Exhibit City News - Jul/Aug/Sept 2024

Jul/Aug/Sept 2024 • VOL. 30 • ISSUE 3

Designed for Detail.

As the most sustainable modular system for exhibits and events, Aluvision creates limitless possibilities. We’re trendsetters, and our R&D team works every day to develop new, high-quality products and accessories that are reusable, precise, flexible, and versatile.

Our passion for innovation results in strong relationships: with a dedicated team and worldwide network, our partners can rely on fast delivery and outstanding customer service.

Create your next masterpiece with Aluvision.

We are committed to a greener future, with innovative products and processes.

Our lightweight products are reusable, recyclable, and designed for a long lifespan.

We use solar and wind energy in production and ofer wasteless and reusable packaging.

Transforming Spaces.

WHERE INNOVATION MEETS ACTIVATION.

We are the architects of unforgettable moments that power meaningful connections between brands and their audiences using AV and LED technology. With a focus on innovation, we seamlessly blend cutting-edge equipment, heartfelt storytelling, and a touch of production magic to elevate your vision and leave a lasting impression. Let's craft extraordinary experiences together!

On our cover: The International Union of Painters and Allied Trades (IUPAT) and Miami Beach Convention Center stand in unity welcoming visitors to their city. Pictured are (left to right) Richard Curran, President, Expo Convention Contractors; Ariane Hildebrand, Director of Sales & Marketing, Miami Beach Convention Center (MBCC); Darrell Starks, IUPAT Business Representative, IUPAT Local 835; Thuy (Twee) Vuong, Assistant General Manager, MBCC; Anthony Montanaro, Director of National Sales, Vista South Convention Services; Freddie Peterson, General Manager, MBCC; and J.C. Garcia, Emeritus Business Representative IUPAT Local 835. 64

Greetings to ECN Followers Everywhere

It’s time to welcome the summer season!

Traditionally, summer is the time when the the tradeshow and events industry begins to slow down. It's the time when we, as a community, come together to enjoy the outdoors, spend time with loved ones, and light up the grill. For the frst six months of this year, many of us have been working, traveling, and making the shows happen nearly nonstop. Summer is the lull between busy seasons where we can sit back, relax, and think of all the accomplishments we’ve had this year so far.

As you relax, take inventory on your day, your job, and yourself. Sometimes this leads us to forget how demanding our jobs are: never ending meetings and deadlines, long days and nights, and endless travel. Many in our workforce thrive under these conditions of continuous intense pressure and activity. They love the challenge of full stop deadlines. Yet, sometimes we forget to take care of ourselves.

Our Q3 issue is about community, and the communities we have built with one another. In Calanit Atia’s column you will see how resilience and support allowed the ARTE Museum to blossom in Las Vegas (pg. 22). IUPAT and the Miami Beach Convention Center tell us on page 62, that we need collaboration and teamwork to thrive. We are reminded that Trade Show Lives Matter (pg. 64) and Bob McGlincy, in his Column on Heinz Ketchup reminds us that sometimes it is by being diferent that we can fourish (page 18).

Our feature story this quarter is on design and the minds behind innovation

and crafting booth stories. Pat Friedlander picks the brains of fve industry experts who can hopefully give you ideas for the future (pg. 40). Or perhaps you’d like insights from Jason Popp from Moss (pg. 46) or Liz Lathan from the Community Factory (pg. 28).

We continue our installments on show foor etiquette, on page 36, with a look into Event Marketers and a refresher for the fall season. We fnalize our three part series on the History of Exhibitors (pg 70). Jane Gentry and Pat Alaqua return to provide insights into how to make your business agile regardless of the new future you are planning (pg 32).

Having been in this industry over thirty years, my circle of friends is complete with fellow industry workers from labor, exhibitors, CEOs, and owners. We are a unique industry with a unique workforce. We share a love for what we do—the creativity, the travel, the adventure—while having the shared experience of having our ofce in the shop and, more often than not, the show foor. We are in this together—all of us. Until next time, have a cool drink. Give thanks that you are in this great industry and reach out to your friends to catch up. Most importantly: keep safe, have fun, and watch the heat!

Don Svehla, Publisher/Founder

Questions? Suggestions? Comments about our content? We love feedback and hearing from you! Send me an email at dons@exhibitcitynews.com

PUBLISHER & FOUNDER

Donald V. Svehla Jr. (702) 272-0182 ext. 102

DonS@exhibitcitynews.com

DIGITAL EDITOR

Marlena Sullivan digitaleditor@exhibitcitynews.com

ART DIRECTOR

Thomas Speak TomS@exhibitcitynews.com

STRATEGIC ADVISOR

Christopher "Chris" Kappes chrisk@exhibitcitynews.com

CONSULTANT

Lisa Abrams

LisaA@exhibitcitynews.com

NEW BUSINESS DEVELOPMENT

Christy Giambattista

ChristyD@exhibitcitynews.com

SOCIAL MEDIA EXECUTIVE

Ashley Sou AshleyS@exhibitcitynews.com

COLUMNISTS

Pat Alacqua, Calanit Aita, Paco Collazo, Jane Gentry, Liz Lathan, Bob McGlincy, Jim Obermeyer

CONTRIBUTING WRITERS

Danelle Dodds, Thea Engst, Pat Friedlander, Mark Hardter, Leslie Mujica, Ray Hubble Smith

STAFF WRITERS

Chris Kappes

Mark Hebert Kerstan Szczepanski

PROOFREADERS

Thea Engst

Mark Hebert Kerstan Szczepanski

CIRCULATION

Manny Chico Circulation@exhibitcitynews.com

We are in

the business of cultivating experiences

Welcome to Quarter Three of 2024! With the peak of summer comes our newest issue. While many of you prepare for the few months of the slow season, others gear up for the coming trafc that summer brings. When approaching this issue, I was focused on one thing. Often times, we at ECN were tasked with asking the question: What happens next? What happens next in technology? In design? In trends and processes? Exhibit City News stands at the forefront of the industry reporting on the news you want to know and the changes that the industry is experiencing as the year progresses. I asked our team

what is next in terms of tradeshow design? While we considered many things regarding marketing, AI, and design considerations, something felt of. With all these

changes happening, we began to ruminate on the people who built the shows. When it comes to design, one cannot forget the labor that makes the show happen. The two go hand-in-hand in many ways. Without the labor to make a design happen, there will be no booth. Without the designs, there is no booth to set up.

In these pages you will fnd insights into labor, experiential trends, design, and a love for the convention centers around the country who make our shows happen. You will hear from our experts, learn more about history, and see our continuation of the Rookie on the Show Floor series. Hopefully you will be inspired to continue to support your local communities and the experiential community as a whole.

Whether you are on the show floor or on the beach, stay safe and have a happy summer!

Exhibit City News' Q3 WOW Booth: Walmart, at Shoptalk designed by Nationwide 360

EXHIBIT PARTNERS EVOLVES INTO STORYLINK CREATIVE

Exhibit Partners LLC, based in Maple Grove, Minn., unveiled a major rebrand as Storylink Creative starting May 1. The transformation refects their growth into a full-service creative agency, ofering brand development, video production, and strategic data analysis alongside their existing services.

Founder Matt Williams emphasizes their evolution towards storytelling.

Director of Strategy Travis Stanton highlights their diverse expertise and com-

mitment to client relationships. President Candy Kirchner expresses pride in the milestone. With a strong client base and accolades, Storylink is poised for success. Visit www.storylinkcreative.com for details.

THE NEW TRADESHOW JOB BOARD WEBSITE IS NOW LIVE

Exhibit City News, a leader in tradeshow news for the last 30 years, debuted its upgraded Tradeshow Job Board website last month. New features include enhanced navigation, improved SEO for better candidate reach, dedicated recruiting staf, candidate resume uploads, and company job postings. Tailored for the events industry, the board ofers eleven specifc categories for efcient matching. Access the economical and efcient solution at the Tradeshow Job Board for your hiring needs.

ECA CELEBRATES LARGEST LEGISLATIVE ACTION DAY EVER

Over 130 leaders from the business events industry across 25 states convened on Capitol Hill for the Exhibitions & Conferences Alliance’s annual Legislative Action Day on May 31. The focus was on workforce development and reducing visa wait times for international exhibitors. ECA urges ongoing engagement to shape policy for industry growth and economic impact. Learn more about ECA’s advocacy at exhibitionsconferencesalliance.org.

TEAMWORK MAKES THE DREAM WORK

Collaboration Powers Miami Beach Event Success

Miami Beach Convention Center (MBCC) exemplifes seamless collaboration among venue management, labor, and contractors, pivotal in its evolution into a global event powerhouse. With a recent $640 million expansion and hosting prestigious events like Art Basel, MBCC’s success hinges on unity and innovation. This unifed approach ensures exceptional experiences and sustains Miami’s position as a premier event destination. For the full story see page 62

THE AGILE APPROACH

The Evolution of Business Strategy

In business, where adaptability reins supreme, chess strategy can be used for swift decision making. This principle applies in business, where adaptability reigns supreme. Companies must protect their “king” (core values) while seizing opportunities and navigating threats in a volatile market. Success demands agile strategies and a culture of innovation. For the full story see page 32.

ECLECTIC, ELECTRIC AND EXHILARATING

Event and Exhibition Design

The resurgence of events and exhibitions hinges on innovative design, which drives engagement and creates lasting impressions. We explore insights from fve industry designers on the inspirations, trends, and technologies shaping their work, emphasizing sustainability and the human connection at the core of their design philosophies. For the full story see page 40.

ROOKIE ON THE EXHIBIT SHOW FLOOR

On Your Best Booth Behavior

Eighty-fve percent of exhibitors link booth staf performance to their overall achievement which makes navigating your debut on the convention foor daunting. Booth success hinges on your preparedness and Meghan Shott, an industry veteran, shares strategies — from online presence to booth etiquette— is here to help ensure a polished performance. Follow her guide to stand out from the crowd at your frst exhibit. For the full story see page 36.

CONVENTION CENTER SNAPSHOT

by Kerstan Szczepanski

Miami Beach Convention Center

Location: 1901 Convention Center Drive, Miami Beach, FL 33139

Date Opened: October 1st, 1958

Square Footage: 1.4 million square feet of total space. Over 500,000 square feet of exhibit hall foor with a 60,000 square foot Grand Ballroom, and four junior ballrooms ranging from just under 20,000 to just over 12,000 square feet. MBCC also has nearly 65,000 square feet of breakout and meeting space.

Parking: 800 rooftop spaces.

Hotels: Coming Soon: The Miami Beach Convention Center Hotel, a Grand Hyatt hotel, will be directly connected to the convention center.

Airport Info: Miami International Airport is 12 miles west of MBCC and a 20 minute drive to the convention center.

Transport: Taxis, Uber, and Lyft, as well airport shuttles provide transport to the convention center. The Miami-Dade buses and the Miami trolley run to MBCC. The MacArthur Causeway, Julia Tuttle Causeway, and Venetian Causeway connect Miami Beach to Miami proper.

Website: miamibeachconvention.com

The Future of the Exhibitions & Events Industry

What does the future of the exhibition and events industry look like? Will it survive the changes that are taking place in the world right now and whatever is to come in the future? If only we could see the answer by staring into the crystal ball. Without that, let’s take a look at what is impacting us right now, and maybe we can make an educated guess.

By Jim Obermeyer

from exhibition and event design to on-the-foor attendee experiences. But will it mean the end to our world? I don’t think so.

Tradeshows vs. Private Events:

The COVID-19 pandemic brought on a variety of changes to this industry, from the full shutdown in 2020 to the development (and eventual demise) of virtual shows, to a growth in private corporate events as the world came back to life. Will private events mean the end to the exhibition side of the industry? I don’t think so. The opportunity for attendees to see and experience a wide variety of product and service options in one setting is best done at an industry-wide exhibition. Private events will remain critical to companies wanting to reach their specifc client and prospect base, but exhibitions will work alongside them for the greater industry audience.

Generational Diferences: You can read all you want about how diferent each generation is—from Baby Boomers to Gen-X, Millennials, and Gen-Z—and why things must change to suit the needs and desires of how the next generation will perform in the business world. But I will argue that there is one thing that all of these generations have in common: the need and desire to meet face-to-face, see each other, and have conversations in person. Sure, due to advancements in technology, we can do a lot of our work at home through the virtual world, but there is still a desire to have conversations—and to see and experience a product—in person. What better place to do that than at an exhibition or event with all your industry colleagues?

Artifcial Intelligence (AI): With the recent onslaught of AI in our world, there are those that believe it could be the end of our industry as we know it. But there were also those that had that exact same belief with the invention of the internet decades ago. Will AI have an impact on this industry? Absolutely, and in a variety of ways

Sustainability: Like it or not, the issue of sustainability in the exhibitions and events industry is here to stay. Driven initially by our clients (the exhibitor) who are now asking us about sustainability practices at tradeshows, it’s an issue that cannot be ignored. The global Net Zero Carbon Events Initiative is an international efort by numerous industry organizations to create standards and processes to address this issue across all aspects of our industry. The recently released EDPA/ESCA/EIC Sustainability Guidelines are aimed specifcally at the exhibit house, show contractor, and supplier side of the industry.

Pre-Show/At-Show/Post-Show

Marketing: While the methods and tools to market your presence at an exhibition or event may have changed and evolved over time, the fact remains that it is still critical to address these areas has, and this will not change.

Eforts like reaching your clients and prospects before the show to inform them of your presence and your promotions remain vital in-person. The same goes for establishing the correct messaging and experience for attendees at the event.

Of course, following up with your contacts to prove return on investment are all essential to making your presence worthwhile, both now and in the future.

The Art of Survival: In my tenure in this industry, we have survived the Energy Crisis recession of 1981-1982, the Gulf War recession of 1990-1991, the Dot-Com & 9/11 recession of 2001, the Great Recession of 2008-2010, and the Covid-19 Pandemic. While hard times and swift changes often occur during these periods, the resilience of our industry—and the passion of the people that are devoted to this industry—always shine through the darkness. We come out of it fred up and ready to go again. Whatever happens in the future on a global level, and to our local economy, I have no doubt this industry and its people will pull through.

Will changes in exhibitions and events happen in the future? Absolutely. Will exhibitions and events adapt to this change? Absolutely. What we experience on the show foor today is quite diferent than it was just a short time ago—I still remember when the very frst fat screen plasma TV was used on the show foor at RSNA. Now entire walls are lit with LED tiles. What will technology and change bring to the world next? Who knows? Well, I know we will experience it at an exhibition or event.

See you on the show foor.

Jim Obermeyer has been in the exhibits and events industry for over 40 years, both as a corporate tradeshow manager and exhibit house owner. He can be reached at jobermeyer903@gmail.com

Tradeshows Work

FROM BANKRUPTCY TO BILLIONS

At the time of his death in 1919, Henry John Heinz was worth the equivalent of $1.45 billion. His Pittsburgh factory employed 4,600 people and produced millions of bottles of ketchup a year. Decades prior, Heinz was arrested for fraud, and he had fled for bankruptcy. The charges were dropped (and in time he would repay all his creditors), but Heinz had lost everything: his business, his reputation, and even his parent’s home. His road to riches is a fascinating story, with detours and multiple stops at tradeshows.

By Bob McGlincy

distilled vinegar, and brown sugar. It was sweet, sour, and slightly acidic. He packaged it in clear-glass bottles so people could see its purity (a radical idea at the time). He named it “ketchup” to diferentiate his product from the existing “catsup.” His condiment was better tasting and purer than anything on the market—but he had to get people to notice it. He decided to go to the Centennial Exposition in Philadelphia.

In the 1870s, the state of food in cities was deplorable. There was no refrigeration. Food was often stored in vermin-infested containers causing meat and produce to become tainted and rancid. Sauces, often flled with sawdust as a thickener, were used to mask tastes. Heinz believed he could do better.

In 1876 he developed a new condiment: a tomato-based sauce with salt, onion, garlic,

Heinz believed he could mass-produce food products and sell them nationally. He started in Pennsylvania with pickles, horse radish sauce, and ketchup—and had developed over 60 additional products by 1893.

Exhibiting in Chicago, Paris, St. Louis, and San Francisco

At the Chicago World’s Fair, Heinz was the largest commercial food distributor at the show. His exhibit, unfortunately, was located on the second level of the Agricultural Building, limiting the number of visitors.

Heinz’s solution for attracting more people to his booth was simple: he would ofer free gifts to anyone climbing the stairs and stopping by the exhibit. Today, we would say his solution was obvious; but in 1893, the idea was original. Heinz hired young teens to distribute cards that could be exchanged in his exhibit for a free souvenir from the Fair. In another

brilliant marketing move, he tied his gift to his product. The giveaways were small, green, pickle charms, embossed with the Heinz logo, and could be attached to bracelets or keychains. Over the summer, Heinz gave away over one million items! The campaign was so successful, attracting so many people, that there was structural damage to the building. According to an article in the New York Times that fall, “the galley foor of the Agricultural Building has sagged where the pickle display of the HJ Heinz Company stood.”

The company won two gold medals at the Paris Exposition of 1900: the frst for product quality and the second for exemplary factory conditions.The following year, Heinz exhibited at the 1900 Pan-American Exposition, with an even larger booth space and display. He went on to exhibit in St. Louis in 1904, with a central display in the Palace of Agriculture, plus ten smaller exhibits around the fairgrounds ofering regional tastings. He proceeded to exhibit at smaller shows throughout the decade. At the 1915 Exposition in San Francisco, Heinz added a movie theater adjacent to his main exhibition building.

Heinz was an innovator. He was the frst to power an industrial plant with electricity. He did it before Andrew Carnegie, before JP Morgan, and even before Edison or Westinghouse. Heinz also developed a continuous fow system in his factory, utilizing an assembly line to enable workers to perform one simple task, over and over again. Heinz’s assembly line predated those of Ransom Olds and Henry Ford. Heinz’s factories were so clean, sanitary, and well-lit that he ofered public tours where over 20,000 people walked his factory foor annually.

In February 2013, not quite one hundred years after the founder’s death, Berkshire Hathaway and 3G Capital purchased Heinz for $23 billion. Two years later, the company merged with Kraft Foods. Today, that company sells over 650 million bottles of ketchup annually, plus an additional eleven billion squeezable ketchup packets. Tradeshows work.

Willwork creates labor and technology solutions for tradeshows, private corporate events, and retail installations. Bob McGlincy is director, business management. He can be reached at Bob.McGlincy@willwork.com

The Heinz Exhibit, Chicago,1893

The Heinz Pavilion and Movie Theater, 1915

We want to set you up for success! Let's produce something great together.

Contact Us: Service@willwork.com

Revitalizing the Live Communications Industry What Do We Do To Attract and Retain Young Talent

by Paco Collazo

In a sector traditionally dominated by seasoned professionals, a few companies are at the forefront of a transformation in the face-to-face marketing world. This industry, often considered one of the largest “hidden” sectors, has quietly thrived for decades, yet remains relatively unknown to the general public. With a fresh approach to management, we are not only attracting young talent but also fostering long-term relationships with these individuals by creating a supportive environment, prioritizing mental health, and valuing their contributions. This new energy is not only breathing life into our companies but is also drawing more young people to an industry that ofers dynamic, hands-on work and unique opportunities.

table. This balance between experience and fresh thinking is key to our success.

Prioritizing Mental Health

By Paco Collazo

Happy Projects has implemented a comprehensive mental health support system. We provide time for therapy sessions and cover the associated costs, ensuring that our young employees have access to the care they need. This initiative underscores our commitment to creating a workplace where mental health is prioritized. By fostering a culture of openness and understanding, we help our employees manage stress and thrive both personally and professionally.

Encouraging Participation and Innovation

Here’s how we’re making it happen.

Attracting Young Talent to a Hidden Gem

Despite its many years in the market, the live events industry remains relatively unknown to many. However, our innovative approach and dynamic work environment are changing that. By highlighting the unique and exciting opportunities in our industry, we are attracting more young people who are eager to be part of something special. The chance to travel, create, and innovate makes our industry an appealing option for those looking to break free from traditional career paths.

Creating a Vibrant Work Environment

Our culture is built on collaboration and respect, where every employee’s voice is heard. Young professionals are given ample opportunities to learn from experienced colleagues and are encouraged to bring their innovative ideas to the

One of the most exciting aspects of our approach is our emphasis on participation and innovation. Young professionals are encouraged to share their ideas and actively participate in decision-making processes. Whether through brainstorming sessions, project leadership opportunities, or inclusion in strategic meetings, we ensure their contributions are valued and impactful. This not only empowers our young employees but also injects new energy and creativity into our operations.

Dynamic Career Opportunities

The stand-building industry is unique in that it offers a dynamic work environment far removed from the typical desk job. Our employees have the chance to travel around the country, transforming blank slates into immersive environments. There is something truly special about bringing these environments to life, an experience that is not found in many other industries. This dynamic nature appeals to young

professionals who crave variety and hands-on involvement.

Long-term Career Development

We are deeply committed to the longterm career development of our young talent. Continuous learning opportunities, professional development programs, and clear career progression paths are integral to our strategy. By investing in their growth, we enhance their skills and demonstrate our commitment to their future success within the company. This long-term perspective not only benefts our employees but also ensures sustained innovation and growth.

Conclusion

At Happy Projects, we are redefning the stand-building industry by embracing young talent and fostering a supportive, inclusive, and innovative work environment. By prioritizing mental health, encouraging participation, and ofering dynamic career opportunities, we are not just hiring young professionals; we are building a future where they can thrive and lead. As we continue to grow and evolve, we remain committed to nurturing the potential of our young employees, ensuring a bright and innovative future for our company and the industry as a whole.

About Happy Projects

Happy Projects is a leader in the stand-building industry, known for its commitment to innovation, quality, and excellence. With a diverse and talented team, we are dedicated to delivering outstanding results and pushing the boundaries of what’s possible in our feld. For more information, visit www.happyprojects.us or contact us at smile@happyprojects.us.

HAVE A HAPPY DAY!

A Story of Resilience and Global Success

ARTE Museum

Las Vegas

ARTE Museum

Las Vegas, a Global Art and Technology Phenomenon, ofers a one-of-akind immersive art experience that awakens all fve senses, making it a must-see attraction.

By Calanit Atia

The internationally renowned immersive digital art venue has ofcially opened its frst exhibit in North America on the Las Vegas Strip. Spanning a $25 million, two-story, 30,000 square-foot space.

This Immersive Experience was created by d’strict, a world-class Korean digital design company founded in 2004 that has dazzled global audiences with installations such as “WAVE” in K-POP Square (2020), Seoul (2020), and “Whale #2” and “Waterfall-NYC” in Times Square, New York (2021).

ARTE Museum Las Vegas reinterprets nature and art as new media artworks. Each exhibition zone immerses audiences in works of stunning beauty and powerful elements of nature. Using digital technology to blend reality, fantasy, and hyper-reality, viewers fnd themselves at the base of tow-

ering waterfalls and strolling along beaches, admiring the aurora borealis. There is a room with a vividly realistic depiction of the ocean that may cause a visitor to step back, thinking the water would reach them.

As visitors progress through the galleries, they are surrounded by blooming camellia fowers, undulating waves, verdant forest landscapes, tranquil star felds, and more. Beyond visual immersion, each zone incorporates sounds from nature, such as blowing wind, waterfalls, and crashing waves, along with unique fragrances, engaging all fve senses to provide a one-ofa-kind viewing experience. This holistic viewing experience is the most defning characteristic of ARTE MUSEUM.

Highlight Features

One of ARTE MUSEUM LAS VEGAS’ most impressive features is the large-scale GARDEN exhibit, which includes a “Light of Las Vegas” zone. This new installation, custom-de-

signed for the Las Vegas venue, captures the city’s enthralling landmarks and the natural beauty of Nevada’s canyons.

The GARDEN exhibit also features the “Light of Masterpieces” zone, immersing audiences in the tranquil masterpieces of historically renowned western artists like Claude Monet, Auguste Renoir, Edgar Degas, and Gustav Klimt. Additionally, a new exhibit titled “ARTE MUSEUM X PAINTINGS OF JOSEON” features works from the Joseon Dynasty, which ruled Korea for 500 years between 1392 and 1897, marking a cultural renaissance.

The Story Behind ARTE MUSEUM

ARTE MUSEUM’s journey is as remarkable as its attractions. The story of determination and adaptation to client needs and evolving times started with its frst launch in South Korea in 2020, expanding to major cities globally.

Exhibit City News sat with Sean Lee, CEO of d’strict to discuss the company’s journey.

Other popular exhibits include the LIVE SKETCHBOOK, encouraging individuals to draw their own animals on paper and scan them, bringing their creations to life on the walls amid the sights and sounds of a peaceful jungle.

Q: Tell us about the experience:

Our aim is to allow the audience to experience the various senses felt in nature rather than simply viewing colorful video works. We approach this by utilizing various media technologies, such as projection mapping, multi-image control, and sensor-based interaction, to make the entire space one cohesive piece of art. All content is created by our designers and motion designers. The result

Sean Lee, CEO of d’strict

Photos courtesy of arte museum

is an oasis of tranquility amid the hustle and bustle of the Las Vegas Strip, which serves as the perfect home for ARTE MUSEUM’s frst exhibition in the Western Hemisphere.

Q: How did it all start?

A: d’strict is a design and art company that creates innovative spatial experiences by combining digital content with cutting-edge media technology. We started our business in 2004 as a web agency, initially providing B2B services to clients, including major conglomerates like Samsung Electronics. Over nearly two decades, we established ourselves as a renowned web agency in South Korea.

Recognizing technological advancements between 2008 and 2010, especially in digital media technologies like holographic displays, augmented reality, and projection mapping, our founding members and management team decided to pivot from traditional web services. We noticed that new visual interfaces allowed for interaction beyond keyboards and mice, utilizing touch, gestures, and sound.

Our management team decided to leverage these new technologies to create compelling digital content in physical spaces. This strategic pivot transformed us from a web agency to a digital marketing agency focused on innovative spatial experiences.

Between 2009 and 2011, we shifted our business portfolio from web development to creating immersive show content, exhibition content, and event content for large companies. However, despite the successful pivot, our management team faced challenges

in growing the company due to the project-based nature of B2B services, which did not guarantee stable revenue.

To address this, our management team decided to create our own content, owning the copyright and providing B2C services. This approach led to the creation of LIVE PARK, the world’s frst indoor digital theme park, launched in December 2011 in South Korea. This 10,000 square-meter (107,640 square-foot) park, which required an investment of around $13 million, ofered interactive exhibitions and games, allowing visitors to engage with various attractions and shows.

The LIVE PARK project was entirely developed by our design team, creating diferent rooms with various adventures. Visitors could create their own avatars by taking photos, which were stored on RFID bracelets, allowing them to interact with the attractions and exhibits.

Q: Was it a success?

A: LIVE PARK was creatively successful but commercial failure. At the time, people were not accustomed to interacting with digital experiences, and we lacked efective marketing tools like Instagram

and Facebook. We closed the temporary exhibition after three months and faced further difculties when our founder Mr. Cheng passed away.

Q: What was your next step?

A: Despite setbacks, we launched our second project, Play KPOP, in 2015. It created a very attractive hologram experience of performances by utilizing augmented reality and virtual reality. Unfortunately, this also faced commercial challenges due to a narrow target audience, and KPOP closed in 2019.

Even though we had failed twice in trying to introduce an attractive B2C business model to the market, our management team didn’t give up. In 2019, we began constructing ARTE MUSEUM on Jeju Island, which opened in 2020 during the pandemic. Despite the difculties of the pandemic, we saw signifcant number of visitors. Additionally, social media played a crucial role, as people could easily share their photos on Instagram and other social media platform.

This time we chose the theme of NATURE for its universal appeal. We fnally got it right; we found the right theme and timing where people start-

ed to appreciate this kind of experience. The venue attracted many visitors, leading to our frst commercial success.

Q: What is the future of ARTE MUSEUM?

A: d’strict has a long legacy in this industry. As you mentioned, the Art Museum did not happen immediately. We struggled for many years and were pioneers in this kind of experience. By introducing LIVE PARK in 2011, we started to imagine a new form of art experience, which eventually took shape as ARTE Museum.

Since the opening of the frst ARTE Museum, we have welcomed over 6 million visitors worldwide. Our goal is to open approximately 20 locations globally by the end of 2027.

For more information please visit: lasvegas.ARTEmuseum. com and d’strict.com.

Calanit Atia, an award-winning event planner and entrepreneur, is an Air Force Veteran and the Founder and President of A to Z Events, a Las Vegas DMC, Entertainment, and Booth Activity Agency. She can be contacted at 702-212-2500 or via email at Info@AtoZevents.com. Connect with her on www.twitter.com/CalanitAtia, www.linkedin.com/in/calanit, www. instagram.com/calanitatia

Kyle Palm Senior Network Specialist

WE ENSURE YOUR TRADE SHOW SUCCESS! IT’S THAT SIMPLE.

As a unique Las Vegas based carrier, we are dedicated to one thing - trade shows . With over 30 years of experience we are highly trained, skilled and focused on providing you with flawless service handling your exhibit materials in and out of Las Vegas convention venues.

What makes us so great?

› 24/7 nationwide service - year round

› Warehousing & exhibit crate repair

› Customized account management

› Show-to-show coordination

› On site show floor representation

› Over 100,000 sq. ft. of booth storage

› Certified weight tickets/on-site truck scale

› Pad wrapping & color-coded show labels

› More than 100 vans, tractors & trailers solely serving the Las Vegas market

Proud member of

Will AI Save the Live Event Industry?

Artifcial Intelligence (AI) is a double-edged sword: promising to revolutionize live event processes, making them more efcient and cost-efective. However, it will also alter or eliminate many traditional roles in event planning and management. This evolution, while challenging, is necessary to address.

Today’s Reality

Booth Preparation: 100-300 hours* dedicated to fnalizing design, ordering materials, staf training, and lead capture setup.

On-Site Execution: 8-12 hours* each day in active booth management, networking, and lead capture activities.

by Chris Kappes

Post-Show Follow-Up: 40-60 hours* are assessing the show’s success, analyzing lead data, and preparing reports. In total, 320 to 860 hours* or more, depending on the event scale.

Live Event Agencies

The live event industry is on a trajectory toward full recovery post-pandemic, according to Adam Sacks, President of Tourism Economics, an Oxford Economics company. Despite this positive trend, research from Gartner reveals a significant shift in marketing budgets, which fell to 7.7 percent of overall company revenue in 2024. This is down from an average of 11 percent in the four years preceding the pandemic, marking a new low since 2021. Further still, Freeman’s 2024 Exhibitor Trends Report shared that B2B marketers and audiences are younger and asking for: cost predictability, all-inclusive packages, more from lead acquisition, and new opportunities to communicate before and after an event.

Challenges Event Planners Face

Based on industry interviews, corporate and agency event planners and project managers encounter signifcant challenges due to the complexity, time investment, and inherent friction involved in event planning. Depending on the scale of the tradeshow, corporate event teams dedicate substantial time to various phases:

Pre-Show Planning: 200-500 hours in the 6-12 months* planning cycle including goal setting, budgeting, booth design, logistics, and marketing strategies.

Pre-Show Planning: 100-300 hours over 6-12 months* to client meetings, goal setting, booth design, budgeting, logistics, and marketing strategy development.

Booth Preparation: For larger, custom-designed exhibits, 200 to 500 hours* or more.

Marketing and Promotion: 200400 hours* including digital marketing, social media campaigns, email marketing, and PR eforts.

On-Site Execution: 40-80 hours* (focused on project management, not labor) on-site during multi-day tradeshows.

Post-Show Follow-Up: 20-60 hours* assisting with lead follow-up, performance analysis, and evaluation.

Areas AI Can Revolutionize

According to a 2023 study highlighted in Statista, exhibitors in the United States plan to participate in an average of 29.5 regional tradeshows annually. Given the signifcant time investment required, AI’s potential benefts are evident:

Lead Generation and Management: Efciently identifying and qualifying leads by analyzing attendee data, social media profles, and engagement patterns.

Customer Support: Streamlining real-time communication using chatbots, information collection, answering common questions, and resolving issues efficiently.

Personalized Recommendations:

Analyzing attendee preferences and behavior to recommend relevant exhibitors, sessions, and networking opportunities.

Data Analytics: Processing large volumes of data generated during events to provide actionable insights on attendee behavior, booth performance, and event efectiveness.

Content Creation: Developing marketing materials, presentations, and booth designs by generating content and design suggestions based on industry trends and best practices.

Event Planning and Scheduling: Creating event schedules, booth placements, and foor layouts.

Security: Detecting and responding to potential threats, such as unauthorized access or suspicious behavior.

Language Translation: Facilitating communication between attendees and exhibitors from diferent regions, breaking down language barriers.

Audience Engagement: Curating interactive experiences at booths, such as virtual reality (VR) and augmented reality (AR) demos, gamifcation, and interactive presentations.

Predictive Analytics: Predicting attendance numbers, booth trafc, and other key metrics to enable better resource allocation and planning.

Feedback Analysis: Automating the analysis of post-event surveys and social media feedback to identify areas for improvement and track overall sentiment.

Networking: Creating matchmaking algorithms to connect attendees with similar interests and goals, facilitating networking opportunities.

Takeaway

The human touch—creativity and strategic decision-making—will remain the heart and soul of event planning and execution. AI is our partner, not our replacement, ensuring the vitality and enduring success of the industry. The future waits for no one. Jump aboard.

*Estimates vary based on event complexity, geography, and timelines.

Designing for the Human Experience

BY LIZ LATHAN, CMP

You’re going to pick up a lot of incredible design ideas from this issue of Exhibit City News, but I’m here to bring you a new angle: designing for the human experience.

When designing exhibit spaces, we often think about the elements that need to be accommodated—a theater, fve demo kiosks, a meeting space, and a welcome desk. Check, check, check, and check. We built the places for all the things.

We might have even thought about how people will move through the space in the way that we catch them at the welcome desk and scan them for their swag. We bring them to a theater session. Our booth staf patiently awaits questions at the demo stations after each theatre session.

But what’s drawing people in there in the frst place?

Many exhibitors opt for the game approach—spin the wheel and win a prize or try the putting green to win some swag! Good for a fun greeting, but it rarely ties back to the message or the solution. It’s not driving deeper engagement, just transactional interactions.

Many years ago, one of my friends at a tech company shared their human action plan with me. It was based on the classic sports play known as “The Zone Ofensive.”

Here’s the play

Their frst level of interaction was the crowd gatherers a.k.a. The Screeners. These were the stafers talking to people in the aisles, asking initial qualifying questions, and uncovering potential interest in their solutions.

Once the challenge was established or uncovered, The Screeners introduced the prospect to a stafer who could initiate a more technical conversation, invite them back to a theater session on a topic that would be relevant to them, or bring them to a demo station.

If the prospect completed a demo or a session and was ready to talk more, they would be brought into the inner ring for a deeper conversation or even a whiteboard session.

This play adjusts based on the size of the booth and the number of stafers present, but all team members were trained on their role and cross-trained to know what each level of the ofense was responsible for doing.

Now let’s go back to that booth design you created.

How are you actually standing out on the show foor, bringing people into a conversation, and moving them through your booth for more qualifed conversations?

Here are a few ideas on how you can leverage the

idea of Screeners in your next experience design:

» Work with a comedy expert (like jonselig.com) to help your staff craft humorous opening lines that grab attention and get prospects open to a conversation.

» Invest in a strategic magician (like magicmeansbusiness.com) who can incorporate your core messages into their act to draw people in and keep them there.

» Collaborate with a tradeshow hospitality company to bring an experiential food activation (like crepesalatte.com) to attract people to your booth.

» Design a space in your booth to capture key challenges that attendees are having and invite

them in to share theirs on your board (or bring in something like spontaneousthinktank.com).

» Bring in an industry expert (like tradeshowinsights.com or tradeshowu.biz) to train your staff on how to engage with prospects. Yes, you might win awards for the booth design, but you’ll win hearts, minds, and leads with human engagement..

Remember that your booth isn’t just a structure on the expo foor; you’re creating a place of belonging—a home. A house doesn’t become a home until you fll it with people.

Liz Lathan, CMP, runs a community for corporate event professionals.

AIRPORT SNAPSHOT by Kerstan Szczepanski

Miami International Airport

Airport Code: MIA

Location: 2100 NW 42nd Ave, Miami, FL 33142

Date Opened: September 1928

Size: Just over fve square miles, MIA has four runways ranging from 8,600 to 16,000 feet. Three terminals: North, Central, and South, house six concourses for a total of 131 gates.

Transportation: Miami Intermodal Center (MIC) accommodates Tri-Rail, Metrorail, the MIA Mover, Metrobus, Greyhound Lines, and the rental car center. Downtown Miami is about 15 minutes from the airport.

Onsite facilities: There are over 120 places to shop in the airport, and plenty of dining including a Chili’s, Corona Beach House, Fig and Fennel, Shula’s Bar and Grill, and more. Wi-Fi, animal relief areas, nursing suites, water refll stations, and yoga rooms, are just some of the amenities.

Fun Fact 1: In 2021 MIA became the busiest international cargo hub as well as the busiest US entry for international passengers, passing JFK in New York. One of the biggest hubs in the country, it is a major gateway for Latin America and the Caribbean.

Fun Fact 2: Looking to take in 77 million passengers and 4 million tons of cargo annually by 2040, a 15 year—5 billion dollar—expansion will fnish in 2035.

Website: www.miami-airport.com

The Agile Approach

THE EVOLUTION OF BUSINESS STRATEGY

BY JANE GENTRY AND PAT ALACQUA

Seth Makowsky, a mindset coach, teaches athletes how to use chess principles to gain crucial seconds in a game. He helps them learn what matters most—the king—and how to protect the king while anticipating future opportunities, detecting hidden dangers, and making fast and smart choices with that data. In a marketplace where your product, service, and your ability to innovate are king, this is a valuable metaphor for business leaders. The days of producing a mediocre product and service while leveraging a powerful marketing engine to overcome defciencies are over. Today’s buyer demands high-quality and innovation. This has changed what strategy means to a business leader. Businesses can no longer aford to have 5- or 10-year strategies the market changes too quickly. Strategy now is like building the plane while you are fying it. It requires a constant cycle of innovation, listening to the marketing and adjusting. To use Makowsky’s metaphor, it means understanding what is most important to your business—the king—grasping the opportunities to innovate and diferentiate and protecting your business from potential threats with an eye toward consistent plays rather than the entire game. What could this look like for your business?

1. CLEAR VISON CASTING

All decisions about strategy should align with the vision for where the company is headed. Leadership must have clarity and agreement about the future goals of the organization. Equally important, to create organizational alignment, all employees should understand the vision and their role in helping the organization achieve it.

2. HAVE A PROCESS FOR CHOOSING OPPORTUNITIES AND PROTECTING FROM THREATS

Without a process for vetting opportunities and threats quickly, innovation slows. Make decisions on opportunities quickly be asking things such as:

OPPORTUNITIES

Does this align with our vision?

Too many leaders have ‘shiny object syndrome’ chasing the latest great thing that doesn’t align with the overall vision for the organization. This is a waste of time, resources, and employee energy. All decisions in the organization should be made against the overall corporate vision.

Does this play to our superpower?

Your superpower is not what you do, but what your company is great at: your knowledge and skills. I ran an experiential stafng frm for a period of time. Our superpower wasn’t stafng per se, but rather managing the

logistics and talents of people nationwide. This served us during the pandemic when we couldn’t staf for our typical clients, so we shifted to doing COVID-19 testing.

Do we have the infrastructure to support this move, or can we ramp it quickly?

This is where innovation comes in, can you leverage your existing infrastructure to aid in the new initiative?

Is this innovative enough to make a difference?

You may fnd an opportunity that is innovative, but is it innovative enough to diferentiate you? If not, is it an opportunity to remove an existing roadblock to production or service in your existing strategy? If the answer to both is no, perhaps you should move on.

THREATS

Is this a threat that will materially affect our position in the market?

We can sometimes be so focused on what is happening inside our organization that we notice major changes to the market too late. A client of mine who served traditional TV media waited too long to adjust the strategy to meet the digital disruption in the space. Another missed the trend of their distribution channel, their largest client segment,

moving to private label. Many leaders see the trends but wait too long to course-correct.

Will this impact our ability to serve our clients?

The supply chain disruption during the pandemic caused many companies to stall in delivering to their clients. Those who moved quickly were able to fll the gap, the rest sufered until long after the pandemic was over. Seeing changes to supply chain, fnancing, and other areas that impact delivery, and innovating quickly is an example of building the plane while you are fying it.

3. EMPOWER YOUR TEAM TO INNOVATE

A culture that rewards innovative thinking and prioritizes progress not only gets

ahead in the market but also has a more highly engaged and productive workforce. Employees thrive when they are clear on the company vision, have some autonomy in contributing to the vision, and know their role in getting the company closer to it. Have an internal mechanism that garners feedback and ideas from employees, especially client-facing employees. A salesperson recently told the CEO of his organization, who is also a client of mine, ‘Customers hate the colors on our new product line.’ She asked if he had shared that with anyone in product development and he told her that it hadn’t occurred to him. Foster innovation by creating intentionality around it in your organization.

4.

LISTEN ACTIVELY

Create a real-time feedback loop with your clients. The example of the salesperson who knew that clients hated the new product colors but did nothing with the information is a symptom of an organization without an efective feedback loop. Have multiple mechanisms for hearing from your clients. This might include regular meetings with client-facing employees, quarterly business reviews with your top clients to hear about the issues they are facing, or a social forum where you can engage with clients in real-time. Your client will experience market changes before you see them. A feedback loop will enable you to quickly assess opportunities and threats and give you the intel to seed your next innovation.

5. EVALUATE AND REPEAT

The adage from David Kelley, founder of IDEO, “fail faster, succeed sooner” is a core axiom in the feld of innovation design and the new normal for companies who wish to win in today’s marketplace. As you address opportunities and threats, move on quickly from what isn’t working and invest quickly in what is. The most innovative organizations know that failing is not a negative, but rather gets you information to seed your next innovation. To succeed in today’s market, leaders must be hyper-focused on developing a quality product or service and continuous innovation. This requires internal mechanisms for seeing, rewarding, and testing opportunities as well as

Employees thrive when they are clear on the company vision...”

seeing and adjusting quickly to threats. Leaders who realize that failing quickly can lead to the next innovation will be those who guide their businesses to stand out. Strategy today means knowing what is most important to protect— your king—and simultaneously seeing and adjusting to opportunities and threats. It means having an overarching goal and realizing that reaching it will require a series of plays that may need adjusting along the way. Perhaps we should all take up Chess. That ability to think a second or two faster may make all the diference.

As featured contributors to the ECN Business Beacon Series, Pat Alacqua and Jane Gentry share their ‘Building to Sell’ strategy and tips which are a blueprint for fostering growth, sustainability, and self-reliance in your business. By adopting this approach, you evolve from merely generating income to building lasting wealth. Embark on a journey toward a prosperous legacy, with or without the intention to sell.

Visit OptimumValueBlueprint.com now and take the first step towards achieving peak business value.

Rookie on the Exhibit Show Floor, part 2

ON YOUR BEST BOOTH BEHAVIOR

BY DANELLE DODDS

When it’s your frst time in a convention booth, it’s easy to feel like a deer in headlights. The pressure to be brilliant is signifcant; after all, 85 percent of exhibitors believe the performance of their booth staf infuences their success on the show foor. The weight of achievement, especially in an unfamiliar landscape, can shake you. But how do you steady yourself when it’s your frst time in the feld? Welcome to our second installment of Rookie on the Exhibit Show Floor, where we demystify the exhibit experience and make authorities out of amateurs.

Meet Our Expert

Meghan Shott, CMP, DES, is a critical player in Meeting Professionals International (MPI) at the global and chapter levels. Shott serves on the MPI Association Professionals Council and chairs its Marketing Communication Committee for the New Jersey chapter. Her volunteer commitment to the industry also includes being a dedicated International Association of Exhibitions & Events (IAEE) member. Professionally, Shott has over 15 years of experience in meeting planning, exhibition, marketing, and communications in the felds of non-proft, agency, corporate, and associations. She has managed hundreds of events,meetings, and tradeshows. She is the Manager of Business Partners and Exhibits for the New Jersey Association for Justice, a statewide association of trial lawyers. She brings her decade and a half of experience and training to the ECN Rookie on the Show Floor education series and coaches you on preparing for your frst role in an exhibit booth.

Pre-Game Preparation

» As any seasoned pro will tell you before you walk onto a show floor, you should have already traversed thousands of steps in the preparation process.

» Create Your Online Presence: Create a robust online profile in the exhibitor portal. Include your photo, logo, company details, and social media handles. By establishing a presence in the directory, prospective clients can find you more easily, both in advance and on the show floor.

» App-solutely Essential: Download the convention app for the exhibit experience in your back pocket. Not only will it save you on the show floor, but it will also allow you to see event details at a moment’s notice.

» Study Guide: The exhibit portal is the CliffsNotes for the entire convention. Before arrival: find client, competitor, and layout information. Take advantage of appointment scheduling and pre-set appointments with key clients.

» Survival Kit: Build and bring your booth survival kit. Include must-have items like breath mints, hand sanitizer, pain relievers, antacids, and Band-Aids. Helpful elements like scissors, tape, and a stapler and staples can be handy. Pack a refillable water bottle and a few shelfstable snacks to fuel you if you can’t step away. Remember a sweater or light jacket, as temperatures can fluctuate. Grab extra business cards, pens, and small notebooks to scribble details. But pack tight, booths are notoriously limited in storage space.

Healthy Hustle

The art of business requires a healthy body and mind. Caring for yourself frst makes you into a professional masterpiece.

» Early Bird Advantage: Conventions often mean traveling to different time zones. Whenever possible, arrive with enough time to allow your

body to adjust to the time difference.

» Get Your Beauty Rest: A full night’s sleep ensures some pep in your step. Studies show adequate sleep lowers your stress, improves your mood, and sharpens your mental capacities.

» Immunity Boost: The convention floor is a haven for handshakes. To keep your immunity up, take your vitamins and wash your hands often.

» Just Add Water: Travel and full days on the show floor can sap your body of hydration. Remember to hydrate well and often.

Be On Your Best Booth Behavior

The world is a stage, and your booth is in the spotlight. Remember that you’re always on.

» Don’t Back It Up: As guests approach your booth, they want to see a friendly face. Stand facing the aisle.

» Take a Stand: The show floor has an active atmosphere. Shott points out, “The best and most effective exhibitors are engaging. Being a

friendly and active participant in all aspects will be far better than sitting behind your table in your booth.” Her advice is to avoid sitting down and position yourself in front of tables and open areas.

» Get on the Same Page: If you’re lucky, you’ll share booth time with a team. Coordinate lunch and break schedules with your colleagues before the show floor opens to ensure you always have someone in the booth—and that everyone gets adequate time to enjoy the show and take breaks.

» Food for Thought: Never eat in your booth unless you have an in-booth reception.

» Be a Guiding Light: Impress your clients by pre-scouting essential locations on the show floor. You’ll be the resident expert when someone needs to know how to get to the nearest restroom, lunch spot, or their next appointment.

Dress for Success

You never get a second chance to make a frst impression. Savvy specialists know that your style must also be strategic.

» Don’t be a Heel: If one item of clothing is the foundation of a successful show, it’s your shoes. Exhibit floors involve miles of walking and hours of standing, so don’t try out new shoes. Wear a professional pair that is comfortable and can go the distance. If appropriate, embrace the current trend of nice sneakers with business suits.

» Well-Positioned: The events on the exhibit floor can find you standing, sitting, crouching, and hustling. Ensure your business attire can stand up if you must sit down. Wear clothing that fits your situation.

Final Thoughts

Before you walk onto the foor, Shott has some fnal advice.

» Capture the Content: Consider the whirlwind of the exhibit. You may meet hundreds of contacts in a few short days, so remember to capture the details. Write notes in the lead retrieval system, the Notes app on your phone, a small notebook, or on the back of a business card. Hone a system that works for you that doesn’t rely on your photographic memory.

» Connection is Everywhere: You may think your networking is only happening on the carpet of your booth. But the reality is that engagement possibilities start the minute you leave your hotel room. From standing in line at

The world is a stage, and your booth is the spotlight.”

Starbucks to chatting in the elevator to making a serendipitous connection at the Welcome Reception, every moment has the potential for magic. Some of your best conversations can happen in a more relaxed atmosphere.

» Attend Everything: To the above point, try to attend every ancillary event you can. Exhibits are the hub for networking receptions, client dinners, continuing education classes, workshops, and more. Experience as many as you can. You can potentially make a connection and learn something new about your craft or industry in the process.

» It’s a Marathon, not a Sprint: ROI after an exhibit can appear in many forms. Not every handshake will end in a sale. Relationship-building is relevant to every industry. Each moment of engagement is a building block. Calculate your success not simply by sold business but also by the new connections you’ve made.

» It’s Not a Goodbye; It’s a Hello: The biggest mistake you can make after the event is to file away the connections you’ve just spent three days planting. The post-event follow-up is crucial as the leads and contacts you made on the show floor are warm. Create a follow-up drip campaign to stay engaged. But be mindful and respectful not to come on too strong. Bombarding new connections is a no-no.

Everyone starts their journey somewhere. With our tips and tricks, you’ll be a few steps ahead of the pack.

Do you have additional suggestions to add to the list? Join the conversation on LinkedIn @exhibitcitynews! Keep following us for our next installments.

The Amazon of Exhibits

REVOLUTIONIZING THE EXHIBITION INDUSTRY

BY CHRIS KAPPES

Friction is the bane of exhibiting, a complex process fraught with logistical challenges and high costs. But that’s about to change, thanks to a software company with a bold vision. OZYUSA USA aims to become the “Amazon of Exhibits,” transforming the industry by removing barriers and simplifying the entire exhibition process.

The Genesis of OZYUSA

OZYUSA’S journey began 15 years ago in Barcelona, Spain. Originally called nEVENTUM, the company created an online matchmaking service connecting stand builders worldwide. This innovation allowed exhibition contractors to fnd and secure projects more efciently revolutionizing the way the industry operated. Today, thousands of exhibition contractors across the globe rely on nEVENTUM.

Here’s how it works: contractors visit the nEVENTUM website and pay a modest fee of 25 euros per lead (roughly $27) to access a database of rental exhibit projects in their city. Projects are meticulously vetted based on the scope of work and location, then matched with nEVENTUM’s extensive network of stand builders in 1,697 cities. From there, fve approved suppliers are selected to

provide pricing proposals to the end user. The process is streamlined, transparent, and efcient, as evidenced by nEVENTUM’s impressive average rating of 9.42 out of 10 from 58,000 published performance reviews.

A New Chapter with OZYUSA

Oswaldo Sanchez, a seasoned industry executive with experience at Orbus and Skyline, along with his investment team, acquired nEVENTUM in July 2024 and launched the company in the USA as OZYUSA. They have ambitious plans to expand the company’s services and capabilities. “Using nEVENTUM’s lead generation platform, we receive approximately 2,600 inbound project opportunities per year,” Sanchez said.

The frst step in their expansion to establish operation in Northcross Georgia. This location marks the beginning of a strategic initiative to build a network of fulfllment centers across the United States. These fulfllment centers (Cubework, for example) ofer fexible and scalable warehouse space in over 60 locations nationwide. “Our clients are familiar with the concept of ‘build and burn’—or rental, as it’s known in the US. We’ll depot assets where they need to be, providing the ability to scale up and

down. Labor will be sourced locally to ensure efciency and cost-efectiveness,” Sanchez said.

Simplifying the Exhibition Process

Sanchez’s vision extends beyond logistics. “We ofer three all-inclusive packages based on the exhibit design and budget,” he shared. These packages are designed to simplify the purchasing process and provide clarity to clients. The Custom package, priced at $100 per square foot, ofers bespoke designs tailored to specifc needs. The Modular package, at $75 per square foot, provides versatile, pre-designed options that can be customized. The Catalog package, the most budget-friendly at $50 per square foot, features ready-made designs that can be quickly and easily deployed. “Our proposals are straightforward, one-page documents that are easy to understand,” Sanchez said.

This level of simplicity is deliberate. “I hear all the time about the complexity and expense of exhibiting here in the US,” Sanchez said. “Our goal is to remove the fear and uncertainty from the process, making it accessible and hassle-free for everyone involved.”

Future Innovations and Expansion Plans

Looking ahead, OZYUSA has ambitious plans to continue innovating and expanding its services. “We’re committed to making exhibiting easier with new products, services, and technologies,” Sanchez said. “We’re leveraging the power of AI to streamline operations, enhance customer experiences, and introduce innovative solutions that address the evolving needs of the industry.”

One of the upcoming highlights is the ofcial announcement of OZYUSA, scheduled for Exhibitor Education Week, July 15-19, at the Fontainebleau in Las Vegas. This event will showcase OZYUSA’s groundbreaking approaches and set the stage for the company’s future endeavors.

Land of the Free / Home of the Brave

OZY USA

WITH OVER 29 YEARS OF EXPERIENCE IN TRADE SHOW MANAGEMENT AND EXHIBIT DISPLAYS FABRICATION. WE’RE COMMITTED TO EXCELLENCE, COLLABORATION AND UTILIZING OUR STRENGTHS TO ACHIEVE PROFITABLE MEASURABLE RESULTS. MORE THAN 20,000 EXHIBIT BUILDERS AT YOUR SERVICE IN 1,704 CITIES AND 148 COUNTRIES. 2,895,056 COMPANIES THAT ALREADY USED OUR SERVICE AND 94% GAVE US A 10 SCORE!

Eclectic, Electric and Exhilarating

UNVEILING THE CREATIVE MINDS BEHIND UNIQUE EVENT AND EXHIBITION DESIGN

Most of the news about the resurgence of events and exhibitions centers on numbers—revenue, attendance, and expanding the audience. But what is the genesis of the lure of events and exhibitions? It’s design. Design brings people across the show foor carpet. Design is the foundation of the messages that marketers craft for their audiences. Design fosters engagement, and design creates sensory memories long after the crates are of the foor.

To get some insight into the minds of the artists who create these designs, we reached out to fve people working in the feld. The two elements

BY PAT FRIEDLANDER

that stand out are inspiration and innovation.

LET’S

START BY LEARNING WHERE DESIGN IDEAS COME FROM:

Kerstin Mulfnger, Sanrio Project Manager, kubik: First and foremost, check European shows, as they are ahead of the curve. Euroshop, of course, fashion shows, and the Milan furniture fair for material trends.

Katina Rigall, Creative Director, Classic Exhibits: Check Euroshop, for sure. I live in North Carolina, the center of the US furniture industry. We have our own furniture fair, which is always inspirational. My

other source of inspiration is my membership in the Society for Experiential Graphic Design (SEGD). I love their conferences. Every year, the conference is held in a diferent city, so the experience is always diferent.

Natalia Rovira, Industrial Designer, Happy Projects: Crowd sourcing is important, seeing what other designers are doing. I like to check Behance.com for new ideas. And, of course, Euroshop. Personally, I’ve been fascinated by the concept of Ikigai, the Japanese philosophy that translates to “reason for being.” It emphasizes the intersection of four key elements: passion,

skill, societal need, and livelihood. It’s my purpose compass, guiding me towards a sweet spot where interests align with strengths, what the world needs, and how we can make a living. It’s a lifelong pursuit!

WHAT ARE SOME OF THE NEWER TRENDS THAT YOU’RE INCORPORATING?

Rigall: I tend to look at forms, shapes, materials, and technology. At Euroshop, I saw innovative uses of rope and twine for furniture. I like the fact that silicone edge graphics (SEG) allow us to do away with Velcro. LED walls are so much more accessible; we now have LED that looks like neon.

Kerstin Mulfinger, Sanrio Project Manager, German Architect, kubik

Finn Yonkers, EVP Creative, Blue Hive Exhibits

Natalia Rovira, Industrial Designer, Happy Projects

Katina Rigall Zipay Creative Director, Classic Exhibits

Eric Anderson, Creative Director, Access TCA

Mulfnger: Large LED walls and tablets take photos that can be incorporated into the exhibit display—or you can capture sound to make a memory out of a soundbite.

Eric Anderson, Creative Director, Access TCA: Tech is always important. It’s a vital way of delivering interactive, complex, and indepth messaging. I am a frm believer in leveraging tech in conjunction with other sensory applications.

A large array of LED tiles on a wall is big, colorful, impactful, and does the trick from a distance. However, its personal limitations and inability to invite the attendee into the space, rather than engage from afar, fall short of the purpose of in-person events.

That said, tech is getting more cost-efective and adaptable, and it will always create buzz if done correctly. Designing a space that integrates the strengths of technology with the structure to drive trafc to more intimate spaces within the exhibit or compel the visitor to become more personal within the space are successful uses of tech.

Put the shiny object out there, but do it cleverly, design it intentionally, and create intrigue. By layering these nuanced design elements intentionally, within the movement of an exhibit, you create the diference between posturing from the aisle and creating memorable engagements.

Finn Yonkers, EVP Creative, Blue Hive Exhibits: Anamorphic video (a cinematic technique that creates a widescreen aspect ratio without cropping or stretching the

Sustainability isn’t going anywhere, and it’s only going to grow...”

image) has brought us a third dimension, literally turning the corner on traditional “fat screen on a fat wall.”

Rovira: We’re all about building a personal connection with our clients. We want to be there with them every step of the way, from the initial brainstorming session for their booth design all the way to teardown. Every client is unique. A Japanese company will have diferent needs than a Dutch one, so we listen carefully and tailor our solutions accordingly.

WHAT ABOUT AI—ANY THOUGHTS?

Yonkers: AI is affecting many industries at different rates. Automotive styling has already integrated AI image manipulation into its process, and the results are quite amazing.

The key to their process is still the human hand sketch, which is manipulated to show variations for further exploration. While I think AI has more immediate potential for lead management and con -

tent alignment, soon we will be faced with desktop design capabilities that need to be cultivated to ensure creative relevance, not “scrubbed” or “preconceived” boredom. I’m exploring ways and processes that use AI to enhance the creative process rather than replace it. In this process, getting more abstract and sculptural has been a pleasant surprise.

HOW DO YOU SHOWCASE YOUR CLIENTS’ PRODUCTS AND SERVICES?

Rigall: Because Classic Exhibits is a manufacturer and our clients are distributors, we get all sorts of requests. The distributors are presenting to their clients—and we get a lot of feedback that gives us great insight into showcasing products and services. We provide search options that include footprint, confguration, and purpose.

The dealers and their clients can choose a custom-built exhibit or a rental—and everything in between. We have a search library of confgurations, and every Monday is “Design Monday” when we send out new renderings; we showcase in-lines and islands, portables and modular, banner stands, and hanging signs.

Each week we showcase three new and exciting designs from the best exhibit designers. Distributors can use our interface, or they can use their own brand. This is the kind of intel that helps me be a better designer.

Yonkers: Theatrical reveal has been extremely successful, using lighting and physical mechanisms.

CAN WE TALK ABOUT SUSTAINABILITY?

Anderson: Sustainability isn’t going anywhere, and it’s only going to grow in material change as well as a story-driving mechanism. The important thing about sustainability is how it’s defned.

There are many ways for exhibitors and convention halls to become a part of that story, and I think the more that narrative grows, the more it will create a meaningful shift in this industry. Nobody wants to be left out of a trend like this, but not everybody takes that big step all at once.

Sustainability can happen with pre and post-exhibitor waste practices, structural materials, lighting elements, and how giveaways and literature are being addressed. However, sustainability can also be talked about in terms of reuse: the idea that exhibit assets see a multi-use life beyond their debut is also a valid part of this story.

The change will come, and we will all be using fabrics made from post-consumer waste, vinyl fooring that’s made from water bottles, carpeting that gets recycled instead of tossed post-show, paper-based extrusion inflls instead of plastic—the list goes on and on. It’s important to recognize the shift, assess your personal situation, and adjust where prudent—but change is here, and it will shape this industry.

Yonkers: There are obvious “green materials” such as bamboo and hemp, rental aluminum panel systems, and low-voltage internal lighting

vs. theatrical truss. These are in full force as part of an all-in philosophy, but transportation is still the lowest-hanging fruit, which means lighter and more efcient structures and remote warehousing solutions are critical.

Mulfnger: Systems are trending again. Materials are being selected as “sustainable,” but they are not reusable; I question this practice. Reuse is preferable to recycling.

Rovira: This is a never-ending learning experience for me. We appear to be headed towards a more sustainable

future, all while remaining captivating. The future lies in a blend of the natural and the technological, with trends emphasizing textures and simple forms. Systems are exploding in popularity—they let you create endless shapes! The beauty is that you can combine these aspects. Attach plants, sticks, ropes, or any material you can imagine to the frame. Or you can display hyper-realistic photos and textures while creating immersive experiences with LED skin. And the best part? It’s all eco-friendly—you can reuse the frames endlessly, minimizing waste.

FINALLY, DO YOU HAVE A DESIGN PHILOSOPHY?

Rovira: Always contribute and do the best you can at the time; there is always room for improvement. I’m a big fan of giving a personalized design after listening to and reading the client’s brief. I strive to make it not generic. In addition to my work, I am always looking to learn from other areas. With books, courses, or diplomas, it is difcult for me to stand still.

Yonkers: It depends on what type of design. I try to work in other felds and disciplines to reboot and ex-

pand my perspective, and the following sentiment seems to prevail: brand-driven simplicity steeped in dimensional relevance and the unexpected.

Mulfnger: Less is more but use the 3D space given! People love people. I’ve always believed in it. They call, and they will gather.

Anderson: Design is, ultimately, a visual communication tool that transcends barriers. Identify the message, fnd that spark, and then bring it to life. We’re all human, and we’re all curious at heart. Good design captures that curious moment and brings it to life.

Behind Place Makers Insights from Moss

by Chris Kappes

Brand environments leader Moss is a pioneer in spotting experiential trends before they become mainstream. Serving approximately 75 percent of the nation’s exhibit, retail, and experiential frms, Moss collaborates with creative designers to transform concepts into three-dimensional realities. This foresight requires extensive research and development before new concepts debut on the foor. Jason Popp, CEO of Moss, shares his insights on trends and innovations in the tradeshow, retail, and permanent installation sectors.

Exhibit City News: What common challenges do the various experiential channels you serve face?

Jason Popp: The core challenge across experiential channels is efectively conveying the brand message in a physical environment. This is a universal issue, whether in a tradeshow booth for three days, a retail campaign lasting three months, or a corporate interior designed for over three years. Brand consistency is particularly challenging. Companies often present their brands through diverse materials within a single booth. Ensuring consistency across fabric walls, three-dimensional letters, rigid boards, and AV screens is tough. This challenge is one reason why more clients turn to us for varied production methods, notably dimensional letters, which have seen increased demand. Budget constraints are another major issue. Post-pandemic infation has driven up costs, so we must always be budget-conscious while serving our diverse channels.

ECN: How does Moss stay at the forefront of trends in the tradeshow, retail, and permanent installation sectors?

JP: We immerse ourselves in the environments we serve. Our team regularly walks tradeshow foors and visits retail outlets, both our clients’ and others. We stay active in industry associations like EDPA and SEGD and exhibit at shows like Neocon, which is fantastic for identifying key design trends in commercial interiors.

ECN: What recent product solutions has Moss pioneered, and what challenges do they address?

JP: Recently, our focus has shifted from product challenges to process refnements, particularly in response to shorter lead times in the exhibit and events industry. We’ve addressed this by adding shifts, state-of-the-art machinery, digital automation, and bringing capabilities like powder coating in-house, which speeds up project turnaround by 5-6 days.

ECN: How does Moss share trends among its global ofces?

JP: Modern technology plays a crucial role. We integrate acquired companies into our email and Microsoft Teams environment immediately, enabling seamless communication and collaboration across borders. Our global operations

team regularly shares insights on equipment behavior and material properties, ensuring ideas and best practices spread quickly within our expanding team.

Lastly, we distribute a monthly global newsletter that gives us a chance to share news on recent projects, feature our people and announce upcoming company events and internal initiatives.

ECN: How has sustainability changed the way Moss does business?

JP: Sustainability is integral to how we operate. Our team is deeply aware of our environmental impact, and initiatives like upcycling scrap fabric and implementing composting programs have been embraced wholeheartedly. Our new “Sustaina line” of products, ofered at no additional cost, makes it easier for clients to choose sustainable options without compromising on quality or price.

ECN: How does your customer base feel about Moss marketing full exhibit solutions?

JP: Our customers, which include exhibit houses, agencies, design & build frms, and general service contractors, appreciate that we focus solely on serving

Jason Popp

the channel, not working directly with exhibitors. This dedication to the channel enables us to collaborate efectively on diverse and challenging projects without competing with our clients.

ECN: What are the advantages and disadvantages of being a private equity-owned business?

JP: Being private equity-owned for over two decades has been benefcial. Despite the occasional negative portrayal of private equity in the media, our owners are knowledgeable and supportive, especially during the pandemic. They understand our industry and allow us to manage the business autonomously, which is crucial given the fast-paced nature of our sector.

ECN: Can you describe the process of working with creative designers to bring a concept to life?

JP: It’s a highly collaborative process. Our clients provide creative vision, and we ofer guidance on the best build approach-

es. We iterate on designs, considering constraints like portability, rigging requirements, and electrical provision, to ensure the fnal product meets all practical needs.

ECN: What future trends do you foresee in the tradeshow and experiential marketing industry?

JP: Clients will continue seeking ways to stand out on crowded tradeshow foors, driving innovation in lighting and complex shapes, areas where Moss excels. Additionally, sustainability will become increasingly important as more companies track their carbon emissions, extending this accountability to their tradeshow activities.

ECN: Are there any plans for Moss to expand into new markets or industries?

JP: We’re always exploring opportunities to enhance our oferings. A recent example is the acquisition of what is now Moss UK. The integration has been seamless due to our shared culture and approach, demonstrating our ability to

grow while maintaining our core values.

ECN: What sets Moss apart from other companies in the same industry?

JP: Our diverse capabilities under one roof allow us to explore multiple approaches to a project. We combine light wood fabrication, lighting, and fabric to create standout designs. Our culture of continuous improvement and digital transformation ensures we are always optimizing our processes and understanding the materials we work with.

ECN: How has the rise of digital transformation afected Moss’s business model and operations?

JP: Digital tools enhance our processes signifcantly. Our customer collaboration tool, for example, streamlines digital collaboration on artwork and frame drawings, reducing miscommunication. It provides clients with instant notifcations and access to all project documents, making the entire process more efcient and client friendly.

Eliminating Data Redundancy in Business Systems

BRING ALL YOUR DATA TOGETHER

BY RICK KOSTOPOULOS

When we say associates need to work together as a team, the same exists for data. To be efective, data needs to “pulling on all oars at the same time.” A major challenge our industry faces today is organizing data to work for us, not against us. We have all encountered it: multiple misspellings of company names, addresses, phone numbers, emails, titles, and detailed event information within multiple data repositories within the company. Combining all disjointed data into one system eliminates many issues companies face daily.

As an example, consider a query for all Chief Financial Ofcers in the state of Arizona across four databases:

» Our QuickBooks customer file

» Our Salesforce customer file

» Our registration customer file

» Our project customer spreadsheet

Inconsistencies arise as one database lists chief fnancial ofcer as CFO, another as C.F.O., and yet another mis spells it as “cheif” fnancial ofcer. Therefore, our query requires multiple condition al responses, or what we refer to as .OR. statements.

Managing these misspellings and interpretations becomes a daunting task, if not an impossible one.

Eliminating data redundancy gives you and your internal staff more predictive analysis capabilities, along with structuring your system with the AI capabilities needed to move forward in today’s rapidly changing business environment.

The efect on the employee is a given; it is indeed common sense. But let’s touch on the magic of AI and the reason for the elimination of data redundancy.

to conditional responses (.OR. statements) regarding Chief Financial Ofcers, we can tolerate the fact that our marketing department might miss a few. However, when AI begins setting up automated processes to accelerate our accounts receivable collection (cash fow) or planning our next marketing campaign based on trending products, we need to be cautious. Can we really aford to make those missteps, especially when our progressive competitors are unlikely to make them?

Reevaluating how you do business is never easy. Separating facts from statements like “I think our data is pretty good” is crucial. Don’t fool yourself — if you have four to six diferent systems from various providers, you’re dealing with a typical nightmare scenario in our industry today. You need to reevaluate your business practices, especially if you want to scale and grow.

In closing, we believe every company should have a clear

There is a lot of talk about the magic of AI, but it’s not all that magical.”

with decades of experience in the ERP space. Reach out to us anytime for a free consultation regarding your internal event business technologies.

Rick Kostopoulos is an ERP (Enterprise Resource Planning) expert who has spoken at major universities on the subject. His company, NewGen Business Solutions, is the author of ConventionSuite, built on the world’s #1 Cloud ERP, Oracle NetSuite. NewGen was recently named Oracle NetSuite Partner of the Year in 2023. ConventionSuite is an event services package currently used by builders, GSCs, venues, TUCS, and I&Ds. Its foundation is NetSuite, a well-thought-out ERP that includes CRM, projects, case management, payroll, payables, purchase orders, accounts receivable, sales orders, fixed assets, inventory, and general ledger. NetSuite is used by 37,000+ companies worldwide.

For more information visit conventionsuite.com or email sales@newgennow.com

Rick Kostopoulos

Aluvision: Leader in Creative Innovation for the Events Industry

by Aluvision

As the leading provider of the most sustainable modular system for exhibits and events, Aluvision ofers a world of design possibilities that transcend boundaries.

Creativity is evident in our manufacturing: when producing frames, Aluvision uses a patented process that provides an elevated, clean look unlike any other on the market. Moreover, Aluvision takes the extra step of anodizing all extrusion profles, to ensure high-end quality and increase the products’ longevity and eco-friendliness. Anodization reduces the oils excreted from raw aluminum which cause stains and greasy fngerprint marks. In turn, this ensures less byproduct waste since we do not need to use gloves and soap when handling our product. Anodization creates a protective barrier, leaving the surface scratch and dirt resistant. Moreover, there’s less risk of damaging wires or cutting the skin when handling Aluvision profles, because anodization leaves the aluminum with soft edges and a smooth fnish.

While Aluvision’s systems are the canvas for creating an event masterpiece, we also know they are used as a focal point. Our profles and frames are available in black powder coating, and can be customized to any color.

Whether we’re launching new products or the latest enhancements on old favorites,

our range of modular event systems, accessories, and tools are always evolving thanks to our dedication to R&D and innovation.

With the unique Omni-55 Pro frame system, VELCRO® is mechanically integrated into both sides of the frame using no adhesives. This keeps the VELCRO® from peeling back up in being exposed to temperature changes and moisture and means the frame will maintain its high quality look and integrity over time.

With fast, toolless installation and a stunning visual experience, our award-winning Hi-LED 55 and Hi-LED 55+ increase the impact of any event space with razor-sharp picture quality. The Aluvision Hi-LED system ofers unlimited possibilities with fat, curved, and angled options to create walls, ceilings, foors, volumes and hanging elements. Various pixel pitches are available as well as a version for outdoor use. As the most versatile LED tile on the market, the Hi-LED 55+ ofers maximum ROI.

Another useful product designed for indoor and outdoor use, Aluvision’s IF award-winning Flexbox, is an event unit solution with customizable fnishing options for SEG, lightboxes, glass, hard inflls, LED video walls, and even sleek wooden louvers. The Flexbox is an innovation unlike any other that is easily transportable and assembled. It’s linkable and stackable and with a simple

setup, its reusability is as certain as its longevity—making the Flexbox the most sustainable, fexible solution of its kind.

As an international company servicing over 3,500 partners worldwide, Aluvision’s demonstrated commitment to creativity can be felt across the globe. Our passion for innovative products results in strong relationships. We collaborate with our partners to engineer the solutions they need, and our dedicated team and worldwide partner network create one huge Aluvision family.

With a brand-new showroom and parts depot in Las Vegas, Aluvision is even better equipped to service customers. The fully operational sales depot is stocked with the most common Aluvision components such as connectors, frames, full-length corner profles and puck lights. The showroom is an immersive mecca of Aluvision’s sustainable design solutions Anyone interested in learning more about Aluvision’s standout products is welcome to schedule a tour.

Aluvision’s versatile, modular exhibit systems ofer endless combinations and event design possibilities with a wide range of reusable products. Featuring toolless assembly and a plug & play model, Aluvision solutions are very intuitive and ofer complete freedom of confguration and seamless integration between systems.

The sustainability, durability, and long lifespan of our products has provided our customers with high ROI in their use, and it’s helped them increase their operational efciency. Especially for experiential agencies and exhibit houses with inhouse custom build capabilities, relying on Aluvision’s systems as the foundation for their event designs translates to cost and time-savings.

Our dedication to creativity means even the most custom of looks can be created using Aluvision systems.

The Aluvision US Headquarters is located in Duluth, Ga. while their secondary office is in North Las Vegas, Nevada. For more information please email info@aluvision.com or visit www.aluvision.com

Aluvision’s LED Diamond

Aluvision's brand new showroom and depot in Las Vegas

We Specialize In:

• Traditional Forms

• Promotional Products

• Tags & Labels

• Large Format Printing

• Commercial Printing

• Specialty/Unique Items

• Stationery

• Logoed Apparel

Services We Offer:

• Graphic Design

• Mailing Solutions

• Ez-Net Online Ordering

• Warehousing/ Product Management

• Kitting Fulfillment Services

• EZ-Net: Online Ordering & Proofing

• Collateral Management & Distribution: Move projects & Packages... with your mouse.

• Direct Mail Solutions: Ongoing effort or one time campaign

Lancaster Management Services Leads the Charge in Event Excellence

Indiana Convention Center Expansion Fuels Growth

by Mark Hebert

Lancaster Management Services, Inc. has delivered quality tradeshow and event services for nearly 20 years. Founded by Patrick Lancaster, the company prioritizes employees and customers, ensuring efciency, eliminating uncertainty, and enhancing tradeshow value while expanding nationally, always maintaining top-tier customer service.

The Indiana Convention Center is undergoing its sixth expansion, adding the state’s largest ballroom, meeting rooms, and event space. Connected by a skybridge, it will include an 800-room hotel with a rooftop bar and sky lounge. Completion is expected in summer 2026.

Exhibit City News sat down with members of the Lancaster team to discuss Indianapolis.

Q: As a labor company based in Indianapolis, what is Lancaster Management Services’ forecast for the future of Indianapolis as a convention city given the recent expansion of the Indiana Convention Center?

A: We are excited about the future with this new expansion. Indianapolis is our favorite downtown area, and with the addition of space and a hotel, it is now one of the best downtown convention areas.

Q: What do you see as special challenges facing your growing market for an I&D company–i.e., labor, staffing, training, logistics, budgets, competition?

A: Labor will be a challenge due to the industry’s workforce shortage. We must actively seek new team members to support this exciting time. Competition will increase as companies see Indianapolis as an opportunity, but we welcome it. More exposure will bring more events and revenue for our industry and city.

Q: Do you see Indianapolis becoming a second-tier convention center because of the expansion?

A: This expansion will give the Indiana Convention Center almost one million square feet of space. While not as large as Chicago or Orlando, we have numerous hotels, dining, and entertainment options within walking distance, unlike other convention cities. Covered walkways make it accessible even during colder weather. I believe it should be considered a top-tier convention center.

Q: What is the economic impact of the convention expansion and things like hotel rooms and tourism? What about attractions like dining and entertainment?

A: This expansion will lead to $1.3 billion in conventions

committed to Indianapolis, with an additional $1 billion in new conventions coming soon. Notable commitments include:

» GenCon: Renewed through 2030

» Drum Corps International: Renewed through 2033

» National FFA: Renewed through 2033

» Alcoholics Anonymous International Convention: Coming in 2035 for its 100th anniversary

Q: How is Lancaster Management Services preparing for more activity and meeting the needs of this growing market?

A: We have promoted Daniel Gibbs to Indianapolis City Manager. He has grown up in the industry, with his father, Skip Gibbs, as our Midwest Regional Director and brother to our owner, Patrick Lancaster. With his promotion, we will have multiple layers of our operations team supporting all the new shows and events from this expansion.

Q: Please give us a bit of background on you and Lancaster Management Services and how it is evolving. As a regional director, how are you personally meeting these expectations?

A: Skip Gibbs, Director of Midwest Operations, has been with the company since 2006. In these 18 years, he has held many roles in our operations, helping shape it to what it is today. “I see my job and performance as a direct refection

of myself personally. This company is my top priority after family. I constantly work on improving our team members and being cost-efective with our materials and equipment to beneft our company and clients,” said Gibbs. “I am also continuously searching, hiring, and training new talent to meet our clients’ needs and our continuing growth.”

Q: Why is Lancaster Management Services the best choice for a company exhibiting in Indianapolis?

A: We started in Indianapolis and have our roots here. Many of our team members are locals with ties to the city. This means we know people, have connections, and have local resources, which is often what it takes to get the job done. This year is our 20th anniversary, and our start was based on providing large-market service in small-market areas. We were servicing this area before other companies even knew where Indianapolis was located. During this time, we have gained a reputation as the go-to labor management company in the area. We are privately owned, making our clients and employees as close to ownership as one can get. Patrick emphasizes family values, refected in our client relationships and customer service. We don’t have a larger equity frm controlling our actions, allowing us to meet our clients’ and employees’ needs efectively.

For more information on Lancaster, please visit: www.lancastermanagement.com/ For more about Indianapolis, please visit: https://www.visitindy.com/

Celebrating 20 years of Service Excellence

SHOP TO SHOWFLOOR

An In-Depth Look into Today’s World of I&D and Event Labor

Photo by Shannon Dorn

Walmart Shoptalk WoW Booth

by Kerstan Szczepanski

Creating the Shoptalk Walmart booth was no small feat. The challenge? Unifying Walmart’s diverse divisions into a single, harmonious experience. By repurposing elements from previous designs, the team crafted ‘Walmart Town,’ a stunning immersive retail environment. Even more impressive, they accomplished all this in just 10 weeks.

Each brand was given its own storefront, which allowed for visual variation without making the space feel disjointed. Connected visually by a custom-printed foor, a sidewalk wound its way around the town, taking the attendee on a journey through each of the brand stores. Some of the exhibit highlights included a replica of Walton’s fagship store in Bentonville, Arkansas, a sculptural car and meeting area, a tech store, a café (serving hundreds of cups of cofee per hour) and concealing a double deck, a retro inspired drivein diner, and an open air square with Walmart’s spark icon serving as the bench seating.

With the booth space being the biggest

By the Numbers

Booth Footprint: 40’ x 60’

Booth Height: 18’

at the show and directly across from the hall entrance, the exhibit was impossible to miss. It drew attendees in from all sides, and kept the Spark Café baristas busy from show open to close.

Joe Christiana, Creative Director for Nationwide 360 said, “Seeing the project transform from a dozen or so square inches on my monitor screen to a larger-than-life architectural environment was a surreal experience—what walking into a dream might feel like if the dream suddenly appeared in reality. There’s nothing like the perspective of a design going from your fingertips to surrounding you. I was thrilled to watch people get drawn into the space and I marveled at how quickly and expertly the production team brought the vision to life.”

Photos by Joseph Christiana, Nationwide 360

PROJECT CREDITS

Client Team / Event

Conceptualization: Maria Buzzell, Sr. Marketing Manager, Walmart Commerce Technologies; Madison

Pate, Sr. Event Marketing Program Lead, Walmart GoLocal; Maddie Sapigao, Events Manager, Walmart

Marketplace; Joel Santana, Events Marketing Manager, Walmart Commerce Technologies

Design & Fabrication: Nationwide 360

Lead Designer: Joseph Christiana, Nationwide 360

Project Manager: Frank Vesce, Nationwide 360

Account Manager: Victoria Diaz, Nationwide 360

Production Manager: Anthony Calvaruso, Nationwide 360

Engineering Lead: Steve Graffeo, Nationwide 360

Exhibit I&D: Nth Degree

Graphic Production: Nationwide 360

Flooring: Brumark

Photography: Joseph Christiana, Nationwide 360

By the Numbers

Booth Footprint: 20’ x 30’

Booth Height: 16’

David Torres Productions, Inc for Mi

by Kerstan Szczepanski

The mission of the MIFFY booth design is to create an attractive, comfortable, and functional environment for MIFFY exhibitors and booth visitors. Producer David Torres said, “We have been assisting our client (Mercis BV) with their MIFFY booths at Licensing Expo since 2008. They are based in Amsterdam and are always a pleasure to work with. We have had many years

of success in collaborating with them on functional and creative design ideas that continue to intrigue their existing customers as well as attract new ones.”

Featuring a tall painted wood structure that spans the entire 20 ft x 30 ft footprint, the MIFFY booth had a grand feel even when viewed from a distance. Backlit graphics enhanced its simple white palette. Two overhead arches

by

Photo

Shannon Dorn

created the sensation of entering “the world of MIFFY,” with plastic globe pendant lights hanging over each of the two meeting tables. The fooring consisted of light maple-colored vinyl faux wood with a half-inch under pad, ofering a museum-like look and comfort for attendees. LED backlit fabric graphics showcased professional photos of lifestyle licensed products from licensee partners. Locking

PROJECT CREDITS

Booth Design:

David Torres Productions, Inc

Project Management:

David Torres Productions, Inc

Production: David Torres Productions, Inc

Booth Photography: Shannon Dorn

Expresso Services: Bungalow Coffee - Las Vegas

glass display cases with foating quarter-inch glass shelves presented actual samples of current partner licensed products, illuminated by recessed LED light fxtures on three interior sides. The MIFFY Café area included an espresso machine and barista service for exhibitors and attendees, along with MIFFY-branded barstools, for casual, comfortable, and functional meetings.

“An attendee at the recent 2024 Licensing Expo contacted us after the show closed,” said Torres. “They were so impressed with our MIFFY booth design that they took a picture of our DTP logo and searched us out on the internet. Based in the UK, they are looking for a new booth design and build partner here in the US. We have already met and there is a high

potential for us to assist them on multiple US shows annually. It’s always nice to obtain customers this way. It proves how important smart booth design and execution is in building your business, as well as your customers business.”

IUPAT: Teamwork Makes the Dream Work

COLLABORATION POWERS MIAMI BEACH EVENT SUCCESS

BY CHRIS KAPPES

In the heart of Miami and South Florida, the Miami Beach Convention Center (MBCC) stands as a testament to the power of collaboration. Here, venue management, labor, and contractors work in harmony to create memorable experiences for exhibitors and attendees alike. This unique synergy is the cornerstone of the center’s success, setting it apart as a world-class destination for large-scale events.

Originally built in 1958 for $4 million, the MBCC has expanded three times, fueled by interest and growth in business and consumer events, global tourism, and corporate relocations. Located on

a 25-acre campus in the heart of Miami Beach, the MBCC hosts approximately 600,000 guests per year attending events such as Art Basel, Miami International Boat Show, Florida International Medical Expo (FIME), Supercon, and others. The MBCC is one of the most technologically advanced convention centers and was recently named one of the top 30 convention centers by the Wall Street Journal.

“Our most recent $640 million expansion, funded by the City of Miami Beach, allowed us to grow our overall exhibition space to 1.4 million square feet to better serve the eighty events we host each year,” said Freddie Peterson, MBCC

General Manager, Oak View Group.

But this growth would not have happened were it not for a unifed efort by venue management, labor, and contractors. “We work together, as one,” said JC Garcia, Emeritus, Rep, Sign & Display Local Union 1175. “The collaborative eforts started about sixty years ago. We are not about opposition, but about working together. We have the collective power to give exhibitors the best experience.”

Anthony Montanaro of the Vista Convention Services echos that sentiment. “It’s great to see that in the Southeast, labor really wants the shows to come back and be successful year after year."

Peterson adds that the compactness and familiarity of the team contribute to their success. “We all know one another, and if you don’t get the back of the house right, the front of the house doesn’t happen. It’s all about teamwork.”

The Recipe for Success

Peterson describes three things as the recipe for their success. “I always share

that our business is about relationships, partnerships, and friendships,” he explains. “When show organizers make the decision to bring their event to the MBCC, they are met with a unifed team. External forces, such as the local hospitality industry, GMCVB, GMBHA, and industry organizations PCMA, IAVM, ESCA and others also infuence what we do, next to our F&B venue partner Sodexo Live! and our technology partners. When you get here, you get a total package.”

This total package also includes what Peterson calls the 4 Cs: calm, cool, collected, and communicate responsibly. “We really go out of our way as a group to foster these attributes both internally and externally.”

Building the Future Workforce

It’s widely acknowledged and reported that approximately 30 percent of the labor workforce left during COVID-19 and didn’t return to the live event industry. The result has been a nationwide gap in

skilled and experienced labor. This loss impacted all the convention centers under the jurisdiction of Garcia and team, from Key West to Palm Beach. “Post-Covid, the event business has taken of like a rocket,” said Darrell Starks, IUPAT 1175 Business Representative. “Workforce development is key to serving our growing event business.” Garcia stresses the importance of education and recruiting the next generation workforce. “We’re competing for talent and attend senior days at local high schools to share that trades are an excellent alternative to college. In fact, there are trade schools that pay for training, and you can earn six fgures in some trades when you graduate.”

“After the pandemic, scaling up quickly was somewhat difcult and that’s where collaboration became very important. We had to make it happen and we produced spectacular events together,” said Rich Curran, Expo Convention Contractors. “Miami is competing with other cities so we must promote what we do and share information about the quality and caliber of events we produce.”

The MBCC, in cooperation with the local hospitality industry, universities, colleges, schools and City of Miami Beach, is also taking an active role in promoting event industry job opportunities.

Quantifying Value

With a market size of 234 convention centers in the U.S., competition to host events is ferce. Besides presenting a unifed event team, quantifying value has been key to MBCC success in attracting new events. “We survey all of our event organizers and share results in quarterly reviews with labor, venue management, and contractors,” said Peterson. “It provides insights into the positive aspects, negatives and areas of indiference, and our task is to enhance performance to level-up across the board. Our teams want to know the performance gaps and we discuss ways to improve. We don’t put problems on the shelf. Areas requiring improvement must be actionable. We focus on innovative practices, safety and security, digital upgrades, and sustainability. Reputation management is key to generate economic impact for the destination.”

A Legacy of Excellence

In Miami Beach, the mantra “Teamwork makes the dream work” is more than just a saying; it’s the driving force behind the success of contractors, labor, and venue management. Through strong relationships, continuous training, and a commitment to excellence, the MBCC remains a beacon of collaboration and a model for the events industry.

Union Jobs Matter

FROM STRUGGLE TO SUCCESS: HOW ONE UNION WORKER ACHIEVED THE AMERICAN DREAM

BY MARK HARDTER, CEM IATSE 835

Many diferent unions do the work of tradeshows and conventions across this great country of ours. But a union is more than an afliation and a number. A union is a group of people—professional, hardworking Americans, striving to achieve the American dream of economic prosperity through hard work.

The International Alliance of Theatrical Stage Employees (IATSE) 835, in Orlando, has approximately 1,800 workers, each with a unique background and story. We would like to share one of them to illustrate the positive impact our industry has had on union workers.

Angel Lopez de Victoria was born and raised in Puerto Rico. He met and married his wife Evelyn while studying at university. They bought a home and had four children. After losing his job, Angel struggled to fnd another that paid well to provide for his family. He moved to Central Florida in 1989 and took three low-paying jobs. He saved enough money to rent an apartment, and his family joined him in Orlando. Eventually, Angel found a job with the local Stagehand Union, IATSE. The convention industry was just picking up steam, and Angel’s work ethic and professionalism

provided him with numerous opportunities. He was able to provide for his family, raising four wonderful children with his wife. They bought a home, and Angel put his children through college.

His son, Angel Antonio, became an engineer for Northrop Grumman, leading a team of over 200 engineers. His oldest daughter Juliana earned two Masters degrees in business leadership and Instructional Design. She now designs courses for schools and teachers. His second daughter, Alejandra, earned her Juris Doctorate and works in corporate law, negotiating contracts that regulate energy markets. His youngest daughter Gabriella has a passion for teaching children.

With the help of his union and the convention industry, Angel has realized the American dream. His children have become model citizens who bring leadership and prosperity to their community. Angel, a regular at Freeman Warehouse, is approaching retirement. He is grateful to his union family and the industry for providing him with the opportunities to prosper. His work ethic lives on through his children, who are poised to positively impact the world. When Angel retires, he will have a pension and time

to spend with his four grandchildren, whom he adores.

“My father’s greatest accomplishment is his family,” said Alejandra, “His presence through our life milestones has shaped us into who we are today. After retirement, he will continue building family memories and fundamental values for years to come.”

We celebrate Angel’s story because his hard work, both as a union worker and a father, has provided him with an abundance of blessings. This is a story of the convention industry and union jobs making the American dream a reality. Thank you on behalf of Angel, his family, and IATSE 835 in Orlando, Florida.

UNION JOBS MATTER

Our industry has the opportunity to improve the lives of American workers by ensuring that the use of local Union Labor in tradeshows and events.

Unions provide fair wages, health benefts, and retirement programs to employees. They also provide a voice in the workplace, skills and safety training, and jobs with dignity.

These hard-working skilled laborers make our shows and displays successful, and they do it with the highest level of hospitality, welcoming us to their homes.

Union workers support their local communities in not only creating an atmosphere within the show foors but by supporting large and small businesses. By spending their paychecks within their communities, they multiply the economic impact our industry brings to their towns and cities.

Please insist that your contractors use local Union Workers and continue to support the hard working people who support you.

Thank you, IATSE 835

Lighthouse Exhibits Inc.

Championing Success for Small Businesses at Tradeshows

Lighthouse Exhibits Inc., known for its exceptional tradeshow displays, offers tailored services that cater to both large corporations and smaller businesses. While they handle prominent Fortune 500 clients, their dedication to helping small businesses thrive sets them apart.

Founded in 2013 by Jacqueline Hake, who has over two decades of experience in the industry, Lighthouse Exhibits has earned recognition for its commitment to quality and client satisfaction. Hake, whose background spans

interactive multimedia and 3D exhibit design, emphasizes the impact tradeshows have on smaller businesses. She said, “We love working with our big clients, but small businesses really seem to get a lot more out of tradeshows.”

Lighthouse Exhibits acts as an extension of the marketing departments of smaller companies, many of which lack the resources to plan and execute tradeshows efectively. Hake explains, “Our clients at these smaller businesses are wearing multiple hats and doing a lot more than just planning

tradeshows. Planning tradeshows is all we do.”

This comprehensive approach includes site visits, research, competitive analysis, and continuous communication, as well as designing and building exhibits, and conducting site visits. They ensure that clients remain in control while alleviating their workload.

Lighthouse Exhibits project coordinator Maddy Clary highlights the service they provide, ensuring that every detail is meticulously handled. “We want to provide that white-glove service for our clients’ tradeshows and special events. Whether they are exhibiting, hosting a ribbon cutting or a private event, they can rely on us to have their back and make sure everything looks perfect,” Maddy said.

Lighthouse Exhibits’ commitment to excellence and client support is underscored by their recent accolade: the Inc. Magazine Power Partner Award, recognizing their outstanding support for small businesses. “We’re cheerleaders for their brands both on and of the show foor,” Hake adds, “helping amplify their marketing initiatives and supporting them in every way possible.”

Through their expertise and personalized service, Lighthouse Exhibits Inc. not only levels the playing feld for smaller businesses but also ensures their success at tradeshows, refecting the company’s dedication to fostering growth and innovation in the industry. For more info visit https://www. lighthouseexhibits.com/

Miami Beach Convention Center

By Kerstan Szczepanski, ECN & Ariane Hiltebrand, Director of Sales & Marketing at MBCC

Miami Beach Convention Center (1901 Convention Center Dr) is located in the heart of Miami Beach.

Re-imagined following a $640 million expansion and renovation from 20152020, the expanded MBCC includes a new 60,000 square feet grand ballroom, four junior ballrooms, almost 500,000 square feet of exhibition space, an expanded grand lobby, pre-function areas that are bathed in natural light, up to 84 breakout rooms, approximately 800 roof deck parking spaces, almost 2,100 miles of cabling to support all IT communications, $10.2 million worth of art curated by the City of Miami Beach Art in Public Places program, a six-acre (Pride Park) and three-acre (Collins Canal Park) public green spaces that can serve as incremental event space.

The MBCC campus includes two new event spaces: Venu, a space for elegant private events and upscale meetings, and Rum Room, a 1920s-inspired restaurant with an enticing tapas-style menu and local South Florida rums. The MBCC is proud to have earned Global Biorisk Advisory Council® (GBAC) STAR™ Facility Accreditation, and LEED® Silver Certifcation as part of the venue’s expansion project, which includes many environmentally

friendly features.12 miles from the Miami International Airport, the center is accessible from three causeways: I-395 McArthur Causeway, I-195 Julia Tuttle Causeway, and the Venetian Causeway.

The venue opened as the Miami Beach Exhibition Hall in 1958. Known as the largest exhibition center in the South—now it is the largest convention center in south Florida—the center hosted the Miss Universe pageant from 1960-1971, and 1997, as well as the 1968 Republican Convention, the 1972 Republican Convention, and the 1972 Democratic Convention. The historic Muhammad Ali vs Sonny Liston boxing match was at the center in 1964, and Championship Wrestling from Florida had matches there for decades. With 600,000 visitors annually, the MBCC hosts the Miami International Boat Show, Art Basel, Florida International Medical Expo, and Florida Supercon amongst others.

Finally, never forget the rich cultural history of the whole Miami area. Spanning four city blocks in the heart of Miami Beach, the Center ofers easy access to the historic Art Deco District, spectacular beaches, inspiring art and culture, luxurious resorts, delectable fne dining, and shopping on iconic Lincoln Road.

EAT

Yardbird Southern Table & Bar (1600 Lenox Avenue) advertises itself as “unapologetically indulgent” with brunch, lunch, and dinner choices like Skillet Cornbread, Classic Yardbird Benedict, Maine Lobster Benedict, and Llewelyn’s Fried Chicken. Mixed-and-matched American classics are offered, such as Lobster Mac & Cheese, Fried Green Tomato BLT, Waldorf Salad Sandwich, and Deep fried Oreos. Don’t forget the bourbon! Yardbird offers more than 70 bourbon classics.

The Rum Room (2100 Washington Ave) is located within the Miami Beach Convention Center. The restaurant and bar offers over 100 rums from around the world, with Caribbean-inspired cuisine like jerk chicken and ceviche. A stylish and vibrant atmosphere reflects the lively spirit of Miami Beach while the interior nods to the classic rum bars of the Caribbean.

SLEEP

Loews Miami Beach Hotel (1601 Collins Avenue) is a luxurious beachfront property in the heart of South Beach. A short walk from the convention center, the hotel features their famed SOAK Cabanas and Daybeds, partners with BouYah Watersports for beach fun, and has boutiques and a salon. The hotel is pet-friendly and features concierge services ranging from babysitting to private yacht rental.

PLAY

Lincoln Road (Lincoln Road) shopping district is the Miami Beach cultural hub. Shops, restaurants, cafes, bars and galleries run from the Atlantic Ocean to Biscayne Bay. Famed cultural institutions such as the New World Symphony, Arts Center South Florida, and the Colony Theater are just a part of the vibrant nightlife of Miami Beach. Whatever you’re looking to do, day or night, during or after the convention crush, Lincoln Road will have something for you. – Kerstan Szczepanski

3

Serving Exhibitors

THE EVOLUTION OF TRADESHOW LABOR

BOB MCGLINCY

During the frst half of the 20th century, labor for installing tradeshows and events was typically supplied by the show organizer, their contractor, the venue, or a third-party supplier. Early general contractors included: Brede, Hale, Shepard, and Fern, all of which started before World War I. Freeman and GES were both founded between the World Wars, while Hargrove came to fruition after World War II.

Post War Expansion

After World War II, businesses nationwide retooled from military manufacturing to commercial production. Consumer spending ignited the economy and detonated a marketing explosion. Brands became more prevalent, and tradeshows began increasing in number and size during the ensuing decades. Show floor labor was typically supplied by the general contractor, support -

ed by local unions. Display houses began populating the country. Exhibitors had a choice in builders, and in the complexity of the design. As exhibitors spent more money on displays, the exhibits became more intricate and challenging to build on the show floor, which produced a need for talented and trained installers.

The Evolution of Exhibitor Appointed Contractors

Excluding general contractors (discussed in a previous article), perhaps the frst four businesses ofering installation services in multiple cities were Sho-Aids, CB, Professional, and CSI.

Sho-Aids

Sho-Aids was established in 1953 by Louis Barry, a designer in New York City. That is where Andy Codamo got his start—installing retail window displays. Codamo purchased the company, moved

it to Philadelphia in 1965, and incorporated it in 1973. Sho-Aids serviced the medical and pharmaceutical industry and developed the concept of dedicated teams traveling to diferent cities with the client’s exhibit. It’s likely that Sho-Aids was the frst national, independent contractor ofering exhibitors a choice in labor and service. Sho-Aids

was also the industry’s frst developmental “tree” with employees branching out starting their own companies—in turn developing new branches, and even new trees.

CB Displays International

Ann and Carl Birsa started CB Displays in Chicago in 1969. In 1976, Dennis Birsa, their son, left Chicago to open

the Las Vegas ofce, with the help of Paul Willet. CB was the frst independent labor contractor in Vegas. They added General Contracting to their product oferings, became an Octanorm Service Partners member, and changed their name to CB Displays International. In the fall of 2021, after 52 years in the industry, and nearly fve decades in Las

Vegas, Dennis Birsa elected to close CB’s doors. He decided to, as he put it, “look forward to enjoying time on my yacht.”

Professional Exhibitors’ Services

Howard Oshman got his start with Sho-Aids in 1968, installing displays in New York City. In 1972, Howard and Marilyn Oshman opened

Professional Exhibitors’ Services in Connecticut, providing show foor help in the northeast. Mike McGuckin worked for them in New York and in Atlantic City, moved to Preferred, then started ACES in 2000.

Les Bunge opened the Chicago ofce for Professional in 1979, then opened ofces in Washington D.C. and Cali-

It's likely that ShoAids was the first national, independent contractor..."

fornia (1986). Les founded Laser Exhibitor Services in 1991. LES has a diferent business model—one with licensing agreements for local owner-operators. They currently have seventeen locations in the U.S. and Canada. Professional moved their headquarters to Florida in the early 80s and closed their doors in 2012.

Convention Services Inc. and CSI Worldwide Convention Services Inc. (CSI) was founded in 1972 by Danny Molinaro and Steve Cahill. They both worked for Sho-Aids in the 1960s and located their new company in a suburb of Philadelphia. Several people who frst worked at CSI moved on to found other companies. Pat Alacqua, Tony Amodeo, and Jack McEntee left in 1979 to start I&D, Joe Nuzzi left in 1984 to start EIS, and Bert Taglianetti left the same year to start Preferred. CSI provides both I&D and

General Contracting services, has ofces in 17 states, and is now known as CSI Worldwide.

I&D and nth Degree

Jack McEntee was a coach and teacher before joining CSI in 1974. Five years later he, Pat Alaqua, and Tony Amodeo left CSI and founded I&D. They picked Atlanta as a base of operations in 1979 because of the upcoming tradeshow schedule.

The Georgia World Congress Center (GWCC) opened in 1976, and rapidly attracted business in the southeast. I&D’s first office was a small storefront operation in a strip mall in Clarkston, GA. They concentrated on training and personalized service. They offered the exhibitor a choice—not just in personnel, but also in consistency and accountability.

I&D grew through training, service, and aggressive sales. In the late 80s and early 90s, more than two dozen former I&D employees started their own businesses—including: Eagle (Joe and Steve Matanga, 1987), Renaissance (Steve Johnson,1989), Momentum (Randy Bott, 1991), Spectrum (Ron Mestichelli, Sam Miserendino, 1992), and Zenith (Mike Metzger, John Zimmerman, 1994)—in addition to others. I&D’s name changed to nth Degree in 1996, and the company was acquired by Lake Capital in 2001. nth acquired Zenith in 2017 and Renaissance in 2021. Their current parent company is MSouth Equity Partners.

In 1983, I&D fled an antitrust suit over the Ofshore Technology Conference

(OTC) in Houston being a closed show—the focus being that one company should not hold a monopoly on labor. The outcome was that exhibitors should have a right to choose their installation company. Up until this time, companies other than the general contractor were called “independent contractors.” The

title “Exhibitor Appointed Contractor” didn’t originate until meeting in Dallas, Texas in January 1984, from discussions between Don Stacy, Don Walter, Paul Willet, Jim Wurm, and others.

Willwork

The same year that I&D fled a lawsuit, Bill Nixon

began providing labor on the show foor in Boston. In 1987, he founded Willwork to ofer exhibitors and contractors a choice and a better service experience. Nixon added hands-on training to McEntee’s classroom instruction. His company grew quickly, responding to customers’ needs and wants, and by providing

superior customer service. However, it wasn’t sufcient simply to recruit talent, talented people must be retained. The company expanded product lines into retail installations, general contracting, and private corporate events. Willwork has serviced clients in all 50 states, and numerous locations worldwide.

Additional Companies of Note

Bruce Green and Louis Genzano founded Coastal International in 1984. Initially on the west coast, they expanded to 12 ofces nationwide. Tom Cassell founded CAS in Chicago in 1985; it merged with Momentum almost 20 years later. Joe Di-

Tradeshows today owe a debt to the visionaries, entrepreneurs, and companies of the past."

Bello opened Elite Trade Show Services in Chicago in 1996. Patrick Lancaster saw a need for a regional contractor in the mid-west; he opened his company in Indianapolis in 2000, and now has operations in 20 locations. Nu-Vista opened in Dallas in 2000. Chris Grifn started with Skyline in 1989 and opened Crew XP in 2001. Numerous display houses offer show floor services as well. The Nagles purchased Czarnowski in 1967. The company initially opened in 1947, focusing on transportation and signage. They later provided display services and show floor labor in Chicago, then opened a construction facility in Atlanta in the early 80s. Czarnowski has 15 domestic and three international locations. ExhibitGroup and Giltspur, started with display houses (in Pittsburgh in 1950 for Giltspur; and in New York in 1955 for ExhibitGroup). They each began offering labor services in the late 70s, and both had national labor operations in the 80s. The two companies merged in 1996 with Giltspur’s Exposervices division managing the labor throughout the country. They later merged into GES in 2010.

Impact started On Location in 1991 and now have ofces nationwide. In 1993, a consortium of independent exhibit designers and producers launched Sho-Link Incorporated to service the show foor exhibitors of their partner display houses. Bob Firks, formerly of Giltspur Chicago, was the founder of Sho-Link. Scott Rudel is the current President and has been with the company for 24 years. MC2 formed in 1999 and has 14 US locations. All of these companies ofer (or ofered) EAC services. Additionally, many general contractors, both large and not so large work as EACs on shows when other companies are the ofcial general contractor.

Into the Future

Tradeshows today owe a debt to the visionaries, entrepreneurs, and companies of the past. As shows have increased in size and complexity, contractors have changed in tandem. The future will undoubtedly bring change— new mergers, acquisitions, startups, automation, and AI. Two things will remain constant: the business’s need for the face-to-face interaction of tradeshows, and the need for companies and people to produce such shows.

FIVE IN FIFTEEN DALLAS-FORT WORTH, TX

5 places to go within a fifteen-minute walk of Bailey Hutchison Convention Center

Exploring the City where The West Begins

BY KERSTAN SZCZEPANSKI

What to do when there’s no breakout meeting or the panels are done for the day? Where to go when you need a little time away from the hubbub of convention chaos?

Exhibit City News’ 5 in 15 ofers fve places to go to eat, relax, or simply stay that are a 15 minute or less walk from the convention center.

In downtown Dallas that means the massive Kay Bailey Hutchison Convention Center.

Bob’s Steak & Chop House (555 S Lamar St). If you’re in the mood for a classic steakhouse experience, look no further than Bob’s Steak & Chop House. Located in the Omni Dallas Hotel, this renowned restaurant ofers a luxurious dining experience with

prime steaks, fresh seafood, and an extensive wine list. Try their famous prime ribeye, the signature glazed carrot, and the rich, indulgent chocolate cake. It’s the perfect spot to unwind with colleagues after a long day at the convention.

The Owners Box (555 S Lamar St). For a more casual dining experience, head to The Owners Box, also located

in the Omni Dallas Hotel. This sports bar features multiple large screens for catching the latest games, along with a menu packed with American classics. Enjoy mouthwatering burgers, crispy chicken wings, and loaded nachos, all washed down with a cold beer or a craft cocktail. It’s a great place to relax, socialize, and indulge in some comfort food.

Longhorn cattle sculpture in pioneer plaza

Omni Dallas Hotel (555 S Lamar St). The Omni Dallas Hotel is directly connected to the Kay Bailey Hutchison Convention Center, ofering unparalleled convenience for convention attendees. This luxurious hotel boasts modern amenities, including a rooftop pool with stunning city views, a full-service spa, and several on-site dining options. Whether you’re in town for business or pleasure, the Omni provides a comfortable and sophisticated retreat with everything you need for a memorable stay.

Aloft Dallas Downtown (1033 Young St). Just a short walk from the convention center, Aloft Dallas Downtown ofers a stylish and modern accommodation option. Housed in a historic building, this hotel blends chic design with contemporary amenities. Enjoy spacious loft-inspired rooms, a vibrant lobby bar, and a 24-hour ftness center. The

hotel’s central location makes it easy to explore downtown Dallas, and its relaxed atmosphere is perfect for unwinding after a busy day.

Pioneer Plaza (1428 Young St). For a taste of local culture and history, amble on down to Pioneer Plaza, located just a few blocks from the convention center. This public park features a famous bronze sculpture of a cattle drive, with 49 life-size longhorn steers and three trail riders. It’s a great spot for a leisurely walk and ofers plenty of photo opportunities. The plaza is a tribute to Dallas’s pioneering spirit and provides a serene escape from the hustle and bustle of downtown.

Whether you’re looking for a place to eat, stay, or explore, these fve spots within a 15-minute walk of the Kay Bailey Hutchison Convention Center ofer something for everyone. Enjoy your time in Dallas and make the most of what this vibrant city has to ofer!

The Owners Box

Bob’s Steak & Chop House

Omni Dallas Hotel

Get something different at Something Different Event Décor

BY THEA ENGST

In a fast-paced, ever-changing landscape, tradeshow producers face the challenge to stand out. Thanks to companies like Something Diferent Event Décor, they have more options to make lasting impressions on potential clients.

I chatted with Susan Medica, owner, and founder of Something Different— named after her mother’s stores—to hear about her journey and days as the face of this unique company.

Something Diferent specializes in short-term furniture rental for corporate events and tradeshows.

“We redefne events and tradeshow experiences!” Susan said, “We elevate the ambiance and turn ordinary spaces into masterpieces. We’ve spent a lot of time creating an awesome selection of furniture that enhances the overall atmosphere and makes the event more memorable and impactful.”

Susan founded the company in 2021 with 25 years of experience under her belt. Shortly after, her husband Julio—with another 25 years of his own experience—joined her as the head of operations.

“Julio is outstanding at building a team and empowering them for success,” Susan said. “His expertise ensures streamlined logistics, contributing signifcantly to the success of our team.” While Julio makes sure the furniture is handled properly and withstands being moved from show after show, Susan heads up sales. “We’re kind of like Lucille Ball and Ricky Ricardo,” she laughed.

“My days are defnitely varied!” Susan said with enthusiasm, “but that’s a huge part of what makes it exciting in this industry. One day, I’m meeting with clients discussing their event vision and tailoring the furniture needs to their brand. Another day, I’m

at a show site, meeting clients on the show foor. It’s exciting for me to see our furniture transform a space. It’s heartwarming, especially to see clients using something I selected for our line… No matter where the day takes me one thing remains constant: it’s a

fast-paced industry and it’s a ton of fun—I’ve enjoyed every minute of my career.”

Beyond Susan’s magnetism, she explained more about why Something Diferent is, well, diferent. “We operate diferently than most companies, on so many diferent levels!” She said. “We truly believe our customers are our gold, we treat them like that, we are thankful for every opportunity.”

Susan continued about fostering relationships with clients. “We want to be more than just another vendor. We want to position ourselves as their partner. We take the furniture of their plate. The clients we work with are producing the entire booth, show, lounge area — they have a lot of moving parts. So, there’s enormous value when you’re working with a vendor, and

they can take what they’re assigned entirely of your plate. We go the extra mile to make sure the entire experience is a success from inception to completion, down to the very last detail!” She added, “Yes, the furniture is important— style matters—but at the end of the day, I do believe our service is what separates us from everyone else.”

Collaboration and respect are the roots of this company’s success. They grow through their relationship with clients and company culture. “We have a strong team!” Susan said, “Collaboration is at the heart of everything we do, we believe that diverse perspectives lead to strong solutions. Every role is important and plays a signifcant part in our overall success! We value and appre-

ciate our team and I believe it shows in their performance and attitude. I want this company to be a great place to work—not just a good one.”

I asked Susan if she had any fun anecdotes and she said: “Once, we received a last-minute add on and had 30 minutes before the show opened. Even the client didn’t think we could do it—but our team rallied. We had the product in the booth and show-ready—with 10 minutes to spare!” She laughed, “On the way out, our team ran into the head coach of the Denver Broncos! We always use it as motivation, telling the team, ‘you never know who you might run into!’”

I asked Susan what she’d

like readers to walk away with. “I want readers to understand the passion and dedication that drives me, my team, and Something Diferent,” she said. “Our role isn’t about delivering furniture; it’s about building strong relationships with our clients and crafting immersive experiences that leave a lasting impact. Whether it’s navigating logistics, tough deadlines, or overcoming an obstacle, I’m committed—the team is committed— to ensuring that every show we touch is successful. Yes, I play a signifcant role but it’s our team that truly makes the magic happen.”

For more information, please visit somethingdifferentdecor.com

You're in the business of running your business, not wrestling with freight details.

APeople on the Move

by Kerstan Szczepanski

SM Global, the world’s leading producer of entertainment experiences, venue management and event strategy, has appointed Steve Rader (right) as the new general manager for the Anchorage Convention Centers. Prior to his new position, he was a complex general manager of the Lakefront Anchorage and the McCormick Scottsdale hotels. For more information about ASM Global visit their website www.asmglobal.com.

Farnborough International has appointed Sarah Marshall as the new venue director of its award-winning Exhibition & Conference Centre. Marshall has managed large-scale exhibitions and conference portfolios for a number of organizers including Dods (Total Politics), Hyve, EMAP and Informa. For more information about Farnborough International, see their website www. farnborough.com.

ColorCraft, an Orlando-based tradeshow exhibit design and fabrication company, is excited to welcome Santiago Norena as a design engineer and Jason Cornatzer as a senior sales executive. Norena is a recent graduate with a degree in Architecture. As a design engineer, Norena will be responsible for assisting the ColorCraft design team in developing tradeshow exhibit layouts and renderings. Cornatzer is a veteran sales executive with 20 years of tradeshow exhibit design and sales experience. As a Senior sales executive, Cornatzer will be responsible for building and managing relationships with new and existing ColorCraft clients. For more information about Colorcraft, see their website www.colorcraft3d.com.

ing, and employee relations. For more information about Employco USA, see their website www.employco.com.

FGPG announced today the appointment of Jonathan Adler as chief marketing ofcer (CMO). With 30 years of executive marketing experience, Adler brings strategic and integrated campaign development, production, and communications expertise, having transformed business outcomes through 360-degree brand realization for Amex, Coca-Cola, Samsung, P&G, Lotus, Emirates, SABMiller, OpenDrives, and many more. For more information about FGPG, see their website www.fgpg.com.

Employco USA is pleased to announce the addition of Radka Hrabina (above right) as HR generalist. She will be responsible for client HR responsibilities including benefts administration, train-

Expo Convention Contractors proudly announces the appointment of Steve Basch as its new chief fnancial ofcer (CFO) Basch’s previous role was chief executive ofcer at Shepard Exposition Services. For more information about Expo Convention Contractors, see their website www.expocci.com.

The Expo Group has retained Darren Temple as chief growth ofcer adding to the company’s executive leadership. Temple has tremendous experience in the Tradeshow and Event industry having served as CEO and President of Switch, a service agency for live events, COO for Meeting Professionals International (MPI), EVP of global sales for Freeman for nearly 20 years and more. Rachel Mazzanti will also be joining The Expo Group as executive vice president, show sales. Mazzanti was most recently vice president of business development for Freeman and held numerous leadership roles at the company for over 11 years. For more information about The Expo Group, see their website www. theexpogroup.com.

Freeman, the global leader in events, announced today the appointment of Angie Baldwin (right) as treasurer and chief risk ofcer (CRO). Prior to Freeman, Baldwin was treasurer and SVP of risk management at Home Group. For more information about Freeman, see their website www.freeman.com.

The New Orleans Ernest N. Morial Convention Center (NOENMCC) announced its senior director of sales and event services, Elaine Williams (left) will serve on the Board of Directors for the International Association of Exhibitions and Events (IAEE). Williams joined NOENMCC in 1996 as a sales manager for ARAMARK and moved to the Convention Center’s sales team in 2007 as a national sales manager. For more information about IAEE see their website www.iaee.com. For more information about NOENMCC, see their website www.mccno.com.

Marius Berlemann will be appointed as the operative managing director of Messe Düsseldorf GmbH on August 1, succeeding Erhard Wienkamp, who will retire at the end of July 2024. Berlemann started at Messe Dusseldorf with a traineeship in 2011. For more information about Messe Düsseldorf GmbH, see their website www.messe-dusseldorf.com.

Exhibitus today announced the appointment of Stacie BeVille as vice president, strategic accounts. Over the past 22 years as an Exhibitus account executive, BeVille has consistently been named the company’s top salesperson. For more information about Exhibitus, see their website www.exhibitus.com.

Brad Strumpf is the new director of account services for Aluvision. Strumpf started with Laarhoven Designs and was with Czarnowski and Freeman before Aluvision. For more information about Aluvision see their website www.aluvision.com.

YOUR PARTNER ACROSS THE AMERICAS

We bring Our Services closer to you.

With new offices in key locations, we are now more connected than ever.

Eugene “Gene” Winther

1941 – April 16th, 2024

by Kerstan Szczepanski

Eugene “Gene” Winther, former owner and founder of Expon Exhibits, president and board of directors member of EDPA, pilot, race car driver, Navy mechanic, and beloved member and mentor of the tradeshow community, passed away on April 16th, 2024.

Born in South Bend, Indiana in 1941, Winther traveled the country as part of a military family. When he joined the Navy, he became an aircraft mechanic working on fight control systems and hydraulics. But it was as a salesman in Sacramento, California that Winther met his wife of 56 years Linda, and entered the world of cars

and tradeshows. He raced and judged cars at the Sacramento Autorama, founded and owned by Linda’s father.

Looking to rustle up money for racing, Winther started do ing holiday display lighting for shopping and strip malls. This piqued his interest in the busi ness of marketing displays and led to the creation of Display Services. Winther developed custom displays for counties in the annual California State Fair. It wasn’t long before he was looking at the tradeshow industry, and by 1985, Display had become Three-Sixty Designers, a full service exhibit company. In 1989 Winther acquired the Expon Modular System and in 1999 Three-Sixand international.

Winther was not just a businessman; he was a people-person. He was a member of the Exhibit Producer & Designer Association (EDPA), its President in 2000, and Chairman of the Board of the EDPA Foundation in 2003-2004. A tireless

hibitors Association (HCEA), and a member of the Center for Exhibit Industry Research (CEIR).

He has spoken before the IEA, IAEM, and the American Marketing Association. Winther has written for and been interviewed by, Exhibitor Times, Tradeshow Week,

Trade Show & Exhibit Manager, Continental Airlines Profle’s magazine, The Sacramento Bee, and Comstock’s Magazine. He never ceased advocating for the industry or the people within it.

“When he was President of EDPA, he traveled everywhere to get new members, so that they could learn and see the passion of the people in this industry, and help it grow,” said Linda told Exhibit City News her husband received EDPA’s Hazel Hayes Award in 2012. “I can’t tell you how many times our employees would ask me where Gene was, and all I could say is ‘he’s of to get new members for EDPA.’”

In the same interview, Rob Cohen, former president, EDPA, said, “Gene Winther largely was responsible for making sure that EDPA was no longer known as the old-boys’ club, and I can say from personal experience that he took newer members by the hand and introduced them to others he thought they could beneft from knowing. He truly has infuenced the exhibit industry and helped drive it to where it is today.”

As a past commander of Sacramento Sheriff’s De -

partment’s AERO Squadron, and a member of the Optimist Club and River City’s and Sacramento’s respective Chambers of Commerce, Winther’s enthusiasm for people and the tradeshow industry always shone. When congratulating Winther on his Hazel Hayes honor, Benedict Soh, Executive Chairman at Kingsmen Creatives, Ltd said, “Over the years, Gene has shown exemplary behavior through his dedication to the greater good of the exhibit industry by taking up leadership roles. He is a most generous person and is committed to the success of both business and charitable causes.”

Perhaps Winther’s own words from that long-ago interview sum him and his life up the best. “I never felt that there was a day that I actually worked hard for a real living,” he said. “I mean, I worked, and it was sometimes hard, but I always loved this business. When I got into the business, I realized that there was more to it than just building exhibits. I love meeting new people. I love marketing. And I love face-to-face, so it was always fun.”

Mr. Robert Vallee Sr.

November 4th, 1928 – May 11th, 2024

By Kerstan Szczepanski and Chris Kappes

Gracious, kind, funny, leader, and mentor. These are just a few words that describe Mr. Robert Vallee, Sr., whose passing leaves a profound legacy. As the former owner and CEO of George P. Johnson (GPJ), he is remembered with great love and respect for his visionary approach to business. His motto, “make no small plans,” embodied his belief in connecting people and expanding GPJ beyond traditional automotive exhibiting into innovative marketing activations. This strategic shift propelled GPJ to become the world’s leading experience marketing agency.

Vallee embraced this transformation with unwavering enthusiasm. One notable example was his memorable: “Are we going to date or get married?” proposition to IBM in the late 90s, securing the largest global account consolidation RFP. This landmark win was a testament to his bold approach and the enduring partnership that continues to thrive today.

Jef Rutchik, former Executive VP at GPJ, recalls Vallee’s impactful mentorship. “He would often say to me, ‘Shoot an arrow in the sky and see where it lands.’ He balanced risk and reward beautifully and knew how to get the best out of his people. He was a great mentor, and I was very fortunate to have known him.” Rutchik attributes much of his leadership philosophy to Vallee’s guidance. Vallee’s secret lay in his wholehearted commitment to both projects and people.

“He understood people; he could elicit a commitment to greatness,” Rutchik refects. Vallee was not only a brilliant businessman but also a great showman who inspired others to be their best. Rutchik fondly remembers a company meeting where Vallee began with a rousing speech themed “it’s not what the company can do for you, but what you can do for the company.” At the end of his speech, he removed his jacket to reveal the GPJ logo on the back of his crisp, white shirt, symbolizing unity and pride. The room erupted in applause, and Vallee had cemented the sense of collective identity and purpose.

Robert Vallee Sr. met Virginia, the love of his life, in the 10th grade at Grosse Pointe High School. His service in Korea, where he was honorably discharged with distinction, earning nine battle ribbons and the Combat Infantryman Badge in 1953, instilled in him lessons of leadership that would shape his life.

Starting at GPJ as a truck washer, Vallee climbed through the ranks of sales and management, eventually becoming CEO and owner, in a dazzling career spanning over 50 years. He lived a rich and fulflling life, reaching the age of 95 and sharing 67 years with Virginia before her passing. Robert Vallee, Sr. embodied a life lived “all in,” leaving an indelible mark on those who had the privilege to know him.

Ronald “Buddy” Lucero

August 14, 1979 – May 20, 2024

By Kerstan Szczepanski

Condit Exhibits lost a beloved employee, Ronald “Buddy” Lucero Jr., when he passed away at his home in Thornton, Colorado, May 20th, 2024. The Santa Monica native’s family moved to Denver in the 90s where Lucero met his wife Rosalynda in 1996. A year later Lucero would begin working for Condit Exhibits as a Field Supervisor where he worked for 10 years until he joined PG Exhibits. After 16 years at PG, Lucero returned to Condit in 2023 as Director of Field Services.

Mike McGowan, CEO of Condit says, “Our hearts are broken by this loss. Buddy was an icon in the I&D world and had many friends in exhibit halls across the country. His passing is one that will deeply afect all of us who knew him. The Lucero family is a huge part of the Condit family, and we intend to support them however we can as they navigate this tragedy.”

Known for his outgoing nature as well as his professionalism, the tradeshow world commented on his loss. “Buddy was the big man with the big smile, a smile that exuded competence and generosity,” says Ned Mackey, Senior Account Executive at Condit. “He was an expert at solving problems and forging relationships. He genuinely cared for the members of our community, and he was a champion for his clients at show site.”

Jef Cleaver, City Manager at Nth Degree, agrees. “Even if you didn’t work directly with Buddy, you knew who he was!”

For Condit, the void left by Lucero’s passing is not just work related. “Upon hearing the tragic news of Buddy’s passing, I immediately called Keita Usuda,” said Laura Braafladt, Senior Account Executive at Condit. “We sat in silence for a while. Keita and I have worked together at Condit since 1994, and Buddy also started in the mid-90s. That ‘little guy’ has been like a little brother. Buddy was always quick to laugh, listen, and lend a hand. I got to spend real time with Buddy this past March when he came to my 60th birthday party along with the rest of

the Condit team. Buddy, I miss you, my sweet, dear friend—we all do.”

“Buddy had a larger than life personality,” said Condit Senior Account Executive Jef Thomas, summing up what made Lucero so beloved. “Although his large stature and rough exterior (plus the silver and black apparel) was a bit intimidating, once you got to know him, he was just a big old teddy bear. He had more friends on the show foor than anyone I have ever known, and a tireless work ethic. I have so many stories about Buddy over the years, but most of them revolve around him just being a great, great person; always willing to help out, and truly caring about everyone around him, and especially his kids. We will really, really miss Buddy, and we will never forget him. Everyone loved Buddy!”

Lucero is survived by his wife, Rosalynda Lucero, and three children, Ronnie III (Taylor) Lucero, Isaac, Sophia, his grandchild Sicilia, his three sisters, Ronn-Terra, Terriah (Humberto), and Sherriah, and sister-in-law Desiree Rodarte, as well as his parents Ronald Sr and Theresa, mother-in-law Valere Rodarte (Richard), and grandmother Connie.

Roselyn Sacks

co-founder Sacks Exhibits

September 19, 1927 - March 12th, 2024

By Kerstan Szczepanski

Roselyn Sacks, co-founder of Sacks Exhibits, passed away on March 12th, 2024. Her son, Stan Sacks, owner of Sacks Exhibits, posted on LinkedIn: “It is with a heavy heart that I am announcing the passing of Roselyn Sacks. Roselyn along with her husband Irving were the original founders of Sacks Exhibits. She was one of the frst women owners in the exhibit industry. She became the company’s matriarch and always enjoyed her time in the ofce conversing with all employees. Since her retirement, she has been able to enjoy her time with her family and reminisce often about the company. After a long, amazing life of 96 years, Roselyn passed peacefully with all her family by her side. I would like to thank all the Sacks employees and industry contacts that touched my mother’s life.”

Born in Portland, Maine, Roselyn lived in Lynnfeld, Massachusetts. She was married for 61 years to Sacks Exhibits co-founder Irving Sacks. Irving passed away in 2016. She is survived by her children Stan and Stefanie, daughter-in-law Judith, and grandchildren Neal and Jessica.

Alexander Christian Enskat

May 29, 1992 - April 12, 2024

By Kerstan Szczepanski

Alexander Christian Enskat, the owner of Peak Experience US L3C, passed away suddenly on April 12, 2024. Enskat was also Information & Customer Experience Manager & Consultant for Outstanding Tradeshow Exhibit Services (OTES) since January 2023.

Nan Wellman, President of OTES said on LinkedIn, “He was the leader for not only our web design but our social media content and sales support. Beyond the professional contributions, Alex fostered a sense of camaraderie and unity within our team that will be deeply missed.”

He graduated University of Illinois Urbana-Champaign with a Bachelor of Science, Molecular and Cellular Biology. Then he pursued a Master’s in Psychology at Saybrook University.

A tennis player and musician, Enskat loved to travel and taking his dog Max for long walks. Always known for helping people, Enskat created a website, PeakExperiencce.us, to help people with PTSD. He is survived by his parents, Edward and Paula, and his sister, Julie.

Additional Lives in Memory

Gregory

Richard Wilmot

Teamsters 631

Dec. 30, 1978 – Jan. 9, 2024

Kelly

Cotton Teamsters 631

September 7, 1971 – March 11, 2024

James “Jim”

Perry Davis

Las Vegas Convention Center

September 14, 1957 – March 19,2024

Share Your Memories with Us!

We're family. It's a refrain that echoes from all corners of the tradeshow industry. And ECN believe in celebrating the lives of those in the tradeshow industry and mourning losses alongside friends and family.

If you've lost a loved one who worked in the industry, please send your memories and a few treasured photos to newsdesk@exhibitcitynews. com. We'll gladly publish those memories on our website free of charge.

To read the above obituaries in their entirety and find more, visit exhibitcitynews.com

Ten Years of eMerge-ing Technology

BY RAY SMITH

A Miami native and cofounder of eMerge Americas, Melissa Medina became a guiding force in transforming South Florida into a technology hub over the last 10 years, helping to bring in 10,000 jobs and generate $2.6 billion economic impact.

In 2014, she launched eMerge Americas Conference + Expo, the nation’s premier tech event focusing on technological growth and innovations. More than 20,000 people from 50 countries attended this year’s conference, held April 18-19 at Miami Beach Convention Center, along with 4,000 unique participating organizations.

Medical technology took center stage when eMerge Americas unveiled the Healthtech Innovation Hub, a partnership with Jackson Health System and University of Miami Health System. It serves as a connection point for healthcare providers seeking the latest tech solutions.

The partnership ofers an important perspective on the future of healthcare and the role technology plays, Medina says.

“Every year we work on identifying emerging technology trends and a few takeaways this year and themes we saw are AI, quantum technology and the intersection of technology and healthcare,” the president and CEO of eMerge Americas says in an interview from Miami.

The healthcare industry is exploding like a cosmic freball with technological advancements in surgical procedures, pharmaceutical research and development, telemedicine, physical therapy apps, and patient engagement through artifcial intelligence.

“We’re seeing AI in patient solutions, companies that are building AI systems for patient records, companies using AI for wearable medical tech devices, like measuring vital signs,” Medina adds.

“Also, AI in radiology… it’s much quicker to read an X-ray, or any sample of internal tests. I think the uses for AI are endless.”

Patient experience is at the center of the Healthtech Innovation Hub, which is broken down into seven core segments: at-home wellness, outpatient ambulatory care, pharmacy, lab and diagnostic imaging, acute care, hospital at home, and inpatient and outpatient rehabs.

Venture Capital

An independent study by Washington Economics Group fnds that eMerge Americas has contributed $2.6 billion in economic impact from its technology conference and other events. In addition to the annual conference, eMerge Americas organizes and hosts 35 to 40 year-round executive summits, startup accelerator

program, pitch competition, community events, interactive classes and webinars. eMerge Americas tracks venture capital activity, and while fnancial technology, or FinTech, has gobbled up the biggest piece of the pie over the years, medical technology is hot on its heels, Medina notes.

Industries showing triple-digit increases in venture capital from the previous year were healthcare, AI, cybersecurity, climate tech, transportation, and food and beverage. It’s showing up in Miami.

“The growth of the tech sector in general is truly undeniable. It’s palpable,” Medina expounds. “Entrepreneurial activity continues to grow in our state. There are founders here starting companies right now, and it primes the pump, if you will.”

Other conference highlights:

» AI + Quantum Village, supported by Strangeworks, showcased dozens of AI solution providers, ranging from startups to cutting-edge global organizations.

» eGov Dual Use + Defense Tech Track, securing future commitments from 2024 sponsors and support from local, state and federal agencies.

» EVQLV, a biotech startup focused on personalized medicine, won the 2024 eMerge Startup Showcase and $520,000 investment prize.

The 2025 eMerge Americas Conference + Expo is scheduled for March 27-28 at Miami Beach Convention Center.

Advanced Clean Transportation EXPO

May 20

–

23, 2024 – Las Vegas Convention Center – WEST HALL

by Leslie Mujica

The main mission of the Advanced Clean Transportation (ACT) Expo is to advance decarbonization eforts in the transportation sector by facilitating the fow of information, latest technologies, services, and vehicles leading the transition to low and zero-emissions. Uniting all stakeholders, showcasing new products, providing access to vital industry announcements, and networking opportunities, ACT was an impressive showcase.

Most of the attendees I spoke with whom attended at ACT 2023 in Anaheim shared that they were very excited that ACT decided to bring the show to Las Vegas in 2024. While on the show foor this year I spoke to many about their impressions of the Las Vegas show. One exhibitor shared his

impression of the turnout stating that ACT’s commitment to a bigger footprint in Las Vegas, including the theater of the West Hall, successfully elevated the event as a whole.

Richard Trent, Director of Sales at NeXE, a TECO Westinghouse company, shared that he did notice a diference between Anaheim and Las Vegas in respect to size and more people in attendance at the former venue. He said, “Anaheim was twice as big as this one, but it felt as if there was less quality in terms of connections because the sheer quantity. Here we’ve gotten better quality connections, there might be less people but the people here are decision makers.” He said he loved going to the Art District in Vegas, meeting locals, and experiencing what the city has to ofer beyond what initially

comes to mind when people think of Las Vegas.

At the show, the CEO of WATT EV, Salim Youssefzadeh, a major announcement: the EATT EV feet size is set to increase to 180 trucks, making WATT EV the largest electric feet operator in the US. He also shared that a lot of the discussions at ACT this year were about infrastructure and the challenges around it. He reminded attendees, “We’ve got this. We have more sites operational than anybody else, making infrastructure no longer an issue.”

While ACT occurred in West Hall, ICSC was held in the South Hall. The cross over between the two events created a great opportunity for companies and organizations to do business in both worlds. For example, the

International Brotherhood of Electrical Workers (IBEW) had a presence at both shows, promoting their specialized training and skills, and expertise in both the commercial real estate and property management markets and, the clean transportation and infrastructure industry.

Much of the feedback of the event being held in Las Vegas was positive when compared to the two previous venues. Attendees and exhibitors commented on the trafc being easier to manage than other locations and that the proximity between the airport, hotels, food, entertainment, and show foor were a bonus. I heard some disappointment about the show going back to Anaheim next year. They were hopeful the show makes its way back to Las Vegas.

By Kerstan Szczepanski

Southwest

Black Hat USA

LAS VEGAS, NV

AUGUST 3–8, 2024

Black Hat USA, one of the most renowned cybersecurity conferences globally, will take place at the Mandalay Bay Convention Center in Las Vegas from August 3-8. The event will open with four days of cybersecurity training, as well as the two day main conference which has an expo foor with over 300 vendors showcasing the latest in information security solutions. The show will also feature the approval-only Black Hat CISO Summit, an event which brings together top security executives from global corporations and government agencies. Occurring the day before the main Black Hat USA Briefngs sessions, the CISO Summit will give CISOs and other InfoSec executives insight into the latest security trends, technologies, and enterprise best practices. Website: www. blackhat.com/us-24

Southeast

GBTA Convention

ATLANTA, GA

JULY 23–24, 2024

The Global Business Travel Association (GBTA) Convention will be held in Atlanta at the Georgia World Congress Center from July 23-24. This premier event will bring together over 7,000 professionals from around the world, representing the $1.357 trillion global business travel and meetings industry. Attendees will have the opportunity to network, attend educational sessions, and explore the latest innovations in business travel services and products from numerous exhibitors. Website: www.convention.gbta.org

LAS VEGAS, NV

SEPTEMBER 24–26, 2024

MINExpo International, the world’s largest mining event, will be hosted at the Las Vegas Convention Center from September 24-26. This event will bring together well over 1,000 exhibitors and 40,000 attendees from across the mining industry in 30 countries. The exhibition will showcase the latest equipment, technologies, and innovations in mining. Website: www.minexpo.com

Color Printing

• Rack cards

• Brochures

• Booklets

• Everything else

By Kerstan Szczepanski

West

CEDIA Expo

DENVER, CO

SEPTEMBER 4–7, 2024

The Custom Electronic Design & Installation Association (CEDIA) Expo, the only show dedicated to residential tech, will connect home tech pros at the Colorado Convention Center in Denver, September 5-7. The CEDIA Smart Home Technology Conference will run September 4-6. The expo will be co-located with the Commercial Integrator Expo. This leading event for the residential technology industry will feature over 500 exhibitors presenting the latest in home automation, audio and visual solutions, and smart home technologies. Attendees can also participate in numerous training sessions and networking events. Website: www. cediaexpo.com

• Delivery in Las Vegas, FedEx/UPS to all cities

• Everything for your show or event from a top quality 25 year supplier!

Meeting & Event Supplies

• Lanyards & Credentials

• Binders, Tabs and inserts

• Tote Bags & Inserts

• Tickets & Programs

Promotional Products

• Giveaways

• Table Drapes & Signage

• Branded Apparel

• Gifts & Awards

By Kerstan Szczepanski

CHICAGO, IL

SEPTEMBER 9–14, 2024

The International Manufacturing Technology Show (IMTS) will take place in Chicago from September 9-14. As one of the largest industrial trade shows in the world, IMTS will feature more than 86,000 attendees and 1,200 exhibitors displaying the latest in manufacturing technology and innovation across McCormick Place’s staggering 1.3 million square feet of space. Attendees will have the chance to attend keynote presentations, educational sessions, and networking events. Website: www.imts.com

By Kerstan Szczepanski

BioProcess International Conference & Exhibition

BOSTON, MA

SEPTEMBER 23–26, 2024

The BioProcess International Conference & Exhibition will be held at the Boston Convention and Exhibition Center from September 23-26. This conference brings together over 2,500 bioprocess professionals from around the world. Attendees will explore the latest advancements in biopharmaceutical development and manufacturing through technical sessions, poster presentations, and an extensive exhibit hall. Website: www.bioprocessintl.com/events/ bioprocess-international-conference-exhibition

Based on reader feedback and industry trends, we’ve made the strategic decision to move the most comprehensive tradeshow calendar in the industry from our print edition to the web. This change will allow us to better serve our readers by:

» Remaining nimble in the current climate when show dates change

» Freeing up space in our print edition to give you the content you want: corporate profiles, trends and news you can use

LitHeart Interior Aesthetics

LitHeart Interior Aesthetics was born from a Japanese term “Ikigai” that entails mixing your passion, mission, vocation, and profession to provide a sustainable solution to what the world needs. Our mission is to provide high quality interior/exterior aesthetic design products. Providing both custom and rental options for all your events, tradeshows, pop ups, and interior design needs.

Audio/Visual

CorpCom

Since 1985, CorpCom has been a trusted exhibit, event, and décor partner in the US and abroad.

Partnering with CorpEvents New England- Professional Labor Resource, we provide a one-stop event experience from initial concept to successful completion.

» Custom Rental Exhibits

» Portable Exhibits

» Graphic Design/Production

» Professional I&D Labor

» Show Service Management

» Floor Plan Design

» Event Logistics

» Furniture Rental

LitHeart

Horizon’s affiliation with American Solutions for Business in 2021 is Rocket Fuel for out already Award-Winning level of Service & Resources to the Print Marketplace. When a client requires a project in a single market or in every city across the U.S., Horizon is poised to meet national, regional, and complex requirements at an unprecedented caliber of efficiency and intelligence.

QUARTER 1 (JANUARY-MARCH)

Print & Digital

• Future Trends for the Upcoming Year

• Day in the Life

• Budgeting Tips for Exhibitors

• Labor Shortage Tips

• ExhibitorLIVE Preview

• Wow Booth Feature

• Tradeshow Calendar & Service Guide

• Associations & Advocacy Features

Digital only

• Technology / New Products

• AV / Lighting / Graphics / Photography

• Maximizing ROI

• Exhibitor Must Have Products

• Advocacy Updates

Focus City: Boston, MA

30TH YEAR

ANNIVERSARY

Print & Digital

• 30 years of ECN

• Tradeshow Industry History

• Top Convention Centers

QUARTER 3 (JULY - SEPTEMBER)

Print & Digital

• AI Considerations

• Virtual and Hybrid Event Considerations

• Day in the Life

• Wow Booth Feature

• Tradeshow Calendar & Service Guide

• Associations & Advocacy Features

Digital only

• Ace Awards

• General Contractors

• Agencies

• Insurance/Legal/Contracts

Focus City: Miami, FL

QUARTER

2 (APRIL - JUNE)

Print & Digital

• 2024 ECN ACE Awards for I&D

• Sustainability

• Day in the Life

• Wow Booth Feature

• Tradeshow Calendar & Service Guide

• Associations & Advocacy Features

Digital only

• Sustainability

• Warehousing/Material Handling

• Shipping and Logistics

• Innovative Design

• Show Management/Kits

Focus City: New Orleans, LA

• Then & Now

• The Future of Tradeshows

• Q&A with Industry Leaders

• Associations & Advocacy Features

QUARTER 4 (OCTOBER - DECEMBER)

Print & Digital

• Warehousing/Material Handling

• Shipping and Logistics

• Innovative Design

• Day in the Life

• Wow Booth Feature

• Tradeshow Calendar & Service Guide

• Associations & Advocacy Features

Digital only

• Healthcare

• Show Management/Kits

• Security/Safety

• Advocacy Updates

Focus City: San Diego, CA

For nearly 40 years, Access has been a trusted name in the face-to-face industry, known for building experiences that ignite emotions, stimulate thought, and drive engagement. Our environments are designed to educate audiences and inspire innovation. Above all, we are committed to ensuring your brand approaches events with a well-planned budget and a go-to-market strategy. We are here to build with you and for you.

Environment designed and built with clear LED wall displays, revealing animated campaign videos. Photos courtesy of Padgett Photography.

Did you know that you can rent Double Deck from our Rental Service Centers? Both our Las Vegas and Atlanta rental locations have Double Deck available for your next design. Already purchased a Double Deck for your own inventory? Then spice it up some with Double Deck’s add-ons such as the Glass Railing Profile and the Landing Platform. The Glass Railing Profile allows you to add sleek and professional-looking glass railings to your build, and the Landing Platform gives your stairs additional configuration options. For more information how you can rent Double Deck or purchase its add-ons, contact us at CustomerService@beMatrix.com or reach out to your Account Manager directly.