1.5. The Name EXIT

What’s in a name? Everything. And the genius behind the name EXIT is undeniable. The word EXIT hangs above every corporate door in North America. In every retail outlet, every government building, every restaurant, and place of learning. Drive down the highway and you’ll encounter the word EXIT over and over again, guiding you to your destination.

Even the wealthiest business person could not afford to pay for marketing that is so omnipresent and constant. Just think, EXIT signs are hanging above every door in your competition’s office! As we expand into more and more markets, the word EXIT will become more and more commonplace – that is the genius of the name.

EXIT means safe passage. It literally means moving from one place to another. *

Marketing is having a presence even when you’re not present. The first time you get on an airplane and notice the EXIT sign and think of your brand, you’ll understand the power of the name.