The shift from a transactional to an attraction agent

Moving from being a Transactional Agent to an Attraction Agent has three dimensions.

When I am coaching agents, this is the training model I use:

A great real estate coach can show an agent “what to do” and “how to do it” but cannot make them “want to do it”.

The blue print I use in coaching is:

And here are some additional tips:

1. Video feedback is the most effective way of coaching a role play;

2. Changing what you believe is critical. It is extremely hard to sell something you don’t believe in;

3. Tool kits are the most powerful things in our business. Every problem or objection you will ever get has already been experienced by someone, so learn from their examples. You’ll find lots in this guide.