AUSTRALIA’S NO.1 JEWELLERY EVENTS
International Jewellery Fair EXHIBITOR PROSPECTUS
WWW.JEWELLERYEVENTS.COM.AU
EVENT OVERVIEW The JAA International Jewellery Fair is Australia’s largest elite event that brings together the best designers, manufacturers and suppliers with buyers of fine and fashion jewellery, timepieces, packaging and other retail services. The event provides the ideal forum to showcase your new designs, trends and innovations and allows you to establish face-to-face relationships with those who have the purchasing power.
The event delivers a distinct audience of highly qualified buyers - 68% being Corporate Buyers, Decision Makers, Owners or Key Buyers and the event occupies a unique position in their buying calendar.
Exhibitions are the only medium that can stimulate the five senses. They deliver a unique opportunity for visitors to fully experience products in a three-dimensional, real-life situation when making a buying decision.
Renowned as a quality resource for all trade buyers of jewellery products and supplies, the fair is a “must-attend” event for visitors and exhibitors alike. It is firmly established as the only Australian event with a dedicated focus on the future outlook of the Jewellery industry.
Exhibitions also offer the best return on your sales and marketing investment. They allow you to combine a number of activities into a few days, with a qualified audience. Meet face-to-face, sell, research, generate publicity, gain media attention and much more. In a time when every dollar needs to be accounted for, exhibitions allow you to measure the impact of your marketing spend - something that can’t be easily done with any other form of advertising.
Primary Partners
Supported by:
Gold and Silversmith
International Jewellery Fair
KEY VISITOR RESEARCH
*Statistics collected from 2014 pre-show registration and post-show surveys
Jewellery Retailer
55.3%
BUYER BY TYPE
Jeweller
23.2%
Jewellery Manufacturer
12.2%
Other Student
Gemmologist
3%
1.6%
4.7%
REASONS FOR ATTENDING 41.67%
To place orders
To find new products
76.39% 59.72%
To see new suppliers
59.72%
To see the latest trends
29.17%
To network
37.5%
To learn
78.6%
100%
88.75%
94.3%
PURCHASED GOODS AT THE FAIR
HAD THE AUTHORITY TO PURCHASE AT THE FAIR
WILL CONTINUE TO PURCHASE GOODS FROM AN EXHIBITOR AT THE FAIR
WOULD RECOMMEND THE FAIR TO THEIR PEERS
www.jewelleryevents.com.au
BUYER BY STATE
NT 0.3% QLD 10.2% WA 2.5% SA 4.7% NSW 66.7%
VIC 10.5%
TAS 1.5% NZ 1.8%
Other 0.3%
BUYERS BY CATEGORY
89% Independent Retailers
International Jewellery Fair
11% Buying Group Members
WHY EXHIBIT? • • • • • •
Generate instant sales and trade orders both at the Fair and in the months that follow. Establish relationships with new customers. Reinforce and strengthen relationships with existing customers. Launch new products, conduct market research, broaden and build your database. Be part of the industry buzz and excitement. Feel secure in a comfortable environment where all attendees have passed a stringent set of guidelines to attend.
FEATURES
To encourage an increase in visitor attendance, The Jewellery team organise a range of on-floor activities that are relevant to the Jewellery industry. These additional features are an added bonus to those who want to learn and hear expert advice, and are free to all attendees. • Spotlight Learning Exchange – A series of workshops and seminars held throughout the event that educate and inspire attendees. It’s an ideal environment for you to elevate your company’s status and to present your organization as an industry thought leader. • Specialty Product Pavilions – honing in on overseas trends and feedback from visitors: ss Fashion Designer Jewellery ss Diamonds and Gems ss Australian Made ss Tools & Packaging • Wedding / Bridal Market – a focus on engagement and wedding jewellery. • ‘Toolbox’ and ‘On the Bench’ – An area dedicated to the creation of bespoke or customized jewellery, and to adapting jewellery, restoring, repairing and cleaning. • Database builder and lead generation – Optional smartphone app is available to capture data about the buyers who visit your stand (at an additional cost). EVENT MATE A mobile app which helps attendees plan their day and find the exhibitors that they need to see. App features include: SELECT YOUR CITY >
• Easy to find fair info SYDNEY
• Exhibitor lists, Spotlight workshop timetables, and Ask the Expert information
August 31 – Sept 2, 2014
Sydney Exhibition Centre @ Glebe Island
• Easy navigation with ‘search’ function and popular links • All the essentials to plan and make the day at the show as productive as possible
HOME
SEARCH
INFO
LOCATION CONTACT
ABOUT THE FAIR
VISITOR REGISTRATION
EXHIBITOR LIST
FLOORPLAN
SPOTLIGHT TALKS
ASK THE EXPERT
SOCIAL EVENTS
ASSOCIATIONS
AWARDS
NEWS
PREVIEW MAGAZINE
ACCOMODATION
www.jewelleryevents.com.au
INTERNATIONAL JEWELLERY FAIR SUPPORTERS Our partnerships create strong working environments to ensure that the JAA International Jewellery fair is constantly evolving to be relevant to the needs of the industry. In Australia, the event is endorsed by the Jewellers Association of Australia (JAA), Jeweller Magazine, Showcase Jewellers, Nationwide and Leading Edge Jewellers. We also work closely with other industry bodies to develop rich fair content – Gemmological Association of Australia (GAA), National Council of Jewellery Valuers (NCJV) and the Gold and Silversmiths Guild of Australia (GSGA).
VENUE: Sydney Exhibition Centre @ Glebe Island Located on Sydney’s magnificent harbour foreshore near the ANZAC Bridge, this brand new venue offers contemporary pop-up cafes, captivating views of Sydney harbour and scheduled transport on show days. Sydney Exhibition Centre @ Glebe Island is just minutes from all the excitement and attractions of Darling Harbour. Catch a theatre performance, dine by the water, visit the aquarium or stay in your favourite harbourside hotel after the show!
SECURITY AND REGISTRATION Security is of paramount importance. We have a Strategic Security Consultancy firm who has worked on the fairs for many years and knows the Jewellery Fairs inside out. They have developed strong relationships with local security providers, state police and federal police. A tailored security program for the 2014 event is underway ensuring a safe and secure buying environment is delivered.
As part of the registration process, attendees need to demonstrate that they are active jewellery retailers or members of the JAA. We strongly recommend that attendees register prior to the event, to ensure smooth access to the fair. Our registration process delivers a qualified audience whilst ensuring the least amount of risk.
Jewellery image courtesy of: Pearl Perfection
International Jewellery Fair
MARKETING AND PROMOTION Pre-show: TRADE MAGAZINE ADVERTISING
EMAIL MARKETING
EVENT WEBSITE
A schedule of advertising will run in the major trade publication, Jeweller Magazine. The campaign also includes inserts tailored to both Australia and New Zealand.
-- Regular emails will be sent to prospective visitors which outline specific event initiatives.
The event website is a comprehensive resource for the event which details exhibitor listings, amenities, features and links to accommodation, as well as a portal to online pre-event registration.
DIRECT MAIL TO A DATABASE OF 15,500+ PROSPECTS - Postcard invitations - Personal letters to previous attendees - Event preview & registration booklets - Letters of invitation to Spotlight presentations TRADE INVITATIONS & INVOICE STICKERS DL Flyers, postcards and invoice/ statements stickers will be sent to exhibitors to promote attendance at the show.
-- Email invitations for your customers can be sent by us, or we can provide you with invitation templates. -- An event logo with your Stand No. will be provided for you to include on all company email correspondence in the lead up to the event. -- For select customers, we can provide fast-track registration as part of the Nominated Buyers Group. -- Premium jewellers, chain stores, and multi stores will receive special invitations. -- Web Banners will be made available to you for inclusion on your company website.
TELEMARKETING In the final weeks prior to the event, a telemarketing campaign will be conducted, issuing a personal invitation to attend the fair and facilitating the provision of further information. PUBLIC RELATIONS A series of press releases will be sent to Trade Media. Jeweller Magazine, our official media sponsor, will run a preview of the Fair in the months and weeks prior, including a comprehensive “Show & Tell” covering the majority of exhibitors.
SELECT YOUR CITY >
SYDNEY August 31 – Sept 2, 2014
Sydney Exhibition Centre @ Glebe Island
HOME
SEARCH
INFO
LOCATION CONTACT
ABOUT THE FAIR
VISITOR REGISTRATION
EXHIBITOR LIST
FLOORPLAN
SPOTLIGHT TALKS
ASK THE EXPERT
SOCIAL EVENTS
ASSOCIATIONS
AWARDS
NEWS
PREVIEW MAGAZINE
ACCOMODATION
Jewellery image courtesy of: Pink Kimberly
www.jewelleryevents.com.au
MARKETING AND PROMOTION At the show:
OFFICIAL EXHIBITION DIRECTORY An exhibition directory, produced by Jeweller Magazine, will be made available to every visitor. This will be a high quality glossy magazine and will include the floorplan, a company listing and product category listings. You can also list your company under multiple categories. In addition, the Exhibition Directory includes advertising opportunities to enhance your brand and support your presence at the show.
International Jewellery Fair
DAILY NEWS UPDATES
SMS REMINDERS
On each day of the Fair, we will email our database the highlights and breaking news from the Fair. This is to inspire visitors and remind those who have not already registered.
The evening before and the morning of each show, all registered attendees will receive an SMS reminder.
STAND INFORMATION
SPACE ONLY – TO CREATE YOUR ULTIMATE BRAND IDENTITY (ONLY AVAILABLE FOR STAND SIZES 18SQM OR LARGER)
MODULAR DISPLAY – INCLUDES WALLS, CARPET, FASCIA SIGNAGE AND 2X SPOTLIGHT ON ARM PER 9SQM
STAND OUT FROM THE CROWD PREMIER t c e l
Se
Make a lasting impression by using our new custom premier select modular range. The Premier Select is available as an upgrade to the regular module package for an additional $109.00 per m2 +GST. To take advantage of this offer please complete and return the attached application form and we will make all the necessary arrangements for you.
PREMIUM MODULAR CUSTOMISE THE COLOUR, WALLS AND CARPET
Wall Panel Colours:
Company Nameboard Colours:
Fascia Panel Colours:
Carpet Tile Colours:
Select one
Select one
Select one
Select one
white
black
white
black
white
black
black
charcoal
Jewellery image courtesy of: Chemgold light blue
dark blue
light blue
dark blue
light blue
dark blue
dark blue
bright blue
green
teal
green
teal
green
teal
blueberry
red
www.jewelleryevents.com.au
FLOOR PLAN
Primary Partners
Supported by:
Gold and Silversmith
International Jewellery Fair
EXHIBITING IS AS EASY AS 1, 2, 3: 1. CONTACT THE EXPERTISE EVENTS INTERNATIONAL JEWELLERY FAIR TEAM. A dedicated team that covers sales, marketing, PR, customer services, design and logistics will work hard to make exhibiting easy for you, and to bring the largest possible qualified visitor audience to our events. 2. BOOK YOUR STAND. Our events can accommodate different needs and budgets… all you have to do is ask! To make exhibiting easy for you, we have modular space only or premium modular packages to choose from. Extra services you might need (such as power, extra lighting, furniture, etc) can be ordered from our Exhibitor Services Kit. 3. PROMOTE YOUR PRESENCE AT THIS UNIQUE SALES OPPORTUNITY. There are a number of opportunities for exhibitors to gain additional exposure at the International Jewellery Fair, including demonstrations, workshops, PR or guest appearances. Take advantage – it’s easy!
w el co m e
tHE
Guide
STep by STep To bEttEr ExHibitinG rESuLtS.
MY I’m sure if you are like me being the centre of attention or as they say, an “exhibitionist”, you’ll know it doesn’t come easy! Yet standing out and creating attention is crucial in business today. This book walks you through the whole exhibtion process from start to finish. It’s not a book on theory but rather a book that promotes you to think differently and get a different kind of result. Enjoy!
AbouT tHE autHor Gary Fitz-Roy is the Managing Director of Expertise Events, a leading Australian exhibition and events organiser. Gary’s involvement in the exhibition industry goes back more than 30 years. He started his own company in 1990 and, at that time, was told that he would be ‘lucky to last in business for three months’. Today, Expertise Events organises some of the most prestigious events in Australia and New Zealand.
of
EXHIBITIPS
WITH Gary Fitz-roy
PLUS! We run workshops and provide books, newsletters and web tips with advice and information on making the most of your event participation. They’re perfect for new exhibitors and ideal for established exhibitors who need a refresher.
little black book
vOLUME 1
WITH Gary Fitz-roy
YOUR GUIDE TO BEING BETTER PREPARED
Insights, ideas & tipS for better exhibiting Bonus: event participation planner
GARY FITZ-ROY
www.jewelleryevents.com.au
Expertise Events is the largest Australian owned and operated event organisation – holding over 30 world class events across Australia and New Zealand each year. Expertise Events creates memorable events that connect people and markets in a very personal way. Our exhibitions are created with passion and a personal touch, delivering unique experiences to our customers that are beyond their expectations. To be a successful event-maker is a skilled craft that requires a fine balance of professionalism and friendliness. Our events incorporate the hands-on teamwork of the company owners and staff, as well as an understanding of our customers’ personal needs. Expertise Events runs more than 30 superior events each year that exemplify the company’s reputation as the leading Australian independently owned and managed exhibition and event group.
PO Box 6053, FRENCHS FOREST, NSW 2086, AUSTRALIA T: +61 2 9452 7575 F: +61 2 9975 3707
www.expertiseevents.com.au