DSE 2019 Education Planner & Show Guide

Page 1

CONFERENCE: MARCH 26-29 EXHIBIT HALL: MARCH 27-28 LAS VEGAS CONVENTION CENTER DSE2019.COM

SEATING IS LIMITED. SIGN UP TODAY!

EDUCATION PLANNER & SHOW GUIDE NEW PROGRAMS FOR 2019! p. 8 CONFERENCE SESSIONS p. 14 LUNCH DISCUSSION GROUPS p. 20 EXHIBITORS TO SEE p. 26


Your resource to stay connected with this fast-paced industry year-round! • News and information • Education

• Networking • Exclusive content from DSE

• Market Intelligence • White papers

Craig Henderson | Online Advertising Sales Direct: 770-817-5907 Email: chenderson@exponation.net

• New product information • Executive video interviews

• Award-winning digital signage installations

• Original industry research • And more!

digitalsignageconnection.com


JOIN US IN MARCH! Welcome to Digital Signage Expo, host of the newest communications technologies from the world’s top manufacturers and the most trend-forward conference sessions from the industry’s foremost educators. DSE offers an unparalleled learning, networking and sourcing opportunity, featuring: • 200+ exhibitors • Keynote breakfast • 44 education sessions • 10 pre- and post-show conferences • 17 industry-specific peer lunch discussion groups

every aspect of today’s interactive digital world, equipping you to create a memorable branded environment, control your messaging in real time and deliver multisensory experiences that engage audiences, improve operations and drive sales. We look forward to seeing you at the event! Sincerely,

Plus, during exhibit hall hours, you can take advantage of dozens of FREE On-Floor Workshops! No matter what business you’re in or where you are on the adoption curve, DSE brings together

CONTENT WELCOME . . . . . . . . . . . . . . . . . . . . . . . .3 SCHEDULE AT A GLANCE . . . . . . . . . . . . 4-5 PRICING . . . . . . . . . . . . . . . . . . . . . . . 6-7 NEW FOR 2019! . . . . . . . . . . . . . . . . . . . 8-9 SPECIAL PROGRAMS . . . . . . . . . . . . . . 10-11 CERTIFICATION PROGRAMS . . . . . . . . . . . 12 CONFERENCE SESSIONS . . . . . . . . . . . 14-19 LUNCH DISCUSSION GROUPS . . . . . . . . 20-21 FREE ON-FLOOR WORKSHOPS . . . . . . 22-25 EXHIBITORS . . . . . . . . . . . . . . . . . . . . . . 26

Andrea Varrone Show Director

Helen Kang Conference Director

ATTENDEE RESOURCES For questions about the DSE experience, contact Blake Swartz, Attendee Relationship Specialist, at bswartz@exponation.net. For help registering: Call Customer Service toll free at 844-256-7469. International registrants, call 240-439-2944. Email Customer Service at DSE@experient-inc.com Hours of Operation: Monday through Friday, 9:00 AM - 5:00 PM ET.

Please note: All sessions and speakers listed in this brochure are subject to change. DSE2019.COM

3


SCHEDULE AT A GLANCE TUESDAY, MARCH 26 PARTNER EVENTS

8:00 AM - 5:00 PM Digital Workplace Summit (3-day Event) Session Number: ALI

WEDNESDAY, MARCH 27

CONFERENCE SPONSOR:

PARTNER EVENTS

9:00 AM - 4:00 PM

Las Vegas Project and DSE Show Floor Tours

8:30 AM - 5:00 PM Digital Workplace Summit (3-day Event)

PRESENTED BY

PRESENTED BY

PRESENTED BY

8:00 - 8:50 AM 8:00 AM - 5:00 PM

SEGD Branded Environments: Design for Brand Centric Customer Experiences Session Number: SEGD PRESENTED BY

Keynote Breakfast

S01 - Re-Imagining Signage for the Post-Digital Age

9:15 - 10:05 AM

Sessions

S02 - Digital Signage, Brookfield Place & The 360-degree Approach S03 - Digitizing the Retail Experience: Elevate the Shopper's Experience in the Competitive Mall Environment S04 - Maximizing Your Digital Signage Initiatives

7:30 AM - 1:00 PM

Digital Signage Guided Installation Tour Session Number: TOUR

8:00 AM - 5:00 PM

Digital Out-of-Home Strategy Summit Session Number: DOOH PRESENTED BY

STRATEGY SUMMIT PRESENTED BY THE DIGITAL SIGNAGE FEDERATION

9:00 AM - 5:00 PM

Digital Signage Content & Media Expert Program Session Number: DCME PRESENTED BY

9:00 AM - 5:00 PM

S05 - What NOT to Do: Lessons Learned from West Virginia University's Digital Signage Network S06 - Content Design for Digital Displays S07 - Programmatic Beyond the Panel S08 - Analytics and Big Data to Drive Engagement in Retail S09 - Retail Revolution: Tech for the Next-Level of Retail Design (AIA accredited)

10:00 AM - 5:00 PM

EXHIBIT HALL OPEN

10:30 - 11:45 AM

Free On-Floor Workshops

12:00 - 1:30 PM

Lunch Discussion Groups

1:00 - 3:00 PM

Free On-Floor Workshops

4:00 - 4:50 PM

Sessions

S18 - Engaging Internal Audiences at JPMorgan Chase S19 - Obtaining Broad Stakeholder Buy-in S20 - Digital Signage Considerations for New Buildings on Higher Education Campuses (AIA accredited)

Digital Signage Certified Expert Program Session Number: DSCE

S21 - What's Next in Displays?

PRESENTED BY

S44 - DOOH Innovation in the Age of Experience

S43 - Creating a Radiant Shopping Experience

5:00 - 7:00 PM

Free Networking Reception and APEX Awards Ceremony

2:00 - 5:00 PM

FREE! DSE New Attendee Bootcamp Session Number: BOOTCAMP

4

DSE2019.COM


THURSDAY, MARCH 28

FRIDAY, MARCH 29

PARTNER EVENTS 8:00 AM - 5:00 PM

Digital Workplace Summit (3-day Event)

PRESENTED BY

9:30 – 10:20 AM

Sessions

S22 - Scaling a Digital Signage Deployment to a Multi-Campus University System S23 - The Digital Signage Impact on Corporate Environments S24 - Round 2: Lessons from a Campus-Wide Digital Signage Overhaul S25 - QSR Voice of the Customer

9:00 AM - 5:00 PM

NEW! Content Workshop Session Number: CW Digital Signage Network Expert Program Session Number: DSNE NEW! Digital Signage Sales Professional Program Session Number: DSSP PRESENTED BY

S26 - Bible x Tech: Digital Signage for the Most Technologically Advanced Museum in the World S27 - Emerging Trends Shifting the Digital Signage World S28 - How Programmatic Media Can Create a Revenue Flow to Monetize the Digital Experience S29 - Architecting a Connected City: A Conversation with Mayors, Technology Experts and CIOs (AIA accredited)

10:00 - 5:00 PM

EXHIBIT HALL OPEN

10:30 - 11:45 AM

Free On-Floor Workshops

12:00 - 1:00 PM Women of Digital Signage Lunch Presented By

12:00 - 1:30 PM

Lunch Discussion Groups

1:00 - 3:45 PM

Free On-Floor Workshops

4:00 - 4:50 PM

Sessions

NEW!

9:00 AM - 5:00 PM

FREE Manufacturer’s Training - BrightSign Session Number: MT1

8:30 AM - 12:30 PM

FREE Manufacturer’s Training - Scala Digital Signage Session Number: MT2 FREE Manufacturer’s Training - X20 Media Session Number: MT3

S39 - Blended Retail: The New Reality (AIA accredited) S40 - Digital Signage to Unify Your Campus S41 - Data & Privacy Issues - Straight Talk from a CTO and a Lawyer S42 - Winning the Business: How to Convert in the Red Zone

DSE2019.COM

5


PRICING All registrations include Wednesday Networking Reception and APEX Awards Ceremony plus a 2‑Day Exhibit Hall Pass.

EXHIBIT HALL PASS

GROUP AND NON-PROFIT RATES AVAILABLE Contact Blake Swartz Attendee Relationship Specialist bswartz@exponation.net

6

*QUALIFIED ATTENDEES – Exhibit hall pass is for Qualified Attendees only. Qualified attendees are End Users, Integrators/Installers, Ad Agencies and Brands (those who are in a position to purchase or influence the purchase of digital signage). Manufacturers or providers of digital signage services who are not exhibiting will be required to pay the NES (non-exhibiting supplier) fee of $995 before February 15, 2019; $1,295 after. Children under the age of 16, including infants, are not allowed on the show floor. CANCELLATION POLICY – Cancellation requests for refunds must be received in writing by 2/8/2019, and will be subject to a 25% cancellation fee. After this date, only substitutions will be accepted. Cancellation requests should be sent ATTN: DSE by mail to 5202 Presidents Court, Suite 310 Frederick, MD 21703, email to DSE@experient-inc. com, or fax to 888-772-1888. REGISTRATION CUSTOMER SERVICE – US 844-256-7469 | INTERNATIONAL 240-439-2944

DSE2018 .COM


BUILD YOUR OWN EXPERIENCE

Digital Signage Federation Members receive a 25 percent discount off of all DSE educational opportunities. Visit DigitalSignageFederation.org for details, or sign up for membership during your DSE registration process!

DSE2019.COM

7


NEW FOR 2019! SPONSORED BY

S01 - Keynote: Re-Imagining Signage for the Post-Digital Age WEDNESDAY, MARCH 27 | 8:00 – 8:50 AM

NanoLumens

®

WEDNESDAY, MARCH 27 | 10:00 AM – 5:00 PM THURSDAY, MARCH 28 | 10:00 AM – 5:00 PM Experience how the new world of immersive and interactive is fusing with traditional digital displays and screens. THE X will feature cool, fascinating technology and projects that demonstrate transforming a physical space into a full-on engaged experience. The free line-up of events includes interactive technology demos, VR artist performances and cutting-edge design projects. Come for a multimedia, multisensory experience! Details on page 25.

Featured VR Artist ANNA SOLOMKO

Experience the magic and watch the creation of a virtual reality painting! Anna Solomko is a VR/AR artist that has created artwork for clients such as Snapchat, VRScout, Soulpancake, Cur8, etc. She has recreated famous paintings in virtual reality, such as Grant Wood’s “American Gothic” and Botticelli’s “The Birth of Venus,” to let everyone experience the magic of these classics up close!

MANUFACTURER’S TRAINING PROGRAMS Author, Digital Darwinism EVP, Head of Innovation, Zenith Media It’s common practice that every time a new technology comes around, we embrace it by applying it to what we’ve done before rather than rethinking our world around what it makes possible. Tom Goodwin looks at the ways in which we can drive innovation and transform all of our industries by truly embracing the power of new technology. Let’s get excited by new technology, from 5G to Artificial intelligence, from projection mapping to innovative displays, but also let’s reimagine customer journeys and expectations and use leaps of creativity and imagination to drive entirely new experiences.

INDUSTRY-SPECIFIC LUNCH DISCUSSION GROUPS WEDNESDAY, MARCH 27 | 12:00 – 1:30 PM THURSDAY, MARCH 28 | 12:00 – 1:30 PM Over a served lunch, each group will hold intimate roundtable discussions facilitated by industry peers. The objective is to share and discuss real-world strategies and issues. These dialogues will generate in-depth insights in an engaging format, identifying challenges and innovative solutions or partnerships. See complete details on pages: 20-21.

8

FRIDAY, MARCH 29 9:00 – 5:00 PM Manufacturer’s Training (MT1) – BrightSign *Attendance subject to approval by BrightSign. • BrightSign 101 – An introduction to BrightSign products and services. Learn the differences between player models and what types of digital signage applications are appropriate for each model. • The new BSN.cloud and BrightAuthor:connected – This session will take you through everything you need to know about the recently announced cloud management platform for connected BrightSign players, BSN.cloud. You’ll also get a sneak peek of the upcoming BrightAuthor:connected. • BrightSign Interactive Presentation Creation – Learn how to create engaging signage using BrightAuthor and interactive technologies such as touch screens, GPIOs, USB buttons, social media, HTML5, the BrightSign App and more. • HTML Best Practices for BrightSign – Learn how to easily add HTML content to presentations and how to implement the HTML authoring objects BrightSign offers. 8:30 AM - 12:30 PM Manufacturer’s Training (MT2) – Scala Digital Signage *Attendance subject to approval by Scala. • Scala Experience Creation – Dive into a hands-on example of our service automation solution – an integration of self-serving kiosks and drink-making robots with the use of commercial-grade tablets and digital screens. • Design of the Experience – Learn about authoring in designer and slicing into individual components. From layout to template, review how to trigger special behaviors using real-time data integration. • Scala Content Manager – Learn how to create frames, playlists, sub playlists, schedules and micro schedules with or without conditions, metadata and channel variables. Review how to set up a channel and how to schedule triggers and special behaviors with the Scala Content Manager. 8:30 AM - 12:30 PM Manufacturer’s Training (MT3) – X2O Media *Attendance subject to approval by X2O. • The X2O Media Platform – An introduction to X2O Media technology and services. Learn about X2O Media’s complete portfolio of visual communication software and hardware provides a complete solution for managing and deploying content to an enterprise digital signage network, allowing clients to focus on driving a successful visual corporate communications strategy. • Creation of an X2O Media Channel – Take a deep dive into simplified asset management, designing engaging channels, use of X2O objects and designing for multiple resolutions and devices. • X2O Media Schedule Manager – Learn about loading and unloading content while also executing maintenance tasks from the X2O Media schedule manager. • X2O Media Players – Learn how to easily manage media players and monitor events using X2O media players. DSE2019.COM


CW - Content Workshop FRIDAY, MARCH 29 | 9:00 – 5:00 PM

Join us for an in-depth, full-day workshop on digital signage and video board content creation with a focus on real-world scenarios. Industry experts will share proven tips and critical guidelines throughout the digital content lifecycle from creation and design to piloting, deployment, management and maintenance. Between facilitated discussions, presentations and small group exercises, you will learn the essential importance of storytelling, strategy and the elusive art of content management. Full program, speakers and event information can be found on https://www.digitalsignageexpo. net/content-workshop.

SPEAKERS GEOFF BICKEL

JEFF GRANTZ

MARK STROSS

MAGGIE CALLAHAN

BRYAN MESZAROS

MARCOS TERENZIO

STAISEY DIVORSKI

JIM NISTA

Director, Operations and Content Adomni

Director, Sales Enablement Four Winds Interactive

VP Marketing Enplug

Director, Creative Technologies DCL Boston

CEO/Founder OpenEye Global

Sr Director, Content Creation Services Almo Professional A/V

DAVE DOLEJSI

CHRISTIE SHIN

KIRSTY GRAHAM

SANTANA SINGLETON

AVP Content Strategy SJC (St. Joseph Communications)

Creative Services Manager 10net Managed Solutions Ltd.

DSE2019.COM

CTO ANC Sports Enterprises

Director, Digital Creative Experience Shikatani Lacroix Design

C.J. YEH

Professor Fashion Institute of Technology (FIT)

Asst Professor Fashion Institute of Technology (FIT)

Art Director Four Winds Interactive

9


SPECIAL PROGRAMS TOUR STOPS INCLUDE:

TUESDAY, MARCH 26 | 7:30 AM – 1:00 PM

Digital Signage Guided Installation Tour DSE’s 14th annual Digital Signage Guided Installation Tour will provide customer-facing views and behind-the-scenes insights of some of the best digital signage installations in Las Vegas. Spokespeople representing the venues and the technology will be on hand to answer questions and speak to the challenges they faced in concept, design and implementation, as well as provide insights into their solutions and results. Tour attendees will be treated to a networking breakfast and presentation before departing the Las Vegas Convention Center. Breakfast begins at 7:30 a.m.

10

Breakfast Presenter:

MARK STROSS,

CTO, ANC Sports Enterprises

• Marvel’s Avengers S.T.A.T.I.O.N. Interactive Exhibit

• HyperX Esports Arena

• McDonald’s Experience of the Future

• The Forum Shops at Caesars Palace

DSE2019.COM


TUESDAY, MARCH 26 | 8:00 AM – 5:00 PM

TUESDAY, MARCH 26 | 8:00 AM – 5:00 PM

DOOH - Digital Out-of-Home Strategy Summit

SEGD - SEGD Branded Environments

The Digital Out-of-Home Strategy Summit offers a high-level, 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, and covers what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses current and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer’s planning. Full Summit agenda and speakers found at https://www.digitalsignageexpo.net/dooh-strategy-summit-agenda

SEGD Branded Environments 2019 is the premier event for the design of brand-centric customer experiences. Integrating meaningful brand experiences into places and spaces provide the highest branding return on investment for owners and their users. Returning for the third year in a row by popular demand, the event hosts a great lineup of speakers and tours that will ignite your imagination about new ways to create solutions in your experiential graphic design projects. SEGD Branded Environments 2019 at DSE will focus on:

STRATEGY SUMMIT PRESENTED BY THE DIGITAL SIGNAGE FEDERATION

GIDEON ADEY Audience Activation Director Kinetic Worldwide MICHAEL COOPER Global CEO Rapport

JOE COPLEY Director, Strategic Partnerships Seedooh GUILLERMO DE LELLA Groupo Al Sur

MARK FLYS General Secretary FEPE International

KYM FRANK President Geopath

JAKE LEE-HIGH CEO/Creative Director Future Colossal

ICHIRO JINNAI CEO LIVE BOARD (JV between NTTdocomo and Dentsu) DAVID KRUPP President & COO Billups

BILL MASLYN VP Product Management – Content & Ad Tech Intersection FERNANDO MAYORGA Chief Technology Officer livedooh GmbH DAVID PAL Managing Partner Ads On Top

SHELDON SILVERMAN CEO and Founder SmartBomb Media Group

• Brand for cities, public spaces, and urban districts • Brand for healthcare and wellness environments • Branded entertainment and hospitality spaces • Brand for workplace and corporate spaces • Current and future trends in brand innovation/deployment • Diverse voices in emergent global brand practices

PRESENTED BY

Full program and event information can be found at https://segd.org/workshop/2019-branded-environments

TUESDAY, MARCH 26 | 2:00 – 5:00 PM

BOOTCAMP - New Attendee Bootcamp Familiarize yourself with all DSE has to offer – what you can learn, view and experience! DSE staff and industry veterans will help first-time attendees get acquainted with DSE. This orientation will walk new attendees through the various educational opportunities available at DSE, as well as how to best navigate the show floor and talk to vendors in order to make the most out of their experience.

THURSDAY – MARCH 28 | 12:00 – 1:00 PM

WOMEN OF DIGITAL SIGNAGE LUNCH Whether you’re new to digital signage or a veteran, the Women of Digital Signage (WDS) organization provides women in the industry with a pathway to promote networking, mentoring, and personal growth through the development of relationships and new opportunities. Come meet the 2019 Board, network with peers, and hear the latest updates for WDS.

RICH VENTURA VP Strategic Management NEC Display Solutions

CO-LOCATED PARTNER EVENT

TUESDAY, MARCH 26 - THURSDAY, MARCH 28

Digital Workplace Summit In order to achieve success, your employees need to be engaged, motivated and informed. Hear from a variety of speakers about the internal communication tools and channels they’re using to achieve just this. DSE2019.COM

The Digital Workplace Summit also includes access to the DSE Exhibit Hall. Full program and event information can be found at https:// www.aliconferences.com/events/3rd-annual-digital-workplace-summit-engagement-strategies-for-employee-communications-las-vegas/

PRESENTED BY

11


PRESENTED BY

CERTIFICATION PROGRAMS TUESDAY, MARCH 26 | 9:00 – 5:00 PM

FRIDAY, MARCH 29 | 9:00 – 5:00 PM

DSCE - Digital Signage Certified Expert Program

Digital Signage Network Expert (DSNE) Program

The Digital Signage Certified Expert program provides a full understanding of all the elements of digital signage and the interconnected technologies that produce the images seen on screen. Digital signage is the fastest growing segment of the commercial AV, content creation and advertising industries. It appears quite simple at first glance, but it eventually becomes a tangled web of interconnected technologies acting together to produce the images seen on screen. The challenge is one of immersion and full understanding of all the digital signage elements.

The Digital Signage Network Expert program provides a full understanding of the complexities of what lies underneath the surface of the screen and represents the heart, brain and soul of a network.

JONATHAN BRAWN Principal Brawn Consulting

JONATHAN BRAWN Principal Brawn Consulting

DCME - Digital Signage Content & Media Expert Program One of the most important yet misunderstood of the 7 Key Elements of Digital Signage/Digital Out-of-Home (DOOH) that go into every project and network is content. The Digital Signage Experts Group (DSEG) has therefore created the Digital Signage Content and Media Expert (DCME) certification, which is designed to lift the level of understanding of content and media far beyond the obvious limitations of “conventional wisdom” and provide the details and in-depth understanding of the major parameters affecting this critical area.

NEW FOR 2019! Digital Signage Sales Professional (DSSP) Program The Digital Signage Sales Professional (DSSP) delves into how to properly present to end users the Why, How and What of digital signage. The Digital Signage Experts Group (DSEG) is expanding the professional certifications for the digital signage industry into a critical segment – sales. The program begins with the individual salesperson, and their personal characteristics leading to success. It then focuses on the basic question Why? Why should I sell digital signage, and Why should you buy digital signage? The DSSP synthesizes the messages and methods of the top sales methodologies of the last decade and applies them specifically to digital signage.

ALAN BRAWN

Principal Brawn Consulting

ALAN BRAWN

Principal Brawn Consulting

NEED TO RENEW YOUR CERTIFICATION? All of the DSE 2019 Conference Sessions qualify for DSEG certification credits! See pages 14-19 for details.

12

DSE2019.COM



CONFERENCE SESSIONS WEDNESDAY, MARCH 27 | 9:15 – 10:05 AM

S02 – Digital Signage, Brookfield Place & The 360-degree Approach (case-study)

S04 – Maximizing Your Digital Signage Initiatives Moderator:

JOSHUA COHEN

BILL MCDONALD

CALLIE HAINES

MARK GEIGER

President/CEO Pearl Media

SVP Asset Management U.S. Office Division, Brookfield Property Partners Brookfield Place is the height of luxury shopping, dining and cultural arts in downtown Manhattan. In addition to housing headquarters for many of the world’s top brands, Brookfield Place is a gold standard for modern-day venues. Yet, it was still missing a connective piece to tie it all together. That’s when the marketing group Pearl Media and Brookfield Place partnered up to optimize the space through a 360-degree approach, focusing on the venue’s new digital signage network. Dive into their 360-degree approach, and learn about their success in selling signage, organically crafting and integrating a digital signage network into a space, mixing physical and digital realities for an enhanced consumer experience and much more. DSEG Renewal Credits: 1

S03 – Digitizing the Retail Experience: Elevate the Shopper’s Experience in the Competitive Mall Environment (case-study) SANDI MCKIBBON

Sr Director, Creative, Design and Merchandising Rogers Communications Rogers Communications is a leader in wireless, internet, connected living, entertainment and media, and operates three brands of retail stores across Canada. As a pioneer in digital signage, Rogers will share how they successfully use a range of passive and interactive digital signage to elevate visual merchandising and store design, improve customer experiences and drive traffic. DSEG Renewal Credits: 1

CIO Metro Toronto Convention Centre

Advertising Sales Manager, Products and Services Georgia World Congress Center

GARY HARRIS

Digital Video Engineer University of Notre Dame

RALPH SCHORBACH Technology Manager Fairplex

Digital screens and technologies are integral assets to today’s venues. These technologies enhance visitor experiences, maximize event branding and promotions, and create new revenue streams. Are you optimizing the use of digital signage? How can you create the most value from your digital assets? Hear first-hand experiences, recommendations and considerations on how to make the most out of your digital signage. DSEG Renewal Credits: 1

S05 – What NOT to Do: Lessons Learned from West Virginia University’s Digital Signage Network STEVE “CHEWIE” STAVAR Digital Signage Specialist West Virginia University

Digital signage can be daunting at first. From the unknown abyss of software, hardware, content, replacement and more. Digital Signage Specialist Steve “Chewie” Stavar will share what he views to be the four core areas of digital signage and share some of the pitfalls that came with building an interactive campus network with more than 160 screens. DSEG Renewal Credits: 1

S06 – Content Design for Digital Displays CHRISTIE SHIN

Asst Professor Fashion Institute of Technology (FIT)

C.J. YEH

Professor Fashion Institute of Technology (FIT) Explore the fundamental principles of digital design including screen-based typography, UX, UI, and digital product design. Learn strategies, case studies, and teaching methodologies from the newly developed Creative Technology & Design subject area at FIT. This multimedia presentation includes examples of kinetic typography, content-centric app design, user experience design, and augmented reality. DSEG Renewal Credits: 1

14

DSE2019.COM


CONFERENCE SPONSOR

S07 – Programmatic Beyond the Panel

S09 – Retail Revolution: Tech for the Next-Level of Retail Design

Session Leader

ERIC LAMB

Director, Publisher Solutions Vistar Media

Moderator:

MAGGIE CALLAHAN

Director, Sales Enablement Four Winds Interactive

ERIN HUARD

Director, Partnership Products & Operations Topgolf Media

DAVID CASSIDY

SVP; Sector Leader, Dept. Stores CallisonRTKL

STEPHANIE MYERS

VP Advertising & Merchandising Sales Pursuant Health

MELANIE WAGNER

Sr Manager, Digital Solutions & Innovation Life Fitness Many signage networks today go beyond traditional advertising and media delivery, and make these assets an integral part of delivering unique customer experiences. Learn from three varying networks that have successfully added programmatic monetization – Topgolf, Pursuant Health and Life Fitness. Hear how they navigated through transition phases and gain best practices on evaluating the right opportunities for your digital signage operations. DSEG Renewal Credits: 1

S08 – Analytics and Big Data to Drive Engagement in Retail Moderator:

JILL NICKELS

Digital Experience Design Leader, Studio Director and Principal Gensler

DAVE STARR

Practice Director Dimensional Innovations Retail has been profoundly impacted by technology, heading toward a seamless-ness between the human and the digital. From consumer analytics, behavior mapping, virtual reality to drone delivery, no aspect of the retail equation has gone untouched by the long-arm of technology or the short tail of the Internet. Learn where this is all headed, including why big data reigns supreme and what this means for next-generation of retail environments and how boundaries are blurring between the digital and the molecular – not to mention the home, the store and the workplace. AIA accredited – Qualifies for 1.0 AIA LU DSEG Renewal Credits: 1

WEDNESDAY, MARCH 27 | 4:00 – 4:50 PM RICH VENTURA

VP Strategic Management NEC Display Solutions of America, Inc.

IAN DALLIMORE

Director, Digital Innovation & Sales Strategy Lamar Advertising Company This session explores utilizing multiple data points and digesting that data to drive engagement with consumers via digital signage. Analytics must turn data into actionable insights, and ultimately predictive intelligence for customized, unique experiences that will drive customer loyalty and brand awareness. How are analytics and big data building stronger digital signage engagement and creating experiences? How can data be extracted to drive stronger business intelligence and a deeper understanding of the ROI of your digital signage network? DSEG Renewal Credits: 1

DSE2019.COM

S18 – Engaging Internal Audiences at JPMorgan Chase (case-study) MALCOLM ARMSTRONG Creative Technologist JPMorgan Chase

IZABELLA STOLARZ

Global Content Manager for Digital Signage JPMorgan Chase How does a company engage more than 250,000 employees in a world that’s constantly on-the-go, while creating a lasting (digital) impression when there’s already so much to take in? Highlighting its most engaging and successful internal content, JPMorgan Chase’s digital signage team shares key attributes of its digital storytelling process – one that has revolutionized the way in which it delivers corporate communications, making a large company feel smaller and more connected. They will offer practical tips and strategies for moving beyond static messages and leveraging web and mobile tools to create engaging HTML-based dynamic data and animation. DSEG Renewal Credits: 1

15


CONFERENCE SESSIONS

S19 – Obtaining Broad Stakeholder Buy-in (case-study)

S21 – What’s Next in Displays? Moderator:

SHAUNA FORSYTHE

BRIAN MCCLIMANS

KIM MCLEAN

ROBERT HEISE

DAVID SALEME

SAMANTHA (SAM) PHENIX

Director, Business Development Lamar Airport Advertising

Director, Marketing & Design Strategy Herringbone Studio

Sr Manager, Business Development Columbus Regional Airport Authority Proposing new or replacement digital signage often requires approval from varying stakeholders, especially those not aware of the comprehensive value of the system. An actionable plan with creative goals that impact and increase the long-term value, was designed to win the support of stakeholders and address financial questions. Hear how optimal digital signage locations were identified through user journey mapping data on in-facility activity and customer experiences. Learn how to develop and present a convincing digital signage proposal to a variety of decision makers. Identify how to determine and quantify value beyond ROI for a true total value of a digital signage installation. DSEG Renewal Credits: 1

S20 – Digital Signage Considerations for New Buildings on Higher Education Campuses (case-study)

VP Sales, Americas and APAC Peerless-AV

EVP & GM Global Display Solutions

VP Research & Development Planar

Hear about future developments in display technologies. Discussion topics include new designs, hardware and materials for displays; 3D displays; connectivity; configurations; alternative power sources; LEDs; interactivity and more. DSEG Renewal Credits: 1

S43 – Creating a Radiant Shopping Experience: How a Brand Evolved its Image, Story and Digital Technology to Create Memorable Moments MASON PAGE

EVP Strategic Business Planning, Reflect

VEERAL RATHOD JIMMY DUN CMO Dynasign

STEPHEN WRIGHT

Technology Analyst East Carolina University Dive into real-life case studies from East Carolina University’s new buildings in varying stages of planning or completion, and lessons learned in making sure the proper digital signage technology is in place when the doors open. From two brand new Student Centers to a conceptualized Student Services building and a planned Academic and Lab space, hear how the digital signage team have been able to make sure they were involved as early as possible. How do you budget, prepare and forecast technology changes as the project moves? With many moving parts, many stakeholders, and many different contractors – it pays to be actively involved! AIA accredited – Qualifies for 1.0 AIA LU DSEG Renewal Credits: 1

16

CMO, Spence Diamonds

Prominent Canadian jewelry retailer Spence Diamonds entered the U.S. market in 2016 and discovered more about how to communicate their image, values and purpose through in-store technology in the process. The result is an enhanced connection with shoppers along their path to purchase as the in-store technology allow them to custom-design engagement rings and make everlasting memories. DSEG Renewal Credits: 1

DSE2019.COM


CONFERENCE SPONSOR

S44 – DOOH Innovation in the Age of Experience Moderator:

WILLIAM (BILL) MASLYN VP Product Management Content & Ad Tech Intersection

KEVIN BARTANIAN Founder & CEO, KEVANI

JAKE LEE-HIGH

CEO/Creative Director Future Colossal

ANDREW SRIUBAS

Chief Commercial Officer OUTFRONT Media One of the most prevalent challenges of DOOH is the need to tell a story to an audience that is not captive, has divided attention, and needs reason to engage. With immersive technologies like mixed reality, gesture tracking, and sensory effects, the paradigm is shifting to creating experiences with stronger and longer lasting impressions than traditional OOH. Get a thorough overview of all the options and tools on the market—and the horizon for 2019—and how you can take advantage of these technologies to make your next campaign more engaging and successful. DSEG Renewal Credits: 1

THURSDAY, MARCH 28 | 9:30 – 10:20 AM

S22 – Scaling a Digital Signage Deployment to a Multi-Campus University System (case-study) NATE MORRIS

Services Lead University of Nebraska Hear how University of Nebraska scaled their digital signage deployment to their entire state-wide system across multiple campuses. Learn their models on growth and management of a wide-scale network that supports brand and messaging consistencies, yet allows flexibility and local content curation. Topics also include automating data retrieval and the growth of signage networks through hardware standardization and support. DSEG Renewal Credits: 1

S23 – The Digital Signage Impact on Corporate Environments Moderator:

JONATHAN BLACKWOOD

Managing Editor, TechDecisions Commercial Integrator

JONATHAN BRAWN Principal Brawn Consulting

TJ DIQUOLLO

Director, Creative Services Diversified Media Group Many end users are aware of the impact that digital signage has in retail environments and other spaces with high traffic. Fewer are aware of how digital signage fits into corporate spaces – lobbies, offices, conference rooms and more. In this interactive panel discussion, working end user technology managers will discuss how their corporate organizations utilize digital signage technology in innovative and productive ways. Learn how to enhance your corporate office with digital signage. DSEG Renewal Credits: 1

S24 – Round 2: Lessons from a CampusWide Digital Signage Overhaul MICHAEL JUAREZ

Sr Web/Media Developer University of San Francisco After University of San Francisco’s (USF) digital signage system was determined to be EOL by its manufacturer, they were faced with a daunting yet exciting opportunity. Hear the extensive knowledge gained from a total-overhaul informed decision in technology, inter-departmental operations, business use cases, cost and management ownership, and content development and deployment. DSEG Renewal Credits: 1

S25 – QSR Voice of the Customer MUSTAFA ALMARSOOMI

Design Manager, Architecture Jack in the Box

CHRIS FULLER

Director Merchandising & Menu Boards Long John Silver’s Leading QSR executives share approaches for ensuring that exceptional brand experiences are dispersed from corporate all the way to the frontline with buy-in from individual locations and franchises. They will candidly discuss their challenges, technology considerations and new opportunities for partnerships and collaborations. What are their expectations from the digital and tech space to support these marketing initiatives? DSEG Renewal Credits: 1

DSE2019.COM

17


CONFERENCE SESSIONS S26 – Bible x Tech: Digital Signage for the Most Technologically Advanced Museum in the World JONATHAN ALGER

S28 – How Programmatic Media Can Create a Revenue Flow to Monetize the Digital Experience Session Leader:

JOE KUNIGONIS

Managing Partner C&G Partners

Senior Media & Solutions Consultant Gable

KURT MARTIN

CHIP HARDING

Director, Software Development Museum of the Bible

SVP Business Development Simon Property Group

Hear how the recently-opened Museum of the Bible in Washington DC and C&G Partners created an immersive digital experience that is sourced from multiple channels: live information is streamed from social media feeds around the world, current-readings of tens of millions of Bible app users, a 24-hour time-lapse view of the biblical city of Jerusalem, and current contributions by museum visitors on the three interactive tables that allow visitors to express their creativity in real time. DSEG Renewal Credits: 1

S27 – Emerging Trends Shifting the Digital Signage World Moderator:

ROBERT WINSTON

Principal The Winston Research Group

JEFF GRANTZ

Director, Creative Technologies DCL Boston

JEFF HASTINGS CEO BrightSign

KEN NEWBURY

SVP Operations McCann Systems, LLC This session brings a futuristic viewpoint on what innovations are changing digital signage and their applications. Topics include touch-interactive, wayfinding, AR/VR integration, touch displays, beacons, projection mapping, voice technology, facial recognition and more. What will be the possible benefits and challenges associated with these new technologies? What defines new technology cost versus an investment? DSEG Renewal Credits: 1

ADAM GREEN

SVP & GM Broadsign Reach

BRETT WARNER Head of Business, Americas Quividi

Programmatic advertising provides a way to monetize your digital signage investment while providing shoppers a new experience to engage in and be informed of store locations, restaurant options and promotional offers. Explore how to successfully create a digital signage network that integrates signage hardware, software and data analytics into a single strategy. Learn how content can be controlled and published by sharing key learnings from Simon Property Group’s private digital signage network. DSEG Renewal Credits: 1

S29 – Architecting a Connected City: A Conversation with Mayors, Technology Experts and CIOs Moderator:

GEORGE BURCIAGA

Managing Partner, Global Innovation and Digital Transformation IGNITE CITIES

BOB BENNETT

Chief Innovation Officer City of Kansas City

MICHAEL SHERWOOD

Director, Innovation & Technology City of Las Vegas All cities are leveraging technology to increase government efficiencies and lower costs. Mayors recognize that new technologies must scale, replicate, and build profitability for their city. In this thought-provoking discussion, mayors, CIOs, and leading smart city specialists will dissect the digital transformation that is occurring. Participate in this conversation as we rethink how to architect a connected city. The panel will also focus on digital street-level engagement and new financial modeling while challenging traditional procurement and identifying current opportunities across cities. AIA accredited – Qualifies for 1.0 AIA LU DSEG Renewal Credits: 1 * Roundtable discussions will be held in S38 Lunch Discussion Group.

18

DSE2019.COM


CONFERENCE SPONSOR

THURSDAY, MARCH 28 | 4:00 – 4:50 PM

S39 – Blended Retail: The New Smart Brick-and-Mortar Store

S41 – Data & Privacy Issues - Straight Talk from a CTO and a Lawyer SCOTT LYON

Session Leader:

STUART ARMSTRONG

Partner Michelman & Robinson, LLP

President & Chief Revenue Officer ComQi

TOM POWELL

STEVE GOULBOURNE

CTO BoardActive

VP Creative Director Hudson Group

In order to meet evolving consumer demand and engage retail shoppers, it is now essential for brands to bring e-commerce-like capabilities and immersive experiences to brick-and-mortar stores. This panel will explore design, application and installation considerations for the most effective combination of hardware, software and data strategy in these new multitech retail spaces. AIA accredited – Qualifies for 1.0 AIA LU DSEG Renewal Credits: 1

S40 – Digital Signage to Unify Your Campus (case-study/panel)

California Privacy, GDPR and other information privacy matters about consumer backlash loom large as marketers seek to leverage the newest technology. Learn what’s fact vs. fiction and how to take advantage of new capabilities without putting you and your customers at risk. DSEG Renewal Credits: 1

S42 – Winning the Business: How to Convert in the Red Zone MIKE WHITE

Director, Business Development Unified AV Systems

JENNIFER GILLUM

Professional Technologist West Virginia University

ROBERT WHITE

Lead Engineer Unified AV Systems

RON SANTANA

Director, Digital Media Services Towson University You have digital signage on campus...now what? Hear examples of how several universities evolved their digital signage offerings to unify not only their campus, but also their university branding and marketing efforts. What make an effective signage template that’s usable for multiple on-campus clients? Learn how to incorporate marketing campaigns across multiple distribution points (signage, social, etc.) for various demographics. DSEG Renewal Credits: 1

DSE2019.COM

Digital signage opportunities are everywhere, but few are able to push the over the goal line. Join this coaching session on how to call the right plays, select the right players and come out of the huddle and score. DSEG Renewal Credits: 1

19


LUNCH DISCUSSION GROUPS During a served lunch, each industry-specific group will hold intimate roundtable discussions facilitated by industry peers. The objective is to share and deliberate on real-world strategies and issues. These dialogues will generate in-depth insights in an engaging format, identifying challenges and innovative solutions or partnerships. Lunch Discussion Groups are included in the All-Access Pass and DSE Conference Pass or may be purchased a la carte.

WEDNESDAY, MARCH 27 | 12:00 - 1:30 PM S10 – Retail

S13 – Fundamentals

Moderators:

Moderators:

JOSH GOODWIN

Digital Media Specialist Eileen Fisher, Inc.

CHRIS KING

KTV Operations Manager The Kroger Company

PENNY CARTER

Digital Signage Lead Lockheed Martin

S15 – Brand Marketing & Advertising Moderators:

IAN DALLIMORE

Director, Digital Innovation & Sales Strategy Lamar Advertising Company

LAWRENCE CHANG Director, IT Calgary TELUS Convention Centre

DOMINIC DESIENO

Digital Signage Tech. Lead, Corp. Video Services Wells Fargo

JOSEPH MCQUEEN

Sr Manager, Network Services American Eagle Outfitters

S14 – Transportation

ANGIE NALEPKA

Moderators:

Sr Manager, Digital Experience & Creative Rogers Communications

JESSICA STEVENS

Sr IT Deployment Manager Best Buy

S11 – Higher Ed Moderators:

THOMAS KUNKA

Senior Application Specialist University of Illinois at Urbana Champaign

JOSH SAIZ

Analyst/Programmer III, Adjunct Faculty, Anderson School of Management The University of New Mexico

APRIL JOHNSTON

Digital Marketing Manager First Republic

DOUG ANDERSON

THOMAS HUNT

Sr Director, ITS Los Angeles Metro Transit

Director adidas Group

ANGEL CORDERO

MIKHAIL DAMIANI

Global Digital Signage Lead Disney Parks & Resorts

CEO & Co-Founder Blue Bite

MICHAEL NACLERIO VP Digital Operations and Technology JC Decaux

S16 – Venues & Public Spaces

JASON STUEHMER

Moderator:

Product ManagerDigital Signage/Screens Massachusetts Bay Transportation Authority

ALGERNON CALLIER

VP Strategic Innovation & Emerging Technology Universal Parks & Resorts

JIM RILEY

Director, Marketing Columbus Blue Jackets

S12 – Restaurants & Foodservice

S17 – Content

Moderators:

Moderators:

TRAVIS KRAGH

Chief Creative Officer ClockNine

RANDY POINDEXTER

SVP Marketing Bojangles’ Restaurants, Inc.

MEGAN MCSWEENEY

Sr Marketing Content Specialist Nationwide Children’s Hospital

STEVE GLANCEY

VP Business Development Screenfeed Content

JERRY HARRIS

Sr Director, Creative Services Georgia Aquarium

20

DSE2019.COM


CONFERENCE SPONSOR

THURSDAY, MARCH 28 | 12:00 – 1:30 PM S30 – Retail

S34 – Hospitality

Moderators:

Moderators:

LAURA DAVIS-TAYLOR Co-Founder HighStreet

ANDREW GAFFNEY Editorial Director Retail TouchPoints

S36 – Corporate Environments Moderators:

CHERYL FLOHR

FRANK COCCARO

Director, Communications Parker Aerospace

Executive Director, Multimedia MGM Resorts International

BEN KALUSKI

LEN DUDIS

Account Manager Freshwater Digital Media Partners

CIO / Director Corporativo T.I. Grupo Vidanta

ANDREW LAZAROW

JOE’ LLOYD

VP Global Marketing & Business Development NanoLumens

S31 – Higher Ed Moderator:

KEITH LEWIE

Systems Developer/ Engineer Technology Services The Ohio State University

SUSAN MCKENZIE REEVES Operations & Support Manager Security Director, Clemson University

S32 – Restaurants & Foodservice Moderator:

KLAUS SMIT

Associate Manager, Innovation Team Pepsico

JOSHUA EFTEKHARI-ASL Manager, Technology Delivery Taco Bell

Sr Designer, A/V Technologist ESI Design

S35 – DOOH

DANIEL ORME-DOUTRE Media Solution Architect Microsoft

Moderators:

DAVE KOPPELMAN Managing Partner MacDonald Media

TRACI STEWART

Digital Signage Solutions Eastman Chemical

CHRISTOPHER MACKENZIE VP Technology & Emerging Experiences Clear Channel

MATT PROHASKA CEO & Principal Prohaska Consulting

RICK ROBINSON

S37 – Integrators Moderator:

CHECK WEBSITE FOR DETAILS.

Partner, Chief Strategy Officer billups

S38 – Smart Cities Moderators:

GEORGE BURCIAGA

Managing Partner, Global Innovation and Digital Transformation IGNITE CITIES

BOB BENNETT

S33 – Fundamentals

Chief Innovation Officer City of Kansas City

Moderators:

MICHAEL SHERWOOD

ANGEL CORDERO

Global Digital Signage Lead Disney Parks & Resorts

Director, Innovation & Technology City of Las Vegas

MARK GEIGER

Advertising Sales Manager, Products and Services Georgia World Congress Center

IGNAZ GORISCHEK VP Retail Callison RTKL

DSE2019.COM

21


FREE ON-FLOOR WORKSHOPS BEST PRACTICES. SESSIONS TAKE PLACE IN DSE CENTRAL PARK, BOOTH 1826.

SPONSORED BY

WEDNESDAY, MARCH 27 10:30 – 11:00 AM

1:45 – 2:15 PM

1:00 - 1:30 PM

BP1 – Samsung Casino Technology Integration Ups the Ante for the Gaming Industry

BP3 – Advice for Agencies and Integrators Entering the Interactive Signage Market

BP9 – Esports Unraveled: A New Frontier in Digital Signage CURTIS ROSE

MARK QUIROZ

VP Product Marketing Samsung Electronics America

Samsung and its partners seamlessly installed a 110-ft. wide, fine-pitch LED curved digital signage wall in the high-profile sports book at a Reno casino. Hear in-depth insights into what this integration means for the gaming industry as well as the advantages for the sports enthusiast, fan, and casino owner.

11:15 – 11:45 AM

BP2 – Projection Technology Transforming the Customer Experience REMI DEL MAR

Sr Product Manager Epson America Inc.

Hear how projection technology is impacting digital signage trends to allow businesses to create captivating, immersive environments that engage customers with their product or brand.

1:00 - 1:30 PM

BP10 – The Future of Digital Signage is Built on Smartphones KETAL GANDHI

Director Business Development Qualcomm Technologies, Inc.

See how the smartphone industry is providing the digital signage industry with the next proven computing and wireless connectivity platforms.

GEOFFREY BESSIN Chief Evangelist Intuiface

Learn the necessary tools and guidance for a profitable and scalable interactive signage delivery business.

2:30 – 3:00 PM

BP4 – A Good Sign – Key Decisions in Outdoor vs Indoor Digital Signage JASON BARAK

EVP Business Development D3 LED

Discover best practices on technology selection and key considerations for indoor versus outdoor signage, such as determining brightness, viewing angle, resolution, calibration and more.

THURSDAY, MARCH 28 10:30 – 11:00 AM

BP5 – New DOOH Trends JOE COPLEY

Director, Partnerships Seedooh

What is on the horizon for DOOH? Learn what trends to prepare for, new standards to implement, and how to stay relevant in a rapidly changing world of digital technology.

11:15 – 11:45 AM

BP6 – Haptics + Digital Signage = Innovative Customer Engagement DAVID ANDERSON President & CEO Mimo Monitors

This presentation will showcase how haptics touch technology is providing a heightened level of customer interaction, engagement, and cultivate loyalty.

22

Marketing Manager Premier Mounts

Esports is soon to be a one-billion-dollar industry and had over 7 billion hours of viewership in 2017. Learn why it’s critical to understand this rapidly-expanding market and its audience.

1:45 – 2:15 PM

BP7 – Digital Asset Management ALEX VANPELT

US Systems Analyst Wallboard Display

This workshop will identify what assets can be combined with your CMS and displays, as well as limiting factors that could prevent companies from streamlining their digital asset management.

2:30 – 3:00 PM

BP8 – Digital Signage Stories Moderator: ALESIA HENDLEY

Podcast Host Digital Signage Connection

Gain insights from industry experts through a variety of individual case studies that are pushing our entire industry forward. Each unique installation will help attendees hone creative ideas for their own successful digital signage deployments.

3:15-3:45 PM

BP11 - Exploring the Fantastic DAVE PAGE

Technology Director - Kennedy Space Center Visitors Complex Delaware North

JERRY ROSEN

Chief Revenue Officer RMG

Some guests come to Kennedy Space Center to seek knowledge, and some come to look back while others dream about what’s to come. The Center delivers the fantastic with exclusive guest engagement content from RMG that sets the bar high, as the competition is fierce.

DSE2019.COM


DIGITAL CONTENT. SESSIONS TAKE PLACE IN THE DIGITAL CONTENT THEATER, BOOTH 3033 WEDNESDAY, MARCH 27 10:30 – 11:00 AM

DC1 – Why Doesn’t Dynamic Content Work Yet?

2:30 – 3:00 PM

1:45 – 2:15 PM

DC4 – Content for Digital OOH

DC7 - Create the WOW in Winning Digital Signage Content Strategies

ADAM CADWALLADER JAMES THOMAS

Digital Operations Director Interstate Outdoor Advertising This workshop will outline and analyze the challenges of utilizing dynamic content to improve sales in the Digital-Out-of-Home (DOOH) space and provide a better understanding of why the digital signage industry has been slow to embrace and utilize these content technologies to make impactful and innovative digital campaigns.

11:15 – 11:45 AM

DC2 – Turn Apple TV into an Enterprise Digital Signage EGOR BELENKOV CEO Kitcast Inc.

Hear how many companies across the world have already invested into Apple TV infrastructure, and are using Apple TV as a primary digital signage tool to manage and display content. Learn the pros and cons of Apple TV, including how to build a digital signage network and creating and uploading content with this tool.

1:45 – 2:15 PM

DC3 - Key Ingredients in a Cutting-edge CMS Platform for Today and the Future JONATHAN GUDAI CEO Adomni, Inc.

CHRIS WEISS

Director, Software Architecture Adomni, Inc.

SPONSORED BY

Group Director oOh! media

Gain the tools and ideas you need when considering content outside of revenue generation or advertisement. Learn a simple, strategic framework to assess your own network, as well as network design/re-design considerations.

THURSDAY, MARCH 28 10:30 – 11:00 AM

DC5 – Designing for Digital Signage in an Oversaturated Market ALYSSA VOEGELE

Sr Designer & Illustrator Screenfeed How do we get customers to see our screens when they’re exposed up to 10,000 digital advertisements on a daily basis? The answer—design. Explore beyond the basics of design for digital signage and learn the importance of tailoring to your audience.

11:15 – 11:45 AM

DC6 – Delivering Content that Connects Emotionally MARCOS TERENZIO

Director, Digital Creative Experience Shikatani Lacroix Design

RICHARD DAUGHERTY Service Product Manager AVI-SPL

STU SIEGAL

Executive Producer/Creative Director VLCreative Your digital signage deployment is only as good as the content that plays on it. Viewers want engaging content that surprises, delights, and tells a story. Learn how to create visual stories that make a lasting impact by developing a winning digital signage strategy, profiling your audience and creating content that captures and holds their attention.

2:30 – 3:00 PM

DC8 – Content Management for the Modern Signage Ecosystem LARRY ZOLL

Managing Director Sensory Interactive How are advancements in display technology, network connectivity, and mobile integration impacting and putting new demands on content management systems? Explore new developments in content management and choosing the right system for your content, display hardware, network size, expansion needs, and user sophistication.

Attendees will learn how to effectively implement digital content experiences that follow the customers digital path-to-purchase journey. Hear best practices on emotionally connecting with the customer through storytelling.

Explore the latest trends in content scheduling, including dynamic content, where on-site cameras measure demographic info of the audience and communicate relevant content to the media player. Learn the importance of an automated monitoring and alerting system, as well as online content creator software that is integrated into the CMS platform.

DSE2019.COM

23


FREE ON-FLOOR WORKSHOPS SPONSORED BY

LATIN PAVILION BOOTH 1426 WEDNESDAY, MARCH 27 10:30 – 11:00 AM

LP1 – Experiencias Visuales en Nuestro Entorno La propuesta de valor es involucrar a los consumidores con experiencias relevantes donde la tecnología juega un papel muy importante. Veremos tendencias, oportunidades en el mercado y las diferentes tecnologías para inspirar un mundo de experiencias visuales.

ORIETTA VERDUGO

Director de Estrategia y Planeación Visual IOT Intel

2:30 – 3:00 PM

1:00 – 1:30 PM

LP4 – Cómo Elegir la Tecnología de Visualización Apropiada para Cada Proyecto

LP10 – Perspectiva de DOOH en Latinoamérica

Se compararán y contrastarán las tres soluciones principales de visualización – LCD, LED y proyección – para ayudarle a navegar las consideraciones clave comúnmente ignoradas o pasadas por alto. Con un sólido entendimiento de las últimas innovaciones y consideraciones.

Reseña sobre el crecimiento de la industria de OOH. Como competir por la audiencia, IA es la solución para mantenerse competitivo.

JULIO IZIQUE

Desarrollo de Negocios para Latam Admobilize

Gerente de Producto NEC Display Solutions

THURSDAY, MARCH 28, 2019 10:30 – 11:00 AM

LP5 – Señalización Digital en Cines Entender al usuario (digital signage) en cinema – entender la dinámica de este mercado y cómo explotar nuevas oportunidades.

JUAN CARLOS CHÁVEZ 1:00 – 1:30 PM

LP9 – Soluciones de Innovación Tecnológica para Educación Se implementó la solución interactiva BenQ que integra pantalla, computadora y software de aplicaciones y señalización digital en un solo equipo.

DANIEL CAMACHO Desarrollador DS Pixel Window

1:45 – 2:15 PM

LP3 – Interactividad más allá del Touch El término de interactividad hoy en día va más allá de sólo pantallas táctiles. La verdadera interactividad integra diferentes tecnologías con el fin de crear experiencias digitales atractivas, con propósito y memorables impulsadas por los datos y el Internet de las Cosas para lograr una verdadera conexión entre las personas y los lugares.

JOSÉ LUIS DELGADO Account Executive Broadsign

HORACIO ALZATE

11:15 – 11:45 AM

LP2 – OOH Tiene un Problema, IA es la Solución

Observaciones sobre la industria del DOOH en Latino América, factores comunes, diferencias entre los mercados y oportunidades de crecimiento aprovechando las tendencias globales.

Director Senior de Ventas Cinema Latin America Christie Digital

1:45 – 2:15 PM

LP7 – Caso de Éxito DS Latinoamérica LUIS MARÍA GONZÁLEZ LENTIJO CEO Convergencia DS

2:30 – 3:00 PM

LP8 – Utilizando Digital Signage para Acercarte a Tus Colaboradores y Lograr Una Experiencia de Comunicación Efectiva

11:15 – 11:45 AM

LP6 – Experiencia del Cliente Basada en Datos En esta presentación se dará una explicación de como poder mejorar la experiencia del cliente en la tienda física tomando como base 3 puntos principales – 1) Conocer y entender el mercado, 2) Estrategia para llevar a cabo una transformación digital y 3) Tecnología para complementar la experiencia. La audiencia podrá entender mejor como junta la información con la tecnología se puede mejorar la experiencia del cliente y aumentar el ROI.

Exploramos las soluciones de Digital Signage implementadas para elevar el grado de información en los colaboradores y así mejorar productividad y cultura laboral.

DAVID ENRÍQUEZ

Dirección de Operación y Administración Difraxion

FEDERICO ESCOBAR

CEO Stratacache Latinoamérica

ARIADNA SANTIAGO Directora Comercial Smart Touch

24

DSE2019.COM


THE X - EXPERIENTIAL SHOWCASE BOOTH 1200 WEDNESDAY, MARCH 27 10:30 – 11:00 AM

EZ1 - Captivate with the Perfect Blend of Design & Technology JOE’ LLOYD

VP Global Marketing & Business Development NanoLumens

BETH WARREN

SVP Marketing and Retail Practice Creative Realities How can you get technology to co-exist as a natural element of a store’s design language and yet still be disruptive? Learn how the NYC flagship store for Innisfree, a Korean beauty retailer, was designed by blending digital fluidly in a branded environment that’s nature-forward and immersive, without breaking the biomimic design code.

SPONSORED BY

NanoLumens

®

THURSDAY, MARCH 28 10:30 – 11:00 AM

EZ5 – Amplify Your Guest Experience TAMMUZ DUBNOV CEO and Founder Zuzor

Zuzor revolutionizes the brand experience through motion-directed personalized interactive content, making environments literally come alive. See first-hand how their movement-activated technology immerses users in a world of their own making, changing how brands connect to the audience and leaving an impact they will never forget.

11:15 – 11:45 AM

EZ6 – VR Art Performance 11:15 – 11:45 AM

EZ2 – TBD 1:45 – 2:15 PM

EZ3 – VR Art Performance ANNA SOLOMKO VR Artist

Experience the magic and watch the creation of a virtual reality painting! Anna Solomko is a VR/AR artist that has created artwork for clients such as Snapchat, VRScout, Soulpancake, Cur8, etc. She has recreated famous paintings in virtual reality, such as Grant Wood’s “American Gothic” and Botticelli’s “The Birth of Venus,” to let everyone experience the magic of these classics up close! Her works have been featured on the TV series, Art Attack in VR (2018) and exhibited at a sp[a]ce Gallery.

ANNA SOLOMKO VR Artist

Experience the magic and watch the creation of a virtual reality painting! Anna Solomko is a VR/AR artist that has created artwork for clients such as Snapchat, VRScout, Soulpancake, Cur8, etc. She has recreated famous paintings in virtual reality, such as Grant Wood’s “American Gothic” and Botticelli’s “The Birth of Venus,” to let everyone experience the magic of these classics up close! Her works have been featured on the TV series, Art Attack in VR (2018) and exhibited at a sp[a]ce Gallery.

1:45 – 2:15 PM

EZ7 – TBD 2:30 – 3:00 PM

EZ8 – TBD

2:30 – 3:00 PM

EZ4 – TBD

DSE2019.COM

25


EXHIBITORS As of 2/18/19

DSE consistently features industry-leading manufacturers as well as new exhibitors, like these:

2813 1350

2805

Reflect

1612

2444

Right Media Solutions

DC2

1834

2431

RMG Enterprise Solutions

1232

3220

Rose Electronics

3250/3252

3043

Samsung

3040

1000 3213

ScreenCloud Limited

2831

2634

1447

Screenfeed Content

2822

1116 1900

1129

2531

ScreenVIVE

1450

2031

3215

Sharp Electronics

1207

MC3

2818

Shenzhen Electron

DC4

3203

2138

DC7

Shenzhen Frida LCD Co., Ltd.

2347

Technology Co., LTD

2622

3143

Shenzhen Geniatech Inc., Ltd.

1438

1426

1229

Shenzhen KOHO Technology Co., Ltd.

1831

2943

1443

Shenzhen Sunchip

DC13

2231

2825

2840

Technology Co., Ltd.

2044

Shenzhen YDEA Technology Co., Ltd. 2041

1941

1107

Shuttle Computer

1543

2441

Signagelive

2418

2828

1822

signageOS

3200

1120

3254

Simtec Systems GmbH

1747

3009

1500

SOAR an LSI Solution

2222

3218

Sodaclick

2022

1636

Sony Electronics, Inc.

1607

1134

2436

Sophatar Inc.

2038

2627

MC5

Sound & Communications

1109

1545

STRATACACHE

2800

1547

2544

SYNNEX Corporation

3148

1312

3022

Teamviewer, LLC

1125

1431

2147

The Cook Company

1550

TouchSystems

1111

1113 1243

MC1

1812

2464

2427

3150

1618

2809

TRIPP Lite

1226

2300

Tru Vue

2344

2422

1445

TSItouch

2341

DC5

1650

tvONE

1122

3248

1541

TriggerPoint Media

DC12 1435

1118

DC1

2644

US Hechuang Technology LLC (TDS Touch)

1626

2338

Userful Corporation

1734

MC7

3025

Ventus Wireless LLC

2638

2536

2144

Videotel Digital

2244

2741

2837

Visix, Inc.

1132

1241

2412

2407

1107

3243/3245

3018

1938

2631

Vistar Media

3223

Wallboard Display-US LLC

3036

Winnsen Industry Co., Ltd.

2234

WM Technology

DC18

WorkMarket, an ADP Company

2845

3211

2834

1218

1918

Wovenmedia

3225

1838

1634

WTI Wireless

DC3

1538

Xiamen Xindeco

2534

1647

2238

Optoelectronics Co., Ltd.

1127

1736

1631

Yaham Optoelectronics Co., Ltd.

1235

MC2

1004

ZIVELO Inc.

1250

3209

ZUTEK LLC

2007

2212

2843

Zytronic

2034

2134

MC8 26

DSE2019.COM


THANK YOU TO OUR SPONSORS!

PRESENTING SPONSORS

CONFERENCE SPONSOR

GOLD SPONSORS

SILVER SPONSORS

DIGITAL CONTENT SHOW SPONSOR

LANYARD SPONSOR

THE X SPONSOR

DSE CENTRAL PARK SPONSOR

REGISTRATION SPONSOR

APP SPONSOR

SELF-SERVICE SHOW SPONSOR

NETWORKING RECEPTION AND APEX AWARDS SPONSORS

NanoLumens

®

ENTRANCE UNIT SPONSORS

MEDIA SPONSORS 3pt stroke, 100% size for top of newspaper = 8.9931 inches

2.5pt stroke = 6.75 inches

2pt stroke = 5.75 inches

1.5pt stroke = 4.6667 inches

CIOReview

1pt stroke = 3 inches

ASSOCIATION SPONSOR


A PRODUCTION OF

AND


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.