Engel Volkers Mallorca Annual Event 2013

Event/Polo/Best Practice

Agenda for 12 - 13 July 2013

The Event of the Year Event Friday 12.7.2013 When: Friday 10.30 am - 03.30 pm · Presenter: Urs Meier Venue: Casino de Mallorca - Paladium · Urbanización Sol de Mallorca s/n · 07181 Calvià · Dresscode: Business 10.30am Reception & get-together 11.15am - 12.15pm The Virtual Workplace 4.0 12.15 - 01.15pm Lunchbreak 01.15 - 02.15pm Discussion with expert panel 02.15 - 03.15pm Social selling 03.30 pm Departure to the hotels

drawing Friday 12.7.2013 The drawing of the raffle prizes will take place on the Friday at 3.15pm. Every entry ticket is also a raffle ticket with the chance to win: 1x Mini E&V Edition 1x E&V trip of a lifetime with the Queen Mary 2 5x E&V iPads with all the latest E&V communication tools and newest E&V videos

POLO Friday 12.7.2013 When: Friday 05pm - 12am Dresscode: Summer whites

Best practice Saturday 13.7.2013 11.30am - 01.00pm The website for shops and sales advisors 01.00 - 02.00pm Break 02.00 - 03.30pm Social selling The event and best practice workshops will be interpreted simultaneously into:

Best Practice Social Media Saturday 13.7.2013

Create new markets without any competition Social Media strategy & selling With the help of the new E&V website and Social Media tools!

Create new demand – instead of sharing it with competitors!

The Digital Sales Advisor: Avoid the pressure of the competition Sustainable growth: Why benchmarking is not enough Formulation of strategy: From analysis through to implementation USP: Create perfect combinations of client benefit and product solution Campaigns: How you can execute target-oriented campaigns

Implementation: Ensure success by means of Change Management and professional communication

Gains: Successful acquisition & recruitment of sales advisors Differentiation: Achieving 100 percent differentiation in local markets in a licence region

Develop a unique position on the market as an expert!

Develop a blueprint for your Social Media strategy!

This Best Practice Day will put you in a position to develop your own Social Media strategy in your company! Competitive strategies and benchmarking are now a thing of the past. In the first session you will learn the basic principles from the change of perspective through to the tools and methods that will place the new Engel & Völkers Social Media strategy in your hands. In the subsequent best practice part, a case study will teach you how to apply the tools of Social Media with the new website.

At the end of the day, all participants – licence partners and sales advisors – will have a blueprint that they can use for their own company’s individual situation. This event also offers a critical appraisal of this strategic approach including its idiosyncrasies, requirements and success factors.

The experienced speakers will ensure that there is plenty of scope for sharing experiences and DOs & DON’Ts. This way you will find out at first hand how to see a Social Media strategy through to its implementation with confidence.

Development of a Social Media strategy from the formulation of the strategy through to realisation

Gran Melia Victoria Convention Centre Avenida Joan Miró, 21 · 07014 Palma de Mallorca Admission costs 250 euros incl. event on 12.7.2013 The event and best practice workshops will be interpreted simultaneously into:

Best Practice Social Media Saturday 13.7.2013

Eliminating the pressure of the competition – Tools & techniques Development of a Social Media strategy: The right way to proceed!

Familiarise yourself with the relevance and power of Social Media on the basis of specific case examples.

Find out in which situations it makes sense to deploy this strategy You will experience how the methodology is put to work and get to know the DOs and DON’Ts The new strategy at a glance:

Generating leads: Acquisition of new contacts through Social Media Content: E&V company headquarters automatically sends relevant content to your Social Media sites Breaking out beyond market borders: Making use of a global network for digital referrals Profitability mechanism: Creative and target specific innovations Social Ads: The principle of advertising in social networks Overcoming organisational obstacles: Build execution into strategy About the insights covered on Best Practice Day What do Microsoft, Nespresso, Sony, Kodak and Quelle all have in common?

Competitive strategies are passé!

The competition is hot on your heels with product and service innovations? Free yourself from

this competitive pressure with the development of your own Social Media strategy! The aim of this tried-and-tested management approach is the creation of one’s own market segment – away from the highly competitive market and towards a digital extension, in which you enjoy USPs with your products and services.

With an attractive promise of benefits, a lucrative business model or a motivational stakeholder concept, you will acquire new clients and sales advisors to your advantage with the resources you already have. Get to know the most important tools and techniques in this best practice seminar, so that you can reinvent yourself in your markets and strengthen your positioning for the future!

This is how you create sales models for your company that are profitable in the long term!

As a sales advisor, acquisition is given an entirely new dimension.

Your personal benefits from this Best Practice Day You will learn in a tangible and practical sense how to ...

Develop a Social Media strategy for your own company using the new E&V tools Create unique and difficult-to-imitate combi nations of client benefit, service offer and product solution Establish a “Digital Sales Advisor” for your Social Media strategy Apply Change Management and professional communication to prepare the ground for successful implementation of the strategy

Gran Melia Victoria Convention Centre Avenida Joan Miró, 21 · 07014 Palma de Mallorca Admission costs 250 euros incl. event on 12.7.2013 The event and best practice workshops will be interpreted simultaneously into: