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DIGITAL SIGNAGE EXPO 2018
CONFERENCE: MARCH 27-30 EXHIBIT HALL: MARCH 28-29 L A S V E G A S CO N V E N T I O N C E N T E R D S E 2018. CO M
EDUCATION PLANNER & SHOW GUIDE NEW FOR 2018! EMERGING TECH TALKS, p. 16 CONFERENCE PACKAGES, p. 6 EXHIBITORS TO SEE, p. 18
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JOIN US IN MARCH! ATTENDEE RESOURCES For questions about the DSE experience, contact Tara Grooms, Attendee Relationship Manager, at tgrooms@exponation.net. For help registering: Call Customer Service toll free at 800-310-7554 International registrants, please call 240-439-2554 E-mail Customer Service at DSE@experient-inc.com Hours of Operation: Monday through Friday, 9:00 AM - 6:00 PM (EST).
FREE NETWORKING AND AWARDS Make Plans to Attend the FREE Networking Reception and 2018 APEX Awards Ceremony WEDNESDAY, MARCH 28, 2018 Designed to recognize and honor achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content, the DSE APEX Awards have honored hundreds of companies for their innovation throughout the years. SPONSORED BY
Welcome to DSE, host of the newest communications technologies from the world’s top manufacturers and the most trend-forward conference sessions from the industry’s foremost educators. Celebrating its 15th Anniversary, DSE 2018 offers an unparalleled learning, networking and sourcing opportunity, featuring: • 200+ exhibitors • Nine keynote sessions • 32 seminars • 10 pre- and post-show conferences • 11 Emerging Tech Talks Plus, during the show you can take advantage of more than 20 FREE On-floor Workshops, including: • “Smart Signage for Smart Green Cities” • “Hackers Love Your Screens, Too” • “Connecting Audience Engagement in Digital Signage with SaaS” • “Don’t be a News Story - IoT Security Design Principals as Applied to Digital Signage” • “Facial Detection and Content Triggers” • And more, along with sessions in Spanish! Check our website for details. Between the comprehensive conference program and myriad new products on the show floor, DSE provides you game-changing tools to take your business or facility to the next level. We look forward to seeing you at DSE 2018! Sincerely,
Andrea Varrone Show Director
PRESENTED BY
DIGITAL SIGNAGE FEDERATION
DSE2018.COM
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SCHEDULE AT A GLANCE TUESDAY, MARCH 27 PARTNER EVENTS
8:00 AM - 5:00 PM Digital
Workplace Summit: Interactive Workshop Day Session Number: ALITUE
WEDNESDAY, MARCH 28
CONFERENCE SPONSOR:
PARTNER EVENTS
9:30 AM - 4:00 PM
Las Vegas Project and DSE Show Floor Tours
8:30 AM - 5:00 PM Digital Workplace Summit Session Number: ALIWED
PRESENTED BY PRESENTED BY
PRESENTED BY
8:00 - 8:50 AM 9:00 AM - 5:00 PM
SEGD Branded Environments: Design for Brand Centric Customer Experiences Session Number: SEGD PRESENTED BY
7:30 AM - 1:00 PM
Digital Signage Guided Installation Tour Session Number: TOUR
9:00 AM - 5:00 PM
Digital Out-of-Home Strategy Summit Session Number: DOOH PRESENTED BY
STRATEGY SUMMIT PRESENTED BY THE DIGITAL SIGNAGE FEDERATION
9:00 AM - 5:00 PM
Digital Signage Certified Expert Program Session Number: DSCE PRESENTED BY Digital Signage Experts Group
9:00 AM - 5:00 PM
Digital Signage Display Expert Program Session Number: DSDE PRESENTED BY
Keynote Breakfasts
Digital Signage Fundamentals
K1 - Introduction to Digital Signage: A Roadmap for Success
Pro AV/IT Systems Integrators
K2 - How to Go from Commercial AV to Digital Signage
Digital Out-of-Home Network Operator
K3 - Programmatic DOOH - Hype and Reality Today
Retail
K4 - Retailers are from Mars; Agencies are from Venus
Restaurants
K5 - H ow DS Equalizes the Playing Field with Coca-Cola’s New Mobile Technology
Corporate Communications
K6 - D igital Poster Design: The Secret Sauce Used at Blinds.com
Higher Education
K7 - H igh Risk, High Reward: How Taking a Big Leap With Big Thinking Can Transform DS on Campus
General End Users
K8 - Making Places: Designing for the Non-Traditional Digital Canvas
9:00 - 9:50 AM
Seminars
Digital Signage Fundamentals
S1 - Understanding the Parts of a Digital Signage Network
Pro AV/IT Systems Integrators
S2 - E xperiential Engineering in the Age of Digital Signage
Digital Out-of-Home Network Operator
S3 - Location Data – Making DOOH Smarter
Retail
S4 - S hopper Brains, Habits, Behaviors and Expectations: How to Attract Today’s Spoiled Shopper
Restaurants
S5 - D igital Signage in the QSR Environment: The Window to IoT
Corporate Communications
S6 - H ow to Build Great Digital Signage
Higher Education
S7 - O perating Digital Signage Networks on Campus
General End Users
S8 - T o Boldly Go: How Marriott is Teleporting Guests into Next Gen Customer Experiences
10:00 AM - 5:00 PM
EXHIBIT HALL OPEN
11:00 AM - 4:45 PM
Emerging Tech Talks - Booth 2576
11:00 AM - 4:00 PM
Free On-Floor Workshops
2:00 - 2:50 PM
Seminars
Pro AV/IT Systems Integrators
S9 - Successfully Selling Dynamic Signage as Value Proposition
Restaurants
S10 - New Concepts in Drive Thru QSR
Corporate Communications
S11 - 1 7 Smartphone Video Tips, Tricks, and Tactics You Can Use Today
Higher Education
S12 - E volution and Future of Digital Signage at West Chester University of Pennsylvania
Digital Signage Experts Group
8:00 AM - 4:45 PM
Digital Experience Forum: Winning with DX – A Summit For Future Success Session Number: DXF PRESENTED BY
4:00 - 4:50 PM
Digital Signage Fundamentals
S13 - Fundamentals and Applications of Digital Signage Content
Digital Out-of-Home Network Operators
S14 - T he Case for Digital Signage: How to Sell Digital Out-of-Home Against Other Media
Retail
S15 - D igital Experiences that Create Conversations in Retail: The Polaris Story
General End Users
S16 - D eploying Digital Signage Solutions in Stadium and Entertainment Venues
2:00 - 5:00 PM
FREE! DSE New Attendee Bootcamp Session Number: BOOTCAMP
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Seminars
5:00 - 7:00 PM
Free Networking Reception and APEX Awards Ceremony DSE2018.COM
THURSDAY, MARCH 29
CONFERENCE SPONSOR:
FRIDAY, MARCH 30
PARTNER EVENTS 9:00 AM - 2:30 PM
Digital Workplace Summit
PRESENTED BY
9:00 - 9:50 AM
Seminars
Digital Signage Fundamentals
S17 - How to Accurately Measure Digital Signage ROI
Pro AV/IT Systems Integrators
S18 - B ackbone of a Successful DS Project: Choosing the Right CMS
Digital Out-of-Home Network Operator
S19 - S mart City Living: How the Connected Home Empowers Consumer Engagement
Retail
S20 - T he Making of the Mizuno Experience Store
Restaurants
S21 - B enefits of Rolling Out Outdoor Digital Menu Boards
Corporate Communications
S22 - T he Evolution of Digital Corporate Communications: A Manulife Case Study
Higher Education
S23 - S top Creating Content: Leveraging Existing Communication Avenues for Your Digital Signage Network
General End Users
S24 - T aking Legacy Signage Systems to the Next Level: The Keys to Consolidating and Modernizing DS and Advertising Networks
10:00 AM - 5:00 PM 11:00 - 11:50 AM
9:00 AM - 5:00 PM
Digital Signage Content and Media Expert Program Session Number: DCME Digital Signage Network Expert Program Session Number: DSNE PRESENTED BY Digital Signage Experts Group
EXHIBIT HALL OPEN
Seminars
Pro AV/IT Systems Integrators
S25 - Amplifying the Fan Experience in Live Sports and Event Venues
Restaurants
S26 - Successfully Using Dayparting to Affect Consumer Behavior
Corporate Communications
S27 - D esign is the Secret: Keeping 250,000 Employees Engaged Through Digital Signage
General End Users
S28 - Enhancing the Visitor Experience at Independence Visitor Center
11:00 AM - 3:45 PM
Emerging Tech Talks - Booth 2576
11:00 AM - 4:00 PM
Free On-Floor Workshops
12:00 - 1:30 PM Keynote Luncheon K9 - Intel Power Lunch: Reimagining Brand and Consumer Engagement
2:00 - 2:50 PM
Seminars
Digital Signage Fundamentals
S29 - How to Create Effective RFIs and RFPs
Digital Out-of-Home Network Operator
S30 - H ow Digital Data and Innovation are Making OOH a Core Media Buy
Retail
S31 - D igital Signage in a Competitive Environment: A GameStop Case Study
Higher Education
S32 - W ARNING! Mass Confusion Ahead?
DSE offers a perfect opportunity to meet with relevant people and companies to discuss real-time issues and potential solutions that can provide an inside track to get ahead of your competitors and make you more marketable for your organization. Jim Riley | Director of Marketing
COLUMBUS BLUE JACKETS DSE2018.COM
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PRICING/PACKAGES CONFERENCE PACKAGES All packages include Wednesday Networking Reception and APEX Awards Ceremony, plus a 2-Day Exhibit Hall Pass.
HURRY!
Discounts Expire 2/16/18!
Emerging Tech Talks are not included in conference packages.
OR BUILD YOUR OWN EXPERIENCE You may select multiple choices. All a la carte purchases (through 2/16/18) include a 2-Day Exhibit Hall Pass.*
The Exhibit Hall Only Pass includes the Wednesday Networking Reception and APEX Awards Ceremony. Note: Emerging Tech Talks are limited to qualified attendees* only. Vendors and non-exhibiting suppliers are prohibited from attending these sessions.
GROUP AND NON-PROFIT RATES AVAILABLE Contact Tara Grooms Attendee Relationship Manager tgrooms@exponation.net
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*Q UALIFIED ATTENDEES - Qualified attendees are End Users, Integrators/Installers, Ad Agencies and Brands (those who are in a position to purchase or influence the purchase of digital signage). Manufacturers or providers of digital signage services who are not exhibiting will be required to pay the NES (non-exhibiting supplier) fee of $995 ($1,295 after 2/16/18). Free exhibit hall pass is for Qualified Attendees only. ** Digital Workplace Summit (Wednesday and Thursday) requires the purchase of Signature package or greater. Children under the age of 16, including infants, are not allowed on the show floor. CANCELLATION POLICY - Cancellation requests for refunds must be received in writing by 2/9/2018, and will be subject to a 25% cancellation fee. After this date, only substitutions will be accepted. Cancellation requests should be sent ATTN: DSE by mail to 5202 Presidents Court, Suite 310 Frederick, MD 21703, email to DSE@experient-inc. com, or fax to 888-772-1888.
DSE2018.COM
CERTIFICATION & SPECIAL PROGRAMS Interested in becoming digital signage certified? DSE, in conjunction with the Digital Signage Experts Group, offers four different conferences for you to gain certification. Tuesday, MARCH 27
Friday, MARCH 30
DSCE - Digital Signage Certified Expert Program
DCME - Digital Signage Content and Media Expert Program
9:00 AM - 5:00 PM
9:00 AM - 5:00 PM
The Digital Signage Certified Expert program provides a full understanding of all the elements of digital signage and the interconnected technologies that produce the images seen on screen. Digital signage is the fastest growing segment of the commercial AV, content creation and advertising industries. It appears quite simple at first glance but becomes a tangled web of interconnected technologies acting together to produce the images we see on screen. The challenge is one of immersion and full understanding of all the elements of digital signage.
DSDE - Digital Signage Display Expert Program The Digital Signage Display Expert (DSDE) program is the industry’s only comprehensive training program designed exclusively for digital signage displays and calibration. The DSDE program addresses the subject of displays as a key component in a digital signage system and teaches how to properly calibrate them. The program recognizes that the displays are the “windows to the world” representing the digital signage message and that accuracy in transmitting images is directly related to impact and the effectiveness of the entire digital signage system ALL PRESENTED BY
One of the most important yet misunderstood of the 7 Key Elements of Digital Signage/Digital Out-of-Home (DOOH) that go into every project and network is content. The Digital Signage Experts Group (DSEG) has therefore created the Digital Signage Content and Media Expert (DCME) certification, which is designed to lift the level of understanding of content and media far beyond the obvious limitations of “conventional wisdom” and provide the details and in-depth understanding of the major parameters affecting this critical area.
DSNE - Digital Signage Network Expert Program The Digital Signage Network Expert program provides a full understanding of the complexities of what lies underneath the surface and represents the heart, brain and soul a network, along with what comprises a network and network operation.
SPEAKERS Alan Brawn Principal & Co-Owner Brawn Consulting
Digital Signage Experts Group
Jonathan Brawn CTS, ISF, ISF-C, DSCE Principal & Co-Owner Brawn Consulting
NEED TO RENEW YOUR CERTIFICATION? All of the 32 DSE 2018 Seminars qualify for DSEG certification credits!
Tuesday, MARCH 27
Tuesday, MARCH 27
9:00 AM - 5:00 PM
7:30 AM - 1:00 PM
SEGD Branded Environments: Design for Brand Centric Customer Experiences The SEGD Branded Environments event is back by popular demand with a great lineup of speakers and tours. As part of your registration, you also get access to the DSE show floor* to see the latest developments in digital technologies and fire your imagination about new ways to create solutions in your experiential graphic design projects. The 2017 Branded Environments event grew by 50 percent! And why not? It was an extremely valuable learning experience for the attendees, who toured new projects in Las Vegas like the new stadium and heard about cutting-edge projects in branded environments from leaders in the field.
PRESENTED BY
Digital Signage Guided Installation Tour DSE’s 13th Annual Digital Signage Guided Installation tour will provide customer-facing views and behind-the-scenes insights of some of the best digital signage installations in Las Vegas. While the most conspicuous manifestations of digital signage in the city are the bright lights along the famous Las Vegas Boulevard “Strip,” the 2018 edition of the escorted coach tour is distinguished by the variety of installations, both on and off the Strip. Spokespeople representing the venues and the technology will be on hand to answer questions and speak to the challenges they faced in concept, design and implementation, as well as provide insights into their solutions and results. In addition, tour attendees will be treated to a networking breakfast before departing the Las Vegas Convention Center. Visit DSE2018.com for tour stops and further details.
Please note: All sessions and speakers listed in this brochure are subject to change. DSE2018.COM
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DIGITAL SIGNAGE FUNDAMENTALS
CONFERENCE SPONSOR:
Tuesday, MARCH 27
DSE NEW ATTENDEE BOOTCAMP 2:00 - 5:00 PM
First-time DSE attendees can join industry veterans for an orientation to familiarize themselves with the world’s largest international trade show and educational conferences dedicated to digital displays, interactive technology and digital communications networks. Taking place the day before the show opens, the DSE New Attendee Bootcamp will walk rookies through the various educational opportunities available at DSE as well as how to best navigate the show floor and talk to vendors in order to make the most of their experience.
There will also be time to meet other first-timers (expert tip: walking the show floor is made easier with a companion) as well as some potential veteran mentors during a networking reception at the conclusion of the event. The DSE New Attendee Bootcamp is free for attendees, but registration is required. Please contact Tara Grooms, DSE’s Attendee Relationship Manager, at tgrooms@exponation.net or (770) 817-6190 to sign up.
Wednesday, MARCH 28
Thursday, MARCH 29
KEYNOTE
SEMINARS
8:00 - 8:50 AM
9:00 - 9:50 AM
K1 - Introduction to Digital Signage: A Roadmap for Success SPEAKER Alan Brawn Principal Brawn Consulting
This session will provide a roadmap of the key elements of digital signage and a step-by-step process that can be used as a continuing reference to fully understand what needs to be done and in what order to ensure the success of a project.
SEMINARS 9:00 - 9:50 AM
S1 - Understanding the Parts of a Digital Signage Network SPEAKER Jonathan Brawn Principal Brawn Consulting
This seminar discusses the overall fundamentals of digital signage system design and provides an overview of each of the parts that go into a digital signage network, how they work and interact with each other, and a review of common terms used to describe each one. This will include components such as displays, mounts and cables along with the hardware and software technologies.
S17 - How to Accurately Measure Digital Signage ROI SPEAKER Richard Ventura Vice President, Strategy NEC Display Solutions The goal of this session is to discuss and better understand the ROI/ROO process for digital signage. Using real-life examples, we will look at the stages in creating a financial analysis of a digital signage solution as well as what tools will be needed in order to best understand and analyze the findings. Focus will be made on TCO, Metrics, Analytics, Hard Savings/ Costs, Soft Savings/Costs, and Planning.
2:00 - 2:50 PM
S29 - Digital Signage Fundamentals How to Create Effective RFIs and RFPs
Visit DSE2018.com for speaker details.
This seminar will explore the RFI/RFP process, including steps in the process and steps that should be taken before you enter into an RFP. It is important that you find a vendor that will fit into your company and not one that you have to change your company to fit into. The session will also cover the end of the RFP, company selection and contract. transition into a more engaging venue, with the use of digital displays.
4:00 - 4:50 PM
S13 - Fundamentals and Applications of Digital Signage Content SPEAKER Jim Nista CEO Insteo Creating content for digital signage requires a unique combination of art and technology. With a shift toward HTML5, content creation is more than just moving pixels around – it involves understanding of web programming, broadcast design and AV integration. This session will cover the techniques and software you might use for creating amazing content.
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DSE2018.COM
GENERAL EDUCATION TRACK Wednesday, MARCH 28
Thursday, MARCH 29
KEYNOTE
SEMINARS
8:00 - 8:50 AM
9:00 - 9:50 AM
K8 - Making Places: Designing for the Non-Traditional Digital Canvas SPEAKER Michael Schneider Senior Designer ESI Design When you walk into a building lobby, office or store that’s filled with static imagery, it often feels passive and indifferent to you and its environment. We live in a world where we expect well-designed spaces to offer dynamic, relevant and delightful experiences. This session will highlight case studies of recent projects that have captured the public’s attention and imagination and reveal how non-traditional digital displays are reshaping the future of interior spaces and design.
SEMINARS
S24 - Taking Legacy Signage Systems to the Next Level: The Keys to Consolidating and Modernizing DS and Advertising Networks SPEAKERS Bart Massey CTO Reflect
Dan Owens CTO PatientPoint
As digital out-of-home networks grow and evolve with time, the technology that runs them can become outdated. Much of this technology is obsolete, yet it remains in production. Similarly, while new deployments are always interesting, converting existing, in-use systems presents its own special set of challenges. This session will present key factors to bear in mind when considering an upgrade to your existing digital signage systems.
11:00 - 11:50 AM
9:00 - 9:50 AM
S8 - To Boldly Go: How Marriott is Teleporting Guests into Next Gen Customer Experiences SPEAKER David Kepron VP, Global Design Strategies - Lifestyle Brands Marriott International
This session will look at the issues of creating VR experiences and how companies can see them less as syphoning off customers and revenue from stores and more as a vehicle to provide customers with what, in the end, we all crave – novelty, meaningful relationships, and actually being in places that engage us in experiences that are relevant.
4:00 - 4:50 PM
S16 - Deploying Digital Signage Solutions in Stadium and Entertainment Venues
S28 - Enhancing the Visitor Experience at Independence Visitor Center SPEAKER Jennifer Nagle Vice President, Business Development Independence Visitor Center Corporation
Opened in 2001, the Independence Visitor Center is strategically located in Independence National Historical Park in Philadelphia, home to Independence Hall and the Liberty Bell. The 50,000-square-foot Visitor Center welcomes 2.5 million visitors annually and is open 363 days per year. The Center is undergoing a $15 million renovation to provide guests with an informative, interactive and 21st century orientation experience lead by immersive digital experiences. This session will share the story of the upgrades.
SPEAKER Dane Oldridge Technical Solution Specialist Intel
Visual communications in stadiums and arenas bring together several varieties of digital signage – digital menu boards for concessions, traditional digital signage with integrated broadcast or stadium video feeds and advertising, information and wayfinding kiosks, and video analytics. These venues are a microcosm of the world of digital signage in a single location! This session will provide an in-depth profile of digital signage for sports and entertainment facilities.
DSE is full of surprises and is definitely the place to experience the best in digital signage. Angie Nalepka Creative Manager of Digital Signage
ROGERS COMMUNICATIONS
DSE2018.COM
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CONFERENCE SPONSOR:
RETAIL TRACK Tuesday, MARCH 27
DIGITAL EXPERIENCE FORUM: WINNING WITH DX – A SUMMIT FOR FUTURE SUCCESS 8:00 AM - 4:45 PM
The Digital Experience Forum is designed specifically to give you the insider tools to rise above commodity, to speak the PRESENTED BY language of the CMO, and to become a consultative partner that not only wins today’s pitch, but tomorrow’s as well. You’ll be elbow-to-elbow with big brands, those that live in the digital experience trenches and enlightened ‘future state’ pundits.
It’s projected that as much as 30 percent of our industry will be out of business in 2-3 years. Why? Because customer expectations are becoming astonishingly high, technology is becoming commoditized at a rapid rate, and those who don’t keep up with evolving trends will find themselves out of luck – and out of customers. As it becomes more and more difficult to create unique value in the marketplace, it is critical to talk in the language of outcomes, rather than technology.
Wednesday, MARCH 28
Thursday, MARCH 29
KEYNOTE
SEMINARS
8:00 - 8:50 AM
9:00 - 9:50 AM
K4 - Retailers are from Mars; Agencies are from Venus SPEAKERS Bryan Meszaros CEO & Founder OpenEye Global
Todd Hoffman Sr. Manager Instore Digital Experiences Staples
S20 - The Making of the Mizuno Experience Store SPEAKERS Tom Ertler SVP Creative Director Miller Zell
This session will explore what it takes to produce tech-enabled shopping experiences that are relevant to customer needs, as well as effective in producing an ROI. It will also probe into the best practices that retailers and agencies should adhere to in order create successful rollouts and sustainable relationships.
When Mizuno partnered with the Atlanta Braves to became a tenant of SunTrust Park and the retail destination known as The Battery, the store had to break all molds. Mizuno needed a compelling way to show shoppers that the company is a premium, authentic and innovative brand that can help them grow. This session will outline the journey that they embarked on, which was fast, fearless and chock full of lessons and inspiration.
2:00 - 2:50 PM
SEMINARS
S31 - Digital Signage in a Competitive Environment: A GameStop Case Study
9:00 - 9:50 AM
SPEAKERS Chris Lydle Global Lead Digital Signage and Kiosk Google
S4 - Shopper Brains, Habits, Behaviors and Expectations: How to Attract Today’s Spoiled Shopper SPEAKERS Ed King Co-Founder High Street Collective
Becky Snider General Manager Brand Experience Center Mizuno USA
Laura Davis-Taylor Co-Founder High Street Collective
The advent of ecommerce has changed shopping, sure. But it’s important to understand that it’s also changed our brains, habits, behaviors and expectations. Thanks to Amazon and other online shopping experiences (and frankly, other life experiences in general), we now have elevated and altered habits that traditional retail, whether you like it or not, must abide by
Jordan Fraser Director of Business Development, GameStop TV GameStop
GameStop’s network of skilled retail associates are a critical strategic asset. By enabling these staff members to maximize the value of their interactions with customers, GameStop is looking to maintain leadership in its category in a challenging competitive environment. This session will outline how GameStop is partnering with Google to deliver this digital enablement.
4:00 - 4:50 PM
S15 - Digital Experiences that Create Conversations in Retail: The Polaris Story SPEAKERS Amy Goolsbee Retail Merchandising Manager Polaris
Mason Page SVP, Strategic Business Planning Reflect
Polaris invested in its dealers to create a unique merchandising solution: The Retail Experience. This retail implementation produces a best-in-class shopper experience by combining a physical product showcase with a revolutionary digital interactive application created by Reflect. Through this session, attendees will gain insights about how digital experiences within retail can produce a tangible ROI by creating additional revenue opportunities and allowing for self-service exploration.
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DSE2018.COM
RESTAURANT TRACK Wednesday, MARCH 28
Thursday, MARCH 29
KEYNOTE
SEMINARS
8:00 - 8:50 AM
9:00 - 9:50 AM
K5 - How DS Equalizes the Playing Field with Coca-Cola’s New Mobile Technology SPEAKER Greg Chambers Director of Global Innovation Coca-Cola
SPEAKER Chris Northrup Vice President, Digital Media and Network Strategies USSI Global
Visit DSE2018.com for session details.
Converting a drive thru from static to digital forces a change in the mindset of the customer and requires a change in the way material is presented. This session will present all of the ins and outs of installing outdoor digital menu boards in a QSR drive thru, ranging from tangible financial benefits to challenges of permitting, municipality acceptance, contractor coordination, downtime and contingencies.
SEMINARS 9:00 - 9:50 AM
S5 - Digital Signage in the QSR Environment: The Window to IoT SPEAKER Ron Gazzola SVP, Sales and Marketing for IT B2B Samsung Electronics As IoT gains more popularity, digital signage is becoming increasingly important. This session, featuring both Samsung Electronics and an end user partner, will focus on the extreme growth in the display industry for QSR as more customers move into digital signage environment. This session will take the audience through a QSR outdoor signage integration while providing thought leadership insights into where the industry is moving with outdoor digital signage.
2:00 - 2:50 PM
S10 - New Concepts in Drive Thru QSR SPEAKER Christie Rice Director Digital Signage Intel
QSR chains and franchises continue to explore new methods of customer engagement with digital technology. This session will highlight a recent pilot installation with a nationwide QSR that combines low-profile outdoor digital menu boards with next generation queue management and in depth anonymous video analytics.
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S21 - Benefits of Rolling Out Outdoor Digital Menu Boards
11:00 - 11:50 AM
S26 - Successfully Using Dayparting to Affect Consumer Behavior SPEAKER Craig Chapin President Allure, A Christie Company This session will explore three examples of utilizing dayparting and analytics to deliver scientifically provable return on investments.
BONUS
:
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Each year there is something new to see or to learn at DSE. Being able to hear from peers in the space – and experts across the industry – provides valuable perspective on my own programs and efforts. Michael Dwyer Senior Marketing Manager, Digital
SUBWAY
DSE2018.COM
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CORPORATE COMMUNICATIONS TRACK PARTNER CONFERENCE TUESDAY, MARCH 27 8:00 AM - 5:00 PM WEDNESDAY, MARCH 28 8:30 AM - 5:00 PM THURSDAY, MARCH 29 9:00 AM - 2:30 PM
Digital Workplace Summit and Pre-Summit Interactive Workshop
In order to achieve success your employees need to be engaged, motivated, and informed. Hear from a variety of speakers and the internal communication tools and channels they’re using to achieve just this.
New for 2018, the Digital Workplace Summit includes optional* Pre-Summit Interactive Workshops on Tuesday, March 27 to maximize your time out of the office with three deep-dive sessions, while the two-day conference moves to Wednesday and Thursday, March 28-29. The Digital Workplace Summit also includes access to the DSE Exhibit Hall. * Digital Workplace Summit registration requires at least a Signature Package. To include the Tueday workshops, a Premium or Ultimate package purchase is required.
Wednesday, MARCH 28
Thursday, MARCH 29
KEYNOTE
SEMINARS
8:00 - 8:50 AM
9:00 - 9:50 AM
K6 - Digital Poster Design: The Secret Sauce Used at Blinds.com SPEAKER Brad Parler Digital Comms Admin Blinds.com
Digital Posters are building blocks used in digital signage, but they are often an ineffective means of communication. This workshop will take you step by step through the process of distilling down a message, and making it meaningful and actionable for the viewer by looking at real examples from Blinds.com.
SEMINARS 9:00 - 9:50 AM
S6 - How to Build Great Digital Signage SPEAKER James Fine President Telecine Multimedia
Learn from corporate communicators who have already installed digital signage in their companies. This presentation will be crafted from multiple video interviews, examples of digital signage content as well as videos and photos of the actual installations. This seminar will provide the attendee with key lessons learned and best practices in building successful communication and branding tools.
PRESENTED BY
S22 - The Evolution of Digital Corporate Communications: A Manulife Case Study SPEAKER Tara Haselden Digital Marketing Manager Manulife
Over the past few years, digital signage has transformed beyond a medium that displays posters to one that provides rich and engaging digital experiences. This presentation will explore how Manulife is evolving, from 30 screens in Toronto, to 300+ screens, in 13 countries and nine languages. From technology to content strategy, this presentation will cover best practices and lessons learned.
11:00 - 11:50 AM
S27 - Design is the Secret: Keeping 250,000 Employees Engaged Through Digital Signage SPEAKER Jonathan Alger Managing Partner C&G Partners
Operating in more than 60 countries with over 250,000 employees, JPMorgan Chase has an innovative global deployment of digital signage. Presented by C&G Partners, this session will demonstrate the design strategies behind JPMorgan’s innovative digital signage communications, with a focus on how design, content and technology come together to advance a high-performance global culture of innovation and inclusion.
2:00 - 2:50 PM
S11 - 17 Smartphone Video Tips, Tricks and Tactics You Can Use Today SPEAKER Rocky Walls Co-Founder & CEO 12 Stars Media
In this session, Rocky Walls from 12 Stars Media will break down examples from high-end video productions to simple, straight-to-the-point tips, tricks and tactics for creating higher quality video whether you’re using a $50,000 camera or your smartphone. From shooting to sharing to editing, you’ll learn how to incorporate video into your communications and marketing strategy.
Attending DSE is like hiring a high-end consultant to your team to address your communication needs. But at a very affordable rate – the price of admission! Cheryl Flohr Director, Communications
PARKER AEROSPACE
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DSE2018.COM
CONFERENCE SPONSOR:
EDUCATIONAL FACILITIES TRACK
Wednesday, MARCH 28
Thursday, MARCH 29
KEYNOTE
SEMINARS
8:00 - 8:50 AM
9:00 - 9:50 AM
K7 - High Risk, High Reward: How Taking a Big Leap With Big Thinking Can Transform DS on Campus SPEAKER Tom Stipes Senior Director, Digital Network Georgia Institute of Technology
SPEAKERS Stephen Stavar Digital Signage Specialist West Virginia University
Visit DSE2018.com for session details.
Ron Santana Director, Digital Media Services Towson University
In many Higher Education spaces, there is an inherent downfall of installing a visual communications network – content. Everyone wants to put messaging up, but never has messaging to put up. This session will look at how to use existing communications avenues to keep the content on the screens fresh with a minimal amount of content created specifically for the network.
SEMINARS 9:00 - 9:50 AM
S7 - Operating Digital Signage Networks on Campus SPEAKERS Stephen Wright Technology Analyst East Carolina University
S23 - Stop Creating Content: Leveraging Existing Communication Avenues for Your Digital Signage Network
2:00 - 2:50 PM
S32 - WARNING! Mass Confusion Ahead? PANELISTS
Steve Jowett Mike Hill Brad Simons Senior Manager Senior Manager Director, Student Michigan State of Design, Affairs Technology University Marketing and Team Communications East Carolina Brigham Young University University Jimmy Dun Dynasign This panel discussion will focus on how multiple digital signage approaches
A problem that impacts growth and forward-movement in higher education is collaborating across departments, colleges, academic and student affairs, and any other groups on campus. The implementation of a digital signage network and its corresponding technologies are not immune to this road bump. It is possible to collaborate across all of these lines to effectively implement a campus-wide digital signage network, and this session will identify some strategies that will help with this process.
on campus may or may not be a good idea. The panelists will share some of the inconsistencies they have seen in their campus signage approach, what issues have resulted, how they have addressed them, and what they have learned.
2:00 - 2:50 PM
S12 - Evolution and Future of Digital Signage at West Chester University of Pennsylvania SPEAKERS JT Singh Deputy CIO and Executive Director of Educational Technologies and User Services West Chester University of Pennsylvania
Teresa Hudson Assistant Director of Educational Technologies and User Services West Chester University of Pennsylvania
Learn how West Chester University of Pennsylvania implemented a digital signage solution and how adoption expanded to over 60 campus locations, including campus satellite buildings in the last decade. This technology has transformed how campus information is communicated, ranging from emergency notifications to wayfinding to events, from single monitors with dynamic department content to video walls and touch screens filled with multimedia content to enhance the student experience.
DSE2018.COM
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CONFERENCE SPONSOR:
DOOH OPERATORS TRACK Tuesday, MARCH 27
DIGITAL OUT-OF-HOME STRATEGY SUMMIT 9:00 AM - 5:00 PM
The Digital Out-of-Home Strategy Summit offers a high-level, 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, covering what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses present
and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer’s planning.
Wednesday, MARCH 28
Thursday, MARCH 29
KEYNOTE
SEMINARS
8:00 - 8:50 AM
9:00 - 9:50 AM
K3 - Programmatic DOOH – Hype and Reality Today SPEAKER Matt Prohaska CEO & Principal Prohaska Consulting
STRATEGY SUMMIT PRESENTED BY THE DIGITAL SIGNAGE FEDERATION
S19 - Smart City Living: How the Connected Home Empowers Consumer Engagement SPEAKER Richard Sussman Chief Revenue Officer TiTAN Platform US
This session will demystify what is working and not working today in programmatic DOOH. Attendees will hear from top buyers and sellers about their strategies, successes and challenges.
SEMINARS
This session will explore how a smart city of 90,000 homes in India is empowered through digital signage, Internet of Things (IoT) and smart content to provide the most engaging and connected lifestyle for the growing middle class. The 500- to 600-square-foot smart homes feature appliances controlled by voice. There are more than 250 vendors participating on the project.
9:00 - 9:50 AM
2:00 - 2:50 PM
S3 - Location Data – Making DOOH Smarter SPEAKER Barry Frey President & CEO DPAA
Location is the new cookie. Mobile and location data are changing how and where brands place advertising and advertising dollars. With the ability to follow the consumer, create cohorts and in many cases knowing where she will go next, location has been a game changer, especially when combined with Digital Out of Home. Learn from experts how location data and digital out of home deliver a one-two punch!
4:00 - 4:50 PM
S14 - The Case for Digital Signage: How to Sell Digital Out-of-Home Against Other Media SPEAKER Stephanie Gutnik Vice President, Business Development BroadSign
Digital out-of-home content is relevant, impactful and engaging. It is welcomed by those who see and interact with messaging. Yet it only commands a small percentage of global media spend. This session will explore why media buyers have neglected this medium and suggest ways that media owners, salespeople and consultants can effectively pitch DOOH against other media. The goal is to attract new advertisers, grow the industry’s share in media budgets and increase overall revenue.
S30 - How Digital Data and Innovation are Making OOH a Core Media Buy SPEAKERS
Stephen Freitas Chief Marketing Officer Outdoor Advertising Association of America
Ian Dallimore Director of Innovation and Digital Strategy Lamar Advertising Company Dan Levi Chief Marketing Officer Clear Channel Outdoor
This session will explore how a digital approach to out-of-home media is truly driving change in ad-supported networks. Panelists will present a broad overview with examples that demonstrate how the OOH industry is adapting to automation, mobile targeting and retargeting, attribution, and how the medium is bridging the divide between conventional and digital OOH.
DSE provides a connection to the future where we can see and test ways to improve our efficiencies or performance … all in one place, and DSE is the only place to do this. Brad Savage Vice President
MOTOR VEHICLE NETWORK
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DSE2018.COM
PRO AV/IT SYSTEMS INTEGRATORS TRACK Wednesday, MARCH 28
Thursday, MARCH 29
KEYNOTE
SEMINARS
8:00 - 8:50 AM
9:00 - 9:50 AM
K2 - How to Go from Commercial AV to Digital Signage MODERATOR Tim Albright Executive Producer AVNation TV This is a panel discussion between commercial audio visual integrators who have successfully added digital signage to their services. The discussion will cover best practices, content creation and content management, and navigating between the client and the creative team.
9:00 - 9:50 AM
S2 - Experiential Engineering in the Age of Digital Signage Matt Neutra Manager, Prototype Demonstration and 3D Specialist, Corporate R&D Bose
This session will discuss how experiential engineering is driving the future of digital signage. The presenters will dissect the essential components for building an experiential solution toolkit, with the aid of a compelling, live demo. Attendees will be walked through the experience engineering creative process developed at Bose, breaking it down step-by-step from concept to prototype to implementation.
2:00 - 2:50 PM
S9 - Successfully Selling Dynamic Signage as Value Proposition SPEAKERS Mike White Director, Enterprise Business Development Unified AV
PANELISTS Robert White Lead Engineer for DS Unified AV
Jonathan Brawn Principal Brawn Consulting
Jim Nista CEO Insteo Remember in 4th grade science when you learned how the backbone gave structure and support to everything in the body? Choosing a CMS isn’t quite as complicated as anatomy, but it holds the DS project together similar to the way your backbone holds your body together. This course is a moderator-led discussion among experts on what to look for when choosing a CMS.
SEMINARS
SPEAKERS Jeff Hastings CEO BrightSign
S18 - Backbone of a Successful DS Project: Choosing the Right CMS
Robert White Lead Engineer for DS Unified AV
Selling dynamic digital signage as a box is a recipe for failure. This seminar will provide a roadmap through the process of selling dynamic digital signage as a value proposition to your customers. You’ll learn how to stop selling specs and speeds, and start selling outcome-based value.
11:00 - 11:50 AM
S25 - Amplifying the Fan Experience in Live Sports and Event Venues SPEAKERS Tim Griffin Chief Technology Officer Userful Corporation
Sean Hopkins Content Director Editor Game Changer
Marielle Crisanti Product Manager, Communications Technologies Matrix Video Communications
Sports venues are no longer just a place to watch a game, they are places where fans go for a game day experience. Digital signage can have a unique role in bringing a venue to life, connecting fans with their sports heroes and giving attendees a memorable game day experience. This session will cover how digital signage can help sports venues make the transition into a more engaging venue, with the use of digital displays.
Keeping up to date on the latest trends and implementations is fun, but also required. DSE allows me to keep my finger on the pulse of what is happening – and experience it up close. TJ DiQuollo Director, Creative Services
DIVERSIFIED MEDIA GROUP
DSE2018.COM
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EMERGING TECH TALKS & FREE WORKSHOPS New for 2018, Emerging Tech Talks will take place in an on-floor education theater and will feature 45‑minute sessions on some of the hottest current and future-looking topics in the digital signage industry. With sessions ranging from artificial intelligence and facial recognition to the impact of self‑driving cars on the Digital Out‑of‑Home industry, these sessions will give you a foundation to break new ground in your own space. Seating is limited and is not open to Vendors and Non-Exhibiting Suppliers.
ON SHOW FLOOR – BOOTH 2576 Wednesday, MARCH 28
Thursday, MARCH 29
11:00 - 11:45 AM
11:00 - 11:45 AM
ET1 - The Role of AI, Machine Learning, Robots in the Future of Connected Commerce SPEAKER Manolo Almagro Managing Partner Q Division 12:00 - 12:45 PM
ET8 - Visit DSE2018.com for details.
Sandra Baer Chief Marketing Officer Civiq Smartscapes
1:00 - 1:45 PM ET3 - Facial Recognition Technology: Does It Have a Place in Luxury Beauty Experiences? SPEAKER Michelle Collins Founder & Executive Creative Director M/C Studio [a] Non-Agency Option 2:00 - 2:45 PM
ET4 - The Digital Canvas: Imagination Realized SPEAKER Garry Wicka Head of Marketing, LG Commercial Displays LG Electronics
3:00 - 3:45 PM
ET5 - H ow Autonomous Self-Driving Cars Will Change the OOH Industry SPEAKER Kevin Foreman GM, GeoAnalytics INRIX, Inc. 4:00 - 4:45 PM
ET6 - Visit DSE2018.com for details.
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SPEAKER Brent Sanders Business Development Manager Panasonic Media Entertainment Company 12:00 - 12:45 PM
ET2 - The Role of Public Kiosks in the Smart City SPEAKERS Ravi Sirigineedi Segment Manager Public Kiosks Intel
ET7 - Engaging and Extending your Digital Reach Through Visible Light Technology
1:00 - 1:45 PM
ET9 - C huck AI: Merging Machine Learning with the Creative Process SPEAKER Thor Turrecha Head of Innovation Engagis 2:00 - 2:45 PM
ET10 - T he Power of Holographic Augmented Reality in Marketing and Advertising SPEAKER Eliza Du CEO Integem Inc. 3:00 - 3:45 PM
ET11 - S ecure IoT Device and Content SaaS on Amazon AWS SPEAKER David Goodman Founder & CEO vitroTV Corporation
FREE WORKSHOPS
DSE offers FREE on-floor workshops during exhibit hall hours. Best Practices workshops are located in the DSE Central Park Theater (Booth 1741), Content workshops are located in the Digital Content Theater (Booth 2738) and workshops held in Spanish are located in the Mexico and Latin America Pavilion Theater (Booth 2560). All sessions are first-come, first-seated. See DSE2018.com for details.
DSE2018.COM
Your future. On display. Booth # 1923 www.samsung.com/digitalsignage
DSE2018.COM
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EXHIBITORS DSE consistently features industry-leading manufacturers as well as new exhibitors, like these: 22Miles Wayfinding 1543 ABCOM 2154 Absen, Inc. 1536 Accelerated Concepts 2063 Access Wireless Data Solutions 1963 AdMobilize, LLC 2369 Adomni, Inc. 1563 Advantech Corp. 2342 Adversign Media GmbH 2357 AFP DC15 Almo Content DC5 AOPEN America 2912 APTIKO 1469 Armagard Ltd. 1547 Audio Spotlight by Holosonics 1470 AV LINK GROUP LTD. 1148 AYUDA 1529 Baanto International Ltd. 2163 Barco 1533 Bass Elements LLC 1569 BEC Technologies 2759 Bi-Search International 1329 Bitvu Ltd. 1666 BoardActive 2761 Brightsign, LLC 1728 Broadsign 1731 BRUVIS MULTI MEDIA CREATIVE CO., LTD. 1142 Buzztime 1769 Capital One 1254 Casio America, Inc. 1131 Chief 1723 Christie Digital Systems, Inc. 1933 ComQi 2229 Cradlepoint 1957 CREATELED 1960 CREAVI WORK CO., LTD. 1261 Crimson 2429 Daktronics 1347 Data Call Technologies DC6 Data Display Systems, LLC 1773 Digi International 1973 DIGICHIEF, LLC DC1 DISPLAX Multitouch Systems 1654 Display Devices 1418 Draper, Inc. 2469 DynaScan 2318 Dynasign 1129 E Ink Corporation 2723 Elitegroup Computer Systems Co., Ltd. 1459 Elivision 2073 Elo 1126 Enplug 2908 Epson America, Inc. 2336 eShowcase Ltd. 2454 Fabcon DC14 Field Nation 1361 Four Winds Interactive 1422 Gable 1106 GDS - Global Display Solutions 2363 18
Glass Media 1936 GroundTruth 2573 GVision 2350 Hall Research 2533 Holocube North America 1259 Hurray Co., Ltd. 2366 IBASE Technology (USA), Inc. 2849 Industry Weapon 2770 Ingram Micro 2666 Intel Corporation 1111 IST - A Skinny IT Company 1518 Jetway Computer Corp. 1136 Jiangsu TSD Electronics Technology Co., LTD. 2054 Keyser 2347 Kino-Mo Ltd. 1263 Kitcast Inc. 1871 Konchris America Inc. 1750 Korea Electronics Association 2514 LEE DISPLAYS 1369 Lenovo 2466 LEGACY Retail Services 2919 LG Electronics USA, Inc. 1911 LG-MRI 1513 Logic Supply 2924 Lynx Innovation Inc. 1969 Media Wave PC 2254 Meikyo Electric Co., Ltd. 1673 Mihler Tech Co., Ltd. 2566 Mimo Monitors 1734 Multi Touch Digital Inc. 1754 Navori Inc. 1929 NEC Display Solutions 1506 NEC Display Solutions Conference Rooms 2902, 2904 Newtop 3D Solution Co., Ltd. 1266 Nexcom 2766 Northstar Business Alliance Inc. / Toshinaer 1257 Now Micro 2669 Nummax 2069 OEM Production 1757 Olea Kiosks Inc. 1457 Omnivex Corporation 1426 OptConnect 1971 Optoma Technology Inc. 1145 Panasonic Media Entertainment Co. Division of Panasonic Corporation of North America 1122 Parker Hannifin Corp. 1357 Peerless-AV 1917 Philips Professional Display Solutions 2768 Pilkington North America/NSG Group 1354 Ping HD 1363 Pinnacle Communications 1359 Planar, A Leyard Company and Leyard 2333 Premier Mounts 1117 Premio, Inc. 1550 Protective Enclosures 1466 Qbic Technology Co., Ltd. 2354 QSTECH Co., Ltd. 2150
Quividi 2473 Radius Displays 1674 Reach Media Network 2463 REALFICTION 2160 Reflect 2323 Relative Scale 1669 Right Media Solutions DC4 RMG 2671 Rose Electronics 1133 rp Visual Solutions 1763 S2 DC2 Samsung Conference Room 2700 Samsung Electronics America 1923 Scala, a STRATACACHE Company 2508 ScreenCloud 1873 Screenfeed - The Digital Signage Content Store 2728 See It Banners 1366 Sharp Electronics Corporation 2618 ShenZhen Geniatech Inc., Ltd 1463 Shenzhen JEHE Technology Development Co., Ltd. 1950 Shenzhen Kinghistrong Electronics Co., Ltd. 1566 Shenzhen KOHO Technology Co., Ltd. 1866 Shenzhen Uniview LED Co., Ltd. 2451 Shuttle Computer 2754 Signagelive 1736 signageOS 1570 SmartPixel.tv 1269 SOAR an LSI Solution 2847 Socialure DC21 SOPHATAR INC. 1954 SoundTube Entertainment 2757 SYNNEX Corporation 2772 The CSI Group DC16 Tightrope Media Systems 1336 Touch Innovations, LLC 2471 TouchSystems 2571 TRIPP Lite 1333 Tru Vue, Inc. 2763 TSItouch 2157 tvONE 2569 UC View 1554 US Hechuang Technology LLC (TDS Touch) 1854 Userful Corporation 1551 Vanguard LED Displays 1275 Ventus Wireless LLC 1560 Visix 2136 VISTAPLUS CO., LTD. 1747 vitroTV Corporation 1557 Vivitek Corporation, a Brand of Delta 1947 Wistron Corporation 2147 Work Market 1461 Worldwide Telecommunications, Inc. 1766 Xiamen Prima Technology 2169 Xi’an Novastar Tech Co., Ltd. 2360 Zytronic 2050 New exhibitors in bold. Exhibitor list as of 1/11/18. DSE2018.COM
light up the world Digital signage inventory and content management, programmatic and direct sales, all in one platform.
Visit us at BOOTH #1731 to find out how we can help you light up your network.
www.broadsign.com
50 Glenlake Pkwy, Ste. 430 Atlanta, GA 30328
PRESENTING SPONSORS
CONFERENCE SPONSOR
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WHAT’s INSIDE NEW FOR 2018! EMERGING TECH TALKS, p. 16 CONFERENCE PACKAGES, p. 6 EXHIBITORS TO SEE, p. 18
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