T CARE IF PEOPLE SEE ME AS AN ETHUSIAST’ J U R A S S I C P A R K M A G N O L I A T H E N E T W O R K / / /
L B T G
A R A I
R O N G
S V O N T R I E R A D W A Y G O I C E B L A S T S / F I L M S / E X H I B I T I O N S
4
—
‘facebook is rubbish but neccessary and twitter is a waste of time’
FAVE /
THE CONSUMER
‘MEANINGFUL. WHAT’S THE POINT OTHERWISE? YOU WOULDN’T WEAR IT, IF IT DIDN’T LOOK GOOD... WHICH I GUESS IS FASHIONABLE.’
NOT KNOWING WHAT YOU’RE RUNNING FROM CLOSE UP OF LEGS RUNNING FASTER & FASTER
BLUE & RED INK IN WATER / RETAW NI KNI DER & EULB
FOCUS ON THE LACK OF FEMALE HEROES IN THE FILM ///
LINK TO PROTEST SIGNS IN FILM LINK TO PROTEST SIGNS IN FILM
—
VIDEO SHOT FROM ICONIC ANGLE OF SHARK
4
‘IT’S ONLY AN ISLAND IF YOU LOOK AT IT FROM THE WATER’ / PERSPECTIVE USE OF RED, BLUE & WHITE LIGHT
8
10
OPTIC ILLUSION / MELTING OF AN ICE CUBE UPSIDE DOWN
VANDALISING ‘AMITY ISLAND’ SIGN
ANATOMY OF THE SHARK / INSPIRED BY SHARK BOOK SEEN IN FILM
— FOCUS ON THE COLOUR YELLOW WOLLEY RUOLOC EHT NO SUCOF
COLOUR EXPLOSION USING POWDER, PAINT ETC.
14
1
CLOSE UPS OF MOUTHS, SCREAMING ETC.
FOCUS ON MOUTH & TEETH IN COMBINATION WITH BLOOD ///
WHITE WATER
COUNTDOWN TIMER
RETAW ETIHW
RUNNING SILHOUETTE
PAINT
///CLOUDS PASSING BY DRIPPING DOWN
CIGARETTE BURNING DOWN
///PAINT EXPLOSION
VENUS FLY
TRAP
BALLOONS BEING BLOWN UP + BEING POPPED
INK MIXING WITH WATER
ICE CREAM MELTING
BLUE SMOKE BOMB
WATER + BLOOD DOOLB + RETAW
GLASS/MIRROR SMASHING
CLOSE UP OF WATCH ///
2
R U N N E R
P A C E + S U S P E N S E _ creating a fast pace to hold attention
T R U E
B L O O D T H E
1
S I L E N C E O F T H E L A M B S
B L A D E
B I R D S
3
L I G H T I N G _
using a coloured hue throughout the video to create tone + consistency
using music to create a mood
S O U N D _
T R E S
C O U L E U R S : B L E U
T H E
C O O K , T H E
T H I E F , H I S W I F E + H E R L O V E R
S C H I N D L E R ‘ S L I S T
G R A V I T Y
SOCIAL MEDIA PLATFORMS
CURRENTLY ON ALL SOCIAL MEDIA PLATFORMS TWEETS ABOUT COMPETITIONS TO KEEP UP WITH EXISTING CUSTOMERS BUT DOESN’T ENTICE NEW CONSUMERS.
MAKING THEIR TWITTER ACCOUNT MORE PERSONAL
COMPETITIONS//
USING ALL THREE MEDIA PLATFORMS FOR ONE COMPETION. CREATE VIDEO VIA INSTAGRAM APP, SHARE ON FACEOOK FOR LIKES, AND TWITTER WITH THE
#LETNCOMP
GIVES INDIVIDUALS THE CHANCE TO BE CREATIVE GIVES CONSUMERS A SENSE OF COMMUNITY
LAST EXIT TO NOWHERE X JAWS