February 21 – 23, 2020 Brisbane Convention Centre Friday to Sunday 10am to 4pm daily
NEW IN 2020!
ty vi ti ea cr ts ee m on si as p Where for hand & machine embroidery!
Experience THREE DAYS OF STITCHING BLISS! Welcome to a new event dedicated to embroidery!
Whether your interest is in hand embroidery, machine embroidery or textile art and sewing, you’ll find something to interest you.
The inaugural Australasian Embroidery Convention combines an extensive class program, with gorgeous traditional and machine embroidery classes guided by top international and local tutors. You’ll also find a dedicated expo where a variety of retailers will be selling embroidery supplies and running mini class projects and educational seminars to join in, plus beautiful pieces on display and more!
tivity ea cr ts ee m n io ss a p e er Wh dery! for hand & machine embroi
Our aim is to create an annual experience where people who love to stitch come together to learn, shop and be inspired. There’ll be classes with talented tutors, a selection of retail specialists selling the latest threads, materials, books, patterns, machines and tools, and you’ll be able to see displays of finished work. If you want to add colour and pattern to clothing, embellish a quilt or create an heirloom needlework piece, there’ll be great ideas, exciting materials and workshops to inspire you. The Australasian Embroidery Convention (AEC) is organised by Expertise Events who bring you the Craft & Quilt Fair, Stitches & Craft and the Australasian Quilt Convention (AQC). We invite you to join us… it’s the start of an exciting journey. See you there,
Judy Newman, Craft Consultant
On the cover: Images include work by tutors Tatiana Popova, Tracey Simms and Viv Sliwka. From top: See machine embroidery in action at Ricoma; tutors’ work by Viv Sliwka, Wendy Williams and Crystal Gaye; machine embroidery by Leanne Church, demonstrating at Brother, Stand 6
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See BEAUTIFUL EMBROIDERY ON DISPLAY IN THE Marketplace Revel in the results of the recent Australasian Embroidery Convention Decorated Denim, and the Mini Hoop Challenges. Also on show will be beautiful work by The Embroiderers’ Guild of Queensland.
Decorative Denim Challenge sponsored by
Top: Denim Baby by Kathryn McWilliam. Above: Entries by Angela Humphrey, Margaret Heap and Susan Walker
Vote for your favourite! Prizes in the Mini Hoop Challenge will be awarded based on votes by you, the visitor, so come along and VOTE for your favourite Mini Hoop on show. Mini Hoops Challenge sponsored by
Two Green Zebras
Left to right: Rain on Lily by Selina Taylor, Flowering Gum by Judith Gradwell, Parterre Flower Garden by Stephanie Reekie, Inflorescence (Queensland Silver Wattle) by Zoe Yule
February 21 – 23, 2020
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Shopping in the Marketplace Discover all the latest trends and pick up all your product needs at the Marketplace! See the colour and quality of hundreds of beautiful threads, fabrics, patterns and more. Exhibitors will have a rainbow of goods available over the three days. Take home a bundle of goodies and plan your next big project in 2020.
Storage 4 Crafts (Aust), Stand 27. Storage solutions – receive 10% discount on all craft & hobby storage furniture orders placed at the expo.
Make it Sew, Stand 45. Aunt Martha’s ironon transfers, ideal for embroidery, beading, painting and more. Heaps of designs, just $5 each.
Brynn&Co, Stand 37. Needlework frames in different shapes are the perfect accessory for adding the finishing touch to your work!
Brother, Stand 6. See your stitches before you sew with Brother’s new Luminaire Innov-is XP1. 27 x 40cm embroidery area. 13inch needle to arm.
Colour Streams, Stand 4. A range of hand-dyed silk and cotton embroidery threads, ribbons and fabrics for hand stitching and embroidery.
The Birdhouse, Stand 2. Pre-printed linen pincushion pattern and other delightful embroidery designs and supplies.
River City Sewing Centre, Stand 19. Machine embroidery designs, software, education, machines, inspiration and more!
Scissorman, Stand 15. See a demo at the stand of the Ultimate Automatic Needle Threader, made in Japan.
Hatched & Patched, Stand 38. Cross stitch designs, patterns, books and adorable hand-stitch projects.
Tinkering Tools, Stand 39. New bling scissor lanyard, with a Swarovski centrepiece bead, and a fine pointed embroidery scissor.
Indigo Niche - Sashiko Designs, Stand 17. 370 metre skeins of fine sashiko threads, outstanding value – in ecru and mustard too.
The Thread Studio, Stand 54. Mini Yarn Bitz Bags have 10 different themes. For little knitting, little crocheting, little wrapping, whatever...
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embroideryconvention.com.au
HERE’S A SNEAK PEEK AT JUST SOME OF WHAT YOU’LL FIND!
Material Obsession, Stand 44. Original artwork linen stitchery panel from Kathy Doughty’s New Vintage fabric collection.
Sweet Pea Machine Embroidery, Stand 5. Sweet Pea machine embroidery is one of the world’s best ‘in the hoop’ design companies.
Just Patchwork, Stand 55. New pre-cut felt circles in bright colourways. Each pack has plenty of each circle size and other shapes are available.
L’uccello, Stand 43. L’uccello-designed Boudoir box is the perfect size to store your thread, ribbon cards, favourite tools and accessories. With an inner tray.
Pfaff, Stand 49. The Pfaff creative icon combines precision with every feature. A feat of excellence for your sewing, quilting and embroidery.
Renee’s Cottage Crafts, Stand 36. Hand-dyed 100% wool felt. Special show offer – buy five pieces of felt and get one free!
Prudence Mapstone, Stand 52. Mercerized z-twisted pure cotton threads in a wide range of colours – great for both stitchery and crochet.
BeBe Bold – Japanese Textiles & Craft, Stand 23. Wildflowers freeform appliqué pattern is designed by Jane MacDonald.
Ricoma, Stand 50. Broaden your possibilities, earnings and creativity with the Ricoma TC-1501. The perfect embroidery machine for home or business entrepreneurs.
Faeries In My Garden, Stand 22. Sewing Circle Mystery Club – join our Expression of Interest list and receive a free gift for joining!
Husqvarna Viking, Stand 47. New designer EPIC 2 enhanced features has Integrated Dual Feed, Laser Sewing Guidance and a 10” touch screen.
Sewn and Quilted, Stand 25. These cute llamas are just part of a large variety of felt kits in a wide range of styles, beautifully boxed and ready to stitch! February 21 – 23, 2020
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In the Marketplace
LEARN AND MAKE
Find all your embroidery needs in the one place. Embroidery retailers will be in the marketplace showcasing their products and on hand to answer any of your embroidery questions! Book yourself into one of our daily Make & Take sessions to work on a mini-project or stop in to learn more at one of our free daily seminars.
Make & Takes
Make & Takes will be available in the Marketplace. Each class runs for about an hour and you will learn a technique or work on a small project which you can take home at the end of the session! A small fee is required to cover your project’s kit costs and can be paid on the day. Bookings essential as space is limited. 10.30am Plum Blossom on Water Sashiko Cloth, Jane MacDonald BeBe Bold. Make a sashiko cloth that features a classic Japanese motif. Easy to make and a treasured addition to your table. Kit cost $20. Book at Stand 23.
11.30am Simple Crochet - High Impact Embellishment. Prudence Mapstone How to create unique 3D motifs in freeform crochet to jazz up your stitchery. Kit cost $30. Book at Stand 52.
12.30pm Rosebud Key Ring. Lesley McConnell, Faeries In My Garden Bullion Roses stitched onto cream background fabric and made into a handy key ring. Kit cost $15. Book at Stand 22.
1.30pm Felt Flower Necklace. Gai Taylor, Just Patchwork. Make a gorgeous necklace and learn lots of embroidery stitches to embellish your flowers. Tips on threads and needles too. Kit cost $20. Book at Stand 55.
2.30pm Apple Tree Freeform Cushion, Jane MacDonald, BeBe Bold. Learn easy freeform embroidery techniques using yarn-dyed fabric pre-stamped with a woodblock tree. Everything included except stuffing. Kit cost $20. Book at Stand 23.
You could win! AN EMBROIDERY HAMPER Just by visiting the Australasian Embroidery Convention you could be in the running to win the Lucky Door Prize! It’s a wonderful Embroidery Hamper filled with crafty goodies that will keep you creating. Valued at $815! The hamper has a fantastic array of the latest products, courtesy of our generous exhibitors, including: The Birdhouse, Stand 2 – Sew Essential pincushion kit. Brynn&Co, Stand 37 – ‘Love’ hand embroidery kit. River City Sewing Machine Centre, Stand 19 – $250 Gift Card. Prudence Mapstone, Stand 52 – Mixed box of Perle 8 Cotton. Indigo Niche - Sashiko Designs, Stand 17 – Sashiko starter kit. L’uccello, Stand 43 – Storage box with 12 thread winder cards. Tinkering Tools, Stand 39 – Stand 39 – bling scissor lanyard. 6 embroideryconvention.com.au
Faeries In My Garden, Stand 22 – ‘Sweet Rose’ needlework set kit. Colour Streams, Stand 4 – Colour Streams Rana Thread. Scissorman, Stand 15 – Italian-made precision embroidery scissors. Just Patchwork, Stand 55 – Chatsworth felt wall hanging kit. To enter, visit the competition area at the expo and complete the entry form. The winner will be drawn at the end of the last day of the event and notified the following week. For full terms and conditions of entry visit www.embroideryconvention.com.au. Online ticket buyers are automatically entered into the draw. For more information contact Expertise Events on 02 9452 7575 or email craft@expertiseevents.com.au
Free Daily Seminars
Stop in and listen at one of our educational seminars. Led by our expert exhibitors, five 30-minute sessions will be held daily, each focused on a key embroidery-related topic and providing the perfect opportunity for Q&A. Seminars are free to attend with no booking required. 11.30am Hints and Tips on Basic Hand Embroidery. Kate Morris, Faeries in My Garden, Stand 22 Teaching you embroidery tricks and tips you didn’t know.
12noon Why choose Japanese YarnDyed Fabrics? Jane MacDonald, BeBe Bold Japanese Textiles, Stand 23 Find out why Jane chooses to work with Japanese yarn-dyed fabrics and how they are for embroidery and appliqué. See how their textural and tonal qualities can be used to great effect, with samples showing how they work well together.
12.30pm Embroidery machines – Enabling creativity with technology. Judi Cogliati, River City Sewing Machine Centre, Stand 19
What is an embroidery machine and how do they work? If you’re a dedicated hand embroiderer this is a great session for you. Learn how machine embroidery can complement, accent and showcase beautiful hand stitching in ways you never thought possible. 1.30pm Creative Stitching. Dale Rollerson, The Thread Studio, Stand 54 Discover how Dale creates her work using different grounds and a variety of exciting threads and simple stitches.
2pm Unique Personalised Projects, Simply and Easily. Judi Cogliati, River City Sewing Machine Centre, Stand 19 More than a sewing techniques session, this is a super inspiring journey using thread, stitches, embroidery designs, embellishments and more – all with a sewing and embroidery machine. See how your creativity will shine with ideas you never thought possible. From quilt blocks, purses, runners, bags, toys, lace, embellishments and more.
FREE DEMOS Throughout the Marketplace, you can catch free demonstrations by various exhibitors at their stands – here’s a glimpse of what you’ll find! At Brother, Stand 6, renowned machine embroidery designer and teacher, Leanne Church, will be demonstrating machine embroidery throughout the day and can answer any question you have.
10.30am and 12.30pm daily at Husqvarna Viking, Stand 47. Adding ribbon to your embroidery designs has never been easier, with the new ribbon embroidery attachment! Learn how the Designer Epic™ 2 can guide and stitch down ribbon in embroidery mode.
11am and 1pm daily at AccuQuilt, Stand 46. Be amazed at what you can do with AccuQuilt and its embroidery designs!
11.30am and 1.30pm daily at Pfaff, Stand 49. Some hooping can be difficult - see how the Pfaff creative icon used with metal hoops can solve the problem of hooping tricky ready-to-wear garments with seams, narrow areas or buttons and rivets.
DOWNLOAD OUR FREE APP Have all the event info at your fingertips: • classes & workshops • exhibitor directory & map • prizes to win... and much more! Download now! Available on both IOS and Android. 1. Just search ‘Expertise Events’ in the App Store or Google Play. 2. Download the app to your phone. 3. Open the Expertise Events app and type: AEC20 to access the Embroidery Convention. Everything you need to know, on the go!
Stay connected Follow @intocraft to see the latest news on what’s happening at our events all year round /intocraft
Follow the event on Facebook to get updates on what’s on at the show
@intocraft
Follow @intocraft and use #embroideryconvention February 21 – 23, 2020
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Experience one, two or three days Learn in traditional and modern hand and machine embroidery classes with our expert international and local tutors, focusing on a variety of techniques.
Hand Embroidery Classes 1 DAY CLASS
Dazzling Garden Appliqué MARY BROWN 1 DAY CLASS
2 DAY CLASS
Precious Goldwork Flower Applique MARY BROWN 1 DAY CLASS
1 DAY CLASS
Couture 3D Floral Embroidery CRYSTAL GAYE 1 DAY CLASS
UT!
O SOLD Rose Silk Ribbon CAROLYN PEARCE 1 DAY CLASS
Smoyg Tin Top YVETTE STANTON 8 embroideryconvention.com.au
Thread Painted Pansy CAROLYN PEARCE 2 DAY CLASS
Portuguese Whitework Panel YVETTE STANTON
Wishing You Happiness TATIANA POPOVA 1 DAY CLASS
Boho Bag WENDY WILLIAMS
of embroidery bliss There are gorgeous projects to stitch – choose one or two-day classes, designed for all skill levels.
See page 11 for class schedule 2 DAY CLASS
Machine Embroidery Classes
1 DAY CLASS
1 DAY CLASS
UT!
O SOLD French Couture Tambour Embroidery CRYSTAL GAYE 2 DAY CLASS
Blue Bead Crewel TATIANA POPOVA
ONCE DAILY
UT!
O SOLD
Supported by
1 DAY CLASS
Rose Gold Purse by Machine TRACEY SIMS
Little Treasures VIV SLIWKA
1 DAY CLASS
Crazy Little Bag WENDY WILLIAMS
Lace Making by Machine TRACEY SIMS
Crewel Work Pansy CAROLYN PEARCE
1 DAY CLASS
Supported by
1 DAY CLASS
UT!
O SOLD Thread Book WENDY WILLIAMS
Camelia – Stump Work by Machine TRACEY SIMS
Supported by
February 21 – 23, 2020
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Learn FROM THE EXPERTS
Over 15 unique sessions to choose from! Learn a variety of hand and machine embroidery techniques and work with a range of materials across several disciplines including stump work, applique, crewel, whitework and more. Our tutors come from all around Australia, the UK and the Ukraine. Many are published industry authors, professional trainers and all are absolute specialists in their field. If you want to grow your skills in embroidery, then these classes are not to be missed.
Meet the 2020 Australasian Embroidery Convention Class Tutors
Mary Brown, NSW
Crystal Gaye, SA
Tracey Sims, Qld
Viv Sliwka, UK
Carolyn Pearce, NSW
Yvette Stanton, NSW
Tatiana Popova, Ukraine
Leanne Church, Vic demonstrating daily at the Brother stand
Wendy Williams, NSW
Learn more about our tutors at embroideryconvention.com.au
Learn stump work by machine with Tracey Sims
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Work by Carolyn Pearce
Tutor details correct at the time of print. For the most up to date information please visit our website www.embroideryconvention.com.au
Be inspired... 2020 CLASS PROGRAM TUTOR
FRIDAY
SATURDAY
SUNDAY
Mary BROWN
Dazzling Garden Applique
Precious Goldwork Flower Applique
Continues
Crystal GAYE
Couture 3D Floral Embroidery
French Couture Tambour Embroidery
Hurry! Limited spots left
Continues
Carolyn PEARCE
Crewel Work Pansy
Rose Silk Ribbon
Hurry! Limited spots left
Thread Painted Pansy
Tatiana POPOVA
Wishing You Happiness
SOLD OUT!
Blue Bead Crewel
Continues
Tracey SIMS
Lace Making with Pfaff (Machine)
SOLD OUT!
Elegant Rose Gold Purse with Pfaff (Machine)
Camelia – Stump Work with Pfaff (Machine)
Viv SLIWKA
Little Treasures
Little Treasures (repeat)
Little Treasures (repeat)
Yvette STANTON
Smoyg Tin Top
Portuguese Whitework Panel
Continues
Wendy WILLIAMS
Boho Bag
Hurry! Limited spots left
Crazy Little Bag
SOLD OUT!
Thread Book
SOLD OUT!
Class and session details correct at the time of print. For the most up to date information please visit our website www.embroideryconvention.com.au
1-2-3 HOW TO BOOK CLASSES
1. Choose either a One-Day, Two-Day, Three-Day Event Pass. 2. Head to www.embroideryconvention.com.au and click “Book Class Pass” 3. Complete the online booking form and you’re done!
Class Pass Inclusions: Three-Day Event Pass includes: • Classes on Friday, Saturday and Sunday • Lunch provided on all three days • Cocktail hour at 4pm Saturday, sponsored by Brother • Delegate bag with free samples from sponsors and exhibitors • Entry to Marketplace on all three days Fee: $619 Two-Day Event Pass includes: • Classes on Friday and Saturday or Saturday and Sunday •L unch provided on the two class day •C ocktail hour at 4pm Saturday, sponsored by Brother •E ntry to Marketplace on the two class days classes are booked Fee: $440
One-Day Event Pass includes the following on the same day as your selected session: • One full day class • Lunch, tea and coffee • Entry to Marketplace to shop and see displays Fee: $220
Just want to attend and shop? No problem – you can buy a ticket to just the Marketplace, simply head to www.embroideryconvention.com.au and select ‘Buy Entry Tickets’ from the main menu. Fee: $15 Class pass details correct at the time of print. For the most up to date information please visit our website www.embroideryconvention.com.au
Australasian Embroidery Convention Preview published by Expertise Events Pty Ltd ABN 43 003 932 492 PO Box 6053 Frenchs Forest NSW 2086 AUSTRALIA © Copyright 2020 Information is correct at time of printing.
February 21 – 23, 2020
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If undeliverable please return this mail to: Expertise Events, PO Box 6053 FRENCHS FOREST NSW 2086
POSTAGE PAID AUSTRALIA
NEW IN 2020!
Where passion meets creativity for hand & machine embroidery!
NEW IN 2020!
February 21 – 23, 2020 Brisbane Convention Centre Friday to Sunday, 10am to 4pm daily Corner of Merivale & Glenelg Streets, South Bank, Brisbane 4101, Queensland
Entry Tickets Adults $15 Children $8 To book visit www.embroideryconvention.com.au
Organised by
THANK YOU TO OUR EVENT SPONSORS
www.embroideryconvention.com.au T: +61 2 9452 7575 | E: stitches@expertiseevents.com.au