LAST EXIT TO NOWHERE

LAST EXIT TO NOWHERE X JAWS

UNDERSTANDING THE BRAND

H U M O U R

—

D E S I G N N G I S E D 2

3

Q U — A L I T Y

— E N T H U S I A S M

NS

IO

UT

EC

EX

BI G

CR EA

TI VE

ID

EA

Video / Photoshoot / Social Media Campaign

Colour / Styling / Camera Angles / Era / Graphics / Soundtrack / Music / Sound / Motifs and Symbols / Actors /Actresses / Language /Pace / Style / Time / Costume / Location / Lightening / Mood

G BI NG

I ET RK MA

Viral Videos / Early Adopters / Marketing Theory / Conceptual Maps

GE NE RA

L/ CO

NT

EX T

EA

ID The Oscars / Bafta / The Film Festival / Music / Total Film Magazine / Empire magazine / ‘Modern Mondays’ at the MoMA museum / The Broadway Cinema / The Tyneside Cinema Museum / ‘Bond in Motion’ at the London Film Museum

/

‘Designs of the Year’ at The Design

CONSUMER RESEARCH

K N E W D N A R B

T H E

13%

I N

K N E W

S P E C I F I C S H O P S

K N E W T H E F I L M

T H E

F I L M

34%

64% 35% K N E W

T H E D N A R B

— O N

T H E

S T R E E T

THE CONSUMER

T O M P H D S T U D E N T - G E N E T I C S 1 9 8 3

—

’TSAISUHTE NA SA EM EES ELPOEP FI ERAC T’NOD I‘

‘I DON’T CARE IF PEOPLE SEE ME AS AN ETHUSIAST’ J U R A S S I C P A R K M A G N O L I A T H E N E T W O R K / / /

L B T G

A R A I

R O N G

S V O N T R I E R A D W A Y G O I C E B L A S T S / F I L M S / E X H I B I T I O N S

4

—

‘facebook is rubbish but neccessary and twitter is a waste of time’

FAVE /

THE CONSUMER

‘MEANINGFUL. WHAT’S THE POINT OTHERWISE? YOU WOULDN’T WEAR IT, IF IT DIDN’T LOOK GOOD...

WHICH I GUESS IS FASHIONABLE.’

NOT KNOWING WHAT YOU’RE RUNNING FROM CLOSE UP OF LEGS RUNNING FASTER & FASTER

BLUE & RED INK IN WATER / RETAW NI KNI DER & EULB

FOCUS ON THE LACK OF FEMALE HEROES IN THE FILM ///

LINK TO PROTEST SIGNS IN FILM LINK TO PROTEST SIGNS IN FILM

—

VIDEO SHOT FROM ICONIC ANGLE OF SHARK

4

‘IT’S ONLY AN ISLAND IF YOU LOOK AT IT FROM THE WATER’ / PERSPECTIVE USE OF RED, BLUE & WHITE LIGHT

8

10

OPTIC ILLUSION / MELTING OF AN ICE CUBE UPSIDE DOWN

VANDALISING ‘AMITY ISLAND’ SIGN

ANATOMY OF THE SHARK / INSPIRED

BY SHARK BOOK SEEN IN FILM

— FOCUS ON THE COLOUR YELLOW WOLLEY RUOLOC EHT NO SUCOF

COLOUR EXPLOSION USING POWDER, PAINT ETC.

14

1

CLOSE UPS OF MOUTHS, SCREAMING ETC.

FOCUS ON MOUTH & TEETH IN COMBINATION WITH BLOOD ///

WHITE WATER

COUNTDOWN TIMER

RETAW ETIHW

RUNNING SILHOUETTE

PAINT

///CLOUDS PASSING BY DRIPPING DOWN

CIGARETTE BURNING DOWN

///PAINT EXPLOSION

VENUS FLY

TRAP

BALLOONS BEING BLOWN UP + BEING POPPED

INK MIXING WITH WATER

ICE CREAM MELTING

BLUE SMOKE BOMB

WATER + BLOOD DOOLB + RETAW

GLASS/MIRROR SMASHING

CLOSE UP OF WATCH ///

2

R U N N E R

P A C E + S U S P E N S E _ creating a fast pace to hold attention

T R U E

B L O O D T H E

1

S I L E N C E O F T H E L A M B S

B L A D E

B I R D S

3

L I G H T I N G _

using a coloured hue throughout the video to create tone + consistency

using music to create a mood

S O U N D _

T R E S

C O U L E U R S : B L E U

T H E

C O O K , T H E

T H I E F , H I S W I F E + H E R L O V E R

S C H I N D L E R ‘ S L I S T

G R A V I T Y

SOCIAL MEDIA PLATFORMS

CURRENTLY ON ALL SOCIAL MEDIA PLATFORMS TWEETS ABOUT COMPETITIONS TO KEEP UP WITH EXISTING CUSTOMERS BUT DOESN’T ENTICE NEW CONSUMERS.

MAKING THEIR TWITTER ACCOUNT MORE PERSONAL

COMPETITIONS//

USING ALL THREE MEDIA PLATFORMS FOR ONE COMPETION. CREATE VIDEO VIA INSTAGRAM APP, SHARE ON FACEOOK FOR LIKES, AND TWITTER WITH THE

#LETNCOMP

GIVES INDIVIDUALS THE CHANCE TO BE CREATIVE GIVES CONSUMERS A SENSE OF COMMUNITY

LAST EXIT TO NOWHERE X JAWS