BEST PRACTICES FOR AGENTS

Leverage Exit Tools

• Update your photo, bio, and social media links in the Resource Center (RC) under My Profile

• Create or update your Mobile Business Card™ (MBC)

• Complete your EXIT Presentation settings under EXITize Me

• Create a Buyer Guide, Seller Guide, and Sponsoring Guide

Setup Exit Ad Center

• Select EXIT Ad Center under EXITize Me

• Click the My Account icon in the upper right hand corner and set up notifications (include your cell phone number and email address)

• Turn on email and SMS notifications to the customer, customize your auto-response message and include your MBC

• Link your Facebook business page (if you do not have one, a default business page is provided in the platform)

• Search EACLEARN in the RC for training resources and webinars

Best Practices For Listing Ads

• Select the Facebook Listing Ads | Generate Leads blueprint from the Quick Start dashboard

• Select the listing that you would like to advertise

• Option 1: leave the settings as they are and move on to step 2, schedule & spend

• Option 2: customize your ad (for example, include the listing text code in the headline, add your office text code in the body text, add open house information or just listed text)

• Spend recommendation is $49 for a duration of 1 week

• Pro tip: as soon as your listing is entered into the MLS, visit Properties in the RC, select the listing, and select Create Ad Now! from the right hand corner to instantly move into the Facebook Listing Ads | Generate Leads blueprint

USE FLEX ADS FOR BUYERS’ ADS, COMING SOON, RELOCATIONS, EVENTS & MORE!

• Select the Facebook Image Flex | Generate Leads or the Facebook Video Flex | Generate Leads blueprint

• Enter an address (your office, or other areas that you’re targeting) to start the radius target search (for relocation opportunities, use an out of state address)

• Upload 1 image or video (from our gallery or use your own) and add a link to your website, event registration page, or your EXIT Presentation

• Customize the body text, headline and include a call to action such as For More Info, Text XXXX to 85377

• Spend recommendation is $49 for a duration of 1 week for event ads, and $49 per week for 2 weeks for other ads

• Advertise open houses, home buyer seminars, and our marketing tools (EXIT Ad Center, Expert Mar keting Suite™ and Smart Signs™) to sellers

• Create custom ads in Canva with your message, tagline, logo, photo and contact info and upload your custom ad to the gallery in EXIT Ad Center - you can also use “snips” of your EXIT Presentation as content for your ads

• Pro tip: keep your ad designs clear and concise; most of your audience will be viewing your ads on a mobile device

• Pro tip: don’t be afraid to be creative, stand out and create a brand for yourself!