Heartland Conference
2022
www.vgmheartland.com
Where Community Meets Opportunity WATERLOO, IA • June 13-15, 2022
» AGENDA AT-A-GLANCE MONDAY, JUNE 13 7:30 a.m. - 5 p.m.
Registration Open
8:30 - 11: 30 a.m.
Pre-Conference Education Sessions
Noon
Van G. Miller Memorial Golf Tournament* (Lunch included - 1 p.m. Shotgun Start)
Noon - 1:30 p.m.
Lunch at SingleSpeed*
12:30 - 2:30 p.m.
A Guided Journey Through VGM
2 - 4 p.m.
Afternoon at the VGM Farm: Sip and Paint
2:30 - 4:30 p.m.
Hands-On Tour at Hansen’s Dairy*
3 - 5 p.m.
A Guided Journey Through VGM
6 - 7 p.m.
First-Time Attendee Social
7 - 10 p.m.
Hog Roast and Fireworks at RiverLoop Amphitheatre
TUESDAY, JUNE 14 7:30 a.m. - 5 p.m.
Registration Open
8 - 9:30 a.m.
Keynote Speaker: Devin Henderson, CSP
9:45 a.m. - 4 p.m.
Conference Education Sessions
11:20 a.m. - 1:20 p.m.
Lunch
2 - 4 p.m.
A Guided Journey Through VGM
4 - 7 p.m.
Exhibit Hall Grand Opening
7 - 10 p.m.
Community Dinners (See name badge for location)
WEDNESDAY, JUNE 15 7 – 7:45 a.m.
Morning Buzz Education Session
8 a.m. - 5 p.m.
Conference Education Sessions
11:30 a.m. – 1:30 p.m. Exhibit Hall Open and Lunch 2 - 4 p.m.
A Guided Journey Through VGM
6:30 - 10 p.m.
Grand Slam at the Farm
*This event is not covered by the registration fee.
2
Heartland Conference 2022 | www.vgmheartland.com
» NEW THIS YEAR! Expanded Pre-Conference Sessions Start Heartland off first thing on Monday with one of our pre-conference education sessions. From Retail to Rehab, these three-hour sessions are designed to help attendees navigate some of today’s most pressing business challenges.
Data Dedicated Sessions We’ve offered sessions dedicated to data in the past, but this year you won’t want to miss these expert-guided courses. Learn tips, tricks, tools, and other resources to streamline operations and drive your business into the future.
Hands-On Tour at Hansen’s Dairy*
Roll up your sleeves and milk a cow as you experience life at one of the area’s largest dairy farms. This guided farm tour takes you through the process of getting milk from the cow to your table. Admission includes a trolley ride to the farm to pet animals and see the facilities. All participants can feed a calf, milk a cow by hand, pet the kangaroos and goats, make homemade butter, sample Hansen’s products, and eat ice cream. *Limited availability. To purchase tickets, please log in to your portal at https://www.vgmheartland.com/portal/login
Morning Buzz
This session is for our early risers. Grab a cup of coffee and join CRT experts Dan Fedor, Greg Packer, and Mark Schmeler to learn more about the purpose of the Functional Mobility Assessment (FMA) and how to implement it within your organization so YOU can be a part of ensuring access to CRT with fair reimbursement in the future. They say the proof is in the pudding, but we know the proof is really in the FMA!
Grand Slam at the Farm
What better way to wrap up a trip to the Heartland Conference than by rounding the bases and joining us for a farewell celebration at VGM’s farm. Surrounded by cornfields, this event is sure to be a grand slam as you get to experience a setting reminiscent of the famous movie filmed in Iowa—Field of Dreams. Food, beverages, and transportation from hotels to the farm and back will be provided. Batter up!
Heartland Conference 2022 | www.vgmheartland.com
3
» UNPARALLELED EDUCATION VGM Heartland Conference offers two days of in-person education. Your registration grants you access to education tracks designed to provide the premier education you can only find at Heartland. More than 60 total sessions available with your full conference registration! » Click here to view the complete agenda.
» KEYNOTE SPEAKER Devin Henderson, CSP Part magic and mentalism show, part inspirational keynote, take a break from the worries of the day while breaking free of your perceived limits, as you discover the mindset and practices to realize your greatness like never before. What would you do and who would you be if you believed anything was possible for you? What if you could reclaim and even expand your full potential at any time? What if your truest potential was bigger, richer, and more satisfying than you had previously envisioned? Join award-winning entertainer and igniter of untapped potential Devin Henderson for an unforgettable experience of entertainment meets inspiration.
4
Heartland Conference 2022 | www.vgmheartland.com
» SAMPLE OF OUR SESSIONS Business Leadership & People Strategy
Managing Up, Down, and Across Your Organization; Colene Elridge
Dare to Care; Eric Kulikowski
Mindfulness, Mindlessness, and Mental Health; Kyle Nelson
Changing Your Leadership Style to Thrive During the Great Resignation; Jared Eardley, MBE, RRT
Value-Based Care: Aligning the Physician With the HME Provider; Miriam Lieber & Dr. Mary Sand
A Guide for People Leaders: Navigating and Optimizing the Employee Experience the VGM Way; Amy Streeter, Sara Laures & Kelsey Burke
» Click here to view the complete agenda. Heartland Conference 2022 | www.vgmheartland.com
5
» SAMPLE OF OUR SESSIONS Rehab
Using Patient-Reported Outcomes for Monitoring and Tracking Equipment Use; Theresa Berner
Connecting the Dots: Increasing the Strength of Your CRT Business; Ashley Detterbeck DPT, ATP/SMS, Jim Stephenson & John Richards
Billing & Reimbursement
Forensic Denials – DME Season 2, Episode 1; Ronda Buhrmester & Dan Fedor
Optimizing Your HME Intake Team; Joey Graham & Ronda Buhrmester
2022: The Year of Clinical Outcomes; Zach Gnatt & Ty Bello
Helping Skilled Nursing Facilities Increase Their Census & Reimbursement via NIV; Adam Clark
Clinical Respiratory Accreditation Made Easy; Carrie Hylton-Proffitt, RRT
NIV and High Flow Therapy: Patient Identification and Utilization in the Home; Brandon Evans, RRT
Respiratory
» Click here to view the complete agenda. 6
Heartland Conference 2022 | www.vgmheartland.com
» SAMPLE OF OUR SESSIONS Regulatory & Audits
Compliance and Operational CheckUp; Miriam Lieber & Wayne van Halem, AHFI, CFE
COVID Flexibilities Are Now Audit Opportunities; Denise Leard & Wayne van Halem, AHFI, CFE
Security Is Not Just Computer Science – It’s a Mindset; Jeremy Kauten
Digitizing Your Referral Network Relationships; Nupura Kolwalkar, & Nick Knowlton
Utilizing Data to Ensure Fair Treatment From Payers and Referral Sources; Craig Douglas & Ryan Ball
Importance of Business Metrics and Ideas for Implementation; Dave Lyman & Shane Rogan
Business Operations
» Click here to view the complete agenda.
Heartland Conference 2022 | www.vgmheartland.com
7
» SAMPLE OF OUR SESSIONS Sales, Marketing & Retail
[Panel] Retail Cash Sales vs. Billing Insurance – Which Is Best for You?; Ronda Buhrmester, Craig Douglas, Rob Baumhover
Valuing Market Expansion Opportunities; Ryan Ball
Answer the Questions – Using Keywords to Create Great Content; Joshua Schneiderman
[Panel] From Lessons Learned to Best Practices: Everything You Wanted to Know About Retail; Rob Baumhover
[Panel] A Discussion on Growing Your Business in Challenging Times; Jim Greatorex
Building Cash-Based Business in Home Modifications; Robert Gurinowitsch
Accessibility
» Click here to view the complete agenda.
8
Heartland Conference 2022 | www.vgmheartland.com
» EXHIBIT HALL Attend the expo to experience even more opportunities to interact with VGM’s vendor partners. See their industry-leading products, software solutions, and conference promotions all while enjoying refreshments and networking with peers. Exhibitors as of April 25, 2022 AAG Abbott Nutrition ABMRC, LLC American Breast Care Attindas Best-Bath Breathe LLC Brightree, LLC Cintas Contour Products, Inc. Core Products Cork Medical DermaRite DeRoyal DMEscripts Encore Healthcare EZ-ACCESS
GCE Healthcare Gemco Medical Graham-Field Health o Meter HQAA Joerns Healthcare Journey Health and Lifestyle Ki Mobility Kinetec USA Lake Court Medical Liviliti Health Products LUCI, LLC McKesson Medical-Surgical Medline Industries Merits Health/Avid Rehab MK Battery
Molift - ETAC Patient Handling Motif Medical Motion Concepts Movair Muscle MX Nymbl Systems Parachute Paro PEL, LLC Permobil Philips Portable Outlet Prochant RAZ Design, Inc. Rifton
RND Soft ROLKO rtNOW S3 Resupply SleepGlad Sovasage Span-America SunMed Sunrise Medical Tactile Medical Therafirm, a division of Knit-Rite, Inc. Trace Medical VGM Education VGM Forbin VGM Fulfillment
“VGM’s Heartland Conference is truly the most impactful conference of its kind, where attendees put Heartland right back on their calendars the day they arrive back home, already excited to get back together with our VGM family again.” - Shelby Graveman, Membership Account Manager, VGM & Associates
Heartland Conference 2022 | www.vgmheartland.com
9
» ALL-INCLUSIVE PRICING You CANNOT Afford to Miss This! We keep our registration price low because attending Heartland is about supporting our industry. With all the educational sessions and the networking opportunities for only $599, you can’t afford to miss Heartland Conference this year! Here’s What You Get With the Heartland Conference All-Inclusive Price: Pre-conference sessions and education tracks in areas such as rehab, respiratory, billing and reimbursement, accessibility, regulatory and audits, business leadership and people strategies, sales, marketing, retail, business operations, and specialty markets Exhibitors from across the country gather at Heartland to showcase their industry-leading products and software solutions Networking opportunities with VGM members, VGM thought leaders, industry experts, and exhibitors Conference education, food, and entertainment Journey through the halls of VGM and learn how to maximize your membership
» ALL-INCLUSIVE PRICING EDUCATION
Pricing
Full Conference Attendee Member
$599
Pre-Conference Sessions
FREE (included with registration)
SOCIAL EVENTS Guest Social Events Bring your spouse or guest to ALL social events.
$200
Van G. Miller Memorial Golf Tournament
$70 Limited spots available, so sign up early.
Hands-On Tour at Hansen’s Dairy
$15 Limited spots available, so sign up early.
» REGISTER
Visit www.vgmheartland.com Click on the REGISTER button. Registration closes June 6, but you can still join us by registering on-site, June 13-15.
10
Heartland Conference 2022 | www.vgmheartland.com
THANK YOU TO OUR SPONSORS Without these great companies, the 2022 Heartland Conference wouldn’t be what it is today. Don’t forget to stop by their booths while you’re here. Current as of April 25, 2022.
DIAMOND EDUCATION SPONSOR
PLATINUM SPONSOR
GOLD SPONSORs
SILVER SPONSORS
BRONZE SPONSORS AAG Attindas Cintas Core Products DMEscripts GCE Healthcare HQAA Ki Mobility
Lake Court Medical Supplies LUCI, LLC Movair Moxie Muscle MX Paro Prochant RND Soft Heartland Conference 2022 | www.vgmheartland.com
Rolko North America rtNOW Span-America Sunrise Medical VGM Education VGM Financial Services VGM Forbin
11