RECESSION – WHAT RECESSION?
AGENDA - SETTING THE CONTEXT
- CHANGING CONSUMER BEHAVIOUR - TOWN & CITY MANAGEMENT
AGENDA -
SETTING THE CONTEXT
POSITIVE
- The majority of retailers have found the bottom | are enjoying growth
- Growth in “go to” locations – Crescent, Kildare Village, Dundrum, Stillorgan
- Increased residential housing activity – Dublin based - An end to austerity
NEGATIVE
- The larger retailers will get bigger and the smaller retailers will potentially die (70% of mature retail markets owned by 3 or less players)
- ECB Interest Rate
- On-line – 2012 - €3.8billion | 2015 €5.6billion
- Towns, cities and secondary shopping schemes are becoming irrelevant to consumers – it’s all about the primary
AGENDA - SETTING THE CONTEXT
- CHANGING CONSUMER BEHAVIOUR
One Image Says It All!
- Retail is No Longer about a Product on a Shelf - Weekday – Convenience - Weekend – Experience
Experiential Retail
Experiential Retail
Experiential Retail Thru Expertise
Midweek Convenience
22%
AGENDA - SETTING THE CONTEXT - CHANGING CONSUMER BEHAVIOUR -
TOWN & CITY MANAGEMENT
Reviving Towns & Cities
The Problem Out of town retailer preference
Over retailed
Weak town centre mix
Planning policy
Greater consumer mobility Car parking charges & enforcement
E-Commerce competition Mixed landlord base
Accessibility
Changing consumer behaviour
Towns & Cities Review 2012 Sample – 11,287 citizens 5,027 stakeholders Face to face interviews – Conducted September 2012 KINDLY SUPPORTED BY
KEY DETERMINATES OF A TOWN OR CITY VISIT
Importance Importance Importance Importance Importance of Importance Importance of town of towns Importance of town/city Importance Importance of the dining & of car of the proximity to proximity to of car streetscape of events and of public standard of entertainment parking town/city where you where you parking price and promotions transport retailer alternatives accessibility atmosphere work / go to live presentation college
74.69%
70.76%
69.82%
67.25%
66.74%
66.08%
65.21%
62.91%
60.46%
56.37%
1st
2nd
3rd
4th
5th
6th
7th
8th
9th
10th
Town Team with a Town Plan
LIMERICK CITY REVIVAL WORKFLOW PLAN OBJECTIVE 1 - Retail & Hospitality Investment OBJECTIVE 2 - Citizen Engagement OBJECTIVE 3 - The Product (Standards, Service, Housekeeping)
THANK YOU
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