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The Bakersfield Californian Thursday, March 10, 2011
Eye Street
Index BMT Wine Tasting . . . . . . . . . . . . . . . . . . . . . . . . . .21 Bakersfield Symphony Orchestra . . . . . . . . . . . . .22 Model Train Show . . . . . . . . . . . . . . . . . . . . . . . . . .23 Arts Alive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24 ‘Curse of the Flightless’ . . . . . . . . . . . . . . . . . . . . .25 The Lowdown with Matt Munoz . . . . . . . . . . . . . .26 Cruisin’ for a Wish car show . . . . . . . . . . . . . . . . .29 Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31-33
Editor Jennifer Self | Phone 395-7434 | e-mail jself@bakersfield.com
Charlie Sheen Night to be epic Condors pull out all the stops for themed night
MARS BAND DOWN TO EARTH
BY JENNIFER SELF Californian lifestyles editor jself@bakersfield.com
H
e’s lost his television show, his children and some have said — based on the no-end-insight Charlie Sheen vs. the World tour — his sanity. But though Sheen might be his own worst enemy, he’s been a friend indeed to the Bakersfield Condors, if creating buzz is any measure of a team’s success. Since the Condors organization announced a week ago that this Saturday’s game against the Idaho Steelheads would be dubbed Charlie Sheen Night, the media attention has been intense, said Vice President of Communications Kevin Bartl in an interview Tuesday. “We’ve actually seen an article in the Vancouver Sun and the New York Daily News. There was the L.A. Times story over the weekend and a couple of others from the Midwest. The Hockey News called me yesterday. They primarily just do the (National Hockey League) ... so for them to call the Condors and do a feature on us is a big deal.” As a marketing strategy, bringing the Charlie Sheen circus to town has been a stroke of genius. As a method of getting backsides into seats, well, we — and the Condors — will see. “We’ll probably know after the game,” Bartl said. “We’ll know how it had an impact on us. “On a Saturday night, we’re usually at about 6,000 fans. Nine thousand is the capacity.” Bartl said the last semi-sellout was in November during the popular teddy bear toss. And the excitement seems to extend beyond the media. Bartl has fielded several questions from hockey fans who want to know whether the offer of free admission in exchange for a clean drug test is on the up and up. “A gentleman called up yesterday morning and asked if he could bring all 20 people in his outreach group,” said Bartl, who admitted he probably underestimated the number of folks who will take him up on that proofof-sobriety perk. But don’t think you can get one by the Condors staff if you partied a little too hard last weekend and plan to borrow your friend’s clean test: They will be checking IDs. And Bartl said vintage tests won’t work either, so leave that A-plus you got five years ago at home and bring proof that’s not more than a couple of months old.
ALEX HORVATH / THE CALIFORNIAN
Charlie Sheen has been offered a chance to drop the first puck at Saturday’s game — and, of course, he would be allowed into the game for free.
The Bakersfield Condors’ Charlie Sheen Night When: Doors open at 6 p.m.; puck drops at 7 Saturday Where: Rabobank Arena, 1001 Truxtun Ave. Admission: Free with a clean drug test; wear a fedora or dress like a Charlie Sheen movie character and pay two and a half bucks; regular admission: Other promotions: Two-for-one tiger blood ICEEs and snow cones for the kids. The first 1,000 males will receive a Charlie Sheen face-on-a-stick mask. A rock band from Mars will play in front of the arena on the plaza before the game.
“We’ve always prided ourselves on doing some unique things here and trying to add to the excitement of Condors hockey and it’s been pretty busy with all the media attention we’ve gotten and all the attention from the fans,” Bartl said. “But in the end we’re trying to bring attention to the team and the game experience, and the promotions are part of that.” Bartl noted that though the Sheen gimmick has really caught fire, it isn’t the first high-profile promotion cooked up by the Condors marketing geniuses. “I would say our Sarah Palin promo got a ton of attention. That was
during the off season, during the presidential race in 2008 and all the talk was about Sarah Palin being a hockey mom and we put an offer out for her to be our unofficial Condors hockey mom. We offered her son a tryout and we offered her a jersey and asked if she wanted to come out and drop a puck. We didn’t hear back from her. ... We got a lot of publicity on that one, and not all the publicity was positive.” Which begs the question of whether the Charlie Sheen promotion — with its Tiger Blood ICEEs, drug tests, etc. — is making light of the serious problem of drug addiction. Or the serious problem of twitchy, megalomanical actors. Or something. “With the Charlie Sheen Night, he’s been outrageous himself, so I don’t think anything we’re doing is really outrageous,” Bartl said. “We’re borrowing everything. Every promotion we have is supported by something he’s said or done in the media.” Could Sheen’s next outrageous act take him to Bakersfield, where he has a standing invitation to drop the puck at Saturday’s game? Well, it’s become abundantly obvious in the rant-a-minute Sheen roadshow that anything, even a detour to our neighborhood, is possible. And since he would presumably be dressed like Charlie Sheen, the Condors have graciously said he’d get in free. A tough proposition to pass up for an out-of-work actor.
Green skin? Big head? Ray guns? Ziggy Stardustera David Bowie? The Condors organization is promising a “rock band from Mars” for Saturday night’s Charlie Sheen shindig. But what does a rock band from Mars look like? Surprisingly, the band’s leader looks a lot like local performer Landen Belardes, who, judging by appearances at least, seems to be a very wellmannered 19-year-old earthling. Whatever planet he’s from, he knows just how fortunate he is to have scored the coveted gig, since attendance to the game is expected to be in the stratosphere, thanks to Charlie Sheen’s antics. If the game is a sellout, 9,000 potential fans will be exposed to Belardes’ “indie acoustic” style, which, he said, will probably have a bit more rock ’n’ roll edge for the big night. “We mostly do originals, but I might come up with some covers this weekend,” said Belardes, who still hadn’t finalized who would be playing with him when we spoke Tuesday. “I don’t know if we’re going to dress up. We might do some funny little things to decorate our stage area with a Martian theme. I might come up with a funny band name for the night. “I think we’re just going up there and doing our thing. It’s pretty out-there enough.” We thought we’d help the singer/guitarist brush up on his Mars trivia by doing a little impromptu quiz over the phone. Though he admitted he’s no expert on the extraterrestrial, he was game to try.
Mars quiz True or false: It takes 12 Earth years for Mars to complete one orbit around the sun.
Belardes: “True, I guess. I wish I had my brother here. He just knows a lot about space and nature and stuff.” Answer: False — In fact it takes two Earth years for Mars to complete one orbit around the sun. True or false: Scientists have concluded that life doesn’t exist on Mars. Belardes: “That is so true. There is no life on Mars!” Answer: False — Some scientists believe that life may exist in such places as permafrost layers beneath the surface of Mars. True or false: Mars is the planet most similar to Earth. Belardes: False. Answer: True Belardes: “What the heck? This is ridiculous.” True or false: Mars has three moons. Belardes: “I have no idea. False.” Answer: False — Mars has only two moons, Phobos and Deimos. True or false: Mars is larger than Earth. Belardes: “False.” Answer: False — Mars is only half as wide as Earth and has only about a tenth of its mass. Which of the following ingredients is not found in a Mars bar: nougat, caramel, almonds or coconut? Belardes: “Almonds. I’m wrong? Dang it.” (The answer is coconut.) How do you feel about Pluto being demoted to a dwarf planet? If it happened to Pluto, can Mars be far behind? Belardes: “I think people in fear of the aliens and Martians getting outraged would never even think about touching that issue for fear of getting invaded.” — Questions 1 through 5 taken from quest/nasa.gov/ mars.