ExperienceTNTravelGuide
The newly launched Experience Tennessee Travel Guide offers a fresh take on exploring the South Central Tennessee Region through a compelling, narrative-driven approach Spanning 72 pages, this guide not only delves into the rich tapestry of the area's 13 counties but also provides an immersive exploration of diverse themes. From the craftsmanship of local distilleries and the savory delights of Southern BBQ to the refined tastes of regional wineries and the charm of antique pickin’, the guide covers an array of interests including Civil War history and the scenic Natchez Trace.
What sets this travel guide apart is its innovative integration with Experience Tennessee’s signature Virtual Brochure Rack. This feature offers readers scannable access to detailed travel breakdowns by category and includes links to over 30 online brochures, enhancing the user experience by seamlessly connecting the physical publication with digital resources.
Furthermore, the Experience Tennessee Travel Guide is prominently featured on ExperienceTN.com, providing easy access through a dedicated tab. This digital extension allows for every piece of content, from articles and activations to advertisements, to be interlinked with additional online information, creating a comprehensive travel resource.
This guide aims to transcend the traditional format of travel publications that often focus solely on listings. By offering a guide that is both informative and entertaining, Experience Tennessee is committed to not only guiding tourists but also enriching their travel experience across the region.
SizeBuys
AfterJackTravelersGuide
Each year, over 300,000 visitors flock to the Jack Daniel Distillery, making it a prime destination for whiskey enthusiasts and tourists alike. Located at the heart of this bustling activity is the Tennessee Whiskey Trailhead and Welcome Center, strategically placed in the distillery’s main parking lot. This center, through a unique partnership with Jack Daniel and the Tennessee Whiskey Trail, aims to extend and enhance visitors' stays in Lynchburg and the broader South Central Tennessee region.
To further this goal, the After Jack Travelers Guide serves as an invaluable resource for tourists. Unlike conventional travel guides that are typically used for trip planning, the After Jack Guide is designed to enrich the visitor experience during the trip itself It encourages travelers to explore beyond the main highways, inviting them to discover the scenic backroads and lesser-known locales on their way to their next destination.
This guide provides preloaded routes and itineraries that introduce travelers to various attractions throughout the region, guiding them at a leisurely pace towards the next urban area of their choice Maintaining the narrative style of its predecessors, the After Jack Travelers Guide excels in storytelling, a testament to its foundational philosophy. It doesn’t just aim to show places, but to offer a deeper, narrativedriven exploration under the ethos of not just traveling through Tennessee, but experiencing it.
PrimeLocations
ExperienceTennessee
Brochures have long been a cornerstone of tourism marketing, offering visitors tangible insights into destinations Their enduring popularity is evidenced by robust pick-up and distribution rates not only in our area but across the state and even in places like North Alabama. In an era where digital media dominates, the traditional brochure remains a beloved resource for travelers seeking unique tips and tricks for their journeys.
Recognizing the potential to innovate within this traditional medium, in 2022, our team embarked on a mission to enhance the brochure experience We aimed to deliver a differential that would not only attract tourists to our brochures but also bridge the gap between physical and digital media Our philosophy was clear: provide content in the user's preferred format, enabling seamless navigation between mediums.
This approach led to the creation of the Virtual Brochure Rack. This innovative system features over 250 posters annually distributed to a variety of locations including hotels, B&Bs, service stations, attractions, and welcome centers Each poster displays a series of brochure covers along with a scannable QR code, giving consumers the flexibility to explore experiences digitally This model was particularly advantageous as creating physical racks across multiple locations would be prohibitively expensive.
The effectiveness of this new model was confirmed with each poster generating an average of 51.5 scans per month, proving that a virtual alternative not only works but thrives The success of the Virtual Brochure Rack paved the way for further innovations We now run independent digital and social media campaigns for each guide, offer quick scan magnets in partner lodgings, and maintain virtual brochure landing pages that provide detailed information on selected activities.
Morethanjustabrochure
Additionally, this year we introduced an exciting feature: brochures infused with "Adventure Labs" by Geocaching. These are geofenced, interactive itineraries that turn a simple brochure into an engaging adventure, enhancing the visitor experience and merging physical location with digital interaction.
Through these advancements, brochures have evolved from simple paper handouts to dynamic, integrated elements of our digital strategy, proving that even the most traditional tools can be transformed for the modern age This blend of old and new ensures that brochures will remain an essential part of tourism marketing for years to come.
Traditional Brochure Print & Distribution
Adventure Lab Interactive Brochures
Virtual Brochure Rack Posters throughout the region Brochures on Experience Tennessee App
Virtual Brochure Rack on ExperienceTN.com
Quick Scans Magnets at
Supported
BecomeaTennessean
Spanning a diverse territory from the sublime Sewanee Mountains of the South Cumberland's west to the picturesque Tennessee River, the South Central Tennessee region covers Bedford, Coffee, Franklin, Giles, Hickman, Lawrence, Lewis, Lincoln, Marshall, Maury, Moore, Perry, and Wayne counties Known for its rustic charm, abundant natural beauty, and vibrant communities, South Central Tennessee is more than a tourism hotspot; it is a place to call home.
While our association has always been committed to promoting tourism, the "Become a Tennessean" program extends our mission to help individuals and families find their forever homes in this captivating region. Our program offers a comprehensive guide to the region, including the housing market, employment opportunities, local schools, healthcare facilities, and other essential resources Our goal is to make your transition to South Central Tennessee as seamless as possible.
There's a unique charm to South Central Tennessee that can't be replicated elsewhere. If you're intrigued by the prospect of experiencing rural living combined with small-town charm and easy access to big cities, we invite you to consider the "Become a Tennessean" program. Come, experience the hospitality of the South, and make South Central Tennessee your home!