2015 WINNERS SHOWCASE HOSTED BY
IN ASSOCIATION WITH
“
Yes, it has been twelve months. Twelve whole months have passed since we celebrated an outstanding year in performance marketing and what a twelve months it has been. The Performance Marketing Awards reflect not only industry success, but the speed in which performance marketing evolves and the innovation that radiates from new technologies within the space. This is firmly reflected across this year’s shortlist, highly commended companies and naturally, our winners. I am incredibly proud of the Performance Marketing Awards. In an industry which is saturated with award ceremonies, PerformanceIN strives to ensure that we not only produce an outstanding evening, recognising and celebrating the key achievements of the year, but do so with real passion and integrity. Waiting a whole year to put forward your company’s successes builds that all important desire to win. This year has been no different as once again the high level of entries showcase phenomenal competition from existing partners and new companies embracing the value of performance marketing. In the words of one of this year’s judges, “The calibre of entries at the Performance Marketing Awards just gets better and better, which makes it so much harder to win.”
Speaking of the judges, these industry experts deserve a huge personal thank you. It takes a lot of time and patience to review, assess and offer the high standard of critique that the Performance Marketing Awards strives for and it is by no means an easy task, something that came to fruition at a particularly feisty judging day in February. I’d naturally like to thank Performance Horizon Group and the team there for partnering with us this year as our cosponsor as well as all of our sponsors and guests for joining us to celebrate in such style. Last but not least, I’d like to thank the incredible PerformanceIN team. Without the time, creativity and most importantly passion of these individuals, the Performance Marketing Awards would not be the incredible evening it is. All that’s left for me to do is say congratulations to all the companies and individuals who were shortlisted, highly commended and received a Performance Marketing Award. This year’s book of the night accurately demonstrates the creativity and evolution of quite an industry, of which we are all proud to be a part. Sarah Parsonage Managing Director, PerformanceIN
A WORD From Our Sponsor What an incredible year it has
Advances in technology have
been for the performance
helped to facilitate that growth
marketing industry, with
but the PMAs are a great
growth and innovation on all
reminder that the industry is still
fronts. Now in its ninth year the
about the people. The awards
Performance Marketing Awards
are a chance for us all to reflect
has become a pivotal point in
on the past year’s achievements
all of our calendars and we are
and raise a glass with clients,
very proud to be this year’s co-
colleagues, partners and peers
sponsor.
to the incredible opportunities
The shortlist of entrants looks stronger than ever, with representation from innovative companies across the entire industry. It’s been exciting to see how the PMAs have evolved and grown over time, and like PHG, we both
we all have in front of us. I’m sure the judges will have had their work cut out to decide on the winners from the excellent shortlist. The PHG team and I would like to congratulate all winners for their success on the night.
share the view that performance marketing is still very much in its
Malcolm Cowley
growth phase.
CEO
ST O H R YOU
Beardyman has an astounding talent for producing the sounds and rhythms of entire musical tracks using only his mouth. Despite writing a symphony at the age of ten, Beardyman became obsessed with music technology and dance music. He has appeared live with Groove Armada, Chaz and Dave, Blondie, Bill Bailey, and the Beastie Boys. In addition to straightforward beatboxing, Beardyman also uses a selection of digital effects and samplers to create multi-layered tracks live. Beardyman’s talent has been seen and heard on outlets as diverse as BBC1’s When Will I Be Famous, the Comedy Proms from the Royal Albert Hall, MTV, Lily Allen and Friends, Radio 1, and Radio 3, along with live performances all over the world. He’s also provided sounds and speech for TV ads for PlayStation and Sky TV, and also wrote and presented the Radio 4 programme Beardyman and the Mimics, in which he explored the natural world’s inclination to copy the sounds around it. In a set which is bound to capture the imagination, expect a healthy blend of laughs and beats from one of the most original acts the PMAs have ever seen.
JUDGES PANEL
2015
Every year we invite a select number of hand-picked judges to identify the entries that are a cut above the rest. This year, 20 candidates did just that.
Dorothea Wichert-Nick
Joanna Stephenson
Mark Evans
Faraz Ghani
Craig O’Boyle
Accenture Strategy
Activision
Customer Strategy Manager
Director, European Public Relations
Hugh Durkin
Craig Le Grice
Richard Hartigan
Bill Staples
Vikki Chowney
Global Blue
GroupM
H&K Strategies
PMD Emerging Partnerships Lead EMEA
Chief Customer Officer
Industry Manager
Senior Director Interaction, Commercial Strategy
Director of Content & Publishing Strategies
Performance Marketing Specialist
Arcadia
dunnhumby Media Director
Head of Digital Marketing
Josie Shah
Clare O’Brien
Jon Myers
Dan Bunyan
Jeremy Waite
Hotels.com
IAB
Marin Software
PwC
Director, Partner Marketing
Senior Programmes Manager
VP & Managing Director EMEA
PwC Strategy Senior Manager
Salesforce Exacttarget MarketingCloud EMEA Head of Digital Strategy
Richie Jones
Cian Weeresinghe
Ross Sleight
Leo Harrison
Tiffany St James
Saltrock
Secret Escapes
Somo
Squawka
Transmute
Head of Digital / eCommerce
CMO
Chief Strategy Officer
Co-Founder
Co-Founder
SHOWCASE
WINNERS
Advertiser Innovation
HIGHLY COMMENDED Aviva Cross Sale Campaign Powered by OMG SHORTLISTED ENTRIES Aviva Cross Sale Campaign Powered by OMG CJ & Argos: Pioneering Performance Marketing eBay Partner Network “uLink: Native App Linking” F&F and Sociomantic MADE Unboxed NatWest, ZenithOptimedia and Student Beans
WINNER CJ and Argos Pioneering Performance Marketing
Keeping close tabs on developments in the publisher world appears to have paid off for Argos as the retailer made 2014 a year to remember for its affiliate activity.
“...Argos become the first port of call for affiliates that go beyond the norm.�
A considerable investment of time and money in understanding user behaviour gave Argos the platform it needed to build a truly customer-centric campaign. Off the back of its previous success with affiliates, the retailer worked alongside CJ to source tools, partnerships and inventory that would drive repeat custom via the channel. Pre-set goals for conversions and multi-purchase orders were met with ease, while a use of new publisher technology helped Argos become the first port of call for affiliates that go beyond the norm.
Best New Publisher
SHORTLISTED ENTRIES haveyouseen - shopping, socially Social Superstore: Best New Publisher Top10
WINNER Top10 2014 was a defining year for Top10’s publisher strategy, creating an all-round marketing platform that enabled its partners to cater to their own diverse objectives.
“...was duly complemented by glowing recommendations and accolades...”
The entry showcased a range of highly ambitious objectives around the publisher’s mobile offering, which was duly complemented by glowing recommendations and accolades even from the likes of Apple. Strong execution was evident across three main areas of marketing, product and commercial, resulting in smashed targets and improved efficiencies for both Top10’s partners and consumers.
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Third-Party Performance Marketing Innovation
HIGHLY COMMENDED Sociomantic and Holidays by British Airways SHORTLISTED ENTRIES Brainlabs - Real Time Bidding for Search House of Fraser: Rewarding Multi-Device Journeys Infectious Media & Waitrose: True Value of Display Kenshoo Intent-Driven Audiences (IDA) Linkdex Publisher Discovery & Digital House Sociomantic and Holidays by British Airways Student Beans iD
WINNER Kenshoo Intent-Driven Audiences (IDA)
Creating a bridge between search and social, Kenshoo’s Intent Driven Audiences (IDA) software helped marketers to leverage the signals from consumers’ search activity within social advertising.
“...targeting people across channels, based on demonstrated intent...”
Moving beyond focusing simply on likes, interests and keywords to targeting people across channels, based on demonstrated intent, IDA allowed marketers to use this data on Facebook to identify the best audiences. Judges praised the innovative cross-channel approach, highlighting strong results across a number of metrics and positive user feedback.
GROW YOUR BUSINESS WITH PERSONALISED MARKETING FROM THE WORLD’S LARGEST AFFILIATE NETWORK SALES.UK@CJ.COM UK.CJ.COM 020 87855870 CJUKNETWORK
Network Innovation
HIGHLY COMMENDED Tradedoubler ADAPT SHORTLISTED ENTRIES Affiliate Window for Payment on Influence affilinet- Solving the Long-Tail Problem Tradedoubler ADAPT Twist360 for Flexible Account Management
WINNER Affiliate Window for Payment on Influence
Affiliate Window’s Payment on Influence campaign caught the judges’ eye for its ability to demonstrate, understand and reward publisher value, delivered as part of a multitiered initiative.
“...transparency for affiliates and the technology’s ease of use...”
Payment on Influence saw publishers given access to a series of tools and promotions which would enable them to better track the impact they had on driving sales and traffic to merchant sites. Judges spoke highly of the campaign’s transparency for affiliates and the technology’s ease of use, while others commended the decision to move away from some of the more traditional reward models.
Best Use of Customer Insight
HIGHLY COMMENDED RAPP for Barclays, Personalised Lending Video SHORTLISTED ENTRIES British Airways and Sociomantic CJ & Argos: Understanding True Customer Value Found for Dr Martens iProspect and Carat for British Airways RAPP for Barclays, Personalised Lending Video RAPP for Mothercare, World’s Most Caring Retailer
WINNER
Oh Yes!
British Airways and Sociomantic Reviewing a well thought-out and executed personalised display advertising campaign that drove repeat business for British Airways, judges commended this tie-up with Sociomantic as the best use of customer insight.
“...clever and intelligent use of data, media and messaging which resulted in noticeable gains...�
Through utilising a number of technologies, engines and exchanges, the campaign was carefully pieced together and showcased a clever and intelligent use of data, media and messaging which resulted in noticeable gains and revenue increases.
Direct Line Group would like to congratulate all of the nominees and winners at the Performance Marketing Awards, 2015
Best Social Acquisition Strategy
HIGHLY COMMENDED Post Office Travel Truths SHORTLISTED ENTRIES Benefit Cosmetics UK: PORE O’Clock Post Office Travel Truths R.O.EYE’s Social Acquisition Platform TopCashback, Experian CreditExpert with Omnicom
WINNER R.O.EYE Social Acquisition Platform
In launching a social acquisition programme for Blurb, R.O.EYE uncovered a new, exciting and powerful route to market for the online publishing platform.
“...exceeded its ROI targets, with judges particularly impressed by the use of Twitter to achieve such a sharp level of targeting.”
Using a proprietary engine, R.O.EYE targeted users based on the content of their tweets, following this up with bespoke communication. By optimising ad spend against a CPA, the campaign manouvered Blurb’s social media presence from a digital marketing channel with brand measures, to a performance marketing channel with harder, sales-focused success measures.
transform your marketing. grow your business. Multi-Channel, Multi-Device Advertising
MOBILE SEARCH SOCIAL DISPLAY
The campaign exceeded its ROI targets, with judges particularly impressed by the use of Twitter to achieve such a sharp level of targeting.
Kenshoo.co.uk
Mangostorm Media
Best in Mobile Award
HIGHLY COMMENDED Top10 vouchercloud and Argos SHORTLISTED ENTRIES CJ & Argos: Targeting Customers on the Move Criteo and House of Fraser iProspect and Vizeum for IKEA Somo and Shop Direct: A Very Stylish Christmas Top10 vouchercloud and Argos Yieldify and Pretty Little Thing
WINNER Somo and Shop Direct A Very Stylish Christmas
Turning mobile traffic into custom is no easy feat, but Somo managed to do just that with an innovative performance-based campaign for one of Shop Direct’s biggest online stores: Very.co.uk
“...a huge financial return for Shop Direct... more than double its initial target for ROI.”
In preparation for the annual Christmas sales lift, Somo went on a fact-finding mission to understand more about Shop Direct’s mobile visitors. From there, the pairing of TV ads with online activity as well as an effective use of geotargeting technology around physical stores enabled Somo to broadcast the benefits of a stress-free shopping experience. The end result was a huge financial return for Shop Direct, helping the campaign more than double its initial target for ROI.
Mangostorm Media
Best Email Marketing Campaign
SHORTLISTED ENTRIES RAPP for Barclays, Personalised Lending Video TopCashback for Clarks Ve Interactive and DigitasLBi for Etihad
WINNER RAPP for Barclays Personalised Lending Video
Producing what was undoubtedly a highly personalised, large-scale and ultimately compelling email campaign, RAPP worked closely with a number of significant data points to create something special for the financial services market.
“...worked closely with a number of significant data points to create something special for the financial services market.”
Harnessing third-party sources to aid Barclays’ targeting and data selection, alongside the use of platforms for optimising email segmentation, the sheer number of variables considered within this clever entry helped the judges decide on their favourite email marketing effort for 2015.
TERADATA
INTERACTIVE Meet the global leaders in data-driven customer acquisition and performance marketing with an email network of over 100 million user profiles operating across 77 countries.
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To find out how Teradata can elevate your marketing please contact us on:
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Best Lead Generation Campaign
HIGHLY COMMENDED TTH and Time Inc. SHORTLISTED ENTRIES Affiliate Window for Global University Systems Omnicom Affiliates for Cisco Starcom Mediavest and Teradata for Milbemax Teradata for Barbour TTH and Time Inc. vouchercloud and Ocado Yieldify and Oxfam
Switching from a short-term strategy focusing on delivering customers to a longer-term partnership which maintained acquisitions of quality and frequency, vouchercloud went beyond merely the supply of new customers for Ocado – providing insights, creative expertise and campaign management along the way.
“...delivered a stream of new customers who would stay loyal to the brand and become a sustainable source of revenue...”
The voucher group offered genuine mobile-centric solutions to target the right demographics at the right time, with emerging technology such as geo-fencing embraced for Ocado’s launch with Click & Collect in Q3. The campaign delivered a stream of new customers who would stay loyal to the brand and become a sustainable source of revenue, achieving this and exceeding every agreed target along the way.
lolagrove
vouchercloud and Ocado
D E M A N D . D E L I V E R E D
WINNER
We value your leads info@lolagrove.com
admedo ®
Best Use of Performance Display
HIGHLY COMMENDED agenda21: Geo-targeting for Macmillan SHORTLISTED ENTRIES agenda21: Geo-Targeting for Macmillan Crave & Lamb for “Coral From Cheltenham To Rio” O2 Precision Marketing Quantcast and Agenda 21 with Jurys Inn Rakuten Display for Great Little Trading Co. Rocket Fuel & comparethemarket Unlock Programmatic
WINNER Crave & Lamb for “Coral From Cheltenham To Rio”
A case study on seizing the limelight around sporting events was overseen by Crave & Lamb as part of its stellar work with UK bookmaker Coral. Anticipating a huge year for sport in Britain, the agency used a performance-based display campaign to broadcast a series of industry-leading offers from the Cheltenham Festival right up to World Cup 2014.
“...dynamic creative being delivered in real time...”
Innovation came in the form of dynamic creative being delivered in real time, while the effective use of third-party tools helped forge a roadmap to success. ‘From Cheltenham to Rio’ allowed Coral to venture away from its original methods of performing acquisition, retention and CRM through display, helping in the creation of a truly award-winning effort.
Best Organic Search Campaign
SHORTLISTED ENTRIES 8 Million Stories / Farfetch – Boutique Finder agenda21 for Equifax Click Consult for LloydsPharmacy Online Doctor Domino’s Blog - Voucher Sales Without the CPA IndyBest by The Independent
WINNER 8 Million Stories and Farfetch
What’s going on beneath the surface of your marketing spend?
Boutique Finder
8 Million Stories’ strategy for the designer fashion boutique was centered around the creation of unique, digital assets used for blogger outreach that would increase awareness of the Farfetch brand and also bring SEO benefits.
“...smart, engaging and creative pieces were at the heart of this particular campaign...”
The use of smart, engaging and creative pieces were at the heart of this particular campaign, leading to an impressive increase in organic sessions and revenue. Judges particularly commended the innovation and uniqueness that was evident throughout the entry.
The Home of Performance Marketing News
performancein.com
Best Paid Search Campaign
SHORTLISTED ENTRIES blinkbox Movies Aligning Media and Business’s KPIs Carat for Pure Gym House of Fraser & Adobe: The Brand Event Campaign JVWEB & Microsoft Store Kinase & Kenshoo: Screwfix Paid Search Campaign Net Media Planet - Bathe in Bathstore Success NetBooster UK for Accor Stickyeyes for Everything£5.com vouchercloud and NOW TV
WINNER Net Media Planet Bathe in Bathstore Success
With 72% of Millennials researching online before going in-store to make a purchase, Net Media Planet created a paid search advertising solution for Bathstore that could track and optimise digital campaigns, accounting for in-store purchases that were influenced by paid search activity.
“...deliver highly optimised ads towards not just online purchases, but in-store purchases as well.”
SUPPORTING PERFORMANCE MARKETING SINCE 2004 R.O.EYE is the performance marketing agency with a history of delivering excellence for our clients:
In overseeing the campaign, Net Media Planet leveraged a bespoke omni-channel tracking solution to deliver highly optimised ads towards not just online purchases, but in-store purchases as well. Judges highlighted an innovative, data-driven approach which combined online and offline data, evaluating keywords based on conversion effectiveness across both channels, and the campaign’s excellent overall results.
WINNERS - AGENCY OF THE YEAR 2014.
020 3440 4235 contact@roeye.com
Best Brand Engagement Campaign
HIGHLY COMMENDED Infectious Media: John Lewis Christmas campaign SHORTLISTED ENTRIES Homebase and YouTube Superuser Collaboration Infectious Media: John Lewis Christmas campaign iProspect: #dawnofapes Squawka & Continental Tyres: World Cup 2014 Very.co.uk & StyleHaul: Beauty Confidential ZenithOptimedia and Student Beans for NatWest
WINNER Squawka & Continental Tyres
Congratulations to all the nominees and winners at this year’s Performance Marketing Awards from everyone at affilinet.
World Cup 2014
Football stats hub Squawka rose to the challenge of boosting engagement around World Cup 2014 partner Continental Tyres while the tournament was in full swing.
“...for being able to cut above the noise in one of the biggest events of the year.”
A best-in-class feel ran straight through a campaign which harnessed Squawka’s rich bank of football data and substantial following on Twitter to run a competition on social media. Football fans were invited to share their views on a match for a shot at the grand prize, and such was the response from onlookers that a Continental hashtag ended up trending worldwide. As well as lauding its technical aspects, featuring custom landing pages and display banner promotion, one judge heaped praise on Squawka for being able to cut above the noise in one of the biggest events of the year.
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The Finance Award
HIGHLY COMMENDED OMG for Legal & General SHORTLISTED ENTRIES Churchill Home: How Do You Like Your Coffee? Manning Gottlieb OMD and TSB Maxus for Barclaycard OMG for Legal & General Omnicom Affiliates & PHD for Experian CreditExpert RAPP for Barclays, Personalised Lending Video Rocket Fuel & comparethemarket Unlock Programmatic
WINNER Maxus for Barclaycard Following a change in strategy that resulted in Barclaycard approaching new avenues of opportunity, Maxus worked closely with the payment business to reach set goals for acquisitions, using a number of unique innovations along the way.
“...Maxus was able to implement strategies with aplomb, coming in above target across a competitive field.”
The campaign was welltargeted and dissected, while relationships with hand-picked premium partners ensured that Maxus could be flexible in its approach, resulting in a fluid working relationship amongst all involved. By focusing on three core approaches, Maxus was able to implement strategies with aplomb, coming in above target across a competitive field.
Europe’s Leading Performance Marketing Conference Series 2 conferences 2000 attendees 80+ exhibitors 100+ sessions Berlin 23–24 June 2015
London 29–30 October 2015
To find out more visit performancemarketinginsights.com
The Retail Award
HIGHLY COMMENDED The Hut Group & Affiliate Window SHORTLISTED ENTRIES Carat for Holland and Barrett CJ & Argos: SuperRetail for SuperShoppers iProspect and Vizeum for IKEA Net Media Planet - Watch It in Real-Time! RAPP for Mothercare, World’s Most Caring Retailer Shop Direct & Affiliate Window The Hut Group & Affiliate Window Trusted Loyalty Partners with TopCashback for Argos
WINNER iProspect and Vizeum for IKEA One of the most audacious experiments that has ever graced the PMA entry process, the tie up between IKEA, Facebook, iProspect, Vizeum and EE proved a real eyeopener to the workings of industry retail campaigns, with the results to match.
“One of the most audacious experiments that has ever graced the PMA entry process...�
Identifying audiences through numerous data sets, creating and segmenting variables, building targeted offerings and harnessing geofencing technology were just a few of the key areas utilised within the campaign, and the communication between parties throughout was paramount to its success. Judges commended the true innovation that was evident throughout the campaign, noting the smart integration of Facebook and geolocation to create an impressive offering.
The Travel & Leisure Award
HIGHLY COMMENDED United Digital Group for Virgin Atlantic SHORTLISTED ENTRIES 7thingsmedia for James Villa Holidays BA with PHG, Managed by Ogilvy CJ and TUI: Publisher Focused Innovation ebookers & Tradedoubler Etihad Airways and DigitasLBi Hilton/Forward 3D - Grandtravel Thomas Cook Airlines and affilinet United Digital Group for Virgin Atlantic
WINNER Thomas Cook Airlines & affilinet
Affiliate
Our award winning affiliate management service helps provide the perfect affiliate marketing programme unique to every individual business.
Digital
Affilinet’s long-standing partnership with Thomas Cook Airlines yielded another successful outcome this year – the pair managing to unlock the true value of affiliates for optimum returns.
“...the travel provider was able to play off the strengths of its hundreds of connected affiliates in order to maximise ROI.”
Their entry for this year’s awards spawned a concerted effort in tracking affiliate impact across the customer journey and using this intelligence to achieve specific goals at Thomas Cook Airlines. Fuelled by publishers working off bespoke strategies, the travel provider was able to play off the strengths of its hundreds of connected affiliates in order to maximise ROI. Boasting yet another lift in conversion rates, this year’s activity saw the Thomas Cook Airlines affiliate programme cement itself as one of the most cost-efficient assets in the group’s marketing arsenal.
Our digital marketing team provide well thought-out marketing strategies across a variety of channels. We look to engage audiences to deliver on your KPI's.
Consultancy
We offer expert advice for affiliate and digital marketing programmes, delivering valuable insight from our many years experience.
Did you know?
1
We are Europe’s largest affiliate management agency
2
We are 4 times winner of the ‘Agency of the Year’ award
3
We have delivered continued year on year growth for our clients, totalling over £100m in sales for 2014
For more information on Optimus Performance Marketing please contact:
Mark Russell Chief Executive Officer T: 01752 761080 E: mark@optimus-pm.com Andy Notman Operations Director T: 01752 761081 E: andy@optimus-pm.com Tom French Digital Marketing Director T: 01752 761086 E: tom@optimus-pm.com Find us:
optimus-pm.com
The Technology & Telecoms Award
HIGHLY COMMENDED uSwitch.com SHORTLISTED ENTRIES BT & Affiliate Window EE, Affiliate Window & MEC JVWEB & Microsoft Store O2 & Affiliate Window Pursuit Marketing: K3 Business Solutions uSwitch.com
WINNER BT & Affiliate Window After a stellar year in 2013 following the launch of BT Sport into the foray, BT & Affiliate Window didn’t rest on their laurels and pushed new boundaries to smash their targets for the year, improving relationships and efficiencies along the way.
“One judge described the campaign as ‘spectacular, with results to match’...”
The entry showcased throughout a ‘no-fear’ attitude as the teams involved weren’t afraid to rebuild certain channels and re-focus others in order to achieve success in 2014. One judge described the campaign as ‘spectacular, with results to match’, with many of the panel also sharing complimentary remarks.
For Smart Brands In A Digital World
Media & Performance Marketing
Data, Reporting & Insights
Campaigns, Content & Social
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Learning & Development
Sites, Portals & Applications For more information contact: team@udg-uk.com
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Best Agency-led Performance Marketing Campaign
HIGHLY COMMENDED Optimus Performance Marketing for Kwik-Fit SHORTLISTED ENTRIES arvato & Tradedoubler for Microsoft Store Domino’s Pizza Value Based Planning Net Media Planet - Bathe in Bathstore Success Omnicom Affiliates for Cisco Omnicom Affiliates for HP Optimus Performance Marketing for Kwik-Fit United Digital Group for Disney Store Toy Tuesday
WINNER Omnicom Affiliates for Cisco The Omnicom Affiliates team took the reins of Cisco’s lead generation efforts and implemented a strict lead validation process to ensure the best possible return on spend.
“...the campaign weaved together tight business and marketing objectives, supported by a growth story showing how those objectives evolved...�
Despite introducing a quality over quantity approach, the campaign delivered such an impressive volume of leads that Omnicom Affiliates had to establish a response management process to align the delivery of requests to the capacity of the Cisco call centre. Judges were impressed with how the campaign weaved together tight business and marketing objectives, supported by a growth story showing how those objectives evolved, as well as the underlying innovation and approach that delivered truly standout results.
Best New Entrant
HIGHLY COMMENDED 7thingsmedia with Charlotte Tilbury SHORTLISTED ENTRIES 7thingsmedia with Charlotte Tilbury Acquire Bright North Morrisons Grocery & Tradedoubler OMG for Satsuma Loans Staysure and affilinet Trusted Loyalty Partners
WINNER Trusted Loyalty Partners
The award winning digital, TV and creative agency. We help our clients live up to their ambitions.
Working alongside two very different clients in Argos and TopCashback, the versatility of Trusted Loyalty Partners and its card-linked offers technology was put in full view during a hugely productive year.
“...Trusted Loyalty Partners went on to over double the expected levels for cards registered, also going above the same barrier for average order values...”
Supported by campaigns running across social media, email, mobile apps and the groups’ own websites, the convenience of having rewards attached to a payment card was put straight into the spotlight. Trusted Loyalty Partners went on to over double the expected levels for cards registered, also going above the same barrier for average order values and number of transactions generated. Judges praised the hasslefree nature of Trusted Loyalty Partners’ offering, with one predicting a “host of merchants” to follow in Argos’s footsteps.
GET IN TOUCH
Best Use of Performance Marketing as Part of a Multi-channel Campaign
HIGHLY COMMENDED CJ & Argos: Get Set for Affiliates, Go Argos SHORTLISTED ENTRIES CJ & Argos: Get Set for Affiliates, Go Argos Direct Line & Tradedoubler Found for Hand Picked Hotels Navigate Digital with Monica Vinader Nectar eShops: 2014 Christmas Campaign Ryder Cup 2014 Campaign - UK Web Media with Sky
WINNER Nectar eShops 2014 Christmas Campaign
TO US
INVESTMENT MEANS
The delivery of an innovative, integrated, multi-channel digital campaign across display, email, social and affiliate channels was the key consideration for judges when rewarding Nectar with this year’s accolade.
“Year-on-year objectives were surpassed, generating an emphatic ROI during the fiercely competitive Christmas period...”
Well thought-out strategies were evident throughout the entry and particular commendations went to the use of innovation by Nectar during such a pivotal sales period.
MORE THAN JUST MONEY
OUR BUSINESS
is growing your business
Year-on-year objectives were surpassed, generating an emphatic ROI during the fiercely competitive Christmas period for Nectar and its partners.
How can we help you? WWW.INCHORA.COM
Best Managed Affiliate Programme
HIGHLY COMMENDED CJ and TUI: Growth through collaboration SHORTLISTED ENTRIES BT & Affiliate Window CJ and TUI: Growth Through Collaboration HP & Tradedoubler iProspect: adidas Affiliate Marketing MADE.com Manning Gottlieb OMD and Virgin Media NOW TV & Affiliate Window OMG for npower United Digital Group for Virgin Atlantic
WINNER BT & Affiliate Window Refining current practices and placing a strong emphasis on innovation, Affiliate Window achieved considerable growth for BT’s already mature and established affiliate programme.
“...a high-quality programme that continues to deliver brilliant growth whilst maintaining CPA.�
BT and Affiliate Window looked to go above and beyond best practice by extending direct management of publishers, with mid-tier sites identified as a key growth area. Undertaking joint data projects, the pair were able to quickly build bespoke, data-led propositions for large volume partners. Judges commended the development of a highquality programme that continues to deliver brilliant growth whilst maintaining CPA.
Global Excellence in Performance Marketing
HIGHLY COMMENDED ShopStyle: Leading Digital Fashion Search Platform vouchercloud and vodacom SHORTLISTED ENTRIES Emirates, MediaCom & PHG - Hello World, Hello PMA Etihad Airways/Vizury - Guest Remarketing Program Expert Market / MVF NetRefer Omnicom Affiliates for HP ShopStyle: Leading Digital Fashion Search Platform The Hut Group & The zanox Group vouchercloud and vodacom
WINNER Emirates, MediaCom & PHG Hello World, Hello PMA
Efficiency, innovation and international expansion were the key goals set and eventually achieved by Emirates and MediaCom as the pair looked to take the airline’s already successful affiliate programme to the next level.
“Top-line sales volumes increased, with the refresh also paying dividends in transactions...”
A revamped approach involving direct contact and bespoke newsletters for publishers, a more granular level of reporting courtesy of tools from Performance Horizon Group and a launch in emerging markets gave the Emirates programme a truly revitalised feel. Top-line sales volumes increased, with the refresh also paying dividends in transactions for business and first-class offerings.
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Best Performance Marketing Agency
HIGHLY COMMENDED R.O.EYE – Driving result for clients and staff SHORTLISTED ENTRIES 7thingsmedia Arena Media Biglight Crave & Lamb DigitasLBi iProspect UK Optimus Performance Marketing R.O.EYE - Driving Result for Clients and Staff UDG - United Digital Group
WINNER iProspect UK With an impressive client retention rate, a number of new business wins and an increase in both staff numbers and billings, 2014 was an outstanding year of growth for iProspect UK.
“...2014 was an outstanding year of growth for iProspect UK.”
Keeping performance at the heart of its strategy and commercial models, standout campaigns included a new, personalised prospecting strategy for a major client and proof that social media can drive brick-and-mortar sales for Ikea. The introduction of the iAnalyse business intelligence platform allowed iProspect to visualise performance and make realtime decisions, enhancing clients’ use of customer data.
Hotshot Rising Star Award
HIGHLY COMMENDED Rob Kabrovski Senior Account Manager, Affiliate & CSE at iProspect SHORTLISTED ENTRIES George Gray – Global Acquisition, Online Partnerships Manager at British Airways Jenna Pain – Senior Digital Media Manager at NOW TV Louisa Lawson – Senior Affiliate Marketing Manager at DigitasLBi Rob Kabrovski – Senior Account Manager, Affiliate & CSE at iProspect Siobhan Williamson – Account Manager at CJ Affiliate by Conversant Stephen Huyton – Affiliate Assistant at MediaCom North
WINNER Jenna Pain Senior Digital Media Manager at NOW TV
Congratulations to Jenna Pain, Senior Digital Media Manager at NOW TV, who is a deserved winner of this year’s Hotshot Rising Star award.
“...describing her as a passionate, dedicated and successful marketer who pushes boundaries...”
Jenna has been described as an extremely driven person and her dedication, industry understanding and knowledge have already resulted in much success for partnerships at NOW TV, where she currently resides. This was also the case at Neo@Ogilvy, where she demonstrated her expertise in both the display and affiliate departments. There was no shortage of supporters for Jenna during the voting process – many describing her as a passionate, dedicated and successful marketer who pushes boundaries and strives for the best results.
Industry Choice of ADVERTISER
SHORTLISTED ENTRIES ao.com BT First Utility John Lewis Park Resorts Tassimo The Body Shop The Hut Group Virgin Experience Days
WINNER The Body Shop A strong multi-channel strategy was at the heart of The Body Shop’s success in 2014, with partners highlighting dedicated account management, strong customer knowledge and a proactive approach. The Body Shop continues to drive innovation year after year with its willingness and positive approach to testing new opportunities.
“...continues to drive innovation year after year with its willingness and positive approach to testing new opportunities.�
Voters commended the new and stimulating techniques used to capture its audience, with the international beauty brand seen as a leading presence in the retail sector, especially for mobile customers.
Industry Choice of PUBLISHER SHORTLISTED ENTRIES Incentive Networks Lux Fix Monitise Next Jump Quidco RetailMeNot Savoo Skimlinks TopCashback.co.uk uSwitch.com Ve Interactive Voucherbox.co.uk vouchercloud Weather2Travel.com Yieldify
WINNER Yieldify With unparalleled user satisfaction, cart abandonment platform Yieldify is a worthy recipient of this year’s Industry Choice of Publisher award.
“...synergy between “great people and great products” at a company operating at the top of its game.”
Clients noted considerable improvements in their programme performance and conversions after switching to Yieldify, whilst highlighting a crystal-clear standard of reporting and attention to detail in customer service. Great technology was another theme that ran through the plaudits as clients benefited off the back of highly innovative systems. Respondents also praised this year’s winning publisher for helping them expand overseas, through a combination of effective account management and tools. Time and time again, voters picked up on the synergy between “great people and great products” at a company operating at the top of its game.
Industry Choice of NETWORK/TECH
SHORTLISTED ENTRIES AffiliateFuture Affiliate Window affilinet CAKE CJ Affiliate by Conversant OMG Performance Horizon Group Rakuten Marketing Tradedoubler Webgains
WINNER Affiliate Window Award wins continue for Affiliate Window in this category, the group once again receiving the highest number of votes and picking up the Industry Choice of Network / Tech Provider for the third year running.
“...continued to increase the capabilities of its dashboard and network, coupled with fantastic account management and the addition of innovative tools.�
Voters highlighted that Affiliate Window has continued to increase the capabilities of its dashboard and network, coupled with fantastic account management and the addition of innovative tools. These include the assist data and cross-device tracking reports, which received a number of mentions during the judging process. Respondents also praised the support and response that is delivered by the entire Affiliate Window team, even up to the senior echelons of management.
Grand Prix Award
WINNER 8 Million Stories and Farfetch Boutique Finder
8 Million Stories’ strategy for the designer fashion boutique was centered around the creation of unique, digital assets used for blogger outreach that would increase awareness of the Farfetch brand and also bring SEO benefits.
“Judges particularly commended the innovation and uniqueness that was evident throughout the entry.”
The use of smart, engaging and creative pieces were at the heart of this particular campaign, leading to an impressive increase in organic sessions and revenue. Judges particularly commended the innovation and uniqueness that was evident throughout the entry.
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A huge congratulations to all of 2015’s winners. To find out about sponsorship opportunites for the Performance Marketing Awards in 2016 please contact sales@performancein.com