T H E
B U C K E T
L I S T
E X P O
February 21 – 22, 2015 S AT U R D AY 1 0 A M – 5 P M | S U N D AY 1 0 A M – 4 P M
Brisbane Convention & Exhibition Centre South Bank
E V E N T
R E P O R T
The 2015 Post-Event Report contains information which is propriety and confidential. No part of this document shall be used or disclosed to another party without the express written consent of Expertise Events.
Dear Exhibitor, On behalf of The Bucket List Expo, I want to take the opportunity to say thank you for your commitment to making this event so successful. It was the vision of my team and I to create a unique event showcasing the most aspirational experiences and products for those seeking to live life to the fullest. Your support helped to make our vision a reality. As we continue to grow as an event, please know that partnerships with our exhibitors is key to its success. Sincerely Mr Jason Berman Event Group Manager Expertise Events D: 02 9452 7546 M: 0402 751 249 E: jason.berman@expertiseevents.com.au
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Page
A note from the organiser
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Advertising and editorial media exposure Newspaper Television Radio PR
4 5 5 6
Off-site exposure Posters DL flyers Facebook E-newsletters Web Banners Website
8 8 8 9 9 10
On-site exposure Exhibitor Floorspace Stage Presentations Journal
12 12 13
Renewal options
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Feedback
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Advertising and editorial media exposure The Bucket List Expo was promoted through a number of media channels, including newspaper, television, radio and PR channels. Newspaper A range of advertisements ran in leading metropolitan newspapers, including The Bucket List Expo’s media partner, The Australian, in the lead-up to the expo. Medium strip advertisements (92mm x 262mm) ran in the Sunday Mail for two weeks prior to the expo, February 8 and 15, 2015. Three M3x2 (92mm x 85mm) advertisements ran in the Courier Mail in the lead-up to the expo, February 11, 17 and 19, 2015. Six M4x8 (124mm x 372mm) advertisements ran in The Bucket List Expo’s media partner, The Australian, in the weeks leading up to the expo, February 11, 13, 17, 18, 19 and 20, 2015.
What’s on your list? Experience a real Arabian night
Have my own ‘Out of Africa’ Moment
NOW!
Experience how to drive fast (legally)
FEATURE SPONSOR:
LLearn how to Fly L
BUCKETLISTEXPO.COM.AU
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SATSTART UR S DAY !
What’s on your list? February 21 – 22
Brisbane Convention & Exhibition Centre, South Bank
Visit the Bucket List Expo and find something you’ve ve always alwa dreamed of doing. Have my own ‘Out of Africa’ Moment FOR
21 TICKET OFFER
Present this ad to receive 2 tickets for the price of 1.
Learn how to Fly
BUCKETLISTEXPO.COM.AU LISTEXPO
What’s on your list?
TO STA MO RT RR S OW !
Visit the Bucket List Expo and find something you’ve always dreamed of doing. Present this ad at the door to receive TWO tickets for the price of ONE NE – that’s o only $12 for two tickets.
Have my own ‘Out of Africa’ Moment
Arabian
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BOOK
YOUR TICKET
February 21 – 22, 2015 Brisbane Convention & Exhibition Centre, South Bank
Experience a real night
All advertisements were in full colour.
SATSTAR URD TS AY!
Visit th the Bucket List Expo and find something you’ve u’ve always alwa dreamed of doing.
February 21 – 22 Brisbane Convention & Exhibition Centre, South Bank
BUCKETLISTEXPO.COM.AU
21 FOR
TICKET OFFER
Experience how to) drive fast (legally
Learn how to Fly L I V E
Y O U R
D R E A M S
FEATURE SPONSOR:
Television The Bucket List Expo appeared on prime time commercial television, on Channel 10’s The Project, during the ‘Metro Whip’ segment on Friday, February 20, 2015. The Project is broadcast nation-wide and regularly achieves ratings between 450,000 and 600,0001. Source: Sydney Morning Herald
Radio 30 second adverts were aired on a number of metropolitan radio stations, including 4BC/BH, Classic Hits, Mix 97.3 and B105, from the week commencing February 8, 2015. There were also 30 second live reads that aired on 4BC/BH and Magic 882, from the week commencing February 15, 2015.
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Public Relations Publicity was outsourced to boutique PR agency, A Little Extra, who devised a targeted publicity campaign to deliver The Bucket List Expo’s message through media releases, media events and news events.
Outlet
Date
TV The Project
February 20th, 2015
Radio ABC Brisbane Radio
February 19th, 2015
ABC Brisbane Radio
February 20th, 2015
Juice 107.3 FM
February 18th, 2015
Radio 4BC
February 1st, 17th & 20th, 2015
102.9 Hot Tomato
February 18th, 2015
92.7 Mix FM
February 19th, 2015
Magic 882
February 19th, 2015
Print MX Brisbane
February 20th, 2015
Brisbane News
February 18th, 2015
Courier Mail
February 20th, 2015
The Senior Newspaper Brisbane
February issue
Redcliffe & Bayside Herald
February 11th & 18th, 2015
City North News
February 19th, 2015
Redland City Bulletin
February 11th, 2015
Northside Chronicle
February 18th, 2015
Caboolture News
February 11th, 2015
Westside News, Brisbane February 19th, 2015 South East Advertiser
February 18th, 2015
Wynnum Herald
February 18th, 2015
Online The Weekend Edition
December 21st & February 18th, 2015
BCL
December 19th, 2015
EventFinda
December 21st, 2015
Plan Book Travel Brisbane
December 20th, 2015
Around you Courier Mail online
December 20th, 2015
Queensland Times online December 20th, 2015 Queensland Holidays
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January 8th, 2015
Outlet
Date
Queensland Tourism
January 8th, 2015
Brisbane Seniors Newspaper
January 28th, 2015
Weekend Notes Brisbane
January 8th, 2015
Bmag
January 7th & February 21st, 2015
Event Egg
January 28th, 2015
Meetup.com
December 21st, 2015
Whitsunday Coast Guardian
December 20th, 2015
Big Rigs Newspaper
December 20th, 2015
Chooseevent.com
December 22nd, 2015
Pleasetakemeto.com
December 20th, 2015
Event Brite
January 9th, 2015
Everguide
January 9th, 2015
The Morning Bulletin
February 1st, 2015
Toowoomba Chronicle
February 1st, 2015
Sunshine Coast Daily
February 1st, 2015
10 Times
February 1st, 2015
Tweed Daily News
February 1st, 2015
Australia.com
February 1st, 2015
Visit Brisbane
February 1st, 2015
Great Walks online
February 17th, 2015
Explore Queensland
February 16th, 2015
Queensland Times
February 16th, 2015
Fraser Coast Chronicle
February 16th, 2015
HITZ 93.9 online
February 17th, 2015
Courier Mail online
February 20th, 2015
ABC Brisbane Radio online
February 19th, 2015
The Project WHIP around February 20th, 2015 online Caboolture News online
February 18th, 2015
4BU online
February 12th, 2015
Redland City Bulletin online
February 9th, 2015
The Satellite online
February 11th, 2015
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Off-site Exposure A coordinated and multi-faceted marketing campaign was conducted to promote The Bucket List Expo. This included both print material and online promotion. Marketing material produced for event promotion included full colour A3 posters, DL flyers and e-newsletters.
L I V E
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Posters
D R E A M S
Watch mother nature’s light show Have my own ‘Out of Africa’ Moment
Experience how to Drive fast (legally)
fly Learn how to Fl night real Arabian Experience a
1,500 full colour A3 posters were printed and distributed to cafes, bakeries, bookshops, restaurants, fashion outlets, music shops, record stores, shopping centres, libraries and university sites in two runs across central Brisbane in the lead-up to the event.
What’s on your bucket list? BUY TICKETS ONLINE NOW!
February 21 – 22, 2015 S AT U R D AY 1 0 A M – 5 P M | S U N D AY 1 0 A M – 4 P M
Brisbane Convention & Exhibition Centre, South Bank BUCKETLISTEXPO.COM.AU
MEDIA PARTNER:
FEATURE SPONSOR:
ORGANISED BY:
02 9452 7575
DL flyers 10,000 DL flyers were printed and distributed to The Bucket List Expo’s exhibitors. The DL flyers featured a special 2-for-1 ticket offer, to be distributed to the exhibitors’ VIP clients. T H E
B U C K E T
L I S T
E X P O
What’s on your
bucket list?
Watch mother nature’s light show Have my own ‘Out of Africa’ Moment
Experience how to Drive fast (legally)
February 21 – 22, 2015 S AT U R D AY 1 0 A M – 5 P M | S U N D AY 1 0 A M – 4 P M
fly Learn how to Fl night real Arabian Experience a
Brisbane Convention & Exhibition Centre South Bank BUCKETLISTEXPO.COM.AU
Facebook The Bucket List Expo Facebook page was a comprehensive resource for the event, regularly updated with exhibitor images, videos and updates from the expo.
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E-newsletters Electronic newsletters were sent to our entire Brisbane visitor database of over 45,000 potential visitors.
Web Banners Web banners were also made available to exhibitors to be included on their websites and email communications.
COME AND SEE US AT
THE BUCKET LIST EXPO
BRISBANE
FEBRUARY 21 - 22, 2015
Brisbane Convention & Exhibition Centre, South Bank WWW.BUCKETLISTEXPO.COM.AU
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Damian Percy Show Manager
T: +61 2 9452 7575
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W W W. B U C K E T L I S T E X P O . C O M . A U D: +61 2 9452 7548
Unit 4/1 Skyline Place Frenchs Forest NSW 2086 Australia
F: +61 2 9975 3707 Media Partner:
Online marketing and promotion for The Bucket List Expo included links and logos on the event website and Facebook page.
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Website The Bucket List Expo website was a comprehensive resource for visitors prior to the event, detailing exhibitor listings, amenities, features/daily program, competitions to win, video highlights and product galleries.
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A number of videos from exhibitors were included on the highlights page.
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On-site Exposure On-site exposure for exhibitors included the exhibition floorspace and on stage presentations.
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Journal Every exhibitor had a full page listing in The Bucket List Journal. This journal acted as an onsite guide and was given to visitors upon arrival.
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Rebook options To discuss rebooking for future shows, please contact Damian Percy on 02 9452 7548 or email damian.percy@expertiseevents.com.au.
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Feedback We would love to hear from you regarding your stand at the Brisbane Bucket List Expo. Please contact the Event Group Manager, Jason Berman, on jason.berman@expertiseevents.com.au or 02 9452 7546 to provide your feedback.
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We look forward to working with you in the future. Thank you for your support and participation at The Bucket List Expo in Brisbane, 2015. Regards, The Bucket List Expo Team BUCKETLISTEXPO.COM.AU
events
Telephone: +61 2 9452 7575 Fax: +61 2 9975 3707 Post: PO Box 6053, Frenchs Forest NSW 2086 Australia www.bucketlistexpo.com.au www.facebook.com/bucketlistexpo www.expertiseevents.com.au All Bucket List Expo Enquiries: info@expertiseevents.com.au