EyeCare Professional Magazine - Vision Expo East 2014 Show Guide by ECP Magazine

VISIONEXPOEAST SHOW EDITION 2014

EYECAREPROFESSIONAL www.ECPmag.com

Magazine

Automation “With the TRS, I use the time saved refracting to educate the patient about lens options and lifestyle beneﬁts, increasing both patient loyalty and practice proﬁtability.” – Nathan Bonilla-Warford, OD, FAAO Bright Eyes Family Vision Care Tampa, FL

MARCO TRS-5100 DIGITAL REFRACTION • Less time testing, more time marketing services • More patient capacity generated daily • Added time for contact ﬁttings and optical selections • Reduced Rx errors and patient disappointments • Less total labor in manual procedures and transcriptions • Immediate satisfaction with old/new Rx comparison

Revenue BECAUSE IT’S TIME FOR BETTER

Designed and Manufactured by NIDEK - Represented by Marco • 800.874.5274 • marco.com

International Vision Expo East NYC 2014 CELEBRITY APPEARANCES

CLAY MATTHEWS | Revolution Eyewear | Booth: 3820 Saturday March 29, 1:30 pm - 3:30 pm Come meet Clay Matthews, linebacker for the Green Bay Packers of the National Football League. Nicknamed “The Clay Maker,” he played college football at the University of Southern California. He was drafted by the Packers 26th overall in the 2009 NFL Draft and has been a star NFL player ever since.

TIKI BARBER Think About Your Eyes “Challenge A Celebrity Champion” Booth: MS6668 Saturday, March 29, 2 pm - 4 pm

Challenge Tiki Barber, former NFL running back, 3 Pro Bowl selection, 10,000 Rushing Yards Club & NY Giants All-Time Leading Rusher in fun and interactive games; including football, basketball, baseball, mini golf & beanbag toss. He’ll be joined by former Miss New York, Elizabeth Tam. Think About Your Eyes Premium members will have a speed pass line.

International Vision Expo East NYC 2014 CELEBRITY APPEARANCES, EVENTS AND PARTIES

Teenage Mutant Ninja Turtles

Sasha Cohen

TEENAGE MUTANT NINJA TURTLES Nouveau Eyewear Booth: 3675 Saturday, March 29, 12 pm - 4 pm Meet the Teenage Mutant Ninja Turtles live at the booth. Visitors can take advantage of show specials for Realtree Eyewear and several other collections. Raffles and free giveaways including Vision Expoexclusive Ninja Turtles lanyards.

SASHA COHEN Think About Your Eyes “Challenge A Celebrity Champion” Booth: MS6668 Sunday, March 30, 2 pm - 4 pm Challenge Sasha Cohen, a U.S Figure Skater and 2006 Olympic Silver Medalist, in fun and interactive games; including football, basketball, baseball, mini golf & beanbag toss. She’ll be joined by former Miss New York, Elizabeth Tam. Think About Your Eyes Premium members will have a speed pass line.

OPTICAL WOMEN’S ASSOCIATION The OWA 15th Annual Pleiades Award honoring Sherrie Rogerson of REM Eyewear Friday, March 28, 6 pm - 8 pm Pleiades Awards Cocktail Reception and Presentation. All are welcome. RSVP is required. Cocktail Reception begins 6:00 p.m. Program begins at 6:45 p.m. At the Marchon showroom, 8 W 40th St (between Fifth and Sixth Avenues), Floor 21, New York City. Transportation services from the Javits Center leave at 5:45 pm, 6:00 pm, and 6:15 pm.

LARRY HOLMES Think About Your Eyes “Challenge A Celebrity Champion” Booth: MS6668 Friday, March 28, 2 pm - 4 pm Challenge Larry Holmes, a former Professional Boxer, WBC Heavyweight Champion 1978-1983 & IBF Heavyweight Champion 1983-1985 in fun and interactive games; including football, basketball, baseball, mini golf & beanbag toss. He’ll be joined by former Miss New York, Elizabeth Tam. Think About Your Eyes Premium members will have a speed pass line.

EYEROCK’S ROCKIN’ FOR NEW EYES Saturday, March 29, 9 pm - 1 am Join musicians from throughout the optical industry and special guests for a night of fun and music at EyeRock’s Rockin’ for New Eyes concert at the Hard Rock Café in Times Square. All proceeds benefit New Eyes for the Needy, a charity that improves vision. Go to www.new-eyes.org for tickets and information.

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BAD HABITS: THE EYEDOCS OF ROCK Friday, March 28, 9 pm - 1 am Come watch the Bad Habits: The EyeDocs of Rock. This is an interactive concert where you pick n’ click the next song! At BB Kings Blues Club. Open bar 9-10 pm. Go to sponsors’ booths for a wristband to attend.

Bad Habits: The EyeDocs of Rock

International Vision Expo East NYC 2014 Larry Holmes

JACOB K. JAVITS CONVENTION CENTER

Exhibit Hall Hours: Friday, March 28 9:30 am – 6:00 pm Saturday, March 29 9:30 am – 6:00 pm Sunday, March 30 9:30 am – 5:00 pm

Think About Your Eyes “Challenge A Celebrity Champion”

Come see former Miss New York Elizabeth Tam at Think About Your Eyes’ “Challenge A Celebrity Champion” at Booth: MS6668. Elizabeth works in finance, is a freelance writer and was Miss New York United States 2012.

International Vision Expo East NYC 2014 BOOTH LAUNCHES & PROMOTIONS

Adlens

Baby Banz Briot USA

ABS Inc

A&A Optical Company Location: 3861 Description: Enter to win $1000 cash, an autographed football (signed by NFL greats: Ron “Jaws” Jaworski, Mike Ditka, and Tom Jackson) and more. A.I.T. Industries Location: MS7041 Description: Now a distributor of Canon instruments. Also offering 3.99% financing on most new instruments and equipment. ABS Inc Location: MS6943 Description: Transform your iPad in a powerful all in one measuring device. Using the Smart Centration technology, the app will take accurately fitting height, bridge, panto and monocular PD, BVD, Wrap, near and far PD and reading distance. ADDvantage Digital Progressives Location: LP7558 Description: View a short demonstration of the Fastgrind system and become eligible to win a free pair of ADDVantage HD digital progressive lenses made to your prescription. Adlens Location: 5035 Description: Adlens Adjustables Sundials are the sunwear extension to the Adlens Adjustables range. Based on the Alvarez technology and enabling the same continuous adjustment from -6D to + 3D as the original products, these sunglasses come in a dark grey lens tint with UV protection.

Alpha Viana Inc Location: 5047 Description: 20% off and free shipping on 30 or more frames. 10% off and free shipping on 15 or more frames. Altair Location: 4635 Description: Join us for a “Taste of California” as we celebrate the launch of Altair Evolution, our new trend collection for men and women. 2:00 pm Saturday. Alternative Eyewear Location: 3775 Description: See the newest models in Plan “B” Eyewear’s most fashionable line of eyewear for women – Glacée. American Vision USA Location: 5257 Description: 30% off in both of our collections SEELINE & ONE AD INFINITUM. Buy one Kids frame at full price get 50% off the second one. Anglo American Optical Co Ltd Location: G618 Description: 10% discount on all frames. Arch Crown Inc Location: 4315 Description: 10% off any order of tags or labels. Applies to stock and custom printed products. Take $50 off our popular Starter Package. Regularly $725, now $675.

Avalon Eyewear Location: 3808 Description: Purchase core frames to earn Amex Gift Checks. Also select models of clamshell hard cases will be available for just $0.55 each, sold in units of 100. AXEL S. Modebrillen GmbH Location: G575 Description: “Fancy wearability” is our slogan. Our AXEL S. models aren’t made for the mainstream, but for fashionable individuals. Baby Banz Inc Location: 5344 Description: Take advantage of 15% off of any order over $100 or free shipping on any order over $500. Badgley Mischka Location: 3556 Description: Purchase 12 Badgley Mischka frames, receive a free frame. Purchase 18, receive a Badgley Mischka watch. Purchase 24, receive a free frame and a Badgley Mischka watch. BBig bv Location: G681 Description: New styles on our children’s frames. bebe Location: 4635 Description: Join us for our popular bebe cosmos, preview the all new bebe Black optical and sun collection and take advantage of show specials. 2:00 pm Friday.

Alexandra Peng Location: G490 Description: When you place an order of 25 frames, you will get 3 free frames added onto your order. Purchase 50 or more frames and receive a free iPad air.

6 | EYECAREPROFESSIONAL

Asart Vue DC Location: G679 Description: The new EVA R model features a modern shape with bright and warm colors.

Coburn Technologies

International Vision Expo East NYC 2014

Cotton Club

Best Image Optical Inc Location: 3803 Description: Purchase 50 frames and get a free 7-inch tablet, plus receive 20% + 10% discount for show order and all future orders for 12 months. Purchase 100 frames and get a free iPad, plus receive 20% off show order and 20% + 10% off all future orders for 12 months. Blackfin Location: G104 Description: Check out the lightest titanium collection made in Italy. 12 new styles available. Bolle Location: 4309 Description: For every Folds of Honor Sunglass sold, Bolle makes a donation to the foundation. An additional donation to will be made on behalf of anyone who stops by and enters a drawing for a chance to win a pair of Folds of Honor V3 Golf Sunglasses. Bright Display, Inc Location: 4200 Description: Get 15% off all acrylic orders. Daily drawing – enter to win a 31 frame display package (Display Package 1 – retail value over $180). Brilleneyes Location: 3147 Description: Daily raffle of a Roy Robson umbrella and an elegant Roy Robson men’s leather wallet. Valued at $150. New account show special: 12 pcs or more, receive 1 free frame Briot USA Location: LP7255 Description: Attend one of our education sessions and be entered to win a $100 Visa gift card at the end of each session. Visionix is offering a free 3D Anatomy of the Eye Poster. OptiTab will be a gift with the purchase of any Briot Edging System. 8 | EYECAREPROFESSIONAL

Eastern States

Fatheadz Eyewear

Brooklyn Spectacles Location: 5253 Description: See the BERKELEY C23 Caramel Fade, new to our Classic Collection.

CLEARLENS Location: 5467 Description: 10% - 15% on all cleaning cloth orders Silicon nosepads – from $0.15 pair.

Bruder Healthcare Company Location: MS6636 Description: Get a free sample of the Bruder Eye Hydrating Compress. The microwave activated compress is an effective way to treat Dry Eye, MGD, blepharitis and chalazions.

ClearVision Optical Location: 4421 Description: Come by for a full day of rapid prototyping, interaction with a 3D printer and scanner, and for direct access to 3D printing specialists.

C&E Vision Buying Group Location: 5258 Description: Raffling off a 40’ Flat Panel TV. Place a qualifying order with any C&E Vision vendor or become a member at the show. Also offering terms and cash back on all stock orders of 24 frames or more.

Clic Goggles Location: 5039 Description: For every order of 12 pieces, get the 13th piece free.. Free display and shipping with an order of 28 pieces or more. Order 14 pieces or more and receive a free display.

Cerium Optical Products Location: LP7569 Description: Discover how color can alleviate visual discomfort and help with dyslexia. CIDI SRL Location: 5359 Description: See 432 colors combinations with only 12 frames. CINZIA Location: 3520 Description: Check out the new sunwear and ophthalmic styles from Cinzia, Scott Harris, Michael Ryen, and Adin Thomas. Clariti Eyewear Location: 4234 Description: See the Konishi KF8262, made with Flex Titanium. Classique Eyewear Inc Location: G588 Description: Place an 18 piece order and receive a William Morris travel cosmetic bag. Place an 36 piece order and receive a William Morris travel tote bag. Also receive the iconic William Morris Beach Bag free.

Coburn Technologies Inc Location: LP7519 Description: Stop by and take advantage of our special savings on all our new lens finishing systems including popular Excelon and Exxpert series. In celebration of Coburn’s 60th Anniversary, take advantage of special 6 Month, $60 Payment Lease options. Cocoons Location: 4409 Description: Pick up one of our free Cocoons tote bags. Cotton Club Location: 5353 Description: The Cotton Club Polarized sunglass collection is constructed from the newest materials that defines the concept of style, quality and luxury at affordable prices. C-ZONE Location: G583 Description: 10% off on each frame bought. No minimum quantity required. Danyang Optimal Optical Glasses Location: LP7643 Description: See our complete collection for all kinds of semi-finished lenses.

International Vision Expo East NYC 2014

Hilco

David Green Eyewear Location: 3030 Description: See the Real leaf frames, inspired by the uniqueness of nature. Derapage Location: U211 Description: See our one of a kind acetate material from Italy. DGH Technology Inc Location: MS6845 Description: Come by for special Expo discounts with additional warranties Diopsys, Inc Location: MS6417 Description: Purchase the Diopsys NOVA-VEP Vision Testing System with the new DiopsysNOVA-ERG Module at a reduced cost. Eastern States Eyewear Location: 4035 Description: All customers placing orders before 11am will be rewarded with a VIP Amex gift card. Attendees will be awarded additional gift cards with purchases. EDELWEYES Location: G575 Description: Have a look at our new collection of acetate and wood. Eight To Eighty Eyewear Inc Location: 5174 Description: Drop off a business card for a chance to win an Xbox One.

Evolutioneyes Eyewear Location: G239 Description: Green Totes with all purchases and Sydney Love Luggage with qualifying purchases. Exclusive Optics Location: 3104 Description: Free Nosepad Kit Set with minimum purchase of $300 ($40 value). EyeCOR by Nteon Location: MS7018 Description: Purchase EyeCOR at the show and receive a $200 Show Special discount. Eye-Hole Location: 3500 Description: For any purchase of 25, get 2 free Eye-Holes. That’s a $50 value. Eyes of Faith Optical Location: 3900 Description: Be one of the first 25 visitors each day to receive a free pair of VeggieTales sunglasses or Women of Faith readers. Fashion Optical Displays Location: 3535 Description: Purchase the Crystaline Counter Rotator for only $250! Regularly $299, this rotator is the perfect counter top addition to hold sunwear or special collections of frames you want highlighted. Holds up to 28 frames. Available in your choice of hardwood or laminate finish.

Eschenbach Optik of America Location: MS6626 Description: The SmartLux Digital is a revolutionary portable, video magnifier with a multitude of features at an economical price! Stock up and save with our buy 6 & get 1 free offer. EUROPA Location: 3520 Description: Open a new account at the show and get $100 cash on the spot.

L’ Amy

ic! berlin

Fatheadz Eyewear Location: 4766 Description: Come see the debut of Dea Preferred Stock, a refined look at women’s eyewear that includes 16 intriguing choices. With eye sizes up to 60mm, Dea Preferred Stock has extended temple lengths to offer a spacious all day comfort. Fast Grind Location: LP7558 Description: Discount of 10% to 20% on all small equipment including but not limited to Pupilometers, Digital Lensmeters, and Auto Lensmeters. First Insight Corp. Location: MS6720 Description: No payments for 90 days, or 20% off MaximEyes Software, or 20% off MaximEyes Cloud Setup fees. Floats Eyewear Location: 4412 Description: Free display with every order. Fortifeye Vitamins Location: MS6610 Description: 20% off all Fortifeye Vitamin products. Frame Displays Location: 3540 Description: Only $300 for a 60-piece wall mounted acrylic panel for displaying varieties of eyewear. Also, provide your floor plans for a new design or remodel, and receive a 10% discount when you place your order. Freedom Scientific Location: MS6611 Description: Register to win a RUBY XL HD handheld video magnifier for your practice. Global Vision Eyewear Location: 5342 Description: Spend $500, receive a 15% discount. All orders receive a 10% discount.

Luzerne Optical

International Vision Expo East NYC 2014

OGI

Morel

GPN The EDGE Location: MS7056 Description: Attend a booth webinar for the GPN Mentoring Program, The EDGE or VHR-Advisor and enter a raffle for an iPad.

ic! berlin Location: G554 Description: Presenting our first collection of hybrid sunglasses: superfine acetate rims inside a stainless steel frame.

Hilco Location: 4623 Description: Save 21% when you purchase the new C2 6-Place display for $299.99 Includes: 6-place counter or slat wall display with components; 6 C2 Leader Rx Sport frames; bonus assortment of best selling cleaner and accessory items; and a customized C2 in any color and size and a Strap-Adapt head strap free.

I NEED YOU Location: 5457 Description: A special deal is waiting for those deciding to order original I NEED YOU reading glasses. ICare, USA Location: MS6511 Description: Offering special pricing and financing on show purchases.

Impressions Color Contacts Location: 5353 Description: Impressions colored contacts blend naturally with your patients’ eyes to create a beautiful look. Available in nine dazzling opaque colors. Indo Lens Group S.L.U. Location: LP7683 Description: See the only anti-reflective treatment on the market that provides full protection against UV, Infrared radiation and blue light. Inspecs USA Location: 4403

2013 Project Highlights – Your Donations at Work! With your help, Optometry Giving Sight was able to allocate $1.8 million to 46 projects in 28 countries in 2013, impacting on tens of thousands of individuals. Thank you for your support.

Highlights: 34 students graduated from degree and diploma Optometry programs in Africa 12 Schools of Optometry received ongoing and new funding support* 2,440 people were given direct training and skills development 139,450 children were screened as part of Child Eye Health Programs 44,268 people received direct access to eye and vision care * Ongoing funding:

Argentina

Cameroon

Eritrea

New schools:

Haiti

Mexico

The first optometrists in Mozambique graduated in 2013! Photo credit: Mozambique Eyecare Project

Moldova

Malawi

Mali

Mozambique

Nicaragua

Vietnam

Nine students graduated from Universidade Lúrio in Nampula in 2013, becoming the very first degree-qualified optometrists in Mozambique. Four of the graduates have been employed at the university and will become the first local members of staff. Joel de Melo Bambamba graduated top of the class, he decided to study optometry because his grandfather was blind and his brother has serious vision impairment. “I am very happy to have finished,” he said. “To have reached a dream of mine, and for my parents.” Joel was also awarded the Jill and George Mertz Fellowship by the American Optometric Foundation and is currently studying for his Masters. For more 2013 highlights, check the news story on our homepage, givingsight.org

To donate visit

www.givingsight.org or call 1888 OGS GIVE

Watch Video

International Vision Expo East NYC 2014

OptiSource

PSI

Description: The Kardashian Kollection, available in both optical and RX sun, offer a variety of frame options to complete and complement any signature style.

Long Island Ophthalmic Location: MS6706 Description: Free instrument table with the purchase of select qualifying instruments.

Kingdom Eyewear Location: 3123 Description: Receive a $25 gift card and one beautiful ZEN Barcelona sunglass frame with a 25 frame show order.

Look Vision Location: G289 Description: See our new collection of sunglasses for LE TANNEUR.

KleerSpex Group, LLC Location: 3004 Description: Order at the show and reduce the one time set-up fee by 50% – $12 savings for each imprint. Order 1,000 bottles of our lens cleaner, and get your custom imprint free. We will also include 1 gallon of lens cleaner free.

LS&S LLC Location: MS6614 Description: Stop by for a free lens cloth. Receive free shipping on all orders placed at show.

Konan Medical USA, Inc Location: MS6956 Description: Special Expo pricing on all products.

Luzerne Optical Laboratories, Ltd Location: MS6752 Description: Stop by for free gifts and exciting drawings for valuable gift cards, electronics and iPad give-away. Pick up a complimentary certificate for Luzerne’s exclusive FreeFocus digital lenses.

Lafont Company Location: G410 Description: Beauty, style and sophistication are seen throughout all styles in our newest collection.

M&S Technologies Location: MS6716 Description: One free Smart System Tablet ($575 value) or $200 off per each Smart System 20/20 purchased at the show.

L’AMY America Location: 3853 Description: Make an appointment and preview a L’AMY America collection and get a free Nina Ricci watch valued at $300.

Maculogix, Inc Location: MS6314 Description: The AdaptDx advanced dark adaptometer is a new and practical test for dark adaptation assessment as an indicator of retinal health and function.

Lipotriad Location: MS6606 Description: Giving away free magnifying glasses and total cover sunglasses. Local Eye Site, LLC Location: 4484 Description: Offering free 30-day job postings to first-time users, and discounts of up to 50% off job slot package deals to everyone else.

12 | EYECAREPROFESSIONAL

Marco Ophthalmic Location: MS6703 Description: XFRACTION is the refractive process created when OPD wavefront technology is combined with automated digital refraction. Martin & Martin Location: G100 Description: New styles made from ecofriendly cotton acetate in wood looks.

REM Eyewear

Maui Jim Inc Location: 3475 Description: Come to our Hawaiian cocktail event at 4-6 pm on Friday. Enjoy food, cocktails and entertainment by our Polynesian dancers while you discover our newest sunglasses. Max Eyewear Ltd Location: 5274 Description: $1.99 for a variety of frames. McCray Optical Location: 5252 Description: Inquire about our new cleaning cloths. Custom full digital printing 6x7 design with 3 grade options. McGee Group Location: 3556 Description: Receive an American Express gift card with qualifying show orders. MEI srl Location: LP7575 Description: Check out our EZfit, which has all the capability of our larger, industrial edgers at a price that’s right for smaller labs. Menicon America Location: MS6516 Description: Unveiling Miru 1day Menicon Flat Pack – our new daily disposable in a revolutionary wafer-thin and exceptionally hygienic flat-pack. Miraflex Location: 5343 Description: New line, featured with the famous Randy Kazandy character in the best glasses for kids. Get your new frames with an additional 5% discount. Miyagi Eyewear Location: G370 Description: Buy 12, get 1 free, buy 24, get 3 free, buy 30, get 6 free.

PRIORITY CLUB

TAKE A GLIMPSE INTO THE FUTURE OF EYEWEAR Visit Adlens booth 5035 for the VPO Priority Club Seminars. Daily, every hour on the hour. It’s your insight into the future of variable focus eyewear and how you could be involved. VPO is a unique technology that mimics the eye’s natural dynamic behavior. It is the most dramatic advancement in optics in over 50 years.

28, 29 & 30 MARCH

ADLENS BOOTH 5035

VISION EXPO EAST We look forward to seeing you.

Top Ten Things To Do In New York City 10. Everyone should discover the historical significance of the Statue of Liberty, Ellis Island, the Empire State Building, The World Trade Center Memorial and the other national landmarks in New York. 9. Join the Argument for Best Pizza One of the longest running debates is not only New York vs. Chicago pizza, but who actually has the best pizza in New York. Tons of restaurants serving homemade pizza offer up a voice in the debate. 8. Take it to the Top of the Rock The newly opened Top of the Rock Observation Deck on the 67th, 69th and 70th floors of 30 Rockefeller Plaza offers one of the most impressive views of the city.

3. Times Square It doesn’t have to be New Year’s Eve to enjoy Times Square in New York City. As the heartbeat of NYC, Times Square signifies everything that the city represents. 2. Carnegie Hall An entire trip can be dedicated to Carnegie Hall and its collection of delicious restaurants, its enticing gift shop and educational museum. As one of the premiere concert halls in the nation, Carnegie Hall is a national institution. 1. Stroll through Central Park Leave your hotel and enjoy a stroll or ride a bike through one of America’s most famous parks. There are plenty of recreational activities and there’s always something special going on in the park, like the Central Park Film Festival.

7. The Metropolitan Museum of Art From the early 20th century portraits and sculptures to the steel mastery of Frank Stella, the Met is one of the foremost collections of fine art in the world. 6. Radio City Music Hall Is there a more American theater than Radio City Music Hall? This timeless testament to entertainment has captivated visitors since the 1930s.

Publisher/Editor

Advertising and Sales

Jeff Smith

VP, Advertising Sales

(215) 355–6444 • (800) 914–4322 lblanton@ecpmag.com

Lynnette Blanton

Editorial Offices

Production/Graphics Manager

5. Madame Tussauds Wax Museum Where else in the world can you have a picture taken with Britney Spears, President Bush and Jack Sparrow?

Bruce Drob

111 E. Pennsylvania Blvd. Feasterville, PA 19053 (215) 355–7019 • Fax (215) 355–7618 www.ecpmag.com jeff@ecpmag.com

4. Broadway If you can make it here, you can make it anywhere. And without a doubt, you should try to make it to a Broadway show!

Opinions expressed in editorial submissions contributed to EyeCare Professional Magazine are those of the individual writers exclusively and do not necessarily reflect the opinions of EyeCare Professional Magazine, its staff, its advertisers, or its readership. EyeCare Professional Magazine assume no responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

International Vision Expo East NYC 2014

Revolution

MONOQOOL Location: U211 Description: Come see how we 3D Print our eyewear in the booth. Morel Eyewear Location: G458 Description: ÖGA’s Copentate concept conveys the brand’s architectural approach by skillfully combining materials with technology. Mosaic Eyewear Location: G470 Description: Buy any 12 frames, get 2 additional for free. Mykita Location: G358 Description: See our new models MeRCeR and GReeN, which are distinguished by the contrast between traditional shape and unconventional surface. My Vision Express Location: MS7013 Description: Get the Demo of latest MVE version 2014 and Meaningful Use Seminar. Enter to win Dell Venue 8 Tablet loaded with our Practice Management & EHR Software Demo. NOVAX USA LLC Location: LP7549 Description: Enter to win an iPad w/ full access to NOVAX IPort. NSL Analytical Services, Inc. Location: LP7677 Description: Add the ESWT+ Statistical Analysis Package to your lens testing and receive 15% off. O.VE.R.AL snc/Seeoo Location: 3045 Description: The Seeoo Collection is handmade in Austria.

Santinelli

OCULUS Inc., USA Location: MS7049 Description: Enter to win an iPad mini. See the OCULUS limited edition colorful topographers.

Description: Introducing the newest in tracing technology with a contact-free 3D measuring system. The revolutionary new laser scanner is non-tactile and can reproduce lenses to exact specifications.

OCuSOFT Location: MS6425 Description: Receive a free tote bag with purchase. Save 10% on select items.

Pro-Optics LLC Location: 5563 Description: 10% discount will be offered on all orders of OpticShop products.

OGI Eyewear Location: G517 Description: Introducing the 4302, which features paneled texture paired with the finest Japanese titanium.

PSI Location: LP7455 Description: PSI has two new blocking pads for hydrophobic lenses. Also offering show specials to save up to 50% on supplies and finishing equipment.

OnO Optical Co Ltd Location: 3802 Description: Offering 20% off of our wholesale price list. Optical Works Corp Location: LP7209 Description: 10% discount in all purchase orders received during the show. Optimetrics Inc Location: MS7055 Description: Introducing the Opti-Chart Visual Acuity System. This all-in-one system is very easy to use and most of all only $995. Optisource International Inc Location: LP7548 Description: The Super IFP is a clear, thin film pad that has a specially formulated high-tack adhesive designed to grip to the smoothest, slickest, most oil-resistant surfaces. Pacific Optics Electronics Location: MS6623 Description: We have developed a new auto lensmeter and three models of Slit lamp. PFO Global Location: LP7173

14 | EYECAREPROFESSIONAL

Signet Armorlite

Quantel Medical Location: MS6642 Description: The portable ultrasound biomicroscope (UBM). Randy Jackson Location: 4352 Description: Free rechargeable, portable charger with the purchase of any 8 Randy Jackson frames. REM Eyewear Location: 4353 Description: Buy 20 and receive a $75 Amex gift card, or buy 50 branded frames to receive a TUMI Ducati luggage MSRP $545. Renee’s Readers Location: 4000 Description: Enter our raffle to win your own pair of his and hers Renee’s Readers. Revolution Eyewear Location: 3820 Description: American Express Gift Cards -10 Frames for a $25 gift card. 18 frames for a $50 gift card. 24 frames for a $75 gift card. 30 frames for a $100 gift card. 50 frames for a $250 gift card. Place a 12 Piece order for Robert Graham and receive one free frame.

PLEASE STOP BY THESE SELECT EXHIBITORS ABS Inc Smart Mirror . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6943 Adlens USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5035 Baby Banz Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5344 Briot USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7255 Clariti Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4234 Coburn Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7519 EyeCare Professional Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5465 Eyewear by ROI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MR5667 Fatheadz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4766 Frame Displays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3540 Hilco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4623 Hoya . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7103 ICare, USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6511 ic! berlin america . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G554 JF REY Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G660 LINDBERG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G510 Marco Ophthalmic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6703 Match Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3575 My Vision Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS7013 Nassau Vision Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7263 National Lens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5353 Nidek Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS7022 Optisource International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7548 Rem Eyewear. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4353 Revolution Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3820 Santinelli International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7321 Signet Armorlite Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7215 Spectacle Eyeworks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G600 Super Systems Optical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7558 Younger Optics / IOTA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7155

International Vision Expo East NYC 2014

Super Systems

Tifosi

Ultra Palm

RevolutionEHR Location: MS6418 Description: Offering a free Bose Sound Dock on all Expo orders.

Shadowclip Inc Location: 4184 Description: Enter to win a shadowclip kit when you purchase a kit at the show.

Sospiri by Ottica Veneta Location: G636 Description: 10% off opening orders for new accounts.

RK Design Optik GmbH Location: G476 Description: New Kowalksi models with leather temples.

Shamir Insight Location: LP7535 Description: Stop by to learn about our newest designs: Attitude III – Sport, Attitude III – Fashion, Attitude III – Single Vision and Duo.

Stereo Optical Company, Inc Location: LP7635 Description: 15% off Stereo Optical’s purchased, excluding ophthalmic products.

Ronit Furst Hand Painted Eyewear Location: G580 Description: New colors and styles for 2014. Ron’s Optical Location: 3609 Description: 10% off your order of premium eyeglass cases. Value case lines excluded. Rye&Lye Location: G104 Description: Preview our latest introduction of Rye&Lye with wood, leather details. Samal Design Location: G393 Description: Displaying a frame collection featuring 24 ct gold lenses.100% handmade in France. Santinelli International Location: LP7321 Description: Product specialists will demonstrate 4-minute “lightning rounds” on several of our most exciting new products. See our vastly expanded selection of high-quality supplies, frame parts, tools & accessories on display & pick up a copy of our all-new catalog.

Shanghai Weixing Optical Location: LP7375 Description: Newest generation, high performance photochromics. SHO EYEWORKS Location: G117 Description: Introducing ALIGN & SLIM from our exclusive new collections. Sightique Optical Location: 3112 Description: Receive a free iPad if you purchase 59 frames or more. Signet Armorlite Location: LP7215 Description: Take a turn spinning the color wheel to win a prize and find out how to order your complimentary “See the Colors of Life” dispensing mat and poster. Simon Associates Limited Location: 5562 Description: See how easily the Fog-Stop can keep your lenses clear.

SeeConcept by AMEICO Location: 3020 Description: See our recently launched LetmeSEE readers.

Smart Centration System Location: MS6943 Description: The Smart Centration system is designed to improve ECP efficiency, enhance the patient eyewear shopping experience, and bottom-line profits.

SeeMeCab Location: 5445 Description: Come see our FRAMESADVISOR Digital Eyewear Stylist Assistant.

Solo Bambini Location: 5435 Description: 10% discount on all orders and free shipping on 12 pcs or more.

Stetson Eyewear Location: 4352 Description: Get a free Stetson wallet with the purchase of any 8 Stetson frames. Sunoptic International LTD Location: 4209 Description: 20% discount on all orders above $300 + free shipping. 30% discount on all orders above $600 + free shipping. 50% discount on all orders above $1000 + free shipping. Super Location: G253 Description: Lucia Bomb is wrapped in baby blue tinted snake skin, and is coupled with crystal clear acetate. Super Systems Optical Technologies Location: LP7558 Description: Discount of 10% to 20% on all small equipment including but not limited to Pupilometers, Digital Lensmeters, and Auto Lensmeters. TEKA Eyewear Location: G565 Description: Get a free pair of cleaning gloves to make all your frames sparkle. THAMES CO LTD Location: 5651 Description: Our Rx optical adapter is the most aesthetic solution with the widest field of vision.

FAST, EASY, PAINLESS. GOOD COMPLIANCE AND RELIABLE RESULTS.

This handheld device delivers accurate IOP measurement “I was thrilled when I saw this instrument at the 2008 AOA meeting because individuals hate to be shot in the eye with a puff of air and I have been looking for 30 years for something not so barbaric. This instrument removes the need to place a puff of air in the eye, while meeting both the quality and ease-of-use requirements of larger tonometers.” Randall Thomas, O.D., M.P.H., F.A.A.O

The Icare® tonometer is a no-brainer for any busy practice. It is easy to use, patients love it and it streamlines the examination process since it doesn’t require topical anesthesia or NaFl dye use. In addition, I have found the Icare® to be more reliable and accurate compared to applanation tonometry when dealing with patients who have poor cooperation, deep set orbits, prominent brow or photophobia. Ian B. Gaddie, OD, FAAO

VEE Visit us at 6511 Booth #MS

www.icare-usa.com

Since we’ve been using the Icare we’ve found great efficiency and accuracy within our practice. Not only have patients expressed gratitude for this new device rather than having drops instilled in the eyes that burn or sting, we’ve found greater confidence and accuracy in our diagnosis because no previous drops are affecting the ocular surface. It also saves a significant amount of time per patient allowing us to see more patients and it provides consistent IOP measurements compared to the Visit us at WCPOS 2012impresses more cumbersome previous options.Milan, Finally 7-9 new September technology always patients and especially when it’s an improvement in patient comfort compared to what they experienced in past examinations. Even our staff have migrated over to using the Icare® because of it’s ease of use and great patient response. Paul M. Karpecki, OD

International Vision Expo East NYC 2014

Zen Barcelona

XOXO

Tifosi Optics Location: 3200 Description: Introducing the new Velocé Frame and Rx Adaptor Insert. Available in 2 options – 6-base and 8 base –$99.95 for the set, or $49.95 for the adaptor only.

VELVET EYEWEAR Location: G684 Description: The Velvet Wristlet features a luxurious leather look outside embossed with the Velvet logo.

Western Optical Supply Inc Location: 4021 Description: Hand tools of all shapes, styles and functions to try out. Find the ones that are perfect for you.

Tomey Location: MS6503 Description: Purchase a TOMEY RT-7000 Auto Ref/K/Topo OR TOMEY TMS-4 Topographer or TOMEY EM-3000 Specular Microscope and receive a free small electric table.

Vera Bradley Location: 3556 Description: Purchase any 12 Vera Bradley frames and receive a free Vera Bradley Hanging Cosmetic Bag. Purchase any 18 frames and receive a free Vera Handbag. With any 18 frame ophthalmic order, receive two free sunglasses.

Whiteout & 88Glare GmbH Location: G101 Description: The HAMPTONS Lightness Collection consists of highly functional, light and durable prescription glasses.

Trevi Coliseum SRL Location: 5353 Description: Constructed from the highest materials that defines the concept of fashion and luxury. Made in Italy and backed by a two year warranty.

Via Spiga Location: 4352 Description: Free tumbler with the purchase of any 6 Via Spiga frames. Free $20.00 Starbucks gift card with the purchase of any 10 frames.

Tura Location: 3841 Description: Offering exclusive promotional packages with qualifying orders – a glamorous Hollywood movie package of legendary films and a Smart TV free.

VisiVite Eye Vitamins Location: MS6605 Description: Stop by for a no-obligation practice analysis between Friday noon and Sunday at 3 PM and save up to $228.00 on one case of any VisiVite Eye Vitamin Formula.

Ultra Palm Location: 3855 Description: Our new collection features big bold frames, with extremely detailed crystal work.

Vistana Location: 4409 Description: See the newest addition to the world’s most elegant collection of polarized fitover sunglasses.

Undostrial Location: G675 Description: Full leather frame, made of genuine cow leather. Handmade in Paris.

Vivid Eyewear Inc Location: 4221 Description: Receive a cool pair of polarized Vivid Suns with any purchase of 25 or more Vivid frames.

Urband Location: G672 Description: Launching a new flexible hinge on our new acetate collections. VANESSA & MEHDI SARL Location: G283 Description: The Fly bar in pure titanium comes with its new finery of colors.

Walman Instrument Group Location: MS7008 Description: Stop by if you are curious about Electronic Refraction and connectivity to your EHR? Or are curious about AutoFluorescence imaging?

Wiley X Eyewear Location: 3509 Description: Earn free product and displays with a quantity purchase suited specifically for your practice. Wilson Ophthalmic Location: 4623 Description: 10% off your initial order of Sensor Medical Single-Use Lenses. Take advantage of great show pricing on Welch Allyn’s best diagnostic instruments. 20% off Welch Allyn ophthalmoscopes, retinoscopes, transilluminators and power handles. X-IDE Location: G104 Description: Come and visit our new introduction with a blast of colors and unique ideas. XOXO Location: 3556 Description: Purchase 10 XOXO frames, receive a free XOXO Twista Handbag. Zen Barcelona Location: 3123 Description: Receive a $25 gift card and one beautiful ZEN Barcelona sunglasses frame with a 25 frame show order.

E YEWEAR TRENDS FOR SPRING 2014 MEN’S TRENDS FOR SPRING 2014 Whether they have an architectural obsession, seriously energetic appeal or old-school roots, guys everywhere are sure to take notice of the masculine specs and sunnies running the gamut this season. Boasting streamlined and retro shapes, neutral and flashy hues, as well as minimalistic and edgy accents, the eyewear options for dudes are simply endless! BOSS Hugo Boss (B0563S)

ÖGA (Copentate)

Architectural Serenity Crisp, geometric lines and monochromatic color schemes are the driving forces behind this mathematically inspired eyewear trend. Straightforward silhouettes like clean squares, extended rectangles and angular designs become more noteworthy simply because of their stark, yet pleasing, architecture.

Pro Design (4689 & 4690)

TUMI (Bassano)

Brazen Trailblazer Diesel (DL93)

Face à Face (Alium 1)

MYKITA MYLON (Titan)

Prada Linea Rossa (SPS 01P)

Go-getters, who are known for breaking ground when it comes to fashion, will be revved up to see the latest specs ‘n’ shades marching down spring’s runways. A riot of color – featuring minty to algae greens, cool to electrifying blues and opaque to zesty citruses – re-energizes traditional menswear for edgy appeal.

Miyagi Eyewear (Harold)

Robert Graham Eyewear (Polk)

Shwood (Eugene)

Alexander Collection (Sharon)

Badgley Mischka (Alaina)

Derek Lam (Skyler)

Dolabany Eyewear (Harmony)

Seventies Reboot Eyewear takes on the playful ‘70s era this spring, but with a refurbished mindset. Old-school aviators, rounds, wayfarers and Clubmaster-inspired profiles meet modern, futuristic updates, such as layered constructions, mixed materials and look-at-me brow bars.

WOMEN’S TRENDS FOR SPRING 2014 This season, easy-breezy beauties, summer-lovin’ ladies and bold babes will have something to ogle over when it comes to eyewear! With all kinds of styles – from muted pastels to vivid brights; timelessly vintage silhouettes to modernized profiles; and cleanly chic detailing to look-at-me embellishments – at the fashion forefront, there are plenty of frames for gals to choose from!

Breezy Spirit Even the most light-hearted beach babes will ooh and ahh over the oceanic-inspired sunnies and specs making waves this spring. A mix of stone grays, moonlight whites, sea greens and placid blues provide a calming base, while relaxed shapes further the serene feeling rooted at the very heart of this trend.

EYEWEAR TRENDS FOR SPRING 2014 WOMEN’S TRENDS FOR SPRING 2014 This season, easy-breezy beauties, summer-lovin’ ladies and bold babes will have something to ogle over when it comes to eyewear! With all kinds of styles – from muted pastels to vivid brights; timelessly vintage silhouettes to modernized profiles; and cleanly chic detailing to look-at-me embellishments – at the fashion forefront, there are plenty of frames for gals to choose from!

BCBGMAXAZRIA (Fascination)

Lisa Loeb (Loved You)

Vistana Collection by Live Eyewear (W J609G)

Ziggy by Cendrine O. (1386)

ICU Eyewear (7376)

Jimmy Choo (LUS)

Plume Paris (Clamart)

Tory Burch (TY9030)

Faded Summer Ladies who live for the dog days of summer will soon be grinning from ear to ear after spying these sultry, yet earthy, frames. Flirty shapes of the ‘60s and ‘70s – think back to aviators, rounds, cat-eyes and geometric silhouettes – break through the horizon, but this time they’re updated with fashion’s latest must-haves, like layered acetate, integrated brow bars and smooth finishes.

Fearless Intuition For the unabashed, spearheading divas, these show-stopping frames are calling your name! Strong, saturated tones channel every color of the rainbow, from canary yellows to bleached pinks to audacious fuchsias to lustrous blacks. But it doesn’t end with bold pigments.

Assistant Professor - Vision Care Technology CUNY NYC College of Technology FACULTY VACANCY ANNOUNCEMENT: The Vision Care Technology department seeks a full-time faculty member. This program, the only one of its kind in the CUNY system, prepares students for a career in eyeglass dispensing, ophthalmic fabrication and contact lens fitting. The curriculum includes a balance of theory and clinical practice in all aspects of the eye care profession. A graduate of the program may become a proprietor of an optical dispensing business or may secure a position as an ophthalmic dispenser, contact lens fitter, manager, ophthalmic assistant, ophthalmic sales representative or optical research technician. Our faculty is made up of licensed opticians who are active in the field. Responsible for teaching a range of vision care technology courses, academic advisement, curriculum development, and research leading to publication and professional presentations. Committee and departmental participation is required, as well as professional development activities. Performs teaching, research and guidance duties in area(s) of expertise. administrative, supervisory, and other functions.

Shares responsibility for committee and department assignments including

QUALIFICATIONS: The candidate must have a Master's Degree, ABO and NCLE certified, and licensed in New York State in Ophthalmic Dispensing. The candidate must be a practicing optician with ten years of experience. The ideal candidate will be well qualified to teach Ophthalmic Dispensing, Business Management, Ophthalmic Fabrication, Anatomy and Physiology of the Eye, Contact Lenses and Optics. Prior teaching experience at a college level in opticianry is preferred, as well as excellent communication and computer skills. Experience in curriculum development, instructional technology and innovative pedagogy desirable. Candidates who are certified and licensed outside of New York State will have one year after the initial appointment to secure certification and licensure in New York. Information link is below: http://www.op.nysed.gov/prof/od/odlic.htm. The license is in Ophthalmic Dispensing and the examination is given twice a year, in October and in April. Ph.D. degree in area(s) of experience or equivalent. Also required are the ability to teach successfully, demonstrated scholarship or achievement, and ability to cooperate with others for the good of the institution. COMPENSATION: CUNY offers faculty a competitive compensation and benefits package covering health insurance, pension and retirement benefits, paid parental leave, and savings programs. We also provide mentoring and support for research, scholarship, and publication as part of our commitment to ongoing faculty professional development. HOW TO APPLY: Visit www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID (9628) or Title. Select "Apply Now" and provide the requested information. Candidates should provide a CV/resume and statement of scholarly interests. CLOSING DATE: Applications will be accepted until the position is filled. Review of resumes will begin 12/16/13. JOB SEARCH CATEGORY: CUNY Job Posting: Faculty EQUAL EMPLOYMENT OPPORTUNITY: We are committed to enhancing our diverse academic community by actively encouraging people with disabilities, minorities, veterans, and women to apply. We take pride in our pluralistic community and continue to seek excellence through diversity and inclusion. EO/AA Employer.

Mathias Bothor cracks down on