2016 BDrob Portfolio by ECP Magazine

LAS VEGAS SHOW EDITION 2015 • www.ecpmag.com

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FASHIONABLE TRENDS FOR FALL 2015 women’s eyewear trends FALL 2015 Women’s frames are taking off, basically on a journey all on their own! They have been featured on the runways in the spring and you can be sure they will be making a dramatic infuence for the fall shows as well. Similar to the men trends, women’s frames for fall 2015 will be very distinctive and dramatic. They will feature rich hues, oversized shapes and retro inspirations.

Alter ative Eyewear (IC9024-C1)

Georgia by Bevel Optics (PM-S-7585)

PATTERNS On the women’s side you are going to see a lot of patterns. Animal prints, rich leather, lacy motifs, houndstooth and deep swirls are immense in this upcoming season. Edgy cutouts will offer guaranteed fun for the attention seeker. Cole Haa

CH7002 Soft Tortoise)

FYSH (3545-850)

SHAPES From the small rounds (think John Lennon) to the dramtic oversized (think bigger than Jackie O) it is all in style. The fashion forward women are going to love the hexagon shapes, the thicker the better frame styles and the enhanced cat-eyes. Think “Go Big or Go Home” for fall 2015.

COLORS Baby blues, pale pinks, patterns and lots of vibrant color are whats hot! These vibrant colors will energize you and provide that completed look for every outft. Don’t forget the ombre lenses or semi transparent to step right into style.

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KLiiK (547-218)

Cable Temple Su glasses by Vuar et (VL1509)

Match Eyewear (VS1301-A216-01)

Zyloware (VS Mirabella-560w)

9/9/15 8:15 AM

International Vision Expo Las Vegas 2015

Teka Eyewear

Villa Eyewear

Zyloware Eyewear

TC CHARTON Asian Fit Eyewear

Tura

Walman

Booth: G21024 Make an appointment to receive a free $20 Starbucks gift card. Cards will be given out at the scheduled meeting time. Show orders receive the following deals: TC CHARTON – order 25 get 5 FREE

Booth: 16021 Visit us & find the 311 sign in the tropical area. SNAP a photo of the sign, POST it with ‘#311LE’, TAG Tura Inc in your post. Then INSTANTLY WIN with a Casino Royale scratch off card! Don’t forget to ‘like us’ or ‘follow us’ (@ TuraInc) on Facebook, instagram and/or twitter in order to qualify.

Booth: MS6033 We are a family of optical companies with a 100-year history of excellent relationships built on enduring trust and added value. Each of our businesses is guided by the same core principles and single vision: to be the most trusted business partner in the eye care industry.

Teka Eyewear Booth: G23010

Winners of the Best New Product Award three times Teka Eyewear, SoHo, New York is the newest line of fashionable and affordable eyewear. Uniquely crafted from exotic woods, Buffalo horn and aluminum, Teka Eyewear stands above the rest in distinction, class and style.

Televox Software Booth: MS4059 $ 500 off iAPPS website design and online presence management tools. Additional savings with SEO package. $300 – $700 off custom on-hold messaging.

TelScreen Booth: MS7056 Purchase an ER-10 slit lamp on the show floor and take $1,700 off the $7,999 list price. Come test the optics. Bring your fluorescein strips or drops and you’ll be seeing green like never before! Purchase a Platinum EyeRes imaging system, and save $2,000 on the spot.

Thema – A Family Factory Booth: G22051 Every person is special and deserves a perfect frame that will suit his/her special needs and unique taste. What better way to get this than designing your own eyeglasses! Stop by booth # G22051 in the Galleria to find out more about this new incredible opportunity to customize iGreen Frames!

Tomato Glasses Booth: 23112 When you purchase any 10 Pairs of Tomato Glasses, you get 1 pair of Tomato Glasses free.

Ultra Palm – Caviar

Younger Optics

Booth: 17019 Ultra Palm Optical has been a leader in providing the industry with cutting edge, innovative and unique fashionable eyewear from our Cazal and Caviar Collections. Our “Buzz Division” offers trendy, well made products at affordable price points from the You’s collection.

Booth: LP7087 YOUNGER OPTICS and TRANSITIONS OPTICAL announce the new lens innovation the optical industry has been waiting for: Transitions Signature VII FT28 Poly Composite lenses. Receive a professional voucher for one free pair. Come try the fashionable NuPolar Gradient polarized lenses! Ask about Camber Lens Technology!

Villa Eyewear

Zeiss

Booth: G23046 Looking to differentiate your store from your competitors? Stop Here! Preview new, colorful and lightweight Blackfin styles; a Titanium collection exclusively made in Italy. New styles for X-Ide, a unique collection targeted to discerning, shrewd individuals. RYE&LYE® takes vintage to new heights of creative precision.

Booth: LP8065 ZEISS is a global leader in optics. With a full line of advanced customized lenses, advanced performance coatings, i.Scription™ by ZEISS diagnostic technology and a national laboratory network, ZEISS is dedicated to creating a better visual experience for patients and greater success for eye care practices.

Vision-Systems

Zimco Optics

Booth: MS11051 VSI will be showing their legendary line of certified preowned optical and ophthalmic equipment, along with the new line of Burton ophthalmic equipment.

Vonzipper Booth: 17111 VONZIPPER is about lifestyle and personality. Our mission is to develop, design and deliver premium products to the alternative mindset through participation in the sideways subculture. Everything we do is a reflection of relationships; from employees and team riders, to our retailers and their customers.

Booth: 19013 We have revamped and re-launched five of our staple in-house collections (Attitudes, Blu, Carlo Capucci, Retro and Sierra). We’ve also re-launched and broadened one of our classic licensee collections; Harve Benard® as well as introducing the latest additions to our English Laundry Eyewear/Sunwear collections.

Zyloware Eyewear Booth: 18031 Don’t miss out on your chance to win amazing raffle prizes. September 17th, Zyloware will be raffling off a Kindle Fire HD! September 18th— raffling off a set of Beats By Dre headphones! September 19th— raffling off an authentic Randy Jackson guitar signed by Randy himself!

18 E YE CARE P R OFES S ION A L — SHOW GUIDE EDITION

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Fashionable Sports Eyewear / page 6

•

BluTech: Enhanced Sports Performance / page 24 April 2015 • Volume 9, Issue 80 • www.ECPmag.com

evil eye evo pro Extreme wrap-around eyewear that opens up the widest ﬁeld of vision to attack and see every detail on the trail. evil eye evo series - also available in prescription

adidas.com/eyewear

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C E L E B R AT I N G

ONE HUNDRED YEARS

After 100 years in the optical industry, we remain dedicated to enriching the lives of our customers, our employees and the communities that we serve through better vision. With our common commitment to service, innovation and a focus on the success of our customers, we will continue to help the eye care industry grow and your business prosper. Thank you for your partnership. Hereâ&#x20AC;&#x2122;s to the next 100!

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g n i h s i v a R S D RE Frameri is the Cincinnati, Ohio interchangeable frame and lens company! We currently have four collections of frames: Terra, Tidal, Aerial, and Prose. All of our frames are cotton-based Mazzucchelli acetate that are hand-made in Italy featuring Germanengineered three and fve barrel hinges. www.frameri.com

OPTIKA EYEWEAR

FRAMERi

Designed in France, this collection features a unique blend of acetate that mixes Red/Grey/ Black to produce a truly unique tone of Red. It also features detailed temple work, with a metal trim for added impact. With an oversized acetate design, and metal temple inserts for making a statement. The collection ofers super lightweight stainless steel optical frames for both men and women, and colorful acetate combinations. www.optikaeyewear.com

EW LIVE EY

Cocoons polarized ftover sunglasses are designed to be worn over existing prescription eyewear and deliver full wrap UV400 protection that is unparalleled.

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E AR

The Cocoons collection features a host of rich, velvety Soft Touch速 fnishes, adjustable Flex2Fit速 temples and scratch resistant, optically correct polarized lenses. Each pair includes a custom designed case, ultra-absorbent lens cloth and limited lifetime warranty. www.liveeyewear.com

11/18/15 7:53 AM

EQUIPMENT AND LENS SUPPLEMENT 

Finishers



Coatings



Imaging



Lenses and More

Imaging

Edgers

EMPOWERMENT

Marco has redefined slit lamp imaging by combining a new intra-optics beam-splitter, adapter and camera mount, with the tremendous computing and imaging power of Apple Technology. The result is ion – a highly sophisticated ‘mainstream’ imaging system that emphasizes image quality, simplicity and efficiency. Finally, an imaging solution like no other.

800-874-5274 | marco.com

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Kids

designer eyewear

A MYKIT 1

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1 MYKITA With names inspired by the individual characters of the animal kingdom – PANDA, SPARROW or JAGUAR – MYKITA FIRST is a stainless steel collection designed for children from eight years old. Covering all the classic eyewear shapes, including rounded, panto, cat-eye, pilot and rectangular models, MYKITA FIRST carries on the distinctive MYKITA design aesthetic. www.mykita.com 3

2 MARCHON Nike Vision’s frst pair of youth performance eyewear, the Skylon Ace XV Junior, is tailored specifcally for a young athlete in every way. Offered in a variety of color combinations, the lightweight nylon frame features Nike Max Optics Lens Technology, a rubber ventilated nose bridge, secure wrap temples and an eight-base sport frame wrap design. www.marchon.com

3 ULTRA PALM The eyes of the world look to Amsterdam to see what’s next in fun, fanciful and fashion-forward Dutch Design. With designs that range from the subtle to the striking and features that include intricate metalwork to eye-popping artwork — You’S boldly and beautifully blows past the status quo. www.ultrapalm.com

4 BEST IMAGE EYEWEAR Dolabany Eyewear Kids has been designed to sync with the active lifestyles of our precious little ones. Produced in Dolabany’s ever popular TR-90 material. Colors and shapes are bright and eye-catching, while their style names are quite inspiring and playful. They are sure to be a child’s favorite pair of spectacles this season. www.bestimageoptical.com

5 TURA This retro square shape with a child designed saddle bridge, is crafted with rich block materials and laminated colors to make this wearer-friendly unisex shape desired by both boys and girls. It offers the slight over-sized look that’s popular with today’s kids. The model features retro recessed metal pin dots and a metallic logo inside the temple. www.tura.com 6

6 TEKA EYEWEAR Let your child show their sense of style with Teka Eyewear. The new super cool, round and vibrant colored frames are a perfect ft for any child. With a blue front and tortoise temples it truly gives off a youthful fun appearance! www.tekaeyewear.com

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DISPENSING OPTICIAN

HERE COMES THE SUN Judy Canty, LDO

Saturday June 27, 2015 is National Sunglass Day. You have about 3 months to prepare. How will you position your practice to take advantage of this opportunity? First, let’s take a look at sunglass sales by the numbers.

According to the Vision council’s optical industry report card for Q4 2015 – adults wearing any kind of vision correction grew about 1.2% over the same reporting period last year to 75.5%. that number has varied only slightly since 2011. Prescription sunglass sales have dropped 1.2% over the same reporting period. to put it in perspective, digital free form lenses have increased by 9.1% and polarized lens sales by only 2.5%. What Are We Not Doing? Most of the time, we’re not talking about the importance of wearing sunglasses. We seem to have no problem at all describing the benefts of the latest lens technology but when it comes to sunglasses, we clam up. Sunglass specialty shops, mass merchandisers, drug stores, etc. account for more than 92% of plano sunglass sales. it’s time to take back plano sunglass sales and kick up prescription sales.

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ECP NEWS

LUZERNE OPTICAL Releases TheraBlue™ The Latest Technology in HEV Blue Light Protection

A NEW ERA: Cole Haan 2015 Optical and Sunglass Collection A rich American heritage with the energy and optimism of the next generation of dreamers. With the launch of the 2015 collection, Cole Haan enters into a new era of eyewear. This iconic American lifestyle brand, known for infusing classic looks with exciting new technologies, creates products that are both functional and beautiful; it is the elegant collision of tradition and modernity. Based on three signature collection categories, Heritage, Classic and The Grand Lifestyle, Cole Haan’s deep commitment to craftsmanship is captured in each of the 20 optical styles and 13 sun styles for men and women. The Heritage Collection Built on a legacy and the dedication to careful craftsmanship, the Heritage Collection fuses traditional sophistication with accessible luxury. These collections incorporate the iconic basket weave pattern and utilize the leather for which Cole Haan is best known. The Classic Collection Celebrating the Cole Haan brand through the elegant simplicity of their logotype and brand marks, the Classic Collection honors Cole Haan’s rich legacy with a clean, modern aesthetic. The Grand Lifestyle Fashion for the fearless, the Grand Lifestyle Collection embodies the adventurous soul with bold pops of color and trendsetting shapes that redefine what it means to be a style pioneer. This collection centers on use of color and echoes ZerøGrand technology.

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Luzerne Optical Laboratories, Ltd., the largest single location, family-owned and operated independent wholesale optical laboratory in the United States, is pleased to announce the release of TheraBlue, the latest technology in HEV Blue Light Protection. TheraBlue™ is an almost clear lens unlike other Blue Light protection products currently in the marketplace. It is not a coating like some other products and does not have a purple or blue reflective color. It does not have a yellow, orange or peach color like some other products in the market. The UV and HEV Blue Light protection comes from the lens material itself. Unlike some of the coating products which reflect the Blue Light, TheraBlue absorbs and filters the damaging HEV (Blue Violet) light and at the same time it allows for the good Blue Light (Blue Turquoise). TheraBlue is available in single vision, progressive lenses, digital round bifocals, and computer lenses. It is available in three different materials: 1.67, 1.60 and an impact resistant 1.56. TheraBlue is compatible with a wide variety of Anti-Reflective coatings and can be ordered with or without AR. Luzerne Optical Laboratories, Ltd., is a full service provider of all of the current Blue Light protection products. The addition of TheraBlue gives patients an additional choice of a near clear product not currently available in Blue Light protection products.

ADLENSFOCUSS™ EYEWEAR WINS GOLD AT 2015 INTERNATIONAL BUSINESS AWARDS Adlens®, the global leader in adjustable focus eyewear, is pleased to announce that AdlensFocuss™ was named the winner of a Gold Stevie® Award in the ‘Best New Product or Service of the Year - Consumer Products’ category in The 12th Annual International Business Awards today. AdlensFocuss™, the company’s first adjustable prescription eyewear, was awarded Gold after a judging process that lasted more than two months. The product received consistently high average scores with feedback from the judges including: “The score is 10. I am one of those who struggle with their glasses, so I know exactly how this innovative product can changes the lives of many people” “Good vision innovation with growth potential” “A simple and so much needed solution” “AdlensFocuss is a significantly innovative product.”

9/1/15 12:54 PM

TOPICAL OPTICAL

Independent

Book Stores are Dead? James Magay, RDO

You might think so with Amazon, Barnes & Noble, and all the stif competition today – sounds a lot like independent ECP’s Huh?

In reality more bookstores have opened than closed in the last couple of years in the U.S. They have always been and will always be anchors in many communities.

“

Getting customers to reject the homogeneity of chain stores and the facelessness of Amazon has been essential to the success of unique independent stores.

” “A word after a word after a word is power.”

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In fact May 2 was Independent Bookstore Day, celebrating this vital industry. That day on Twitter and Instagram, shoppers showed of their literary hauls so enthusiastically that for a few hours the hashtag #Bookstoreday was trending nationwide, up there with the royal baby, the Kentucky Derby, and an event which shares the event’s community-spirited DNA, Free Comic Book Day. As reported by The Daily Beast, “To get new customers coming in, spending money, and coming back, independent bookstores have to ofer something that their customers can’t fnd online. That might be an intangible sense of community, or something more concrete, like the special products that the IBD organizers created this year—“physical, real, bona fde book swag,” as Rebecca Fitting of Brooklyn’s Greenlight Bookstore called it.

The range of signed books and artwork, available only on this day and only in stores, included a chapbook of new essays by Bad Feminist author Roxane Gay; a limited-edition print by the graphic artist Chris Ware; and a stencil of a Margaret Atwood quote designed to resonate with the bookstore crowd: “A word after a word after a word is power.”

It resonates with me that we have a lot in common with bookstores, more than would be thought. Now that the shock of the big box retailers, the cheesy on-line merchants, and competition from dispensing Doctors has subsided a bit, we are taking a hard look at the traditional ways we view our role as eyeglass vendors.

of really sharp folks out there taking the measure of the big, the faceless, (and sometimes boring) mass merchandisers.

We see great local, independent optical shops that prosper by mining unique niches they have carved for themselves, not just trunk shows but a combination of smart social media savvy, outreach to under served communities as a social good, building community, by refusing to carry the “me too” products the mall giants push, combining with artists and art groups, supporting vendors who support the local stores, and so on. “Getting customers to reject the homogeneity of chain stores and the facelessness of Amazon has been essential to the success of unique independent stores. But the stores that proft best from an event like Bookstore Day seem to be those, like McNally Jackson, that have already embraced the new social reality of bookselling. They are the stores that maintain a chatty and approachable social media presence, ofer a carefully curated selection of stock, run children’s story time in the mornings and readings and parties in the evenings, and focus on making their stores pleasurable places to visit. They are the stores that are the face of this unexpected retail resurgence.” “Pleasurable to visit”, ponder that statement for a moment – that is the low bar we must hurdle to begin making ourselves more relevant in this hyper connected age, and it has to be sincere.

“When I have a little money, I buy books; and if I have any left, I buy food and clothes.” —Desiderius Erasmus, circa 1466 Today he might add, “And glasses to help me read them!” ■

A look on Facebook at trendy optical groups makes one realize there are a lot

10/6/15 10:24 AM

In an incident that defes explanation, Optician Julia I. reports “Mom, I took them off to pee and left them in the rest room at school. Why he takes them off to pee…I will never know.” Julia, it’s probably best not to know. The “ick factor” may be too high. Bathroom incidents are actually pretty common and are not restricted to child’s play. However this one again from Danielle is pretty awesome. “I had a little one fush his glasses down the toilet. He kept telling his Mommy they were in the potty, but she didn’t believe him. They lived in a large apartment complex and began to believe their little one when toilets began to back up in the complex.”

“Kids lack flters and will break your heart with kindness...” he allowed his son to put his head outside of the car window while driving and the glasses few off…never to be seen again.” Every time I see a pair of squashed glasses in a parking lot, I’ll be thinking of you Danielle! Alexis D. found out that denial starts early. “’I took them out of the case and they were broken.’ Likely story, little boy.”Hey, someone has to keep the tradition going. Reminds me of a rubber stamp I had many years ago that marked corporate memos with “LLPOF”…Liar, Liar, Pants on Fire!

I think I would have raced to the closest glasses-in-an-hour place to replace them so that I could point to my kid and say “They can’t be his. He’s wearing them.” Maybe the glasses were at fault or maybe not. However, forewarned is fore-armed in my book.

Glasses As Scientifc Experiments

You know those people who stick their glasses out of the car window so that the lenses will darken and then put them back on in the car? Yeah, I’ve been behind them on several occasions. They were adults. Danielle, who must lead a very interesting dispensing life, had a Mom come in “so mad at her husband because

Cass F. has a patient” wearing +8.00 that would use his to burn grass, according to his Mom”. I’m wondering if Transitions® would slow down this pyromaniac-inthe-making.

Optician Debby B-R’s favorite story: “… little boy’s Mom calls…her son wanted to see if the trash disposal could break his lenses. They did!” Perhaps Mom should make the kid watch “Gremlins” for a lesson in things that a trash disposal can do.

Rose Mary T. had ”a teenager who burned his lenses with a lighter to see what would happen”! I hope his Mom burned his smartphone with a lighter to see what would happen! I know that I would have been sorely tempted. Miscellaneous Head-Shakers Optician Colleen G. reports that “I had a kid that would bend up his glasses beyond repair in anger when he was sent to his

room. After a few pair, his Mom would take his glasses before she sent him to his room.” I had a pair of brothers who loved TV wrestling shows and would hold their own bouts in the backyard of their home. After replacing 2 pair of memory metal frames, I wanted to know why the one glasseswearing brother was not taking them off for this bit of outdoor fun. It seems that part of his “act” was to demonstrate his superior strength by removing his glasses and bending them in half to the amazement of his friends. No more warranties for you kid! Optician Carol D. “has a kid who is always coming in for nose pads. His Mother says he eats them.” My frst reaction, because I’ve seen a lot of nose pads, is EWWWW! Second and more serious is to Google “Pica” and decide to mention it to the Mom, because this could actually be pretty serious. Why We Love This Job We love this job because, in spite of all the insurance nonsense and the rude patients, there are these golden moments that make us laugh, sometimes until we cry. So when you are down to your last nerve, remember that kids say and do the darndest things and that we can go home, thankful that they’re not OUR kids. ■

The BEST Selection of Value Eyewear for Kids K Thru College!

modernoptical.com 800.323.2409 JUN2015_Judy.indd 3

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> Eyestyles

AND

Frames

FASHION

FASHION Frames up by Shoreline in as many weeks. [6] World Star Boxer Manny Pacquiao wearing Rudy Project Noyz Tangerine Frame with Multilaser Orange Lenses. Heâ&#x20AC;&#x2122;s gearing up right now for one of the largest fights of his life against Floyd Mayweather on May 2nd in Las Vegas. [7] Lady Gaga wearing Fendi style FF 0060/S out on the streets of New York City.

Fame

inger, songwriter [1] Jeremih wearing the V602 frames on set of an upcoming video shoot. U.S. soccer legend [2] Mia Hamm poses in a Coppertone Polarized Lens campaign scoring points in fivepointed Seraphin Eyewear style Juliet Sun from Ogi Eyewear. [3] Jared Leto wearing Piedra from Oliver Peoples West. [4] Gigi Hadid out for a stroll and wearing her KREWE eyewear. [5] Actress Sara Castro wearing Styles by Clariti Konishi Acetate Frame. She is is on quite the roll lately. The latest film starring the young star, The Shift, which also features Danny Glover in a starring role, was picked up by Shoreline Entertainment for worldwide sales rights. The film happens to be the second film in which Castro stars that was picked

AND 5

Fame 6

Photo Credits: Lady Gaga: Olycom via Saflo, Mia Hamm: ÂŠ Coppertone Polarized Lens Campaign

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www.vogue-eyewear.com

Produced and distributed by Luxottica Group - Mod. 2504 Col. W827

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LUXURY EYEWEAR / PAGE 6 — FIVE RESOLUTIONS FOR DISPENSERS / PAGE 14 January 2014 • Volume 8, Issue 72 • www.ECPmag.com

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AFFORDABLE EYEWEAR / PAGE 6

A LESSON IN FRAME MATERIALS / PAGE 12 October 2013 • Volume 7, Issue 70 • www.ECPmag.com

Instant Magnetic Attraction Every pair comes with matching polarized lens sunglass clip-on

AP6420

Our new polarized clip-on magnetic eyewear is made from ultra lightweight TR-90 plastic which offers the perfect ﬁt for your patients.The ﬂexible material creates durability and comfort while the super strong magnets add secure attachment to the frame.

R Magnetic Clip-On www.claritieyewear.com 800.372.6372

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BENEFITS: 100% UVA/UVB Protection for all outdoor activities 30 color options to work with any frames Absolute color consistency with HOYA® anti-reﬂective HiVisionSM treatments Available in a broad range of HOYA designs

The clarity, crispness and durability of HOYA Diamond TintSM colors are unbeatable with proprietary pressurized pore processing from The HOYA Free-Form CompanyTM. Visit thehoyafreeformcompany.com or ask your territory manager for more information.

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Focused on Technology

FEA Industries, Inc. (800) 327-2002 â&#x20AC;˘ www.feaind.com

* Actual prescription range available may vary depending on chose frame and material. Higher prescriptions may require lenticularization.

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ICONIC STYLE. MUST SEE PERFORMAN MUST-SEE PERF PERFORMANCE. New Trivex® Transitions® Signature™ VII graphite green lenses. Exclusively from X-Cel.

With truer color perception, enhanced contrast, and all the benefts of Transitions® Signature™ VII lenses, new Trivex® Transitions® Signature™ VII graphite green lenses give patients superior, more natural vision without compromise. It’s the look and performance that are turning heads...and changing minds by revealing life in its truest colors.

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WOULD PURCHASE AFTER DEMO TRY-ON In a recent patient survey, Transitions Signature Graphite Green lenses had the highest preference of any Transitions® color.

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LENSES FOR A MUST-SEE EXPERIENCE FREE DEMO

Let patients see the diference with a free pair of plano FSV lenses. Contact X-Cel Customer Service at (800) 747-9235 or email@x-celoptical.com. Hurry — ofer limited to frst 200 eyecare professionals to respond.

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T H E

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©2015 X-Cel Optical Company, all rights reserved. Trivex is a registered trademark of PPG Industries. Transitions and the swirl are registered trademarks and Transitions Signature is a trademark of Transitions Optical, Inc. ©2015 Transitions Optical, Inc. Photochromic performance is infuenced by temperature, UV exposure and lens material.

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