Member Guide 2023-2024

Page 1

The Experience Tennessee

Member

Guide ExperienceTN.com 2023-2024


Friends of SCTTA, As we reflect on the remarkable 2022-2023 fiscal year, we are filled with gratitude for the steadfast commitment and support you have extended towards our shared vision of enhancing regional tourism. Your dedication has been integral to our many accomplishments this year and we are poised for an even more successful 2023-2024. With great excitement, we present the 2023-2024 Membership Guide, curated to better acquaint you with the myriad of benefits that come with your membership, as well as the numerous ways you can actively participate in our tourism marketing initiatives. Our mission remains steadfast - to offer these programs in a way that enables wide-ranging participation, optimizing both effectiveness and affordability. Your unwavering support has catalyzed remarkable progress, including the development of transformative programs that have further underscored our mission. These strides have culminated in notable accomplishments like the establishment of the first regionally operated welcome center in Tennessee, a landmark achievement for us all. Our fruitful collaborations have yielded valuable partnerships, such as those with the Tennessee Whiskey Trail, Tennessee River Valley Geo Tourism, and Nashville's Big Back Yard. These alliances are milestones of our success, achieved together, showcasing our regional tourism prowess on wider platforms. In the upcoming year, you can look forward to an array of exciting additions. We've revamped the Ambassadors and Influencers Program, introduced the all-new After Jack Program centered around our regional welcome center, and breathed new life into our travel guide. Furthermore, we're launching a new digital monitor program set to elevate our digital marketing efforts to unprecedented heights. The South Central Tennessee Tourism Association continues its trajectory of rapid growth thanks to the solid foundation provided by our membership. Your support empowers us to harness the full potential of regional tourism, facilitating substantial impacts on the industry and our communities. Thank you for your continuous support. Without you, we would be unable to provide the meaningful and impactful programs that are the hallmark of our association. As we look to the horizon, we are confident that with your continued partnership, 2023-2024 will be another year of notable success and progress for us all. Here's to an even stronger year ahead! With sincere thanks,

Ryan French Executive Director & CEO South Central TN Tourism Association


Don't Just Travel Tennessee,

Membership Options........................................... 4 Become a Tennessean Membership................. 6 Ambassadors & Influencers Program......... 8 After Jack Program......................................... 10 Experience TN Brochure Program................ 12 The Experience TN Travel Guide.................... 14 Geocaching Trails............................................ 16 Remote TV Monitor Program......................... 17 Journalism Program....................................... 18 Photography & Videography........................ 19


Membership with the South Central Tennessee Tourism Association is a vital investment for businesses and organizations in the region. By joining our organization, members gain access to a variety of resources and benefits designed to drive economic impact, industry education, and marketing to visitors. One of the primary benefits of membership is access to our marketing resources. Our team works tirelessly to promote the South Central Tennessee region to potential visitors, using a variety of digital and traditional marketing strategies. Members can take advantage of these resources to help promote their own businesses and organizations, driving more traffic and generating more revenue. In addition to marketing resources, membership with the South Central Tennessee Tourism Association also provides access to industry education and networking opportunities. Our organization hosts regular events and workshops designed to help members stay up-to-date on the latest trends and best practices in the tourism industry. Members also have the opportunity to connect with other professionals in the region, building valuable relationships and partnerships. Perhaps most importantly, membership with the South Central Tennessee Tourism Association is focused on driving economic impact to the region. By working together, we can attract more visitors to the area, generate more revenue for local businesses, and create a thriving tourism industry that benefits everyone. If you're a business or organization in the South Central Tennessee region, we encourage you to consider membership with our organization. Together, we can create a brighter future for the region and drive economic growth and prosperity for years to come.

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Private Sector Membership Levels BASIC

STANDARD

GOLD

platinum

$199

$399

$999

$1999

Includes everything from the Basic and Standard Membership levels Two annual blog posts featured on ExperienceTN.com written and curated by ExperienceTN.com team of journalist and content creators Special quarter page members only ad in the annual Travel Guide or $350 credit towards larger ad

Includes everything from the Basic and Standard Membership Levels Quarterly Blog Posts Featured on ExperienceTN.com written and curated by ExperienceTN.com team of journalist and content creators Special quarter page members only ad in the annual Travel Guide or $350 credit towards a larger ad One full page in an After Jack Guide or a $750 towards a Brochure Sponsorship.

Membership welcome letter with directions for next steps Scannable door cling Three-Star Verified membership Eligible for Three-Star Excellence Award Included in Brochures and other materials produced by SCTTA as "recommended stops" Basic membership listing page with hero image and verified information including: name, category, address, phone, website, and email Inclusion in annual "Best Of" article on ExperienceTN.com General social media marketing Bi-monthly SCTTA newsletter Invited to members-only workshops featuring educational opportunities, industry professionals, and vendors Access to SCTTA Membership Facebook group

Includes everything from Basic Membership Nominate representation on the SCTTA Board of Directors Enhanced listing page that includes backend access, name, category, hero image, social links, logo, photo gallery, story section with photos and video, and placement at the top of category listings on ExperienceTN.com SCTTA will set up or assist with setting up three important digital tourism tools: the ExperienceTN.com listing page, TNvacation.com partner page, and the Tennessee River Valley Geotourism listing page Access and usage rights to SCTTA generated content Member preference on weekly regional events social post Complimentary referrals from the Tennessee Whiskey Trailhead and Welcome Center One annual Experience Tennessee Ambassador visit Two Annual "Social Shares" One Monthly Blog Post featured on ExpereienceTN.com (submitted by the member)

MEMBERSHIP TERMS & CONDITIONS Membership Dues: All membership dues paid to the Association are non-refundable. The Association will not refund the membership fee under any circumstances, including but not limited to, failure to use the Association’s benefits, dissatisfaction with the Association’s services, or withdrawal or termination of the membership. Member Responsibilities: The Association is committed to assisting members in leveraging the full range of benefits available to them. However, it is ultimately the responsibility of each member to actively participate in the activities of the Association and make the most of their membership. Code of Conduct: Members are expected to maintain a positive and productive relationship within the community and uphold the image of their business, the Association, and our community. This includes all interactions, whether in person or online. This positive conduct may result in members being acknowledged as "Tennessee Three Star Certified Businesses." Revocation of Membership: The Association reserves the right to revoke the membership of any member who fails to adhere to the community standards and guidelines set by the Association. Such revocation can occur at any time, without prior notice, at the sole discretion of the Association's executive director. No Refunds on Revoked Memberships: In the event of the termination of membership due to non-compliance with community standards, no membership fees will be refunded. Dispute Resolution: Any disputes that may arise out of this membership agreement shall be handled in accordance with the Association's dispute resolution procedures. By proceeding with your membership, you acknowledge that you have read, understood, and agree to these terms. The South Central Tennessee Tourism Association looks forward to a prosperous and productive relationship with you.

sctta.org


& The South Central Tennessee Tourism Association

announcing

THE OFFICIAL

Become a Tennessean Program & Relocation Guide

Become a Member Today of the Become a Tennessean Program We are thrilled to introduce our latest endeavor, the 'Become a Tennessean' program, designed to give you a taste of the scenic beauty and warm hospitality of the South Central Tennessee region. Our purpose is to provide you with comprehensive information and support if you're considering making our beautiful region your new home. Spanning across a diverse territory from the sublime Sewanee Mountains of the South Cumberland's west to the picturesque Tennessee River, the South Central Tennessee region covers Bedford, Coffee, Franklin, Giles, Hickman, Lawrence, Lewis, Lincoln, Marshall, Maury, Moore, Perry, and Wayne counties. Known for its rustic charm, abundant natural beauty, and vibrant communities, South Central Tennessee is more than a tourism hotspot; it's a place to call home. While our association has always been committed to promoting tourism, the 'Become a Tennessean' program extends our mission to help individuals and families find their forever homes in this captivating region. Our program offers a comprehensive guide to the region, including the housing market, employment opportunities, local schools, healthcare facilities, and other essential resources. It's our goal to make your transition to South Central Tennessee as seamless as possible. There's a unique charm to South Central Tennessee that can't be replicated elsewhere. If you are intrigued by the prospect of experiencing rural living combined with small-town charm and easy access to big cities, we invite you to consider the 'Become a Tennessean' program. Come, experience the hospitality of the South and make South Central Tennessee your home!

ExperienceTN.com 6

sctta.org


GUIDES ADVERTISING & SIZE OPTIONS CENTER FOLD

BACK COVER

FULL PAGE

INSIDE BACK COVER

5.5" X 8.5"

10" x 8.5"

(Must add 1/4" bleed on all sides)

INSIDE FRONT COVER PAGE 30

AD POSITIONS & PRICING BACK COVER

INSIDE B COVER

INSIDE F COVER

PAGE 30

CENTER FOLD

$1000

$750

$650

$650

$2000

Publication developed and distributed by the South Central Tennessee Tourism Association. Website listing on BeinTennessee.com with links to socials, website, phone, email, & more Listing in Annual Relocation Guide Access to SCTTA License-Free Photo and Video Library for digital and print marketing usage Invites to all Become a Tennessean socials Invites to participate in community days at the Lynchburg Regional Welcome Center Access to submit monthly blog posts on BeinTennessee.com blog, which will be shared on Become a Tennessean social media platforms, and potentially used for Experience Tennessee. Three Star Award program eligibility Become a Tennessean program lapel pin Become a Tennessean door cling

membership limits Bedford County = 9 Member Limit Coffee County = 9 Member Limit Franklin County = 6 Member Limit Giles County = 6 Member Limit Hickman County = 3 Member Limit Lawrence County = 6 Member Limit Lewis County = 3 Member Limit Lincoln County = 6 Member Limit Marshall County = 6 Member Limit Maury County = 12 Member Limit (Max) Moore County = 3 Member Limit Perry County = 3 Member Limit Wayne County = 3 Member Limit

Marketing & Program Reach 32-page annual relocation guide with information about the South Central Tennessee region, state data, services, and a Become a Tennessean members listings section CO-OP Social Media Marketing Plan for Website & Socials after the first 15 members sign up. $10,000 for 25+ Members $20,000 at 50+ Members Annual Guide on Display in the Lynchburg Welcome Center Relocation Guide maintained in state and regional welcome centers including; Nickajack, Ardmore, Lynchburg, Columbia, Spring Hill, Natchez Trace (Wayne Co.), and more Relocation Guide shared with all local ECD Departments and Chambers Mailed and Emailed inquiries made about the region Limited to 3 sponsors per 25,000 in county-wide population (under 25k= 3, over 25k= 6, over 50k=9) Annual Membership: $399

ADVERTISING TERMS & CONDITIONS Advertising Commitment: The advertiser agrees to purchase advertising as outlined in the proposal, and understands and agrees that all advertising dollars are non-refundable, regardless of campaign performance. Print Dates: Advertiser acknowledges that print dates mentioned in the proposal are tentative and are to be considered as targets only and not as guaranteed dates. The Company reserves the right to modify or push back the print dates at its sole discretion. The Advertiser will be informed about any such changes as and when they occur. Artwork Specifications: Advertiser must provide all artwork for advertisements at a resolution of 300 dpi, and in either JPEG or PNG format. The dimensions must strictly adhere to those detailed in the marketing deck. Any deviation may result in the non-acceptance of the artwork. Content Ownership: The advertiser warrants and represents that all images and materials used in the advertisements are either licensed to the Advertiser or are the property of the Advertiser. The Advertiser is responsible for ensuring the legality of all content and images included in their advertisements, including securing necessary permissions or licenses. The Advertiser agrees to indemnify and hold harmless the Company from any claims, damages, or liabilities arising from the content of the Advertiser's advertisements.

sctta.org


AMBASSADOR & INFLUENCER GIGS

TELL YOUR STORY THROUGH THEIR SOCIALS Discover the vibrant charm and authentic stories of Tennessee through the eyes of its most influential storytellers! Join forces with the 2023-2024 class of Experience Tennessee Influencers and Ambassadors, boasting a combined following of over 600,000 on Instagram and 265,000 on TikTok. Together, you can amplify your local businesses, showcase intriguing attractions, and highlight unforgettable events. Collaborating with the South Central Tennessee Tourism Association, you can craft compelling itineraries and gigs designed to drive engagement and fuel economic growth in your community. Get ready to move the needle, make a significant impact, and let the world Experience Tennessee like never before!

How to develop itineraries How many Influencers?

cost of followers

How many Locations?

$20 per Influencer

$5 per hard post/reels $2 per story per 1k followers

3 included $10 per location per Influencer

ADVERTISING TERMS & CONDITIONS

8

Advertising Commitment: The advertiser agrees to purchase advertising as outlined in the proposal, and understands and agrees that all advertising dollars are non-refundable, regardless of campaign performance. Print Dates: Advertiser acknowledges that print dates mentioned in the proposal are tentative and are to be considered as targets only and not as guaranteed dates. The Company reserves the right to modify or push back the print dates at its sole discretion. The Advertiser will be informed about any such changes as and when they occur. Artwork Specifications: Advertiser must provide all artwork for advertisements at a resolution of 300 dpi, and in either JPEG or PNG format. The dimensions must strictly adhere to those detailed in the marketing deck. Any deviation may result in the non-acceptance of the artwork. Content Ownership: The advertiser warrants and represents that all images and materials used in the advertisements are either licensed to the Advertiser or are the property of the Advertiser. The Advertiser is responsible for ensuring the legality of all content and images included in their advertisements, including securing necessary permissions or licenses. The Advertiser agrees to indemnify and hold harmless the Company from any claims, damages, or liabilities arising from the content of the Advertiser's advertisements.

sctta.org


SAMPLE ITINERARIES Influencer Info

Influencer Info

5 Influencers 10,000 Followers Total 3 Story Posts Each

1 Influencer 20,000 Followers 1 Hard Post 4 Story Post

Influencer Info

1 Influencer 100,000 Followers 1 Hard Post 3 Story Post

Itinerary

Itinerary

Itinerary

Lunch at New Restaurant Hike at Local Park Overnight at Airbnb

Attend Local Event Eat at Food Truck Take Photo at least one Event Sponsor Tent

Lunch at New Restaurant Hike at Local Park Overnight at Airbnb

Cost: $280

Cost: $400

Cost: $1,120

INVESTMENT LEVELS ALL CURRENT MEMBERS & DMO'S * ONE FREE PITCH PER YEAR

$1,000 MINIMUM ANNUAL BUY IN One Free Pitch Per Quarter Up to 5 Paid Itineraries ($200 min) $500 Service Fee for Non-Members $500 Service Fee for Delinquent Dues (Gov. Only)

$5,000 GOLD LEVEL ANNUAL BUY IN One Free Pitch Per Month Up to 25 Paid Itineraries ($200 min) $1,000 Service Fee for Non-Members & Delinquent Dues

$10,000+ PLATINUM LEVEL ANNUAL BUY IN Unlimited Free Pitches Up to 50 Paid Itineraries ($200 min) $1,500 Service Fee for Non-Members & Delinquent Dues

* DMO'S MUST BE IN GOOD STANDING WITH SCTTA ORGANIZATIONAL DUES


Don't Just Travel Tennessee,

Featuring the official

2023-2024 Experience Tennessee

AFTER JACK PROGRAM & Digital Support Marketing Plans

SCAN & PAY

What is the differential with the After Jack Brochure Program? All After Jack Guides will be available in print and digital format with 100k targeted impressions over the life of the advertising campaign. (Print, Digitial Marketing, Influencers & Ambassadors) Guides will be a part of a quarterly email marketing campaign specifically to Tennessee Whiskey Tail participants that have not visited the Jack Daniel Distillery. Digital copies will be provided in each of these email blasts. After Jack Guides will be a focus item for the Lynchburg Welcome Center staff to hand out to guests. Guides will also be placed at select welcome centers along the paths. Advertisers will be placed on any routes that run through their communities, or near them. Sponsoring DMOs' branding will be used for the communities listed on the maps. Experience Tennessee Ambassador's Highlight will support each piece as it is released. All After Jack Guides will be placed on the Experience Tennessee "Virtual Brochure Rack" under "Things to do" on ExperienceTN.com After Jack Combo Guide will be placed on Virtual Brochure Rack Posters. (min. 250) Guides will be mailed and emailed with inquiries about the region and visiting Jack Daniel's. Guide breakdowns throughout the year on Experience Tennessee's social media platforms including the Lynchburg, Tennessee socials. Guides will be available at the Experience Tennessee Mobile Welcome Center for Events.

10

ExperienceTN.com

sctta.org


GUIDES & SIZE OPTIONS

AD PAGES SIZES

SINGLE PANEL

CENTER FOLD

4.125" X 9.125" (Must add .125" bleed on all sides)

8.125" X 9.125" (Must add .125" bleed on all sides)

PROGRAM MARKETING DETAILS Details: Five 24-Page Itineraries Nashville Routes Memphis Routes Chattanooga Routes Franklin Routes Huntsville Routes

Sections: Back Cover Center Fold Page 3 Inside Front Page Inside Back Page Full Page

prices: $2000 $2000 $1500 $1000 $1000 $750

ADVERTISING TERMS & CONDITIONS Advertising Commitment: The advertiser agrees to purchase advertising as outlined in the proposal, and understands and agrees that all advertising dollars are non-refundable, regardless of campaign performance. Print Dates: Advertiser acknowledges that print dates mentioned in the proposal are tentative and are to be considered as targets only and not as guaranteed dates. The Company reserves the right to modify or push back the print dates at its sole discretion. The Advertiser will be informed about any such changes as and when they occur. Artwork Specifications: Advertiser must provide all artwork for advertisements at a resolution of 300 dpi, and in either JPEG or PNG format. The dimensions must strictly adhere to those detailed in the marketing deck. Any deviation may result in the non-acceptance of the artwork. Content Ownership: The advertiser warrants and represents that all images and materials used in the advertisements are either licensed to the Advertiser or are the property of the Advertiser. The Advertiser is responsible for ensuring the legality of all content and images included in their advertisements, including securing necessary permissions or licenses. The Advertiser agrees to indemnify and hold harmless the Company from any claims, damages, or liabilities arising from the content of the Advertiser's advertisements.

sctta.org


Don't Just Travel Tennessee,

Featuring the official

2023-2024 Experience Tennessee

Brochure Program & Digital Support Marketing Plans

SCAN & PAY

Promote your DMO or Business with experience Tennessee Brochures? Primary publications for the Lynchburg Welcome Center (180,000 visitors annually) Brochures will be "stocked" at State & Regional Welcome Centers; Nickajack Welcome Center, Ardmore Welcome Center, Smith County Welcome Center, Lynchburg Welcome Center & TN Whiskey Trailhead, with select guides in the Columbia Welcome Center, Spring Hill Welcome Center, Natchez Trace (Wayne Co.) Welcome Center, and more An Experience Tennessee Ambassador or Influencer will showcase each piece at least once; most will be showcased by multiple ambassadors & influencers throughout the year. Guides will be recommended by trained staff at state and Lynchburg welcome centers All guides will be placed on the Experience Tennessee "Virtual Brochure Rack" on ExperienceTN.com with sponsor branding and a link at the bottom of the landing page All regional guides will be placed on Virtual Brochure Rack posters All Guides will be placed on the Experience Tennessee Mobile App with sponsor branding Guides will be mailed and emailed when guest inquiries about the region are solicited Guide breakdowns throughout the year on Experience Tennessee's social media platforms Guides will be available at the Experience Tennessee Mobile Welcome Center for Events

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ExperienceTN.com

sctta.org


GUIDES & SIZE OPTIONS

AD PAGES SIZES

SINGLE PANEL

DOUBLE PANEL

4.125" X 9.125" (Must add .125" bleed on all sides)

8.125" X 9.125" (Must add .125" bleed on all sides)

PRICING

$2,500

$1,500

BROCHURE OPTIONS Barbecue Trail Craft Breweries Wineries Distilleries Burgers Meat & Threes Pizza Sips of the South (Coffee)

Pickin' Tennessee (Antique) Float in Tennessee Elk River Float in Tennessee Duck River Float in TN Richland Creek Golfers Guide Natchez Trace Parkway Campgrounds State Parks & Natural Areas

Waterfall Guide Mural Guide The Jack Trail Geo Discover SCTN Geo Historic Churches Historic Cemeteries Lakes & Marinas Native American History

Trout Fishing Fishing Guide Hunting Guide Motorcycle Trails Music Guide Unique Stays Downtowns (18 Guides) Farm Guides (13 Guides)

ADVERTISING TERMS & CONDITIONS Advertising Commitment: The advertiser agrees to purchase advertising as outlined in the proposal, and understands and agrees that all advertising dollars are non-refundable, regardless of campaign performance. Print Dates: Advertiser acknowledges that print dates mentioned in the proposal are tentative and are to be considered as targets only and not as guaranteed dates. The Company reserves the right to modify or push back the print dates at its sole discretion. The Advertiser will be informed about any such changes as and when they occur. Artwork Specifications: Advertiser must provide all artwork for advertisements at a resolution of 300 dpi, and in either JPEG or PNG format. The dimensions must strictly adhere to those detailed in the marketing deck. Any deviation may result in the non-acceptance of the artwork. Content Ownership: The advertiser warrants and represents that all images and materials used in the advertisements are either licensed to the Advertiser or are the property of the Advertiser. The Advertiser is responsible for ensuring the legality of all content and images included in their advertisements, including securing necessary permissions or licenses. The Advertiser agrees to indemnify and hold harmless the Company from any claims, damages, or liabilities arising from the content of the Advertiser's advertisements.

sctta.org


Don't Just Travel Tennessee,

Featuring the official

2023-2024 Experience Tennessee

Travel Guide & Digital Support Marketing Plans

SCAN & PAY

Primary publications for the Lynchburg Welcome Center (180,000 visitors annually) Guides measure 5.5" x 8.5" Brochures will be stocked at state & regional welcome centers; Nickajack Welcome Center, Ardmore Welcome Center, Smith County Welcome Center, Lynchburg Welcome Center & TN Whiskey Trailhead, with select guides in the Columbia Welcome Center, Spring Hill Welcome Center, Natchez Trace (Wayne Co.) Welcome Center, and more All Experience Tennessee ambassadors or influencers will showcase the guide at least once. Guides will be recommended by trained staff at State and Lynchburg Welcome Centers Travel Guides have an exclusive tab on ExperienceTN.com Digital Guides are linkable; all sponsors will be linked Guides will be mailed and emailed when guest's inquiries about the region are solicited Guide breakdowns throughout the year on Experience Tennessee's social media platforms Guides will be available at the Experience Tennessee Mobile Welcome Center for Events

ExperienceTN.com 14

sctta.org


SPACE & SIZE OPTIONS

FULL PAGE

HALF PAGE

QUARTER PAGE

PRICING DETAILS Sections: Back Cover Center Fold Page 3 Inside Front Cover Inside Back Cover Full Page Half Page Quarter Page

Prices: $2,000 $2,500 $1,500 $1,500 $1,000 $1,000 $650 $350

ADVERTISING TERMS & CONDITIONS Advertising Commitment: The advertiser agrees to purchase advertising as outlined in the proposal, and understands and agrees that all advertising dollars are non-refundable, regardless of campaign performance. Print Dates: Advertiser acknowledges that print dates mentioned in the proposal are tentative and are to be considered as targets only and not as guaranteed dates. The Company reserves the right to modify or push back the print dates at its sole discretion. The Advertiser will be informed about any such changes as and when they occur. Artwork Specifications: Advertiser must provide all artwork for advertisements at a resolution of 300 dpi, and in either JPEG or PNG format. The dimensions must strictly adhere to those detailed in the marketing deck. Any deviation may result in the non-acceptance of the artwork. Content Ownership: The advertiser warrants and represents that all images and materials used in the advertisements are either licensed to the Advertiser or are the property of the Advertiser. The Advertiser is responsible for ensuring the legality of all content and images included in their advertisements, including securing necessary permissions or licenses. The Advertiser agrees to indemnify and hold harmless the Company from any claims, damages, or liabilities arising from the content of the Advertiser's advertisements.

sctta.org


Don't Just Travel Tennessee,

2023-2024 Experience Tennessee

Geocaching Program The Jack Trail & Discover South Central TN

Two Regional Geocaching Trails: The Jack Trail and Discover South Central Tennessee Trail Dedicated Regional Program Coordination and Management with local DMOs Visitors from over 33 countries across the globe Over 45,000 unique visits created by Experience Tennessee Geocaching Program Each Geocacher spends an average of 1.6 days on Experience Tennessee Tours New Caches introduced over the past year New gifts including Virtual Brochure Rack cards, stickers, pens, and more Monthly social media promotion on ExperienceTN.com Monthly blog highlighting a cache location New 2023-2024 Passports Introduced with new locations added to trails Single Geocache Passports provided to location

Investment: $350

ExperienceTN.com 16

5 Pack of Geocaches Passports provided to location $350 additional value

Investment: $1,400

sctta.org

Passport Sponsorship Passports provided to location Includes One Cache See Brochure Program for Distribution Details Investment: $1,500


Don't Just Travel Tennessee,

2023-2024 Experience Tennessee

Remote TV Monitor program and Marketing Package

Includes SCTTA Remote TV Screen Management

Great for Driving Website Traffic

Design Assistance with up to 5 Custom Slides

Great for Event Promotion

Two Additional Designs or Redesigns Monthly

60/40 Local Slides to State/Regional

Annual Holiday Design Schedule

Welcome Centers & Visitor Centers

Instagram App Screen

Hotels & Short Terms Rentals

Facebook Wall Screen

Chamber of Commerce Lobbies and Info Centers

Virtual Brochure Rack Screen

Attraction Lobbies and Waiting Areas

Brochure Promotion Screens

Service Stations and Dining Areas

Promotional Tourism Videos (Local, Regional, & State)

Recreation Complex

Weather Screen with live updates

City Hall

Google Review Screen

Government Lobbies

Monthly Call to review designs and schedules

Public Restrooms

Investment Options

Install Details

$1,400 Annually Billed Quarterly at $350

TVs nor the installation of the TV is included in the program.

$1,250 Billed Once Annually

Monitors must be installed before SCTTA will install the software for the program.

ExperienceTN.com

sctta.org

17


Don't Just Travel Tennessee,

2023-2024 Experience Tennessee

Journalism program and Marketing Package

SCTTA's Journalism Program is instrumental in sharing the captivating narrative of the South Central Tennessee region. Recognizing the growing interest among travelers in experiential and unique opportunities, this program provides a compelling platform to showcase our region's distinctive offerings. Each article is 300-700 words and includes 1-2 SCTTA-sourced photos. The heart of our journalism efforts lies in story-telling. We understand the power of a well-told story and its ability to inspire, attract, and engage. Our dedicated team of writers, photographers, and editors work tirelessly to capture and convey the richness and diversity of our region - its vibrant culture, captivating history, awe-inspiring landscapes, exciting attractions, and warm-hearted communities. This program highlights the unique experiences that set South Central Tennessee apart. From exploring our stunning natural sites to indulging in our distinctive local cuisine, from learning about our region's historical significance to participating in our unique local events, we shine a spotlight on the vast array of experiences that await in our region. Narrative development remains a priority in our program. We constantly evolve our storytelling techniques, adopt innovative formats, and embrace emerging trends in journalism to ensure that our stories not only reach but also resonate with our audiences. Through the SCTTA Journalism Program, we don't just promote tourism in South Central Tennessee - we craft an immersive narrative that pulls readers in, piquing their interest and transforming them from passive readers into active travelers eager to explore all that our region has to offer.

Curated Pieces

18

Price per piece

Total discount

48 - $10,080

$210

30%

36 - $8,100

$225

25%

24 - $5,760

$240

20%

12 - $3,060

$255

15%

1

$300

-

$300

ExperienceTN.com

sctta.org


Don't Just Travel Tennessee,

2023-2024 Experience Tennessee

Photography & Videography Packages

At SCTTA, we firmly believe in the power of visuals to tell a story. That's why we have developed our Photography and Videography Packages, designed to bring the narrative of South Central Tennessee to life through stunning visuals and compelling storytelling. Each image captured and every video created is a piece of the story we are eager to share. Our dedicated team of professional photographers and videographers, armed with cutting-edge equipment and a keen eye for beauty, traverse our scenic region to capture its unique essence - from our historical landmarks and stunning landscapes to our vibrant communities and rich cultural experiences. Each day of shooting includes up to 5 locations, allowing the best of your destination to be showcased. Recognizing the indispensable role of high-quality visuals in blog writing, social media, and various marketing initiatives, we prioritize providing our partners with captivating and engaging content. However, we also understand the constraints of budgeting, which is why our packages are designed to deliver exceptional value at a fraction of the cost. By purchasing our services in bulk, partners can benefit from considerable cost savings without compromising on quality. We're able to provide these competitive prices through efficient planning and execution, ensuring our teams cover multiple locations and assignments in a single trip. This approach allows us to spread the costs and deliver top-notch work across the region, helping our partners make a visual impact that resonates with their audience. With SCTTA's Photography and Videography Packages, we make high-quality visual storytelling accessible and affordable, enhancing the narrative of South Central Tennessee and creating a lasting impression on all who view our work.

1-day Photoshoots

2-day Photoshoots

3-day Photoshoots

10 edits and raws - $600

20 edits and raws - $1,050

20 edits and raws - $1,500

20 edits and raws - $770

30 edits and raws - $1,220

30 edits and raws - $1,840

Video production packages

First Video - $900

Third video - $765

One 60-90 second full length video

Second Video - $810

Fourth video - $710

Four 10-15 second clips for social media

ExperienceTN.com

sctta.org

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South Central Tennessee Tourism Association

South Central Tennessee Tourism Association is an equal opportunity provider.


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