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Superior Rug Cleaning Service Just Got Even Better! FREE
Volume 22, No. 8, Section A
August 2022
New Machine Enhances Oriental Rug Cleaning Capabilities Even More
BEFORE
AFTER
By Kerry McDuffie, Owner – Superior Rug Cleaning
H
ow long did it take you to find that perfect Oriental or Persian Specialty area rug for your home that just brought your whole home to life? How many hours did you spend looking at rug after rug, looking for just the right colors and the perfect design to complement your own unique style? One of the biggest investments you can make in any living space is selecting the perfect, genuine Oriental or Persian area rug. These rugs are each unique expressions of pure art. Created from natural fibers and woven one at a time to match the vision of the artisan, your Specialty rug is truly irreplaceable, and an heirloom that can be passed down from generation to generation. With such a large investment of not only money, but also time, you obviously want to protect its longevity and attractiveness. Embedded dirt not only mars its beauty but actively reduces the life of rugs and must be properly addressed to protect your long-term investment. That’s where Superior Rug Cleaning enters the picture. Launched in 1985, for over 37 years Superior Rug Cleaning has focused specifically on pursuing and
investing in new, state-of-the-art technology specifically to ensure your heirloom Oriental rug maintains its original beauty and quality. Superior Rug Cleaning has again added new technology to enhance their Specialty rug cleaning capabilities, an Ergin Rug Centrifuge. This month, we interview Kerry McDuffie, the owner of Superior Rug Cleaning, to find out additional information on the new machine and his thoughts on the delicate cleaning process for Oriental or Persian Specialty Rugs. MV: Tell us about your new machine. Kerry: I am really excited about the addition of the Rug Centrifuge to our cleaning process! The centrifuge enhances our Oriental area rug cleaning capabilities quite a bit. Most issues that can occur with Oriental area rug cleaning have to do with drying times after they are washed. After a rug is washed, of course, it needs to be dried. The longer it takes for the water to evaporate, the more potential problems can arise, such as potential dye migration and some return of minor pet urine odors. The Rug Centrifuge rapidly spins the pre-washed rolled up area rug to remove 90-95% of the water within a few minutes, greatly reducing issues resulting from
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longer drying times. It also helps flush out pet urine that might have been left over from urine-soaked rugs. In addition, since we can dry your rug so much faster, the overall wait time for your rug cleaning project will be reduced significantly. MV: You have been in the Specialty rug cleaning business for a long time. Can you tell us more about yourself and your business philosophy? Kerry: Absolutely! I have been married to my lovely wife, Sharon, for 42 years. We have two kids and six grandchildren. Superior Rug Cleaning is a local family run company. I have been in business cleaning rugs here in the Knoxville area now since 1985. I have over 37 years of experience cleaning many different types of Oriental
Specialty rugs. In that time, I’ve gone through extensive training, and I learned how to use the right method for different types of high-end rugs. You need to adjust for the material of the rug, the colors, the age, and the type of stain. For example, cotton rugs often need more special handling because they can have more dye migration than rugs made of other materials. I guess much of my business philosophy can be summed up as, “Quality First.” I firmly believe that the quality of the job I do is remembered long after price is forgotten; I won’t compromise on quality since my reputation is at stake I take pride in being honest and up-front with customers. Before I take on your rug for Continued on page 2A ...