4.3. The Importance of Database Maintenance

Once you have decided on a database system, it’s time to carefully and methodically move your contacts from your current various systems – online contacts, mobile phone contacts, business cards – into one, manageable system. If you are currently using a system and plan to stay with it, now is the time to clean up your existing database. Using a system like EPS, which combines a contact manager with a marketing platform, allows you to do the work all in one place. Commit to adding/updating however many contacts you need to in order to complete this work within a week.

As you work through your contacts, reach out to each of them individually and let them know you are a real estate agent, or that you’ve recently moved to EXIT Realty. There is a branded drip campaign in EPS alerting existing contacts that you’ve moved to EXIT Realty. Make sure to include in your communication what sets you apart from your competition. Ask them to keep you in mind for their sphere of influence as well. This initial connection begins what will be an ongoing conversation with them whether it be in print, person, via social media, or over the phone.

You will always be adding to this database. Make sure to connect with prospects whenever the opportunity presents itself. Do you belong to an association? Do you visit the same auto shop or restaurant regularly? Whenever you come into contact with people, they are potential prospects. Make sure they know you are a real estate agent. Provide them with your business card or Mobile Business Card and get one in return. Any contact information goes into your database. Reach out to your contacts on social media in order to gain maximum exposure and build relationships. Maintaining an active pipeline is crucial to your success. There should be a balance of connecting with existing database contacts and always adding new contacts.