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EXPERIENCE. ENGAGE. EVOLVE.
2017
D I G I TA L S I G N A G E E X P O
CONFERENCE: MARCH 28-31 | EXHIBITION: MARCH 29-30 L A S V E G A S CO N V E N T I O N C E N T E R | D S E 2017. CO M # D S E 2017
EDUCATION PLANNER & SHOW GUIDE WHAT’S NEW AT DSE, p. 3 CONFERENCE PACKAGES, p. 6 EXHIBITORS TO SEE, p. 17 SPECIAL PROGRAMS, p. 18
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GRAPHICS | 4K ULTRA HIGH DEF | INTERACTIVE VIDEO DISPLAY | MOBILE INTEGRATION | OLED | GESTURE DISPLAY | BEACON TECHNOLOGY
Welcome Wall
Interactive Desktop Kiosk
Interactive Kiosk
Outdoor Kiosk
Video Wall
© 2017 Peerless Industries, Inc. All rights reserved.
Portrait Kiosk
LET’S GET DIGITAL! Engage Your Customers
Peerless-AV® is your one stop shop for anything digital – from large format video wall mounts, to outdoor weatherproof displays, to interactive kiosks, let our team of industry experts guide you on this digital journey. Learn more at peerless-av.com
Kiosks
Video Walls
Outdoor TVs
Display Mounts
Wireless AV
VISIT US AT DSE
BOOTH 907
WHAT’S NEW FOR DSE 2017 DSE hosts the newest communications technologies from
DSE CENTRAL PARK This pavilion on the show floor will be chock full of engaging experiences for attendees. The Experience Theater will anchor this area as the on-floor home to the APEX Awards, showing off the top digital signage installations and content of the previous year. A comfortable lounge area will also make this the perfect location to network with peers at the show.
the world’s top manufacturers and the most trend-forward conference sessions from the industry’s foremost educators. DSE 2017 promises this and more as we introduce fresh and exciting programs on the show floor and in the conference hall.
EIGHT KEYNOTE BREAKFASTS The 2017 show will feature a separate breakfast keynote for each of the eight education tracks – five of which are dedicated to specific end user verticals. This structure will allow the Wednesday morning keynote sessions to dive deeper into issues that are affecting those in specific industries. AND THERE’S MORE … 125+ education opportunities ranging from seminars to industry roundtables to full-day conferences! 200+ leading exhibitors - including 40 companies brand new to the show! (See page 17.) EXPANDED show area for self-service kiosks and free-standing technologies! NEW two-day Corporate Communications program presented by Advanced Learning Institute! (See page 12 for details.) NEW Thursday Keynote Power Lunch with Intel! (See page 14 for details.) NEW First-time Attendee Bootcamp to help people new to DSE navigate the show and make the most of their interactions during the event! (See page 8 for details.)
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SCHEDULE AT A GLANCE TUESDAY, MARCH 28
WEDNESDAY, MARCH 29
CONFERENCE SPONSOR:
CO-LOCATED EVENTS
CO-LOCATED EVENTS
8:00 AM - 5:00 PM Digital
9:00 AM - 4:00 PM
Las Vegas Project and DSE Show Floor Tours
PRESENTED BY
9:00 AM - 5:00 PM
igital Workplace Summit: Engagement D Strategies for Employee Communications
PRESENTED BY
Workplace Summit: Engagement Strategies for Employee Communications Session Number: ALITUE
8:00 - 8:50 AM
PRESENTED BY
9:00 AM - 5:00 PM
SEGD Branded Environments: Design for Brand Centric Customer Experiences Session Number: SEGD PRESENTED BY
9:00 AM - 3:00 PM
Digital Signage Guided Installation Tour Session Number: TOUR
9:00 AM - 5:00 PM
Digital Out-of-Home Strategy Summit Session Number: DOOH PRESENTED BY
STRATEGY SUMMIT
Keynote Breakfasts
Digital Signage Fundamentals
K1 - Introduction to Digital Signage: A Roadmap for Success
Pro AV/IT Systems Integrators
K2 - The Integration “Tonight Show”
Digital Out-of-Home Network Operator
K3 - State of the Digital Out-of-Home Media Industry 2017
Retail
K4 - Coca-Cola: Digital Signage at a Global Scale
Restaurants
K5 - L earn How to Get Started with Data-Driven Digital Signage from TGI Friday’s
Corporate Communications
K6 - C orporate Communication - Learning from Successes and Failures
Higher Education
K7 - Emergency Alerts: Failure is Not an Option
General End Users
K8 - Evolve or Die - Digital Engagement Needs to Change
9:00 - 10:00 AM Seminars Digital Signage Fundamentals
S2 - Understanding the Parts of a Digital Signage Network
Pro AV/IT Systems Integrators
S3 - W hat Leading Brands are Teaching Us About Interactive Digital Signage
Digital Out-of-Home Network Operator
S4 - Demystifying Programmatic OOH
Retail
S5 - B uilding a Roadmap for Creating an Engaging Digital Experience in Retail
Restaurants
S6 - T ransforming the Customer Experience in the Drive Thru Lane at Dunkin’ Donuts
Corporate Communications
S7 - T he Corporate Communication Content Challenge: How to Get it Right While Not Breaking the Bank
Higher Education
S8 - A Smoother Implementation: Understanding What Can and Can’t be Done on Campus
General End Users
S9 - Large-Format and Non-Standard Solutions for Digital Signage
PRESENTED BY THE DIGITAL SIGNAGE FEDERATION
9:00 AM - 5:00 PM
Digital Signage Certified Expert (DSCE) Program Session Number: DSCE PRESENTED BY Digital Signage Experts Group
9:00 AM - 5:00 PM
Digital Signage Display Expert (DSDE) Program Session Number: DSDE PRESENTED BY Digital Signage Experts Group
9:00 AM - 5:00 PM Digital Retail Forum: Analytic Applications That Transform Retail Session Number: PRI PRESENTED BY
2:00 - 5:00 PM
FREE! DSE New Attendee Bootcamp Session Number: BOOTCAMP
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10:00 AM - 5:00 PM
EXHIBIT HALL OPEN
11:00 AM - 3:00 PM
Industry Roundtables
11:00 AM - 4:00 PM
Free On-Floor Workshops
2:00 - 3:00 PM
Seminars
Pro AV/IT Systems Integrators
S10 - Let’s Get Phygital!
Restaurants
S11 - Check DSE2017.com for updates on this session
Corporate Communications
S12 - T he Workplace of the Future: Why My Talent Leader Has Become Our Biggest Digital Communications Advocate
Higher Education
S13 - G oing Beyond the Map: Planning, Developing and Managing Interactive Content
4:00 - 5:00 PM
Seminars
Digital Signage Fundamentals
S14 - Fundamentals and Applications of Digital Signage Content
Digital Out-of-Home Network Operators
S15 - F rom Broadcast to 1-1: Effective Engagement Strategies for Interactive Signage
Retail
S16 - How Sam’s Club Brought the Kansas City BBQ Tour to Life
General End Users
S17 - Best Practices for Outdoor Digital Signage
5:00 - 7:00 PM
Free Networking Reception and APEX Awards Ceremony
DSE2017.COM
THURSDAY, MARCH 30
CONFERENCE SPONSOR:
FRIDAY, MARCH 31
9:00 - 10:00 AM Seminars Digital Signage Fundamentals
S18 - How to Create Excellent RFIs and RFPs
Pro AV/IT Systems Integrators
S19 - W alking the Walk as a True Commercial Integrator
Digital Out-of-Home Network Operator
S20 - H ow Ad Tech Companies Are Helping Digital Agencies and Marketers Buy DOOH Programmatically
Retail
S21 - G etting to the Heart of How Consumers Shop is Now a Reality
Restaurants
S22 - A utomating Digital Menu Content for Operational Efficiency
Corporate Communications
S23 - L earn How Strategy Eats Content for Breakfast
Higher Education
S24 - C reating a Wise Investment with Proper Planning
General End Users
S25 - P ractical Lessons Learned From a Digital Signage Network Overhaul
10:00 AM - 5:00 PM
EXHIBIT HALL OPEN
11:00 AM - 12:00 PM
Seminars
Pro AV/IT Systems Integrators
S27 - Buying Digital Signage - Sourcing pre-RFP to Contracting
Restaurants
S28 - Learn from Our Mistakes So You Don’t Make Them, Too
Corporate Communications
S29 - A Manulife Case Study: How Digital Corporate Communications Works for Us
General End Users
S30 - A Platform Strategy for one of the Most Visited Locations in America
11:00 AM - 3:00 PM
Industry Roundtables
11:00 AM - 4:00 PM
Free On-Floor Workshops
12:00 - 1:30 PM
9:00 AM - 5:00 PM
Digital Signage Content and Media Expert Program Session Number: DCME Digital Signage Network Expert Program Session Number: DSNE PRESENTED BY Digital Signage Experts Group
Keynote Luncheon Intel Power Lunch: OOH 2.0 - Re-Imagining Consumers’ Interaction, Connectivity and Advertising
2:00 - 3:00 PM
Seminars
Digital Signage Fundamentals
S31 - How to Accurately Measure Digital Signage ROI
Digital Out-of-Home Network Operator
S32 - G round Truthing the Newest Technology for Audience Metrics
Retail
S33 - Shopping on the Holodeck
Higher Education
S34 - Q uestions We Wish We had Asked Before We Started
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PRICING/PACKAGES
HURRY!
ALL CONFERENCE PACKAGES INCLUDE:
Discounts Expire 2/17/17!
Wednesday Networking Reception and APEX Awards Ceremony plus a 2‑Day Exhibit Hall Pass. Industry Roundtables are not included in conference packages.
ALL 4 DAYS
CHOOSE ANY 3 DAYS
CHOOSE ANY 2 DAYS
CHOOSE ANY 1 DAY
Tuesday, Wednesday, Thursday & Friday
Tuesday, Wednesday, Thursday or Friday
Tuesday, Wednesday, Thursday or Friday
Tuesday, Wednesday, Thursday or Friday
Includes 4-Day Education Pass*
Includes 3-Day Education Pass*
Includes 2-Day Education Pass*
Includes 1-Day Education Pass*
* EDUCATION PASS OPTIONS
Education Pass choices vary based on the day(s) that you choose. TUESDAY - Conference or Tour WEDNESDAY - Keynote Breakfast and 2 Seminars THURSDAY - Keynote Luncheon and 2 Seminars FRIDAY - Conference
OR BUILD YOUR OWN EXPERIENCE You may select multiple choices. All ticket purchases include a 2-Day Exhibit Hall Pass.
The Exhibit Hall Only Pass includes the Wednesday Networking Reception and APEX Awards Ceremony. Note: Industry Roundtable seats are limited to qualified attendees*** only. Vendors and non-exhibiting suppliers are prohibited from attending these sessions.
GROUP RATES AVAILABLE Contact Tara Grooms Attendee Relationship Manager tgrooms@exponation.net
** Exhibit hall pass is for qualified attendees only. *** QUALIFIED ATTENDEES - Qualified attendees are End Users, Integrators/Installers, Ad Agencies and Brands (those who are in a position to purchase or influence the purchase of digital signage). Manufacturers or providers of digital signage services will be required to pay the NES (non-exhibiting supplier) fee of $995 before 2/17/17; $1,295 after. Exceptions will be made on a case-by-case basis by show management. CANCELLATION POLICY - Cancellation requests for refunds must be received in writing by 2/17/2017, and will be subject to a 25% cancellation fee. After this date, only substitutions will be accepted. Cancellation requests should be sent on company letterhead via fax to (508) 743-3607, Attn: DSE or mailed to DSE at 107 Waterhouse Rd., Bourne, MA 02532. You may also email the request to DSE@xpressreg.net. 6
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CERTIFICATION Interested in becoming digital signage certified? DSE, in conjunction with the Digital Signage Experts Group, offers four different conferences for you to gain certification. Tuesday, MARCH 28
ABOUT OUR INSTRUCTORS
DSCE - Digital Signage Certified Expert (DSCE) Program
DSE’s Recognized and Distinguished Faculty members have contributed to the advancement of professional education in the digital signage, digital out-of-home and interactive technology industries through their presentations at DSE events.
9:00 AM - 5:00 PM
The Digital Signage Certified Expert program provides a full understanding of all the elements of digital signage and the interconnected technologies that produce the images seen on screen. Digital signage is the fastest growing segment of the commercial AV, content creation and advertising industries. It appears quite simple at first glance but becomes a tangled web of interconnected technologies acting together to produce the images we see on screen. The challenge is one of immersion and full understanding of all the elements of digital signage.
DSDE - Digital Signage Display Expert (DSDE) Program The Digital Signage Display Expert (DSDE) program is the industry’s only comprehensive training program designed exclusively for digital signage displays and calibration. The DSDE program addresses the subject of displays as a key component in a digital signage system and teaches how to properly calibrate them. The program recognizes that the displays are the “windows to the world” representing the digital signage message and that accuracy in transmitting images is directly related to impact and the effectiveness of the entire digital signage system
For DSE educators to qualify as Recognized or Distinguished Faculty, their presentations must meet the high standards set by DSE and its educational committees and the expectations of DSE attendees as evidenced by consistently high marks on speaker evaluations.
Friday, MARCH 31 9:00 AM - 5:00 PM
DCME - Digital Signage Content and Media Expert (DCME) Program One of the most important yet misunderstood of the 7 Key Elements of Digital Signage/Digital Out-of-Home (DOOH) that go into every project and network is content. The Digital Signage Experts Group (DSEG) has therefore created the Digital Signage Content and Media Expert (DCME) certification, which is designed to lift the level of understanding of content and media far beyond the obvious limitations of “”conventional wisdom”” and provide the details and in-depth understanding of the major parameters affecting this critical area.
DSNE - Digital Signage Network Expert (DSNE) Program The Digital Signage Network Expert program provides a full understanding of the complexities of what lies underneath the surface and represents the heart, brain and soul a network, along with what comprises a network and network operation.
SPEAKERS Alan Brawn (DISTINGUISHED FACULTY) Principal & Co-Owner Brawn Consulting Jonathan Brawn CTS, ISF, ISF-C, DSCE Principal & Co-Owner Brawn Consulting ALL PRESENTED BY
NEED TO RENEW YOUR CERTIFICATION? All DSE 2017 seminars qualify for DSEG certification credits!
Digital Signage Experts Group
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DIGITAL SIGNAGE FUNDAMENTALS
CONFERENCE SPONSOR:
Tuesday, MARCH 28
DSE NEW ATTENDEE BOOTCAMP 2:00 - 5:00 PM
New for 2017, first-time DSE attendees can join industry veterans for an orientation to familiarize themselves with the world’s largest international trade show and educational conferences dedicated to digital displays, interactive technology and digital communications networks. Taking place the day before the show opens, the DSE New Attendee Bootcamp will walk rookies through the various educational opportunities available at DSE as well as how to best navigate the show floor and talk to vendors in order to make the most of their experience.
There will also be time to meet other first-timers (expert tip: walking the show floor is made easier with a companion) as well as some potential veteran mentors during a networking reception at the conclusion of the event. The DSE New Attendee Bootcamp is free for attendees, but registration is required. Please contact Tara Grooms, DSE’s Attendee Relationship Manager, at tgrooms@exponation.net or (770) 817-6190 to sign up.
Wednesday, MARCH 29
Thursday, MARCH 30
KEYNOTE
SEMINARS
8:00 - 8:50 AM
9:00 - 9:50 AM
K1 - Introduction to Digital Signage: A Roadmap for Success SPEAKER Alan Brawn (DISTINGUISHED FACULTY) Principal & Co-Owner Brawn Consulting
S18 - How to Create Excellent RFIs and RFPs SPEAKER Janna Rider (DISTINGUISHED FACULTY) Director of Digital Merchandising Dairy Queen 2:00 - 2:50 PM
Digital signage is based on the ability to capture attention and improve the viewer experience while providing the most relevant and targeted message at the most appropriate time, doing so in a more welcoming and interesting environment. Therefore, it is critical to understand the key elements that go into each and every digital signage project. This session will provide a roadmap of the key elements of digital signage and a step-by-step process that can be used as a continuing reference to fully understand what needs to be done and in what order to ensure the success of a project.
S31 - How to Accurately Measure Digital Signage ROI
SEMINARS
ROUNDTABLES
9:00 - 9:50 AM
11:00 AM - 12:00 PM
SPEAKER Jonathan Brawn CTS, ISF, ISF-C, DSCE Principal & Co-Owner Brawn Consulting
SPEAKER Dave Haynes Co-Founder The Preset Group
4:00 - 4:50 PM
12:30 - 1:30 PM
S2 - Understanding the Parts of a Digital Signage Network
S14 - Fundamentals and Applications of Digital Signage Content SPEAKER Jim Nista CEO & Creative Director Insteo
SPEAKER Richard Ventura Vice President, Business Development and Solutions NEC Display Solutions
IRT6 - Big Questions To Ask And Get Answered To Get Your Signage Project Off To A Solid Start
IRT8 - Building Your First Digital Signage Network SPEAKER Jimmy Dun CMO Dynasign Coporation
ROUNDTABLES 11:00 AM - 12:00 PM
IRW4 - The Endless Opportunities in Digital Signage SPEAKER John Sheehan Associate Vice President of Sales Sharp Information and Imaging Company of America 2:00 - 3:00 PM
IRW16 - How to Deploy Your First ePaper Sign SPEAKER Harit Doshi Head of Signage Business Unit E Ink Corporation 8
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GENERAL END USER EDUCATION Tuesday, MARCH 28
DIGITAL SIGNAGE GUIDED INSTALLATION TOUR 9:00 AM - 3:00 PM
DSE’s 12th Annual Digital Signage Guided Installation tour will provide customer-facing views and behind-the-scenes insights of some of the best digital signage installations in Las Vegas. While the most conspicuous manifestations of digital signage in the city are the bright lights along the famous Las Vegas Boulevard “Strip,” the 2017 edition of the escorted six-hour pre-show coach tour is distinguished by the variety of installations, both on and off the Strip. Spokespeople representing the venues and the technology will be on hand to answer questions and speak to the challenges they faced in concept, design and implementation, as well as provide insights into their solutions and results. In addition, tour attendees will be treated to a networking lunch upon their return to the Las Vegas Convention Center, where they can get answers to
any lingering installation questions from a panel of experts from many of the companies providing technology to the various sites. Locations featured in the DSE 2017 Digital Signage Guided Installation Tour will include*: - Harmon Corner - Park Theater - T-Mobile Arena - Topgolf Las Vegas *Tour stops are subject to change
Wednesday, MARCH 29
Thursday, MARCH 30
KEYNOTE
SEMINARS
8:00 - 8:50 AM
9:00 - 9:50 AM
K8 - Evolve or Die - Digital Engagement Needs to Change SPEAKER Todd Van Nurden Chief Architect MTC Microsoft The model of customer interactions with digital content and spaces needs to change to stay relevant and engaging. The approaches used today are based on very old models. This session will explore how to change the model to “Ambient” or “Transparent” intelligence.
SEMINARS 9:00 - 9:50 AM
S9 - Large-Format and Non-Standard Solutions for Digital Signage SPEAKERS John Coniglio (RECOGNIZED FACULTY) Senior Account Manager Westbury National Show Systems Michael Chatten Managing Partner, Untold Digital Untold Digital
S25 - Practical Lessons Learned From a Digital Signage Network Overhaul SPEAKERS Colleen Hamilton Principal Art of Context Steven Schultz Director of Information Technology Jacksonville Aviation Authority 11:00 - 11:50 AM
S30 - A Platform Strategy for the Most Trafficked Museum in America SPEAKERS Josh Goldblum CEO Bluecadet Ben Bojko Creative Developer Bluecadet Victoria Portway Head of Digital Experience Smithsonian National Air and Space Museum
Bill McDonald Chief Information Officer, Technology Services Metro Toronto Convention Centre
ROUNDTABLES
4:00 - 4:50 PM
A wide variety of Roundtable Discussion Groups are also available. See page 16 for details.
S17 - Best Practices for Outdoor Digital Signage SPEAKERS Brian McClimans Vice President, Global Business Development Peerless-AV Rodney Ward Senior Director, Venue Technology International Speedway Corporation
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CONFERENCE SPONSOR:
RETAIL EDUCATION Tuesday, MARCH 28
DIGITAL RETAIL FORUM: ANALYTIC APPLICATIONS THAT TRANSFORM RETAIL 9:00 AM - 5:00 PM
Massive volumes of customer and operational data position retailers to benefit from investments in analytics. Research has found, for example, that retailers have more to gain from analytics than most other industries. With that, analytics needs to become a core capability for retailers. During this day-long session, Forum attendees will learn how key challenges are being met and how retailers are leveraging data to win in the aisles. Case studies
Wednesday, MARCH 29
KEYNOTE 8:00 - 8:50 AM
K4 - How Coca-Cola Uses Digital Signage at a Global Scale SPEAKERS Chris Lydle Global Lead, Digital Signage Google for Work
Greg Chambers Group Director, Digital Innovation The Coca-Cola Company Working with a myriad of partners across the globe, The Coca-Cola Company encountered unique challenges in developing a comprehensive digital signage strategy. Specifically, Coca-Cola needed a mechanism to maximize signage value across screens at restaurants, retail outlets and other venues in more than 200 countries. Join The Coca-Cola Company, in partnership with Google, to learn how it developed a global, crossplatform digital signage framework — and how digital signage plays an irreplaceable role in the future of consumer branding.
SEMINARS 9:00 - 9:50 AM
S5 - Building a Roadmap for Creating an Engaging Digital Experience in Retail SPEAKERS Chip Harding SVP, Business Development Simon Property Group
Stephen Gottlich Vice President, Digital Solutions and Strategic Alliances Gable
4:00 - 4:50 PM
S16 - How Sam’s Club Brought the Kansas City BBQ Tour to Life SPEAKERS Michael Hiatt VP/In-Store Digital Triad Retail Media
Neely Borger Jill Weinreber Marketing Manager Director of Marketing Sam’s Club Triad Retail Media
ROUNDTABLES 11:00 AM - 12:00 PM
IRW3 - Effective Strategies for Retail Brand Relaunch in the Connected Age SPEAKER Bob Radcliffe New Business & Partnerships Reality Interactive 10
will be presented by leading retailers. In addition, attendees will learn best practices, understand the potential return on these investments, and how to generate actionable insights to improve the customer experience and reduce operating costs.
12:30 - 1:30 PM
IRW10 - Making Technology Sexy in a Retail Environment SPEAKER Ignaz Gorischek VP, Architecture CallisonRTKL
Thursday, MARCH 30
SEMINARS 9:00 - 9:50 AM
S21 - Getting to the Heart of How Consumers Shop is Now a Reality SPEAKERS Jean-Pierre Lacroix President Shikatani Lacroix
Daniel Terenzio Director, Immersive Solutions Shikatani Lacroix
2:00 - 2:50 PM
S33 - Shopping on the Holodeck SPEAKER David Kepron VP, Global Design Strategies - Lifestyle Brands Marriott International
ROUNDTABLES 11:00 AM - 12:00 PM
IRT3 - How Laser Projection Technology is Impacting the Retail Market SPEAKER Jurgen De Backer Market Manager Barco Inc. 2:00 - 3:00 PM
IRT17 - How Immersive Technologies are Reshaping the Retail Environment SPEAKER Jake Lee-High CEO/Creative Director Future Colossal
IRT19 - Consumer Expectations: It’s Time to Merge the Digital and Physical Worlds SPEAKER Mason Page VP, Strategy and Creative Reflect
BONUS
:
DSE an Globa lS d same w hop stage th e eek in L as Veg Retaile a access rs can gain fr s. ee to both shows a badg with e from either show.
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RESTAURANT EDUCATION Wednesday, MARCH 29
Thursday, MARCH 30
KEYNOTE
SEMINARS
8:00 - 8:50 AM
9:00 - 9:50 AM
K5 - Learn How to Get Started with Data-Driven Digital Signage from TGI Friday’s SPEAKER Oliver Vagner Senior Director, Data Analytics and Guest Experience TGI Fridays You have just invested a sizeable amount of money in implementing your in-store digital menu boards. What is the best way to accelerate your ROI? Making sure you deliver the right content in the correct context. How is that accomplished? By leveraging the data you have at hand as well as some basic algorithms to implement data driven digital signage. This session will help you get started.
SEMINARS 9:00 - 9:50 AM
S22 - Automating Digital Menu Content for Operational Efficiency SPEAKER Dave Meier Director of Product Management - Digital Signage NCR 11:00 - 11:50 AM
S28 - Learn from Our Mistakes So You Don’t Make Them, Too SPEAKERS Janna Rider (DISTINGUISHED FACULTY) Director, Digital Marketing American Dairy Queen Corporation Dana Baird Audio Visual Concept Director Formerly: JOEY Restaurant Group
S6 -Transforming the Customer Experience in the Drive Thru Lane at Dunkin’ Donuts SPEAKERS Ron Gazzola Vice President of Marketing, Visual Display & Memory Samsung Electronics America David Starmer VP, IT Store Systems Dunkin Brands
ROUNDTABLES 11:00 AM - 12:00 PM
IRW6 - Digitally Menufying the Restaurant Experience with the Help of Technology SPEAKER Laiq Siddiqui CEO V4IDEAS Inc.
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CORPORATE COMMUNICATIONS EDUCATION TWO-DAY CONFERENCE TUESDAY, MARCH 28 8:00 AM - 5:00 PM WEDNESDAY, MARCH 29 8:00 AM - 5:00 PM
Digital Workplace Summit: Engagement Strategies for Employee Communications In order to achieve success your employees need to be engaged, motivated, and informed. Hear from a variety of speakers and the internal communication tools and channels they’re using to achieve just this.
PRESENTED BY
Wednesday, MARCH 29
Thursday, MARCH 30
KEYNOTE
SEMINARS
8:00 - 8:50 AM
9:00 - 9:50 AM
K6 - Learning from Corporate Communications Wins (and Losses) SPEAKER Dwayne Brown Director, Creative Technology Rogers Communications Corporate communications are thinly spread across email, intranet sites, social media, cork-boards, weekly meetings and quarterly town halls. Is digital signage just another partial solution to communicate to the masses? How can you be sure that it’s right for your organization? Who do you need to partner with to improve your chances of success? What resources do (and don’t) you need internally? How do you differentiate digital signage from all the other “medias”?
SEMINARS 9:00 - 9:50 AM
S7 - The Corporate Communication Content Challenge: How to Get it Right While Not Breaking the Bank SPEAKER Brad Parler (RECOGNIZED FACULTY) Digital Communications Admin Blinds.com 2:00 - 2:50 PM
S12 - The Workplace of the Future: Why My Talent Leader Has Become Our Biggest Digital Communications Advocate SPEAKERS David Levin President & CEO Four Winds Interactive
S23 - Learn How Strategy Eats Content for Breakfast SPEAKER Jude Carter Vice President Marketing The Marlin Company 11:00 - 11:50 AM
S29 - A Manulife Case Study: How Digital Corporate Communications Works for Us SPEAKER Tara Haselden Digital Content Manager Manulife
ROUNDTABLES 11:00 AM - 12:00 PM
IRT5 - The Starter Guide to Digital Employee Communications SPEAKER Craig Marshall Solution Sales Professional Omnivex Corporation 12:30 - 1:30 PM
IRT12 - Cellular Connectivity for Digital Signage a New Income / Revenue Stream? SPEAKER Damian McCabe General Manager and Senior Vice President Eseye
Elizabeth Mayes Vice President, Talent Development & Human Resources Four Winds Interactive
ROUNDTABLES 12:30 - 1:30 PM
IRW11 - Corporate Digital Signage A Smart Investment or a Wasteful Expense? SPEAKER James Fine President Telecine 12
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CONFERENCE SPONSOR:
CAMPUS COMMUNICATIONS EDUCATION
Wednesday, MARCH 29
Thursday, MARCH 30
KEYNOTE
SEMINARS
8:00 - 8:50 AM
9:00 - 9:50 AM
K7 - Emergency Alerts: Failure is Not an Option SPEAKER Spencer Graham Manager of Operations, WVU Information Stations West Virginia University “Evil people and evil situations perform their evil deeds at evil times of the day.” Creating an emergency notification system on any campus has become “Mission Critical” in this day and age. Emergency situations come in all flavors, and you don’t have the luxury of picking and choosing the time of your next campus crisis. Are you now, or WILL your campus be, prepared when “The Button” needs to be pushed? This keynote session will explore the Best Practices to the efficient alerting of your campus constituencies during emergent events.
SEMINARS 9:00 - 9:50 AM
S8 - A Smoother Implementation: Understanding What Can and Can’t be Done on Campus SPEAKERS Ed Dickison Manager, Communication Service University of Notre Dame, OIT,CTS Lance Hutchinson Vice President CastNET Tom Stipes (RECOGNIZED FACULTY) Director of Digital Communications Georgia Tech 2:00 - 2:50 PM
S13 - Going Beyond the Map: Planning, Developing and Managing Interactive Content
S24 - Creating a Wise Investment with Proper Planning SPEAKERS Jennifer Gillum Digital Signage Specialist West Virginia University Ron Santana Manager, Digital Media Services Towson University 2:00 - 2:50 PM
S34 - Questions We Wish We had Asked Before We Started SPEAKERS Thomas Kunka Sr. Application Specialist University of Illinois at Urbana-Champaign Alicia Shires Senior Classroom Technology Support Analyst Washington and Lee University
ROUNDTABLES 11:00 AM - 12:00 PM
IRT2 - Connections: Putting Digital Signage into Context SPEAKER Thomas Kunka Senior Application Specialist University of Illinois at Urbana Champaign
SPEAKERS Jared Padgett Associate Director of Communications Pepperdine University School of Law Josh Saiz Analyst/Programmer, Adjunct Faculty University of New Mexico Sean Matthews President and CEO Visix Inc.
ROUNDTABLES 12:30 - 1:30 PM
IRW9 - Wayfinding Solutions on the Collegiate Campus SPEAKER Jill Perardi Creative Services Manager Visix Inc.
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CONFERENCE SPONSOR:
DOOH EDUCATION Tuesday, MARCH 28
DIGITAL OUT-OF-HOME STRATEGY SUMMIT 9:00 AM - 5:00 PM
The Digital Out-of-Home Strategy Summit offers a high-level, 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, covering what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses present
Wednesday, MARCH 29
KEYNOTE 8:00 - 8:50 AM
K3 - State of the Digital Out-of-Home Media Industry 2017 SPEAKER Patrick Quinn President & CEO PQ Media
and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer’s planning.
STRATEGY SUMMIT PRESENTED BY THE DIGITAL SIGNAGE FEDERATION
2:00 - 3:00 PM
IRW15 - SSPs, Serve Me Please SPEAKER Jody Smith Product Manager BroadSign International LLC
Thursday, MARCH 30
KEYNOTE 12:00 - 1:30 PM
This in-depth presentation on the state of the U.S. and Global Digital Out-of-Home media sector relative to the broader media industry and overall economic conditions will provide attendees with exclusive market intelligence, current tracking data and forecasts covering place-based video networks, digital billboards and signage, and interactive kiosks operating across a dozen key venue and location categories. Attendees will learn from market insights supported by the most credible, consistent and actionable strategic intelligence on DOOH advertising by leveraging current data from PQ Media’s renowned Global DOOH Media Forecast Series, the industry’s annual performance benchmark since 2006.
TKEYNOTE - Intel Power Lunch: OOH 2.0 Re-Imagining Consumers’ Interaction, Connectivity and Advertising
SEMINARS
SEMINARS
9:00 - 9:50 AM
9:00 - 9:50 AM
S4 - Demystifying Programmatic OOH SPEAKER Wade Rifkin SVP, Programmatic Clear Channel Outdoor
S15 - From Broadcast to 1-1: Effective Engagement Strategies for Interactive Signage Paul Fleuranges Vice President, Corporate Communications New York City Transit Authority
ROUNDTABLES 11:00 AM - 12:00 PM
IRW1 - How to Turn Any Surface Into an Advertising Opportunity SPEAKER Jurgen De Backer Market Manager Barco Inc. 12:30 - 1:30 PM
IRW8 - Outside the Loop: Integrating Content and Sponsorships SPEAKER Matthew Caywood CEO TransitScreen 14
S20 - How Ad Tech Companies are Helping Agencies and Marketers Buy DOOH Programmatically SPEAKERS Andreas Soupliotis President & CEO Ayuda Media Systems
4:00 - 4:50 PM
SPEAKERS Damian Gutierrez Strategy Lead, Innovation Intersection
Digital Out-of-Home (DOOH) is undergoing a number of efforts to accelerate the growth of digital signage by re-imagining the consumer interaction, connectivity, intelligence and advertisement. There is a huge opportunity to tap into the modern consumer – the hyper-connected individual who is not only looking for engaging content from advertising, but also an experience that is memorable and that they can share.
Mike Gamaroff SVP, Channel Strategy SITO Mobile
2:00 - 2:50 PM
S32 - Ground Truthing the Newest Technology for Audience Metrics SPEAKER Kelly McGillivray President and Chief Methodologist Peoplecount
ROUNDTABLES 11:00 AM - 12:00 PM
IRT1 - What the Airline Industry Can Teach Us About Yield Management for OOH SPEAKER Michael Provenzano CEO and Co-Founder Vistar Media 2:00 - 3:00 PM
IRT15 - The Future of DOOH Advertising SPEAKER Andy Sriubas EVP of Strategic Planning and Development OUTFRONT Media
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SYSTEMS INTEGRATORS EDUCATION Wednesday, MARCH 29
Thursday, MARCH 30
KEYNOTE
SEMINARS
8:00 - 8:50 AM
9:00 - 9:50 AM
K2 - The Integration “Tonight Show” SPEAKERS Lyle Bunn (RECOGNIZED FACULTY) Strategy Architect BUNN Laura Davis-Taylor (RECOGNIZED FACULTY) Executive Vice President, Customer Experience MaxMedia Jerry Harris Senior Director, Exhibits Graphics and AV Services Georgia Aquarium Mike White (DISTINGUISHED FACULTY) Director, Business Development Dynamic Digital Signage Unified AV Effective integration is the key to gaining the benefits of digital signage. Integration expertise reduces project timeframe, cost and risk while assuring that that end users are most cost-effectively served by the medium. Integrating all the elements that comprise the solution — such as hardware, software, connectivity, installation, operations and administration — demands attention to the requirement and the way that the medium will be integrated into the physical environment and the operations toward achieving business goals. As the role of the integrator changes, so are the demands on this vital element of the digital signage supply chain.
S19 - Walking the Walk as a True Commercial Integrator SPEAKERS Mike White (DISTINGUISHED FACULTY) Director, Business Development - Dynamic Digital Signage Unified AV Robert White Design Engineer Unified AV 11:00 - 11:50 AM
S27 - Buying Digital Signage - Sourcing pre-RFP to Contracting SPEAKER Lyle Bunn (RECOGNIZED FACULTY) Strategy Architect BUNN
SEMINARS 9:00 - 9:50 AM
S3 - What Leading Brands are Teaching Us About Interactive Digital Signage SPEAKER Jennifer Davis CMO and VP, Marketing and Product Strategy Planar, a Leyard Company 2:00 - 2:50 PM
S10 - Let’s Get Phygital! SPEAKERS Laura Davis-Taylor (RECOGNIZED FACULTY) EVP Customer Experience MaxMedia Ed King (RECOGNIZED FACULTY) VP Strategy MaxMedia
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ROUNDTABLES DSE Industry Roundtables allow peer-to-peer discussions about targeted topics as well as learning from an industry leader in an intimate, moderated environment. Each hour-long discussion is led by a facilitator, who has the responsibility of guiding the group in an engaging and productive sharing of information. Seating is limited and is not open to Vendors and Non-Exhibiting Suppliers.
ON SHOW FLOOR – BOOTH 1754 Wednesday, MARCH 29
Thursday, MARCH 30
IRW1 - H ow to Turn Any Surface Into an Advertising Opportunity IRW2 - Visual Communications Trends On Today’s Campus IRW3 - Effective Strategies for Retail Brand Relaunch in the Connected Age IRW4 - The Endless Opportunities in Digital Signage IRW5 - Improving Casino Experiences with Digital Signage IRW6 - Digitally Menufying the Restaurant Experience with the Help of Technology IRW7 - Audience Measurement: Past, Present and Future
IRT1 - W hat the Airline Industry Can Teach Us About Yield Management for OOH IRT2 - Connections: Putting Digital Signage into Context IRT3 - How Laser Projection Technology is Impacting the Retail Market IRT4 - The Evolution of Digital Media in a Convention Facility IRT5 - The Starter Guide to Digital Employee Communications IRT6 - Big Questions To Ask And Get Answered To Get Your Signage Project Off To A Solid Start IRT7 - Monetizing “Moments of Exclusivity”
12:30 - 1:30 PM
12:30 - 1:30 PM
IRW8 - O utside the Loop: Integrating Content and Sponsorships IRW9 - Wayfinding Solutions on the Collegiate Campus IRW10 - Making Technology Sexy in a Retail Environment IRW11 - Corporate Digital Signage - A Smart Investment or a Wasteful Expense? IRW12 - Launching a Major DS Network - Steps to Success IRW14 - Dynamic content vs video: strategic approach
IRT8 - Building Your First Digital Signage Network IRT9 - Integrating Digital Signage Into Your Marketing Strategy IRT10 - How Brands are Adopting Digital Signage as an Advertising Medium IRT11 - Transforming An Airport Ticket Lobby Experience Through Digital Displays IRT12 - Cellular Connectivity for Digital Signage - a New Income/Revenue Stream? IRT13 - Content Marketing: The Play Between Data, Content and Profit IRT14 - Contenido Dinámico vs Video: Un enfoque estratégico
11:00 AM - 12:00 PM
2:00 - 3:00 PM
IRW15 - SSPs, Serve Me Please IRW16 - How to Deploy Your First ePaper Sign IRW17 - Projection Mapping: Architecture and Sport Stadiums IRW18 - IOT and Digital Signage: Smartly Connecting Innovation with Impact IRW19 - Creating a Sensory Experience Be sure to check out the FREE Workshop sessions that take place on the show floor, six of which will be presented in Spanish. Listings can be found on DSE2017.com.
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11:00 AM - 12:00 PM
2:00 - 3:00 PM
IRT15 - The Future of DOOH Advertising IRT16 - The Key to Dynamic and Engaging Content: the API IRT17 - How Immersive Technologies are Reshaping the Retail Environment IRT18 - The Impact of IoT and Security on Digital Signage in Retail IRT19 - Consumer Expectations: It’s Time to Merge the Digital and Physical Worlds
DSE2017.COM
EXHIBITORS DSE consistently features industry-leading manufacturers as well as new exhibitors, like these: 22MILES Wayfinding 3M Touch Systems ABCOM Actineon, Inc. Adaptive Technologies Group AdMobilize Advantech Corp. Adversign Media GmbH - viewneo Aerva, Inc. AFP ALMO Content Creation Services Alveni LLC AOPEN America Inc. Armagard Ltd. Asukanet Co., Ltd. Ayuda Media Systems Baanto International Ltd. Barco/X2O Media BEC Technologies Bi-Search International Bitvu Ltd. Brightbox, Inc. BrightSign, LLC BroadSign International, LLC Casio America, Inc. CastNet Chief Clinton Electronics Coates Codigo ComQi Cradlepoint Crimson Daktronics Data Call Technologies Datapath DIGICHIEF, LLC Digital Signage Federation DigitalSignageToday.com DISPLAX Multitouch Systems Display Devices DT Research DynaScan Dynasign E Ink Corporation Elitegroup Computer Systems Co., Ltd. Elo Encore Networks Enplug eShowcase Ltd. Four Winds Interactive Freshwater Digital FriendMedia, Inc. Gable GDS - Global Display Solutions GIGABYTE GLIC LED Displays Inc. Global Outdoor Concepts Inc. Google GVision GWS Design and Solutions Ltd. Hall Research Holocube North America Hughes IBASE Technology (USA), Inc. InClix Industry Weapon inLighten Installation & Service Technologies Intel Corporation Jetway Computer Corp. DSE2017.COM
KANEXPRO Keyser Retail Solutions Keywest Technology Inc. Kintec Digital Co., Ltd. Konchris America Inc. KORE Korea Electronics Association (KEA) LEGACY Retail Services LG Electronics USA, Inc. LG-MRI LobbySpace Logic Supply MCNEX/EYECLON Meridian Kiosks Mexico & Latin America Pavilion Microspace Communications Mihler Tech Co., Ltd. Mimo Monitors NACE Brands Nanolumens Navori Inc. NCR Corporation NEC Display Solutions Neoti Newtop 3D Solution, Ltd. Nexcom NoviSign NRS Systems OEM Production Olea Kiosks, Inc. Omnivex Corporation Opticon, Inc. Optoma Technology Parabit Systems Parker Hannifin Corp. Peerless - AV Philips Professional Display Solutions Pilkington North America/NSG Group Planar, A Leyard Company PowerFirst Technology Company Ltd. Premier Mounts Premio, Inc. Prosus Inc. Protective Enclosures Company Reach Media Network Reflect Rose Electronics Route 66 Digital
rp Visual Solutions Sable Corp. Samsung Electronics America Screenfeed The Digital Signage Content Store Shanghai Youngch Electronics Co. Ltd. Sharp Electronics Corporation SHENZHEN CREATELED ELECTRONICS CO., LTD. ShenZhen Geniatech Inc., Ltd. ShenZhen JEHE Technology Development Co., Ltd. Shuttle Computer SICOM SOAR an LSI Solution Sofnetjapan Company Ltd. SOPHATAR INC SoundTube Entertainment Southern Specialties Sportradar STRATACACHE Strongarm Designs Studio Squared SYNNEX Corporation TDS Touch The CSI Group Tightrope Media Systems TransitScreen TRIPP Lite Trueform Digital TSItouch UC Nano Technologies Co., Ltd. USECODE (Blasee Inc.) Ventus Visix VISTAPLUS CO., LTD. VitalSigns Vivitek Corporation, a Brand of Delta Work Market Worldwide Telecommunications Wovenmedia xAd, Inc. Xiamen Prima Technology Inc. Young Lighting Corp. Zynchro LLC Zytronic Displays Limited New exhibitors in bold. Exhibitor list as of 1/11/17.
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SPECIAL PROGRAMS Tuesday, MARCH 28 9:00 AM - 5:00 PM
SEGD Branded Environments: Design for Brand Centric Customer Experiences This conference delivers a focused learning experience on how to plan and design user-centric brand environments and experiences that engage customers in new and memorable ways. Sessions consist of case studies, insightful presentations and dialogues with global design leaders that will focus on the value of design and brand for businesses. Topics include: cities, communities, stadium, entertainment venues, and retail and shopping environments. Attendees will gain practical insights about digital integration, content and media, and the business of designing and managing for users and clients from some of world’s leading designers. An optional second day of an experiential tour of T-Mobile Arena and insider tour of the DSE show floor is also available.
PRESENTED BY
9:00 AM - 3:00 PM
Digital Signage Guided Installation Tour DSE’s 12th Annual Digital Signage Guided Installation tour will provide customer-facing views and behind-the-scenes insights of some of the best digital signage installations in Las Vegas. While the most conspicuous manifestations of digital signage in the city are the bright lights along the famous Las Vegas Boulevard “Strip,” the 2017 edition of the escorted six-hour pre-show coach tour is distinguished by the variety of installations, both on and off the Strip. Spokespeople representing the venues and the technology will be on hand to answer questions and speak to the challenges they faced in concept, design and implementation, as well as provide insights into their solutions and results. In addition, tour attendees will be treated to a networking lunch upon their return to the Las Vegas Convention Center, where they can get answers to any lingering installation questions from a panel of experts from many of the companies providing technology to the various sites. Locations featured in the DSE 2017 Digital Signage Guided Installation Tour will include*: -
Harmon Corner Park Theater T-Mobile Arena Topgolf Las Vegas
*Tour stops are subject to change
FREE NETWORKING AND AWARDS Make Plans to Attend the FREE Networking Reception and 2017 APEX Awards Ceremony WEDNESDAY, MARCH 29, 2017 Designed to recognize and honor achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content, the DSE APEX Awards have honored hundreds of companies for their innovation throughout the years. PRESENTED BY
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DSE2017.COM
50 Glenlake Pkwy, Ste. 430 Atlanta, GA 30328
PRESENTING SPONSORS
For all show details visit DSE2017.com or download our app. Search DSE 2017 in your app store.
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THE INDUSTRY NEWS SOURCE
ASSOCIATION SPONSOR
WHAT’s INSIDE WHAT’S NEW AT DSE, p. 3 CONFERENCE PACKAGES, p. 6 EXHIBITORS TO SEE, p. 17 SPECIAL PROGRAMS, p. 18