The Ultimate Mix-Media Range
Discover limitless possibilities with PaintON Multi-Technique Pad – A Canvas for innovation and expression.
From Clairefontaine's expert craftsmen.
A Legacy of Paper Excellence
With a legacy dating back to 1858, Clairefontaine has transcended the realms of traditional paper production, evolving into a top achiever in the stationery and arts and crafts world. Originating as distinguished paper mills, the journey took a transformative turn in the late 19th century when we seamless expanded into the domain of traditional stationery.
Today, our product range continues to be a testament to our legacy, featuring staples like wire bound notebooks, art papers, craft items, gift bags, and wrapping. Each creation emanates a steadfast commitment to unparalleled quality.
Whether you're a novice seeking inspiration or an experienced artist pushing boundaries, our pad is your perfect companion. With 10 diverse surfaces, vegan friendly materials, and exceptional durability, unleash your imagination and create masterpieces that stand the test of time.
Key Specification Breakdown
• 100% Cellulose Paper
• 250 gsm
• 10 Different Surfaces (5 White variations, 5 Colour)
• Acid Free
• Vegan-Friendly
• pH Neutral
• Long Life ISO 9706
Available In
White Smooth Paper
Coloured Paper
Denim
Trendy Denim Blue Mineral Paper
PaintON’s Darkest Colour, Black!
Where Ideas Blossom On Every Page!
Seizing Opportunity in the Art Supplies Market
Hobbycraft currently lacks Clairefontaine Art Pads in its product offerings, relying solely on Daler Rowney, Seawhite, and Own Branded items. This limited selection puts Hobbycraft at a disadvantage in the art supplies market, potentially impacting its ability to meet the diverse needs of its customers and compete effectively with other retailers.
This is because:-
Clairefontaine Mixed Media pads are the most popular type with a 28 SKU share of the 58 total categorised in stores. PaintON pads are the best-selling Mixed Media throughout Clairefontaine with a 13% increase YTD .
PaintON Vs. Daler Rowney
• PaintON: £8.08 vs. Daler Rowney: £7.75 for A5 30-sheet pad.
• Unbeatable Value: More sheets, lower cost.
• Quality Assurance: No compromise on quality.
• Versatility: Wide range of surfaces and colours for every project.
Mixed media pads offer artists the flexibility to explore and combine a variety of mediums on a single, convenient surface, enhancing creative possibilities and efficiency.
Why Choose PaintON?
PaintON's presence has expanded significantly, with products now available in 118 stores, with an expected increase in 2024, across the UK. Hobbycraft risks missing out on tapping into this expanding market if they choose not to stock PaintON products.
The impressive percentage growth underscores the strong market performance of PaintON, indicating not only increased sales volume but also higher average transaction values. This suggests that
How Our Products Enhance Your In-Store Experience
Embark on a journey of creativity and connection with our dynamic array of marketing tools and promotion.
• Eye-catching Displays: Our vibrant Display Units and FSDUs are designed to captivate customers and showcase our products in the best light, boosting sales and drawing attention to your store.
• Grab Attention: Make a statement with our Window Stickers and Posters, turning heads and inviting customers to explore our latest offerings.
• Hands-On Experience: Bring our products to life with Demo Days, where our skilled demonstrators provide interactive experiences and valuable insights into product usage.
• Irresistible Deals: Take advantage of our Promotional Offers, including the ever-popular 3 for 2 deals, to incentivise purchases and keep customers coming back for more.
