THE UTILITY OF NEW TECHNOLOGIES (B1) -GPS: the customer of the company like, gpsturismoactivo, use this gadget, to arrive the destination, and don´t get lost when they use its all terrains by the Monegros Desert. -QR code: the business, like companies related with the flights (e-dreams), use this code to check the ticket, give information, offers and so on. -Web page: El Cortijuelo use the website come forward,offer prices, type of lodging, direct selling. The websites use different information supports like texts, sounds, images, videos, programs, links, social media, and others... For companies like this, the web page tool is so useful, cause the brick-and-mortar selling is so diffficult on account of its location.
-APPS: is a software aplication that help the user ( the potential customer) to get the information, like on the website but in a quickly way and provides the sell process. For instance the app of Parque Nacional de las Islas Atlánticas offer you the posibility of have knowledge about the weather, advertising, prices… and other usefull items to program your travel.
-Blog: with this tool the tourist companies can show to the clients its services on an accurate manners. -Social Media: with the social media profiles, the firms has one of the best manners to do relevant surveys between its clients through the feedback that they find on the comments. On this way Sierra Nevada has a strong presence which has generated a optimus engagement with its followers.
COMPANIES THAT MARKET THEIR PRODUCT ON INTERNET
NH Hotel Group is marketing their products on the internet.
Port Aventura sell their tickets on the website.
Aquamijas has on the website information about the place, and too they are marketing with different products.
Playa Senator Hotels offer their products on the internet too.
On the website of E-Dreams you can choose different services to buy.
The importance of marketing on the internet (C2)
The corporations find several advantages. For instance we can start with the benefits of the “Online Retailing� where you can get to the customers around the world. In the other hand you can save the money necessary to open a brick-and-mortar shop. Some firms, like e-dreams, only develop its sell process on the internet. The e-commerce provide the customer purchases which develop his selling sitting on the couch. In addition, you get info like client preferences and you can put the focus on these ones to design the future potential sales for each kind of shopper. With the online commerce you have the possibility of use several ->
channels to get your profits but, in spite of the internet was your second incomes source it gives you assets because the lovers of the physical shopping, can research about some products or service just reading the comments of other clients.purchases. But nowadays, the world of tourism focus its sales on the internet. For instance, el 20,8% of the e-commerce spanish sales were make on Hospitality and Travel sector. (http://economia.elpais.com/economia/201 6/04/01/actualidad/1459500053_449714.h tml ).
Data Base
DATABASE LAW (E1) Once the text is readed, we didn't find any scope which affect us. Also, in the point three, the law defines what kind of data are regulated and only speaks about “personal data”. Despite of this, the point four, maybe can touch our database because it refers the acts which are regulated (but the acts developed with the personal data). Anyway, we are going to analyse this section cause we're going to do some of the reflected items. For instance, we have collected, recorded and stored data about several hotels and we go to disclosure it. Hence we have to deal with the clause eight which speaks about the main obligations imposed on data controllers. This point says us that we´ve to comply some indications like inform or get the consent of the hotels.
MARKET STUDY (F1)
Vincci Albayzin The hotel Vincci Albayzin is a bit more expensive than most hotels in our data base but it pays off because it offers many more services than most hotels, It has sauna, gym, is situated in the city centre, and other services that are of more quality than in some hotels, etc. This hotel has web page too, is promoted online, also we can find it in social media like instagram and facebook, and too it has tour guide services.
Eurostars Washington Irving This hotel cost arround 100 â‚Ź, is expensive but the service that you can use here are so good, the rooms are big and confortable. It is in facebook, youtube and twitter. Is situated in the city centre. Too it has gym, sauna and swimming pool. People said that value for money is excellent and a fantastic place for take a big break, is promoted online and if you buy your service here it can be cheaper.
Hotel Ibis Budget The ibis is a two star hotel. It a perfect place if you don’t want spend a lot of money this is your place. Has wifi and is It is well connected to the city center although it is in the Zaidin. Is promoted online and too you can find in the next social media: Facebook , twitter , gogle+ , pinterest , email. This hotel is fine if you are going to tread lightly because it is cheap and yet its services are not bad
Hotel Carmen This modern hotel, opposite El Corte Inglés, is an 8-minute walk from the Palacio de Congresos and an 11-minute walk from Granada Cathedral. It cost is 100 € per night but the services are fantastic, the modern rooms and suites offer free Wi-Fi, flat-screen TV, parquet floors and room service. The hotel has a modern restaurant with panoramic views, a lively bar and a café serving regional dishes. There is also a terrace with snack bar and outdoor pool. Too has tour guides services. And in the instalations you can find a fantastic gym with all your needs.
Pensión Atenas This low-rise hostel is located in a busy, central street, 5 minutes' walk from Granada Cathedral, 2.9 km from the Alhambra and 4,4 km from the Generalife Palace. The simple rooms have an en-suite bathroom, TV and free Wi-Fi. Superior rooms also have a flat-screen TV and work desk. The hotel serves a free breakfast in a simple dining room, and lunch and dinner buffet (for an additional fee). In addition, it has a TV room, a business center and parking for a fee.
Hotel Saray This refined hotel is located in the centre of the city. The modern rooms have free Wi-Fi, 32-inch flat-screen TVs, minibars and desks. The suites also have a rest room, and the superior suites are decorated majestically. It has tour guides services, and has swimming pool. A hot buffet breakfast is served at an additional cost. Dining options also include a refined restaurant with regional dishes, a sophisticated café and another café next to the outdoor pool, as well as an elegant bar.
Alhambra Palace This prestigious hotel, built in 1910 with the appearance of a Moorish fortress, is an 11-minute walk from the Alhambra and 1.1 km from the Generalife's ornamental gardens. The spacious and elegant rooms have free Wi-Fi, flat-screen TV, minibar and seating area. Most also offer views of the Alhambra or the cityscape of Granada. The suites have a separate living room. There is a Mediterranean / Moorish style lounge in the lobby. In addition, the restaurant serves international and regional dishes, and has a terrace and panoramic views. The services that you can find too a fantastic tour guides services.
Parador de San Francisco This elegant hotel is located in a former convent in the medieval area of the Alhambra, a 9-minute walk from the old Generalife Palace and 2 km from Granada Cathedral. The quiet, sophisticated rooms feature wooden or tiled floors and come equipped with free Wi-Fi and flat-screen TVs. Breakfast is available at an additional cost. There is a refined restaurant serving dishes on the terrace, and there is also a bar. Parking is free.
Hotel Spa Senator This luxurious hotel is situated in the centre of the city, next to the Exhibition and Congress Center of Granada, is 3 km from Granada Cathedral and 4 km from the Alhambra. The rooms are simple with modest furniture, free Wi-Fi, flat-screen TV, CD player, minibar, desk, coffee and tea making facilities. Buffet breakfast and parking are available at an additional cost. There is also a cozy cafĂŠ with bar. The Roman-themed spa features an indoor pool with waterfalls, saunas, ice caves, cold water baths, whirlpools and wellness treatments.
Hotel Santa Paula This hotel has a catch, the catch is that is so difficult to find it website and find out information about it. but removing that, this hotel is one of the best in Granada centre. It has fantastic services like tour guides, spa, sauna, gym, etc. The luxurious rooms feature exposed wooden beams, arched windows and wooden floors; They also offer free Wi-Fi, flat-screen TV, mini fridge, tea and coffee making facilities. The ornate superior rooms and suites also have a seating area and bathroom with mosaic tiles and double sinks. Room service available 24 hours. The hote offers buffet breakfast (at an additional cost) and has a terrace restaurant serving Andalusian food. There is also a gym, shuttle bus and meeting rooms
DIRECT MARKETING FACTORS (G1) The influencing factors of Direct Marketing are: - Progressive market segmentation. This refers to division of market in differents consumer groups that might requires different products or marketing combinations. -Increased the competition between products and also brands. Direct Marketing is favored by the intense competition between brands and by the little differentiation that consumers perceive of them. When this occurs, communication methods should help differentiate the brand from competitors.
-Trends in distribution. Direct selling and distance selling is usually used to market products.
-Development of information and communication technologies. This allows storing and analyzing a great information volume quickly and security. The creation of a database is available to majority of companies, and this provide them relevant information. -Commercial internet development. Internet has instruments to elaborate customized messages of needs and preferences of each client.
Direct Marketing Strategies All of our companies that we have selected in the d1 are business related to the touristic domain, more precisely about accommodation. Ten differents hotels in Granada province.
The idea of leaflets, flyers etc‌ it is a great idea but you must know, how to use it, where use it, and with what kind of people use to increase your company, carry on the well way. What we can explain about this point , it´s means that if you want that your idea for the hospitality, in such a case, become effective, you will need to segment the place that you give this advertisement, because you need to know what your company offer, and distribute those flayers in the right place where people who are interested in this kind of product go.
But all type of marketing materials had to be on premium paper stock, this is a really important pattern to follow. About the booklets, make sure that you show to the client in terms of what the business give and depict your rooms because it is insure they work and also add your competitive advantage, this can breed a lot of sales.
Hotels Which Contains Social Media -Vincci AlbayzĂn :This hotel has social networks like Facebook, Instagram, Pinterest, google +, twitter, flickr and youtube
-Eurostars Washington Irving : This hotel has social networks like facebook , youtube , twitter.
Hotels Which Contains Social Media -Alhambra Palace : This hotel has social networks like Facebook, Instagram, Twitter, youtube
-Hotel Carmen: This hotel has social networks like Facebook , Twitter , Pinterest and youtube.
Hotels Which Contains Social Media -Ibis budget: This hotel has social networks like facebook , twitter , google+ , pinterest , email.
-Pensiรณn Atenas This hotel has social networks like twitter , facebook , google+ , youtube
Hotels Which Contains Social Media -Saray Hotel This hotel has social networks like RSS, Facebook, Twitter, Linkedin
-Parador de San Francisco This hotel has social networks like Google +, Facebook, Twitter, linkedin
Hotels Which Contains Social Media -Senator Hotel This hotel has social networks like RSS, Facebook, Twitter, Flickr, Google +
- Santa Paula Hotel This hotel have social networks like google+
COMPETITIVES ADVANTAGES Competitive advantages for tour operator to travel to these companies in Granada: -Vincci Albayzín: It is located in one of the most important -Eurostars Washington Irving (H) places of Granada, the Albaicín. The hotel features unique decor inspired Its price per night is 65 € / person. by the Washington Irving. The rooms have air conditioning, heating and a This hotel has an à la carte restaurant private bathroom. that combines traditional and international This accommodation also has good value cuisine, and that is important for tourists. for money in Granada. They are also prepared to speak any language. ●
Alhambra Palace Ready to know the competitives advantages of this great Hotel? The Alhambra Palace is located just outside the ancient walls of the Alhambra and offers spectacular views of the city of Granada. It also has a tour company in Granada, one of the most important in Granada, called Granada singular www.granadasingular.com And as not to mention its price, because for where the hotel is located is not expensive at all, and they also speak your language . Also the kitchen of this hotel, cooks Andalusian food. -
-Ibis budget This accommodation has very good value for the best value in Granada. Customers get more out of their money compared to other accommodations in the same city.We speak your language! You can also take your pet with you for only â‚Ź 7, and this hotel is 200 meters from the Science Park of Granada
-Hostal Atenas Hostal Atenas is located in the heart of Granada's historic center, just 400 meters from the cathedral. It offers good-value accommodation. This hostel is located in a shopping area of ​the city. The hostel does not offer meals, but it has vending machines and is close to restaurants and bars where you can enjoy tapas ... You also find yourself in one of the cities where your tapas are great and at a good price.
-Hotel Saray This hotel is located 10 minutes from the epicenter of Granada, it is located in a place where there is not much pollution, and its restaurant has national and international dishes. It also has spa, sauna, gym and massage services. And one very important thing is that at the reception there is a change of currency for tourists coming from other places. And the price of one night per person is spectacular: only for â‚Ź 77 and of course, they speak any language
-Parador de San Francisco Is not it wonderful to stay in a hotel in the center of the Alhambra? As this hotel is located right in the center, besides being able to visit it, you have the luxury of being able to sleep next to this world heritage site. The restaurant serves a wide range of traditional Andalusian dishes and its terrace offers views of Los Jardines de la Alhambra. In addition to all kinds of languages, and have a touristic route service through Granada. This hotel is one of the most expensive, but it is no longer expensive and it is in a place of the most important of Granada. -Senator Hotel The Senator Granada Spa Hotel is an elegant hotel located next to the Congress Center of Granada, 250 meters from the historic center of Granada. The Senator's coffee bar serves a variety of hot dishes, sandwiches and drinks. The Senator Granada Spa Hotel has a free gym. You can enjoy a free spa session in the morning, on request and subject to availability. They speak all type of language Offers the night per person: â‚Ź 49 per night, this in Granada is a bargain!
-Santa Paula AC Palacio De Santa Paula is located on Gran VĂa de Granada, an important street that runs through the historic center. It occupies the old Moorish House, from the XIV century. There is a gym, sauna and Turkish bath. The hotel's restaurant, El Claustro, is located in the old convent library, next to the cloisters. Serves lunches, dinners and exquisite buffet breakfasts. They also speak your language
Hotel Carmen This hotel is totally centrally located, 5 min walk from Granada Cathedral and 2 minutes from the Palacio de Congresos y exposiciones de granada. It is a classic and rustic hotel, another of its advantages is that you can take your pet with you. In addition its price is the most normal, does not reach 100 â‚Ź / person per night . Also speak your language.