You are your brand. You’d better believe it!

One of the extremely powerful things Attraction Agents believe in that Transactional Agents usually do not, is the power of their brand.

Attraction Agents have a huge amount of belief in the power of their brand. Why wouldn’t they? Every day they see the evidence of the power of their brand and the investment it returns to their business with repeat clients, high levels of trust, stress free selling and great prices achieved for vendors.

Transactional Agents however frequently make the mistake of thinking spending time, money and energy on brand is a waste. They too reap the return of this thinking with fewer sales, worrying about where the next listing will come from, and how they will find the time to chase it down.

Everything you do every day either builds or destroys your brand equity. Attraction Agents understand that they are the CEO of their own brand and invest in it.

Your brand is what they are saying about you in the lounge rooms, cafes, schools and community events – even when you are not there!