T H E
B U C K E T
L I S T
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February 21 – 22, 2015 S AT U R D AY 1 0 A M – 5 P M | S U N D AY 1 0 A M – 4 P M
Brisbane Convention & Exhibition Centre South Bank
E V E N T
R E P O R T
The 2015 Post-Event Sponsorship Report contains information which is propriety and confidential. No part of this document shall be used or disclosed to another party without the express written consent of Expertise Events.
Ms. Mona Tannous Manager Australia/New Zealand Sultanate of Oman Tourism www.tourismoman.com.au Dear Mona Tannous, On behalf of The Bucket List Expo, I want to take the opportunity to say thank you for your commitment to making this event so successful. It was the vision of my team and I to create a unique event showcasing the most aspirational experiences and products for those seeking to live life to the fullest. Your sponsorship helped make our vision a reality by allowing our visitors to experience their own Arabian adventure, bringing the culture and excitement of Oman to the Bedouin Feast marquee in the Brisbane Convention and Exhibition Centre, South Bank. As we continue to grow as an event, please know that partnerships with our sponsors are key to its success. Sincerely Mr Jason Berman Event Group Manager Expertise Events D: 02 9452 7546 M: 0402 751 249 E: jason.berman@expertiseevents.com.au
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Page
A note from the organiser
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Sponsorship outline: the Bedouin feast marquee
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Advertising and editorial media exposure Newspaper Television Radio PR
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Off-site exposure Posters DL flyers Facebook E-newsletters Website
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On-site exposure Stand Signage Bedouin feast Presentations Journal
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Renewal options
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Feedback
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Sponsorship option selected: the Bedouin Feast marquee sponsorship The Bedouin Feast marquee – a themed catering outlet servicing the exhibition visitors involved Expertise Events erecting a large marquee inside the expo venue and adorning it with rugs, blankets and decorations typical to Oman. Catering food served was representative of Oman’s culture and cuisines. Including: 1. A 6m x 6m carpeted space in the exhibition venue in which to build your stand. 2. On-site signage promoting the “Sultanate of Oman Bedouin Feast” marquee. 3. A full page, right hand advertisement toward the front of the Bucket List Journal. 4. A one page editorial spread within the journal. 5. Logo on the front cover of the journal. 6. Logo on directional signage at the expo. 7. Logo on the Bucket List Expo website. 8. Link from the Bucket List Expo website to your website.
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Advertising and editorial media exposure The Bucket List Expo was promoted through a number of media channels, including newspaper, television, radio and PR channels. Newspaper A range of advertisements ran in leading metropolitan newspapers, including The Bucket List Expo’s media partner, The Australian, in the lead-up to the expo. Medium strip advertisements (92mm x 262mm) ran in the Sunday Mail for two weeks prior to the expo, February 8 and 15, 2015. Three M3x2 (92mm x 85mm) advertisements ran in the Courier Mail in the lead-up to the expo, February 11, 17 and 19, 2015. Six M4x8 (124mm x 372mm) advertisements ran in The Bucket List Expo’s media partner, The Australian, in the weeks leading up to the expo, February 11, 13, 17, 18, 19 and 20, 2015.
What’s on your list? Experience a real Arabian night
Have my own ‘Out of Africa’ Moment
NOW!
Experience how to drive fast (legally)
FEATURE SPONSOR:
LLearn how to Fly L
BUCKETLISTEXPO.COM.AU
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SATSTART UR S DAY !
What’s on your list? February 21 – 22
Brisbane Convention & Exhibition Centre, South Bank
Visit the Bucket List Expo and find something you’ve ve always alwa dreamed of doing. Have my own ‘Out of Africa’ Moment FOR
21 TICKET OFFER
Present this ad to receive 2 tickets for the price of 1.
Learn how to Fly
BUCKETLISTEXPO.COM.AU LISTEXPO
What’s on your list?
TO STA MO RT RR S OW !
Visit the Bucket List Expo and find something you’ve always dreamed of doing. Present this ad at the door to receive TWO tickets for the price of ONE NE – that’s o only $12 for two tickets.
Have my own ‘Out of Africa’ Moment
Arabian
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BOOK
YOUR TICKET
February 21 – 22, 2015 Brisbane Convention & Exhibition Centre, South Bank
Experience a real night
All advertisements were in full colour.
SATSTAR URD TS AY!
Visit th the Bucket List Expo and find something you’ve u’ve always alwa dreamed of doing.
February 21 – 22 Brisbane Convention & Exhibition Centre, South Bank
BUCKETLISTEXPO.COM.AU
21 FOR
TICKET OFFER
Experience how to) drive fast (legally
Learn how to Fly L I V E
Y O U R
D R E A M S
FEATURE SPONSOR:
Television The Bucket List Expo appeared in prime time commercial television, on Channel 10’s The Project, during the ‘Metro Whip’ segment on Friday, February 20, 2015. The Project is broadcast nation-wide and regularly achieves ratings between 450,000 and 600,0001. Source: Sydney Morning Herald
Radio 30 second adverts were aired on a number of metropolitan radio stations, including 4BC/BH, Classic Hits, Mix 97.3 and B105, from the week commencing February 8, 2015. There were also 30 second live reads that aired on 4BC/BH and Magic 882, from the week commencing February 15, 2015. Going on an Arabian adventure was listed as an item to tick off your bucket list on the radio ad.
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Public Relations Publicity was outsourced to boutique PR agency, A Little Extra, who devised a targeted publicity campaign to deliver The Bucket List Expo’s message through media releases, media events and news events.
Outlet
Date
TV The Project
February 20th, 2015
Radio ABC Brisbane Radio
February 19th, 2015
ABC Brisbane Radio
February 20th, 2015
Juice 107.3 FM
February 18th, 2015
Radio 4BC
February 1st, 17th & 20th, 2015
102.9 Hot Tomato
February 18th, 2015
92.7 Mix FM
February 19th, 2015
Magic 882
February 19th, 2015
Print MX Brisbane
February 20th, 2015
Brisbane News
February 18th, 2015
Courier Mail
February 20th, 2015
The Senior Newspaper Brisbane
February issue
Redcliffe & Bayside Herald
February 11th & 18th, 2015
City North News
February 19th, 2015
Redland City Bulletin
February 11th, 2015
Northside Chronicle
February 18th, 2015
Caboolture News
February 11th, 2015
Westside News, Brisbane February 19th, 2015 South East Advertiser
February 18th, 2015
Wynnum Herald
February 18th, 2015
Online The Weekend Edition
December 21st & February 18th, 2015
BCL
December 19th, 2015
EventFinda
December 21st, 2015
Plan Book Travel Brisbane
December 20th, 2015
Around you Courier Mail online
December 20th, 2015
Queensland Times online December 20th, 2015 Queensland Holidays
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January 8th, 2015
Outlet
Date
Queensland Tourism
January 8th, 2015
Brisbane Seniors Newspaper
January 28th, 2015
Weekend Notes Brisbane
January 8th, 2015
Bmag
January 7th & February 21st, 2015
Event Egg
January 28th, 2015
Meetup.com
December 21st, 2015
Whitsunday Coast Guardian
December 20th, 2015
Big Rigs Newspaper
December 20th, 2015
Chooseevent.com
December 22nd, 2015
Pleasetakemeto.com
December 20th, 2015
Event Brite
January 9th, 2015
Everguide
January 9th, 2015
The Morning Bulletin
February 1st, 2015
Toowoomba Chronicle
February 1st, 2015
Sunshine Coast Daily
February 1st, 2015
10 Times
February 1st, 2015
Tweed Daily News
February 1st, 2015
Australia.com
February 1st, 2015
Visit Brisbane
February 1st, 2015
Great Walks online
February 17th, 2015
Explore Queensland
February 16th, 2015
Queensland Times
February 16th, 2015
Fraser Coast Chronicle
February 16th, 2015
HITZ 93.9 online
February 17th, 2015
Courier Mail online
February 20th, 2015
ABC Brisbane Radio online
February 19th, 2015
The Project WHIP around February 20th, 2015 online Caboolture News online
February 18th, 2015
4BU online
February 12th, 2015
Redland City Bulletin online
February 9th, 2015
The Satellite online
February 11th, 2015
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Off-site Exposure A coordinated and multi-faceted marketing campaign was conducted to promote The Bucket List Expo. This included both print material and online promotion. Marketing material produced for event promotion included full colour A3 posters, DL flyers and e-newsletters. Posters L I V E
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Watch mother nature’s light show Have my own ‘Out of Africa’ Moment
Experience how to Drive fast (legally)
fly Learn how to Fl night real Arabian Experience a
What’s on your bucket list? BUY TICKETS ONLINE NOW!
February 21 – 22, 2015 S AT U R D AY 1 0 A M – 5 P M | S U N D AY 1 0 A M – 4 P M
Brisbane Convention & Exhibition Centre, South Bank BUCKETLISTEXPO.COM.AU
MEDIA PARTNER:
FEATURE SPONSOR:
ORGANISED BY:
02 9452 7575
1,500 full colour A3 posters were printed and distributed to cafes, bakeries, bookshops, restaurants, fashion outlets, music shops, record stores, shopping centres, libraries and university sites in two runs across central Brisbane in the lead-up to the event. An image of Oman was included on the large notebook that was used as the key image of the poster, along with the line ‘experience a real Arabian adventure’. The Sultanate of Oman Tourism’s logo was printed on the event poster, along with the title ‘feature sponsor’.
DL flyers 10,000 DL flyers were printed and distributed to The Bucket List Expo’s exhibitors. The DL flyers featured a special 2-for-1 ticket offer, to be distributed to the exhibitors’ VIP clients. An image of Oman was included on the large notebook that was used as the key image of the flyer, along with the line ‘experience a real Arabian adventure’. The Sultanate of Oman Tourism’s logo was printed on the flyer, along with the title ‘feature sponsor’.
T H E
B U C K E T
L I S T
E X P O
What’s on your
bucket list?
Watch mother nature’s light show Have my own ‘Out of Africa’ Moment
Experience how to Drive fast (legally)
February 21 – 22, 2015 S AT U R D AY 1 0 A M – 5 P M | S U N D AY 1 0 A M – 4 P M
fly Learn how to Fl night real Arabian Experience a
Brisbane Convention & Exhibition Centre South Bank BUCKETLISTEXPO.COM.AU
Facebook The Bucket List Expo Facebook page was a comprehensive resource for the event, regularly updated with exhibitor images, videos and updates from the expo. The Sultanate of Oman Tourism was ‘liked’ by the event, regularly tagged in posts by the expo, and images from both the stand and the Bedouin Feast were posted to the page.
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E-newsletters Electronic newsletters were sent to our entire Brisbane visitor database of over 45,000 potential visitors. The Sultanate of Oman Tourism’s logo was included on all visitor e-newsletters and several exhibitor e-newlsetters, along with the title ‘feature sponsor’. One visitor e-newsletter also had a large blown up logo and the copy: SPECIAL OFFER... VISIT MYSTICAL OMAN Discover mystical Oman during a 7 day/6 night privately escorted tour, and enjoy one extra nights stay at the luxurious Shangri La Barr Al Jissah Al Waha resort in Muscat.* This special offer is available at the Brisbane Bucket List Expo, thanks to Sultanate of Oman Tourism and Sun Island Tours. Call 1300 665 673 or email travel@sunislandtours.com.au today for more details and to book. *Conditions apply Also included in the body of the e-newsletter was an image of Oman and the copy:
ENJOY THE TASTE OF ARABIA Tantalise your taste buds with Arabian delights at the Bedouin Feast – sponsored by Sultanate of Oman Tourism. Complete with music, traditional delicacies, Bedouin-style seating and gorgeous images of Oman. Imagine you’re under the Arabian stars like the Bedouins of old.
Web banners were also made available to exhibitors to be included on their websites and email communications.
COME AND SEE US AT
THE BUCKET LIST EXPO
BRISBANE
FEBRUARY 21 - 22, 2015
Brisbane Convention & Exhibition Centre, South Bank WWW.BUCKETLISTEXPO.COM.AU
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Damian Percy Show Manager
T: +61 2 9452 7575
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W W W. B U C K E T L I S T E X P O . C O M . A U D: +61 2 9452 7548
Unit 4/1 Skyline Place Frenchs Forest NSW 2086 Australia
F: +61 2 9975 3707 Media Partner:
Online marketing and promotion for The Bucket List Expo included links and logos on the event website and Facebook page.
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Website The Bucket List Expo website was a comprehensive resource for visitors prior to the event, detailing exhibitor listings, amenities, features/daily program, competitions to win, video highlights, product galleries and, most importantly, a ‘Discover Mystical Oman’ page. The Sultanate of Oman Tourism’s logo was included in the top right hand corner on every page of the event website, which was linked to the Sultanate of Oman Tourism’s website. The ‘Discover Mystical Oman’ page included a montage of images from Oman, inspirational images for the Bedouin Feast and the Sultanate of Oman Tourism logo. The page included the following copy: Discover Mystical Oman Delight your senses and tantalise your tastebuds at the Bedouin Feast – sponsored by Sultanate of Oman Tourism. Experience a true ‘Bedouin Feast’ in our very own Bedouin tent complete with Omani music, traditional delicacies, Bedouin-style seating and a big-screen display of gorgeous Oman images. Pretend you’re under the Arabian stars like the Bedouins of old. See what’s on the menu here. Immerse yourself in Omani culture, after feasting on Arabian delights in the ‘Bedouin Feast’, explore the dazzling exhibit of more than 100 pieces of exquisite silver and gold Omani jewellery and a traditional handmade Khanjar. Oman is the ‘true Arabia’, the ultimate new bucket list experience for everyone who has ‘been there and done that’ and wants to visit a country filled with hidden charms, natural treasures, breathtaking adventures and historical gems. SPECIAL OFFER – EXCLUSIVE TO THE EXPO Want to experience your own Arabian adventure? Discover mystical Oman during a 7 day/6 night privately escorted tour, and enjoy one extra nights stay at the luxurious Shangri La Barr Al Jissah Al Waha resort in Muscat.* This special offer is available at the Brisbane Bucket List Expo, thanks to Sultanate of Oman Tourism and Sun Island Tours. Call 1300 665 673 or email travel@sunislandtours.com.au today for more details and to book. *Booking conditions apply
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Three videos from the Sultanate of Oman Tourism were included on the highlights page. The page included the following copy: With its breathtaking natural beauty and its kaleidoscope of history, legends and adventures, Oman is known as ‘Arabia’s Best Kept Secret’. Watch this video to find out more and visit them at Stand B32. Watch the National Geographic Channel’s World Traveller Nick Saxon’s trip to Oman, where he visited Musandam in the north, Muscat – the capital city, the mountains of Al Dakhiliyah and the golden sands of the central region, and the lush green Dhofar in the south. Part One: Musandam, Salalah and Sur Part Two: Muscat, Hajjar Mountains and Nizwa See Sultanate of Oman Tourism at Stand B32 and enjoy an Arabian delight at the Bedouin Feast.
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On-site Exposure On-site exposure for Sultanate of Oman Tourism included the exhibition floorspace, the Bedouin Feast feature area and presentations by Mona Tannous. Stand The Sultanate of Oman Tourism was provided with a 6m x 6m (36m2) carpeted space in the Brisbane Convention & Exhibition Centre to build their stand.
Signage On-site signage included the Sultanate of Oman Tourism’s logo, along with the title ‘feature sponsor’. This signage was inside the Exhibition Hall as well as in the entry and the concourse.
Bedouin Feast The Bedouin Feast was a 10m x 10m (100m2) themed catering outlet featuring a marquee tent, Omani music, cushions for Bedouinstyle seating, decorations and signage denoting the Sultanate of Oman Tourism as the feature sponsor.
Presentations Mona Tannous presented twice daily at The Bucket List Expo. This was publicised on the event website and the Facebook page. The presentation was advertised as: Discover the Best Kept Secret of Arabia Discover the jewel of Arabia, the perfect place for a short break en-route to Europe or as part of your trip to Arabia – Oman has it all. Rich in heritage, with a wealth of ancient citadels, forts, gates and mosques, plus having a 3,165 kilometre stretch of coastline Oman is the ideal starting point to embark on an Arabian adventure. Presented by Mona Tannous, Australian Director of Sultanate of Oman Tourism
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Journal The Sultanate of Oman Tourism was mentioned in the first page of The Bucket List Journal, as part of the welcome, with the page including the following copy: Recharge with a meal in our Arabian nights-inspired Bedouin Feast sponsored by Sultanate of Oman Tourism (read more on page 49 and visit stand B32).
A two-page editorial spread at the front of the Journal was included.
A full page, right hand listing on the Sultanate of Oman Tourism was included on page 45 of the journal.
A full page, right hand advertisement for Sultanate of Oman Tourism was included on page 7 of the journal.
The Sultanate of Oman Tourism’s logo was included on the front cover of the journal, along with the title ‘feature sponsor’.
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Renewal options The Sultanate of Oman Tourism has the opportunity to renew the Bedouin Feast feature sponsorship for both the Sydney and Melbourne Bucket List Expos. To discuss these sponsorship opportunities, please contact Damian Percy on 02 9452 7548 or email damian.percy@expertiseevents.com.au.
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Feedback We would love to hear from you regarding your sponsorship of the Brisbane Bucket List Expo. Please contact the Event Group Manager, Jason Berman, on 02 9452 7546 or jason.berman@expertiseevents.com.au to provide your feedback.
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We look forward to working with you in the future. Thank you for your support and participation at The Bucket List Expo in Brisbane, 2015. Regards, The Bucket List Expo Team BUCKETLISTEXPO.COM.AU
events
Telephone: +61 2 9452 7575 Fax: +61 2 9975 3707 Post: PO Box 6053, Frenchs Forest NSW 2086 Australia www.bucketlistexpo.com.au www.facebook.com/bucketlistexpo www.expertiseevents.com.au All Bucket List Expo Enquiries: info@expertiseevents.com.au