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Can you find your way round the digital landscape? We can. Can you reach your customer with the right offer at the very moment they are ready to buy?
We can. Three quarters of consumer brands recognise that engaging connected consumers is a priority, but a third don’t know how to turn online sales data into a targeted strategy.
We can. It’s the dawn of a new age for digital marketing. We call it Digital Marketing 4.0. Rich in potential, but also rich in complexity. We can help you cut through to the clarity you need.
Digital Marketing 4.0 checklist Targeted, context-relevant creative Delivered through integrated technology Customers tracked across devices and channels Data from all sources Advanced intelligence Real-time insight into what works, where, for whom Measurable ROI
We are redefining our place in the digital marketing universe with a solution that integrates multiple traffic sources and delivers smarter results for our clients. Let us do the same for you. To learn more about how we can help you navigate the complex digital ecosystem, turn to page 5.
Europe's Festival of Performance Marketing Performance Marketing Insights returns this month from June 23–24 in Berlin, Europe’s ad tech capital and home to its largest performance advertising conference for a second year. Over the course of the two days, PMI will open up the Hotel Estrel to a conference with performance measurement at the heart of it, showcasing expert-led sessions which represent the strategies and insights most resonant in today’s industry. Our conference truly caters for marketers that ‘do marketing’, ensuring that each session will inspire and motivate every delegate, from account executives looking to understand how to enhance their campaigns to CMOs looking to make more sense of the performance landscape. Once again, PMI will bring together a truly international audience from the leading agencies, technologies, brands, publishers and networks to participate in wall-to-wall features and networking opportunities. In just two days you will build new relationships, strengthen existing ones and take away learnings of such scale that you will be hardpressed to argue against the value and diversity of performance marketing.
Each day will also play host to unmissable keynote speeches. The talk on day one comes from former Apple creative director Ken Segall on embracing marketing simplicity, while the second day presents a content marketing overhaul on the behalf of iPullRank founder and 'marketing technologist' Mike King. Sponsors and support I'll add that it would be impossible to continue growing our conferences and ensuring you have the best possible experience without the support of our sponsors, exhibitors and speakers. I would like to take this opportunity to thank zanox, Tradedoubler, Ingenious Technologies, Kwanko, Yieldify, Teradata, clickBakers, L inkdex, RetailMeNot, SEMrush, Financeads International, Marin Software, SaleCycle, Mindspark, DQ&A Media Group, every exhibitor on our floor, and of course every one of our conference speakers who invest their time to guarantee real value in our agenda. My passionate team at PerformanceIN consistently ensures that our European conference is more intelligent, classier and relevant year on year. All of us here want you to generate measurable return on investment via the level of conversations and the lessons you learn h ere.
Measurement at its heart
I urge each one of you to take advantage of every opportunity we have created, enjoy the two days and make the most of Europe’s biggest performance marketing conference.
The rigorous new-for-2015 agenda leaves little wanting in the way of variety, with sessions weighing-in on affiliate marketing models, social engagement, display advertising, lead generation, email marketing and much more.
Sarah Parsonage, Managing Director
Shifting goalposts The ultimate goal for advertising has always been to ‘show the right ad to the right person’. However, with the growing number of devices and channels in use, the goal posts have shifted, extending the advertiser’s mantra to include ‘…in the right way and at the right time.’
ROI for our customers by providing them with an end-to-end solution, tracking devices accurately with 95% recognition and identifying individuals across multiple devices. The result is a truly personalised approach to digital marketing. From dynamic creative to video content and from smartphones to PCs, Tradedoubler is taking performance marketing to a new level. Visit us in the Meeting Zone to find out more about how we can help you maximise your digital marketing ROI.
In the UK alone, consumers jump between an average
£
5.4 devices
€27.3bn
1
The amount spent on digital advertising in 20132
Data offers marketers the vital information they need to understand consumer behaviour AND delivers targeted advertising wherever consumers are and on whatever device they are using. From browsing and buying history to real-time location information, multi-device online behaviour has led to a proliferation of data and an extremely complex digital marketing ecosystem. Different ad-tech organisations, publishers, agencies and advertisers scramble to track consumers from their first click, through to sale. The main casualties of this complexity are marketers trying to make informed, data-driven decisions about customers and campaigns. At Tradedoubler, we think it’s time to bring some clarity to this fragmented, overlapping, complicated map of technologies. We’re boosting
Deloitte, Global Mobile Consumer Survey, 2013 Source – IAB Europe AdEx Benchmark
1
2
Make sure your ad campaigns are working for you Come and visit us in the Tradedoubler Meeting Zone. Hear what we have to say on: 23 June at 10:15–11:00am Deciphering The Digital Ecosystem with Performance
Your Event App Use the official Performance Marketing Insights app to maximise your time on site. You can download the app for Android or iOS by searching for ‘Performance Marketing Insights’ in your phone’s app store.
Features Include: • Connect with fellow attendees. • Meet our sponsors and exhibitors. • Request and set up on-site meetings. • View the full interactive conference agenda. • Create your own mini agenda and sync with your phone’s calendar. • Learn about our speakers. • Integrate with your LinkedIn, Twitter and Facebook profile. • Leave feedback.
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12
Sponsors
Tradedoubler
PLATINUM
tradedoubler.com | @tradedoubler_UK | Meeting Area Sponsor
Tradedoubler devises and implements performance marketing strategies for companies that want to boost online revenue. Our core business is based on a technology platform that enables advertisers to run different types of programmes across our international publisher network. In 2014 we generated â‚Ź2.7 billion incremental revenue for over 2,000 clients across our network of more than 180,000 online and mobile publishers. Tradedoubler is evolving: we are currently rolling out a new strategy to take a leadership position with an expanded international performance marketing offering. The optimisation of multiple high quality traffic sources, the use of our proprietary integrated performance marketing technology and expertise that delivers deep data-driven insights into consumer behaviour are all at the heart of the new Tradedoubler.
Download the Performance Marketing Insights app for full company profiles
Sponsors
13
zanox zanox.com | @zanox | #30
With zanox's transaction-linked business model, advertisers only pay for the measurable success of their online advertising activities. Over 4,300 advertisers bank on the zanox global publisher network. With the zanox marketplace, zanox connects advertisers and their agencies with publishers, thereby providing them with opportunities for the monetisation of their traffic. The zanox Group has its headquarters in Berlin and has branches in Germany, England, France, Spain, Italy, Sweden, Switzerland, the Netherlands, Poland, the USA and Brazil. ZANOX AG is owned by Axel Springer SE, with a shareholding of 52.5%, and by the Swiss PubliGroupe AG with 47.5%. For further information, see zanox.com
Available on the App Store and Google Play
PLATINUM
zanox is the leading performance advertising network in Germany and Europe. With over 700 employees across the globe, the zanox Group – comprising the companies, zanox, Affiliate Window and eprofessional – supports companies from all industries and of all sizes in the effective marketing of products and services on the internet.
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Sponsors
Kwanko
GOLD
kwanko.com | @KwankoGroup | Stand #17
With more than 10 years’ experience in Performance marketing, Kwanko (parent company of NetAffiliation) is one of the leading actors in multichannel advertising. By working closely with top brands and worldwide advertising agencies, the group has acquired a solid reputation and extensive background in Performance Advertising, Internet Marketing and Revenue Optimization. As a pioneer in Performance Marketing, Kwanko offers a strong expertise in the Desktop and Mobile Traffic Monetization industry, with a large network of more than 170,000 publishers around the world and more than 1,700 campaigns throughout several verticals: tourism, high-tech, finance. The Group is composed of two entities: - NetAffiliation: key player in the performance-based advertising industry . - Swelen: pioneer in mobile advertising. Swelen specialises in the development of mobile advertising technologies.
Download the Performance Marketing Insights app for full company profiles
Sponsors
15
Yieldify yieldify.com | @Yieldify | Stand #14
Yieldify believe that marketers want to convert visitors, easily.
GOLD SAAL B
Built for speed and agility, Yieldify’s predictive marketing technology and fully managed service work together in complete synergy to provide front line strategies to help marketers convert their most valuable shoppers. The unique technology reacts to customers on-site behaviour triggering a personalised campaign to reduce abandonment and increase conversions. The campaigns are generated to match a customer’s specific behaviour, not just their assigned segmentation. Yieldify is used by over 1,000 brands worldwide to increase conversions (minus the complexity). Founded by brothers Jay and Meelan Radia in June 2013, Yieldify drives incremental revenue for the some of world’s most innovative brands including Marks and Spencers, French Connection, Steiner Sports and Monarch.
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Available on the App Store and Google Play
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Sponsors
Ingenious Technologies AG
SILVER
ingenioustechnologies.com | @IngeniousTechAG | Stand #18
Ingenious Technologies AG (www.ingenioustechnologies.com) is an independent technology provider for business analytics and marketing automation. Launched in 2012 by experienced online marketing experts from Technology, Marketing and Sales, the company focuses on the development and marketing of innovative, highly scalable and revenuegenerating technology for performance-based and brand-oriented online marketing. Developed in Europe, the one-product solution “Ingenious Enterprise” helps advertisers, agencies and affiliates to control, optimize and process all their online marketing activities and partnerships across all channels and devices via a single platform.
Mindspark
SILVER
mindspark.com | @Mindsparking | Stand #63
Mindspark, an IAC Company, is one of the world’s leading advertisers of downloadable applications. Mindspark’s expansive product portfolio (100+ products) engages millions of users in more than 200 countries around the globe. Our one-of-a-kind products stretch across multiple verticals — ranging from games to reference tools to utilities and more. In fact, we average more than 12 installs per second. Mindspark’s business focuses primarily on three market segments: browser applications, desktop utilities and mobile applications. Our expert team is always looking for strong partners who can help promote our portfolio of high-converting products (CPA or CPC). We create high performance partnerships that deliver results.
Download the Performance Marketing Insights app for full company profiles
Sponsors
17
Teradata marketing.teradata.com | @Teradata | Stand #37
SILVER
Teradata is a global leader in analytic data platforms, marketing and analytic applications, and consulting services. Teradata helps organisations collect, integrate, and analyse all of their data so they can know more about their customers and business and do more of what’s really important. With 10,000+ professionals in 77 countries, Teradata serves more than 2,500 customers, including the top companies across all major industries: consumer goods, financial services, healthcare, automotive, communications, travel, hospitality, and more. An ethical and future-focused company, Teradata is recognised by the business media and industry analysts for technological excellence, sustainability, and business value.
clickBakers clickbakers.com | @clickBakers | Stand #5
Our very easy-to-use web-based platform is designed for everyone in the digital marketing industry involved with online traffic management website owners, affiliates and affiliate networks, advertisers and publishers, online marketers and media buyers, ad networks and agencies.
Available on the App Store and Google Play
BRONZE
clickBakers will change the way you do web traffic targeting and optimization. Need an easy-to-use tool to manage targeting of your web and mobile traffic? Look no further. clickBakers has you covered. A simpler and smarter solution designed to easily segment, target and optimize all types of traffic in a single platform and help you maximize your online profits.
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Sponsors
Linkdex
BRONZE
linkdex.com | @Linkdex | Stand #48
Linkdex Publisher Discovery is a solution that enables you to discover online publishers from anywhere in the world and understand more about their business model. By using the platform, you are able to identify the vast majority of publishers working with affiliate networks or advertiser programmes and build a picture, in order to create new opportunities with a view to recruiting them to your own affiliate programme. Networks, agencies and advertisers have utilised the product to increase market knowledge and ultimately build revenue.
RetailMeNot
SAALBRONZE C
retailmenot.com/corp | @RetailMeNotInc | Stand #24
RetailMeNot, Inc. operates the world's largest marketplace for digital offers. The company enables consumers across the globe to find hundreds of thousands of digital offers from their favorite retailers and brands. During the 12 months ending December 31, 2014, RetailMeNot, Inc. experienced nearly 700 million visits to its websites, and during the three months ending December 31, 2014, monthly mobile unique visitors totalled 21.2 million. In 2014, RetailMeNot, Inc. estimates $4.4 billion in paid retailer sales were attributable to consumer traffic from digital offers in its marketplace.
Download the Performance Marketing Insights app for full company profiles
Sponsors
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SEMrush semrush.com | @semrush | Stand #46
BRONZE
SEMrush is competitive research software that provides data on competitors' and industry leaders’ online marketing activities. Our tools and reports help in-house SEM and SEO teams, interactive agencies, SMB and enterprise companies get and keep their websites in Google’s and Bing’s top results. We build our reports and tools on estimations by comparing domains and their keywords on a national, regional or local level. Current service coverage includes 26 regional databases, over 106,600,000 keywords, and 97,000,000 domains, 95,000,000,000 backlinks, historical data since 2012. SEMrush offers a wide range of tools and reports: organic research, advertising research, keyword research, backlinks report, display advertising, site audit, position tracking, and domain.
SUPPORTING
Available on the App Store and Google Play
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Partners
Media & Association Partners
Affiliate Marketing Insights
The world’s largest marketplace for digital offers
Reach millions of shoppers Drive footfall and sales Maximise your ROI +720 million 36 million
email subscribers*
$4.4 Bn
global retail sales facilitated for our partners in 2014*
Our European brands :
* Figures as of March 31st 2015
total site visits over the past 12 month*
Increase Conversions (minus the complexity)
At Yieldify, we work with marketers to create innovative strategies to reduce site abandonment. Winner of the PMA Industry Choice Partner of the Year, Yieldify is trusted by over 1000 global brands to increase conversions and lift revenue.
Get in touch Want to Start Converting?
demo@yieldify.com +49 30 57700 5432
clickBakers.com will boost your campaign results. Guaranteed.
LOOKING FOR A SIMPLE TOOL TO IMPROVE YOUR WEB & MOBILE TRAFFIC PERFORMANCE? Look no further. clickBakers is all you need.
ADVANCED TRACKING
SMARTER TARGETING
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MEET US AT BOOTH 5 TO PREVIEW CLICKBAKERS LIVE!
E XHIBITION HALL
Download the App Download your free Performance Marketing Insights app now
Who are you looking for? Find them on the floorplan Exhibition Hall 55 ad2games GmbH 35 AdRoll 53 Big-Bang-Ads.com 31 Bizprofits.com 15 CAKE 05 clickBakers 44 Clickdealer Ltd 19a IconPeak 16 Impact Radius 18 Ingenious Technologies AG 59 JVWEB 17 Kwanko 68 Lebara 48 Linkdex 51 Matomy Media Group
63 Mindspark 19 MUNDO Media 38 Nextperf 54 Optimus PM 68 Planit 32 ReklamAction 24 RetailMeNot 46 SEMrush 60 TapLinks 37 Teradata 47 TrafficPartner 14 Yieldify 62 YTZ International 30 zanox
Elsewhere Meeting Area Tradedoubler Meeting Area PerformanceIN
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Health & Beauty CPA Network
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ad2games GmbH
AdRoll
ad2games.com | @ad2games
adroll.com | @adroll
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Exhibitors
53
26
An eGENTIC network
Health & Beauty CPA Network
big-bang-ads.com | @big_bang_ads
bizprofits.com
clickBakers
getcake.com | @cakemark
clickbakers.com | @clickBakers
19a
CAKE
44
05
Bizprofits.com
15
Big-Bang-Ads.com
Clickdealer Ltd
IconPeak
clickdealer.com | @Click_dealer
iconpeak.com
More information available at: performancemarketinginsights.com Download the Performance Marketing Insights app for full company profiles
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Ingenious Technologies AG
impactradius.com | @impactradius
ingenioustechnologies.com | @IngeniousTechAG
Kwanko
jvweb.com | @jvweb
kwanko.com | @KwankoGroup
Linkdex
lebara.de
linkdex.com | @Linkdex
63
Lebara
51
48
JVWEB
68
17
Impact Radius
59
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Exhibitors
Matomy Media Group
Mindspark
matomy.com | @matomygroup
mindspark.com | @Mindsparking
Available on the App Store and Google Play
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Nextperf
mundomedia.com | @mundomedia
nextperf.com | @Nextperf
68
MUNDO Media
54
38
Exhibitors
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Optimus PM
Planit
optimus-pm.eu | @Optimus_PM
planit.co.uk | @planit_uk
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SEMrush
retailmenot.com/corp | @RetailMeNotInc
semrush.com | @semrush
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RetailMeNot
60
24
PLANIT
TapLinks
Teradata
taplinks.com | @Taplinks
marketing.teradata.com | @Teradata
More information available at: performancemarketinginsights.com Download the Performance Marketing Insights app for full company profiles
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Meeting Area
Exhibitors
tradedoubler.com | @Tradedoubler_UK
trafficpartner.com | @traffic_partner
YTZ International
yieldify.com | @Yieldify
ytz.com
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Yieldify
30
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TrafficPartner
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Tradedoubler
zanox
ReklamAction
zanox.com | @zanox
reklamaction.com | @ReklamAction
Available on the App Store and Google Play
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AG ENDA DAY
O NE
DEMOGRAPHIC Publisher
Agency
Advertiser
Network
Tech
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Agenda: Day One
SAAL A
Let's Get Personal PB AG AD NW TC #PMIEUR
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Giving a Damn About Your Online Reputation PB AD #PMIEUR
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The Evolution of Attribution PB AG AD NW #PMIEUR
09:00–09:45
Astrid Canevet, RetailMeNot | Lothar Krause, Sociomantic Labs Mathew Downs, Yahoo! | Charles Delamain, CJ Affiliate Europe That feeling of being recognised, welcomed and treated as an individual has been part of the brick-and-mortar retail industry for many years, sometimes giving reasons alone for people to shop in-store. This ethos has taken prime placement among online retailers in recent years, creating a wave of super user experiences, but also leading to over-personalised offerings. The panel will discuss some of the ins and outs of getting personal with your consumers, covering questions like: How can you use data to target customers in-store? What data should this be? What are the legalities around this? All this and more will be discussed during the session.
Fernando Angulo, SEMrush | Sergio Simarro Villalba, KPMG-ADN Although it's near impossible to control what is said about your brand via the internet, there is always a chance to influence the opinions that consumers form. Fernando Angulo, head of international partnerships at SEMrush, will share his top tips on reputation management, giving examples from his own experience in digital marketing. International SEO professional Sergio Simarro will also be on hand to impart wisdom, reviewing branded strategies for maintaining a stellar reputation online.The talk will review reputation-tracking techniques such as setting and analysing alerts, evaluating influence and the win-win strategies that are key to maintaining brand prestige.
Seth Richardson, Rakuten Marketing | Sophia Evgeniou, House of Fraser As the digital landscape continues to develop and become all the more complex, brands and marketers must now track the modern shopper across an increasing number of channels and devices to pinpoint which of their activities are driving results. In this session, Rakuten Marketing CTO Seth Richardson will discuss the origins of attribution and how it has evolved to enable marketers to better understand today’s consumer. He will be joined by Sophia Evgeniou, Senior Online Marketing Manager at House of Fraser, to explore some of the new approaches to measuring results within the retail sector. Attendees will also find out how Rakuten Attribution enabled House of Fraser to reward affiliates for multi-device journeys in a first for the UK high street.
Download the Performance Marketing Insights app for the full agenda in the palm of your hand
Agenda: Day One
PB AG AD NW TC #PMIEUR
What’s Eating the Content Consumer?
Asia Online: Navigating M-Commerce in the East
It is time for performance marketing to take the lead in navigating the increasingly complex and fragmented digital ecosystem. With technology at its bedrock, our unique breed of advertising is ideally placed to drive innovative changes that lead to greater integration, understanding and return for advertisers. Now, it seems that an intervention from performance will go some way towards helping brands cut through the complexity of devices, channels, platforms and traffic sources. Led by Tradedoubler chief executive Matthias Stadelmeyer, this session will focus on presenting digital marketers with the hard facts and stats ruling the industry. Stadelmeyer will also lay down the importance of data in gaining rigorous consumer insight, its effect on targeted advertising and how dynamic creative is taking personalised performance marketing to the next level.
Shenda Loughnane, iProspect There has never been an era within digital marketing where a consumer-centric approach to content has been more important to delivering success for brands. As marketers continue to increase their investment in content, and this becomes a focal point of every marketing strategy, a deluge is fast approaching. But the production of content is expensive, and is only truly valuable if it taps into a need, engages with consumers and delivers an outcome for marketers. This is why, more than ever, understanding the power of this new profile of ‘Content Consumer’ is crucial to delivering success for advertisers, and performance data is the key to unlocking a consumer-centric approach. In this session, Shenda Loughnane, global strategy director for iProspect, will outline the new profile of a ‘Content Consumer’.
Siddharth Puri | Tyroo Growth in m-commerce across the Asia-Pacific region is continuing to stun analysts, with companies looking to seize upon an expected four-fold increase in transactions conducted via smartphones and tablets by 2018. Tyroo will explore the drivers behind Asia's m-commerce boom as well as touching on some of the things brands might have missed in their pursuit of customers in markets like Japan, China and South Korea. These same brands and agencies will hear of why consumers have been quick in their mobile adoption, and what's likely to ensure m-commerce's growth won't be short-lived.
Available on the App Store and Google Play
SAAL C
PB AG AD NW TC #PMIEUR
Matthias Stadelmeyer, Tradedoubler | Andreas Schwibbe, Tradedoubler
SAAL B
AG AD NW #PMIEUR
33
SAAL A
Deciphering the Digital Ecosystem with Performance
10:15–11:00
SAAL B
SAAL A
34
Agenda: Day One The Real Thing: Five Lessons on Social Branding
Jeremy Waite, Salesforce Marketing Cloud
PB AG AD NW TC #PMIEUR
Head of digital strategy, EMEA at Salesforce Marketing Cloud, Jeremy Waite will be answering these questions, exploring five lessons learned from Coca-Cola’s social marketing enterprise, and how they can be applied to your business for similar results. This fast-paced and exciting session will also look at the future of business over the next five years and how marketers can prepare for projected and emerging trends, with the ultimate aim of readying the audience for a new era of marketing.
Obtaining Value and Driving Cross Device Strategies
Melina Ex, Fetch | James Collins, Rakuten Attribution | Lele Canfora, LOVOO GmbH | Kevin Edwards, Affiliate Window/zanox | Eleanor Pickering, vouchercloud
PB AG AD NW TC #PMIEUR
How did a soft drinks manufacturer become the world’s largest social brand? And how did this success help build one of most valuable social communities?
Cross-device tracking describes the myriad of ways platforms, publishers and ad tech companies try to identify users across smartphones, tablets and desktop computers. It’s the desire to understand behaviours, apportion value and ultimately target consumers that drives this ongoing discussion forward. But who’s driving value across a number of devices? How can we work with these publishers to optimise this? How best is it to target users on different devices? And what are the data, best practice and analytical strategies that can be achieved from understanding the true value of those involved in the cross-device journey?
Macro & Micro Influences on the Value Affiliates Drive
SAAL C
11:30–12:15
PB AG AD NW #PMIEUR
Owen Hancock, CJ Affiliate by Conversant Rich Britton, Associate Director at Mediacom How we recognise and reward the value of affiliates has been the subject of much debate within the performance arena in recent years. CJ Affiliate and GroupM’s media agency Mediacom have been working together with their clients to lead this conversion. Through investing time and resource, CJ and Mediacom have established a clearer view of how to evaluate what value means to different companies and how to drive behavior that achieves this value. CJ’s Director of Client Development Owen Hancock will join Associate Director Rich Britton from Mediacom to explore a variety of data-capture projects embarked on over the last two years, as well as the strategies informed by their findings.
Download the Performance Marketing Insights app for the full agenda in the palm of your hand
Agenda: Day One
12:30–13:15
PB AG AD NW TC #PMIEUR
Ken Segall Ex-Apple Creative Director
The world has never seen a success story quite like it. Facing bankruptcy in 1997, Apple became the world’s most valuable company just 14 years later. It’s a tale which owes much to great design, engineering and marketing as well as the firm sticking to a highly underrated principle: simplicity. Ken Segall served as creative director during Apple’s rise to prominence, and will explain how his previous employer utilised a simple concept to great effect, combining lessons from his 12-year reign with a blend of facts and stories from inside the world of Steve Jobs. This keynote session explores why simplicity works, how to use it as a competitive weapon and - much to the benefit of attendees - how any organisation can follow a similar approach on their road to success.
Available on the App Store and Google Play
SAAL A
Keynote: Success Through the Power of Simplicity
35
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36
Agenda: Day One The Route to Success for Small, Innovative Businesses PB AG AD NW TC #PMIEUR
Digital Challenges and Opportunities for the Travel Vertical in 2015 and Beyond PB AG AD NW TC #PMIEUR
Exploding Your E-Commerce Strategy with Social Recommendations AG AD NW #PMIEUR
14:45–15:30
Dr. Ralf Belusa, zanox AG How can small businesses compete in the same arena as their industry leaders before they become integrated? Well, the Googles, Facebooks and Amazons aren’t champions on every playing field, and it comes as little surprise to see companies like Wayblazer, Beluga and EVI doing better than the heavyweights within certain markets. With reference to case studies in advertising, travel, cloud computing and more, zanox AG’s Dr Ralf Belusa will look at the influence of agile working in small enterprises as he outlines five strategies aimed at maximising business traction, and giving the giants something to worry about.
Sean Sewell, Performance Horizon Group | Tom Davies, Lastminute Julia Stent, Top 10 | Helen Atkinson, Thomas Cook Airlines Clark Marston, hotel.de With the increasing consolidation for the OTA market and airline alliances adopting route sharing to combat an increasingly globalised traveller – joining up the digital dots is becoming pivotal in driving stronger ROI. In this session, we will talk to the leading travel brands and discuss what they think are going to be their biggest digital marketing opportunities and challenges for 2015 and beyond. How are these brands prioritising their investment and measure across mobile, search, affiliate, meta, content and display? Are meta partners becoming too strong and how do they view the impact of Google for flights? All this and more will be discussed.
Peter Janes, Shopa With the news that 84% of global consumers now trust personal recommendations over any other form of traditional advertising, it's clear the industry needs to sit up and pay attention to the full potential of peer-to-peer advising on social. Evidence suggests advertisers could be doing more in this area. As despite many believing that social networks can drive incremental sales, an understanding of the interactions taking place around their companies is arguably limited. In this presentation, Peter Janes, founder of social marketplace Shopa, will discuss how brands can join the conversation and place social interactions at the heart of a truly effective e-commerce strategy.
Download the Performance Marketing Insights app for the full agenda in the palm of your hand
Agenda: Day One
PB AG AD NW TC #PMIEUR
The Great Social Media Crisis of Faith
PB AG AD NW TC #PMIEUR
The term ‘performance marketing’ was arguably created four years ago. It was a term that took into account a number of different industries, channels and terminologies- all focused around performance-based commercials, measurements and efficiencies. But how do we, as patrons to the channel, define performance marketing? Join our panel of senior figureheads who will debate the boundaries of performance. Can we class pure business measurement of activities as performance? How much of display marketing is now performance-led? And can you measure the performance of your social commerce activities?
Eric Weaver, IPG Mediabrands Organic reach has crashed. Content isn’t being seen. Facebook has become a paid channel and brand social teams are struggling to justify bigger budgets to overcome these issues. Running a high-performing brand social department requires a new look at process, tools and measurement – an approach that provides financial impact metrics that justify costs. MediaBrands’ chief social officer Eric Weaver will show real-world examples of what is happening to brand social efforts, discussing practical approaches to process, and examining new tools that show the fiscal impact of being a social brand. Attendees will walk away with a refreshed strategy to consider for the year ahead.
Anne-Marie Schwab, RetailMeNot France Anne-Marie Schwab, general manager and vice president for RetailMeNot, France, will explore two of the biggest trends driving retail today: a skyrocketing use of mobile technologies and consumers' “addiction” to promotions. Delegates can see how the rise of digital commerce has not only changed the way consumers shop, but also how they perceive the prices at which goods are sold. With brands and retailers moving towards dynamic pricing, Schwab shares proprietary research on the new consumer journey, revealing the surprising motivations and emotions that drive deal-seeking behaviour, and how marketers can take advantage.
Available on the App Store and Google Play
SAAL C
Attention to Retail: E-Commerce, M-Commerce and Adapting to Customer Behaviour
Jeremy Waite, Salesforce Marketing Cloud | Jon Myers, Marin Software Catharina Zientz, Fashionchick International | Lars Moller, iProspect Denmark
SAAL B
PB AG AD NW #PMIEUR
37
SAAL A
What the Hell is Performance Marketing?
16:00–16:45
38
Agenda: Day One
SAAL B
SAAL A
Creating the Ultimate Personalisation Plan PB AG AD #PMIEUR
Jochen Schlosser, uniquedigital Even though it has remained a hot topic for many years, the key to ultimate personalisation for web properties lies in the three phases of website usability and experience, targeted data buying, and importantly putting the two together to create the ultimate personalisation offering. Join Jochen Schlosser, director of data and IT at uniquedigital as he takes you through these three phases of personalisation. Even if you think you've got it nailed, Schlosser's presentation will detail best practice for targeting, understanding and marketing to your consumers. Expect to be scribbling notes throughout!
Take Your Performance Marketing Into the Connected Future PB AG AD NW TC #PMIEUR
Social Content – The Thin Line Between Sharing and a Scaring
SAAL C
17:00–17:45
PB AD #PMIEUR
Martyn Bentley, Rubicon Project Over the next few years - and the few that follow - the internet of things is primed to open up a new world of insight and opportunities for brands to engage with consumers. Connected cities will emerge, bringing with them a flood of data on everything from weather patterns to consumer shopping habits. But rather than blindly embracing the digital age, performance marketers must take full advantage of the sophisticated targeting options at their disposal. Martyn Bentley, RVP Buyer Cloud at Rubicon Project, argues that through the effective use of programmatic advertising, marketers can take the right steps towards effective communication and driving revenue in an increasingly connected world.
Max Pepe, Clickwork7 They say there’s no such thing as bad press; that no publicity is bad publicity. Well, in today’s 24/7, provocative comment-driven, hide-behind-a-Twitter handle culture, that one is up for debate. The viral success of any given piece of social marketing content is often measured by its shareable qualities and engagement. But far too often the intention behind the content screams ‘share me’ with an all-too blatant sense of prowess.Some harsh truths could be in store for social marketers at Max Pepe’s session – a presentation designed to get attendees thinking about whether they’re really going about social posting in the right manner. Brands could be wise to heed the warnings of Clickwork7’s head and social expert as he goes through why it’s better to say nothing and have people think you’re a fool, than to share a ridiculous social post and prove it to be true.
Download the Performance Marketing Insights app for the full agenda in the palm of your hand
AG ENDA D AY
TWO
DEMOGRAPHIC Publisher
Agency
Advertiser
Network
Tech
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Agenda: Day Two The Intersection of Search and Social
SAAL A
PB AG AD #PMIEUR
Karl Knights, Kenshoo How consumers research and buy online is now incredibly complex, especially when it comes to the interactions between paid search and social advertising. While it may not be easy, bridging the gap between the two channels can benefit both marketers and consumers, delivering highly targeted ads and messages to drive engagement, sales and ROI. Regardless of whether marketers coordinate their search and social activity, consumers will be affected by the two channels in some way. Join Kenshoo's director for global strategic accounts, Karl Knights, in a session which asks if marketers could be working against themselves with mixed messaging.
The Ultimate Guide to Email Acquisition Marketing – Top 10 Tips
SAAL B
09:00–09:45
PB AD #PMIEUR
Daryl Colwell, Matomy Media Group Email can prove an effective way of reeling in new customers, but there is a fine science behind making the most of the direct connection it provides. Effective acquisition comes as a result of small but significant changes in the way email campaigns are run, and there is no better time to improve your quality of leads and drive down the cost of acquiring customers than now. This session provides a step-by-step guide to email marketing success, covering the all-important issues of real-time communication, enhancing your creative, utilising additional features such as click-to-call and the tricky decision between CPA and CPM.
Download the Performance Marketing Insights app for the full agenda in the palm of your hand
Agenda: Day Two 09:00–09:20
Genevieve Kunst, POPSUGAR Europe
Case Study 1 Successful Content-toCommerce Marketing
Forging that crucial link between content and commerce is no easy feat, which is why it pays to take inspiration from those who have managed to do so with an innovative approach.
09:25–09:45
AG AD NW TC #PMIEUR
Michael Barber, SaleCycle In the last five years, SaleCycle has captured the data of just over one billion abandoned shopping carts. Widely regarded as one of the biggest challenges facing online sellers, cart abandonment will be analysed by SaleCycle’s head of product, Michael Barber, who lifts the lid on what we can learn from our data and how online purchasing behaviour is changing with each passing day. This presentation looks at the reasons why and where customers abandon their purchases, and how the likes of Sony, Ralph Lauren, IKEA and Hertz have used these insights to improve the customer experience online. Michael looks at which brands are getting mobile right and what impact newer devices like smartwatches will have in the next 12-18 months. A must-see for anyone in e-commerce.
Available on the App Store and Google Play
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Case Study 2 What We’ve Learned From One Billion Abandoned Shopping Carts
A case study on driving sales through content will be presented by ShopStyle through learnings from its ShopSense platform - a service which encompasses everything good about performance marketing, allowing publishers to monetise their work. Heading up the session is Genevieve Kunst, MD of POPSUGAR Europe, who will showcase some recent ShopSense activity, including its content collaboration with American Express.
SAAL C
PB AG AD NW #PMIEUR
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Agenda: Day Two
SAAL A
Tools to Bolster the Affiliate Manager’s Arsenal AG AD NW #PMIEUR
10:15–11:00
Geno Prussakov, AM Navigator Affiliate programme management rests on five pillars: recruitment, activation, compliance, communication, and optimisation - or so says AM Navigator founder Geno Prussakov. An award-winning affiliate manager, blogger, and marketing consultant, Geno is a proven authority in the industry and will tap into his experience to address a range of key focus points in programme management. Geno will also showcase a plethora of tools for streamlining an affiliate manager's workload and bolstering their product arsenal. This hands-on session will provide live demonstrations of tools in action as well as references to past examples of practical application, with audience feedback encouraged.
SAAL B
Achtung Bitte! This is your Search Update PB AG AD #PMIEUR
Fili Wiese, SearchBrothers.com | Jan-Willem Bobbink, 11 Internet Marcus Tandler, OnPage.org | Bo von der Heyden, bessere digitale strategien Moderated by Jan Willem-Bobbink Fresh from the challenges of ‘mobilegeddon’, it wasn’t just the search world that was awash with hype about the upcoming algorithm change as the subject found its way onto mainstream media bulletins. But this aside, what else is continuing to perplex and test a web owner’s brain when it comes to search engine optimisation and the big search giants? Join our panel as they look to unearth how best to interpret Google’s own hangout updates, what makes a perfect link profile (and is that even possible), with questions from the floor welcomed throughout.
Download the Performance Marketing Insights app for the full agenda in the palm of your hand
Agenda: Day Two 10:15–10:35
Shane Murphy, AdRoll
Case Study 1 How to Get Retargeting Right in 2015
2015 is a massive year for retargeting. As 64% of marketers look to increase their budgets in this area, the pressure will be on investors and tech providers to ‘get it right’ on a number of fronts. Here to lay down lessons on attribution, mobile and the involvement of social media, AdRoll’s Shane Murphy will bring together a wealth of insight from his own company to explain what needs to be done to ensure retargeting’s momentum is sustained. Certain perceptions of the method will also be addressed, as Murphy explains why retargeting is so much more than its ‘bottom-of-the-funnel’ status would hint.
10:40–11:00
AG AD NW TC #PMIEUR
Martin Buske, DataXu Advertising to today’s consumer presents a seemingly endless list of challenges. In an age where devices and channels are in abundance, it's often hard to know the best way to reach a target audience. This session will look at how technology partners can help marketers be more effective by integrating all their different activities, across online and offline, to deliver a more cohesive brand experience. Join Martin Buske as he discusses the benefits of programmatic marketing, effective storytelling along the customer journey and a case study-led review of how linking activity across channels can create a synergistic effect.
Available on the App Store and Google Play
SAAL C
Case Study 2 Customer Satisfaction: Marketing to Consumers, Not Channels
SAAL C
PB AD TC #PMIEUR
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Agenda: Day Two The Future of Digital PR
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PB AG AD #PMIEUR
Susanne Ullrich, Brandwatch | Alex Myers, Manifest London Laura Crimmons, Branded3 | John Brown, Hotwire 'Public Relations' is very much an out-of-date term for personnel who are now more involved across a business with content, marketing, brand and sales responsibilities than they are with a typical 'PR's' activities. Whilst the ‘content is king’ bandwagon continues to shine through, PR is increasingly more accountable for engagement, measurement and now ROI, which is fairly new and exciting ground as its role develops. Join our conversation with a panel of PR professionals who will discuss today’s digital PR landscape, answering the crucial question of 'Where do we go from here?'.
Winning the Heart of the Consumer? AG AD #PMIEUR
SAAL B
11:30–12:15
Kevin Spinks, Net Media Planet There are two paths an advertiser can take when marketing to consumers: to target the mind, rational and logic in decision making, or the emotion and feeling. E-commerce brands are finding it all too easy to tap into the rational mind of their consumers, but the way to standout from the competition is to connect with their heart - to engage with them on a level which guarantees a lasting impression. From the advice of Net Media Planet’s Sri Sharma, brands will hear that by understanding their audience and engaging with them in a personal way, they can shift the focus of their paid search and display marketing from context of mind to genuine emotions.
Download the Performance Marketing Insights app for the full agenda in the palm of your hand
Agenda: Day Two
Sean Mahon, Equator | Brendan Jones, Ve Interactive
Case Study 1 Conquering Cart Abandonment in the Travel Industry
With industry findings indicating that 81% of online bookings are abandoned before the transaction goes ahead, brands are faced with the crucial task of keeping their customers interested and engaged when it matters.
AG AD NW TC #PMIEUR
Join Sean Mahon, affiliate manager at Equator, as he explains how the agency managed to solve the issue of on-site cart abandonment for Macdonald Hotels and its chain of properties across Europe. Brendan Jones from Ve Interactive will also be on hand to reveal some of the retargeting tools used to emphasise direct booking incentives and on-site offers.
SAAL C
11:30–11:50
45
The pair’s session at PMI: Europe will include lessons on how to retarget customers through a low-risk, CPA basis as well as useful tips on personalisation and campaign tracking.
11:55–12:15
AG AD NW #PMIEUR
With the affiliate landscape becoming dominated by a small number of large partners, it pays to take lessons from some of the brands that are continually succeeding in the recruitment of new publishers. Take the example of eBay, whose success in the affiliate world owes much to its ability to link up with new partners. The online marketplace has also earned a reputation for attracting sites positioned outside of ‘traditional’ affiliate sectors, helping it appeal to brands across the retail spectrum. In this session, R.O.EYE’s commercial director Matt Bailey and the account director for eBay's Partner Network, Jane Woodhead, will discuss the importance of topping up an affiliate base while showcasing the solutions that have supercharged eBay's affiliate recruitment.
Available on the App Store and Google Play
SAAL C
Case Study 2 The Lost Art of Acquiring Affiliates: The eBay Way
Matt Bailey, R.O.EYE | Jane Woodhead, eBay Partner Network
Agenda: Day Two
12:30–13:15
Performance Metrics Under the Microscope
Robert Schneider, Ingenious Technologies | Michael Long, Hotels.com André Leb, Swagbucks.com | Colin Carter, Weather2Travel.com Frederic Saigne, Sociomantic Labs | Dorothea von Wichert-Nick, PIA
PB AG AD NW TC #PMIEUR
Moderated by Robert Schneider Led by Ingenious Technologies’ Robert Schneider, this panel session brings together experts from leading publishers and advertisers to hash out some of the biggest questions facing the performance marketing industry.
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The panel will traverse definitions of performance, the effect this has on the company purse and advertiser pitches, as well as diving into performance as a metric paradigm and business model from each side of the advertiser-publisher camps. Ultimately, this session will lead to one key question: how will all of this affect your performance strategy in 2015?
Making Sense of your Analytics and Reports
SAAL B
PB AG AD #PMIEUR
Lukasz Zelezny, uSwitch.com A good education in analytics and reporting tools is fundamental to the management of any website. After all, how can you be expected to measure on-site performance if you aren’t aware of the story behind the stats? On hand to explain terminology such as 'effective visits', and the importance of outlining soft goals, the head of SEO at uSwitch, Lukasz Zelezny will help attendees realise what KPIs they should be aiming for and how their progress can be tracked. Emphasis will also be placed on bringing this information out to a c-level audience, advocating the notion that site tracking should be a process observed right from the top of a company.
Download the Performance Marketing Insights app for the full agenda in the palm of your hand
Agenda: Day Two
Pierre Kiciak, JVWEB
Case Study 1 Google AdWords: A Feature-by-Feature Guide to Success
Currently worth in excess of $40 billion to one of the biggest tech companies in the world, Google AdWords is the tool that every marketer and publisher needs to get their head around.
PB AG AD #PMIEUR
In one of PMI’s most anticipated masterclasses, Google’s flagship ad platform will be stripped to its bare bones, allowing attendees to see how they can take advantage of its latest innovations and features. Gather to witness a lowdown on descriptions, sponsored promotion through Gmail, campaign integration and more.
SAAL C
12:30–12:50
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An expert-level AdWords tuition is on offer, and who better to lead the class than JVWEB - an official Google Partner with over 10 years’ worth of paid search experience and control over £35 million of ad spend per year.
12:55–13:15 Case Study 2 Monetization vs. User Experience - An Analysis
Many publishers are switching to more invasive techniques of advertising to combat the phenomenon of ‘ad blindness’, but this approach often results in irritating or turning away prospective consumers. In this session, Shir Nissanpur, head of media buying and networks at ad2games, will discuss the importance of finding a balance which makes both publisher and user happy. The session will look at examples of techniques that have proven damaging and their “best practice” counterparts, assessing how to push ads in a way that will resolve in high CTR or engagement without reaching the point that makes the user angry. Expect to hear about what the likes of CNN, Forbes and Mashable are up to during the session.
Available on the App Store and Google Play
SAAL C
PB AD #PMIEUR
Shir Nissanpur, ad2games
Agenda: Day Two
14:45–15:30
PB AG AD NW TC #PMIEUR
Mike King Marketing Technologist, iPullRank
A recognised authority in SEO, content strategy, social media and measurement, iPullRank’s Mike King will take you through a theoretical content ‘overhaul’, covering the distinctions between your media strategy and marketing, idea generation tools, amplification and models for predicting success. With brands and advertisers harnessing the power of engaging and relevant web media, it’s no surprise to see content marketing arrive in the mainstream. It’s often overlooked, however, that content is operating right at the heart of many B2B and B2C promotional strategies, and is continually proving a key point of focus for businesses. But with adoption and crowds of experts comes rivalry of the highest level. With so many on the content trail, how can you develop your own strategy to stand a cut above the rest? All this and more will be ‘contentualised’ during the keynote session, with plenty of time for questions at the close.
Available on the App Store and Google Play
SAAL A
Keynote: The Content Marketing Overhaul
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SAAL A
50
Agenda: Day Two Tales of Building an International, SEOfriendly Website from Scratch PB AD #PMIEUR
The Power of a Single Customer View: How to Win Customers and Keep Them PB AD #PMIEUR
16:00–16:45
Andre Alpar, AKM3 GmbH | Michael Brecht, Doodle In a session rich with practical advice, the case study of Doodle and its international SEO strategy will be laid out to PMI attendees. Expert-level tuition is on offer as representatives from the popular scheduling tool and online marketing agency AKM3 delve into top tips for boosting rankings and visibility with the target of attracting a global audience. In a must-see for search marketers, this case study-led presentation will guide attendees through the science behind some of the impressive results seen by Doodle after just a few months.
Kevin Van den Bosch, IgnitionOne | Anh-Khoa Nguyen, Media Markt In this session, IgnitionOne’s Kevin Van den Bosch and Media Markt’s Anh-Khoa Nguyen take a look at the single customer view and how a seamless multichannel online experience can yield better results for brands. This presentation aims to show brands and performance-based marketers how intelligent data management is the gateway to running and optimising sophisticated multi-channel campaigns. Attendees will learn about the technology, the customer journey and real-life results from Media Markt, in addition to delving into key tools such as the DMP (Data Management Platform), audience engagement, digital insights, data & analytics, targeting and audience segmentation.
Download the Performance Marketing Insights app for the full agenda in the palm of your hand
Agenda: Day Two Your Road to a Fool-Proof Native Advertising Strategy
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Kevin Flood, Powerlinks | Bülent Cakir, eComCon
Now spanning across multiple devices and an ever-growing plethora of formats, native advertising is the topic on every advertiser’s and publisher’s lips. Nowadays, everyone wants a piece of the native ad pie, while the need to engage consumers with relevant, personalised and immersive advertising is greater than ever before. PowerLinks Media CEO and co-founder Kevin Flood will be on hand to impart cuttingedge insights and practical advice on navigating the native landscape as well as tips for creating a full-funnel native strategy.
SAAL A
PB AG AD NW TC #PMIEUR
17:00–17:45
With assistance from Bulent Cakir, MD of eComCon, Kevin will also explain how leveraging custom content and programmatic technologies can help engage the connected consumer. Suitable for both advertisers and publishers in attendance, this case study-led session promises to outline the road to optimal performance through a native-first approach.
SEMrush: Benefit From Your Competitors!
SEMrush is competitive research and business intelligence software that provides data on competitors’ and industry leaders’ online marketing activities. We designed our tools and reports to help in-house SEM and SEO teams, interactive agencies, freelancers, SMB and enterprise companies get and keep their websites in Google’s and Bing’s top results. The digital marketing world is highly competitive. To be ahead of your competitors, you should know who they are and what they do. With the SEMrush data on competitors’ paid and organic search tactics, you can develop appropriate SEO and advertising strategies, and make your website profitable. Check out the SEMrush features, and see benefits they bring to you!
106,600,000 keywords
45,000,000 domains
26 databases in
100,000,000
25 countries
backlinks
keywords in
16 languages
historical data
since 2012
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Berlin Social
Day One: 10:00–16:00
Meet the Agencies
Call in to Agency Village to meet with some of Europe's leading performance marketing agencies, and discuss how they can support your future campaigns. New for 2015, Agency Your Digital Performance Architects
Village will run from 10:00 until 16:00 on the first day of the conference allowing for both drop-in and prebooked meetings.
29–30 October 2015 | Westminster Park Plaza, London
Speaker Submissions Now Open Earlybird Tickets Available performancemarketinginsights.com/london PLATINUM SPONSORS
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Running The Networking Head Zone Day One: 16:45–17:30
Speed Networking Indisputably the best way to pick up business cards and make new connections in Berlin! Sign up early, as this feature has a limited capacity and will book up fast. Innovative, exciting and time-efficient, our incredibly popular speed networking feature allows participants to meet potential new clients and business partners for an intense two minute introduction before moving on to the next promising new contact. Sign up early, as positions are strictly limited and allocated on a first-come first-serve basis.
When is it? Where is it?
Day One, 16:45–17:30 The Networking Zone
Please note: Speed networking is complimentary, but is only open to publishers, advertisers, agencies and tech providers. Credentials will be checked. More information available at: performancemarketinginsights.com
S PE AKER S Download the App for Information on our Speakers
N E TWOR KIN G E VEN TS
Download the App Download your free Performance Marketing Insights app now and schedule your meetings
Exhibition Hall Drinks Reception Join us in the Exhibition hall at the end of day one to meet and network from 18:00. Enjoy a drink and take some time to digest the day's conference sessions alongside fellow attendees. It’s a prime opportunity to make new connections and meet with sponsors, exhibitors, speakers and delegates in a relaxed setting. The exhibition hall drinks will begin at 18:00 on Tuesday 23rd June and will set the tone ahead of the Official Networking Reception later in the evening.
When: Day One: 18:00 Where: Exhibition Hall Bring: Your business cards
The Networking Drinks Reception When: Day One, 20:00 Where: Spindler & Klatt Bring: Your glad rags Join us at riverside bar Spindler
and delegates jetting in from all over
& Klatt for the Networking Drinks
the world the European Networking
Reception following day one of the
Drinks Reception is always well
conference.
attended and the perfect setting to build relationships with the
The evening kicks off from 20:00
day's new contacts, in a relaxed
onwards, with all attendees invited
environment… Not to mention, it's
to come and enjoy a drink on us,
always a lot of fun!
take in the view and network with fellow delegates.
This networking event is for all delegates and you must be wearing
The venue boasts both a club
your wristband. Please note that your
and large lounge area, combining
credentials will be checked on entry.
sophisticated interiors with a
–
stunning summer terrace and pontoon overlooking the city.
Spindler & Klatt, in Heeresbäckerei, Köpenickerstr. 16-17, 10997 Berlin
With sponsors, exhibitors, speakers
T: +49 30 319881860
Directors
Matthew Wood
Sarah Parsonage
Chris Johnson
Founder & Chair
Managing Director
Content Director
Mark Atherton
Drew Cameron
Charles Deas
Sales Manager
Sales Manager
Sales Executive
Sarah Pickthall
Rebecca Ciriaco
Kezia McAuley
Senior Events Manager
Events Manager
PI & Events Executive
Richard Towey
Mark Jones
Andy Tozer
News & Features Reporter
Web Content & Marketing Executive
Marketing Executive
Jonathan Chubb
Ross Rochford
Jackson Wood
Senior Designer
Developer
Head of Security & Bones
Sales
Events
Content + Marketing
Design + Development + Dog
Contact us
performancein.com performancemarketinginsights.com performancemarketingawards.co.uk
7.17 & 7.18 Deco Building Paintworks, Bath Road Bristol, BS4 3EA, UK
events@performancein.com +44 (0) 117 203 3010