MEDIA LEADING THE MEDIA AND TELEVISION INDUSTRY FOR TRUTH AND JUSTICE!
CEO, IVAN MIRCEVSKI TV KANAL 5 MACEDONIA Interview by Jasmina Siderovski
I
n the lexicon of management, the CEO is the epitome of leadership. While CEOs are the ultimate power in their companies, they face challenges and constraints that few others recognize. Running any company is a complex job. The scope of the organization’s managerial work is vast, encompassing functional agendas, business unit agendas, multiple organizational levels, and myriad external issues. It also involves a wide array of constituencies—shareholders, customers,
36 | eYs Magazine, Winter 2021
employees, the board, the media, government, community organizations, and more. Unlike any other executive, the CEO has to engage with them all. On top of that, the CEO must be the internal and external face of the organization through good times and bad. CEOs, of course, have a great deal of help and resources at their disposal. However, they, more than anyone else in the organization, confront an acute scarcity of
one resource. That resource is time. There is never enough time to do everything that a CEO is responsible for. Despite this, CEOs remain accountable for all the work of their organizations. The way CEOs allocate their time and their presence—where they choose to personally participate—is crucial, not only to their own effectiveness but also to the performance of their companies. Where and how CEOs are involved determines what gets done and signals priorities for
