South Central Tennessee Tourism Association
Marketing guide
South Central Tennessee Tourism Association is an equal opportunity provider.
Note from the Director Thank you for taking the time to look over the 20222023 Marketing Guide from the South Central Tennessee Tourism Association. The South Central Tennessee Tourism Association (SCTTA) is the official “state-designated” tourism organization covering Bedford, Coffee, Franklin, Giles, Hickman, Lawrence, Lewis, Lincoln, Marshall, Maury, Moore, Perry, and Wayne counties in Tennessee. What do we do? We are in the story-telling business. Our goal is to tell the stories of small businesses and their owners, attractions, history, and ultimately the experiences that you can enjoy in Tennessee. We live our slogan; “Don’t just travel Tennessee, Experience Tennessee.” The purpose of this guide is to provide our members and partners with quality professional marketing tools at discounted rates. In some cases we are able to internalize the marketing efforts, in others, we are able to flex our buying power with co-op marketing purchases. Either way, at the end of the day our goal is to help you tell your story in a more effective and economical way. We believe that our region has a story that only we can tell, together. Our stories connect with people's hearts and engage travelers that are seeking memory-making opportunities. Our region is one of the most beautiful places in the world, and our story is one of the most fascinating. We look forward to working with you as we continue to tell the stories of Tennessee.
Cheers,
Ryan French 2
table of contents 4 - Membership (Non-Gov.)
9 - Programs & Brochures
5 - Ambassador Marketing
10 - Geocaching
6 - Experience TN Visitor Guide
11 - Digital Billboards & Signs
7 - Visitors Guide Continued
12 - Printing Services
8 - Seasonal Guidebooks
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Membership
Highlighted listing on ExperienceTN.com. Your page, your control. You manage your listing on our site to help tell your story. Customizable tools and functions. Assistances with TRVA Page by National Geographic and TVA. Access to our Ambassador Program. This select group of influencers will help boost your online presence by creating blog posts and by taking photos and videos of your location, events, and posting reviews. Two monthly blog post submissions to our website. These may also be selected by our social media team and posted on our socials either as organic content or even paid ads. Member-only workshops and grant guidance. Discounts on marketing materials, co-op opportunities, and so much more.
Annual Membership: $350 4
Ambassador Marketing
The Experience Tennessee Ambassador Program is truly one of the most unique and meaningful ways you can promote your business. These influencers include 18 folks from across the South Central region of all different types of backgrounds, interests, and stories. As a member of SCTTA you can work with our team to build itineraries around your business, event, or marketing campaign to enhance your organic reach, generate buzz, and execute your marketing plans. Dining Itineraries Outdoor Itineraries Shopping Itineraries
Event Coverage Street Team Marketing Location Showcases
Annual Cost: Free for SCTTA Members
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visitor Guide
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Full 60 Page Experience Tennessee Visitors Guide that will go into distribution in January of 2023. 5.5" X 8.5" Booklet. Min of 10,000 Printed + Digital Copy on ExperienceTN.com Digital Copy sent to Experience Tennessee email list. Welcome Centers included: Nickajack, Ardmore, Smith County, East Brainerd, Clarksville, Mitchellville, Lynchburg, Columbia, Spring Hill, Collinwood, and more! Features on each county in the south-central region. Annual Events Guide. Experience Tennessee Program Coverage. Discounts in Seasonal Travel Guides. half page
qtr. page
full page
Ad Space Center Fold: $2,000 Back Cover: $1500 Front Inside: $1000 Back Inside: $1000 Full Page: $800 Half Page: $450 Qtr. Page: $300 Custom options available. 7
Seasonal Guides In addition to the annual Visitor Guide, SCTTA will produce two seasonal Experience Tennessee Travel Guides. The Seasonal Travel Guides will focus more on events and seasonal-specific activities. These will also be less narrative-driven and more about what to do and where to do it. Travel Guide Details: Min. of 5,000 printed and restocked through the season. Two Annual Travel Guides. Spring and Summer Guide released in March. Fall & Winter Guide released in October. 16 Page piece highlighting events, and seasonal activities. Ad Space Back Cover: $800 Front Inside: $650 Back Inside: $650 Full Page: $400 8
Half Page: $250
Programs & Brochures
With SCTTA Programs and Brochures, we have taken the very best of traditional marketing and enhanced it with digital support. In 2022-2023 SCTTA will produce over 30 unique Programs that will each be supported by the following collateral & digital: Printed Brochure with a map for Welcome Centers and other Info Centers Placement on the ExperienceTN.com Virtual Brochure Rack Digital Guide on ExperienceTN.com with links to location details Placement on the Experience Tennessee Mobile App Placement on Virtual Brochure Rack Posters (Primary Only) Printable Map on ExperienceTN.com
Your brand will be represented in all facets of the program: Full Page Ad on Back of Brochure (4"X9") Branding with a banner ad on the digital guide page that will also be the landing page for the virtual brochure rack scan-throughs. Branding on the Experience Tennessee Mobile App Program Cover. Branding on the Printable Map on ExperienceTN.com
Primary | $2000 10,000 Printed First Run Stocked as needed all year 8+ State & Regional Welcome Centers Ambassador, $ Social, & Blog Support
Semi-Regional | $1500 5,000 Printed First Run Stocked as needed all year 2+ State & Regional Welcome Centers Ambassador, $ Social, & Blog Support
See SCTTAPartners.com/Marketing for available program opportunities.
Regional | $1000 5,000 Printed First Run Stocked as needed all year Stocked locally across region Ambassador, Social, & Blog Support
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The all-new SCTTA Geocaching program has launched with FY 22/23! This year we have an assigned Geocaching Manager that will help your location maximize the potential of both the Discover South Central Trail and The Jack Trail. In addition to dedicated region-wide management, we have also started replacing ALL Geocaching locations with new "caches" and new prizes. Lastly, we will continue working with communities to add new caches, relocate caches, and add local materials into caches like stickers and other branded prizes. SCTTA Geocaches have logged visitors from 33 countries SCTTA Geocaches have logged over 45,000 unique visits Each Account spends an average of 1.6 days on SCTTA Tours Single Cache | $350 $50 Discount for Members Brochures provided
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Five Caches | $1500
Ten Caches | $2500
$500 Discount for Members and Gov organizations that are in good standing. Brochures provided
$500 Discount for Members and Gov organizations that are in good standing. Brochures provided
Digital Billboards
ExperienceTN.com Don't Just travel Tennessee, Experience Tennessee
Pick your Billboards
Set Your Budget
Upload Your Artwork
Launch your Campaign
SCTTA now offers digital billboard services across the entire country. This program is set to launch in August of 2022 and will allow you to simply log in to your account on our website and pick out your billboards. Finally, you can enjoy digital billboard advertising on any budget. When configuring your advertising campaign just enter the budget that is right for your business and SCTTA will automatically keep your advertising cost within that amount. SCTTA combines aspects of digital advertising with out-of-home advertising to make billboards available on any size budget, for any business. Instead of traditional highinvestment billboard pricing, you determine how much you want to spend, as little as $10/day. Pay Per Rotation means you will only be charged when your billboard ad is displayed. Since we are buying in a pure marketplace, you get to decide how much you’re willing to spend for each rotation, while we ensure you never spend a penny more than the current market rates to get your billboard ad displayed.
Tennessee / Alabama Billboard Rotations Per Budget $20 Daily Budget
527
mixed peak/off-peak times
$50 Daily Budget
1317
mixed peak/off-peak times
$100 Daily Budget
2633
mixed peak/off-peak times
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Printing Services SCTTA is happy to expand our printing services program! Last year we filled HUNDREDS of your orders with needs from business cards to road signage.
Business Cards Front & Back Printing Choice of 14pt or 16pt with UV (high gloss) coating Standard 3.5" X 2" horizontal or vertical (other sizes available)
500 Cards - $35 1000 Cards - $45
Flyers Flyers are great marketing tools that can be used to promote products and services. These flyers have a semi-gloss appearance and are the most popular. Full color on both sides 100lb Glossy Text Stock 8.5”x11” (other sizes available)
500 Flyers - $215.55 1000 Flyers - $228.10 2500 Flyers - $371
RACK CARDS
Rack cards can be highly effective as promotional or advertising materials. Use them like informational flyers with menus, location maps, or reservation forms; you can also use the tear-off pieces as business cards, coupons, or tickets! 14pt, high gloss + UV coating 4”x9” (other sizes available)
500 Cards- $135.70 2500 Cards- $236.25 5000 Cards- $343.50
Brochures Brochures are flyers that are folded. Brochures are compact, allowing you to include more information. These brochures have a semigloss look and they are the most popular. Full color on both sides Scored to minimize cracking on the edges when folded 100lb Glossy Text Stock 8.5”x11” flat (other sizes available) Available Folds – Tri, Half, Roll, Double Parallel, and Z
500 Printed - $221.80 1000 Printed - $232.98 2500 Printed - $265.26 5000 Printed - $454.76 7500 Printed - $618.76 10000 Printed - $996.53 Prices presented on this page are only guaranteed on orders placed in July of 2022. However, they should provide a good baseline throughout the year. Our adjustments will ONLY be based on market adjustments.
PostCARDS Postcards are a powerful and cost-effective marketing tool, particularly useful as a mailer. Postcards with UV coating offer a shiny, glossy look and feel. 14pt, high gloss + UV coating 4”x6” (other sizes available)
500 Cards- $75 1000 Cards - $82.80 2500 Cards - $166.75 5000 Cards- $343.50 10000 Cards - $399.00
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