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Passing the Torch: Building a Foundation for Tomorrow
Welcome to 2025! Change is all around us—not just in the world but in the tradeshow industry. From new business acquisitions to career shifts, retirements, and fresh hires, it’s clear we’re in a period of transformation. While I wish I could predict the future, that’s not a skill I possess. Instead, as a member of the Old Guard, I can ofer perspective and guidance to those shaping our industry and paving the way forward.
Our Quarter 1 issue for 2025 focuses on the theme of “changing of the guard.” We delve into the rise of women-owned businesses and spotlight minorities making meaningful strides across the industry. This issue also tackles topics that resonate not only with seasoned tradeshow professionals but also with those considering stepping into this dynamic feld.
We examine how labor shortages are reshaping the industry, including challenges in key regions like Boston (pg. 46). This issue also explores the value of mentoring new employees and students to build a sustainable future. Our cover story (pg. 28) by Danelle Dodds highlights the evolving face of the industry, while another feature spotlights how unions are stepping in to provide critical support. Finally, we showcase businesses that are not just adapting to change but leading it, setting the tone for what’s next.
This issue also shines a spotlight on New York City’s Javits Center. Our “CES By the Numbers” (pg. 74) feature breaks down what it takes to produce one of the largest tradeshows in the United States. Behind those impressive stats are the people—dedicated hands, sharp minds, and keen eyes—who bring it all together.
These individuals, whether newcomers or seasoned professionals, need support, training, care, and mentorship to thrive in our industry.
Our digital-only content this quarter complements the issue by sharing stories about companies undergoing transitions and why hiring and mentoring younger talent is essential. We also explore topics that matter to a new generation of professionals, ensuring their voices and contributions are heard.
As we pass the torch to the younger generation, we carry with us the lessons and legacies of those who came before us. The past isn’t forgotten—it’s the foundation upon which we continue to grow. Just as we took the reins from the previous generation, we now hand this industry to passionate and driven individuals who will build upon what we’ve created. As a member of the Old Guard, I take pride in the groundwork we’ve laid—a platform for the New Guard to innovate, inspire, and create meaningful experiences that will shape the future.
As we embark on this new year, let’s embrace change as an opportunity to evolve together. The future of the tradeshow industry is bright because of the people who make it happen every day. Here’s to a successful and transformative 2025 flled with boundless possibilities. Happy New Year from Exhibit City News—let’s make it unforgettable!
Don Svehla, Publisher/Founder Questions? Suggestions? Comments about our content? We love feedback and hearing from you! Send me an email at dons@exhibitcitynews.com
PUBLISHER & FOUNDER
Donald V. Svehla Jr. (702) 272-0182 ext. 102 DonS@exhibitcitynews.com
Pat Alacqua, Calanit Atia, Paco Collazo, Jane Gentry, Bob McGlincy, Jim Obermeyer
CONTRIBUTING WRITERS
Danelle Dodds, Thea Engst, Tommy Goodwin, Debbie Hall, Glenn Hansen, Pat Friedlander, Bob McGlincy, Samuel Ogren, Jessica Sibila, Melissa Skipworth, Ray Hubble Smith
STAFF WRITERS
Mark Hebert, Kerstan Szczepanski
PROOFREADERS
Lisa Abrams, Mark Hebert, Kerstan Szczepanski
Let's cultivate this forest, together.
When I frst started at Exhibit City News, I was inundated with a plethora of new terminology, a vast array of new concepts, and a deep sense of anxiety, unsure of what I had just gotten myself into. I won’t lie and say it was easy because it wasn’t. As quickly as I learned to be overwhelmed, there were a whole host of hands—mentors, experts, new friends—to pull me upright and push me forward.
They said, “We’ve got your back.”
At the Quarter 4 Launch party in November, I met a man who was new to the industry, and when he saw me engaging with the people who had helped me, he was inspired. He felt that he, too, could do what I did, and that there was a place for him here.
I realized in that moment that I could one day also be a mentor. I could facilitate someone else’s growth and ofer them the support and guidance to feel that tradeshows can be a home. Even though I am only beginning my second year, the seeds have already been sown thanks to the careful cultivation of those who came before me.
That is Changing of the Guard
In this issue of Exhibit City News, you will fnd a variety of topics that speak about hiring, changing businesses, and overviews of
lives who have made a place for themselves. However, this issue is about hope. It is about dreams. It is about change. It is about creating spaces to facilitate the growth for the new talents who will one day become seasoned professionals, guiding the next generation after them.
We are a forest. With every generation, as we care and tend to the area, the trees grow stronger, and the ecosystem continues to grow. All old trees will fall one day. However, the legacy they leave behind provides the nutrients, space, and support for new trees to thrive. While it is our job to ensure things aren’t forgotten, it is also our job to ensure progress can be made.
Change is always scary. I won’t pretend it’s not, but we are united: New and Old Guard. Let’s cultivate this forest, together.
Questions? Suggestions? Comments about our content? We love feedback and hearing from you! Send me an email at digitaleditor@exhibitcitynews.com
Book Highlight
A LOOK BEHIND THE CURTAIN OF LAS VEGAS SHOWBIZ by
Mark Hebert
It’s Showtime! Our Lives Behind the Scenes on Las Vegas Showroom Stages by Craig
L. Hayes with Kelli Draper Wolf
It’s Showtime! takes readers behind the glitz and glamour of Las Vegas to reveal the lives of the hardworking stagehands who make the entertainment magic happen. Craig Hayes, a third-generation member of the International Alliance of Theatre and Stage Employees (IATSE) Local 720, paints a vivid portrait of his family’s history in the entertainment industry. From his father to his uncles, his family helped build the infrastructure of early showbiz Las Vegas. While It’s Showtime! highlights the triumphs of the Hayes family, it also explores the personal challenges that come with such dedication to the industry. The book is an insightful read for anyone interested in the technical side of show business or the history of Las Vegas.
For the full book review please visit: exhibitcitynews.com/ book-review-its-showtime
THANK YOU, LAS VEGAS
CES is more than just an event; it is a dynamic glimpse into the future. The spectacular city of Las Vegas is home to the most powerful tech event in the world, where “what ifs” turn into what is. Thank you for welcoming the brands and innovations that are changing our lives for the better.
We can’t wait to DIVE IN to CES 2026. Because tomorrow is already in motion.
MAJOR ACQUISITIONS RESHAPE THE INDUSTRY
Moss has acquired Stretch Shapes. Exploring Inc. announced a partnership with Invision Capital. Exhibitus revealed its acquisition of Boston-based Sacks Exhibits. Calzone & Anvil Case Company announced its acquisition of Kangaroo Cases. The Vomela Companies has acquired Color Refections of Las Vegas.
HY-VEE HALL TO BECOME EMC EXPO CENTER
Polk County and Oak View Group announced a 10-year naming rights partnership with Des Moines-based EMC Insurance to rename Hy-Vee Hall as EMC Expo Center. The venue, part of the Iowa Events Center, will adopt its new name on January 1, 2025, refecting EMC’s local roots and commitment to the community.
CONDIT EXHIBITS CELEBRATES 80 YEARS
In 2025, Condit Exhibits marks 80 years of leadership in experiential marketing. From its founding as Denver’s frst graphic design frm to a global force in tradeshow design, Condit’s legacy is defned by innovation, sustainability, and workforce development, positioning it for continued success in the evolving event industry.
APPLE ROCK LAUNCHES REDESIGNED WEBSITE
Apple Rock has unveiled a revamped website designed to help brands excel at live events. The platform ofers tools, insights, and resources for impactful event strategies, including expert articles, planning tips, and new tech solutions like LED video walls and gamifcation, refecting Apple Rock’s commitment to innovation and measurable results.
Photo by Gary Prochorchik / Exposures, Ltd.
FROM KEYBOARDS TO TOOLBOXES
Mentorship is essential for preparing the next generation of tradeshow professionals. By engaging students through hands-on experiences and guidance, the industry can attract and nurture young talent, ensuring a strong future workforce while embracing fresh perspectives and ideas. For the full story, see page 32
HOW DO YOU SEE?
The 2025 FIT Capstone event challenged audiences to “learn how to see,” with students presenting designs that reclaimed culture, told unspoken stories, and forged connections. As experiential design evolves, this next generation is poised to shape the industry with passion, creativity, and purpose. For the full story, see page 56.
THE ACCESSIBILITY GAP
Tradeshows often overlook attendees with disabilities, presenting barriers such as narrow aisles, sensory overload, and inaccessible signage. Experts suggest small, incremental changes—like low-sensory areas, captioned videos, and inclusive design—to foster inclusion. By prioritizing accessibility, the industry can expand its audience and set a new standard for equitable participation. For the full story, see page 38.
Kerstan Szczepanski
The Javits Center
Location: 429 11th Avenue, New York, NY 10001
Date Opened: 1986 (expansion: 2021)
Size: Over 3.3 million square feet, including 850,000 square feet of fexible exhibit space, 54,000-square-foot special event space, multiple exhibit halls, 102 meeting rooms, and New York City’s largest ballroom at 58,000 square feet.
Parking Options: There is no on-site parking.
Nearby Hotels: YOTEL New York, Crowne Plaza HY36, and the Renaissance New York Midtown Hotel.
Transportation Options: The 7 subway line extension provides a direct route to the Javits Center at 34th Street–Hudson Yards Station. Several MTA buses stop nearby, including routes on 11th Avenue and 34th Street. Taxis, Uber, and Lyft are readily available throughout.
Airport Info: There are three airports that directly serve trafc to Javits. John F. Kennedy Airport (JFK), is 14 miles away and 45 minutes by taxi or rideshare, depending on trafc. Trains, with transfers, also serve Penn Station, which is a short walk away. LaGuardia Airport (LGA) is seven miles away, 25-40 minutes by taxi. Public transport is by bus with a subway transfer. Newark Liberty International Airport (EWR) is ten miles, 40-60 minutes by taxi. Public transport is by bus to Port Authority Terminal, every 30 minutes.
Wi-Fi: Complimentary Wi-Fi is available throughout the convention center.
Website: www.javitscenter.com
Exhausted Yet Energized
If you’ve read this column in the past, you’ve read about the annual EDPA ACCESS Conference, held every year during the week following Thanksgiving. You’ve read about how this event is the premier event for the exhibitions and events industry, drawing around 350 of our industry’s top players together for keynote speakers, educational sessions, and lots of networking opportunities.
You’ve also read about how much this event means to me, and how it has impacted my businesses, my career and my personal friendships with industry peers. You’ve read about what it meant to me to bring colleagues from my companies to experience this with me.
And here I am, having just returned from the 2024 EDPA ACCESS Conference, held at the Grand Hyatt Indian Wells Resort in Palm Desert, California, December 3-5, 2024. All at once, I am totally exhausted, yet totally energized and inspired about our industry’s future.
By Jim Obermeyer
As an industry, we have faced a lot of challenges in the last five years. From a total shutdown, loss of an experienced workforce, and massive changes in our client contacts. We have focused on advocacy for our industry to our government, rebuilding the workforce, educating our new workforce and our clients and building a sustainable future. There is still a lot to do. But after seeing the passion and energy I saw in the group of people at ACCESS, I have no doubt this industry will prevail and return stronger than ever.
At one point I found myself just standing on the sidelines of one of the networking events just observing the interactions among the group. This group has changed a lot in just the last fve years. There are so many new faces, so many younger faces, so many frst-time attendees, so much diversity in the audience. This is a wonderful thing. It has brought a reinvigorated, re-energized and renewed passion for what we do as an industry. I guarantee you that everyone left this event fred up about our future.
We learned, we laughed, we caught up with old friends and made new ones, all in just a few days. We celebrated young professionals who are making signifcant contributions to our industry through the EDPA Class of 2025 Future Leaders. We gained insights into our industry and made meaningful connections that will drive our businesses into the future.
After almost 20 years of attending this event, I have to say that I think this year’s version was by far the best. From the planning and execution of the
event by the entire team that put this on, to the selection of keynote speakers and session topics, to the integration of networking opportunities throughout the event, down to the selection of the awesome venue.
But more than that, what really made this event such a success was the people who came and participated. And by ‘participated,’ I don’t mean just showed up and sat in chairs in the audience. This group was heavily involved from the start; the energy in the room was palpable, and the activity and conversations that took place throughout the entire event never slowed. If you were there, I’m sure you felt it. If you were not there, now you know—don’t miss this year’s event at the Ritz Carlton, Ameila Island, Florida, December 2-4, 2025. I guarantee you will come away fully energized about this industry.
See you on the show foor.
Jim Obermeyer has been in the exhibits and events industry for over 40 years, both as a corporate tradeshow manager and exhibit house owner. He can be reached at jobermeyer903@gmail.com
EPDA ACCESS opening night
The Future of Tradeshows
The future of tradeshows is not about events on the moon, teleportation to meetings, or mind-meld connections for sharing experiences. It will be about smart booths, interactive tech, networking, live crowds, engagement, and personalization.
Current and Future Trends
By Bob McGlincy
AI. The Department of Defense began funding Artifcial Intelligence research in the sixties. Today, AI enhances communication and accelerates analysis and content production. It can impact all phases of a tradeshow: from improving security and event planning to logistics and production. From speeding registration and attracting crowds to infuencing networking and designing exhibits. AI is quick, but not always accurate. AI will eliminate some jobs and create others. It can provide more insight, but at a cost of bias, occasional mistakes, and less privacy.
Data Analysis. Tracking and analyzing data and behavior in real time is critical to the success of any business. The companies that do so will be the ones to succeed. Programs for the measurement of ROI have been available for decades but were often ignored or under-utilized.
Hybrid Events. The pandemic proved the need for face-to-face meetings. Virtual events alone do not work, but a combination of both live and virtual can create a richer experience. Hybrid formats allow for live streaming and remote participation. Digital connections allow for online engagement both before and after the show, all year long.
Sustainability. Eco-friendly materials and energy efciencies will reduce waste. Recyclable and biodegradable booths, rentals, modulars, and custom resizable exhibits will help, as will less printed mat-
ter and more digital communications. Globalization. The opportunity for business is expanding. There are more international shows, in more countries, with greater participation in terms of the numbers of exhibitors and attendees. Including other cultures improves the value of a show.
Generational Diferences. There are major diferences between generations in terms of attitudes, preferences and lifestyles. This must be addressed in attracting attendees. Show management will create personalized options, promote local experiences and stress work-life balance.
Face to Face. Despite the generational diferences, there is no substitute for face-to-face communications. We are all human; and we share a basic need for human interaction and connection.
Mergers, Acquisitions and Consolidations. Major corporations, show management associations, exhibit houses and service contractors will all be impacted. The number of companies and mega-shows will decrease. But the opportunities for entrepreneurs and regional shows will increase.
Advanced Tech Integration. Technology is changing the way we display products and information, as well as the way we interact with attendees. Data sharing, data analysis, and automation afect decision making. Holograms, 3-D imaging, AR, VR, MR, XR enhance engagement and enrich the show foor experience.
Labor Shortages. The dearth of talented and experienced individuals is alarming, and the most critical need facing our industry. Many baby boomers have retired, are retiring, or soon will be retiring. There is a need for a more diverse and younger workforce. Most of all there is a need for an extensive efort in industry advocacy—a
need for getting the word out about opportunities in this remarkable industry.
Life on the Show Floor
Registration. Biometric and touchless check-ins, coupled with QR code scanning and facial recognition, will become more commonplace, as will an emphasis on security, health and wellness, and the issuance of smart badges.
Smart Booths will engage audiences, starting with facial recognition. Brand architecture will continue to be impressive and inviting, with even more AV. Picture IMAX on the show foor with video walls ofering 360-degree views. Imagine interactive touchscreens, kiosks, product demos and digital signage or immersive content like holograms, and virtual reality. All technology, yes, but it will be about personalizing the experience and making it memorable. Real time engagement will bring instant feedback.
Robots. In cities where the venues and work rules allow it, robotic labor will begin to perform certain tasks: Lay out the foor. Deliver small packages. Vacuum carpets. Assist attendees. Provide info. Move freight.
The Future is Now
As the future speeds towards us and makes changes, some things will remain the same. Tradeshows will continue to bring buyers and sellers together, generating business, benefting local economies and creating millions of jobs. If we take care of business and nothing too crazy in the world happens, this will continue into the decades ahead. The best way for us to deal with the future is to begin designing it ourselves today.
Bob McGlincy is the co-author of “The Invisible Industry” and can be reached at BobM@exhibitcitynews.com. Feedback is welcome.
Transforming Spaces.
WHERE INNOVATION MEETS ACTIVATION.
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Why Event Professionals Need to Prioritize Their Well-Being
The event industry thrives on a “go, go, go” mentality. We’re a community of passionate, driven individuals who push boundaries and create unforgettable experiences. But this fast-paced, high-pressure environment can take a toll. While we’re busy orchestrating spectacular events, are we neglecting the most important production of all—our own well-being?
By Paco Collazo
We’re the masters of multitasking, juggling countless details, and navigating logistical nightmares with a smile. We fourish under the pressure, from the energy of a live event, and from the thrill of seeing months
of planning come to fruition. But behind the scenes, the constant travel, long hours, and demanding clients can leave us feeling depleted and disconnected.
Often, I am left with the feeling that I am leaving something or someone behind. If I thrive at work, am I neglecting my loved ones? What about my love life? What about my hobbies? What about my health?
It’s a paradox: we’re surrounded by people, yet often feel utterly alone. We spend weeks on the road, away from our support systems, missing out on family dinners and those everyday moments that ground us. The line between work
We are the architects of extraordinary experiences.”
and personal life blurs. It’s easy to lose sight of our own needs.
The event industry is notorious for its high burnout rate. We’re expected to be always-on, always available, always ready to tackle the next challenge. But even the most resilient among us have limits.
It’s time to break the stigma surrounding mental health and acknowledge that we’re not invincible. We need to start prioritizing self-care, not as an afterthought, but as a non-negotiable. Here are a few ideas to get started:
» Build a routine on the road: Pack your workout gear, find healthy meal options, and prioritize sleep. Even small efforts can make a big difference. It’s as easy as doing 20 pushups or walking 15k steps.
» Set digital boundaries: Disconnect when you can. Turn off notifications, establish “no phone” time, and reclaim your evenings.
» Connect with your crew: Build a support network with colleagues who understand the unique challenges of event life. Share your struggles, celebrate your wins, and lean on each other.
» Find your outlet: Whether it’s running, yoga, meditation, or simply listening to music, find activities that help you de-stress and recharge.
» Seek professional support: Don’t hesitate to reach out to a therapist or counselor if you’re struggling. Mental health is just as important as physical health.
We are the architects of extraordinary experiences. Let’s start building a healthier, more sustainable future for ourselves and our industry. The show must go on, but it can go on with a happier, healthier cast and crew.
Inspire and Rejuvenate in Orlando
It’s easy to think of Orlando, Florida as a place of family vacations and leisure. What people outside the tradeshow industry may not know is Orlando has emerged as a premier destination for conventions and business events. Now with the launch of the Evermore Orlando Resort and the Conrad Orlando Hotel, the East Coast Orange County has two groundbreaking properties that redefne the corporate meeting and event landscape, ofering a blend of luxury, innovation, and productivity. No longer do business leaders have to choose between work and relaxation. Welcome to the destination where business meets pleasure, and every detail is designed to inspire and rejuvenate.
creativity, collaboration, and connection. It’s the perfect setting for corporate gatherings, team-building retreats, and innovative meetings.
By Calanit Atia
Situated just three miles from Walt Disney World, the Evermore Orlando Resort is a gated resort that spans 1,100 acres of pristine landscapes. Combining luxury with innovation, Evermore is more than a resort, it’s a destination designed to foster
Evermore’s accommodations cater to diverse needs, ofering everything from modern fats and family-friendly villas to opulent multi-bedroom homes. Each unit comes with the comforts of home and the amenities of a high-end resort. Whether it’s a two-bedroom villa or an 11-bedroom home, all accommodations feature private bathrooms for every bedroom, ensuring privacy and convenience.
“Evermore was built to bring people together,” according to Lisa Crosby, Di-
rector of Sales at Evermore. “So we ofer a unique variety of accommodations that allow people to come together, conduct business, and have unique experiences. Unlike other vacation rental homes, we own and operate all our inventory allowing Evermore to provide the space and comfort of a house, but with the reliability and amenities of a resort.”
That’s just the beginning of what Evermore ofers event guests. How about hosting a meeting with a chef experience inside a home? “We can take people out of a traditional meeting room or event space and give a unique experience unlike anywhere else,” said Crosby. “Our talented culinary team includes Executive Chef Vincent Cani
and Executive Pastry Chef Joshua Cain whose experience, expertise and personalities can provide groups with both exquisite meals and memorable interactions.”
Granted, this is not a set up for Comic-Con numbers.
“We specialize in retreats with an ideal group size of around 125,” she points out. “We can do everything from the traditional corporate meetings to executive and advisory boards to team building to sales kickofs and more. We can ofer an intimate luxury retreat great for an executive team.”
With Evermore Bay, guest fun is not only just outside of the gates at Walt Disney World, but at a private 20acre white-sand beach and an 8-acre lagoon with bath-like, crystal-clear waters. The Bay
Evermore Boathouse
ofers a variety of activities, including paddleboarding, kayaking, and a family water slide. Not only a visual delight but also an eco-friendly marvel, Evermore Bay uses 100 times fewer chemicals and only 2 percent of the energy required by traditional pool systems
That’s just the water. Can a corporate resort be truly complete without golf? Don’t bother asking at Evermore, they’ve got a Jack Nicklaus-designed championship 36-hole championship golf course!
Dining at Evermore is an experience in itself. The Landing, the resort’s main hub, houses Sandhill Provisions (an on-site grocery store), a cofee shop, an upscale food hall, a bar, and Twin View, a full-service restaurant. Executive Chef Vincent Cani and Executive Pastry Chef Joshua Cain lead a culinary team that specializes in creating memorable dining experiences, from interactive cooking stations to exquisite banquet meals.
That’s accommodations, what about meeting space? Well, Evermore boasts over 13,600 square feet of indoor meeting space, complemented by more than 15 outdoor venues. The Evermore Meeting Center features a 3,100-square-foot ballroom
with a private terrace, while The Boathouse ofers 2,300 square feet of event space with foor-to-ceiling windows overlooking the lagoon. For those seeking unconventional venues, Evermore ofers beachfront setups, event lawns, and customizable private homes.
Beyond meetings, Evermore ofers a range of activities to enhance the corporate retreat experience. Golf, water sports, and relaxing, peaceful beaches are just the beginning of the options that make Evermore an ideal destination for blending business with leisure.
But wait, there’s more. As the crown jewel of Evermore, the Conrad Orlando Hotel elevates the meeting and event experience.
“Conrad Orlando stands out amongst the competition here in Orlando,” says Jill Yurko, Director of Sales and Marketing of Conrad Orlando. “You no longer have to choose between a beach destination or the thrill of the theme parks as the backdrop for your meeting!”
The Conrad features 433 water-inspired guestrooms and 61 well-appointed suites. There’s plenty of meeting space with high ceilings and natural light throughout. “Our 15,000 square foot ballroom and 6,500 square foot ju-
nior ballroom both open up to terraces with stunning views,” says Yurko. “Our optimal group size is around 300-325 rooms and guests, however, our 65,000 square feet of indoor and outdoor space accommodates groups up to 500 guests for meetings and meals.” That’s just inside. The Lyonia Lawn—a 9,000-square-foot multipurpose space—and beachfront venues provide unique settings for outside events.
There’s a variety of activities available. Yurko continues, “We ofer waterside events on our Lyonia Lawn and Event Beaches. Our catering team is ever-focused on customized culinary experiences ofering upscale restaurant-quality food in a banquet setting. We specialize in creating memorable events by ofering a fully immersive Group Activation Guide for teambuilding, wellness and ftness provided by our in-house team.”
The Conrad’s dining options are as diverse as they are exquisite. From the rooftop elegance of Ceiba, featuring Mexican-inspired dishes and views of theme park freworks, to the Polynesian-inspired Papaya Club, the hotel’s restaurants cater to every palate. Additional dining options include
Sophia’s Trattoria (Southern Italian cuisine), Apéro (a Riviera-inspired lobby bar), and Little Spoon (a graband-go café). Locally sourced ingredients, including honey harvested from the resort’s hives, add a distinctive touch to every meal.
For relaxation, the Conrad Spa and Water Garden provide a holistic escape. Treatments inspired by water and Florida’s natural fora rejuvenate the mind and body, while the 12,000-squarefoot outdoor Water Garden ofers a cold plunge, vitality pool, and sound bath stations. These amenities ensure guests leave feeling refreshed and inspired.
Yurko enthusiastically finishes: “We’re proud to offer a beachside luxury property that combines the excitement of Orlando’s theme parks with the tranquility of a coastal retreat. Our versatile venues and exceptional culinary team ensure every event is memorable.”
Evermore Orlando Resort and Conrad Orlando Hotel are not just venues—they are transformative experiences. By seamlessly blending business, luxury, and leisure, these properties set a new standard for corporate events and retreats. Whether you’re planning an executive meeting, a team-building retreat, or a large conference, Evermore and Conrad Orlando offer unparalleled opportunities to connect, inspire, and create lasting memories.
For more information, visit ConradOrlando.com and EvermoreResort.com.
Conrad Orlando
AIRPORT SNAPSHOT by Kerstan Szczepanski
Photo courtesy of PANYNJ
John F. Kennedy International
Airport Code: JFK
Location: Queens, New York, approximately 15 miles southeast of Midtown Manhattan.
Date Opened: July 1, 1948 (originally named New York International Airport, also known as Idlewild Airport, later renamed in 1963 to honor President John F. Kennedy).
Size: 5,200 acres, with six passenger terminals, 128 gates, and four runways.
Transportation: The JFK AirTrain connects the airport to the New York City subway and Long Island Rail Road (LIRR). JFK is accessible via the Van Wyck Expressway (I-678) and Belt Parkway. Taxi, rideshare services, and rental cars are available on-site. Transit buses (Q3, Q6, Q10, and B15) serve the airport.
On-Site Facilities: JFK ofers a wide array of dining options, from casual eateries to upscale restaurants. The airport features multiple airline and independent lounges, including Delta Sky Club, American Airlines Admirals Club, and the exclusive TWA Hotel rooftop pool bar and lounge. There is Wi-Fi, charging stations, various shops, children’s play areas, pet relief zones, and spa services.
Fun Fact 1: JFK is home to the iconic TWA Hotel, a retro-styled hotel located in the restored TWA Flight Center, which was originally designed by architect Eero Saarinen in 1962.
Fun Fact 2: In 2019, JFK handled over 61 million passengers, making it one of the busiest airports in the United States.
Website: www.jfkairport.com
This rendering shows an overhead view of the entire Kennedy Airport with new and expanded terminals.
Good Times Ahead!
by Pat Friedlander
When I frst met Marissa Hohner, the founder and CEO of Good Time Creative, at EDPA ACCESS2022 it was on the beach at The Diplomat Hotel in Hollywood, FL. We had a short conversation, but I mentally fled her name and company for future exploration. I wanted to learn more about the company ever since Marissa Hohner became president of our Midwest EDPA chapter, something that happened as our industry was “exiting” from COVID. I never had the chance to explore her business. Over the past year, however, I have been writing articles about design for ExhibitCityNews (ECN), and when the topic of women in the industry came up, I knew it was time.
Good Time Creative came together during COVID-19 when a group of women decided to strike out on their own. “We partner with brands and agencies on creative strategy and development requests,” their website tells us, “including branding, environmental, exhibition, and thematic formats—bringing each to life through spatial foor planning, 3D renderings, and custom engineering prints.”
The company is 100 percent female-founded, independently owned, and 99 percent female-operated
In Marissa’s words, “As part of the .1 percent of creative agencies founded and owned entirely by women, champion-
ing women in business, especially in advancing professional development within the live event and design industries, has been a long-standing passion of mine. After the 2020 shutdown, I was determined not to abandon the industry that fueled my passion for creativity. I launched Good Time Creative on January 7th, 2021. The name refects my desire to work on cool projects, with cool people, all while having a good time.”
The Changing of The Guard Starts Now
As someone who has been in this business a long time, I fnd Marissa’s words nothing short of thrilling. As the theme for this issue of ECN states, we are seeing a changing of the guard. More and more young women are leading companies—taking over family businesses, buying existing companies, or, as in the case of Good Time Creative, starting their own companies. My colleague Sam Ogren, who wrote an article on mentorship for this issue, addresses many of these changes, specifcally the expectations of young people embarking on careers in exhibits and events. Companies are evolving; new forms and confgurations are replacing traditional paradigms.
But what about older generations still in the workforce? Can they change their minds about the way it’s s’posed to be?
Not long ago, a former colleague asked my opinion about publishing a treatise about
the tradeshow industry—and predicting where it would be in 10 years. I asked whose opinions and input had been sought. Their list included (1) no one under 60, (2) predominantly white males, and (3) several ‘contributions’ from dead people.
People who will be working in the industry, let’s say, in 10 years, are the ones whose insights count—and today, there are at least equal numbers of men and women leading the way. Too much attention has been paid to industry dinosaurs. Expert panels were more often than not “manels,” showcases for those whose contributions had more to do with self-promotion than their eforts to establish substantive change and progress. We can acknowledge what was good in the past without canonizing it.
It’s Not 1985
As a lifelong Bears football fan, the most ftting analogy of this situation is what a sportswriter recently said: The fans in Chicago will never move on until they stop talking about 1985 (the only year the Bears won the Super Bowl). Until we value the contributions and innovations coming from future industry leaders, the industry will hold itself back. The tradeshow industry was never Camelot; the challenge for those of us who are older is to stay aware of the industry’s direction—sustainability initiatives, diversity, inclusion, technology—and to pay attention to the next generation. They have so much to ofer. The guard cannot change soon enough. There will always be “Good Times Ahead!”
INFLUENCE Her
How Women are Changing the Industry’s DNA
by Danelle Dodds
There’s electricity in the air. A palpable hum is buzzing through every corner of experiential exhibits and events. The energy is charged and crackling across boardrooms, ballrooms, and exhibit foors. It’s not just a feeling; it’s a force, and it’s coming from women.
More women than ever are sitting at the head of the table, and their power and infuence are reshaping the industry’s DNA. Women make up approximately 70 percent of the market. They are the lion’s share of the individuals propelling a $30,880 million sector, and you can feel their infuence in every convention hall, exhibit space, and conference room in the nation.
Two powerful, recently released reports focused on the state of women in the workforce. The Women in the Workplace 10th Anniversary Report (WIW) by Lean In and McKinsey & Co., and the Career Progression and Satisfaction Report (CPS) by Event Marketer and Sparks Exhibits gave an unfinching look at the strides—and stumbles—the industry is making regarding working women.
We tapped the minds of some of the profession’s most infuential powerhouses. We asked their opinions on how women infuence the industry, how they can support each other, and what gaps still need to be closed. Unsurprisingly, they did not hold back with their replies.
Her Infuence
THAT SPECIAL SAUCE
The unique perspectives that women bring to the table are nuanced and powerful. A Gallup study on gender diversity found that gender-diverse teams performed better—and had higher revenue—than single-gender companies. A few reasons included the diverse perspectives, innovative ideas, and distinctive problem-solving skills women bring to business. Characteristics once viewed as weaknesses are now recognized as the special sauce of progress. It’s an observation that almost all the women we interviewed shared.
“For starters,” stated Julie Kagy, “we’ve had to work harder to be seen as leaders, and that gives us grit. We often bring more empathy and emotional intelligence to the table, which leads to better collaboration. Let’s not forget— many of us are pros at multitasking, which comes in handy when juggling a million details for an event. It’s taken me years to stop apologizing for these traits and embrace them as strengths. Being empathetic doesn’t mean I’m weak—it means I’m human.”
Caitlyn Correia concurred: “I saw being a woman as an opportunity, especially in a sea of men. It energized
Rhiannon Andersen
Chief Marketing Ofcer Steelhead Productions
Caitlyn Correia President and CEO BlueHive Exhibits
Tara Ericson CEO beMatrix USA
Jillian Fafard Director of Marketing Aluvision
Julie Kagy, CEM
Executive Director, Exhibition Services and Contractors Association (ESCA)
Courtney Soice
Chief Marketing Ofcer Hamilton
me. In my opinion, we’re empathetic. We understand what it’s like to balance work, life, and diferent perspectives. I am methodical in the way I think and react. I like to hear all sides of the story to produce my best work.”
Courtney Soice’s response paralleled this sentiment: “Early in my career, I worked very hard to be unemotional— maybe too hard. As I got older, I realized that to be the best leader, you can be strong and empathetic. Being a woman has helped me. We have a unique perspective that has value.”
That intersection of empathy and visibility is something Jillian Fafard agreed with, too. “Women and other minorities or otherwise under-represented individuals obviously have a better perspective of the behaviors, the wants and needs, of their own population. But we also have something else in common that others may not: understanding what it takes to stand out, to succeed when the odds are against you, and to do so with tact and diplomacy as we maneuver through extra hoops and red tape.”
The Feminine Touch
THE POWER OF PERSPECTIVE
That kaleidoscope of multifaceted understanding translates into proposals, pitches, and experiences that ultimately impact an audience wider than themselves.
“Women’s perspectives and infuence are everywhere in the events industry, especially in experiential design. Women bring depth to events, connecting to the senses and emotions in ways that create truly memorable experiences.” Rhiannon Andersen shared.
“These learning experiences, coupled with an innate understanding of self, make for a truly unique perspective in executing events and customer experiences,” Fafard explained.
It’s a gift that you can spot from a mile away. “I can instantly tell the work of one
of my [woman] designers,” Correia noted. “The thoughtfulness, the elevated elegance, the detail to explain the journey… Every little piece has a story and a reason why it’s there.”
Andersen recognizes how that gift can transform into tangible experiences on the show floor. “Women bring an invaluable ability to think holistically, balancing logistical details with emotional intelligence. This perspective often leads to creating more tangible experiences, something that audiences cannot just observe but feel. Underrepresented individuals amplify this with fresh ideas that push boundaries and challenge the status quo.”
“It’s not just one story that’s being told anymore,” Soice added, “Whether it’s the content we’re generating and presenting, the speakers on panels, or the booth engagement activities. They’re not a one-track target. It’s targeted to people of diferent audiences. It’s more inclusive so that everyone can feel seen.”
These empathetic approaches and nuanced viewpoints flood the industry with more diverse content and programming. Quiet zones now regularly appear at conventions. These rooms typically feature sensory lighting, mindfulness stations, and sim toys for attendees with neurodivergence (or those who need a quiet place to decompress). Registration sites include opportunities for the inclusion of an attendee’s pronouns. Show floor privacy pods for nursing mothers appear with more frequency.
“Whether it’s thoughtful hospitality touches, creative outlets for self-expression, or quiet places to sit and recharge, these elements add a layer of care and connection that attendees appreciate. This blend of strategic and emotional intelligence transforms events into something truly impactful.” Andersen noted.
These, and other subtle signs, are the fngerprints of progress.
Herstory
STANDING ON SHOULDERS AND EXTENDING A HAND
More than four generations are in the workplace for the frst time. Boomers (born 1946 to 1964), Generation X (born 1965 to 1980), Millennials (born 1981 to 1996), and Gen Z (born 1997 to 2010) all share space around the water cooler. The women within these periods have seen drastic changes in the professional climate. From the rise of the civil rights movement, second-wave feminism, workplace integration, work-life balance sensitivity, and increased representation, the “norm” is evolving.
Women who helped push the industry further through the trenches are handing the fre to the next chapter of leaders. Those leaders are now carrying the torch and lighting the way for the legions behind them. This unique blend of perspectives is helping illuminate a deeper level of appreciation and, ultimately, opportunity.
“All of us are standing on the shoulders of the generations that came before us,” Soice refected, “I am inspired by those before me. I now see it as a responsibility of my own to support the development and fnd opportunities for advancement for women in Gen Z.”
“The key is mutual respect,” noted Kagy. “If we all stay open-minded, we’ll move gender progress forward together.”
Helping other women and woman-centric networking is essential to keeping momentum. “I am a frm believer in the power of mentorship and connecting with current leaders to help yourself grow, professionally and personally,” said Fafard.
Soice was emphatic about the infuence of mentorship and networking. “It is crucial. Absolutely essential. It creates opportunities for connection. Lifting up other women is essential to propelling each other forward. We’re stronger together as a community.”
Kagy agreed, “Mentorship is everything. I was lucky to have amazing mentors who believed in me and cleared paths that made my journey smoother. Now it’s my turn to do the same.”
That sisterhood is helping women breakthrough in critical areas.
Cracking the Ceiling
HOW FAR WE’VE COME
All the women interviewed shared a similar viewpoint: the industry has changed to include more women breaking into new roles, including leadership. Each woman noted other women who held decision-making spots in their organizations and fellow companies.
“I have been fortunate to observe women who have entered this industry and excelled in leadership roles. It is a testament to how our industry embraces the spirit of inclusion, bringing fresh perspectives to the show foor.” Tara Ericson shared.
“I see more women in leadership positions,” observed Soice. “I also see more organizations and associations launching programs with initiatives specifcally tailored to women or underserved communities.”
That level of advocation is building a stronger foundation of business. “The big shift I’m seeing is toward authenticity,” stated Kagy. “It’s about building trust and creating value for the long haul. Women are natural relationship-builders, and that makes us key players in this transformation.”
“I think this is the root of progress,” Soice added, “Progress happens as you put women and underserved communities in leadership positions; they will naturally advocate for women and underserved communities. That is what the power is in putting people in positions of infuence.”
These women take seriously their responsibility to ensure diversity and representation in events, exhibits, and their teams. “Diversity isn’t just about checking boxes – it’s about enriching every aspect of the event experience,” stated Andersen. “The beauty and the challenge of inclusivity is that we must produce environments that connect with a myriad of people.”
Mind the Gaps
HOW FAR WE STILL NEED TO GO
While leadership strides are visible, the reality lurking in the shadows is that progress is slow. There have been signifcant gains for women in senior leadership, but at a much slower rate than in previous years. According to the WIW report, not enough women—especially women of color—are advancing into management positions.
Kagy observed, “One big gap…is at the decision-making table. We’ve made progress, but there are still few women and under-represented voices shaping policy, strategy, and innovation.”
She’s right. Only about 16 percent of women in the industry are in leadership positions. Andersen takes a measured stance regarding this gulf. “The leadership gaps we see aren’t unique to the trade show industry—they’re part of a broader, systemic issue,” she continued. “But that doesn’t mean we can’t address it within our own organizations.”
But the question is, how?
“Fixing gaps requires more than just policies,” Andersen stated, “It calls for a heightened level of consciousness and intention in how we assess, promote, and support talent. By committing to this level of awareness, we can create a more equitable and inclusive environment for everyone.”
Soice expanded, “I think it comes down to the employers to understand the importance of this diverse representation within their leadership teams and make that part of their recruitment practices.” Kagy addressed a more specifc and serious point. “Another gap is pay equality. Let’s be honest; there’s no good excuse why we’re still fghting for that. The industry needs to take a hard look at its systems and make transparency and accountability non-negotiables.”
Her reference is relevant. The gender pay gap is not a new concept. In the CPS study, 53 percent of women feel under-compensated for their contributions. Recent reports show that women now earn .83¢ for every dollar a man does. For women of color, the gulf is even greater. Based on the growth trajectory, the gap will not close until 2068.
Staying Steady
WORK-LIFE BALANCING ACT
While the gender pay imbalance still demands attention, one of the more positive changes seen in the industry is the promotion of work-life balance, especially concerning family. Balancing motherhood and a career has historically been a tightrope act reserved predominantly for women. The WIW study shows that wom
-
Photo by Nathaniel Jones, EDPA
en’s workload when they leave the ofce is still disproportionately skewed. According to the report, 4 in 10 women with partners say they carry most or all the housework in addition to a full-time job. Those fgures are the same as they were in 2016.
The report’s silver lining is that 8 out of 10 employees say fexibility has improved over the last decade. The combination of post-pandemic remote work and an infux of women in the workforce has pushed the envelope for fexibility. That level of accommodation is hugely important to women who jump between responsibilities. Correia happily recognized the progress in this area. “In the early days, I thought having a family would hold me back from climbing. But I don’t think that anymore.”
Fixing Each Other’s Crowns
PEARLS OF WISDOM
When asking our interviewees what key advice they had for the next generation, they spilled treasure troves of insightful gems.
Soice encouraged, “Ask for help from people you admire. Get involved in the networking, introduce yourself, talk about what you’re passionate about, and build a community.” She added, “Speak up and do your research. Be the most
prepared person at any meeting, which will set you up for success.”
Correia was thoughtful and direct. “If you want to grow, you may have to work harder than a man. We have more challenges because we’re doing it all.” She added, “I always said ‘yes’ to new experiences that made sense. I worked in most aspects of my company, and it gave me the chance to learn and see what my team goes through. Saying ‘yes’ gave me that exposure to new opportunities.”
Kagy’s advice was motivating. “Work hard. Then, work harder. And don’t let anyone tell you what you’re capable of. You’ll prove them wrong every time.”
“Lead with a level of bravery,” championed Andersen. “Starting out in any feld can be intimidating, and stepping into something new or creating change often feels daunting. But choose to push through anyway. Use your voice anyway. Build a strong network, stay curious, and don’t shy away from opportunities to grow. Most importantly, trust in your ability to make an impact—you belong here.”
Herizon
FUTURE HOPES
These women’s passion for the industry—and each other—continued to fuel
them when asked what they hope to see in the coming years.
“I hope to see a future where inclusion is the norm and not the exception, where every voice is valued, welcomed, and celebrated, and where women and under-represented individuals lead boldly and authentically,” mused Andersen.
“Progress. I hope to see progress,” stated Soice. “I want to see increased representation across leadership, inclusive work environments, equal pay, and continued networking and mentorship opportunities.”
Correia had a few specifc role gaps she’d like to see bloom. “I personally would love to see more representation in production or the laborer side. I would love to hire more women in these roles.”
“Given my personal experience, I expect that more women will excel at all levels throughout the industry,” Ericson predicted.
Kagy addressed the future women with her thoughts, “That they know, without a doubt, they’re not alone. If they ever feel like they can’t take another step, there’s an army of us ready to lift them up. Keep going—we’ve got your back.”
With these women—and others like them—behind the wheel, we’re moving in the right direction. But does that mean that men will be left in the dust? The answer is no; that’s not what this movement is about.
“My father is one of the biggest supporters of women,” Soice stated passionately. “Without him, our company culture wouldn’t be what it is. He has encouraged me to go big my whole life. But it doesn’t minimize that I still also fnd so much value in connecting with these incredible, powerhouse women in the industry who are doing new things and who have a diferent perspective… A perspective that comes from being a woman or under-represented individual in this society. It doesn’t minimize the male impact of what many men have done to get us here, too. It’s about us coming together to push the envelope for future women, not just us.”
From Keyboards to Toolboxes
The Importance of Mentorship in Workforce Development
By Sam Ogren
Eighteen students sat in our training room, empty pizza boxes and full notepads on the tables in front of them. They’d completed a facility tour, sat through a presentation by our staf, and indulged us through thought experiments about brand guidelines and engagement tactics. The foor was theirs to ask us anything about our jobs, industry, or career paths.
“Can I make good money?” “Would I be able to take care of my family?”
Hearing these questions from a 16-year-old took me aback. When I was 16, I was dreaming of some nebulous idea of university and a career. Such direct and practical questions from a teenager made me wonder what their future would be like, already laser-focused on their path ahead. It sparked hope in me—hope for the future of our industry.
As our industry continues to grow and the people who build our exhibits keep aging, we need to shift some of our recruitment from the keyboard to the toolbox. In an era of infuencers and Bitcoin billionaires, attracting young people to swing a hammer or drive a forklift feels like paddling a canoe in a powerboat race. How do we develop the next generation of craftspeople and laborers? We do it the way we do for the audiences on the show foor: we engage them.
Trade and vocational schools are full of future colleagues. Pragmatic and motivated, these students are already focused on being hands-on in building their own futures. They are not looking for distant promises of corner ofces and stock options; they are looking for an honest wage for an honest day’s work. They are looking for a foundation on which to build their adult lives. They are looking for the type of future learning a trade can ofer—and we need to attract them to our work and educate them on the opportunities it holds.
Going to job fairs and speaking to these students puts our people in front of them but bringing them into our ofces and departments puts them into our work. Working alongside students, our experience and their perspectives come together to afrm their choice to pursue a career in events. Mentorship matters.
A behind-the-scenes look at how we do our jobs, seeing our teams in action as we tackle challenges and create solutions, opens their eyes to the possibilities. Standing among the sawdust and beMatrix frames of in-progress exhibits, grow interest. They ask challenging questions about what they see and hear, moving past our canned corporate talking points and eliciting genuine responses. They want to be shown the opportunities, not just be told what may be. They look to the future and force us to do the same.
From these shadow days to semester-long programs where they create exhibits, we can be involved in developing students into colleagues.
Working side-by-side with our professionals, they learn new skills and see what success looks like. Working side-byside with these students, we learn what
this next generation values, how they think, and how they will change our audiences and industry. We become invested in their growth, give them our perspective, and embracing theirs in return.
Being a mentor doesn’t mean being all-knowing with an answer to every question. It’s not about passing down every crumb of knowledge to be memorized and repeated. Mentorship is mutual respect for what has been done and what could be, while building a relationship where knowledge and inspiration fow both ways. Mentorship is support, professional and personal, to quell worries with experience and to stimulate new ideas with new perspectives. Being a mentor opens your eyes to new solutions for today’s challenges and prepares the next generation for challenges unknown.
The future is uncertain. We don’t know what will happen in 10 years, 5 months, or in the next hour. All we can do is prepare. One thing is guaranteed: time will continue moving forward. We’ll all turn towards sunny beaches or midday retirement naps, and the next generation will take our places at desks and workbenches. We cannot predict what challenges they will face, but we can prepare them with the lessons we learned from our own. We can be there for them now, preparing them for when we are not.
So, the next time a student asks me, “Can I be successful in this industry?” I know what I’ll tell them: “Yes, you can. Let me show you how.”
Leading Steelhead Productions into a Sustainable Future
by Mark Hebert,
Steelhead Productions, a company built on the innovative idea of providing custom-quality rental exhibits, has grown into a leader in the tradeshow industry. Founded by Jim Andersen, Steelhead’s success is deeply rooted in its ability to ofer a practical alternative to the high costs of owning custom exhibits. As the company evolved, so did its leadership, with Jim’s daughter, Rhiannon Andersen, now serving as Chief Marketing Ofcer and Co-owner.
The journey began when Jim, working as a marketing manager for a light-rail manufacturer, saw a gap in the exhibit market. The company needed large, high-quality visuals to make an impact at tradeshows, but the idea of owning a custom exhibit wasn’t feasible. Jim recognized an opportunity to ofer companies a rental option that would deliver the same design and construction quality without the high price tag.
“Steelhead was founded to provide companies with beautiful, high-quality, and fnancially viable exhibiting alternatives,” Jim says. “Our custom rental exhibits are indistinguishable from custom-owned exhibits in terms of design prowess and construction quality, but the lifecycle cost is much lower.”
As the industry evolved, so did Steelhead’s reputation. Jim refects on the many clients who initially chose rentals as a stopgap solution—perhaps for one event where their main exhibit was in use elsewhere—but who eventually became loyal customers. “Today, some of our bestknown clients don’t own custom exhibits;
they rent from us for all their shows.”
But the Steelhead story is about more than just business innovation. It’s a family legacy, one that Rhiannon has helped shape in her own way. Her path to Steelhead wasn’t linear; her background is in social work, where she honed her skills in communication and compassion. After taking a break from social work, Rhiannon joined her father at Steelhead—and never left.
“Although it was obviously meant to be my destiny, I never intended to work in the family business,” she recalls. “But over time, I realized that the skills I gained from my frst career were just as valuable here.”
A turning point in Rhiannon’s leadership came in the wake of 9/11, when the tradeshow industry was hit hard. With 48 shows suddenly canceled, Rhiannon stepped up to help manage client relationships, creating outreach strategies that ensured no clients were lost during this critical time. “Rhiannon’s leadership in reaching out to clients and keeping them engaged kept our business afoat,” Jim says. “It was then that I knew she was ready for a bigger role in the company.”
Over the years, Rhiannon has driven Steelhead’s sustainability eforts, formed a dedicated committee and worked with third-party advisors to ensure the company meets its B Corp commitments. Steelhead’s rental model is naturally more sustainable than custom exhibit ownership, but Rhiannon continues to push for improvements in every area of the business. “Sustainability isn’t a one-and-done project,” she notes. “It’s an ongoing commitment.”
Rhiannon’s leadership has also reshaped Steelhead’s brand. Her multicultural background and experience as a woman in a male-dominated industry give her a unique perspective, allowing her to connect with a wider audience. “Being neither a white male nor coming from a traditional corporate background gives me a strategic advantage,” she says. “I can connect with our prospects—many of whom are women—and craft messaging that supports them.”
Jim credits Rhiannon’s critical thinking skills, which he himself has always emphasized, as key to her success. “Critical thinking is one of the most important skill sets for success in any endeavor,” he says. “Rhiannon has always had a keen ability to assess situations from all angles, and she uses that to guide her decisions at Steelhead.”
As Jim steps back from his day-to-day role at the company, he knows Steelhead is in good hands. Rhiannon’s leadership has ensured that the company continues to evolve, staying relevant and competitive in a rapidly changing industry. “My dad has always been a prominent fgure in the exhibit world, but over the years, I’ve worked to build our brand so it can stand on its own,” she says.
Together, Jim and Rhiannon Andersen have built more than just a successful business—they’ve created a legacy of innovation, resilience, and continuous improvement. As Steelhead Productions moves into its next chapter, the torch has been passed, and the company is poised for a bright future.
Photo courtesy of Steelhead Productions
Exhibit City News
Pictured from left to right: Lance Randall, Dawn Dillon, Jim Andersen, Rhiannon Andersen, Meg Hall, Sean Combs, Amy Cimpan, and Tiffany Weigel.
“I became the change I wanted to see. Why not me?”
DENNIS
TAYLOR, CO-OWNER AND CO-FOUNDER OF BLACK OPS SHOW SERVICES
BY THEA ENGST
Dennis Taylor is a rarity in tradeshow I&D for several reasons. For starters, he’s one of a few—and was once the only— black business owners in the industry. He and his son, Gabriel, started Black OPS Show Services in 2017. “We did it all on our own,” he said, “We took our time and worked hard, and our steadfast eforts created a company.”
Dennis sat down with Exhibit City News (ECN) to chat about Black OPS, his day-to-day, and his experience as a black business owner in a predominately white industry.
The Day to Day
Dennis’ days alternate between time in the ofce and time on the show foor. “Ofce days start between 4:30 a.m. and 5:30 a.m. every day—no matter what time zone I’m in—because we are a nationwide tradeshow company, so I’ve got clients on the West Coast, East Coast, and Midwest. I’m also dealing with international time zones too,” he says. Black OPS currently does business in Canada
and hopes to expand to places like Asia and Africa next.
“I start my day with meditation,” he continues, “I’m a spiritual person so, time for that is paramount before I turn on my phone and check emails—it’s very important to me.” Dennis responds to messages, schedules meetings, and even cold-calls new clients.
His most recent endeavor is his YouTube channel, which shows Black OPS’ process from start to fnish and gives insight into exhibits like no one else. Dennis is the man behind the camera, and he has a media team helping him create and produce his content.
Once he finishes his day, which can be as late as 8 p.m., Dennis unplugs literally and figuratively. “At the end of the day I have a time of gratitude, I look back at how my day went what I can do better or differently, then I have another meditation and prayers… and then I go to bed. The first thing I do when I wake up is thank the universe for another day.”
Tradeshow days are just as long and hectic, but in diferent ways. Dennis arrives at the showroom foor by 7 a.m. at the latest, ensuring his staf is on time. “If you’re early you’re on time,” he says. “I don’t tolerate tardiness.”
He checks in with security and the woman he calls his “number one, next to Gabriel,” Alejandra Flores: Black OPS Floor Supervisor and Floor Foreman. “I hire more women than most, I have a lot of good women, and they outwork most of my men,” he says. “Alejandra anticipates what I need so she’s already got my desk set up, my water, the wristbands [for the staf], and if not, she’s already working on it. I’m a better employer and a better CEO with people like that—my son and Alejandra by my side.”
When There Is No Door: Make One
Dennis opened up about daily challenges of being one of the few black business
I’m not welcome in the space but I don’t care—that motivates me even more... I’m going to change the landscape regardless. They need to get used to it. They need to get the understanding that the change is here. I’m the change.”
owners in the tradeshow I&D industry and how he rises above it all. “The reason why I started Black OPS was because I didn’t see enough representation that looked like me.” He says, “I’d been in the industry up until this time almost 30 years and the demographic hadn’t changed—so I’m like: these guys aren’t any smarter than me, they don’t work harder than me.”
Seven years after opening Black OPS, Dennis still sees a lot of racism. “I’m not welcome in the space but I don’t care— that motivates me even more.”
However the discrimination won’t stop him, Dennis said, “I’m going to change the landscape regardless. They need to get used to it. They need to get to the
understanding that the change is here. I’m the change.”
Becoming The Change For Others
Dennis isn’t content to be the only black business owner, he actively encourages his friends and family who are people of color to start their own businesses. “Since we started Black OPS, about half a dozen of our friends have started their own companies,” he says. It’s exactly what Dennis had hoped for. He doesn’t fear the competition; he welcomes it. “There’s enough to go around,” he says.
When it comes to hiring, Dennis is passionate. “I got tired of seeing black and brown, Latino and Asians being looked over—and I was like, ‘this needs to change.’ I don’t discriminate, I let everyone in—that’s what my family is!” Dennis laughs, “I don’t know any other way! I’m from the Bronx, I’m used to multi-culture, I’m used to diferent people, this is not new to me, this is my normal.”
Furthermore, Dennis makes a conscious efort to hire more female employees. “I know I’m one of the only people in Vegas who has two women leads,” he tells me. “I’m proud of those women, I’ll put them up against any man… For me, that’s why I do what I do with [hiring] women, that pisses some guys of, but I don’t care, if she can do the job then I’m hiring her.”
Everyone Can Win
If you’re a reader of this column, you know that ECN always asks interviewees what they most want readers to walk away from after reading their interview. Dennis had a lot to say, and we wish we could include it all. This is the summation: “I guess in a nutshell, [let’s get] more inclusivity, more work for everyone, share the wealth, there’s enough for everyone, and let’s all win. It’s not complicated. It’s not complicated! I used to build jets—this ain’t that!”
The Accessibility Gap Breaking Barriers to Make Tradeshows
Accessible for Everyone
by Mark Hebert
Tradeshows are dynamic hubs of innovation and connection, bringing industries together under one roof. Yet for attendees with disabilities, these events often highlight signifcant accessibility gaps. From navigating crowded aisles to enduring sensory overload, many face barriers that limit their ability to fully engage.
While the Americans with Disabilities Act (ADA) sets minimum requirements, meaningful accessibility goes beyond compliance. Tracy Stuckrath, founder of Thrive! Meetings & Events, explains, “There is so much work to be done. Changes might cost money upfront, but they ultimately beneft the entire attendee base—not just those with disabilities.”
Barriers to Accessibility
The challenges disabled attendees encounter are multifaceted. Narrow aisles and high countertops often make it difcult for wheelchair users to navigate or engage with exhibitors. Venue navigation can also be a hurdle. “Sometimes, the exhibit space is only accessible by stairs or through a back-ofhouse elevator,” Stuckrath says. Sensory challenges further exclude attendees. Tradeshows are notoriously loud and visually overwhelming, creating difculties for individuals with sensory pro-
cessing disorders, autism, or PTSD. Quiet zones or low-sensory areas remain rare despite their importance.
Communication gaps compound these obstacles. Poorly placed signage, videos without captions, and inaccessible apps make it harder for attendees who are deaf or hard of hearing to participate. “Signage is often too small or inconsistent,” Stuckrath notes, highlighting a recurring issue. Even food and beverage offerings can alienate attendees. Stuckrath adds, “For those with severe allergies or celiac disease, mislabeled or allergen-heavy food options aren’t just inconvenient—they can be life-threatening.”
Building
Accessible Solutions
Creating accessible tradeshows doesn’t have to be overwhelming or prohibitively expensive. The first step is listening. Stuckrath advises, “Ask attendees what they need during the registration process and assign someone to follow up on their requirements.”
A proactive venue walkthrough can also make a signifcant diference. “Navigate the space like someone with a disability—use a scooter, wear an eyepatch, or put in earplugs,” Stuckrath suggests. Better yet, involve someone with a disability in the process
to uncover barriers planners might overlook.
Incremental changes can deliver big results. Examples include providing captioned videos, installing ramps, creating low-sensory areas, and ofering accessible digital guides. “Don’t try to do it all at once,” Stuckrath advises. “Focus on small, meaningful improvements that build over time.”
Global Lessons on Accessibility
A recent Finnish report, Inclusive Tourism and Participation of Disabled People, highlights that accessibility isn’t just about physical barriers—it’s also about attitudes. Drawing lessons from global events like the Tokyo 2020 Olympics, the report illustrates how accessibility initiatives, such as quiet zones and clearly labeled transportation systems, can leave lasting legacies.
Tokyo’s eforts to embed accessibility in event planning ofer a blueprint for tradeshows. By prioritizing universal design principles, organizers addressed both physical barriers and societal attitudes, transforming public spaces to accommodate a broader audience.
Research in Tourism Management further underscores the role of mega-events in changing perceptions. When accessibility becomes a visible priority, it normalizes inclusivity across industries and helps dismantle systemic ableism. For tradeshows, this means rethinking layouts, staf training, and communication tools to ensure equitable participation.
The Business Case for Accessibility
Neglecting accessibility doesn’t just exclude potential attendees—it can also hurt a tradeshow’s bottom line. With one in four U.S. adults living with a disability, according to the CDC, this group represents a substantial portion of the audience.
The Job Accommodation Network (JAN), a resource funded by the U.S. Department of Labor, guides workplace accommodations. JAN reports that most accessibility improvements come at minimal cost but deliver signifcant benefts, such as increased attendance, improved satisfaction, and stronger loyalty. By prioritizing inclusivity, tradeshows can enhance their reputation and position themselves for long-term success in a competitive industry.
Pioneering a More Inclusive Industry
Tradeshows have a unique opportunity to lead by example. Adopting universal design principles, consulting with accessibility experts, and listening to attendee feedback are critical steps toward creating truly inclusive events.
“Accessibility isn’t about checking a box,” Stuckrath says. “It’s about designing experiences where everyone feels they belong.”
As the tradeshow industry evolves, incremental progress can become transformative change. By prioritizing accessibility, tradeshows can redefne what it means to connect, innovate, and thrive—ensuring no attendee is left behind.
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Scaling Success
LEADING THROUGH OTHERS IN THE TRADESHOW INDUSTRY
BY PAT ALACQUA AND JANE GENTRY
The tradeshow industry thrives on creativity and logistics. Visionaries and hands-on experts turn ambitious ideas into reality. The industry’s strength lies in its people. The doers, problem-solvers, and troubleshooters who think on their feet and make the impossible happen. But as we look to the future of the tradeshow industry and the companies that service it expand, a big challenge arises for the need to scale. As the industry continues to grow, success will demand hard work, more decisive leadership, and the ability to achieve results through others. For those who built their careers as hands-on problem-solvers, the shift to getting things done through others can feel uncomfortable.
THE STRUGGLE: FROM DOING TO DELEGATING
The shift from individual contributor to collaborating and getting things done
through others can often feel like a loss of identity. The work that once defned success, solving last-minute crises, troubleshooting technical issues, and delivering on ambitious deadlines, will no longer be the focus for some. Instead, the role will shift to one of delegation, coaching, and strategic oversight as companies continue to grow and roles change.
Frustration often arises from the internal tug-of-war between stepping in to help and stepping back to empower others. While it’s natural to miss the adrenaline of solving problems frsthand, new roles will require enabling others to thrive in those moments instead.
As companies grow and the need for more leaders and managers increases, many wonder, “Am I even making a difference anymore?” Recognizing this shift as part of the leadership journey can help reframe those feelings into opportunities for growth.
This shift can feel like letting go of the traits that defne your success, but navigating this transition without losing what makes you uniquely efective is possible.
Navigating this internal struggle requires reframing your approach. It’s about evolving while staying rooted in the traits that made you successful in the frst place. Rather than abandoning what has defned your career, the goal is to channel those strengths into strategies that empower others to succeed.
HOW DO YOU CHANGE WHILE STAYING THE SAME?
This transition raises an essential question for those who face new roles: how do I change and stay the same?
The foundation of success in this industry is in its whatever-it-takes DNA. The adaptability, resilience, and determination to deliver results no matter the obstacles have always been critical. These traits are crucial to individual success in the tradeshow industry.
The key to navigating this transition is understanding that those foundational qualities don’t need to be abandoned. They remain important, but they must evolve to ft the needs for growing the companies that service the industry. The challenge to tackle is in layering new approaches. Delegation, empowerment, and strategic thinking are among these existing strengths.
It’s not about leaving the old ways behind. It’s about applying them diferently. This mindset enables you to stay true to your roots while embracing the growth required to succeed in new roles.
HOW TO MAKE THE TRANSITION
Making the shift from doing to getting things done through others requires intentional efort and a willingness to grow. Here are actionable steps to navigate this shift successfully.
1. Redefne Success.
Shift from valuing personal output to celebrating your team’s growth and achievements. Success is less about what you do and more about how well you enable others to perform at their best. For instance, fnd satisfaction in guiding a team member to solve a problem efectively rather than solving it yourself.
2. Build
Trust
Through Delegation. Delegation requires trusting others and resisting the urge to step in. Start small by delegating less important tasks and gradually expand as your confdence grows.
Imagine delegating a complex task to a team member for the frst time. They make a mistake, but instead of stepping in, you use it as a way to coach them. Ensuring they learn and grow. You provide constructive feedback, help them troubleshoot, and empower them to tackle similar challenges more confdently in the future.
A practical approach is to focus on tasks that only you can do. Those that require your unique expertise or authority and then delegate the rest. Provide clear instructions, set expectations, and allow team members the space to learn and grow.
3. Develop Coaching Skills. Those who succeed in this transition adopt the mindset of a coach. Instead of solving problems directly, they guide team members toward their solutions. When faced with a problem, ask, “What options have you considered? What do you think the best solution might be?” This approach encourages critical thinking, builds confdence, and creates independence within the team.
4. Blend Old Strengths with New Approaches.
The qualities that brought success in hands-on roles, such as creativity, resilience, and adaptability are still valuable. The diference lies in how they’re applied.
Instead of using problem-solving skills to tackle tasks personally, use them to develop processes that empower the team to resolve issues more efectively. Instead of relying on personal adaptability, teach the team to navigate challenges with the same fexibility.
5. Find New Sources of Satisfaction. Letting go of personal achievements doesn’t mean losing fulfllment. Instead, fnd it in mentoring, driving growth, or achieving long-term goals. Celebrate the team’s successes and take pride in their progress. Recognize that your impact is no longer measured by
what you do individually but by what you enable others to achieve.
6. Seek Support and Feedback. No one navigates this transition alone. To gain perspective and advice, seek mentorship, participate in development programs, or join peer networks. Regular feedback from colleagues, team members, and managers helps identify areas for improvement.
BALANCING PAST AND FUTURE
Even with these strategies, challenges will arise. Common challenges include:
» Imposter Syndrome. Combat this by focusing on the skills you’re developing, not perfection.
» Fear of Letting Go. Delegate smaller tasks first to build confidence in your team.
» Resistance from the Team. Involve team members in the transition by explaining how it benefits everyone.
To overcome these challenges, it’s essential to:
» Embrace Growth. Understand that getting things done through others is a skill, not an innate talent. It takes time, effort, and practice to develop any skill.
» Reframe Mistakes as Learning Opportunities. Mistakes are high-value moments for growth, both for the team and yourself.
» Communicate Openly. Be transparent about your transition and involve the team in the process. Honest communication builds trust and collaboration.
THE PAYOFF
Transitioning from doing something yourself to getting it done through others is challenging, but the rewards are transformative. When empowering others, we create a ripple efect of success. It improves performance, morale, and organizational growth.
By staying true to the tradeshow industry’s whatever-it-takes DNA and embracing new approaches, we honor foundational values and step confdently into roles that drive future success.
A CALL TO ACTION
Growth requires change. Change doesn’t mean losing who you are. Embrace the challenge, seek support, and focus on the bigger picture. Trust in your ability to evolve and take pride in empowering others to do the same. Together, you’ll drive your company and the tradeshow industry into the future.
After all, the industry’s greatest strength isn’t just making things happen. It’s inspiring others to do the same.
Pat Alacqua and Jane Gentry’s Optimum Value Blueprint services help tradeshow and event business leaders build and realize wealth through their business-building journey. Take a closer look at your growing organization. Access their Quick Win Self-Assessment at Growth.OptimumValueBlueprint.com. Identify the growing pain signposts in your business and take proactive steps to strengthen your company’s infrastructure for continued success. Follow on LinkedIn – Pat Alacqua – Jane Gentry
Still in the Game
10 YEARS OF CONNECTING JOY AND THE INDUSTRY
BY DANELLE DODDS
If you’ve spent any time in the Las Vegas hospitality industry over the last three decades, you know the name Gary Bordman, CSEP. With the tagline of “Just call Gary,” his reputation for having a solution or answer to your Las Vegas event needs is the foundation of his wild and colorful legacy.
Stefanny Avera, Bordman’s chief operating ofcer and daughter-in-law, reminisces, “The moment I realized Gary was a big deal in the Las Vegas events’ world, it was when someone reached out to us and asked if we knew anyone who had a sloth.” Bordman didn’t miss a beat. “Oh yeah, I know someone!” And while Bordman doesn’t deal with live animals, having his fnger on the pulse of entertainment enhancements for live events has made him an industry leader since the early 1990s.
As CEO and owner of Amusement, Exhibit & Event Services (AE&ES), Bordman supplies entertainment and engagement to corporate and private groups. His business is the epicenter of interactive and immersive experiences, arcade game rentals, event enhancements, customized oversized décor letters, photo opportunities, and even some items you haven’t dreamt up yet.
“I like to say that we create experiences,” Bordman muses. “We are the portable version of Dave & Busters.”
“Just Call Gary!”
Crafting enjoyable moments started at a young age. Bordman’s award-winning interactive event journey began as a teen when he and his father traveled with carnivals during the summer. As he shared on his 2023 BizBash 15 Over 50 recognition, they operated various midway games under the hot sun with a motley crew, and he got his frst taste of the amusement business. The seasonal gig foreshadowed his future path, which would take several more years to actualize.
Bordman’s event destiny took of when he landed in Las Vegas. With three kids, a wife, and an honorable discharge from the Air Force, he rolled the dice on a new business. Boasting a set of air-flled wrestling suits that he rented out to corporations, Bordman saw the potential for event enhancements. He started amassing more infatable games, formed a strategic partnership, and immersed himself deeper in corporate events.
Bordman’s reputation for service, responsiveness, and innovation-based solutions earned him considerable at-
tention and respect during those critical early years. He served as president of the International Live Events Association (then International Special Events Society) and became active in every signifcant industry association in the city. In 2014, Bordman started AE&ES and began building his brand on the backbone of his reputation. “Just call Gary!” was a mantra that kept the phone ringing. And while their business is jollity, the high expectation level of corporate events requires a keen eye for detail and project management.
A Right Hand at the Right Time
That keen eye is where his right hand, Avera, steps in. Avera joined AE&ES in 2019. Her extensive experience in stafng and event management was the perfect support needed for the volume of business the company was producing. Her wheelhouse included experience in marketing, a calm disposition, and a nuanced understanding of how Bordman
runs the show. “I like to say she is the female version of me,” Bordman explains. Since joining the team, Avera has taken centerstage, liberating Bordman from the minutia. “I love being on event site,” he said, “But now I can focus on continuing to grow the business while Stefanny runs the company to the ‘Gary-standard.’”
Their cohesive efciency has served them well. Shortly after Avera’s launch, the pandemic rocked the world. As the rest of the industry sat dormant, AE&ES saw a light of opportunity that became a beacon for the darkened event landscape. “We were down for less than a month,” Avera remembers. Bordman, not one to sit still, pivoted his company into a digital, social-distancing connection hub. Gutted ofces turned into green screen studios. Tactile team building went virtual. They developed a specialized interactive platform for cyber team building. The team pushed themselves to unearth new ways of creating technological touchpoints to unite a fragmented industry. No longer fettered by proximity, events would occur at 4:00 a.m. in Asia and 2:00 p.m. in Las Vegas. They worked around the clock and produced over 100 virtual shows during the wasteland of the shutdown. When the industry reopened, it was a seamless move back to re-establishing human connection through interactive games.
They recount those stories with the tempered amazement that any event professional does when refecting on the industry’s survival. Their achievements since those socially distanced days have exceeded their expectations.
A Decade Down; A Lifetime to Go
The company is now celebrating a decade of service to the industry. Over the last 10 years, AE&ES positioned themselves as merriment makers in the corporate sphere. Their interactive event
enhancements infuse that fnal layer of engagement into otherwise stufy environments. With an inventory of almost 1,000 games and a warehouse of 15,000 square feet, their daily docket is peppered with events across the Las Vegas Strip, the nation, and even internationally. They were proudly one of the frst suppliers for one of the frst events in the world-famous Allegiant Stadium. They’ve tackled engagements for Shaq’s Funhouse, Sports Illustrated, and Ferrari, as well as huge launches for the Super Bowl. Their award-winning recognition continues with acknowledgments that include the BizBash Most-Know and Most Infuential Event Pros, NFL’s Business Connect, and the Service-Disabled Veteran Owned Small Business (SDVOSB) designation. Watching the team in action, one can see why they’ve remained at the top of their game. “We bring people together, bring back their childhood, and create emotional moments,” Bordman says with a smile. Avera thinks the key to their success is something else entirely. “He values the connections, whether they are his industry connections or his team. Gary truly values his relationships.”
Stefanny Avera and Gary Bordman
Bridging the Labor Gap in Boston’s Tradeshow Industry
by Mark Hebert, Exhibit City News
Boston, a global destination known for its history and innovation, faces a signifcant challenge behind the scenes of its thriving tradeshow industry: a labor shortage that threatens its ability to meet demand. With unions and contractors struggling to fll positions, the city mirrors broader trends across Massachusetts, where aging workforces and systemic barriers hinder recruitment and retention in key industries.
Bob Dobinski, president of CorpEvents New England, shared his perspective on these challenges during a recent interview. His insights align with data from the U.S. Bureau of Labor Statistics (BLS) and the Harvard Project on Workforce’s 2023 report, “Addressing the Labor Shortage in Massachusetts: Engaging Untapped Talent.” Together, they paint a picture of an industry at a crossroads.
Aging Workforces and Recruitment Challenges
“Boston is an international Tier 1 city, but our tradeshow labor pool operates more like a gig economy,” Dobinski explained. “The unions are aging out, and younger members hesitate to join because the work isn’t consistent or full-time.”
This challenge is not unique to the tradeshow industry. According to the U.S. BLS, union membership in Massachusetts declined slightly to 12.6 percent in 2023 from 12.7 percent in 2022, continuing a long-term trend that has seen unionization rates drop from their peak of 17.5 percent in 1989–1990. While Massachusetts remains above the national average of 10 percent, the shrinking pool of unionized workers refects broader challenges, including fnancial and systemic barriers. In the tradeshow sector, these barriers are especially pronounced. High upfront costs, including an $800 initiation fee
and monthly dues, deter new recruits, particularly younger workers or those seeking stable, full-time employment. The Harvard report highlights that fnancial instability and limited access to training exacerbate the issue.
Strained Labor Pools Impact Quality and Timelines
The shrinking workforce places increasing pressure on unions such as the Teamsters, responsible for essential tradeshow tasks like exhibit assembly and logistics. “Boston’s small size and high demand mean we sometimes need to bring in out-of-town workers,” Dobinski noted. This strategy helps bridge immediate gaps but underscores the difculty of sustaining a local workforce. Historically, Boston faced criticism for relying on less experienced, non-union labor during shortages. However, Dobinski pointed out that the city has worked hard to improve its reputation since the 1980s. Today, the challenge lies not in maintaining quality but in ensuring that enough skilled workers are available to meet demand.
The Harvard report confrms that labor shortages force employers to make compromises, such as overburdening existing workers or delaying projects. These challenges directly impact event timelines, budgets, and client satisfaction—factors Dobinski’s team works diligently to address.
Fixing the Pipeline
Both Dobinski and workforce experts agree that addressing labor shortages requires systemic change. The Harvard report emphasizes the importance of removing barriers that prevent underutilized talent pools—such as workers of color, immigrants, and women—from entering high-demand felds. Recommendations include reducing fnancial burdens, creating
fexible pathways into the workforce, and investing in training programs to develop essential skills.
Dobinski, meanwhile, has focused on operational solutions within the tradeshow sector. “For large events, we now rely on dedicated management teams who oversee labor more efectively, from setup to tear down,” he said. These teams improve communication, ensure accountability, and reduce pressure on union resources. Many times this is dependent on transporting in personnel to the city to fll a labor talent void.
Technology also plays a crucial role in managing labor shortages. Dobinski’s team employs real-time documentation, including photographing crates, setups, and billings, to improve transparency with exhibitors. “Taking photos of crates and sharing updates helps exhibitors understand delays and additional costs,” he explained. “It builds trust and keeps everyone on the same page.”
Collaboration Is Key
Solving Boston’s labor challenges requires a collaborative approach. While Dobinski acknowledges that contractors alone cannot resolve union recruitment issues, he believes partnerships between contractors, unions, and workforce initiatives are essential.
Union membership trends underscore the urgency of these eforts. Despite being a strict union city compared to much of the country, Massachusetts has seen a steady decline in membership over the decades, with only 412,000 union members in 2023 . The local 25 teamsters have seen an uptick in membership, but are in need of more than part-time work. This decline, coupled with aging workforces and fnancial barriers, creates a perfect storm for industries like tradeshows, where skilled labor is crucial.
“Boston’s tradeshow industry has a lot to ofer, but we can’t grow without addressing these challenges,” Dobinski said. By embracing innovation, removing barriers, and fostering collaboration, Boston can serve as a model for Massachusetts—and beyond.
The Taxman Cometh?
by Tommy Goodwin, Exhibitions & Conferences Alliance
The votes have been counted, and the ads have stopped (thank goodness!). While the 2024 election is behind us, ECA’s work on behalf of the business and professional events industry with the newly elected lawmakers in Washington, DC is just ramping up. That work is kicking of with an issue that is critical to everyone in the industry: taxes.
In 2025, tax reform will be the policy issue in Washington, DC. Why? Key provisions of the 2017 Tax Cuts and Jobs Act expire at the end of the year. Extending them for 10 years would add $4.6 trillion to the U.S. defcit, and there is political pressure inside the Beltway to ofset at least part of that amount. What does that mean? Congress is looking at the entire tax code for new revenue.
In the weeks and months ahead, ECA will be working to ensure that the taxman does not cometh for us. After all, our industry currently pays $51 billion in federal taxes and $79 billion in state and local taxes in communities across the U.S. Last year, ECA adopted a four-part tax reform agenda that will help our industry continue to drive economic growth, support job creation, empower small businesses, and help solve our most urgent societal challenges.
Here’s what’s included:
Business tax rates
Business tax rates uniquely affect our industry. Rates not only affect our small businesses’ return on investment, but they also influence the number of exhibitors and attendees at business and professional events, which also impacts stand building, venue staffing levels, contractor hiring, union labor hours, and much more. ECA supports a competitive business tax rate that keeps our industry growing and makes sure that we can continue providing direct and catalytic value to our customers, stakeholders, and host communities.
Private equity tax treatment
Private investment has been vital to the growth of our industry for years. Many of our small businesses have received direct support from private investors, including during the dark days of the pandemic when our entire industry was closed for business for 12-18 months in some locations. ECA opposes any changes to the tax treatment of private equity profts and interest deductibility that would negatively impact an important source of investment in our industry’s future growth.
Association tax status
Nonproft associations host 272,000 events annually that attract 52 million attendees,
support 342,000 jobs, and drive $42 billion in spending in communities nationwide. Changes to their tax-exempt status, or the unrelated business income tax exemption for their events, would jeopardize the mission-driven work funded by event proceeds and the $35.1 billion in federal, state, and local tax revenue they contribute each year. ECA opposes any changes to the tax status of nonproft associations and their events that could disrupt the work of these organizations for those they serve.
Workforce development
Expanding qualifed expenses under Section 529 savings plans to include postsecondary training and credentialing, including licenses and professional certifcations, would transform these plans from college savings plans into career savings plans and help workers secure in-demand, good-paying jobs like those in our industry. ECA supports the inclusion of legislation such as the Freedom to Invest in Tomorrow’s Workforce Act or Section 3 of the Education and Workforce Freedom Act, which the industry advocated for during ECA Legislative Action Day last year, in any tax package.
In 2025, the business and professional events industry will employ 2.63 million Americans and drive $426.1 billion in spending nationwide. In Washington, DC, ECA will be doing everything it can to make sure the taxman doesn’t slow down our amazing growth engine for the U.S. economy.
Do You Have the Spark?
by Marlena Sullivan
How do you know that tradeshows are right for you?
For Iman McFarland, it was not until she had completed a business course for a non-business major while attending the University of North Carolina at Chapel Hill. Entrepreneurial spirit sparked she approached her parents with an ofer, “Great idea. Turns out, I like business. And it turns out, we have a business. What do you think about me joining the family business?”
Her parents respectfully declined.
For many companies across the tradeshow industry, family is literal. Children take over for parents, and legacies are interwoven into the fber of the ecosystem. While many families may be ecstatic to bring their children into their company, there are those who are hesitant. Afterall, how can anyone be certain that this
Iman began working in the tradeshows per the suggestion of her parents. She began at a few General Service Contractor companies, and then moved on to Destination DC. “If I had the opportunity, I would have worked in more parts of the industry: an AV company, or a custom exhibit house. I would have liked to build a larger wealth of knowledge for myself. It’s so important to understand the entire scope of how it all works together. It makes me a better employee, as well as an employer.”
the Old and New Guard, between parent and child. She is a translator for the new world, and constantly striving for growth. Nimble and willing, she has faced challenges head on and utilized the relationships her parents planted and cultivated them further.
industry is the one for them?
Iman grew up in the tradeshow industry. Her earliest memory of the industry was when she was about four or fve years old, sitting on her father’s shoulders at his frst tradeshow for 21st Century Expo Group. “There are pictures of me napping in a bin of drapes, and excited to be on the show foor.” It was her playground, where she could travel to amazing cities and build forts in the warehouse. Still, it was not her intention nor her dream to take over the family business until that class.
The tradeshow industry is that of relationships and grit. One must prove that they are a good partner to do business with, through conversation and action. Without either any business could fail, but it’s for that reason that the industry is as tight knit as it is. Earn the respect and the respect will let you grow.
She’s fortunate enough to have a company flled with diverse individuals who can supplement their knowledge to support her own. She is the perfect mix of her parents. The innovation and vision of her father and the fscally mindful and operation focus of her mother.
Iman worked and proved herself, becoming a member of 21st Century Expo Group, and ultimately becoming an owner. She sits on the board of the Exhibitions and Events Workforce Development Federation. She has helped her parents continue their General Contract services but has a passion to expand their business even further. It allows her to fex her creativity and innovation.
Her parents have loved the new direction. “They’re in awe. They’re excited. It gives them piece of mind that I will survive, that the legacy will survive this crazy industry.”
In a business where anything could change on the drop of a hat, her parents have found their trust in her as a business owner. She acts as a generational bride, between
In the next 30 years there will be another generational shift. The Old Guard will begin to phase out and the gap that is left in their wake must be flled. For every new hire that is taught and brought to fall in love with the industry, there is another future CMO, CFO, CEO, or Board President. For every individual that is supported, there a intern waiting to be taught in the distant future.
“I’m hooked,” Iman said. “I’ve been living and breathing tradeshows for 33 years. I’m as excited as I was when I was a child looking at the exhibits light up in color. My goal is to bring in as many new and diverse individuals into this industry as I can.”
How do you know if tradeshows are right for you? You may not know. Maybe it’s your parent’s business. Maybe it was something cool you saw at a tradeshow you were invited to. Maybe you like AV or graphics or design. Maybe you like building things and production work makes you tick. Maybe you love traveling. Maybe you want to fnd an industry where when someone knows your name, you feel seen. And know they will support you and they will believe in you.
Whatever the reason you may have, all it takes is a single spark to ignite the desire to try.
Decarbonizing The Events Industry
By Glenn Hansen
Given the importance of the Net Zero Carbon Events initiative, ExhibitCity News(ECN) recently had the opportunity to chat with three next generation leaders regarding their views on the current state of sustainability and decarbonization of the events industry. The next generation of leaders feel strongly about climate change and are expecting the industry to have this as a priority. If so, ECN wondered how will this fo cus on sustainability change events, what will the industry see more of, and what will be seen less?
exhibit structures. There are more opportunities for recycled exhibit materials and digital platform rentals. These approaches are more sustainable and it’s encouraging to see a signifcant increase of lower impact solutions gaining traction on the tradeshow foor.
ECN: In what ways do you think sustainability trends will shape the future of events?
ECN spoke with Christina Domino-Philpott (Top), Director of Events at Visit Anaheim; Oxana Dudchenko (Middle), Senior Event Coordinator, CIEE, Council on International Educational Exchange; and Bridget Switzer (Bottom), Director, Environmental Strategy at Maritz.
ECN: Thinking of the changing demographics of the tradeshow industry and climate consciousness, how do you see these impacting events going forward?
Switzer: People trust companies that prioritize sustainability. I believe we’ll see a major shift in how individuals choose who they do business with and how they plan their events and trade shows. Suppliers focusing on sustainable practices and material lifecycle will stand out. Forward-thinking companies with innovative, eco-friendly solutions will remain top of mind.
Domino-Philpott: Progress is being made with sustainability in the events sector, but there’s still a lot of work ahead. Like with any signifcant change, awareness and access to actionable tools are critical. The younger generations will heavily support driving this change as we demonstrate climate consciousness. I see a trending shift toward exhibit rental fabrication with more sustainable exhibitors now purchasing only the customized elements they need, instead of entire
Domino-Philpott: I believe we’ll continue to see a growing awareness of sustainability, accompanied by more meaningful actions across the industry. To drive these changes, it’s up to us as event planners to take the lead by asking for sustainable solutions from our event partners. This starts with organizations defning their own sustainability and emission goals and then requiring their partners to meet those standards.
Sustainability is a collaborative effort. When everyone—from planners to suppliers—work together, we can make signifcant progress. I’m excited about what the future holds and the role we can play in shaping it.
Dudchenko: Sustainable trends are becoming the norm: diverse panels, accessible venues, quiet rooms, recycling, eliminating disposables, and creative use of upcycled booths. These trends add value, bring fresh ideas, and make events more meaningful, exciting, and impactful. For example, I got inspired by TEDxLondon quiet rooms and would like to include one in a future event.
ECN: What role can younger professionals play in promoting sustainability?
Dudchenko: Young professionals may lack decision-making power, but they can drive change. Start with low-approval initiatives, network for allies, and build organizational sustainability momentum.
Switzer: If younger professionals consistently advocate for sustainability, change
is inevitable. It’s up to us to make our values known, think creatively, and inspire seasoned industry professionals to view events through a sustainable lens. Take initiative—implement changes where you can, no matter how small, and then share your story. Showing the tangible results of sustainable practices can inspire others and help build momentum across the industry.
ECN: How important is it for event companies to align with sustainable practices to attract young talent and attendees?
Dudchenko: Sustainability plays a signifcant role in attracting young professionals, as they seek workplaces aligned with their values. I joined CIEE because my director’s enthusiasm for sustainability matched mine. Event companies can attract and retain talent by prioritizing internal practices like work-life balance and external eforts such as using eco-friendly materials, reusable stands and banners. These initiatives refect shared values and make workplaces more appealing.
Switzer: I agree. Younger generations prioritize organizations that align with their values. Many were taught the UNSDGs in school and are more informed on sustainability. To engage them as attendees or employees, event organizations must rethink operations and planning.
Domino-Philpott: Absolutely, young professionals are looking for organizations with actionable sustainable practices. I’m fortunate to work for a forward-thinking organization that is on a fast track for growth, both internally and externally. We’ve coined this period our “Golden Decade,” and it’s an incredible opportunity to establish a sustainable path for our tradeshows and events. Aligning our sustainability message with our partners and clients is top of mind, and the potential impact we can have on our community is truly inspiring.
This is an excerpt of a longer work. Please visit ExhibitCityNews for the full article.
Glenn Hansen Founder and CEO of Reduce 2, Saving the Planet by Degree, which he created after his 43-year career at BPA Worldwide, where he was CEO for 23 years.
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Welcome to the Family! Stetson:
From Pittsburgh to Beyond
by Mark Hebert, Exhibit City News
Stetson Convention Services has been a fxture in the tradeshow industry for six decades, evolving through multiple generations while staying true to its principles of sustainability, creativity, and exceptional customer service. This family-owned business, headquartered in Pittsburgh, Pennsylvania, is now led by Bill Sandherr, his wife Kristina, her sister Patricia “Pat” Liprando, and their children, Haley, Will, and Ray.
A Journey from Pittsburgh to National Prominence
Founded in 1964 by Bill Stetson, the company began in the William Penn Hotel. After gaining valuable experience working for United Expo for 10 years, Bill Stetson decided to create his own company, grounded in building relationships and serving the Pittsburgh market. Patricia Liprando joined the company in 1990, and her contributions helped drive its growth. Following Bill Stetson’s passing in 1994, his son-in-law Jerry Saunders took over, but in 1996, Patricia, her sister Kris, and Kris’s husband Bill Sandherr purchased the business.
“When we took over, we were just three people marching around downtown Pittsburgh talking to clients,” Bill recalls. Their grassroots approach to building relationships formed the foundation for Stetson’s enduring success. While Pittsburgh remains home, Stetson
expanded nationally.
“We went national out of necessity,” Bill explains. “But in doing so, we showed clients that we could handle their needs across the country just as well as we could in Pittsburgh.”
Relationships Drive Success
Stetson’s growth wasn’t just about securing clients—it was about fostering strong, long-lasting relationships.
“We bid low at frst,” Bill says, “because we had to prove we could handle large national events with just a 20-person team.” Stetson’s small, focused team ofers personalized service, which has become their hallmark. Today, nearly 60 percent of Stetson’s business comes from outside Pittsburgh, demonstrating their ability to expand while maintaining their core values.
“What moved Stetson from a commodity provider to a relationship provider was our ability to maintain strong connections year after year,” Bill emphasizes.
Passing the Torch to the Next Generation
As the Sandherr children— Haley, Will, and Ray—took on larger roles within the company, their unique talents and fresh perspectives helped fuel Stetson’s continued success. Haley, the eldest, manages accounts and is known for her leadership and people skills.
Will has taken on the role
of managing Freight, Shipping, and Logistics, where his efciency and problem-solving skills have made him a standout. Ray, the youngest of the three, focuses on sales, ensuring clients’ needs are met and securing new contracts. Each sibling brings their own strength to the business, enhancing the company’s growth while maintaining the closeknit, family-run atmosphere.
Overcoming Challenges Together
Like many companies, Stetson faced signifcant challenges during the COVID-19 pandemic. With tradeshows canceled and revenues severely impacted, the company had to navigate uncharted territory. “Kristina managed the fnancial challenges like a genius,” Bill says proudly, crediting her strategic leadership for keeping the company afoat. The family also faced difculties in rehiring key personnel post-pandemic, leading them to ofer positions to their children to help stabilize the business.
“We had to act quickly,” Bill explains, “but bringing the kids into full-time roles at that moment was a turning point. They each brought a new energy and ideas that helped push us through a tough time.”
Another challenge came early in the company’s national expansion, when rapid growth led
them to question how large they should become. Inspired by Bo Burlingham’s book Small Giants, Stetson made the decision to focus on being great rather than just big. “We chose to put people, the planet, and profts in alignment,” Bill refects. This philosophy has shaped the company’s approach ever since.
A Commitment to Sustainability
Sustainability has been a cornerstone of Stetson’s mission since 1999, when they committed to “Accelerating the Adoption of Green Practices” in the tradeshow and events industry.
“We created a leadership role for ourselves in environmentally responsible practices,” Bill explains. Stetson continues to prioritize sustainable methods, from reducing waste at events to using energy-efcient materials.
A Bright Future Ahead
With the children in prominent roles, Stetson is poised for continued growth. “Our employees and our service are our greatest assets,” says Kristina. “In today’s business world, that’s becoming a lost treasure.”
Looking ahead, the Sandherr family is confdent in their legacy. Their commitment to people, relationships, and sustainability ensures that Stetson will continue thriving for generations to come.
How Do You See? 2025 FIT Capstone Event
by Marlena Sullivan
You will connect with the students better than I. You’re their age, Pat Friedlander, long time judge of FIT Capstone event and one of my mentors told me as I prepared to attend this year’s events. Held on December 13th, 2025 in New York City, NY, this year’s students did not just ask “what is the future of design” but empowered their audience to “learn how to see.”
A common concern within the events industry is how the future will progress when there is a labor shortage and a worry that recipes are being lost. As the Old Guard stands tall and slowly begins to retire there is the question of what will come next? But equally placed there is a fear in the younger generation on “where do I ft in?” Will I leave a mark when I leave? Will my work ultimately matter? In an industry so rich in a tradition of connection and relationships, how can I make an impact that will allow me to grow and progress?
There is a deep insecurity within my generation, a fear of having the rug pulled out
from under us. We are afraid to place roots, because “what if…” We want to build a better world that we can see so clearly in our imaginings but fnd it difcult to articulate. That doesn’t stop us from trying.
The FIT Capstone students tempted the audience to look beyond what they knew and envision what could be. The students showcased spaces that emphasized a reclamation of culture, a remembrance of unspoken stories, and invoked memories that were accessible to all viewers. They said we will create a future centered on designs that are intentionally complicated yet simplistic, efective and revisited, time and time again.
Each student’s passion and knowledge of their topic shed light on their dreams while supporting the communities that mattered to them. They ofered designs that forged paths forward through the unknown. Through their diverse backgrounds, they showcased the direction of growth for the industry. As these students step into the world of experiential design, their dedication
to community will lead them to branching success and greater impact within the industry.
“You have demonstrated what it means to push design boundaries and create meaningful experiences. You have learned how to tell powerful stories and evoke emotions that can truly make a diference in our lives and communities. So, you can now see that you have the opportunity to shape how people experience the world around them and how they
connect with one another,” said Christina Lyons, chairperson and professor of the FIT Graduate Exhibition and Experience Design Department.
As we consider the changing guard, we must look to the generation who are asking people not just to see but to see beyond, to listen thoroughly, and to ask questions that may have been kept silent before. The future of design is in excellent hands, of those who are ready to shape the world into what they believe in. In an industry where “what if” drives innovation and progress, the future generation is here, and they are going to bloom.
To the student, new employee, individual who is just beginning their career, unsure that there is a place for you here, do not fear. Kellyn Nettles said it best when she quoted poet June Jordan in her presentation, we are the ones we’ve been waiting for.
The Javits Center
by Kerstan Szczepanski
Located on Manhattan’s West Side, the Jacob K Javits Center (429 11th Avenue) is New York City’s premier convention center and one of the busiest event venues in the United States. Known for its distinctive glass architecture and cutting-edge facilities, the Javits Center has served as a hub for major conventions, tradeshows, and events since it opened in 1986.
The Javits Center recently completed a $1.5 billion expansion project, which added 1.2 million square feet of total event space, bringing its total to more than 3.3 million square feet. Key features include a new 54,000-squarefoot special event space, the largest ballroom in New York City at 58,000 square feet, and a 200,000-square-foot rooftop terrace ofering stunning views of the Hudson River and New York City skyline. The expansion also added more than 100,000 square feet of new exhibit space, boosting Javits’ capacity to host larger and more dynamic events.
Architecturally, the Javits Center is a marvel. Its iconic glass facade, designed by architect James Ingo Freed of I. M. Pei and Partners, allows natural light to food the interior, creating a bright and welcoming environment. The expansion incorporated sustainable features such as a seven-acre green roof, which is home to 29 bird species, fve bat species, and thousands of honeybees. The green roof serves as a living ecosystem while insulating the building and reducing the need for air conditioning, underscoring
the center’s commitment to environmental stewardship. The Javits Center is certifed LEED Gold, a refection of its eco-conscious design and operations. In addition to its architectural and environmental features, the Javits Center is renowned for its location. Situated in Hudson Yards, it’s within easy reach of New York City’s attractions, including Times Square, the High Line, and Hudson River Park. The recent extension of the 7 subway line provides convenient access, and multiple hotels, restaurants, and shops are within walking distance, making it easy for attendees to experience the best of Manhattan during their visit.
As one of the busiest convention centers in the country, the Javits Center hosts numerous high-profle events each year. These include New York City Comic-Con, the New York International Auto Show, and the National Retail Federation’s Big Show, drawing millions of attendees and exhibitors from around the world. The center’s advanced technology, extensive meeting rooms, and versatile spaces make it an ideal venue for everything from corporate conferences to public expos.
The Javits Center is more than just an event space; it’s a cornerstone of New York City’s economy and culture. With its striking architecture, eco-friendly initiatives, and unparalleled location, Javits continues to be a top choice for organizers looking to host world-class events in one of the world’s most vibrant cities.
EAT
The Electric Lemon (33 Hudson Yards, New York, NY) is located atop the Equinox Hotel less than a quarter of a mile from the convention center. With 24th-floor city views, the Electric Lemon provides a sophisticated dining experience. The menu includes smoked Niman Ranch pork bacon and Contramar inspired red snapper. www.electriclemonnyc.com
Friedman’s (450 10th Avenue) is a casual American eatery known for its comfort food and accommodating menu, including gluten-free options. Friedman’s serves breakfast through dinner, so you can get lemon ricotta pancakes, the grilled chicken swisswich, or a fried chicken and cheddar waffle.
The Crowne Plaza HY36 Midtown Manhattan (320 West 36th Street), located in the Hudson Yards neighborhood, offers convenient access to landmarks such as the Empire State Building, Madison Square Garden, Times Square, and the High Line public park. The hotel offers flexible meeting spaces, including the Hudson Room and Midtown Room, for conferences and events. www.crowneplazahy36.com
The Pendry Manhattan West (438 West 33rd Street) lies within the Manhattan West development. The hotel features 164 guest rooms, including 30 suites. There’s a 24 hour, 1,700-square-foot fitness center and a movement studio for yoga and light stretching. www.pendry.com/ manhattan-west
PLAY
The High Line is a former railroad viaduct, the line was abandoned when the Javits Center construction necessitated the demolition of a section. Opening in 2009, its greenway has become a model of urban design and ecology. Various art installations dot the 1.45 mile length. It features public restrooms and free wifi hotspots. www.thehighline.org
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SHOP TO SHOWFLOOR
An In-Depth Look into Today’s World of I&D and Event Labor
CREDITS
Client: Procella Audio BV
Exhibit Design: Procella Audio BV
Graphic Design: Procella Audio BV
Graphic Production: CEES SMIT
Onsite Supervision: CEES SMIT
Signage and Frames: CEES SMIT
I&D: On-Location
Photo credits: Exposures, Ltd.
By the Numbers
Booth Size: 30’ x 20’
Hanging Sign:
12’ x 12’ x 4’ by CEES SMIT
Procella Audio by CEES SMIT at CEDIA Expo
By Kerstan Szczepanski
Photography by Exposures, Ltd.
Boi Smit, President of CEES SMIT says, “Our esteemed client, Procella Audio, made heads turn with their 30’ x 20’ island booth, in Denver, Colorado. The beautiful graphic design, using vibrant colors on a rich black background, created a WOW efect. The sleek design of the booth and color scheme were in line with the company’s new vision for the future.”
In August 2024, Procella Audio, announced a strategic leadership change. That change was the beginning of a new chapter for the company looking to expand its market presence and cement its position as an industry frontrunner. CEDIA Expo and this booth were an essential part of that new chapter.
“The impressive booth,” Smit continues, “featured a home theater room, displaying high performance loudspeakers, but also a well-designed storage area, including meeting area. Using a combination of Modular Frames and our myLEDGO Rental Lightbox Displays.”
Procella Audio adds, “[We] wanted to draw a lot of attention for our new branding, logo etc. By using printing in combination with LED backlight this worked out perfectly and was very well executed by Cees Smit.”
Smit fnishes with this observation: “In today’s world, there are so many sensory triggers around us. Choosing the right type of visual branding will help get your message come across with more power.”
IMC Group by Condit at IMTS
By Kerstan Szczepanski
by Gary Prochorchik / Exposures, Ltd.
The IMC Group has a tremendous international presence in the metalworking industry. The group’s companies partake in many international metalworking exhibitions – the project partners wanted the design to be a tremendous presence at IMTS. Approximately one year in the making, the booth would be IMC Group’s 8th IMTS collaboration with Condit’s Senior Account Executive Johnny Frank.
That wasn’t the only collaboration. Hadas Zeira, IMC Group Marketing Communications Manager designed and directed the exhibit. Goldenwill fabricated the custom product kiosks. The entire booth complex was managed by Andrew Benson, President of ISCAR USA, and his marketing team. The booth design concept incorporated fve primary IMC Group companies: ISCAR, INGERSOLL, TUNGALOY, NTK, and TOOLFLO. The booth
Photography
CREDITS
Client: IMC Group
IMC Group USA Project Manager: Andrew Benson Booth Concept:
Hadas Zeira IMC Group Architectural Design:
Hadas Zeira IMC Group Graphic Design:
Hadas Zeira IMC Group Graphic Production: Condit
I&D: Condit Production and Field Service
Rigging and Lighting: IMC Group, Condit, and Freeman
Lighting Designer Eric Cope
space was divided into specifc zones for each company with a shared hospitality area, while ensuring that the customers of each company stayed within their respective areas. One of the challenges in the booth design was that each IMC Group company and its subsidiaries has its own unique corporate branding (colors, fonts, graphic styles, etc). It was important to craft an exhibit fexible enough to allow each unit its own space/personality while
still ftting under the company umbrella. One way this was achieved was lighting diferentiated area/color-coding for product displays and overhead canopies. The result was a 60’x100’ island exhibit, including four video walls, seven hanging signs, a large hospitality bar, and raised/illuminated diamond-plate fooring. The hospitality ofering was very robust; it ran on a detailed schedule of refreshments throughout the show. An incredibly successful exhibit was made all the more impressive by the coordination and execution by Condit with all involved partners and vendors.
“My staffing experience using Christy was unsurpassed, she was able to find me quality, competent administrative assistants on an ongoing basis and a warehouse manager with 24 hrs. notice. As an owner of a tradeshow supply business relying on Christy allowed me to focus on my clients during the frenetic tradeshow season!”
Alison Wainwright Las Vegas Mannequins
TRADESHOW LIVES MATTER
Unions Have Our Back
By Melissa Skipworth
Imagine you are the Account Director for a 100’ x 200’ booth space. The show is just hours away from opening and this project is massive! Filled with heavy rigging, audio equipment, intricate lighting design, large video walls, and staging equipment. Not to mention all the exhibit properties installed. All these elements are critical to creating the perfect atmosphere to showcase your clients’ products and light up the presenters being flmed every day of the show. With all the moving parts to oversee, you need someone who can handle the technical side of the project. That’s where the professionals come in—hiring the right stagehand crew ensures your show runs fawlessly and makes you a hero in the process. The stagehand teams’ impact on your clients’ show is undeniable.
Executing a successful show takes a lot of planning and hard work. IATSE stagehands, like Ann McGrath, are the unsung heroes who help bring your vision to life. Ann is a proud member of IATSE Local 720 for the last 24 years. With a Bachelor of Fine Arts in Theatre, specializing in lighting design and stage management, Ann’s expertise is evident in all she does. Her journey to becoming a stagehand began after college, where she spent a few years on tour before settling in Las Vegas and joining the union.
“One of the many benefts of working with IATSE,” Ann explained, “is that there’s no disparity between men and women’s pay. Being a part of IATSE means everyone is paid equally, based on their position and department.” For Ann, and many others in the industry, this is a game-changer. Equal pay not only fosters fairness but also creates an environment where talent and dedication are the sole factors that defne success. This is just one of the many advantages it ofers.
In addition, they provide opportunities for members to serve on committees and
take on leadership roles. It also ofers unlimited continuing education for all technical departments, allowing members to expand their skills and stay current in a competitive industry. “The education provided by IATSE has been invaluable,” Ann said proudly. “It’s helped me grow both personally and professionally.”
The union’s collective bargaining agreements, worksite protection policies, and ongoing educational opportunities are just some of the reasons Ann is an advocate for IATSE. “Our quarterly dues are a small price to pay for all the benefts they provide,” she explained. “These benefts not only make our jobs easier but also ensure our long-term career growth and stability.”
Ann’s gratitude for the union extends beyond the benefts of collective bargaining and equal pay. During the pandemic, IATSE 720 demonstrated its commitment to its members by opening a food pantry in Las Vegas to support families during one of the most challenging times in recent history. “Knowing that the union had our backs when so many industries were at a standstill for eighteen months meant everything,” Ann shared. “They made sure our benefts never ran out and that we could put food on the table to take care of our families the entire time.”
The union has also aforded her the opportunity to serve on the Education & Diversity committees. These opportunities have been instrumental in helping her develop a stronger professional network and expand her knowledge of the industry. “When employers see you consistently showing up on time, working hard, and going above and beyond, it makes a lasting impression,” she said. “This job is rewarding in so many ways, especially when you’re able to see the results of your hard work.”
For Ann, being a stagehand is more than just a job—it’s a calling. She encour-
ages other women who are considering joining or currently members of IATSE to take full advantage of every opportunity available. “Show up on time, ask questions, and always look for ways to improve,” she advised. “The union provides so many resources to help further your career. Take advantage of every learning opportunity.”
Ann’s commitment to her craft has inspired others, including her own family. As a working mother, she’s proud of how her career has shown her children the value of hard work and technical skills.
Her journey was flled with opportunity and gratitude. She is proud to be part of a union that not only supports its members but also strives to make the industry more inclusive and equitable.
Although the work of stagehands often goes unnoticed by audiences, their impact on our industry is undeniable.
UNION JOBS MATTER
The tradeshow and event industry relies on skilled union labor to ensure shows and events are successful.
At IATSE Local 720, we’ve been representing the hardworking men and women behind the entertainment industry since 1939. What started with nine founding members has grown to over 4,000 technicians, covering nearly 100 diferent skills.
We are proud to fght for fair wages, health benefts, retirement programs, and the safety and skills training that our members deserve. Union jobs don’t just support workers—they strengthen local communities. Every paycheck spent locally multiplies the positive economic impact of shows and events in cities across the country.
Skilled union labor is the backbone of this industry. We ensure shows are built safely, professionally, and with unmatched hospitality. That’s what Local 720 stands for.
We urge contractors and clients to insist on using local Union Workers. Supporting union labor means supporting the workers who dedicate their careers to making the tradeshow and event industry thrive.
Thank you, IATSE 720
Leading the Way in Building a Modern Workforce
by Mark Hebert, Exhibit City News
The United Brotherhood of Carpenters (UBC) International Training Center in Las Vegas is a shining example of the union’s mission to craft a skilled, competitive workforce equipped for the evolving construction and tradeshow industries. Serving over a half-million members across North America, the UBC is dedicated to creating professionals who excel not only in technical expertise but also in leadership, communication, and safety.
“The training center embodies our commitment to excellence,” says Robert Smith, Executive Director and Chief Administrative Ofcer of the Eastern Atlantic States Carpenters Technical Centers. “Our programs are designed to ensure that every carpenter—from apprentice to journeyman—has the tools they need to succeed in today’s complex job market.”
A Training Center That Embodies UBC’s Vision
The Las Vegas facility serves as more than just a school; it’s a fully integrated environment
abling carpenters to work on mock-ups of residential and industrial structures. “The hands-on approach is critical,” Smith explains. “When our members leave here, they’re prepared to handle the complexities of any job site.”
Building a Diverse Workforce
where UBC members hone both technical and leadership skills. The campus is designed to prepare carpenters for roles beyond the worksite, including foremen, project managers, and supervisors.
“Our philosophy is to create the ‘total professional,’” Smith adds. “It’s not enough to be skilled with tools; we want our members to excel as leaders who can guide teams and deliver exceptional results on any project.”
Programs like the 3rd Year Apprentice Program emphasize professionalism, productivity, and attitude, while advanced programs such as the Journey-Level Program and the 212 Leadership Program focus on mentoring and team building. These initiatives equip carpenters to lead crews, manage job sites, and inspire the next generation of union members.
Innovative and Practical Hands-On Training
The training center’s stateof-the-art facilities simulate real-world conditions, en-
A highlight of the training center is its mass timber program, which teaches carpenters how to assemble prefabricated wooden structures—a growing trend in sustainable construction. The center also ofers specialized training in Infection Control Risk Assessment (ICRA), preparing members to work safely in healthcare environments, and renewable energy installation, ensuring the workforce is ready to meet the demands of green technologies.
A Commitment to Safety and Leadership
Safety remains a cornerstone of UBC’s mission. During the COVID-19 pandemic, the training center adapted quickly, creating programs like enhanced ICRA training to ensure members could work safely in essential sectors.
“Leadership and safety go hand in hand,” says Smith. “A leader who understands safety not only protects their team but also sets the tone for a productive work environment.”
The Jobsite Supervisor Program, an 18-month intensive course, is one example of UBC’s investment in leadership development. It teaches self-awareness, relationship management, and team leadership, all essential skills for managing high-stakes projects.
The UBC is committed to inclusivity through initiatives like Sisters in the Brotherhood, which supports women in carpentry, and outreach programs for veterans and underserved communities. Partnerships with organizations like Job Corps provide pre-apprenticeship training, creating pathways to stable, family-sustaining careers.
“Our goal is to bring people from all walks of life into the trade,” Smith notes. “Diversity strengthens our union and ensures we’re building a workforce that refects the communities we serve.”
A Fully Integrated Campus
The training center’s immersive environment fosters focus and collaboration. On-site amenities, including a hotel, cafeteria, and gym, eliminate distractions and allow members to fully engage in their training.
“Whether it’s a week-long seminar or a months-long apprenticeship, we provide everything members need to concentrate on their development,” Smith says.
The United Brotherhood of Carpenters International Training Center is more than a facility—it’s the foundation for the future of the construction industry. Through cutting-edge training, leadership development, and a commitment to diversity, UBC ensures its members are the best in the feld.
“We’re not just building careers,” Smith concludes. “We’re building a legacy of excellence that will shape the industry for years to come.”
Driving Reseller Success
by Kerstan Szczepanski
In 2001, Craig VanVelzer started the San Diego Sign Company out of his garage. VanVelzer saw a need for competitively priced wholesale display products for resellers. Starting small, WS Display grew into a company in three cities with resellers in the sign company, tradeshow builders, and other categories of resellers in the display world.
Specializing in portable tradeshow displays, banner stands, and large format digital printing, WS Display ofers its products and services through a network of authorized distributors. These include promotional displays, event planners, marketing agencies, exhibit display providers, commercial printers, and sign shops. WS Display ships hardware, print, and sew and fnish custom graphics throughout the US and Canada.
The frst 10 years saw rapid expansion as a demand for the company’s products and services grew. Moving from that fabled garage into a 1,500 square foot warehouse with one printer was only the beginning for VanVelzer and company. Starting in 2005 WS Display moved fve times in fve years, through ever growing facilities with more and more printers. By 2010 the company had nine printers in 30,000 square feet in Carlsbad, CA and
even that wasn’t enough. 2014 saw their latest expansion to an 83,000 square foot facility in Carlisle, Pennsylvania. In 2018, a 61,000 square foot maquiladora was built in the Pacifc Fulfllment Center and in 2023 increased that center to over 120,000 square feet.
There’s no sign of stopping for the custom graphic company. “While WS is a very strong provider of portable display products,” says Mike Morrison, Vice President of Sales for WS Display. “We are now embarking on growing our custom display oferings to be a stronger, more viable player in that realm for current and prospective clients.”
Morrison has been with WS since 2016, starting as National Sales Director and moving to his new position earlier this year. “I owned a sign shop in Metro Atlanta and was an actual client of WS Display,” he says. “I became aware in 2015 that they were going to start marketing aluminum extrusion and SEG graphics which led to a few conversations and a couple of meetings and ultimately accepting a position within the organization.”
Part of WS Display’s success comes from their wholesale paradigm. “Marketing and selling our products through our reseller network is the
backbone of the WS Display business plan,” says Morrison. “It’s very interesting because we could probably make more money selling directly to end users... But the problem is we don’t have the bandwidth to work directly with end users with their display questions and problems that have to be taken care of. Our reseller network is who we depend upon to assist end users with their display concerns. They are the feet in the street in the marketplace. Our hands are full of working with them one-onone to make sure that clients have their questions answered. Staying within our reseller lane, so to speak, is where we need to be successful.”
Attitude and approach to business and clients is another key to the company’s success.
“We’ve all heard the saying, ‘Good, Fast, and Cheap... Pick two!’ What sets WS Display apart from everyone else is we cover all three of those areas for our clients,” says Morrison. “We ofer lifetime warranties on all of our hardware, strong warranties on our graphics and electrical products, very fast turnaround times for the production of our product, and a very strong, aggressive pricing proposition to the industry. That mentality has helped WS display grow into
a very successful provider of wholesale display products. We are constantly pioneering new products for our reseller network and will continue to do that as technology and client desires to evolve occur in the future.”
Innovative response to client needs helped keep the company afoat during the pandemic. “We had just come of an extremely strong 2019 and everyone was looking forward to how business was going to grow during the fscal 2020 year, only to be crippled by show cancellations, shutdowns, and the worst time in the business that I can remember,” Morrison remembers. “We had to pivot to products that kept us busy marketing during that dreadful time. Everything from signage to promote safe areas, to hand sanitizers, to acrylic dividers and even roll-up banner stands that were clear or a hybrid of signage and clear for protection.”
WS Display is not looking back but looking forward. As Morrison says, “Developing our custom oferings for clients is our number one goal at this point. I believe another goal for our company is to begin ofering more technology-based products which are in demand at the moment within the display industry.”
By the Numbers
HOW CES 2025 IS TRANSFORMING LAS VEGAS AND THE TECH WORLD
BY RAY SMITH, DEBBIE HALL, AND MARK HEBERT, EXHIBIT CITY NEWS
Hyped as the world’s largest consumer technology tradeshow, and legitimately so, the Consumer Electronics Show (CES) attracts nearly 140,000 in attendance and covers 2.5 million square feet of exhibit space at Las Vegas Convention Center. It’s a 46-year staple for the nation’s No. 1-ranked convention city.
Since 1978, CES has drawn nearly 5 million attendees to Las Vegas and created an economic impact of more than $6 bil-
lion, according to Consumer Technology Association (CTA), organizer of the show. It’s scheduled for Jan. 7-10, 2025, at Las Vegas Convention Center and Venetian Expo Center.
Hotels and Lodging
With 154,662 available lodging rooms in Las Vegas (as of Dec. 31, 2023), CES reports 138,739 total participants, including 40% international attendees from 161 countries, 4,312 registered exhibitors, and 5,355 members of the media. This marks an increase of 20,898 attendees over 2023.
CES attendees utilize a massive portion of the city’s hotels. The CTA secures rooms through the reservation booking site powered by onPeak, the ofcial housing agent for CES 2025. Complimentary shuttle service will be provided at select CES hotels, including the Venetian Expo, Encore at Wynn, Treasure Island, MGM Grand, New York-New York, Mandalay Bay, and others.
“As a proud partner of CES for over 15 years, Palace Station is excited to welcome
at Palace Station.
The Workforce Behind CES
Last year, CTA reported 15,000 exhibit booths on the show foor and 53,410 exhibitor personnel. The association does not provide specifcs on labor, but estimates suggest thousands of workers, including union and non-union labor, working around the clock.
Phil Jaynes, president of IATSE Local 720, says the union sends 400 to 500 stage technicians to CES, while IBEW Local 357 supplies 300 to 350 electricians. Installations begin three weeks prior to the show.
“CES is a huge consumer of power,” says Billy Spielberg, business agent for IBEW Local 357. “CES alone has enough power to energize a small city.”
Highmark TechSystems trains its eight skilled workers in Fort Wayne, Ind., to assemble double-deck exhibit structures efciently and safely. Their labor rate is $92.50 an hour.
the 2025 attendees,” said Paula Sweeney, Director of Sales
COMPLETE CES 2024 BY THE NUMBERS
» 1,000+ Speakers: Participated in CES 2024 conference sessions.
» 1,400+ Startups: Exhibited in Eureka Park, a record-breaking number.
» 1,500 Taxis: Estimated to be on the road during CES for attendee transport.
» 2.5+ Million Square Feet: Net exhibit space, a 15% increase over CES 2023.
» 3,000+ Innovation Awards Submissions: A record high, including a new category for AI.
» 4,300+ Exhibitors: Participated in CES 2024, including startups and Fortune 500 companies.
» 5,000+ Media Members: Includes global media and content creators (audit: 5,355).
» 5 Billion Pounds: Electronics recycled since 2011 through CTA’s eCycling Leadership Initiative.
» 15,000 Exhibit Booths: On the show floor.
» 20,898 Additional Attendees: Increase in attendance from CES 2023.
» 25,000+ Media Mentions: Generated globally during CES 2024.
» 26 Badge Pickup Locations: Set up across Las Vegas for attendee convenience.
» 35,000 Articles: Published globally about CES 2024.
» 40% International Attendees: Representing more than 150 countries, regions, and territories.
» 53,410 Exhibitor Personnel: Present on the show floor during CES 2024.
» 56,432 International Attendees: Verified in the audit as 40% of total attendees.
» 60% of Fortune 500 Companies: Represented at CES 2024.
» 63,680 Green Grant Dollars: Awarded to ImpactNV for tree-planting initiatives.
» 69,294 Senior Executives: Attended CES 2024, a 15% increase from 2023.
» 125,000 USD: Total Green Grants awarded to three Nevada-based organizations.
» 135,000+ Attendees: Pre-audit estimate for CES 2024 (audit confirmed 138,739).
» 138,739 Total Attendees: Confirmed by CES 2024 audit.
» 154,662 Lodging Rooms: Available in Las Vegas as of Dec. 31, 2023.
» 277 Billion Impressions: Generated globally from CES 2024 coverage.
» 302 Fortune Global 500 Companies: Represented at CES 2024.
» 350 Electricians: Estimated from IBEW Local 357 to assist during CES.
» 400–500 Stage Technicians: Supplied by IATSE Local 720 for the event.
» 800,000 USD: Total Green Grants provided by CTA to Las Vegas over the last 10 years.
Registration and Access
Registration at CES includes 26 remote badge pickup locations across the city, such as Harry Reid International Airport and major hotels. Badge options include the Exhibits Plus Pass for $350 or the Deluxe Conference Pass for $1,700.
Attendees are required to pick up badges in person with government-issued ID and proof of registration.
Transportation and the Vegas Loop
Getting to and from CES is a logistical achievement. Trafc snarls near the Las Vegas Convention Center due to ongoing construction of the underground Vegas Loop and renovation work at the convention center itself.
The Vegas Loop, built by Elon Musk’s Boring Co., provides quick access across the LVCC campus. It transports attendees in Tesla vehicles between halls in about two minutes, a time-saver compared to the 20-minute walk.
Public transportation options include the Las Vegas Monorail, which can carry up to 150,000 riders during CES, and taxis, with 1,500 on the road.
Ubers, Lyft, and additional rideshare companies will be utilized throughout the show days. There are dedicated pick-up and drop-of locations across the multiple properties hosting CES events.
Food Service
Las Vegas Convention Center features two restaurants, 18 concession stands, and one Starbucks Café. Sodexo Live!, the exclusive food-service partner, employs a wide range of culinary union workers. Meanwhile, Venetian Expo and Mandalay Bay maintain their own exclusive food and beverage providers.
Trash and Sustainability
Mandalay Bay operates an extensive material diversion program, recycling more than 30 types of materials, while Freeman Exhibitor Support oversees janitorial services at LVCC. Participating exhibitors donate unused materials to charities.
Presentations
CES 2025 will host sessions on advancements in AI, sustainability, vehicle tech, and more. Last year, presentations featured 64 speakers on Jan. 6 and 150 on subsequent days.
Press and Media Coverage
CES attracts one of the largest media turnouts in the tradeshow world. In 2024, CES welcomed 5,355 members of the press—a signifcant increase from the previous year. Representatives from tech publications, general news outlets, and niche industries descend on Las Vegas to cover the event. Media Day at CES
includes exclusive press briefngs, ofering journalists access to product launches and innovations before the show foor opens.
The CES Media Rooms provide a quiet space for press members to fle reports, conduct interviews, and recharge during the event. More than 25,000 media mentions and 35,000 articles about CES 2024 were recorded, resulting in an estimated 277 billion impressions globally.
Celebrities and Sponsorships
CES continues to blend technology and culture, with a star-studded lineup and strategic sponsorships amplifying its global appeal. “CES is a massive media-driven event, ofering thousands of media members seamless access through dedicated resources like media rooms with complimentary Wi-Fi, private interview spaces, broadcast towers, and more,” said John T. Kelley, vice president and CES show director.
CES 2024 featured an impressive array of celebrity participants, including Robert Downey Jr., Mark Cuban, Ludacris, and T-Pain, who engaged in panels, product launches, and exclusive interviews. Kelley noted, “We have a dedicated team on-site to ensure smooth coordination of their appearances, from registration and security to show foor tours and interviews.”
Looking ahead, CES 2025 will continue the tradition, with will.i.am, Black Eyed Peas frontman and prominent AI investor, unveiling a groundbreaking partnership during LG’s “Afectionate Intelligence” press conference. Nvidia CEO Jensen Huang and Delta CEO Ed Bastian will headline keynotes at iconic venues like The Sphere, exploring advancements in AI and robotics.
Sponsorship opportunities are also central to CES’s success. “Sponsorship packages include conference programming, lounges, the CES app, and other high-visibility platforms designed to connect with both in-person and virtual attendees,” said Kelley. From branded giveaways to immersive venue branding, these activations ofer brands unparalleled engagement and visibility among a
tech-savvy global audience.
With its unique blend of celebrity infuence, cutting-edge sponsorships, and robust media support, CES 2025 is poised to remain the ultimate platform where technology and culture converge, driving innovation on a global scale.
Security
Security at CES includes K-9 units, metal detectors, and strict access control. The Las Vegas Metropolitan Police Department collaborates with CES organizers to ensure safety across all venues.
Wi-Fi and Tech Resources for Media
CES stands as a global leader in showcasing cutting-edge technology, and its infrastructure mirrors that innovation. According to Jonathan Fecchino, President and Director of Sales at ProductionNET/SJP, CES operates on a robust internet network designed to meet the connectivity demands of over 138,000 attendees and 4,300 exhibitors.
The event ofers a staggering 50–100
Gbps of total bandwidth, ensuring uninterrupted service for exhibitors demonstrating advanced technologies such as AR/ VR, IoT, and live-streaming applications. Public Wi-Fi is engineered to support over 50,000 simultaneous connections during peak periods, with thousands of enterprise-grade access points strategically positioned across the Las Vegas Convention Center and other event venues.
Fecchino highlighted that vendors beneft from custom private networks and VLANs, providing secure, high-speed connections for demos and data transfers. Additionally, temporary infrastructure, such as Cellular-on-Wheels (COWs) and on-site edge computing devices, bolsters connectivity for latency-sensitive applications.
Behind the scenes, a dedicated IT team of over 200 specialists manages the network, ofers real-time support, and monitors systems through a centralized Network Operations Center (NOC). These advanced measures ensure seamless connectivity, solidifying CES as a tech showcase in every sense of the word.
Judged by The Experiential Design Authority (TEDA), this new awards program is designed to showcase and commend booth design at the biggest tradeshows in the United States.
The BOSS Award series kicks off with CES. Finalists Announced 01/10/25
Visit the Exhibit City News website to vote for your favorite in the People’s Choice category (voting begins on 1/10/25), and check out the TEDA website for more information on the authority, as well as the BOSS Awards and future awards programs.
How to Create a Valuable Partnership
In this industry, strong, symbiotic partnerships are often more valuable and create better ROI opportunities than product-focused transactional ones. We know this to be true, in the partners Aluvision seeks and the impactful relationships we form with others.
As we consider our own business relations and Aluvision’s approach to partnership, we’ve devised fve important questions any company should ask to ensure a right ft for a strong, lasting relationship when evaluating partners for your business needs.
WILL THEIR PRODUCT HELP MY DAILY OPERATIONS?
No matter what challenge you’re facing, or need you’re looking to fulfll, consider how that company’s ofering is going to afect your productivity and deliverability. Will they make you more efcient? Will they help your business save money or time? Does their product improve yours, or match your company’s standards of quality?
Aluvision, a modular event systems manufacturer, doesn’t just provide frame and LED solutions for building branded environments. We ofer our customers time savings and production efciency. Event producers rely on our durable, reusable systems for the framework of any project, freeing up time to focus on designing and building custom elements. This translates into further savings on labor, materials, energy, and waste management.
If you have high standards for quality, you also want to evaluate a partner for their attention to detail. Aluvision’s
precision standards and extra steps in the fnishing process to anodize all our profles and frames ensure our customers and their clients achieve a polished look with every use.
WHAT’S THEIR TAKE ON CUSTOMER SERVICE?
Next, evaluate a company on their customer service approach. It should be more than responding to emails and phone calls. Consider whether their support will ensure you can take better care of your own customers, and if you can rely on them when you need it most. You want a partner who’s looking out for your best interests. The account managers and technical designers at Aluvision spend time getting to know their assigned clients and understanding their visions, their customers, and how they like to work, so we can provide the exact level of customer service each team needs to succeed in their roles.
Aluvision production facility, Atlanta, GA
We share new ideas on how to use our systems and ofer training sessions to ensure confdence and skill in handling our products, because it helps our partners to be as creative and efective as possible.
ARE THERE GROUNDS FOR A LONG-TERM RELATIONSHIP?
When you’re approached by any sales executive, pay attention to their language and what they convey to you. Are they focused on the one project you need help with, or are they asking about your business model and all the services you provide to your customers? Do they spend the time to learn about your goals?
The companies that plant themselves squarely in your future as a resource you can rely on for years to come, that may even have a customer rewards and incentive program to ensure a healthy, strong, mutually benefcial relationship (like Aluvision’s Connect program), will prove to be more valuable than those who can provide a swift solution for today, but don’t care about tomorrow.
ARE THEY WILLING TO ADAPT TO MY NEEDS?
Ask about their approach to developing new products and services. Do they regularly seek out opinions from their customers on current products or discuss ideas for potential new ones to gauge
interest and usability? Strong, lasting relationships are reciprocal. The partner you seek should be open to feedback and willing to collaborate with you.
R&D is the beating heart of Aluvision, and we welcome comments and suggestions from our partners on how they want to see our products improved or complemented. If we can make a strong use-case for a new niche product, we’ll engineer it. This is one of the reasons Aluvision has many accessory components and special assembly tools for our plug-and-play systems. Our complete
range of solutions is a result of our collaborative approach to partnership.
DO THEY GIVE BACK TO THE INDUSTRY?
Philanthropy may not be a focus at your company, and it doesn’t need to be for the businesses you work with but consider this: a company that regularly gives back to others demonstrates compassion and industry leadership. When vetting a potential partner, ask them how they support this industry outside of their sales eforts. Do they donate their product, time, or knowledge to organizations or other industry professionals? Are they working to afect change on a greater scale?
At Aluvision, we’re compassionate about the growth of the events industry. We are involved in national industry coalitions such as ESCA and EDPA, in local EDPA chapters and the EDPA Future Leaders Committee, leading and supporting their eforts. Through our Aluvision Connect program, we aim to bring our customers and their network of partners together across the globe, to share ideas and insight and create a strong future for the next generation.
The bottom line: For every new partnership, fnd the company you can rely on, that aligns with your values and strives to build a lasting relationship.
In-house training sessions
We Got You Covered Tenting Goes Full Circle
by Danelle Dodds
North America is home to some of the largest tradeshow complexes in the world. With roughly nine million square feet between the top fve largest convention centers, it’s mind-boggling to imagine running out of indoor exhibit space. Yet, some of the largest shows and Fortune 500 clients face this yearly conundrum.
That was the case for both SEMA-Show and the Consumer Electronic Showcase (CES) during the height of the convention frenzy. In 2019, each show needed to expand its usable exhibiting environments into the Bronze and Silver Lots at the Las Vegas Convention Center. With multi-day events and multi-million-dollar products on the line, the environment demanded the highest engineering integrity and climate stabilization. There was only one company to call.
Full Circle Events (FCE) is a full-service event company specializing in temporary tent structures and climate-controlled pavilions. As Nevada’s only licensed contractor tent company, they have been designing and building stateof-the-art semi-permanent buildings since 2004. Creators of structures for the Olympic games, presidential inaugurations, the NFL, and the 380,000 square-foot World Market Center Pavilion, FCE understands a thing or two about premium
temporary builds. Their solutions for two of the city’s largest conventions were spectacular. Their team created a 200-by-1250foot, fully climate-controlled building that felt like the permanent buildings surrounding it. Integrated aluminum frames held insulated hard walls, tucked with glass windows and inner-lit with environmental lighting. The entire structure sat on a rain-berm-surrounded leveled subfoor topped with cushioned carpeting. Their solutions extended the usable convention space beyond the limits of concrete walls.
Beyond the Canvas
The tenting world has changed dramatically since the days of Barnum and Bailey. Exhibitors are no longer forced to choose between vinyl popup tents when the standard convention space runs out. An intersection of engineering and innovation has opened a new way to exhibit within temporary structures. It’s an area that FCE has been comfortably designing in for decades.
When Rudy LeKar, president and owner, and Jay Gray, owner, untied forces to launch FCE, they came with years of expertise. Gray, an electrical whiz from Freeman, and LeKar, an expert from a German tent company, gravitated to creating a full-service tenting company
for their clients. They were eventually joined by Mike Bolding, vice president of sales, who brought his lengthy resume of exhibit experience, cementing a trifecta of service covering multiple needs. Their goal was to build FCE into a multi-dimensional company providing solutions to customers beyond simply a tent. Today, their 25,000-square-foot warehouse houses everything one needs for a semi-permanent structure, including lighting, HVAC, large format graphics, fooring, and design. With a plot that includes 5 acres and their own feet of trucks, they defne the concept of a “one-stop shop.”
Partnerships That Build More Than Structures
Beyond their in-house capabilities is the big-picture contribution. With their extensive history in the industry, they understand their exhibit house client’s hurdles, especially when it comes to bidding out big projects. “We had a client that brought us in early for a lucrative Fortune 500 company bid for ConExpo,” LeKar shares.
The proposal process continued for several months, with multiple design drafts. The fnished concept: a multi-sto-
ry, climate-controlled masterpiece containing full-wrap graphics, an elevator, meeting rooms, a fnished acoustic ceiling, specialty LED recessed lighting, and a presentation space. The early partnership with FCE won the business and secured the exhibit house a multi-year contract. That type of high-touch client relationship is the foundation of their success. “At least 70 percent of our business is repeat,” says LeKar. “Our basis is always going to be personalization. We’re always going to have the human factor.”
Their responsibility to a client’s satisfaction rings clear when LeKar reminisces about one of his favorite builds. The team designed a behemoth 82-by-100-foot, double-story structure for NXP Semiconductors at CES. The massive build included sixteen ofces, inversed corners, an open center great room with a wrap-around mezzanine, double viewing deck platforms, a raised deck patio, and a full-color wrap that blazed in the sunlight. “When I had that customer slapping me on the back and shaking my hand…,” he pauses, remembering, “That’s when I knew we had the capability of doing anything.”
We Specialize In:
• Traditional Forms
• Promotional Products
• Tags & Labels
• Large Format Printing
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• Specialty/Unique Items
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Services We Offer:
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• Direct Mail Solutions: Ongoing effort or one time campaign
FIVE IN FIFTEEN WASHINGTON D.C.
5 places to go within a fifteen-minute walk of Walter E. Washington Convention Center
Welcome to the United States’ Capital City
BY KERSTAN SZCZEPANSKI
What to do when there’s no breakout meeting or the panels are done for the day? Where to go when you need a little time away from the hubbub of convention chaos?
Exhibit City News’ 5 in 15 ofers fve places to go to eat, relax, or simply stay that are a ffteen minute or less walk from the convention center. In Washing-
ton D.C., that means enjoying the historic capital city of the United States while remaining close to the Walter E. Washington Convention Center.
EAT
Approximately 0.2 miles from the convention center, The Dabney (1222 9th St NW) ofers a refned dining experience with a focus on
Mid-Atlantic cuisine, utilizing locally sourced ingredients. With an open hearth, the restaurant creates a unique ambiance and favor profle. Vegetarian friendly, with Vegan and gluten-free options, try the Hoppin’ John Cake (Grilled Tatsoi, Aji Dulce Catsup) or the Sweet Potato Crisp (with whipped lemon balm vermouth and raspberry jam).
For dinner there’s the Grilled Autumn Olive Farm Pork Loin (smoked pork jus) or the Maryland Blue Crab (with black trufe, Mid-Atlantic treenuts, and forthave amaro).
SUNdeVICH (1314 9th St NW) is a popular sandwich shop known for its globally inspired sandwiches, each named after a diferent city and featuring unique favor
The Dabney
combinations. From Buenos Aires (steak, sautéed onions, chimichurri), Beirut (steak, tomato, brined vegetables, fresh herbs, hummus), Oslo (smoked salmon, cream cheese, red onion, tomato, capers) to Seoul (bulgogi beef, kimchi, asian slaw, greens, garlic mayo), or even Moscow for a Russian Salad (chicken, potato, egg, peas, carrots, gherkins, tomato, greens, garlic mayo), your tastebuds will travel the world without ever leaving the capital. It’s a budget-friendly option located about 0.1 miles from the convention center.
SLEEP
The Darcy Hotel (1515 Rhode Island Avenue NW) pushes our 15-minute limit with its distance from the Walter E. Washington Convention Center in the heart of downtown Washington, DC, but it is worth the walk. Six blocks from the White House as well as numerous other landmarks like the Smithsonian, Logan Circle and the 14th Street Corridor (not to mention K Street and Embassy Row), the contemporary and stylish Darcy is an alternative to the big name accommodations that cover the nation’s capital. 24-hour check-in is part of the Darcy’s
24-hour front desk service. Pet friendly, allergy-free rooms, free WiFi, conference facilities, baggage storage are part of the amenities this boutique hotel ofers.
Marriott Marquis Washington, DC (901 Massachusetts Avenue NW) is an upscale hotel that is directly connected to the convention center by an underground concourse. Modern rooms, a fitness center, a convenience store and gift shop give the convention-goer many options for a comfortable stay. A restaurant and bar and lounge on premises, as well as free WiFi mean you don’t have to go far for everything you need on a convention visit. With a banquet room, conference facilities, and extensive meeting spaces, you don’t even have to go to the convention center for convention business.
PLAY
Everyone says you should visit the Smithsonian at least once. What is often forgotten is the Smithsonian is an educational and cultural institution. The most wellknown museum may be the Air and Space museum, but another notable attraction is near the Walter E. Washington Convention Center, the
Smithsonian American Art Museum (8th and F Streets NW).
Approximately a 10-minute walk from the convention center, this facility houses an extensive collection of American art, spanning from the colonial period to contemporary works. Visitors can explore a diverse
array of paintings, sculptures, and photographs that refect the rich cultural heritage of the United States. The museum shares its space with the National Portrait Gallery in the historic Old Patent Ofce Building. Admission is free, making it an accessible and enriching experience for all.
SUNdeVICH
Smithsonian American Art Museum
The 30th ‘Raindy’
by Jim Obermeyer
Who would have predicted that when the Randy Smith Memorial Golf Classic’s (The Randy) board of directors selected the date for the 30th anniversary gathering in Atlanta that it would coincide with the timing of one of the largest hurricanes to hit the Southeast? But that is exactly what happened. Hurricane Helene hit the Florida panhandle and made its way up through Georgia and the Carolina’s just as The Randy was set to play.
Multiple and varied weather forecasts kept the team guessing on whether or not to carry on with the event, but in the end, it was decided to proceed — rain or shine. And what happened? Over 30 more golfers showed up for this event than attended last year. What did they do? Played golf in the rain!
That’s right, a larger gathering of our industry members than last year committed to playing in a steady rain. A larger number of sponsors committed to
supporting the recipients of this year’s event. A number of recipients—also larger than last year—were honored at the evening banquet.
Rich Johnson, one of the founders of The Randy, and several industry speakers, including Alex Hill, Executive Director of the EDPA Foundation, took time to talk about the impact of The Randy on our industry. Recipients were honored and several recipients (or their surviving family members) took some time to tell their stories and thank the audience for their commitment.
Since its inception in 1995, the Randy Smith Memorial Golf Classics and its ofcially sanctioned ancillary events have assisted over 250 families with over two million dollars in fnancial support, not to mention the emotional support. A full list of these previous recipients can be found on the Randy website: www.rsmgc.org.
Each year, the RSMGC Board of Directors reviews and decides on who will become the benefciaries of the events
funds. In its history they have accepted over 95 percent of ofcially received assistance requests. For 2024, there were 17 fnancial recipients and four honorary recipients. You can view recipient information on the Randy website: https:// rsmgc.org/about/recipients/.
One of the cool things about the event is that absolutely everyone is welcome, regardless of your prowess with a golf club. The Randy blankets all segments of the exhibition and events industry from exhibitors to show managers to general contractors and all down the tradeshow supply chain. One of the many things the founders and the governing board are most proud of is how they’ve been able to bring everyone together for this day of fellowship and good will. Many competing companies in their respective felds have known the Randy as the day they “lay down their swords” for the good of the overall cause.
Probably the biggest proponent and cheerleader and one of the hardest workers on the event is Rich Johnson. Every time I see him at an industry gathering, I can sense the energy he has for this cause. You can’t hang around him long
and not want to be a part of it. It is amazing to me that the same guys that started this thing in 1995 are still at it, still part of the core team that puts this event on every year. Still spending hours and hours and days and days of their own time creating this event. There are some deeply passionate folks on this team.
Johnson probably says it best: “If you are a frst-time participant, we welcome you with open arms. We encourage you to freely experience what our returning sponsors, participants and volunteers already know. The Randy is an opportunity to be part of a loving, caring, supportive community of family and friends that have proven to always be there for those in need.”
Or, as Randy board member Mike Boone says, “Once you go, then you’ll know!”
So just go.
This article has been shortened from its original version. To see the full article please see: https://exhibitcitynews.com/the-30th-raindy/ Jim Obermeyer has been in the exhibits and events industry for over 40 years, both as a corporate tradeshow manager and exhibit house owner. He can be reached at jobermeyer903@gmail.com
Photo courtesy of Exposures, Ltd.
The World of Tomorrow
THE 1939 NEW YORK WORLD’S FAIR
BY BOB MCGLINCY
Cosmic rays. Ghost cars. Talking robots. Skyscrapers. Helipads. Simulated rocket rides. A mechanical dog. Synthetic fbers. Ultra-violet bug killers. The View Master. The frst computer game. Hydroponically grown produce. Hybrid plants. Soybean processing. Smorgasbords. Lucite. A time capsule. Florescent lights. FM radio. Air conditioning. Television. These displays were some of the ideas and concepts that amazed twenty-fve million visitors to the New York World’s Fair in 1939.
Origin of the Fair
In 1933 and ‘34, the Chicago’s World’s Fair attracted 48 million people, generated an economic impact of $740 million, and made a proft of $160,000. New York City’s business and political leaders noticed that success and thought they could
do better: there was talk of drawing a crowd of 70 million and generating a billion dollars for the City. Instead of promoting the past like Chicago did, New York would focus on the Future. This World’s Fair would ofer a Depression-weary population optimism and hope. It would create local jobs. But before any success, it frst had to be built.
Transforming a Dump into a Dream
The land designated for the Fairgrounds-to-be was the Corona Dump. In 1925, F. Scott Fitzgerald described this rat-infested, waste-disposal area as “a valley of ashes.” It became worse in subsequent years. Prepping the space was more than simply covering the dump with new dirt, or additional land fll. It required draining the marshlands and rerouting the Flushing River. Once completed
acres inside the Fair, was larger than the entire Paris World’s Fair of 1937.
there were 34 miles of sidewalks, 17 miles of roads, dozens of miles of underground sewers, water mains, gas and electrical lines. The task employed 50,000 workers and became the largest land reclamation efort in the eastern United States in the 20th century.
Planning started in January 1936. The frst shovel broke ground on June 29, with the land being fully graded by March of the following year. Initial funding was fnanced with $27 million in bonds. $26 million was spent that frst year, and the Fair required additional fnancing.
How big was it?
Covering 1,216.5 acres, the Fairgrounds were three times the size of the 1933 Chicago Fair, and one-and-a-half times larger than all of New York’s Central Park. The “Amusement Zone,” a separate 280
Sixty-two nations, 35 US states, and 1,500 companies representing 40 diferent industries, all paid for the privilege to lease space at the Fair. There were 375 new structures erected onsite, including over 100 major exhibit buildings. The pavilions were futuristic-looking exhibition architecture; most were steel frames, bolted together to allow for easy dis-assembly. Many countries and corporations had their own separate stand-alone pavilions; others joined together exhibiting similar products inside one building. Corporate pavilions ranged from 10,000 square feet (the House of Jewels) to 300,000 square feet (General Motors). A list of the corporations displaying products and showcasing future concepts reads like a “Who’s Who” of famous brands of the 20th and 21st century.
The buildings, architecture, sculptures, murals, domes, rotundas, pylons, columns, corkscrew ramps, and elevated platforms were all part of
The General Motors pavilion
the allure. The highest point and most memorable feature of the Fair was the 700-foot tall Trylon and the 200-foot wide, 18-story Perisphere.
A Vision for the Future
The Fair promoted technology as a pathway to a better life. Some of the tech displayed there appeared incredible and unlikely: self-driving cars; the unifed electrifcation of the country; automated farms; a national interstate highway system with cloverleaf oframps; live images of attendees walking the Fair; indoor air conditioning; kitchen appliances that spoke; a live television broadcast of a presidential address. Some of the tech was more mundane, but still life-altering: nylon toothbrushes; color flm; antifreeze; an IBM calculator; 3-D movies; nylon stockings. Dupont sold sixty-four million pairs of nylon stockings in 1940, the frst year after their debut at the Fair. That statistic is truly mind-boggling and a testament to the commercial value of exhibiting at expositions!
Fifteen hundred corporations paid for the privilege
to exhibit products and present their vision of the future. A few of the more popular attractions included: “Democracity” (an exhibit predicting life in 2039); “Better Living through Chemistry”; “The Wardrobe of the Future”; “The Dairy World of Tomorrow’; and “The Town of Tomorrow.”
The biggest hit of the fair was General Motors’ “Futurama”; it showcased the world’s frst, immersive experiential display: an 18-minute “fight” over an imagined landscape of 1960 America.
The First Day
On April 30 1939, 198,791 paying customers entered the Fairgrounds. The Park was open from 9 a.m. to 10 p.m. for exhibits, and until 2 a.m. in the amusement zone for late-night entertainment. Day-one numbers were lower than expected. People may have stayed away because of the weather, or because of the anticipated size of the crowd. Initial projections, announced in advance, predicted half a million to a million people on day one.
Franklin Delano Roosevelt was the keynote speaker, and at 12:30 p.m. commercial broadcast television made its debut.“All who come to this New York’s World’s Fair,” the President said, “will receive the heartiest of welcomes. They will fnd the eyes of the United States are fxed upon the future.”
A single NBC camera fo-
cused on the President. From an antenna atop the Empire State Building, RCA transmitted FDR’s opening address in a ffty-mile radius. Two dozen receivers in the RCA building played the program on small screens for large crowds. RCA began selling television sets in New York City the day after it broadcast the presidential address. GE and Westinghouse soon followed selling their own television models. Ford added several TVs in their pavilion that summer where they displayed Ford commercials to entertain the crowds waiting in line.
The day progressed from warm in the morning, to cool and drizzly in the afternoon, to chilly with downpours in the evening. The fnal speaker, a scientist who had emigrated from Germany, was scheduled to talk at 7 p.m., after which he would banish the darkness with the frst public demonstration of a fuorescent lighting display.
Albert Einstein, the Fair’s “Ofcial Science Advisor,” was frustrated. He was limited to speaking for only fve minutes, and the topic was not his choice. The crowd before him was also frustrated: they were soaking wet; and Einstein’s heavy accent, coupled with the intermittent crackling from the loudspeakers, made his speech almost incomprehensible. Still the crowd had been informed that Einstein was “the most brilliant scientist in the world,” and they listened in rapt attention.
Einstein’s assigned topic was “Cosmic Rays”, and he did his best to simplify the subject. The intent was not to educate, but rather a gimmicky attempt to
engage the audience. New York City’s Hayden Planetarium had “captured” cosmic energy from outer space and then, supposedly, beamed those particles towards the Fairgrounds. Ten rays in all, one at a time. As the Planetarium signaled the frst transmission, Einstein closed a circuit, and fuorescent lights illuminated the base of the Trylon. Slowly, steadily, the fuorescents circled higher. As the lights progressed upwards, the crowd counted “FIVE …”SIX”… “SEVEN”… “EIGHT”… “NINE”… The Trylon was almost fully illuminated. At the fnal number—“TEN”—Einstein threw the last switch, and everything went black!
Not only did the lights on the Trylon go out, but the short circuit plunged the entire fair into darkness! Perhaps this unexpected event was yet another look into the world of tomorrow. Maybe it foreshadowed the war and the dark days ahead. Or maybe the blackout was merely a precursor to the electrical power outages of the future.
In any case, power was restored, and crowds packed the Fairgrounds, averaging 135,000 people a day, April 30 through October 31. Total attendance was lower than expected, however, and the decision was made to continue the Fair the next year, May 11–October 27, 1940. The theme would be, “The Magic of Today. The Miracles of Tomorrow.”
Part Two of this article will be a walk through the Fair, from the entrance to the dual icons, and beyond … viewing many of the exhibits, displays and attractions.
APeople on the Move
fter an illustrious career spanning nearly 24 years at the Cairns Convention Centre, Jenny Graham (right) has announced her retirement.
Michael J. Sawaya, President and CEO of the New Orleans Ernest N. Morial Convention Center (NOEMCC) announced that he will assume the role of President and CEO of the Audubon Nature Institute.
Senior Director of Sales and Event Services Elaine Williams, CMP, CEM-AP, has been appointed interim Chief Commercial Ofcer at NOENMCC, as Chief Commercial Ofcer Tim Hemphill announced his plans to transition to “fextirement,” a new Convention Center policy that allows him to work part-time and continue to contribute to the Convention Center.
Ernest N. Morial New Orleans Exhibition Hall Authority (Authority) announced that Chief Administrative Ofcer Alita G. Caparotta (right) will serve as interim CEO and President of the New Orle ans Ernest N. Morial Convention Center (NOENMCC).
Iain Wooldridge has been promoted to Chief Financial Ofcer (CFO) for Middle East North Africa (MENA) at ASM Global.
by Kerstan Szczpanski
Communication Exhibits, Inc., (CEI) has announced the passing of the torch from past President Scott McLaughlin to his son, Erik McLaughlin, who was company CFO.
UFI, The Global Association of the Exhibition Industry, has selected Chris Skeith, OBE, as the organization’s next Chief Executive Ofcer.
Visit Atlantic City announced Gary Musich will be succeeding Larry Sieg as President and CEO.
The Exhibitor Advocate announced the addition of Balkiz Sumerler to the Board of Directors. Sumerler is currently the Head of Global Events at Philips, where her extensive experience spans across tradeshow organizers, booth building, and communications & PR.
The National Association of Broadcasters (NAB) announced today that Sean Perkins has been named Chief Marketing Ofcer and Senior Vice President of Global Connections and Events (GCE).
Adam Mather-Brown has been appointed Chief Executive Ofcer of International Convention Center Sydney (ICC Sydney) following the retirement of former CEO Geof Donaghy.
ICC Sydney’s Beverley Parker takes on the position of Deputy Chief Executive Officer in addition to her current role as the venue’s Director of Business Development. She also maintains her role within ASM Global (APAC) as Director of Marketing.
N. Morial Convention Center (NOENMCC) has promoted Leslie Lotten to be its new Director of Event Services.
Moss Inc. announced the promotion of Elissa Decker to the position of Vice President, Global Procurement & Textile Development. The Eastside Rooms announced the addition of Adam Middleton as Head Chef. Jordan Cleary-Darrington has joined the Eastside Rooms as Business Development Executive.
Seattle Convention Center’s Board of Directors announced it has appointed Jennifer LeMaster as its new President & CEO. She is the Center’s frst female CEO.
ASAE President and CEO Michelle Mason, FASAE, CAE, announced that Mary Kate Cunningham, CAE, has been promoted to Chief Public Policy and Governance Ofcer.
PRINTING United Alliance announced the appointment of Derrick Nelloms (right), PMP, as Vice President, PRINTING United Expo.
Kevin Trainor, President of Con dit, has announced his retirement.
Brad Mayne, CVE, has joined NewGen Business Solutions as Industry Process Consultant. Mayne is also President and CEO of the International Association of Venue Managers. Mike Moyer has joined ION Exhibits as Senior Account Executive. Kubik announced the arrival of Mary Gabriel as their new Vice President of Business Development. The New Orleans Ernest
Aluvision Inc. welcomed a new Sales Executive Midwest: Jeremy Egenberger (left) Sho-Link Incorporated announced the appointment of Kirk Brien as Corporate Vice President. Destination Dayton, the destination marketing organization for Dayton and Montgomery County, has announced the appointment of Cathy Petersen as Executive Vice President and the promotion of Senior Sales Manager Ron Eifert to Director of Sales. San Diego Tourism Authority (SDTA) President and CEO Julie Coker was hired to lead New York City Tourism + Conventions Board of Directors. Destinations International (DI) announced that Lauren Shoaf Pace has joined the association as Vice President of Marketing. Kentucky Venues announced the appointment of Roxie Ruckriegel as the new Director of Sales for the Kentucky Exposition Center.
Visit Indy has welcome Emily Crane as an Account Manager and Kurt Siefert as an Account Manager. Max Spradlin was recently promoted to Account Manager at Visit Indy. The San Diego Tourism Authority (SDTA) announced the appointment of April Anderson as National Sales Director for the Southeast region. The New Orleans Ernest N. Morial Convention Center (NOENMCC) has promoted Micah Allen-Chambers to be its new Director of Sales.
Oak View Group and 360-degree solutions today named Alex Patton as
Senior Director of Booking, Canadian Alliance. As operators of The Arthur R. Outlaw Mobile Convention Center and the Mobile Saenger Theatre, Oak View Group named Renee’ Browning as the facilities’ new General Manager. Oak View Group (OVG) has named Nathanael Harris (right) as the new General Manager of The Greater Richmond Convention Center (GRCC).
ASM Global announced the appointment of Alan Pryor as the new General Manager for Exhibition World Bahrain (EWB). Tina Eggers will step in as Deputy Director of Business Development (APAC and MENA). Martin McGougan is the group’s Regional Director Business Development for the Middle East North Africa (MENA) Region.
ASM Global (APAC and MENA) has announced the appointment of Santiago Olea (right) as General Manager of the King Abdullah Financial District (KAFD) Conference Center in Riyadh, Saudi Arabia. Mark Jan Kar has been promoted to Senior Vice President, Entertainment, Content and Programming for the Middle East North Africa region as well as the General Manager of Coca-Cola Arena in Dubai. Deb Rogers has been promoted to Vice President – People and Culture for Asia and the MENA region.
ColorCraft has announced David Walker as Vice President of Operations. ColorCraft welcomed Summer Qu as Corporate Controller and Brian Bailey as a Senior Sales Executive. Circle has announced the promotion of Dana Kwan to Senior Vice President of Client Services. Brumark introduced Brandie Townsend as their new Sustainability Coordinator.
Steelhead Productions has announced Lori Duckett as Account Director. Reece Markman was also announced as an Account Director at Steelhead. John Mullen joins Steelhead as Account Director, marking his entry into the trade show industry.
Kelci Balkcom has been promoted to Associate Director of Sales at Atomic Golf. Two Eighteen announced that Samantha Wilson has joined the company as their new Executive Creative Director. Linda Tellez has joined 3D Exhibits, a Sparks Company, as Senior Account Manager. Pinnacle has announced Jimmy Doucette has joined the company as their new Experiential Strategy Director. EXPO Convention Contractors has announced Yanderis Lodos as Sales Manager, Yisel Pereira as a Sales Representative, Atrina Mirza as a Sales Manager, and Ryan Lloyd as their new Director of Revenue. Andrew Brown has joined NPARALLEL + Atomic Props, as Director of Strategic Development.
ly served over a year as the company’s Director of Client Services. Paige Bentley was announced as 4Productions’ new Assistant Director of Operations. Chris Dole has been announced as Sales and Marketing Manager with Diversifed Exposition Services, Inc.
Steelhead Productions promoted Jacob Blocher to Exhibit Designer, Abigail Bowen to Logistics Coordinator, Andrew Childers to Director of Business Development, Abraham Esqueda to Lead Exhibit Installer, Cody Kivi to Production Manager, Elizabeth Martinez (above right) to Director of Marketing Operations, Fidel Monarrez to Graphics Coordinator, Justin Schultz to Senior Account Manager, Adam Forbes to Program Manager, Andrew Gutierrez to Lead Exhibit Installer, Melissa Hengst to Estimating Supervisor, and Carlos Jimenez to Carpenter.
Aluvision Inc. has announced Ann Goossens as Ofce Manager, Nicole Shafer as Production Planner, Ron Lee as a Technical Designer, and Danielle Jackson as their new Logistics Coordinator. Condit Exhibits has announced the addition of McKenzie Parizek (right) as Account Manager. Calzone & Anvil Case Company has appointed TJ Milian as Chief Marketing and Sales Ofcer.
Paul Christman was promoted to Regional Vice President – Venue Operations at Pinnacle Live. Scott van Hees was announced as Project Manager at Pinnacle. Jim Armstrong was promoted to Director of Operations at Grapevine Visual Concepts. Victoria (Vicky) Diaz was promoted to Director of Account Management at Nationwide 360. Kyle Gott was promoted to Senior General Manager at Imagine Exhibitions, Inc. Steve DeWitt has been announced as Project Manager at D’Andrea Visual Communications. Jef Kisko has been announced as National Account Manager at OCTANORM North America, Inc. At EWI Worldwide, Jef Holscher has been made Vice President – Sales, Ann Parsons has been announced as Vice President – Sales, and Liz Gesaman has been announced as Director of New Business Development.
Jeremy Lyon has been promoted to Vice President of Sales at SmartSource. Kelly Valadon has joined Fudale Events as Vice President. Steven Rokicki has accepted the position of Senior Director of New Business Development at Spoon Exhibits & Events.
4Productions promoted Jorge Robles, Jr to Director of Sales. Sherrie Maltorell is now 4Productions’ Financial Advisor to the EVP, having previous-
Nick Selepouchin has accepted a position as Account Manager/Client Specialist at Southeast Exhibits & Events. Hayley Forney has been promoted to Senior Client Services Specialist at Abstract Displays Inc. Impact XM appointed Matt Mongoven, as Senior Vice President of Client Services.
ASTOUND Group announced the relocation of Ulysses Veloso from Burlington to Las Vegas. ASTOUND Group welcomed Adam Lewis as the Senior Director of Technical Services.
Harris Rosen
Sept. 9, 1939 – Nov. 25, 2024
The hospitality industry lost a giant with the passing of Harris Rosen, founder, president, and COO of Rosen Hotels & Resorts, on November 25, 2024, at the age of 85. Surrounded by family and loved ones, Mr. Rosen succumbed to complications from surgery, leaving behind a legacy of innovation, generosity, and determination that has deeply shaped Central Florida and beyond.
Born on September 9, 1939, in Manhattan, New York, to Jack and Lee Rosen, Harris Rosen pursued a degree in Hotel Administration from Cornell University, graduating in 1961. After serving as a frst lieutenant in the United States Army, he began his career in hospitality as a fle clerk at the Waldorf Astoria in New York City.
In 1974, Rosen took a leap of faith, using his last $20,000 to purchase a
Manuel A. Chico
December 1, 1964 - April 28, 2024
The tradeshow and events industry mourns the loss of Manuel A. Chico, a cherished colleague and friend who passed away unexpectedly at home on April 28, 2024. Born on December 1, 1964, in Orland Park, Illinois, Manny spent most of his life in Chicago and was a proud teamster who embodied the values of hard work, reliability, and community.
Manny’s career took him to Las Vegas as needed, where he made a lasting impression on colleagues and friends alike. Among his many roles and responsibilities, he served as the circulation manager at Exhibit City News, where his dedication ensured the publication’s reach and success.
Manny was preceded in death by his mother, Rosa Chico; his siblings, Rafael Chico Jr. and Maria Wilma Chico; and his nephew Armando. He is survived by his father, Rafael Chico Sr.; his siblings, Rosa Chico, Carmen Chico (James), and Rodolfo Chico (Chris); as well as his beloved nieces and nephews: Shannon, Cary, Oliver, Ava, Naomi, and many other extended family members.
small Quality Inn on International Drive. Through hard work, relentless determination, and an unwavering belief in himself, he transformed that single property into Rosen Hotels & Resorts, the largest independent hotel company in Florida.
Harris Rosen’s infuence on the hospitality industry, his community, and the lives of thousands of people is immeasurable. He received numerous accolades throughout his life, including being named Orlando’s most infuential tourism leader by Orlando Magazine and receiving the James B. Greene award, the Orlando Economic Partnership’s highest honor.
Above all, Rosen was a devoted father and a steadfast advocate for equality, education, and wellness. He is survived by his children Jack, Joshua, and Shayna. His youngest son, Adam, predeceased him in 2018.
Additional Lives in Memory
Exhibits, Dec. 15, 1968 - Dec. 20, 2024
EXHIBITORLIVE A Roundup of What’s New for 2025
by Danelle Dodds
Saddle up! EXHIBITORLIVE is riding into the heart of San Antonio from March 16 - 20, and it promises to be a barnburner. This isn’t EXHIBITORLIVE’s frst rodeo as 2025 will be the 36th installment of the event. The convention is corralling thousands of tradeshow and event marketing professionals for a week of education, networking, and innovation. With a hearty schedule boasting more than a hundred sessions and workshops and the industry’s only university-afliated professional certifcation program, EXHIBITORLIVE is the professional development conference for the feld. This year’s programming ofers some exciting twists for attendees.
New Horizons
After years of calling Las Vegas home, EXHIBITORLIVE explored new horizons last year. Planners took the show on the road in 2024, hosting the event in Nashville. The convention’s decision to move to a new location every year is perfect for exposing planners to diferent destinations. New cities enable returning participants to experience a variety of convention centers, ofsite venues, and refreshing changes of scenery. This is not their frst rodeo as the event returns to San Antonio. As the nation’s twelfth largest city, San Antonio has 6,500 guest rooms within one block of the Henry B. González Convention Center. With an easily walkable downtown and non-stop fights from 45 destinations, the city’s accessibility and convenience are a growing hot commodity for planners. But the vistas and venues aren’t the only new things planned for the convention.
A Reshoed Exhibit Hall Experience
A cornerstone of EXHIBITORLIVE is the innovation on the exhibit foor. Exhibit hall hours are revamping this year to maximize attendees’ time. Education sessions and hall hours will no longer overlap, allowing attendees dedicated time to engage with the latest products and solutions. Nearly 150 exhibitors will be on hand to showcase emerging technology, new trends, experiential exhibits, and much-needed resources for a constantly evolving market. Several exhibitors are expanding their 2025 show foor footprint, which promises increased options for showgoers. A few surprises also await guests, including hands-on engagement, interactive tours, and whispers of a wellness zone.
Trailblazing Workshops and Speakers
The backbone of EXHIBITORLIVE is education, providing attendees with the latest industry trends and best practices. This year’s workshops and sessions
will lasso hot topics including AI and sustainability. Attendees must register for classes in advance, which means the Certifed Trade Show Marketer (CTSM) credit courses will fll up quickly.
Tipping Hats and Shaking Hands
Recognition is also amping up this year. The Welcome Reception will spotlight graduates and CTSM upgrades. An Exhibitor Awards celebration will recognize standout booths before the exhibit hall opens on the second day. Both commemorations will draw visibility to deserving recipients throughout the convention. Returning events like the popular Women in Experiential is also heavily anticipated. The promised line-up of powerhouse women leaders will drive meaningful and heavy-hitting conversations. Registration for the event is open now. Time is running out to hitch your wagon to the tradeshow and event marketer bonanza event of the year. Saddle up for another year of industry innovation.
Photo courtesy of EXHIBITOR LIVE
By Kerstan Szczepanski
Northeast NRF 2025: Retail’s Big Show
NEW YORK CITY, NY
JANUARY 12–14, 2025
The Jacob K. Javits Convention Center will host NRF 2025, the retail industry’s largest annual gathering. This year retailers will discuss the rise of AI, social platforms impact on search engines, and the emerging market of Gen Alpha. This global event will feature over 6,200 brands, with professionals from more than 100 countries. Website: www.nrf.com
Southeast
VMX 2025: Veterinary Meeting & Expo
ORLANDO, FL
JANUARY 25–29, 2025
Attracting over 27,000 attendees, VMX 2025 will take place at the Orange County Convention Center, cementing its status as one of the premier veterinary conferences in the world. Attendees can explore the latest innovations in veterinary products and services, participate in hands-on interactive labs, attend more than 950 hours of continuing education sessions, and hear from renowned keynote speakers. The event also provides unparalleled networking opportunities, fostering connections among veterinary professionals from across the globe. For more information, visit www.navc.com
Southwest Kitchen & Bath Industry Show (KBIS)
LAS VEGAS, NV
FEBRUARY 25–27, 2025
The Las Vegas Convention Center will host North America’s largest kitchen and bath tradeshow. 55,000 industry professionals will explore the latest in kitchen and bath design, appliances, and technology. Over 70 educational sessions will include three two-hour workshops, 51 one-hour workshops and 14 1.5-hour workshops that will have presentations from industry peers. Website: www.kbis.com
Color Printing
• Rack cards
• Brochures
• Booklets
• Everything else
By Kerstan Szczepanski
International
DALLAS, TX
FEBRUARY 11–13, 2025
Held at the Kay Bailey Hutchison Convention Center in Dallas, PowerGen International is set to attract over 15,000 professionals from the power generation industry. This leading event highlights the latest advancements in power technology, including renewable energy, smart grids, and innovative solutions for energy challenges. Attendees can explore an extensive expo, participate in insightful sessions, and connect with industry leaders. Website: www.power-gen.com
• Delivery in Las Vegas, FedEx/UPS to all cities
• Be a HERO use Horizon Print Solutions and make it EZ
• Everything for your show or event from a top quality 25 year supplier!
Meeting & Event Supplies
• Lanyards & Credentials
• Binders, Tabs and inserts
• Tote Bags & Inserts
• Tickets & Programs
Promotional Products
• Giveaways
• Table Drapes & Signage
• Branded Apparel
• Gifts & Awards
South PowerGen
By Kerstan Szczepanski
West
Natural Products Expo West (NPEW)
ANAHEIM, CA
MARCH 4–7, 2025
Photography by Gary Prochorchik / Exposures, Ltd.
Natural Products Expo West is the must-attend event for the natural and organic products industry. With over 85,000 attendees, this massive tradeshow will occupy the Anaheim Convention Center, showcasing the latest in health and wellness products. Educational sessions and networking opportunities will highlight trends and innovation in the natural products space including AI and women’s health. Website: www.expowest.com
By Kerstan Szczepanski
SPIE Photonics West
SAN FRANCISCO, CA
JANUARY 25–30, 2025
The Moscone Center in San Francisco will host SPIE Photonics West, a key event for the photonics and optics industries. The show is expected to attract 20,000 attendees who will engage with cutting-edge technologies, explore innovative applications, and attend technical presentations with more than 50 course options and academia, industry, and governmental speakers from around the world. Website: www.spie.org
Based on reader feedback and industry trends, we’ve made the strategic decision to move the most comprehensive tradeshow calendar in the industry from our print edition to the web. This change will allow us to better serve our readers by:
» Remaining nimble in the current climate when show dates change
» Freeing up space in our print edition to give you the content you want: corporate profiles, trends and news you can use
Melissa Skipworth
A trusted full-service residential and commercial real estate team with over 50 years of expertise in the Las Vegas Valley. Dedicated to delivering exceptional results, we prioritize our clients in every transaction, ensuring a seamless, personalized experience that meets their unique needs and exceeds expectations.
Audio/Visual Audio/Visual
CorpCom
Since 1985, CorpCom has been a trusted exhibit, event, and décor partner in the US and abroad.
Partnering with CorpEvents New England- Professional Labor Resource, we provide a one-stop event experience from initial concept to successful completion.
» Custom Rental Exhibits
» Portable Exhibits
» Graphic Design/Production
» Professional I&D Labor
» Show Service Management
» Floor Plan Design
» Event Logistics
» Furniture Rental
SJP
SJP is a technology-solutions company that specializes in providing professional A/V, IT, and interpretation services for corporate events, festivals, private events, experiential productions, and conventions. We offer a wide range of capabilities to support all aspects of event planning, design, and execution, with a strong focus on quality and customer service. We are dedicated to delivering successful and memorable events for our clients, with strategic office and warehouse locations in Los Angeles and Las Vegas. Our services are available nationwide.
Las Vegas Power Professionals
Silver Silver
Horizon
Horizon’s affiliation with American Solutions for Business in 2021 is Rocket Fuel for out already Award-Winning level of Service & Resources to the Print Marketplace. When a client requires a project in a single market or in every city across the U.S., Horizon is poised to meet national, regional, and complex requirements at an unprecedented caliber of efficiency and intelligence. Museum and Permanent
Installations
Trade Show Services
South America Expo Services Venues
2025 EDITORIAL CALENDAR*
QUARTER 1 (JANUARY-MARCH)
Print & Digital
• Passing of the Torch
• Women in Business
• Changing Age Dynamics of the Industry
• Labor and Hiring Concerns
• ExhibitorLIVE Preview
• Day in the Life
• Wow Booth Features
• Tradeshow Calendar & Service Guide
• Associations & Advocacy Features
Digital only
• Maximizing ROI
• Recruiting Talent
• New Faces in the Industry
• Recruiting for the Industry
• Budgeting Tips for Exhibitors
• Advocacy Updates
Focus City: Northeast
QUARTER 3 (JULY - SEPTEMBER)
Print & Digital
• Tradeshow Technology
• Tradeshow Suppliers
• Furniture
• AV / Lighting / Graphics / Photography/Internet
• ExSys Awards
• Event Management Software
• General Contractors
• Day in the Life
• Wow Booth Features
• Tradeshow Calendar & Service Guide
• Associations & Advocacy Features
Digital only
• AI Considerations
• Randy Coverage
• Insurance/Legal/Contracts/Regulations
• Fall Show Updates
• Show Services
Focus City: Southeast
*Content is subject to change
QUARTER
2 (APRIL - JUNE)
Print & Digital
• Design and Innovation
• Sustainability
• Flooring
• Importance of a Brand
• Experiential Marketing
• Day in the Life
• Wow Booth Features
• Tradeshow Calendar & Service Guide
• Associations & Advocacy Features
Digital only
• Sustainability
• Social Media and New Age Marketing
• Measuring Marketing Success
• Tradeshow Marketing/Traffic
• Innovative Design
Focus City: Southwest
QUARTER 4 (OCTOBER - DECEMBER)
Print & Digital
• Transportation Trends
• Warehousing/Material Handling
• Shipping and Logistics
• Healthcare
• Security/Safety
• Labor Update
• Day in the Life
• Wow Booth Features
• Tradeshow Calendar & Service Guide
• Associations & Advocacy Features
Digital only
• Industry Predictions
• Show Management
• Awards Coverage
• Randy Coverage
• Post-Show Analysis
• Industry and Tradeshow Predictions 2026
Focus City: Midwest
Deadline / Space reservation: 8th day, or closest business day, of month prior to print issue. We would love to hear from you! Share the coverage you would like to see in future issues at newsdesk@exhibitcitynews.com
For nearly 40 years, Access has been a trusted name in the face-to-face industry, known for building experiences that ignite emotions, stimulate thought, and drive engagement. Our environments are designed to educate audiences and inspire innovation. Above all, we are committed to ensuring your brand approaches events with a well-planned budget and a go-to-market strategy. We are here to build with you and for you.
Environment designed and built with clear LED wall displays, revealing animated campaign videos. Photos courtesy of Padgett Photography.
DISCOVER NEW INNOVATIONS FROM BEMATRIX!
From March 18th to March 19th, stop by our booth in the Henry B. Gonzalez Convention Center in San Antonio, Texas to see our latest innovations and learn all about beMatrix.
Come see our new products at Booth #627
124D Perfect Corner Lightbox: Create perfectly illuminated corners! The four lit sides are easily integrated into your build or as a hanging sign.
Self-Closing Door: Our newly revised door has improved stability, durability, and closes automatically. Easily add a customizable porthole!
Glass Door: This ADA-compliant door is modular and compatible with b62 frames.
Double Deck: Maximize booth space thanks to seamless integration with beMatrix products.
ClimatePartner Certified Frames: Better track your reduced carbon footprint thanks to our certified frames.
120° Corner Post: Create unique shapes with the 120° Corner Post.
beConstruct: Build bigger and better with 90˚ and 180˚ extensions and versatile D30 connectors.
SEG Corner Post: Have total SEG fabric coverage with the Quad SEG Corner Post.
