The differences between Pages, profiles, groups and events

We offer many different tools for people, businesses, groups, organizations and more. Below you'll find information about some of our most popular products, the features available for each and tips for deciding which tool is right for you.

Pages

Businesses, organizations, nonprofits, public figures and more connect with their fans and customers through Facebook Pages. Pages are a free tool that help you grow your social media presence. Use Pages to reach new audiences and communicate 1–1 with fans or customers who care about your products, services or community. With Pages, you can also unlock the power of Facebook advertising, which can help you drive real business growth.

Why choose a Facebook Page?

• It's a free public presence for your business.

• You can connect with customers and people interested in your business.

• You can communicate directly with people through posts you create and Messenger.

• You can manage communication, learn more about your audience from Page Insights and grow your voice and presence across Facebook.

Top Page features

Your Facebook Page is a one-stop shop for all of your business needs. Below are just some of the features you can find on your Page.

• About information: Add information about your business so that people who visit your Page can learn about your business, contact you, get directions and more.

• Page Insights: Get engagement insights on posts you create, demographic information about your Page's audience, the number of visits to your Page and more.

• Page roles: Give employees access to manage, post and create ads from your Page.

• Messenger/Inbox: Manage and respond to messages from people and customers who visit your Page.

• Call to action: Add a call-to-action button to drive people to take actions you care about, like sending you a message or booking a service.

• Notifications: Get notifications when people interact with your posts or follow your Page.

• Post management: Use your Page's Publishing Tools tab to publish, schedule and draft posts for your Page so that you're always creating new and engaging content for your audience.

• Locations settings: If your business or organization has 1 or more locations, you can create a Page for each location, provide localized content on each Page and manage all of your locations from one place.

• Shop section: The shop section is a tab you can add to your Page that lets you display and sell your products right on your Page. It's ideal for merchants, retail and ecommerce businesses that want to reach customers on Facebook. The shop section is free to use, and we don't take any percentage of what you earn.

• Facebook ads: After setting up your Page, you'll be able to create Facebook ads. We offer many different types of ads depending on the goals of your business. Ads can be created directly from your Page (look for the boost and promote options) and may show up on Facebook and Instagram✔ Pages are recommended for:

• Businesses

• Local businesses

• Organizations

• Non-profits

• Public figures, politicians, etc

Profiles

Facebook profiles are intended for personal use and to help you connect with friends, family and your community. Your profile may include a collection of photos, stories, posts and more that tell your story.

Why create a profile?

• You can connect and share information and stories with your friends and family.

• You can follow and get updates on businesses and organizations you're interested in.

• You can get access to more features on Facebook, like the ability to create and manage Pages, groups and events.

• You can get access to Messenger and can use it to start conversations.

• You can create posts, share photos, upload videos, like and follow businesses, public figures, publications and more.

✔ Profiles are recommended for:

• Individuals looking to connect with their friends, family and peers

Groups

Groups provide a space to communicate about shared interests with certain people. You can create a group for your book club, family reunion or anything where you want to connect and get updates from specific people.

Why choose a group?

• You can connect and share information with small, select groups of people.

• You can use groups as discussion forums and to chat about specific topics.

• You can add events to your group and set up a calendar to stay organized.

• You can manage and control member access.

✔ Groups are recommended for:

• Small groups of people interested in specific things. Examples: book clubs, study groups, reunions, activist groups, athletic teams and many more.

Events

Events let you organize and respond to gatherings using Facebook. You can create events for dinner parties, business promotions, birthdays, fundraisers and more. Anyone can create an event on Facebook. Businesses and organizations can also create events directly from their Facebook Page.

Why choose an event?

• Events are good for specific gatherings with set dates.

• You can manage and control access to events or make your events public.

• You can check whether people have RSVP'd to your event.

• You can easily follow up with and share messages with people about your event.

✔ Events are recommended for:

• Any business, organization, community, group or individual looking to schedule an event, invite attendees and increase event awareness.