Evolution Magazine June 2013

Issue 05|June 2013

E

volution M agazine Business, Tech and More

Business Trendsetter: PixelGigs introduced IMPACT Office into the global marketplace, the world took notice.

Brazilian Bounty Found in Downtown

Easton

You Inc.

Faces of business are changing

Scoop On

Marketing

Tips for successful business marketing

Issue 05| June 2013 $4.99

Travel:

Wellington, New Zealand

Hidden Treasure of the South

E v o l v e

M e d i a

www.EvolveMediaGroupInc.com

Evolve Media Group Inc.

Innovative marketing solutions that will transform your business.

Evolution Magazine Publisher Executive Director Managing Editor Editor

DARNELL G DAVIS RAMY S MILLER PHILLIP HART RACHEL LEWITT ZACH LINDSEY ERICA MATOS

Photographers RAMY S MILLER WAYNE SALAT EVOLUTION TEAM Graphic Designer BRENDA CABRERA-NIEVES EVOLUTION TEAM Web Designer

#GetToNetworking Tour

2013

Evolution Contributors KAREN JETT LORI THOMAS-DICKERT SLYVIA BROWDER ERICK GOWINS DERRICK JONES

Questions and feedback: PO Box 104, Stewartsville, NJ 08886 Phone: (347) 669 2EVO Email: info@EvoMag.co Online: www.EvoMag.co Evolution Magazine is a trademark of the Evolve Media Group Inc. All rights reserved. Reproduction in part or in full is strictly prohibited.

Evolution Magazine is a monthly digital publication. Evolution Magazine welcomes all contributions. Evolution Magazine assumes no responsibility for content of advertisement. No representation is made as to the accuracy hereof and is produced subject to errors and omissions. *Unless otherwise noted all stock photos are provided by Deposit Photos www.depositphotos.com.*

Building a networks one business at a time...

Dover, DE Columbus, OH Philadelphia, PA Dallas, TX St. Louis, MO Harrisburg, PA Los Angeles, CA Salt Lake City, UT Phoenix, AZ Tampa, FL Portland, OR

www.GetToNetworking.com

E

Network, Build, Achieve

volution Business Network www.EvolutionBusinessNetwork.com

#GetToNetworking Educational Series Coming Fall

2013

Darnell G. Diavis CEO Evolve Media Group Inc. www.DarnellGDavis.com

Network or Not to Network ....Socially?

E

ffective networking has become very challenging. Our society has become very technology driven and potential clients and customers want you to be just a click away. So the prudent venture for the small business owner is to become familiar with social networking.

potential clients – add a personal touch to your marketing plan. The day of the impersonal approach is long gone and simply not effective. People are searching for brands that speak to their needs and they are able to speak back when questions come up.

When used correctly social networking can provide vast marketing possibilities for small businesses. If you aren’t convinced, then just take a look at the number of social networking web sites and tools that exist.

Social networking permits you to get “up close and personal” with your potential clients. You will be able interact with them on a totally new different level. Keep your selling messages to a limit and aim on becoming a brand that’s enviable. The more people like and admire your brand in how you relate to customers, the better chances of sustaining your business.

Today, consumers are extremely bored with old advertisements.

They know a conventional ad when they see one. But there has also been a great influx of new small businesses due to the current economic situation, and with them, the potential for companies to offer up standard, overdone ads. The possibility is out there for you to prove them wrong.

Social networking will allow you to have that up close and personal experience with your potential clients. This business intimacy will come from personal interactions and continuous engagement with customers

Building a strong rapport is another vital thing in promoting.

Customers are more likely to choose a business they trust and with which they feel comfortable. You must engage your

E

volution M agazine Business, Tech and More

Connect with thousands of business owners and professionals

For more information and a media kit email Sales@evomag.co or visit

www.EvoMag.co

The Scoop on

Marketing

Sylvia Browder www.sylviabrowder.com

6

Evolution Magazine/ June 2013

I

n business, marketing is the key to survival. Marketing takes a lot of planning, organizational skills, budget measures and timing. Proper planning and accountability measures will enable you to position your business for success. To ensure maximum ROI (Return on Investment) of your marketing plan, these are 6 tips for a successful business:

4. Find Free Marketing Opportunities When you want to reduce your marketing budget, it is essential to take advantage of free marketing opportunities. With so much impetus being laid on webbased marketing services, you can find a multitude of free PR on the internet. There are numerous press release 1. Update Your Marketing Plan If you are planning to expand your business or wish to and article submission services, Google and Yahoo local give it a directional turn, then it is important to update listings, online directories, and similar services to create your existing marketing plan. With a well thought company profiles and promotional opportunities. out marketing plan, it becomes easier for a business owner to systematically promote the company.

5 FREE Offline & Online Ideas In addition, it is imperative that marketing collateral 1. Social media networks – Facebook, Twitter, LinkedIn, such as business cards, logo, signage, and promotional Pinterest, Foursquare, Google+ material align with your overall message.

2. Guest blogging 3. Customer referral program Updates to your plan should be based on careful 4. Public speaking assessment of the market, understanding the needs of 5. Business networking groups – on and offline the consumer, and consideration of the objectives and outcomes of your plan.

2. Create a Marketing Budget Marketing is crucial for business success. For every marketing plan to reach its full potential, it is vital that a budget is in place. Allocating too little capital can be a detriment to your future goals. For example, a new business that factors into their budget start-up costs for business cards, logo, flyers, a website, and custom shirts has already done itself a huge favor.

5. Ask for Referrals Referrals are an extremely powerful selling tool! Being introduced to a potential client through a personal recommendation is a golden opportunity! Asking your clients, associates, partners or consumers for referrals is a cost-effective way of expanding your network. People do business with those they know, like, and trust. So, the best compliment you can earn is from those who like your product or services.

In addition, a business owner should follow a goal-based budgeting plan, one that includes customer service There are also fee-based referral programs that provide initiatives, communication, and all prospecting activities. extensive leads to specific consumer markets.

3. Implement a Marketing Campaign A marketing campaign includes several activities carried out to accomplish a pre-planned goal: generally the promotion of a product or service. To see how well a marketing campaign works, consider planning it as a 30day or 90-day trial to avoid unforeseen losses. Running it for a short period of time allows to you monitor the plan’s feasibility with your target market, set clear campaign objectives, and plan the outcomes accordingly.

6. Always Follow Up! Last but not least, always follow up! A follow up process is extremely important in securing business from new clients and in maintaining rapport with existing ones.

• Send a thank you note • Make a phone call • Email a greeting card • Mail a special gift

In business, there are no guarantees for success; however, Successful campaigns are carefully researched and center incorporating these six tips will significantly improve on details and implementation, rather than one big idea. your chances of having a profitable and well-respected company.

3 Memorable Marketing Campaigns: 1.

“Just Do It” – Nike 2.

“Where’s the Beef?” – Wendy’s 3.

“Absolutely, Positively Overnight” – FedEx www.evomag.co

7

Business Trendsetter It isn't every day that a disruptive technology comes along capable of changing the way that small businesses everywhere operate. So when a company named PixelGigs from Portland, Oregon introduced IMPACT Office into the global marketplace, the world took notice.

IMPACT is really the first affordable

all-in-one suite of essential business programs of its kind. It combines the top tools people use and pay for in business today into one tool and saves the average subscriber hundreds of dollars every month. One database and one single interface drive everything. "What's the big deal?" you ask. Well, until now subscribers have been forced to pay providers separately for the services they need. And those services came at a premium.

The separate provider approach creates stress, it's inefficient and cost ineffective. Imagine going to an expensive restaurant and paying for everything ala carte.

It just doesn't make sense. "When we were unable to locate the product we wanted and needed, we set out to create it," said PixelGigs President Ashton Root.

Create it they did!

8

Evolution Magazine/ June 2013

The business was founded in 2009 in Portland, Oregon by the Root family.

"We wanted to create a company of character and integrity," said Taylor Root, the company's Vice President.

"The IMPACT software as a service model solves a global problem and helps businesses everywhere do more with less. It is gratifying to know there was a huge demand for this product and we created the answer from the ground up."

"I wish we had this product years ago in our former company", said family patriarch and CEO Jack Root, referring to the previous successful seminar marketing company that the family took global with thousands of successful customers and partners. "We are used to providing solutions for people in business. This just takes things to a whole new level."

Since IMPACT Office is a cloud-based, software as a service product, there is never anything to upgrade, update or install for end users. Subscribers simply log in safely and securely from any I\ internet-enabled device, anywhere in the world. For IMPACT subscribers it means that the most powerful tools in business are available right at your fingertips, from anywhere at any time, at and affordable price.

IIMPACT combines a robust yet customizable contact relationship management tool, video conferencing, email marketing, website building, large file sharing, web form builder, cloud storage, automation and more into one easy-to-use program. The service is attractive to current customers of companies like Salesforce, Zoho, Infusionsoft, GotoMeeting, WebEx, Constant Contact, iContact, AWeber, You Send It, WIX and others.

"We invite business owners everywhere to take a free, 15-day test drive of the IMPACT Office product," said Director Doug Skordal. "No credit card is required and with IMPACT there are never any contracts or hidden fees. Simply enjoy the benefits and go month to month."

IMPACT Office is now available everywhere via the PixelGigs brand through the company's referral marketing network. Account Executives and Affiliates share the IMPACT Office product worldwide and are rewarded with commissions, bonuses, incentives and leadership opportunities. The company also recently added expanded web services like SEO Analysis, PPC Management and more, as well as personal and professional development events.

"Our goal is to become the one-stop shop for small businesses, offering everything they need to be successful," said Ashton.

"Software, services, solutions and more."

With cloud computing services already the number one growth industry and those figures expected to double in just the next few years, we have our eye on PixelGigs to become a global contender.

Watch for them to do some amazing things! www.evomag.co

9

• Contact Management • E-Mail Marketing

• Video Conferencing • Web Page Builder

• Large File Sharing

Learn More!

Increase Sales Enhance Customer Service Create Dynamic Marketing Campaigns Communicate More Effectively Streamline Operations

Greatly improving the way you buy energy and manage your exposure to energy costs over time.

Call 855-ASK-FIVE (275-3483)/Fax 855-FAX-FIVE (329-3483) 130 E. John Carpenter Fwy. Irving, TX 75062 www.5-five.com

chicken & SauSage ziti

Italian is more fun at Buca!

Delicious, family-style food and all the fun of an Italian gathering. It’s a recipe for good times.

open dAily for lunch & dinner

bucAdibeppo.com

Allentown | 714 Grape Street • 610.264.3389

Profit Recovery by Transworld Systems is a customized program to fit individual business needs. We deliver the power of 3rd party intervention while allowing our clients to maintain complete control.

Hector E. Varela

Hector.Varela@trnsworldsystems.com Office: 908-454-5421 Mobile: 973-219-2623

You INC. The New Face of Business

Derrick Jones www.presidentspilotsentrepreneurs.com

A

friend of mine recently turned down a $150,000 a year job to start his own consulting company. How does someone in this economy get offered such an opportunity and have the confidence to turn it down? This friend of mine is a new class of worker, who’s loyalty and commitment is to his personal development. I refer to this type of worker as “You Inc.” In the world of YOU Inc., employers are the customers and they benefit from these workers’ commitment to excellence.

14

Evolution Magazine/ June 2013

In today's environment of downsizing and hyper competition between companies, your number one employer should be YOU Inc. This does not mean starting a business, but viewing yourself as an enterprise serving up a high value product - YOU. Instead of being in fear of losing a job, YOU Inc. turns the tables by becoming so indispensable, employers fear losing them. YOU Inc. treats the employer as a customer who pays invoices after the delivery of a quality product or service.

Those who deliver the best products receive higher revenues.

If you operated a business, would you arrive every day unmotivated and deliver lackluster performance? Of course not. Well, the fact is, you do operate a business. YOU Inc. is the business and you are the product.

YOU Inc. Inventory You, along with all of your positive attributes and talents are the inventory.

This includes the energy and attitude you bring to your work.

Like any other enterprise, you must update, upgrade and replenish your inventory through training, workshops, education and certifications. Look for new skills to enhance your product.

Spend time each week brainstorming how to make your employer's life easier, just as a business does for its customers.

A new idea that saves money or increases output is the breakthrough innovation your employer is ready to purchase.

YOU Inc. Stock Holders Your stock holders are all of those who rely on you for support whether family members, friends or your community.

Part of your job is to keep them informed and satisfied with your performance.

support within the company and treated every computer user as his customer.

He arrived to work before everyone else and he was often the last guy to leave (along with me, the consultant, who gets paid to stay late). He received special recognition from the head of For immediate family members, this the company in a department of more means “bringing home the bacon”, than 200 people. However, this was which includes getting the best pay for nothing special to him as he saw himself the right work. This can also include as doing his job. He went right back to coming up with sources of income work serving his customers. beyond your job, such as investments or a side business.

YOU Inc. and the Economy For friends and community, this means using your skills to improve their lives as well. If you volunteer, use what you learn on the job to provide meaningful help to your community members. If you are a lawyer, donate law Services. If You are an IT professional, help install computers or write software. Corporations now compete with each other to illustrate they are compassionate members of society. YOU Inc. must do the same.

YOU Inc. does not suffer during economic downturns because they are either the last people to be let go or have recruiters banging down their door. In the event they lose their job, other employers are ready to snatch them up. Or in the case of my friend, decide to start their own business with the full confidence they can always find another job if needed.

Entrepreneurship is not an occupation or a lifestyle, but a mindset.

Entrepreneurs view the world through YOU Inc. has very little competition a lens of problems and solutions. Their because YOU Inc. innovates and creates, desire is to change the world and create while others simply watch the clock. value in the marketplace. The employee As an IT consultant for many years, I who exhibits such a mindset is the witnessed this play out, project after golden child for his or her employer and project. the envy of co-workers.

YOU Inc. Competition

Last Year, I found one of my customer’s employees to be a quintessential example of YOU Inc. in action. He provided tech

Dining and Networking IN your city

Taste IN Reviews of the best, the worst and the tastiest places to dine and network

IN your city.

Coming July 2013 Evolution Magazine / www.evomag.co www.evomag.co

15

Power Players Under

40

Name: Brittani Nelson Age: 28 Occupation: Assistant Director, Account Executive & Affiliate Operations, PixelGigs Location: Portland, Oregon Affiliations: PixelGigs, Chicks Connect, NAPW, High Achievers Club of Portland, The Women’s Information Network

16

Evolution Magazine/ June 2013

EM: Describe your work ethic and why you are a power player.

YIELD BETTER BUSINESS RESULTS

Brittani: As a young woman, I understood early in my career the importance of hard work and the role of leadership. I’ve never been afraid to roll up my sleeves and put in the necessary time to excel as a top producer and visionary. My colleagues and peers appreciate the positive energy I bring to any situation to ignite action and achieve results that only few do.

215.257.9432

EM: Tell our readers what motivates you to go above and beyond people’s expectations.

Brittani: I’ve never settled for second best. Helping to create success in others and watching their true potential unfold is extremely rewarding. Family, my kids and contributing to the community are all additional motivators that drive me.

EM: We hear that you are a POWER networker. Tell our readers why networking is important to you.

Brittani: I utilize networking as a vital tool for developing key relationships. Meeting other entrepreneurs and successful business owners and helping them meet their own needs creates mutual benefit and opportunities. It’s where the magic happens!

Strategic ™ Plan-ting Workshops FORMING NOW In this one day, facilitated session you will create a customized strategic plan for your small business. This workshop will help you: • Improve productivity • Increase profitability • Gain more control For dates and locations of upcoming workshops, scan the code below or visit www.strategicplan-ting.com.

“

The Strategic Plan-ting™ Workshop guided me to prioritize one big project – creating my website. What I didn’t foresee or expect was that completing that one project empowered me to leverage it and create additional marketing materials like postcards, post-it notes, and an advertisement in a business journal that sets my small business apart as being professionally run.

”

– Christina Talucci, CMT Consulting, LLC

Focus + Strategy = Excellence

Thrive Public Relations

Advertising Public Relations Interactive Services Social Media Media Planning and Placement

Direct Marketing Consultive Services

w w w. E v o T h r i v e . c o m

Planning Simplified Karen Jett www.jettexcellence.com

Step 3: As you write the notes, place them on the appropriate sheet.

The To Do sheet is for tasks that you are not ready to work on yet. Think of this sheet as a parking lot for your ideas and steps so you don’t forget them.

The Working On sheet is for tasks that you are currently working on. At any point in time this sheet should have only a handful of sticky notes on it. This sheet is a useful way of organizing and tracking all the task you are juggling.

The Done sheet is the most fun. As you complete tasks on the Working On sheet, the sticky notes are moved directly to the Done sheet.

S

arah (named changed) runs a mental health agency and for her to move it to the next level, she needs to acquire a clinical license. This important strategic priority will enable her to expand the business and serve more people in need. This complex task involves moving forward in several areas simultaneously.

Sarah has to: • Resolve some property issues • Update policies and procedures • Jump though government red tape • Add staffing • Change business practices

no matter its importance or size. If I had introduced the idea of a Gantt chart to Sarah, she would have looked at me as if I had lost my mind. As it is, she instantly told me she didn’t have time to implement a simplified alternative when I first brought it up.

Large companies deal with complicated projects like Sarah’s by creating a Gantt chart, a type of project scheduler that tracks all of the necessary tasks and places them on a time line that clearly indicates when steps are scheduled to begin and end.

Step 2: As you are brainstorming or thinking about the project, write each task on a separate sticky note. Be as specific as possible. It’s much better to have hundreds of notes that are accomplished more quickly than five notes that are vague and take months to accomplish. For example, Sarah has about a dozen policies that need to be reviewed and updated. Each policy should be on its own sticky note.

Now, let’s return to the world of small business where there is never one person who can devote a majority of time to managing a strategic project,

Here is an easier alternative to tracking large projects: Step 1: Acquire three pieces of poster or foam board or a white board and label them as such: To Do, Working On, and Done.

Now before you become overwhelmed like Sarah, you need to know that it is not necessary to figure out all the steps before you start. It’s perfectly acceptable to add them as you go along. And if you discover that something you thought had to be completed is incorrect, simply remove the sticky note and toss it in the trash.

Here is the wonderful thing about this system. Not only does it keep you organized with a minimal amount of time and effort, it also keeps you motivated.

Are you in the middle of a large project like writing a book, creating a website, or launching a new product or service?

Then give simplified planning a try. Not only will it assist you to stay on track, you will experience the joy of emptying the To Do sheet as the Done sheet fills.

www.evomag.co

19

Key Ways

CRM

Can Improve The Customer

Experience

By Daniel Petrov Any company is capable of collecting data, but what do they do with it?

Any company with a customer database or the means to create one can perform data collection. It is important to consider, however, what happens to data once it is stored and how a company can use it to create profits. Consumer Relationship Management software (CRM) packages have evolved rapidly in recent years and allow for many opportunities not only in customer data collection, but also in improving business in general.

Data is always more complex than a simple set of sales figures Companies often have complex sets of data relating to consumer habits, customer demographics, and psychographics. Customers’ locations and lifestyles become parts of vital sets of information that ultimately aid sales.

Bigger companies spend millions every year collecting data on customers and using it to inform sales and marketing campaigns. For example, big supermarket chains operate in a fiercely competitive environment where the edge over competitors is often continuous insights courtesy of their CRM software.

The more sales outlets a company has, the more sophisticated its CRM software needs to be: collating data involves complex algorithms that statisticians would be unable to perform accurately without the software.

CRM software provides opportunities for finer analysis of data Asking the right questions of data is imperative, but knowing what to do with the answers and understanding the varied nuances of the responses can be a laborious task, with no

20

Evolution Magazine/ June 2013

guarantee of a satisfactory answer at the end. CRM software, on the other hand, can enable you to sift the data in a fraction of the time similar analysis would take by hand. Plus, it provides valid results that help in informing future sales, marketing, and customer support initiatives.

Using CRM software effectively means developing an adept analytics team whose focus is to streamline the sales and support areas of the business through data collection and reporting.

Analyzing how and when customers order Customers may order your products or services through a range of different channels. Their preferences must be noted to provide the best value support and improve the user experience. Often putting CRM software in place reveals surprising characteristics of customers that were not evident before and provides exciting potential for the future for sales and expanding your company’s customer base.

Working From Home?

5 Ways Telecommuters Can Succeed Working Outside the Corporate Office Ramon Ray www.smallbiztechnology.com

A

long with a long list of benefits and convinces, Telecomuniting also provides a unique set of challenges. To help you navigate the telecomuting waters productively, consider these five pieces of expertise from Dan Waldinger, Director of Marketing, Solutions & Services for Brother gives some input and advice in how we can be more productive.

Invest in proper technology – Just because you work from home, doesn’t mean you shouldn’t have full office functionality. Work with your company to obtain the proper technology needed to make you feel like you are in an office environment. This could include a telephony system, a monitor and business-level apps.

Telework goes mobile - While telework typically equates to working from home, many teleworkers visit client sites and must be able to seamlessly access data and communicate with team members from mobile devices. In fact, according to a 2012 Check Point survey more than three-quarters of the respondents said more than twice as many personal devices are connecting to corporate

networks now, compared to two years ago. It’s important for teleworkers to use mobile apps that connect to company infrastructure to ensure they have everything they need to be successful.

Leverage the same collaboration tools - Everyone has a favorite cloud storage provider or document sharing site, but using 12 different tools can lead to major version control issues. Companies with teleworkers should select one collaboration tool that all employees, whether in the office, at home or on a mobile device, can connect to. This way everyone has to most current version of important documents and everyone is working with the same information.

to the company infrastructure in order to access secure documents from home.

Don’t get lost in online translation Teleworkers need to feel like they are on the same page as their coworkers.

Sometimes this can be complicated by email, instant messages and texts— forms of communication that don’t always get the full point (or sarcasm) across. Teleworkers should have video web conferencing technology readily available for meetings to ensure nothing gets lost in translation.

Security is not just for the IT department - With all of the cyberattacks that have been in the news, companies need to be extra careful about the documents that are accessed outside of the firewall. A 2012 survey by PricewaterhouseCoopers found that 82% of data breaches were due to staff errors, such as mobile devices that are lost or stolen with unprotected proprietary data still on them. Teleworkers should talk with their employers to create a secure connection www.evomag.co

21

AWeber

C O M M U N I C A T I O N S

EMAIL MARKETING DELIVERED Since 1998, AWeber has been the email engine powering the growth of organizations around the world.

Today, more than 110,000 small and midsize businesses are making the most of AWeber's sophisticated email marketing system.

Email newsletters, broadcasts and autoresponders Segmentation, analytics and testing Social media tools and integrations Extensive email and signup form template library Industry-leading deliverability Live customer support available seven days a week

Explore how AWeber can help your business grow with a one-month trial account for just $1.

evomag.aweber.com

twitter.com/AWeber facebook.com/AWeber

www.evomag.co

23

6

Gail Tolstoi-Miller www.consultnetworx.com

S Top Regrets of the Under-Staffed

o, it happened again. You lost the best candidate to the competition. You believed that you and your fellow decision-makers were being thorough. Vetting meticulously. Explaining the position clearly. You assumed that the candidate would wait for your return phone call and then jump at the opportunity, once offered.

You thought wrong‌ Everyday, I speak to frustrated recruiters, who seethe with disgust at their failed staffing conquests. Here are the most common complaints‌ If you find yourself speaking these words, heed the advice below!

24 Evolution Magazine/ June 2013

We should have…

Accurately defined the role: there’s nothing worse than interviewing with three different people within an organization and hearing three different job descriptions. What a turn-off for the potential hire! After all, confused, uncertain leadership is usually a telltale sign of corporate chaos. If you want the best candidates to leave with a favorable opinion of your firm, it is vital that everyone involved in the hiring process sign off on the job responsibilities, reporting structure, interdepartmental functionality, etc., before posting a job description!

Narrowed the field: are you interviewing more than 4 qualified people for an open position? If so (and especially if you have already interviewed excellent talent) you are doing your company — and your career a huge disservice. “Overloaded with Options” will be a constant theme in your hiring strategy and you will never get the talent you need/want. If decision makers are fearful, unable or insecure about making bad hiring decisions, get sourcing and selection process training, Shown him/her the money: with shrinking budgets and fast! higher overhead, many corporations are bargain-hunting for Furthermore, consensus-based hiring decisions can backfire talent. But hiring managers take note: the very best, highly when unanimous approval is required. So consider these skilled and experienced professionals know what they are questions: Are decision-makers empowered to hire an worth and will not settle for less. If you believe that your firm exceptional candidate immediately? And if those conducting is only as good as the quality of its employees, you must keep interviews do not have that authority, should they be part pace with salary trends and set competitive compensation of this process? The answers to these questions may reveal benchmarks. pitfalls in your process.

Sung the praises of our firm: every company has a unique Gone full throttle: make no mistake, there is still a war going set of attributes developed to attract potential employees. on for the very best talent. If you like an applicant, other From the casual, laid-back culture to the corporate gym companies like him/her, too! It’s the recruiter’s job to establish membership, from lateral career opportunities to company a strict, time-sensitive, structured hiring process. The recruiter store discounts, speak truthfully but enthusiastically about should receive feedback/follow-up within 24 hours of an what makes your working environment unique and enjoyable. interview. And a goal date should be set for final decision.

Recruiters can utilize automated systems with calendar tools The bottom line is to target your best potential employees, and evaluation forms to simplify the process for all hiring respect their time, inform them accurately, communicate with them regularly and don’t let the good ones get away! managers involved.

Been more available: being over-booked, understaffed or out-of-town are just excuses for pushing off or breaking interview appointments. If the candidate must meet with several staff members, interviews should be scheduled backto-back during one visit, whenever possible. And if all else fails, hey, it’s the 21st century! Every hiring manager should have access to a computer with Skype or ooVoo capabilities for virtual meetings. Or, at the very least, access to a phone for a phone interview. Candidates cannot easily take off of work for multiple meetings. Don’t drag out the process…you’ll increase the chances of your top choices getting other offers.

Target your best potential employees, respect their time, inform them accurately, communicate with them regularly and DON’T LET THE GOOD ONES GET AWAY!

www.evomag.co

25

Evolving your Life 26 Evolution Magazine/ June 2013

Dear June issue of Evolution Magazine, Here we are, you and I. We've come a long way since January, and we've got a bright summer ahead of us. So, over the following pages I'd like to talk about both.

We'll start with a few remarks on your development thus far, and also comment on some people, places, and things that share certain qualities of your premise, outlook, and progress.

Moving forward through this report, we will also lay a foundation and begin painting a picture for next month's production.

Please read on to find your "Mid-year Review" and to prepare for next month's "Summer Destination."

Sempre avanti,

Phillip Hart Managing Editor

TERRI POWELL / INDEPENDENT STYLE ADVISOR 484-707-7117 TERRI.POWELL@JHILBURNPARTNER.COM TERRIPOWELL.JHILBURN.COM

Revolutionizing the way men shop for clothing.

Photos courtesy of Etro S.p.A. and BCBG

Style

Summer Suits/Dresses

Paying homage to enduring quality and style guarantees you will endure the summer with comfortable and stylish ease.

Chinos ?

Erick Gowins

In the latter half of the 1800s chinos were adopted as an official army uniform for the British and French. They became popular for U.S. civilian wear after veterns returned from the SpanishAmerican war wearing them casually, and in their camoflouge or natural khaki color.

Originally made for militaristic war, these 100% cotton twill trousers are now essential for a new war: the style war between those who wear it right and those who are stylish about it. At this time, it is sad to say that the "do rights" are out doing the dapper and jazzy. Since you are reading this article we assume that, rather than going by the book, you want to step it up a notch and put your smart, stylish foot forward. Here's how to level the playing field.

The smart, stylish chino hides the stitching along the inseam and outseam. This gives clean lines and ensures a sharper fit.

The smart, stylish chino has a taller front rise; they are meant to fit around the waist. Do not make the mistake of buying lowcut or loose chinos, which always lead to an look awkward.

Many fashionistas and bloggers argue that chinos are not the most versatile of clothes; nothing could be further from the truth. There are many ways to wear them, provided you find the right fit, construction, and color. Provided you are smart and stylsih about your chinos, they will be your go-to pair on summer days for years to come. Time to man your guns and let the battle for a stylish summer begin.

28 Evolution Magazine/ June 2013

140 Northampton Street Easton, PA 18042 610-253-1051

www.TheDenimProject-Easton.com

Luxury

Looking on towards the summer, whether business or pleasure, here are three excellent pieces of luggage from three excellent companies which will not only protect your cargo and make your summer galivanting roll smoothly, they will do it with style.

ZERO Halliburton - Aluminum Zeroller 21" Polished Blue Carry-on with Suiter

www.rimowa.de

Rimowa - Topas Stealth Black Business Trolley Tumi - Ticon Ballistic ID Lock* Tote *ID Lock is a Tumi proprietary technology designed to protect personal data encoded on most IDs, credit cards and passports. Pockets lined with the signature red TICON-patterned lining offer this advanced technology.

www.zerohalliburton.com

www.tumi.com

Design

Looking Back to Forward Thinking PK24 Chaise Longue Numbered 24 in Poul KjĂŚrholm's collection, the namesake PK24 Chaise Longue exemplifies design in ways prototypically and unmistakably Danish.

Created in 1965, the distinctive and timeless "Hammock Chair" is a specimen of iconic Scandinavian beauty, its leather, wicker, and steel (all three of which KjĂŚrholm considered natural materials and orchestrated them as such) finessed into lengthy, clean lines on a minimalist, Rococo aesthetic.

Photos courtesy of Fritz Hansen

30

Evolution Magazine/ June 2013

Most importantly however, the PK24 chair is comfortable and will look great in your library or home office--especially while you page through the latest issue of Architectural Digest or re-energize by way of a mid-afternoon power nap between conference calls.

Always Back, Ever Forward Rijksmuseum

Culture Looking to history for guidance and ahead for inspiration is Dutch national treasure, the Rijksmuseum. After over 10 years of renovation, the cultural and architectural highlight has re-opened with critically spectacular reviews lauding its mastery of relevance and beauty, "which decorates the map of Europe so elegantly" (The Independent).

In a cutting-edge-politics nation of vast, influential history, this Dutch gem, which performs the rare part of being culturally mindful of the past without falling prey to getting stuck in her clutches, does so most notably in chronologically displaying Rembrandt, Vermeer, and Van Gogh whilst incorporating the utmost in modern-day technical brilliance. Per installation, the Rijksmuseum will display about 8,000 objects (out of its total collection of over one million), the current of which The Telegraph has declared a "triumph of curatorial intelligence and sensitivity."

Kelly Freuler 503 625-1324 www.kellyfreuler.nerium.com www.evomag.co

31

Travel

Hidden Treasure of the South Wellington, New Zealand

Much of the Western World often forgets there is anything south of the Equator, let alone in the South Pacific. Occasionally Australia does come up, but it is rarer yet that the conversation turns to New Zealand. And this is precisely one of the country's greatest sources of strength, beauty, and intrigue.

from instinct to interaction, from laughing to landscaping. Walk into an average run-of-the-mill restaurant and, in spite of the affordable menu and charismatic wait staff, the food is a mix of rustic and gourmet; it is exotic, hometown comfort food, and it is presented immaculately.

Upon arrival in Aotearoa, the commonly used MÄ ori name for the country, there are immediate hints and signs of social momentum and exuberance. Just being there and participating in Kiwi culture for 10 minutes one begins to feel the national strength and pride. It is inspirational and infectious. It is the story of the underdog gaining ground against all odds en route to glorious victory. It has a great vibe.

That said, for perspective, if that Southern Hemisphere corner of the world is lost, and if New Zealand lies in the wake of an Aussie shadow, then Wellington is the national forgotten gem.

Kiwis are strong, resilient, creative, and empowered in their national identity. And it figures: being situated in the middle of an ocean on a small, mysterious, wildly diverse set of islands, demands fortitude. There is a spirit of survival and of doing things with excellence, which is visible everywhere,

32

Evolution Magazine/ June 2013

New Zealand's capital city sits on a natural harbor with a mountain surround on the southwestern tip of the North Island. The city of 400,000 (out of the country's 4.4m--and about 40m sheep, by the way) was laden with bureaucratic connotations and socio-economic stagnancy, and the drab governmental disposition complimented the gray skies and their long, white clouds. But that has changed.

The fact that state jobs have been pared back combined with the still toughen-you-up-weather stirred up

the indigenous Kiwi instincts. The city has become a hot bed for technology and finance, as well as entrepreneurial incubators, while still retaining its "coolest little capital" charm (Lonely Planet, Best in Travel 2011) and New Zealander lifestyle.

It has developed a thriving arts and culture scene, and hosts more cafĂŠs per capita than New York City.

Wellington has become creative and efficient, productive and cultivated without getting too big. Wellingtonians hardly get lost in the shuffle simply because there is increasingly less of that vanilla, cookie-cutter shuffle. In fact, quite the opposite is true: Wellington naturally spurs an economy of unique, personal experiences all working together, as if it were training for the championship bout where, collectively as long-time underdog, they might deliver the knockout punch.

TasteIN Easton A #GetToNetworking Event

We have invited several Lehigh Valley restaurants to share their best. Our TasteIN events are a forum for business owners and professionals to meet and exchange ideas in a fun, relaxed atmosphere while enjoying great local and regional cuisine. Expand your network by connecting with people who “do what you do.” Our events are specifically designed to maximize your opportunity for meeting contacts and new business leads.

Friday

June 28th, 2013 6:00 - 10:00 PM

Easton’s Grand Eastonian Suites Hotel 140 Northampton St Easton, PA 18042

TasteIN

Two Rivers Brewing Company

Bridging the Gap Between Neighborhoods, Culture, Business, and Food

After almost two years of meticulous preservation and renovation of the historic Mount Vernon Hotel building, the Two Rivers Brewing Company opened its first floor doors, with the second of four recently finished and now being used.

The structure and location were once pivotal grounds during the hotel's times--and they are today, albeit in a different context. While the history lesson is served up best by a walking oral history tour from the owners, the present day gateway is easily observed: Two Rivers sits atop the 6th Street peak of Northampton Street that delineates Downtown to the its East and West Ward to its West, and in so doing helps connect the two neighborhoods.

The restaurant/soon-to-be microbrewery also helps to revitalize the regional marketplace, featuring various nearby artisanal brew houses for their beer and utilizing fresh locally sourced ingredients for their cuisine, most notably the immediately popular duck fat fries.

34

Evolution Magazine/ June 2013

Ultimately, the food, drink, and ambiance is excellent, but of particular note is the again-mentioned attention and painstaking effort Two Rivers has given to carry on and cultivate the historically and culturally rich tradition inherited in this building. For that Two Rivers is an immense credit to the city. And that is just another reason Easton is unmistakably on-the-map.

Two Rivers Brewing Company is located 542 Northampton Street in Easton, Pennsylvania. Owners, operators, and beer fanatics Troy and Kathy Reynard are lifelong contributors to and patrons of Easton. They are actively engaged in the greater-Easton community, and own The Cosmic Cup coffee shop on College Hill. We endorse this duo.

For more information, please visit: www.tworiversbrewing.com

Brazilian Bounty

Found in Downtown

Easton

Brand new and about to host their Grand Opening in the up-and-coming restaurant mecca of Easton, is Batuque Brazilian Steakhouse. In exceptional South American meat-slinging style, the restaurant offers countless styles and cuts of meat and flavors diners crave.

Beyond the rotisserie, owners Antonio and Paula DeMattos brought inspiration from Brazil, as is seen in favorite dishes, Rodizio (rump steak, turkey wrapped in bacon and sausage.)and Brigadeiro Pave(lady fingers and a Brazilian chocolate ganache).

Batuque is located 154 Northampton Street in Easton, Pennsylvania and has been operating under a soft opening since May 2013.

We endorse this restaurant.

Ask us how Restaurants may advertise In Evolution Magazine

No Out Of Pocket Money!

For more information and a media kit email us at: Sales@EvoMag.Co www.evomag.co

35